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Discover the power of Local SEO and reputation management to attract nearby customers, boost your online visibility, and build trust. Learn actionable strategies to help your business shine in local searches and maintain a stellar reputation! 🌟

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The Advantages of Local SEO: How to Optimize Your Business for Local Search

About SEO

Search engine optimization (SEO) originated in the 1990s, when the internet was growing and search engines were being developed.Search engine optimization  is the practice of improving a website's visibility and ranking in search engine results pages (SERPs). The goal of Search Engine Optimization is to increase the amount of traffic a website receives from search engines, which can lead to more clicks and potential customers. Here are some key components:

1. Google My Business (GMB)

Claim and optimize our GMB listing.

Ensure our business name, address, and phone number (NAP) are accurate.

Add business hours, photos, and a description of our services.

2. Local Keywords

Research and incorporate local keywords in our website content, meta titles, and descriptions.

To locate pertinent terms, use tools such as Ahrefs or Google Keyword Planner..

3. Citations

Ensure our business is listed on relevant local directories (Yelp, Yellow Pages, etc.).

Maintain consistency in our NAP across all platforms.

4. Reviews

Encourage satisfied customers to leave positive reviews on Google and other platforms.

Respond to reviews to engage with customers and show our business's responsiveness.

5. Local Content

Create content that resonates with our local audience (e.g., blog posts about local events).

Use local news, events, and activities to draw in traffic.

6. Mobile Optimization

Ensure our website is mobile-friendly, as many local searches are conducted on mobile devices.

7. Backlinks

Build backlinks from local websites, such as local news outlets, blogs, or community organizations.

8. Social Media

Involve with the local community through social media platforms.

Share local content and interact with customers to build a local Attendance.

9. Schema Markup

Use local business schema markup to help search engines understand our business details better.

10. Monitoring and Analytics

Track our local search performance using tools like Google Analytics and GMB insights.

Adjust our strategy based on what works best for your local audience.

Advantages of SEO

Enhanced Visibility: 

Local SEO makes your company show up in local search results, which makes it simpler for local potential clients to locate you.

Targeted Traffic: 

It attracts customers who are actively searching for services or products in your location, leading to higher conversion rates.

Cost-Effective Marketing: 

Compared to traditional advertising, local SEO is often more affordable and can provide a better return on investment.

Enhanced Google My Business Presence: 

Optimizing your local SEO improves your Google My Business listing, which can boost your visibility in local searches and Google Maps.

Community Engagement: 

Local SEO encourages businesses to engage with their community, fostering relationships that can lead to repeat business and referrals.

Mobile Optimization: 

Many local searches are performed on mobile devices, and local SEO strategies can help capture this on-the-go audience.

Improved Brand Credibility: 

Ranking well in local search results can enhance your brand’s credibility and trustworthiness among potential customers.

Competitive Advantage: 

Focusing on local SEO can help small businesses compete with larger companies that may dominate general search results.

Improved User Experience: 

Local SEO frequently entails making your website more search engine friendly for local queries, which can enhance both the user experience and overall site performance..

Customer Insights: 

Engaging in local SEO can provide valuable data about your audience’s preferences and behaviors, helping you tailor your offerings.

Best Practices for SEO Success

Stay Updated: 

SEO is constantly evolving. Follow industry news to keep up with algorithm changes and trends.

Analyze Your Performance: 

Use tools like Google Analytics and Google Search Console to monitor traffic and understand user behavior.

Be Patient: 

SEO is a long-term strategy.Results might not be seen right away, but perseverance is rewarded..

Conclusion

In SEO is crucial for anyone looking to enhance their online presence. By understanding the fundamentals and implementing best practices, you can drive traffic, increase visibility, and ultimately grow your business. To learn more about Local SEO Sign up for the Advanced Digital Marketing program provided by Zypher Learning. 

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The Power of Local SEO: A Vital Strategy for Small Businesses

Local SEO is essential for small businesses aiming to increase visibility and attract local customers. By optimizing for local search, businesses can connect more effectively with nearby customers who are searching for their services or products. With nearly 46% of Google searches being local, this strategy is a must for any small business looking to grow in their community.

What is Local SEO?

Local SEO, or Local Search Engine Optimization, is the practice of optimizing a business’s online presence to rank higher in local search results. This means ensuring that your business shows up when people search for services in your area, such as “coffee shop near me” or “best plumber in [city name].” For small businesses, being visible in these searches is critical to capturing local customers and growing your brand.

