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getvalentined · 1 month

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The Big Patreon Breakdown

Okay, Patreon's Discord Q&A ended on the 16th, and I've been waiting to see if anything else happened—like maybe a a public announcement from Patreon instead of emails sent exclusively to creators and a video hidden on the CEO's personal YT page—but nothing has happened, so I'm gonna do a breakdown of what we're looking at.

This is an EXTREMELY long post. I am not putting it behind a cut. I'm not sorry.

Short attention span version here.

—

I. The iOS processing fees are a smokescreen covering up the actual devastating changes that Patreon is forcing creators into.

The iOS fees are trash, 30 percent is extortion and we all know it—but that's not the biggest issue at hand here. Patreon is using this event as an excuse to change the entire structure of the creator side of their platform, and blaming Apple to avoid getting backlash.

They tripled their platform and processing fees in 2017, passing it on to patrons without notice, and the subsequent hemorrhage of paying users forced them to walk it back. They tried to force everyone onto their rolling billing model in 2021, and the entire community pushed back so hard they were forced again to walk it back.

This time, they're doing both and insisting it's Apple's fault, and everyone is taking that at face value because Apple sucks. And Apple does suck, but Patreon is getting what they've wanted for years by catering to Apple.

Oh, also, they're forcing creators to notify their patrons of the billing model changes (with a suggested template that explicitly refers to it as a decision made by the creator, even though nobody is making any decisions here except Jack Conte) rather than doing it themselves.

II. Patreon is not going to change course for any reason. This is set in stone.

There are multiple proofs for this, including but not limited to:

One-on-one calls between the platform's top earners and the CEO, Jack Conte, wherein the vibe was apparently not "What can we do to support your business in order to retain your place on our platform?" but rather "We know that the only way this works is if we don't do it, but how can we keep you from complaining about it any more than you already have?" One creator explained in granular detail how they run their business through this platform and why changing their billing model would ruin literally everything, and Conte responded with "Is this an essential part of your offering?"

The Patreon Team on Discord has continued to shut down all discussion of alternative options with assertions that Apple won't allow it, even if those alternatives were suggested based on legal precedent set by lawsuits against Apple, and the declaration that they will not be allowing the app to be removed from the App Store no matter what because it's the single most important and integral avenue of creator growth on the platform. (Put a pin in that.)

The platform's top earner is on the pay-per-creation billing model, the one that is going to be hit the hardest; creators on this model stand to lose literally 90 percent of their income overnight. This creator and his team were as blindsided as the rest of us, and they've been offered no assistance except for a complex math equation to try to calculate how much they should be charging people on fixed-price tiers, and no assurance except "the iOS app is the platform's highest source of engagement and is necessary to help you continue to grow."

Pay-upfront (PUF) and pay-per-creation (PPC) billing is going away for new accounts and anyone who doesn't opt out via Patreon's convoluted backend before November 1 of this year, and anyone who doesn't manually switch over to their rolling billing cycle will be automatically pushed into it on November 1, 2025. This means that PUF creators no longer have the promise of a steady paycheck when they need it, early enough in the month to pay rent and bills, while PPC creators are losing their entire business model all at once, which has resulted in a loss of 75 to 90 percent of income for multiple PPC creators who have tried to switch to the rolling billing structure in the past. They are killing these people's livelihoods and they know it, they have seen the data to prove it, but they will not be swayed.

III. Patreon claims the iOS app is the highest source of engagement on the platform at 40 percent—but will not define what "engagement" means, and staff refuse to share detailed analytics or data on the revenue share coming from the app.

Several creators, some with a couple dozen patrons and some with thousands, polled their audience to get a feel for how many of them used the app. Consistently across every creative industry, genre, and form of media, the answer was 2 percent or less. The average across a dozen-plus polls of actual active patrons, numbering into the thousands, is that around 85 percent of patrons access the platform exclusively via the web, whether on desktop or mobile. The majority didn't even know there was an app.

Further, Patreon would not explain what "engagement" means, but did not deny the possibility that dismissing an app notification on your phone counts as an "engagement."

When Patreon was asked for data on how often people pledged to support a creator via the iOS app, the only response was the claim that information is "sensitive to [Patreon's] business" and can't be shared. In a creator-exclusive server. With the people who bring that revenue onto the platform in the first place. And have our own analytics that we can look at individually, which show an average of 0 to 0.5 percent revenue from the iOS app.

IV. Patreon does not have a refund policy in place to work with Apple, and has given no implications of intention to work with Apple to shorten the time it takes for funds from iOS purchases to be paid out to creators, which is currently 75 days.

Yes, you read that correctly: at the moment, it takes 75 days before creators can cash out funds processed via iOS. On top of that, Apple's refund policy is 60 days, and the creator is not involved in the process whatsoever—if a malicious actor pledges to your page, downloads all your work over the course of a month, and then pings Apple for a refund? Apple gets to decide whether or not they get that refund.

Patreon's general refund policy is that it's up to the creator 99.9 percent of the time, with very rare cases of fraud requiring Patreon's intervention. In the case of pledges and Commerce sales via iOS, the creator has no say, and Patreon currently has no policy to protect them. They've stated that they're working on a refund policy that will work with Apple's guidelines to keep everyone happy, but at this point we all know what that means—they're just going to use Apple's refund policy.

They also wouldn't say whether or not creators would be on the hook for Apple's added processing fees, as is usually the case with other big payment processors, but it sounds like we are! So if someone pays $14.50 on the iOS app, the creator gets $10, can't pay it out, and then the malicious actor can call for a refund weeks later and the creator will owe $14.50—in spite of only ever having seen $10 and never being able to pay it out because the 75 hold hadn't passed. Sounds great!

V. Patreon's own graphics meant to explain why this is necessary and how the new fees work are not correct.

I'm gonna let these mostly speak for themselves:

The sale price listed on this graphic is $10, but adding together the three fees listed gives a total of $11.35. This is likely a copying error, as 4.35 is clearly not 30% of 10, but the lack of attention to detail on one of the only two pieces of official material that we have which refer directly to the numbers on which Patreon is signing away our livelihoods is slightly concerning.

This one totals up to 103 percent! (Actually closer to 104, since I rounded Android and Mobile down by about a quarter percent each.) The 40 percent figure on the iOS bar is based on the figure given to us by Patreon staff, and was used to place the markers to denote individual percentages on the other three.

