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wsidigitalboost23 · 2 years ago

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Healthcare Web Design Medical Website Design Agency Cardinal

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ultrakaran213 · 5 years ago

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This Mumbai-based Startup Brings Together India’s Lab Suppliers on One Platform

Biomall is a B2B online e-commerce marketplace dedicated to laboratory, life science and diagnostic products. It is India’s first ecommerce website which offers researchers and lab users’ laboratory products directly online using a secured payment gateway. It was established in the year 2016 by Dr. S. Jhaveri, PhD Chemistry and Chemical Biology from Cornell University, USA.

Majority of scientific laboratories in India still follow the traditional system of inviting multiple quotations, followed by indenting, generation of purchase orders and payment to suppliers 30-90 days after delivery. A single purchase-sale cycle thus lasts for months. Even the rate contract system, wherein a vendor is chosen for a particular brand at the start of the financial year, is inefficient as the institute has to rely on a single vendor who might not have stocks readily available and cannot purchase from any other vendor who might have stocks for the required product. Typically a lab buys products from multiple brands so again they need to contact multiple vendors and a lot of time is invested in procuring day-to-day lab supplies. So while a lab in India would take months just to get their supplies; elsewhere laboratories in countries with more advanced purchasing systems would have already completed their project by the time supplies reach the scientists bench in India! This is a critical factor that needs to be addressed immediately else India will further lag behind in terms of innovations. Also, inefficiencies in systems lead to increased costs and so scientists spend not only more time but also more money to purchase lab products!

Through its online portal, Biomall.in is trying to bring a big change in this system, by incorporating easy and convenient online purchase system as against traditional credit based purchases. The advantage is that scientists can search, compare and buy multiple products from different brands in a single order with a “single click” directly from the suppliers. The user does not require to get multiple quotations since all price details are given online along with real-time product availability thereby saving valuable time.

Scientists have a limited research budget for a project and need to manage their purchases within the available funds. On Biomall, the suppliers have provided good discounts on many products including chemicals, regular lab consumables, chromatography columns, etc. This has been possible by:

1. Connecting scientists directly with the manufacturers/authorized distributors

2. Elimination of costly field sales representatives

3. Timely payment to the suppliers and

4. Low marketing costs.

All these factors in combination have brought down the product cost and this saving has been passed on to the researchers. Thus, by procuring products from Biomall not only valuable time is saved but the researchers also save money thereby making good use of the funds available for R&D.

Dr. S. Jhaveri is a PhD graduate and a successful entrepreneur based in Mumbai. He has done his Ph.D in Chemistry and Chemical Biology from Cornell University, Ithaca, NY in the year 2007 and also done his bachelors in Chemical Technology specializing in Chemistry of Dyes and Intermediates from ICT, Mumbai (formerly UDCT). He has been awarded Dr. Sundar Aggarwal award for outstanding Indian Students entering Ph.D. program in Chemistry and Chemical Biology at Cornell University.

In the year 2012 he started his distribution business for laboratory products under the company Chargen Life Sciences LLP. During the initial 3 years of distribution business, he studied the lab industry market deeply and analyzed the problems faced by laboratories. Based on this analysis and the growing consumer inclination towards e-Commerce, he found an online platform connecting buyers and sellers of lab products to be a perfect solution to tackle the current problems. Thus, in mid-2016, he launched India’s first online marketplace for laboratory products – Biomall.in.

Earlier he worked as an Independent consultant with Universal Consulting, where he carried out market research on impact of new technologies in the knee implant market in India, assessing market feasibility for a Point-of-Care Testing Device in India and UAE. He was a visiting student at Massachusetts Institute of Technology, USA.

He has trained mentored and supervised several students. He also lectured in class, graded exams, and conducted office hours for freshman chemistry students in USA. Dr. S Jhaveri believes that passion, hardwork, self-belief and being positive are key mantras to be a successful entrepreneur. We are publishing an interview with him:

Q.: Tell us about the Product / Solution. How did you get your first customer? Explain how you went about the Product-Market Fit Process. Ans: We have developed a customized online portal – www.biomall.in to buy and sell laboratory products worldwide. It hosts 100,000+ products from 150+ brands across 100+ categories – Lab Chemicals, Microbiology, Diagnostics, Chromatography, Genomics, Proteomics, Lab Equipments, Lab Consumables. Laboratory Professionals from life science / biotech companies, pharma companies, academics, hospitals can buy any product required in their laboratories from Biomall.in. We offer digital marketing services to promote the products of Indian manufacturers to laboratories involved in research, testing and diagnostics. In house technical team from science and IT background work together to strategize and execute digital promotion via e-commerce, email, social media, blog, whatsapp and other online media. We also offer services to setup labs from the basics – designing, furnishing and procurement of all kinds of equipments and reagents required in a lab.

