#m&e

[goldenpinof]

danandphilshop (EU) newsletter

28/06/2024

danandphilshop newsletter

28/06/2024

[thewebcomicsreview]

[fraoula1]

𝐇𝐨𝐰 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐌𝐞𝐝𝐢𝐚 & 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

As digital media rises in popularity, India's Media & Entertainment (M&E) industry is undergoing a significant transformation. The digital landscape has surpassed traditional television, becoming the main revenue driver in a booming market valued at ₹2.5 trillion. This post explores the key aspects of this digital shift and the various elements influencing change in the M&E sector.

Sector Growth

In 2024, the M&E industry saw a growth rate of 3.3%. Projections for 2025 indicate this will jump to 7.2%, raising the market value to approximately ₹2.68 trillion. This upward trend is driven by wider Internet access and smartphone usage, along with shifting content consumption habits.

Younger audiences prefer digital engagement, further influencing the market. A survey from 2023 showed that 72% of millennials consume online content daily. This change is prompting investments in digital platforms, as more companies recognize the potential for higher engagement and returns.

Digital Surge

Digital media currently accounts for a remarkable 32% of total M&E revenues. This shift reflects significant changes in consumer behavior, with many audiences leaning towards on-demand and interactive content.

The growth of over-the-top (OTT) platforms, mobile apps, and podcasts has changed the competitive landscape. With more content available online, creators can target niche markets effectively. For instance, platforms like Netflix added 150 regional shows in the last year, catering to diverse interests and languages across India.

Advertising Boom

Digital advertising has surged, growing by 17% over the past few years. E-commerce and social media ads play vital roles in this expansion. For example, Facebook and Instagram have reported increased ad revenues, with the average ROI for digital ads improving by 25% compared to traditional media.

Brands are shifting their marketing strategies towards digital platforms to leverage better targeting options and measurable outcomes. With formats that encourage interaction, advertisers are crafting more engaging ads, like interactive quizzes or shoppable video content, to captivate online users.

Declining TV Power

While digital media thrives, linear television is seeing a decline. Advertising revenues for traditional TV have dropped by 6%, with subscription revenues falling by 3%.

Notably, six million households have migrated to free and connected TV options, indicating a clear shift in viewing habits. Today's audiences prefer customizable viewing experiences, aligning content with their schedules instead of traditional programming constraints.

Streaming Services Thriving

Streaming platforms such as Netflix and Amazon Prime Video are flourishing by expanding their content, especially regional offerings, which appeal to India's linguistic diversity.

However, as competition rises, these services are exploring cost-saving measures that could impact future content budgets and pricing models. For instance, they have started using data analytics to optimize content spending and enhance user experience.

Gaming Adjustments

The gaming segment within the M&E industry is experiencing fascinating changes. While online gaming has faced roadblocks due to high taxation, the casual gaming sector has reported a strong 16% growth. This reflects the diverse preferences of Indian gamers, who are more inclined towards mobile and casual games.

Strategic regulation is vital here. The government can support innovation in gaming, creating a friendlier environment for gamers and developers. This could ensure that the gaming industry thrives while offering users compelling experiences.

Film Industry Struggles

Despite the digital media boom, the traditional film industry is facing substantial challenges. It has recorded a 5% revenue decline, primarily due to fewer blockbuster films.

Additionally, the value of digital rights has fallen, prompting filmmakers to reevaluate their strategies. The success of a few films versus the lack of interest in others highlights the critical need for quality content that resonates deeply with audiences. Production houses must focus on engaging narratives that draw viewers in amid fierce competition from digital platforms.

Summary of Changes and Future Outlook

The digital media wave is undeniably reshaping India's Media & Entertainment industry. As digital platforms gain momentum and redefine how content is consumed, traditional media must innovate to stay relevant.

While the M&E sector continues to expand, challenges remain for traditional players. Adaptation, regional storytelling, and diversification will be essential not only for survival but for thriving in this rapidly evolving landscape.

Digital media is charting a new course for the M&E industry in India, marking a significant shift that invites ongoing innovation and adaptation. Stakeholders in the industry should stay alert to these changes and embrace the opportunities presented by a digital-first approach.

[zeynepom3r]

Why Monitoring & Evaluation (M&E) is Key to Better Public Sector Management

Hey Reddit!

I wanted to spark a discussion about how Monitoring & Evaluation (M&E) can improve government programs and public policies. M&E helps ensure accountability, transparency, and better decision-making, making public sector work more effective.

I recently came across a comprehensive course that dives deep into M&E in the public sector, covering topics like program evaluation, performance measurement, and policy impact. It uses real-world case studies and discussions with experts, making it a great resource for anyone involved in public management or policy.

Why is M&E so important?

Improves Decision-Making: Data-driven insights help refine policies and allocate resources effectively.

Ensures Accountability: Tracks progress and ensures transparency in government actions.

Enhances Policy Effectiveness: Provides evidence on what works and what doesn’t.

If you're interested in learning more about M&E, check out this course: Public Sector Monitoring & Evaluation.

What are your thoughts on the role of M&E in public sector work?

Let’s discuss!

#MonitoringAndEvaluation #PublicSectorManagement #PolicyImpact #GovernmentPrograms #PublicPolicy #Accountability #Transparency #PerformanceMeasurement #PublicManagement #M&E #DataDrivenDecisions #PolicyEffectiveness #Governance #PublicSector #ProgramEvaluation #PublicAdministration #SocialImpact #EvidenceBasedPolicy #CourseRecommendation #MECourse #PublicSectorReform

[krunkidile]

found you a new hat.

