#periscope gary vaynerchuk

[jimdaggerworld]

How To Start | A Gary Vaynerchuk Original

How To Start | A Gary Vaynerchuk Original

Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.

I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything,…

[johnnymaraca]

When Tom was your first friend on...what was it called again?

When Tom was your first friend on…what was it called again?

So I was checking my Myspace page the other day. Yes, I’m kidding. I don’t even have it bookmarked and I’m not sure if I can recall my password. Maybe Tom knows it. Ah yes, Tom. If you opened a Myspace account he was your first friend. Look at that face. Did you imagine him sharing your every like and click with online marketers and advertising analyzing types? He came off as a guy who wanted to…

[mikejackson6521]

Social media wears the crown when it comes to building customer engagement. This is one domain that could yield maximum value for your business in terms of promotion and sale of products. So, it comes as no surprise when e-commerce companies keep social media front and center of their product marketing mix.

However, there are too many social media platforms out there for businesses to pick and choose from, which makes it challenging for them to figure out the right one for their company.

Facebook, Instagram, Snapchat, or Pinterest are just a few platforms that offer several amazing features, helping businesses promote and sell products in unheard ways.

Shoppable Posts on Instagram

Up until now, it was simply impossible to set up shop on Instagram because of two reasons: 1) The platform didn’t offer clickable links in the image caption. 2) The tagging of products wasn’t permitted. So, it was nearly impossible for e-commerce companies to get Instagrammers to buy products on the platform itself.

Instagram launched the Shoppable Post feature, making it easier to discover and buy products on Instagram. Users can tap into product tags to check the complete product details and click on the “Shop Now” feature to buy it.

Case study: ORA LA, a Los Angeles-based multi-million men’s fashion brand, set up Instagram Shoppable Posts about two years back. Since then, they have witnessed a 29.3% increase in month-over-month revenue.

According to Kevin Dao, Co-founder and CEO/CCO at ORO Los Angeles

“Shopping on Instagram product tagging is so much simpler than the usual ads. It makes the experience a lot easier and more natural for our followers. Customers still take some time to review before buying, but the buying process is way shorter.”

The Shoppable post feature is available only in selected countries.

You can check out more on Instagram posts here. Leverage Instagram Shoppable Posts to directly sell and promote products on Instagram.

Snapchat’s Geofilters for Selective Audience Targeting

Geofilters are photo filters that can be accessed from specific geographic locations. Small businesses or brands can get their name out by making fun filters for users to enjoy.

You can leverage this incredible feature for every business event – be it launching a new store or for the promotion of your product.

However, remember the size of the fence and the duration for which the event is being set up, for it will have a direct impact on the price. The best part about on-demand Geofilters is that they are affordable and you can operate it in the same way as traditional Snapchat filters.

Gary Vaynerchuk, one of the early adopters of Snapchat Geofilters, used it for his #AskGaryVee book tour. He set up custom filters for every talk, Q&A, or event he hosted.

The filter that cost him $62.98 generated 229,713 views. However, businesses have to follow a couple of Snapchat guidelines before they can set their filters up on their Snapchat account. Check out the beginner’s guide here.

Facebook Live for Product Showcase

55% of people watch videos online every day. Realizing the importance of videos in customer engagement and sales, apps such as Snapchat, Periscope, and Meerkat started tapping into the power of live videos. In no time, Facebook followed suit.

In an influential study involving 700 video professionals, 82% admitted to streaming Facebook Live, because it’s crucial to reach their organizational goals, especially to reach new followers and connect with existing ones. Businesses, for instance, could take advantage of the live video feature on Facebook to talk about new launches in their store. They can even use it to talk about different ways to use your product.

Pinterest Ads Platform

Pinterest works just like Google Search Engine. Just like people search content on Google using various keywords, Pinterest also uses the same logic to help people find relevant Pinterest boards.

So, if you are planning to leverage Pinterest for promoting your e-commerce products, make sure to get at least 10 of your boards’ keywords optimized. This will ensure that your boards pop up whenever people perform related searches. The ads platform comes with an advanced keyword research tool that throws up all relevant keywords (on the basis of searches) that could be effortlessly woven into your board title and description. This will ensure that your Pinterest board pops up whenever a user or a shopper searches for a specific product.

Let’s say you are creating boards for furniture on Pinterest. So, the moment you key in furniture on Pinterest’s keyword research tool, all sorts of keywords will start popping up, which could be considered for optimizing your boards.

Make the most of these social media features if you want to make a lot of bang for your buck this year. If you don’t have the time and resources for every platform, just take into account two big social media channels such as Instagram and Snapchat to get your sales and profits rolling.

