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ama3003 · 2 months ago

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Everything's Just Perfect

Character: Bucky Barnes

Requested: Yes

Type: Angst/ Fluff

Summary: You're Bucky's ex-wife and you always seem to be there whenever he needs you.

A.N: DO NOT READ IF YOU DON'T WANT THUNDERBOLTS TO BE SEMI SPOILED!!!!!!!!!

Again THUNDERBOLTS* SPOILERS ARE IN THIS FIC

3...2..1...

“So…” John groaned, slumping against a cracked brick wall. Blood trickled from a cut near his hairline, and ash streaked his jaw like war paint. He held up what was left of his shield — warped, twisted, folded . “What now? Because we just got annihilated.”

“No shit,” Ava muttered, spitting dust from her mouth and flicking a burned scrap of fabric from her sleeve. Her split lip had swollen, and she could feel bruises blooming across her ribs. “I say every man for themselves. Bob’s gone full horror movie. This was fun — goodbye.”

She turned into the lingering smoke, already half-vanished — until Yelena’s voice cut through like a knife.

“We can’t leave him.”

Ava stopped, shoulders stiff. “Leave who? That wasn’t Bob back there. That was... I don’t even know what that was.” She turned, folding her arms. “Definitely not the guy who saved us.”

“No,” Yelena said, voice tight. “But he’s still in there. Somewhere.”

“Unless one of you has a secret anti-god laser in your back pocket,” Ava snapped, “what exactly is your plan?”

“I don’t have one yet,” Yelena admitted, stepping forward anyway. “But we’re not leaving him. Not like this.”

Alexei groaned and collapsed dramatically onto a half-shattered bench, which cracked under his weight. “If we go back in there, I need... at least ten minutes. And a cortisone shot. Maybe a priest.” He waved a hand vaguely. “Let me stretch, drink some water, and then we finish him.”

“We’re not finishing him,” Yelena snapped, rounding on him. “We’re going to help him.”

“Oh sure,” Ava muttered. “We’ll just hug the powers out of him.”

“He ripped Bucky’s arm off like it was a doll’s toy,” Alexei added. “We go in like this, we die.”

“It’s fine,” Bucky muttered as he calmly snapped the vibranium prosthetic back into place with a click. “Happens more than you think.”

John held up his bent shield, his face still a mix of shock and mild heartbreak. “He folded it. I mean—folded it. Like paper. Do you know what kind of force it takes to bend this thing?”

Ava raised a brow. “So… not vibranium?”

“It’s vibranium-adjacent,” John muttered defensively.

Yelena didn’t even look at him. “Maybe if it was actual vibranium, it wouldn’t look like a gas station burrito.”

Alexei lit up. “I could go for a burrito. Or a taco. The ones with the cheese in the middle. Mmm. I want that now.”

John groaned. “Focus! We got curb-stomped by Bob! Bob! The shy nerdy one!"

“Yeah,” Ava said quietly, brushing ash from her arm. “He’s not shy or nerdy anymore.”

That shut them all up.

Bucky exhaled. They were beat to hell, and morale was tanking fast. But more than that, they were scared. And for good reason.

He looked at them — bruised, dirty, half-limping, yet still bickering like middle schoolers on a broken field trip — and made a decision he was definitely going to regret.

“There’s a place we can crash. It’s not far. We lay low, regroup. Heal. Then we figure out what the hell to do.”

Yelena eyed him suspiciously. “Where?”

He didn’t answer. Just turned and started walking.

The group hesitated, then followed — slow and shuffling.

A few blocks in, Ava broke the silence again, jabbing a thumb at John’s mangled shield. “So… can’t you, like, unfold it? You’ve got super strength, right?”

“I have super strength,” John snapped. “Not unfold-a-shield-bent-by-a-living-deity strength. It’s toast.”

Alexei squinted. “Is that, like… covered under warranty? Or do you have to mail it back?”

John gave him a deadpan look. “Do I look like I kept a receipt?”

“And you—” he pointed at Ava “—Ghost. Can you even do anything right now or are you just brooding professionally?”

Ava raised her brow. “I walked through a wall and saved your sorry ass five hours ago.”

“She literally did,” Yelena added, smirking.

