#Socialnomics

[speakinc]

Embracing Digital Leadership: The Journey of Erik Qualman, aka “Equalman”

Erik Qualman, widely recognized as "Equalman," stands as a beacon of digital leadership and transformation. His work, which spans keynote speaking, bestselling authorship, and digital expertise, has profoundly influenced the realms of social media and digital transformation. Equalman's journey is a testament to the power of embracing change, leveraging technology, and fostering leadership in the digital age.

The Rise of Equalman

Erik Qualman’s moniker, "Equalman," perfectly encapsulates his mission: to empower individuals and organizations through digital leadership. His journey began with a strong foundation in the digital world, acquiring a degree in business and technology. Qualman’s early career was marked by roles in various tech companies, where he honed his understanding of digital marketing and social media dynamics.

It was in 2009 that Qualman’s impact started to reverberate globally with the publication of his book, "Socialnomics: How Social Media Transforms the Way We Live and Do Business." The book quickly became a bestseller, offering profound insights into how social media was reshaping the business landscape. "Socialnomics" was not just a book but a movement, inspiring businesses to rethink their strategies in the face of a rapidly evolving digital world.

Keynote Speaking: Inspiring Digital Transformation

Equalman’s prowess as a keynote speaker is unparalleled. His presentations are a blend of insightful content, engaging storytelling, and actionable takeaways, making them a favorite at conferences, corporate events, and educational institutions worldwide. Qualman’s ability to simplify complex digital concepts and relate them to everyday business scenarios has made him a sought-after speaker.

One of Qualman’s key messages is the importance of digital leadership. He emphasizes that in today’s interconnected world, leadership is not just about managing people but also about managing digital presence and influence. His speeches often revolve around the idea of "Digital Leaders are Made, Not Born," encouraging individuals to develop their digital skills and leverage technology to drive growth and innovation.

Bestselling Author: Shaping the Digital Narrative

Beyond "Socialnomics," Erik Qualman has authored several other bestselling books that delve into various aspects of digital transformation and leadership. Titles like "Digital Leader: 5 Simple Keys to Success and Influence" and "What Happens in Vegas Stays on YouTube" offer readers practical advice on navigating the digital world.

"Digital Leader" breaks down the essentials of becoming a leader in the digital age, focusing on traits like simplicity, true passion, and consistency. Qualman’s approach is holistic, addressing both professional and personal development. His books are not just informative but also transformative, providing readers with tools and strategies to excel in a digitally driven environment.

Digital Leadership: A Vision for the Future

Equalman’s influence extends beyond his books and speeches. He is a visionary who believes in the potential of digital transformation to create positive change. His work is a call to action for organizations to embrace digital technologies and foster a culture of innovation.

Qualman’s vision is encapsulated in his concept of STAMP: Simple, True, Act, Map, and People. These principles form the core of his philosophy on digital leadership. He advocates for simplicity in communication, authenticity in actions, proactive decision-making, strategic planning, and prioritizing people. This framework is designed to help leaders navigate the complexities of the digital age and drive sustainable growth.

Impact on Social Media and Digital Marketing

Erik Qualman’s contributions to social media and digital marketing are significant. His insights have helped businesses understand the power of social media as a tool for engagement, brand building, and customer interaction. Qualman’s concept of "Socialnomics" underscores the idea that social media is not just a marketing tool but a fundamental shift in how businesses and individuals interact.

Through his books, speeches, and online presence, Equalman has influenced countless marketers and business leaders. His emphasis on metrics and data-driven decision-making has encouraged a more analytical approach to social media marketing. Qualman’s work highlights the importance of measuring impact and adapting strategies to stay relevant in a fast-paced digital environment.

Conclusion: The Legacy of Equalman

Erik Qualman, or Equalman, has left an indelible mark on the world of digital leadership and transformation. His journey from a digital marketer to a global keynote speaker and bestselling author is a source of inspiration for many. Qualman’s work underscores the importance of embracing digital change, fostering leadership, and leveraging technology to drive success.

