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[voidmountain]

@piratedllama I can but you’re not going to like it!

Void’s guide to getting a job in conservation

My story

My educational credentials: BAs in philosophy and creative writing from a big cheap state school, and a PhD in English literature with a specialization in environmental humanities from a small private R1. Couple years as an adjunct professor.

I trained my entire life to be a literature professor. It’s all I ever wanted. By the time I was finishing my doctorate, I had a very limiting belief that I was either over- or underqualified for any job outside academia. I was wrong.

By the time I made the decision to leave academia, I had published 2.5 peer reviewed academic articles and several magazine pieces. I also had about 5ish years of part-time communications consulting under my belt from helping run the writing center at my institution. I got a part-time social media/SEO management gig, and then used a grant to fund a comms internship at a local environmental nonprofit. Then I straight up just applied to jobs at conservation orgs on LinkedIn at a rate or 5 per week for about 6 months. I was looking for jobs in communications and education. Landed a couple interviews then got a position as a comms manager. My islander heritage ended up being relevant too bc I have a cultural insight into the regions where the org works. I’ve worked here for about a year, mostly wfh desk stuff, but I like to tag along to projects so I can take pics/do interviews/help with fieldwork/coordinate community meetings & info sessions. I still have a publishing career on the side, with 2 new articles out and a book manuscript in the works.

I do not recommend doing it this way lol.

What I would do instead

Conservation orgs have room for people with all kinds of backgrounds and expertise. If your goal is to have a job similar to mine, get lots of writing and science communication experience. Be able to show that you’ve built impactful campaigns and learn your way around SEO and communications terminology. Start with internships/social media, try and get some experience working with journalists, and have a nice portfolio of campaigns (easy way to start is an awareness campaign for a particular policy or science issue). Other creative experience is a plus (photography/graphic design/web design/UI).

Fieldwork is not that hard to get into. You can get field experience as an undergrad by working in research labs or volunteering. From there, lots of conservation orgs in your area are probably looking for volunteers or part-time workers to do field monitoring. TBH you don’t really need a degree to get into fieldwork, but the ceiling is kind of low without one. With a BS you can work your way up through an org probably to a manager level position where you could lead a field team but not direct a program. Generally, without a MS or PhD, you won’t be designing programs—just carrying them out, which can be really rewarding. You can also make lateral moves towards things like project management—coordinating supplies, transportation, methods, and problem-solving stuff.

Other ways to get into the field: orgs often contract out conservation tech companies to carry out specialized operations, like aerial monitoring and bait distribution. Getting a license for like a heavy-lift drone, an ROV, or boat stuff can also get you in the thick of it.

If you want to design and direct conservation programs, unfortunately you probably need to go to grad school. I can write up a separate post about how to decide whether to pursue an advanced degree if people are interested, but my general advice is Never Enroll In A Masters Program. Either do it as a 4+1 with your undergrad or go straight for the PhD. That’s where you’ll get experience designing your own experiments and contributing to the sum of conservation knowledge.

Extremely important caveat

You do not have to do any of these things in any particular order. It’s totally cool to work in the field for a couple years before going back for the PhD. You also do not need to link your education to your job (god knows I didn’t). My side hobbies of wildlife photography and scuba diving made me a great candidate for the job I eventually got, and they didn’t have anything to do with my degree or original career path. There’s also a million other jobs that conservation orgs have that don’t involve having a science background at all—HR, finance, admin, philanthropy, consulting, & policy analysis are huge parts of this. So are other jobs that aren’t *within* conservation at all, like journalism & social organizing.

A lot of folks I meet out here in the conservation world are on their third or fourth careers. It’s very, very normal to switch it up, try many things, land somewhere, leave, and pick up somewhere else.

All this to say: the world is really, really big. Don’t feel pressured to take the shortest most linear possible path. There are a million ways to have a good life.

[stergeon]

can someone please write this doropetra fashion designer/journalist modern au for me. i spent too long thinking about the devil wears prada today and now i have all the beats mapped out for this story i Do Not have enough time in the world to write.

please help. please. i'll give you everything. all of it. it's all right here. take it. mention me if you swap the names to sell the movie or streaming rights. i just want it to exist.

pitch: dorothea is a hot-nasty fashion mogul and petra is a journalist-turned-reluctant model who captures dorothea's attention (and her heart).

btw this is a Really long post so look out. also i know nothing about the fashion industry and Will Not Learn so don't tell me anything.

setting: various major cities in the USA. NYC, LA, Enbarr (you know, Enbarr, that major city somewhere between florida and texas. we've all been there).

cast

most everybody is in their mid-to-late 20s at the start.

petra: the last journalist with integrity in a world that's actively trying to eliminate journalism as a field. worked her ass off writing listicles and bullshit SEO articles for years until she caught a break and got in with a "Real Publication." she now works her ass off there. unfortunately there's rumors of her team getting laid off due to AI crap so she's stressed af trying to line up her next gig, just in case.

dorothea: hotshot young fashion mogul with a cult of personality around her. was a complete unknown barely out of college when she designed manuela casagranda's absolutely breathtaking met gala dress and her company blew up overnight. now does high-profile lines that are popular with movie star types and bougie social media influencers. notorious for being very, very friendly with her preferred models.

edelgard: petra's finance major/arts minor friend from college and her former roommate. nepo baby with Lots of connections. got petra her first big job writing PR crap for a division of the hresvelg business empire. caused a scandal by getting romantically involved with her TA (byleth) in grad school but they're still together. complains about her PA (hubert) and her lout of a stepbrother (dimitri), both of whom she's constantly texting or otherwise having to corral.

shamir: petra's boss/editor. admires petra's guts and her writing chops, as well as her ambition. somewhat of a mentor to petra, but is absolutely no-nonsense when it comes to work. she's been in this business a long time. there's no fucking around. leonie is another journo on the team. ignatz and linhardt also work with them doing layouts, formatting, and photo/video editing.

manuela: a famous singer from dorothea's hometown who basically adopted dorothea as a protégé after dorothea sent her sketches of designs she'd made. essentially responsible for dorothea's career. they have a bit of a contentious relationship these days as manuela's a bit jealous of dorothea's rising star and because dorothea's been ungrateful in recent years despite how much manuela's stuck her neck out for her. still, she's always there to give dorothea terrible advice when she needs it. her evolving relationship with dorothea is kind of a b-plot.

bernadetta: a reclusive, but well-connected social justice blogger and internet activist. one of petra's good buddies who regularly sends her scoops.

ingrid, ferdinand, sylvain, catherine, felix: models who commonly work with dorothea.

Jeritza: a nobody fashion photographer who thinks he's somebody. he's absolutely awful.

claude and hilda: paparazzi who work for tmz, buzzfeed, whoever will take em. petra thinks they are the scum of the earth. they are.

act 1

we open with petra on yet another bullshit assignment for her crappy job writing articles about things that don't matter. this one is a profile piece about a local fashion photographer, the mononymous Jeritza, who might be somebody someday and seems to think he already is. leonie was supposed to do the article but she flubbed it by offending Jeritza, who now won't give her the time of day, so shamir asks petra to please step in last-minute. petra's mad, but she gets her hustle on and goes anyway. it's not like she can be too picky with gigs in this economy.

by the time she gets to the shoot, she's late, and Jeritza is throwing a tantrum. the model isn't working out. Jeritza cannot work in these conditions. Jeritza fires the model and is about to freak the fuck out when petra walks in the door. oh, Jeritza says. i can work with you. petra did NOT sign up to be a model, has never wanted to be a model, has no interest in this whatsoever. but let's be real: it is a great angle for the piece. this could get clicks. shares, even. so she does it.

the shoot is a massive success, which is to say Jeritza is delighted with the results, but as it's just for a local streetwear company, the impact on culture is negligible. petra writes her article, which gets some attention due to the very funny portrait it paints of the histrionic artiste that is Jeritza. it's not much buzz, but it's just enough buzz to get shared around in fashion circles—enough for it to wind up in dorothea's inbox, courtesy of manuela. "Thought of you!! XD XD This is so funny!!" manuela writes. dorothea replies "lol" and is about to move on with her day when she decides to give the article a courtesy skim and scrolls down far enough to see the pictures.

oh. who is that model?

a few days later, petra's out at a bar getting drinks with edelgard and bitching about life when she gets a call from an unknown number. she figures it's probably spam, but they leave a voicemail. the transcription mentions it's from a dorothea arnault, whoever that is. edelgard almost shits a brick. DOROTHEA ARNAULT? you need to call her back. right now. petra's like okay jeez, i will. what's the big deal. edelgard facepalms. she forgot that petra doesn't follow fashion even a little bit ("isn't the gucci, like, the area between your butthole and your—?" "no petra it is not"). embarrassing for her, but there's no saving some people.

edelgard briefs her on the arnault situation. dorothea's studio is huge right now. edelgard's family business has been sponsoring some of her recent fashion shows and everybody who's anybody is trying to get an arnault outfit for their next event. while dorothea's very popular on social media, she's very tight-lipped about her private life. a profile on her could be a huge break for petra.

okay, petra thinks, what the fuck, okay. i'll call her back.

dorothea picks up on the fifth ring. uh-oh: she sounds hot.

