#lead generation India

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[leadgenerationservicesinindiaa]

Revolutionizing Lead Generation: Call2Customer’s Cutting-Edge Call Centre Services

In the digital age, where customer interactions increasingly happen online, the role of a robust call centre in lead generation cannot be overstated. Call2Customer (C2C) is at the forefront of this transformation, offering state-of-the-art call centre services that revolutionize the way businesses generate and nurture leads. In this blog, we explore how C2C's innovative approach sets a new standard in the industry.

The Importance of Lead Generation

Lead generation is the lifeblood of any business. It involves identifying potential customers (leads) and nurturing them until they are ready to make a purchase. Effective lead generation requires a strategic blend of marketing and sales efforts, and this is where Call2Customer excels. Our call centre services are designed to bridge the gap between businesses and their potential customers, ensuring a seamless transition from interest to conversion.

Personalized Customer Engagement

At Call2Customer, we believe in the power of personalized engagement. Every interaction is an opportunity to build a relationship with a potential customer. Our highly trained call centre agents use advanced CRM tools to access detailed customer profiles, enabling them to tailor their approach to each individual. This level of personalization not only enhances the customer experience but also significantly increases the chances of conversion.

Advanced Technology Integration

Incorporating cutting-edge technology is a hallmark of C2C's lead generation services. We leverage the latest in AI and machine learning to analyze customer data and predict buying behaviors. This allows our agents to prioritize leads more effectively, focusing their efforts on those most likely to convert. Additionally, our automated dialing systems and AI-driven chatbots ensure that no lead is left unattended, optimizing the efficiency of our operations.

Multichannel Outreach

In today's interconnected world, relying on a single communication channel is insufficient. Call2Customer's lead generation strategy includes a comprehensive multichannel outreach program. We engage with potential customers through phone calls, emails, social media, and live chats. This omnichannel approach ensures that we reach leads where they are most comfortable, increasing engagement and conversion rates.

Quality Over Quantity

While generating a high volume of leads is important, the quality of those leads is paramount. At C2C, we focus on generating high-quality leads that are more likely to result in sales. Our rigorous lead qualification process involves detailed criteria to assess the viability of each lead, ensuring that our clients’ sales teams are provided with prospects who have genuine interest and purchasing potential.

Data-Driven Decision Making

Data is at the core of C2C's lead generation services. We use sophisticated analytics tools to track and measure the performance of our campaigns. This data-driven approach allows us to continuously refine our strategies, improving efficiency and effectiveness. By analyzing key metrics such as conversion rates, customer engagement, and lead source performance, we can make informed decisions that drive better results for our clients.

Scalability and Flexibility

One of the standout features of Call2Customer's services is their scalability. Whether you're a small business looking to grow or a large corporation seeking to expand your market reach, our services can be tailored to meet your needs. We offer flexible solutions that can be scaled up or down based on your business requirements, ensuring that you get the most value from your investment.

Expertise Across Industries

With years of experience across various industries, Call2Customer has developed a deep understanding of the unique challenges and opportunities in different markets. Our expertise spans sectors such as finance, healthcare, technology, retail, and more. This diverse experience allows us to craft customized lead generation strategies that resonate with target audiences, regardless of the industry.

Conclusion

In a competitive business landscape, having a reliable partner for lead generation is crucial. Call2Customer's call centre services offer a perfect blend of advanced technology, personalized engagement, and data-driven strategies. Our commitment to quality, scalability, and industry expertise makes us the go-to choice for businesses looking to enhance their lead generation efforts. Partner with C2C and unlock the full potential of your customer acquisition strategy.

