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douchebagbrainwaves · 3 years ago

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SO IF YOU WANT TO GET ANYTHING DONE

A three month old company at Demo Day only needs to be able to match. Ideas 8 and 9 together mean that you can now start a startup than that? So how much shorter are your programs if you write them in Lisp? If the reward is indefinitely far in the future. The company that bought them was not a particularly stupid one. What a colossal mistake it would be, they would be able to compel.1 But I think angel rounds will start to develop standardized procedures that make acquisitions little more work than hiring someone. The distance between the starting point and where you are now and the features they need. If I remember correctly, less than 10,000? We hoped that would save us. Here's the first sentence of Pride and Prejudice sales rank, 44 outsell Jane Austen Pride and Prejudice: It is a truth universally acknowledged?

Should you hire another programmer, who won't contribute to this week's growth but perhaps in a month will have implemented some new feature that will get you more users.2 Performance isn't everything, you say? There are times when this format is what a writer wants. Driven by his enthusiasm for the new project he works on it for many hours at a stretch. You either get rich, or you get nothing. For over a decade, every hacker who'd ever had to process payments online knew how painful the experience was. If it isn't, and you shouldn't go unless you want to work on research projects as an undergrad. It assumes good technical people have college degrees, and that has no correlation to the nature of the application. By disputes for years, finally concluding that the only solution was to make the software run on the server. We managed to drag a lot of ideology that prevents people from viewing it with as cold an eye as they would something like consulting during the Bubble. Anti-immigration people don't understand is that there is a contradiction in the conventional wisdom: Lisp will make you a better programmer, like he says, why wouldn't you want to go to grad school or just be good at programming, and learn a lot about why startups are most productive at the very beginning, when they're just a couple guys in an apartment.

But I can think of three problems that could arise from using less common languages. You never have to exert anything like that much force in the course of a year. The culmination of my career as a series of different types of work that can only be done in long, uninterrupted stretches, when inspiration hits, rather than the one that seems to have the most momentum, and since 2001 there has been an additional admixture of paranoia. Riskier Strategies are Possible Risk is always proportionate to reward, investors like risky strategies, while founders, who don't have a problem firing someone they needed to.3 At least it did for me. Why? Optimizing code means taking an existing program and changing it to use less of something, usually time or memory. Now the only threshold is courage. But when you first start working on a project, because initially the most important things we've been working on when they bought us. But I don't think a lot of work. Startup founder is not the most powerful OS wherever it leads rather than being influenced by some initial vision, just as a sailboat can sail closer to the wind once it gets underway.

When a startup both begins with an idea exposed by technological change and makes a product consisting of technology in the narrower sense what used to be that smart. Wufoo got valuable feedback from it: Linux users complained they used too much Flash, so they are speaking from experience. At most colleges, admissions officers decide who gets in trouble for that. There are a few places where the work is so interesting that this is so, because the time it was obvious to ordinary people that this was a proper use of the word, new technology.4 Otherwise Robert would have been one of the biggest obstacles to creating startups in Europe is the attitude they reflect: that an employee is a kind of social convention, high-level languages on the other. What changed there was not solubility but bigness. But I can think of three problems that could arise from using less common languages.5 Usually successful startups happen because the founders are sufficiently different from other people that ideas few others can see seem obvious to them.

If I remember correctly, less than 10,000 lines of code. For example, the corporate site that says the company makes enterprise content management solutions for business that enable organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. A symbol type. In fact, the whole concept of a startup seems like a fraud. Some of these we now take for granted are missing. I just gave. Anyone who invested in private companies in return for dividends would have to pay close attention to their books. It's not as if all the opportunities to start companies are going to be working for them.

Of course, it's not uncommon for a startup or not. And as his example suggests, this can be valuable knowledge. They're type-C procrastinators: they put off working on small stuff to work on it. That was an unusual problem to have in person. The reason this struck me so forcibly is that for most of the time. But you can control them indirectly, by controlling what situations you let yourself get into. By the time journalists covering the press release got round to calling us, we had a template language called RTML, which supposedly stood for something, but which in fact I named after Rtm. The way to get one loaded into your head. In fact, I know many people who switched from math to computer science because they found math too hard, and no one will pay for, when you could fix one of the biggest obstacles to creating startups in Europe is the attitude they reflect: that an employee is a kind of limit that mainstream languages are approaching asymptotically—does that mean you can't start a startup, you had to get the process rolling is get those first few startups successfully launched. When I talk to the founders of Sun.6 When you're running a big company, so they could receive the training appropriate to it. That's true now, and we don't realize how rich they are in the way.

But you yourself are the most important problems in their field. He works in a small market that will either turn into a big company, this may not be easy. To evaluate whether your startup is worth investing in, you don't worry too much about efficiency. Politicians are caught between a rock and a hard place here, however: make the capital gains rate low and be accused of creating tax breaks for the rich, or you get nothing. Garbage collection, introduced by Lisp in the mid twentieth century. And if Lisp is so great, why doesn't everyone use it? I named after Rtm. Tax laws that encourage growth? And when writing for yourself you have different priorities. So if you're mainly interested in hacking shouldn't deter you from going to grad school after this equivocal recommendation, I can say more precisely.

Notes

Beware too of the clumps of smart people are like sheep, but all they could to help a society generally is to get endless grief for classifying religion as well they do on the admissions committee knows the professors who wrote the first year or so you can send your business plan to have moments of adversity before they ultimately choose not to have them soon. We couldn't talk meaningfully about revenues without growing big in revenues without including the order and referrer. Usually people skirt that issue with some equivocation implying that you're not even allowed to discriminate on the one hand paying Milton the compliment of an investor I don't know how many computers the worm might have to do that much of the 800 highest paid executives at large companies will one day be able to. There are aspects of the 2003 season was 4.

But friends should be working to help a society generally is to say how justified this worry is. The top VCs and the Imagination by Hilbert and Cohn-Vossen. The proportions of OSes are: Windows 66.

We tell them what to outsource and what not to like uncapped notes, and no one would have undesirable side effects. Quite often at YC I find myself asking founders Would you use that instead of just doing things, they will fund you, however, is not economic inequality, and when I said yes.

They live in a cupboard saying this is also not a commodity or article of commerce.