“I-oh. Right. I forgot,” John said, flustered. “In my defense, I was the one who cut the power so she could walk through the wall.”

“How convenient,” Ava said flatly.

Their argument began escalating again — nonsense mixed with sarcasm, interrupted only by Alexei trying to convince someone to buy him tacos — until Bucky turned sharply on his heel.

“Enough.” His voice was low, tired, and just sharp enough to cut through the noise. “We’re almost there. If you keep yelling, she’s not going to open the door.”

They all stopped short.

“She?” they echoed, suspicious in unison.

“Yes. She. No more questions.” He resumed walking, jaw clenched.

Yelena sidled up next to him, grinning like a cat. “Is this a she-she, or a capital-She situation?”

“I’m not answering that.”

Alexei leaned toward John with a conspiratorial whisper. “Is she a friend-friend or a friendly friend?”

John nodded sagely. “I bet she’s way out of his league.”

“Maybe she's his girlfriend,” Yelena offered with a shrug.

“Highly doubtful,” Ava muttered.

“She’s not my—” Bucky stopped mid-sentence, face twitching. “Just... shut up. All of you. Or I will let Bob use you as a jump rope.”

They finally quieted.

The townhouse appeared as they turned the corner. It was small, tucked between a dry cleaner and an old record shop. String lights framed the little balcony, and a warm golden glow spilled from the upstairs window. Too calm. Too normal. It looked like the kind of place where people had tea and talked about their feelings — not where half-dead super-soldiers crawled in to sleep off a cosmic ass-kicking.

Bucky stopped in front of the door, hesitating. His jaw tightened as he raised his fist, his metal fist hovering before he knocked.

He hated this.

He hated that he’d brought them here — hated the pit growing in his stomach — hated that this was the only safe place he could think of. She hadn’t seen him in almost a year. Not since they separated. And now he was dragging a human dumpster fire of a team to her doorstep.

Behind him, the others bickered in hushed tones.

“Does she cook?” “I hope she has a comfy couch.” “If she has tea, I’ll marry her.”

Bucky closed his eyes. Just for a second.

He almost turned around — almost told them it was a bad idea and they should just sleep in a sewer.

But then he heard footsteps approaching the door.

Too late.

The door creaked open slowly, and there you were.

Your eyes landed on Bucky first — bruised, dirt-streaked, arm slightly disjointed, and he was holding his ribs with one hand.

“Bucky,” you breathed, barely above a whisper. Your gaze swept across him, and the flicker of worry that crossed your face was brief, but real.

Then it was gone.

“What do you want?” you asked. Not cold exactly, but not welcoming either. Just guarded.

Bucky looked down for a moment. His voice, when it came, was low. Worn. “I know I’m the last person you wanna see right now. But we need your help.”

“I don’t play superhero anymore,” you replied, arms folding as you leaned slightly against the doorframe.

“I know,” he said quickly, “I’m not asking you to suit up or anything. We just need a place to lay low. For a night. Maybe two. We got our asses handed to us like ten minutes ago.” He gestured to the group behind him, and your eyes drifted over the chaos on your porch.

“Please, doll,” he added, quieter now. “I wouldn’t have come if I had any other option.”

The silence stretched between you. He held your gaze, waiting — wounded pride barely masked beneath the plea.

Finally, you sighed, the tension in your shoulders softening. Without a word, you stepped aside and opened the door wider.

“Come in before the neighbors start watching.”

The team shuffled in, dragging in a trail of soot, broken egos, and exhaustion. Bucky paused as he stepped through, eyes flicking to the living room. It looked exactly like he remembered — warm, soft lighting, a shelf cluttered with books and candles. Homey. Safe.

Except the framed photos of you two were gone. Replaced by art. Abstract pieces. Beautiful, distant things.

Then something soft brushed against his leg.

He glanced down and froze.

A pristine white cat was weaving through his boots, its tail flicking with recognition. His expression shifted—stunned, tender.

“Hey, Alpine,” he murmured, crouching carefully. “Hi, pretty girl. I missed you.”

She meowed softly and launched into his arms, immediately purring as she burrowed into his chest. He cradled her like porcelain, one hand smoothing over her fur.

You watched from the kitchen threshold. You and Bucky had agreed Alpine would stay with you — your life was stable, his wasn’t. It had made sense. But it hadn’t been easy.