Patreon made these and gave them to us with the assertion that they were proof that the iOS app is indispensable—why should we trust anything they say about numbers if the charts they gave us are literally impossible?

VI. Patreon refuses to offer any promises to 18+ creators that they will not be removed from the app in order to adhere to Apple's content guidelines.

Instead, Patreon staff's response to this request for reassurance is "We have no plans to remove 18+ creators from the Patreon app." You may note that's phrased very specifically, and leaves a hole big enough to drive a freight train full of iPhones straight through. They have no plans to remove 18+ creators from the app. When asked for clarification on this, confirmation that they would not be removing us from the platform if Apple pushed them to do so regardless of whether or not they have plans, this sentiment was simply repeated in more words and with more apologies, along with a reminder that Patreon has had to change their terms for 18+ creators several times already in order to keep up with laws and competition.

VII. All the features Patreon is insisting are integral for creator growth are inaccessible to 18+ creators, and questions about this were either dismissed, redirected, or ignored.

Remember how the iOS app is the single most important and integral avenue for character growth on the platform? Well, 18+ creators are not discoverable on the platform, regardless of the avenue of access. We are not visible on the app unless you have it installed, are logged in, are already following us on the platform, and click an external link to be directed to our pages from somewhere else via a mobile web browser. There is no way to find us on the platform itself.

Other features that staff insist are necessary for growth to which 18+ creators do not have access:

Patreon creator search (on web, Android and iOS apps)

Mass post editing (now called the "Library," which reads as "Something Went Wrong" for me and other 18+ creators who tried to get to it)

On-platform video hosting

Built-in cross-creator recommendations

All on-platform "commerce" features (both digital and physical goods)

The ability to market ourselves by linking to Patreon from our social media and vice-versa (we're basically not allowed to do this or risk being banned)

Yeah, about that first and that last point. We're hidden from searches on the platform, and we can't link to our pages from social media or risk permanent suspension. We cannot grow in this fashion at all, and in fact 18+ creators are getting all the downsides of this switch (except maybe for the app fee, since you can't fucking find us to pledge on the app) with none of the benefits. Nothing they are doing here will help us grow, because they've kneecapped us already. Now they're going after our capacity to obtain a steady paycheck at the beginning of the month, too.

VIII. Patreon's iOS app is currently (as of August 18, 2024) in violation of Apple's guidelines for app ratings; staff did not state any intention to become compliant by raising the app's rating as needed to maintain their 18+ creator community.

The App Store guidelines on creator apps state that they must be rated equal to the highest rated creator content on their platform. In spite of hosting 18+ content, which requires a 17+ rating per Apple, Patreon is rated 12+ in the App Store. Increasing the rating to 17+ would cut out the entire market of wealthy teenagers with iPhones, and since everything else being done here is intended to please Apple, it's unlikely this will be the point that Patreon finally gives an inch for its creators. The exact response from staff on this was "We hear and acknowledge your inputs on the app rating and are exploring our options there." Their "options" on this are to increase the rating, or to remove all 18+ content from the platform. That's it. Those are their options. Why do those need exploring, if they really give a shit about the 18+ community?

I know a lot of people out there are going to say that it would be nice if Patreon would "get rid of the porn," but you need to understand something: 18+ content is not all sexual.

18+ content can and does also include:

Horror (particularly body horror, which is explicitly or implicitly banned on all current adult-specific creator platforms, leaving me nowhere to go when Patreon kicks me)

True crime (murder, violence, theft, etc., is all 18+)

Health (blood/discussion of blood is 18+ regardless of context)

Education (what if you learn about war? that's 18+)

Trauma recovery (the word "r#pe" makes everything around it 18+)

Profanity (ko-fi marks creators 18+ for saying "fuck")

Languages (because you might learn profanity)

Weaponsmithing (because weapons are dangerous)

Leatherworking (because leather can be a fetish)

Shoemaking (feet can also be a fetish)

...even more I'm not bothering to list here.

Implying that they somehow didn't know about this extremely important part of the guidelines—which are being used as an excuse to force the top earner on the platform to ruin his entire business model—is absolute nonsense. Patreon knows about this requirement, they haven't taken any steps to comply based on their current creator population, and I will be shocked if they do. Much easier to just kick us all off, since we can barely use the damn platform as it is.

—

The entire thing makes no sense. Patreon is losing out on so much money by doing this—they're crippling all their highest-earning creators to keep the iOS app running, and it's going to hurt everyone except for Apple. The only reason I can think that they would refuse to budge on this is that there's something else going on behind the scenes between Patreon and Apple. That, or the company is intentionally throwing itself into an extremely drawn out death spiral. But we all know which of those is the more likely scenario here.

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boinkingbattlemechs · 26 days

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Marauder II

First built in 3012, the Marauder II is a successful attempt to take the firepower of the Marauder and combine it with the reliability and ruggedness of an assault chassis.

In 3010 officers of the famous Wolf's Dragoons mercenary unit contracted with Blackwell Industries of New Valencia on the project of modifying the highly successful 75-ton Marauder into a 100-ton assault 'Mech. Working from existing plans the design phase proved to be very short, the process of reinforcing the Marauder chassis turned out to be easier than expected, enhanced by the removal of the finicky and temperamental General Motors Whirlwind Autocannon for a much simpler Large Laser. First appearing with the famous Zeta Battalion before spreading to Alpha Regiment, the Dragoons' enemies soon learned to fear the appearance of Marauder IIs as foreshadowing a major advance, as for the remainder of the Third Succession War it remained the exclusive property of the mysterious Dragoons.

This changed after the Fourth Succession War when Colonel Jaime Wolf authorized Blackwell to increase production and allow outside buyers access, on the provision that each sale had to be approved by the Dragoons.

Though customers like Barber's Marauder II would help drive the considerable interest and demand for the powerful assault 'Mech, they would also damage its seeming aura of invincibility following their ignoble destruction by Clan Jade Falcon on Koniz in June 3064. Seeking to rekindle interest in their flagship 'Mech following its disastrous showing on Koniz, GM/Blackwell noted the Vicore Industries triggered refresh of "classic" designs to develop a more powerful and visually refreshed model. The resulting MAD-4S variant was the first widely available Marauder II, Wolf's Dragoons' easing of sale restrictions partly motivated by profit but also as a means to punish the Lyran Alliance for the theft of the Blackwell developed light fusion engine, as of 3067 selling the 'Mech to all interested parties save those the Dragoons were fighting against in the Chaos March; the Word of Blake and the members of the Trinity Alliance.

