#ppc agency in belfast

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Discover the ultimate guide to choosing the right PPC agency. Learn how to select a PPC expert or agency in Belfast that aligns with your business goals and maximizes your ROI.

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Digital Marketing Agency located in Belfast, Northern Ireland that specialises in Web Design, SEO and Google Ads:

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Search Engine Optimization (Seo) & Pay Per Click Marketing (Ppc) - An Overview

SEO or Search Engine Optimization is a buzzword because of this around for some time time. Alternatives here . as many misconceptions about SEO since there are web owners. Some webmasters are scared of SEO, thinking it is just too complex and not worth efforts. Others believe that SEO becomes your website banned from the search engines and can be a the few that actively practice SEO.

Internal linking strategy SEO Belfast is a different concept entirely to an external lining strategy involving one way or two-way reciprocal backlinks to your internet page from that of some other website. Everyone seems to be involved in that, but additionally most have no idea of how to get properly, as well as lose out. Let me give you a simple example.

Once an individual sure you have chosen the right agency for you, people then actually do is tell them what well-developed. It is obvious that you are looking to position higher and now have more traffic to your site, but you will need to inform them what your expectations are, and what time frame you been on mind for the project to obtain done.

If your competitors has the SEO program and can be considered more important they will rank above you. We are able to guarantee you X results per thirty day period! (sales, hits, etc.) See above! Again, sales (conversions) are an effect of linkedin profile traffic being driven in your site, but qualified traffic (i.e. customers ready to buy your specific product).

The second purpose is the actual backlink to your site itself. Search engines such as Google use links in your site in determining how useful your website is. The more quality backlinks your internet site has superior terms you get your search engine ranking positions will turn into.

This is often a fact individuals tend to click online that show up in the initial pages. Is actually always rare that your chosen person will search about five hundred pages and click on top of the link of one's website there. So, websites that are available in the initial pages get most with the traffic. Everyone know that the more a person receive traffic much more you acquire the chance to shine advertising. Internet marketing has are a global business now-a-days. So, it is very important that you and for that growth of one's business that your website result from the first few pages.

The most sage advice you get an is to be sure of out those sites that have succeeded and copy what they have to do. However, that isn't as simple as you think since the off-site linking strategy can cannot see is important as as the on-site SEO that you can see.

https://www.eater.com/users/bradkirchner

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Discover how IT WEB and CLOUD, a leading PPC agency in Belfast, is transforming paid advertising with innovative strategies and expert PPC services.

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Affordable Outsourcing SEO Services

SEO is the finest form of Internet marketing for any online business. It aids all the companies to have a recognized presence on the massive network of Internet. A Search Engine Optimization service brings substantial web traffic on to the website. When there is no traffic on a site, SEO technique is exercised with the purpose of generating or bringing maximum traffic and achieving increased business productivity. Service providers of this field pledge to enhance the ranking of your website and institute business identity worldwide.

With qualified Professional SEO services, your site will attain a superior rank in almost all the major search engines, including Yahoo, Google, MSN or Alta Vista. You can always stay competitive through increasing the presence of your product over the world of web. You also advantage from ROI, improved brand visibility, web traffic along with higher productivity for business

Only professionals having proven expertise as well as in depth knowledge within this field can execute the process of SEO proficiently. They employ online ad campaigns, maintain reports plus build up SEO friendly site. The SEO professionals in an extremely skilled manner will discern the weak features of your site and cerate excellent solutions using their expert practices of Internet marketing. Keywords with high popularity, well written content and eye catching design also are some areas on which Professional SEO services focus upon to make your site accessible for the search engine spiders.

There are several factors that SEO Services providers take care of. Some of these have a huge impact in the way the website turns out in the end.

Strategic and analysis planning.

Keywords, key phrase research analysis.

Content/ website optimization.

Link building approach.

PPC advertising.

Search engine submission.

SEO consulting.

SEO reports.

Developing search engine friendly sites.

Remunerated submissions to the search engines.

SEO editing/ copywriting.

Some other techniques mainly used are creation of Meta tags, HTML codes optimization, blog creation, article submissions, regular analysis of website plus maintenance of ranking reports. The SEO service you pick is imperative while searching for specialized SEO services, which ensure increased business and qualified traffic. You can also compare the services and prices presented by different SEO services and select the right one that can competently meet your necessities.

If you are confused as how to select Professional SEO services, which are effective, keep in mind the following points. Most importantly, while selecting

SEO Services make sure that the professionals who will make your site search engine optimized holds expertise in exercising the newest tools. This will assist you to score good ranking in search engines. Furthermore, adequate amount of search work is pivotal to achieve desired outcomes, thus the professionals should perform that as well. To attain desired ranking, it takes around 4-5 weeks or even months for the search engines to index your website and get higher ranking. India is a pioneer in providing this service and accomplishes the same with a lot of passion and fervor.