As we move further into the digital age, Equalman’s insights and principles will continue to guide businesses and individuals. His legacy is one of empowerment, innovation, and transformation, reminding us that in the world of digital leadership, the possibilities are endless. By following his lead, we can all strive to become better digital leaders, driving positive change in our organizations and beyond.

[latesttechnewsposts]

Custom GPTs ensure consistency across all communication channels, maintaining brand voice and identity regardless of the volume of content generated. This consistency fosters trust and loyalty among customers, ultimately contributing to long-term success.

[webmethodology]

Explore this guide about data warehousing solutions for the healthcare industry and get real-world insights to leverage data-driven decision-making. Understand the influence of AI in the medical industry.

[propvl]

В павлодарском социальном центре «Бақытты отбасы» помогают мужчине без гражданства получить документы

Опубликован новый пост https://propvl.kz/v-pavlodarskom-socialnom-centre-bakytty-otbasy-pomogaut-myjchine-bez-grajdanstva-polychit-dokymenty/

В павлодарском социальном центре «Бақытты отбасы» помогают мужчине без гражданства получить документы

О сложной жизненной ситуации, в которой оказался 63-летний Николай Васильев, рассказали в городском отделе социальной защиты, передает Павлодар-онлайн.

Мужчина, у которого не было ни документов, ни гражданства, обратился в центр «Бақытты отбасы», который работает при городском центре социально-психологической реабилитации и адаптации женщин с детьми.

— У мужчины есть проблемы со здоровьем, у него нет гражданства и каких-либо документов, удостоверяющих личность, — рассказали в отделе социальной защиты. — С помощью специалиста по социальной работе центра Мадины Молдакельдиновой Николай получил свой первый документ — свидетельство о рождении.

Как отметили в госоргане, сейчас проводится кропотливая работа по получению гражданства Республики Казахстан и удостоверения личности.

Всем, кто попал в сложную жизненную ситуацию и отчаялся решить ее самостоятельно, помощь могут оказать по адресу Камзина, 20/1.

Фото иллюстративное ©Tengrinews.kz

Источник: pavon.kz

[is6621]

How do you use social media in a professional setting to gain an audience? By: Matt Razek

After I gave my presentation last week, someone asked the question about how individuals may use social media across different platforms, so I figured now would be a good time to talk a little bit about the research I did in my previous master’s before starting the MBA at Boston College that focused on how departments, specifically student affairs departments, at universities can create conditions to support social media use.

If you’re looking for some research on a good individual who focuses on effective social media use and how you can use it personally and professionally, you should look at Eric Qualman and Rey Junco. Qualman focuses on the concept of “Socialnomics” and published a book “What happens in Vegas stays on Youtube” that talks about looking out for your personal brand. Rey Junco talks through how we can use social media as individuals. Take a look at the research and videos from each of these individuals as they are pretty cool.

When we use social media, we can look at it in 3 ways as it relates to how we want to form our sense of branding and knowledge. We can look at it through an epistemological lens, which focuses on “How do I know” what I am saying; an intrapersonal lens, which focuses on “How do I construct relationships with others”; and interpersonal lens, which focuses on “Who am I”. Each of these are important to consider as they elicit difference responses in each of us. Students arrive to campus with technology devices for social and academic purposes and are using technology almost on a daily basis. Most of this technology is through social media. There has been a shift in content being published that now focuses on content focused on interaction with others and observing that more students engage with peers on social media before ever stepping foot on-campus as discovered by conducting research with 10-12 college/university offices who work to engage students via social media in various ways.

The research that we did conducted was able to be defined in the following chart as to the “Social Media Life Cycle” in working with students:

One of the tactics that we (myself, specifically) noticed schools talking about was this concept of an “Instagram  Takeover”. In order to boost their following, Ohio State discussed this concept of using a hashtag for their first year student orientation and allowed an orientation leader to be in charge of social media throughout the summer. Can you imagine being an incoming student and being the centralized part of the university social media account? Talk about brand promotion and sharing! Another concept I researched was how universities and individuals with large followings will engage with others via social media. If you ever have a chance, you should look at how Indiana University engages their followers via Twitter. Individual university employees also engage in positive ways. One individual was Kenn Elmore, the Dean of Students at Boston University who would engage in both humorous and serious ways with students, meeting them where they are at with publicity.