When it was launched, we had a different sales model wherein buyers could submit enquiries and get online quotation. We developed the website content as per SEO, so as to get customers via google search. Our first online customer came from Pune, Maharashtra through google search and has been a regular customer till date. Majority of our customers are sourced organically from google even today.

Q.: What is your USP? Ans: The biggest USP is that we are an online platform dedicated only to laboratory, life science and diagnostic products. This separates us from several other marketplaces which sell all kind of products. We give a target customer base to all the sellers who can then use this platform as a good marketing tool as it caters specifically to the scientists, pathologists, medical, pharma & QC professionals.

Also, Biomall acts as a single platform to buy multiple types of lab products from multiple brands in a single order.

It provides the option to buy lab products directly online just by selecting quantity, add to cart and place order by making online payment. Buyers can request for a bulk discount if more than 10 packs are needed. Buyers can also post enquiry for products not found on the portal. This enquiry then gets shared to all registered sellers on the portal who can send an online quote to the buyers as per product availability.

The platform provides a seamless experience to the sellers for managing all orders, enquiries, stock and ongoing offers through their dashboard.

Q.: What were your assumptions when you entered the market, learning that you have? Who in your mind is your ideal customer? Do you have at least one of them signed up? Ans: We thought that considering the response received to online shopping sites like amazon, flipkart, snapdeal, myntra, etc., users in India shall be happy to know about Biomall and buy laboratory products online. Although, most of the scientists like the concept of Biomall, they get constrained by the purchase system followed in their institutes or companies. Nevertheless, we have received many customers from top research institutes like IITs, IISERs, CSIR institutes who prefer to buy chemicals, consumables and other products from our website. Also, many small companies have now begun to order their lab supplies online on Biomall.

An ideal customer for our website would be a scientist who is looking for any lab product, finds it online, compares among different brands, and buy the best suitable. We wish to be the ideal platform for all scientists by offering a complete portfolio of lab products, with detailed information provided on the website and the best delivery service so that they can get their product/s in a hassle free manner.

Q.: What has been your biggest failure as an entrepreneur and what did you learn from it?? Ans: Failures in the past have been about conceptualizing big projects before understanding ground reality

Q.: How are you pricing the Product? What is the logic behind it? What is the model you are following – Free / Freemium / Premium etc. ? Explain your thought process. Ans: We offer different membership plans for suppliers to promote and sell their products on our portal. A free plan is also available to sell stock under clearance sale. Paid membership is available based on the services required by sellers. Prices are decided based on the expense incurred in terms of website maintenance, customer service and marketing service.

Q.: Please tell us about the investors (if any) Ans: Biomall is bootstrapped company and all the investments have come from promoters family business and distribution business of Chargen Life Sciences. However, now we are looking for investors to scale up the business.

Q.: Is there any interesting success story of your startup? If yes, please write about it. ? Ans: We are extremely proud that we have managed to export Indian manufactured products to 35+ Countries via our platform and thus contributing to the Make in India initiative launched by the Government.

Q.: Since inception, give us a sense of the value of business done by your venture? Please explain in detail. (e.g., What is the current turnover? From Launching till date total no. of visitors on website/persons registered/enquiries and enrollment etc.) Ans: The website hosts 100,000+ lab products from 150+ brands across 100+ categories of laboratory, life science and diagnostic products. We have grown from as low as 50 visitors a day to 500 visitors a day. About 5000+ buyers and 500+ sellers are registered with us. Since 2016, we have served 300+ Indian cities and exported to 35+ countries including Middle East, Africa, Europe, USA, South America and Asian countries

Q.: What is the big picture of your startup? Is this Product/service leading to something bigger? If so, how? Ans: Through our online startup, we are trying to bring in the concept of digitalization in the laboratory industry, and also promoting the ‘Make in India’ campaign started by the GOI. Due to the long sales cycle Indian scientists suffer greatly as they do not get products on time. Biomall’s big vision is to reduce the entire sale purchase cycle of lab products so that our scientists can be competitive in the global market when it comes to publishing research at a faster pace. Second, we also want to promote Indian made laboratory products worldwide. India produces good quality lab products but we lack in marketing these products. Biomall aims to change that by producing an excellent marketing platform and making Indian made lab products available to laboratories worldwide.

Also, through Biomall, we have promoted many lesser known Indian manufacturers of laboratory equipment to the global market. Many countries including Africa, Middle East, Asia, Europe and America have shown interest in buying lab products from India. They find Biomall as one stop solution to get all of their laboratory needs from India, at good price and quality.

Q.: Who do You Perceive as Your Competition? How do you differentiate yourself with them? Ans: A few of its indirect competitors in India include B2B online portals like Indiamart, trade India which are widely used by sellers to generate leads. Other competitors include B2B e-commerce platforms like Industry buying & Amazon business who provide an online platform for buying all sort of industrial supplies. These sites are however not focused on the lab industry and do not have a wide range of products that Biomall offers. In India Biomall stands as the only comprehensive platform to target the lab professionals through its customized online eCommerce business model and acts as one point of contact for international buyers interested to source their supplies from India.

