#marketing copy

[transcriptioncity]

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[madhukumarc]

How can you ensure that your marketing copy has authenticity?

Ensuring authenticity in your marketing copy is crucial if you want to build trust with your audience and stand out in a competitive marketplace.

In today's digital age, consumers are becoming increasingly skeptical of overly salesy and generic marketing messages. They crave authentic connections and value transparency from the brands or businesses they choose to support.

So, how can you make sure your marketing copy has authenticity?

Here are the 7 key strategies to consider:

1. Know your audience:

Before you start crafting your marketing copy, take the time to understand who your target audience is.

Conduct thorough market research, create buyer personas, and delve into their pain points, desires, and motivations. This knowledge will help you tailor your messaging to resonate with your audience on a deeper level.

“For a product ecosystem to be beneficial to buyers, you need to ensure your products or services are effectively solve the challenges and pain points of your target audience. To do this, listen to your customers” – HubSpot

2. Tell your brand story:

Every business has a unique story behind it. Share that story with your audience through your marketing copy.

Explain why you started your business, what challenges you've overcome, and how your product or service can genuinely make a difference in their lives.

Authentic storytelling can create an emotional connection with your audience and build trust.

“Consumers crave knowing more about your “what” and “why” and want an emotional connection as they decide where to spend their hard-earned dollars” – American Express and PayPal Survey [Retail Dive Newsletter]

3. Use real customer testimonials and case studies:

Nothing speaks authenticity more than genuine feedback from satisfied customers. Incorporate real customer testimonials and case studies into your marketing materials to provide social proof.

This shows potential customers that others have had positive experiences with your brand and helps build trust.

Image Content Source - Emplifi

4. Be transparent:

Honesty and transparency are key components of authenticity. Be upfront about what your product or service can and cannot do.

Avoid making exaggerated claims or promises that you cannot fulfill. Instead, focus on highlighting the unique benefits and value that your offering provides.

“Transparency is not just a trend but the standard for how brands are expected to act online. It’s more crucial than ever before. Not only is transparency important, but so is authentication” – 2023 Social Trends Report by PLANOLY.

5. Use a conversational tone:

Your marketing copy should sound more like a conversation with a friend than a traditional sales pitch. Use everyday language that resonates with your target audience.

Avoid jargon or overly complicated terms that may confuse or alienate potential customers.

“When used (and trained!) correctly, these chatbots can anticipate and answer customers’ most frequently asked questions, speak with brand tone and style and help remove barriers to purchase” – Retail Touchpoints

6. Show your personality:

Let your brand's personality shine through in your marketing copy. Inject some humor, use storytelling techniques, or share personal anecdotes that reflect your brand's values and culture.

This humanizes your brand and helps establish a genuine connection with your audience.

“According to our research, consumers find short-form videos 2.5x more engaging than long-form videos. So humor and relatability are enough to draw people to your brand. In fact, a survey shows that 34% of consumers like to see authentic, less-produced videos” – Sprout Social

7. Be consistent across all platforms:

Consistency is key when it comes to authenticity.

Ensure that your messaging, tone, and brand voice are consistent across all marketing channels, including your website, social media profiles, email campaigns, and advertising materials. This helps to reinforce your brand identity and build trust over time.

“When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business” – Sprout Social

In conclusion, authenticity in marketing copy is essential for building trust and connecting with your audience.

By understanding your audience, telling your brand story, leveraging customer testimonials, being transparent, using a conversational tone, showing personality, and maintaining consistency, you can create marketing copy that resonates with your audience on a deeper level and sets you apart from the competition.

Here's related information that you may also find helpful – Emotional Marketing Statistics [It’s time to get connected with customers].

[foxtatodreams]

No one:

Larian Marketers: Does your friend have a Gale-sized hole that needs filling?

Hey, here I am. Take my money. 🤣

[nostalgicfun]

[plasterbrain]

Omg you remembered ur login again. Hai!

Uhhhh, pizza game headcanon:

Arimnaes can make anyone into bones, however, it is always inexplicably Kiane's bones, even before Arimnaes meets Kiane.

I had to do a "forgot password" thing twice!!!