When you work on an individual or departmental level with social media, you need to think about who is providing the voice. Is it the voice of a specific person, of the department, of someone taking over the account, etc.? Many universities have specific guidelines for what type of content is aloud to or should be posted. In general, we found that universities with policies (University of Michigan being one, in particular) said that each platform should have an intentional purpose for engagement and information dissemination. They also talk about the fact that this needs to be beyond event promotion. Think to social media accounts of offices/universities/departments that you follow. How many of them actually engage with and respond to individuals who interact with them or who promote general student information besides those things that engage directly with their department. My guess is that you will find few schools doing this.

When you look at university and departmental social media accounts for any office/department, but in this case, higher education, you need to look at when your campus is most active on different platforms. Facebook, Instagram, and Twitter each tend to have their various “time of the day” so it is important to be consistent with them when you use it and what you choose to post. Capitalize on what happens to be trending vs. trying to be reactive and cause the trend to occur. You also need to work to create a social media plan and have learning outcomes that your business/department/university has come up with to set the tone for how you want your brand to be on specific outlets. If inappropriate content arises, you should have a plan for how to address it. I think that some schools do this better than others (i.e. some schools are honest vs. others, like BC, tend to brush it under the rug and point to the positives of the institution; but who wouldn’t want to do that?). The last take away we discussed was to give constituents a voice. Don’t forget the individuals you serve in your social media accounts!

Overall this is pretty interesting stuff and I’m happy to talk through it more as I am pretty particular in how I think individual offices and others at universities/colleges should engage with others.

[brennabakercc406]

Word-of-mouth... not by mouth anymore?

What is the biggest way to garner interest in your company? Word-of-mouth advertising of course! Consumers are more likely to trust a product review if it comes from someone they know to be trustworthy. However, as Erik Qualman outlines in his book “Socialnomics: How Social Media Transforms the Way We Live and Do Business,” there are three main problems with traditional word-of-mouth advertising: 

Reviews can be slow to spread¹.

Friends of friends may not know and trust the original source¹.

The positive review can be altered as it spreads, similar to the children’s game telephone¹.

Knowing this, how can companies make sure that they are getting the most out of this top marketing strategy? The answer is actually to encourage the use of social media, rather than traditional oral communication! Social media use is raising every year, and is expected to reach an astounding 3.2 billion people by 2021²!

This should tell you that social media, even with its many detractors and naysayers, is not going away anytime soon. Not only does this platform offer businesses a new marketing tool to explore, social media based word-of-mouth eradicates the three flaws in traditional word-of-mouth advertising! 

Social media allows a review to be spread to multiple people at once, rather than having to have one person tell one other person, who then tells one other person and so on¹.

Social media platforms allow users to interact with the media they share. This allows people to add their own opinion to reviews and therefore people who know the person who shared the review will be more likely to trust the review. 

Since the review is in text, and not relying on body language and tone, there is minimal chance that the original message will be misunderstood¹. 

Now, there are pros and cons to using social media as a tool for word-of-mouth marketing. According to the Australian Government, there are six things which may stop you from successfully marketing your company or business on social media³. 

“Not having a clear marketing or social media strategy may result in reduced benefits for your business³.” 

“If you don't actively manage your social media presence, you may not see any real benefits³.” 

“Risk of unwanted or inappropriate behavior on your site, including bullying and harassment³.” 

“Additional resources may be needed to manage your online presence³.” 

“Social media is immediate and needs daily monitoring³.” 

“Greater exposure online has the potential to attract risks. Risks can include negative feedback, information leaks or hacking³.” 

However, with some planning, these cons are easy to work around and avoid. For example, the first three cons can be managed by planning your social media presence and planned responses before implementing any sort of social media presence for your company. 

Hopefully this post has proven to you that social media is a useful tool for word-of-mouth advertising, and that change doesn’t always have to be a bad thing! 

