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mostlysignssomeportents · 7 months

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You can’t shop your way out of a monopoly

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in TUCSON (Mar 9-10), then SAN FRANCISCO (Mar 13), Anaheim, and more!

If you're running a business, you can either invest at being good at your business, or good at Google SEO. Choose the former and your customers will love you – but they won't be able to find you, thanks to the people who choose the latter. And if you're going to invest in top-notch SEO, why bother investing in quality at all?

For more than a decade, Google has promised that it would do something about "lead gens" – services that spoof Google into thinking that they are local businesses, pushing down legit firms on both regular search and Google Maps (these downranked businesses invested in quality, not SEO, remember). Search for a roofer, a plumber, an electrician, or a locksmith (especially a locksmith), and most or all of the results will be lead-gens. They'll take your call, pretend to be a local business, and then call up some half-qualified bozo to come out and charge you four times the going rate for substandard work:

https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html

Some of them just take your money and they "go back to the shop for a tool" and never return:

https://www.riverfronttimes.com/news/when-a-fake-business-used-a-real-st-louis-address-things-got-weird-32087998

Google has been promising to fix this since the late aughts, and to be fair, it's a little better. There was once a time when a map of Manhattan showed more locksmiths than taxis:

https://blumenthals.com/blog/2009/02/18/google-maps-proves-more-locksmiths-in-nyc-than-cabs/

But GMaps is trapped in the enshittification squeeze. On the one hand, the company wants to provide a good and reliable map. On the other hand, the company makes money selling "ads" that are actually payola, where a business can pay to get to the top of the listings or get displayed on the map itself. Zoom out of Google's map of central London and the highlighted landmarks are a hilarious mix of "organic" and paid listings: the British Museum, Buckingham Palace, the Barbican, the London Eye…and a random oral and maxillofacial clinic in the financial district:

https://twitter.com/dylanbeattie/status/1764711667663831455

Hell of a job "organizing the world's information and making it universally accessible and useful," Big G. Doubtless the average Londoner finds the presence of this clinic super helpful in orienting themselves relative to the map on their phone screens, and it's a real service to tourists hoping to hit all the major landmarks.

It's not just Maps users who'd noticed the rampant enshittification. Even the original design team is so horrified they're moved to speak out about the moral injury they experience seeing the product they worked so hard on turned into a giant pile of shit:

https://twitter.com/elizlaraki/status/1727351922254852182

Now, when it comes to locksmiths, I'm lucky. My neighborhood in Burbank includes the wonderful Golden State Lock and Safe, which has been in business since 1942:

https://www.goldenstatelock.com/

But you wouldn't know it from searching GMaps for a locksmith near me. That search turns up a long list of scams:

https://www.google.com/maps/search/locksmith/@34.1750451,-118.369948,14z/data=!3m1!4b1?entry=ttu

It also turns up plenty of Keyme machines – these are private-equity backed, self-serve key-cutting machines placed in grocery stores. Despite Keyme calling itself a "locksmith," it's just a badly secured, overcaptilized, enshittification-bound system for collecting and retaining shapefiles for the keys to millions of homes, cross-referenced with billing information that will make it easy for the eventual hackers to mass-produce keys for all those poor suckers' houses.

(Hilariously, Keyme claims to be an "AI" company):

https://www.businesswire.com/news/home/20200114005194/en/KeyMe-Raises-35-Million-to-Further-Its-Mission-of-Building-the-Premier-Locksmith-Services-Company-in-the-Nation

But despite the fact that you can literally see the Golden State storefront from Google Streetview, Google Maps claims to have no knowledge of it. Instead, Streetview labels Golden State "Keyme" – and displays a preview showing a locksmith using a tool to break into a jeep (I'd dearly love to know how the gadget next to the Slurpee machine at the 7-Eleven will drive itself to your jeep and unlock the door for you when you lose your keys):

https://www.google.com/maps/place/KeyMe+Locksmiths/@34.1752624,-118.3487531,3a,75y,350.19h,90.21t/data=!3m6!1e1!3m4!1ssHrtqjqvgFir3NBauMy13Q!2e0!7i16384!8i8192!4m15!1m8!3m7!1s0x80c2959cd65dbb1b:0x4b3744cf87492a71!2sBurbank+Blvd+%26+N+Hollywood+Way,+Burbank,+CA+91505!3b1!8m2!3d34.1750025!4d-118.3493484!16s%2Fg%2F11f37_3lq8!3m5!1s0x80c2951cedbf4d39:0xe8ff9fd5872e66e9!8m2!3d34.1755176!4d-118.349!16s%2Fg%2F11mw7nr4fx?entry=ttu

It's pretty clear to me what's going on here. Keyme has hired some SEO creeps and/or paid off Google, flooding the zone with listings for its machines. Meanwhile, Golden State, being merely good at locksmithing, has lost the SEO wars. Perhaps Golden State could shift some of its emphasis from being good at locksmithing in order to get better at SEO, but this is a race that will always be won by the firm that puts the most into SEO, which will always be the firm that puts the least into quality.

Whenever I write about this stuff, people inevitably ask me which search engine they should use, if not Google?

And there's the rub.

