#morrismotors

[renownusa]

The Great Becoming. @arturodrives #namethatfilm #E30M3 #MorrisMotors #E30 #M3 #Renown (at Morris Motors) https://www.instagram.com/p/CI3bvyPHO6u/?igshid=co49zklbyzp0

[pandemicblog]

Gender Roles: A Closer Look at a Vintage Car Ad (Iris)

Written by Iris Çağlayan

The print ad is a car advertisement published by “Morris Motors LTD” in the 1950s. The target audience of the advertisement is the family men from high socioeconomic class. The utilization of diction,ethos, and logos create a persuasive tone which appealed to the audience's both intellect and emotions. Hence, the audience is ensured that buying this car would be the investment that they would never regret, they would gain money while feeling comfortable.

Utilization of diction attracts the male of the family of the audience in question on differences that are attributed to gender . The first aspect that catches the attention is the chart located at the top. A dashed line divides the ad into 2 sections “Ladies Dept” and “Mainly for Men”. Although the space provided for each gender is equal, the “mainly” explicitly shows that the target audience is men. Furthermore, referring to women as “ladies” and “men” as “men” rather than gentlemen locate men to a superior position by highlighting that the primary audience is men. In a similar manner, right below the headline, the sub-headlines “What she looks for” and “ What he insists on”  are written. Accordingly, while “Insists on” connotes the features that the car must have , “looks for” connotes the good features that can be in the car. This strengthens that the target audience is men and this car has all the qualities he “insists on”. Hence, by positioning men superior to the women, the advertisement  primarily glorifies the male audience in order to make them feel a sense of strength and pride. Thus,  this sense of strength and pride - false superiority- is implicitly given to the male audience to persuade them to buy the car.  Through various elements of diction, the men portrayed superior to the women to persuade the main audience, men, for buying the car.

By utilizing pathos the editor aims to enhance masculinity of dominant male target audience.. The use of personal pronouns “your and “your Morris” create a sense of belonging to the audience. And,thus this sense of belonging is strengthened by depiction of family figures in the advertisement. As an example, the faces of the families are not visible to make the audience internalize the people in the advertisement.  Additionally , the headline “Together you will choose a”, together is in a larger font than the other words, emphasizing the sense of unity and thus, portrays the car as a family car, appealing to parental identity.Locating the brand’s name after this headline creates a sense of familiarity and entices customers into thinking that this car is associated with family unity by creating the feeling on the audience that if they buy the car their family will come “together”. By appealing to the emotions of the audience, the author aimed to create a sense of family unity and togetherness.

In addition to phatos,The  information with small puntos use logos by going into further detail in financial and legal aspects to create trust to the brand . The first suggestive sentence “Remember, too , your Morris is always worth more in resale value”. The words “worth more”  are written in an italicized font to emphasize the financial quality that contributes to the positive portrayal of the car by showing that this car would be a great investment that would be satisfactory in the long run which in the context of the time male’s main responsibility. More financial details are given in the chart under the men’s section stating like “up to 36 m.p.g.”, “0-70 m.p.h. in 45sec”. These statistical information appeal to logos by adding credibility for their claim regarding the car being a great investment. This contributes to the persuasive tone of the advertisement by creating trust to the brand. Furthermore, The “Twelve Months Warranty- and back up by B.M.C. service, the most comprehensive in Europe ” ensures that the warranty of the company offers is safe and unique. The usage of “the most” shows that by comparison to the other companies, Morris Motors offers the “most” useful and trustful warranty. By benefitting from a superlative , This comparison again appeals to the logic of the audience, increasing the credibility and trustworthiness of the facts that the ad states in return. All in all, utilization of logos by stating the financial and legal aspects persuaded the male audience that this car is a trustworthy economical option.

This advertisement published by Morris Motors Ltd focuses on selling their car by both addressing the emotions and logic of the audience with the use of diction, ethos and logos. The persuasive tone is created by enforcing the idea that the car is a great investment ,both financially and legally ,which will satisfy the whole family.