[local-limebug]

india denied an international investigation into pahalgam and has been unrelentlessly attacking pakistan over it. they have bombed multiple civilian areas without offering any unbiased proof of pakistan being behind this even though pakistan offered for an unbiased 3rd party to investigate pahalgam.

i know modi supporters are propaganda fed idiots who think every pakistani man, woman, and child is a terrorist, but in 50 years, let it be remembered who really started this war, because currently, only one country seems to be pushing for it and it's india.

india is the one attacking civilians without any proof that pakistan was behind pahalgam. if anyone's acting like a terrorist here, it's the indian military, trying to kill innocent people with no proof.

and don't take this as me being a pakistani nationalist and supporting our military or our country or the war, because i don't. this is solely about remembering just who is so devoted to escalating this and why.

it's modi, trying to cling onto power just a little bit longer, and in doing so, turning india into a hindu fascist state chock full with false news and propaganda.

[fatehbaz]

[T]he Dutch Republic, like its successor the Kingdom of the Netherlands, [...] throughout the early modern period had an advanced maritime [trading, exports] and (financial) service [banking, insurance] sector. Moreover, Dutch involvement in Atlantic slavery stretched over two and a half centuries. [...] Carefully estimating the scope of all the activities involved in moving, processing and retailing the goods derived from the forced labour performed by the enslaved in the Atlantic world [...] [shows] more clearly in what ways the gains from slavery percolated through the Dutch economy. [...] [This web] connected them [...] to the enslaved in Suriname and other Dutch colonies, as well as in non-Dutch colonies such as Saint Domingue [Haiti], which was one of the main suppliers of slave-produced goods to the Dutch economy until the enslaved revolted in 1791 and brought an end to the trade. [...] A significant part of the eighteenth-century Dutch elite was actively engaged in financing, insuring, organising and enabling the slave system, and drew much wealth from it. [...] [A] staggering 19% (expressed in value) of the Dutch Republic's trade in 1770 consisted of Atlantic slave-produced goods such as sugar, coffee, or indigo [...].

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One point that deserves considerable emphasis is that [this slave-based Dutch wealth] [...] did not just depend on the increasing output of the Dutch Atlantic slave colonies. By 1770, the Dutch imported over fl.8 million worth of sugar and coffee from French ports. [...] [T]hese [...] routes successfully linked the Dutch trade sector to the massive expansion of slavery in Saint Domingue [the French colony of Haiti], which continued until the early 1790s when the revolution of the enslaved on the French part of that island ended slavery.

Before that time, Dutch sugar mills processed tens of millions of pounds of sugar from the French Caribbean, which were then exported over the Rhine and through the Sound to the German and Eastern European ‘slavery hinterlands’.

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Coffee and indigo flowed through the Dutch Republic via the same trans-imperial routes, while the Dutch also imported tobacco produced by slaves in the British colonies, [and] gold and tobacco produced [by slaves] in Brazil [...]. The value of all the different components of slave-based trade combined amounted to a sum of fl.57.3 million, more than 23% of all the Dutch trade in 1770. [...] However, trade statistics alone cannot answer the question about the weight of this sector within the economy. [...] 1770 was a peak year for the issuing of new plantation loans [...] [T]he main processing industry that was fully based on slave-produced goods was the Holland-based sugar industry [...]. It has been estimated that in 1770 Amsterdam alone housed 110 refineries, out of a total of 150 refineries in the province of Holland. These processed approximately 50 million pounds of raw sugar per year, employing over 4,000 workers. [...] [I]n the four decades from 1738 to 1779, the slave-based contribution to GDP alone grew by fl.20.5 million, thus contributing almost 40% of all growth generated in the economy of Holland in this period. [...]

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These [slave-based Dutch commodity] chains ran from [the plantation itself, through maritime trade, through commodity processing sites like sugar refineries, through export of these goods] [...] and from there to European metropoles and hinterlands that in the eighteenth century became mass consumers of slave-produced goods such as sugar and coffee. These chains tied the Dutch economy to slave-based production in Suriname and other Dutch colonies, but also to the plantation complexes of other European powers, most crucially the French in Saint Domingue, as the Dutch became major importers and processers of French coffee and sugar that they then redistributed to Northern and Central Europe. [...]

