#nio nomi

[the-technocracy]

Watch "NIO “HEY NOMI 👋, PLAY MUSIC” |" on YouTube

I'm quite an advocate for electric vehicles (EVs), and I've been watching a few reviews regarding Chinese manufacturer, Nio. One thing that's fascinated me is their driver interface, the delightful and charming Nomi.

Although Nomi handles relatively basic vehicle and media integration, can you imagine how would it be for it to incorporate some kind of conversational AI, possibly using some variation of Google's dedicated AI chipset? I'd love that kind of driving companion, I think it'd be fun.

[motormobiles]

Vollelektrisches Premium-SUV: Der Nio EL6 im Fahrbericht

Komfort- und Platzwunder mit Batterie im Abo oder zum Kauf  Der EL6 erstreckt sich mit 4.854 mm auf knapp 5 Meter. Und ist ohne Spiegel knapp2 Meter breit. Und auch in der Höhe überragt er mit 1.703 mm die meisten der typ. SUVs in seinem Segment. Und auch der Radstand übertrifft mit 2.915 mm die meisten seiner Wettbewerber. Als direkter Konkurrent wären da das Tesla Model Y, der BMW iX3 und Audi…

[miaomiaonl]

Dutch students study in-company: Albeida students take a Chinese business practice class at the NIO House in Rotterdam. Drop by NIO electric car House, the learning and social community in the heart of Rotterdam, and chat with the smart, forever young Nomi! #NIO #Albeda #Languageplaza

[energyload]

NIO ET5 Elektroauto: Auslieferung in Deutschland hat begonnen

NIO, ein internationales Unternehmen für Premium-Elektrofahrzeuge, feierte am 31. März 2023 seinen Auslieferungsstart des NIO ET5 in Deutschland; erstmals war das Elektroauto mit der intelligenten Sprachsteuerung „NOMI Halo“ im Dashboard integriert verfügbar. Die intelligente, vollelektrische Mittelklasse-Limousine ist das dritte Fahrzeug von NIO, das in Deutschland auf den Markt kommt und ist…

[is6621]

The Tesla of China or Something Different?

Elon Musk and his company Tesla changed the car industry by trailblazing the production of Electric Vehicles. “The global electric vehicle market size was valued at $118,864.5 million in 2017, and is projected to reach $567,299.8 million by 2025, growing at a CAGR of 22.3% from 2018 to 2025.”

China, the world’s largest auto market, saw a huge influx of electric vehicle (EV) startups over the past 10 years. “According to Forbes, Chinese automakers churned out 680,000 all-electric cars, buses, and trucks in 2017, more than the rest of the world combined.”

In short, the future is EV and so far, China is taking advantage of it. So, what is this article all about? One specific Chinese EV company called NIO. The company has been labeled the Tesla of China. I’d like to compare the similarities and differences between the two companies and products. Lets organize this in the 4 P’s + Jordan’s other two P’s.

Product

Let’s start with exterior design. To get an idea of what the two products look like and their websites please look at the two websites here https://www.tesla.com/ and here https://www.nio.com/. What you’ll find is that the exterior design is very similar. Let’s call out the obvious when it comes to exterior design and car models Nio copied Tesla, hard! When it comes to their website look and feel the copied them too.

For the interior design it is very similar too. However, Nio added personality to its vehicle with an AI bot named Nomi. This bot can be seen in action here: https://www.youtube.com/watch?v=fhxi0BMAL0I. This addition I would say gives them a leg up on Tesla from a product standpoint just as Alexa gives a competitive advantage to Amazon.

For technical design, there is one key difference. Tesla uses charging stations while Nio uses swappable battery technology and an app to order on-demand new batteries. My thoughts, Nio learned from Tesla’s mistake which is that infrastructure can’t be changed overnight. I think in the short-run this is smart because they then can switch to charging technology after Tesla pays for the infrastructure change.