Q.: What would be your goal to accomplish in the next six months? Any other information you would like to share? Ans: We continue to expand our product portfolio and we learn a great deal from the customers to understand the products in demand and then lookout for quality suppliers for the same. We are very selective on the suppliers that come on-board and only when they pass our internal quality criteria do we invite them to be part of our platform. Our major focus in future is to increase the reach of Biomall in India and worldwide and provide a vast range of products that the scientists can purchase directly from the suppliers via our platform.

In the next 6 months, we plan to invest in logistics and marketing to increase our reach across different cities in India and outside India. To achieve our goals, we are looking for investors interested to fund a growing B2B online startup.

https://startupsuccessstories.in/this-mumbai-based-startup-brings-together-indias-lab-suppliers-on-one-platform/

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seoinventiv23 · 2 years ago

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Need for SEO Company in India From Business Aspect

Online buying is becoming increasingly popular in today's internet-age. People are searching even for services online as a result. such as academic institutions, lodging, travel resources, and many other things online. Therefore, it is critical for the company to establish significant internet visibility. in order to prevent losing potential consumers. But now the question of how these firms can expand online emerges.

There are numerous SEO companies in India, so don't worry. Who offers services for improving one's internet exposure through search engine optimization? Additionally, by having their website appear in the top search results, businesses can expand their services online. The Best when it comes to

Businesses Served by SEOInventiv (SEO Company in India) SEOInventiv are an essential component of SEO services company India. This is due to the fact that our outcomes speak louder than words. These are the key causes for hiring an SEO firm to expand your business across India.

Many companies across the globe, including those in India, are using SEOInventiv ' search engine optimization services. 1. Implementing SEO services for eCommerce is the most significant enterprise for Which SEOInventiv is Known throughout India. For eCommerce, we have a different team. Who is solely concentrating on using search engine optimization to increase sales for online retailers?

2. Pharma businesses make up the second industry. Our professionals offer SEO services for pharmaceutical companies at a number of different businesses.

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4. We have a group of exceptional SEO specialists who are renowned for offering the best services.

#fully managed seo services #affordable seo services #professional seo services #affordable seo package

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geniusmanagero · 8 days ago

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strangehoot · 5 years ago

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New Post has been published on Strange Hoot - How To’s, Reviews, Comparisons, Top 10s, & Tech Guide

New Post has been published on https://strangehoot.com/how-to-choose-the-best-wordpress-theme-for-business/

How to choose the best WordPress theme for Business.

Introduction for best WordPress theme

In today’s corporate world, starting up a new business has become easier. But, sustaining the business in the global market has become tougher.

As per recent Web trends, online presence of a business is a mandatory step. Without online presence at a global level, getting business opportunities and demand gets challenging. Keeping up with the market, business conditions change continually. When the conditions change, it is necessary to share updates continually with the world business market.

At the same time, the business you are running should keep changing based on the market demands. Making business decisions based on the latest market demands is a key factor in growing your business.

Secondly. another factor is to expand customer base by having online presence. Customers are the backbone of running a successful business. No business can survive without having customers. Not only having the customers, but also expanding the customer base.

Why is it important for Business to have an online presence?

Why are we talking about business having an online presence? The reason is – traditional trends of marketing and promoting your products and services such as hoardings, newspaper advertisements, TV ads, and pamphlets may not be that effective as people have moved to the online world.

Digital marketing has replaced all these traditional forms of promotions and advertisements to email marketing and social media marketing.

Social Media websites are the most used channel of marketing. Small and medium scale businesses have adopted digital marketing methods to promote their business.

Types of Business Models

Business models are categorized into mainly 4 segments.

Business-to-Business (B2B)

This model refers to trade / transactions between 2 businesses. For example, retailers buy goods and services from wholesalers for their business. Small to medium to large, all types of businesses cover this model.

Some examples of B2B businesses are –

Example 1 – A small team of developers of a company develops software for a large pharma company that serves technical solutions for its employees.

Example 2 – A medium sized beauty parlour buys cosmetic products and equipment from different manufacturers to run its operations.

An automobile manufacturing company, General Electric produces parts of cars and trucks for other enterprises.

Business-to-Consumer (B2C)

This model refers to trade / transactions between 2 business and consumers. Business selling their products and services directly to the consumers. This business model operates on a retail market where consumers are directly doing transactions/trade with the business.

Some examples of B2C businesses are –

Example 1 – Any retail general shop from where the consumer buys a range of foods and beverages, daily products, groceries, staples and so on.

Example 2 – A customer uses a hotel booking services company for his business travels.

McDonald’s is the biggest B2C business in the United States providing food services to consumers.

Consumer-to-Consumer (C2C)

This model refers to trade / transaction between consumers. One consumer selling product or service to another consumer. eCommerce business model have captured this market segment with innovative and creative ways that facilitate interaction between consumers.