hel-looo, miss macneary, she says, it's nice of you to pick up the phone. i saw that little article you wrote recently. you're sooooo funny. [her voice is sweet and smooth like butter. she sounds like she's twirling her hair as she talks. she doesn't say how she got petra's number. petra doesn't think to ask.] and those photos of you... my, my. you're quite the looker, aren't you? and you don't even model professionally? that's a terrible shame. you'd do well, you know. i'm in berlin right now but i'll be in enbarr's fashion district on tuesday afternoon. why don't you come by the studio? we're doing a shoot for some designs i'm releasing soon... a secret summer collection. oops, i shouldn't have told you about that, should i? well, i'm sure i can trust you to keep my secret. and maybe i could even trust you to write something nice about me? i think they'd suit you, you know, these new pieces i've got. if you have any interest in trying your hand at modeling again, i'd love to see you in them. 11 o'clock. ciao!

petra gets a handful of words in edgewise. most of them are yes. she keeps her phone held to her ear for too long after dorothea hangs up. she wishes she'd been sober for this conversation. she's not really sure what she just agreed to. she doesn't want to forget the sound of that voice.

she shoots a text to shamir. edelgard buys her a shot the instant she steps back into the bar.

tuesday comes and petra's nervous. she packed and repacked for this. checked twenty-five times that she brought her tape recorder and her good camera. arnault is gonna think that camera's a joke, but it is what it is. she's trying to play it cool, hyping herself up the whole time she's on the train. it's gonna be fine. just keep the tape rolling. write the profile. she doesn't have to model, she can just do what she does best. listen. pay attention. write honestly. move on.

sure.

if petra thought dorothea sounded hot, she's wholly unprepared for how hot she is in person. she's spellbinding. drop-dead gorgeous. positively unreal. and on top of that, she's so charming. she's graceful. smart. funny. flirty. and she keeps touching her—little touches on her hand, her arm. chaste things. friendly things. things that could be accidents.

she's exactly petra's type.

but petra is a journalist with integrity, dammit. she's going to be professional. and to her credit, she is professional. arnault makes it hard, but she manages. she blends in, listens, stays focused, stays out of the way. the model's cute—ingrid something-or-other. she can't remember but she got it on the tape recorder. told petra her instagram handle like six times, too, so she won't have any trouble finding her. the shoot is almost wrapped when dorothea asks if petra would be interested in modeling for her. she's not at all offended when petra politely declines. she poses when petra asks to take her photo for the profile. thanks her for coming out and talking to her. says goodbye with a polite handshake and that dazzling smile. she thinks about that smile and that touch throughout the whole train ride home.

skip ahead to friday. petra is working on the story and transcribing the audio recording when she gets a text from dorothea. so lovely meeting you on tuesday [heart emoji] [kiss emoji] [heart emoji] i know it's last minute, but the final pieces of the summer collection are coming in tomorrow and i think you'll like them for your profile. i'll fly you up tomorrow morning to meet me at my studio in manhattan, unless you're busy, of course~

petra is not busy tomorrow. shamir is considering opening a new style division of their publication.

the flight is the train ride but worse. keep the tape rolling, macneary. listen. pay attention. write honestly. move on.

she's resolute. committed. her resolve doesn't waver even when she gets off the plane, ready to call an uber, and there's a guy in a suit with a sign that says MACNEARY on it. it doesn't waver when the guy stops her and says no, he's not looking for another macneary, he's here for her, courtesy of ms. arnault. it doesn't waver throughout the ride—the chauffeured ride, in a fancy car, just her and the guy—from jfk through the streets of nyc, seeing the skyline she's only ever known from movies and on tv. it doesn't waver when she's escorted into a skyscraper in the garment district and guided up to the floor where ms. arnault is waiting for her.

it wavers when she sees her. when dorothea says her model couldn't make it that day and she could really, really use petra's help, it falls completely.

you can guess how the rest of that trip goes. petra barely remembers it herself. she gets back home to enbarr, trying to recover from the whirlwind week she's had by doing what she does best—working. she can scarcely believe any of it was real. she has to believe it when she gets back to her shithole apartment, sets to the task of transcribing the audio from her tape recorder, and realizes it was rolling the whole time.

the whole time.

and there's absolutely no denying any of it after dorothea sends her the photos for her review.

you look so good in these, she tells petra when she sends her the first photoset. i think you look better out of them, she says when she sends the second.

petra considers her options. considers freaking out. considers not replying. considers moving to australia. she considers and reconsiders and does none of those things.

what she does do is send dorothea the audio recording. dorothea sends her some photos of her own.

they meet up again in LA on the day the profile drops.

act 2

if that first week was a whirlwind, the summer is a hurricane. petra's being lauded for the quality of her profile on dorothea, as well as for being the only member of the press who can get close to ms. arnault. it's borderline scandalous, how she's also modeling the summer line despite not even being a real model. it's a thinly-guised affair—almost completely un-guised when their flirting gets a little too overt during a show in tokyo. who cares. petra's entranced. dorothea takes her everywhere, her personal reporter, lavishing her with gifts, showing her the world. she's keeping her busy between all this travel and all this passion. they go to show after show, shoot after shoot; petra works her ass off, keeping the tape rolling, listening, paying attention. so what if she doesn't have time to answer shamir's texts right away the way she normally would. the website's getting more traffic than it ever has, carried by petra's inside scoop on the world of dorothea arnault. shamir can cut her a break.

and she's surprised by how much she likes dorothea. how much she likes spending time with her. dorothea's all the things petra thought she was: glamorous, bubbly, charismatic. but she's also so brilliant, so hard-working, busting her ass every single day of her life. and she's sweet, too. she lavishes petra with attention, gives her all kinds of little gifts and things—nothing too expensive as to make petra uncomfortable (the jetsetting is bad enough as-is), but small, practical things she actually likes and could use. she asks petra about herself almost as often as petra asks questions about her. it's not petra's job to talk beyond getting the conversation flowing, to put more of herself into the discussion than there needs to be to get dorothea to open up. she's here to listen. to pay attention. write honestly and move on.

but she's finding she doesn't really want to move on.

one night they're hanging out in dorothea's fancy hotel room eating room service and drinking wine when dorothea makes a crack about how little petra knows about fashion. petra admits that she really didn't intend to get into it, that it just kind of happened. that what she really wants to do is investigative work, writing about events, exposing corruption, that sort of thing. no offense to dorothea! it's been fun doing this, don't get her wrong, but she's got goals, other things she wants to do—once dorothea gets tired of her, she jokes. sort of jokes. dorothea laughs. she smiles at her and asks why she wanted to be a journalist.

and petra's honest again. honest like she hasn't been before. she tells her a little about her childhood, her family life. about growing up in brigid (you know, the country on planet earth) and moving to enbarr as a teenager after her father died. seeing her super-smart, brilliant mother and grandfather go from these auspicious jobs in their home country to shitty ones that just barely pay the bills here, all in the name of long-term security. how they taught her to work hard and always act with integrity, no matter what she's doing. she tells her about the struggles of learning a new language, how it made her become a good listener, how she fell in love with writing because it gives her time to think about her words, to express herself the way she wants to. she wanted to be a journalist to speak for those who can't raise their voices loud enough on their own.

dorothea smiles at her the whole time she's talking. petra's not used to being on this side of the table, to being listened to like this. she almost doesn't know how to handle it; she's apologizing, feeling embarrassed for having said so much, but dorothea says don't be sorry. that's beautiful. she's lucky to have such wonderful people in her life who love her and support her. and she likes hearing petra talk.

things are different after that night.

act 3

the start of the Drama Arc. the summer's coming to an end. petra and dorothea are still spending so much time together, jetsetting around the world. petra's working on a piece that's a backstage look at the arnault company's leadup to milan fashion week. the stress is getting Real and the cracks are starting to show. petra's missing deadlines, blowing off shamir, blowing off edelgard, blowing off her family. she's barely in enbarr these days, jetlagged to hell, lost between time zones. her pal bernadetta reaches out and says hey, there's something Big i'm working on that i could use help digging into, can you give me a hand? petra says sure, i'll take a look. she doesn't. she forgets somewhere between london and são paolo.

things are still hot between her and dorothea, but she's starting to see the cracks in her, too. she's getting to see more of her, more of what lies beneath all that glam and bubbly personableness. you don't go from being a nobody to a mogul in your 20s by being nice, and what petra slowly discovers is that dorothea isn't just not nice, she is ruthless. she's nonstop, working her ass off, and anyone who can't keep up with her gets left behind. she hints at her past sometimes: at her shitty childhood, at growing up in poverty, at being orphaned, at having spent years in foster care. but she never opens up. she's 100% focused on the future, and it's all she wants to talk about. dorothea wants to live her dreams, yes, but more importantly, her goal is self-preservation.

petra finds this out when they're at a shoot one day. petra's off to the side, fucking with her piece of shit camera when who storms up to her but ingrid, and she's pissed as shit. she chews petra out. calls her an asshole. says she stole her job. asks what the fuck is wrong with her, doing that while posting her articles, publicly announcing to the world that she never even wanted to be a model. petra's floored. she doesn't even know what she's talking about. she asks ingrid to start over.

that "second date" of theirs in manhattan, way back when? turns out dorothea was telling the truth when she said her model couldn't make it that day. ingrid was supposed to be modeling. she was dorothea's #1 for ages. she'd just come off back-to-back-to-back shoots when she got sick, really sick. stuck-in-shanghai-and-probably-not-going-to-be-able-to-board-a-flight-to-manhattan-tomorrow sick. she told dorothea so, said she'd try her best. dorothea said not to bother and didn't call her again.