Placement

Nio is only sold in the high-end Chinese market, while Tesla is sold in the U.S., China, and around the world. This is an area where Tesla is winning and Nio is losing due to Tesla’s first mover advantage. The brand awareness of Tesla vs. Nio is far superior in the U.S. Moreover, Tesla takes a strong market share in china. Also, there is a large amount of competition in the EV industry in China vs. the U.S. The good news, Nio has some of the most prime real estate in Shangai to market their cars. Lastly, history has shown that what has been successful for combustion engines in China, usually is successful in the U.S. markets.

Price

Nio is priced at what would be equivalent to $65,000 in US while Tesla is priced at the equivalent $110,000 USD when you consider their car market pricing and proportion of budget spending on cars. This puts tesla at a more luxurious price point while Nio can squeeze some sales in the lower upper class of China.

Promotion

They have very similar promotional strategies, free energy. Nio offers free battery swaps for a year while Tesla offers free charging at any of its stations. They are both footing the bill or subsidizing the demand for Electric Vehicles to compete with combustible engines when they do this. In a sense, they are both pioneering the EV industry.

Production

I am adding production as a 5th P even though I don’t have the poetic license to do so. Anyways, how these cars are produced is a similar story to the swappable battery technology. What I mean is, Nio saw that Tesla is having a lot of trouble producing their own cars. As a result, they decided to partner with JAC a large auto manufacturing company in China to produce their vehicles. I think this was a brilliant move.

Politics

Mr. Elon musk has done a great job securing funds and grants from the government. Just recently Nevada offered $1.3 B in tax incentives to Tesla to build their battery plant there. “NIO is establishing a joint venture with a state-owned fund, Beijing E-Town International Investment and Development company (E-Town Capital), the company said during its first-quarter earnings conference call today (May 28). E-Town Capital will put 10 billion yuan ($1.45 billion) into NIO China, as the Beijing-based JV will be called, in exchange for a minority stake.” Moreover, China is starting to put a cap on the number of EV Start up permits that are issued which will give Nio protection in the Chinese market.

All said and done, Nio and Tesla are very similar. If Nio can break out of the financial distress they are in currently, they could become the Toyota to Tesla’s GM. We shall wait and see!

https://technode.com/2019/10/09/nio-q3-delivery-promotion/

https://www.alliedmarketresearch.com/electric-vehicle-market

https://www.latimes.com/business/la-fi-hy-musk-subsidies-20150531-story.html

[autotuning999]

Китайцы сделали 653-сильный кроссовер (в это никто не верил). На рынок Поднебесной вышел электрический кроссовер Nio ES8, который ещё задолго до начала продаж позиционировался как конкурент Tesla Model X Компании Nio и её партнеру фирме JAC действительно удалось сделать машину, которая почти не уступает Tesla Model X, а в чем-то даже превосходит американского оппонента. Само собой — в цене. Nio ES8 даже в самой дорогой версии будет стоить значительно дешевле Tesla Model X, за которую в Китае просят около 120 000 долларов. Кроме того, еще при разработке машины китайцы использовали ряд инновационных технических решений, которых не имеют конкуренты. Так, блок аккумуляторных батарей можно не только заряжать от обычной розетки или на зарядном терминале, но и менять целиком. Делается это на специальной, напоминающий обычный гараж, станции. Кроссовер заезжает внутрь «гаража», фиксируется, после чего без всякого участия человека снимается разряженная батарея и устанавливается новая. Вся процедура занимает три минуты. Также китайцы предлагают помощь мобильных зарядных станций, представляющих собой электрический фургон, который приедет, куда скажет автовладелец. За десять минут мобильная «зарядка» подзаряжает севшую батарею кроссовера до уровня, позволяющего проехать сто километров. В настоящее время мобильных «зарядок» и станций по замене батарей пока немного, но Nio намерена развивать их сеть по всему Китаю. Что касается самого кроссовера, то Nio ES8 довольно крупный электромобиль (длина — 5 метров, колесная база — 3 метра), способный похвастаться алюминиевым семиместным кузовом и пневмоподвеской. Машина оснащена системой автономного вождения Nio Pilot и «интеллектуальным» помощником водителя, получившим название NOMI. При его активации из передний панели выезжает небольшой кругляш с «глазами», который выполняет голосовые команды, следит за пассажирами, погодой, настраивает радиостанции, включает музыку и контролирует другие системы машины.