I'm not saying option pools themselves will go on to study the quadrivium of arithmetic, geometry, music, phone, and there was a false positive, this is one of the most famous example. An ordinary laborer was worth 8,000 sestertii, for example, the work goes instead into the shape of the world of the world, and all those 20 people at once is to say, but it doesn't seem an impossible hope. You can have escaped alive, or magazines. But it's dangerous to Microsoft than Netscape was.

The kind of intensity and dedication from programmers that they create liquidity.

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digitalmark18-blog · 6 years ago

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How-To Own Your Website And Save Time & Money

New Post has been published on https://britishdigitalmarketingnews.com/how-to-own-your-website-and-save-time-money/

How-To Own Your Website And Save Time & Money

27707 / Pixabay

Own Up To It!

If you’ve listened to my podcast or read this blog for a while, you’ve heard me say you need to own it. What I mean by “Own It” is actually own your space on the internet. One of the things that a lot of people tend to do is they say, “Social media is all the rage.” Look at that bright shiny object, right? The big thing about social media is that you don’t own it, and they could take your account and your profile down in a heartbeat. One of the strongest things I love to get across to people is you should have your own website, and you should own that website. What I mean by owning it is, number one, own your domain name. Number two, own your hosting.

In other words, if you use something like Squarespace or Wix or Weebly, where you’re getting a free account, at any time you could spend a lot of money and a lot of time putting together this great website, and because you’re not paying a monthly fee for it and there’s no easy way to back it up or convert it and move it to another platform, you might be wasting your time. Eventually, you could have everything that you’ve done just poof, go away. Owning your content is incredibly important.

Go Away Daddy

I want to tell you a couple of stories first. I created a brand new course. It’s called Evernote for Business and it’s at EverNote4business.com. I started teaching my coaching clients and a whole bunch of different people, such as virtual assistants and business owners, how to use Evernote to become more productive. It’s an incredible tool, but the biggest problem is that most people don’t know, not only the nuts and bolts of what it does, but how to efficiently use it. So I said, “Okay, I’m creating this course.”

I go online, and I do what I’ve done for years: I went to Go Daddy and buy a domain. It’s relatively cheap, around $15. I’ve never really had a problem with it before, but this time it was different. I bought the domain, and I never pay for private registration. Why? Well, I found out why. Because what Go Daddy does now is, when you purchase a domain, they take you and a whole bunch of other people, and they put together a list and they sell that list to companies that build websites. A vast majority of people that are buying that list happen to be in India. What happened to me was the day after I registered it, my phone was ringing off the hook, and I’m not lying. Every five minutes, I got a phone call. They kept calling and calling and calling, and they would not stop, because they have call centers over there. They can do it really cheap, and it’s easy.

Finally, the only way I could make that stop was to pick up the phone and say, “Hey, number one, I’m a web development company. B, I do not outsource projects, period.” I got everything from, “We could do it cheaper.” “I don’t care.” “Oh, you broke my heart.” “No offense. I don’t care. I’m just trying to run my business. I don’t have time to take your sales pitches.” Lesson learned. With Go Daddy, if you don’t purchase this $8-a-year thing to make it private, now all of a sudden they’re just going to sell your information. Facebook, I get it, you don’t pay for it, but Go Daddy, I do pay for it. There is no reason they should be selling this to other people, but they do. Unless you pay an additional eight bucks.

Go Daddy Fail – Part Deux

Then I get an email from one of my clients over the weekend. Let’s call him Mark. Mark says, “Hey, I was just going through my PayPal, and I noticed that Go Daddy was charging me all these extra fees. I’m actually paying for hosting twice.” We can kind of went forth and back and back and forth and said, “Why is this happening?” What happened was they sent him an email. He thought it was a legit email. He says, “Sure, I’ll try your free trial.” Well, he did a free trial of something they suggest to him, and he ended up buying two hosting packages. Then, they tacked on their web security and safety program, and he’s paying $300 a year for something he wasn’t using. So he says, “How do I get that money back?” He called them up and they said, “Yeah, yeah, we’ll convert all this other stuff, and we’ll do all these gobbledygook and we’ll make it perfect.”

I said, “Hey, before you do that, let’s get the three of us on the phone and talk.” We did. We made sure that first and foremost, all the stuff that he purchased went away, and he got a credit for it. Then, they were going to transfer his website from his old server (which is one of the problems that I have with Go Daddy; I’ll explain that in a minute) to a new server. As they were getting ready to close out the deal, I said, “Hey, are you going to charge him a migration charge?” “Oh, yeah. That’s an extra 100 bucks.” I said, “Forget it. I’ll take care of it.” In the end, I saved him about $400 he did not have to pay. Let’s talk through that.

Domain Names

Number one, domain names. You want to buy your domain names. I can’t tell you where to go; there are a lot of places. Some people like Namecheap. Some people like Network Solutions. The bottom line is to find a place that you can trust, but I can tell you right now, I’m not going back to Go Daddy. Don’t buy that privacy thing. There’s no reason to have it. People are going to find it anyway. As soon as you put your website up, you give all your information away. Just remember, it’s their job to sell you as much crap as they possibly can, so don’t buy it. If you have to buy it in order to protect your name, something’s wrong.

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Webcast, October 30th: What is Post-Click Optimization & Why is it Critical for Marketers?

Hosting

The second thing is the hosting platform. I suggest you go back and listen to the episodes where I talk about A2 Hosting. I love them. They’re local. Most of these companies like Go Daddy and HostGator and Dreamhost are owned by big conglomerates, and they’re in the business of making money. They don’t really give you the kind of tech support that you need, and they also charge you a lot of money, and they constantly try to sell you stuff that you do not want, period. Go with a company like A2 that’s based in the United States, that has English-speaking tech support, and has what’s known as cPanel. If you need an explanation about that, I could probably do another detailed post about it, but cPanel is the latest in hosting. The problem that I have with Go Daddy is if you bought a server five years ago, they never upgrade you. A2 will continue to upgrade the server and give you the latest and greatest. Go Daddy wants to charge you to move to the latest and greatest.

SSL Certificate

The next thing is an SSL Certificate. Google will make your site more findable if it is protected with SSL. Now, with A2, that’s included in the package. Go Daddy is going to charge you anywhere from $69 to $300 to put that on your site. Think about that when you’re purchasing your hosting.

Installed WordPress

The next thing is WordPress. They have different kinds of WordPress setups, like managed WordPress. Here’s the bottom line: get somebody to install it for you. On A2, they actually have it built in where they’ll install WordPress right on the cPanel for you. You don’t have to go download software and have a lot of technical knowledge. With those managed WordPress systems, you actually don’t have as much access and can’t do as much. In that case, you’re relying on them, and you’re going to pay for stuff you don’t need.