it'll happen to you, too, ingrid tells petra, once you aren't useful to her. you're giving her all this press now, but if you ever do anything else, she'll drop you like she drops everyone else.

ingrid storms off, leaving petra standing there, holding her stupid camera. she looks at dorothea, standing across the room, running the show, correcting this and that, getting everything perfect, exactly the way she wants it. petra looks at her and wonders. wonders what would happen if she wrote something dorothea didn't like. if somebody new caught her eye.

they get dinner that night and it's tense. dorothea's stressed. she's carrying on about this and that, talking about the shoot, texting and responding to emails, slamming back glass after glass of wine. petra's quiet, letting her talk. too quiet, apparently, because dorothea eventually takes her head out of her phone and asks her what's up. nothing, petra says, just thinking about everything going on, about the shoot today. dorothea rolls her eyes. i know, she says; on top of everything else, ingrid was there, and she wanted to have a whole conversation with me, like i wasn't busy and like she didn't fuck me over the last time i saw her. she texted me earlier, too. the audacity of this bitch, she gripes, going back into her phone, still mad. a little later into dinner, manuela calls and dorothea answers it; she's bubbly and sweet, all hi how are you omg it's been so long, i miss you, sorry i've just been so busy~ i've gotta go but we'll catch up soon. she hangs up and shoots petra a look. she's so needy, dorothea says, laughing. petra tries to laugh too and can't quite manage.

they're still going everywhere together in the leadup to milan fashion week, and petra's still working on the piece, but she's feeling a little gross and she's quieter than ever. she lets herself believe that maybe it's fine, maybe it's okay, maybe she's not really that cold and ruthless. but then dorothea shows her one day.

everything's been going wrong: there's equipment stuck in customs, marketing materials haven't been delivered from the printers yet, the studio they rented for pre-shoots is double-booked. then a model's late to the shoot and another one is complaining and dorothea is done, so done. she fires them on the spot, gets on the phone and calls two new ones who will get the job done and done without question. petra's quiet. listening. paying attention. keeping the tape rolling as dorothea justifies herself aloud, without prompting. don't judge me, she says. i do what i have to do, and everyone else should, too. i know no one is going to take care of me. i've got no reason to take care of anyone else.

she's a mess all night. angry. stressed. shutting herself off. petra's seen her get like this a few times, but this is the worst it's ever been. she's in her phone all night. practically snaps at petra when she asks if she can help her with anything. shrugs away from petra's touch.

they go to bed and petra barely sleeps. she just lies awake, thinking. thinking about dorothea. thinking about herself. thinking about how she's been blowing off her friends, her family, her boss. thinking about how swept up she's been in all this crazy stuff she doesn't even really care about, putting off her own career. feeling guilty about ingrid. feeling guilty about blowing off shamir and bernadetta. worrying about who she's become around this woman. wondering what happened to her integrity.

fashion week goes great. flawlessly. petra heads back to enbarr afterward. she's almost ready to publish her piece, but she's gotta make up with shamir first. she apologizes. says she's so sorry. sorry for blowing her off. sorry she missed her deadlines. shamir is pretty fucking done with her and has told her as much already, but petra's earnest, and her piece is ready, and she wants to give the girl one more shot. she tells petra alright, i'll forgive you, but i need this piece tonight or we're done. i can't keep waiting on you and your schedule.

okay, petra says, you'll have it tonight.

she's worried. nervous. there's so much on her mind. the piece is ready but it's not going to make dorothea happy. she wants to call her first. she tries and gets her voicemail. tries again. nothing. texts her instead, a few times. hey, she writes, i need to talk to you. call me when you get the chance. it's about the profile. it's important. i'm on a deadline.

nothing. the hours are ticking by. she calls her. texts her. it's really important, dorothea. i need you to talk to me. please.

nothing.

petra's left wondering. wondering what to do. whether she should hit send on this email or hold off. wondering what she wants out of this.

and what is this, anyway? a summer fling? are they dating? girlfriends? they've never put a name on anything. do they have a future? can petra even think about building a future with someone she doesn’t trust to keep her along if she ever should need help? maybe dorothea’s hot and smart and maybe she’s got incredible drive but if she doesn't share petra's values, if she’s not going to be able to live for more than herself, and be true to herself, can petra accept that? does dorothea even know herself well enough to be able to be authentic?

time runs out and petra sends her piece to shamir. dorothea leaves her on read.

the piece is published. it's a huge hit, and not just in fashion circles, because it's a perfect portrait of dorothea arnault, and who doesn't love a biography of a wunderkind. it's honest. it's real. it talks about everything: her light, her darkness, the ups and the downs of being with her. it's raw. personal. revealing. it's all her brilliance and all her evils, captured in the way only someone who really loves her could do.

when it drops, petra expects dorothea to call and rip her a new one. she doesn't expect her not to call at all. but dorothea's radio silent. a few days later, some dickhead paparazzi petra has the misfortune of knowing (hilda and claude) send her a picture of dorothea in LA, running around with some red-headed douche (ferdinand).

sorry, dorothea texts her eventually. i've been soooo busy. i've missed you, but we'll catch up soon.

sure, petra writes, knowing they won't. i'll see you soon, she writes, knowing it's goodbye.

act 4

petra goes back to her career. back to her friends. crashes on edelgard's couch for a while. spends time with her family. starts addressing the connections she fucked up, fixing things with shamir, trying to gain momentum again. despite the profile on dorothea being such a success, it takes a long time for her to get back on her feet. but it's okay, 'cause if she's busy, she doesn't have to think about her.

months go by. every couple of nights, dorothea drafts a text to petra and deletes it.

it's february now, which means new york fashion week is here, and although petra is branching into investigative stuff nowadays, shamir calls in a favor and asks her to help cover it. petra knows she might see dorothea there. knows it’s a risk. decides she’s gonna be so strong and brave, and she can’t really afford to pass it up anyway because it’s a big career opportunity, a chance to revisit fashion after her profile last year. so she goes.

and they see each other. and nothing happens. they don't even say hello.

but that night, when petra’s in her hotel room, spiraling, dorothea calls her. she's in a hotel up the street. she asks petra to come over. for all her sense, her morals, her logic, petra is no more than a lesbian, so she says yes.

they don't talk. they jump right to making out sloppy style and fucking nasty and holy shit, it’s just like it was when they first met: hot and intense and so good, so perfect. except it’s not, it’s not, because this isn’t going to work out no matter how much they want it to, and they both know it. they get into a big fight after dorothea makes a crack about the profile and petra loses it. she puts dorothea on blast for being such a piece of work, saying she can’t ever be with her no matter how much she wants to because dorothea won't ever put someone else first and she’ll never figure out how to be anything other than alone.

then petra drops another bomb. over the past few months, she's made up with bernadetta, and it turns out that the big scoop bernie uncovered is about exploitative business practices a certain scummy fashion company engages in. a certain scummy company that dorothea's company is partnered with. said company's dealings wouldn't get their business partners in legal trouble, but public perception would certainly change. she's been working on an exposé about it. she's going to release it soon. really really soon. like as soon as she gets back to enbarr.

dorothea looks like she's been hit by a truck. she begs petra not to release the story about the company. it’s going to fuck her brand. she'll be ruined. she offers petra whatever she wants. gets nasty, even, defensive. then she fucking breaks. she doesn’t fully open up, but it’s the closest she’s ever come to doing it. she says she's sorry, sorry for hurting her, sorry for shutting her out, sorry she cut and ran like she always does when she might catch feels, when she might be vulnerable for once. she says she's sorry and she asks her please, please, not to release the story.

petra doesn’t give her an answer. she just goes back to her hotel.

once she gets back, she doesn't sleep. she stews for ages, pacing, going back and forth, trying to figure out what to do. act with integrity and drop the story as-is. don’t drop the story and protect the person she cares about, in spite of herself. amend the story so maybe dorothea won’t catch heat...? no, that wouldn’t be acting with integrity either. she can’t win either way.

and dorothea’s having a think, too, which is to say she’s a fucking WRECK. realizing how bad she’s fucked up her life. realizing that petra liked her for her. wanted to get to know her for more than her name and her money and her connections. told her things about herself she didn’t even realize were true. and she hurt her at every single turn. for the first time in her life, she had a chance at something real with a good person who really loved her and she fucking blew it. there’s so much dissonance as she tries to defend her own actions to herself and can’t because petra’s wormed her way into her head, the only person who ever Really questioned her, the only person who ever made her question.

she's always figured things out alone. she's always had to figure things out alone. this time, though, dorothea's not sure she can handle it. so she does the only thing she can think to do: she goes to manuela with her tail between her legs. manuela's a little pissy at first as dorothea's been blowing her off for a while now, but she's also worried, because dorothea has never come to her like this. not once. and she's offered for her to, a lot.

when manuela hugs her, dorothea breaks. she ugly-cries into manuela's arms. tells her how bad she's fucked up. how much she hates herself. how sorry she is for being a dickhead when manuela's only ever wanted to be there for her. manuela comforts her. chastises her for being an asshole, yeah, but shores her up, too. tells her if she's really sorry, she'll figure out how to change. tells her that she's there for her, and she'll keep being there for her, so long as she tries. dorothea's blown away. she thought she'd lost her shot at having love in her life, but she was too blind to see there are other types of love she's been shutting herself away from, too.

