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#over half of Brits like to start Christmas shopping from October
swifterm · 2 years
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Is your eCommerce store ready for Christmas?
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#Whether it’s creating Christmas marketing campaign ideas#or researching the products set to fly off the shelves#there’s plenty retailers can do to prep in advance for the so-called Golden Quarter. In fact#for many business owners#Christmas preparations are an entire year in the making.#When done right#the festive period can be the most lucrative time of year – so how ready are you?#In 2020 and 2021#UK shoppers spent around £25 billion on Christmas gifts – but not necessarily in December. According to a recent survey#over half of Brits like to start Christmas shopping from October#and 23% start by September. If you want to take advantage of these early birds for a major year-end revenue boost#you need to prep your online store.#The economy is going to cause some problems this year. So it will be tempting for you to offer lower ticket items#which give the illusion of selling more. But you could actually end up merely being a busy fool. While a shop full of people attracts other#no one sees this online. Deloitte offer a handy guide to pricing in a recession.#But fear not every other retailer will be having the same problems#including inherent supply chain issues which have dogged various verticals all year. So the basic advice is don’t discount#and likewise don’t shift upmarket. Your customer come to you#not only because they like what you sell#but because your pricing range and value is acceptable to them.#In this article#we’ll shared practical insights on how you can equip yourself to make the most of this year’s festive season. So what should you do?#1. Christmas trends 2022: Look to the ghosts of Christmas past#When planning for Christmas as an eCommerce retailer#you need to pick up on trends before they fade away. To do this#you can use analytics from previous years to unlock a path forward. Think about it. Did you see an uplift in trade from October? Did certai#you first need to understand their habits and behaviours.#Don’t forget to look at rival businesses as well. It is wise to keep an eye on market trends and product availability – so you can respond#2. Get personal – and bundle up#How much time do you spend on personalisation?
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The Amazing And Often Strange Coffee News Highlights Of 2014
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December: A Time For Giving... But Probably Not Cocaine.
December, time for giving and the warm feeling when we see others open their presents. These acts of generosity were put to the test in Berlin when a local coffee roaster opened up their latest shipment of coffee from Brazil, to find it contained 33 kilos of cocaine! We're unsure whether they had a hearty Christmas smile on their face, but we're presuming confusion and fear was a more likely response. They reported the "shipment" to the police and Santa.
November: Peak Coffee Prices
Coffee prices reached their peak in 2.5 years during November. The dry weather in Brazil that has affected much of their yearly crop played a significant role in the increase. Much of the speculation now is how this year's drought will affect the crop in 2015. Although there have been rains over recent months, the question still remains as to how this will impact the flowering of new plants over 2015.
Many are predicting that if the weather returns to a semblance of normality, then the crop should be roughly the same as 2014. If weather continues to become more extreme then production would fall below the levels of 2014.
October: Cup North
A little closer to home we saw the inaugural "Cup North", a coffee party for all coffee lovers in the north of England. Put together by the local coffee community it was a chance for the spotlight to shine on the culinary and coffee developments outside of London. Click here ข่าวบอลยูโร
While the focus was on coffee, the 2-day event also promoted beer, chocolates and some of the exciting "foodie" developments in and around Manchester. Let's hope it continues for 2015.
September: Coffee & Biofuels
There are many known alternative uses for leftover coffee ranging from an effective compost, to being used an odour remover for whiffy socks. One of the most exciting developments of 2014 was the new company Bio-Bean.
Set-up in January by Arthur Kay, the company takes the used coffee grounds from London coffee shops and turns the waste into an advanced bio-fuel. In September they received a €500,000 grant from the Dutch Lottery.
Although widely suspected as a bribe with which to increase their scores from the UK during EuroVision (OK I made that bit up), the money will help the environmentally green Bio-Bean expand their operations and build a plant large enough to handle the processing of the collected coffee grounds. One gold star for Bio-Bean. A great idea and good luck for 2015.
August: Coffee Theme Park Given To Green Light
If you've ever dreamed of visiting a theme park with a giant caffeinated mouse, then August may have been the month for you. Funding was granted to develop a 64 acre coffee theme park in the Gangwon Province in South Korea.
