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The Steam Mystique
I wanted to make a quick graphic profusely thanking those of you that took the time to leave a review for TCM because reviews are very, very important in the Steam-o-sphere. I put together something quick and short to show y'all what that tangibly does for TCM and hopefully shed a little insight on what (I felt) was like entering a secret shadow society where few devs share their experiences.
So, I'm kissing all my reviewers on the forehead and extending the invite to the community at large. If you've wondered how to support this project, please consider leaving an honest review on Steam.
#thank you for listening this has been a mandatory shill#marketing/business is not my favorite part of the project but it is a necessary drag unfortunately#i have limited resources to make free games though I do my best to keep outreach fun and chill and I've been blessed from day one#as far as community goes#yall are incredibly supportive and helpful and I do deeply appreciate that#Word of mouth has always been TCM's strongest tool in gaining new players so#my sincere thank you for reading!
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Lmao okay okay white cishet social manager has now been added to the DEI Pride planning meetings which frankly is important to ensure shit is done right I’m attending as the multi-tool queer of the division and comms administrator/quartermaster who’s main role is holding the comms team accountable (my supervisors/head of comms words not mine) so my goal of making sure our Pride and LGBTQIA+ history month campaigns aren’t reductive capitalist rainbow washed nonsense is still a go
#the head of marketing is a cis gay man who i respect highly and like but he's very much into rainbow washing and capitalist pride#as someone who came out much later in life and has been cut off from his community (i can only assume he does not make an effort to connect)#which is a point of frustration with me i am one of four (?) openly lgbtqia+ members of our divisions not counting students#and its two cis gay men#a she/they lesbian mom who i love but barely work with#and me the grey ace bisexual transmasc nonbinary person aka the multi-tool queer#the two cisgay men don't really register my experiences or queerness as legitimate or on par with their own i'm rarely included in convo#one does at times but only to complain about cishet nonsense or to discuss new shows to watch but our tastes don't line up a ton#the head of marketing does not regard me as an equal in the queer community at all and while i do not deny his input for pride whatsoever#i worry that his social manager will use him being gay as an excuse to be lazy and reductive and only show the cisgay rainbow washed pov#hence me stepping in last year/being brought in by our old social manager (i miss you cody) and comms team last year#because they knew this was a risk and they are all cishet#i feel like this is potentially going to be the breaking point in my polite friendship with her#like we're friendly when its not about work but theres always been something off and i don't like her work/approach#and i just feel like something is going to go wrong her need to interrupt this morning with I MADE A HEADER just felt wrong idk#head of comms chose me for our divisions dei committee as well so i could be part of these internal conversations so again idk#maybe im just on edge because of -gestures at usa right now- and i have absolutely no patience for us fuckin up something out of laziness
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Join the Telegram Channel of AI-Powered digital Tools useful for your Business, hobby or any other sector.
#ai#artificial intelligence#ai chatbot#ai writer#ai community#ai generated#ai channel#inteligencia artificial#intelligenza artificiale#ai tools#ai art#ai marketing#ai prompt#chat gtp#chatbot#ai writing#ai business#ai company
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✨ AI Tutorials to Help Beginners Create Content More Efficiently! 🤖🎬 Just starting out? Discover how AI can simplify your content creation process with easy-to-follow tutorials. From quick edits to idea generation, these guides are designed to help you produce high-quality content faster and with less hassle. Unleash your creativity with AI! 🚀💡 Click this link : https://tinyurl.com/fbhea698
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Assaf Baciu, Co-Founder & President of Persado – Interview Series
New Post has been published on https://thedigitalinsider.com/assaf-baciu-co-founder-president-of-persado-interview-series/
Assaf Baciu, Co-Founder & President of Persado – Interview Series
Assaf Baciu has nearly two decades of experience shaping enterprise strategy and product direction for market-leading SaaS organizations. As co-founder and President of Persado, he drives the progression and advancements of Persado’s growing product portfolio and oversees the company’s customer onboarding, campaign delivery management, Center of Enablement programs, and technical services.