Sources under the cut!

¹Qualman, E. (2012). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Hoboken, NJ: John Wiley & Sons, Incorporated.

²Number of social media users worldwide from 2010 to 2021 (in billions). (2018). retrieved on August 29, 2018 from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

³Pros and cons of using social media for business. (2018). Retrieved on August 29, 2018 from https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

[cerealandsocialmedia-blog]

Helpful Tools for Social Media Marketing

Chapter 13 of Erik Qualman’s Socialnomics gives a list of over one-hundred helpful tools and sites for social media marketing and management. For the full (updated) list, click here.

In order to fully utilize this chapter to its fullest potential, I’ve decided to visit each tool and see which ones I could most easily incorporate into my social media usage. Doing so, I would see what tools were the most helpful and made the biggest improvements in my online life. The only issue I found with the listed tools, is a lot of the links led to dead ends or error messages OR were no longer existent. I can only assume the list is a bit out of date, but nonetheless, the list is extremely helpful. Below are my new favorite tools/sites, and why.

Evernote: Although this isn’t a tool specific to social media usage, I find this tool incredibly helpful. I utilize my iPhone “notes” application, on an almost a daily basis, for reminders, writing down song lyrics to look up later, personal thoughts, epiphanies, etc. Although iPhone notes is a good tool, Evernote takes it to the next level. Not only can you drot down your thoughts, you can record anything (perfect for a lecture), and everything gets saved online, therefore you’ll ever lose your notes. This would’ve been a phenomenal tool to have been using throughout high school, and my previous years as a college student.

HootSuite: HootSuite is like social media marketing on steroids. It allows you to view your site analytics in real time, allows you to schedule future posts, easily respond to comments and tweets, and post to several accounts at a time.

Cyfe: Similar to HootSuite, this tool allows you to see your social media site analytics in real time. You add and configure widgets to show analytics on facebook, youtube, Instagram, Twitter, etc. It’s not overly complicated, but offers a great deal of stats and info, and is also great for a social media comparison. This is a great tool if you’re intimidated by, or can’t afford HootSuite, and only need the bare necessities of tracking analytics.  

TimeHop: As much as I cringe looking through old pictures or statuses, I love TimeHop. Timehop allows you to see what you were posting about every year upon a specific date. It’s crazy seeing how much you’ve grown, and how much your interests have changed. The reason this is a helpful social media tool is not only for nostalgia’s sake, but because often we push our achievements to the back of our minds, telling ourselves we haven’t made any improvements in life. Timehop will change your view. Another way TimeHop is helpful is because you may come across a post that no longer supports your brand as they are today, and “delete the evidence”, not to mention deleting old embarrassing pictures. 

*bonus* one that wasn’t in the book, but has helped me tremendously. 

Grammarly: Grammarly is EVERYTHING and more. It is essentially an AI grammar teacher, that makes suggestions in real-time. You can either upload a paper to Grammarly or use it while you’re typing on a blog or post. If you’re a writer, student, or in need of writing assistance, you NEED this add on. 

[web1media]

[Read at Socialnomics] Six Examples of Creative B2B Marketing Agency Campaigns At Socialnomics, Barak Hajaj shares "Six Examples of Creative B2B Marketing Agency Campaigns." Please read the full article at Socialnomics

[madisonschomburger-blog]

Socialnomics-Read my blog, then write yours!

Today, I am blogging to you about some great advice give in the book Socialnomics by Erik Qualman. This brilliant man gives some really great points on what works and what does not. So...you guessed it! I’m gonna share some of my favorite parts with you (just to hold you over until your book comes in the mail, because I know you are dying to read it after you’ve heard how amazing it is... Let your Mass Comm self head to Amazon and nerd out.). I won’t lie to you; this is only my third blog post ever. However, I have fallen in love with it, and with great advice from Qualman, can I really go wrong?

Qualman makes some great points about blogging and lists out exactly what you need to know and do to have a successful blog.

One of the points he mentions is commitment. There must be a commitment from the blogger to the audience to write on things that the audience cares about, and to write often. They must commit to providing quality content, or else the readers may feel that the blogger no longer cares.

