#law firm marketing chicago

[southeastlegalmarketing1]

Law Firm Marketing Atlanta: A Step-by-Step Guide to Success

In the competitive legal landscape of Atlanta, effective marketing is crucial for law firms aiming to stand out and attract clients. Whether you’re a small practice or a large firm, implementing a strategic marketing plan can significantly enhance your visibility and client base. This step-by-step guide will walk you through the essential elements of Law Firm Marketing Atlanta to ensure your firm's success.

Understanding the Importance of Law Firm Marketing in Atlanta

Atlanta is a bustling metropolis with a diverse population, creating a competitive environment for law firms. To differentiate your firm from others, it's vital to adopt a marketing strategy that not only highlights your expertise but also resonates with potential clients in the region. Law Firm Marketing Atlanta requires a tailored approach that leverages local knowledge, digital marketing techniques, and client engagement strategies.

law firm marketing chicagoStep 1: Define Your Target Audience

The first step in any successful marketing plan is identifying your target audience. In the context of Law Firm Marketing Atlanta, this means understanding the specific legal needs of your potential clients. Are you focusing on personal injury cases, family law, or corporate law? Knowing your audience helps in crafting messages that appeal directly to their needs.

Step 2: Optimize Your Website for Local SEO

Local SEO is essential for law firms in Atlanta looking to attract clients through online searches. Ensure that your website is optimized for relevant keywords such as "Atlanta law firm," "lawyers in Atlanta," and "legal services Atlanta." Including Law Firm Marketing Atlanta in your SEO strategy will improve your website’s ranking on search engines, making it easier for potential clients to find you.

Use location-based keywords in your content and meta descriptions.

Create a Google My Business profile for your law firm.

Encourage satisfied clients to leave positive reviews on Google and other review platforms.

Step 3: Leverage Content Marketing

Content marketing is a powerful tool in Law Firm Marketing Atlanta. By creating valuable and informative content, you position your firm as an authority in your practice area. Consider writing blog posts, creating videos, or hosting webinars on legal topics relevant to your target audience in Atlanta.

Write blog posts addressing common legal questions in Atlanta.

Create videos that explain complex legal processes in simple terms.

Host webinars on trending legal topics that matter to Atlanta residents.

Step 4: Invest in Pay-Per-Click (PPC) Advertising

PPC advertising is an effective way to drive immediate traffic to your website. With PPC, you can target specific keywords and demographics, ensuring that your ads reach potential clients who are actively searching for legal services in Atlanta.

Set a budget and bid on keywords like "best law firm in Atlanta" or "Atlanta legal help."

Track the performance of your PPC campaigns to optimize them over time.

Use ad extensions to include additional information like your phone number and location.

Step 5: Engage with Clients on Social Media

Social media platforms offer a unique opportunity to connect with potential clients and build your firm's reputation. Regularly posting on platforms like LinkedIn, Facebook, and Twitter can increase your visibility and foster trust with your audience.

Share client testimonials and success stories.

Post updates on legal news and trends in Atlanta.

Engage with followers by responding to comments and messages promptly.

Step 6: Monitor and Analyze Your Marketing Efforts

To ensure the success of your Law Firm Marketing Atlanta strategy, it's crucial to regularly monitor and analyze your marketing efforts. Use tools like Google Analytics and social media insights to track your progress and make data-driven decisions.

Analyze website traffic and conversion rates.

Monitor the performance of your SEO and PPC campaigns.

Adjust your marketing strategy based on data and feedback.

Conclusion

Implementing a strategic and well-rounded approach to Law Firm Marketing Atlanta is essential for any firm looking to succeed in this competitive market. By defining your target audience, optimizing your website for local SEO, leveraging content marketing, investing in PPC advertising, engaging on social media, and continuously monitoring your efforts, your law firm can attract more clients and establish a strong presence in Atlanta.

For personalized assistance with your marketing strategy, contact Southeast Legal Marketing at (800) 710-4300 or email david@southeastlegalmarketing.com. Our team specializes in helping law firms in Atlanta achieve their marketing goals with tailored solutions.

[jordenb12]

How can a law firm leverage video content to improve SEO and client engagement?

[dbcbrandblog]

How Can Online Real Estate Marketing Impact Your Business?

The real estate market seems to be in expansion and growth mode, driven by a genuine need for housing and property. The fact is, a home is a basic human need. And recognizing this fact, an expert Real estate marketing company chicago embarks on a mission to make the real estate business profitable while bringing services closer to the target audience.

For smart marketers and tactful businesses, there are several things to gain from a clear online marketing strategy and plan.

Top Ways Realtors Benefit from Target-Specific Real Estate Marketing

Digital marketing lets realtors target specific audiences with the potential to yield higher-quality leads or convert into customers. It connects real estate businesses with high-value leads, which directly impacts their conversion rate and ROI.

Real estate businesses enhance their communication channels with potential buyers and sellers. It lets real estate businesses expand their reach and connect with a wider and more diverse target audience.

