#marketing partnership market

[casesdemarketing]

[sammaggs]

Never Mind My Bruises on AO3

Need a reason to escape your family this week? May I present you with over 23,000 words of pure Victorian poetry and porn!

This one inspired by rewatching They Eat Horses, Don't They? and during that one bathroom scene where Fraser looks like THIS

god he's so slutty

@dirtyzucchini and I turned to each other and said "Ray Kowalski would never survive that." And thusly, this fic was born.

Also, for my birthday, alittleindulgence made this fic a PLAYLIST! You can listen to it while you read here:

I hope my Victorian lit professors know what I'm doing with my Master's. ENJOY BIG SMUT WITH FEELINGS!

[hereghostslive]

i ... don't really engage in rpf but iwtv is the first time I've really been like ... hmm. I'm a little obsessed with what's happening there.

[kirby-the-gorb]

[dubb0-g0ldfe11]

The beginnings of a forbidden relationship

Royal au because why not?

[youvegotmetoblame]

look with bi!buck upon us, I just wanna say, can we stop thanking abc and start thanking the writers? fandom loves to make heroes and villains of the networks their shows are on, but ultimately both abc and fox are owned by disney. the idea that this conventionally attractive mlm ship wasn’t “allowed” when that is the more ubiquitous type of queer rep is honestly kind of disrespectful to the beautiful queer stories the show has given us with Hen, Karen, and Michael over the years. but don't get me started on the people who call the show homophobic and ignore the black queer characters 🙄 all I'm saying is maybe stop centering corporations and put the spotlight on the writers who have been laying the groundwork and giving us great queer stories for 7 years <3

[jonathanshaw4747]

Why Canadian Companies Prefer Digital Marketing Agencies over In-house Teams

In the ever-changing digital landscape of Canada, companies big and small have to make one very important decision: develop an in-house digital marketing team or hire the services of a dedicated agency. Far from being a routine operational issue, this choice has great implications for its competitive position, market relevance, and general growth trajectory. With the digital platform becoming increasingly complicated and the stakes of online visibility soaring high, a trend has definitely been witnessed across Canadian companies: that of choosing between the expertise and agility provided by digital marketing agencies over in-house teams.

Expertise and Specialization

This has been one of the major reasons for the tectonic shift in the approach of Canadian enterprises. Digital marketing is not a monolithic discipline but a constellation of specialized areas, each with its own particular demands in expertise. From SEO virtuosos to social media savants, content marketing maestros to PPC prodigies, agencies house a cadre of specialists under one roof. Such an assemblage of talent allows businesses to tap into a wellspring of knowledge that would be prohibitively expensive and logistically challenging to cultivate internally.

What is more, the digital marketing field keeps on changing 24/7, since that is when algorithms, best practices, and consumer behaviors change at the speed of light. This places agencies in a much better place to be updated due to their focus and the heterogeneity of their client base. They undertake heavy continuous learning and serious means of professional development investment to ensure that their strategies remain at the cutting edge of industry changes. This means a commitment to staying current translates into better marketing solutions for their clients-more effectively and innovatively.

Agency versus in-house: financial implications are huge and multi-dimensional. At face value, the retainers or project fees associated with agency services might appear huge. However, a close look will reveal that this is not true on the cost-efficiency level. By outsourcing an agency, a business may significantly reduce overheads like salaries, benefits, office space, and equipment, which are kept by full-time employees.

The next strong economic case lies in the fact that it can make that great sense of scalability and flexibility. It eases the opportunity to adjust marketing spend against seasonal demands, special campaign needs, or fluctuating economies without getting into the complexities of hiring or drastically reducing an internal team. That elasticity of resource allocation permits better budget efficiency and implores optimization of Marketing ROI.

Technology and Tools

The digital marketing arena is the haven for sophisticated tools and platforms-most of which come with heavy price tags, coupled with steep learning curves. Agencies, able to use economies of scale, invest in a wide array of premium software and technologies that would be financially unviable for most individual businesses to acquire. From advanced SEO tools to full-service social media management platforms, agencies arm their clients with the technological arsenal needed to drive marketing effectiveness.