Some examples of C2C businesses are –

Example 1 – Car pooling is one of the classic examples of C2C business. An individual travelling by his car to office everyday provides pooling service to another individual travelling by the same route everyday.

Example 2 – A customer selling his old furniture to another customer at a cheaper rate to vacant his house.

eBay is an online auction site where on one side, consumers put up their goods and services for sale and on the other side, consumers looking for similar goods and services that are presented with prices allowing them to bid for them and buy from the consumers on the other side.

Consumer-to-Business (C2B)

This model refers to trade / transactions between consumers and businesses. Consumers offer products and services to businesses in exchange for pay.

Some examples of C2B businesses are –

Example 1 – Consumers providing ratings and reviews for the products they have bought from a company and in return, the company pays the customer for giving reviews.

Example 2 – A mobile company pays the most popular celebrity consumer for unboxing the new model they have launched in the market.

UpWork is a classic example of the C2B model where freelancers/consumers provide services in their areas of expertise to small / medium scale companies.

Online presence and Website

We spoke about businesses, their types, current market trends and importance of online presence of the business. Having a marketing and operations website is key to each stage of business.

Marketing website is a key to any business who is a startup and planning to have the market presence.

Portfolio website is a key to businesses that showcases their products and services on the website.

eCommerce websites play a significant role in buying and selling products and services online for B2B, B2C, C2C and C2B businesses.

Web technology has evolved rapidly in the past few years. Content Management System (CMS) have become popular for creating and maintaining Website content so easily and effortlessly.

Most popular CMSes are :

WordPress

Magento

Shopify

Joomla

Wix

Drupal

Amongst all of the above CMSes, WordPress is the most popular and easy-to-use CMS that can be used for any types of business websites.

Why WordPress?

There are a couple of reasons why WordPress is the most popular and in-demand CMS for creating creative and attractive websites for businesses.

Wider varieties of themes

Theme refers to a template with predefined design and layout available for the Website. Only images and text content can be replaced inline with your business to make the website ready for publishing on the Web.

There are themes available to download for free and you can use the same to replace it with your corporate identity in a couple of days. Premium templates are also available with more features and functionality that can be used to create complex websites.

Easy-to-use Interface

WordPress has a very easy-to-use admin panel from where the images and content can be regularly updated. The admin panel is called “wp-admin”. From this panel, you can manage multiple things such as adding a new page, creating blogs and publishing from the same, read-to-use inquiry forms can be attached to the website.

WordPress Plug-ins

Thousands of plug-ins are available in WordPress that can be used to enhance sliders, social media features, marketing and analytics features, SEO features and so on.

WooCommerce plug-in for eCommerce websites is the most used with multiple features readily available for order management.

These plug-ins are useful for quick access of specific features and make the website available for publishing.

Decision points to decide a theme

Depending on the nature of business, business model and the budget to create a website, the WordPress theme can be selected.

If you are a manufacturing company, you need a plain, static website where demonstration of your product manufacturing can be presented. You can get industrial photography done for your manufacturing plant and showcase to your website. Demonstrating your processing via video can be a classic way to promote your business.

If your business already has a marketing team, logo, layout and design is already defined by the team. The theme with similar colour scheme, logo dimension and the content of your products and services offerings can be selected.

If you want to show the team’s portfolio, testimonials of the happy customers, select the theme available with all these features.

If you want to publish blogs for your area of expertise in business, select the theme available for all the features mentioned above including the blog.

However, if you are an eCommerce company, select the theme with readily available features such as “Recently Viewed Products”, “Similar Products View”, “Out of Stock”, “Product Ratings”, “Customer Reviews”, “Payment Modes”. These features are most popular and necessary for eCommerce business.

Implement WordPress theme

Most of the domain providers have WordPress hosting plans available with them. You can buy a hosting plan with WordPress readily available with the website space. Using your hosting server credentials, you can easily install the theme and start working on your website.

Conclusion

Choosing the best WordPress theme for your business becomes difficult at times as plenty of themes are available online. As per your business requirements, either marketing or operations, you can take a call which one to select.

You can also start with the marketing website and gradually, can add an eCommerce component to the same website to promote buying and selling your products online. Enhancing and continuously updating WordPress website is easier than any other CMS.

Read: How To Speed Up Computer System While Using Google Chrome

#software #Theme #WordPress #WordPress themes

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riichardwilson · 5 years ago

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How search data can inform larger online business decisions

As an SEO Company I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services in front of the right people at the right time. This is particularly useful if you sell a variety of seasonal products online. But the same process can be leveraged for single-focus businesses, as well. This data can then trickle down to a variety of team members, from SEO Company and Paid Search Account Managers, to merchandisers and content strategists. How you ask? Let’s look at some use cases:

As a Paid Search Manager, I want to utilize trend data to help inform when to ramp up ad spend on certain product categories.

As an SEO Company strategist, I know it can take months to see the impacts of my work. So, knowing when my customers are searching most frequently will help me to prioritize my focus leading into peak season.