Hmm, that could work... I can't remember if Sensei's bones in the dumpster in Keen's route are Sensei-sized or not. I suppose they could all be Kiane bones but like, scaled to match the victim.

All dental records come back saying the deceased was Kiane. investigators are baffled until the events of Pizza Game starts, at which point they are baAffleleleld instead.

[buf309]

Well… is that face captivating enough to entice you to buy this W.I.S.E cosmetics collection? 🤔

--------------

***Disclaimer***

1/ The "Honey" slogan was coined by @nire-the-mithridatist

2/ The perfume bottle was based on the real Spy x Family Fragrances

3/ The other two pieces were based on the lipstick and blush balm I randomly found in my mother's cosmetic bag.

[daisybell-on-a-carousel]

No more reckless angry stupid idiot Jaybin who "thought he could take the joker on alone" I'm on my hands and knees begging

[badgopher]

My boss confirmed that I cannot keep my job if I move (not a surprise). And if I stay, [redacted] (because reasons). So.

[transient-winds]

OUT OF 82 VOTES...

4th Place: Nakamura Kanji with 5 votes (6.1%)

3rd Place: Endo Yamato with 19 votes (23.2%)

2nd Place: Tsubakino Tasuku with 28 votes (34.1%)

In 1st place, Takiishi Chika with 30 votes (36.6%)

*que party bgm*

By popular vote, Takiishi will be added onto the roster for my torso studies alongside Umemiya, Togame and Shitara! I’ll be posting the drawings in a week over on my art blog so keep an eye out for that. 😉

[modormouth]

'c̷o̴m̸e̵ ̸h̸e̸r̴e̸ ̷m̸y̶ ̴c̵h̷i̴l̷d̸.'

[mirror-and-mind]

Storefront for the Medicine Seller BJD

I doubt they ship outside of Japan, but in any case, the USD price is about $1,410...

The way these Japanese sites talk about the Medicine Seller offers some fascinating insight into how Japanese audiences view him. Though the DeepL translator has its limits...

The "Medicine Seller" was created through a process of trial and error in order to reproduce the image of the original work, which is reminiscent of an elegant picture scroll, in three dimensions. The smooth and supple beauty of the modeling was achieved by using resin material with excellent expressive power. The gorgeous and graceful appearance of the flowing medicine seller has been thoroughly reproduced. The cast doll of the medicine seller has a somewhat secluded atmosphere, but her bewitching appearance and dignified gaze will captivate you. --- The beauty of the medicine seller has finally been materialized after dozens of adjustments to the head modeling in order to reproduce her glossy, out-of-this-world beauty in three dimensions. The eyes reminiscent of a fox that is being transformed into a monster, the large ears peeking out from between the softly swaying hair, and the gorgeous makeup reminiscent of Kabuki shading were achieved using decal stickers after repeated adjustments to the colors and patterns so that the makeup applied to the three-dimensional modeling would stand out even more. Don't miss the bizarre, bewitching, and somehow fragile beauty of the medicine seller.

[femmefatalevibe]

any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

[elementarycomic]

I don't know how many people on here are in the NYC area but I'll be selling copies of Elementary (with other zines, prints, stickers, etc.) at BICS in Industry City this Saturday and Sunday 11-7!!!

Feel free to drop by if you're in the area! Admission is free and I'll doodle a little thing on a postcard if you buy a copy

[foursaints]

who do you think would be the most likely to live a fanfic coffee shop romance??????? honestly the more i think about it the more i see a snobby wine connoisseur regulus in a fancy restaurant and cheerful sommelier james which is not coffee shop au buttttttttt

jegulus is often so endearing to me because they're two characters for whom the cheesy fanfiction romance tropes actually make SENSE... james & regulus have an identical commute and are always picking up from the same hole-in-the-wall hipster coffee shop at the same time. regulus is the grumpy snobby fuck in pleated trousers who's always like "large dark roast. black." and refuses to call it "venti" or whatever. james is the guy before him in line who thinks it's amusing to come up with increasingly stupid and convoluted orders (remus is the barista & his roommate & just gives him a psl regardless) just because he likes to see regulus look more & more aghast each day.....