Digital marketing helps real estate businesses increase their qualified leads. Lead generation is essential for quality lead generation that helps attract as many potential customers and sellers as possible. Realtors are better able to convert maximum visitors into potential buyers.

It creates channels for expanded visibility, pointing out the business leadership strengths and capabilities in the sector. It multiplies and strengthens connections that can be sources for further sharing online. Expand reach, engage more, and become more prominent and visible with regard to real estate services.

real estate marketing agency chicago have the know-how, tools, channels, platforms, and expertise to help you achieve your business goals. Every business exists to make profit and expand or grow. This makes the real estate marketing company in Chicago a vital part of building lasting business fundamentals.

It provides cheaper marketing and promotional channels compared to traditional marketing. This saves realtors lots of revenue and helps improve their returns on investment. Moreover, there are multiple promotional and advertising options available to realtors, all offering different results in different time frames.

It visibly enhances a particular real estate brand or product over its competition. That helps differentiate one real estate service provider from others. It fosters brand uniqueness and memory among potential customers and target audiences. Having a good brand is necessary to build customer trust and loyalty.

Faster placement in search results and rankings is always a sign of market and industry segment leadership. Easily accessible and well-ranked realtors will also find it easier to attract and win more customers. Potential customers will always be attracted to highly ranked realtors in search results. It also helps them develop trust and make purchase decisions based on how well the Realtor's page is accessible.

Enhanced creative space, performance trackability, and online reviews are all vital for realtors. There are many advantages with regard to credibility that cannot be overstated. You can establish industrial authority, build reputation, and get a unique image that drives your business forward. It is even easier to have a creative marketing strategy that is result-oriented and driven.

In the end, realtors grow at faster rates and scale new heights of success. The higher you go, the cooler it becomes, seems a true saying for real estate businesses with the real estate marketing agency chicago. It is the best platform trackable and evaluable for realty growth and success.

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[mostlysignssomeportents]

For 40 years, Big Meat has openly colluded to rig prices

On October 7–8, I'm in Milan to keynote Wired Nextfest.

Noted socialist agitator Adam Smith once wrote, "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the publick, or in some contrivance to raise prices."

Smith was articulating a basic truth: when an industry grows concentrated, it grows cozy. Cultural differences between dominant firms are homogenized as top executives move from company to company, cross-pollinating attitudes and approaches. Ambituous, firm-hopping workaholic top brass make all their friends at the office, and so their former colleagues from one or two jobs back remain in their social circles.

Once an industry consists of half a dozen firms, the people running those companies constitute an incestuous financial polycule. They are executors of one anothers' estates, best men and maids of honor at one anothers' weddings, godparents to each others' kids. They play on the same softball teams and take family vacations together.

It would be heartwarming if it wasn't so costly to the rest of us. Remember Smith's maxim: "the conversation ends in a conspiracy against the publick, or in some contrivance to raise prices." Class solidarity among corporate executives forms a united front to screw us in every conceivable way, from corrupting our politicians to maiming and cheating workers to gouging buyers.

That's the basis of American antitrust law. When Robert Sherman was stumping for the passage of the Sherman Act, America's first major antitrust law, he thundered "If we will not endure a King as a political power we should not endure a King over the production, transportation, and sale of the necessaries of life. If we would not submit to an emperor we should not submit to an autocrat of trade with power to prevent competition and to fix the price of any commodity":

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

Or rather, that was the basis of American antitrust law – until the Reagan era, when the fringe theories of the Nixonite criminal Robert Bork were elevated to a new orthodoxy. Under Bork's conception of antitrust, monopolies were evidence of excellence. If a company puts all its competitors out of business, that must mean that it is "efficient."

In Bork's fantasy world, the only way a company could attain dominance is by being so beloved by its customers that every competitor withers away. Governments that bust monopolies aren't protecting the public from "autocrats of trade"; they're overthrowing the winners of an election where you "vote with your wallet" to pick the best company.

But Bork and his co-fantasists couldn't quite manage all that with a straight face. They grudgingly admitted that a certain kind of bad monopolist could hypothetically exist, one that used its "market power" to raise prices or lower quality. Only when these offenses against our "consumer welfare" occurred should the state step in to protect its people.

This may sound good in theory, but in practice, it was a dead letter. The consumer welfare test isn't as simple as "If prices go up after a merger, punish the company." Instead, the government had to prove that the price raises came from "market power," and not from an increase in energy or labor costs, or some other "exogenous factor," like Mercury being in retrograde:

https://pluralistic.net/2022/11/10/you-had-one-job/#thats-just-the-as

And wouldn't you know it, it turns out that the mathematical models prescribed to distinguish greed from unavoidable circumstance inevitably "prove" that the monopolist wasn't at fault. Surely, it's just just a coincidence that the priesthood that understood how to make and interpret these models were Chicago School Economists who sold model-making as a service to companies that wanted to raise prices.