As an ecommerce merchandiser, I want to understand how interest in our products have shifted over time. I want to be able to identify new trends gaining popularity so I can make more informed buying decisions.

As a content strategist, I want to ensure we are providing our customers the most appropriate user experience based on peak search times for our products. How and when should the site be updated to speak to these seasonal trends?

And most importantly, as a business owner/key stakeholder:

I want to be able to challenge my own assumptions (LOL) about my customers’ needs

I want to know if my products are still in demand

I want to know if there is a segment where I could expand my business

I want to know if there are tangential lines of business that have some growth opportunity

I could continue, but the point I’m trying to drive home is decision makers in their respective silos are generally unaware of the true value in the data Google really shares. And thus, it’s your job to collect and disperse this knowledge across your organization. Break down those silos, friends.

So, you’re ready to make a name for yourself in your organization. Great. The best part is, it’s super easy to collect this data and analyze. I’m going to show you how to do it.

The tools

I’ll be leveraging a few different tools to capture the data I’m looking for. Specifically:

SEMRush for keyword research

Google Keyword Planner to pull the historical keyword volume data

Microsoft Excel to bring all that sweet, sweet data to life

Now, you could make the argument that Keyword Planner is unnecessary, as SEMrush provides keyword trend data. However, the data is limited (past year only) and it’s formatted and exported in a rather complicated way that I’m not a huge fan of. Google Keyword Planner has its own which I’ll address a little later on. Remember, we’re using this data directionally, not as the end all be all.

The steps

First off, we need to start pulling together a list of relevant keywords for your brand. Depending on the size of your site and the products/services you offer, this could be a very large list, or a very small list. If I’m looking at an enterprise size ecommerce site, I like to approach this in bite size pieces rather than tackling the entire site at the same time. Focus on your priority categories and go from there. Remember, we’re trying to make our list comprehensive because we want to get the most out of our data. For this task I rely heavily on SEMrush’s Keyword Magic Tool. The tool makes it super easy to insert a “head term” and get back a ton of useful and related keywords.

As I mentioned previously, you want to conduct your keyword research in a way that’s relevant to your site’s taxonomy. Segmenting this data now will make your life a lot easier later when you’re trying to identify trends based on categories. Fortunately, the Keyword Magic Tool makes it easy to segment keywords by specific word groupings, and they’ll neatly categorize these for you in your export.

Note: if you don’t have access to SEMrush, there are a ton of free keyword tools out there to help you do keyword research. Greenlane has a list of some here. Your site’s own query data from Google Search Console can help you start developing your keyword list. Once you’ve conducted your in-depth keyword research, you’ll want to head over to Google Keyword Planner. Within this tool you’ll have the ability to upload your keyword list and export historical search volume metrics.

On the historical metrics tab, you can adjust your settings to include specific countries of interest, as well as languages. Most importantly, you’ll want to adjust your timeframe to include a longer period of time, since you know, we’re looking at trends.

Next you’ll hit Export and select the Download Option “Plan historical metrics (.csv). This will ensure the data you receive is trended by month, which is exactly what you want!

Remember when I said that Google Keyword Planner has it’s own inefficiencies? Here’s a few things to keep in mind:

When reviewing Historical Metrics, Keyword Planner likes to consolidate similar keywords (example: wedding dress and wedding dresses). So you might find that your lengthy keyword list just got cut in half. That’s okay – you can either utilize what you have or try to build out your list further.

Keyword Planner also likes to modify keywords. So a keyword in your original list might have been modified by the tool (example: “women’s shoes” might be changed to “shoes for women”).

When you export you’ll get a bunch of data you don’t care about, so you’ll have to clean the sheet up a bit. I typically only leave the Keyword and the Keyword Volume Trend columns intact.

Next, you’re going to combine your SEMrush sheet and your Google Keyword Planner export into a single Excel file. On your Keyword Planner tab you’re going to add a Group column and add a VLOOKUP so that you call pull the keyword grouping over from your SEMrush sheet. This way all your keywords are categorized based on the groupings that align with your site categories. If you don’t know how to do a VLOOKUP, look it up because it will change your life. Once everything is combined, your master sheet will look like this:

Let’s bring all that beautiful data to life. We’re going to do this through Conditional Formatting in Excel. There are a couple of steps to get the trend visualized.

Step 1: Highlight a single row of one year’s data. In the example below, that’s January 2017 – December 2017. Then go to Conditional Formatting < Color Scales < Green – Yellow – Red Color Scale. This will make the smallest number in the range red, the largest number green, and anything in between a blend.

Step 2: Once you have this done, you’ll have to apply the formatting to each row of data within the same year. Highlight your range and click Format Painter. Then apply that Conditional Formatting to each row within the same year. Tip: once you have a few rows completed, you can bulk Format a larger section, so you don’t have to go row by row. See below on how to do it:

Step 3: Implement the same conditional formatting for each year within your Excel so that you see the high and low values for each year individually.