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[s4g2]

Know the Traits of the Best Digital Marketing Agency

Selecting a digital marketing firm to help your company achieve it short and long-term business goals should be a simple decision. But, it is not thanks to the vast number of agencies claiming to the best digital marketing agency for your business. Needless to say, all the agencies cannot be great and you have to carefully weed through to find the perfect firm for your company. To make things easy for you, given below are some of the traits or qualities of great Internet marketing companies that you need to watch out for.

Digital Experience and Expertise

For an online marketing agency to really be the best, it must have expertise across various digital marketing channels. This is because Internet users are spending their time browsing, accessing content and researching ideas on not just one, but multiple platforms. Moreover, the advent of smartphones has made it mandatory for Internet marketing firms to be proficient in advertising business on both desktop and mobile devices. So, it is recommended that you select a company with a proven track record of generating leads and enhancing sales in the web space. Additionally, the company should be an expert in providing services like, email marketing campaigns, website design and development, social media marketing, PPC ads, content writing, SEO, online reputation management, link building and so on.

Focus on Ongoing Learning

The world of digital marketing is relatively new and massive changes are taking place every single day, such as search engine rolling out updated algorithms, social media platforms implementing new technologies and so on. Even the industry of AI, VR, and AR are massively influencing the way products and services are promoted online. The bottom line is, the same old strategies will not work year after year. To stand out from the rest, it is important to constantly embrace new trends and employ them for higher rankings and more website traffic. The best digital marketing agency will significantly invest time and effort in mastering new technologies, platforms, theories and more.

In-house Team of Passionate and Dynamic Professionals

A digital marketing agency of choice is one that is capable of handling all online marketing needs in-house. It should have a team of certified, talented and passionate individuals who are dedicated to helping clients like you flourish and thrive in the competitive online space. The professionals must be readily available to clear any doubts that you might face during your association with them.

Emphasis on User-experience

Irrespective of what strategy the agency is implementing to promote your business, the emphasis must always be on user-experience. Since the Internet users are extremely impatient and quick to judge, they are a tough crowd to please. Whether it is designing your website, writing blogs or creating social media campaigns, a focus on user-experience must shine through. At the end of the day, all kinds of online marketing efforts are for the purpose of impressing the end-users.

Data-driven Approach

Successful marketing campaigns are based on data, analytics and measurements. A good agency will always start by conducting a technical audit before coming up with a strategy. Even after the implementation of the tactics, the agency will track and measure the success rate of the techniques. If need be, they may even tweak the campaigns for acquiring better results. Such agencies will not hesitate to share their findings and data in the form of monthly reports with you.

The choice of a digital marketing agency is more important than what you think. A good collaboration will result in your business becoming a force to reckon with in your niche. On the other, partnering with an unreliable company will result in the drain of your financial resources and loss of precious time. So, make sure to research and check out the above-mentioned qualities before taking a decision.

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[donnafmae]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

from Marketing https://www.distilled.net/resources/searchlove-london-community-speakers-2018/ via http://www.rssmix.com/

[dillenwaeraa]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

from Marketing https://www.distilled.net/resources/searchlove-london-community-speakers-2018/ via http://www.rssmix.com/

[s4g2world]

Jobs and Training in the SEO Field

There is a big demand for qualified, experienced SEO professionals to which there isn't enough available supply. The search engine optimization business is growing daily and many businesses have come to realize that without these services their sites will get nowhere.

Everybody needs help from time to time and absolutely everybody needs additional support for SEO, SEO web design, link building and other services like these. For those interested in entering the SEO field there are a variety of interesting careers to choose from.

SEO Career Fields

graphic designer web designer SEO link builder PHP programmer Copywriters Analytics Business managing and developing Event building Organic SEO expert Off-line marketing/advertising Public relations/reputation manager Paid search/PPC management Social media Web development and programming Web design writing/blogging

Although there are no official SEO certifications available right now there are many reputable companies that offer certification for completing courses. These are sure to enhance your resume.

Making Money with SEO

If you are one of those who wish to make money through the internet then you should be prepared to engage in an SEO training course so you can learn the strategies and techniques that you are going to need to apply to increase an online business ranking and profits.

There is even some training that also adds support for the knowledge they provide. There are so many SEO training courses in a variety of proposals that it's difficult to determine which the best are and which are just scams. By eagerly examining the training which you are considering you should keep from ruining you're on line money making dream, so make sure it is legitimate.