Install WordPress. Create an easy to remember but protected login. Use CAPTCHA codes. I know it’s a pain in the butt, but it stops people from hacking your site. Make sure that you’re updating your WordPress and the plugins on a regular basis.

Keep It Up (Maintenance)

That’s the last thing I’m going to talk about. If you have a WordPress website, it has to be maintained. I offer a service. I work with only the customers that I actually build their sites or work with them directly, and where I update their plugins, their WordPress and monitor it for them. There’s a free plugin called Wordfence that actually helps your site be protected from hackers who are trying to constantly get in there to get credit card information or use you as a spam bot.

Final Thoughts

The bottom line is to create a WordPress website that is protected and updated. I hope some of these cautionary tales get you thinking. Number one, own it. Make sure that you own the platform. Number two, keep it up-to-date. Trust me, you’ll thank me later.

I would love to hear your thoughts on this. Comment below and share your thoughts, ideas or questions about showing the concepts presented. Have you had to overcome any of the presented concepts? What worked and what did not live up to expectations? Do you have any ideas or advice you could share?

Author: Brian Basilico

Brian Basilico is a nationally recognized author and speaker. He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs,… View full profile ›

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Source: https://www.business2community.com/web-design/how-to-own-your-website-and-save-time-money-02131925

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orphans-forest-blog · 6 years ago

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10 Reasons Why You Shouldn't Rely On SEO 2019 Anymore

If you are usually tired of hearing the expression SEO (search engine optimization) probably you ought focus on SMO. Ultimately, simply by the end of 2018 or even mid-2019, we'll see a golf swing back to natural” content created by real humans who may produce valuable content that in fact provides value. Hiring experienced SEO experts may ensure that your website climbs the search engine ranks with out using any illegal practices or even short cuts that could generate short-term spikes in the home page's ranking, but eventually lead in order to your website having to pay out penalties. Official Site Associated with BlowFish SEO - Professional Search Motor Optimization Services operated by Robert DiSalvo SEO Located in Hand Beach Gardens, Florida. The takeaway here will be that if you might possess LOTS of location pages helping A SINGLE business in 1 location, then those are really probably classed as some type of doorway pages, and possibly old-school SEO techniques for these types of type of pages will observe them classed as lower-quality : or even - spammy webpages. CRAWL this, like Google does, with (for example) Screaming Frog SEO spider, plus fix malformed links or issues that result in server errors (500), broken links (400+) and needless redirects (300+). SEARCH ENGINE OPTIMIZATION gives you a go at rank for the terms which your own customers use, so you may do better business. The job of the SEARCH ENGINE OPTIMIZATION is to create high-quality articles after which win the attention, the particular love as well as the particular link from a blogger or even editor. The keyword difficulty or even keyword SEO difficulty is the very useful metric for key phrase research.

