#product promotion

[hollywforever]

In bed with Holly Willoughby

[teafiend]

ELLE Korea, Feb 2023 Issue

Photos source: @Danbal_er (Twitter)

[satheeshsankaransblog]

Futuristic product promotion and display banner vector illustration by Satheesh Sankaran

[prakash047]

My Bike Photography

[wseinfratech]

Product Marketing Plan - Balancing the Product Price and Brand Position By using transparent pricing and offering options that cater to different customer needs and budgets, building trust with customers, differentiate the brand, and maximize the revenue potential becomes easy.

Read More : https://wseinfratech.com/trivia/good-product-marketing-vs-bad-product-marketing

[horror-n-m3tal]

Promotional Alien Matchbook 1979.

[miclient]

The AIDA Model: Proven Framework for Creating Interest in Your Product or Service

Capturing the attention of potential customers and guiding them through the journey towards making a purchase is a challenging task. However, there is a time-tested framework that can help businesses effectively convert strangers into loyal customers: the AIDA model. The AIDA model is a marketing framework that describes the four stages a customer goes through before making a purchasing decision. This proven methodology, which stands for Attention, Interest, Desire, and Action, provides a roadmap for creating compelling marketing campaigns and sales strategies. In this article, we'll explore the power of the AIDA model and how businesses can leverage it to achieve remarkable conversion rates.

Attention: Grabbing the Strangers' Interest

The first step in the AIDA model is capturing the attention of your target audience. This requires crafting attention-grabbing headlines, eye-catching visuals, and compelling opening statements. By understanding your customers' pain points and desires, you can create content that resonates with them, making it more likely for them to engage with your brand.

Example: A clothing brand creates a captivating video advertisement featuring a celebrity wearing their latest collection

Interest: Captivating the Audience

Once you have their attention, it's vital to maintain their interest. Provide valuable information, demonstrate your expertise, and showcase the unique benefits your product or service offers. This is the phase where you build trust and credibility, showcasing how your offering solves their problems or improves their lives.

Example: This can be done by providing information about the benefits of your product, sharing customer testimonials, or running a contest or giveaway.

Desire: Creating an Emotional Connection

To convert prospects into customers, you must evoke desire within them. Highlight the benefits, demonstrate the value, and evoke emotions through storytelling. By painting a vivid picture of the positive outcomes they can achieve by choosing your product or service, you create a strong desire for what you have to offer.

Example: An eco-friendly skincare brand shares a heartwarming story of a customer who struggled with sensitive skin for years.

Action: Facilitating the Decision-Making Process

The final stage of the AIDA model is to encourage action. Provide clear and compelling calls-to-action, making it easy for your audience to take the next step. This could involve signing up for a free trial, making a purchase, or subscribing to a newsletter. Make the process seamless, removing any barriers that may hinder their decision-making.

Example: An e-commerce store offers a limited-time discount code and prominently displays a prominent "Buy Now" button on their website, encouraging visitors to make a purchase and enjoy the exclusive savings.

The AIDA model is a powerful tool that can help you increase your sales and achieve your marketing goals.

[madhukumarc]

Why will consumers react differently to price changes?

Price changes can have a significant impact on consumer behavior, but the way consumers react to these changes will vary based on a number of factors. Let's take a closer look at some of the reasons why consumers might react differently to price changes.

“Value is top of mind, but we have to think about value more holistically than just price,” Gomez said, noting consumers also want quality, ease and convenience” – RETAIL DIVE

Top 5 reasons why consumers react differently to price changes:

1. Perceived value: Consumers are willing to pay more for products or services that they perceive as having a higher value.

For example, a luxury car brand can charge a higher price because consumers believe that the brand represents quality and prestige.

On the other hand, if a consumer perceives a product to be low-quality, they may be less willing to pay a higher price for it.

"AI technologies use dynamic pricing models to help predict customer behavior, supply, and demand to alert salespeople when to increase or decrease the price of a product or service" – HubSpot

2. Brand loyalty: Consumers who are loyal to a particular brand may be less likely to switch to a competitor if prices increase.