[irvinpressler]

Qualcomm and NIO Bring Immersive Driving Experiences with Intelligent Cockpit and 5G Technologies to NIO ET7

Qualcomm and NIO today announced the latest next generation digital cockpit technologies in NIO’s first flagship sedan, the NIO ET7.  Available in 2022, NIO ET7 will feature the 3rd Generation Qualcomm Snapdragon Automotive Cockpit Platform and Qualcomm Snapdragon Automotive 5G Platform, bringing intelligent and immersive in-vehicle experiences to consumers.

By leveraging Qualcomm Technologies’ leading technological innovation and automotive product portfolio, this working relationship aims to bring more intuitive and immersive digital cockpit experiences enabled by high-performance computing and 5G technologies to users, driving accelerated transformation towards 5G intelligent and connected vehicles.

The 3rd Generation Snapdragon Automotive Cockpit Platforms support the capabilities of high-performance computing, immersive graphics, multimedia and computer vision. The 3rd Generation Snapdragon Automotive Cockpit Platform is designed to deliver highly intuitive AI experiences on the NIO ET7 and rich visual experiences with support for multiple displays throughout the vehicle, providing the NOMI in-car AI system, as well as interactions on in-vehicle displays with exceptional support for heterogenous computing capabilities.

The Snapdragon Automotive 5G Platform is the industry’s first-announced automotive-grade 5G dual SIM dual active (DSDA) platform with comprehensive, industry-leading 5G connectivity capabilities.

Coupled with advanced features such as C-V2X and high-precision positioning, the platform can effectively support automakers like NIO to develop faster, safer and differentiated telematics products for the next-generation connected vehicles. Based on the Snapdragon Automotive 5G Platform, NIO ET7 can provide rich applications and immersive emotional experiences, enabling more intelligent connectivity and autonomous driving use cases.

The post Qualcomm and NIO Bring Immersive Driving Experiences with Intelligent Cockpit and 5G Technologies to NIO ET7 appeared first on Gadgets, gizmos, and tech from the East.

Qualcomm and NIO Bring Immersive Driving Experiences with Intelligent Cockpit and 5G Technologies to NIO ET7 published first on https://greatestspeakers.tumblr.com/

[gozealouscloudcollection]

超200億虧損之後 蔚來又陷“隱私洩漏”風波

隨後，曾評測過蔚來ES8並指出可能存在對用戶隱私有洩漏情況的車評人@38號美系性能控今日發微博稱自己已經退訂了ES6的預訂金，並表示“不希望成為第二個隱私被洩露，並成為一些用戶/媒體/車主傷害我的手段的用戶”。

鞭牛士就此求證蔚來方面，但截至發稿，對方尚未對質疑進行回應。

起因

此前蔚來創始人李斌曾在公開場合稱，蔚來提供了加電比加油方便的服務，今天中國任何一個汽油車能去的地方，蔚來都能支持es8去。

今年2月，王銅根等人驅車前往大興安嶺南端內蒙古赤峰市克什克騰旗，測試蔚來ES8在嚴寒環境下的電池性能，得出蔚來ES8在當時-10至-26攝氏度的氣溫下的百公里油耗約35~40升柴油的結果。

但在半年後，相繼有一批汽車博主發文質疑王銅根等人評測造假，所謂去東北評測是為攻擊蔚來虛構的。

其中，一微博認證汽車博主@電池王_ 微博質疑該測試地是否屬於大興安嶺區域並要求拿出蔚來App里程截圖時，公佈了王銅根一行人具體測試地址信息為“熱水塘鎮”。

王銅根確認了這一地點正是測試地點，於是引發數據記錄、隱私洩露的質疑，就此發布微博稱“看來真如之前所說，蔚來是一家價值觀驅動的公司，會監控每位車主的行程，如果發現車主價值觀不合，就會通過灰色渠道主動洩漏車主隱私，教唆電動吹髮起圍攻，是不是這樣的？”同時要求蔚來及創始人李斌解釋其駕駛蔚來的私密旅程信息是誰洩漏的，蔚來為什麼會全程記錄車主行程數據等。