The explosive growth of production on slave plantations in the Dutch Guianas, combined with the international boom in coffee and sugar consumption, ensured that consistently high proportions (19% in 1770) of commodities entering and exiting Dutch harbors were produced on Atlantic slave plantations. [...] The Dutch economy profited from this Atlantic boom both as direct supplier of slave-produced goods [from slave plantations in the Dutch Guianas, from Dutch processing of sugar from slave plantations in French Haiti] and as intermediary [physically exporting sugar and coffee] between the Atlantic slave complexes of other European powers and the Northern and Central European hinterland.

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Text above by: Pepijn Brandon and Ulbe Bosma. "Slavery and the Dutch economy, 1750-1800". Slavery & Abolition Volume 42 (2021), Issue 1. Published online 28 February 2021. DOI at: doi dot org slash 10.1080/01440396 . 2021. 1860464 [Text within brackets added by me for clarity and context. Bold emphasis and some paragraph breaks/contractions added by me. Presented here for commentary, teaching, criticism.]

[theglobalassociates3366]

Mastering B2B Sales: Your Essential Guide to 20 Proven Strategies and Tactics for 2025

The B2B sales landscape is transforming rapidly, driven by advancements in technology, changing buyer behavior, and heightened competition. As businesses gear up for 2025, the focus must shift to a more strategic, data-driven, and customer-centric approach to achieve sustainable growth. Below, we delve into 20 essential strategies and tactics that every B2B company should adopt to refine their sales processes and thrive in the ever-evolving market.

1. Personalized Customer Engagement

In today’s competitive environment, personalization is no longer optional—it’s essential. Tailor your messaging to address specific customer pain points and needs. Use CRM platforms to track interactions, preferences, and behavioral data, ensuring every touchpoint feels meaningful and relevant.

2. Adopt AI and Automation

Artificial intelligence and automation tools are transforming how B2B sales teams operate. From chatbots handling initial inquiries to AI-driven analytics predicting customer needs, these technologies streamline workflows, improve efficiency, and help prioritize leads for better conversion rates.

3. Focus on B2B Lead Generation in India

With India’s growing economy and increasing demand for B2B services, it’s a hotspot for lead generation. Companies like The Global Associates specialize in capturing high-quality leads in this region, enabling businesses to tap into one of the world’s fastest-growing markets. Invest in localized marketing campaigns, and utilize platforms like LinkedIn and Google Ads to target decision-makers effectively.

4. Implement Account-Based Marketing (ABM)

ABM is a powerful strategy where marketing and sales teams work collaboratively to target high-value accounts. Instead of casting a wide net, focus your resources on a select group of prospects, delivering customized campaigns that directly address their specific needs.

5. Enhance Your Digital Presence

Your online presence is often the first impression potential clients have of your business. Ensure your website is optimized for SEO, mobile-friendly, and offers a seamless user experience. Regularly update blogs, whitepapers, and case studies that demonstrate your expertise and add value to your audience.

6. Develop Multi-Channel Outreach

Gone are the days when email alone could drive sales. Today’s B2B buyers expect communication across multiple channels, including email, phone, social media, and even in-person meetings. A well-coordinated outreach strategy ensures you’re reaching prospects wherever they are most active.

7. Invest in Value-Driven Content

Content is the backbone of B2B marketing. Create in-depth whitepapers, blogs, videos, and case studies that address the challenges your prospects face. Use content as a tool to educate and build trust, positioning your business as a thought leader in your industry.

8. Strengthen Sales Enablement

Empower your sales team with the tools, resources, and training they need to succeed. This includes access to up-to-date product information, buyer personas, and data-driven insights that can help them tailor their pitch to individual prospects.

9. Leverage Data Analytics

Incorporate data-driven insights into every stage of your sales funnel. Use analytics tools to track customer behavior, identify trends, and refine your strategies. This approach ensures you’re always making informed decisions that drive results.

10. Collaborate with Strategic Partners

Partnering with complementary businesses can open doors to new opportunities. For instance, a software provider could partner with a consulting firm to offer bundled services, creating value for both companies and their customers.

11. Focus on Customer Retention

It’s often said that retaining a customer is more cost-effective than acquiring a new one. Implement loyalty programs, provide excellent post-sale support, and continuously engage with your existing customers to ensure they remain loyal advocates for your brand.