Behind Bucky, the team just… stared.

“Are you seeing this?” John whispered to Yelena.

Ava elbowed him without even looking. “Shut up.”

It was a surreal image: The Winter Soldier, dusty and battle-worn, cuddling a white fluffball like it was the most natural thing in the world.

You took in the rest of them. They were strangers, mostly. Strangers who looked like they'd crawled out of a battlefield and onto your rug.

The blonde woman leaned against the wall like it was the only thing keeping her standing. The woman in the sleek suit by the door looked cool and dangerous in equal measure. Then there was the massive man in red. He smiled and gave a little wave when your eyes met. And then there was the guy with the folded shield and the “punch-me” face.

Bucky nodded toward the group. “Uh, yeah. That’s Yelena, Ava, Alexei, and... that’s John.”

They all gave awkward waves. Alexei’s was the most enthusiastic.

You nodded politely. “I’m Y/N. Nice to meet you.”

They all looked like they were one nudge away from collapsing.

“Can I get you anything to drink?” you offered.

“Water, please,” Yelena said quickly, her voice scratchy.

John raised his hand like a kid in class. “Same.”

Ava glanced at you, almost apologetic. “Do you have tea?”

“Sure. What kind?”

“Anything.”

You turned to Alexei.

“Do you have anything… stronger?” he asked, hopeful.

“How strong?”

“Very strong.”

You smirked. “Got it.” Then disappeared into the kitchen.

The moment you were out of sight, all heads turned to Bucky — still petting Alpine, who had zero plans to move.

“So…” Yelena drawled. “You and her?”

Bucky tensed like someone lit a fuse in his spine.

“Don’t,” he muttered.

John leaned closer to Ava. “There’s definitely history here. Did you see the way she looked at him?”

“She also looked like she wanted to slam the door,” Ava replied.

“She likes him,” Alexei declared confidently. “There is affection. And the cat approved. Cats never lie.”

Bucky glared at all of them. “If you value your limbs, you’ll stop talking.”

Yelena held up both hands, grinning. “Okay, okay. No shipping the grumpy soldier. Got it.”

A few moments later, you returned balancing a tray with glasses, a mug of tea, and a tumbler of something amber.

“Bucky, seriously?” you said, seeing them all still hovering like awkward ghosts. “You could’ve told them to sit down.”

He shrugged, still holding the cat like a teddy bear. “Didn’t want to break anything.”

You waved the team toward the couches. “Please. Make yourselves at home.”

John and Yelena nearly collapsed into opposite ends of the same couch. Ava leaned against a windowsill, blowing gently on her tea. Alexei sniffed his drink, took a sip, then sat upright.

“You, my dear, are an angel,” he declared reverently. “Is this whiskey?”

“Only the best for unexpected guests,” you replied dryly. “I was meal-prepping earlier,” you added, glancing over your shoulder. “I’ve got a big pot of soup if anyone’s hungry. Showers are down the hall. Towels are in the closet. Clean shirts in the basket.”

There was a beat of stunned silence.

“Soup would be heavenly,” John mumbled, eyes already closing.

You gave a small smile and turned toward the kitchen again.

Bucky hesitated, gently placing Alpine down as she curled onto a throw pillow. Then he followed you, slow and quiet.

You were setting down a basket of warm dinner rolls on the table when you felt the shift in the room. You didn’t have to look to know who it was.

Still, you glanced over your shoulder. Bucky stood quietly near the doorway, half-shadowed by the dim kitchen light, his hands shoved in his pockets, posture stiff like he hadn’t quite decided if he should be there.

“Do you need anything?” you asked, keeping your voice steady. The soup was already simmering; your hands moved automatically to the ladle.

He offered a faint smile — the kind that didn't reach his eyes. “Thanks for letting us crash here.”

You nodded, focusing on the steam rising from the pot instead of the way your chest clenched. “You all looked like hell. Someone had to be decent.”

“Look, Y/N—”

“Bucky, don’t,” you said quickly, sharper than you meant to. You turned to face him fully, hands still holding the ladle. “You don’t have to say anything. I know why you're here. Nearest safe house. Not personal. It’s fine. Really.”

He hesitated, jaw tightening before giving a slow nod. “We’ll be out of your hair soon. Just need some rest.”