The demand for the Marauder II would only increase in the Jihad following the Blakist destruction of GM and Blackwell's production facilities for the 'Mech as part of their vendetta against the Wolf's Dragoons, with many salvaged examples in use among the nations of the Inner Sphere in a large number of variations following the Blakists' fall, the most notable being the MAD-6D developed by the Federated Suns and shared with the Republic of the Sphere.

As the Dragoons' Marauder II factory on Outreach didn't survive the Jihad, Irian BattleMechs Unlimited purchased the design plans from the Dragoons and, after retooling their Awesome lines on Irian, began producing the newly acquired design. During the Dark Age Era, the Republic of the Sphere ordered Irian to shut down many of their 'Mech production lines, including the Marauder II - however, they never ceased producing them.

With the Marauder already a powerful and popular 'Mech, the Dragoons' goals with the Marauder II were to enhance its abilities by strengthening its chassis to carry a much heavier armor and weapons load. The 'Mech was then armored with nineteen tons of Valiant Lamellor armor, giving it protection that rivals that of the Atlas and fitted with thirteen additional heat sinks, a total of twenty-nine, to allow a more ferocious rate of fire. Retaining its progenitor's Vlar 300-rated engine, with the MAD-5A built around an extralight fusion engine to save more weight for weapons. To make up for the reduced mobility, the Marauder II was outfitted with three Chilton 600 jump jets that give it a jumping capability of up to ninety meters.

Retaining only the two Magna Mk II Medium Lasers, the 5A variant of the Marauder II carries as its primary weapons a pair of Magna Firestar ER PPCs in its arms which give it a powerful long range punch compared to the 4A. The ER PPCs are backed up by a right torso-mounted Mydron Excel LB 10-X Autocannon which gives the Marauder II the tactical flexibility of using both solid and cluster rounds. Curiously the 5A is built with CASE only in its right torso, yet its three ton LB-X Autocannon ammunition bay sits in the left torso, leading some observers to suggest another projectile weapon field kit variant was being contemplated.

#battletech #mechwarrior #battletech smash or pass #mecha #tumblr polls

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kageygreye-skies · 3 months

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didn’t think chappell roan would impact me SO much after finding her and her artistry but she kind of literally made me fully accept that i was a lesbian and showed me there’s space for me in the community LMFAO.

allow me to take you on a fuckin journey lmfao. heres a lil story about a recent revelation about my identity that dominoed from listening to the rise and fall of a midwest princess. lol

i found chappell technically whenever she released pink pony club lol i just had never processed it was her. (i listened to midwest princess for the first time a long while who and when it got to ppc, i paused my phone, and yelled, “THAT WAS HER? THE WHOLE TIME??”), her pop sound and drag visuals were something i found refreshing and exciting. discography went triple platinum in my household fr.

watching a lesbian drag queen rise in the public has been so lovely to see, as a queer singer myself. watching that same woman be so open about her experience as a lesbian, pay homage to other gay individuals and icons, turn down the white house for a pride performance, perform at prides in states where lgbt rights are consistently under threat,,, its beyond inspiring to me! and reminds me to remember what i really want to do with my career as a performer and the people i want to lift up and pay my respects to.

this ultimately caused me to want to brush up on the queer history i knew and start learning about the history i didnt. at that time my focus veered to history about lesbians.. because i wanted to search for lesbians that shared my experience.. if there were any that did.

i have had a strange relationship with my gender and sexuality since i was 13, coming out first as bi at 15, and nonbinary at 17 (although i experienced gender dysphoria long before then). i have used the nonbinary label since, but my sexuality was something i was never sure i could settle on. i flipped between id’ing as bi and lesbian for months until i just stopped using labels so i didnt have to think abt that shit anymore😭

the term lesbian was what felt the most right to me, after years of periods of trying to convince myself that if i jump through strange loopholes and squint a little, that i could potentially like a man. i would worry and think things like, “what if im wrong and i just havent found one that i can maybe like? what if there actually is a boy who is exactly like the idealized anime-ass version of boys in my head who is also soft and girlie and would wear matching dresses with me?” i would have to use plenty of implausible what ifs just to entertain the idea. i did this even despite the fact that i cannot and do not picture a future with a man, i have only questioned my physical attraction to men when they “look like girls,” i am almost always slightly grossed out when men express sexual attraction to me, and have not had any kind of intimacy with guys where i didnt feel almost completely disconnected. i didnt find men fulfilling. it took me very long to realize that if i have to literally FORCE myself into liking them…i dont like them lol.

i have never had to question my attraction to women, butches + femmes,, ever. i could spend hours writing both prose, poetry, music, screenplays,, just fuckin dissertation after dissertation about women.. and sometimes it has taken me hours to list at least 5 reasons of “why i like this guy” that didnt involve him reminding me of a woman. guys, the comphet.. was rough. very grateful i have a therapist lol

once i accepted again that i was definitely solely sapphic, i still felt my more-than-partial disconnect from womanhood excluded me from being able to claim the lesbian label, despite how right it began to feel. i was also worried that the people around me would think i was completely detransitioning to cis,, which definitely was not the case. although i am fine with feminine gendered terms and pronouns, and while my expression and interests lean slightly more feminine, my relationship with “womanhood” has always been messy and complicated. i remember first-ish experiencing dysphoria around when i was 11, although i didnt know what that meant at the time. for as long as i can remember, the concept of “being a woman” was not something i felt was entirely me.

i knew there were lesbians that were gender non conforming, but i was not at all aware of the intertwining of lesbianism and gender identity until i began reading more about lesbian history. realizing there have always been lesbians outside of the binary (the popular sunset lesbian flag was designed by emily gwen, a nonbinary lesbian), people who used lesbian/butch as their gender identity, cis lesbians who use pronouns other than she/her, lesbians who use/have used hrt (like me i used hrt for 2 years👋🏾😀) lesbians who bind or pursue top surgery… they were always there. i am halfway through the stone butch blues now and it has actually changed my life. not only did it increase my already overflowing gratitude for my lesbian and queer elders and their experiences… but it made me really realize there has always been a space for me. when that sank in.. i felt immense relief. and then i cried for a fuckin LONG ass time lmao

since all of this i have felt a lot more sure of myself, and have embraced myself in a way i think i have always struggled to before.