The area has seen lot of development ever since the announcement that the 2018 winter Olympics were going to be held in the area. Designed as an environmentally friendly family theme park, the location will also house a production, roasting and distribution facility. Presumably the latter won't be of interest to the kids. A distribution roller coaster with embossed livery on the side doesn't really appeal to children.
The project will however create over a thousand jobs for the local community and feature a resort and coffee museum.
July: Fresh vs. Instant
In July the Euromonitor International Study published their latest research highlighting the continuing growth of instant coffee in countries that historically were associated with tea drinkers, namely China, Turkey and India. Almost half the world prefers instant coffee to freshly ground coffee.
In the UK, although the coffee market maturing and we're seeing a greater understanding of fresh and gourmet coffee products, the instant coffee market continued the gain strength especially when being consumed at home. Quite surprisingly in the UK us Brits are responsible for over a third of all instant coffee sold in Western Europe.
While it's still often viewed as unacceptable to offer instant coffee in many social or business situations, when at home these malleable rules seem to go out of the window. Convenience in many situations wins over quality.
Part of the growth was attributed to the marketing of instant coffee, many of the words traditionally reserved for fresh coffee were finding their way onto packets, jars and bags in the supermarket. One product describes itself as the world first "whole bean instant"... we still have no idea what that means!
June: World Championships
June saw the winner of the 2014 World Barista Championships. The title eventually went to Hidenori Izaki of Maruyama Coffee Company, Japan. The judges awarding him the prize after evaluating all contestants on a selection of criteria including their cleanliness, creativity, technical skills and presentation.
Hidenori was the 15th winner of the competition, produced and held by the World Coffee Event (WCE). The annual championship was held in Rimini, Italy and was the culmination of many local and regional finals throughout the world.
Congratulations to all participants especially Maxwell Colonna-Dashwood from the UK who eventually came in 5th, yes we are showing geographical bias.
Final Standings
Champion: Hidenori Izaki, Japan
2nd: Kapo Chiu, Hong Kong
3rd: Christos Loukakis, Greece
4th: Craig Simon, Australia
5th: Maxwell Colonna-Dashwood, United Kingdom
6th: William Hernandez, El Salvador
May: Coffee & Cows
It seems that used coffee grounds can be used for almost anything! Starbucks partnered with a Japanese manufacturer of contacts lenses in the hope of turning leftover coffee grounds into a viable and environmentally friendly livestock feed for the Tokyo dairy market.
The fermented grounds were removed from the stores at Starbucks and incorporated into the food for cattle. The process has been tried before but the results showed that the coffee acted as a diuretic among the cattle and the high salt content was a concern. Apparently the new process includes lactic acid fermentation that ensures the feed produced became a viable option. Again, we have no idea how this works, but it sounds very impressive.
April: UK Barista Championships
If you mentioned the World Championships during April most people (probably tea drinkers) would immediately think of the F1 Grand Prix in China, or the start of the Snooker World Championships with its whispering and dapper waistcoats. To the creative coffee folk of the UK, April could only mean one thing; the build up to the Barista World Championships had begun.
Maxwell Colonna-Dashwood who took home his second title ultimately won the regional UK Barista Championships, held during the London Coffee Festival. Congratulations to Maxwell. With the award firmly tucked under his arm he would travel to Italy to compete in the World Championships in June. Flying the flag for the UK... probably without a waistcoat.
Feb/March: The Football World Cup
Much of the speculation during February and March was around the football world cup and how the Brazilians passion for their national sport would affect the coffee industry.
With around a third of all coffee coming from Brazil, the concerns were that the games held in Rio De Janeiro would disrupt the production, delivery and overall infrastructure of the coffee industry. At the risk of sounding anti-climatic it all worked out OK, even if it didn't for the Brazilian football team.
January: Myth Busted
We've probably all heard the old wives tale that coffee causes dehydration. We're told that we should drink a glass of water for every cup of coffee we consume. Where this theory comes from we have no idea, but research released in January from the University of Bath concluded that this was actually a myth.
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tanmath3-blog · 7 years
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Some authors are afraid to cross the line.
International Best-selling author Andrew Mackay makes it his starting point.
