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Strategic Marketing Messages: 3 Essential Elements for Deep Client Connection Ready to transform your marketing messages from generic to genuinely compelling? In this value-packed episode, host Sophie Zollmann explores the three essential elements that turn ordinary marketing communication into powerful tools for connection and conversion. Discover how to develop deep understanding of your audience's pain points and aspirations that goes beyond surface-level demographics. Learn how to position your unique value in ways that bridge the gap between current challenges and desired outcomes. Understand how to craft emotional, aspirational calls to action that feel like natural steps toward transformation. This episode reveals why effective marketing messages must balance both logic and emotion to create meaningful connections. We dive deep into creating messaging frameworks that build trust and relationships over time. Perfect for established service providers who want to elevate their marketing communication from promotional to transformational. Walk away understanding how to create marketing messages that resonate deeply with your ideal clients. Learn to develop communication strategies that turn your expertise into compelling narratives that drive genuine connection and conversion. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram, Twitter and click here and tell us your story. WordofMomRadio.com - sharing the wisdom of women, in business and in life. #MarketingStrategy #MessageStrategy #BusinessGrowth #ClientCommunication #ValueProposition #BusinessStrategy #ProfessionalServices #MarketingCommunication #MessageOptimization #BusinessDevelopment #ClientEngagement #GrowthStrategy #BusinessSuccess #MarketingSuccess #ProfessionalGrowth #CommunicationStrategy #BusinessLeadership #MarketingMessage #ClientConnection #MessageSuccess1
#businessdevelopment#businessgrowth#businessleadership#businessstrategy#businesssuccess#clientcommunication#clientconnection#clientengagement#communicationstrategy#growthstrategy#marketingcommunication#marketingmessage#marketingstrategy#marketingsuccess#messageoptimization#messagestrategy#messagesuccess#professionalgrowth#professionalservices#valueproposition
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Bud Light... - A campaign that backfired. They told their customers that “No” doesn’t necessarily mean no. They even created a "clever" slogan: “The perfect beer for removing ‘no’ from your vocabulary for the night.” Of course for ladies who have been taken advantage of or had their drinks spiked on a night out, this was not as appealing of a #marketingmessage as Bud thought.
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How can you make your business stand out? Define your target audience! 🎯👀 #MarketingMessage #TeamBuildingChallenge #Botsii
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𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 𝗚𝗲𝘁𝘀 𝗙𝗮𝗻𝘁𝗮𝘀𝘁𝗶𝗰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀! Direct Mail Gets MORE Attention than any other kind of direct response marketing campaign. Because your audience is overwhelmed with ads – Like zombies they scroll past 99% of whatever shows up on their screen… Because they often see 5,000 ads every day… (And then skim hundreds of emails in their inbox) Your audience spends about a second reviewing each ad online… Yet, they’ll spend about 40 seconds reading an unaddressed letter. One reason for this is – other ads aren’t competing with yours… When they hold your letter in their hands. 