Besides tools, agencies often have state-of-the-art analytics and reporting. These systems allow for the granular tracking of campaign performance, consumer behavior, and ROI. Insights gained from these advanced analytics become the powerhouse that drives businesses into making data-informed decisions and fine-tuning their marketing approaches with strategy precision.

Strategic Objectivity

One of the most overlooked benefits of hiring a digital marketing agency is the fresh perspective it brings to the challenges a brand faces. Sometimes a company's internal teams, despite being quite familiar with the brand, can suffer from tunnel vision or be stuck in paradigms. Agencies, drawing on diverse experience across industries and markets, have become a fertile source of new solutions and unconventional creative approaches, which for those within the organization can be virtually invisible.

This objectivity extends to performance appraisal as well. Large agencies are usually held to very tight KPIs through which they are accountable to deliver measurable results. The setup ensures a very transparent culture of business betterment, whereby the agencies fall under pressure to prove their strategies right and value-proposition-valid on a regular basis.

Time and Resource Management

For most Canadian businesses, more so for the SMEs, the job of dedicating or committing resources to build and maintain a fully-fledged in-house digital marketing team is surely going to distract them from their core business activities. By outsourcing such functions to an agency, this energy is freed for product development, customer service, and other mission-critical activities.

Furthermore, more often than not, agencies are in a much better position than in-house units to implement marketing initiatives. With the established processes, loads of already-vetted resources on standby, and a lot of previous work to its credit, an agency can consequently save time throughout the process from conceiving of the strategy to launching the campaign. This agility is paramount in the fast-paced digital landscape, where usually the early bird catches the worm.

Many of these digital marketing agencies boast of having an extensive industry network, including influencers, media, and technology partners that can open various doors of opportunity to collaboration. Beta programs and early access to new marketing channels/features fall into this category. To Canadian businesses, this is quite an invaluable asset that networks with potential new customers.

Moreover, most agencies have good relations with key platforms, such as Google, Facebook, and LinkedIn, which provide them with the latest features, premium support, and, in some cases, almost privileged rates. More probably than not, such partnerships are passed on as tangible benefits to the clients to enhance the effectiveness and efficiency of their digital marketing initiatives.

As a sustenance of risks

The regulatory requirements associated with digital marketing, encompassing privacy, advertising standards, and the specific policies of these diverse digital platforms, make hazardous minefields for businesses. This adds further pressure on digital marketing agencies because they possess specialized knowledge and experience in ensuring that their clients work in conformance with these regulations. This becomes even more crucial in instances involving Canada, where there are regulations like CASL, which is anti-spam law dictating strict requirements on electronic messaging.

Additionally, the agencies adapt by nature through adaptation to market changes. Their diversified client bases and regular activities with businesses in various industries enable them to identify and respond to the change in consumer behavior, change in technology, or economic conditions very fast. Adapting to the situation at hand helps hedge against potential risks associated with sudden changes in the market which could render several marketing strategies irrelevant.

Performance and Results

What's arguably most convincing in the move towards agency partnerships is the attention to accountability and measurement of performance. Most of the agencies operate on performance-based models with clear KPIs and reporting structures that generate tangible means through which firms realize their marketing return on investment. In other words, therefore, the approach is results-based, with continuous optimization of marketing to align with business objectives.

As such, agencies can contribute to performing competitive benchmarking. With many years of experience across industries and data, they can paint a view for a business regarding its relative standing in digital marketing performance from its competition and industry benchmarks. Such a comparative perspective may also help them zero in on opportunities for performance improvement and areas of differentiation.

The Future of Digital Marketing Partnerships in Canada

The trend of Canadian businesses partnering with specialized marketing agencies is showing no signs of abatement in the evolving digital marketing landscape. The recipe combining experience, the advantage of being cost-effective, technological advances, and strategic value when working with an agency makes compelling economic sense. And, of course, in-house teams will always have their role; it's actually quite important for big organizations. The passed "advantages to this kind of approach are flexibility and comprehensive capabilities available to organizations of any size.".