Google used predatory pricing and anticompetitive mergers to acquire a 90% search market-share. The company spends more than $26b/year buying default position in every place where you might possibly encounter a new search engine. This created the "kill zone" – the VC's term of art for businesses that no one will invest in, because Google makes sure that no one will ever find out it exists:

https://www.theverge.com/23802382/search-engine-google-neeva-android

That's why the only serious competitor to Google is Bing, another Big Tech company (Bing is also the primary source of results on Duckduckgo, which is why DDG sometimes makes exceptions for Microsoft's privacy-invading tracking):

https://en.wikipedia.org/wiki/DuckDuckGo#Controversies

Google tells us that the quid-pro-quo of search monopolization is search excellence. The hundreds of billions it makes every year through monopoly control gives it the resources it needs to fight spammers and maintain search result quality. Anyone who's paid attention recently knows that this is bullshit: Google search quality is in free-fall, across all its products:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

But Google doesn't seem to think it has a problem. Rather than devoting all its available resources to fighting botshit, spam and scams, the company set $80 billion dollars alight last year with a stock buyback that was swiftly followed with 12,000 layoffs, followed by multiple subsequent rounds of layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

The scams that slip through Google's cracks are sometimes nefarious, but just as often they're decidedly amateurish, the kind of thing that Google could fix by throwing money at the problem, say, to validate that new ads for confirmed Google merchants come from the merchant's registered email addresses and go to the merchant's registered website:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Search is a capital intensive business, and there are real returns to scale, as the UK Competition and Market Authority's excellent 2020 study describes:

https://assets.publishing.service.gov.uk/media/5fe4957c8fa8f56aeff87c12/Appendix_I_-_search_quality_v.3_WEB_.pdf

But Google doesn't seem to think that its search needs that $80 billion to fight the spamwars. That's the thing about monopolists, they get complacent. As Lily Tomlin's "Ernestine the AT&T operator" used to say, "We don't care, we don't have to, we're the phone company."

That's why I'm so excited about the DOJ Antitrust Division monopolization case against Google. Trusting one company to "organize the world's information and make it universally accessible and useful," was a failure:

https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

I understand why people want to know which search engine they should use instead of Google, and I get why, "There aren't any good search engines" is such an unsatisfactory answer. I understand why each fresh round of printer-company fuckery prompts people to ask "which printer should I get?" and I understand why "There are only six major printer companies and they're all suffering from end-stage enshittification" isn't what anyone wants to hear.

We want to be able to vote with our wallets, because it's so much faster and more convenient than voting with our ballots. But the vote-with-your-wallet election is rigged for the people with the thickest wallets. Try as hard as you'd like, you just can't shop your way out of a monopoly – that's like trying to recycle your way out of the climate emergency. Systemic problems need systemic solutions – not individual ones.

That's why the new antitrust matters so much. The answer to monopolies is to break up companies, block and unwind mergers, ban deceptive and unfair conduct. "Caveat emptor" is the scammer's motto. You shouldn't have to be an expert on lead gen scams to hire a locksmith without getting ripped off.

There are good products and services out there. Earlier this year, we decided to install a (non-networked) programmable pushbutton lock. I asked Deviant Ollam – whom I know from Defcon's Lockpicking Village – for a recommendation and he suggested the Schlage FE595:

https://www.schlage.com/en/home/products/FE595PLYFFFFLA.html

I liked it so much I bought another one for my office door. Eric from Golden State Lock and Safe installed it while I wrote this blog-post. It's great. I recommend both of 'em – 10/10, would do business again.

Name your price for 18 of my DRM-free ebooks and support the Electronic Frontier Foundation with the Humble Cory Doctorow Bundle.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#vapor-locksmith

Image: alicia rae (modified) https://commons.wikimedia.org/wiki/File:Kehole_Red.jpg

CC BY 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

Budhiargomiko (modified) https://commons.wikimedia.org/wiki/File:Wasteland.jpg

CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en

#pluralistic #enshittification #locksmith scams #google #google maps #monopoly #doj #seo #big tech

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hireseo12 · 2 months

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A Comprehensive Guide To Unlocking The Potential Of Seo For Real Estate Agents

In the digital era, where first impressions are often formed online, the role of SEO for estate agents cannot be overstated. SEO, or Search Engine Optimization, is the art and science of enhancing your website’s visibility on search engines like Google. For estate agents, this means attracting more potential buyers and sellers, establishing authority in the real estate market, and ultimately, closing more deals. Let’s explore how estate agents can leverage SEO to elevate their online presence and drive business growth.

The Importance of SEO in Real Estate

The real estate market is highly competitive. Potential clients often turn to search engines to find estate agents, research property listings, and read reviews. A well-optimized website ensures that your agency appears at the top of search results, making it easier for clients to find you. High search engine rankings lead to increased visibility, more traffic, and higher conversion rates. In essence, mastering SEO For Estate Agents is a powerful way to outperform competitors and grow your client base.

Crafting a Comprehensive Keyword Strategy

Keywords are the foundation of SEO. They are the terms and phrases that potential clients use to search for services online. Conduct thorough keyword research to identify the most relevant and high-traffic keywords for your business. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you discover these keywords. For estate agents, important keywords might include "best estate agents," "homes for sale in [location]," and "real estate listings." Integrate these keywords naturally into your website content, including titles, meta descriptions, headings, and body text.