Persado offers a Motivation AI platform designed to enable personalized communications at scale, encouraging individuals to engage and take action. Several of the world’s largest brands, such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, use Persado’s platform to create highly personalized communications. According to the company, the top 30 Persado customers have collectively generated over $4.25 billion in additional revenue through the use of the platform.
Can you share the story behind the founding of Persado and how your previous experiences influenced its creation?
My co-founder, Alex Vratskides, and I founded Persado 12 years ago. We were at Upstream, and became fascinated with how text message response rates changed with even minor tweaks in the language. Given that the number of characters is limited for SMS, we started thinking about text messages as a mathematical problem that has some finite number of alternative messages, and with the right algorithm we could find the optimal ones. We evaluated some approaches and saw that there is a way…and the rest is history.
Persado’s Motivation AI Platform is highlighted for its ability to personalize marketing content. Can you explain how the platform uses generative AI to understand and leverage customer motivation?
GenAI, on its own, via a foundation model, cannot motivate systematically. It’s a component with a stack of data, machine learning, and a response feedback loop.
Persado has been generating and optimizing language using various approaches for over 10 years. We’ve accumulated a unique dataset from one million A/B tests from messages, across industries, designed to connect with consumers and motivate action at any stage. We leverage this data to finetune a foundation model with Supervised Fine Tuning (SFT) and Reinforcement Learning from Human Feedback (RLHF). We’ve also adapted a second transformer model to be able to predict message performance based on language parameters. On top of that, our machine learning (ML) algorithms understand—in real time—which language elements resonate with a given individual, then adjust the copy within the communication to that person or segment.
By continuously learning the most effective combination of message elements for each consumer, and dynamically creating the most engaging content, Persado-generated content is able to outperform human and other AI-generated copy 96% of the time.
How does Persado’s Motivation AI Platform differentiate itself from other generative AI tools in terms of driving business results?
Persado is unique on many fronts.
Purpose-Built – Persado has the only models specifically trained and curated with 10 billion tokens of marketing enterprise communication, coupled with behavioral data.
Emotionally Intelligent – Our AI is designed to understand and generate language that elicits specific emotional responses from target audiences. This capability is grounded in advanced ML models trained on extensive linguistic and psychological data.
Precision – Our platform leverages the most powerful model architectures and is trained with statistically valid customer behavior data. We have executed the equivalent of more than 1M A/B tests, which enables us to generate the specific words, phrases, emotions, and stories that drive incremental impact 96% of time.
Knowledge Graph – Persado developed a representation of key concepts expressed via language and their relationship with the market vertical, type of communications, customer lifecycle journey, and channels. We use advanced NLP techniques to classify, identify, and make use of these concepts (emotions, narratives, structure of message, voice, and more) to generate and personalize better performing messages.
Predictive – We use predictive analytics to forecast the performance of different messages, empowering marketers to create content with a high probability of success. This predictive power is unique and offers customers a great competitive edge.
What are some of the key capabilities that Persado’s AI platform offers to ensure a seamless integration with existing marketing technologies?
Our platform securely integrates with a brand’s existing tech stack to simplify marketing content generation so brands can easily generate the highest-performing digital marketing messaging they need to boost results. We combine custom, non-PII user attributes, and Persado’s award-winning language generation models to more effectively communicate with every customer across channels, at any stage of their journey.
Motivation AI is compatible with over 40 martech solutions to ensure each brand can use their existing martech stack to generate the most relevant, personalized outputs for their customers.
Content Delivery Platforms – Our processes and tech enablers are designed to streamline the configuration of Persado-generated content in your deployment platform
Customer Data Platforms – The platform facilitates a regular update of non-PII data with Persado as an input for relevant and personalized content generation
Analytics Platforms – We provide processes and data flows to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilities
Can you describe the process of onboarding a new client and how Persado’s AI helps in their campaign management and delivery?
Prior to formal onboarding, Persado ingests all relevant brand voice materials from its clients, such as style guidelines, information on segments, language restrictions, and more. This trains our model on how to write for a business’s particular brand on day one. We hit the ground running with a partnership kickoff to define KPIs and campaign focus areas as well as to educate users on Persado Portal, our centralized platform where all content is generated, approved, and deployed. In addition to hosting weekly check-ins during onboarding, we close out onboarding with an executive business review summarizing performance thus far and next steps.