Why Local SEO Matters for Small Businesses

1. Increased Visibility and Traffic

Local SEO helps your business rank higher in search results, making it easier for customers to find you. Studies show that 72% of consumers who perform a local search visit a store within five miles of their location. This means that if your business ranks well, you're likely to see more foot traffic, which can translate into more sales.

2. Higher Conversion Rates

Local SEO doesn’t just bring traffic—it brings the right traffic. By targeting users who are actively searching for products or services nearby, businesses are more likely to see high conversion rates. In fact, 80% of local searches on mobile devices lead to sales, as these searches often come from users with immediate buying intent.

3. Cost-Effective Marketing

For small businesses with limited marketing budgets, local SEO offers a cost-effective way to attract customers. Setting up and optimizing listings on platforms like Google My Business is free, and these listings can have a powerful impact on local search results. Compared to traditional advertising, local SEO can deliver a higher return on investment by targeting customers who are already interested in what you offer.

4. Builds Trust and Credibility

A strong local SEO strategy helps build trust and credibility with potential customers. Consistent information across online platforms, coupled with positive customer reviews, enhances your business’s reputation. As customers see consistent, reliable information, they’re more likely to choose your business over competitors. This trust leads to increased loyalty and positive word-of-mouth referrals.

5. Competitive Advantage

By investing in local SEO, small businesses can compete with larger companies and national brands. Optimizing for local queries ensures your business shows up when people are looking for services in their area. This levels the playing field and allows small businesses to attract local customers who prefer to shop nearby rather than with larger, less personal corporations.

6. Improved Mobile Search Performance

With more consumers relying on their smartphones for local searches, optimizing for mobile is essential. If your business isn’t optimized for local search, you risk missing out on a large segment of potential customers. Local SEO ensures that your business is easy to find on mobile devices, allowing you to capture customers who are on the go and ready to buy.

Key Statistics That Highlight Local SEO's Importance:

46% of Google searches are for local businesses.

82% of people use their phones for “near me” searches.

80% of local searches on mobile devices convert into sales.

40% of local SEO campaigns generate an ROI of 500% or more.

Conclusion

Local SEO is not just an option for small businesses—it’s a necessity. It improves visibility, drives traffic, builds trust, and can ultimately lead to increased sales and customer loyalty. In a rapidly evolving digital landscape, small businesses must embrace local SEO to remain competitive and relevant in their markets.

By prioritizing a local SEO strategy, small businesses can thrive and outpace their competition, connecting with customers who are looking to support businesses in their communities.

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Optimize Your Google Business Profile for Local SEO

DONATE [Complete Your Profile?] The first step in optimizing your Google Business Profile, is to make sure every section is filled out completely. This includes your business name, location, phone number, website, hours of operation, and a detailed description of your services. Google favors comprehensive profiles, so don’t leave any blanks. {Use Accurate Keywords} Incorporate relevant…

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Maximizing Ecommerce Success: A Comprehensive Guide to Key Performance Indicators (KPIs)

Introduction

In the dynamic landscape of online retail, performance metrics are the compass guiding businesses toward success. Key Performance Indicators (KPIs) serve as crucial milestones, directing ecommerce entrepreneurs to navigate the complex realm of sales, marketing, and customer service. In this comprehensive guide, we at RMRKBL Marketing delve into the intricate world of KPIs, offering profound insights to empower your business decisions and drive unparalleled growth.

Unveiling the Essence of Performance Indicators

A performance indicator, a beacon in the data-driven journey, is a quantifiable measurement aligning with specific goals. Picture an online retailer aspiring to boost site traffic by 50% in the next year – a noble ambition. Key indicators could include daily unique visitors, traffic sources (paid advertising, SEO, brand advertising), or the holy grail of customer lifetime value.

Decoding Key Performance Indicators

Amidst a plethora of potential metrics, the crux lies in identifying key performance indicators (KPIs) – impactful data points succinctly reflecting progress toward defined goals. In this pursuit, Shopify's robust reporting and analytics emerge as invaluable tools, boasting over 60 pre-built dashboards to illuminate trends and catalyze informed decision-making.

The Significance of KPIs

Why are KPIs as vital as strategy and goal setting? They transcend mere statistics, offering actionable insights that propel strategic decision-making. Without KPIs, businesses risk navigating uncharted waters, relying on intuition rather than data-driven precision. Harnessing KPIs fosters a deeper understanding of your business and clientele, fostering informed strategies for online sales growth.