dorothea leaves manuela's, still feeling like shit, but with plans to get lunch or at least call each week, and with the promise that she's going to do better, be better.

she makes an effort, too. she cuts ties with the skunks. changes her business practices. starts being more charitable, less ruthless, less aggressive. it’s a slog and it sucks and she’s bad at it but fuck she’s going to try. even if petra never takes her back, even if petra just thinks dorothea’s trying to cover her own ass again and protect herself from the impact of the story, it doesn’t matter. she’s going to be better. she’s going to try to do things right, because someone believed in her, someone thought she could be better. and she’d never thought so highly of herself, never thought she could be more until petra came into her life and saw the potential in her.

petra releases the story a week or so later, unrevised. she texts dorothea before she does. says she’s sorry. dorothea says it’s alright. she understands.

the story drops and it’s a clusterfuck. an absolute PR disaster. the scummy company folds overnight. a bunch of related fashion companies, including dorothea’s, are in huge hot water. dorothea’s on the press circuit, doing damage control. petra’s watching an interview with her, listening to her spouting off her PR beats. fully expecting dorothea is going to deny everything, throw everyone she can under the bus to keep her shit afloat. so she just about has a heart attack when dorothea admits she’s fucked up. admits she made the wrong decisions, did stuff she knew was scummy. takes accountability. is honest for once. honest in a way petra didn’t think was even possible for her.

dorothea outlines her plans for how she’s going to be better, the changes her company’s making, how things are going to be different. says she’s making a commitment. if it all folds, so be it. at least she’ll be able to sleep at night.

because capitalism is the way it is, the company doesn’t go under. they’re in the red for a while and the "Controversies" section of her wikipedia page is now significantly longer, but the news cycle goes on and consumers forget and a few months later, pieces from dorothea’s summer line are all the rage with the kids on tiktok. petra’s more than a little bitter about it, but mostly she doesn’t give it any thought. she did her part. wrote honestly. spoke the truth. kept her integrity. she’s become a big name since that scoop, too, with her career really taking off. she's writing books and shit, appearing on tv, what have you, doing the investigative work she's always dreamed of doing.

she’s in london one night on the final leg of a press tour, sitting in her hotel room, when she gets a call.

it’s dorothea. she’s in london too. would petra like to get brunch tomorrow?

yeah she would. bitch loves a mimosa.

they get brunch and it’s tense. they try small talk but don’t really know what to talk about. dorothea makes it more awkward by cracking a joke about petra writing an article about her after this brunch and petra only kind of laughs.

but then dorothea apologizes. earnest. honest. like she’s never been with petra. tells her she’s sorry. tells her how she changed her life and made her think about herself differently, made her think she could be a better person. made her Want to be a better person. convinced her it’d be worthwhile to try. and she has. she’s made so many steps since they last saw each other. doing better. living kinder. living true. says she doesn’t expect anything from petra at all. just wanted to say sorry, and thank you for seeing the best in me.

petra says you’re welcome.

dorothea pays for brunch and they go their separate ways. dorothea holds it together until she gets to her hotel room and then she loses it, bawling her eyes out like she has never ever done, like she’s never let herself do. but it’s okay. she loves petra, that hot journo with the cute accent and more morals than sense, but dorothea knows she doesn’t deserve her, and she’s going to be okay with that. she’s going to live better anyway, for herself, because she’s worth it.

act 5

a year and a half goes by before dorothea and petra run into each other at a formal Thing. they talk, cordial, business-like, just catching up. dorothea makes a crack about the tmz photos of petra with three or four different high-profile supposed gfs over the past year and a half, calling her a heartbreaker. petra laughs, a real laugh. says dorothea's one to talk. asks if she's been keeping up with her? how often does she google her? dorothea says she does it more often than she'd like to admit. petra blushes, laughs again, flattered.

she asks if dorothea's been breaking more hearts lately herself and dorothea says nah. she's been focusing on her business. she's got this non-profit going now too, and it's been taking off. just landed some pretty big investments that will bring arts programs to schools that don't have funding for them. she looks proud of this. she is. she's actually spending more time doing that these days than her fashion stuff, which makes her a little sad, but it's not so bad because it's given her a bit of a mystique: the designer whose work was once Everywhere, now dropping limited release lines every few seasons instead of keeping up with the fast fashion whirlwind. it's different but it's good. she likes it. she's happy.

petra says she's glad to hear that. that she's happy for her. makes a reference to the new line dorothea's rumored to be dropping this fall. dorothea's eyes almost pop out of her head. you know about that? yeah, petra says, i google you. she's known about the non-profit, about everything dorothea's been telling her about. she's a journalist. she likes knowing things. but she likes knowing about her. knowing that she's doing well. and it's really good now, knowing that she's happy. she tells dorothea she's happy for her. that she's proud of her. that she knew she could do it.

dorothea doesn't cry. just says thank you. she gets called away by somebody else, and petra does too, pulled in the opposite direction. dorothea thinks about hugging her first. almost touches her hand. elects not to. says it was good to see her. then they're both whirled elsewhere and they don't see each other again.

but that night when dorothea's in her hotel, she gets a text. it's from petra. would she like to get coffee tomorrow?

FIN

[freelancefusion-hub]

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[satwindersingh]

Conquer Your Local Realm: Elevate Your Business with Local SEO Magic!

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[lgcmanager]

YEAR END CEREMONIES ( PART 2 )

( important note: for 2023′s year end ceremonies, this is split into two parts so this part will be for the ACTORS & MODELS. )

with the year end season happening, all of the LGC artists ( idols/actors/models ) will be attending various events during the months of december and january.

LGC AGENCY’S ANNUAL YEAR END GALA

for this year’s gala, the theme is ‘SOLSTICE DARKNESS & LIGHT’ ( as a reference to the idea of winter solstice, where it is the darkest day of the year and the days get longer and brighter after that ). all of the people in LGC AGENCY ( ACTORS & MODELS ) are invited and required to attend the event, which will be held on DECEMBER 21.

all of the ACTORS and MODELS will be having meetings during their free time with various local fashion designers to create an outfit that best matches the theme requirement ( guests must dress in dark and light colors; gold and black are ideal colors for this ) and their personalities.

on the day of the gala, each of the models and actors will be walking on the red carpet as the press interviews some of the lgc agency artists to talk about their outfit ( eg. inspiration behind the outfit ) and recent accomplishments they’ve made thus far. the interviews are quite short ( lasting less than 5 minutes each ) so the artists aren’t expected to have long conversations with the press and if so, they will be guided by one of the staff members to head inside the venue.

( important note: for open event 006 [ fansites ], you can post fan/press photos of your muse wearing the outfit or attending the year end gala during the month of december and it will count for the fansite points. )

inside the venue, non-alcoholic beverages and hors d'oeuvres will be served in the meantime by waiters and waitresses until it’s 8pm when the ceremony starts as managers NAM JINHO and CHOI INYOUNG give their speeches ( along with announcing that AECHA has given birth to her second child yesterday [ hence her lack of appearance in the past few acting and modeling missions ] and the success of martine corporation, ratings wise ). by the time the two of them are done, there will be clips shown of all of the projects that the lgc agency artists have participated in 2023 ( eg. bullet inquiry, planet influencer season 2, lgc spring boys, model brand projects, modeling gigs [ for the models ], hogamnote videos/youtube short films, martine corporation ). 

while everyone else will be having dinner and celebrating the event, each of the models will be called separately to a different room in the venue, where there is one camera, an ornate christmas tree, and some gifts surrounding it. each of the gifts represents what they’ve given to each other, so the model will be asked to get the gift with their name listed on the tag and before opening/unwrapping their gift, they will have to guess one person they think could be the sender of the present. once they’ve mentioned one name, they will open the present and give their initial reaction. afterwards, they will be told that after the event ends, they can carry their presents back home.

in the meantime, the acting managers ( BYUN MIDO, HAN YOOHWA, KIM DONGSUN, SEO HEEJUNG ) will be giving each of the ACTORS a small present ( a mug with their name and a cute drawing of the actor [ or the character they have portrayed if they are a part of bullet inquiry and/or martine corporation ]) as a token of appreciation.

after the gift giving and secret santa is done, the lgc agency artists can have fun taking photos in the photobooth, dancing, and/or chatting with fellow actors and models until the party ends ( which is scheduled to end at around 12am ).

YEAR END CEREMONIES

as usual, all of the idol groups ( and some of the models and actors ) will be attending several year end award shows. listed below are the ones the actors and/or models will be attending.

ASIA ARTIST AWARDS ( BULACAN, PHILIPPINES ): DECEMBER 14 ( ONLY KIM JINHYUK, LEE HYUNSOO & ZHENG LEO )

KBS GAYO DAECHUKJE: DECEMBER 15 ( ONLY LEE HANBYUL )

MODEL.COM INDUSTRY AWARDS ( SEOUL, KOREA ): DECEMBER 20 ( ONLY HAN JISOO, KIM JINYOUNG, KIM JINSEO, LIM SANGHYUN )

SBS GAYO DAEJEON: DECEMBER 23 ( ONLY HAN JISOO )

MBC DRAMA AWARDS: DECEMBER 30 ( ONLY MARTINE CORPORATION ACTORS )

MBC GAYO DAEJEJEON: DECEMBER 31 ( ONLY SHIN JIEUN )

KOREAN BRAND AWARDS: JANUARY 5 ( ONLY AHN YEIN, BAEK SEONA, KIM JINYOUNG, LEE HANBYUL, SEONG BYUNGHO, SHIN JIEUN, YANG AERI, YOON MINJAE )

you can click over HERE for a more exhaustive list of the awards and year end shows. since some of the lgc debut artists ( idols/actors/models ) will be hosting a handful of these award shows, they will be given some time the day before to review through their scripts.