Embracing Local SEO

Local SEO is crucial for estate agents who operate within specific geographic areas. When people search for estate agents, they often include a location in their query, such as "estate agents in London" or "real estate in Manhattan." To optimize for local SEO, ensure your website includes location-specific keywords. Additionally, claim and optimize your Google My Business listing. Provide accurate and detailed information about your business, including address, phone number, and hours of operation. Encourage satisfied clients to leave positive reviews, as these can significantly boost your local search rankings.

Creating High-Quality Content

Content is the lifeblood of SEO. High-quality, informative, and engaging content attracts visitors, keeps them on your site longer, and encourages them to return. Consider starting a blog where you can share valuable insights and advice. Topics might include "Tips for First-Time Homebuyers," "Understanding the Property Market," or "How to Stage Your Home for Sale." Ensure each piece of content is optimized with relevant keywords, such as SEO for estate agents, to improve your search engine rankings. Use a mix of short and long sentences to keep the content dynamic and interesting.

On-Page SEO Optimization

On-page SEO involves optimizing individual pages on your website to improve their search engine rankings. Key elements include:

Title Tags and Meta Descriptions: These should be compelling and include your primary keywords. They are the first things users see in search results, so make them count.

Header Tags (H1, H2, H3): Use these to structure your content. They make it easier for search engines to understand the hierarchy and relevance of your content.

Alt Text for Images: This helps search engines understand what your images are about. Include keywords where appropriate.

Internal Linking: Create links between related pages on your site to help users navigate and improve the distribution of link equity.

Optimizing for Mobile Devices

A significant portion of real estate searches are conducted on mobile devices. Ensuring your website is mobile-friendly is critical. Google prioritizes mobile-optimized sites in its rankings, so invest in responsive design, fast loading times, and an intuitive user interface. A seamless mobile experience enhances user satisfaction and boosts your SEO performance.

Building Quality Backlinks

Backlinks, or inbound links from other reputable websites, are a powerful signal to search engines about your site’s authority and relevance. Aim to build high-quality backlinks from respected real estate blogs, local business directories, and industry websites. Guest blogging, partnerships, and press releases can help you acquire valuable backlinks.

Technical SEO: The Backbone of Your Site

Technical SEO involves optimizing your website’s infrastructure to make it easier for search engines to crawl and index your site. Key aspects include:

Site Speed: Fast loading times are crucial for both user experience and SEO. Optimize images, leverage browser caching, and minimize CSS and JavaScript files.

Secure Sockets Layer (SSL): An SSL certificate ensures your site is secure, which is a ranking factor for Google.

XML Sitemap: This helps search engines navigate your site more effectively.

Fixing Broken Links: Regularly check and fix broken links to maintain site health.

Monitoring and Adapting Your SEO Strategy

SEO is not a one-time effort. It requires continuous monitoring and adaptation. Use tools like Google Analytics and Google Search Console to track your website’s performance. Monitor key metrics such as organic traffic, bounce rates, and conversion rates. Use this data to identify areas for improvement and adjust your SEO strategy accordingly. Staying updated with the latest SEO trends and best practices is essential for long-term success.

Conclusion

Mastering SEO for estate agents involves a multifaceted approach that combines keyword strategy, local SEO, high-quality content creation, on-page optimization, mobile optimization, backlink building, and technical SEO. By implementing these strategies, estate agents can significantly enhance their online presence, attract more qualified leads, and achieve greater success in the competitive real estate market. As the digital landscape continues to evolve, staying ahead with the latest SEO practices will ensure you remain at the forefront of the industry.

#SEO for estate agents

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airsparow · 8 months

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Wheelchair Assistance, Extra Leg Room, and Comfortable Seating: Your Ultimate Guide to Stress-Free Flying

SEO Meta Description:

Discover the best travel tips for a seamless journey, from wheelchair assistance to extra leg room seats and redeeming loyalty points. Get insights on comfortable seating, flight options, and exclusive discounts. Your ultimate guide to stress-free flying!

Introduction

Embarking on a journey involves careful planning, and when it comes to air travel, factors like wheelchair assistance, leg room, and ticket discounts can significantly impact your experience. In this comprehensive guide, we explore everything from the basics of electronic tickets to the shortest flights and exclusive discounts. Let's dive into the details and make your next trip a breeze!

Wheelchair Assistance

Ensuring Accessibility and Comfort

For travelers with mobility challenges, airlines offer invaluable wheelchair assistance services. Navigating airports becomes smoother with dedicated assistance from check-in to boarding. This service enhances the overall travel experience, providing peace of mind and ensuring a stress-free journey.

Extra Leg Room Seats

A Comfortable Journey Begins with Leg Space

Long flights can be daunting, but choosing extra leg room seats transforms your experience. Enjoy added comfort, stretch your legs, and arrive at your destination feeling refreshed. We delve into the options available and how to secure these coveted seats for a more comfortable journey.

Skymiles Points and Redeeming Loyalty Points

Unlocking Travel Rewards

Frequent flyers can maximize their travel experience through Skymiles and loyalty point redemption. Learn the ropes of accumulating Skymiles points and making the most of loyalty programs, turning your flights into rewarding experiences.