Classifying Key Performance Indicators

KPIs, versatile in nature, span qualitative, quantitative, predictive, and historical dimensions, permeating various business operations. In the ecommerce domain, KPIs elegantly align with five core categories: Sales, Marketing, Customer Service, Manufacturing, and Project Management.

Sales: A Symphony of Success

In the realm of sales, mastering KPIs is akin to orchestrating a symphony of success. Ecommerce retailers can fine-tune their performance through vigilant tracking of crucial metrics such as total sales, average order

size, gross profit, average margin, and more. Each metric unveils a facet of your business, from understanding customer behavior through conversion rates and shopping cart abandonment rates to strategic insights on product affinity and competitive pricing.

Unlocking Sales KPIs

1. Total Sales

Ecommerce success hinges on understanding sales patterns. Monitor sales on an hourly, daily, weekly, monthly, quarterly, and yearly basis to discern trends and capitalize on peak periods.

2. Average Order Size

Delve into customer spending habits with the average order size, a pivotal KPI reflecting the typical expenditure per order. This insight informs pricing strategies and product bundling opportunities.

3. Gross Profit

Measure business efficiency by calculating gross profit – the difference between total sales and the cost of goods sold. A nuanced understanding ensures profitability and strategic decision-making.

4. Conversion Rate

Efficiency in converting visitors to customers is paramount. The conversion rate, expressed as a percentage, illuminates the success of your ecommerce site in turning visitors into buyers.

5. Customer Lifetime Value (CLV)

The heartbeat of sustainable growth lies in the customer lifetime value. Nurture long-term relationships by understanding how much a customer contributes over their engagement with your brand.

6. Revenue per Visitor (RPV)

Evaluate the effectiveness of your site in converting visitors into revenue. Low RPV prompts a deep dive into analytics, optimizing the user experience to drive more online sales.

7. Customer Acquisition Cost (CAC)

Strategically invest in customer acquisition by deciphering the cost of acquiring new customers. Analyze marketing spend breakdown to ensure efficient customer acquisition.

8. Inventory Levels

Maintain optimal stock levels by closely monitoring inventory metrics. Insights into stock turnover, product velocity, and sitting stock guide inventory management strategies.

9. Competitive Pricing

Benchmark against competitors by scrutinizing pricing strategies. An agile approach to pricing ensures your business remains competitive and attuned to market dynamics.

10. Product Affinity

Uncover cross-promotion opportunities through product affinity analysis. Identify products frequently purchased together, fueling targeted marketing strategies.

11. Product Relationship

Strategically plan cross-selling tactics by understanding which products are viewed consecutively. Leverage this KPI to enhance product recommendations and elevate user experience.

12. Churn Rate

Customer retention is paramount. The churn rate reveals how swiftly customers are departing. Swift action can mitigate losses and foster sustained loyalty.

13. Cost per Click (CPC)

For paid advertising success, track the cost incurred for each click. Optimize ad campaigns by aligning CPC with conversion rates, ensuring a balanced marketing budget.

Marketing Mastery: Unleashing Potency Through KPIs

Marketing KPIs wield immense power in sculpting the success story of your ecommerce venture. From driving website traffic to deciphering customer behavior, these metrics guide strategic marketing endeavors.

Navigating Marketing KPIs

1. Website Traffic

Website traffic serves as the heartbeat of ecommerce success. Monitor the total number of visits to your site, interpreting trends and refining marketing strategies accordingly.

2. New Visitors vs. Returning Visitors

Distinguish between first-time visitors and returning patrons. This insight aids in assessing the efficacy of digital marketing campaigns and tailoring strategies for diverse audiences.

3. Time on Site

Evaluate user engagement by analyzing the time visitors spend on your website. A deeper engagement with blog content and landing pages signals brand affinity.

4. Bounce Rate

High bounce rates demand attention. Investigate the reasons behind visitors exiting after viewing a single page, optimizing user experience and content relevance.

5. Page Views per Visit

Navigate user journeys by understanding the average number of pages viewed during each visit. Balance engagement with ease of navigation to enhance the user experience.

6. Average Session Duration

Dive into user behavior with the average session duration. Longer durations indicate profound interactions with your site, particularly with blog content and landing pages.

