#look up backlinks

[sakhawatjewel]

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[torashisama]

WoT 207 ''Daes Dae'mar'': A detailed theory-analysis

DISCLAIMER :

This explanation is a detailed one. It is a deep dive into the season taking into account the point of view of all the relevant protagonists and antagonists of the game of houses that took place in Cairhien before our eyes in S2E07.Therefore, It's seemingly endless. If you don't enjoy reading or simply does not want to take the time to read, listen and watch all of it. You can check the following links to find the initial (shorter and less detailed, also outdated but still relevant) version of this explanation:

FOREWORD :

Excuse any eye piercing mistakes I might make or clunky phrasings you might notice, I'm French and ADHD's a bitch.

I've seen a lot of confusion about how Lan figured out about Moiraine. So, I analysed his POV throughout the season and those of the relevant characters in all of this so that it's clear for everyone as understanding part 1 is the central and fundmental part of this theory. It would be best for everyone, if there was no confusion.

PS: THE SCENES ARE IN HYPERLINKS FORMS BECAUSE I CAN'T PUT MOST THAN 1 VID PER POST, also forget about the backlinks. I forgot that the url would change if I went back to the different scenes after posting so that it'll stay like this but they won't work. ( no even sure they'll be necessary, i added them in case it was, so it'ss not an issue)

Let's theorise now, shall we ?

Part 1. Lan's and other relevant characters point of views throughout the season

E01 : A taste of Solitude

Here, his point of view is not important as it's mostly about how the bond being severed for the last 6 months affected him. What we can still point out from this episode is that at the beginning, Moiraine finally understands what the broken piece of Cuendillar at the Eye of The World meant. She understand thanks to the poem that was written on the back of the one that Bayle had, that all this time Ishamael was freed not defeated.

And that, at the end, when she first tried to leave without Lan, they ended up getting hurt and almost dying then getting rescued from the Fades who were following Bayle Domon by Verin and Tomas. ( (educated guess thanks to E08)Lanfear used him to get to Mo trough the fades, Moiraine was supposed to die before she had the chance to intervene.)

E02 : Strangers and Friends

After the Fades attack, Moiraine and Lan have been healed.

She's cold and leaving for the "docks", Verin tells her that Adeleas and her will accompany her and suggests that she goes to the White Tower first. She agrees. Later, at night, seated around a campfire listening to Verin, Adeleas and Tomas reminisce about their youth, Lan and Moiraine gets to do the same and remembers the first time they met each other. Sometime after, it's time for them to say goodbye and go their separate ways. Lan, while Moiraine is distracted, searches her saddle in which he finds a worn out piece of paper that is laced into what appears to be a thin thread of leather, before he can take a look at it, Moiraine comes back and he hides his findings in his cloak. They talk.

"I should have sensed the Fades were coming. I should have… I'm sorry. "

"Do you know when I actually decided you'd be my Warder?"

[…]

"You'll go to the Tower and I'll continue alone."

[…]

"We didn't defeat the Dark One, we set his strongest lieutenant free. The Forsaken are 3000 years old. They're the strongest channelers that ever lived, and Ishamael may be waking the others. What they can do with the One Power make the Aes Sedai look like tavern magicians conjuring birds from their sleeves. I mean, he cut me off with a flick of his wrist."

"But it takes eight Aes Sedai to cut someone off. Alone, he couldn't, no matter how…"

"You have no conception of the power they wield. "

"Well, then tell me.You and I walk this path together. […]"

"We've never walked this path together. You've never seen the forest for the trees because I have never shown it to you."

"You can't push me away."

"Rand's alive."

"No. You said he was dead."

"You assumed."

[…]

"I took an oath to defend you. "

"And without the bond, you're unable to fulfil that oath."

"I'm still your Warder.""

"No, you failed me.""

[…]

"I am not letting you walk away from me again."

"I know. Alanna will see you to the Tower. I'll have her take your bond by force if I must."

Lan from his last conversation with Moiraine before Siuan, Alanna, Maksim and Ihvon becomes relevant factors learns that :

He had been chosen as her warder because she thought "he'll ultimately will be fine if I die"

She wants to leaves him behind again

They did not defeat the Dark One at the Eye but only made things worse by releasing his strongest lieutenant, a forsaken: Ishamael a.k.a Ishy.

Ishamael is most likely than not on a quest to release the other ones.

The forsaken are so much more stronger than the Aes Sedai that the difference is hilarious to think about.

Ishy apparently stilled her by himself.

Mo's betrayed his trust for the last 6 months by lying the Aes Sedai way ( purposefully misleading him) about Rand's death.

She thinks that he failed her and isn't her warder anymore.

She never thought of him as her equal.

She'd betray his trust again by letting Alanna take his bond by force (violate him) so that he'd let her leave alone on her suicide mission.

E03: What Might Be

This episode is unusable as Lan only appears as a part of Nynaeve's trial in the arches. However, we can still count the day or days passing in this episode to try and know how long it's been since Moiraine and Lan have been separated.

I've found that it's only been a day since they left each other by the end of episode 3.

E04: Daughter of the Night

When we first see Lan again since he's been forced to leave with Alanna, He's already been 2 days and 1 night away from Moiraine. This episode will be the 3rd day and 2nd night.

During the day, he's with Alanna and instead of heading straight back for the Tower they pay a visit to Alanna's family.

He eats with them ( lunch ) then he leaves the table to go take a piss, he expected Maksim or Ihvon as before but this time it's Alanna that came to see him. They talk.

[…]

"a warm memory. Something worth living for. And at that point… "

"So we're going to skip all of that.,I don't think you're gonna kill yourself. Your bond wasn't ripped from you. She took it. So have you decided what you're going to do now?"

"Have I worn out my welcome? "

"The three of us, we are going back to the Tower tomorrow. Will you come with us?"

[…]

"I wish you could've known Moiraine before. "

"Before what? "

"Something happened to her. About years ago now. A year or two before she bonded you. One day she was simply… changed. The way water becomes ice, and you look at it and wonder how it was ever water before. "

"Was she happier, then?"

"I don't know. I don't know if she's ever been happy. "

Later during the day, in the afternoon, he talks with Maksim.

[…]

"Moiraine has left the bond masked for… the last six months or so."

"I thought I was the only Warder who could go that long. When Alanna first bonded me, it was miserable for everyone. I didn't like having an audience in my head, and she didn't like the show. So, the three of us talked it through, and we decided that she would mask her bond with me. Except in battle. And bed."

"Does the Tower know about this? "

"Have you ever known a marriage that is exactly the same as another? I know the others will tell you…you can't go back to Moiraine. But I'm proof that you can. If you want to."

And finally, at night he talks with Ihvon.

[…]

"It's something she said. You keep saying it to yourself over and over. A thousand cuts for her one. People don't understand that we quiet ones… are quiet because the conversation's always… playing out in our own heads."

"She said that, all these years… Mm…she never considered me an equal. "

"Of course not. We are not their equals, Lan. We're not supposed to be. An Aes Sedai can… call down lightning, raise mountains. The rest of the world only sees their power. We see their weakness. We remind them that they are not gods."

"I wouldn't think that… Alanna needed a reminder."

"Yeah, well, she knows we want the same thing as her. "

"What's that? "

"The triumph of the Light over the Dark. And dessert after. "

"What about Moiraine? What does she want? "

"Maybe that's the problem. I don't think I know anymore. "

While they're talking, Maksim who was meditating with them but left them alone before they started talking, found the old and worn out piece of paper that Lan previously took from Moiraine. He shows it to Alanna, who reads it and immediately understand what it could mean about Lan and maybe Moiraine too. Is he a dark friend ? Are they dark friends ? Later during the night, while Lan is asleep, Ihvon joins them and they talk it out, outside the house, Ihvon then reads it and they figure out that it's a prophecy in the Old Tongue about a forsaken, specifically about the Daughter of the Night, Lanfear. They're not sure of what to think yet, but they now suspect Lan.

E05: Damane

In this episode we do not follow Lan, Alanna, Ihvon or Maksim. There's is no point of view for them while they're travelling together but we can add 2 nights and a day to the counter. It's been 4 days and 4 nights away from Moiraine and as many days and nights spent with Alanna and her warders for Lan. However, we do get Verin's point of view.

After just arriving at the Tower, she asked after Nynaeve and Egwene but it turned out that they were nowhere to be found. Not in their rooms, not doing chores or in class and somehow, it was the same for the Daughter-heir of Andor, Elayne. They seemed to have disappeared so she went to see Sheriam Sedai, the current Mistress of Novices to try and understand where they could have vanished.

[…]

"Why, Verin Sedai. I was unaware you'd be visiting us."

[…]

"Uh, what can I do for you, Sister?"

"I was hoping to have a word with two of the girls in your care, Egwene al'Vere and Nynaeve al'Meara. Do you know where I might find them?"

"Uh, they are likely busy doing their chores. "

"In fact, they aren't. Nor are they in their class, nor in their rooms. And, um, also the Daughter-Heir of Andor is nowhere to be found."

"Is it possible they may have left Tower grounds?"

"The Daughter-Heir? It's worth taking a look, don't you think? "

"Oh. Uh… Oh, goodness, yes. Here it is. A visit to Elayne's home in Caemlyn. The three were signed out just the other day."

"That seems worth remembering. "

"It is. I, um…I don't know how it slipped my mind, frankly."

"It's quite unusual".

"That it is."

[…]

"Oh, yeah, I have another question for you. I was in the library asking after a book, Meditations on the Kindling Flame? Oh, yes, I've been meaning to return it. It's in my room, actually. Do you need it? Just for a short passage on the Amyrlin Tetsuan, uh… if you could. "

Verin went to the library before going to Sheriam and asks Nomy and Yassica about the "new very powerful Novices".

We don't actually see this happening, but since she went to the tower knowing about Moiraine's adopted kids and particularly about Rand, she must have wanted to meet them as opposed to being able to meet the Dragon Reborn himself ( being bothered by her insatiable curiosity again). She learns that they are nowhere to be found, knowing what link they might have with the Dragon Reborn, she finds suspicious that just after Moiraine got attacked by 3 Fades and went looking for the Dragon Reborn, again, that her girls would appear to have left tower grounds with no one knowing about their departure. With these information in mind, before going to see Sheriam, she takes some precaution to ensure that she discovers the whole truth if for some reason Sheriam was not revealing it all. Knowing all of this, we can deduce that she had the following course of action:

Go to the Library and asks her fellow trusted brown sisters about the girls, after she tells her that it seems like they're not in the tower anymore, She asks them to help if she suspects that Sheriam, might not be telling her the whole truth during their talk.

ask about a book she borrowed and did not return yet, so that they can use it's mention as a signal and use it as a diversion (Meditation on the Kindling Flame).

Look for Ny, Eggy and Elayne

Ask and look around for them

Go to Sheriam and ask about the girls disappearance and determine whether it would be wise to use the backup plan.

Signal to Yassica that they're following the plan, that their conversation is coming to an end and that they'll soon get out of her study.

Distract Sheriam long enough so that Yassica retrieves all of the supposedly useful information.

Meet Yassica to talk about her findings.

Get the names of every Aes Sedai who left the tower in the last few days because it seems that a weave of compulsion was used on Sheriam (so Black Ajah).

Get the prophecies about the DR for Moiraine ? (not sure that she ever did)

Liandrin cross examination

Liandrin successfully fails

[…]

"I, um, I thought you were in Jurene hunting a young man suspected of channeling. "

"Luckily it was nothing."

"Hmm. "

"But… I did… bring back some white asparagus. If you'd like some. It's a delicacy from the village. You can only… "

"Procure them there and only at this time of year. "

"Yes."

[…]

"That's strange. Novices shouldn't be allowed to… "

"Well, they've, uh… they've gone to a name day ceremony in Caemlyn. "

"I'd heard on the road back that a royal envoy going to Caemlyn was attacked south of here. "

"By whom?"

"Uh, a soldier at the inn. He said it was… bandits or Whitecloaks. But if the girls were with them… Come, we must talk to the Keeper immediately. Those girls are worth more than gold itself. Hurry."

Even though her suspicions about Liandrin are at an all time high, I think that she did go with her to go "talk to the Keeper". It's the last time we see her before Cairhien.

