#olivia rodrigo glossier

[successfulicons]

★﹐olivia rodrigo: glossier! meet and greet．﹗

like or reblog ★

[neverscreens]

— OLIVIA RODRIGO x GLOSSIER.

All in GALLERY. Like or reblog if it was useful, every interaction shows us that we should keep making screencaps for y'all ♡

[adigitalgirl]

olivia rodrigo for glossier

[celebratingwomen]

Olivia Rodrigo for Glossier

[iconpsds]

Olivia Rodrigo

like/reblog if using

[the-pardon-my-french]

Obsessed with this Glossier bottle <3

[fandomflair1]

Olivia Rodrigo Clothing & Accessories & More – Fandom Flair

Explore Olivia Rodrigo clothing, backpacks, shoes, swimwear, and more. Show your love for Olivia Rodrigo in style with our exclusive collection. Free shipping!

[dailywoc]

OLIVIA RODRIGO For Glossier | 2022

[normani-kordei]

Get Ready With Me: feat. Olivia Rodrigo | Glossier

[amberfaber40]

Kate Beckinsale Stays Fit with Five-Day-a-Week Circuit Training Workouts

Kate Beckinsale Stays Fit with Five-Day-a-Week Circuit Training Workouts

Kate Beckinsale works out five days a week doing workouts that make her "pour sweat"

Olivia Rodrigo Solidified Her Status as a Glossier Girl at the AMAs — Shop the Entire Beauty Look

Olivia contrasted her sequin David Koma dress with muted makeup.

Wardrobe Malfunction! 12 Celebrities Who Forgot to Cover Up For the Camera Flash - In Touch Weekly

That semi-sheer top may look fine in the mirror, but once it’s in front of a camera flash there’s no saying what it will reveal. Unfortunately, celebs like Selena Gomez and Lisa Rinna...

Anne Hathaway @ “The School of Rock” Premiere in Hollywood

Visit the post for more.

The Exact Workout And Fitness Routines Celebrities Swear By

This is how 31 celebrities stay fit and toned.

15 Devastatingly Beautiful Photos of Salma Hayek to Celebrate Her Birthday

The bombshell actress turns 50 today.

Mila Kunis, Before and After

The beauty evolution of the 'That '70s Show' star.

Beautiful in every way

Trending Videos Photo: Arthur Belebeau/SHAPE MagazineJust like everyone else, Kate Beckinsale doesn’t love going to the gym — but she keeps going because she loves the way it makes her feel afterwards.“I start out absolutely dreading it, do an incredibly punishing workout, bitch about it the whole time, and end up feeling 100 percent better when I leave,” the actress, 43, tells SHAPE in the January/February 2017 issue, on newsstands Jan. 3. “Working out is basically nature’s antidepressant.”Beckinsale meets with celebrity trainer Gunnar Peterson five or six times a week for intense workout sessions.“I love yoga, and that’s all I used to do, but hardcore workouts have really made a big difference in my life,” she tells the magazine. “I have a lot of internal energy, and intense exercise helps me channel that energy. I find balance by doing a workout that makes me pour sweat. I never was that girl before, but I am now.” Arthur Belebeau/SHAPE MagazineWATCH: Gunnar Peterson’s Holiday Workout for LGA typical exercise session for the Underworld: Blood Wars star mixes circuit training and cardio for full-body toning.“I do circuit training interspersed with brutal cardio, such as crazy things on a nonmotorized treadmill. That part is torture,” she says. “But the thing I like about circuit training is that you’re never doing one thing for very long. You get to the point where you almost can’t bear it, and it changes to something else.” Arthur Belebeau/SHAPE MagazineAs for diet, Beckinsale tried being a vegetarian but found it made her energy levels too low, so now she sticks to a clean diet that incorporates chicken and fish.“[My 17-year-old daughter] Lily and I eat clean — we have a lot of sautéed vegetables like brussels sprouts and broccoli and chicken and fish,” she says. “Also, I don’t drink alcohol. I feel [its effects] very quickly, so I’ve never actually had an entire glass of anything alcoholic.”