𝗧𝗵𝗶𝘀 𝗘𝘅𝘁𝗿𝗮 𝗧𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗠𝗮𝗶𝗹𝗲𝗿 𝗠𝗲𝗮𝗻𝘀 𝗠𝗼𝗿𝗲 𝗕𝘂𝘆𝘀 – 𝗔𝗻𝗱 𝗜𝘁’𝘀 𝗛𝗼𝘄 𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 𝗚𝗲𝘁𝘀 𝟯𝟬𝗫 𝘁𝗵𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗥𝗮𝘁𝗲 𝗼𝗳 𝗘𝗺𝗮𝗶𝗹𝘀. As an extra bonus - A physical sales letter can also increase your credibility. Because the more senses you stimulate with your message, (eyes, ears, nose, taste, hands…) the more likely your audience is going to connect with your message… And the more they connect with your message – The more likely they are to buy what you offer them… Direct Mail reaches one sense, no other marketing method can – The sense of touch. Giving you what Steve Forbes has called – “Tactile credibility.” It’s credibility only a physical connection with your message can give you. This is why it’s important to print thick and hefty business cards. Because it shows you are solid and not flimsy. So, if you’ve been wondering how to wake up your zombie audience and get them excited about your ads – Consider sending a new sales letter to them in the mail. 𝗣.𝗦. If you’d like to learn more about this (so you can write this up yourself or you are thinking about hiring me to do it for you). Comment below – 𝗦𝗲𝗻𝗱 𝗠𝗲 𝗬𝗼𝘂𝗿 𝗙𝗥𝗘𝗘 𝗣𝗗𝗙. #DirectMail #Copywriting #Accounting #MarketingMessage (at Phoenix, Arizona) https://www.instagram.com/p/Cl31LUQrOcu/?igshid=NGJjMDIxMWI=
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#HappyFriday People don’t buy features, they buy benefits. Features answer the question what is it? Benefits answer the question what’s in it for me? 𝑷𝒆𝒐𝒑𝒍𝒆 𝒉𝒂𝒗𝒆 𝒍𝒊𝒕𝒕𝒍𝒆 𝒊𝒏𝒕𝒆𝒓����𝒔𝒕 𝒊𝒏 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒊𝒏𝒈 𝒂 𝒃𝒆𝒅. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆𝒚 𝒘𝒂𝒏𝒕 𝒊𝒔 𝒂 𝒈𝒐𝒐𝒅 𝒏𝒊𝒈𝒉𝒕’𝒔 𝒔𝒍𝒆𝒆𝒑. 👉 Features are characteristics that your product or service does or has. 👉 Benefits are the reasons customers buy the product or service #salescoaching #marketingmessage #howtosell #evantzivanakis #sellingisnottelling https://www.instagram.com/p/CNtQdqOHxg6/?igshid=1hiqn9bzc1pt8
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Text-to-Donate, Run your Charity Campaign with Text Marketing| Non-profit organizations; https://expt.io/pr5vVi
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WhatsApp Marketing by Little Abs Marketing. Share your offers and business details with your clients in one go. Contact @littleabsmarketing . www.littleabsmarketing.in 9988975577 | 8054003985 . ___________________________________ #whatsappmarketing #whatsappgroup #whatsappchat #whatsapp_status #whatsappstatusvideo #whatsappvideo #storywhatsapp #whatsappbusiness #businessstrategy #whatsappoffer #messaging #marketingmessage #bulkmessages #bulksms #smsmarketing #marketingbrasil #marketingcoach #digitalmarketingexpert #digitalmarketingstrategy #digitalmarketingtips #digitalmarketingagency #digitalmarketingservices #digitalmarketingstrategist #digitalmediamarketing #webdesigning #graphicdesigninspiration (at Chandigarh, India) https://www.instagram.com/p/B_2Z0-9paWo/?igshid=cas0bao0hrwu
#whatsappmarketing#whatsappgroup#whatsappchat#whatsapp_status#whatsappstatusvideo#whatsappvideo#storywhatsapp#whatsappbusiness#businessstrategy#whatsappoffer#messaging#marketingmessage#bulkmessages#bulksms#smsmarketing#marketingbrasil#marketingcoach#digitalmarketingexpert#digitalmarketingstrategy#digitalmarketingtips#digitalmarketingagency#digitalmarketingservices#digitalmarketingstrategist#digitalmediamarketing#webdesigning#graphicdesigninspiration
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Sample SMS Marketing Messages to Dial in your New Campaign!