“That's fine.” You turned back to fill the bowls. “Alpine misses you.”

His voice was softer this time. “I miss her too.”

You didn't answer right away. But when the bowls were full and the bread was out, you called out toward the hallway.

“Lunch.”

A few thuds and grunts later, the rest of the group shuffled in like survivors of a disaster movie. Everyone looked slightly cleaner than when they arrived — but still bruised, bandaged, and about ten seconds from passing out.

Everyone except Bucky, who instinctively sat down in the seat next to yours.

Yelena took a spot across the table, her hands wrapped around her water. Ava perched at the end, still sipping her tea slowly. Alexei helped himself to three rolls before anyone else had time to blink.

John hovered awkwardly before finally taking a seat beside Alexei, clearly not wanting to be anywhere near Yelena again after their last round of bickering.

“And then—oh! Oh! Bob folded his shield like a freakin’ taco,” Alexei said mid-chew, nearly choking from laughter. “Just snapped it like paper!”

Yelena chuckled. Even Ava cracked a smirk.

John looked personally offended. “It’s not that funny.”

“And then—wait for it—he ripped off Bucky’s arm.” Alexei nearly doubled over at the memory.

Your spoon paused halfway to your mouth. You turned your head so fast toward Bucky, it made your hair sway.

Bucky rolled his eyes at Alexei, but when he caught your expression — real concern flickering beneath practiced calm — his demeanor softened.

“It’s fine,” he said gently, lifting the vibranium arm a little. “Reattached it without a problem.”

“Are you sure?” You were already reaching out, ignoring the way your hand trembled just slightly. You turned his arm gently, inspecting the seam where metal met flesh, eyes scanning for dents or stress damage. “Did you check everything out?”

“I’m okay,” he said, holding your gaze. You gave him a look that said you weren’t convinced. So he did something he hadn’t done in a long time. He squeezed your hand. “I promise. I’m okay.”

His eyes looked at your hand, and something flickered behind them — something like a punch to the gut. It was bare. There was no ring on her finger.

Automatically, he reached up to his chest, fingers ghosting over where the chain should’ve been.

It wasn’t there.

His stomach dropped.

Bucky’s fingers frantically searched under his collar, pulling at his shirt, then dipping into his jacket pocket. Nothing.

No. No no no.

He never took it off. Ever.

His pulse spiked as he started checking every pocket.

“Bucky?” you asked, watching him unravel. “What’s wrong?”

“The chain,” he said hoarsely. “My chain. It’s gone.”

Panic etched across his face.

At the end of the table, Yelena blinked, frowning as she slipped a hand into her coat pocket. She felt the cool weight of something metallic there — something she had shoved away mid-battle and forgotten about.

When she pulled it out, her heart skipped.

It was a chain.

And dangling from it — a simple gold wedding band.

“Holy f—” she whispered, catching herself before the full curse slipped. “Holy shit.”

Everyone turned to look.

Bucky’s head snapped up.

She held the chain in her open palm like it was glowing. “This is yours.”

He surged forward before she could say another word and plucked it from her hand like it was oxygen. His breath shuddered as he slipped it back over his neck, the ring resting once again near his heart.

Relief washed over his features — raw and unfiltered.

Your eyes locked with his.

“You still have it,” you said, voice barely above a whisper.

Your hand brushed your ring finger again, almost absentmindedly.

“I—I…” Bucky swallowed hard, words failing. His throat felt too tight.

Alexei broke the silence like a sledgehammer. “Wait—you’re married?! Congratulations!” he bellowed, raising his glass. “That’s adorable.”

Bucky flinched like he'd been shot.

The silence that followed was very loud.

He looked at you again — the weight of everything unspoken between you crashing back in all at once — then abruptly stood.

He didn’t say anything.

He just left the room, Alpine trailing after him as the others watched, stunned.

“Did I…” Alexei frowned. “Did I say something wrong? Is that not a wedding ring?”

Yelena sighed, rubbing her temple. “We’re gonna need way more soup.”

“Uh… we’re not married anymore,” you whispered, and the air in the room seemed to shift.

Everyone went quiet. You could feel the weight of their stares settle on you like a spotlight, but you didn’t look back. You just stood, heart pounding, and walked out of the room — your feet already knowing where to go.