Multi-genre author Mackay is the author of the best-selling Brit satire series In Their Shoes. He is also responsible for keeping people up at night and questioning their sanity with his extreme horror series Pure Dark, and also writes crime (Versus, Let’s Kill Mr Pond) and romance (Simple Machines.)
Self-proclaimed “Antisocial Justice Warrior” Mackay is the founder of Chrome Valley Books – “The Home of Dangerous Fiction”. His works often contain a ruthless and shocking commentary on society, delving into the darker machinations of modern life, but always with a sense of humanity and wit.
His influences include John Cleese, Tom Sharpe, Kurt Vonnegut, James Patterson, Hunter S Thompson, Douglas Adams, Imogen Edwards-Jones, Michael Frayn, Chris Morris, Jerry Sadowitz, Christopher Hitchins, Bill Maher, George Carlin, Milo Yiannopoulos and Larry Cohen.
His obsessions include (and are essentially limited to) unhealthy amounts of: smoking, drugs, alcohol, caffeine, sex, arguing, fighting, vandalism, daydreaming and writing about himself in the third person.
I’ll stop writing about myself in the third person, now, because it’s annoying and pretentious.
Please help me welcome Andrew MacKay to Roadie Notes………
1. How old were you when you first wrote your first story?
I think I was eleven years old, as that was my first year in high school. Our English teacher gave us some homework. A half-finished story he’d written about a prince fighting a dragon. We had to finish it. I had never really contemplated writing seriously at the time, but I was a movie freak. I thought it could be my first proper attempt at writing something. I ended up filling out the exercise book (as they were back in the early nineties) and included a twist, a sex scene between the hero and a character I introduced, and filled it with gore and action. I loved writing it, exercising my overactive imagination, and it ignited a passion that my readers are continually hassled by to this very day lol
2. How many books have you written?
I’m about to finish my twelfth. It’ll be out just before Christmas. My first book was released October of 2016.
3. Anything you won’t write about?
God, no. I’ve tackled most subjects others daren’t touch. From pedophilia to class warfare and back again. I’ll have tackled every genre I can think of before very long.
4. Tell me about you. Age (if you don’t mind answering), married, kids, do you have another job etc…
I turned 39 two months ago. I’m married but don’t have children. I hate kids with a passion. Little, scary pre-adults with absolutely no filters. God, they’re annoying. They make fascinating subjects, though. I was a teacher for fifteen years till summer of 2016 and gradually grew to hate the job as much as the kids. There was no way I could continue. During the last year of that job, I spent most of my free time unhappy and wanting to kill myself. I knew I wanted to write, so, it was either kill myself or make a decent attempt at being a writer full-time.
I’m also a traveler, been all over the world. My wife is from South Korea, where I spent quite a bit of my time, now. I’m also a psychopath, which probably won’t come as much of a surprise to my readers or those who know me. It’s way more common than you think, actually. I believe upwards of 90% of everyone on the planet are psychopathic, or at the very least mildly sociopathic. Certainly everyone is out for themselves. A half lifetime of dealing with thousands of people in the teaching profession and filmmaking world teaches you this is true, and fair enough. Then again, this is something a fucking psychopath would say, isn’t it? It certainly makes sex all the more interesting in ways I can’t be bothered going into right now…
5. What’s your favorite book you have written?
The one I’m writing now, Simple Machines, even though it’s not quite finished. It’s a romantic thriller featuring some very interesting characters and dilemmas. My second favourite is probably In Their Shoes: The Dealer (Book VI) which is a mile-a-minute rollercoaster of action, suspense and deranged violence, and very satirical. It’s an epic and wild ride, and I amuse myself thinking about it from time to time.
6. Who or what inspired you to write?
My desire to murder people and cause serious harm to others for real is quelled by my writing. I get to kill fictional characters, rather than real people. I think my writing is my own prison time, really. I love it and can’t live without it. Deep down inside, much like you, probably, I fucking hate the world we live in. It’s full of injustice. Pointless wars. Corrupt governments. Insanely rich people getting even richer. The poor are left to fucking die. I spend a lot of my time laughing at the news, reconciling the fact that the world is indeed a fucked up place. I consider it my civic duty to write about the disastrous state of affairs in my books, almost to the point of trivialization. Because, after all, what’s the fucking point in anything, ever. Right?