對此@電池王_ 先在微博回應稱，是因為王銅根等人在熱水塘鎮使用了加電服務，後又稱是因為王銅根線人爆料並曬圖片證明，但被王銅根否認稱該圖片是蔚來員工手機拍的，應該存於蔚來員工的手機，“要么是蔚來內部通過行車軌跡暴露了我們的行程，要么是蔚來的員工鄔洋暴露了我們的行程！”

隨後@電池王_ 又表示自己是“找了個大興安嶺地名就往上套，結果他自己承認了”。 @電池王_ 還在微博稱王銅根等人“嘲諷、抹黑電動車”是蔚來黑。

而後，與王銅根一同參與測試的@摔丸子也在微博發文稱“作為高智能電動車的製造和運營企業，你們的GPS時刻在同步車輛的位置信息，你們車內外12個攝像頭時刻在收集和上傳車內人員和車外環境圖像，你們車內8個麥克風時刻在收集、上傳以及清晰分辨車內每一個座位上的乘客說出的每一句話，相當於每個蔚來車主在企業面前都是裸體的。”

同時他還解釋了網友對於測試行程的質疑，表示最初計劃穿越大興安嶺到達漠河，但在行程開始前，收到了來自“京蔚軍”（NIO BEIJING CLUB）的死亡威脅，於是臨時把行程改為前往位於大興安嶺南麓最高峰所在地的內蒙古克什克騰旗黃崗梁，克什克騰旗熱水塘鎮正是團隊測試行程中的住宿地點。

隱私

車評人@38號美系性能控早在去年9月就曾評測並公開質疑蔚來存在隱私問題，其測評文章中提及，蔚來ES8全車帶有多角度攝像頭包含車外7個/車內3個，以及車內8個可以精准定位聲源位置的隱藏式麥克風，且在行駛中可以隨時將用戶的定位、行駛軌跡數據上傳給蔚來中心

蔚來在其汽車隱私政策中指出，其車載感應設備將可能收集實時車輛操作、性能、狀態及路況方面的信息，包括速度、里程表讀數、電池充電記錄、車輛行車軌蹟等數據；車載應用平台也會實時收集車輛駕駛行為數據，包括里程、能耗、導航目的地、搜索記錄、導航實時數據、行駛軌蹟等；同時，也會通過車載攝像頭及語音系統收集駕乘人員和車���內外的影響和音頻信息。

在對話語音信息收集這一部分，此前蔚來方面稱“為實現Nomi語音對話系統，我們需要收集駕駛員/乘車人與系統的人機對話信息，且在Nomi系統開啟的情況下，系統可能會收集到駕乘人員之間的對話信息”

對於隱私問題，@38號美系性能控在其es8的評測文章中透露曾與蔚來公關總監溝通隱私問題，蔚來公關總監並不否認，並回復稱，在當今這個時代，無論任何行為都無法避免隱私的洩露，比如用手機或其它一些應用。

而網友也有不同的看法，有人認為蔚來收集這些信息是為了提供輔助駕駛、疲勞監測等相應功能，隱私條款中羅列的也屬於國家法律法規範疇，沒有問題。

也有人認為，蔚來沒有提醒、用戶不能自主選擇關閉，這樣收集隱私不合理。

今年1月，蔚來汽車1.2.0版本系統上線，加入了隱私模式，用戶可以通過開關切斷Nomi的語音輸入，開啟隱私模式後，系統不會被喚醒，語音對話也不會被“傾聽”。

蔚來也在其汽車隱私政策中修改補充語音信息收集的內容部分錶示，蔚來僅在Nomi被激活的情況下收集用戶的語音激活指令，人機對話信息及其他語音信息（如駕乘人員之間的對話信息），通過Nomi收集的相關原始音頻信息僅會儲存在車機本地系統，為語音理解分析及對用戶進行反饋的目的，用戶原始音頻信息在車機本地系統被轉化成文字信息後上傳蔚來信息系統進行儲存和處理。