[glossiercf17]

Post 5

Target Market

Glossier’s primary target market consists of millennial and Gen Z women (ages 18–34) who prioritize simplicity, authenticity, and skincare-first beauty routines. Research shows that millennials and Gen Z represent the largest demographic in beauty purchases, especially in the clean and minimalist beauty space, where Glossier thrives. These consumers prefer a more personalized, skincare-first approach and engage with brands that prioritize authenticity and diversity . They use tactics such as partnering with Gen Z celebrities to keep themselves relevant for this generation, such as this collaboration with Olivia Rodrigo:

 

These consumers prefer a natural, "no-makeup" look and value brands that promote inclusivity and community. Glossier also appeals to digital-native consumers, who are highly engaged on social media platforms like Instagram, TikTok, and YouTube. They are attracted to user-generated content, peer recommendations, and brands that align with their personal values, such as transparency and sustainability. Glossier has successfully built its brand on community engagement and social media interaction, making it highly appealing to younger, digital-first consumers. Their business model thrives on peer recommendations and influencer partnerships, which are critical to these younger generations

References

Olivia Rodrigo. (2024). Glossier. https://www.glossier.com/collections/or-products?srsltid=AfmBOoo4h1RgsYgRGPSXayG21fV3llt52IFQpDu7iCDSrIDH331YAtZF

‌Cho, E. (2020, November 17). Target customers - glossier. Linkedin. https://www.linkedin.com/pulse/target-customers-glossier-elaine-cho/

‌Gillette, B. (2024, September 11). The Next Generation of “No-Makeup Makeup” Has Arrived. Cosmopolitan. https://www.cosmopolitan.com/style-beauty/beauty/a62007975/no-makeup-trend/

‌

[egd2002]

Key Concept Advertisement

The marketing employed by the beauty brand Glossier tends to follow a similar formula each time: a very naturally beautiful woman is posed in an extreme close up, her skin is flawless, and a term like "dew" or "glass" is written in dainty white lettering somewhere in frame. The brand achieves success mainly due to its status as "pretty girl makeup," a label given to it by those on social media platforms who are able to see that the makeup is really useful only to those who don't have much to cover in the first place. One search of the brand on Tik Tok exposes the somewhat tumultuous reception of the brand, with one half of influencers lauding it for its minimalist, "clean" aesthetic and the other calling attention to the fact that the products do little for anyone who doesn't fall within the purview of naturally beautiful, clear skinned people. That being said, if the brand has an audience that sticks by it, odds are the loyalty of this audience won't waver in the wake of critique lobbied at it for its limited usefulness. It may not be useful to those with problematic skin, but those who have never had many skin issues tend not to take this into consideration when buying a product that is made to amplify already desirable features. This ad in particular is very illustrative of the audience and marketing tactics of the brand, as it markets heavily toward younger women with a minimalist or "clean" aesthetic and proclivities toward dainty design choices. Their celebrity of choice, Olivia Rodrigo, has a lot of overlap with their target demographic, namely young women with a fairly trendy but inoffensive aesthetic. The clarity of her skin is a key highlight, as many of the products the brand puts out are marketed as makeup that doubles as skincare, having moisture-based skin tints and vitamin enriched mascara, keeping in mind the main interests that their target audience shares: natural beauty and a "clean" aesthetic, one that stresses the importance of healthy skin.

[you-just-said-that]

Get Ready With Me: feat. Olivia Rodrigo | Glossier

올리비아 로드리고(Olivia Rodrigo)는 털털한 성격이 좋다.

거의 모든 여자가 싫어하지 않을까, 싶은 여자 유형이 있다. (적어도 나는 극도로 혐오함) 귀여운 척하는 거, 내숭 떠는 거, 예쁜 척하는 거. 반대로 남자 유형도 저를 화나게 하는 유형이 있죠. 자뻑 때리는 거, 허세 부리는 거, 치명적인 척하는 거. 진짜 명치를 겁나 때리고 싶은 유형. (지인 말마따나 허세도 '귀엽게 봐줄 수 있는 허세'가 있고 '못 참아주겠는 허세'가 있지만 내가 말하는 건 후자다.)

뭐, 내가 뭐라고 주제넘게 그들을 싫다고 하는지 모르겠지만, 난 거의 알러지 반응처럼 이런 유형의 인간들을 못 견딘다. 항마력 딸려서. 아예 정색하거나, 팩폭을 날리거나, 처음부터 가까이 하지 않거나. 이런 타입은 나이가 어릴수록 심한 것 같은데(어릴수록 남한테 어필 하고 싶을 테니까) 10~20대 연예인들 가운데서도 꽤 보이죠.

그런데 적어도 스크린에서 보이는 올리비아 로드리고는 굳이 예쁜 척하지도 않고, 내숭 떨지도 않고. 차분한 성격이 눈에 띄는 느낌. 실제 성격은 모르지만 적어도 대중 앞에서 가식 떨진 않잖아요. 어쨌든 이런 면에서 호감 가는 아티스트. 다음 앨범 언제 나오냐. 언니 목 빠지겠다.

덧.

또 한 번 느낀다. 진짜 예쁜 애는 화장을 안 해도 예쁘구나. 아(현타)

[onemorebby]

Olivia Rodrigo for Glossier in LA on 10/24/22

[disneylife0463]

[iconolivia]

like x