so to recap… i am a lesbian. and its pretty rad. and i also love chappell roan. she reminds me of all the reasons why i love being queer and is someone i want to look up to as i continue in my finally-starting-to-go-somewhere career as a performer. one day we will collab and ill tell her all of this in person (watch out yall! it will happen i can sense it😤)

#thank you to the 2 people that will read this lol #idk i feel like i just re came out even tho i told ppl i was a lesbian months ago lol #lesbian #lesbian community #lesbian pride #lesbian positivity #pride #pride month #nonbinary lesbian #nonbinary #stem lesbian #chappell roan #chappell

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is-the-battlemech-cool-or-not · 5 months

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I will ask about the Catapult, espically the one with PPCs.

The K series? They are interesting attempts to make the Catapult into a direct fire support 'Mech. The original variant making use of machine guns in place of medium lasers is suboptimal, but the K2K variant removed them and upgraded the remaining weapons. The K4 is the ultimate version, with its Heavy PPCs, C3 unit, and improved armor. It is much slower, however.

I faced a K2 for the first time with Fursona's Fusiliers, when it was being piloted by Victoria Espinosa, later to be known as the Butcher of Perdition. We defeated her several times in that campaign. The first few times she was in her K2, until Savannah took it out with a point blank Thumper shot from her Bull Shark. But those combats gave me a healthy respect for the K2.

Victoria survived that Thumper shot, incredibly. She faced us one more on Coromodir, at the hands of a modified King Crab. We took her prisoner, after she came to her senses after her 'Mech was disabled, and the rest of her lance were dead.

As I fired the shot which disabled her 'Mech, I was allowed to claim her as a bondswoman, though I had to wait until 3050, once her prison sentence in the Taurian Concordat was carried out.

She served well as a bondswoman, and I freed her in relatively short order, during the latter stages of the Invasion. She soon after passed her Trial of Position and became abthaka, joining a second-line unit.

I have been told that she died defending the civilians of São Paulo, during the final battles of the Jihad on Terra. Apparently her last words were expressing a hope she had redeemed herself for what she had done on Perdition, all those decades before, and taking a Manei Domini Heavy Level III with her in the process.

Considering she ended up saving nearly 30,000 people with her sacrifice, I would say she redeemed herself... The Butcher of Perdition died that day, and the Savior of São Paulo was born...

I do miss her.

#battletech #mechwarrior

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webdesigninginagartala · 5 months

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sonalidigitalmarketer · 16 days

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Choosing the Right Digital Advertising Agency: What You Need to Know

In today's digital world, finding the right digital advertising agency can make or break your business. A well-chosen agency will help you build brand awareness, engage your audience, and ultimately drive more sales. But with so many options available, how do you make the right choice?

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A good digital advertising agency will have a strong portfolio showcasing their past work. Look for case studies and examples of successful campaigns they have managed for other clients. This will give you an idea of their capabilities and whether they can deliver the results you’re looking for.

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webdesignagencyinghaziabad · 19 days

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web design agency in ghaziabad

Welcome to Your Premier Web Design Agency in Ghaziabad

Welcome to Web Players Technology, Ghaziabad's leading Web Design Agency in Ghaziabad. Our mission is simple: to help businesses like yours thrive in the digital age. Whether you're a startup aiming to make your mark or an established company looking to revamp your online presence, we're here to turn your vision into a reality. With a passion for design and a commitment to excellence, we deliver tailored web solutions that drive results.

Who We Are

At Web Players Technology, we pride ourselves on being a team of creative professionals who blend innovation with strategy. Based in the heart of Ghaziabad, our agency is at the forefront of web design, development, and digital marketing. Our talented team includes:

Web Designers: Artists who transform ideas into visually stunning and user-friendly websites.

Developers: Tech experts who bring designs to life with clean, efficient code and cutting-edge technology.

Digital Marketers: Strategists who ensure your website attracts the right audience and converts visitors into customers.

Project Managers: Coordinators who ensure your project is completed on time, within budget, and to your satisfaction.

Our Services

We offer a comprehensive range of web design and development services tailored to meet the diverse needs of our clients. Our services include:

1. Custom Web Design

A website is often the first impression customers have of your business. Our custom web design services ensure that your site is not only visually appealing but also reflects your brand's identity. We focus on:

Unique Design Concepts: No two businesses are the same, and neither are our designs. We create unique layouts that stand out.

Responsive Design: Your website will look and function flawlessly on all devices, from desktops to smartphones.

User Experience (UX): We design with your users in mind, ensuring a seamless and intuitive navigation experience.

2. Web Development

Behind every great website is robust development. Our development services include:

Front-End Development: We use the latest technologies to ensure your website looks great and functions perfectly.

Back-End Development: Our developers create reliable and scalable back-end solutions to support your website’s functionality.

Content Management Systems (CMS): We build websites on popular CMS platforms like WordPress, Joomla, and Drupal, allowing you to manage your content easily.

3. E-Commerce Solutions

In today’s digital marketplace, having a strong e-commerce presence is crucial. Our e-commerce solutions include:

Custom E-Commerce Design: Tailored designs that make shopping easy and enjoyable for your customers.

Shopping Cart Integration: Smooth and secure payment processes that enhance user experience.

Product Management: Tools to help you manage inventory, track sales, and analyze performance.

4. Search Engine Optimization (SEO)

A beautiful website is only effective if people can find it. Our SEO services ensure that your site ranks well on search engines and attracts organic traffic. We offer:

On-Page SEO: Optimization of website content, meta tags, and images to improve search engine visibility.

Off-Page SEO: Strategies to build backlinks and increase your site’s authority.

Local SEO: Techniques to enhance your visibility in local search results, crucial for businesses in Ghaziabad and the surrounding areas.

5. Digital Marketing

To complement our web design services, we offer a range of digital marketing solutions designed to drive traffic and generate leads:

Social Media Marketing: Engaging strategies to build your brand’s presence on platforms like Facebook, Instagram, and LinkedIn.

Email Marketing: Targeted campaigns that nurture leads and keep your audience informed.