Basic Economy Tickets vs. Main Cabin Tickets

Navigating Ticket Options for Every Budget

Understanding ticket types is crucial for budget-conscious travelers. From basic economy tickets to main cabin tickets, we break down the differences, helping you make an informed decision based on your needs and preferences.

Electronic Tickets (ETickets) and Economy Class vs. Business Class

Efficiency and Comfort Combined

Embrace the convenience of electronic tickets (e-tickets) and explore the distinctions between economy and business class. Discover the perks each class offers and decide which aligns with your travel priorities.

Comfortable Seats and Refundable Tickets

Prioritizing Comfort and Flexibility

Choosing comfortable seats is essential for a pleasant flight. Additionally, we explore the advantages of refundable tickets, providing flexibility in your travel plans. Strike the perfect balance between comfort and peace of mind.

Non-Stop Flights and Urgent Tickets

Time-Efficient Travel Solutions

For those seeking efficiency, non-stop flights are a game-changer. Additionally, when urgency is a factor, understanding how to secure last-minute or urgent tickets becomes invaluable. Unravel the secrets to seamless, time-efficient travel.

Shortest Flights to Popular Destinations

Optimizing Travel Time

Discover the shortest flights to sought-after destinations like Miami, New York, and Seattle. Whether you're craving the beaches of Florida or the vibrant streets of Manhattan, we guide you to the quickest routes, saving you time and energy.

Discounted Tickets and Special Travel Deals

Saving on Every Journey

Uncover the art of finding discounted tickets and explore exclusive travel deals. From student discounts to military and senior travel deals, we provide insights into securing the best fares for your next adventure.

Flight Comparison Platforms: Momondo, Skyscanner, and Kayak

Navigating the Best Fares

Make informed decisions by comparing flight prices on platforms like Momondo, Skyscanner, and Kayak. Discover the unique features of each and find the cheapest fares for your chosen route.

Shortest Flights to International Destinations

Jetting Off to Global Hotspots

Embark on international adventures with insights into the shortest flights to destinations like Paris, London, Dubai, and beyond. We help you plan efficient journeys, ensuring you spend more time exploring and less time in transit.

FAQs

Q: How can I request wheelchair assistance when booking a flight? A: Most airlines provide an option to request wheelchair assistance during the booking process. Simply select the option, and the airline will make arrangements for your journey.

Q: Are extra leg room seats worth the additional cost? A: Absolutely! Extra leg room seats can significantly enhance your comfort during a flight, especially on long journeys. The added space allows you to stretch and relax, making it worth the investment.

Q: What is the advantage of non-stop flights? A: Non-stop flights eliminate layovers, saving you time and potential stress associated with connecting flights. They are ideal for travelers looking for the most efficient way to reach their destination.

Q: How can I find the best discounted tickets for my trip? A: Utilize flight comparison platforms like Momondo, Skyscanner, and Kayak to find the best deals. Additionally, keep an eye out for special promotions and discounts offered by airlines.

Q: Can I redeem Skymiles points for international flights? A: Yes, Skymiles points can be redeemed for both domestic and international flights. Check the airline's loyalty program guidelines for specific details on redemption options.

Q: What is the difference between basic economy and main cabin tickets? A: Basic economy tickets typically offer fewer amenities and restrictions, making them more budget-friendly. Main cabin tickets provide additional perks and flexibility at a slightly higher cost.

Conclusion

Mastering the Art of Stress-Free Flying

Embarking on a journey should be an exciting adventure, not a stressful endeavor. By understanding the nuances of wheelchair assistance, seat options, and ticket types, you can tailor your travel experience to suit your needs. Whether you're a frequent flyer or planning a once-in-a-lifetime trip, use this guide to navigate the skies with confidence and ease.

#wheelchair assistance #economy class tickets #electronic tickets

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kurrownyc · 8 months

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Kurrow

Address:

43-09, 47th Avenue

Sunnyside, NY 11104 USA

Phone: (929) 413-9455

Email: [email protected]

Website: https://kurrow.com/

We are New York City’s go-to marketing team for Small Businesses and Solopreneurs. At Kurrow, we offer a complete spectrum of top-tier white label web development, creative design and SEO services. Our SEO services come with a page 1 guarantee!

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Business Hours: Mon-Fri 8:00AM - 5:00PM, Sat-Sun Closed

Starting year of business: 2023

Service Area: Queens, New York City, Manhattan, New York City, Brooklyn, New York City, Bronx, New York City, Staten Island, New York City, United States, Canada, Europe, Australia, Worldwide

Payment methods: Bank Transfers, Zelle, Venmo, Credit Cards, Cash, Google Pay, Apple Pay

Social link:

https://www.linkedin.com/company/kurrownyc/

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usadigitalmarketing · 9 months

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The Role of Web Design in New York's Marketing Scene

In the city that never sleeps, where trends are born on the streets and innovation is a way of life, the role of ecommerce seo nyc marketing scene is nothing short of revolutionary. As businesses navigate the vibrant and competitive landscape, a strategically crafted and visually appealing website has become a cornerstone for success. In this exploration, we uncover the profound impact of web design on shaping the narrative of marketing in the bustling metropolis of New York.

