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trendibyte · 5 years

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Social Media Marketing: Why You Need it for Business

To improve your online visibility, you have to make use of various search engine optimization and social media optimization techniques.

Businesses are now adjusting their SEO plans in accordance with social media optimization to improve online visibility at the soonest possible time. Whenever you have a plan in place, make sure that this is appropriate for your business and that you are going to execute the plan in order to achieve its goals. How It Came to Be

A few years back, social media became very popular among people because they are able to communicate with their family and friends who are far away from them. They are able to stay in touch and meet new people as well. Fan pages were not yet invented. Businesses were spending their money on paid marketing through Google AdWords and pay-per-click sites. Since SEO is a long-term pursuit, it will take a while before your online presence can be felt. It can take quite a while before businesses can achieve rankings in search engines. Today businesses have become aware of both search engine optimization and social media optimization, and have budgets for both. Social media can give you results faster than SEO. You may also like : Important Guidelines in conducting an SMO for Business Websites How to Optimize Social Media

Regardless of what business you’re in, social media optimization is for you. Optimizing will require you to put in some effort at first. When you have done it the first time, the succeeding attempts will be pretty much easy because it’ll eventually develop into a habit. To make sure that what you are doing will matter and will be consistent with your tasks, it is helpful to create a set of guidelines for your program. Social Media Profiles

Optimize your social media profiles by adding keywords to your content and adding tags to your images as well. You can start with Facebook, Twitter, LinkedIn, and YouTube. Create a Calendar

Don’t forget to plan the activities for your social media profiles. This plan has to be followed to make sure that your marketing efforts will be hassle-free and effective. Syndicate Content

The content for your site can be in the form of texts, images, or videos. If you are writing three posts per month, submit these posts to different platforms and bookmarking sites. There are also applications that can automate submission. Do not forget to use keywords in the description and title. After all these, be sure to measure the results to find out which of the techniques are giving results and which ones may need improvement. What about the Benefits?

By using SMO and SEO altogether, you are harnessing the power of the Internet to do the following: 1. Enhance online visibility 2. Improve reputation 3. Become more credible 4. Improve brand awareness 5. Lead generation 6. Establish authority Tips for Social Media Optimization

When you have a plan in place and the resources to regularly manage the profiles, you are ready to engage in various social media activities. Before embarking on your marketing campaign in these social platforms, identify your target audience so that you’d be able to direct your posts and content to the right people.

If you have employees participating in these online conversations about your company, brand, or product, have a set of guidelines on how they should respond to do away with any negative publicity. Try to avoid damaging your brand. Grab the opportunity to make use of ad campaigns on Facebook to build brand awareness and widen your network. Companies have now realized the importance of social media to business. This helped them achieve a wider reach. That is why, SEO and SMO are both important in establishing your brand. Read the full article

#CreateCalendar #PowerOfInternet #SEO #SocialMediaOptimization #SocialMediaProfiles #SyndicateContent

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jdlmpo · 5 years

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Of Pixels and Spaces

I was once a happy child curious of the world. Finding questions. Seeking joy out of discovery. Sneaking into silent, unknown corners of mind. Transforming scraps into fascinating child’s encounter of knowledge and basic shapes of art. Always eyeing for moments of adventure in some of the most quiet and isolated place. Hearing these little voices once touched the grass, trees, rocks, soil, dirt, materials of knowledge being found. Even I used to play with air by containing it in a small plastic bag and try to sink it in water as if I could drown air just to learn pressure. I used to keep looking for nature to respond. It was innocent. There was always somewhere to fill in. Like a space that I could claim. Safer than the safest behind a close door. The world was open.

Until age came over with a new kind of world. This world is overwhelmingly bigger but hollow, open but crowded where space cannot be safe and be contained or claimed.

I was in early high school when I got fully convinced that I am a “user” even my accounts were born during their beginning of unprecedented domination on my early childhood. I enjoyed MySpace for its side-scrolling home page but it’s just once and I never had the chance to get an account there. I prevented Friendster for everything I’d heard from my childhood friends maliciously enjoying its alleged feature from where they could find anyone with their scandalous “bold” pictures of other persons with their photoshopped heads on it or even videos by searching their names. It was hilariously convincing. But I never had visited the site even up to this day.