Our teams help brands get the tone or brand voice correct across channels by grounding all of their outputs in emotion—a key element of language that motivates customers to engage. By leaning into the emotions and narratives most likely to resonate with each customer, brands can create more effective, revenue-driving campaigns while staying true to the brand’s values.
Scalability is one of the biggest ways we’re able to help businesses with their campaigns. Personalization is a key tactic for marketers to reach key audiences and attract new customers. However, true personalization is challenging to achieve at scale. Using Persado’s knowledge base of 1.5 billion real customer interactions, we help enterprises uncover which versions of a message resonate best with their customers, so they can personalize these messages in real-time at each stage of the customer journey.
You’ve worked with top banks and card issuers, driving significant revenue increases. Could you provide specific examples of how Persado’s AI has enhanced marketing performance for these clients?
Yes, while we work with many industries, we have deep experience working with 8 of the 10 largest U.S. banks and 6 of the 7 top credit card issuers. Here are a few examples of impact:
Chase has used Persado to generate and optimize marketing messages for consumers in its Card and Mortgage businesses. They have been using Persado since 2019 to write personalized market copy by analyzing massive datasets of tagged words and phrases. In pilot tests run by Chase, Persado AI-generated ad copy delivered click-through rates up to 450% higher than copy created by humans alone.
Ally Bank uses Persado to enhance cross-sell opportunities. Our Motivation AI platform has helped Ally understand which marketing communications resonate well with their customers across key channels like email and web. By knowing the do’s and don’ts related to targeted conversations with customers, the product marketing and CRM team are able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions.
How does Persado’s AI ensure that generated messages remain on-brand and comply with industry regulations, particularly for highly regulated sectors like finance?
As you noted, because sectors like financial services are highly regulated, it can be challenging to implement AI across business functions. In financial services and beyond, brand and legal compliance are a major piece of the AI puzzle. Although compliance and establishing AI governance can seem daunting, whether you’re part of a large enterprise or small business, it shouldn’t be a reason to not implement AI, or at least test it out.
To ensure copy is aligned with best practices and regulations, we ingest compliance and brand guidelines into Persado’s model. Our built-in tools allow for easy compliance and brand review, feedback, and approval before deployment.
We adjust our approach to help financial services brands remain compliant. While we can’t target specific demographics, such as age, for personalized marketing in financial services, we create high-performing narratives or emotional tones that resonate overall. From there, we observe which messages resonate with a bank or card issuer’s different segments.
What are some common challenges businesses face when trying to prove the value of AI, and how does Persado address these challenges?
There is a “opportunity lost” cost of enterprise inaction. A few changes in word choice can mean the difference between a completed transaction, application or enrollment and money being left on the table.
Persado’s impact is easily measured. We integrate with analytics systems and continuously evaluate success via automated A/B tests that show the performance of our more engaging, personalized content, vs what the brand initially created. And, we measure the difference via the conversion funnel. On average, Persado increases content performance 43%, compared to humans alone or another AI solution.
Our purpose-built AI is not only impactful, but easy to measure, which empowers business leaders to make better decisions about the technology investment—and quickly prove its value.
Given the rapid advancements in generative AI, what steps is Persado taking to stay ahead of the curve and maintain its industry leadership?
We’ve been leaders in AI for over a decade; long before it became popular following the launch of ChatGPT. As GenAI curiosity has increased across industries, we’ve been excited to bring and expand our marketing-specific capabilities among large enterprises needing a proven solution for creating high-performing, compliant messages at scale. We do this across channels as well: email, websites, social media, SMS/push notifications, and even IVR.
Our global product and customer success teams are continually listening to our customers—who are among some of the earliest, and most successful adopters of AI–and shaping our roadmap to help them deliver a stellar digital customer experience that also drives increased sales, loan application completions, on-time, payments, or other actions.
For example, we recently released new pre-built audience segments to speed personalized content generation for marketers across financial services, retail, and travel. This feature helps brands increase engagement with specific groups of customers by making it even easier and faster to generate marketing content that will resonate with customers.
What is your vision for the future of marketing and AI?