Another important point that Qualman lists is consistency.  Your audience will stick around if you cater to them. It is important to know who you are speaking to. To be successful, you must have an audience in the blogging world. You must be consistent with what you are talking about. One blog that does a great job with this is Sweet Southern Curls.

Something that always draws me into blogs first is how they look. Are they cute? Next I think about: Is it something that relates to my life? Will I enjoy reading this? (Don’t act like you don’t have little conversations with yourself like this one before watching that eight minute video that you grandma keeps sending you to watch).

One thing I love to see in other blogs are hyperlinks. Sometimes I want to learn more about what I have read about and this is such a great way to do so. My professor also encourages us to include them in our blogs, and I have had friends tell me how much they have enjoyed them without me even mentioning it to them!

Blogging can be hard and time consuming, but I think that it is such a great way to express how you feel and encourage conversations with others who may feel strongly about the same subject matter that you do.

How do you find new blogs to read? Have you ever tried blogging yourself? Will you incorporate some of Qualman’s points next time you blog? Are you more likely to read a blog that you found on Google or on social media?

Let me know how your blogs go, and leave me a link to them in the comments! I would love to read them.

Make sure to order Socialnomics by Erik Qualman so that you can read all about blogging, social media, and viral videos!

@_kmadison1

[jonesak47-blog]

Socialnomics Reflection

Erik Qualman’s book, Socialnomics, is a fabulous book orchestrated and categorized together to help readers understand and utilize the tools to transform the way business is conducted with the incredible use of internet and social media. The book is not intended to be read in any sort of order, but instead put together in a way that readers can jump from chapter to chapter using the one that they need or intrigues them. Since I read it in order, I was able to think critically and discuss each aspect of the book in and out with fellow peers.

One thing I found interesting occurred in the first chapter. The World of Mouth concept is the basis of how the power of social media has transformed the way we use it. Businesses, brands, and personal users are able to take one idea and exclaim it to the world with one press of a button. The ability to share a thought or product to the entire world through the form of social media has progressed the culture into vast amounts of exposure to things we might have never heard of if it had not been for the power of the internet.

On top of being able to just share the products, consumers are able to make “review” blogs, vlogs, and statements about what they purchase. Rather than hoping the product is good that you are buying, a person is able to watch videos, read reviews and relate experiences with the product to determine if it is right for them. The power of social media allows others to look at a consumer who has already purchased the product and compare their lifestyles, personalities, and alikeness as to whether a certain product is right for them, rather than shooting in the dark and hoping for the best. The World of Mouth concept has transformed and progressed the convenience of the economy far beyond the old Word of Mouth action.

Another term that was in this book early was Braggadocian behavior. Before reading it, I had no idea that the ability to “flex on the gram” (a way to appear cool via social media) actually had a definite name. In the world today, people exhibit braggadocian behavior consistently. Even I do. The pursuit to get more likes than someone else, show off where you are or what you have done for shares, likes, and the ability to go viral is happening millions of times a day. There are so many individuals today who are “insta-famous” and that term is used so often everyone knows what it means. Braggadocian behavior lives and fuels everyone of us to “flex” in social media each day.

These were just a couple terms I found intriguing throughout this book, but more helpful tips include business to business strategies, ways to promote the use of social media, and even helpful blogging tips. If you as a reader are looking for a helpful book to boost your social media presence and searching for tools in a way to utilize your social media then I strongly suggest giving this book a read.

[chartec664]

The Four Pillars of MSP Marketing

One of the objectives of your Msp Sales Leads business is a keep a sound month to month repeating income model and to guarantee your customers are getting a colossal measure of significant worth from the administrations you oversaw administrations business give.

Getting your message out there keeps on being a battle for some, MSPs out there. Promoting and deals is the place where many contribute time to learn and do or they may even re-evaluate their advertising to a believed MSP showcasing counseling.

Showcasing may appear to be unpredictable outwardly yet when you sort out how everything functions, it is very straightforward. Promoting viably takes a genuine time venture and equilibrium.