Pro-monopoly economists insist that this isn't true, and that their theory still has room to prosecute bad monopolies and cartels where they occur – more, they say this is already happening. In particular, they insist that "greedflation" can't be real, because it would require the kind of conspiracy that Smith warned of, and that their sickly antitrust enforcement is sufficient to prevent:

https://pluralistic.net/2023/03/11/price-over-volume/#pepsi-pricing-power

This strains credulity. After all, the CEOs of giant companies in concentrated industries openly boast to their shareholders about how they've used the covid and Ukraine invasion shocks to hike prices to increase their profit margins – not just cover their additional costs:

https://pluralistic.net/2023/01/23/cant-make-an-omelet/#keep-calm-and-crack-on

While excuseflation is new, open, naked price-fixing by industry cartels is not. Take the meat-packing industry, dominated by a tiny handful of giant corporations whose executives literally ran a betting pool on how many of their workers would get covid each week while working in their cramped, unventilated factories:

https://www.bbc.com/news/world-us-canada-55009228

These companies have seen their margins soar – up 300% over the lockdown – while their payments to ranchers and growers cratered:

https://www.reuters.com/business/meat-packers-profit-margins-jumped-300-during-pandemic-white-house-economics-2021-12-10/

All this might leave one wondering whether there isn't something a little, you know, "conspiracy against the publick"-y going on in Big Meat?

Let me tell you about Agri Stats. Agri Stats has been around since 1985. Every large meat packer pays to be a "member" of Agri Stats, and they each submit weekly, detailed statistics about every aspect of their business: all their costs, all their margins, broken out by category. Agri Stats compiles this into phone-book-thick books that each member gets every week, telling them everything about how all of their competitors are running their businesses:

https://www.agristats.com/history

The companies whose data appears in this book are anonymized, but it's trivial to re-identify each supplier. Tyson execs hold regular "naming process" meetings where they go through new books and de-anonymize the data. A Butterball exec confirmed that he "can pick the companies for rankings with 100% certainty."

As David Dayen writes in The American Prospect, these books are incredibly detailed: "bird weights, freezer inventory, and 'head killed per operating hour.'" Within the cozy meat cartels, Agri Stats acts as a clearinghouse that allows every business in the industry to act in concert, running the entire meat-packing sector as a single company:

https://prospect.org/power/2023-10-03-lawsuit-highlights-why-meat-overpriced/

As interesting as the list of Agri Stats members is, the groups that don't get to see Agri Stats' "books" is just as important: "farmers, workers, or retailers." Agri Stats also offers consulting services to its members. As an exec at pork processor Smithfield put it, Agri Stats advice boils down to four words "Just raise your price."

Agri Stats ranks its members based on how high their prices are – they literally publish a league table with the highest prices at the top. Meat packers pay bonuses to their execs based on how high the company's rank is on that table. Agri Stats meets with its members throughout the year to discuss "price opportunities" and to advise them to "exercise restraint" by restricting supply to keep prices up. When one Agri Stats member considered leaving the cartel, Agri Stats wooed them back by telling them how to make an additional $100k by raising bacon prices.

The reason Dayen is writing about Agri Stats now is that the DoJ Antitrust Division has brought an antitrust suit against them. This is part of a wave of antitrust actions brought by Biden's DoJ and FTC, who, along with his NLRB, are shaping up to be the most pugnacious, public-interest force against corporate power since the Reagan administration:

https://www.meatpoultry.com/articles/29124-doj-sues-agri-stats-for-complicity-in-meat-market-manipulation

All this enforcement isn't a coincidence. It comes from an explicit rejection of neoliberalism's core tenets: inequality reflects merit, monopolies are efficient, and government can't do anything. In Biden's DoJ, FTC and NLRB, they're partying like it's 1979:

https://www.eff.org/deeplinks/2021/08/party-its-1979-og-antitrust-back-baby

What's amazing about the Agri Stats conspiracy to raise prices is that it's been going since the Reagan administration. It's a smoking gun proof that "consumer welfare" never cared about price-fixing and robbing the public (can a gun still smoke after 40 years?). There was never a time when consumer welfare antitrust cared about consumer welfare. It was always and forever a front for "a conspiracy against the publick," a "contrivance to raise prices."

Big Meat has been robbing America for two generations. Some of those stolen funds were used to corrupt our political process. The meat sector gets $50 billion in public subsidies and still gouges us on prices and rips off its suppliers:

https://www.ewg.org/news-insights/news/2022/02/usda-livestock-subsidies-near-50-billion-ewg-analysis-finds

Which means that it's possible that we're simultaneously being ripped off with meat prices and that meat prices are artificially low. Try and wrap your head around that one!

The do-nothing, pro-monopoly neoliberal antitrust is a virus that spread around the world. The EU's antitrust laws were reshaped to mirror American laws after the war through the Marshall Plan, but since the late 1970s, European lawmakers and enforcers have ignored their own laws (just like their American counterparts) and encouraged monopolies as "efficient."

