#lifewithin

[mayamantrin-artist-storyteller]

Waking up to the vibrating aliveness within

[lakelandseo]

Three Irish Small Business Ideas that Could Be US Hits

“Knitting the Islands”, by Miriam Ellis

A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering a shamrock of three ideas I’ve seen taking off in my mother country of Ireland. You may not replicate the exact business model, but do take away the underlying concepts which I strongly believe could succeed in the US. I’ll also point out how you can help luck along with a little creative marketing. Share this article with your team for brainstorming new campaigns, or with anyone in your life who wishes they could start a small business

Finding the "grá"

Ever wondered how to say “I love you” in Irish? One way is "tá grá agam duit" (taw graw ah-gum duts/ditch). It’s not uncommon to hear Irish folk saying they have a "grá" for something when speaking English, and to me, the word not only conveys love but a kind of longing. When people have a "grá" for some really good bread, or a trip to the seaside, or a warm coat they saw in a shop window, it’s what we might call “consumer demand” in American marketing lingo. Pay attention right now, and you may be starting to notice people in the US and elsewhere expressing a special kind of "grá" for a different life. Recently, such a thread stood out to me on Twitter, started by author and founder Dave Gerhardt.

Software, of course, isn’t going anywhere any time soon, and the more we see of the current state of AI chat, the less many analysts are convinced that it’s going to be a major disruptor at present, but what I observe in this tweet and the replies to it is that people are starting to get tired of the one-dimensional confines of too much screen time. Wanting a satisfying local life and community “IRL” is a great "grá" statement. Americans are deeply attached to our tech, but more and more, I’m running across peers talking about having an “analog life”, wishing their kids would become “luddites”, or wondering how an off-grid life would feel for their families. More simply put, many people would like to experience more satisfaction in what is right around them.

This dynamic is, in fact, tailor-made for small business entrepreneurs, so let’s look at these three aspirational concepts to see if you or your clients have got a "grá" tugging at you for any of them.

1. Be about life

Within living memory, it was the mark of respectability to have your little weedless patch of green lawn. You constantly cut the grass to keep it under tight control. You yanked out every dandelion - or worse - poisoned your own nest with herbicides. Think things never change for the better? I hear you, but check out TheIrishGardener because now, instead of rolling out bundles of monocrop sod, the Irish are carpeting the outdoors with native wildflower matts. One dimension isn’t enough anymore - folk want flowers and bees and moths and butterflies and bugs and more of everything alive. Yard by yard, they are reinvigorating essential ecosystems. Clever wildflower seed sellers are now marketing their products like seed matts and seed bombs not just to homeowners but as wedding favors, holiday gifts, classroom projects, and more.

There’s been such a base trend in US marketing in which we try to sell things to our neighbors by scaring them. Our ads are full of guns, screaming, threats, panic, anxiety, and danger and it’s very weird contrasting this with the ads I listen to on Irish media which seem to be largely focused on green energy, eating nice things, and enjoying the arts.

Could your great small business reject fear-and-shock-based marketing and instead hinge on beauty and satisfaction in life? We do have that old adage of drawing more flies with honey than vinegar, and if you can align your business with the very strong yearning for life to be abundant, varied, diverse, interesting, healthy, and fun, I think you’re moving away from the old lifeless lawns to the new thriving garden.

2. Be about locality

There’s only one place you can get real Irish seaweed - from the coasts of the country, of course! WildIrishSeaWeeds.com is one of those rare businesses that has seen the potential in a gift of nature that many might pass by without noticing. Seaweed is practically a miracle - you can eat it, bathe in it, and use it as a very carbon-friendly fertilizer that elders have always sworn by. What was once mainly a snack remembered fondly by children is now becoming a serious green industry in Ireland, and not far from where I live, I see a Californian company testing whether they can latch onto a similar demand in the US.

What is overlooked where you live? Is it something that can only be gotten in your local area? Something people used to love but are forgetting about now? Maybe it’s a local food source that’s starting to disappear because no one is using it anymore, or maybe its a skilled craft like basketmaking in a local style, baking or brewing a regional speciality, knitting or sewing a heritage garment, compounding an old-time remedy. Maybe it’s reviving a tradition that used to anchor your community. Could your great small business idea simply be about reconnecting neighbors with what’s special about where you live…a place that may have started to have vanished in our collective consciousness because the screens are blocking the view?