The Digital Frontline of Brands

New York's marketing landscape is dynamic, and in the digital age, a brand's online presence is its frontline. Internet marketing solutions as the architect of this digital space, constructing an immersive environment where brands communicate, engage, and captivate their audience. From the sleek high-rises of Manhattan to the trendsetting boroughs, a well-designed website is the gateway to a brand's identity.

Visual Aesthetics and Brand Identity

In a city where first impressions are everything, a visually stunning website is a powerful tool. Web design in New York goes beyond aesthetics; it encapsulates the essence of a brand. From color schemes that evoke emotions to fonts that convey personality, every visual element is meticulously crafted to resonate with the city's diverse audience.

Web design acts as a visual storyteller, weaving together the narrative of a brand. Consistent branding elements, from logos to imagery, create a cohesive and memorable experience for visitors. In a city known for its eclectic mix of cultures, a well-designed website ensures that a brand's message is universally understood.

User Experience (UX) and Navigational Fluidity

Web design in New York prioritizes user experience. The fast-paced lifestyle demands websites that offer a seamless and intuitive journey. Navigational fluidity is key, allowing users to effortlessly explore content, products, or services. A well-designed website anticipates user needs, providing an experience as dynamic as the city itself.

With the majority of new york pay per click relying on mobile devices, web design extends its influence to responsive and mobile-friendly interfaces. A website's adaptability to various screen sizes ensures that businesses can connect with users on the go, amplifying accessibility and expanding the reach of marketing efforts.

Interactive Elements and Audience Engagement

Web design transforms static pages into dynamic experiences. Interactive elements, from animations to user-friendly interfaces, captivate and engage visitors. In a city where trends evolve rapidly, keeping audiences intrigued and immersed is a crucial aspect of effective marketing.

Web design seamlessly integrates with social media, a cornerstone of nyc responsive website design marketing strategies. From trendy Instagram feeds to real-time Twitter updates, a well-designed website becomes a hub for social engagement. Integrating social elements not only fosters community but also amplifies the virality of marketing campaigns.

SEO Optimization for New York's Competitive Market

In a city as competitive as New York, standing out on search engine results is paramount. Web design intertwines with organic seo new york strategies, ensuring that websites are optimized for relevant keywords. From meta tags to strategic content placement, a well-optimized website rises above the digital noise, attracting organic traffic and enhancing visibility.

Understanding the local nuances of New York's diverse neighborhoods is integral. Web design incorporates local SEO strategies, allowing businesses to connect with their target audience in specific boroughs. This localized approach enhances the relevance of content and services, making marketing efforts more targeted and impactful.

Conversion Optimization and Business Growth

Online reputation management services new york is not just about attracting visitors; it's about converting them into customers. Thoughtful design elements, persuasive calls-to-action, and strategically placed contact forms contribute to conversion optimization. A well-optimized website is a powerful tool for businesses looking to grow their customer base in the city.

For businesses involved in online sales, web design facilitates seamless ecommerce seo nyc. From intuitive product displays to secure payment gateways, a well-designed e-commerce website becomes a virtual storefront, connecting businesses with consumers in the bustling digital marketplace of New York.

Adapting to Trends and Technological Advancements

New York's marketing scene is ever-evolving, and web design adapts to the latest trends and technological advancements. From minimalist design principles to the integration of innovative technologies, a forward-thinking approach ensures that a brand's website remains relevant in the face of changing consumer expectations.

Web design isn't just about the present; it's about preparing for the future. A well-designed website is built with scalability in mind, accommodating technological advancements and evolving marketing strategies. Online reputation management companies nyc ensures that businesses can seamlessly integrate new features and technologies as they emerge.

Designing Success in the City That Never Sleeps

In conclusion, the role of website developers nyc marketing scene is transformative. It goes beyond the visual aesthetics, extending its influence to user experience, SEO optimization, audience engagement, and business growth. In the city that never sleeps, a well-designed website becomes the digital heartbeat of a brand, pulsating with the energy and innovation that define pay per click nyc.

Get in Touch

Website – https://www.perfectmarketingsolution.com/

WhatsApp – https://call.whatsapp.com/voice/9rqVJyqSNMhpdFkKPZGYKj

Mobile – +91 9212306116

Skype – shalabh.mishra

Telegram – shalabhmishra

Email – [email protected]

#webdeveloper #websitedesigner #websiteproviderservices #new york web designing agency

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emintek · 11 months

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Looking for a digital transformation company? We provide web design, web development and digital transformation solutions in Manhattan, NYC and New York. Call us.

#digital transformation company #furniture store seo agency #seo for furniture stores #seo company for furniture stores

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kareemkreat123 · 11 months

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Navigating the Digital Frontier Search Engine Optimization Services in the USA

In today's digital landscape, the success of any business, whether large or small, hinges on its online presence. Search Engine Optimization (SEO) has emerged as a critical component for achieving visibility, credibility, and success in the online world. For businesses looking to optimize their online performance,Search Engine Optimization Services Provider In Usaﾠ partnering with a professional SEO services provider in the USA is the first step towards conquering the digital frontier.

The Digital Evolution

The USA is a breeding ground for innovation and digital evolution. From Silicon Valley to bustling startups in New York City, the nation is a hub for technology and e-commerce. This has given rise to fierce online competition, making SEO a paramount element in a business's digital marketing strategy.