This Made-in-Europe oligopoly, combined with energy and grain shocks from Russian invasion of Ukraine, created the perfect storm for European greedflation. As food prices spiked across the EU, Austrian hacktivist Mario Zechner set out to investigate Austrian grocers' pricing. Using the grocers' own APIs, he was able to compile and analyze a dataset of prices at Austrian grocers:

https://www.wired.com/story/heisse-preise-food-prices/

When Zechner open-sourced his project, collaborators showed up to expand the project across other EU countries, and an anonymous party donated a huge database of prices stretching back to 2017. The data reveals clear collusion among the grocers, who raise prices in near-lockstep, and use gimmicks like cyclic price drops to hide their collusion:

https://github.com/badlogic/heissepreise

Not every grocer has an API, and even the ones that do have APIs could easily block Zechner and co from accessing their data. When that happens, they could – and should – turn to scraping to continue their project. They should also scrape grocers elsewhere, including in Canada, where grocers rigged the price of bread:

https://pluralistic.net/2023/09/25/deep-scrape/#steering-with-the-windshield-wipers

Because Big Meat's "conspiracy against the publick" isn't unique to meat. It's in all our food, it's in all our goods, it's in all our services. The fact that the meat industry was able to rob American buyers, ranchers and farmers for two generations under a 200' tall neon sign that blinked "AGRI STATS AGRI STATS AGRI STATS" night and day is frankly astonishing.

But there's never just one ant. If the meatheads running Big Meat were able to do this in broad daylight since the NES years, imagine what all the other industries were able to get up to in the shadows.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/04/dont-let-your-meat-loaf/#meaty-beaty-big-and-bouncy

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

[zarartahir9]

Align SEO content with your target audience and brand messaging. Consider paid advertising strategies to complement organic traffic acquisition. Leverage social media engagement and email marketing to drive traffic to your website. Track and analyze data across all channels to measure campaign effectiveness. For more information...

Integrate SEO efforts with overall marketing strategy?

[molsons112000]

This prevents DUS this prevents people walking in the street and getting hit by a car. This prevents people from getting mugged and all kinds of bad things. So people aren't supposed to be walking around drunk... So the city of Chicago has a law against public intoxication... But some reason the city of Chicago police force ignores it...

The City of Chicago should be meeting with the head.The mayor and the alderman should be meeting on a city basis with all the private security firms. And then after the city meeting, then they break down and all the private security firms work with the alderman and the area commander. So that means moody.They meet with moody their private security.They meet with UIC's private security University.Chicago northwestern's private security all the private security in the city of chicago.... His private security and law enforcement exchange information about criminal activity in their area. But they first need to do it on a city thing where the older man and all the heads of private security and then the chief of police and his commanders are there and they sit down and have a big general Discussion on how they're in a breakdown into the subgroups of each ward and how the words are going to work together with private security and chicago police to make chicago safer... And then you can bring in county state aninfederal law enforcement... So once they get the stuff together with the city and the wards and it's communicating to the mare's office. Then the mayor can work with the county and the county can work with the state. The state with the federal and the city can get an umbrella of coverage that works together. That's the point of homeland security. But the funny thing is with homeland security.There's no integration with private security forces all over the country... They don't deal with university security ... They need to deal with this because a lot of the bad things start on campuses... Yes, good things start, but very bad things start on campuses. So if we get this set up done correctly and so outside the city, Chicago that's where the county are working with the different cities to make sure they're doing the same thing that the City of Chicago is doing in each city in the State of Illinois and then the county's integrating and the. States integrating with them and then. Federal law enforcement is integrating with them. So you've got private security and public security working together to make America safer.... But we have a big disconnect and it creates huge holes in security coverage..... But all of that can now be solved.....

Penalties for Public IntoxicationSome cities like Chicago don't have laws against the act of drinking in public. In fact, Illinois treats public intoxication as a social issue, not a criminal one, and so you typically won't be arrested for public intoxication on its own.

https://www.chicagotrustedattorneys.com › ...

Chicago Public Intoxication Lawyer

So why are the police constantly ignoring all the laws that they're paid to enforce?????

Easyleadz

https://www.easyleadz.com › lists

List of Security Companies in Chicago

Get List of Security Companies in Chicago with key contacts emails like CEO, CFO, HR Head, Marketing Head for free

[beardedmrbean]

Texas veterans have pledged to come out in force at the Capitol in the coming months to vouch for delta-8, the hemp derivative that provides a soothing effect similar to marijuana, as state officials argue it’s illegal in court and lawmakers consider banning it.

“If eating a delta-8 gummy helps you manage your life, helps you function, helps you avoid a pharmaceutical fog, helps keep you gainfully employed, what is the harm in that?” said Mitch Fuller, national and state legislative chairman for the Texas Veterans of Foreign Wars, adding that addictive opioids are often much more detrimental.

“This is not an overly dramatic statement: Access to hemp-derived delta-8 saves lives, period.”

Delta-8 has become so sought-after by veterans that the products are now readily available in vending machines at six VFW posts across the state, through a partnership formed a couple years ago with Austin-based hemp company Hometown Hero CBD.