E06: Eyes Without Pity

It's been 4 days and 4 nights, Moiraine got to Rand the night before and finally separated him from Lanfear. Defeated and her plans for the Dragon Reborn interrupted.

MOIRANE AND RAND

[…]

Lanfear: "But, if you actually want to work with me… I have one condition. "

Moiraine: "What did she say?"

"I have to go."

"Where? Did she tell you where… "

"No. Away from you. That was her condition. If she sees us together again, she'll kill you".

Lanfear, goes to Liandrin who she's been prying on in the World of Dreams. They talk.

[…]

"Ishamael said he'd freed you, but I…"

"Tell me, why do you work for him? For Ishamael? You hate men. With one exception, it seems."

[…]

"Men hurt us… betray us, and still, we love them. You swore your oaths to keep him alive, but this is not life. "

"I know. "

"He's holding you back. The last tie to the girl you used to be. The girl who was beaten and starved, and forced to marry before she bled. "

"I know. "

"And that's why I'm here, to do what you can't. A gift only one woman can give to another."

[…]

"You swore your oaths to the Dark, not to Ishamael. You cannot take them back. It's impossible. But there are many paths to walk through the night."

(optional but recommended) : Torashi's thoughts about Lanfear and Liandrin

Liandrin ends up switching sides at the end of this conversation. She will now aid Lanfear, not Ishy and Lanfear gives her the task of killing Moiraine (it's the 2nd assassination attempt). She needs to get rid of her but can't kill her herself because she wants Rand to trust her and believe in her and her cause.

Meanwhile, Moiraine is in Cairhien with Rand and at some point she attempts to write a letter in response to her "Dearest Siuan" to update her on the situation and finally tell her the truth about being stilled but she can't. At least, not yet. Only, she did not expect Lan to overtake her.

Lan's point of view (during night 4)

It's night, Lan, Alanna, Maksim and Ihvon are travelling. We don't know where exactly they're going but we can expect them to be going towards the Tower as it was what was planned. All this time spent with them, Lan has been pondering on the idea, that, maybe, Moiraine, really is not stilled but something else. He does not know what but he needs to at least dissipate his doubts. On the other side, Alanna, Maksim and Ihvon still suspects Lan of being a Dark Friend. During their trip, they purposefully choose to stop at a Forsaken temple to observe his behavior and judge him. Lan having these doubts in the back of his mind, wants to get to the Amyrlin seat, Siuan Sanche, who happens to be Moiraine's secret wife. He needs more information on the forsaken and needs to know where to find Siuan, so that she can help him dissipate his doubts ( he understands the old tongue- he understood what Ihvon meant by "Blood calls blood") and help him find how to help Moiraine.

Alanna : "Here's as good a place to stop as any. I'm dying for some tea."

Lan: "This is a temple to the Forsaken. Interesting choice."

Maksim: "Shelter's shelter. "

Lan: "We'll need the Amyrlin's permission for me to return to the Tower. Moiraine's banishment applies to me until our bond is formally removed from Tower records."

Alanna: "The Amyrlin won't be back for another few days yet. She's returning from a visit to Caemlyn."

Lan: "Forsaken. Do you believe they had powers the Aes Sedai have lost? Weaves this Age has forgotten?"

Ihvon: "They were the generals of the Dark One's army. The things they did, our Aes Sedai would never even consider."

Alanna: "What you're willing to do changes depending on what you're faced with."

[sometime later Alanna, Maksim and Ihvon are supposed to be distracted, having fun in their tent. Lan attempts to leave but they were watching him all along. He's cornerded by Ihvon and Maksim then trapped in the One Power by Alanna.]

Maksim : "It's rude to leave while your friends are sleeping."

Ihvon: "Ruder still to use your weapon against them."

Lan: "I don't want to fight you. "

Maksim: Rejection's a relatively new experience. You'll have to forgive me for asking, but… where are you going, old friend?

Lan : That is my business.

[…]

Alanna: "The Amyrlin did not banish you from Tar Valon. You know that. You wanted me to tell you where she is. Why?"

Lan: "I need to find her."

Alanna: "What do you want from Siuan Sanche ?"

Alanna: "You will tell us the truth, al'Lan Mandragoran. We will kill you were you stand if you don't."

Lan: "We found the Dragon Reborn."

[Lan goes to Siuan to tell her the truth about her wife, so that she can help him check whether he was right to doubt a forsaken's ability to still someone alone and help her.]

It's the last time we see them before the new day starts. They had all night to talk to each other, research (if needed) and come up with a plan.

DURING DAY 5

-MORNING

Lan is preventing Rand from leaving to go to Falme, alone, without Moiraine. He's accompanied by Alanna, Maksim and Ihvon.

Moiraine sends Jonas to give a letter to a trusted sister of hers of the Blue Ajah so that she can "get it where it needs to go" (To Siuan I suppose). She apologises to Barthy and he hugs her, they're interrupted by Anvaere.

"The Amyrlin Seat is here, in Cairhien, with 14 Aes Sedai, and she's demanded an audience with you."

Liandrin's in Cairhien, thanks to her, we know that Siuan summoned them without disclosing why.

"The last time the Amyrlin Seat called 14 sisters to meet with her in Cairhien, we installed a new king on the Sun Throne."

"Well, maybe this Amyrlin is a little more frivolous daughter."

"Hmm. "

"We'll have to wait and see."

In this part, we learned that :

Lan was suspicious from the moment that he learned how Moiraine got stilled by Ishy.

He doubted what his next step should be and thanks to Ihvon and Maksim, he knew that he had to get back and COULD go back to Moiraine.

He needed to get to Siuan before so that she could help him get back to Moraine and check whether he could have been right or not about her not being stilled.

He told Alanna about Rand and never disclosed that Moiraine could not channel or that Siuan and her were working together or that they are lovers.

He went to see Siuan, they talked and planned an intervention to save Moiraine from herself.

Lanfear used Domon to get to Moiraine trough the fades to kill her before she could do anything about Rand. (educated guess when informed by E08)

Lanfear rallied Liandrin to her cause and tasked her to take care of Moiraine for her. (educated guess when informed by E08)

Verin now knows about the dragon and is going to the Tower to look for prophecies about the dragon for Moiraine.

Verin suspected Liandrin of being Black Ajah and of being able to use the weave of compulsion and left with her to "go see the keeper"

Siuan, Lan, Alanna, Ihvon and Maksim went to Cairhien

Siuan summoned 14 Aes Sedai there but did not disclose the reason why and demanded an audience with Moiraine

Lan prevented Rand from leaving without Moiraine for Falme accompanied by Alanna, Ihvon and Maksim.

Part 2. Liuan : Their off screen talk

Thanks to part 1, we can be assured that Siuan was the one who showed up at Cairhien and not the Amyrlin Seat. It was about Moiraine not the mission or Rand. They were secondary motives and afterthoughts. All that mattered when she saw Lan, was Moiraine. It would have been five days since she answered to Moiraine from their previous letter and she still did not have an answer, so she was already worried. In E06, when Moiraine attempts to write to Siuan before Barthy interrups her. It either was the first letter from E01 or a follow up one that Siuan sent out of worry. Lan showing up alone, probably was horrifying. As for Lan, is sole purpose and worry from the night Moiraine got "stilled" and they lost their bond was to help Moiraine, support her, be close to her again. Basically as he said:

Moiraine: "I don't know what you think you'll gain from this."

Lan: "Hopefully, everything we've lost."

Now onto the talk.

credit: @aflawedfashion

What we can deduce from E07 and the previous episodes we just deep dived into is that Lan told her more than she had just been stilled. He confirms that he went to Siuan doubtful near the end of episode 7 when he says :

"It never made sense to me, Moiraine. What you're feeling? Ishamael didn't still you. Not even a Forsaken could do that alone. It is a shield that he's tied off, which means… "

scene

He just told her what he tried to say from E02 (except this time he knows what it is if not stilling and how to fix it), but she wouldn't listen to him.

scene

So, between Liuan this is what he must have said:

Siuan, At the eye of the world, Moiraine actually fought a forsaken, he was not defeated.

She was mistaken, a few days ago she realised that we released him. We were wrong, we,lost at the eye of the world.

She's lost her ability to touch the source but she said that Ishamael stilled her alone. I don't think she's been stilled, Verin Sedai said that most stilled women ended up dying and that her behavior was not aligning with what's usually expected. After she told me that he stilled her alone I strongly doubted that she really was, I thought maybe it was something else, I told her but she brushed me off. Are they really that strong ? Can a forsaken really still someone alone ?

She's been casting me out for the last six months so I only learned about all of it 4 nights ago when she left me behind to go find Rand. He wasn't with us, she let me assume he died and let him leave.

She forced me to stay back with Alanna Sedai and her warders by threatening me of letting her take my bond by force. They were to take me back to the tower but before Moiraine left me I took a poem she had in her saddle, it was about Lanfear. Ishamael released her, Alanna Sedai found it and cornered me earlier as I was trying to get to you to confront me about it. She wouldn't let me go, she thought that I was to harm you and a dark friend, she was ready to kill me so I had to tell her about the dragon reborn so that she'd let me go.

Lan told her and knew everything she needed to know to be able to help her wife as she's always been doing. Only, this time, Moiraine would have to stay out of the loop. She's emotionally unstable and is not in a place where she could allow herself to think of such a possibility anymore, giving her hope for no reason wouldn't make for anything good.

optional but recommended : Thoughts about why Liuan decided to keep Moiraine out of the loop

We now wonder, what did they plan ?

Part 3. Liuan : The Plan

Before diving into this part, we need to know what might have happened between them beside their talk.

What can we deduce happened ?

Lan tells her everything and Siuan comes up with the plan and tells him what he'll have to do and they'll obviously use Rand as a pretext (well, Siuan will).

(I used to think that she could have not know as soon as he'd tell her since Moiraine herself did not think that a Forsaken wouldn't be able to do that but after further research and taking into account the fact that Lan immediately suspected it and that Moiraine judgement was clouded by her emotions, I now think that Siuan knew as soon as he told her. Anyway, whether she needed to check or not they had their plan which was not about the dragon in case you forgot but about Moiraine.)

Now, onto the discussed plan:

Siuan explains :

Lan you'll :

Get the boy, try to make him understand that he'll be fine but do not tell him the truth, we can't trust that he won't talk to Moiraine or that nobody will spy on you. I'll meet him and try and do the same and use our meeting as my main motive for coming to Cairhien, also, we'll need him to unshield her as I can't see Saidin (men half of the One power).

You'll check with Logain to know if we were right about her being shielded, we have to be sure before attempting anything.

Check if she ever wanted to kill herself if you have the chance.

Everything may not go as planned so be ready not to reveal that there's more than me meeting the boy and follow along with whatever I do.

This is what you'll have to do to un-shield her if we were right

If we get attacked you'll take her there. This will be our escape route in case we ever need it.

As for Alanna and her warders they'll be on the look out.

Most importantly, keep her safe, be careful and stand by her.

Siuan

I'll

Summon 14 Aes sedais and take them with me to Cairhien since we have 2 Forsaken on the loose trying to get him, they'll be useful in case we get attacked.

Meet and talk to Moiraine and distract her from what you'll be doing.

Meet the boy and try to make him understand that i'm on his side.

Alanna, Maksim and Ihvon

Look out for the Forsaken

Alert

Backup

Goals

The goal is to help Moiraine and that is it, probably discuss their next course of action regarding the plan since she might be stilled (which she can do with no problem since she doesn't know for sure that she isn't). As i've stated before, Rand and the mission in this case were the after thoughts as it is Siuan that decided to go to Cairhien and not the Amyrlin Seat.

Moiraine: "Siuan said you were leaving. Where were you going? "

(While they're the same person, they are not the same characters, Siuan isn't the Amyrlin Seat and the Amyrlin Seat is not Siuan but only a part of her, I thought the show made it clear enough but I'm reminding you all again anyway as i've seen that a lot (even other theorist and siuaraine shippers) seems to think that Siuan really went to Cairhien to take Rand away from Mo, cage him and stuff as if they did not show us that it simply was not how it worked between them and that she simply was not her position at all. Most misunderstood and underappreciated character sincerely (those who voted Hopper, i'm looking at y'all). Anyway, SHE IS NOT THE AMYRLIN SEAT AND THE AMYRLIN SEAT IS NOT SIUAN BUT ONLY A PART OF HER.)