Benefits of SEO Services

Enhanced Visibility: SEO enhances a website's visibility on search engines like Google. When done correctly, it ensures that your website ranks higher on the search engine results pages (SERPs). This means more people are likely to discover your website when they search for relevant keywords, leading to increased organic traffic.

Improved Credibility: SEO services help build trust and credibility with your audience. When your website consistently appears at the top of search results, users tend to perceive it as more trustworthy and authoritative.

Targeted Traffic: SEO isn't just about increasing traffic; it's about driving the right kind of traffic. Professional SEO services focus on attracting visitors who are genuinely interested in your products or services, improving your conversion rates.

Cost-Effective: Compared to traditional advertising methods, SEO is a cost-effective way to market your business. It provides long-term benefits by maintaining a high rank on search engines, reducing your reliance on paid advertising.

Choosing an SEO Services Provider in the USA

Selecting the right SEO services provider is crucial for your business's online success. In the USA, you have a plethora of options, but a few key factors should guide your decision:

Experience: Look for a provider with a proven track record in the field. An experienced team will understand the intricacies of SEO and adapt to the constantly changing algorithms of search engines.

Comprehensive Services: Your chosen provider should offer a wide range of SEO services, including on-page optimization, off-page optimization, keyword research, content marketing, and more. This holistic approach is essential for a successful SEO campaign.

Data-Driven Approach: The best SEO services are those that rely on data and analytics to inform their strategies. Providers should use tools to track the progress of your SEO campaign, allowing for continuous improvement.

Customization: One size does not fit all when it comes to SEO. A reputable provider will tailor their strategies to meet your specific business goals and target audience.

Transparency: Ensure the provider is transparent about their methods, pricing, and results. Open communication is key to building a trusting partnership.

The Impact of Local SEO

For many businesses, especially smaller ones, local SEO is of paramount importance. Local SEO is the practice of optimizing your website to be found in local search results. This is particularly beneficial for businesses targeting local markets. A local SEO services provider can help your business thrive in your specific area, from the heart of Manhattan to the suburbs of Texas.

In the digital age, SEO is not just an option; it's a necessity. To thrive in the competitive landscape of the USA, partnering with a professional SEO services provider is the wisest choice. The right provider will help you navigate the ever-evolving digital frontier, ensuring that your business not only survives but thrives in the online world. With enhanced visibility, credibility, and targeted traffic, SEO is the compass that guides businesses towards success in the USA's bustling online marketplace.

For more info :-

Search Engine Optimization Services Provider In Usa

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latatravels · 1 year

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Hire a Proper SEO Professional to Promote Websites

To make it to the top of the most-popular search engines, a business company needs to make intelligent use of search engine optimization services to get the kind of strong traffic which shoots them at the top. Professional search engine optimization services are available from many companies catering in the same. search engine optimization New Jersey and search engine optimization Manhattan are some of the famous areas from whom you can expect the most reliable and dominant search engine optimization services that can give competition at international level. They will create or alter your website in a way that grabs the eyes of the visitors, only to get more traffic. The goal of search engine optimization New Jersey service providers is to incorporate the appropriate keywords productively on your website to keep the visitor browse through your website thoroughly. search engine optimization services target to augment your sales, get you more traffic, enhance brand popularity and browser compatibility at affordable rates. Auto Parts SEO Companies Delhi, Real Estate SEO Company NCR, SEO Services for Hotel and SEO Firm India

There are many companies that give you powerful services to enhance and build an online credibility which will develop a trust factor in customers and visitors of your website or online web store and make them buy your commodities. Search Engines play a major role in the part of search engine optimization services. Search engines are the ones which are the medium through which your potential customers get to know you or find about your company. As people visit search engines on daily basis for some or the other reason and it is there in search engine results that your company link comes up, if relevant to the user's search. Therefore, your targeted group is among the searchers, all you need to look after is that you make use of the keywords which are also used by the searchers. Apart from the targeting your potential customers, you may also target a larger group if you plan to increase your sales.

You can comprehend this better if you spend some time to study as to how the internet works, which will be the first step towards releasing the importance and role of Search Engine Optimization services. Thousands of people log on to the internet ever hour and start searching for what they are looking for, then with their usage of relevant keywords your website link will show up in the results and the searcher will click on it. The search results consists of a number of pages, from which the user is likely to go through first few initial pages only, most probably the first three-four pages. Therefore every business company's target is to get ranked on the very first page of the search engine. And it is the job of search engine optimization Manhattan professionals and search engine optimization professionals to get your website to that topmost position with their talent and experience in the field.

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visionarymedia · 1 year

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Unleashing the Power of SEO Agency New York

In the vast digital landscape, where competition is fierce and the online marketplace is constantly evolving, one thing remains constant: the importance of SEO. If you’re a business owner or a website operator in the bustling metropolis of New York, you know that standing out in the crowd is not an easy feat. This is where an SEO agency in New York comes into play, wielding the tools and strategies needed to help your business thrive in the digital realm.

Navigating the Concrete Jungle: What Is SEO Agency New York?

Before we dive deeper into the world of SEO agencies in New York, let’s establish a solid foundation by understanding what exactly an SEO agency is and why it’s crucial for businesses.