SEO training is very useful and beneficial there for it is logical to consider only the best training course for the best benefits. Evaluate what it is you need to learn. By knowing exact things to look out for you can determine whether a particular course really is best for you. Go the SEO training courses and ask the people attending their opinion on the specific training you are considering.

The Self Employed SEO Expert

If you want to be successful it is a good idea to team up with a web designer as it is their client who would typically require SEO services. Also attend conferences and SEO workshops not just for the knowledge they offer but also for the opportunity to meet people in the SEO industry.

Keep your eyes and options open for any networking opportunities, even on the internet. On line social networking websites like LinkedIn.com are good places for you to meet people who may need your SEO services.

Offer free services if you are starting out as this will build your business. Referrals from a grateful website can eventually lead to a paid assignment.

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[heavenwheel]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

from Digital https://www.distilled.net/resources/searchlove-london-community-speakers-2018/ via http://www.rssmix.com/

[ronijashworth]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

from Digital Marketing https://www.distilled.net/resources/searchlove-london-community-speakers-2018/ via http://www.rssmix.com/

[davidrsmithlove]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

[itwebandcloud]

Discover how IT WEB and CLOUD, a leading PPC agency in Belfast, is transforming paid advertising with innovative strategies and expert PPC services.

[anthonykrierion]

SearchLove London 2018 Community Speakers Announced

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.

BUY SEARCHLOVE LONDON TICKETS

Let’s find out a little more about our community speakers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.

SearchLove topic: Behavioural / buying psychology

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.

Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.

Laura Hogan

Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side.  She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.

When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.

SearchLove topic: Brand Protection / Reputation Management

Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.

It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).

This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.

Luke Carthy

Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.

SearchLove topic: How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.

What about all those backlinks from reviews and features posted on blogs and online magazines?

What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?

What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?

What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!

This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!

Join us and our community speakers at SearchLove London

There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!

BUY SEARCHLOVE lONDON tICKETS

SearchLove London 2018 Community Speakers Announced was originally posted by Video And Blog Marketing

[s4g2]

SERP Clicks The Difference Between Reality & Fantasy

Consider a scenario. You have hired one of the best branding companies in Pune to conduct online campaigns and one of the strategies is pay-per-click (PPC). But you are not getting the right clicks. You have invested some money, but the right clicks and potential customers are not coming through. Well, here is what you can do to get results through digital marketing efforts you are putting. First, you need to get acquainted with what SERP is. The technical term for the search term is 'keyword', while it is known as 'query' in layman's terms. Once a user searches something, the page shows a combination of paid and organic links. The algorithms show links that are the most relevant to the search terms. So, what's really happening to your campaigns? As users are getting acquainted with what is happening in the world of digital marketing, they avoid clicking on the sponsored links. This may be the vital reason why your campaign is not working. Here are some of the facts to support this.    Only 10% of the users click on the paid ads, which implies 90% of the users click on the links listed below    Only 1% of users navigate the second page of the search results on the search engine.    33% of the user visits the first organic link appeared on the SERP. This implies that users skip sponsored links and prefer organic links. So, it is of utmost importance to get on the first page. Pay-per-click (PPC) marketing is still relevant. Here are some of the facts that state that PPC campaigns are relevant in the marketing campaigns based on search engine optimization (SEO) and content marketing:    Users clicking on the paid links are 50% more likely to buy from the website.    PPC advertising is advantageous on a local level.    Brand awareness rises 80% through search ads. Key Strategy: Invest in the following three aspects are essential for getting most of the digital marketing.    Content - Offering the high-quality content on the website would attract visitors and help in creating a specific brand identity. Content strategy does not involve only textual information. It also involves designs, videos, presentation, and creative. Content strategy has become a silent salesman which will help in making the brand well-known and adding value to the business.    SEO - Search engine optimization (SEO) is gaining traction as people are more inclined to click on organic links as compared to paid links. Taking help of marketing and branding companies to optimize the search engine ranking would lead in getting on the first page of search results. Though it takes time and patience, SEO would give benefits that paid campaigns cannot.    PPC - PPC campaigns can be conducted based on the location and target audience. A professional marketing and branding agency can help you in implementing a right strategy to get right clicks and help business growth.

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[itwebandcloud]

Pay per click is a digital advertising model wherein marketers pay for every click of their online ads. There are a variety of Pay Per Click Ads. Out of the many PPC Ads types, paid search advertising is the most common one. These kinds of advertisements appear while users search for things on the internet utilizing a search engine such as Google or Bing. An optimized landing page has the potential to increase conversions of your pay per click operation. Our experts help the most outstanding landing page option via targeted A/B testing of content and CTA buttons to guarantee higher conversions.