So, Siuan shielding and putting Rand in a cell was improvised as he was leaving without Moiraine knowing and she needed him to be around anyway.

Daes dae'Mar : The Game of Houses, Liuan's plan put into practice

House Sanche-Mandragoran

Siuaraine meeting in the Sun Palace

Goals :

Meet and talk to Moiraine and distract her from what Lan will be doing.

Use meeting Rand as her main motive for coming to Cairhien.

[MOIRAINE] Mother. [SIUAN] Leave us, Daughter. She's no threat to me. [LEANE] I'll be right outside, Mother. [SIUAN] Why didn't you tell me? Why didn't you tell me you'd been stilled? Six months of letters, Moiraine. And not one word about this…this violation. [MOIRAINE] Well, what else did Lan tell you?

[MOIRAINE] That you threatened to let Alanna take his bond without his permission. You know he told her. That you found the Dragon. (half truth and deflection, she knew about the forsaken and talks about it later,)

[MOIRAINE] Why are you here, Siuan?

[SIUAN] I've let you carry this burden for years, love. You've given everything for it. From here on out, I row beside you. ( half truth, because she also was there to help Lan check her powers)

Moiraine: [SCOFFS] (not convinced)[gets hypnotised by Siuan's touch]

[SIUAN] It's time I met Rand al'Thor. (deflection)

scene

Lan takes Rand and prepare him to meet Siuan

Goals:

Prepare him to meet Siuan :

make him understand without telling him the truth that Siuan is on his side. Even though she's the Amyrlin. ( for the reason mentioned before but also, it's Cairhien)

[LAN] Tuck in your shirt. [RAND] What does the Amyrlin Seat want from me? Is this a trial? I saw what she did to the last man who called himself Dragon. (scared) [LAN] Is that why you ran from the Eye of the World? Why you hid here? (wonders why he left and questions if it was because he was afraid about sharing Logain's fate) [RAND] I left to protect the people I love. (angrily answers, offended by the assumption) [LAN] Don't be so selfish. You were born to protect this world. Every person in it. Not just the ones you love. (reminds him of his responsabilities as the Dragon Reborn)

Listen to me. The Amyrlin's a smart woman. She's a good woman. (reassures him about Siuan) And she comes from humbler beginnings than you. (she's not what she seems) [RAND] Does Moiraine know you're doing this? (asks about the only Aes Sedai he kind of trust) [LAN] There's one rule above all others for being a man. Whatever comes, you face it on your feet. ( ignores and teach him what his answer should be to the fear he's currently feeling)

Put this on. Give me your blade.

Heron Dips the Wing. You've been learning sword forms. (proud uncle moment) [RAND] I've learned a couple of things. [LAN] Keep the sword. (let him keep his sword as he is still stressed)

If the Amyrlin's afraid of you, it won't be for a sword. (build his confidence up)

If you're going to use one of the forms, use Cat Crosses the Courtyard, keep your back straight, every muscle loose. As if hung from a wire at the top of your head. (teaching moment)

Go. The Amyrlin waits.

scene

Siuan meets Rand while Mo'an are talking

[RAND] As you've summoned me, Mother, so I've come. I stand ready. [SIUAN] Do you now, boy? Lan has prepared you, I see. What else did he tell you? [RAND] That you aren't exactly what you seem. [SIUAN] Most people are not. In this world, it is wise to guard your truths, but not us. Not today. (she won't lie, since she can't but she's going to aes sedai her way out of his questions not to reveal blatlantly that she's on his side) I have questions for you. Answer truthfully.

[LATER]

[RAND] And then what? [SIUAN] You say you've been careful. How many times have you channeled? [RAND] Not many. Not deliberately. [SIUAN] You will continue to channel, as sure as roe makes fish. You can't help it. And if you don't learn to control it, you won't live long enough to go mad. (INFODUMP) [RAND] What kind of a choice is that? (when did she give him a choice exactly, please ?), (ignored question) Dying or going mad and killing everyone I love? (ignored) What if I'm tired of being a spoke in the Wheel? (acknowledged) [SIUAN] You're not a spoke, boy. You are the water that turns the Wheel itself or dashes it to pieces. (answers)

Do you know what Tower law says the Amyrlin must do if she finds the Dragon Reborn? (question and attemps at making him understand) [RAND] Gentle him? [SIUAN] Gentle him? No. How do you fight the Dark One without the One Power?

Some of my Red daughters would want that, I suppose, but… (beware of the reds basically) we are meant to cage you. (teaching, infodumping)

Keep you shielded, channeling only when we want, what we want. And when we go to fight the Last Battle, you will be the greatest weapon in our arsenal. But not our general.

This is not a conversation. (yes it is) You already made your decision. (indeed, 20 years ago dumbass) You made it before you ever met me. (how do you know? she made it looking in your other mom eyes the day you were born and ruined their retirement plans, BEHAVE RAND)

I won't live in your cage. (did she say SHE, would cage you or that the Amyrlin was MEANT to cage you ? she infodumped, you stupid boy)

(she had no other choice but to shield him as he was getting hostile, then Mother got mad, i can't blame her I would have too (actually I did), because how can you be so dense, mistaken and dumb, like why would you think you'd be able to do anything against the Amyrlin Seat, when you know nothing about channeling- je souffle (I sigh), je souffle, je souffle. Il fatigue(he tires).)

scene

Six months you've known what you are, and… you've learned nothing.

Six months! Huh?

She taught you nothing. (she's mad, and it takes a lot to get her to snap according to New spring so leave my girl alone, Mo took the decision alone, said nothing and did teach him nothing also from an objective stand point, she's not necessarily talking about chanelling. She's been over their whole discussion since he pulled a Nynaeve while asking about being tired of being a spoke or whatever )

A single Aes Sedai can handle you like baitfish. ( just an astute and accurate observation made with an iconic fish metaphor)

[SIGHS] (me too)

We would've been so much better off if you were a girl. (i'm sorry not sorry to the men who got butt hurt by this comment but she's right, had it been possible it would have been so much better and it's an objective truth, she basically stated a fact so get over it)

scene

Mo'an talk during Rand and Siuan are talking

Goals:

Check if she ever wanted to kill herself ( symptoms of stilling basically)

Do not to reveal that there's more than Siuan meeting Rand

[MOIRAINE] I don't know what you think you'll gain from this. [LAN] Hopefully, everything we've lost. [MOIRAINE] Leave. I have nothing to say to you. [LAN] I have a question for you. And I hope someday you'll forgive me for asking it. ( a single question huh ?)

After you were stilled by Ishamael, has there been a time… in all these months when you thought about ending it? [MOIRAINE] killing myself?

I read the Tower records. (keep that in mind,take a mental or physical note.) There have only been two women in history who were cut off who didn't. Most did it within the year. [MOIRAINE] No, I didn't. (Rand & Moiraine getting offended by Lan's perfectly reasonable and logical assumption)

Not for one second.

Because I know that protecting Rand, guiding him, that is the only thing that matters. More than me, more than you. More than anything. [LAN] That's what I thought. (happy Lan)

[MOIRAINE] And this whole thing you're doing with Siuan, it puts all of it… the Last Battle,the fate of the world… in jeopardy. (Yes, it's true but do I need to remind her "when have ever followed the rules?" or simply that these two never let her not take care of herself? WHY DID SHE EVEN EXPECT THEM TO CARE ABOUT THE WORLD IF SHE WASN'T FINE ? SUCH A DEPRESSED LOVABLE AND ANNOYING PUFFERFISH).

I apologise for my lack of professionalism,

It will definitely happen again though,you've been warned.

What isn't she telling me? (was not convinced by Siuan earlier, just hypnotised)

You have to trust someone at some point, Moiraine. You can't do this by yourself. You can't. And if it's not going to be me… then I thought it might at least be her. (deflect)

scene

Siuaraine, Mo'an, Liuan fight (+ red haired misbehaving toddler)

Goal:

distract Moiraine so that Lan can do his thing

improvised: shield rand and prevent him from leaving, as he's shown that he's ready to be hostile and harm, he's caged and to be kept shielded by Leane who knows nothing but that she has to shield him.

[SIUAN] Let them through. [MOIRAINE] Release him, Siuan. ( Mo, you don't even know what he did) Now. [SIUAN] No. We tried our way, Moiraine. -> true

And we nearly lost everything. -> true

The Tower's laws have stood for , 3000 years.-> infodumb

It's time we obeyed them. -> it was time from the moment they became accepted, it was already time in their hut when Moiraine was asking when did they EVER followed these rules. [LAN ] This is not what we agreed to. (true but he also remembered that bro was leaving alone when he found him and will stay quiet and follow along from now on)

[MOIRAINE] The Reds will gentle him.

[SIUAN] Not while I hold the Seat. -> true, even if she really wanted to follow the rules, she wouldn't let them.

[MOIRAINE] The Tower is filled with your enemies. -> true, she knows

You're this sure of your power? -> true, and siuan stays quiet because she can't Aes sedai her way out of this one

We each had a task, Siuan.

I was to find the Dragon Reborn. You were to get the Tower ready to support him. Or have you forgotten that day? -> something here snapped in her brain people, Moiraine angered her with this one and she loses her temper ( which is, AGAIN, hard to do according to New spring in case I needed to remind you)

[SIUAN]

Of course I have not forgotten.

But you were supposed to be with him, ready to shield him if he starts to go mad.

Yet here you are, stilled. (still isn't sure and it's what it appears to be so she can say it, and she is pissed)

You can't control him. -> true

You can't guide him. -> true

Can you imagine, Moiraine, if one of the Forsaken got their hands on him? (she gave herself away there, remember in the first meeting when I referenced this ? )

He's no more ready now than he was before you found him. -> true

You left the fate of the world to chance… -> true, she let him leave at the eye when she was not sure of what the fight they just "won" meant + she never told her that he left because she couldn't tell her why she let him leave and there was no other reason than she couldn't protect him anymore from the dark and himself and it was best if he laid low + it meant that telling, and admitting that she'd never touch the source again could be delayed

… for your pride. -> so yes but for those not agreeing with her statement there, we do not care, she just need to believe something to be able to say it. IT DOES NOT MATTER.

Tomorrow, when Queen Galldrian returns, we shall announce him as Dragon here in Cairhien… with Sisters by our side to show he is under our control. -> he's supposed to leave with Moiraine as soon as she's unshielded if they were right, no one knows about Rand but them and those who learned about it this season and it's one of the possible choice they could have made by actually having a conversation about what to do if Moiraine hadn't come in there after Lan told her to trust, ordering Siuan around, wanting to hear nothing else, when she didn't even know why he was shielded (he deserved the time out sincerely.)

Prepare him for what is to come.

I think she was saying this to both of them, and it had a double meaning.

Lan: Still on board, even though things got heated carry on with the plan, just lost my temper. ( would explain why the camera shows him and not Moiraine even though the whole conversation had been only between Siuaraine)

Mo and us: yeah i'm apparently ditching the plan we sacrificed 20 years for, and the one I came up with Lan, last night, without a discussion, just because i'm pissed after I told you her earlier that I was there to support you her. Yes, that is right, this is what is happening.

scene

Since there had been no objection, no attempt at bargaining or anything, just plain old silence. Siuan thought Moiraine had dropped the ball. She let her be, and Moiraine chose to stay with Rand. ( good because she'll still be distracted even though they're mad at each other right now) Had Moiraine been imprisoned too, she wouldn't have been allowed to be in the same cell, and Siuan would have disclosed that she had been stilled to Leane but she did not. Siuan trusted her, still, even though they just had a fight about their kid and knew that she had been Aes sedaying her way out of transparency for months. So,to her everything was mostly going according to plan but then Rand happened and introduced another player to the game that was currently unfolding before our innocent, untrained eyes and unaware minds.