Pay-Per-Click Advertising (PPC): Cost-effective advertising that delivers immediate results and drives qualified traffic to your site.

6. Website Maintenance and Support

A website requires ongoing maintenance to stay relevant and secure. Our support services include:

Regular Updates: Keeping your website’s software and plugins up-to-date to prevent vulnerabilities.

Bug Fixes: Quick resolution of any issues that may arise to ensure smooth operation.

Performance Monitoring: Regular checks to ensure your website is performing optimally and efficiently.

Why Choose Us?

Choosing the right Web Design Agency in Ghaziabad is a crucial decision for your business. Here’s why Web Players Technology stands out:

1. Experience and Expertise

With years of experience in the industry, our team has successfully delivered projects across various sectors. We stay updated with the latest trends and technologies to provide innovative solutions.

2. Client-Centric Approach

Your satisfaction is our top priority. We work closely with you throughout the project to ensure your needs are met and your expectations are exceeded.

3. Quality and Reliability

We are committed to delivering high-quality work on time and within budget. Our attention to detail and dedication to excellence ensure that you receive a product you can be proud of.

4. Transparent Communication

We believe in clear and open communication. You’ll be kept informed at every stage of the project, and we’re always available to address any questions or concerns.

5. Competitive Pricing

Our pricing is designed to be fair and transparent, offering exceptional value for the quality of work we deliver. We provide detailed quotes and ensure there are no hidden costs.

Our Process

Our approach to web design and development is structured to ensure a smooth and successful project. Here’s how we work:

1. Discovery and Planning

We start by understanding your business, goals, and target audience. This phase involves gathering requirements and defining the scope of the project.

2. Design and Prototyping

Our designers create mockups and prototypes to visualize the Web Design Agency in Ghaziabad. You’ll have the opportunity to provide feedback and make adjustments before we move on to development.

3. Development

Once the design is approved, our developers bring it to life. We build your website using the latest technologies and ensure it meets all functional requirements.

4. Testing and Launch

Before launching, we thoroughly test the website to identify and fix any issues. We ensure that everything works seamlessly across different devices and browsers.

5. Post-Launch Support

After the launch, we provide ongoing support to address any issues and help you with any adjustments or updates. We also offer training to help you manage your website effectively.

Get in Touch

Web Design Agency in Ghaziabad

Ready to take your online presence to the next level? Contact us today to discuss your project and find out how we can help. Whether you’re looking for a stunning new website, a powerful e-commerce platform, or a comprehensive digital marketing strategy, Web Players Technology is here to assist.

#web design agency in ghaziabad #web design agency #web design #website design #website development #web development

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digitalmarketinggoldcoast · 3 months

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Boost Your Business with Digital Marketing in Gold Coast

In the vibrant and competitive business environment of Gold Coast, standing out is more critical than ever. With stunning beaches, a thriving tourism industry, and a diverse economy, Gold Coast offers a unique landscape for businesses to flourish. However, to truly capitalize on the opportunities available, leveraging digital marketing is essential. This article explores how digital marketing can significantly boost your business in Gold Coast, providing practical tips and insights to help you get started.

Understanding the Digital Marketing Landscape

Digital marketing encompasses all online marketing efforts. Companies use digital platforms including websites, email, social media, and search engines to communicate with both present and potential clients. In Gold Coast, where the market is both dynamic and diverse, a robust digital marketing strategy can make a substantial difference.

Why Digital Marketing Matters

1. Reach a Wider Audience:

The internet is a global platform, and digital marketing allows you to reach a wider audience than traditional marketing methods. For businesses in Gold Coast, this means not just tapping into the local market but also attracting tourists and international clients.

2. Cost-Effective:

In many cases, digital marketing is less expensive than traditional marketing. Social media campaigns, email marketing, and search engine optimization (SEO) can offer high returns on investment without the hefty price tag of TV or print ads.

3. Measurable Results:

The capacity to monitor and assess outcomes is one of digital marketing's key benefits. Tools like Google Analytics and social media insights allow you to see what’s working and what’s not, enabling you to adjust your strategies accordingly.

Key Digital Marketing Strategies for Gold Coast Businesses

1. Search Engine Optimization (SEO):

Search engine optimization (SEO) is the process of making your website more visible on search engine results pages (SERPs). For businesses in Gold Coast, local SEO is particularly important. This involves optimizing your website for local search terms and ensuring your business appears in local listings and maps. Using keywords like "best café in Gold Coast" or "Gold Coast real estate" can help attract local traffic.

2. Content Marketing:

Content is king in the digital world. Creating high-quality, relevant content can attract and engage your target audience. For example, a Gold Coast travel agency could maintain a blog with tips on the best places to visit, events happening around the city, and hidden gems only locals know about. This not only helps with SEO but also establishes your business as an authority in the field.

3. Social Media Marketing:

Gold Coast is a visual paradise, making social media platforms like Instagram and Facebook perfect for marketing. Share stunning visuals of the coastline, behind-the-scenes looks at your business, customer testimonials, and upcoming events. Engage with your audience by responding to comments and messages, running contests, and using relevant hashtags to increase your reach.

4. Pay-Per-Click (PPC) Advertising:

With pay-per-click (PPC) advertising, you may post adverts on search engines and only be charged when someone clicks on them. This can be a very powerful strategy for increasing targeted website visitors. Google Ads and social media advertising platforms like Facebook Ads offer sophisticated targeting options, ensuring your ads are seen by the right people at the right time.

5. Email Marketing:

Building an email list and regularly communicating with your subscribers can be a powerful way to nurture leads and maintain customer relationships. Offer valuable content, special promotions, and personalized messages to keep your audience engaged and coming back for more.

Case Study: A Gold Coast Café's Digital Marketing Success

To illustrate the impact of digital marketing, let's look at a hypothetical case study of a local Gold Coast café, "Coastal Brews."

Challenge:

Coastal Brews, a quaint beachfront café, struggled to attract customers outside of peak tourist seasons. The owner wanted to increase year-round foot traffic and build a loyal customer base.

Strategy:

1. Local SEO: Coastal Brews optimized their website for local search terms like "best coffee in Gold Coast" and ensured their Google My Business listing was up-to-date with accurate information and positive reviews.