WRITING REQUIREMENTS

SD&L GALA OUTFIT: write a 250+ word headcanon post about the outfit that your muse would be wearing for lgc agency’s year end gala for +5 MODELING and +4 NOTORIETY ! for this specific task, feel free to reference outfit images or include a moodboard to get a general idea of the outfit.

SD&L GALA: write a 300+ word solo or a 4 replies ( minimum 8 lines; 2 per mun ) thread with another actor or model about anything related to the event ( eg. appearing on the red carpet, being interviewed by some of the media press during the red carpet, socializing with other actors/models, secret santa reaction for the models, etc. ). completing this will earn you +6 POINTS TO DISTRIBUTE ANYWHERE and +8 NOTORIETY !

YEAR END HOSTS: write a 300+ word solo or a 4 replies ( minimum 8 lines; 2 posts per mun ) thread with another host from the awards/music show as your muse about preparing for the show, behind the scenes, presenting the awards, or watching the performances for +5 MCING/HOSTING and +4 NOTORIETY ! ** only for JISOO, HANBYUL, and JIEUN **

2023 REVIEW: write a 300+ word headcanon post ( minimum ~60 words per each question ) or solo about your muse reviewing through everything that has happened to them during 2023. if you choose to write it as a solo, it will be done as the muse having a one on one meeting with their manager as they discuss their performance reviews and goals for the upcoming year. with either option, it must include at least 4 of the following components/questions: “what were some of your greatest accomplishments this year and out of all of them, which one was the most memorable one for you?”, “what area(s) do you think you’ve personally improved on since the beginning of this year? [please list out the skill(s) and reason(s) why]”, “what are some of your personal goals for 2024?”, “out of all of the actors/models, what do you think makes you stand out from all of them?”, “aside from your main career path (actor/model), are there any types of gigs outside of it that you would be interested in doing in the future?” completing this will earn you +7 POINTS TO DISTRIBUTE ANYWHERE !

use the hashtag lgc:yearend2023. make sure to submit your points before JANUARY 20, 2024 at 11:59 EST to the lgcpoints blog:

MUSE NAME · YEAR END CEREMONIES 2K23 - SD&L GALA OUTFIT: +5 modeling, +4 notoriety [ LINK ] - SD&L GALA: +6 ( skill points distribution ), +8 notoriety [ LINK ] - YEAR END HOSTS: +5 mcing/hosting, +4 notoriety [ LINK ] ** only for jisoo, hanbyul & jieun ** - 2023 REVIEW: +7 ( skill points distribution ) [ LINK ]

[luvdrcp]

── SEO DANBI

₊˙ ◌ ⁎˚ 〇﹒﹙lee jueun. cisfemale. she/her﹚guess who was almost late for their shift at gwangtaeg gym?? that’s right, it was seo danbi! it’s a wonder their job as a yoga instructor isn’t in jeopardy. the 26 year old has been working at sunset galleria for one year and eight months, and is well known for their kind nature. on bad days, they can be rather withdrawn, though. when the mall is dead at night, they can usually be found browsing hair dyes for her next color, but don’t tell their boss!

this is basically gyuri just with some changes so that i have a clear direction i want to head with her. so what's different about gyuri besides the new face? the biggest one is the name change. well, it's just a slight difference. i really didn't need to make the change but i felt like it. but! her personality is generally the same, she just has a bigger fall off from what she wanted to be vs what she's currently doing... more mommy and daddy issues, and maybe more of an "escapist" mindset regarding her personal life.

you may have heard about the fairy residing in gwangtaeg gym through the grapevines. yes, the fairy is seo danbi and no, she does not know exactly how she got that title amongst local gymgoers.

about. (it's basically the same as gyuri so i'll do a recap)

born march 17, 1997. as the last addition to a family of five. she is the baby and her brother and sister makes sure she never forgets that. the line between being babied and just straight up being spoiled is very thin with them, but it’s surprisingly still there. one might think they'd stop as she got older. (spoiler alert: they didn't)

a “loving” father and mother who had very high expectations that all of their kids would follow in their father’s footsteps in the medical field. although she should probably cut off contact with them, she just cant bring herself to do so. they are her parents and she does love them, even if they don't share that sentiment always sought their approval. studied hard, performed well in school, taking care of her chores without being told. all she wanted was to make them happy. i mean, that was her duty as their child, right? 

no matter how hard she tried to build a bridge between her and her parents, there was always something that got in the way. maybe they just didn't love her the way she loved them? either way, life went on. she got into a lot of one sided arguments with her parents, got "unofficially disowned" by them over her choice in university major. she may make jokes and laugh about it but deep down she's deeply hurt by it.

attended university away from home with a double major in psychology and health science. supported herself throughout college, working jobs while being a full time student. one of the most difficult times in her life, and really doesn't talk about it to people who didn't know her then. however, she managed to survive the hard nights and the countless moments she wanted to give up and drop out.

had a lot of different hobbies and skills she picked up during college. some of it were from her random side gigs she picked up for extra money. this is also where she got into yoga, because how else would she deal with the troubles her life brings in a healthy manner?

got her degree and is effectively not using it in the way she intended. all of that full from her parents about wanting to be a psychiatrist and she didn't even continue down that path. cue her really getting into yoga post-graduation. took a lot of classes and even got her certification.

started working as an yoga teaching assistant to have an excuse not to move back home, which later led to her working at gwangtaeg gym as an official yoga instructor.

impeccable customer service, her clients leave satisfied and typically returns. even if she's not in the middle of a class or private session, she's seen around the gym, potentially working out in her own time or helping clean equipment. happy to help any gymgoer! or at least that's how convincing she is at pretending she loves interacting with so many people.

either way, she's got a reputation for being kind! and she upholds that for the most part but some days she's just not in the mood to talk to people. tends to isolate herself, and might not be as responsive as usual, which is why some times she can be perceived as withdrawn

fun facts

one bad bleaching session way from being bald. constantly dying her hair to feel like she has control over something in her life. likely got the fairy title from locals due to her preference for unnatural vibrant colors. her scalp is probably crying for help anytime she's within 20 feet from bleach, but that's not stopping her! currently sporting what is supposed to be pink, but may look more purple to some. yes she previously did go through a red phase before the pink and no she was not okay

bad spending habits, really goes in a store and ends up buying something she probably would never use, even though she makes the silly assumption she'll get her money's worth when adding it to her cart. becomes even more of a victim when it comes to thing she finds cute, like certain decorations. i assume this would mean her room has a corner dedicated to the random stuff she bought but hasn't really found a permanent place in her home.

self aware queen! her emotional intelligence very high since those psych classes taught her a lot, esp about herself. however, she still has trouble being vulnerable with others about her emotions. she's dealing with all of that herself and it gets draining quick. on nights it gets too heavy for her, she might be spotted getting a drink or a few in hopes of forgetting whatever was plaguing her mind.

love people watching and making up random backstories for people she doesn't know. it's kind of relaxing for her, the think about the reasons behind why some people are coming to the mall and buying stuff. realizing how big the world is and how small she is in comparison to that. you might just find her on a bench or against a wall just observing.

still living with anxiety, just this time around she's been professionally diagnosed. that amongst a few other things, but it's really something she doesn't speak about. she treats it like a government secret and does her best to keep it from others because she doesn't like others worrying about her.

quick little plot ideas

she is still a shopping fanatic. potential shopping buddies still available. likely to use them as an excuse to buy things after she had set a budget for herself. or somebody that coerces danbi into buying something whenever she visits their store... not like it takes much to convince her anyway

her go-to person. she has opened up to this person more than she'd like to admit, and trusts them more than she thought she would. considers them to be like another sibling, but most of that was never shared.

casual friends. most of your conversations have no substance, but you're a familiar face and she enjoys the lighthearted exchanges you two have... she likely doesn’t even remember exactly how you two met, but all she knows she enjoys your company.

someone who stepped into gwangtaeg gym and instantly became a victim of the danbi experience™. it doesn’t matter if you are a regular or it was a one time occasion, your fate was sealed the moment you step one foot inside the gym. danbi makes small talk with any gymgoer, and you were no exception. ( this could potentially result in workout buddies or budding friendships or on the other side, could result in the other being quite annoyed with her trying to start a conversation every time they visit if they wanted peace and quiet)

failed talking stages/situationships. could be due to gyuri’s unwillingness to be vulnerable, potentially leaving the other feeling more neglected? idk she a lot of issues that could be the reason why it failed tbh.

these were just some quick ideas i thought up to compensate for still not having a plots page, but we can brainstorm ideas that suit our muses as well !!

[coverarticle]

10 Best Fiverr SEO Gigs That Will Take Your Business to the Next Level in 2023

Introduction

If you’re looking to improve your search engine rankings and drive more traffic to your website, Fiverr can be a great resource. There are many talented freelancers on the platform offering a range of SEO services, from keyword research to on-page optimization. Investing in the right SEO strategies can help you attract more qualified leads, increase brand awareness, and ultimately, drive more sales for your business.