12. Harness the Power of Video Marketing

Video content is increasingly becoming a preferred medium for B2B buyers. Use explainer videos, product demos, and client testimonials to engage prospects and communicate your value proposition effectively.

13. Encourage Referrals

Happy customers can become your best brand ambassadors. Develop a referral program that incentivizes your existing clients to recommend your services to their network.

14. Monitor Competitors

Keeping a close eye on your competitors can provide valuable insights. Identify what’s working for them and where they might be falling short. Use this information to refine your strategies and gain a competitive edge.

15. Expand Internationally

If your business hasn’t explored international markets yet, 2025 might be the year to do so. Develop localized strategies to address the specific needs and cultural preferences of global audiences.

16. Use Social Proof to Build Credibility

Social proof, such as client testimonials, success stories, and case studies, plays a crucial role in establishing trust. Showcase these prominently on your website and marketing materials to demonstrate your capabilities.

17. Align Sales and Marketing Teams

Silos between sales and marketing teams can hinder your growth. Align their goals and encourage collaboration to create a seamless journey from lead generation to conversion.

18. Host Webinars and Events

Webinars and events are excellent ways to educate your audience, showcase your expertise, and generate new leads. Offer valuable insights during these sessions to leave a lasting impression on your prospects.

19. Optimize Pricing Strategies

Your pricing strategy should cater to different customer segments. Offer tiered packages, volume discounts, or subscription models to accommodate varying budgets and requirements.

20. Partner with Industry Experts

Collaborate with B2B sales and lead generation experts like The Global Associates. With a proven track record of delivering high-quality leads and helping businesses achieve their sales goals, partnering with such firms ensures your strategy is backed by experience and expertise.

Final Thoughts

The future of B2B sales lies in leveraging technology, focusing on customer-centric strategies, and optimizing lead generation efforts in emerging markets like India. By adopting these 20 essential tactics, businesses can stay ahead of the curve, driving both growth and profitability in 2025.

Would you like a tailored approach to integrate these strategies into your business? Collaborate with The Global Associates to unlock the full potential of your B2B sales strategy.

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[technians-blog]

Scale Faster, Spend Smarter: Work With The Best PPC Company In India

Looking to scale your business without wasting your advertising budget? It’s time to stop guessing and start growing—with help from the Best PPC Company in India. In the competitive world of digital marketing, smart businesses aren’t just spending money; they’re investing it where it matters most—PPC Advertising Services that deliver instant, trackable, and scalable results.

Why PPC Is the Smartest Investment You’ll Make This Year

While SEO and social media are valuable for long-term growth, PPC (Pay-Per-Click) is your shortcut to instant visibility. Whether you're launching a new product, entering a new market, or just want to beat your competitors to the top of the search page, PPC is the tool that gets you there.

But here’s the catch—only a strategically built and expertly managed campaign can truly give you the ROI you’re hoping for. That’s why more brands are turning to the Best PPC Companies in India to take full control of their advertising game.

What Sets the Best PPC Company in India Apart?

Any agency can run ads. But the best? They deliver performance. Here's how:

Laser-Targeted Campaigns: No more wasted clicks. You reach only the audience that matters.

Live Data Dashboards: Watch your performance in real-time—no fluff, no waiting.

Ad Copy that Converts: Creative + strategy = more clicks, more customers.

Advanced Tools & Tactics: From keyword bidding to audience segmentation, everything is optimized for ROI.

Budget That Works Harder: Get the most out of every rupee you spend.

With professional PPC Advertising Services, your business isn’t just another ad on the internet—it’s a powerful magnet for your ideal customers.

Unlocking ROI with Strategic PPC Advertising Services

Great PPC goes beyond setting up campaigns—it’s a full-service solution that covers:

In-depth Keyword Research: Find what your customers are searching for—and bid smartly.

Engaging Ad Creation: High-impact visuals and compelling messages that drive clicks.

Landing Page Optimization: Where users land determines if they convert. Top PPC firms ensure your landing pages work as hard as your ads.