2. Content Marketing: They started a blog featuring articles on coffee brewing techniques, profiles of local suppliers, and upcoming events at the café. This content was shared on social media to drive traffic to their website.

3. Social Media Marketing: Stunning photos of their coffee, food, and beachfront location were posted regularly on Instagram and Facebook. They ran contests encouraging customers to share their own photos with a specific hashtag for a chance to win a free coffee.

4. PPC Advertising: Targeted Google Ads were set up to attract tourists searching for coffee shops in Gold Coast, especially during off-peak seasons.

5. Email Marketing: Coastal Brews collected email addresses through a sign-up form on their website, offering a discount on the first purchase. They sent monthly newsletters with updates, special offers, and personalized messages to subscribers.

Results:

Within six months, Coastal Brews saw a 40% increase in website traffic and a 25% increase in year-round foot traffic. Their social media following grew significantly, and they built a loyal community of regular customers.

Tips for Implementing Your Digital Marketing Strategy

1. Know Your Audience:

To determine their preferences, habits, and pain points, conduct market research. Adapt your online marketing strategies to their requirements and preferences.

2. Set Clear Goals:

Clearly state the goals you have for your digital marketing approach. Whether it's increasing website traffic, generating leads, or boosting sales, having clear goals will guide your efforts and help measure success.

3. Stay Updated:

The digital marketing landscape is constantly evolving. Stay informed about the latest trends, tools, and best practices to keep your strategies effective and up-to-date.

4. Monitor and Adjust:

Utilize analytics tools to assess your digital marketing performance on a regular basis.

Analyze what's working and what's not, and be prepared to adjust your strategies accordingly.

5. Engage with Your Audience:

Building a relationship with your audience is key to long-term success. Respond to comments and messages, encourage user-generated content, and show appreciation for your customers' support.

Conclusion

In the bustling business environment of Gold Coast, digital marketing is no longer optional—it's essential. By leveraging SEO, content marketing, social media, PPC advertising, and email marketing, you can reach a wider audience, engage with potential customers, and drive growth for your business. Whether you're a local café, a real estate agency, or a boutique shop, digital marketing offers the tools and opportunities to boost your business and stand out in the competitive Gold Coast market. Put these tactics into practice right now, and you'll see your company grow.

#social media marketing #seo services #digital marketing #search engine optimization #google ad

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spookychaospuppy · 25 days

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DIGITAL MARKETING

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use the internet or electronic devices. It includes various channels such as:

Search Engine Optimization (SEO): Improving website visibility on search engines.

Content Marketing: Creating and distributing valuable content to attract and engage a target audience.

Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to engage with customers and promote products.

Email Marketing: Sending targeted emails to nurture leads and communicate with customers.

Pay-Per-Click (PPC) Advertising: Running paid ads on search engines and social media to drive traffic.

The Importance of Digital Marketing

Wider Reach: Unlike traditional marketing, digital marketing allows businesses to reach a global audience. With the right strategies, brands can connect with customers across different regions, demographics, and interests.

Cost-Effectiveness: Digital marketing often requires a lower budget than traditional methods. Small businesses can leverage social media and content marketing to promote their products without breaking the bank.

Targeted Advertising: Digital marketing tools enable businesses to target specific demographics based on user behavior, interests, and location. This precision leads to higher conversion rates and better return on investment (ROI).

Measurable Results: One of the significant advantages of digital marketing is the ability to track and analyze performance in real-time. Tools like Google Analytics provide insights into user behavior, allowing marketers to adjust their strategies accordingly.

Enhanced Customer Engagement: Digital platforms facilitate direct communication with customers. Brands can respond to inquiries, gather feedback, and build relationships, fostering loyalty and trust.

Trends Shaping the Future of Digital Marketing

As technology continues to advance, several trends are emerging in digital marketing:

Artificial Intelligence (AI): AI is transforming how businesses understand consumer behavior, personalize experiences, and automate processes.

Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing content for voice search is becoming essential.

Video Marketing: Video content is increasingly popular, with platforms like YouTube and TikTok driving engagement. Brands are leveraging live streaming and short-form videos to connect with audiences.

Influencer Marketing: Collaborating with influencers can amplify brand messages and reach niche audiences effectively.

Conclusion

Digital marketing is no longer just an option; it’s a necessity for businesses looking to succeed in a competitive landscape. By embracing digital strategies, companies can enhance their visibility, engage with customers, and drive growth. As technology continues to evolve, staying ahead of digital marketing trends will be crucial for future success.

#digital marketing #seo #social media marketing #search engine optimization

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gonzalez756 · 1 month

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Google Ads Help to Grow Your Buisness

Mastering Google Ads: A Comprehensive Guide

As a leading Digital Marketing Agency with extensive experience in Google Ads, we understand the immense potential this platform offers for businesses of all sizes. Whether you're a small startup or an established enterprise, leveraging Google Ads effectively can be the key to driving growth, increasing brand visibility, and maximizing ROI. In this article, we’ll guide you through the intricacies of Google Ads, from setting up your first campaign to advanced optimization techniques.

1. Introduction to Google Ads

Google Ads is a powerful online advertising platform that allows businesses to reach their target audience through a variety of ad formats. Whether your goal is to generate leads, increase sales, or build brand awareness, Google Ads provides a range of tools and strategies to achieve your objectives.

2. How Google Ads Works

The Pay-Per-Click (PPC) Model: Google Ads operates on a Pay-Per-Click (PPC) model, meaning you only pay when someone clicks on your ad. This model ensures that your advertising budget is spent on potential customers who are actively interested in your products or services.

Ad Auction Process: Every time a user performs a search, Google Ads runs an auction to determine which ads will appear and in what order. The ad rank is determined by a combination of your bid amount, the quality of your ad, and the expected impact of your ad extensions.

Ad Formats: Google Ads offers a variety of ad formats, including:

Search Ads: Text ads that appear on Google search results pages.

Display Ads: Visual ads that appear on websites within Google’s Display Network.

Video Ads: Ads that appear on YouTube and other video partners.

Shopping Ads: Product-based ads that appear in Google Shopping results.

3. Setting Up a Google Ads Campaign

Creating an Account: To start using Google Ads, you need to create an account. This involves providing basic information about your business, such as your website and payment details. Once your account is set up, you can begin creating campaigns.