House Lanfear- Al'Thor

Goals:

Get rid of Moiraine

Get Rand to Falme alone

[RAND] What is happening to me? [MOIRAINE] You've been shielded from the One Power. [RAND] Um… it feels… [MOIRAINE] As if you've lost everything you ever were and everything you could possibly be. Don't worry, it's temporary. She has to channel to keep the shield in place, but when it drops, you'll feel yourself again. [MOIRAINE] Siuan said you were leaving. (off-screen first meeting)

Where were you going? [RAND] Falme. Egwene is there. Ishamael has her. [MOIRAINE] Lanfear showed you this in the dream world? [RAND] I know they want me to go there. But why Falme, of all places? [MOIRAINE] The Dragon is supposed to proclaim himself there. "Bannered 'cross the sky in fire." [RAND] They want everyone to know who I am before they try to kill me. If they need me in Falme, then they certainly don't want me being held prisoner by the Amyrlin Seat.

He happened, and Moiraine broke Siuan's trust there once again by indulging in it.

As Justine Juel Gillmer( S1E06 and S2E07 writer) pointed out and explained : Moiraine feels like she lost Rand to Lanfear, operates without a clear path to follow for the first time and is all alone. She focuses only on Rand, nothing else matters (as i've pointed before myself too, during Mo'an's talk). (in the bonus)

So, she does nothing else than what she felt she could do : She stays by his side and tries to win him back. She says nothing,let him and indulges in his tendency to call on Lanfear (the dark) for help, thinking that she would be able to outsmart her even though she knows that she wouldn't have been able to see their interaction in the world of dreams, she trust Rand to give her all of the information that she'd need to know if something was wrong and Rand ends up asking Lanfear. A fair price to pay to gain some of his trust back: trusting each other and only one another and further harming the trust Lanfear made sure they would build while she was away and unaware. Without realising it, she built trust in one of her relationship, while harming one of hers too.

She breaks the trust that Siuan chose to still have in her, even though she knew that she was not in the right head space right now because of the shield, by actually trying to escape when she had dropped the ball earlier.

scene

Meanwhile, Liandrin is working on fulfilling the mission she has been given by Lanfear in episode 6. […]

[LIANDRIN] I remember her at that age. You have the look of her, you know. [BARTHANES] Why are you here, Aes Sedai? [LIANDRIN] To deliver an order. (from Lanfear) [BARTHY] What does our master ask of me? ( he assumed it was from Ishy or the DO) [LIANDRIN] Remove her from the board. [BARTHY] She is my aunt. [LIANDRIN] Exactly. Even she will be unprepared for this. Do it today. She's being held in a cell in the palace. (Lanfear or you got this one wrong Liandrin, she's in there voluntarily.)Oh. And if your mother suspects anything… take care of her, too.

scene

Meanwhile House Lanfear-Al'Thor,

[LANFEAR] You didn't even make it out of the city. ( she knew already) [RAND] I need your help. I'm in a cell in the Sun Palace. The Amyrlin's holding me. [LANFEAR] I know. [RAND] Can you get me out? [LANFEAR] Hmm. Isn't Moiraine with you? Surely she could do something. [RAND] Maybe she will. Maybe I won't need you. [LANFEAR] Oh, I do like it when you try to manipulate me. [RAND] Can you get me out or not, Lanfear?

scene

On the other side,

House Sanche-Mandragoran

Goals:

check with Logain to know if they were right about her being shielded, They have to be sure before attempting anything.

Alanna and her warders will be on the look out.

[ALANNA] Through there. What did he say? Does the Daughter of the Night walk in our world? [MAKSIM] Forsaken. Dragon Reborn. I miss the farm, Alanna. I even miss your cousins. [ALANNA] Come now. Did you expect we would fight the Last Battle against an army of kittens?

[LOGAIN] I would offer you a match, but.. stones is a gentleman's game. Tell your master that I'm still waiting for her to keep her promise. Or you can just run me through with your blade now, save her the trouble. [LAN] I can do better than that. You can see male weaves. What do you see when you look at Moiraine? [LOGAIN] A desperate, lonely woman who has given her life to a cause… beyond her understanding. [LAN] A half a year in an asylum, and you're a madman still. [LOGAIN] Madness is expecting a straight answer from the man you helped lock away. There are weaves on her. From a man. Thousands of strands pulled together, held in place, but nothing being channeled into them. [LAN] How is that possible? [LOGAIN] I don't know, it's just like…

scene

House Lanfear-Al'Thor

[PEOPLE SCREAMING IN BADASS LANFEAR ANNOUNCING HER ARRIVAL]

Meanwhile House Sanche- Mandragoran,

[ALANNA] There's a fIre. In the Foregate. [LOGAIN] The key. [LAN] You think I've forgotten what you did to Kerene and Stepin? You will get this key when they take you back to the White Tower. There are two Brown Sisters that are desperate to study a man who can channel.

[LAN] Go. (to Moiraine) [LANFEAR] 3000 years pass and I'm back to this.

scene

And another player comes in, unexpectedly,

House Damodred

Goals:

Save Moiraine

Save the name of House Damodred

Save herself

Get yourself absolutely adored by the Fandom in one action

[BARTHANES] You're sure my aunt's alone? [SERVANT] As you asked, my lord. And a sedative in her tea. She should be asleep already. [BARTHY]] Good. [SERVANT] Would you like me to open it, Your Grace? [ANVAERE] I didn't think you would do it. [BARTHY] Mother. No. No! No! No. [ANVAERE] Why? In Light's name, why? [BARTHANES] I did it for us. I did it for you, Mother. For our family name. Why do you think that we've risen so far so fast, Mother? I am to be king. And you would throw it all away for what? For-for her? Mother, Moiraine doesn't care about you. She trust no one. She cares about no one. She… She will leave this place, and she will not give us a second thought. [ANVAERE] I know. But there are two things my sister understands better than anyone. The difference between right and wrong, and how much harder it is sometimes to do what is right. [BARTHY] Mother. Mother, please. Mother, please. You can't tell the queen. You can't tell anybody. [BADASS, HEROIC ANVAERE] I already have. [CRYING BARTHY] Mother. Mother. Mother! No! Mother! Mother!

scene

House Lanfear-Al'thor

Goals:

release Rand while Lanfear's being the perfect diversion

give him the map leading to the Waygate.

[VERIN] The city's burning. The Amyrlin requires your strength to protect Cairhien. [LEANE] I've been told to watch the boy. [VERIN] This is an order, Leane Sedai. (from Liandrin or Lanfear?) I'll take his shield. [LEANE] Don't let her get close to you. (still doesn't know Mo is "stilled") [MOIRAINE] You are very clever with your words, Sister. (did not realise that she couldn't have known she'd need help) [VERIN] The Dragon Reborn. I'd say you've spent long enough in Cairhien, wouldn't you?

There's a Waygate hidden in the city. (how did she know she'd need to plan for this from the morning she arrived in Cairhien ? Lanfear or Liandrin but really just Lanfear has if not herself she'd give the order trough Liandrin) [MOIRAINE] That's just a rumor. [VERIN] With a grain of truth. An Ogier Stedding once stood in the inner city center. Cairhien families built right over it. Here. [VERIN] Where will you take him? [MOIRAINE] Falme. Toman Head. [VERIN] "Above Toman's Head shall he proclaim himself bannered 'cross the sky in fire." ( here's the reason you might be looking for if not for compulsion by Liandrin when she followed her to "go see the keeper") You plan to have him declare himself the Dragon Reborn. The Wheel weaves.

scene

House Sanche-Mandragoran

Goals:

If we get attacked you'll take her there. This will be our escape route in case we ever need it.

Alanna: Backup

[LAN] Good work. We'll take him from here to the Waygate. ( did not take the map or hear them speak, Verin and Thomas followed as he had the same destination than the one they had planned for Rand) Just make sure that we're not followed. [ALANNA] You're not alone in this any longer, Sister. But you need to hurry. This city is not safe. I hope you're worth this, boy. Light be with you. [LAN] Let's go.

sceane

Meanwhile, Siuan isn't worried about the dragon reborn being protected by a single abled Aes Sedai when she knows that it probably is one of the Forsaken, she carries out her duty as Aes Sedai and Amyrlin Seat with the utmost calm. She even seemed bored of it for a second. Then again, in the utmost calm and collected manner, she sees the only Aes Sedai supposed to be shielding the boy and doesn't pannick and order that they rush there and find him, NO, she calmly ask who's shielding her son and it's only when she hears Verin's name that she's not okay anymore, suddenly she needs time to process what she just heard and then leave in a rush.

[SIUAN] Link with me. [LEANE] I'm here, Mother. [SIUAN] Who's shielding the boy? [LEANE] Verin Sedai. You… you sent her. [SIUAN] Lead your Sisters and heal the injured. That boy must not leave the city. -> something is wrong I have enemies I did not expect and doubts to clear he mustn't leave before they are cleared. [EXHALES]

All the while, Lan is still oblivious that something is wrong and is just following the plan.

[LAN] It should be somewhere. There. (did not use the map) [MOIRAINE] You'll have to channel into it. Split it open with sheer force if you have to. [LAN] No, he won't. You're going to open it. [MOIRAINE] Just do it. [LAN] Look at Moiraine. With the Source. [MOIRAINE] Lan. [LAN] Not just your eyes. What do you see? [MOIRAINE] Don't. [RAND] It looks like a knot tied together. [MOIRAINE] That's im… It's impossible. (see, this woman really wouldn't allow herself to even think about it, Rand tells her he see them, yet she won't believe it)

[LAN INFODUMPING BECAUSE MOIRAINE IS STILL BEING STUBBORN ABOUT HER "STILLING"] There's a story from the Age of Legends about the Foresaken's powers… a skill that's been lost for thousands of years… to tie off weaves and leave them in place. It never made sense to me, Moiraine. (reminder that it is proof he went to Siuan with doubts about this) What you're feeling? Ishamael didn't still you. Not even a Forsaken could do that alone. It is a shield that he's tied off, which means…

[MOIRAINE] It can be removed. (finally) [LAN] Yes. [RAND] What do I need to do? [LAN] You don't have the skill to untie this knot. You'll have to cut it. [MOIRAINE] I trust you. [LAN] Go on. Cut through it. [MOIRAINE] I feel it. I feel it. Thank you. Thank you. [LAN] I am sorry it took me so long to do my duty.( it took you 4 day and nights but go off king)

scene

House Sanche-Madragoran + House Lanfear-Al'Thor

Siuan arrives, shields Rand as he was super dense and leave Lan alone.

[LAN] Stop! No!

Siuan yeets Lan to the side, she does not have the time to explains and maybe he lied to her too.

[SIUAN] Close the Waygate, Moiraine. Now. -> she needs a proof You lied to me about being stilled. -> the aes sedai way obvi

[MOIRAINE not suprised to see her as she knew they were hiding something from her, and she must have her coming with her Siuan tingle.] No. I cannot. -> ok cool you didn't but you know she doesn't literally mean lie -.- I've been more truthful with you than anyone else. -> this just means that she told her the truth more than to anyone else, not that she told her all of it. Moiraine speaking in codes is tiring sometimes.

[SIUAN reminds her, in an attempt to convice Moiraine to close the Waygate herself. ]

We failed, Moiraine. -> They did fail together At the Eye of the World, you failed. -> She did fail at the eye. The stakes are too high to fail again. -> stating facts

Close the Waygate. -> she asked

[MOIRAINE being the bratty bottom that she is] also where was she going ? SO dramatic i swear, she turns around and start walking to the Waygate as if Siuan was just going to unshield Rand and let her leave because she said no) No. [SIUAN] I don't want to force you.-> but I need and have to know.

You swore to obey me on the Oath Rod. An unbreakable oath, bound by the One Power. -> Moiraine knows , she knows she voices it because she doesn't want to have to use it, feels cornered and is trying to convince and brace herself for whatever will come of it if Moiraine ends up forcing her to use it. A real betrayal or she just violated her wife because of this damned Mission. Both, horrific for her.

Siuan… -> surely Moiraine understood after hearing this what was really going on for Siuan. She doesn't know if she can trust her anymore. For Siuan, surely Moiraine understood why she insisted so much and was ready to do what she never even though about as a possibility or as something that was anything but just wrong ( throwback to Lan's bond in the first suiaraine meeting)

Close it. -> this one feels like she's desperate at this point for her to close it there, not the same intonation at all, she's bracing herself for what is coming. No more feelings, no more asking, no more plea, no more bargaining, she has too know before it's too late, she orders. Even though, that's the intent she puts behind the intonation we can still see it on her face, hear it in her voice, see it in her eyes and in the way she moves.