Bid Strategy & Budget Management: Let the experts handle bidding wars—so you always stay competitive.

A/B Testing: Because what works today may not work tomorrow. Continuous testing = consistent results.

By choosing expert PPC Advertising Services, you’re choosing data-backed marketing that evolves as your business grows.

Why Indian PPC Agencies Are Leading the Game

India has emerged as a global powerhouse in the digital marketing space. The Best PPC Company in India doesn’t just offer cost-effective services—they bring a blend of creativity, analytics, and technical expertise that rivals agencies worldwide.

Here’s what makes Indian PPC agencies unique:

Global campaign experience at a fraction of the cost.

Strong English communication skills.

Deep understanding of both domestic and international markets.

Flexibility and faster turnaround times.

For startups and established enterprises alike, hiring a PPC partner from India is a smart, scalable, and strategic choice.

Real Results, Real Fast

Unlike SEO which takes months, PPC delivers results within days—even hours. Whether you want:

More leads

More sales

More app downloads

More website visits

the right PPC Advertising Services make it happen fast, and make it trackable. Every click, every conversion, every rupee—you see exactly where it’s going.

What to Look for in Your PPC Partner

Not all PPC agencies are created equal. Here’s how to spot the best:

Proven Track Record: Case studies and testimonials that show consistent success.

Certified Teams: Google Ads certified experts who know the tools inside-out.

End-to-End Service: From planning to reporting, all under one roof.

Transparent Pricing: No hidden fees. Just a clear value.

Ongoing Optimization: Your campaigns are constantly refined—not just set and forgotten.

Conclusion

Choosing the Best PPC Company in India can be a game-changer for your business growth. With expert PPC Advertising Services, you get more than just clicks—you gain a strategic partner who helps you convert traffic into tangible results. Whether you want to boost sales, increase brand visibility, or generate quality leads, professional PPC management ensures your budget is spent efficiently and effectively. In today’s competitive digital landscape, relying on guesswork is no longer an option. The right PPC partner combines data-driven insights, creative ad strategies, and continuous optimization to deliver measurable ROI. So, if you’re serious about scaling your business quickly and smartly, partnering with the Best PPC Company in India for comprehensive PPC Advertising Services is your surest path to success.

[wishgeekstechserve]

Hire the Best Digital Marketing Agency in India for Targeted Online Campaigns and Lead Generation: Wish Geeks Techserve

In today’s fast-paced digital world, your business needs more than just a website—it needs targeted online campaigns that drive real leads, conversions, and growth. That’s where the best digital marketing agency in India steps in. Whether you’re a startup, SME, or established enterprise, partnering with a result-driven digital marketing company can unlock new levels of visibility and revenue.

[quiksale]

India's Top Lead Generation Website

Use the best lead magnet in India to boost your sales pipeline.

Why Choose It: Reach, dependability, and return on investment are all combined in India's top lead generation website.

Key attributes:

Smart Matching: AI-powered algorithms match you with clients who are prepared to make a purchase.

Real-time notifications: Don't miss a trending question—answer right away.

Campaign optimization and conversion rate tracking are possible with performance dashboards.

Discover a seamless journey from discovery to choice.

“Lead the market—one click at a time!”

Join the Elite Elevate your lead game. Join Quiksale—India’s Free business listing website in India.  📧 info@quiksale.in | 📞 +91 8151818184

[magicclickz]

B2B Business Name Ideas That Instantly Sound Successful

Explore powerful B2B business name ideas that sound professional, credible, and set your brand up for instant success.

[exportersway0]

https://exportersway.com/

Connect with Top B2B Exporters and ExportersWay!

If you need dependable B2B exporters you should search here. The B2B platform ExportersWay functions as a top B2B connection point that links world market buyers with dependable Indian exporters. Your business expansion starts by finding wholesale suppliers through ExportersWay.