The VFW is also advocating for an expansion of the state’s limited medical marijuana program to include patients with chronic pain, but Fuller said the regulated products tend to be more expensive and less convenient to buy, and veterans deserve to have a choice.

Delta-8, typically found in the form of edibles or vape cartridges, has exploded in popularity since 2019 when Texas, along with many other states, legalized hemp production following the passage of a federal law that reclassified the plant from an illegal drug to an agricultural commodity. 

It rose to prominence due to a loophole in those laws: For hemp products, they set a 0.3 percent limit on the concentration of delta-9 tetrahydrocannabinol, or THC, which induces the high associated with marijuana. However, the laws did not touch on another less common compound found in the plant, delta-8 THC, which can cause a similar feeling, especially at high dosages.

Delta-8 products grossed over $2 billion in sales in the last two years, according to a report by the Chicago-based Brightfield Group, a market research firm that studies the cannabis industry.

The Texas Department of State Health Services is engaged in an ongoing legal battle over the legality of delta-8, but in the meantime, the courts have allowed it to remain on shelves.

State Sen. Charles Perry is looking to put the issue to rest. Perry authored the bill that veterans like Fuller say they’re committed to fighting, Senate Bill 264. The Lubbock Republican has said that the Legislature never intended to legalize products that make people high.

This is not the first time Perry has attempted to curb the production of delta-8. 

Perry offered up legislation in 2021 to restrict delta-8 products, telling his fellow lawmakers that chemists had figured out how to synthesize hemp to go above the 0.3 percent THC content, “making it illegal in Texas, but also making it an unregulated, possibly unsafe product in the market.”

The House rejected the measure.

Red tape stunts state program 

Since 2019, lawmakers have broadened the medical marijuana program to add more than half a dozen qualifying conditions, and the number of patients enrolled has grown to 45,440. But leaders of the state’s licensed dispensaries say the proliferation of delta-8 has made a noticeable dent in their customer base.

Nico Richardson, interim CEO of Texas Original Compassionate Cultivation, one of three medical cannabis companies licensed in Texas, said the number of active patients in the program — those who have filled at least one prescription in the last six months — has dipped by from 47 percent to 38 percent over the last year, a loss of about 3,000 patients, which he attributes at least in part to the availability of delta-8.

The medical dispensaries and some consumer advocates warn that delta-8 products come with some risk, as they aren’t subject to the same rigorous testing requirements and other regulations.

“We just don’t know what the safety profile is,” Richardson said about delta-8, whereas “our medicine is very highly regulated, and a high level of scrutiny goes into testing.”

[nicklloydnow]

“Still the arrangement is bringing new attention to the company’s scale and ubiquity. “It’s impossible to think of BlackRock without thinking of them as a fourth branch of government,” says William Birdthistle, a professor at the Chicago-Kent College of Law who studies the fund industry.

(…)

There’s probably no other financial institution that brings to the table what BlackRock does. It’s experienced in running large portfolios on behalf of others. It’s ubiquitous in markets for everything from passive, index-linked products to hands-on mutual funds, with $6.5 trillion in assets under management as of March 31. It’s the largest issuer of ETFs, which act like mutual funds but trade on an exchange. It actively manages more than $625 billion in bond funds for pension plans and other institutional clients. Almost anyone looking to buy a diverse portfolio quickly would consider BlackRock—and the Fed did the same. In a virtual hearing of the Senate Banking Committee on May 19, Fed Chairman Jerome Powell said BlackRock was hired for its expertise and “it was done very quickly due to the urgency” of the matter.

Beyond money management, BlackRock’s software platform, Aladdin, appealed to the Fed. The program evaluates risk for clients that include governments, insurers, and rival wealth managers, monitoring more than $20 trillion in assets. (Bloomberg LP, the parent company of Bloomberg News, sells financial software that competes with Aladdin.)

BlackRock has ascended to speed-dial status among Washington officialdom in part through shrewd business maneuvering. It scooped up Barclays Global Investors, including its iShares ETF division, in the fallout from the 2008 crisis. That gave BlackRock a stronghold in low-cost index funds, transforming it into the world’s largest asset manager almost overnight—and supercharging more than a decade of growth.

At the same time, the money manager built a powerful advocacy arm. Its sphere of influence reaches beyond the central bank to lawmakers, presidents, and government agency heads from both political parties, though its hiring leans Democratic. Bloomberg found only a handful of current BlackRock executives who came out of the George W. Bush administration, but more than a dozen Barack Obama alumni. These include Obama’s national security adviser, senior adviser for climate policy, the former Federal Reserve vice chairman he appointed, and numerous White House, Treasury, and Fed economists.

(…)

BlackRock, however, was handed three Fed assignments without any competitive process—though the Fed plans to rebid the contracts once the programs are in full swing. BlackRock will manage portfolios of corporate bonds and debt ETFs. It will do the same for newly issued bonds—sometimes acting as the sole buyer—and for up to 25% of bank-syndicated loans. And it will purchase commercial mortgage-backed securities from quasi-government agencies such as Fannie Mae and Freddie Mac.

