#directmail

[mdatalists]

AD Marketing Ltd is a leading provider of high-quality marketing data solutions for businesses in the United Kingdom. For more information visit > marketingdatalists.co.uk

[corymolloy]

𝗧𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗽𝗲𝗲𝗱 𝗗𝗮𝘁𝗶𝗻𝗴 𝗘𝗿𝗮 𝗜𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. It’s a group event where you spend a brief five minutes (one on one) with a man or woman you might want to date – You go from table to table when the timer beeps to introduce yourself, yet you are not obligated to date them. When you do find someone you like – you ask for their phone number so you can set up a date. Have you seen this in marketing? This is what I call – “Churn and burn” marketing… It was the kind of marketing that happened when the Internet was new. Dot coms would create and sell cheap products and they burned through their clients like speed dating. This high turnover rate was possible because online advertising was affordable… The algorithms were simple… You had little competition… And it was easy to get seen. The easy money attracted big claims and big lies by some marketers… And there was very little if any accountability. The new Internet became “The Wild West of Marketing.” It was a time of easy growth and limited responsibility. Yet those days have come to an end… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗯𝘂𝘆𝗲𝗿𝘀 𝗲𝘅𝗽𝗲𝗰𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. And government is finally stepping in to stop the bad actors. If you’d like to read more of the article – you’ll find the link below. #CoryMolloy #DirectMail #Marketing #Sales #Business #GrowYourBusiness #DigitalMarketing #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CnkAxrKpvgt/?igshid=NGJjMDIxMWI=

[floridacustommerch]

Guess Who Sent Us Something in the Mail? You Might Never Guess It!

That’s right—Amazon, the king of digital marketing, sent us something in the mail. A physical, printed catalog.

[mailbulkaddress]

How Do Wrong Addresses Cost Your Business in General?

Incorrect addresses can have a profound impact on businesses, leading to a cascade of negative consequences. From financial losses to damaged customer relationships, the cost of wrong addresses extends beyond simple misdeliveries. In this article, we will delve into how incorrect addresses affect businesses and why addressing this issue is crucial.

Financial Impact

Increased Shipping Costs: When a package is sent to an incorrect address, it often gets returned to the sender, leading to double shipping costs. Additionally, correcting and resending the package incurs further expenses.

Return Processing Costs: Handling returns involves labor, warehousing, and administrative costs. These expenses add up quickly, especially for businesses with high volumes of shipments.

Lost Revenue: When customers do not receive their orders on time, they may cancel their purchase or choose not to do business with the company again. This loss of sales can significantly impact revenue.

Inventory Management Issues: Returned items can complicate inventory management, leading to discrepancies and inefficiencies in stock control.

Operational Inefficiencies

Time Consumption: Manually correcting address errors is time-consuming and diverts resources from other critical business functions. This inefficiency can slow down operations and reduce overall productivity.

System Disruptions: Incorrect addresses can lead to data inconsistencies within systems, causing disruptions in various business processes such as order processing, billing, and customer relationship management.

Increased Customer Service Burden: Customer service teams often bear the brunt of address errors, handling complaints, processing refunds, and managing redeliveries. This additional workload can strain resources and reduce the quality of customer support.

Customer Satisfaction

Delayed Deliveries: One of the most immediate consequences of incorrect addresses is delayed deliveries. Customers expect timely receipt of their orders, and delays can lead to dissatisfaction and frustration.

Negative Brand Perception: Consistent delivery issues can damage a brand's reputation. Customers who experience problems are likely to share their negative experiences, impacting word-of-mouth referrals and online reviews.

Customer Churn: High levels of dissatisfaction can lead to increased customer churn. Retaining existing customers is significantly more cost-effective than acquiring new ones, so high churn rates can be detrimental to business growth.

Legal and Compliance Issues

Regulatory Penalties: In some industries, maintaining accurate customer records is a regulatory requirement. Non-compliance can result in hefty fines and legal penalties.

Data Protection: Incorrect addresses can lead to breaches in data protection laws, especially if sensitive information is sent to the wrong recipient. This can result in legal action and loss of customer trust.

Mitigating the Impact of Wrong Addresses

To mitigate the adverse effects of incorrect addresses, businesses can implement several strategies:

Address Validation Tools: Utilizing address validation software ensures that addresses are correct at the point of entry, reducing the likelihood of errors.