3. Be about people’s simplest pleasures

Our SEO lives may be consumed with ChatGPT right now, or GA4, or what will happen next on or to Twitter, but Padraic Óg Gallagher is up on the balcony of his restaurant, growing real Irish potatoes for his Boxty House in Dublin. If you’ve never had the luck to eat boxty, it’s a delicious potato cake, beloved enough in Ireland to be the inspiration behind a restaurant that’s seen such success, it was able to open a second location. Boxty is not fancy. It’s something your mother would make you from leftovers, something treasured from childhood, the memory of which warms your very soul.

If we look again at Dave Gerhardt’s Twitter thread, he’s not longing for a yacht, nor a manion, nor a pot of gold. He just wants the simple pleasure you get from “building in your community.” Most of us can be plenty happy with just enough, and rather than creating a business idea around elite luxury, consider what you might offer that actually delivers human contentment to the most people. A basic kitchen good that isn’t made well any more? A handcrafted walking stick? A cozy bookshop, a guided tour for visitors, your grandmother’s pecan pie, a wooden toy, a cloth doll, a sturdy garden implement, a bayberry candle, a regional herbal tea?

The simpler and better quality your idea, the more of a welcome change it could be for customers increasingly expressing fatigue from low-quality, mass-produced, and very limited options. America’s Vermont Country Store has been outstandingly successful in helping people relocate fundamental merchandise they can’t find anymore. Study their approach.

Creative marketing of your small business idea

What can you do to catch the eye of your audience? You’ve probably guessed that I’m going to say that, no matter how small your local business, you’ve got to have a website and local business listings. 30 years ago, I would have said this about the telephone book, and however much we may long for more off-screen time, we’ve got to concede that the web makes it so easy to be found! So yes, publish the best website you can budget for, build out your Google Business Profile and other listings, and invest all you can in learning about digital reputation management. It will help you achieve your goals.

That being said, the room there is beyond the web for creative marketing could fill all the pages of the Book of Kells. If you’re starting out quite small, try these low-tech approaches to getting the word out about your new business idea in your community:

Ask an established business owner to host you as a pop-up shop inside their store, perhaps for tourist season or the holidays.

If you produce enough volume, meet with local shop owners to discover whether your product could win a permanent place on their shelves.

Approach local reporters with the most succinct, newsworthy angle of your business to seek press.

Real-world community message boards still exist in some towns. Use them.

Put a sign outside your house or in the window of your apartment. No room? Ask local officials for permission to put a sign in a vacant lot or on a street corner where you’ve seen other signage posted. Be ready to sell them on how your idea benefits the community.

Research local regulations regarding hanging fliers around town.

Research whether there is an opportunity for you to be included in existing print catalogs. 90 million Americans purchase something from a catalog annually, and even as the Internet has become so established in our lives, catalog shopping has continued to trend upwards.

Found or join a local business organization for brainstorming, networking and cross-selling.

Coordinate with other micro-business entrepreneurs to host a shared party in a local park, acquainting your community with your presence and offerings.

Sponsor local teams, events, and people and be cited for it both on and offline.

If your community still has a local radio station, try to get on it, either with an ad or as a guest, to reach 82.5% of US adults.

If you live in an area favored by tourists, contact the local visitors’ center to see how to get listed in their publications.

Advertise in the mailers and bulletins of local houses of worship and schools.

If what you produce relates to any type of food, music, art, cultural, or local festival, participate in it.

“Little as a wren needs, it must gather it.”

I’m closing today with this famous Irish proverb, because it seems right for this moment in America, where the myth of endless growth and the dangers of an unchecked appetite for luxury have done no favors to the economy or environment our whole people must live in. The Irish phrase, “Cé gur beag díol, caithfidh sé a sholáthar,” has traditionally been used to remind us that even the small wren has to work hard to provide for itself - a scenario every small business owner and local business marketer will easily relate to.