The collaboration with a digital marketing agency is considered an investment in terms of growth strategy and competitiveness. Increasingly, this is a cost consideration that Canadian executives are factoring in as Canadian businesses strive to find their way through digital complexities—and as a result, a way to innovate the catalyst for success in the long term.

[madhukumarc]

How can brands balance between using influencers and building their own social media presence?

Here is how brands can balance between using influencers and building their own social media presence:

Combine influencer partnerships with organic content creation too.

Create collaborative content series featuring both influencers and brand representatives.

Leverage influencer content on the brand’s social media channels.

Implement a tiered influencer strategy: nano- and micro-influencers for niche markets, macro-influencers for broader reach

Use influencers for product launches, while brand’s social media for ongoing customer support and engagement

Allocate resources strategically between influencer campaigns and in-house efforts.

Cross-promote with influencers to boost mutual engagement.

Use influencers for specific campaigns, while maintaining brand presence for consistency.

Analyze performance metrics to optimize influencer vs. brand content mix.

Incorporate influencer-inspired trends into the brand’s social media content strategy.

Utilize user-generated content (UGC) to bridge influencer and brand-created content.

Develop brand ambassadors from loyal customers to complement influencer partnerships.

Do you know? - “Many are forging fewer, longer-term influencer partnerships in hopes that established relationships will be less risky. About 39% of brands worldwide have only worked with 10 influencers (or less)” – Sprout Social

Industry Tips for Successful Brand and Influencer Partnerships:

Image Content Source - MarTech

In conclusion, integrate influencer collaborations into your brand's social media strategy by co-creating content that aligns with both the influencer's style and your brand's voice, ensuring authenticity and maximizing engagement across all channels.

Here's related information that you may also find helpful – Know how much social media influencers get paid?

[aurosoulart]

hi, i was wondering which vr headsets you own!

I don't technically own my headsets since they're the property of the company I work for, BUT I have a:

Quest Pro Quest 3 Magic Leap 2 (AR glasses) and a Tilt Five system! (also AR glasses but it's actually an affordable gaming system that comes with a gameboard and can run off a laptop)

[hoeratius]

Ngl HBO releasing a black and a green trailer for HotD S2 is very sexy of them

[jadablaccbabyyy]

Heyy guys ! I need help spreading my music, if yall can give my music a listen.

LAE LIFE ON ALL PLATFORMS

I HAVE MORE MUSIC

[purge-samauwu]

Everything that's mildly decent or great on Netflix always gets shitty marketing and I'm so tired😭

[shayenaxcrino]

Project on Gym Management Software by Xcrino

The Project on Gym Management Software by Xcrino aims to provide a comprehensive solution for gym owners and managers to effectively manage their fitness centers and improve member satisfaction. This cutting-edge software offers a wide range of features and tools that streamline operations, enhance the member experience, and drive revenue growth. By leveraging the power of the Yoactive Gym Management Software, gym owners and managers can effectively manage their fitness center, improve member satisfaction, and increase overall revenue and profitability.

[nickgerlich]

It's Working Out

We have spent a lot of time of late discussing the disruptors, the upstart firms that upset the apple cart of people’s comfort. They challenged old ways of doing things, introducing new ways and means of meeting consumer needs and wants. They are the innovators.

But perhaps the greatest disruptor of our time was not an innovator at all, but merely a force that set the stage upon which everyone, from person to firm, had to react. Some were able to, while others were not. Some were willing to, while others were not.

That force of course, was COVID, which pushed us all to the brink. Here we are, three and a half years since it brought the world to its knees. Narrowing our focus to only companies, we can categorize them today as having thrived, survived, or died. Often there was no rhyme or reason, as some firms were simply in a good place at a bad time.

But even if they were in either of the first two categories, there was and is no guarantee now that success would be theirs. The big disruption is over, and it is back to doing business much the same as it was before, but with evolutionary twists and turns along the way.