[the-4thwheel]

Key Guidelines for Creating Effective Monitoring and Evaluation Frameworks

At The 4th Wheel, we recognize that a well-structured monitoring and evaluation (M&E) framework is essential for driving project success. Our approach focuses on helping organizations establish clear objectives, engage stakeholders throughout the process, develop meaningful key performance indicators (KPIs), set baseline data, and design thorough data collection strategies. By adhering to these essential practices, we empower our clients to measure progress accurately, evaluate impact, and make data-driven decisions that foster continuous growth and improvement.

[analytics66]

Building a Data-Driven Content Strategy for M&E Industry in the OTT Age

OTT platforms might overthrow Linear TV to become content-consumption supreme. However, the major challenge the two face in acquiring content remains identical – the inability to fully incorporate data in their content strategy. To overcome this, SG Analytics proposes a new and modern solution in this white paper: a data-driven content strategy that combines industry-relevant data from all directions with rigorous data analysis to produce actionable insights, best suited to your unique needs. The result is more opportunities, and better predictions and content performance.

Link: https://www.sganalytics.com/whitepapers/building-a-data-driven-content-strategy-for-me-industry-in-the-ott-age/

[therecoveryquotes]

You are who you decide to be... I hope you're the kind of person that fights, because that's the only way to win.

— E. M. Youman, The Prince's Plan

[abbydidnothingwrong]

DICHEN LACHMAN as MS. CASEY / GEMMA SCOUT in SEVERANCE 2.06 ✄ Attila

[cataraxis]

"What do you think of my collection, son?"

"

[goldenpinof]

Hey, did your dnfc merch ship, because it was supposed to ship on the 20th and I still havent gotten an email (I ordered it on the 2nd, I know later orders are shipping the 29th)

hi, it didn't! i didn't get any emails about the shipment either. and yeah, i assumed i'd get something by now. i'm in the EU, so if i don't get anything by 25th, i will ask M&E. i have a theory about bundles and EU specifically. what part of the Earth are you at?

i know the UK started getting the rituals t-shirts last week, i also saw someone getting the don't cry craft one. haven't seen any bundles delivered. i assume they are being shipped the last. and if M&E isn't producing dnp merch for the EU (they aren't) they might be waiting for it to come to their warehouse before shipping farther to us. and that's the reason for the delay. allegedly :)

[k-i-l-l-e-r-b-e-e-6-9]

[cymk8]

G'mornin

[derangedrhythms]

A monster, however horrible, secretly attracts us, pursues us, haunts us.

E. M. Cioran, The Trouble With Being Born, tr. Richard Howard

[georgesremarais]

Gestion de la Chaine d'approvisionnement haïtienne en produit pharmaceutique

Vendeurs ambulants, amis ou ennemis?

Selon la loi du 5 février 1943 sur le contrôle des médicaments et des autres produits pharmaceutiques, il est du devoir des Grands Pouvoirs de l'Etat de veiller à la santé publique. Malgré la publication des différentes lois, la vente de médicaments par des personnes autre que pharmacien diplômé se poursuit sans crainte de sanction.  L'article 7 de cette loi interdit l'exercice simultané de la médecine et de la pharmacie par une même personne, même si ce dernier est titulaire d'un diplôme de médecin et d'un diplôme de pharmacien. D'après les résultats d'une étude réalisée en avril 2013 par l'Association des Pharmaciens d'Haïti et publiée dans le journal Loop Haïti en date du 25 juillet 2018, sous le patronage du Ministère de la Santé Publique et de la Population (MSPP), seulement 676 personnes travaillent dans le secteur pharmaceutique en Haïti. Le pays est encore loin de la norme minimale de l'Organisation mondiale de la santé (OMS) de 25 professionnels pour 10 000 habitants. Que se passe-t-il exactement dans la chaîne d'approvisionnement des soins de santé en Haïti ?

Haïti : un marché non contrôlé

La vente de médicaments contrefaits sur le territoire en provenance de la République dominicaine est monnaie courante. De plus, les conditions de stockage restent à désirer. Ce phénomène a de graves conséquences sur la survie du secteur et pire sur la vie des consommateurs. Malgré les lois en vigueurs, l'Etat n'est pas mobilisé face à ce fléau.

Problèmes financiers

Selon un client habitué à acheter des médicaments à des vendeurs ambulants, les médicaments coûtent beaucoup plus cher à la pharmacie. Il ajoute : " La pharmacie ne vend que des médicaments par boîte. Mais dans la rue, ces mêmes médicaments sont vendus à l'unité''. Un homme a fait valoir l'idée qu'en Haïti, on vit au quotidien. "Quand le médecin me donne une prescription d’un comprimé par jour allant jusqu‘a 30 jours, alors que je ne suis pas sûr de ce qui va advenir dans 5 jours. Je préfère acheter pour 2 jours. Ensuite, on verra le reste’’.

La vente de médicament par des personnes non qualifiées reste un problème majeur. Aucune norme de stockage n'est respectée. Il est du devoir de l'Etat de prendre les mesures nécessaires et de faire appliquer la loi en toute urgence. Néanmoins, C'est un noble devoir de faire attention à sa santé en utilisant des produits de qualité. Votre santé ne peut guère être confié à un ami. C'est ainsi que nous pourrons éviter des catastrophes médicales qui pourraient coûter la vie à des centaines d'Haïtiens.