VOILA! Your search volume trend chart is complete. Really makes you want some Fruit Stripe gum, doesn’t it? Now you can review the data by category to answer some of those pressing questions you might have:

Are your seasonal assumptions about your business valid? Have those search trends changed over time?

Has a category gained/lost interest over time? Does this data help to validate some of the increases/decreases in your KPIs?

Do seasonal trends start to ramp up sooner than expected? How can you leverage different marketing agency channels to prime customers for peak seasonality?

Is your business even impacted by seasonality online?

There is a bounty of useful data available to help you make better decisions about your online marketing agency. These trend charts are just one small step towards my efficient marketing agency.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Sebastian has been involved in SEO Company since 2011 after graduating with a BA in marketing agency and International Business. He knows his way around the technical side of SEO Company, on-site content ideation, and promotional outreach campaigns. And he has experience working with pharma and e-commerce brands, from small to enterprise-level businesses. Sebastian loves the push to be agile and quick thinking in order to succeed in SEO Company. This approach should also help him reach his ultimate goal of being a Survivor contestant (five tryouts and counting).

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source http://www.scpie.org/how-search-data-can-inform-larger-online-business-decisions/ source https://scpie.tumblr.com/post/625683453025959936

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scpie · 5 years ago

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How search data can inform larger online business decisions

As a Paid Search Manager, I want to utilize trend data to help inform when to ramp up ad spend on certain product categories.

And most importantly, as a business owner/key stakeholder:

I want to be able to challenge my own assumptions (LOL) about my customers’ needs

I want to know if my products are still in demand

I want to know if there is a segment where I could expand my business

I want to know if there are tangential lines of business that have some growth opportunity

So, you’re ready to make a name for yourself in your organization. Great. The best part is, it’s super easy to collect this data and analyze. I’m going to show you how to do it.

The tools

I’ll be leveraging a few different tools to capture the data I’m looking for. Specifically:

SEMRush for keyword research

Google Keyword Planner to pull the historical keyword volume data

Microsoft Excel to bring all that sweet, sweet data to life

The steps

Next you’ll hit Export and select the Download Option “Plan historical metrics (.csv). This will ensure the data you receive is trended by month, which is exactly what you want!

Remember when I said that Google Keyword Planner has it’s own inefficiencies? Here’s a few things to keep in mind:

Keyword Planner also likes to modify keywords. So a keyword in your original list might have been modified by the tool (example: “women’s shoes” might be changed to “shoes for women”).

When you export you’ll get a bunch of data you don’t care about, so you’ll have to clean the sheet up a bit. I typically only leave the Keyword and the Keyword Volume Trend columns intact.

Let’s bring all that beautiful data to life. We’re going to do this through Conditional Formatting in Excel. There are a couple of steps to get the trend visualized.

Step 3: Implement the same conditional formatting for each year within your Excel so that you see the high and low values for each year individually.

Are your seasonal assumptions about your business valid? Have those search trends changed over time?

Has a category gained/lost interest over time? Does this data help to validate some of the increases/decreases in your KPIs?

Do seasonal trends start to ramp up sooner than expected? How can you leverage different marketing agency channels to prime customers for peak seasonality?

Is your business even impacted by seasonality online?

There is a bounty of useful data available to help you make better decisions about your online marketing agency. These trend charts are just one small step towards my efficient marketing agency.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-search-data-can-inform-larger-online-business-decisions/

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laurelkrugerr · 5 years ago

Text

How search data can inform larger online business decisions

As a Paid Search Manager, I want to utilize trend data to help inform when to ramp up ad spend on certain product categories.

And most importantly, as a business owner/key stakeholder:

I want to be able to challenge my own assumptions (LOL) about my customers’ needs

I want to know if my products are still in demand

I want to know if there is a segment where I could expand my business

I want to know if there are tangential lines of business that have some growth opportunity

So, you’re ready to make a name for yourself in your organization. Great. The best part is, it’s super easy to collect this data and analyze. I’m going to show you how to do it.

The tools

I’ll be leveraging a few different tools to capture the data I’m looking for. Specifically:

SEMRush for keyword research

Google Keyword Planner to pull the historical keyword volume data

Microsoft Excel to bring all that sweet, sweet data to life

The steps

Next you’ll hit Export and select the Download Option “Plan historical metrics (.csv). This will ensure the data you receive is trended by month, which is exactly what you want!

Remember when I said that Google Keyword Planner has it’s own inefficiencies? Here’s a few things to keep in mind:

Keyword Planner also likes to modify keywords. So a keyword in your original list might have been modified by the tool (example: “women’s shoes” might be changed to “shoes for women”).

When you export you’ll get a bunch of data you don’t care about, so you’ll have to clean the sheet up a bit. I typically only leave the Keyword and the Keyword Volume Trend columns intact.

Let’s bring all that beautiful data to life. We’re going to do this through Conditional Formatting in Excel. There are a couple of steps to get the trend visualized.