[SOFTLY] Siuan… -> this one must have felt like a ruse, the same way Moiraine first rejected Siuan's touch because she knew what would happen. The facade would break into pieces and she'd give in. Here, Moiraine softly calling her name, almost like she's begging, after she's been warned, after her herself showed how much she just needed her to at least close it did not feel like something she could allow herself to hear so she cuts her off and the rest is history.

Moiraine Damodred… [MOIRAINE] No, if you have ever loved me, don't do this. [SIUAN] … I command you… … to close the Waygate.

House Lanfer-Al'Thor

[MOIRAINE surprised to even see Lanfear as she thought she escaped having to deal with her, when Verin freed her. I believe that she pieces things together here, not all of it but just enough to understand what she couldn't believe happened to her from Siuan, the last person she'd think would ever do this to her just the moment before she arrived, they did not talk but she understood]

Lanfear.

[LANFEAR LAUGHS]

[MOIRAINE] She's too strong, Siuan. Don't. No. [LANFEAR] I told you the next time I saw you two together, I'd kll her. [RAND] You're not going to touch her. Not if you want my help.

[LANFEAR] Every day you grow more like Lews.

Lucky for you, a broken Amyrlin is more useful to me than a dead one.

[SIUAN] Moiraine, please. (go)

[LAN] Moiraine, please. (come)

Highly recommend you watch this scene in particular

Conclusion

All along Daes Dae'Mar was being played, and we failed to realise that in the current game of the houses we were witnessing, there were 4 houses.

House Lanfear-Al'thor

Lanfear

Verin

Tomas

Rand

Liandrin

Barthanes

House Damodred

Moiraine

Anvaere Damodred (unknowingly)

Siuan

Lan

Alanna, Ihvon & Maksim

House Sanche-Mandragoran

Siuan

Lan

Moiraine Damodred (unknowingly)

Alanna, Ihvon & Maksim

House of The Dragon

Goals: different for each person but utltimately related the Dragon.

Rand Al'thor : leave Cairhien, to go to Falme to free Egwene

Moiraine Damodred : Help Rand, avoid Lanfear.

Siuan Sanche : Help Moiraine, Protect her and Rand from the Forsaken

Al'Lan Mandragoran : Help Moiraine, Protect her from the Forsaken and secondarily Rand.

Alanna Mosvani : Help the dragon reborn/ Moiraine

Ihvon : Help Alanna, the dragon reborn/Moiraine

Maksim : Help Alanna, the dragon reborn/Moiraine

Verin Mathwin : Help fulfill the prophecy

Tomas: Help and assist Verin

The Daugther of the night, Lanfear : Seperate Moiraine and Rand, Kill her, Get Rand to Falme

Liandrin Guirale : Kill Moiraine, Help Lanfear

Barthanes Damodred (unkowingly) : Help his house regain it's lost glory

4 houses playing against each other and for each other at the same time. What went wrong ? Everything. Who won ? No one. What was left of what was before ? Nothing.

I wanted to be a little dramatic. On a more serious note, they all lost and won something, except for Barthanes.So that is all.

To sum it all up, everything that went down with Siuan and Moiraine was genuine and real, Lan and her had a plan all along, everything was going fine until the other players of this game of houses started to place their pawns on the board to try and win the game. In the end, as they were all playing for each other and against each other at the same time no one really won.

On the first board,

Moiraine regained her powers, but still has to deal with Lanfear, Siuan is hurt and in a precarious position for both herself and their mission because she did not listen to Lan and trusted her.

Lan regained Moiraine's trust but Lanfear is still a threat and Siuan.

Rand is still manipulated and a pawn in someone else's game, no matter how much he thought he wasn't anymore because of Lanfear.

Siuan is heart broken that she had to do this to Moiraine, even though her plan still worked and Moiraine regained her powers which is a win but then again did she really win, when she's lying on the floor, hurt and surrounded by enemies, even in the tower, where she was supposed to be at her safest and strongest ?

Lanfear gets Rand but Moiraine isn't dead and she even have to deal with Lan now, as she said in E08, they're dead weight.

On the second board,

Liandrin being Black Ajah is known because of Elayne, Eggy and Nynaeve but now, even Anvaere.

Verin is black ajah and known ( or least suspected to be) because of Siuan (thanks to Leane), because she knows Verin couldn't have known about her plan to help Moiraine or known that she'd ever need to escape. Tomas goes with Verin.

Alanna and Maksim seems to have lost Ihvon.

Thank you for reading, answering the poll, carefully listening and watching. Leave a comment and tell me what you think about this theory-analysis of episode 7. I'd love to hear your opinions, answer your questions etc…

Well, it is finally over.

Onto the next one now,

Here..."Daes dae'Mar theory-analysis : What has been proved so far ?"

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[abbiistabbii]

Obsidian Quickstart Guide: Because the video Tutorials make everything more confusing than it needs to be

Set up three folders, Notes, Templates, Attachments.

Go into the Settings. In Files and Attachments, set the attachments folder to attachments and in Templates, set the Templates folder to Templates.

Make a New Note in the Templates called "General" and put this in it:

Category: Subject:

Your "Category" is going to be either #Notes or #moc, which stands for "map of Content", we'll get into that later. Your "Subject " is going to be the Subject or subjects of the note. Make your Subjects one or two words like "Biology" or "Books". While writing your subject, surround them with double square brackets like [[this]]. This will make them into links to ghost articles. Don't worry about that. Just keep making those subjects and reuse them when relevant. Studying Biology? Your subject like should have [[Biology]] in it. When you write your links, if your subject has already been linked, you can select it in the drop down menu.

Also in your notes, if you see something that is a major subject in your notes, like say, a species or an author, highlight the word and hit the [ button twice to make them into a ghost note too. don't just keep links in your subject line.

Do this for all your notes. If you have a vault for "everything", note down everything and anything following these steps. If you have a vault specifically for one subject, just note down everything for that subject.

Eventually if you look in your graph view you'll see a load of dots representing your articles with lines representing links. The Ghost Notes will be greyed out. Some of the Ghost Notes will be larger than the rest. Once they get big enough, click on one to Make it a normal note.

Write Category: #moc at the top. This will be your map of content.

Download the "AutoMOC" plugin from the community plugins. Once you activate it it should appear in your sidebar.

Go into your freshly made Map of Content, write # Backlinks to make a heading, and then click under it and click AutoMOC. This will link to all the articles linked there. You can also put notes about the Subject the MOC talks about.

If you have more than one device, put your Vault on a Pendrive. Not everyone can afford Obsidian Sync but Obsidian are designed to be all text files to they are ultra-portable. The Pendrive I have is a Dual USB - USB-C drive meaning I can plug it into my phone and access my notes through the Android App, as well as on Windows and Linux, so I can take notes while out and about. It's an Emergent system so go for it.

[janetjacksonseo]

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[the-corset-witch]

I am now utilizing Indexes (the dark blue often-center dots) for the Leaves. The way I see it, is the Topic Index is the stalk or trunk of the plant, and the individual pages are the Leaves of the plant, with the branches forming as those Leaves come together with other Leaves with links. The General Idea of my Vault Structure is like this..

So Example: for every time I am reading an Astrology Book, and they decide to dive into the signs, I can link back to the main page for that Sign; and then later as I refine data, I can go back through the backlinks and decide if I want to add that data to the main page. It will also help me keep sources pretty clear, because what moves to the main page should stay in the Book Page and just be Copied over to the Topic-Leaf Page.

So back to the Astrology Book Example, so every time they mention the attributes of Leo in certain aspects, that gets noted down in the Book Page, but while linking to the Leo Page. Then, eventually, I can go back and reread, decide what I will include into the main Leo Page that gets referenced directly for that sign. And should I ever wonder, hey where did this fact about Leos come from? I should be able to look into my back links or graph, go through the different books Leo sections, and find that bit of info sourced. Do y'all follow?

Did I mention, this is free? The graph just comes with it, the backlinks capabilities just comes with it, straight out the box. It's excellent!

This also means that, back to that example, should I ever decide I don't vibe with a certain bit of info on the Leo Page, I can delete that info off the page-- but I will never actually be deleting the info because it will be backed up in it's Book Page/Source Page.

[marketingprofitmedia]

Boost Your Online Presence: A Beginner's Guide How to Increasing Website Traffic

In today’s digital age, where the virtual world reigns supreme, a robust online presence is your ticket to success. Whether you’re an aspiring blogger, an e-commerce entrepreneur, or a passionate individual looking to make your mark, increasing website traffic is the first step towards achieving your online aspirations. Welcome to our comprehensive guide, Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic.

My Best Recommended & Proven Way to Make $100 Daily — Watch THIS FREE Training to START >>

In this digital journey, we will explore the subtleties of maximising your presence on the web in order to achieve your goals. We’ve got you covered in every aspect of digital marketing, from perfecting the science of Search Engine Optimisation (SEO) to capitalising on the influence of content marketing and social media tactics. By the time you reach the conclusion of this route, you’ll be well-versed in the techniques that will bring an avalanche of visitors to your website and help you achieve your goals in the digital world. So buckle up, because we’re about to go on an incredible journey together!

Why Does Website Traffic Matter?

Website traffic is the lifeblood of your online presence. It’s a reflection of your website’s visibility and reach. More traffic means increased opportunities for achieving your goals, whether it’s growing your brand, generating leads, making sales, or sharing your passion. In essence, website traffic is the fuel that propels your online success, making it a fundamental metric to track and improve.

1. What is Website Traffic?

Website traffic refers to the number of visitors who access your website. It’s a crucial metric that measures your online reach. Understanding the sources and types of website traffic is the first step toward boosting your online presence.

Organic Traffic: Visitors who find your site through search engines like Google.

Direct Traffic: People who access your site directly, either by typing the URL or using bookmarks.

Referral Traffic: Visitors who arrive at your site through links from other websites.

Social Media Traffic: Traffic generated through social media platforms.

Paid Traffic: Visitors acquired through paid advertising, like Google Ads.

2. Setting Realistic Goals

Setting realistic goals is the compass that guides your journey towards a thriving online presence. By defining clear and achievable objectives, you create a roadmap for success. These goals might encompass increasing monthly visitors, boosting newsletter sign-ups, or improving conversion rates. Realistic goals provide direction and motivation, helping you measure and celebrate your progress in the dynamic world of digital presence.

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3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art of enhancing your website’s visibility in search engine results. It’s a multifaceted strategy encompassing on-page and off-page techniques. On-page SEO involves optimizing individual pages with relevant keywords and quality content. Off-page SEO, on the other hand, focuses on building authority through backlinks and social signals. Together, these efforts improve your website’s rank, making it easier for potential visitors to find your online content. It’s all about making your website more visible to search engines like Google.

On-Page SEO

On-page SEO involves optimizing individual web pages for search engines. Here are key factors to consider:

Keywords: Choose relevant keywords for each page and incorporate them naturally in your content.

Meta Titles and Descriptions: Craft compelling meta titles and descriptions to encourage clicks from search results.

Quality Content: Create informative and engaging content that keeps visitors on your site.

Page Speed: Ensure your website loads quickly to improve user experience.

Off-Page SEO

Off-page SEO focuses on activities outside your website that impact your online presence:

Backlinks: Build high-quality backlinks from reputable websites to boost your site’s authority.

Social Signals: Engage on social media to increase your content’s visibility and shareability.

Local SEO: If you have a physical location, optimize for local search to attract nearby customers.

4. Mobile Optimization

Mobile optimization is the process of tailoring your website to provide an excellent user experience on smartphones and tablets. With mobile devices dominating internet access, optimizing for them is essential. It enhances your site’s speed, layout, and functionality on smaller screens, making it more user-friendly. Mobile optimization not only improves SEO but also ensures you don’t miss out on potential visitors. Here’s why:

Mobile-friendliness boosts your SEO ranking.

It improves the user experience.

Increases the likelihood of retaining mobile visitors.