For example, if a consumer has been buying a particular brand of shoes for years and enjoys it, they may be willing to pay more for it even if there are cheaper options available.

By lowering your price by $2-$3, if your margin is flexible, you’ll get double the clickthrough rate, which will get you about a 50% reduction per click” – Search Engine Journal

3. Income level: Consumers with higher incomes may be less sensitive to price changes because they have more disposable income.

On the other hand, consumers with lower incomes may be more likely to switch to cheaper options if prices increase.

"A study done by pricing experts at McKinsey and Company and published in Harvard Business Review found that a 1% price improvement results in an 11.1% increase in profits" - HubSpot

4. Availability of substitutes: If there are many substitutes available for a product, consumers may be more likely to switch to a cheaper option if prices increase.

For example, if the price of one brand of apparel increases significantly, consumers may switch to another brand that is similar in taste and quality but costs less.

“Today, almost all consumers check reviews and compare prices both online and offline before making a purchase. Omnichannel is the new normal as consumers can shop from any channel they desire for easy availability” – Bastian Solutions and RETAIL DIVE

5. Personal preferences: Finally, personal preferences can play a role in how consumers react to price changes.

Some consumers may be willing to pay more for products or services that align with their values or beliefs, while others may prioritize cost over other factors.

“80% of the performance of your shopping campaigns will be down to your image and the price that’s showing on that product” – Search Engine Journal

Image Source - The State of Consumer Experience by XD [experience dynamic]

In summary, there are many factors that can influence how consumers react to price changes. But by understanding these top factors, businesses can better anticipate how their customers will respond and adjust their pricing strategies accordingly.

Here's related information that you may find helpful – Ready to increase average order value [AOV] in business? – [16 proven marketing tips to succeed].

[product0review]

UNO Family Card Game, with 112 Cards in a Sturdy Storage Tin, Travel-Friendly, Makes a Great Gift for 7 Year Olds and Up

👉》》》Get It Now....

[artsofyasmin]

How helps Facebook business page to grow business? or

Why is Facebook page useful for business?

Social Media Site is a big place to grow business and product branding. Facebook is one of them. Facebook is the biggest social networking site. Most people used Facebook in the world even though there are many alternatives social media sites available.

Facebook Busniness Page connected people online, it grew to be the most used one and also has the largest active user base presently. Everybody knows how to use it. Do you know how to grow your business on Facebook?

When there are a huge number of people present, it is automatically an amazing opportunity for marketers to promote their business. It hasn’t only helped people get in touch with each other after years but also has bridged the gap between customers and businesses and brought them closer.

A well-managed Facebook Page helps product branding to grow your business.

[theabigailthorn]

DJANGO JUST DROPPED ON AMERICAN NETFLIX

hey Americans, remember how I was in a Western period drama that came out in Europe in February? Well it's been licensed to US Netflix for the month of October, so if you've been waiting to see it now's your chance!

I play a trans girl called Jess who's hanging out in the Wild West, straight chillin'. I had a blast filming it; it was my first big TV job that I got juuusssst after I came out so I'm still a baby in it lol, but it means a lot to me

[sawontheboss4]

10 Top Customised Printed Promotional Items To Market Your Business

10 Top Customised Printed Promotional Items To Market Your Business

Boosting your business to improve your market performance can be a concern of many. You must have gone through various measures to improve. However, there is something still missing. This gap can be bridged with custom-printed promotional items that will bring more recognition and boost your business. Promotional items can help you grab that attention in the market you have been seeking. Today,…

[carsthatnevermadeitetc]

Citroën AX Sport Gold, 1988, by Heuliez. A one-off all gold AX Sport that was created by the French coachbuilder for a Citroën dealer for promotional purposes

source @quillerrees on X

[wseinfratech]

Choose the Right Communication Channel for SaaS Marketing Selecting the right communication channel to run your product promotions and understanding which platform can be beneficial at which point in your marketing strategy is vital. Read this blog to explore the various communication channels SaaS companies can implement to ensure greater customer reach, adoption, and retention. Know More : https://wseinfratech.com/blog/defining-the-right-communication-channel-in-product-marketing.