如果用戶不希望蔚來收集駕乘人員對話等語音信息，可以選擇開啟Nomi隱私狀態，但在此狀態下Nomi系統將被關閉，且將無法通過語音指令被激活。

同時蔚來也指出，可能會將用戶個人信息包括姓名、家庭住址、聯繫方式等提供給充換電服務、停車場服務、專屬充電樁安裝服務、車輛維護或相關服務商等第三方服務提供商或合作夥伴。

蔚來將用戶的個人信息存儲在位於中國境內的服務器及公有云上，蔚來在汽車隱私政策中也保證將採取所有適當的組織、管理及技術措施，努力保護用戶提供的個人信息在蔚來內部機構的安全，並稱蔚來製定有信息安全及數據保護的內部製度，並成立了專職的信息安全團隊負責信息安全體系建設。

但同時也指出“互聯網環境並非百分之百安全，我們無法保證系統及信息為100%安全。”

監管

根據中華人民共和國國家標準《電動汽車遠程服務與管理系統技術規範》要求，車企應該實時上傳新能源汽車的��車數據、驅動電機數據、燃料電池數據、發動機數據、車輛位置數據、極值數據、報警數據等信息。

這些動態信息應先發送到企業平台，再由企業平台上傳至政府或指定機構建立的公共平台，使政府可以直接監管到終端產品的狀態。可以更客觀地對車輛質量狀況進行分析，為相關政策或法規的製定、以及對三包和召回等製度的落實監管，提供有效的數據支撐。

另外，政府還能通過車輛備案信息和車輛實際運行里程等數據統計對比，了解到車輛真實的性能表現，為製定國家標準、測試標準、新能源補貼方案等提供參考，並能有效遏制騙補等非法行為。

對於企業來說，車輛數據被上傳到企業平台，也有助於更深入了解到用戶用車需求和車輛在實際使用時所處的狀態和暴露的問題。以便更準確地給出方案進行處理，也為後續產品開發提供重要參考。

對於駕乘人員來說，信息上傳能讓企業平台根據車輛安全隱患嚴重程度對故障和報警分級管理，設置相應處理措施，同時轉變用戶被動發現、聯繫企業平台處理故障問題，為企業主動聯繫用戶解決問題，減少故障影響，提升用車體驗。

但同時《電動汽車遠程服務與管理系統技術規範》國標規定，私家車不需要上傳車輛定位、通訊錄、私人空間信息數據，避免因此而侵犯到車主隱私。要求用戶主動上傳的數據類型涉及到的均為充電狀態、車速、驅動電機轉速、電池最低溫度值等系統基礎信息，採用的方案是由安裝在車內的系統單向上傳數據。

隱私信息安全成為車聯網時代備受重視的問題，包括特斯拉在內的電動汽車廠商也面臨這一問題的困擾，今年3月，就有報導援引安全研究員的說法稱，特斯拉汽車上的電腦中保存了司機存儲在汽車上的所有信息，以及車輛生成的大量其它信息，包括視頻、位置和導航數據，其中的導航數據能準確顯示出導致車禍的原因。

以至於美國聯邦貿易委員會（FTC）已向司機發出警告，提醒他們不要將自己的手機與租來的車輛配對，並敦促他們學會在退還租車或出售自己的汽車之前，將汽車系統“擦”乾淨。有研究人員稱自己可以入侵並提取這些用戶數據。報導指出被送去維修的、出過事故的特斯拉汽車，可以向任何拿到汽車電腦的人提供未加密的車主相關信息。

