#lh mission44

[heartsoftruth]

“There were many people that said, you know, parents of other racing drivers said: ‘'There’s no way you're ever going to be a Formula 1 driver. There’s no way you're going to be there, ‘cause there’s no other black people there.'”

“There was even teachers that told me: ‘There’s no way you're ever gonna succeed. You’re never gonna achieve nothing' and it was a very gruelling time."

"Schooling was the worst period of time for me."

[heartsoftruth]

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[wejustvibing]

also this quote from LH:

Yes, the project (Mission44) is even here this weekend. We are going to have a group of children here. They will be at the race track, I want to show them a possible reality, which they can achieve too.

I want to bring Mission44 to Brazil, working with schools, it’s a dream I have. It's in our planning. It's just that we need a lot of time to create and establish Mission44 in England, to do things the right way and to climb one step at a time. And now we want to expand to North America, Brazil and Africa. But we have a plan, we want to put it into practice within two years.

[georgegraphys]

I don’t think Elkann made this decision level-headed. He had one chance to sign very good driver who was being ‘let go’. He might have promised LH a ton of money for a lot, but at the end of the day he might have had some financial audit or something if he had reconsidered his big investment, either on a personal or from the business level. Also, didn’t he promise to be implicated in mission44? So that should be a couple of more money on top of LH salary.

If this decision with hp as a title sponsor came about, then my guess is that he will not sponsor LH ventures only by his money or his business, he might find other people to do so, or backtrack his promises altogether… which we cannot predict. There is also the talk of their contract, like how many years did they promise to sponsor, how much money, the salary after the first year, and so on and so forth… it’s a shit ton of business talks and contract drafting that at some point will come out… cannot wait to see how long they plan on contributing!

There have been a few people saying that as a brand ambasaador, lh will bring new customers and all that yada yada, but I don’t think they know what they’re talking about. A ferrari is well worth over a couple of thousands, so the spike in sales does not depend entirely on him, but with this we go into other depths of the discussion about microeconomics. It’s a difference between a ferrari and a mercedes after all. And both are not renaults cheap. Do you think his presence will change anything for ferrari? apart from the money spent on him

Warning: Opinionated.

The details about his contracts and everything... That is something only time could tell and maybe as we go, both of them will drop a few details. Or probably when they piss each other off, a blunder will happen and we might get more details about it. So far we haven't hear any of LH and Ferrari/JE. Of course, Ferrari/JE will not pay for everything +/- 200M investment and 100M salary is TOO MUCH. From a business standpoint, they could afford it but it is simply too much of a loss so they had to acquire title sponsors maybe.

I believe, whether it's GR or LH or CL or CS or any other driver that one day might get signed to be an ambassador to a car company, they will not bring anything significant to the valuations. Ferrari, Mercedes, McLaren, Audi, BMW, Porsche, Lamborghini, etc are brands that have established their branding for years, decades or even hundreds of year like Merc and Ferrari. They are brands that does not need any individual to represent them as their brands as their brands have represented themselves as it is. Whoever they hired, anyone, will not affect anything or add anything. A small amount? Yes but 0.0001%. The least they could add are following, engagement, marketability, etc. But for them to add on the sales? To add on the overall popularity around the world? No. Why? Because in the end, Formula One fans are just a small percentage of their overall market. Really small. How much F1 fans can REALLY afford a Ferrari or Mercedes irl? Not much.

People might say "Oh Ari but look at those clothing brands that have Kpop idols as ambassadors! Their sales increased" That was fashion. It is nothing compared to a car. You can walk into a random Dior store and buy 20 of their items and could still store them somewhere in your house. But if you buy 20 Mercedes or Ferraris, where do you put them? How do you do the maintenance? This part differentiates between cars and other fields like fashion. Every field has a different role for the ambassadors. Car ambassadors do not have the same influence as fashion ambassadors. Sometimes they are just there as the face. But not bring any impact. They are just there not to ADD anything but sometimes just to ENHANCE or HIGHLIGHT a certain part that the company wants to highlight about their car. For example, George with AMG C 63 S E Performance. He is driver number 63 and an F1 driver. He fits to promote a Mercedes AMG 63 line up car because he's an F1 driver and he's promoting an F1 based car. Did the sales go up because of him? I don't think so because customers don't give a flying fuck on whose modelling. They look at the specification. They don't care about who is promoting and who isn't no matter how great the ambassador is.