7. What do you like to do for fun?
I’ve perfected the art of staring at women’s butts when I’m out shopping and making it look like I’m not doing it. I like plugging my earphones into my head and blasting music into my cranium at full volume whilst smoking myself to an early grave, dreaming up mad-ass scenarios for my books. Music is a big part of my life, because it adds a soundtrack to my fucked up thoughts. Often, they’ll translate as sequences in my books. Life is just one long, huge movie trailer in the world of Andrew Mackay. Sometimes it’s a scene where I dissolve a child molester in a bath of acid. Other times, it’s me in a threesome with another guy where we’re spit-roasting the shit out of an unsuspecting woman. Sometimes, it’s compassion. Slow-moving and heartfelt. Now that I think about it, a lot of my life is dictated by my penis. I’m glad I took part in this interview, it’s been therapeutic so far…
8. Any traditions you do when you finish a book?
On the last letter of the last word of the last sentence, I usually punch the key and spin around in my chair, like it’s the final blow to my opponent, and I’ve knocked the fucker out once and for all. Let’s say the last word in the sentence is “fuck” – the “K” will get a pounding ten times harder than the last girl I slept with.
9. Where do you write? Quiet or music? I write at home at my desk, which is also my media centre and where I masturbate. Sometimes I fall asleep on my desk. But my life is basically in the corner of a room on the seventh floor of an apartment block somewhere in Hampshire. It’s my life, really, and definitely as sad as it sounds. It’s not especially healthy, either. I smoke quite a lot, you see. And I drink occasionally. Lots of coffee, too.
I write to music – as I type. It’s often a four-hour YouTube video/mix of some description. There are some great horror ambience tracks for when I write horror. For Simple Machines, I’ve found a chill-out mix thing which features a remix “You’re Not Alone” by Olive, which has sort of become the book’s signature track, quite unintentionally. But it’s a perfect fit for the tone of the book, and would definitely by in the film adaptation.
10. Anything you would change about your writing?
No. Or, rather, yes – everything. Depends on what you mean by the question. Would I change the way I write? Hell, no. It’s what makes me, me. Do I want to evolve and get better? Yes, with every single book, please. I demand honest, no-BS feedback.
11. What is your dream? Famous writer?
I admire a lot of different authors, but I shan’t name any because none of them are as good as I am. That’s not me being arrogant, actually, quite the contrary. I write stories I want to read. I’ve not come across any other author who has written exactly what I want to read, except me. I many ways, I write my books for my own edification. If I want to read it, and like it, the chances are some other people will, too. Like Shakespeare said, “To Thyne Own Self be True”. Never, ever, write a book with the intention of pleasing anyone other than yourself, first and foremost.
12. Where do you live?
Mainly in my black-hole, perma-nightmare brain. Answer you want; Hampshire, UK.
13. Pets?
No. I love, love, love cats, though. My wife hates them. I used to have a cat years ago, but he died. I was heartbroken. I’d have another cat in a heartbeat. Maybe six of them. They’re gorgeous little bastards, aren’t they?
14. What’s your favorite thing about writing?
The bits in between I have planned. I’ll know what “A” is, and I need to get to “B”, but am relying on my ‘pantsing’ to get me there. It’s where the real genius comes into play, if you trust yourself enough. It’s happened twice this week already with Simple Machines. It’s great.
15. What is coming next for you?
Simple Machines is next. Jan, Feb, March will be a zombie horror trilogy which I think will put me on the map, properly.
16. Where do you get your ideas?
Mrs Doris McWhirter, a charming old woman who lives in a remote Scottish village. She sends me her ideas by post on the first Monday of every month, because she doesn’t know how to use emails. November’s ideas included Convenience and Simple Machines, which I thought were wonderful. December’s included the horror trilogy. I once asked her where she gets her ideas from, and she didn’t have a fucking clue.
You can connect with Andrew MacKay here:
Amazon: https://www.amazon.com/Andrew-Mackay/e/B01MDKTJ2Y
Facebook: https://www.facebook.com/groups/1289569681153945/
Some of Andrew MacKay’s books:
Getting personal with Andrew MacKay Some authors are afraid to cross the line. International Best-selling author Andrew Mackay makes it his starting point.
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