But I’m starting to see a double-meaning in this phrase, and new business trends in Ireland are helping me to see it: a more sustainable way to found a venture may be in asking not how much you want, but how little you actually need to be satisfied. SEOs everywhere already know it’s a best practice to get clients to define what success looks like before a project begins so that all parties can see when a goal has been attained. For most small business owners not seeking to become big business owners, achievement will simply mean something along the lines of being able to pay themselves and their staff enough to have a modest, good life. To me, this recognition matters right now, because most customers are in search of the same thing - having just enough.

Whether it’s through thrifting in Ireland or thrifting in America, re-storing in Drogheda or re-storing in Simi Valley, eating local and organic at Moyleabbey Farm in Kildare or at Waxwing Farm in Washington, or preserving traditional crafts that last on that side of the water or on this, tandem trends are indicative of a search for a simpler, better life. 57% of Americans say they shop small to keep money local, and there is no overstating how much both nearby economics and the global climate benefit from this approach. If you’ve decided 2023 is the year to lean into the new/old ways by starting or marketing small businesses, I’d say the luck may be on your side!

[bfxenon]

Three Irish Small Business Ideas that Could Be US Hits

“Knitting the Islands”, by Miriam Ellis

A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering a shamrock of three ideas I’ve seen taking off in my mother country of Ireland. You may not replicate the exact business model, but do take away the underlying concepts which I strongly believe could succeed in the US. I’ll also point out how you can help luck along with a little creative marketing. Share this article with your team for brainstorming new campaigns, or with anyone in your life who wishes they could start a small business

Finding the "grá"

Ever wondered how to say “I love you” in Irish? One way is "tá grá agam duit" (taw graw ah-gum duts/ditch). It’s not uncommon to hear Irish folk saying they have a "grá" for something when speaking English, and to me, the word not only conveys love but a kind of longing. When people have a "grá" for some really good bread, or a trip to the seaside, or a warm coat they saw in a shop window, it’s what we might call “consumer demand” in American marketing lingo. Pay attention right now, and you may be starting to notice people in the US and elsewhere expressing a special kind of "grá" for a different life. Recently, such a thread stood out to me on Twitter, started by author and founder Dave Gerhardt.

Software, of course, isn’t going anywhere any time soon, and the more we see of the current state of AI chat, the less many analysts are convinced that it’s going to be a major disruptor at present, but what I observe in this tweet and the replies to it is that people are starting to get tired of the one-dimensional confines of too much screen time. Wanting a satisfying local life and community “IRL” is a great "grá" statement. Americans are deeply attached to our tech, but more and more, I’m running across peers talking about having an “analog life”, wishing their kids would become “luddites”, or wondering how an off-grid life would feel for their families. More simply put, many people would like to experience more satisfaction in what is right around them.

This dynamic is, in fact, tailor-made for small business entrepreneurs, so let’s look at these three aspirational concepts to see if you or your clients have got a "grá" tugging at you for any of them.

1. Be about life

Within living memory, it was the mark of respectability to have your little weedless patch of green lawn. You constantly cut the grass to keep it under tight control. You yanked out every dandelion - or worse - poisoned your own nest with herbicides. Think things never change for the better? I hear you, but check out TheIrishGardener because now, instead of rolling out bundles of monocrop sod, the Irish are carpeting the outdoors with native wildflower matts. One dimension isn’t enough anymore - folk want flowers and bees and moths and butterflies and bugs and more of everything alive. Yard by yard, they are reinvigorating essential ecosystems. Clever wildflower seed sellers are now marketing their products like seed matts and seed bombs not just to homeowners but as wedding favors, holiday gifts, classroom projects, and more.

There’s been such a base trend in US marketing in which we try to sell things to our neighbors by scaring them. Our ads are full of guns, screaming, threats, panic, anxiety, and danger and it’s very weird contrasting this with the ads I listen to on Irish media which seem to be largely focused on green energy, eating nice things, and enjoying the arts.