Of course you knew where he was.

You and Bucky had lived in this house together for two years before everything fell apart. The bones of the place hadn’t changed — not the layout, not the memories buried in each room. And especially not the basement.

You made your way downstairs, the air cooler, quieter. The moment your foot hit the last step, he spoke.

“You kept everything the same,” Bucky said, his voice low but clear. He didn’t even need to turn around to know it was you.

You crossed the room and slowly sat next to him on the old couch, the one you both used to fall asleep on watching bad movies. The cushions were still slightly sunken on his side.

“Of course,” you replied, your voice gentle. “It was our home. It felt wrong moving your things…changing your designs.”

Silence filled the space between you. Not heavy — just full. The muffled sound of the team arguing upstairs drifted down: something about dishes, someone calling someone a jackass.

“They’re a good bunch,” you murmured. “Very entertaining, too.”

Bucky let out a quiet, tired laugh. “Yeah. I know.”

Your eyes drifted to the chain around his neck — barely visible, but there.

“You kept the ring,” you said softly, watching him tense just slightly.

He nodded slowly, the admission coming with a quiet sigh. “Yeah. I did.”

“Why?”

He finally turned to face you, eyes tired but sincere. “It helps me. Grounds me. I didn’t have much left to fight for after Steve left. But then there was you. And that ring… it gave me comfort. Protection, in a weird way. It became my good luck charm. I couldn’t get rid of it after the divorce. I didn’t want to.”

You felt your chest tighten, but you gave him a small, sad smile. “So you’ve been wearing it around your neck this whole time?”

He nodded again, this time more slowly. “Every damn day,” he admitted, dragging a hand through his hair. “I couldn’t take it off. It’s stupid, I know. Makes me look like a fool.”

You shook your head and stood up, walking to the cabinet on the far wall. He watched you with guarded curiosity as you pulled out a small, velvet box and returned to the couch.

“You’re not a fool,” you said gently. You opened the box and held it out to him. “I couldn’t get rid of mine either. Every time I tried, it felt wrong, like throwing away something sacred."

His gaze dropped to the ring in your fingers, and his throat tightened. Slowly, his eyes lifted to meet yours again.

“I really wanted our marriage to work,” he said, the words coming out like a confession.

“I know you did.”

“I’m really sorry, Y/N.”

“I know you are.” You reached for his hand and held it. It still felt the same — steady, calloused, familiar. “You needed to find yourself, Buck. I should’ve understood. Everything was changing so fast. Steve died. Sam had the shield. Walker was Captain America for a minute. And then… you got into politics. You’re actually a congressman now.”

He let out a breath that was half-scoff, half-laugh.

“I couldn’t keep up,” you continued. “And that was on me.”

“No. It was on me,” he said firmly. “I didn’t prioritize your feelings. I kept shutting you out — thinking I was protecting you. You were right to divorce me. I wasn’t a good husband.”

You looked at him — really looked at him — and shook your head.

“Bucky, no. You were an amazing husband. You just had things to work through. And I pushed myself aside instead of speaking up.”

You leaned in and wrapped your arms around him. The embrace felt effortless. Like no time had passed.

His arms went around you instantly, like they never forgot how.

“I’m also sorry,” you whispered.

Bucky’s laugh was soft and bitter. “What the hell happened to us?”

“I don’t really know,” you said, your voice muffled against his chest. “But I missed you.”

“I missed you more.” He pressed his face into your shoulder, inhaling like he needed the scent of you to survive. Alpine purred softly at your feet, curling between your legs.

And for a while, it was enough.

Peaceful. Quiet. Just the two of you and the cat you shared, back in a place that still remembered love.

And then—

CRASH.

You both jumped slightly at the loud clatter upstairs.

“Did you seriously just break their bowl?” John’s voice rang out, horrified.

“Well, if you think you can do better, then help me wash the dishes, Walker!” Ava snapped back.

You giggled, forehead still resting against Bucky’s shoulder. “We should go before they break more of our dishes.”

He smiled — a real one, one that reached his eyes. It lit up something in him when you said our. He tightened his hold. “A few more minutes. They’ll survive.”

You didn’t argue.

And without meaning to, both of you drifted off, curled into each other like no time had passed at all.