In this article, we’ll highlight the top 10 Fiverr SEO gigs that will take your business to the next level. Each gig includes a brief overview of the services offered, as well as the benefits of investing in that particular gig.

1. Best Fiverr SEO Gigs

1. Monthly Search Engine Optimization Service:

This gig includes ongoing SEO efforts to improve your search engine rankings, including keyword research, on-page optimization, and link building. The seller will work with you on a monthly basis to track progress and make adjustments as needed. Investing in a monthly SEO service can help you stay on top of changing algorithms and ensure that your website is always optimized for search engines.

Click Here to Check Out These Gigs of Fiverr

2. On-Page SEO Service:

This gig includes a thorough analysis of your website’s content and structure, as well as recommendations for improving your on-page optimization. The seller will optimize your titles, descriptions, headings, and other elements to ensure that your website is optimized for search engines. On-page optimization is essential for attracting and retaining visitors to your website, as it helps search engines understand the relevance and value of your content.

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3. Off-page SEO Service:

This gig focuses on building high-quality backlinks to your website from other reputable websites. The seller will research and reach out to potential link partners, craft compelling outreach emails, and track the results of their efforts. Backlinks are an important factor in determining your search engine rankings, as they show that other websites value your content and are willing to link to it.

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4. Advance SEO for ranking on search engines:

If you’re looking to rank highly for competitive keywords, this gig can help. The seller will implement advanced SEO tactics, such as local SEO, technical SEO, and more, to help your website stand out in the search results. By investing in advanced SEO techniques, you can increase your visibility in the search results and attract more qualified leads to your website.

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5. Ecommerce SEO:

If you have an ecommerce website, this gig is tailored specifically to help you improve your search engine rankings. The seller will optimize your product pages, category pages, and other elements of your website to increase visibility in the search results. Ecommerce SEO is essential for driving sales, as it helps potential customers find your products in the search results and makes it more likely that they will complete a purchase.

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6. Shopify SEO:

If you use Shopify to power your ecommerce store, this gig can help you optimize your website for search engines. The seller will audit your website, identify any issues, and provide recommendations for improving your search engine rankings. By optimizing your Shopify store for search engines, you can attract more qualified leads and drive more sales.

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7. YouTube SEO:

If you have a YouTube channel, this gig can help you optimize your videos for search. The seller will optimize your titles, descriptions, tags, and other elements to increase your visibility in the search results. By optimizing your YouTube videos for search, you can attract more views and subscribers, which can ultimately lead to more sales and revenue for your business.

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8. SEO Audit for Site:

This gig is an essential service for any business looking to improve their search engine rankings. A thorough SEO audit will identify any issues with your website that may be hindering your search engine performance, such as technical errors, low-quality content, or a lack of backlinks. The seller will provide a detailed report with recommendations for improving your SEO, including specific actions you can take to address any issues. By implementing the recommendations from the audit, you can improve your search engine rankings and drive more traffic to your website.

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9. Local SEO:

Local SEO is an important aspect of digital marketing for businesses with a physical location. This gig includes optimizing your website for local search results, including optimizing your Google My Business listing and building local citations. By improving your local SEO, you can attract more qualified visitors who are searching for businesses in your area, increasing the chances of making a sale.

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10. SEO Blog Post:

Blogging is an effective way to attract visitors to your website and improve your search engine rankings. This gig includes the creation of SEO-optimized blog posts that are tailored to your business and target audience. The seller will research and write high-quality content that is optimized for the keywords you want to rank for, ensuring that your blog posts are relevant and valuable to your readers. By consistently publishing new, SEO-optimized content, you can attract more qualified visitors to your website and improve your search engine rankings over time.

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Conclusion

By hiring one or more of these top Fiverr SEO gigs, you can take your business to the next level and improve your online presence. With the right strategies and tactics in place, you can drive more traffic, generate more leads, and ultimately, increase your sales.

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TOP CONTENT MARKETING TRENDS

Content marketing is the event strategizing the innovation and distribution of sales-generating content that is targeted at handling a very specific set of target audience. With every year, the necessities for content updates in accordance with the search engine algorithms and market relevance persuade a new gig to all content marketers. High-yielding content is now a derivate of an intelligent content strategy comprising all the latest trends and up-to-date understanding of the target audience as well as their preferences. That’s why exactly why truly your content marketing strategy needs an upgrade.

1- STRATEGIC SEO: Most of the people think that with SEO, traffic is brought on by optimizing tools and keywords only. But, content marketers have to understand that SEO is a devotional process.

Strategic SEO, is neither a new trend not is has been ever outdated. As long as there are search engines, developing a SEO plan will remain a requirement for content marketing.

2- LONG-FORM CONTENT: In a world full of people in hurry, turns out that they are not in rapidity while making a purchase decision. People respond positively to authentic content and long-term content is best for building authority for your services. 3- VISUAL CONTENT: Did you know the fact that 65% people are visual learners? And with the presence of social media and digital platforms, visual content is receiving comparatively more attention and love. Images on social media drives highest engagement, as visuals-trigger instant reaction.

4- SHORT VIDEOS ARE A GAME CHANGER: As we know, that human brain has an habitual affinity for images, videos over text. Visuals affect our attention faster and enable us to understand concepts better. The growing trend shows that 51% of marketers are planning to increase their investment in short video content marketing.

5- VALUE-DRIVEN CONTENT: No one go around to search engines to search for an uncommon and complex terms for reading repeating and unhelpful content. Therefore, blogging and SEO aren’t going anywhere, giving exact answers to search queries add value and helps blogging and SEO successful.

You must access each piece of content as your only opportunity to attract and impress your targeted audience.

6- INTERACTIVE CONTENT: In order to improve customer interaction, a customer-essential strategy has always been necessary. Interactive content helps you to get to know your targeted audience better through their engagement actively.

When your target audience participate in interactive content( such as quizzes, polls, games, and webinars), they are more appropriate to disseminate your message.

7- VOICE SEARCH: Siri and alexa are rapidly becoming everyone’s go-to digital assistant tools, these days. As per the research, 71% of consumers choose voice search over typing, due to their convenience and is popular especially among smartphone users.

Voice search is categorized as friendly content and is an effective option when multitasking. Voice searches are more popular for local searches, and these voice-based chatbots are becoming more popular and convenient, as they help and response faster.

8- AUDIO CONTENT: Audio content is striking the right notes with people due to the ease of learning it provides with the effort to listening to music.

Podcast, audio books, and audio advertisements are all making way into the marketing world and audio content work. Smoothly for social media optimization.

Author - Hashtag Academy Dehradun Hashtag Academy is one of the most recommending digital marketing institutes in dehradun offering variety of digital marketing courses with 100% placement and all kind of supports to its students. Since last 6 years we are providing training to students, job seekers, professionals, freelancers, housewives and all with more than 1000+ trained and placed students.

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    250 live Portugal citations from reputable directories

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    Detailed report with all citation URLs for your reference

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Amplifying Your Impact: Proven Techniques to Promote Your Freelance Business

In an increasingly competitive gig economy, establishing a strong presence for your freelance business is essential. With countless talented professionals vying for attention, knowing how to promote your freelance business effectively can set you apart and attract the right clients. Here are several strategies to enhance your visibility and grow your clientele.

1. Develop a Strong Personal Brand

Your personal brand is how you present yourself to the world. Define your unique selling proposition (USP) and communicate it clearly across all platforms. Consider your niche, the services you offer, and what makes you different. Consistency in your messaging, visuals, and tone across your website and social media channels will help establish trust and recognition.

2. Create an Engaging Portfolio

A well-curated portfolio is critical in showcasing your skills and expertise. Include high-quality examples of your work, case studies that highlight your problem-solving abilities, and testimonials from satisfied clients. An online portfolio not only demonstrates your capabilities but also serves as a valuable resource for potential clients looking to gauge your work style and results.

3. Harness the Power of Social Media

Social media platforms are excellent tools for promoting your freelance business. Identify which platforms resonate most with your target audience. For instance, visual creators might find success on Instagram or Pinterest, while writers may prefer LinkedIn or Twitter. Share engaging content that reflects your expertise, such as tips, behind-the-scenes looks, or industry insights, and actively engage with your followers to build a community around your brand.

4. Network Both Online and Offline

Networking is vital for freelancers. Attend industry events, workshops, and local meetups to connect with other professionals and potential clients. Online, participate in forums, Facebook groups, or LinkedIn discussions relevant to your field. Building relationships can lead to referrals and collaboration opportunities that can significantly promote your freelance business.

5. Utilize Freelance Platforms

Freelance marketplaces like Upwork, Fiverr, and Freelancer can be instrumental in securing projects. Create a compelling profile that highlights your skills, experiences, and client feedback. Actively apply for relevant jobs and ensure your proposals are tailored to each client’s needs. A strong presence on these platforms can lead to a steady stream of clients and valuable testimonials.

6. Content Marketing and Blogging

Creating valuable content can position you as an expert in your field. Start a blog related to your niche, where you can share insights, tips, and updates. Regularly publishing high-quality content can improve your SEO, attract visitors to your site, and establish your authority. Promote your blog posts across your social media channels to drive traffic and engagement.