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Are your words attracting or repelling? Like it or hate it, you've got seconds to make it count. .. #marketingmadeeasy #marketmybusiness #marketyourbusiness #marketyourself #marketingmessage #powerfulmessage #yourmessage #salestips #sellingmadeeasy #sellyourself #attractionmarketing #attractyourtribe #keepitbrief #keepitsimple https://www.instagram.com/p/Bz87a3hnBYZ/?igshid=1450iyezl3xoe
#marketingmadeeasy#marketmybusiness#marketyourbusiness#marketyourself#marketingmessage#powerfulmessage#yourmessage#salestips#sellingmadeeasy#sellyourself#attractionmarketing#attractyourtribe#keepitbrief#keepitsimple
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#Multi-channel #digitalmarketing is the #solution many #businessowners can rely on, utilizing various #marketing platforms to get their #branding and #marketingmessage across to #targetedcustomers – how, when and where their audiences chose to be. With more than 50 billion #devices getting #internet-connected by the year #2020, #business owners simply could not afford to ignore this #marketingstrategy – or they’ll risk putting their #businesses in peril. Josh French I Cox Local Solutions www.cmglocalsolutions.com #CoxMediaGroup #CoxLocalSolutions #tulsa #tulsaoklahoma #Oklahoma #oklahomacity #Arkansas #TodaysDigitalMarketingWorld (at Tulsa, Oklahoma)
#branding#marketingmessage#coxmediagroup#internet#targetedcustomers#solution#arkansas#multi#businesses#coxlocalsolutions#businessowners#marketing#oklahoma#tulsaoklahoma#2020#todaysdigitalmarketingworld#business#digitalmarketing#oklahomacity#devices#tulsa#marketingstrategy
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Get creative with your design by using contrasting fonts, images that flow off the page, and type on diagonal or curved lines.
If your message is clear and readable, the more creative you get, the more your marketing message stands out from your competitors.
#AGMSolutions #MarketingSolutions #MarketingAgency #MarketingMessage #Design #Creativity #StandOut #Branding #BrandIdentity #Designer #GraphicDesigner #MarketingTipMonday
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How can you make your business stand out? Define your target audience! 🎯👀 #MarketingMessage #TeamBuildingChallenge #Botsii
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𝟯 𝗕𝗶𝗴 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗠𝗼𝘀𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗪𝗶𝗹𝗹 𝗦𝗮𝘆 “𝗡𝗼!” 𝟭. 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄, 𝗹𝗶𝗸𝗲, 𝗼𝗿 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂 (𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁). Perhaps your audience is uninformed – and they don’t realize they have a problem. And if they do, they don’t know about your solution. • So gain their trust by writing about their problem with empathy… • Share an emotionally charged story of the pain they are dealing with. • Then offer your solution. Be sure to remind them what they miss out on without your solution… Remember that many purchases result from your level of empathy. 𝟮. 𝗧𝗵𝗲𝘆 𝗷𝘂𝘀𝘁 𝗱𝗼𝗻’𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 �� 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺. Sometimes the audience is unaware of the problem – and many of the solutions. They’ve been around the block, tried and failed over and over. So they only want to hear from someone with more experience. Someone who is an authority. With a unique solution that might work for them. So cite sources and share customer testimonials to build belief in your product and service. 𝟯. 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝗶𝗻 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Like No. 2 yet this audience is more aware of the problems and solutions out there. They might want what you have – yet don’t know if your solution will work for them, personally. So how do you move them into a more confident space, where they purchase your product? Personalize the experience. Speak directly to them. Ask more questions… Give them custom answers… Build their confidence in you - and in their ability to get results. Remember the best offers address the reasons people say, “No.” 👍🏻 𝗧𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄, 𝗹𝗶𝗸𝗲 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂. #Sales #Marketing #Business #Confidence #Trust #Success #EffectiveAdvertising #Persuasion #DirectResponse #NLP #Framing #MoreSales #SalesSuccess #SalesPsychology #EffectiveAds #CoryMolloy #JoniMolloy #SalesFunnel #MarketingMessage #Entreprenuer #CreativeDirector #MarketingStrategy #CopywritingTips #LandingPages #Copywriter (at Phoenix, Arizona) https://www.instagram.com/p/Cf4uvbePb5R/?igshid=NGJjMDIxMWI=