********

“This is the cutest thing I’ve ever seen.”

“Shut up, Alexei. You’re being too loud.”

“We should wake him up, though. We haven’t even talked strategy.”

“We can’t. Look at them.”

“They look like a cute, happy family.”

“We should take a picture.”

The shutter sound was loud in the quiet room, with the flash blinding all of them.

Bucky blinked awake, eyes adjusting slowly. There was warmth on his lap — Alpine, purring softly. And in his arms, still tucked close, was you.

For a second, he didn’t move.

This was what peace felt like. This was home.

“You woke him up,” Yelena hissed. “Seriously, Dad, turn off the flash and the sound!”

Bucky looked at them — bleary-eyed and still half-asleep — and his expression dropped into something flat and dangerous.

“I’m going to give you ten seconds to leave,” he said calmly, voice low and sharp as a blade. “And if you don’t… Bob will be the least of your problems.”

The team scrambled out of the room like they’d seen a ghost.

He sighed, then looked back down at you — just as you stirred.

You blinked yourself awake slowly, eyes meeting his. He braced himself, just for a second, wondering if you’d pull away. Regret it. Pretend none of it happened.

But you didn’t.

You just smiled sleepily, and snuggled closer.

“Is everything okay?” you murmured, reaching over to pat Alpine, who purred louder.

“Everything’s just perfect,” he whispered, pressing a kiss to your forehead.

And for once, maybe for the first time in forever, Bucky believed that was true.

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mostlysignssomeportents · 3 months ago

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Mark Zuckerberg personally lost the Facebook antitrust case

I'm on a 20+ city book tour for my new novel PICKS AND SHOVELS. Catch me at NEW ZEALAND'S UNITY BOOKS in AUCKLAND on May 2, and in WELLINGTON on May 3. More tour dates (Pittsburgh, PDX, London, Manchester) here.

It's damned hard to prove an antitrust case: so often, the prosecution has to prove that the company intended to crush competition, and/or that they raised prices or reduced quality because they knew they didn't have to fear competitors.

It's a lot easier to prove what a corporation did than it is to prove why they did it. What am I, a mind-reader? But imagine for a second that the corporation in the dock is a global multinational. Now, imagine that the majority of the voting shares in that company are held by one man, who has served as the company's CEO since the day he founded it, personally calling every important shot in the company's history.

Now imagine that this founder/CEO, this accused monopolist, was an incorrigible blabbermouth, who communicated with his underlings almost exclusively in writing, and thus did he commit to immortal digital storage a stream – a torrent – of memos in which he explicitly confessed his guilt.

Ladies and gentlepersons, I give you Mark Zuckerberg, founder and CEO of Meta (nee Facebook), an accused monopolist who cannot keep his big dumb fucking mouth shut.

At long, long last, the FTC's antitrust trial against Meta is underway, and this week, Zuck himself took the stand, in agonizing sessions during which FTC lawyers brandished printouts of Zuck's own words before him, asking him to explain away his naked confessions of guilt. It did not go well for Zuck.

In a breakdown of the case for The American Prospect, editor-in-chief David Dayen opines that "The Government Has Already Won the Meta Case," having hanged Zuck on his own words:

https://prospect.org/power/2025-04-16-government-already-won-meta-case-tiktok-ftc-zuckerberg/

The government is attempting to prove that Zuck bought Instagram and Whatsapp in order to extinguish competitors (and not, for example, because he thought they were good businesses that complemented Facebook's core product offerings).

This case starts by proving how Zuck felt about Insta and WA before the acquisitions. On Insta, Zuck circulated memos warning about Insta's growth trajectory:

they appear to be reaching critical mass as a place you go to share photos

and how that could turn them into a future competitor:

[Instagram could] copy what we’re doing now … I view this as a big strategic risk for us if we don’t completely own the photos space.

These are not the words of a CEO who thinks another company is making a business that complements his own – they're confessions that he is worried that they will compete with Facebook. Facebook tried to clone Insta (Remember Facebook Camera? Don't feel bad – neither does anyone else). When that failed, Zuck emailed Facebook execs, writing:

[Instagram's growth is] really scary and why we might want to consider paying a lot of money for this.