SEO, or search engine optimization, enhances your website’s visibility on search engines like Google. It involves a myriad of strategies, including keyword optimization, content creation, link building, and technical improvements, all aimed at improving your website’s ranking in search results.

SEO agency New York is a specialized firm that excels at implementing these strategies for businesses operating in the New York area. Their mission is clear: propelling your website to the top of search engine results pages (SERPs) for relevant keywords, driving organic traffic, and increasing your revenue.

The Key Players: Top SEO Agencies in New York

Empire SEO

Empire SEO is a powerhouse in the New York SEO scene. With a team of experts well-versed in the nuances of the local market, they specialize in crafting tailored SEO strategies for businesses of all sizes. From on-page optimization to local SEO, Empire SEO has you covered.

2. NYC Digital Marketing

This agency combines creativity with technical expertise to deliver outstanding SEO results. Their client portfolio speaks volumes about their ability to boost rankings and drive traffic. When you’re looking for a partner to take your online presence to the next level, NYC Digital Marketing is a top choice.

3. Manhattan SEO

Manhattan SEO is a boutique agency that prides itself on personalized service. They understand that no two businesses are the same, and they tailor their strategies accordingly. Their focus on ROI-driven results makes them a sought-after SEO agency in New York.

Laying the Foundation: Why SEO Agency New York Matters

The Local Advantage

New York is a sprawling city with countless businesses vying for attention. An SEO agency in New York understands the local landscape, enabling them to target potential customers in your area effectively.

Staying Ahead of the Curve

The digital world is ever-changing, with search engine algorithms constantly evolving. SEO agencies in New York stay up-to-date with the latest trends and algorithm updates, ensuring that your website remains competitive.

Maximizing ROI

Investing in SEO is not just an expense; it’s an investment in your business’s future. SEO agencies focus on delivering tangible results, including increased website traffic, higher conversion rates, and, ultimately, a boost in revenue.

Saving Time and Resources

Managing SEO in-house can be time-consuming and expensive. By outsourcing your SEO needs to an agency, you free up valuable resources to concentrate on what you do best: running your business.

SEO Agency New York: Frequently Asked Questions

Q: How long does it take to see results from SEO efforts?

The timeline for SEO results can vary depending on factors such as the competitiveness of your industry and the keywords you’re targeting. However, you can typically start seeing improvements in a few months, with significant results in six to twelve months.

Q: Is SEO suitable for small businesses in New York?

A: Absolutely! SEO can be highly beneficial for small businesses in New York. It helps level the playing field, allowing smaller enterprises to compete with larger corporations in the digital space.

Q: What sets apart the best SEO agencies in New York?

The best SEO agencies in New York are characterized by their expertise, transparency, and proven track record of delivering results. They tailor their strategies to your needs and stay current with industry trends.

Q: Are there any risks associated with SEO?

While SEO is generally safe and effective, there are some risks involved, such as algorithm updates that may impact your rankings. However, a reputable SEO agency will mitigate these risks and adapt your strategy accordingly.

Q: Can I do SEO on my own?

While some basic SEO tasks can be done independently, a comprehensive SEO strategy often requires expertise and resources that are best provided by an experienced agency.

Q: What is the cost of SEO services in New York?

A: The cost of SEO services can vary widely depending on your specific needs and the agency you choose. It’s important to discuss your budget and expectations with the agency to determine a customized plan.

Conclusion: Soar to New Heights with SEO Agency New York

In the bustling, competitive landscape of New York, your online presence can make or break your business. Partnering with an SEO agency in New York is your ticket to standing out in the digital crowd, driving organic traffic, and achieving the success you deserve.

Investing in SEO is not just a choice; it’s a necessity in today’s digital age. The right agency will not only help you climb the search engine rankings but also provide invaluable insights and strategies to stay ahead of the curve.

So, whether you’re a small business looking to make a big impact or an established brand aiming for even greater heights, don’t underestimate the power of an SEO agency in New York. Take the plunge and watch your online presence soar.

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asydigital · 1 year

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ASY Digital, one of the top performer full-service digital marketing companies in Manhattan/NYC, offers proven strategies in SEO, SMM, PPC, and other digital marketing services to help you expand your business quickly.

#Digital marketing company in new york #social media agency new york #dentist seo new york #social media marketing nyc #social media management agency nyc

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rakeshnida · 1 year

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Digital Marketing Company | Social Media Marketing Agency

Skytrust Is One Of The Best Digital Marketing Company And Social Media Marketing Agency In The US, UAE, UK, and INDIA. We Offer the Best Seo Service As Well.

Evolving digital marketing trends in the USA for 2023

As millions of users shift toward having a significant online presence, the demand for technology grows. Brands need to be transparent in their services and updated with the latest digital marketing trends to kick off 2023 with a bang.

This year will undoubtedly sharpen our focus as the challenges that developed economic uncertainties, pandemic, and geopolitical tensions will make it a year like no other. As millions of users shift toward having a significant online presence, the demand for technology grows. Also, consumers have become vigilant about online marketing for services and products and prefer a good user experience. Brands need to be transparent in their services and updated with the latest digital marketing trends to kick off 2023 with a bang.