BlackRock could reap as much as $48 million a year in fees for its Fed work, according to a Bloomberg analysis. That’s no windfall, especially in relation to its $4.5 billion in earnings last year. But it may further cement the money manager’s ties with policymakers. On May 12, BlackRock began the first stage of these programs when it began buying ETFs.

As with technology companies Facebook Inc. and Alphabet Inc., BlackRock’s growth raises questions over how big and useful a company can become before its size poses a risk. The firm has long argued that, unlike banks, it’s not making investments for itself with tons of borrowed money. Watching over large sums of money for clients doesn’t make its business a threat to the broader financial system.

With its latest assignment, that argument could be harder to make, says Graham Steele, director of the Corporations and Society Initiative at the Stanford Graduate School of Business. “They are so intertwined in the market and government that it’s a really interesting tangle of conflicts,” says Steele, who formerly worked at the Federal Reserve Bank of San Francisco. “In the advocacy community there’s an opinion that asset managers, and this one in particular, need greater oversight.”

Already there are growing worries about the power of BlackRock, Vanguard Group Inc., and State Street, often called the Big Three because they hold about 80% of all indexed money. That raises concerns about how they wield their voting power as shareholders and has even drawn attention from antitrust officials.

(…)

And then there are the potential conflicts. One arm of BlackRock knows what the Fed is buying, while other parts of the business participating in credit markets could benefit from that knowledge. To avoid conflicts, “there are stringent information barriers in place,” says the BlackRock spokesman. BlackRock employees working on the Fed programs must segregate their operations from all other units, including trading, brokerage, and sales. The fee waiver on ETFs helps avoid the appearance of self-dealing.

But BlackRock’s contract with the Fed also acknowledges that senior executives “may sit atop of the information barrier” and “have access to confidential information on one side of a wall while carrying out duties on the other side.” Staff working on the Fed programs must go through a cooling-off period before moving to jobs on the corporate side, but it would last only two weeks.

Birdthistle, the Chicago-Kent law professor, suggests the Fed could have made its process more competitive by allocating some of its funds for buying corporate credit to a group of asset managers from the outset, instead of just one. “It raises the question: Why did all the money have to go to one company?” he asks. “I get why BlackRock would be on the list, but I don’t understand why it would be the only one on the list.””

[theblogs2024]

Search Engine marketing for Attorneys: Ways to Improve Your On-line Visibility and Grow Your Practice

In now’s electronic-1st planet, prospective consumers are turning to search engines like google and yahoo to search out legal solutions. For attorneys, this can make Seo (SEO) a significant part of a successful internet marketing tactic. Irrespective of whether you specialize in own injuries, relatives law, felony protection, or some other practice spot, Search engine optimization can help you attain your audience and jump out in the Level of competition. In this article, we’ll stroll as a result of crucial Web optimization methods which will enhance your legislation firm’s on the net visibility and attract a lot more shoppers.

Why Search engine marketing Is Important for Attorneys As more and more people look for authorized enable on the internet, rating higher on search engine final results web pages (SERPs) is very important. The upper your internet site ranks, the greater likely possible clientele are to click on your web site. The truth is, experiments show that the majority of clicks go to the leading 3 search engine results. Without a sound Search engine marketing method, your organization may well continue being invisible to folks who will need your products and services. By optimizing your internet site, you raise your possibilities of currently being identified and picked by the proper customers.

Helpful SEO Procedures for Legal professionals 1. Execute Keyword Exploration The inspiration of any Search engine optimization strategy is understanding what probable customers are searching for. Use instruments like Google Search term Planner or Ahrefs to locate suitable key phrases in your apply space. Examples might include things like:

“Best divorce attorney in [Town]” “Skilled legal protection attorney in close proximity to me” “How you can file a private personal injury assert in [State]” Goal prolonged-tail keywords—more time, extra specific phrases—as they typically have much less Levels of competition and attract a lot more experienced sales opportunities.

two. Enhance for Community SEO Most customers want a lawyer that's area for their space, Which is the reason area SEO is crucial for regulation corporations. To improve for area research:

Declare and full your Google Enterprise Profile with accurate Get in touch with details, office several hours, and site. Use area-primarily based keywords and phrases on your website, for instance “Chicago household lawyer” or “L. a. DUI lawyer.” Include your business to area on the net directories and legal-unique platforms like Avvo and Justia. Persuade content customers to depart optimistic reviews on Google and Yelp to increase your on-line standing and rating. three. Develop High-Good quality Content Information is a powerful Software for participating potential consumers and improving your rankings. By publishing insightful web site posts, content articles, and FAQs, you may reveal your skills and handle typical consumer fears. Think about composing about:

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Web optimization can be an ongoing effort and hard work, but with constant consideration and the best strategies, it will help you improve your follow and stay forward with the competition. If Web optimization feels overwhelming, take into consideration partnering having a lawful Web optimization skilled that may help you navigate the method and reach the ideal final results for the business.