Regular Data Cleansing: Periodic data cleansing helps maintain the accuracy of customer records by identifying and correcting outdated or incorrect addresses.

Customer Verification: Implementing verification steps during the checkout process, such as address confirmation prompts, can catch errors before they affect deliveries.

Training and Education: Educating staff on the importance of accurate address data and training them to spot potential errors can improve data quality.

Feedback Mechanisms: Encourage customers to provide feedback on their delivery experience. This can help identify recurring issues and areas for improvement.

Conclusion

Incorrect addresses are more than just a minor inconvenience; they can have substantial financial, operational, and reputational repercussions for businesses. By understanding the costs associated with wrong addresses and implementing effective solutions such as address validation tools and regular data maintenance, businesses can significantly reduce these risks. Investing in accurate address management is not just about improving logistics; it's about enhancing customer satisfaction, protecting your brand, and ensuring long-term business success.

SITES WE SUPPORT

Mail Bulk Address – ​​​Wix

[datadale]

FEMA Mailings Miss the Mark

[bestdirectmailingapis]

What is Postal API?

A postal API, also referred to as snail mail API or address validation API, is an application programming interface that allows software developers to verify postal information automatically and efficiently. It is used to integrate with websites, databases and CRMs to ensure high-quality data and prevent costly mistakes that could result in lost packages or delayed deliveries.

The USPS offers a suite of postal APIs including an address lookup API, ZIP Code API and more. However, their API is not very well documented and has frequent downtimes. Melissa and Loqate are two other popular providers of postal APIs that offer more reliable services. Both provide a rich set of functionality, including address standardization and validation, and offer a variety of languages and platforms to choose from.

Postal APIs help businesses automate their day-to-day mailing activities and conduct direct mail campaigns confidently without any manual effort. They can also be used to process transactional and financial documents. They eliminate the need for hardware to create and print labels, thereby saving on maintenance costs and space requirements. Moreover, they can be used to generate labels for different shipping operations such as international transport and product returns, thus ensuring that your documents, checks, invoices and marketing items reach their destination on time.

A good postal API should be able to provide robust, reliable and flexible integrations with a wide range of systems. It should offer easy-to-use documentation and a stellar official SDK in multiple languages including Python, JavaScript, C#, iOS and others. It should also provide a variety of test modes and a self-service portal to troubleshoot errors and bugs.

SITES WE SUPPORT

Direct Mailing APIs – Wix

[printsnailmailapis]

Direct Mail Response Rates Top the List

Within the vast ocean of marketing strategies, one indisputable figure presides as a captivating encounter: an astounding 5.3% response rate for direct mail, as compared to a meager 0.6% for email. This commanding statistic exemplifies the enduring power and efficacy of physical mail, beckoning marketers to harness its exceptional potential as a key component of their digital-first campaigns.

Postcards continue to be the most effective type of direct mail, with an average response rate of 5.7%, according to the DMA. And it’s no wonder: their small size makes them easy to spot in a crowded mailbox, while their reversible design enables recipients to easily mark their responses (or write notes).

While it’s true that response rates are an important metric to keep in mind when measuring the health of your direct mail campaign, don’t forget to pay attention to the quality of those responses—the number and type of customers you gain as a result of your mailing will determine how profitable your efforts will be. To make the most of your campaign, consider leveraging a digital tool like QR codes to track responses and drive traffic to your website or mobile app.

The best way to boost the effectiveness of your direct mail campaign is by personalizing it. Studies show that personalized messages generate a 135% higher response rate than non-personalized campaigns, making them an indisputable go-to for any marketer looking to elevate their direct mail strategy. And with platforms like Lob’s simple, automated approach to personalized direct mail, it’s never been easier or more cost-effective to do just that.

SITES WE SUPPORT

Print Snail Mail APIs – ​Wix

[abmcertifiedrates]

How Long Will The USPS Hold Onto Your Certified Mail?

If your business sends out a lot of Certified Mail, you might want to consider setting up USPS’ Hold Mail service. This allows the Post Office to hold undelivered certified mail for up to 30 days at a local post office until the recipient picks it up.

You can set up the hold online or over the phone with the Post Office. The process is relatively easy and you’ll get a confirmation number if you do it online. This will allow you to track the status of your certified mail in real-time. You can even extend the hold time if you need to, though you’ll need the confirmation number in order to do so.