Benefits of using the right social media marketing tools

When choosing the best digital marketing expert in Salt Lake City, one should know the benefits it will gather by utilizing marketing solutions to grow your business. Whether a startup or an established brand, efficient digital marketing satisfies your branding needs.

Targets the right audience – Digital marketing helps collect the relevant data your audience needs to engage with your business. It lets you target the right audience and enhance the success rate of your campaigns.

Conversion rate optimization – Influencer marketing and other digital marketing trends in Manhattan and other cities help to convert potential customers into loyal ones.

Customer loyalty – Less but loyal is better than more but one-time. Customer loyalty is a great way to earn the trust and recognition of your brand among the masses.

Credibility – Businesses can gain trust and credibility with the right digital marketing skills. Having a good brand reputation helps in faster and easier growth.

10 latest digital marketing trends for 2023

Many businesses are already trying to map out their marketing strategies for 2023. If you are facing a problem identifying the latest B2C and B2B marketing trends in West Valley City, Orem, and other cities in the US, for 2023, then here are the top eight for you.

Influencer marketing trends will be the king – Influencer marketing enhanced in 2022 and is predicted to keep pace in 2023. As per recent records, this marketing style is responsible for bringing in $5.20 for every $1 spent. Every business cannot afford to hire a celebrity for its marketing. Therefore, more than 56 per cent of marketers who invest in influencer marketing as one of the top online marketing trends in Houston work with micro-influencers. They are the closest to ‘everyday’ people whose audiences are more likely to trust their opinions and recommendations. Whenever looking out for relevant influencers, keep in mind to check the meaningful KPIs and not get distracted by follower counts.

Content marketing is valuable – Content plays a vital role at all marketing and sales funnel stages. It provides detailed information and solutions that will help seek out newer connections. Although there is much noise on social media, where much content is excellent, a lot is not targeted to the right audience or is not promoted through the right influencers. Only a good content creator or brand can help you grow in 2023. It should be kept in mind that content is not just about having in abundance, but rather valuable for the customers.

Social media will be the new customer service platform – Every social media marketing expert in San Antonio, Dallas, and every other city in the USA is already aware of the upcoming times when social media platforms, majorly Instagram and Facebook, will be providing customer service through DMs. According to a survey, it was found that about 20 per cent of Gen Z-ers and around 25 per cent of millennials have gotten in touch with a brand for customer service on social media in the past three months.

Short-form videos are a significant investment – According to a recent survey, about 90 per cent of marketers using short-form videos are likely to increase or maintain their investment in 2023. Even the top digital marketing company in Boston believes short-form videos have less bandwidth and grab online customers’ attention much faster than long-form videos. As per B2C and B2B marketing trends, spreading information about products, brands, or services to the audience through short-form videos is more effective.

Experiential marketing is likely to make a comeback – Also called Engagement marketing, it is one of the top marketing trends in Arizona. It allows the audience to interact with a business in a real-world situation. Experiential marketing ran into barriers in 2020 and 2021, as companies had to shut down due to the global pandemic. But now, as platforms with online visibility get access to larger audiences, the possibility of experiential marketing is likely to increase in 2023.

Increased use of automation tools – There is expected to be a shift in customer mindset from technical-based marketing to signal-based marketing in 2023. Digital marketing tools that rely on automation and personalization will likely outperform organizations’ customer experience metrics by 20 per cent in the upcoming years. Standard marketing automation tools like advertising, CRM, email, social media, or lead management communicate the needed data to the relevant customers. GPT-4 (Generative Pre-trained transformer 4) is a cutting-edge tool developed by OpenAI that helps marketers automate various tasks.

Martech will keep growing – Martech, also known as Marketing Technology, is a software used in digital marketing and social media marketing in Brooklyn, Austin, and other cities in the USA to create, execute, manage and measure the performance of online and offline content, campaigns, and experiences. Most companies are spending on technology that will help them collect and store data, use it to make effective decisions, and implement it. According to a survey, more than 30 per cent of this spending is done by B2B companies and is expected to grow moderately by $8.5 billion in 2024 in the US.

Machine translation for multilingual content – Most of the articles on digital marketing and other content on the internet are available in only English, which makes it difficult for the non-native audience to access them easily. Commonly found online translation tools can also mistranslate or misbrand the content. But now, with the accessibility of machine translation (MT), multilingual content creation has increased. MTPE (machine translation post-editing) allows digital marketers to combine advanced technology with the skills of native translators to produce multilingual content, avoiding marketing blunders.

Chatbots are a valuable investment – Chatbots are likely to become the fastest-growing brand communication channel for businesses. It has become one of the top digital marketing tools in Los Angeles, San Diego, San Jose, and other cities in the USA. Chatbots are a significant investment to answer customers who might need assistance outside of working hours, especially for businesses that are not operating all day hours.

Mobile optimization will become necessary – According to a survey, more than half of online website traffic comes from mobile devices and tablets. Providing mobile-optimized digital experiences will become a vital requirement for companies belonging to digital marketing. Social media marketing cities in the USA prefer investing in mobile optimization for a better experience and reach. 64 per cent of SEO marketers call mobile optimization a compelling investment, and 33 per cent of global marketers profusely invest in mobile web design.

#Best Digital Marketing Company In Dubai #Social Media company In Dubai #Seo Service Agency

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