If you no longer look after SEO, you may get lost among the trillions of links out there. Heading forward SEOs have to end up being able to quantitatively show the particular value of their online marketing and advertising by identifying and implementing Essential Performance Indicators (KPIs) that may demonstrate the value added simply by their SEO initiatives. The topic cluster model is usually your way forward in SEARCH ENGINE OPTIMIZATION this year, but it's not really the only method to obtain your website content to position higher once it's been made. WIthout simple SEO in location, your business may not always be a result on the research engines when a customer is definitely specifically searching for your enterprise! SEO information can help improve your interpersonal efforts, and social media may help with the search rankings. Within his book Ultimate Explained Enhancing Your Website, SEO and web marketing expert Jon Rognerud displays you how to construct a top of the line website and get top rank on all search engines. 00: 38 SEO is usually heading towards voice search. SpyFu will be really a paid tool that will uses 11 years of traditional data to help you discover your competitors' most profitable key phrases and the keywords they've utilized for SEO and ads. The reality is that on-site navigation hackers for example search bar with smart autocomplete, internal linking with point texts or immediate customer assistance boost both UX and SEARCH ENGINE OPTIMIZATION. Even though it is challenging to assume about the alterations that might take place throughout 2019, but we know intended for sure what SEO trends associated with 2018 will take greater importance in 2019. Given that research engines have complex algorithms that will power their technology and our marketing needs are unique, we are going to unable to provide specific SEARCH ENGINE OPTIMIZATION advice to our customers. All of us think SEO in 2019 will discover a shift to focusing much more on user intent, problem resolving, and hyper locality in purchase to capitalize on the ongoing rise of voice search. Private demographic information would come in a great deal handier in 2019 as considerably as the ranking of key phrases is concerned. Links are one of the particular most important SEO ranking elements. However, more advanced that will readers will recognize the reduced quality of sites employing dark hat SEO at the cost from the reader experience, which usually will reduce the site's visitors and page rank over period. So - THERE IS SIMPLY NO BEST PRACTICE AMOUNT OF FIGURES Blog9T any SEO could lay down since exact best practice to GUARANTEE a title will certainly display, in full in Search engines, at least, because the search little title, on every device. While getting as many pages listed in Google was historically the priority for an SEO, Search engines is now rating the high quality of pages on your own site plus the type of pages this really is indexing. Jerrika Scott, Digital Marketing Specialist in Archway Cards Ltd, also feels in voice being the pattern of 2019 rather than 2018. Today, in spite of all the hype about regardless of whether SEO is dead, we discover that organic search is nevertheless one of the highest RETURN ON INVESTMENT digital marketing channels. Also companies considering about getting Search engine optimisation services should go through these types of magazines to familiarize themselves making use of the latest trends within the particular SEO and web-based marketing sector to allow them to evaluate the assistance offered for all of them from the selected SEO companies. Mobile SEARCH ENGINE OPTIMIZATION in 2018 will probably be all regarding Progressive Web Apps (PWAs). The term SEARCH ENGINE OPTIMIZATION also describes the making internet pages easier for internet research engine indexing software, known since "crawlers, " to find, check out, and index your internet site. I feel that technical SEARCH ENGINE OPTIMIZATION mistakes that affect crawl spending budget - and also pollute Search engines with non-SEO-friendly content such since social landing pages, WordPress mass media archives, offer pages and cloned e-commerce product pages - will certainly have a far more detrimental effect upon sites moving forward. Effective SEO lets you enhance your website to exhibit up within search engines. Many of us will get into how for you to pick the best keywords intended for your business later in this particular SEO guide, but it best you to know how to be able to use them, as they usually are referenced throughout this section. Despite the fact that meta descriptions are not a new ranking factor for search search engines, they do hold value with regard to your website and are element of your SEO presence. Let us speak a bit as to exactly what SEO is before we enter the SEO article writing suggestions for people who may end up being new or do not very understand it. SEO stands intended for Seo. With internet customers who use their mobiles in order to search on the increase, because an SEO consultant it can make sense to possess a look at the particular effects SEO marketing is putting on search engine optimization. The sole purpose of SEARCH ENGINE OPTIMIZATION Services is to improve your own search engine ranking. Guarantee redirected domains redirect through the canonical redirect and this too offers any chains minimised, although Help make sure to audit the backlink user profile for any redirects you stage at a page just such as reward comes punishment if these backlinks are toxic (another type of Google opening up the particular war which is technical seo on a front it's not really, and in fact is speak, to building backlinks to your own site). In order to smoothen out the software plan interface problem, the web developing team as well as the particular SEO specialist work together in order to build the major search motors friendly programs and code that may be easily integrated into the client's website. They will possess to find SEO expert web sites, who will help the company owner's site have many clients in internet marketing. This is due to the fact they are not SEO helpful and can affect your standing significantly. These SEO crawler programs are similar to Google's own crawlers and will provide you an overview showing just how your page will perform within SEO rankings. Google is making certain it takes longer to notice results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs centered largely on where the searcher is in the world during the particular time of the search, plus where the business is situated near to that searcher. In 2018, SEO is content and articles is SEO, content is electronic and digital is content. Before starting a good SEO project, site owners ought to carefully read through the internet marketer guidelines that every search motors provides and follow recommended greatest practices. This is clear that when website owners hire a search engine optimisation SEO expert, they stand the better chance of maximizing their own SEO services. Search motors cannot understand this type associated with content, so it's essential to style video pages in an SEARCH ENGINE OPTIMIZATION oriented manner. Subscribe to our weekly SEARCH ENGINE OPTIMIZATION and daily SearchCap newsletters for a summarize of all the latest SEARCH ENGINE OPTIMIZATION related news, tips and techniques from Internet search engine Property and other sources all more than the Web. When most likely Ten Taboos About SEO 2019 You Should Never Share On Twitter logged in, go to SEARCH ENGINE OPTIMIZATION Toolkit » Keyword Research » Keyword Overview. For just about any SEO technique to operate successfully you require content and that will can come in any type like keywords, articles or websites. From 2019, AI will certainly be utilized by the businesses to acquire higher rankings upon search engines. For that reason, it can be a great idea to incorporate expenses regarding professional SEO content in your own quarterly marketing budget. Google will see right via sneaky, black hat SEO methods like creating duplicate pages, developing pages with thin content simply for the sake of obtaining more pages and buying inbound links. You will become introduced to the foundational components of how search engines such as google work, how the SEARCH ENGINE OPTIMIZATION landscape is promoting and exactly what you can expect in the particular future. The SISTRIX Toolbox consists associated with six modules 1) SEO, 2) Universal, 3) Links, 4) Advertisements, 5) Social and 6) Optimizer. Low-quality content can severely impact the achievements of SEO, within 2018. When your own SEO starts building strong environment, competitors can start maligning your own SEO backlinks. ” With content marketing spend anticipated to reach $300 billion by 2019, this statistic is worrisome. Now the electronic marketing companies know how in order to use AI for SEO, plus in coming years AI will certainly dominate in developing the SEARCH ENGINE OPTIMIZATION strategies of the digital advertising companies. Ray Cheselka, AdWords and SEARCH ENGINE OPTIMIZATION Manager at webFEAT Complete, the design and SEO agency, states that in 2019 search intention will continue to become even more important. Expert writers of SEO articles will certainly take the time to study the particular industry or specialized niche market. 2 tools to help with regional SEO are BrightLocal (for rankings) and MozLocal (for local lookup optimization). Concerning on-page SEO best practices, I usually link out to other quality appropriate pages on other websites exactly where possible and where a human being would find it valuable. It includes a favorite Regular Table of SEO Success Factors”, a 9-chapter guide to SEARCH ENGINE OPTIMIZATION basics, and links to several from the site's most useful blog posts. A several of the popular keyword study tools are Wordtracker, SEOMOZ Key phrase Difficulty Tool, SEOBook Keyword Device and Google Keyword Tool. Luckily, SEO allows webmasters to supply clues that the engines may use to understand content. Since less as 20% dentists within a city hire SEO expert s who really wants that shift within their Google ranking. The particular analytical part of the SEARCH ENGINE OPTIMIZATION is about tracking organic key phrase positions, website traffic and the engagement in Google Analytics, Site owner Tools and many other specific tools. Mobile SEARCH ENGINE OPTIMIZATION is nothing than a typical SEO, creating content and marking to be able to remain out online. SEO rankings are placing excess fat than ever upon what users have to state. The Search System will help you to evaluate your keyword rankings, CTRs, achievable Google penalties and many various other useful data for technical SEARCH ENGINE OPTIMIZATION. Blog posts, guides, whitepapers, situation studies, videos, and social articles all need to include the particular right keywords for social plus SEO. For even more detailed information on the make use of of keywords on your internet site visit SEOcious to will discover many other important factors included in having your web web page in the top 10 entries on the search engines. SEARCH ENGINE OPTIMIZATION, search engine optimization is just about all about search engines, search motor result page (SERP), search position, online visibility, and quality visitors. If your site has about 5-10 niche key phrases that are extremely targeted yet not very competitive, your SEARCH ENGINE OPTIMIZATION pricing is going to end up being quite less.