Could your great small business reject fear-and-shock-based marketing and instead hinge on beauty and satisfaction in life? We do have that old adage of drawing more flies with honey than vinegar, and if you can align your business with the very strong yearning for life to be abundant, varied, diverse, interesting, healthy, and fun, I think you’re moving away from the old lifeless lawns to the new thriving garden.

2. Be about locality

There’s only one place you can get real Irish seaweed - from the coasts of the country, of course! WildIrishSeaWeeds.com is one of those rare businesses that has seen the potential in a gift of nature that many might pass by without noticing. Seaweed is practically a miracle - you can eat it, bathe in it, and use it as a very carbon-friendly fertilizer that elders have always sworn by. What was once mainly a snack remembered fondly by children is now becoming a serious green industry in Ireland, and not far from where I live, I see a Californian company testing whether they can latch onto a similar demand in the US.

What is overlooked where you live? Is it something that can only be gotten in your local area? Something people used to love but are forgetting about now? Maybe it’s a local food source that’s starting to disappear because no one is using it anymore, or maybe its a skilled craft like basketmaking in a local style, baking or brewing a regional speciality, knitting or sewing a heritage garment, compounding an old-time remedy. Maybe it’s reviving a tradition that used to anchor your community. Could your great small business idea simply be about reconnecting neighbors with what’s special about where you live…a place that may have started to have vanished in our collective consciousness because the screens are blocking the view?

3. Be about people’s simplest pleasures

Our SEO lives may be consumed with ChatGPT right now, or GA4, or what will happen next on or to Twitter, but Padraic Óg Gallagher is up on the balcony of his restaurant, growing real Irish potatoes for his Boxty House in Dublin. If you’ve never had the luck to eat boxty, it’s a delicious potato cake, beloved enough in Ireland to be the inspiration behind a restaurant that’s seen such success, it was able to open a second location. Boxty is not fancy. It’s something your mother would make you from leftovers, something treasured from childhood, the memory of which warms your very soul.

If we look again at Dave Gerhardt’s Twitter thread, he’s not longing for a yacht, nor a manion, nor a pot of gold. He just wants the simple pleasure you get from “building in your community.” Most of us can be plenty happy with just enough, and rather than creating a business idea around elite luxury, consider what you might offer that actually delivers human contentment to the most people. A basic kitchen good that isn’t made well any more? A handcrafted walking stick? A cozy bookshop, a guided tour for visitors, your grandmother’s pecan pie, a wooden toy, a cloth doll, a sturdy garden implement, a bayberry candle, a regional herbal tea?

The simpler and better quality your idea, the more of a welcome change it could be for customers increasingly expressing fatigue from low-quality, mass-produced, and very limited options. America’s Vermont Country Store has been outstandingly successful in helping people relocate fundamental merchandise they can’t find anymore. Study their approach.

Creative marketing of your small business idea

What can you do to catch the eye of your audience? You’ve probably guessed that I’m going to say that, no matter how small your local business, you’ve got to have a website and local business listings. 30 years ago, I would have said this about the telephone book, and however much we may long for more off-screen time, we’ve got to concede that the web makes it so easy to be found! So yes, publish the best website you can budget for, build out your Google Business Profile and other listings, and invest all you can in learning about digital reputation management. It will help you achieve your goals.

That being said, the room there is beyond the web for creative marketing could fill all the pages of the Book of Kells. If you’re starting out quite small, try these low-tech approaches to getting the word out about your new business idea in your community:

Ask an established business owner to host you as a pop-up shop inside their store, perhaps for tourist season or the holidays.

If you produce enough volume, meet with local shop owners to discover whether your product could win a permanent place on their shelves.

Approach local reporters with the most succinct, newsworthy angle of your business to seek press.

Real-world community message boards still exist in some towns. Use them.

Put a sign outside your house or in the window of your apartment. No room? Ask local officials for permission to put a sign in a vacant lot or on a street corner where you’ve seen other signage posted. Be ready to sell them on how your idea benefits the community.

Research local regulations regarding hanging fliers around town.

Research whether there is an opportunity for you to be included in existing print catalogs. 90 million Americans purchase something from a catalog annually, and even as the Internet has become so established in our lives, catalog shopping has continued to trend upwards.