5. Quality Content Creation

Quality content creation is the cornerstone of engaging and retaining website visitors. It involves in-depth research, understanding your audience’s interests, and crafting valuable, informative, and engaging material. Using multimedia elements like images, videos, and infographics enriches the user experience. Employing storytelling techniques also adds an emotional touch, making your content more relatable and shareable, ultimately driving increased website traffic. Consider the following tips:

Research your target audience and their interests.

Develop a content calendar for consistency.

Use multimedia elements like images, videos, and infographics.

Incorporate storytelling to engage readers emotionally.

6. Blogging and Guest Posting

Blogging and guest posting are dynamic tools for driving website traffic. Through regular, informative, and shareable blog posts, you engage your audience. Guest posting on reputable websites in your niche extends your reach to a broader audience, enhancing your brand’s visibility. It’s a two-pronged approach, combining your content’s magnetism and the reach of established platforms, ensuring your website benefits from increased traffic and exposure.

7. Choosing the Right Platforms

Choosing the right social media platforms is vital. Each platform caters to distinct demographics and interests. Facebook suits various niches, while Instagram emphasizes visuals. LinkedIn excels for B2B and professional networking, while Pinterest thrives in DIY and recipe niches. Twitter offers real-time engagement and news updates. By picking platforms aligned with your audience and niche, you maximize your online presence and potential traffic. Choose the right ones based on your niche and target audience.

Facebook: Ideal for a wide range of niches, especially B2C businesses.

Instagram: Visual-focused, great for lifestyle, fashion, and travel niches.

LinkedIn: Best for B2B businesses and professional networking.

Pinterest: Perfect for DIY, crafts, and recipes.

Twitter: Excellent for real-time engagement and news updates.

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8. Consistency and Engagement

Consistency and engagement are the dynamic duo of social media success. Regular, engaging posts maintain your presence in followers’ minds, fostering a loyal audience. Responding to comments, asking questions, and running polls or contests spark interaction. By maintaining an active and engaging social media presence, you not only boost website traffic but also build a vibrant community around your brand.

Conclusion

As we reach the conclusion of our online presence-boosting expedition, you’ve gained a treasure trove of insights. Remember, this journey is ongoing, marked by evolving strategies and the need for adaptability. With clear goals, SEO prowess, captivating content, and a dynamic social media presence, your website traffic is set to soar. The digital realm is your canvas; success depends on your creative brushstrokes. So, keep innovating, stay tuned to emerging trends, and continue crafting your digital masterpiece. Your flourishing online presence awaits!

FAQs

1. How long does it take to see results from SEO efforts?

The timeline for SEO results can vary. Some changes may lead to immediate improvements, while others, like building backlinks, can take several months to impact your rankings significantly. It’s a long-term strategy, and patience is key.

2. Do I need to be on all social media platforms?

No, it’s not necessary to be on every social media platform. Choose the ones that align with your niche and target audience. Quality over quantity is more important in social media marketing.

3. What’s the ideal blog post length for SEO?

The ideal blog post length can vary, but longer, comprehensive content tends to perform better in search engines. Aim for 1,500–2,500 words for in-depth articles, but don’t sacrifice quality for length.

4. How can I monitor my website’s performance?

You can use various tools like Google Analytics and Search Console to monitor your website’s performance. These tools provide insights into your traffic, user behavior, and SEO data.

5. What are the most common SEO mistakes to avoid?

Common SEO mistakes include keyword stuffing, neglecting mobile optimization, ignoring backlinks, and not creating high-quality content. Avoid these to ensure your SEO efforts are effective.

My Best Recommended & Proven Way to Make $100 Daily — Watch THIS FREE Training to START >>

Affiliate Disclaimer :

This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic

Thanks for reading my article on “Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic“, hope it will help!

[phragmitessoftware]

Why Digital Marketing Agency Matters to Your Business

World being a digital place, nobody does not wish to compete with one another because it builds itself into a business. Which might be rather easy with such tough competition around in this rapid change in the digital marketplace. This is the very reason why many companies use digital marketing agencies in order to gain more visibility in the virtual space and hence establish a momentum for their business. Now, so what is a digital marketing agency and why do any organizations need it? Let's discuss its key advantages and services.

What is a Digital Marketing Agency?

A firm with experts in each stage of digital marketing is known as a digital marketing agency. They try to reach the desired market target with creating brand awareness and revenues generated by effective digital marketing plans developed by them suitably. They use high-end tools and technologies for designing a suitable campaign on more than one channel, which include social media, search engines, email, and websites.

Core Services a Digital Marketing Agency Must Have

A good digital marketing agency should ensure that not any aspect of the digital marketing service goes unattended by offering different kinds of services to the clients. This may include:

SEO. Also known as web optimization, the top ranking on SERPS, perhaps, is the best gauge of how visible a website is. Therefore, agencies do keyword research; optimize on-page content and build backlinks that help your website gain organic traffic.

Pay per Click Advertising, PPC: PPC campaigns include Google Ads and create quick traffic to the website. The agency optimizes how the money spent in advertisements to ensure the reach of correct people and optimal ads' optimization towards conversion.

Social Media Marketing. Agencies run a paid campaign on Facebook, Instagram, LinkedIn, and every other space; business creates the ability to interact with the audience to develop a sense of brand loyalty.

Content Marketing: The best digital marketing is a great base of content. Blog posts, videos, infographics, and all other things are developed by an agency to attract and retain customers.

Email marketing. This has been there from the beginning of when digital marketing was at its start; it is still standing good as one of the most productive strategies. Agencies come up with campaigns to nourish leads and sell more.

Web Design and Development: Be your business small or big, your website has to be user-friendly as well as looking good. Agencies ensure that your site is optimized aesthetically as well as functionally.

Analytics and Reporting: It is quite crucial to track the performance of marketing campaigns. Agencies provide in-depth analytics and reports of ROI evaluation and data-driven decisions.

Why Hire a Digital Marketing Agency

Here are good reasons why partnering with a digital marketing agency is the right move:

1. Exposure to Expertise

This means that digital marketing covers all from graphic design to analytics. Here, a digital marketing agency has experts who have specialized in particular areas so your campaign is addressed by the professionals.

2. Cost-Effective

Engaging an in-house marketing team is expensive, especially to small-sized business concerns. The agency places an entire team of professionals right in front of you, without requiring a quarter of their billable amount.

3. Focus on core Business Activities

Time spent in the process of marketing campaigns is nothing short of monumental at its core. You’re getting freed off of your list, or even just simply transferring the follow-up work of marketing campaigns off of you are delegated by hiring a digital marketing agency.

4. Scalability

With how fast businesses are growing, does that mean that the need to expand one's marketing requirement. This is exactly what a digital marketing agency can do-to scale services upward when it's needed without having to hire more employees in your book.

5. Catch the Trends

Organizations keep side by side of the most recent patterns and advances to keep your trade ahead of the competition. 

Not all agencies are the same, and it is always important to find a suitable one that aligns with your goals. Here are some tips:

Check Their Portfolio: Look into their past work to find out whether they have the experience needed in your industry.

Read reviews and testimonials: This is one of the best ways to know their dependability and effectiveness.

Ask them how they approach: the right agency will address it in a customized way with you not that blanket one-size-fits-all package.

Transparency: Keep them communicating and always apprised of your performance.

Digital marketing agencies no longer exist as luxuries but instead as a need in today's world of advancing technology. Expertise would be very well in line with cost effectiveness, while innovation would bring strategies together. Companies can navigate through these apparent online marketing complexities; it would be either for branding awareness, lead generation, or even to enhance sales.

[cpasmarketing]

How To Perform Competitor Analysis For Accountant's SEO?

In the fiercely competitive world of online visibility, staying ahead of the curve is crucial for accountants aiming to dominate search engine results. One powerful strategy to achieve this is through competitor analysis.

By understanding what your competitors are doing right (and wrong), you can refine your own SEO efforts to outshine them.

So, let's dive into the nitty-gritty of competitor analysis for accountant's SEO and uncover the secrets to success.

Identify Your Competitors: Start by identifying who your main competitors are in the online sphere. These could be other accounting firms targeting similar keywords or services. Tools like SEMrush, Ahrefs, or even a simple Google search can help you discover your contenders.

Analyze Their Keywords: Keywords are the backbone of SEO. Find out which keywords your competitors are ranking for and which ones are driving the most traffic to their websites. This insight can guide your own keyword strategy, helping you target lucrative keywords your competitors might be missing.

Assess Their Content Strategy: Content is king, and analyzing your competitor's content strategy can offer valuable insights. Look at the type of content they're producing, the topics they're covering, and the engagement levels they're achieving. Identify gaps in their content that you can capitalize on to attract your target audience.

Evaluate Their Backlink Profile: Backlinks play a significant role in SEO, indicating authority and trustworthiness to search engines. Analyze your competitor's backlink profile to identify high-quality websites linking to them. This information can help you devise a link-building strategy to acquire similar backlinks and boost your own website's authority.

Examine Their On-Page Optimization: Take a closer look at your competitor's on-page optimization tactics. Assess factors such as title tags, meta descriptions, header tags, and internal linking structure. Identify areas where they're excelling and areas where they could improve. This analysis will guide you in optimizing your own website for better search engine rankings.

Monitor Their Social Media Presence: Social signals can indirectly impact SEO by increasing brand visibility and driving traffic to your website. Analyze your competitor's social media presence to understand which platforms they're active on and how they're engaging with their audience. Use this information to refine your own social media strategy and strengthen your online presence.

Track Their Performance Over Time: SEO is not static; it's constantly evolving. Keep a close eye on your competitor's SEO performance over time. Monitor changes in their rankings, traffic, and online presence. By staying vigilant, you can adapt your SEO strategy accordingly and stay ahead of the competition.

In conclusion, performing competitor analysis is a fundamental aspect of any successful SEO strategy for accountants. By understanding what your competitors are doing and how they're doing it, you can identify opportunities to differentiate yourself and elevate your online visibility. So, roll up your sleeves, dive into the data, and unlock the secrets to SEO success in the competitive world of accounting.

And when you're ready to take your SEO strategy to the next level, consider partnering with experts of an accountant SEO company. With their expertise and guidance, you can navigate the complexities of competitor analysis and implement strategies tailored to your firm's unique goals and objectives.

[manhattanseoagency]

Speak the Search Engine Language!

Congratulations on launching your website! With 30 fresh pages, you've laid a great foundation. Now comes the exciting part: attracting visitors and climbing those search engine rankings. It might seem like magic, but there are concrete steps you can take to influence how search engines view your website. Think of it like welcoming them in, showing them the best parts of your digital home, and making them want to stay.

Here's a roadmap to guide you:

Content is King (and Queen): This isn't just a cliche. Search engines love informative, valuable, and engaging content. Put yourself in your target audience's shoes. What questions do they have? What problems are they trying to solve? Answer those questions with well-written, informative articles, blog posts, or infographics. Don't forget to make it interesting! People skim online, so break up your text with clear headings, visuals, and bullet points.

Speak the Search Engine Language (but keep it natural): On-page SEO is all about using relevant keywords throughout your website. Think of keywords like signposts, helping search engines understand what your pages are about. Research keywords that people use to find businesses like yours. But remember, don't stuff your content with keywords unnaturally. Focus on creating a natural flow of text that incorporates your keywords strategically. Title tags, meta descriptions, header tags, and image alt text are all prime spots for relevant keywords.

Technical SEO: The Unsung Hero: Imagine a search engine crawler like a curious visitor. You want them to find everything easily and have a pleasant experience. This is where technical SEO comes in. Make sure your website is mobile-friendly, as most people browse the web on their phones nowadays. A fast loading speed is crucial – nobody likes waiting for a slow website. Finally, ensure your website has a clean structure with a logical hierarchy. This makes it easier for search engines to crawl and index your pages.

The Power of Backlinks: Backlinks are essentially like votes of confidence from other websites. When a high-authority website in your niche links back to yours, it tells search engines that your content is valuable. Building backlinks takes time and effort, but there are strategies you can employ. Guest blogging on relevant websites, creating link-worthy infographics, and participating in online communities are all great ways to get started.