At this point, Zuck's CFO – one of the adults in the room, attempting to keep the boy king from tripping over his own dick – wrote to Zuck warning him that it was illegal to buy Insta in order to "neutralize a potential competitor."

Zuck replied that he was, indeed, solely contemplating buying Insta in order to neutralize a potential competitor. It's like this guy kept picking up his dictaphone, hitting "record," and barking, "Hey Bob, I am in receipt of your memo of the 25th, regarding the potential killing of Fred. You raise some interesting points, but I wanted to reiterate that this killing is to be a murder, and it must be as premeditated as possible. Yours very truly, Zuck."

Did Zuck buy Insta to neutralize a competitor? Sure seems like it! For one thing, Zuck cancelled all work on Facebook Camera "since we're acquiring Instagram."

But what about after the purchase. Did Zuck reduce quality and/or raise costs? Well, according to the company, it enacted an "explicit policy of not prioritizing Instagram’s growth" (a tactic called "buy or bury"). At this juncture, Zuckerberg once again put fingers to keyboard in order to create an immortal record of his intentions:

By not killing their products we prevent everyone from hating us and we make sure we don’t immediately create a hole in the market for someone else to fill.

And if someone did enter the market with a cool new gimmick (like, say, Snapchat with its disappearing messages)?

Even if some new competitors spring up, if we incorporate the social mechanics they were using, these new products won’t get much traction since we’ll already have their mechanics deployed at scale.

Remember, the Insta acquisition is only illegal if Zuck bought them to prevent competition in the marketplace (rather than, say, to make a better product). It's hard to prove why a company does anything, unless its CEO, founder, and holder of the majority of its voting stock explicitly states that his strategy is to create a system to ensure that innovating new products "won't get much traction" because he'll be able to quickly copy them.

So we have Zuck starving Insta of development except when he needs to neutralize a competitor, which is just another way of saying he set out to reduce the quality of the product after acquisition, a thing that is statutorily prohibited, but hard to prove (again, unless you confess to it in writing, herp derp).

But what about prices? Well, obviously, Insta doesn't charge its end-users in cash, but they do charge in attention. If you want to see the things you've explicitly asked for – posts from accounts you follow – you have to tolerate a certain amount of "boosted content" and ads, that is, stuff that Facebook's business customers will pay to nonconsensually cram into your eyeballs.

Did that price go up? Any Insta user knows the answer: hell yes. Instagram is such a cesspit of boosted content and ads that it's almost impossible to find stuff you actually asked to see. Indeed, when a couple of teenagers hacked together an alternative Insta client called OG App that only showed you posts from accounts you followed, it was instantly the most popular app on Google Play and Apple's App Store (and then Google and Apple killed it, at Meta's request):

https://pluralistic.net/2023/02/05/battery-vampire/#drained

But why did the price go up? Did it go up because Facebook had neutralized a competitor by purchasing it, and thus felt that it could raise prices without losing customers? Again, a hard thing to prove…unless Zuck happened to put it in writing. Which he did, as Brendan Benedict explains in Big Tech On Trial:

I think we’re badly mismanaging this right now. There’s absolutely no reason why IG ad load should be lower than FB at a time when . . . we’re having engagement issues in FB. If we were managing our company correctly, then at a minimum we’d immediately balance IG and FB ad load . . . But it’s possible we should even have a higher ad load on IG while we have this challenge so we can replace some ads with [People You May Know] on FB to turn around the issues we’re seeing.

https://www.bigtechontrial.com/p/zuckerberg-v-zuckerberg-will-the

So there you have it: Zuck bought Insta to neutralize a competitor, and after he did, he lowered its quality and raised its prices, because he knew that he was operating without significant competitors thanks to his acquisition of that key competitor. Zuck's motivations – as explained by Zuck himself – were in direct contravention of antitrust law, a thing he knew (because his execs explained it to him). That's a pretty good case.

But what about Whatsapp? How did Zuck feel about it? Well, he told his board that Whatsapp was Facebook's greatest "consumer risk," fretting that "Messenger isn’t beating WhatsApp." He blocked Whatsapp ads on Facebook, telling his team that it was "trying to build social networks and replace us." Sure, they'd lose money by turning away that business, but the "revenue is immaterial to us compared to any risk." Sure seems like Zuck saw Whatsapp as a competitor.