Found or join a local business organization for brainstorming, networking and cross-selling.

Coordinate with other micro-business entrepreneurs to host a shared party in a local park, acquainting your community with your presence and offerings.

Sponsor local teams, events, and people and be cited for it both on and offline.

If your community still has a local radio station, try to get on it, either with an ad or as a guest, to reach 82.5% of US adults.

If you live in an area favored by tourists, contact the local visitors’ center to see how to get listed in their publications.

Advertise in the mailers and bulletins of local houses of worship and schools.

If what you produce relates to any type of food, music, art, cultural, or local festival, participate in it.

“Little as a wren needs, it must gather it.”

I’m closing today with this famous Irish proverb, because it seems right for this moment in America, where the myth of endless growth and the dangers of an unchecked appetite for luxury have done no favors to the economy or environment our whole people must live in. The Irish phrase, “Cé gur beag díol, caithfidh sé a sholáthar,” has traditionally been used to remind us that even the small wren has to work hard to provide for itself - a scenario every small business owner and local business marketer will easily relate to.

But I’m starting to see a double-meaning in this phrase, and new business trends in Ireland are helping me to see it: a more sustainable way to found a venture may be in asking not how much you want, but how little you actually need to be satisfied. SEOs everywhere already know it’s a best practice to get clients to define what success looks like before a project begins so that all parties can see when a goal has been attained. For most small business owners not seeking to become big business owners, achievement will simply mean something along the lines of being able to pay themselves and their staff enough to have a modest, good life. To me, this recognition matters right now, because most customers are in search of the same thing - having just enough.

Whether it’s through thrifting in Ireland or thrifting in America, re-storing in Drogheda or re-storing in Simi Valley, eating local and organic at Moyleabbey Farm in Kildare or at Waxwing Farm in Washington, or preserving traditional crafts that last on that side of the water or on this, tandem trends are indicative of a search for a simpler, better life. 57% of Americans say they shop small to keep money local, and there is no overstating how much both nearby economics and the global climate benefit from this approach. If you’ve decided 2023 is the year to lean into the new/old ways by starting or marketing small businesses, I’d say the luck may be on your side!

[awutar]

Sofia Reyes' 5 bikinis that raised the temperature in networks

Sofia Reyes’ 5 bikinis that raised the temperature in networks

the mexican singer Sofia Reyes has won the hearts of the public through her music, charisma and beauty, qualities that have also earned her amass a number of followers on Instagram that amounts to 3 million. From her profile, the interpreter of “1, 2, 3” is not limited to publishing content related to her professional projects, since she also ventures to share postcards of his private lifewithin…

[elayagaia]

My Sacred Pregnancy art 🌹 for the future Mamas, for gifting to a Mama, for a Mama about to give birth... Or at the beginning of the pregnancy.... I painted this whilst being pregnant ✨ it is filled with some of the emotions, spiritual connections of that special intense sacred time when his presence(my son's presence was filling my whole being)... In the shop, for this art as with other artwork you will see there are several choices of light and sizes 🌠 With love and light! #elayamagic #spiritualartist #sacredmotherhoodart #sacredpregnancy #pregnancyart #sacredlife #wingsoflight #goddessart #etsyshop #foruturemama #motherhood #givingbirth #lifewithin #oceansoflife https://www.instagram.com/p/CTvRTVMoLn5/?utm_medium=tumblr

[coachcharles]

Find your best within and give the best version of it daily. That is how champions are made. #unleashyourself #lifewithin #wakethegiant #fitnessmotivation #inspiredaily #charleseromosele #fightback https://www.instagram.com/p/CRif0C4FJgD/?utm_medium=tumblr

[rajx1234-blog]

#yellowpepper #yellowfruit #yellow #creationwithin #wonderfulnature #lifewithin #developmentpostripenfruit #creation #postlife #fruitwithinfruit #newlifewithinlife #beatinginside #पीले_मिर्च_के_अंदर_का_जीवन #फल_के _अंदर_फल_का_सृजन (at Moti Bagh) https://www.instagram.com/p/CJ2uaeUDoR5/?igshid=1x6fxzxacn09