7. Traffic Source

Decipher the origins of website traffic through the traffic source KPI. Channel-specific insights guide focused marketing efforts, whether from organic search, paid ads, or social media.

8. Mobile Site Traffic

Optimize for mobile success by monitoring the influx of users accessing your store via mobile devices. A mobile-friendly site ensures a seamless experience for a diverse audience.

9. Newsletter Subscribers

Harness the potential of email marketing by tracking newsletter subscribers. Analyze demographics to tailor content and maximize reach, ensuring alignment with target audiences.

10. Email Open Rate

Elevate email marketing effectiveness by scrutinizing the percentage of subscribers opening your emails. Test subject lines and maintain list hygiene for optimal engagement.

11. Email Click-Through Rate (CTR)

Drive traffic to your site with a high email click-through rate. This KPI measures the percentage of subscribers clicking on links, a pivotal factor in conversion success.

12. Social Followers and Fans

Measure brand loyalty and awareness through social media metrics. The number of followers and fans on platforms like Facebook, Instagram, and Twitter signifies audience engagement.

13. Return on Ad Spend (ROAS)

Evaluate ad campaign efficacy by gauging the revenue earned for every dollar spent on advertising. ROAS serves as a compass, steering advertising strategies toward profitability.

14. Cost per Click (CPC)

Unveil the cost incurred for each click on paid ads. Efficiently manage marketing budgets by aligning CPC with conversion rates, ensuring optimal returns on investment.

15. Social Media Engagement

Quantify brand engagement with social media followers through the social media engagement KPI. Active interaction signals a vibrant community and potent brand-consumer connections.

16. Clicks

Track the total number of clicks across various platforms – website, social media, email, and ads. A holistic perspective aids in refining content and optimizing engagement strategies.

17. Average Click-Through Rate (CTR)

Measure user engagement with the average click-through rate, revealing the percentage of users clicking on links. Optimize content placement and messaging for heightened effectiveness.

18. Average Position

Ascend the search engine ranks with insights from the average position KPI. Understand your site's SEO and paid search performance, striving for the coveted top position.

19. Pay-Per-Click (PPC) Traffic Volume

Evaluate the success of PPC campaigns by tracking traffic volume. Strategic adjustments based on PPC insights ensure targeted traffic influx to your site.

20. Blog Traffic

Uncover the impact of blog content by isolating blog traffic metrics. Compare blog traffic against overall site traffic for a nuanced understanding of content effectiveness.

21. Number and Quality of Product Reviews

Harness the power of social proof with product reviews. Track quantity and content to leverage customer feedback for SEO, brand credibility, and business refinement.

22. Banner or Display Advertising CTRs

Optimize banner and display ad performance by scrutinizing click-through rates. Insights into copy, imagery, and offer effectiveness guide strategic adjustments for enhanced engagement.

23. Affiliate Performance Rates

Leverage affiliate marketing with insights into performance rates. Identify successful channels, refining strategies to maximize the impact of affiliate partnerships.

Elevating Customer Service through KPI Excellence

Customer service KPIs stand as sentinels, guarding the gateway to customer satisfaction. Scrutinize these metrics to ensure your support teams exceed expectations and cultivate lasting customer relationships.

Pioneering Customer Service KPIs

1. Customer Satisfaction Score (CSAT)

Quantify customer satisfaction through the CSAT metric. Harness customer feedback to refine service strategies and foster a positive brand perception.

2. Net Promoter Score (NPS)

Measure customer loyalty with the Net Promoter Score. Identify brand advocates and detractors, directing efforts toward building a robust community of brand enthusiasts.

3. First Response Time

Efficient customer service hinges on swift responses. Monitor the time taken for the first response to gauge support team efficacy and ensure timely issue resolution.

4. Ticket Resolution Time

Expedite issue resolution by scrutinizing ticket resolution times. Streamline support processes based on these insights to enhance customer satisfaction.

5. Customer Retention Rate

A flourishing business thrives on customer retention. The retention rate KPI illuminates the success of your efforts in cultivating lasting relationships with clients.

6. Customer Complaint Resolution

Transform challenges into opportunities by mastering customer complaint resolution. Evaluate resolution times and customer feedback to fortify your support ecosystem.

7. Service Level Agreement (SLA) Adherence

Set and surpass customer expectations with SLA adherence. Track the percentage of support requests meeting agreed-upon response and resolution times.