Unfortunately, the recipient can’t pick up the mail without a slip. USPS won’t hand over the mailer unless they have proof of identity, such as a government-issued photo ID, driver’s license or university ID card. This is why it’s important for the recipient to keep their delivery reminder slips.

If a person doesn’t pick up their certified mail, the postal carrier will return it to the post office. They can stay at the post office for up to 15 days for an authorized recipient to come in and claim them if they have a valid ID. After that, they will be returned to the sender. This can have a negative impact on the recipient, especially if it contains an invoice that needs to be paid ASAP. To avoid this, it’s important to get your mail in the hands of an e-commerce fulfillment company, such as Red Stag Fulfillment, as soon as possible.

SITES WE SUPPORT

ABM Certified Rates – Wix

[apifordirectmailing]

Direct Mail Personalization Charges

Direct mail is a type of marketing strategy that involves sending physical letters, brochures, postcards, and other mailers to potential and current customers. It is used in both B2C and B2B marketing, although it is more common with consumers.

Direct mail personalization can help boost response rates for your campaigns. Adding a personalized element to your mailings (such as including the recipient’s name) can increase response rates by 135%. This type of personalization can be accomplished through Variable Data Printing or by using PURLs (personalized URLs). Both methods require additional time and cost for printing, but can significantly increase your ROI compared to generic mailings.

A key component of successful direct mail marketing is having a reliable mailing list. The list should be segmented into different groups based on demographic, geographic, and behavioral factors. This helps businesses hyper-target their resources and messaging to the most relevant audience. It also allows for the use of triggered and smart send campaigns that pull lists directly from CRMs and marketing automation tools.

Direct mail is an effective way to keep your brand top of mind for your audience. Pairing it with digital marketing efforts can create multi-touchpoints across multiple communication channels and increase the chances of converting leads into customers. Mailers that provide value to the recipient are also more likely to be retained and even shared, which can increase your reach and brand visibility.

SITES WE SUPPORT

API For Direct Mailing – Wix

[sendletterapi]

How to Use the Pingen API to Create and Send Letters for Print & Mail

Pingen revolutionises the letter mailing process by allowing you to automatically generate and send letters for print & mail. Whether you’re sending transactional, compliance, or marketing letters, Pingen automates the entire process for you. The result is higher ROI, better brand awareness and increased customer retention. Easily integrate our direct mail API into your software solution and benefit from our reliable printers, postal service partners, and a high-quality mailing experience.

The letter_content parameter allows you to specify the type and value of your content. It can be used to include attachments (such as PDF or Microsoft Word documents) or to define other types of letter content such as a special text box or personalized greeting.

If the letter is being sent as registered mail, you must provide the extra_services value of "registered" in the create letter api request. Adding this option will result in a different set of scan events, as well as a unique carrier tracking link.

To ensure the security of your letter contents, you must use SSL encryption on your API request. Using a certificate with an issuer recognized by the Postal Service will help to ensure that your letters are not intercepted.

The api_token is a unique identifier for your API request, used to authenticate the request. It is recommended that you do not share this token with untrusted users.

The date and time at which you want your email to be delivered. This may be overridden by the send_at parameter set at the personalizations level. It is recommended that you schedule delivery for off-peak times, as this will reduce deferral rates due to high traffic.

SITES WE SUPPORT

Send Letter Api – Blogger

[corymolloy]