The possibilities for AI in marketing are only expanding. AI can serve as a helpful asset for marketers to enhance experiences and reach audiences in new, more personalized ways. I think we’ll see marketers shift from expecting (and using) GenAI to improve efficiency and productivity, to also ensuring AI tools deliver measurable increased performance.
Establishing AI governance and standards will also become more important as companies expand AI use cases with an eye on responsible AI. If they’re not careful, brands can risk not being compliant with regulations.
Companies will need to be vigilant and use guardrails to ensure models can be tested to ensure they are free of biases, and that content outputs are accurate, relevant, and on-brand. Applied properly, AI has the potential to turbo-boost marketing performance and customer experiences, which generates the most valuable benefit for businesses: increased revenue.
Thank you for the great interview, readers who wish to learn more should visit Persado.
#ai#AI in Marketing#ai platform#ai tools#ai use cases#algorithm#Algorithms#amp#Analytics#approach#bank#banks#Behavior#behavior data#behavioral data#billion#brands#Business#chatGPT#communication#communications#Companies#compliance#consumers#content#continuous#credit card#crm#curiosity#customer experience
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3 Marketing Tips You Have Not Tried
Looking to grow your business this fall? Try these 3 creative marketing strategies—mailers, re-marketing, and community engagement—that build brand awareness and loyalty. 🍁
3 Marketing Tips You Have Not Tried Written By: that Hannah Jones Time to Read: 5 minutes Marketing is about more than just social media posts and digital campaigns—it’s about finding creative ways to engage customers and build lasting relationships with your community. In this blog, we’ll explore three powerful marketing tools that don’t require a giveaway or contest but can still have a…
#boosting brand awareness#Business growth strategies#business mailer ideas#business re-engagement tactics#charitable marketing ideas#city partnerships for business#collaborating with local businesses#community engagement for business#community-focused business strategies#creative fall campaigns#creative marketing ideas#effective remarketing strategies#engaging city events#fall business strategies#fall marketing campaign ideas#fall marketing tools#hyperlocal marketing#local business branding#local business partnerships#loyalty marketing strategies#mailers for business#marketing ideas for entrepreneurs#marketing with local charities#personalized mailers#remarketing to clients#seasonal business growth#small business community marketing#small business fall marketing tips#small business growth hacks#small business marketing tips
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#3D Scale Models#Maadhu Creatives#Model Making#Architectural Models#Industrial Models#Engineering Models#Visualization Tools#Design Accuracy#Marketing Strategies#Collaboration in Design#Customizable Models#Project Success#Interior Design#Master Plan Models#Marine Engineering#Effective Communication#Innovative Design Solutions#Decision-Making Tools#Creative Solutions#Prototype Development
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Tunes & Reviews: The Secret Sauce for Music Marketing Success!
In the dazzling world of music marketing, where algorithms dance to the rhythm of listeners’ preferences and trends shift faster than a DJ’s tempo, it can feel like you’re trying to juggle flaming guitars while balancing on a tightrope strung between skyscrapers. Fear not! In this article, we’ll decode the enigmatic art of music marketing, focusing on two key components: the intricate harmony…
#art#collaboration#community#connection#content calendar#content creation#dance#digital tools#email campaigns#harmony#live performance#mastering#movement#music#music marketing#networking#press kit#rhythm#social media#sound#Spotify playlists#success#tempo#time#unity
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AITribes Professional by Ben Murray and Karthik Ramani Review
AITribes Professional by Ben Murray and Karthik Ramani – Auto-build Next Generation Sites that Sell Products and Courses, Generate Leads, and Build Fans Hands-free with AI. AITribes Professional by Ben Murray and Karthik Ramani. Easy Customization & Site Setup, Pick from a variety of site customization options like colors, fonts, domain names, unique images and banners, and more to customize your…
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#AI automation for community building#AI-powered community management tools#All-in-one community management solution#Best practices for user engagement in online communities#Customizable templates for community platforms#Email marketing for online communities#Gamification to boost member participation#How to monetize online communities#Private messaging features in community platforms#Selling courses through community platforms
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Strategically Executing Marketing Communication Campaigns Marketing communication campaigns must be carefully planned and sustained over time to build brand awareness. Companies that consistently engage in long-term strategies, such as regular advertising and participation in trade shows, achieve greater recognition and customer loyalty.