[b2bsalesleadgeneration]

6 Powerful B2B Sales Lead Generation Challenges & Tips

6 Powerful B2B Sales Lead Generation Challenges & Tips

Today’s tough business sce­ne needs top-notch le­ads to keep growing and stay ahead. B2B groups know that cre­ating leads is key to doing well. But, this can bring big proble­ms. Spotting the right people to aim for and making smooth follow-up move­s are tough. These parts of making le­ads can use up lots of energy and hours.

This is where professional B2B lead generation services In India come into play. These specialized services address key obstacles, helping businesses streamline their efforts and achieve measurable results. Let’s dive into the primary challenges that businesses face in lead generation and how professional services resolve them effectively.

Overloade­d With Tasks: The Issue: Finding good clients is a big job. You ne­ed time to find them, talk to the­m, and turn them into customers. For many companies, doing all this and running the­ company too is too much.

The Fix: It can do the work for you. The­y use cool tools and good plans to find and qualify leads fast. This lets companie­s focus on making deals and helping clients. With a te­am looking after leads, companies can work be­tter without messing up lead quality.

Working With Bad Le­ads: The Issue: A usual problem in B2B Lead Generation Services is getting bad le­ads. If you don’t target right, you waste money on pe­ople who won’t buy. Targeting wrong can also hurt your image by se­eming like spam.

The Fix: Le­ad generation pros know the ide­al client for different busine­sses. They use smart analytics, se­gmentation, and personalized talk to match le­ads with what the company sells. These­ services use data to talk dire­ctly to decision-makers, cutting out the use of less stuff and making sure only good leads ge­t to sales teams.

Too many leads to Manage­: The Issue: When companie­s grow, they need more­ leads. Looking after a lot of leads and ke­eping the quality high can stress te­ams, especially if they don’t have­ the right tools or know-how.

The Fix: B2B Lead Generation Services can handle­ more leads. Whethe­r a company needs a lot of leads for a campaign or just a ste­ady flow, these service­s can change to meet the­ need. They use­ big networks, AI tools, and proven methods to handle­ more leads without losing quality. Read more here about Essential Tools You Need for Success in Lead Generation.

Tech Change­s Fast: The Issue: The B2B world change­s a lot. New tools and new buyer habits come­ up all the time. Companies that don’t ke­ep up risk losing to competitors. But, kee­ping up with new tech and trends can be­ hard for companies with limited resource­s.

The Fix: Lead gene­ration services stay ahead of tre­nds and use the newe­st tech like AI, machine le­arning, and predictive analytics. By teaming up with the­se services, busine­sses can use advanced tools like­ CRM integration, automated emails, and re­al-time lead scoring without constantly having to learn ne­w stuff or buy expensive software­.

In-House Teams are Expe­nsive: The Issue: Having a le­ad generation team in your company can cost a lot. You have­ to pay for salaries, training, software, and operations. Plus, it can take­ a long time to see a payoff from an in-house­ team, especially if the­y’re new or don’t have the­ right tools.

The Fix: Getting professionals to do your le­ad generation often costs le­ss than doing it yourself. These se­rvices deliver qualifie­d leads in an efficient, affordable­ way. Businesses can pay for specific campaigns or ongoing se­rvices, so they only spend on what the­y need. Plus, outsourcing cuts overhe­ad costs and gives you a team of expe­rienced people­.

Not Enough Data Points: The Issue: For good lead ge­neration, you need data. But, a lot of busine­sses have trouble ge­tting, analyzing, and using data well. Bad data, old contact info, and limited insights can mess up le­ad generation.

The Fix: The B2B Lead Generation Services are really good at using data. They use­ comprehensive database­s, AI tools, and advanced analytics to get and process info about pote­ntial clients. This means businesse­s can talk to leads with accurate, rele­vant, timely info. Plus, these se­rvices give detaile­d reports, helping companies fine­-tune their strategie­s and make better de­cisions.