Take, for example, Peloton and Lululemon, two companies that thrived during COVID, and are now forging a partnership. Seemingly complementary (although as we shall see, also competitors), it made sense that fitness hardware would enjoy the company of fitness apparel. After all, we were working from home, and doing pretty much everything there. Sales of Peloton stationary bikes soared. Sales of Lululemon clothing did likewise. Hand, meet glove.

But that’s where the comparison abruptly ends. Homes only need one stationary bike, and at $2500 for a typical model, plus another $45 a month for the workout subscription service, it became an expensive proposition. Once we started returning to more normal life, Peloton sales plummeted, and they were bloated with unsold inventory.

Lululemon, though, continued the trend line of the pandemic, thanks in large part to the broader fashion statement of athleisure apparel. In other words, while you can’t take your stationary bike with you out of the house, it is fine indeed to wear yoga pants wherever you go. Apples, meet oranges.

It must be noted that Peloton and Lululemon were not exactly best buddies through all of this. While Peloton had its own in-house line of fitness apparel that competed with Lululemon, it was Lululemon’s acquisition of Mirror in June 2020 that sparked controversy. The $995 and up hardware device offered users fitness routines while narcissistically looking into a huge reflective object. Lululemon accused Peloton of pilfering workout routines to sell via its subscription service. It wound up in court; the two firms settled last year.

Lululemon did not enjoy success with Mirror; it wound up writing off the acquisition, which had cost them $500 million. While clothing sales have been brisk, Mirror was a thorn in their side. Meanwhile, Peloton has struggled mightily the last couple of years, its stock price tracking like an asteroid to earth. Thankfully, new leadership of late has seen fit to break away from the COVID business model, exploring new partnerships and distribution channels.

For example, Peloton inked a deal with Hilton, and now a Peloton bike appears in every hotel under the Hilton umbrella. That’s genius, because it allows for risk-free product trial. They also partnered with Amazon and Dick’s Sporting Goods for online and in-store sales and distribution. How silly it was of Peloton to think it could survive long-term doing all of its selling. Furthermore, they have realized that, while hardware is a necessary component in their future, it is the subscription service that is the cash cow that can keep giving.

The new partnership between the two means that Lululemon will produce all Peloton-branded exercise apparel. Lululemon also agreed to cease production of its Mirror-related. Two COVID success stories who found themselves enemies have effectively kissed and made up.

And I am betting that both will thrive under this new arrangement and their other related corporate decisions. While I have no experience with Lululemon products nor Peloton, I secretly wish for the latter to rebound, if only because I own a lot of other fitness hardware. But I also know that you have to actually use that hardware, and equipment from stationary bikes to treadmills and weight benches often wind up as expensive clothing racks at home.

Let this new marriage serve as example that there are always new ways to solve problems, which, in this case, were discovered in the post-COVID era. While both found themselves the darlings of the age, neither could sustain their businesses completely. Together, though, this might just work out.

Dr “Let’s Ride” Gerlich

Audio Blog

[imarketer4udma-blog]

Marketing case study: iM4U drives logistic business to the top USA companies

Success in trucking depends on how well logistics and marketing work together, not just transportation. This specialized niche, a linchpin of global trade, necessitates innovative approaches to carve out a distinctive identity. One of our clients began with a single truck and a garage. They grew by treating customers well and being fair to employees, fueling their success story. A pivotal partnership emerged in November 2018 when our agency collaborated with them. Together, we bolstered their marketing strategies and harnessed their logistical expertise. The outcome? A notable placement among the top 5000 US companies, with a strong rank of 1910. This is all about demonstrating how good marketing and strong logistics can come together to bring success.

iM4U plan for marketing promotion

We created our marketing plan to elevate our client's integrated marketing strategies and attract more drivers to their company. The primary goal was to enhance the effectiveness of these strategies. The strategy focused on gaining insights into creating effective marketing tactics for a logistics company, including selecting appropriate channels for implementation. The plan's implementation encompassed several key steps: 

devise a structured plan to boost the marketing team's performance;

achieve essential metrics;

analyze the logistics market in the USA;

conduct competitor analysis;

formulate a brand promotion strategy;

enhance brand reputation;

identify suitable promotion channels;

sett a marketing budget for the year;

craft a roadmap for brand promotion.