Meta's final line of defense in this case is that even if they did some crummy, illegal things, they still didn't manage to put together a monopoly. According to Meta's lawyers – who're billing the company more than $1m/day! – Meta is a tiny fish in a vast ocean that has many competitors, like Tiktok:

https://www.levernews.com/mr-zuckerbergs-very-expensive-day-in-court/

There's only one problem with this "market definition" argument, and that problem's name is Chatty Mark Zuckerberg. On the question of market definition, FTC lawyers once again raised Zuckerberg's own statements and those of his top lieutenants to show that Zuckerberg viewed his companies as "Personal Social Networks" (PSNs) and not as just generic sites full of stuff, competing with Youtube, Tiktok, and everyone else who lets users post things to the internet.

Take Instagram boss Adam Mosseri, who explained that:

Instagram will always need to focus on friends and can never exclusively be for public figures or will cease to be a social product.

And then there was Zuck's memo explaining why he offered $6b for Snapchat:

Snap Stories serves the exact same use case of sharing and consuming feeds of content that News Feed and Instagram deliver. We need to take this new dynamic seriously—both as a competitive risk and as a product opportunity to add functionality that many people clearly love and want to use daily.

And an internal strategy document that explained the competitive risks to Facebook:

Social networks have two stable equilibria: either everyone uses them, or no-one uses them. In contrast, nonsocial apps (e.g. weather apps, exercise apps) can exist [somewhere] along a continuum of adoption. The binary nature of social networks implies that there should exist a tipping point, ie some critical mass of adoption, above which a network will organically grow, and below which it will shrink.

Sure sounds like Facebook sees itself as a "social network," and not a "nonsocial app." And of course – as Dayen points out – when Tiktok (a company Meta claims as a competitor) went up for sale, Meta did not enter a bid, despite being awash in free cash flow.

In Zuckerberg's defense, he's not the only tech CEO who confesses his guilt in writing (recall that FTX planned its crimes in a groupchat called WIREFRAUD). Partly that's because these firms are run by arrogant twits, but partly it's because digital culture is a written culture, where big, dispersed teams expected to work long hours from offices all over the world as well as from their phones every hour of day and night have to rely on memos to coordinate:

https://pluralistic.net/2023/09/03/big-tech-cant-stop-telling-on-itself/

When Dayen claims that "the government has won the Meta case," he doesn't mean the judge will rule in the FTC's favor (though there's a high likelihood that this will happen). Rather, he means that the case has been proven beyond any kind of reasonable doubt, in public, in a way that has historically caused other monopolists to lose their nerve, even if they won their cases. Take Microsoft and IBM – though both companies managed to draw out their cases until a new Republican administration (Reagan for IBM, GWB for Microsoft) took office and let them off the hook, both companies were profoundly transformed by the process.

IBM created the market for a generic, multivendor PC whose OS came from outside the company:

https://www.eff.org/deeplinks/2019/08/ibm-pc-compatible-how-adversarial-interoperability-saved-pcs-monopolization

And Microsoft spared Google the same treatment it had meted out to Netscape, allowing the company to grow and thrive:

https://apnews.com/article/google-apple-microsoft-antitrust-technology-cases-1e0c510088825745a6e74ba3b81b44c6

Trump being Trump, it's not inconceivable that he will attempt to intervene to get the judge to exonerate Meta. After all, Zuck did pay him a $1m bribe and then beg him to do just that:

https://gizmodo.com/zuckerberg-really-thought-trump-would-make-metas-legal-problems-go-away-2000589897

But as Dayen writes, the ire against Meta's monopolistic conduct is thoroughly bipartisan, and if Trump was being strategic here (a very, very big "if"), he would keep his powder dry here. After all, if the judge doesn't convict Meta, Trump won't have wasted any political capital. And if Meta is convicted, Trump could solicit more bribes and favors at the "remedy" stage, when a court will decide how to punish Meta, which could be anything from a fine to a breakup order, to a nothingburger of vague orders to clean up its act.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2025/04/18/chatty-zucky/#is-you-taking-notes-on-a-criminal-fucking-conspiracy

#pluralistic #zuck #mark zuckerberg #antitrust #trustbusting #self-incriminating #facebook #meta #trumpism #boss politics #boss politics antitrust #david dayen #petard

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