8. Customer Effort Score (CES)

Simplify customer interactions with the Customer Effort Score. Minimize friction in customer journeys, fostering seamless and enjoyable experiences.

9. Contact Volume

Analyze contact volume to understand support team workload. Proactive adjustments to staffing and resources ensure consistent service excellence.

10. Customer Service Channel Performance

Decipher the effectiveness of various customer service channels – live chat, email, phone. Optimize resource allocation based on channel performance to maximize customer satisfaction.

11. Agent Performance

Empower support teams through insights into agent performance. Identify top performers and areas for improvement, ensuring a high standard of service across the board.

Conclusion: Mastering the Art of KPIs for Ecommerce Triumph

In the intricate tapestry of ecommerce success, KPIs serve as the warp and weft, weaving a narrative of progress and prosperity. Unleash the potential of your online venture by embracing the nuanced insights offered by sales, marketing, and customer service KPIs. Propel your business forward, navigate challenges, and sculpt a legacy of unparalleled success in the competitive realm of online retail.

FAQs

Why are KPIs crucial for ecommerce success?

KPIs, or Key Performance Indicators, provide quantifiable insights into the performance of various aspects of your ecommerce business. They guide strategic decision-making, enhance customer experiences, and drive overall success by aligning actions with specific goals.

How can I use KPIs to improve my online sales?

Analyzing sales KPIs such as total sales, average order size, conversion rate, and customer lifetime value empowers you to optimize pricing strategies, understand customer behavior, and implement targeted marketing efforts for increased online sales.

What role do marketing KPIs play in ecommerce?

Marketing KPIs, including website traffic, engagement metrics, and return on ad spend, offer actionable insights into the effectiveness of your marketing efforts. These metrics help refine strategies, boost brand awareness, and drive targeted traffic to your ecommerce site.

How do customer service KPIs contribute to business growth?

Customer service KPIs, such as customer satisfaction scores, first response time, and ticket resolution time, play a pivotal role in fostering positive customer relationships. Meeting and exceeding customer expectations leads to increased loyalty, positive word-of-mouth, and sustained business growth.

Can KPIs really help in inventory management?

Absolutely. Sales KPIs related to inventory levels, product affinity, and competitive pricing provide crucial insights into stock turnover, product popularity, and market competitiveness. Effectively managing inventory based on these KPIs ensures optimal stock levels and minimizes wastage.

Are there specific KPIs for evaluating the success of PPC campaigns?

Yes, monitoring KPIs such as pay-per-click (PPC) traffic volume, cost per click (CPC), and return on ad spend (ROAS) provides a comprehensive view of your PPC campaign performance. These metrics help optimize ad budgets, refine targeting, and maximize the impact of your advertising efforts.

Can KPIs help me understand the effectiveness of my social media marketing?

Certainly. Social media KPIs like social followers, engagement metrics, and click-through rates provide insights into the impact of your social media efforts. Understanding these metrics enables you to refine content strategies, build brand loyalty, and expand your social media presence.

How often should I review and update my KPIs?

Regular reviews are crucial to adapt to changing market dynamics. Consider monthly reviews for short-term KPIs and quarterly or annually for long-term goals. Adjust KPIs based on business priorities, industry trends, and the evolving needs of your ecommerce venture.

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How to Grow Your Business Online with Local SEO and Reputation Management

The importance of growing your business online is imperative in the highly competitive digital landscape. Depending on search engines and reviews on the web, Local SEO and reputation management could mean everything to get your business seen by your target audience and earned. This guide outlines the steps for you to grow your business effectively with a strong Local SEO strategy coupled with reputation management.

Why Local SEO and Reputation Management Matter

Local SEO ensures that your business shows up in search results for services or products when someone is looking for them in your area. When paired with reputation management, it forms the basis of trust and credibility that leads people's purchasing decisions head-on.

1. Optimize Your Website for Local SEO

Your Local SEO website is the foundation of online growth. Here's how to make it local-friendly:

Add Location-Specific Keywords: Include keywords like "local SEO strategy" and city names in your content, meta titles, and descriptions.

Mobile Responsiveness: Many local searches originate from mobile devices. Be sure your website is friendly to mobile devices.

Dedicated Contact Page : Add your business address, phone number, and email address. Adding Google Maps will make it easier for them to find you.

Apply Structured Data Markup : Use schema markup to communicate additional, relevant information about your business (its hours of operation and address) to the search engine.