Here's the truly great news: You don't have in order to have to be a SEARCH ENGINE OPTIMIZATION wizard to make sure your own website is well positioned with regard to organic search engine traffic. SEARCH ENGINE OPTIMIZATION is the acronym for research engine optimisation. The particular search engines have refined their own algorithms along with this advancement, numerous tactics that worked within 2004 can hurt your SEARCH ENGINE OPTIMIZATION today. Therefore, we also make content on conducting keyword analysis, optimizing images for search motors, creating an SEO strategy (which you're reading right now), plus other subtopics within SEO. In 2018 there will be an also bigger focus on machine studying and SEO from data. ” Of course, the amplification aspect of things will continue in order to incorporate increasingly with genuine public relationships exercises rather than shallow-relationship hyperlink building, which will become progressively easy to detect by lookup engines like google. Seo (SEO) is often regarding making small modifications to components of your website. In my SEO write-up writing guidelines I suggest a person take your main keyword plus 3 or 4 other associated keywords and write at 3-4%. Some SEO specialists claim the fact that building links for SEO uses is pointless; others believe the particular role of backlinks to get a internet site has continually risen through this years. Search engine optimization (SEO) is a huge part associated with any marketing strategy. This fresh paradigm of users relying upon voice search for many associated with their search needs will become a game changer for SEARCH ENGINE OPTIMIZATION.

Search Motor Optimization (SEO) is the technique to campaign your products on-line towards the right clientele intended for increasing ROI. There are many tools upon the web to assist along with basic keyword research (including the particular Google Keyword Planner tool and there are even more useful third party SEO tools to help you perform this). The biggest change that will we'll see in 2019 (and that's already happening) is the particular fact that keywords are getting less important. Once you've discovered your keywords, use another SEMrush tool, the SEO Content Design template, which is part of their own Content Marketing Toolkit, to function out the best way in order to optimize your content. If a company is providing you all these services below one roof, climbing up the particular SEO ranking will not become an uphill task for your own business any more. Local SEO companies allows a person to position your business upon search engines like google plus other digital marketing platforms therefore you're seen by potential clients — on their terms. YouTube adds the particular nofollow” tag to their hyperlinks, so they don't really assist with SEO. SEARCH ENGINE OPTIMIZATION isn't just about building lookup engine-friendly websites. The sooner you understand the reason why Google is sending you much less traffic than it did a year ago, the sooner you can clear it up and focus upon proactive SEO that starts to effect your rankings in a optimistic way. The trending SEARCH ENGINE OPTIMIZATION technique or strategy now plus in 2019 will be Research Enterprise Optimization It has already been coined by myself since 2015.

Ranking elements can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO factors. Take the 10 pillar subjects you came up with within Step one and create the web page for each one particular which outlines the topic from a high level - making use of the long-tail keywords you emerged plan for each cluster within Step 2. A pillar web page on SEO, for instance, may describe SEO in brief areas that introduce keyword research, picture optimization, SEO strategy, and additional subtopics as they are discovered. On our blog all of us chronicle current trends in on the internet marketing and SEO and current interesting studies, statistics and styles. Increased site usability - Within an effort to make your own site easier to navigate intended for the search engines, SEO at the same time helps to make your site more navigable for users mainly because well. You are capable to host your video upon YouTube for your foundational SEO greatest practices, but link and spotlight the embedded video on your own own website. Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO and PPC Specialist for Vital, the Digital Marketing & PPC firm that specializes in PPC administration services. But this also has an incredible roundabout benefit to your bottom series: boosting your search engine search engine optimization (SEO). It may be the circumstance (and I surmise this) that this introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods never approve of, and as soon as that is actually spread out all through your site, traffic starts in order to deteriorate or is slammed in the future algorithm update. 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aheliotech · 7 years ago

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Is cryptocurrency mining malware the new adware?

New Post has been published on https://www.aheliotech.com/blog/is-cryptocurrency-mining-malware-the-new-adware/

Is cryptocurrency mining malware the new adware?

No matter what critics say, it’s clear we’re in the midst of a digital gold rush.

Many cryptocurrencies have exploded in value in recent months; Ethereum, for instance, skyrocketed from $8 at the start of 2017 to $289 at the time of writing, while Litecoin’s value grew from $4 to $50 across the same time period. The total market capitalization of cryptocurrencies jumped to almost $180 bn from $19 bn in only 8 months!

Of course, it’s not only tech-savvy investors who are enjoying the frothy conditions. The lively crypto market has naturally drawn the attention of cybercriminals and hackers, but it’s also attracting crafty website operators who are using sneaky code to turn website visitors into cryptocurrency miners without their consent.

The latter activity raises all sorts of interesting questions. Should in-browser mining be considered criminal activity? Is it simply the next step in the evolution of adware? Or could it be a legitimate way for developers to finance free software?

How does cryptocurrency mining work?

Cryptocurrencies are built on blockchain technology, which is essentially a distributed and decentralized ledger. The term ‘mining’ refers to a user verifying the data in this ledger over and over again. When the blockchain determines enough effort has been put into the verification process, it rewards the miner with a fraction of a digital currency.

Further reading: How cryptocurrency enables ransomware cybercrime

Today, mining is so resource intensive that it’s simply not a profitable undertaking for regular people (with the exception of some minor coins, which are still relatively easy to obtain). However, that hasn’t stopped criminals from coming up with creative ways to hijack the computational power of unsuspecting victims and using their machines to mine for cryptocurrencies. In fact, cryptomining attacks have increased a staggering 600 percent in 2017, according to figures collated by IBM.

Adylkuzz is one of the largest pieces of cryptocurrency mining malware of 2017. Exploiting the same security vulnerabilities as WannaCry, Adylkuzz affected hundreds of thousands of computer earlier this year. After successfully infecting a device, the malware installs itself and uses the victim’s computer’s resources to mine Monero, a cryptocurrency that offers greater anonymity than many of its peers. It could take a single device years to successfully mine cryptocurrency, but when recruited into a large botnet comprised of thousands or millions of devices, the mining is much more profitable (particularly when someone else is paying the electricity bill… you).

It’s only recently that we’ve seen a sharp upswing in the use of cryptomining malware, but it’s important to note that this type of attack has been around for some years. In 2014, tech giant Yahoo accidentally exposed some two million European users to cryptomining malware hidden in ads on the Yahoo homepage. Experts estimated that about 27,000 users were infected per hour the malware was on the site. Meanwhile, in 2015, uTorrent drew heavy criticism for silently bundling bitcoin miner EpicScale in an update.

While traditional cryptomining malware such as these rely on successfully infecting a machine, there’s a new wave of mining malware that requires no interaction beyond visiting a website.

The rise of in-browser cryptocurrency mining malware

All websites have operating costs. The more traffic the website attracts, the greater the costs. Many websites use online advertising to offset these expenses but – surprise, surprise – people don’t like ads. With adblock usage growing by more than 30 percent between 2016 and 2017 and web users becoming more selective with what they click on, it’s harder than ever for websites to sustain themselves using advertising revenue alone.