𝗬𝗼𝘂𝗿 𝗠𝗼𝗻𝗲𝘆-𝗠𝗮𝗸𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲 𝗙𝗼𝗿 𝟮𝟬𝟮𝟯 In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of their revenue). So, they weren’t going away… Reed Hastings was so upset about it; he started his own company – Where you could rent as many videos as you wanted for a monthly subscription. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗮𝗿𝘁 𝘄𝗮𝘀 – 𝗻𝗼𝗯𝗼𝗱𝘆 𝗴𝗼𝘁 𝗹𝗮𝘁𝗲 𝗳𝗲𝗲𝘀! And when the Internet got bigger, their mail-order subscription service provided video streaming to their customers. Yes, I’m talking about the corporate giant, Netflix. Like many other companies, we know today – 𝗧𝗵𝗲𝘆 𝘀𝘂𝗿𝘃𝗶𝘃𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗲𝗺𝗯𝗿𝗮𝗰𝗲𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗲… Meanwhile, Blockbuster was too big for its britches to adopt the technology… Yet in 2000 they had the opportunity to buy Netflix for $50 million – A mistake, I’m sure they regret to this day. 𝗪𝗵𝗮𝘁 𝗕𝗜𝗚 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗔𝗿𝗲 𝗖𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟯? Because things are shifting again… And we just had enormous changes: • Shutdowns • Bankruptcy • Broken Supply-Chains While Your business may have weathered a few storms. What else is coming? And are you ready? In the 90s some said: The Internet is a fad… Well, they were wrong, and it cost them. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗲𝗲 𝘁𝗵𝗲 𝘁𝗿𝗲𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗱𝗼𝗲𝘀 – 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝗮 𝘀𝘁𝗼𝗿𝗺, 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗿𝗶𝗱𝗲 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗺 𝘄𝗮𝘃𝗲𝘀 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! For example: In 1996, I was one of the first entrepreneurs to get creatine into the market and it did fantastic. When you find the right wave to ride, you can come out on top. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗘𝘅𝗽𝗲𝗰𝘁 𝗧𝗵𝗶𝘀 𝗬𝗲𝗮𝗿 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁… #CoryMolloy #DirectMail #Sales #Marketing #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Cne_SY9vo70/?igshid=NGJjMDIxMWI=

[floridacustommerch]

Using the Three-Prong Approach to Growing Your Business: Voice, Digital, and Tangible Strategies

[mailbulkaddress]

Bulk Address Validation Tool

In the modern age of e-commerce and digital marketing, ensuring the accuracy of address data is paramount. One of the most efficient ways to achieve this is through the use of a bulk address validation tool. This tool allows businesses to verify and correct large volumes of address data in one go, significantly enhancing operational efficiency and customer satisfaction. In this article, we will explore the benefits, functionality, and applications of bulk address validation tools, highlighting their importance in today's business landscape.

What is a Bulk Address Validation Tool?

A bulk address validation tool is a software application designed to verify and correct multiple addresses at once. It cross-references addresses against a comprehensive database, ensuring they are accurate and complete. These tools can handle vast amounts of data, making them ideal for businesses that deal with large-scale mailings, customer databases, or any scenario where address accuracy is crucial.

Key Features of Bulk Address Validation Tools

Data Cleansing: These tools not only validate addresses but also standardize them according to postal standards. This includes correcting misspellings, abbreviations, and formatting issues.

Geocoding: Many bulk address validation tools provide geocoding capabilities, which assign geographic coordinates to an address. This is particularly useful for logistics and delivery services.

Integration: Modern bulk address validation tools can integrate seamlessly with CRM systems, e-commerce platforms, and other databases, allowing for real-time address validation.

International Support: For businesses operating globally, these tools often support address validation for multiple countries, adhering to various international postal standards.

Batch Processing: The ability to process thousands of addresses in one batch is a key feature, saving time and reducing manual effort.

Benefits of Using Bulk Address Validation Tools

Cost Savings: Incorrect addresses can lead to undelivered mail, return shipments, and additional administrative costs. Address validation reduces these errors, leading to significant cost savings.

Enhanced Customer Satisfaction: Accurate address data ensures that deliveries reach customers on time, improving overall customer experience and satisfaction.

Operational Efficiency: Automated validation reduces the need for manual data entry and correction, streamlining operations and freeing up resources for other tasks.

Improved Data Quality: Consistent and accurate address data enhances the quality of your database, leading to better analytics and decision-making.

Compliance and Security: Ensuring address data is correct can help businesses comply with regulatory requirements and reduce the risk of fraud.

Applications of Bulk Address Validation Tools

E-commerce: Online retailers can use these tools to ensure customer addresses are correct at the point of entry, reducing shipping errors and returns.

Marketing: For businesses that rely on direct mail campaigns, validated addresses ensure that promotional materials reach the intended recipients, increasing campaign effectiveness.

Logistics and Delivery Services: Accurate addresses are crucial for logistics companies to optimize routes and ensure timely deliveries.

Financial Services: Banks and insurance companies can use address validation to verify customer information, reducing fraud and ensuring compliance with regulatory standards.