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Bar Association Directory Scraping

Bar Association Directory Scraping

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In the competitive legal industry, staying ahead requires accessing accurate and structured data. At DataScrapingServices.com, our Bar Association Directory Scraping service provides a powerful solution for legal professionals, law firms, and marketing agencies looking to streamline outreach and expand their networks. 

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Verified Personal Injury Lawyers Email List

Verified Personal Injury Lawyers Email List

Expand Your Reach with the Verified Personal Injury Lawyers Email List by Lawyersdatalab.com. 

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Law Firm Marketing Florida: Innovative Approaches to Attract Clients

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Embracing Digital Strategies

One of the most effective ways to enhance Law Firm Marketing Florida is by leveraging digital platforms. Establishing a strong online presence is essential, and it starts with optimizing your website for search engines. A well-designed, SEO-optimized website can significantly increase your visibility in local search results, drawing in potential clients who are actively seeking legal services.

Social Media Engagement

Social media is another powerful tool in Law Firm Marketing Florida. Platforms like Facebook, LinkedIn, and Twitter offer opportunities to engage with your audience, share valuable content, and build a community around your brand. Regularly posting updates, legal tips, and firm news can help maintain client interest and attract new clients who are active on social media.

Content Marketing

Creating valuable content is a cornerstone of successful Law Firm Marketing Florida. By publishing blog posts, articles, and legal guides that address common legal issues or provide insights into recent legal trends, you can position your firm as a thought leader. This content not only helps with SEO but also builds trust with potential clients who find your information helpful and relevant.

Local SEO Optimization

For Florida law firms, local SEO is critical. Law Firm Marketing Florida should include optimizing your Google My Business profile and encouraging client reviews. Local SEO ensures that your firm appears in local search results, making it easier for clients in your area to find and choose your services.

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By integrating these innovative approaches into your Law Firm Marketing Florida strategy, you can enhance your firm's visibility and attract more clients. For tailored marketing solutions, contact Southeast Legal Marketing at (800) 710-4300 or email us at david@southeastlegalmarketing.com. Let us help you navigate the competitive landscape of Law Firm Marketing Florida and achieve your business goals.

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Latest legal content marketing trends for SEO & attracting clients?

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What Are Creative Marketing Agencies Chicago? Is it a Form of Digital Marketing?

Beginning: Online or digital marketing is the key that’s helping propel several businesses forward. In a world driven by uncertainties, every step of your digital marketing campaign needs thorough analysis to know and see its potential for delivering maximum benefits and returns. That’s where Creative Marketing Agencies Chicago becomes a significant business partner. How and why? Let’s see more below.

What is Creative Marketing Agency? How Do They Transform Businesses?

A creative marketing agency is a strategic marketing firm providing innovative, and strategic marketing initiatives that help brands achieve their goals. They specialize in a range of modern advertising services with latest technological strategies. They strategize, plan, and launch brand and business impacting solutions.  

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- Creative marketing agency incorporates several creative ideas and plans in offering various marketing and advertising services. These may be audio, video, graphic, and enriched text presentation formats that instantly resonate with your target audience and brand or business.  

- They adopt modern approaches to making your business, brand, and identity gain a deeper connect with your target audience. Creatives mean target-specific marketing plans that drive results with high engagement ratios.

- Use multiple high-engagement online channels to drive higher results. Be it YouTube, TikTok, Instagram, Facebook, WhatsApp, and other social media platforms.

- Adopt real-time tracking strategies to derive progress and impact of chosen social media promotional plans. 

Why Does Your Business or Institution Need a Creative Marketing Agency?

Branding.

Brand can consist of creating a new identity, revising your brand positioning, or adding key market aspects that give you the winning edge. With a brand strategy involving Creative Marketing Agencies Chicago, there is 360 degree revision and placement of your essential brands purpose and goals.    

Social Media Marketing.

Social media is the leading playground for several successful promotional campaigns. And creatives provide businesses interactive and engaging promotional strategies for social media. The higher visibility of social media creates potential converting leads for businesses.  

Better Product and Service Design and User Experience.

A brand new look and design is key to making successful forays into new markets, winning markets, gaining new visitors, improving site traffic, enhancing engagement and conversion, impacting ROIs and building a competitive and sustainable brand image. There is always a high recall value upon your product as it drives many users to recalling beautiful experiences and interactions that lives through creative marketing strategies. 

Professional Audio and Video Promotional Campaigns.

Customers may connect more and respond to other marketing initiatives rather just plain text. Well-pitched and researched audio and video content has potential for virality and reach massive audiences. With a creative marketing agency this is an area of specialization. They help communicate your brands ethos and meaning for strategic business advantage online.