Don't Forget the User: At the end of the day, your website is for real people. Make sure it's easy to navigate. Clear menus, intuitive layouts, and a search bar all contribute to a positive user experience. If visitors find what they're looking for quickly and easily, they're more likely to stay engaged and come back for more.

Remember, SEO is a marathon, not a sprint. Be patient, keep creating high-quality content, and focus on building a user-friendly website. By following these steps, you'll be well on your way to climbing those search engine rankings and attracting a loyal audience.

finsimco.com/ business-schools/ getting-started

[digitaldeeptech]

Must-Have Programmatic SEO Tools for Superior Rankings

Understanding Programmatic SEO

What is programmatic SEO?

Programmatic SEO uses automated tools and scripts to scale SEO efforts. In contrast to traditional SEO, where huge manual efforts were taken, programmatic SEO extracts data and uses automation for content development, on-page SEO element optimization, and large-scale link building. This is especially effective on large websites with thousands of pages, like e-commerce platforms, travel sites, and news portals.

The Power of SEO Automation

The automation within SEO tends to consume less time, with large content levels needing optimization. Using programmatic tools, therefore, makes it easier to analyze vast volumes of data, identify opportunities, and even make changes within the least period of time available. This thus keeps you ahead in the competitive SEO game and helps drive more organic traffic to your site.

Top Programmatic SEO Tools

1. Screaming Frog SEO Spider

The Screaming Frog is a multipurpose tool that crawls websites to identify SEO issues. Amongst the things it does are everything, from broken links to duplication of content and missing metadata to other on-page SEO problems within your website. Screaming Frog shortens a procedure from thousands of hours of manual work to hours of automated work.

Example: It helped an e-commerce giant fix over 10,000 broken links and increase their organic traffic by as much as 20%.

2. Ahrefs

Ahrefs is an all-in-one SEO tool that helps you understand your website performance, backlinks, and keyword research. The site audit shows technical SEO issues, whereas its keyword research and content explorer tools help one locate new content opportunities.

Example: A travel blog that used Ahrefs for sniffing out high-potential keywords and updating its existing content for those keywords grew search visibility by 30%.

3. SEMrush

SEMrush is the next well-known, full-featured SEO tool with a lot of features related to keyword research, site audit, backlink analysis, and competitor analysis. Its position tracking and content optimization tools are very helpful in programmatic SEO.

Example: A news portal leveraged SEMrush to analyze competitor strategies, thus improving their content and hoisting themselves to the first page of rankings significantly.

4. Google Data Studio

Google Data Studio allows users to build interactive dashboards from a professional and visualized perspective regarding SEO data. It is possible to integrate data from different sources like Google Analytics, Google Search Console, and third-party tools while tracking SEO performance in real-time.

Example: Google Data Studio helped a retailer stay up-to-date on all of their SEO KPIs to drive data-driven decisions that led to a 25% organic traffic improvement.

5. Python

Python, in general, is a very powerful programming language with the ability to program almost all SEO work. You can write a script in Python to scrape data, analyze huge datasets, automate content optimization, and much more.

Example: A marketing agency used Python for thousands of product meta-description automations. This saved the manual time of resources and improved search rank.

The How for Programmatic SEO

Step 1: In-Depth Site Analysis

Before diving into programmatic SEO, one has to conduct a full site audit. Such technical SEO issues, together with on-page optimization gaps and opportunities to earn backlinks, can be found with tools like Screaming Frog, Ahrefs, and SEMrush.

Step 2: Identify High-Impact Opportunities

Use the data collected to figure out the biggest bang-for-buck opportunities. Look at those pages with the potential for quite a high volume of traffic, but which are underperforming regarding the keywords focused on and content gaps that can be filled with new or updated content.

Step 3: Content Automation

This is one of the most vital parts of programmatic SEO. Scripts and tools such as the ones programmed in Python for the generation of content come quite in handy for producing significant, plentiful, and high-quality content in a short amount of time. Ensure no duplication of content, relevance, and optimization for all your target keywords.

Example: An e-commerce website generated unique product descriptions for thousands of its products with a Python script, gaining 15% more organic traffic.

Step 4: Optimize on-page elements

Tools like Screaming Frog and Ahrefs can also be leveraged to find loopholes for optimizing the on-page SEO elements. This includes meta titles, meta descriptions, headings, or even adding alt text for images. Make these changes in as effective a manner as possible.

Step 5: Build High-Quality Backlinks

Link building is one of the most vital components of SEO. Tools to be used in this regard include Ahrefs and SEMrush, which help identify opportunities for backlinks and automate outreach campaigns. Begin to acquire high-quality links from authoritative websites.

Example: A SaaS company automated its link-building outreach using SEMrush, landed some wonderful backlinks from industry-leading blogs, and considerably improved its domain authority. ### Step 6: Monitor and Analyze Performance

Regularly track your SEO performance on Google Data Studio. Analyze your data concerning your programmatic efforts and make data-driven decisions on the refinement of your strategy.

See Programmatic SEO in Action

50% Win in Organic Traffic for an E-Commerce Site

Remarkably, an e-commerce electronics website was undergoing an exercise in setting up programmatic SEO for its product pages with Python scripting to enable unique meta descriptions while fixing technical issues with the help of Screaming Frog. Within just six months, the experience had already driven a 50% rise in organic traffic.

A Travel Blog Boosts Search Visibility by 40%

Ahrefs and SEMrush were used to recognize high-potential keywords and optimize the content on their travel blog. By automating updates in content and link-building activities, it was able to set itself up to achieve 40% increased search visibility and more organic visitors.

User Engagement Improvement on a News Portal

A news portal had the option to use Google Data Studio to make some real-time dashboards to monitor their performance in SEO. Backed by insights from real-time dashboards, this helped them optimize the content strategy, leading to increased user engagement and organic traffic.

Challenges and Solutions in Programmatic SEO

Ensuring Content Quality

Quality may take a hit in the automated process of creating content. Therefore, ensure that your automated scripts can produce unique, high-quality, and relevant content. Make sure to review and fine-tune the content generation process periodically.

Handling Huge Amounts of Data

Dealing with huge amounts of data can become overwhelming. Use data visualization tools such as Google Data Studio to create dashboards that are interactive, easy to make sense of, and result in effective decision-making.

Keeping Current With Algorithm Changes

Search engine algorithms are always in a state of flux. Keep current on all the recent updates and calibrate your programmatic SEO strategies accordingly. Get ahead of the learning curve by following industry blogs, attending webinars, and taking part in SEO forums.

Future of Programmatic SEO

The future of programmatic SEO seems promising, as developing sectors in artificial intelligence and machine learning are taking this space to new heights. Developing AI-driven tools would allow much more sophisticated automation of tasks, thus making things easier and faster for marketers to optimize sites as well.

There are already AI-driven content creation tools that can make the content to be written highly relevant and engaging at scale, multiplying the potential of programmatic SEO.

Conclusion

Programmatic SEO is the next step for any digital marketer willing to scale up efforts in the competitive online landscape. The right tools and techniques put you in a position to automate key SEO tasks, thus optimizing your website for more organic traffic. The same goals can be reached more effectively and efficiently if one applies programmatic SEO to an e-commerce site, a travel blog, or even a news portal.

[mehadihasanmiazi]

SEO Marketing Plan 2024: A Comprehensive Guide

The landscape of digital marketing is continuously evolving, and as we move into 2024, staying ahead of the curve with a robust SEO marketing plan is more crucial than ever. This guide will walk you through the essential steps to create an effective SEO strategy that will drive organic traffic, boost your rankings, and ultimately grow your business.

Understanding the Importance of SEO in 2024 In 2024, SEO is more than just a tool for increasing visibility; it's a critical component of your overall marketing strategy. With search engines like Google becoming more sophisticated, optimizing your website for search has become increasingly complex. Yet, the rewards of a well-executed SEO plan—higher search rankings, more organic traffic, and increased conversions—make it worth the effort.

Setting Clear Goals for Your SEO Marketing Plan Before diving into the technical aspects of SEO, it's essential to define your goals. Are you looking to increase brand awareness, generate more leads, or improve sales? Setting clear, measurable objectives will guide your SEO efforts and help you track your progress over time.

2.1. SMART Goals Your SEO goals should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For instance, instead of a vague goal like "increase website traffic," aim for something more concrete like "increase organic traffic by 20% within six months."

Conducting a Comprehensive SEO Audit An SEO audit is the first step in understanding your website's current performance. This involves analyzing various factors such as site speed, mobile-friendliness, on-page SEO elements, and more. Tools like Google Analytics, Google Search Console, and SEMrush can help you identify areas for improvement.

3.1. Analyzing Your Website’s Technical SEO Technical SEO focuses on the backend structure of your website. Ensure your site is easily crawlable by search engines, has an XML sitemap, and is free of errors like broken links. Page speed and mobile optimization are also critical factors in 2024, as user experience continues to be a priority for search engines.

Keyword Research: The Foundation of SEO Keyword research remains the cornerstone of any successful SEO strategy. In 2024, the focus should be on finding long-tail keywords that align with user intent. Tools like Ahrefs, Moz, and Google Keyword Planner can help you discover keywords that are relevant to your industry and have the potential to drive significant traffic.

4.1. Understanding Search Intent Search intent is the reason behind a user's query. By understanding what your audience is looking for, you can tailor your content to meet their needs. Whether it's informational, navigational, or transactional intent, aligning your content with search intent will improve your chances of ranking higher.

Creating High-Quality, SEO-Optimized Content Content is king in the world of SEO. But in 2024, it's not just about creating any content—it's about creating high-quality, SEO-optimized content that provides value to your audience. This includes blog posts, articles, videos, infographics, and more.

5.1. Optimizing On-Page Elements Optimize on-page elements such as title tags, meta descriptions, headers, and images to ensure your content is SEO-friendly. Use your target keywords naturally within your content, but avoid keyword stuffing, which can hurt your rankings.

5.2. E-A-T: Expertise, Authoritativeness, Trustworthiness Google’s E-A-T principle is more important than ever in 2024. Your content should demonstrate expertise, authoritativeness, and trustworthiness. This can be achieved by backing up your claims with credible sources, showcasing your credentials, and providing accurate, up-to-date information.

Building a Strong Backlink Profile Backlinks remain a significant ranking factor in 2024. However, the focus should be on quality over quantity. Aim to acquire backlinks from reputable, high-authority websites in your industry.

6.1. Guest Blogging and Outreach Guest blogging and outreach are effective ways to build backlinks. Contributing valuable content to other websites can earn backlinks that enhance your site’s authority and visibility.

6.2. Avoiding Toxic Backlinks Not all backlinks are beneficial. Toxic backlinks from spammy or irrelevant sites can harm your SEO efforts. Regularly audit your backlink profile to identify and disavow any harmful links.

Leveraging Local SEO If you operate a local business, local SEO should be a key part of your marketing plan in 2024. Optimizing your Google My Business profile, acquiring local backlinks, and ensuring your NAP (Name, Address, Phone Number) information is consistent across directories are critical steps.

7.1. Local Keyword Optimization Include local keywords in your content to capture search traffic from users in your area. For example, if you run a bakery in New York, terms like “best bakery in New York” can help you rank higher in local searches.

Embracing AI and Machine Learning AI and machine learning are playing a growing role in SEO. Tools like RankBrain are helping Google understand search queries better than ever. As a result, optimizing for user experience and relevance has become more important than ever.

8.1. AI-Driven Content Optimization AI tools like SurferSEO and Clearscope can analyze top-performing content in your niche and provide insights into how you can optimize your own content to rank better. These tools consider factors like keyword usage, content structure, and readability.

Monitoring and Analyzing Your SEO Performance SEO is not a set-it-and-forget-it strategy. Regular monitoring and analysis are crucial to ensure your efforts are paying off. Use tools like Google Analytics, Search Console, and third-party SEO software to track key metrics like organic traffic, bounce rate, and conversions.

9.1. Adjusting Your Strategy Based on Data If something isn’t working, don’t be afraid to pivot. SEO is an ongoing process that requires flexibility. Regularly review your data and adjust your strategy to stay on track toward achieving your goals.