Government and Public Services: Government agencies can maintain accurate records for citizens, ensuring efficient service delivery and communication.

Choosing the Right Bulk Address Validation Tool

When selecting a bulk address validation tool, consider the following factors:

Accuracy and Reliability: Look for tools with high accuracy rates and a reliable database.

Ease of Use: The tool should be user-friendly and easy to integrate with your existing systems.

Scalability: Ensure the tool can handle your volume of data and scale as your business grows.

Cost: Consider the pricing model and ensure it fits within your budget.

Customer Support: Choose a provider that offers robust customer support and ongoing updates.

SITES WE SUPPORT

Mail Bulk Address – ​​​Wix

[directtrackmail]

How to Measure Direct Distance on Google Maps

Google’s map app is one of the most useful tools on the web. From showing COVID-19 vaccination centers to helping you find the closest store, there’s almost nothing it can’t do. In fact, it’s not only a helpful navigation tool but also lets you measure distance between two points on the map.

The feature is simple, but it’s a welcome addition to an already useful app. To get started, click and hold on a place on the map to drop a red pin. Then, click a second location to find out the distance between them, as shown in this screenshot below. The total distance will appear at the bottom of the window.

While Maps already has a feature that shows how long it would take to travel from one point to another via driving, public transportation or walking, the “measure distance” option will give you the true distance between locations as the crow flies. It’s a useful feature that’s easy to use and could save you time and effort when trying to plan a trip.

You can even use this tool to calculate the area of a property. Simply drag the black crosshairs to a corner of your house, and then move it around the boundary of your property to see its size in square feet or meters. You can also add additional points to create a more precise outline of your property by clicking them and dragging them. You can also undo any points you’ve added by tapping the three dots at the top right and choosing Clear.

SITES WE SUPPORT

Direct Track Mail – Blogger

[bestdirectmailingapis]

How to Send a Snail Mail

The term “snail mail” refers to physical letters and other pieces of paper sent through the postal service. It’s often used in contrast to email, which is the digital equivalent. Snail mail can be a great way to communicate with customers or send important documents, such as invoices, statements, and more. It’s also a wonderful way to connect with family, friends, and beloved ones!

It’s a fun and creative process: you can decorate your letter and envelope in any way you want. You can use a ton of different colors and materials, like markers, stickers, washi tape, sequins, etc. You can even try out your calligraphy or handwriting skills to make your letter really stand out. It will be something your recipient will remember and cherish!

Especially for businesses, snail mail can be an effective marketing tool. Customers and prospects are more likely to open and read a physical letter than an email. Furthermore, it’s a great way to show your customers and prospects that you care!

Mailform has made it easy to send physical mail online. You can upload PDFs, forms, and more to our site, and you can even print your own envelopes. It’s much faster than going to the post office and stuffing envelopes! So next time you have a document that needs to be sent via snail mail, don’t hesitate — head over to Mailform and get started today!

SITES WE SUPPORT

Direct Mailing APIs – Wix

[printsnailmailapis]

Why Should You Invest in a Snail Mail API?

In a digital world, email inboxes can get flooded with 120+ emails daily and it’s hard for messages to stand out. However, snail mail can capture individual attention, convey a sense of personal connection and can be effective in growing sales.

Mailing campaigns require a great deal of coordination and time to design, acquire and validate data and physically print millions of pieces. Furthermore, there are antiquated workflows for processing and tracking mail, so companies often experience long lead times and lag.

A snail mail API can streamline these processes and help you reach your target market quickly and efficiently. The best ones offer an all-in-one solution that includes address validation and verification, a postal API integration with list management software, and a pricing calculator endpoint to ensure you know how much it will cost for each piece of mail before sending it.

Postal APIs can help you avoid mistakes and save money by reducing bounce rates, undeliverable messages and wasted printing costs. They can also standardize and verify addresses, making them easier to read. This is especially important when it comes to e-commerce businesses where customers enter their addresses during checkout and the accuracy of these addresses can be extremely crucial for delivery.

Integrating your snail mail API with Odoo can help you boost customer loyalty by sending tailored offline communications that look more personal than email messages and can be used to increase cart abandonment recovery efforts by automatically re-sending reminder postcards after the first failed delivery attempt.

SITES WE SUPPORT

Print Snail Mail APIs – ​Wix