Choosing Campaign Objectives: Google Ads allows you to choose from several campaign objectives, such as Sales, Leads, or Website Traffic. Selecting the right objective is crucial, as it determines how your ads are optimized and where they appear.

Keyword Research and Selection: Effective keyword research is the foundation of a successful Google Ads campaign. Tools like Google’s Keyword Planner can help you identify relevant keywords that your potential customers are searching for. Selecting the right keywords ensures that your ads are shown to the right audience.

Ad Creation and Targeting: Writing compelling ad copy is essential for attracting clicks. Your ads should be clear, concise, and relevant to the user’s search intent. Google Ads also offers extensive targeting options, allowing you to reach your audience based on demographics, location, interests, and more.

Bidding Strategies: Google Ads provides various bidding strategies, including Manual CPC (Cost-Per-Click), Enhanced CPC, and Target CPA (Cost-Per-Acquisition). The choice of strategy depends on your campaign goals and budget. For example, Target CPA is ideal for campaigns focused on generating conversions.

4. Optimizing Google Ads Campaigns

Tracking and Measuring Performance: To assess the effectiveness of your Google Ads campaigns, it's crucial to set up conversion tracking. This allows you to measure actions taken by users after clicking on your ad, such as purchases or sign-ups. Key metrics to monitor include Click-Through Rate (CTR), Conversion Rate, and Quality Score.

A/B Testing: A/B testing, also known as split testing, involves running two or more variations of an ad to see which performs better. This can help you refine your ad copy, headlines, and calls-to-action to improve overall performance.

Budget Management: Effective budget management ensures that you maximize your ad spend without overspending. Google Ads allows you to set daily budgets and adjust them based on campaign performance. Allocating your budget to high-performing campaigns can lead to better results.

Continuous Optimization: Google Ads is not a “set it and forget it” platform. Regularly reviewing and optimizing your campaigns is essential for maintaining and improving performance. This might involve adjusting bids, refining keywords, or updating ad copy based on what’s working best.

5. Common Challenges and How to Overcome Them

High Competition and CPC: In competitive industries, the cost-per-click (CPC) can be high. To compete effectively, focus on improving your Quality Score by creating highly relevant ads and landing pages. Additionally, consider targeting long-tail keywords with less competition.

Ad Fatigue: Over time, users may become less responsive to your ads, a phenomenon known as ad fatigue. To combat this, regularly update your ad creatives and rotate different versions to keep your audience engaged.

Low Click-Through Rates (CTR): If your ads are not receiving enough clicks, it could indicate that they are not resonating with your audience. Improving your ad relevance, crafting stronger calls-to-action, and testing different headlines can help increase CTR.

Budget Management Issues: It’s easy to overspend on Google Ads if you’re not careful. Regularly monitoring your spend and adjusting your budgets based on performance is crucial. Focus on campaigns that deliver the best ROI and reduce spending on underperforming ones.

6. Advanced Google Ads Strategies

Remarketing: Remarketing allows you to target users who have previously visited your website but didn’t convert. By showing them tailored ads as they browse other websites, you can re-engage them and increase the likelihood of conversion.

Using Google Ads Extensions: Ad extensions provide additional information about your business, such as contact details, additional links, or promotional offers. Using extensions can improve your ad’s visibility and performance by making it more informative and appealing to users.

Automated Bidding and Smart Campaigns: Google’s automated bidding strategies use machine learning to optimize your bids in real-time, based on factors like user behavior and conversion history. Smart Campaigns are a fully automated option that can simplify campaign management, especially for small businesses.

Integration with Google Analytics: Linking your Google Ads account with Google Analytics provides deeper insights into user behavior on your website. This data can help you refine your campaigns and improve targeting by understanding how users interact with your site after clicking on your ads.

7. Case Studies and Success Stories

Examples of Successful Google Ads Campaigns: We've seen numerous success stories across various industries where Google Ads played a pivotal role in driving business growth. For instance, a client in the e-commerce sector achieved a 200% increase in online sales within six months by leveraging a combination of Search Ads and remarketing strategies.

What Can Be Learned from Failures: Not every campaign is a success, and there are valuable lessons to be learned from failures. Common pitfalls include poor keyword selection, lack of targeting, and inadequate budget management. Learning from these mistakes can help you avoid them in your future campaigns.So get attach with expertise of Imagency Media Ad Service

8. Future Trends in Google Ads

Automation and AI in Google Ads: The future of Google Ads is increasingly focused on automation and artificial intelligence. These technologies are enabling more precise targeting and bid optimization, allowing advertisers to achieve better results with less manual intervention.

Privacy Concerns and Regulations: As privacy regulations evolve, Google Ads is adapting by offering more privacy-focused solutions. This includes new ways to target users without relying on third-party cookies, ensuring that advertisers can continue to reach their audience while respecting user privacy.

9. Conclusion

Google Ads remains one of the most effective tools for driving online traffic and achieving business goals. By understanding how the platform works and continuously optimizing your campaigns, you can achieve significant results. As a trusted digital marketing agency, we are here to help you navigate the complexities of Google Ads and unlock its full potential for your business. Whether you're just starting or looking to optimize existing campaigns, our expertise can help you achieve your marketing objectives.

#digital marketing #digital services #google ads #search engine optimization #seo #social media marketing #branding #business

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lt-chari · 4 months

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// SWMC Contact Log \\

Units: Alpha, Bravo

Opposition: Various (Likely Manei Domini) Light BattleMechs

Objective: Destroy bridge SouthEast of Kinship FOB prior to arrival of Word of Blake superheavy assets.

Description of Encounter:

Alpha and Bravo lances deployed from Kinship FOB in advance of early defensive forces. SA3 was equipped with an externally carried high-yield remote demolition charge. Alpha approached the bridge simultaneously with the beginning of the SLDF's orbital bombardment.

SA3 was able to advance onto the bridge to near the halfway point when fire from Blakist scouting forces erupted. Interference from orbital PPCs created interference with sensors on both sides, making both identification of 'mechs and weapons fire inaccurate. Opposition forces likely Malak designs, but specific variants are uncertain.

SA3 was unable to properly place the charge, opting instead to lob it further down the bridge. SA1 detonated the charge shortly after. Forces observed the bridge section South of the center support collapse entirely.