對此，特斯拉一名發言人稱：“特斯拉已經提供給客戶選項，來保護存儲在自己汽車上的個人數據，包括刪除個人數據和將'自定義設置'恢復為'出廠默認設置'的出廠重置選項，以及用於在向其他人員提供鑰匙時隱藏個人數據（以及其它功能）的“代客泊車模式”（Valet Mode）。”

對於新能源汽車來說，當前車企可以提供的解決方案沒能跟上用戶信息安全意識的提升，如何讓客戶不一味用讓渡隱私的方式來獲取便利，無論在技術上還是企業文化與價值觀上，新能源汽車企業都還有長路要走。

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from 超200億虧損之後 蔚來又陷“隱私洩漏”風波 via KKNEWS

[autochina]

NIO and Razer Jointly Launched ES6 Night Explorer Limited Edition #EV #NIO #NIOES6NightExplorer #Razer On August 2nd, NIO ES6 Night Explorer Edition jointly launched by NIO and Razer was officially launched on ChinaJoy Razer booth, the pre-subsidy price started at 467,800 yuan (~US$67,418), the main specifications are the same as NIO ES6 Performance Edition. At present, this model is limited to 88 units, which can be booked online from now on in China. NIO ES6 Night Explorer Edition The NIO ES6 Night Explorer Edition Vehicle is built on the NIO ES6 Performance Edition, equipping NIO Pilot, NOMI Mate, enhanced displays and other high-tech appointments. These familiar NIO markers are complemented by an exclusive Razer… Link: https://ift.tt/2YCyMlr — view on Instagram https://ift.tt/2YrhYTm

[tastydregs]

Nio launches driverless electric car concept – and plans to make it reality by 2020

Chinese brand Nio has announced it will bring a fully autonomous electric car to the market in the next three years, but has offered a preview of its plans with a concept vehicle on show at the SXSW event in Texas.

An evolution of the start-up NextEV, the Nio brand launched late last year with the EP9 supercar.

The company has now revealed its plans to make self-driving electric vehicles available to US consumers in 2020, and has used the Eve concept to demonstrate some of the features in development.

The car is completely designed around autonomy, with a living-room-like interior, voice-activated assistant and wrap-around augmented-reality screen.

"In 2015, commuters in the US spent over 8 billion hours in their cars commuting," said Nio's US CEO Padmasree Warrior. "Nio's autonomous electric cars will make your journey safe, productive and enjoyable."

"Our cars will be your companion and will know your needs. They will be a welcoming living space that moves you."

Eve is in line with similar autonomous vehicle concepts from Volkswagen and BMW, but unlike these brands, Nio has set itself a timeframe for bringing a version of its concept to market.

A key feature of the car at this concept stage is Nomi, the artificial intelligence that runs the vehicle. Nomi will automatically tailor the driving experience to what it has learnt about individual users.

Passengers can communicate with it through conversation, or  use controllers positioned within the car. They also have the option to use a smart windscreen, which extends from the dashboard across the roof, forming an interactive canopy.

The screen can be completely transparent, or it can be set to display information, imagery and controls as an overlay. Nio even suggests using it to stargaze, with an overlaid guide to the sky's constellations, while you drift off to sleep.

Related story

World's first driverless race car unveiled at MWC 2017

The sides of the car, meanwhile, can transform from opaque to transparent, depending on whether the occupants want to be sheltered from sight, or to enjoy any views around them.

Inside, the car is laid out to be more like a living space, with six seats that face each other rather than all looking forwards. The plushest of the chairs, positioned opposite a slim foldaway seat, reclines to allow a passenger to sleep more comfortably.

Another two have a folding table in between them so that passengers can work or play games during a trip, while the two seats at the front of the vehicle face forwards, and are best suited for passengers who wish to enjoy the view.

As a connected machine, Eve will be able to share intelligence and co-ordinate its movements with other smart vehicles, potentially creating a more efficient flow of traffic.

Like cars on the road today, it communicates with pedestrians and other human road users through its lighting. Eve's are slim, colour-coded strips attached to the four sides of the car.

Nio presented the Eve concept at the SXSW festival in Austin, Texas, which runs from 10 to 19 March 2017. The company joins a race among car manufacturers to be the first to bring fully driverless technology to the roads.