[ihustleit-blog]

How to Monetize Live Streaming Apps Like Meerkat & Periscope For Your Business

New Post has been published on https://www.hustletv.co/how-to-monetize-live-streaming-apps-like-meerkat-periscope-for-your-business/

How to Monetize Live Streaming Apps Like Meerkat & Periscope For Your Business

[cerealandsocialmedia-blog]

The Importance of Building Your Brand

Erik Qualman mentions the power of social media in regards to return on investment. In doing so, he broadcast-ed successful entrepreneurs and businesses that were proving this. One of the successors of this philosophy that was mentioned is Gary Vaynerchuk. Ironically enough, I began following Mr. Vaynerchuk on twitter four years ago, after stumbling across his periscope broadcast by complete accident. I sat through an intriguing thirty to forty minutes of his stream, in which he talked about marketing and branding yourself to create and/or increase your revenue. He has mastered the art of broadcasting himself and grabbing the attention of the audience. When I go on periscope, I’m usually in the mood for mindless entertainment. Periscope has thousands of other broadcasters doing wacky challenges, talented musicians, and comedians, but I WILLINGLY stayed and listened to what Mr. Vaynerchuk had to say. He made such an impression, that YEARS later I still remember him by name, after ONE broadcast viewing. And now hearing his name mentioned again makes me want to check up on his progress. THAT, my friends, is perfecting your brand.

This got me thinking.. How DO you perfect your brand? Why not hear from the man himself:

Click here  - it’s a bit lengthy, but with Gary’s charisma, it’ll fly by! 

Click here - here’s another “oldie, but goodie” 

[minnievirizarry]

The Complete Guide to Twitter Marketing

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers.

Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s about engaging with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.

What Makes Twitter Different

Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Understanding how Twitter works and where it fits in the social media landscape will shape the way you use it.

Some of the main ways businesses use Twitter include:

Sharing information and content

Driving engagement for promotional activities

Interacting with consumers

Networking

Branding

Reputation management

As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing.

It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros. If you’re interested in how to market your business on Twitter, keep reading.

Twitter Chats: The Untapped Market

For years, marketers were asking the question “how do I get more Twitter followers?” But the question you should really be asking is “how do I get more active Twitter followers?” The answer is Twitter chats. We’ve been pushing Twitter chats for quite some time now, and it’s nice to see a lot of marketers slowly start to realize the power of Twitter chats when it comes to gaining active followers.

Related Article

The Ultimate Guide to Twitter Chats

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you're participating in Read More …

The reason why Twitter chats are so effective is because the people who participate in them are the ones that enjoy actively engaging on the social network. They don’t use it just to distribute and consume content. Instead, these people use Twitter for the purpose it was meant for, which is to interact. These are the types of users who are going to reply to your Tweets, Retweet your content and amplify your message.

To get started, look for Twitter chats related to your industry. If you’re in the marketing industry or target business owners and entrepreneurs, Chloe West put together a great resource of the latest Twitter chats around topics like content marketing, social media and business. And you can always use Google as well.

Can’t find any Twitter chats for your industry? Start your own. The key to success with Twitter chats is to be more than a spectator. You have to add value to the conversation and differentiate yourself. For example, instead of just Tweeting text, why not create a special graphic instead? Tools like Canva make it extremely easy to create a beautiful Twitter image within a couple minutes.

Another tip that will earn you engaged followers during Twitter chats is to reply to other chatters. The majority of your Tweets should be replies to other people. Don’t forget to @mention them so they receive a notification. Lastly, follow up with the new connections you make during the chats.

Create a Twitter list for each Twitter chat you participate in and add the users you engaged with to the list. Then start to Retweet, favorite and reply to their Tweets and share their content. Don’t let the relationships die out after the Twitter chat is over.

Plan Ahead

By late September or early October, you should already have special Tweets and content ready to go for Halloween. By the time November rolls around, you should have some Thanksgiving-themed Tweets ready to go. Planning ahead for holidays and special events will give you time to craft high quality content to take advantage of trending hashtags and topics. For instance, we know hashtags like #Halloween, #Thanksgiving and #Christmas will be trending as it gets closer to those dates.

Instead of waiting until a few days before, start coming up with campaigns at least two to three weeks ahead of time. Use our Hashtag Holidays Calendar to get a look at upcoming holidays you can Tweet about.

Once the special day comes up, follow any trending hashtags about the event and do some real time marketing too. That is one of the key benefits of using Twitter. You get to send out content as events are happening instead of having to wait until after the momentum has died down.

Make Tweets Conversational

The way that a lot of brands Tweet is very one dimensional. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Your Tweets shouldn’t consist of only headlines with a link, inspirational quotes or funny statements. They should open the door for communication and conversation.

Want to know what these types of Tweets look like? Check out a few recent Tweets from Gary Vaynerchuk.

You don’t have to use a personal account to engage. Businesses can benefit as well. Take Adobe for example. If you take a look at the Adobe Illustrator Twitter stream, you’ll notice that a lot of their Tweets are replies to customers, not just broadcasts.

Follow in the footsteps of Gary Vaynerchuk and Adobe by making your Twitter marketing strategy less about broadcasting and more about conversation.