SA3 attempted to withdraw but was struck by enemy PPC fire, destroying first its left torso then its left leg. The pilot was unable to keep the 'mech standing, instead choosing to eject as it fell.

The remainder of Alpha moved to recover the pilot, sustaining some damage in the process. SA1 retrieved the pilot, who then continued to ride in the jumpseat as the lance pulled back.

Bravo lance remained in reserve, providing only light covering LRM fire during this part of the operation.

Engaged and Destroyed:

Not verified

Damage and Losses:

SA3 - Ostscout OST-12R abandoned and marked destroyed

SA1 - Armor stripped and internal damage in RT

SA2 - Armor stripped and internal damage in LA, RT

#battletech #mechwarrior #oc rp #story event #operation touchdown #present

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nexthubzltd · 2 months

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What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands through digital channels such as the internet, social media, search engines, email, and mobile apps. It encompasses a wide range of strategies and tactics designed to connect with potential customers and drive engagement, conversions, and sales. Here are some key components of digital marketing:

Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.

Social Media Marketing: Using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to promote products and interact with customers. This can involve organic posts, paid ads, and influencer partnerships.

Email Marketing: Sending targeted emails to a list of subscribers to promote products, share news, or nurture relationships with customers. Effective email marketing involves personalized content and strategic timing.

Pay-Per-Click (PPC) Advertising: Running ads on search engines or social media platforms where advertisers pay a fee each time their ad is clicked. Google Ads and Facebook Ads are common PPC platforms.

Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products in exchange for a commission on sales they generate.

Influencer Marketing: Collaborating with influential people in a particular niche to promote your products or services to their followers.

Online Public Relations (PR): Managing a brand's online reputation through activities like press releases, media outreach, and engaging with online communities.

Conversion Rate Optimization (CRO): Improving the effectiveness of a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Analytics and Reporting: Using tools like Google Analytics to track and analyze the performance of digital marketing campaigns. This data helps marketers understand what’s working and where improvements are needed.

#digital marketing #digital marketing service #seo services #social media marketing #search engine optimization #website development #web design #best web development company #web developing company #software development #digital marketing solutions

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511digital · 2 months

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Google’s EC assist:Revolutionising Enhanced Conversions setup

In the ever-evolving world of digital marketing, staying on top of the latest tools and features can feel like a full-time job. On July 5, 2024, Google introduced a game-changing tool that’s set to make life easier for marketers everywhere: EC Assist. This Chrome extension is designed to simplify the often complex process of setting up Enhanced Conversions for Google Ads. Let’s dive into what this means for you and your marketing strategies.

1. What is EC Assist?

EC Assist is a Chrome extension developed by Google to help advertisers troubleshoot and optimize their Enhanced Conversions setup. Enhanced Conversions, for those who might be unfamiliar, allow advertisers to send hashed first-party conversion data to Google, powering tools like Smart Bidding for better ad performance. While crucial for optimizing Google Ads campaigns, setting up Enhanced Conversions correctly has been a challenge for many marketers – until now.

2. How EC Assist Works

The beauty of EC Assist lies in its simplicity. Here’s how it works:

1. Install the EC Assist Chrome extension

2. Run a test conversion on your website

3. EC Assist identifies potential issues and suggests next steps

This straightforward process takes the guesswork out of Enhanced Conversions setup, making it accessible to marketers of all skill levels.

3. Benefits for Marketers

The introduction of EC Assist brings several key benefits:

Time-saving: Reduces the time spent troubleshooting Enhanced Conversions setup

Accuracy: Helps ensure correct implementation, leading to more reliable data

Accessibility: Makes advanced features more approachable for less tech-savvy users

Improved performance: Correct setup of Enhanced Conversions can lead to better ad performance

4. Industry Reactions

The digital marketing community has shown mixed reactions to EC Assist. Scott Carruthers, Head of PPC, was among the first to spot and share the update on LinkedIn, generating significant buzz.

Some marketers have expressed relief at having a tool to simplify what they’ve found to be a complex process. Others, who haven’t struggled with Enhanced Conversions setup, see it as a nice-to-have rather than a necessity.

Interestingly, Boris Beceric and Rob P commented on X (formerly Twitter) that the complexity of Enhanced Conversions setup often depends on a website’s architecture. This insight highlights the varied experiences marketers have had with this feature.

5. The Bigger Picture: Google's Accessibility Push

EC Assist is part of a broader trend we’re seeing from Google: making advanced advertising features more accessible to a wider range of users. This move reflects an understanding that powerful tools should be available to all marketers, not just those with extensive technical knowledge.

6. How to Get Started with EC Assist

Ready to give EC Assist a try? Here’s how to get started: Open the Chrome Web Store

Search for “EC Assist”

Click “Add to Chrome” to install the extension

Once installed, navigate to your website

Run a test conversion

Review EC Assist’s findings and recommendations

Conclusion

Google’s EC Assist represents a significant step forward in making Enhanced Conversions more accessible and easier to implement correctly. By simplifying this process, Google is empowering marketers to leverage advanced features and potentially improve their ad performance. Whether you’re a seasoned pro or new to Google Ads, EC Assist is a tool worth exploring to ensure you’re getting the most out of your Enhanced Conversions setup.

7. FAQs

Q1: Is EC Assist free to use?

A1: Yes, EC Assist is a free Chrome extension provided by Google.

Q2: Do I need to be a Google Ads expert to use EC Assist?

A2: No, EC Assist is designed to be user-friendly and helpful for marketers of all skill levels.

Q3: Will EC Assist work with any website?

A3: While EC Assist should work with most websites, its effectiveness may vary depending on your site’s architecture.

Q4: Can EC Assist guarantee perfect Enhanced Conversions setup?

A4: While EC Assist can significantly help, it’s always important to double-check your setup and consult with Google’s documentation if needed.

Q5: How often should I use EC Assist?

A5: It’s a good idea to use EC Assist whenever you make changes to your conversion tracking or if you notice any issues with your Enhanced Conversions data.

This article is based on a news release dated July 5, 2024, and includes interpretations and industry reactions. While efforts have been made to ensure accuracy, readers are encouraged to verify information and consult official Google documentation for the most up-to-date details on EC Assist and Enhanced Conversions.

#seo services #branding #social media metrics #best digital marketing company #marketing metrics #social media #facebook ads #google ads #pay per click #search engine marketing #search engine optimization #ppc services

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