Concurrently, the marketing consulting aspect of the plan aimed to make important processes in our client's company more organized and efficient. This involved optimizing team performance and creating mechanisms to monitor departmental efficiency indicators, resulting in an overall enhancement of operational efficiency.

More information in our article “How to find your target audience for your business”.

Challenges we faced and how did we overcome them

In the context of the trucking and logistics industry, our client faced a series of distinct marketing challenges that required strategic solutions. 

To stand out in fierce competition, they needed a special value proposition. They achieved this by highlighting advantages like quick deliveries and round-the-clock support. 

Overcoming driver recruitment hurdles involved highlighting a family-like atmosphere and driver-centric policies. 

To gain trust, they showed their no-damage guarantee and a track record of successful deliveries.

They managed to adapt to changing technology and cover vast areas by showing their tech expertise. They tailored messages for different regions.

They tackled complex services and followed regulations by using clear messaging and prioritizing safety. 

Despite cost constraints, a judicious budget allocation ensured high-impact integrated marketing campaigns. Through collaborative efforts, our IM4U Digital Marketing Agency assisted the client in surmounting these challenges, creating a robust marketing strategy tailored to the unique demands of the industry.

Implementation stage

We developed a comprehensive marketing plan and then executed it effectively. 

Our strategy included showcasing successful deliveries through engaging social media posts and informative blog articles on the company's website. By using data-driven insights, we created personalized email campaigns that generated valuable leads. We met clients at events, used testimonials, and case studies to build trust. 

All of this made our client more well-known, trustworthy, and appealing to drivers. We also enhanced the company's reputation and attractiveness to potential drivers, positioning them as a top choice in the competitive market. 

These multifaceted tactics collectively positively impacted the client's business growth and success.

Results and achievements

Our collaborative marketing endeavors have yielded impressive outcomes and accomplishments within the trucking and logistics industry. Through careful execution, operational expenses decreased significantly by 22%, driven by a more organized structure. Notably, cost per lead reduced impressively by 30%, showing strategy success.

A year-long plan optimized the budget, while a defined marketing department structure improved efficiency. These accomplishments relied on consistent growth, expanding the company's scale by 1.5 to 2 times each year, even during US economic challenges. Additionally, a monthly influx of 10 new drivers underscores our prowess in driver attraction.

Recommendations for logistic businesses

In this situation, our campaign excelled by efficiently organizing operations, reducing costs by 22%. Additionally, we lowered lead costs by an impressive 30%.

From this case study, we learned valuable lessons, especially about tailoring personalized marketing for clients and drivers. We created and implemented data-driven email campaigns, showcasing the strength of our integrated marketing strategy. Equally important, this approach consistently drove business growth, even during economic challenges, due to our operational excellence.

Conclusion

The success story of a truck driving company exemplifies the fusion of marketing and logistics, fortified by a meticulously crafted and executed integrated marketing plan. By emphasizing swift deliveries, driver-centric policies, and damage-free guarantees, they stood out. Personalized email campaigns, engaging content, and trust-building tactics elevated their reputation. Remarkably, operational costs fell by 22%, lead costs by 30%, and the company scaled 1.5 to 2 times annually despite economic challenges. This case showcases the power of strategic collaboration between marketing and logistics, driving growth and resilience through a well-devised marketing plan.

How to promote your local business - call IM4U agency to get an answer!

Unlock success for your local business! Contact IM4U Integrated Marketing Agency today for tailored solutions. Elevate your brand, reach more customers, and thrive in your community. Don't wait, call now!

[constantcreates]

7 Innovative Ways to Repurpose Your Old Social Media and Blog Content

Repurposing old content is more than just recycling—it’s about reimagining its potential. As the digital world evolves, so should our approach to content. Just because it's old doesn't mean it's outdated. With a few creative tweaks, you can make your previous content shine like new, reaching a wider audience and reinforcing your brand’s message.