Here are some tips to help you out.

Tweet out questions

Make at least 30-40% of your Tweets replies to other people

When Tweeting links, add a line of your own insight to spark conversation.

Tweet directly to your audience. Instead of “Blog Post Title, [link]”, try “What do you all think of this new post? Blog Post Title, [link]”

Being more conversational means higher engagement, which results in additional activity for your Twitter account in the long run. Plus, being responsive and replying could result in new customers. Our Q2 2017 Index found that responsiveness is the No. 1 action brands can take to prompt consumers to buy.

Create a Tweeting Strategy/Schedule

Similar to planning ahead, you should also have a set posting schedule for your Twitter account. Your Tweeting schedule should detail what and when you plan on Tweeting. Your strategy should outline things like when you’re going to Tweet links to your new posts and other updates.

It’s a good idea to include this as a part of your overall content strategy, particularly if you publish content across several different platforms like a blog, YouTube, guest posts and media coverage. A benefit of having a set Tweeting strategy is you can avoid mistakes like only Tweeting out links to your new blog posts once. In general, this is one of the biggest mistakes brands tend to make on social media, but it’s particularly bad on Twitter.

The problem with Tweeting out links to your content just once is that most people won’t see it. You need to space out your Tweets to improve your visibility, and to ensure that as many people as possible are able to see your content. The next logical question is when should you Tweet? Sprout Social actually has a built in feature that takes care of this problem for you. The ViralPost feature chooses the most optimal times for you to share updates depending on when your followers are active.

The ViralPost feature is quicker and a more convenient way to handle your social media publishing. And on top of that, you’re more likely to get engagement around your Tweets because there’s a higher chance of people actually seeing them!

Twitter Video

Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. Twitter gives you a couple of options for using videos.

First, you can use Twitter’s native video feature. This allows you to record videos up to 140 seconds long and upload them directly to your Twitter stream.

A second option is to use Periscope, which is a live streaming app owned by Twitter. Periscope integrates into the Twitter so your live streams show up in your followers’ Twitter feeds. Once the stream is over, the recording is still available for people to watch.

Live video from Twitter’s content partners reached over 31 million views in Q4 2016, so it’s safe to say your followers are likely interested in consuming your videos. One brand that has excelled with Periscope is GE.

Watch on #Periscope! We went inside GE's futuristic #3Dprinting innovation center https://t.co/0wcsIidMes

— GE Reports (@GE_Reports) March 1, 2017

The brand uses the GE Reports Twitter Handle to showcase what’s going on behind the scenes at the company. So Periscope is the perfect way to give followers a sneak peek in real time.

Think of ways your brand can add video to your Twitter marketing strategy. Check out this article to get some ideas.

Set Goals & Milestones

If you’re like us, you’ve probably read several Twitter marketing tips online. But for some reason, this crucial tip gets glossed over or completely forgotten. No marketing strategy is complete without having measurable goals that you want to achieve. Without goals, objectives and milestones, you’re bound to make the same mistakes that so many small businesses on social and marketers fall into when it comes to social media marketing.

An astounding 41% of companies have no idea whether or not their social media efforts are working or not. A big reason behind that number is companies aren’t keeping track of their activity, and haven’t set any type of objectives for what they want to achieve on Twitter.

Instead, businesses just publish content and hope that something happens to improve their brand. The publish and pray approach simply won’t cut it. First, you’ll want to set some objectives and goals on Twitter:

Build an engaged following

Monitor and improve your brand’s reputation

Respond to customer complaints quicker

Generate leads

Get more traffic to your website

Network with bloggers and influencers

Then, you’ll establish accomplishments that tie in with those objectives:

Increase @mentions and Retweets by 15%

Keep response rate above 90%

Maintain a response time of under 10 minutes

Generate at least 20 leads from Twitter

Improve referral traffic from Twitter by 30%

Add at least 100 new contacts from Twitter

Of course, all of your goals should include a specified deadline. This could be weekly, monthly, quarterly or whatever works best for your industry. Use a social media management tool like Sprout Social and a website analytics tool like Google Analytics to measure your activity and track your goal’s progress.

If you follow these tips, you will go above and beyond the basics of setting up a Twitter account and following random people in hopes for a follow back. Try to focus on using Twitter to engage and grow your brand.

Do you have any awesome Twitter marketing strategies that have helped your business? Let us know in the comments!

This post The Complete Guide to Twitter Marketing originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/twitter-marketing/

[jimdaggerworld]

TOP 5 ADVICE FOR SALESPEOPLE [Gary Vaynerchuk]

TOP 5 ADVICE FOR SALESPEOPLE [Gary Vaynerchuk]

I don’t understand how people think they’re relevant right like and by the way I think email is still the killer app. I think phone calls the phones incredible but but they’re declining in our attention. I have not responded to a bulk or even a one-on-one sales pitch, an email or phone form in a decade. A stunning amount of people behind that camera right now are not going to be successful in…