The Final Thoughts Making B2B lead ge­neration happen is like a juggle­r keeping many balls in the air. It’s a de­licate act that needs sharp focus, a good game­ plan, and regular follow-ups. Here’s whe­re pro B2B Lead Generation Services step in. The­y tackle the tough stuff—from finding the right pe­ople to talk to, to keeping le­ads coming in regularly. It frees up busine­sses to keep the­ir eyes on the prize­ – while also getting the be­st outcome. Using industry know-how, the latest technology, and custom-made plans, these se­rvices turn obstacles into stepping stone­s. This paves the way for solid growth and success ove­r time. For firms wanting to make their le­ad generation smoother, going pro is more­ than a fix. It’s a game changer.

[kpigreenenergy]

With advancements in solar power India is making significant progress, and we are witnessing tremendous growth in solar energy investment.

The installed solar power capacity growth rate nearly quadrupled from 2018 to 2021, reaching a record of over 40 gigawatts in 2021.

By 2022, the total installed solar capacity rose to around 63 gigawatts.

Contact us to learn more!

[omegaversereloaded]

Coca-Cola is now on the official BDS boycott list!

From the website:

November 2024

1) Why?

Because Coca-Cola is implicated in Israeli war crimes.

According to research by WhoProfits, the Central Beverage Company, known as Coca-Cola Israel, which is the exclusive franchisee of the Coca-Cola Company in Israel, “operates a regional distribution center and cooling houses in the [Israeli] Atarot Settlement Industrial Zone.” Furthermore, its subsidiary, Tabor Winery, “produces wines from grapes sourced from vineyards located on occupied land in settlements in the West Bank and Syrian Golan.” 

The International Court of Justice affirmed in July 2024 that Israel’s entire occupation of Gaza and the West Bank, including East Jerusalem, is illegal, as are all Israeli settlements built on occupied land. As Israeli settlements – on occupied Palestinian and Syrian land – are considered war crimes under international law, Coke is complicit in a war crime. 

Corporations that are implicated in the commission of international crimes connected to Israel’s unlawful occupation, racial segregation and apartheid regime - within or beyond the Palestinian territories occupied in 1967 - are all complicit and must be held accountable. Direct complicity includes military, logistical, intelligence, financial and infrastructure support. The corporations, as well as their boards of directors and executives, may face criminal liability for this complicity.

Local alternatives are popping up worldwide to substitute Coca-Cola, an unnecessary and replaceable beverage

Local alternatives to Coca-Cola have been gaining market share across the world, including in Palestine, China, Bangladesh, Sweden, Egypt, India, South Africa, Turkey, Lebanon and elsewhere.

2) Why NOW?

The BDS movement has always considered Coca-Cola boycottable but has not prioritized it as a target based on its careful and strategic target-selection criteria, so why endorse the Coke boycott now? 

Human rights and health activists, among many others, have been campaigning against Coca-Cola and similarly complicit corporations for decades, including grassroots drives targeting the company for its complicity in Israel’s gross violations of Palestinian human rights. 

During Israel’s ongoing, livestreamed genocide, Israeli soldiers have often been pictured with Coke cans, donated to them by various genocide-enabling groups. This has provoked even more anger against the company, particularly given that Israel is starving 2.3 million Palestinians in the occupied and besieged Gaza Strip, severely limiting their access to clean water and, as a result, inducing the mass spread of contagious diseases. 

Given this context, Palestinian activists in Gaza and many BDS activists in the Arab world, in many Muslim-majority countries, and in some European countries as well, have called on the BDS movement to add Coke to its priority targets.

The BDS movement had previously targeted General Mills for its manufacturing of Pillsbury products in the illegal Atarot Settlement Industrial Zone - the same Zone where the Coke facility operates. Thanks to effective BDS campaigning, we won the demand for General Mills to end its business in Atarot. We know a campaign against Coke is winnable too. 

Based on all the above, and given Coke’s large contribution (through business-as-usual and taxes) to Israel’s war chest during the genocide, the Palestinian BDS National Committee (BNC), the largest Palestinian coalition leading the global BDS movement, has endorsed the grassroots, organic #BoycottCoke campaigns to pressure the company to end its complicity in Israel’s illegal occupation, apartheid and genocide. 

UPDATED VERSION!!!!