Your MSP advertising should incorporate an all-around thought procedure that has numerous simple to execute strategies relying upon the circumstance and who you are focusing on. A powerful MSP advertising system should incorporate these four basic columns:

Print Media - I will lump a ton into this class, yet print media is still critical. Print Media will incorporate things like post cards, direct mail advertisements, handouts, signage...basically anything that you can print a message, logo or your "greeting articulation" will fall under this class. Individuals actually prefer to get stepped mail; some prefer to get a flyer and others essentially need a business card. Print is still vital.

Broadcast Media - Press discharges, contextual investigations, win wires, media, online radio, YouTube, TV and whatever else that assists you with broadcasting your message to the public actually should happen. I as of late was in LA and heard a business on one of the Christian stations from an individual from HTG. Broadcast media still works when you get what or where your market really is.

Web-based Media - All the fury nowadays and maybe just truly well-known on the grounds that it is new. My take is "web-based media is presently essential for our general correspondence texture". You can decide to accept or overlook the Socialnomics recordings that endeavor to impart to you what's going on in social media and web based advertising. Truly, everybody has a PC. Basically, in business, PCs are an ordinary staple at this point. Online Media is significant. I likewise incorporate your site, online journals, email advertising and anything that takes the immediate correspondence with the market and places it in advanced structure. That digitization attached with human connection is the genuine meaning of web-based media to me. We as a whole need to see how this media finds a way into your business and afterward sort out how we can utilize online media to improve print, broadcast and surprisingly human media.            

Human Media - The main piece of your promoting procedure. "Human media" is about you getting up out of your seat, chatting with individuals or perhaps settling on a telephone decision as opposed to sending an email. Meeting individuals at Starbucks, see customers up close and personal and go to your neighborhood Chamber of Commerce snacks is human media (looking eyeball to eyeball with individuals). Human media should keep on happening in your business, I can't envision existence without human communication. Your human media system brings bits of your print, broadcast and online media in with the general mish-mash and is actually the paste of your business advertising, technical support, deals, bookkeeping, HR and whatever else in your business.

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[dfranco10]

Online Activism through Social Media - Week 9

Thanks to social media, practically everyone on the internet is able to have a voice and, if successful, create some sort of positive change. The features of social media platforms give users the opportunity to at the very least share their thoughts online with the world. If anyone feels it necessary to raise awareness on a certain topic or to try and make a difference by digitally informing people, then this is someone doing their part as a digital citizen. “Social media doesn’t just give you a voice to express your opinions”, it also empowers you to “share your beliefs, and rally around political figures who you believe support your causes” (Johansson 2018).

Though it is debatable, a large part of activism in today’s world is heavily reliant on social media. In order to get a message out into the discussion space and to rally enough supporters for a cause; the issue at hand needs to be publicised and well-known in order to “get a head start on being proactive amidst all the issues in the world” (Herron 2017). That said, online activism can cover a plethora of issues with an array of social importance. Online activism may range from something as publicised as Australian politics through the #auspol hashtag, to something as trivial as an online fan petition begging Warner Bros. to release an alternate cut of a film, to the recent #IDONTMIND trend which is “encouraging many teenagers to not be afraid to talk about their mental issues” (Herron 2017).

Yet there is arguably no recent example that summarises the power of online activism through social media quite as much as the #MeToo movement. Originally started by Alyssa Milano, this hashtag has encouraged and “allowed many women, including teenage girls, to open up about their experience with sexual assault” (Herron 2017). #MeToo “jumped from social media to every workplace” (Bowles 2018) in recent years, making a splash in Hollywood and countless industries. This rights movement was a revolution that potentially would never have grown to its scale if it weren’t for social media and the use of the hashtag in a single Twitter post on October 16, 2017.

As social media continues to rise in prevalence throughout society, other users will also continue to feel empowered to speak up about what they feel is important and “bring attention to the issue” (Herron 2017). With various examples out there to prove the success of online discussion and awareness, and what they have the potential to lead to, you never really know if the next hashtag or Twitter post will be the beginning of a new online revolution.