Step 3: Implement the same conditional formatting for each year within your Excel so that you see the high and low values for each year individually.

Are your seasonal assumptions about your business valid? Have those search trends changed over time?

Has a category gained/lost interest over time? Does this data help to validate some of the increases/decreases in your KPIs?

Do seasonal trends start to ramp up sooner than expected? How can you leverage different marketing agency channels to prime customers for peak seasonality?

Is your business even impacted by seasonality online?

There is a bounty of useful data available to help you make better decisions about your online marketing agency. These trend charts are just one small step towards my efficient marketing agency.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-search-data-can-inform-larger-online-business-decisions/ source https://scpie1.blogspot.com/2020/08/how-search-data-can-inform-larger.html

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abitcorpseo4-blog · 5 years ago

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ABIT CORP: Software Development Company in Indore

In this video, you can get the best information about where I can find perfect software development services. ABIT CORP software development company in Indore working for 8 years in the IT industry and developing software and ERP for big industries. We have working experience in MEAN STACK, React Native, LARAVEL, Codeigniter, HTML, CSS, JavaScript, jQuery, PHP, and most other web languages. Particular emphasis and experience with building user-friendly dashboards and portals to suit all manner of professional industries.

We offer a broad range of IT services which include software, web development, mobile app development, SEO, SMO, server or hosting, bulk SMS, domain and Playstore. One of our key objectives as a developer is to make sure that all work is done in a high-quality timely manner. We focus on timely delivery, quality work, optimized solution. We have made many software and ERP like School Management ERP ERP for packaging FIBC industry ERP for Power industry ERP for Steel manufacturing industry Accounting software CRM Software Sales Tracking software HR Payroll Software Ecommerce company inventory software Billing software Dispatch and delivery management software Pharma ERP If you want to know more about our company ABIT CORP Software development then kindly visit our website https://youtu.be/tD758vtSMtM Email: info@abitcorp.com

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ultrakaran213 · 5 years ago

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MEET DR. S. JHAVERI: THE MANAGING DIRECTOR – BIOMALL.IN

E-commerce is widely acknowledged to be the future of consumer and business retail.

The reasons are multifold, chief among them – the ability to pursue transactions across the global marketplace and integrate technology across all aspects of the business from logistics to purchasing inventory.

Modern capitalism is looking towards its vast cohorts of scientists and engineers to deliver the next line of revolutions and breakthroughs and indeed, going by the technologies now available in the global market commercially, individuals, corporations and nations are looking forward to usher in a new era of growth, provided the headwinds in global trade, commodity prices and the overall financial system support the energies of the men and women in our laboratories.

Amidst the flashier lights of Asian mass market consumer focused e-commerce companies, there have emerged a rung of e-commerce portals focused on serving more and more nicher customer and business segments like women’s healthcare, ethnic fashion, furniture etc.

The B2B market, being much bigger in size than the B2C market in terms of monetary value of the goods and services produced, tends to fly under the radar of the media, partly because B2B marketing is relatively less visible than B2C marketing.

Bangalore Insider, spoke to Dr. S Jhaveri, the managing director of India’s first online e-commerce marketplace focused on the life sciences and diagnostics verticals. Below are edited excerpts from our interaction.

Dr. S. Jhaveri

Managing Director – Biomall.in

Give a brief info about your startup?

Launched in mid-2016, Biomall.in is India’s first online e-commerce marketplace dedicated for laboratory, life science and diagnostic products. It offers 100,000+ products from 150+ brands across 100+ categories catering to the R&D, testing and pathology labs in the life science and healthcare sector. It is a customized portal tailored to suit the needs of lab professionals, wherein they can order products online, or also place a quote request to buy products offline. An option to get discount on bulk order is also available.

The authorized distributors or manufacturers of laboratory products can easily setup an online store on Biomall.in, and promote their products through digital marketing services. Dealers can liquidate their stock under the clearance sale section at zero setup costs.

Through its online portal, Biomall aims to simplify the process of laboratory purchases by connecting the buyers directly with the manufacturers / authorized distributors of the laboratory products. This helps to reduce the timeline associated with a single lab purchase from 4-7 weeks to 4-7 days and also cuts the costs incurred in buying the products offline. Another major benefit is the convenience offered to the laboratory users since they can get almost everything they need from one platform, rather than contacting 5-10 sellers. Biomall’s focus is to simplify the process for researchers working in academic and industrial labs, QC executives, pathologists, testing lab executives and anyone who has a science lab, so that they can devote more time to their experiments and testing instead of the admin work like the procurement of their laboratory needs.