7. Invest in Email Marketing

Building an email list allows you to maintain contact with potential and previous clients. Use email marketing to share updates about your services, industry news, and exclusive offers. Personalizing your messages can enhance engagement and foster loyalty among your audience.

8. Collaborate with Other Freelancers

Working with other freelancers can help expand your reach and resources. Look for opportunities to collaborate on projects, webinars, or joint ventures that can provide value to both parties. This can lead to exposure to new audiences and potential clients who may be interested in your services.

Conclusion

Understanding how to promote your freelance business is key to standing out in a crowded market. By building a strong personal brand, engaging with your audience, and leveraging various marketing strategies, you can increase your visibility and attract the right clients. Embrace these techniques, and watch your freelance business flourish as you navigate the dynamic world of freelancing.

[arhannna]

Unlock a New Path: How to Successfully Switch Careers to Digital Marketing

Digital marketing is a vibrant field offering opportunities for creative and analytical minds. As businesses increasingly value their online presence, the demand for digital marketing skills has surged.

If you're considering pursuing your career in digital marketing, this guide provides insights into the essential skills, relevant prior career experiences, and actionable steps to enter this exciting field

1. Understand What Digital Marketing Is

This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

This can include:

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Pay-Per-Click Advertising (PPC)

Email Marketing

Affiliate Marketing

Influencer Marketing

Analytics and Data Interpretation

2.Your Current Skills

You might be surprised to find that you already possess transferable skills that can be applied to digital marketing. Skills such as communication, creativity, project management, and analytical thinking are highly valuable. For example, if you have experience in sales, your ability to understand customer needs and close deals can easily translate into marketing roles like lead generation or campaign strategy.

Make a list of your current skills and see how they could apply to various digital marketing tasks. This will help you identify areas where you're already strong and those you may need to develop.

3 Relevant Digital Marketing Skills

The right marketing skills can be an asset across multiple industries.

Online Courses: Explore Digital Marketing courses that cover skills in SEO, social media strategy, and content marketing. Prepare for careers in digital advertising, brand management, and online marketing strategy.

Certifications: Digital marketing offers numerous learning opportunities for those starting out or looking to enhance their expertise. Introductory classes cover essential topics like SEO, social media strategy, and content marketing. More experienced learners can earn certificates in areas such as Google Ads, email marketing, and data analytics. Certifications help validate advanced skills in paid advertising, campaign management, and conversion optimization.

Blogs and Podcasts: It’s possible to learn the digital marketing skills you need for your career through self-study. Keep in mind that this route requires a high level of focus, structure, and self-motivation in order to succeed.

4. Gain Experience

You can get hands-on skills in digital marketing by taking online courses, attending workshops and seminars, or finding a mentor. If you can't find anyone to hire you who has the skills you need, start your own business doing digital marketing.

Personal Projects: Start a blog or a social media account focused on a topic of interest. This allows you to practice content creation, SEO, and social media strategies.

Freelancing: Websites like Upwork or Fiverr can help you find small projects. Even if you start with lower-paying gigs, they can provide valuable experience.

Internships: Look for unpaid or part-time internships. They can provide practical experience and often lead to job opportunities.

5. Build a Portfolio

Document Your Work: As you complete projects, create a portfolio showcasing your skills and results. Include metrics where possible (e.g., increased website traffic, social media engagement)

Case Studies: If you’ve worked on specific projects (even personal ones), write case studies that outline your strategies, execution, and results.

6.Networking

Join Local Groups: Attend local marketing meetups or workshops. Networking with professionals can lead to mentorship opportunities or job leads.

Online Communities: Engage in forums and groups on platforms like LinkedIn, Reddit, or Facebook focused on digital marketing.

By actively pursuing these strategies, you can build a strong foundation in digital marketing, gain practical experience, and make yourself a more attractive candidate for future employers.

Wrap Up

Now that you fully understand why digital marketing is important and how to create winning strategies that will help you meet your goals, it’s time to assemble the resources you’ll use to get where you need to be.

Pursuing your career in digital marketing can be both exciting and challenging. The key is to start small, build your knowledge and skills, and gain practical experience through projects, freelancing, or internships.

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Best SEO expert in Tabuk

To optimize the anchor text for your link using "SEO expert in Tabuk," here’s how you can do it:

SEO expert in Tabuk: SEO expert in Tabuk

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What is Micro SaaS & How to Build a Successful Micro SaaS Product

Software as a Service (SaaS) has become essential for organisations in today’s fast-paced digital environment, allowing them to increase productivity and simplify operations. Micro SaaS, a new subset of this concept, offers a more specialised and targeted approach. Micro SaaS is a fantastic opportunity for developers and entrepreneurs searching for a more cost-effective approach to enter the SaaS market.

But what exactly is Micro SaaS, and how can you build a successful Micro SaaS product? This blog will explain this model in great detail, explaining what makes Micro SaaS unique, why it’s becoming increasingly popular, and offering practical advice on developing your own Micro SaaS product.

What is Micro SaaS?

Micro SaaS is just a tiny business that provides a particular service to a niche market. Micro SaaS products solve narrowly targeted issues for limited user bases, unlike massive SaaS platforms like Google Workspace or Salesforce, which cater to wider audiences.

Key Characteristics of Micro SaaS:

Micro SaaS products frequently provide a targeted audience with a solution to a particular problem. For example, a solution for managing property listings by local real estate agents is more specialised than an essential customer relationship management (CRM) tool.

Minimal Overhead: Unlike regular SaaS models, development, support, and maintenance expenses are usually cheaper since the focus is on a narrow, niche market.

Bootstrappable: Individual developers and small teams find Micro SaaS to be an appealing alternative because the majority of entrepreneurs launch their companies without the need for outside capital.

Low Barrier to Entry: It’s simpler to establish and maintain because of fewer technological complications and the frequent use of pre-existing platforms (such as plugins or integrations).

Remote-friendly: Micro SaaS companies are more straightforward to manage remotely or as a side gig since they frequently emphasise automation more than customer service.

Subscription-based: Micro SaaS uses a subscription business model, just like standard SaaS, and provides steady and predictable revenue streams.

Why Micro SaaS is Gaining Popularity

Solving Niche Problems: Micro SaaS is appealing because it may address particular issues that larger businesses might miss. Users in niche markets are frequently prepared to pay more for solutions catered to their specific demands, making them highly profitable. For example, a Micro SaaS product that assists bloggers in managing their SEO strategy may serve a tiny but very interested audience.

Simplicity and Focus: Micro SaaS products are more accessible to design, operate, and expand than large-scale SaaS platforms, which must serve many sectors or challenges. Because of the minor emphasis, feature development, customer service, and marketing are less complicated.

Lower Development Costs: Large-scale SaaS product development necessitates hefty investments in everything from server infrastructure to in-depth feature development. Micro SaaS, on the other hand, focuses on developing a core product with the fewest functionalities possible to save time and money. To minimise risk, many founders develop their Micro SaaS companies as side projects while working full-time.

Recurring Revenue: Similar to other SaaS models, Micro SaaS functions through subscriptions. Many startup strategies lack the security and cash flow predictability this recurring revenue model provides.

Flexible Lifestyle: Numerous Micro SaaS entrepreneurs operate their companies from a distance, perhaps even as one-person operations. This is quite enticing to anyone seeking flexibility because of the cheap overhead and automation technologies that enable a work-from-anywhere lifestyle.

At CodeRower, we excel in helping entrepreneurs and developers build successful Micro SaaS products. Our expertise in creating scalable, tailored solutions ensures that your product is not only niche-focused but also optimized for growth. We offer end-to-end development services, from MVP creation to UX design, using the latest tech stacks like React, Node.js, and cloud platforms like AWS.

How to Build a Successful Micro SaaS Product

After learning about Micro SaaS and its possibilities, let’s move on to creating your profitable product. Here’s a detailed how-to:

1. Determine Your Niche Market

The first stage in creating a Micro SaaS product is identifying a lucrative market niche. What should your niche be?

Be sufficiently distinct to prevent direct rivalry with bigger SaaS providers.

Address a real pain point that isn’t already solved by existing solutions.

Could you get a paying audience for your answer?

Investigate online forums, social media groups, or industry communities where professionals discuss their day-to-day challenges to find possible niches. Employ resources such as Google Trends or keyword research tools to comprehend market demand and verify your proposal for a niche.

2. Validate Your Idea

Validating your idea is essential once you’ve chosen a niche so you don’t waste too much time and energy on development. This guarantees that there will be a market for your product. There are several methods for confirming your concept:

Landing Page: Create a straightforward landing page that details the issue that your Micro SaaS solution will attempt to resolve. Use it to collect emails from interested users.

Interviews and Surveys: Speak with prospective clients to learn about their needs and readiness to pay for your offering. For a more in-depth understanding, conduct surveys and one-on-one interviews.

Minimum Viable Product (MVP): Create a rudimentary product with essential features and make it available to beta testers. Their input will assist you in improving the product and demonstrating the idea.

3. Start Small with a Minimum Viable Product (MVP)

Starting with a Minimum Viable Product (MVP) is fundamental in Micro SaaS. The goal is to create a basic version of your product that solves the main issue without becoming weighed down by other features. This allows you to swiftly start, get feedback, and iterate.

Why MVP matters:

Speed to Market: You may begin collecting real-world feedback more quickly if you launch more quickly.