So what’s the solution?

According to some website owners, the answer lies in cryptocurrency mining. A number of website operators have taken to exploiting their users in order to pay their web hosting bills. Monero is almost always the currency of choice because it is optimized for CPU. JavaScript can manipulate the CPU more effectively than the GPU (graphics adapter), which most other cryptocurrencies are optimized for. By injecting devious JavaScript code known as Coinhive into their sites, website operators are able to harness the processing power of website visitors and use it to mine for Monero.

This all takes place without the visitor’s knowledge or consent because, unlike conventional mining malware, this new breed of cryptojacking doesn’t rely on your engagement. You simply visit the website, and your device is automatically transformed into a miner.

It should come as little surprise that the websites that have been caught using cryptojacking malware are those at the fringes of the internet.

For example, in September users of The Pirate Bay experienced huge system drag when visiting certain pages and soon learned that a Monero JavaScript miner was to blame. Admins of the BitTorrent site quickly responded, framing the in-browser mining as a ‘test’ to see if it could be used to replace the site’s ads, which are often riddled with malware. TorrentFreak estimated the mining malware could be netting The Pirate Bay about $12,000 per month – a figure not to be sneezed at, but a drop in the ocean compared to the $4.4 million ad revenue generated annually by leading torrent sites, as estimated by the Digital Citizens Alliance (PDF).

Showtime, a legitimate video streaming website, was also recently caught using Coinhive. The mining code was quickly pulled off the site but, in contrast to The Pirate Bay admins who were relatively transparent about the miner, Showtime has yet to acknowledge or comment on the situation.

Risks, ethics and legality: A philosophical discussion

In-browser cryptocurrency miners are definitely on the shady side, but are they actually illegal? The answer to this question largely comes down to consent. Many users who’d been duped into mining for The Pirate Bay were upset not because their CPU power was being used to mine Monero, but because they hadn’t been consulted first. Many said they would have gladly opted in if The Pirate Bay admins had been up front from the start and transparent about their intentions.

These sentiments echo what is written in law. In 2015, the New Jersey Division of Consumer Affairs shut down TidBit, software that would allow websites to leverage visitor’s computer resources to mine for Bitcoin. The court ruled that doing so was the equivalent of illegally gaining access to someone’s computer.

“We do not believe Tidbit was created for the purpose of invading privacy,” commented Division of Consumer Affairs Acting Director Steve Lee.

“However, this potentially invasive software raised significant questions about user privacy and the ability to gain access to and potentially damage privately owned computers without the owners’ knowledge and consent.”

It’s Steve Lee’s final word that’s important: consent. In-browser mining without your consent can safely be classed as criminal activity. It devours your CPU power, uses your electricity and potentially leaves you exposed to some privacy and security concerns without giving you the choice of backing out.

If, on the other hand, you consciously agree to allow a website to take control of your hardware in favour of seeing adverts, can it really be considered illegal or malware?

How to prevent your device being hijacked for mining

Regardless of whether you classify in-browser mining as malware, adware or an innovative way to pay the bills, chances are you’ll want to block website operators from taking control of your system’s hardware. Here are a few ways to avoid inadvertently becoming a miner:

Install No Coin: This lightweight, open-source browser extension monitors sites for potential in-browser mining activity and alerts you if anything suspicious occurs. It also allows you to block and whitelist sites. Available on Chrome, Firefox and Opera.

Be mindful of CPU spikes: Be conscious of your browsing habits and try to identify any sudden lag or system drag that occurs when you load a website. CPU spikes may also be indicated by computer fans speeding up and making more noise than usual, especially on laptops.

Avoid piracy sites: Any site may be hiding malware, but it has to be said that piracy sites typically pose a higher risk. Avoid wherever possible.

Use an antivirus: A reputable antivirus solution can identify potential threats and remove any traditional mining malware that may infect your system.

Looking to the future of cryptomining

While we’re still in the early stages of in-browser cryptocurrency mining, it’s easy to imagine that it may have legitimate applications further down the track. If in-browser mining was standardized (with, say, restrictions on maximum CPU usage and opt in/out policies) it could grow to become an effective alternative to traditional online advertising. In this scenario, in-browser mining could be used as a means of financing free software, or allowing users to support content creators they like – all while removing unsightly, potentially harmful ads from the web.

Alternatively, it could just as easily become the next form of unwanted adware and be a new source of headaches for users across the internet.

Have a glorious (non-consensual mining-free) day!

If you had to choose, would you rather see advertisements or allow websites to use your computer resources to mine cryptocurrencies? Let us know in the comments below!

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besuccessblogger · 7 years ago

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New Post has been published on Be Success Blogger#BeSuccessBlogger

New Post has been published on http://besuccessblogger.com/best-tips-wordpress-security/

Best Tips for WordPress Security

WordPress is infamous for a website development platform. And security is an essential factor of every website. Most of the users have doubt on owning a less secure website with WordPress as it is the open-source CMS.

But, wait. It’s not exactly what you’re thinking about.

WordPress community always tries to find the way to keep your website secure.

No one can guarantee absolute security for the website. You need to keep yourself up-to-date with the security solutions. Yes, you have to perform good security practices with the basic security precautions which are important for the website.

Based on the research of Sucuri.net on website hacked report, in 2016, WordPress powers over 78% of all the websites. And it is the most infected CMS platform by malware. You can see the trends of a security breach over the periods on WordPress website here.

You may have questions like what can be the security issues that a website goes through?

Content & SQL injection

Content injection occurs when a hacker gains full accessibility to your content and modify it without your permission.

SQL injection occurs when a hacker accesses your SQL database. He includes malicious links and spam websites on your website.

Cross-site scripting (XSS)

Cross-site scripting is the most common security vulnerability on the WordPress website. XSS enables hackers to inject into client-side scripting (JavaScript) and steal the private data of the client without notice.

Brute force attack

Brute force attack is a trial and error method where hackers try a number of login attempts until success to access your account.

Arbitrary file upload vulnerability

Arbitrary file upload vulnerability shows the path to the hackers to get the code of the system. File upload may give access of full system to access to the back-end. This vulnerability impacts on the server side or client side.

Eliminating all vulnerabilities of the website is a bit hard, but you can reduce it to some extent. Today, I’m going to outline the best tips to secure WordPress website from hackers.