2. Utilizing GMB

Your local SEO GMB is a vital local traffic source. These are how to optimize:

Claim and Verify Your Listing: Make sure your GMB profile is claimed, verified, and up-to-date.

Business Information: Ensure that all NAPs (Name, Address, and phone number) are consistent on all platforms.

Reviews: Positive reviews strengthen your reputation and boost search rankings.

Regular Updates: Share updates, offers, and events to keep the GMB profile active and engaging.

Add High-quality Images: Pictures of your business location, products, and teams give a good impression about the business.

3. Building and Managing Online Reviews

Online reputation management starts with monitoring and reacting to customers' reviews. This is what you must do.

Ask Customers for Reviews: It should be made sure that satisfied customers post a review on Google, Yelp, and specific industry directories.

Respond to Feedback: Quickly respond to the positive as well as the negative review. Addressing concerns reflects your concern for customer feedback.

Monitor Brand Mentions: Use tools like Google Alerts to keep track of what's being said about your business online.

Showcase Testimonials: Highlight glowing reviews on your local SEO WordPress website and social media.

4. Optimize for Voice Search

Voice search is becoming a critical component of Local SEO. To stay ahead:

Use Conversational Keywords: Optimize your content for long-tail keywords and natural language queries.

Target Local Questions: Include FAQs that answer common local questions, such as "Where can I find the best [service] in [city]?"

5. Localize Your Content

Local content helps you connect with your community and rank for local search terms. Here are some tips:

Write Blogs About Local Events: Share insights about community happenings or how your business is involved.

Use Geotargeted Keywords: Use city-specific terms along with "local SEO strategy" and "local SEO website."

Collaborate with Local Influencers: Partnering with local personalities can help amplify your reach.

6. WordPress Plugins for Local SEO

If your site is built on WordPress, there are several plugins to simplify Local SEO:

Yoast SEO: Optimizes on-page SEO elements like titles, meta descriptions, and keywords.

Schema Pro: Adds local schema markup to your site.

WP Google Maps: Make interactive maps that promote your business location.

Business Reviews Plugin: Showcase your customer reviews on your site itself.

7. Monitor Your Performance

You have to track your performance so that you know what is driving the results. This is how:

Use Analytics Tools: You can analyze your traffic and rankings through Google Analytics and Google Search Console.

Monitor Keyword Rankings: You have to see whether you are ranking for phrases such as local SEO GMB" and "local SEO WordPress."

Check Your Conversion Rates: See how well visitors convert into leads or customers.

Auditing your online listings: Take time periodically to ensure that business information on all directories are consistent.

Conclusion: 

If you are looking to expand your business in the online world, there needs to be a marriage between Local SEO and proactive reputation management. The optimization of the website, using tools like Google My Business, the facilitation of reviews, and then monitoring the progress created here would help you in getting a strong local presence that draws the right customer and keeps bringing customers for business. Start practicing all these tips today, and see your business flourish online!

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Multilingual vs Multinational SEO-Decode Global Reach

Discover the key differences between multinational and multilingual SEO, and learn how to optimize your online presence for international success. [Continue reading for more] Multinational SEO: Targeting Customers WorldwideMultilingual SEO: Optimizing for Multiple LanguagesCombining Multinational and Multilingual SEOExpert Tip: Leverage Transcreation for Multilingual SEOSuggestion: Conduct…

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SEO For Beginners - How to Rank in Google Like Experts 2024 SEO For Beginners - How to Rank in Google Like Experts 2023-2024 Website:https://chrispalmer.org | https://ift.tt/Ff3nPCu In today's video I will share with you how you are able to maximize the amount of organic website traffic you get from Google. All while you increase call volume and leads from the search results page ( SERPS ) .And you can rank on Google without keyword cannibalizing yourself. I will walk you through the process in a easy to follow beginner video that points out the different types of intent that you can target in Google to rank #1 , #2 and #3. By targeting multiple types of search intent that will include branded keyword intent along with commercial keyword intent then navigational and transactional Google keyword intent. Join my channel for members only content and perks: https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg/join If you have more search engine optimization questions for Google rankings. Or other Google SEO questions beginners welcome , feel free to ask in the section below. Chris Palmer Marketing SEO Google SEO St Tamaqua PA 18252 (570) 810-1080 https://www.youtube.com/watch?v=V3YXxTwgGDs https://www.youtube.com/watch/V3YXxTwgGDs