#business strategy#market analysis#operational efficiency#financial planning#growth solutions#marketing communication#campaign strategy#brand visibility#advertising tools#customer engagement
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Should this service of Municipal Corporation be implemented in every state of India?
Hello friend, I want to tell you that in your Municipal Corporation's services, property tax payment is done through WhatsApp. Municipal Corporations of many states in India are providing their services on WhatsApp as well, in which citizens pay property tax, register complaints and avail benefits of other government schemes through WhatsApp. I am giving you my property id "RPR229J00004" and the number of Raipur Municipal Corporation's official WhatsApp chatbot "+91 9111666207" where you can see its live demo by typing "HI" and see how it works and give your opinion about it whether it is good or not for the citizens.
#whatsapp business api#whatsapp marketing#municipal property#municipal corporation#business model#easy to use#vertex suite#communication#in raipur#marketing automation tools#whatsapp chatbot#technology#tech#saas technology
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WhatsApp just dropped a Cool New Feature to boost User Security!
Are you a WhatsApp user? I use it a lot, for business, for my social and community work and for fun too. I have hundreds of WhatsApp groups, that allow me to communicate right away with many people. It is cool and easy and it made my life easier. Even though I’d prefer to reduce the number of groups I’m in. The main reason for choosing WhatsApp as a communication tool is because it is…
#Communication Tools#Digital Markets Act#Digital Security#eu#Messaging App#Messaging Privacy#Privacy Update#Secure Messaging#Spam Protection#Stay Safe Online#tech news#User Safety#WhatsApp#WhatsApp Beta#WhatsApp Features#WhatsApp Updates
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#Content monetization#Course creators platform#GetResponse features#Online course sales#Monetize digital content#E-learning tools#Email marketing for educators#Subscription-based content#GetResponse for creators#Sell courses online#Digital product sales#Build online communities#Automated marketing for courses#E-commerce for online courses#Content creator tool#Course creator marketing automation#Landing pages for courses#Membership site#Monetize educational content#Audience growth for course creators#Online Course Creation#Course Creator Tools#AI Course Creator
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Lebanon Pager Explosions 2024: 7 Unanswered Questions & The Role of Fear Marketing
Lebanon Pager Explosions: 7 Unanswered Questions About How Bombshell Tech Attack Was Allowed to Happen and Fear Marketing in 2024 Lebanon Pager Explosions: 7 Unanswered Questions About How Bombshell Tech Attack Was Allowed to Happen and Fear Marketing in 2024 Introduction The Lebanon pager explosions in 2024 have shocked the world, raising significant questions about technology vulnerabilities…
#2024 tech attacks#crisis communication#crisis management tools#Fear Marketing#fear-based marketing strategies#Lebanon pager explosions#outdated technology risks#security breaches#tech attack case studies#tech vulnerabilities
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🚀 AI Tutorials Designed to Help New Creators Streamline Workflows! 🤖✨ Mastering AI doesn’t have to be hard! These beginner-friendly tutorials are crafted to help new creators automate tasks, simplify editing, and manage projects with ease. Dive in and learn how AI can take your workflow to the next level—so you can focus on what you love creating! 🎥💡 Click this link : https://tinyurl.com/fbhea698
#ai tutorials#streamline workflow#new creators#ai for beginners#content creation#efficient workflow#digital creativity#tech for creators#automate with ai#video editing#productivity boost#ai for success#creative efficiency#next level workflow#digital marketing#channel growth#youtube growth#tech tools#ai#creator community#digital#youtube tips#content strategy
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🚀🔍 Ready to up your trading game? Discover the Top 10 Crypto Market Sentiment Analysis Tools that can supercharge your trading strategies! 📈💡 Stay ahead of the curve and make smarter decisions with our latest guide. Don’t miss out!
#crypto#market analysis#trading tools#crypto investment#financial freedom#invest smart#crypto community#investment tips#trading tips#crypto news#cryptocurrency#cryptocurreny trading
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