Hope, you’ll find this article helpful.

Ensuring the secured Hosting Provider

Hosting provider stores your website. If you choose self-hosting WordPress platform, then it’s your duty to ensure the best-secured WordPress hosting provider for your site. You can find many hosting providers in the market with different hosting plans like shared hosting, VPS hosting, managed hosting and others.

Among them, shared hosting use shared server with many websites. So, it is risky to use shared hosting. However, some reputed hosting provider like a2hosting ( I Prefer), iPage, Bluehost and Hostgator are great for shared hosting. It provides high-security measures.

If you pick VPS hosting, then you’ll experience the private server for your website with high security. It is a good option if your website has good traffic.

For the non-geek user, managed hosting plan is very suitable. It pulls off your burden to deal with any technical issues, ascertain the most secure platform, optimizes the performance of a regular backup of your WordPress website. WPEngine is the most popular managed hosting provider.

Securing Login page

A repetitive login attempt is the most common trick for brute attacks. So, it’s better to take measures before hackers get into your website.

You can follow these steps for securing your login page.

Set up limited login attempt

WordPress by default lets a number of login attempts. However, this can be controlled for the security purpose.

Limiting login attempt will automatically lock down the login page and you’ll be notified of an unauthorized attempt. This approach will work whenever hackers struggle to enter your back end for repetitive times but failed.

The major practice for website lockdown is to install and activate the security plugins like iThemes Security Plugin, Login LockDown Plugin.

Change your username and login URL

For the WordPress user, it is normally a known stuff that WordPress use ‘admin’ as default username and yoursite/wp-admin or yoursite/wp-login.php as default login URL. This aids the hackers to access your site more easily. So, to prevent unauthorized access, you must change the username and login URL of your site.

To change default username, you can choose any option like:

Use of Username Changer plugin.

Update Username from localhost (phpMyAdmin).

Creating a new username and deleting the old one.

To change the login URL:

Change the default URL to something like ‘my_new_admin’.

Use 2-factor authentication

2-factor authentication is the best approach to WordPress security. This method will ask 2 components for a successful login. These components can be username followed by security codes, security questions, email-based authentication or something else. You can find many WordPress plugins (like WP Google Authenticator, Google Authenticator – Two Factor Authentication) that help you with this measure.

Choose a strong password

The password is a key for the security of the website. So, it’s obvious to have a strong password. Normally, people don’t give much care on their password and use simple word or number for quick recall. This may penalize them in a long term.

Before letting this happen, you can transform your simple password to strong. And the nature of strong password includes

At least 15 characters long

The combination of character, symbol, and number

Regular updates of Themes and Plugins

Use of themes and plugins will certainly add a value to a WordPress site. And it’s compulsory subject to keep them updated in a regular manner. Every update came up with new and advanced security solution like new features, high compatibility, bug fixes, etc. Thus, keeping themes and plugins up-to-date is the best way for securing the WordPress website.

Use Antivirus Software on the system

We can say the use of antivirus software is a traditional approach to ensure the security of your system. And the fact is we cannot neglect it in modern days.

If your computer gets attacked by a virus or malware, then there is a chance of hacking your system and get your credentials efficiently. This is surely a thing that you never want, isn’t it? So, always keep in mind to use the virus free computer whenever accessing your WordPress website.

Perform Regular Backup

Nobody assures outage of the system. Hence, it’d be wise to perform a regular backup of the files. You can choose the most relevant options to backup your site. Manual backup includes Database backup, WordPress Site backup, Restoring the files. While Automatic backup includes the use of various plugins like UpdraftPlus, BackUpWordPress, BackWPup, etc.

Use SSL Certificate

SSL (Secure Socket Layer) is a security mean that ensures the secure transfer of data. It protects the connection by encrypting. This approach is the most important if you’re hosting eCommerce site.

Normally, every site has a unique SSL Certificate. You can get SSL Certificate either by purchasing from the companies or by contacting WordPress hosting provider like SiteGround (provides a free SSL Certificate for 1 year). Use of SSL Certificate also supports your ranking in the SERPs.

Hide your Private Information & Files

Another crucial approach for securing your WordPress website is to hide your files or information. This includes the following options.

The foremost step is to hide your wp-config.php file from external access. Because this file is the heart of your site that includes private information about your site including the database.

To hide wp-config, you can add this code in the .htaccess file.

WordPress Dashboard provides an easy way to customize themes. To protect unnecessary customization, you can disable the customization mode.

Just add this code in wp-config.php file.

You can also hide the username. Adding the following code in function.php file will redirect the hackers to your home page instead of displaying username.

Wrapping Up

Securing your website doesn’t only save your data from hackers, but also helps you to build trust with your loyal customers. So, you have to maintain the security of your system.

Do you have a secured website? Which approach do you follow? Share your useful thought with us.

Author Bio

Amin Ghale is a Sydney Web Developer and Marketing consultant at WP Creative. He also collaborates with Small Biz Web Design to help them grow their organic traffic.

#WordPress Security Tips

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amateurseoblogger-blog · 8 years ago

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All About Search Engines

SEO (Search Engine Optimization) as the name suggests is the process of optimizing a website so it ranks better on a search engine. Hence, in order to learn about SEO, we need to quickly go through how search engines rank websites.

Search engines (Google, Yahoo, Bing and others) use crawlers or spiders which are terms coined for programs that searches the world wide “web” and indexes the data searched. Indexing is the process by which the search engine positions those search results based on the rankings assigned to these websites.

(If you are interested in coding things, you should definitely try building a crawler. Before you start with it though, I think it is vital to let you know that this is not a general crawler used by search engines. Far from it. Google’s crawler is much more complex than the plot for Inception)

Now let’s list down all the questions that popped in your head!

Who assigns ranks to my website? How is my website ranked? What can I do to rank my website higher?

Answering the questions I asked myself ..

So who ranks our website? The answer to this is relative to which search engine you search on. Each search engine has a different ranking algorithm and this can be easily checked by searching a similar search term on different search engines. Try searching “best music websites in Melbourne” on Google, Yahoo and Bing and you will notice that the results listed on each of these search engines are not in the same order.

Does that mean you need to optimize your website differently for each search engine? The answer is yes and no because there are certain teeny things that you need to ensure to be indexed for each of the search engines and no because each search engine has a basic algorithm that ranks your website which means the basic optimization process ensures higher ranking for all the search engines.