Conclusion Creating an effective SEO marketing plan for 2024 requires a combination of tried-and-true strategies and adaptation to new trends and technologies. By setting clear goals, conducting thorough research, optimizing your content, and staying on top of performance metrics, you can ensure that your SEO efforts will lead to success in the year ahead.

FAQs

What is the most important aspect of SEO in 2024? The most important aspect of SEO in 2024 is creating high-quality, user-centric content that aligns with search intent.

How often should I update my SEO strategy? You should review and update your SEO strategy at least every quarter to ensure it remains effective.

Are backlinks still important in 2024? Yes, backlinks are still crucial for SEO, but the focus should be on acquiring high-quality, relevant backlinks.

How can AI help with SEO? AI can help with SEO by analyzing data, optimizing content, and providing insights into user behavior and search trends.

What are long-tail keywords and why are they important? Long-tail keywords are longer, more specific phrases that users search for. They are important because they often have lower competition and higher conversion rates.

[venkat3681]

Discover how guest blogging boosts SEO and traffic generation through quality backlinks, increased brand exposure, and targeted keyword optimization. Learn why guest blogging is an essential digital marketing strategy for businesses looking to enhance their online presence and drive long-term traffic.

[ligerz-free-web-directory]

free website directory submission

In the digital age, visibility is key to online success. One effective way to enhance your website's visibility and drive more traffic is through directory submission. In this blog post, we'll explore the benefits of free directory submission and how you can leverage it to grow your online presence.

What is Directory Submission?

Directory submission is the process of submitting your website's URL and details to online directories. These directories categorize websites based on their niche, industry, or topic, providing a valuable platform for users to discover relevant sites. By listing your website in these directories, you can improve your site's search engine rankings, increase traffic, and build credibility.

Why Choose Free Directory Submission?

1. Cost-Effective Promotion

Free directory submission offers a budget-friendly way to promote your website. While many premium directories charge fees, there are numerous high-quality free directories that can provide significant exposure without costing you a dime.

2. Enhanced Search Engine Rankings

Search engines value backlinks from reputable sites. When you submit your website to directories, you create backlinks that can boost your site's authority and improve its search engine ranking. This can lead to increased organic traffic and better visibility in search results.

3. Targeted Traffic

Directories often categorize listings by industry or topic, helping users find sites relevant to their interests. By submitting your website to directories within your niche, you attract targeted traffic, increasing the likelihood of engaging visitors who are genuinely interested in your offerings.

4. Increased Brand Exposure

Being listed in directories helps establish your brand's online presence. It provides additional avenues for users to discover your website and learn more about your products or services. This exposure can contribute to brand recognition and credibility.

5. Easy to Get Started

Free directory submission is straightforward and typically involves filling out a form with your website's details. Many directories have user-friendly interfaces, making it easy for you to list your site and start reaping the benefits quickly.

How to Get Started with Free Directory Submission

1. Research and Choose Reputable Directories

Start by identifying high-quality directories relevant to your niche. Look for directories with a good reputation, high domain authority, and a solid user base. Avoid directories with a spammy reputation, as they can negatively impact your SEO efforts.

2. Prepare Your Website Information

Before submitting your website, gather the necessary information, including your website's URL, a brief description, keywords, and contact details. Craft a compelling description that highlights your website's unique selling points and appeals to your target audience.

3. Submit Your Website

Follow the directory's submission process, which usually involves filling out a submission form. Ensure that you provide accurate and consistent information to avoid any issues with your listing.

4. Monitor and Update Your Listings

Once your website is listed, periodically check your directory listings to ensure they remain accurate and up-to-date. If you make any changes to your website or contact information, update your directory listings accordingly.

5. Track Your Results

Monitor the impact of your directory submissions by tracking referral traffic, search engine rankings, and other relevant metrics. This will help you gauge the effectiveness of your submissions and make informed decisions for future strategies.

Conclusion

Free directory submission is a valuable strategy for enhancing your website's visibility, boosting search engine rankings, and attracting targeted traffic. By taking advantage of reputable directories, you can increase your online presence and drive more potential customers to your site.

Start today by researching quality directories and submitting your website. With a little effort, you'll see the benefits of directory submission reflected in your website's performance. Happy submitting! top 10 free website directory submission list

Ligerz.com

[worldtradecastle]

Boost Your Website's Traffic Like a Pro

The Ultimate Guide to SEO: Boost Your Website's Traffic Like a Pro

So, you've heard about SEO but aren't quite sure what it is or how it works? Don't worry, you're not alone! SEO, or Search Engine Optimization, is like the secret sauce of the internet, and mastering it can take your website from crickets to buzzing with visitors. Let’s dive in and break it down, shall we?

What is SEO Anyway?

SEO stands for Search Engine Optimization. It's all about tweaking your website to make it more appealing to search engines like Google, Bing, and Yahoo. When these search engines love your site, they rank it higher in search results, making it easier for people to find you.

Think of search engines as librarians. When someone asks for information on "best pizza in town," the search engine (librarian) wants to deliver the most relevant, useful, and trustworthy information. SEO is how you convince the librarian that your pizza joint deserves to be at the top of the list.

Why Should You Care About SEO?

Imagine having the best pizza in town but your shop is hidden in a dark alley with no signs. Not great for business, right? That’s what it’s like to have a website without SEO. You could have amazing content, products, or services, but without good SEO, you’re essentially invisible online.

By optimizing your site, you:

Increase Visibility: More people find your website.

Boost Credibility: Higher rankings make you look more trustworthy.

Drive Traffic: More visitors mean more potential customers.

The Basics of SEO: On-Page vs. Off-Page

SEO can be split into two main categories: on-page and off-page.

On-Page SEO

This is everything you do directly on your website to improve its ranking. Here are some key elements:

Keywords: These are the words and phrases people type into search engines. Using the right keywords in your content is crucial.

Content Quality: Your content should be engaging, informative, and valuable. Think blog posts, articles, videos, and infographics.

Meta Tags: These are snippets of text that describe your page's content. They don’t appear on the page itself but in the page's code. Examples include meta titles and meta descriptions.

URL Structure: Clean, readable URLs help search engines understand your page content. For example, "yourwebsite.com/best-pizza-recipes" is better than "yourwebsite.com/12345".

Off-Page SEO

This involves activities that happen outside your website to boost its ranking. The most important aspects include:

Backlinks: These are links from other websites to yours. High-quality backlinks act as votes of confidence.

Social Signals: Likes, shares, and comments on social media can influence your rankings.

Guest Blogging: Writing articles for other websites can drive traffic back to yours and improve your SEO.

SEO Best Practices

Now that you know the basics, let’s talk about some best practices to ensure you’re on the right track.

Research Keywords

Before you start writing, research what your audience is searching for. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find the right keywords.

Optimize Your Content

Once you have your keywords, sprinkle them naturally throughout your content. Don’t overdo it though—keyword stuffing can hurt your rankings. Aim for a natural flow and focus on creating valuable content for your readers.

Improve Page Speed

A slow website can frustrate visitors and hurt your rankings. Use tools like Google PageSpeed Insights to check your site’s speed and get tips on how to improve it.

Mobile-Friendliness

With more people browsing on their phones, having a mobile-friendly website is a must. Ensure your site looks and works great on all devices.

Build Quality Backlinks

Focus on getting backlinks from reputable sites in your industry. You can do this by creating high-quality content that others want to link to, or by reaching out to other site owners and influencers.

Keep Up with SEO Trends

SEO isn’t a one-time thing. Search engines are always updating their algorithms, so staying up-to-date with the latest trends and best practices is crucial. Follow SEO blogs, join forums, and consider taking online courses to keep your skills sharp.

Final Thoughts

SEO might seem daunting at first, but with a bit of effort and the right strategies, you can master it. Remember, it’s all about making your website more user-friendly, informative, and trustworthy. So start optimizing and watch your traffic soar!

[jameshuntusa]

Common SEO Mistakes and How to Avoid Them

Search Engine Optimization (SEO) is crucial for improving your website's visibility and driving organic traffic from search engines. However, many businesses and website owners often make common mistakes that can hinder their SEO efforts. Understanding these pitfalls and knowing how to avoid them can significantly enhance your website's search engine rankings and overall performance.

1. Neglecting Keyword Research

One of the most fundamental aspects of SEO is keyword research. Keywords are the terms and phrases that users enter into search engines when looking for information, products, or services. Neglecting keyword research means you're missing out on understanding what your target audience is searching for and how to optimize your content accordingly.

Solution: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with decent search volume and manageable competition. Focus on long-tail keywords that are more specific and less competitive, yet still relevant to your content.

2. Ignoring On-Page Optimization

On-page optimization involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing title tags, meta descriptions, headings (H1, H2, etc.), and ensuring content quality and relevance.

Solution: Pay attention to on-page SEO elements by incorporating primary and related keywords naturally into your content. Write compelling meta descriptions that encourage clicks, use descriptive and keyword-rich headings, and ensure your content addresses user intent effectively.

3. Overlooking Technical SEO Issues

Technical SEO focuses on the backend of your website, ensuring that search engines can crawl and index your site efficiently. Common technical SEO issues include slow page speed, mobile usability problems, broken links, and improper use of canonical tags.

Solution: Regularly audit your website for technical SEO issues using tools like Google Search Console, Screaming Frog, or Sitebulb. Fix crawl errors, optimize images for faster loading times, ensure your site is mobile-friendly, and implement proper redirects for broken links.

4. Neglecting Content Quality and Relevance

Content is king in SEO. Creating high-quality, relevant content that addresses the needs and interests of your target audience is essential for ranking well in search engines. Low-quality content, keyword stuffing, and irrelevant information can negatively impact your SEO efforts.

Solution: Focus on creating informative, valuable, and engaging content that resonates with your audience. Conduct thorough research, provide unique insights, and use natural language that answers users' queries effectively. Regularly update and refresh your content to keep it relevant and up-to-date.

5. Lack of Link Building Strategy

Link building plays a critical role in SEO by indicating to search engines that your website is credible and authoritative. However, many website owners either neglect link building altogether or engage in spammy practices that can result in penalties from search engines.

Solution: Develop a strategic link building plan focused on acquiring high-quality backlinks from reputable websites within your industry. Utilize guest blogging, influencer collaborations, and content marketing to earn natural backlinks. Avoid buying links or engaging in link schemes that violate search engine guidelines.

6. Not Optimizing for Local SEO

For businesses targeting local customers, optimizing for local SEO is essential for attracting nearby customers searching for products or services like yours. Neglecting local SEO tactics such as Google My Business optimization, local keyword targeting, and local citations can limit your visibility in local search results.

Solution: Create and optimize your Google My Business profile with accurate business information, including your address, phone number, and business hours. Use local keywords in your content, meta tags, and headings. Encourage customer reviews and testimonials to build credibility and attract local customers.

7. Ignoring Analytics and Performance Metrics

Monitoring and analyzing your website's performance metrics is crucial for understanding the effectiveness of your SEO efforts. Many website owners fail to track key metrics such as organic traffic, bounce rate, conversion rate, and keyword rankings, which makes it challenging to identify areas for improvement.

Solution: Use tools like Google Analytics, SEMrush, or Moz to track and analyze your website's performance regularly. Monitor changes in organic traffic, user behavior, and keyword rankings. Use this data to identify trends, uncover opportunities for optimization, and make informed decisions to improve your SEO strategy.

8. Failing to Adapt to Algorithm Updates

Search engine algorithms are constantly evolving to deliver more relevant and valuable search results to users. Failing to stay updated with algorithm changes and SEO best practices can lead to a drop in rankings and visibility.

Solution: Stay informed about major algorithm updates from search engines like Google and understand how they may impact your website. Follow reputable SEO blogs, attend webinars, and participate in industry forums to stay updated with the latest trends and best practices in SEO.

Conclusion

Avoiding common SEO mistakes requires a proactive approach, continuous learning, and a commitment to best practices. By focusing on keyword research, optimizing on-page and technical SEO, creating high-quality content, building a robust link profile, optimizing for local SEO, monitoring performance metrics, and staying updated with algorithm changes, you can enhance your website's visibility, attract more organic traffic, and achieve sustainable SEO success. Remember, SEO is an ongoing process that requires patience, persistence, and dedication to delivering valuable experiences for your audience.