The only Social Networking Site of this time was the rocking dominating Yahoo! Messenger. Once in that time, when I decided to stay at my uncle’s friend’s house, I was enjoying her unlimited access to Internet that I could freely open sites anything I knew. She used to join in many chat rooms. She showed me how it works: permission before the group to lead and talk, like there is protocol, they called themselves “DJs”, users could open their microphones and cameras, or just only join in the message conversation. She told me, as I remember, anyone could join in, including users around the world, as I noticed she was talking in English, in mic and in messenger. I just got to discover that this was then simply open but not safe, when one male chatted to the group tagging someone: this is for you, and danced maliciously, beginning to remove his shirt and short. My uncle’s friend turned off her shared view of the group video, but it was till opened for the rest of users who wish to view.

Digital space is open and free that it has been easily invaded by malevolent people who adore to play with fire.

As a toddler, I was addictive to playing simulation and sandbox games such as CityVille (occasionally, FarmVille). It was a time when PSP, GameBoy and DS were replaced by easily accessible Internet, especially Facebook. There were players I encountered cursing and sending senseless messages to insult people during the game, as well as in most of the games on the site. I was often bullied in my childhood. Bullying would extend to using my ignorance of the Internet. My computer illiteracy had made me vulnerable for making me ignorant to malicious sites. That time when I’m with my uncle’s friend, that’s even the first time I had opened a porn site because I trusted suggestions of my classmates when I asked for popular gaming sites, like Friv, Y3, Y8, Y100, etc. We were Grade 4.

‘Pisonet’ then popped up rampantly around the town. It was the cheap alternative of ‘comshops’ (computer shop/rent shops), but both are then used interchangeably. In the worst case of machoistic culture of Filipinos, playing Counter-Strike or Special Forces require boys to be mocked and questioned if you are gay or straight to play the game. So I was stuck playing children games that were likely more appropriate for my age that did not fit for their masculinity. Bullying was the line between these classes of younger users. Of those games, DOTA became the very toxic game for children playing in comshops, where there would be inescapable influences of gambling, bullying, bad behavior and attitude, cigarettes, alcoholics, and even drugs from adult costumers of these shops. At that time, managers could not help but tolerate this behavior of children and adults alike as they generate the most of their income.

Mostly, these irresponsible shops contribute to the worsening situation of Internet use in the Philippines. When CCTVs were not prevalent before, younger users had no direct guidance in using the Internet as renting it became it as their personal territory where they were free to visit malicious sites. Oftentimes, I would see children watching porn and, much worse, aware adults just ignored those kids.

It was a horror for parents that they have to ban their children from these shops or pushed shops to act. Implementing strict and stricter rules to maintain discipline in playing games and using the Internet.

These risks were even not resolved even to this day of high level of security and management in Internet. Children also turned to higher means of escaping restrictions with the rise of VPN and uncrackable levels of anonymity. Total control was not even the cure.

As a teenager, Facebook is the staple. Early on high school, it was posting updates that broke personalities of the Filipino teenager. Everyone has to have a Facebook account otherwise you will look like the uncivilized.

Internet is breaking free from limitations of humanity with digital space had begun to be the playground for crimes at the turn of the 21st century.

As you know, Internet is the greatest democracy in history. That how miracle was the EDSA revolution came with technology, was the very power made as the advancement of Internet created revolutions around the world, affecting the actual physical world. By turning into hashtag activism in Twitter. Fighting against ignorance on Facebook. Sharing educational videos, evidences for protest from YouTube. Googling knowledge at the entire immeasurable catalogues of information. Hiding in the corners of this ever-expanding space. Or even deeper than the surface, the world protest for the crisis of truth and false information have used the Deep(er), Dark(er) layers of the Web and to declare history must never forget the power of Internet.

#PowerOfInternet #Cyberbullying

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