#sales#marketing#business#confidence#trust#success#effectiveadvertising#persuasion#directresponse#nlp#framing#moresales#salessuccess#salespsychology#effectiveads#corymolloy#jonimolloy#salesfunnel#marketingmessage#entreprenuer#creativedirector#marketingstrategy#copywritingtips#landingpages#copywriter
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Is your marketing content resonating well with your target audience? Learn How AI Can Determine if Media Content Resonates With Target Audiences at this month's EMPOWER meetup, Nov. 9th, at 12pm PST, with Special Guest, Indranil Mukherjee, CEO of Emozo Labs Come network and mastermind with fellow forward-thinking, heart-centered entrepreneurs at the upcoming EMPOWER - Tech With Heart Networking event. The Tech With Heart Network (nonprofit) focuses on empowering entrepreneurs to embrace technologies, systems, and growth strategies that will keep them competitive and relevant for long term business success. Using technology in your business is a must these days, but HOW you use technology is what is really important. Let's discuss how to use technology in a way that enhances and deepens our human relationships. Join the discussion, get answers to your questions, and make some great friends along the way. Register for free to save your seat: https://zoom.us/.../tJwqd-CqrjIrGNBxnDL7Zbl8Q4E4TzLyYMuL #ai #marketingmessage #videomarketing #targetaudience #resonating #tech_w_heart #emozo
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Have you looked at this election through the eyes of TAXES and the effect of taxes on your income and investments?⠀ ⠀ Think about it...⠀ ⠀ Can your boss give you a raise if he has to pay more in taxes?⠀ ⠀ Hey employers can you give your employees a raise if you have to pay a higher tax rate?⠀ ⠀ If you have more taxes taken out of your paycheck how much harder will it be for you to get ahead?⠀ ⠀ If your paychecks are smaller due to higher taxes won't it be harder to put more away for retirement?⠀ ⠀ Will your retirement accounts be able to do as well if they cut dividends due to lower profits from paying more in taxes?⠀ ⠀ How many fewer people will want to start a business knowing tax rates would go up significantly?⠀ ⠀ Those of you living off your retirement accounts, how well will you survive if your dividends are cut in half?⠀ ⠀ TAXES are only one difference in this election. You may believe that your taxes won't go up in a new administration but no matter how you slice it if all the current tax advantages are eliminated. YOUR TAXES WILL GO UP!!!⠀ ⠀ Just look at the last administration when gas prices were double the amount they are now... Where you not complaining or upset over it. Well, that would return and your paycheck would be smaller to boot. Be SMART think about your WALLET even if for no other good reason in your opinion and keep the current administration so they can keep making things better for all Americans.⠀ ⠀ #ComparingTaxPlans #ComparingTaxPolicy #BidenVsTrump #TrumpVsBiden #ProBusiness #ProAmerican #ProAmerica #AmericaFirst #Politics #Political #Election #Election2020 #Taxes #Taxes2020 #IncomeTax #CapitalGains #Dividends #Payroll #Voting #Vote #Voter #Voters #GoVote #GoVote2020 @MidwestMarketingAgency #MidwestMarketingAgency #Marketing #Branding #SocialMedia #SocialMediaMarketing #MarketingMessage https://www.instagram.com/p/CG5gqKBj_KA/?igshid=2n8znntp6r26
#comparingtaxplans#comparingtaxpolicy#bidenvstrump#trumpvsbiden#probusiness#proamerican#proamerica#americafirst#politics#political#election#election2020#taxes#taxes2020#incometax#capitalgains#dividends#payroll#voting#vote#voter#voters#govote#govote2020#midwestmarketingagency#marketing#branding#socialmedia#socialmediamarketing#marketingmessage
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Would you like help crafting your perfect #MarketingMessages? We're offering you a #FreeMarketingConsultation at FreeMarketingConsultation dot com #BusinessBooks #SocialMediaMarketing #MarketingCoaches #BusinessCoaches #SmallBusinessMarketing #HumanResources https://instagr.am/p/CEqFob2nF6Z/
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