Rejuvenate Old Blogs with Video Content

The power of video in today's digital age is undeniable. Platforms like Instagram, TikTok, and even LinkedIn are prioritizing visual content, making videos a must-have component for brands.

Bite-Sized Video Summaries: Try converting blog posts into short and snappy videos that capture the essence of your message. It's a great way to keep your audience hooked and interested.

Behind-the-Scenes Footage: Showcase the making of your blog post, product, or service, offering your audience a personal connection with your brand.

Animated Explainers: Utilize animations to break down complex ideas, making them digestible and entertaining for viewers.

Deepen your understanding of visual branding and how it influences your audience with our article on Color Psychology in Social Media Design: How to Choose the Right Palette for Your Posts.

Enhance with Engaging Visual Graphics

They say a picture speaks a thousand words, and in the world of social media, visual graphics can be the differentiator.

Infographics: Represent data or lists visually, making complex information easier to understand.

Quotes & Highlights: Create graphics from noteworthy quotes or highlights, making them easily shareable.

Interactive Graphics: Engage your audience with clickable graphics, leading them to more in-depth content or resources.

Discover the ins and outs of captivating graphic design in our guide on Everything You Need to Know About Creating Cohesive Social Media Graphics.

Refresh and Update Information in Old Posts

The digital realm is constantly evolving. Ensure your content remains relevant by updating it periodically.

Integrate Latest Statistics: Keep your audience informed with the most recent data and research.

Incorporate Recent Trends: Weave in current industry news or changes to make your content timely.

Add New Examples or Case Studies: Real-world examples can provide added context and depth.

Stay updated and informed with insights from our Fridays With Faye: Weekly Newsletter.

Introduce a Lead Magnet or Freebie

Elevate your content by offering something tangible and valuable to your audience.

Printables: Design handy templates or worksheets that complement your post’s topic.

E-guides: Consolidate a series of related blog posts into a comprehensive, downloadable guide.

Exclusive Webinars or Live Sessions: Offer deep dives into the topic for those who want to learn more.

Elevate your branding game with our Free Branding Identity Checklist.

Convert Blog Posts Into Podcast Episodes or Webinars

Diversify your content formats to cater to a broader range of audience preferences.

Discussion Formats: Engage in in-depth conversations around your content, adding layers of depth and perspective.

Guest Collaborations: Feature industry experts to provide a fresh take on your old topics.

Interactive Q&A Sessions: Allow your audience to ask questions, making the content more interactive and engaging.

For insights on the importance of maintaining brand consistency across various content formats, check out our post on Transform Your Brand: The Ultimate Guide to a Consistent Identity.

Create a Series or Challenge Around a Popular Post

In order to really connect with your audience, it's important to focus on engagement. If you notice that a specific piece of content is getting a lot of interest, don't be afraid to create more content around it.

Content Sequels: Develop follow-up pieces that build on the original post.

Themed Monthly Challenges: Engage your audience with tasks or actions based on your content.

Community Discussions: Use platforms like Clubhouse or Twitter Spaces to discuss the topic with your audience.

Find more ways to boost engagement with Leveling Up Your Social Media Game With Post Templates.

Collaborate with Influencers or Brands for a Fresh Perspective

Expand your reach and introduce new voices to your content.

Joint Live Sessions: Collaborate on discussions that merge both brands' perspectives.

Guest Contributions: Allow external voices to provide updates or fresh takes on your content.

Content Swaps: Exchange blogs or social posts with like-minded brands to introduce each other to a new audience.

Navigate the complexities of brand identity with our guide, Steer Clear of These 7 Brand Identity Mistakes for Business Success.

Repurposing your content is all about creative reinvention. Every piece you create can be reshaped, reimagined, and reintroduced, reflecting the evolving needs of your audience. At Constant Creates, we champion the idea of constant evolution in branding and design. If you're eager to elevate your brand and make the most of your content, we're here to guide the way. Ready to start on your design journey? Fill out our contact form below. Let's reimagine the potential of your content together.

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