[carrogen-blog]

First Car Manufactured in India in 1957 Hindustan Motors (HM) Calcutta – technical collaboration with Morris Motors to manufacture Morris Oxford models that would later become HM Ambassador .. .. .. #carrogen #carrogenfacts #carrogencars #carrogenfacts #1957 #oldcars #ambassador #hindustanmotors #hm #firstcar #manufactured #indian #calcutta #morrismotors #factsmatter #facts #factsonly #factsonfacts #factsdaily #dailyfacts #instafacts #historyfacts #worldfacts #bigfacts #world #truth #cool #coolfacts @carrogen (at India) https://www.instagram.com/p/B_Ukl3rgFSw/?igshid=1hfz32ile4ay7

[varoun-r]

Got my hands on this 1952 Morris Minor by Morris Garrages pvt. Ltd. during a documentary shoot in Katni some months back. Sitting on the driver seat and feeling the old world charm in this 65 year old cabin, I felt how lucky I am to have experienced it first hand. Here's a piece of history behind this series 2 (I feel so) Morris Minor, which has also been the best seller saloon cars in its age. { 1/3} The post-war recovery was beginning to take hold during 1947 when project 'Mosquito' was eventually developed into the Morris Minor and announced at the October 1948 Earls Court Motor Show. Arguably the most important car at the Show, the £359 Morris Minor was an attractive, low-priced, all British, small family car, destined to be in production for the next 23 years. Alec Issigonis had designed a masterpiece that had sharp handling and plenty of room inside, over and above the prewar Morris 8 and 10 that it replaced. The Minor was to be a best-selling car with 1,303,301 units sold.  {2/3} The first MM Series 'split screen' models (1948-52) sold 176,002 units and were initially powered by a 918cc 4-cylinder side-valve engine. A modest 27bhp at 4000rpm provided a 62mph top speed, with 60mph coming up in 36.5 seconds. Power was not sufficient though and was soon to be increased. Alongside the saloon was the MM Tourer, produced until 1953, which is now a very rare find. More in the comment section. Source [ https://www.hagertyinsurance.co.uk ] #instacar #drivetastefully #carsofinstagram #drivevintage #cars #classiccars #automativedaily #petrolicious #joyofmachine #morrisminor #morrismotors #pawn #oldworldcharm #vintagecar #instabest_photography #desi_diaries #desiframes #livinglocal #wphofficial #i_u_p #filmmakerslife #clickshotindia #varoun_r #justlikevaroun_r #thetravelerfrombhopal #unusualfinds #discoverglobe #exploretocreate #ontheroad @mgmotorin @shutterbugsofficial @shuttersofindia @shutterhub.india @rang_of_photography @the_indian_photographs @visuals.of.india @colours.of.india @india_undiscovered @budding_photographers_of_india @snapseed.in @snapseed.mob @yourshot_india @instabest_photography @_instaindia_ @stories.of.india (at Katni) https://www.instagram.com/varoun_r/p/Bw6JdMwg36N/?utm_source=ig_tumblr_share&igshid=10ze624wvlx43

[bangkokbong]

The quintessential #yellowcab of #kolkata The Hindustan Ambassador was an automobile manufactured by Hindustan Motors of India. It was in production from 1958 to 2014 with few improvements and changes over its production lifetime. The Ambassador was based on the Morris Oxford series III model, first made by #morrismotors at Cowley, Oxford in the United Kingdom from 1956 to 1959. On 11 February 2017, Hindustan Motors executed an agreement with PSA Group for the sale of the #ambassador brand, including the trademarks. Despite its #british origins, the Ambassador is considered as a definitive Indian car and is fondly called the "king of Indian roads". The automobile was manufactured by Hindustan Motors at its Uttarpara plant near Kolkata, West Bengal. #nostlagia #sliceofhistory #automotivegramm #storiesofkolkata (at Kolkata)

[therearesomanybeauties]

A holiday day at #nuffieldplace #dayout #dayoff @nationaltrust #nuffield #morris #morrismotors (at National Trust, Nuffield Place)

[renownusa]

Fam for life. @negative_camber Gotta come see the constantly evolving fleet soon. 🙏🏼 #Renown #MorrisMotors (at Renownusa.com San Francisco)