My conclusion is No. LH will not add anything to Ferrari as a car brand. Ferrari has established its solid branding for a really long time and that will never change just for a guy who has won the world championship 7x being their ambassador (not even sure if the contract is there). The role of an ambassador for different products differs. In the automotive field, they are just there to enhance and highlight the car's aesthetical promotion not change anything, pitch in design ideas or others. They are just there to be the pretty models. Even if barely anyone cared about it when it comes to buying the car itself. Mercedes and Ferrari target different rich people's niches. But one thing for sure is that they don't expect the existence of someone to boost the sales of their own car as they are THE brand itself. They don't need anyone's name. Brand ambassadors are just the cherry on top for these big car brands. Not the determinant of a car sales. I am not a hater but i'm simply speaking facts that NO ONE, no ambassador, will be able to do such things as 'boost' the sales or 'add' something or 'change' something. Brand ambassadors are employed by the company, they have ZERO autonomy to make some changes or to add something. Whether it's LH or whoever it is, this fact stays the same. Ferrari is Ferrari because they're Ferrari, they simply do not owe it to anyone nor will they allow anyone to add even a spark of change to their brand. Why? They are very proud of their legacy. Nothing touches or matches their legacy.

So will he add something...

Finance wise? No.

Branding wise? Little but not significant. Ferrari will always be remembered as Ferrari. Not by someone's name.

[teamroscoes]

@.mercedesamgf1 Marking the #MonacoGP with a special helmet. 💜

Inspired by Lewis' favourite crystal, amethyst, artist @.DanielArsham has reimagined LH’s helmet as an archaeological relic. 🤩

A counterpart art sculpture will be sold with all proceeds benefitting Lewis' foundation @.mission44 💪

[heartsoftruth]

GOAT ON AND OFF TRACK.

[heartsoftruth]

Lewis at a Mission44 inauguration dinner event last week

[heartsoftruth]

[heartsoftruth]

Lewis Hamilton explains his mission to transform the lives of young people from underserved communities in the world of motorsport. 🙌

[heartsoftruth]

🇺🇲 Yesterday, we welcomed 50 young people from Austin to @cota_official, for a behind-the-scenes look into the exciting world of STEM and motorsport.

The day started with the group designing their own @f1 cars, and a special visit from Mission 44 founder, @lewishamilton, who checked out their creations and shared some words of inspiration 💥

Next, we headed trackside to explore the F1 paddock and @pirelli_motorsport tyre fitting zone, before taking part in a track-building challenge at @hotwheelsofficial’s ‘Challenge Accepted’ workshop.

Thank you to all our partners who helped make it such an incredible day 💜 @ann_richards_school_foundation @code2college @makeitcenter.acc | MISSION44

[heartsoftruth]

@teachfirstuk: Representation in teaching matters.⁣ ⁣ Teach First and @mission44 are working together to recruit more Black STEM teachers in England, helping to increase representation within the classroom and inspire the next generation of STEM professionals.⁣ ⁣ Right now, England's teaching workforce has a serious diversity problem. Some pupils are never taught by a single Black teacher. In fact, only 2.6% of classroom teachers in state-funded schools are from Black backgrounds. It’s time to address this racial imbalance.⁣ ⁣ Sir @lewishamilton, founder of Mission 44, recently met the pupils of Kingsford Community School where he got the chance to take part in science lessons to highlight the magic of STEM subjects. He also spoke with the school’s headteacher, Joan Deslandes OBE, about the importance of diversity in teaching.⁣ ⁣ Andrea, a Year 11 pupil at the school, said: “Having teachers from ethnic minority backgrounds gives me a goal. I’ve always wanted to achieve a lot in STEM. So seeing someone at that level, who’s probably taken similar steps to where I’m at now, inspires me to do more. Knowing that they’ve worked hard to get experience they need for their career motivates me to do well in school.”⁣ ⁣ Find out more about how to apply for the Teach First Training Programme and inspire pupils who need role models like you to free their potential – just tap on the link in our bio.

[heartsoftruth]