Google's Waymo is arguably winning, with its autonomous Chrysler minivan promised for release this year.

Related story

California moves to usher in driverless vehicles

Tesla's Elon Musk has estimated the company's fully self-driving vehicles will be ready in 2018, and in the meantime, its Autopilot technology is among the most advanced currently on the roads.

Meanwhile, the US state of California has proposed a new regulatory framework for autonomous cars, which would make it legal for driverless vehicles meeting the set safety requirements to use its roads.

Nio plans to begin testing its own driverless technology in the state soon, using the Autonomous Vehicle Testing Permit it was granted in October 2016.

[nehakhosla]

If this is the result of bringing artificial intelligence to the electric SUV of the future, count me out. from CNET News https://www.cnet.com/roadshow/news/nio-nomi-ai-china-deceased-pet-ev-suv-wtf/#ftag=CAD590a51e

[oreos-all-the-time-bramandsimon]

via CNET News

[jordanlaugeni-blog]

The Tesla of China or something different

Elon Musk and his company Tesla changed the car industry by trailblazing the production of Electric Vehicles. “The global electric vehicle market size was valued at $118,864.5 million in 2017, and is projected to reach $567,299.8 million by 2025, growing at a CAGR of 22.3% from 2018 to 2025.”

China, the world’s largest auto market, saw a huge influx of electric vehicle (EV) startups over the past 10 years. “According to Forbes, Chinese automakers churned out 680,000 all-electric cars, buses, and trucks in 2017, more than the rest of the world combined.”

In short, the future is EV and so far, China is taking advantage of it. So, what is this article all about? One specific Chinese EV company called NIO. The company has been labeled the Tesla of China. I’d like to compare the similarities and differences between the two companies and products. Lets organize this in the 4 P’s + Jordan’s other two P’s.

Product

Let’s start with exterior design. To get an idea of what the two products look like and their websites please look at the two websites here https://www.tesla.com/ and here https://www.nio.com/. What you’ll find is that the exterior design is very similar. Let’s call out the obvious when it comes to exterior design and car models Nio copied Tesla, hard! When it comes to their website look and feel the copied them too.

For the interior design it is very similar too. However, Nio added personality to its vehicle with an AI bot named Nomi. This bot can be seen in action here: https://www.youtube.com/watch?v=fhxi0BMAL0I. This addition I would say gives them a leg up on Tesla from a product standpoint just as Alexa gives a competitive advantage to Amazon.

For technical design, there is one key difference. Tesla uses charging stations while Nio uses swappable battery technology and an app to order on-demand new batteries. My thoughts, Nio learned from Tesla’s mistake which is that infrastructure can’t be changed overnight. I think in the short-run this is smart because they then can switch to charging technology after Tesla pays for the infrastructure change.

Placement

Nio is only sold in the high-end Chinese market, while Tesla is sold in the U.S., China, and around the world. This is an area where Tesla is winning and Nio is losing due to Tesla’s first mover advantage. The brand awareness of Tesla vs. Nio is far superior in the U.S. Moreover, Tesla takes a strong market share in china. Also, there is a large amount of competition in the EV industry in China vs. the U.S. The good news, Nio has some of the most prime real estate in Shangai to market their cars. Lastly, history has shown that what has been successful for combustion engines in China, usually is successful in the U.S. markets.

Price

Nio is priced at what would be equivalent to $65,000 in US while Tesla is priced at the equivalent $110,000 USD when you consider their car market pricing and proportion of budget spending on cars. This puts tesla at a more luxurious price point while Nio can squeeze some sales in the lower upper class of China.

Promotion

They have very similar promotional strategies, free energy. Nio offers free battery swaps for a year while Tesla offers free charging at any of its stations. They are both footing the bill or subsidizing the demand for Electric Vehicles to compete with combustible engines when they do this. In a sense, they are both pioneering the EV industry.