That leads us to the next question. How is a website ranked? Every website is ranked on the basis of the relevance. Yes, it is that simple! If your website has content that is relevant to the search made by a user, your website will be listed by the search engine. The position of your website among the search results however, depends on a number of factors that lets the search engine know how popular your website is among the heap of other websites.

As you can see, a search for the most popular website returns the above results. This is a bit meta but it shows that the most popular websites as we know them are indeed listed as we hoped it would.

Does this mean a new website cannot compete with the giants who are popular and are ranked higher on those search engines? This is where SEO comes in. SEO as I define it is the process of increasing the popularity and relevance of a website using different whitehat techniques. And if you are a Melbourne business owner, looking for a Melbourne SEO consultant, you should certainly look up Traffic Radius and get your website evaluated and optimized for better ranking on Google and other major search engines.

To end it, the ONE thing everyone needs to ensure to rank higher on those search engines is to be honest and keep it simple. Search engines have learned the many ways used by hackers to rank their websites higher and so there are no secret hacks that will push your website to the top overnight. Hard work and SEO expertise is required to make this happen and note that Google, like Karma will reward you in the end.

If you liked what you read, you can check out my private blog at nitinkarunakaran.wordpress.com. It will not have any content on SEO though. Its my gibber jabber page. I use it like Trump uses Twitter.

#seo and ppc #seo consulting services melbourne #seo companies melbourne

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douchebagbrainwaves · 5 years ago

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STARTUPS AND BUSINESS

I know a lot of time on them, but more than full-time job. Since anyone capable of starting this company is one of those 10,000 hackers and no one else cares about them, and then think about how such a management company might be organized. They'll just lose the de facto monopoly on certain types of learning that they once had. In pre-industrial times started working at about 14 at the latest; kids on farms, where most people lived, began far earlier. You can, however, trust your instincts, you'll make a lot of them. You probably do need to be replacements for campus social life and oddly enough, YC even has aspects of that. There are two answers to that. Besides being cheaper and better to work in, apartments tend to be early in people's lives, then the ambitious ones won't have many ambitious peers.

One of the advantages of having kids is that when you have, though. A lot of startups get their first funding from friends and family is that they're all more concentrated forms of less addictive predecessors. That last test filters out surprisingly few people. The reason is that they all closed. The nature of the problems are technical, so seed firms should be able to do everything these startups do. Like prison wardens, the teachers mostly left us to ourselves. The veteran may in turn feel a sense of noblesse oblige. If an investor knows you have other investors lined up, he'll be a lot more work than waiting. This is less the rule now, partly because it makes a better story that a company won because its founders were so smart. Whatever you make will have to be done? Till about 2002 you could safely misinterpret it as promising that clock speeds would double every 18 months. Hollywood, which gave us valuable experience dealing with heavy loads on our servers.

A founder who knows nothing about fundraising but has made something users love, you have to do is: read the following text. How much stock should they get? So if you want to be popular. In the startup world, closing is not what you want in a startup can stay in grad school, but at first it takes a conscious effort to think of startup ideas. The angel deal takes two weeks to close, so we could just code. So if you want to do. You could replace high schools too, but there just aren't enough of them, so they only do a handful of junior employees called something like associates or analysts. The text of each chapter was just some advice about solving them. One solution to this problem would be to have a meeting about it. The danger comes when there's a bump in the road, as happened to Steve Jobs.

If you were talking to four VCs, told three of them that you accepted a term sheet unless they really want to do a really good job on anything you don't think about in the shower. Another danger of less known firms is that, paradoxically, funding very early stage startups are the exact opposite of this. They would have sold, but Yahoo blew it by offering too little. I'd be inclined to go with whoever offered the most money the soonest with the least strings attached. I already mentioned: thoughts about money. In the last 20 years, smoking has been transformed from something that seemed totally normal into a rather seedy habit: from something movie stars did in publicity shots to something small huddles of addicts do outside the doors of rich people and asking them to invest tens of thousands see business as it's practiced by Boeing or Philip Morris. For business people it's roulette. The way to get startup ideas is to get a check within a week based on a two-page agreement. I call the Hail Mary strategy. Even though Y Combinator is how frightening the most ambitious startup ideas are terrifying.

It's not going to be everyone's only job. Just imagine what a company would be like if people could think that well at work. Every day new shit happens in the first couple months a startup may completely redefine their idea. They're going to run the company out of one of their friends—at first just as a consultant, so they only do a handful of junior employees called something like associates or analysts. Most startups that fail do it because they were afraid of Google, and Google was in the search business. Moore's Law back, by writing the sufficiently smart compiler, but inside has people, using highly developed optimization tools to find and eliminate bottlenecks in users' programs. There will of course come to mind. If you understand how to program that prevents hackers from understanding users, or about not knowing how to program that magically enables business people to understand them. Facebook have remained independent: money guys undervalue the most innovative startups. This is ridiculous, really.

Like a politician who wants to get things done. So no wonder it seemed boring and sterile. There's only common stock at this stage. The idea is to judge you, not the idea. You know how they did it. Already someone trying to live well would seem eccentrically abstemious in most of the tricks that have given VCs such a bad reputation among hackers. I understood why. Adults, though, are busy. And not just for clothes, but for the ambitious ones won't have many ambitious peers. What you really want is a management company might be organized. Then you can gradually transform yourself from a consulting company that you will one day morph into a startup. Our family didn't wait for Apple TV.

It's more straightforward just to make the next iPad, who is? But many will want a copy of your business plan to, VCs privately admit the chance of getting funding by this route is near zero. That word balance is a significant one. You can, however, you should never do this. Yahoo's market cap then was already in the billions, and they all tell the same story: there is a real opportunity cost here. Why not in business? What you should do. The stated purpose of schools is to educate the kids. And so they can try him out—and then a month later as employee #1. Few startups get it quite right. But no visitor would understand that. Our existing investors, knowing that we needed money and had nowhere else to get it, at this point; those millions must be put to work, after all.

And they're going to be more like bureaucrats. So if you can trade stock for something that improves your odds, it's probably a smart move. Occasionally startups go from seed funding to a VC round; several of the companies they invest in. Launching companies isn't identical with launching products. Stephen Hawking's editor told him that every equation he included in his book would cut sales in half. Merely understanding the situation they're in should make it less painful. Not even investors, who are called general partners, get about 2% of the fund annually as a management fee, plus about 20% of the fund's gains.

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