#oliveiro toscani

[aids-snapshots]

David Kirby and The Colors of Benetton Ad

Final Moment [Photograph] by T. Frare, 1990, (https://www.life.com/history/behind-the-picture-the-photo-that-changed-the-face-of-aids)

In 1990, Therese Frare was asked to take photos of the Kirby family in some of their last moments together. At the center of this grouping was David Kirby, well into his illness with AIDS. At the age of 32, he was expected to die in the coming hours (Cosgrove), and looking at the young man it is impossible to not have your mind wander towards his suffering; how did he feel as his family wept around him?

These photos were later published in LIFE Magazine and the one featured above was hailed as “the photo that changed the face of AIDS” (Cosgrove) In 1990, many people who were otherwise healthy died; having their bodies be dramatically altered. The work of Therese Frare showed not only the impact it had on the individual, but the way an AIDS diagnosis would ripple and impact everyone who loved you. Nearly a decade since discovering the virus, medicine had a limited impact on what it could do in managing AIDS (Cooter & Stein, 2012). Medicine could not protect you from this kind of pain.

The photo caught the eye of Oliveiro Toscani, who thought it would work for a United Colors of Benetton advertising campaign. After gaining approval from Frare and the Kirby family, the black and white photo was colorized Ann Rhoney (Genova, 2016). Upon its publishing, it shocked people around the world and was even brought to court in Germany, where it was considered “morally offensive” (Mitchener, 1995). Was it the requirement to look on at people’s suffering which upset them all? David Kirby had consented to the photographs, and understood to some degree they would be shared. The Kirby family even approved of Frare and Toscani’s work, and laid out in advertising the experience of the family’s suffering was there for all to see. In that way, the photograph was confrontational (Sontag, 2003), so those who could rage against it did. In the Kirbys giving space for the camera in their last moments together the memory of David could live on, but so too would their despair.

Dying on AIDS [Photograph] O. Toscani, 1992, (https://time.com/4592061/colorization-benetton-aids-ad/)

📸 Series 📚 Bibliography

[aliciakent]

Oliviero Toscani

Oliveiro Toscani is an Italian photographer, born in 1942, in Milan, Italy. Toscani is known worldwide for being the mastermind and the creative force behind some of the most famous ad campaigns, newspapers and magazines. He has worked with many different companies including Esprit, Chanel, Fiorucci, Benetton and more.

Before working for multiple brands, from 1961 to 1965, Toscani studied graphics and photography at the University of Arts in Zurich. For 18 years, Toscani was the art director for the italian clothing brand United Colours of Benetton from 1982 until 2000. Toscani is the son of the first photojournalist for Corriere Della Sera. His father, Fedele Toscani was a photojournalist of Italy’s well known daily newspaper and Toscani says he inherited his father’s photography style. Toscani’s style can be seen through the work he directed for Benetton’s ad campaigns. When talking about his previous work, Toscani has explained he never tried using shock tactics or to make his work controversial; to him it was about engaging with issues and bringing attention to reality.

"I tell a story with images relating to the moment of history i am in," - Oliviero Toscani

[modelsof-color]

Karen Alexander by Oliveiro Toscani  ,1987

[cosinupv]

Jaime Hayon

Jaime Hayon es un diseñador español, madrileño, de 32 años de edad que ha colaborado con grandes firmas como Moooi, Bisazza; Benetton, Adidas y Swarovski, y cuyo cuya aportación a la creación de productos coditianos ha revolucionado ha revolucionado la imagen del diseño.

Continuó su formación en Fábrica en 1997, una academia de diseño y comunicación fundada por Benetton, donde tuvo la oportunidad de trabajar con Oliveiro Toscani. Jaime Hayon estudió en la primera promoción del curso de Diseño Industrial del IED Madrid. Quince años después, es el director del Master of European Design Labs del Istituto Europeo di Design de Madrid desde su cuarta edición hasta la actualidad dentro de la Plataforma de los Masters of Design and Innovation.

Su trabajo, de proyección internacional, mezcla el arte con el diseño, destacando por la transversalidad de sus múltiples creaciones en diseño industrial con una base artesanal, en interiorismo y en la creación artística.

Aquí podéis conocer más de Jaime Hayon:

http://www.hayonstudio.com/

[n-reflexus]

Iluminação III 2017/02

Layout: Tributo a Oliveiro Toscani / Benetton

Grupo: Aline Bisso, Catia Silveira, Diego Camargo, Glauber Adolfo, Lucas Dario, Marilia Pierro e Rudmar Rodrigues

[mimi-berlin]

Merry christmas from John Lennon and Yoko Ono. A large Christmas peace message reading ‘War Is Over !’ from John Lennon and Yoko Ono on a billboard in New York City. The message, protesting against US involvement in the Vietnam War, (Photo by Three Lions/Getty Images)

John Lennon and Yoko Ono

Katherine Hamnett and Margaret Thatcher in 1984. image credit: associated press)

moda magazine, editorial 1984 credits Oliveiro Toscani

A collector’s item. The original! courtesy of Wilhelmina Bulhof

A collector’s item. The original! courtesy of Wilhelmina Bulhof

It’s WHAM! Get your cult item at asos.com/au

George Michael has sadly passed away last year. He became a famous in the 1980s with his band WHAM! At the same time Katherine Hamnett‘s oversized, white slogan t-shirts, the ones with the large block letters, were equally populair. These t-shirts were launched in 1983. We are quite sure that everyone can see the simlarity between the t-shirts and the billboard placed by John Lennon and Yoko Ono in 1969 “war is over of you want it”. (pictured above on Times Square in New York City but it was simultaneously displayed at Montreal, Toronto, Los Angeles and at six European cities). Both are protesting against ‘unfairness’ in the world. Well, Just that. Have a happy 2017 Y’all! xoxo

PS Mimi Berlin isn’t the only one with treasures in the attic: Ms Wilhelmina found an original Hamnett t-shirt on her’s! More on John and Yoko’s peaceful protest on this blog See Rex Dieters Mimimotto’s on this blog

(images via yoko ono / youmustcreate.com/ katharinehamnett.com /asos.com/au/ thahanks Rex Dieter, Twan Janssen und Ms Wilhelmina)

If you think we missed some (historical) similar, visually equal, protests, besides picket lines, please let us know! We are interested….!

Save

CHOOSE LIFE! Peaceful Protesting George Michael has sadly passed away last year. He became a famous in the 1980s with his band WHAM!

[edozit]

Benetton. 

[southafricantvads]

Everybody in advertising is blonde, beautiful, families are happy, cars are never in traffic, everything is shiny, food looks like it’s incredibly tasteful. I ask myself, 'How stupid are we?'

Oliveiro Toscani