Production

I am adding production as a 5th P even though I don’t have the poetic license to do so. Anyways, how these cars are produced is a similar story to the swappable battery technology. What I mean is, Nio saw that Tesla is having a lot of trouble producing their own cars. As a result, they decided to partner with JAC a large auto manufacturing company in China to produce their vehicles. I think this was a brilliant move.

Politics

Mr. Elon musk has done a great job securing funds and grants from the government. Just recently Nevada offered $1.3 B in tax incentives to Tesla to build their battery plant there. “NIO is establishing a joint venture with a state-owned fund, Beijing E-Town International Investment and Development company (E-Town Capital), the company said during its first-quarter earnings conference call today (May 28). E-Town Capital will put 10 billion yuan ($1.45 billion) into NIO China, as the Beijing-based JV will be called, in exchange for a minority stake.” Moreover, China is starting to put a cap on the number of EV Start up permits that are issued which will give Nio protection in the Chinese market.

All said and done, Nio and Tesla are very similar. If Nio can break out of the financial distress they are in currently, they could become the Toyota to Tesla’s GM. We shall wait and see!

  https://technode.com/2019/10/09/nio-q3-delivery-promotion/

https://www.alliedmarketresearch.com/electric-vehicle-market

https://www.latimes.com/business/la-fi-hy-musk-subsidies-20150531-story.html

[cars4starters]

global electric vehicle company, NIO, and the leading global lifestyle brand for gamers, Razer, officially announced the beginning of a cross-platform partnership. As the first project in this partnership, the NIO ES6 Night Explorer Limited Edition Vehicle will make its debut at 2019 ChinaJoy at the Razer booth. Sales will begin today for the exclusive 88 custom units of this vehicle that fuses the outstanding performance of the NIO ES6 and the emblematic Razer color palette. During the exhibition, the NIO ES6 will also be the official car of the Razer eSports team.

The NIO ES6 inherits the design language of the NIO family of vehicles, with a stylish, sporty exterior and luxurious, high-tech interior. The NIO ES6 Night Explorer Edition Vehicle is built on the NIO ES6 Performance Edition, equipping NIO Pilot, NOMI Mate, enhanced displays and other high-tech appointments. These familiar NIO markers are complemented by an exclusive Razer design package that includes the classic Razer logo and trim, carbon fiber decals, green calipers, a custom rear emblem and design package. The starting price of the NIO ES6 Night Explorer Limited Edition Vehicle is 467,800 yuan.

The two companies will explore integrating Razer Chroma and Hue Lights and THX Spatial Audio with existing automotive technologies, bringing better quality and driving experiences to the discerning customer base of gamers through immersive ambient lighting effects and innovatively enhanced in-vehicle audio. NIO and Razer are devoted to creating a car dedicated to the influx of eSports players and enthusiasts.

The NIO ES6 Performance Edition has a maximum output of 544 hp, acceleration of 0-100km/h in 4.7 seconds and braking distance of 33.9 meters from 100-0km/h.

CHECKOUT: Another NIO hits the deck

CHECKOUT: Chinese reckon our cars on the nose

Nio buddies up with Razer #Aussie #carnews #carphotos #carreviews #cars4starters #notjustcars #NIO #Razer global electric vehicle company, NIO, and the leading global lifestyle brand for gamers, Razer, officially announced the beginning of a cross-platform partnership.

[ilimbilimcom]

NIO ve Razer, oyuncular için elektrik geçişini tanıttı

NIO ve Razer, oyuncular için elektrik geçişini tanıttı

Çinli NIO firması Razer markasıyla birlikte ChinaJoy fuarında elektrikli geçit ES6’nın siber spor odaklı versiyonunu gösterdi. Night Explorer Limited Edition’ı ismini aldı.

Otomobil Razer marka yeşil renkte boyanmış ve NOMI entelektüel asistanı ile donatılmıştır. Ayrıca yarı özerk bir sürüş sistemi olan NIO Pilot ve adaptif havalı süspansiyon da mevcuttur.

Çapraz akım toplam 544 beygir gücü ve…