Sites:

Herron, B 2017, Social Media Empowers Adolescents, Gives Them A New Voice, The Panther Prints, viewed 13 May 2020, <https://www.peshprints.com/opinion/2017/11/06/social-media-empowers-adolescents-gives-them-a-new-voice/>.

Johansson, A 2018, Social Media Gives Everyone a Voice – Including the Crazies, Socialnomics, viewed 13 May 2020, <https://socialnomics.net/2018/09/03/social-media-gives-everyone-a-voice-including-the-crazies/>.

Article:

Bowles, N 2018, ‘The Mainstreaming of Political Memes Online’, New York Times, 9 February, viewed 13 May 2020, <https://www.nytimes.com/interactive/2018/02/09/technology/political-memes-go-mainstream.html>.

Journal Articles:

Alvarez N, Lauzon, C & Zaiontz, K 2019, ‘On Sustainable Tools for Precarious Times: An Introduction’ in Alvarez N, Lauzon, C & Zaiontz K Sustainable Tools for Precarious Times (Contemporary Performance Interactions), Palgrave Macmillan, Switzerland, pp. 1-25.

[seogdk]

The success of your startup rests in part on how confident people are in you, the founder. The right bio can make or break your venture.

[quanrel]

Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualman (@equalman). More information at http://www.equalman.com. Data from #1 Best Selling book #Socialnomics by Erik Qualman

Learn more

[brennabakercc406]

Keys to the Kingdom

Now that we have discussed some key concepts of using social media for your business, such as word-of-mouth advertising, blogging, and advertising, it’s time that we move on to looking at big data. This blog post will examine the keys to Social Metrics and give you the information you need to advance your company’s social media usage past that of your competitors.

According to Erik Qualman, there are seven keys to Social Metrics¹:

Start with the problem, not the data¹

Looking solely at the data may solve your problem in the short term, but in order to make sure the problem doesn’t reoccur you need to analyze the problem and then use the data you have to help you find a solution. Looking at the problem through the lens of the data will limit the potential options that you will find to solve you problem.

Listen before interaction, reaction, and prediction¹  

I can not stress how important it is to listen to your customers and the data that you receive from them. However, even though listening is the first step, it is a step that does not end as you progress through your social media journey!

Share data to get data from customers¹

Customers are more likely to share information when they feel that they have a connection with or know a company reasonably well, rather than a nameless faceless entity. You need to give a little to make your customers comfortable so they will share information.

Assess your current data management and social analytic capabilities as an organization to determine if and where you need to upgrade¹

Unfortunately, social metrics is not one-size fits all. However, there are plenty of tools out there that will help you customize your data management and social analytic usages in a way that is appropriate for your company.

Base the equation of your business on customer-centric metrics¹

Although company-centric metrics can be useful in helping you plan, you should not rely on them. Customer-centric data will benefit  your company more in the long run, because you will be focusing on the customer’s wants and needs, which will lend itself to making changes that will attract and keep customers.

Let computers analyze and scientists analyze, respectively¹

Both computers and scientists have their weak points and their strong points, which often compliment each other. Computers are logical to a fault, and are good at seeing patterns that humans may miss. Scientists can input the human element into data, and allow a company to see why things are happening the way they are. Both of these resources are useful, and you need to be sure to use each to their full advantages.

Stay up-to-date with the latest in social analytics and CRM technology¹

Technology has allowed us to do absolutely amazing things, and our capabilities keep expanding as new technology is invented! Make sure you keep up with the newest inventions and use them to the best of your ability in order to make your social media campaign as successful as possible!

Now that we’ve discussed the seven keys to Social Metrics, I want to share with you some useful resources for social metric tracking and information.

OnBoardly, Keyhole, and SproutSocial have amazing sections of their sites which you can use to learn more about social metrics and the top social metrics tools!

PC Magazine has an amazing chart where you can compare and contrast the different offerings of social media analytic trackers!

As always, sources are under the cut!

¹Qualman, E. (2012). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Hoboken, NJ: John Wiley & Sons, Incorporated.