[drannafs]

#mistsoftime #lifewithin #view from my #window is a snapshot of #timeinspace #season of #trigramgen #DrAnnaMarkovicPlestovic #allthingsfengshui (at Anna's Reality) https://www.instagram.com/p/B7WBfqJBFHq/?igshid=ui9f4rrs1e94

[morningstar1914-blog]

Only by yielding to the mind, the will of the life within, can the change take place. The caterpillar instinctively knows this and lets nature have its way. Only man rebels, interferes and interposes his own will and his own ideas. But when the Holy Spirit is born in him, the beginning of a change takes place in his nature; and when the spiritual man grows to maturity, the Christ, a Son of God emerges from the cocoon of the personality and its cloak of protection is cast off. – Paper No. 44 (Prove Me Now, Saith The Lord) by Anonymous (JSB)

https://www.suncenterimpersonallifeteachings.org/downloads.html

[heatherslivingart]

Still swimmin inside before he reaches the ocean! 🚼🌊 A baby not only fills your belly, but your heart as well!! ❤️ congrats to your journey @naturesnikki .. @heatherslivingart loves YOU!! Now times two!! Lol.. ❤️💙 #babyontheway #babylove #cherishedmoments #sunrise #maternityshoot #bellylove #bellyart #ocean #sillhouette #sillhouette #beautiful #goddess #honor #pregnancy #life #miracle #professional #heatherslivingart #heatheraguilera #mygirl #love #lifewithin #friendship

[ntensefit]

Your Mind and Body are Here to Serve the Life Within. But we're at a point where the Life within is Enslaved to your Mind and Body. This is a Complete Distortion of Being and Kids Know and Show us this Daily. Listen its 2 minutes. Link Above?👆🏿👆🏿👆🏿#mindfulness #mindbodybreath #spirit #lifewithin #life #share #love #relationship #communicate #talk #discuss #cuddle #kids #consciousparrenting #yoga #feel #emotions #drama #rational #think #reason (at Charlotte, North Carolina) https://www.instagram.com/p/By5ZuOagVkw/?igshid=gkmr6mf1sine

[urbancowboys]

Just a couple of London’s finest in a snap, shared with a couple folks on the gram.. #lifewithin (at Tower Bridge)

[black-poet-boy]

We came here to have fun. And I mean delicious fun. We came here on an adventure worthy of our presence. We came here to remember more than just what we met here. We have the responsibility to free ourselves from a life painted with colours others choose.

On a personal note, I know that my life is for creating, inspiring and elevating. I achieve this through tapping into the deep aquifer inside my core. I create, inspire and elevate with wild abandon because I am giving to others what I give myself. This is fun a billion times over.

I am not afraid to have fun. And fun comes in a plethora of forms, ways shapes and sizes. Allowing ourselves to BE is a rewarding gift to give the world. Especially as the way the world looks right now, it's so important to grasp the gravity of BEing our authentic Self. Spirit is fun. Remove the sombre image of rigidity, sourness and joykill that has been attributed to the Spirit. All of nature is at play. Taking life too seriously is a recipe for limited living.

It's always time to enjoy life, laugh with life, dance with life, eat with life, make love with life, entertain with life, relate with life and be with life. This is the ultimate truth we came to share in the world.

Fear will never give what love and joy are. Life is really easy when seen through the lens of fun. Children know this. When did we forget?

As my sense of power increases, my fear about life increases.

Risk really means faith. Do you deserve to have fun in life?

©zari olawale 2019

#blackpoetboy #actsoffaith #iyanlavanzant #fulllife #fun #lifewithin #lifeiseasy #risk #riseup #faith

[heatherslivingart]

Sea Turtle Mandala Baby Blessing for this Brazilian Beauty! #seaturtle #mandala #celebrate #pregnancy #waves #blue #ocean #sacred #lifewithin #nautilus #beachlife #mermaidmommy #photography #maternityphotography #artist #heatheraguilera #heatherslivingart #oneness #lovelife #gratefulgifts #singyoursong

[hkdonpromotions]

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