Another focus is to give a good marketing platform to small-midsized brands who are based in India since India has a good manufacturing hub for lab products like chemicals, microbiology products, lab equipment, lab safety supplies, genomic kits, in vitro diagnostic kits and many more. Biomall is constantly connecting with these manufacturers to promote and sell their products on our portal, and help them with branding at the national and international level. It offers special marketing services like email marketing, SEO and SEM, online advertising, social media marketing, video marketing to the suppliers to help create more awareness for their brands. Till today, Biomall has successfully served to 300+ Indian cities via its online marketplace Biomall has a high conversion rate for international leads, and has successfully exported to 30+ countries in Africa, Middle East, Asia, Europe, South America as well as North America.

In India, Biomall stands as the only comprehensive platform to target the lab professionals through its customized online e-commerce business model and acts as one point of contact for international buyers interested to source their supplies from India. In near future, Biomall aims to further develop its technology and build an app for better user experience and is planning to raise funds for its technology venture.

What made you start your startup and what problem does it solve?

Based on this analysis and the growing consumer inclination towards e-commerce, he (Dr. Jhaveri) found an online platform connecting buyers and sellers of lab products to be a perfect solution to tackle the current problems. Thus, in mid-2016, he launched India’s first online marketplace for laboratory products – Biomall.in.

Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?

Dr. S. Jhaveri, the founder and CEO, is a PhD graduate and a successful entrepreneur based in Mumbai. He has done his Ph.D in Chemistry and Chemical Biology from Cornell University, Ithaca, NY in the year 2007 and also done his bachelors in Chemical Technology specializing in Chemistry of Dyes and Intermediates from ICT, Mumbai (formerly UDCT). He has been awarded Dr. Sundar Aggarwal award for outstanding Indian Students entering Ph.D. program in Chemistry and Chemical Biology at Cornell University.

In the year 2012 he started his distribution business for laboratory products under the company Chargen Life Sciences LLP. During the initial 3 years of distribution business, he studied the lab industry market deeply and analyzed the problems faced by laboratories. Based on this analysis and the growing consumer inclination towards e-commerce, he found an online platform connecting buyers and sellers of lab products to be a perfect solution to tackle the current problems. Thus, in mid-2016, he launched India’s first online marketplace for laboratory products – Biomall.in.

Earlier he worked as an Independent consultant with Universal Consulting, where he carried out market research on the impact of new technologies in the knee implant market in India, assessing market feasibility for a Point-of-Care Testing Device in India and UAE. He was also a visiting student at the Massachusetts Institute of Technology, USA.

He has trained, mentored and supervised several students. He also lectured in class, graded exams, and conducted office hours for freshman chemistry students in USA. Dr. S Jhaveri believes that passion, hard work, self-belief and being positive are key mantras to be a successful entrepreneur.

Where is your startup based out of? Why do you think that is the best place for you?

The startup is based in Mumbai, the business capital of India

As a startup founder, what are you paranoid about? What keeps you awake at night?

For any entrepreneur, the greatest fear is loss in business, and not being able to develop the idea into a successful venture. As of now, I have crossed the initial stage wherein I understand that my business idea is being accepted positively by other professionals in this field and hence, I need to grow it on a larger scale.

Who are your competitions and how are you better than them?

A few of its indirect competitors in India include B2B online portals like Indiamart, trade India which are widely used by sellers to generate leads. Other competitors include B2B e-commerce platforms like Industry buying & Amazon business who provide an online platform for buying all sort of industrial supplies. These sites are however not focused on the lab industry and do not have a wide range of products that Biomall offers. In India Biomall stands as the only comprehensive platform to target the lab professionals through its customized online eCommerce business model and acts as one point of contact for international buyers interested to source their supplies from India.

The biggest USP is that we are an online platform dedicated only to the laboratory, life science and diagnostic products. This separates us from several other marketplaces that sell all kinds of products. We give a target customer base to all the sellers who can then use this platform as a good marketing tool as it caters specifically to the scientists, pathologists, medical, and pharma & QC professionals.

Also, Biomall acts as a single platform to buy multiple types of lab products from multiple brands in a single order.

The platform provides a seamless experience to the sellers for managing all orders, enquiries, stock and ongoing offers through their dashboard.

How hard is it to have a work-life balance as a startup founder and how do you manage it?

Being a startup, it needs a lot of attention, hard work, regular analysis and change of plans and strategies based on the response received from customers. As a result, in the initial years, startup work needs more time leaving with less time for personal life. Generally weekends are the time when you can unwind and spend some quality time with your family.

Have you raised funding? If yes, then we would like to know the details. If no then please tell us if you are looking to raise.

Biomall is bootstrapped company and all the investments have come from their family business and distribution business of Chargen Life Sciences. However, now we are looking for investors to scale up the business.

What gets you excited about this company?

Every new enquiry and order excites us to do better, and grow as a company.

Tell us about your team and how did you meet each other?

Employees are the most important part of any organization. We have a team of web designers and developers who build the technology. A dedicated team then gets sellers on-board and market their products. A technical team looks after enquiries and then the orders are processed by our logistics team to ensure timely delivery.

https://www.bangaloreinsider.com/biomall-in/

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adwordsmanagementservice · 6 years ago

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