Cost-effective: Only the most necessary features are built to keep expenses down.

User-driven Development: As soon as the product is used by its early users, it may offer input that influences further versions.

One of the key pillars of a successful Micro SaaS is a strong Minimum Viable Product (MVP). CodeRower specializes in delivering MVPs that focus on solving the core problem your niche market faces. We build and iterate based on real-time feedback, ensuring a cost-effective and quick-to-market solution. With platforms like AWS and Heroku, we enable smooth scaling as your user base grows, helping you generate early traction and validate your idea.

4. Choose the Right Tech Stack

The tech stack you select for a Micro SaaS product should be scalable, dependable, and manageable without a big crew. Many Micro SaaS founders use pre-existing platforms or frameworks to expedite development.

Popular Tech Stacks:

Backend: Ruby on Rails, Django, and Node.js

Frontend: If your product is basic enough, you can use a static website instead of React or Vue.

Database: PostgreSQL, MySQL, or a NoSQL alternative such as MongoDB

Hosting: Thanks to platforms like Heroku, AWS, or DigitalOcean, you don’t need specialised infrastructure staff to grow easily.

Selecting the right tech stack is critical, especially when you’re bootstrapping your way to a Micro SaaS success. At CodeRower, we offer development expertise across backend technologies like Ruby on Rails and Node.js, while leveraging frontend frameworks such as Vue.js and React to build responsive, intuitive interfaces. Our solutions are also cloud-ready, with hosting options that allow seamless scaling as you expand.

5. Focus on User Experience (UX)

User experience is critical to a Micro SaaS product. Your users are probably going to compare your solution to that of larger rivals because you’re tackling a niche need. Delivering a smooth, user-friendly experience is how you can differentiate yourself.

UX Best Practices:

Simplicity: Make sure the user interface is clear and simple to use. Avoid giving them too many features at once.

Responsiveness: Ensure that your product works well across different devices and browsers.

Customer Service: As little as your Micro SaaS may be, make sure users can easily reach email, chat, or a help centre, for example, for support.

An exceptional user experience is crucial for retaining users in Micro SaaS models. CodeRower’s UI/UX experts focus on delivering clean, simple interfaces that drive engagement and minimize friction. We understand that in a niche product, the quality of UX can set you apart from bigger SaaS providers, which is why we prioritize seamless navigation and responsive designs across all devices.

6. Marketing Your Micro SaaS Product

Creating a fantastic product is not enough; you also need to sell it well. The marketing tactics used by Micro SaaS firms differ from those of bigger SaaS companies since they are aimed at a specific market.

Effective marketing strategies:

Content Marketing: Launch a blog where you discuss the issues that your Micro SaaS product resolves. Over time, this will increase organic traffic and position your company as an industry leader.

Search Engine Optimization (SEO): Optimize your website and product pages for relevant keywords. By focusing on long-tail keywords, you can rank higher in niche searches.

Paid Advertising: Place targeted advertisements on websites where your target audience hangs out, such as Google, Facebook, or LinkedIn.

Referral Programs: Provide users who recommend others to your Micro SaaS with discounts or complimentary months of service.

Partnerships: Work together to cross-promote each other’s products with firms who provide related Micro SaaS.

7. Monetization Strategy

The most popular method of monetizing a Micro SaaS product is through subscriptions, but you can also try the following additional approaches:

Freemium: Offer a free version with limited features and charge for premium features

Tiered Pricing: Provide different pricing plans based on the level of features or usage.

Pay-per-use: You bill customers only when they utilize the resources in your offering, such as storage or API calls.

8. Measure, Iterate, and Scale

The actual labour starts as soon as your Micro SaaS product is online. Monitor key performance indicators regularly, such as revenue growth, churn rate, and user engagement. Use this information to keep improving the product.

Important Metrics to Track:

Churn Rate: The proportion of users who discontinue their membership within a specific time frame.

Customer Lifetime Value (CLTV): The entire amount of money you should anticipate receiving from a client for the duration of their subscription.

Customer Acquisition Cost (CAC): The total cost of acquiring a new client, including sales and marketing expenditures.

Monthly Recurring Revenue (MRR): The total predictable revenue your business earns each month.

Why CodeRower?

CodeRower’s full-service development capabilities, niche-focused approach, and agile methodology make it the ideal partner for entrepreneurs looking to break into the Micro SaaS market. Whether you’re bootstrapping or looking to scale, we provide the technical and strategic support needed to ensure your product thrives in a competitive ecosystem.

In Conclusion

Creating a profitable Micro SaaS product may seem impossible at first, but it is completely doable with the correct strategy. Finding a niche market, testing your idea, creating an MVP, and iterating constantly depending on user input is crucial. You may make a successful niche for yourself in the sizable SaaS ecosystem by concentrating on a particular issue and offering a customised solution.

This is the ideal moment for developers and prospective entrepreneurs to explore the world of micro SaaS. Micro SaaS provides a feasible route to building a long-term, lucrative company with less overhead, easier development, and the capacity to bootstrap your way to success.

You’ll be well on your way to developing a successful Micro SaaS product that addresses pressing issues for a specific market and produces recurring revenue by heeding the advice provided in this article.

At CodeRower, we specialize in building lean, efficient Micro SaaS products that cater to niche markets. Whether you’re starting from scratch or need to scale an MVP, our team of experts can help you turn your vision into reality. Don’t wait — take the next step in creating a profitable, scalable Micro SaaS business. Get in Touch with CodeRower Today to discuss your project and explore how we can help you succeed in the SaaS landscape!

[azeez-unv]

Skills that earn money, especially in today's digital and gig economy:

1.Freelance Writing

Platforms: Upwork, Fiverr, Medium, or LinkedIn.

Opportunities: Copywriting, blogging, content creation, technical writing, etc.

Income Potential: As you gain experience and build a portfolio, freelance writers can earn well, especially if you specialize in niche areas like SEO or technical content.

2.Graphic Design

Platforms: Canva, Adobe Photoshop, Adobe Illustrator.

Opportunities: Logo design, social media posts, infographics, and advertising materials.

Income Potential: Platforms like Fiverr and Upwork offer freelance opportunities, while local businesses always need designers.

3.Virtual Assistance

Platforms: Upwork, Freelancer.

Opportunities: Admin support, email management, social media management, and customer service.

Income Potential: You can start small but grow with experience by offering more specialized services like project management or event planning.

4.Web Development

Skills: HTML, CSS, JavaScript, and learning frameworks like WordPress or React.Opportunities: Building websites for local businesses, online shops, and personal brands.

Income Potential: Once you build your portfolio, you can earn both locally and globally through freelancing platforms.

5.Digital Marketing

Skills: SEO, social media marketing, content marketing, and Google Analytics.

Opportunities: Promoting brands, running ad campaigns, and content creation.

Income Potential: Digital marketers are in demand, and many small businesses and startups require marketing services.

6.Affiliate Marketing

Platforms: Amazon Associates, ClickBank, or promoting African-based eCommerce platforms.

Opportunities: Promoting products through content, blogs, or social media.

Income Potential: As your audience grows, commissions from product sales can generate passive income.

7.Translation and Transcription Services

Platforms: Rev, GoTranscript.

Opportunities: Translating documents, transcribing audio and video content, and subtitling.

Income Potential: Depending on your language skills, you can earn from global markets by providing specialized services.

8.Video Editing

Platforms: Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.

Opportunities: Editing YouTube videos, social media content, short films, or even corporate training videos.

Income Potential: Video editors are in high demand, especially for content creators and brands in need of quality video production.

9.Data Entry and Annotation

Platforms: Upwork, Freelancer, Appen.

Opportunities: Working for businesses that need large volumes of data entered or annotated.

Income Potential: Although this is a lower-paying job, it can be a good way to start earning online

.

10.Online Tutoring

Platforms: Chegg, TutorMe, or locally via social media marketing.

Opportunities: Teaching subjects like math, science, or languages.

Income Potential: High demand for qualified tutors, particularly in STEM fields and languages.

11.App Development

Skills: Swift (iOS), Java (Android), or cross-platform development like React Native.

Opportunities: Creating apps for local businesses or developing your own projects.

Income Potential: Once your app gains traction, you can monetize through ads, premium services, or in-app purchases.

12.Dropshipping and E-commerce

Platforms: Shopify, WooCommerce, and AliExpress.

Opportunities: Selling products online without handling inventory.

Income Potential:The key is finding the right products and targeting the right audience. There’s a growing market for unique African crafts, fashion, and wellness products.

13.Social Media Management

Skills: Content creation, community management, and paid advertising.

Opportunities: Managing social media accounts for businesses, influencers, and NGOs.

Income Potential: Social media managers are highly sought after, and many businesses are willing to pay for this service.

14.Mobile Money Agent

Platforms: Airtel, EcoCash, M-Pesa, and other mobile money platforms.

Opportunities: Becoming a mobile money agent in your local community

Income Potential: Transaction fees from sending, receiving, and transferring money can provide a steady income.

15.YouTube Content Creation

Platforms: YouTube.

Opportunities: Creating educational, entertainment, or informative content.

Income Potential: Earnings from ads, sponsorships, and affiliate marketing grow as your channel gains views and subscribers.

These skills can be learned with minimal startup costs, and the internet provides free resources for mastering them. With focus and determination, you can turn these into sustainable income sources.