Conclusion: Creativity is an essential aspect of every professional. Creative ideas and plans are powerful tools in marketing and business in general. They transform businesses and make them gain a competitive edge over rivals and competitors.  For the Chicago social media marketing company and best brand marketing agency Chicago, the best sales and marketing strategy is rooted around creative plans and execution.  

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But this wasn’t the only message she saw. Unbeknownst to John, his wife had bugged his smart phone. She was spying on John, eavesdropping on all of his texts and multimedia messages, and tracking his every move through the device’s GPS.

She was also stealing all of John’s photos. In one slightly blurred picture, John, a police officer in a small town in the southwestern United States, is knelt over a suspect, who is face down on the curb. In another photograph, John is taking a selfie wearing a dress shirt and a black tie. A third picture shows an email exchange with Facebook’s law enforcement help team, revealing that John was requesting data on a target of an investigation.

These messages and pictures, including some of the couple’s more intimate moments, were taken directly from John’s cellphone by his wife, using a piece of consumer surveillance software made by American company Retina-X. In an ironic twist, the software is called PhoneSheriff.

*

John is just one of tens of thousands of individuals around the world who are unwitting targets of powerful, relatively cheap spyware that anyone can buy. Ordinary people—lawyers, teachers, construction workers, parents, jealous lovers—have bought malware to monitor mobile phones or computers, according to a large cache of hacked files from Retina-X and FlexiSpy, another spyware company.

Read more: I Tracked Myself With $170 Smartphone Spyware that Anyone Can Buy

The breaches highlight how consumer surveillance technology, which shares some of the same capabilities and sometimes even the same code as spy software used by governments, has established itself with the everyday consumer. And it would appear no small number of people are willing to use this technology on their partners, spouses, or children.

In other words, surveillance starts at home.

Morgan Marquis-Boire is a security researcher who has spent months digging into the consumer spyware industry, and has seen it used in domestic violence cases first hand. He has also spent years researching spyware used by governments. For him, the former kind of surveillance, which can be also called stalkerware or spouseware, deserves more attention because it’s more common and widespread than many may think, and “the victims are everyday people,” he said.

Sophisticated government malware or cyberattacks on individuals are like “a rare bloodborne pathogen,” whereas consumer spyware is more like “the common cold” or flu. It’s not as exotic, but “it does kill a lot of people every year,” Marquis-Boire told Motherboard.

Listen to pluspluspodcast’s episode about the ‘Stalkerware‘ market.

Around 130,000 people have had an account with Retina-X or FlexiSpy, according to data provided to Motherboard by two hackers, in part via the leaking platform SecureDrop. However, the overall number of customers could be higher as the data may not be fully representative of the two companies.

The FlexiSpy account holders include a fifth grade teacher at a school in Washington, DC; a man who breeds dogs professionally in Georgia; and the president of a sunglasses distributor in New York.

“I used the service to confirm that my ex gf [girlfriend] was cheating on me. It allowed me to get a remote audio recording of her…in the act.”

Depending on whether someone installs FlexiSpy or Retina X’s software on a cellphone they have physical access to, users may be able to intercept calls; remotely switch on the device’s microphone; monitor Facebook, WhatsApp, and iMessage chats; read text messages; track the phone’s GPS location, and record the user’s internet browsing history.

And Retina-X account holders include the vice-president of a commercial bank in Los Angeles, the founder of a recruiting firm in Chicago, and, of course, John’s wife. On top of PhoneSheriff, Retina-X also makes SniperSpy and TeenShield.

Depending on the product, FlexiSpy and Retina-X customers may have paid only around $50 to $200 for a monthly or annual spyware subscription.

Motherboard identified account holders by using email addresses and names included in the data, and finding the individuals’ respective social media profiles, websites or other details online. (In some cases it was possible to verify an address was linked to a spyware account by attempting to create a new user on the respective site, or by requesting a password reset.) Some customers of both FlexiSpy and Retina-X included in the data confirmed to Motherboard they had purchased the companies’ malware.

“I bought it to see if my bf [boyfriend] was cheating,” one FlexiSpy user included in the data told Motherboard in an email.

“I used the service to confirm that my ex gf [girlfriend] was cheating on me. It allowed me to get a remote audio recording of her… in the act. Best money I ever spent,” another FlexiSpy customer said.

“It’s normal,” a third FlexiSpy customer told Motherboard.

These spyware account holders, and their victims, aren’t limited to the US. The Retina-X data contains several large files of alleged GPS coordinates of infected phones across the globe. France, Spain, Israel, Brazil, Colombia, Mozambique, Nigeria, India, Vietnam, Indonesia, Australia, and many more countries are all included. The GPS logs obtained by Motherboard stretch from 2014 to late 2016, but the hacker says he only provided a sample.

A map of alleged GPS locations of surveillance victims captured using Retina-X software. Motherboard has deliberately obfuscated the GPS locations to protect individuals’ privacy.

The data also includes evidence of government and law enforcement customers for FlexiSpy. FlexiSpy does have connections to the law enforcement malware market, but it is not clear whether the malware was purchased for official or personal use in each of these cases.

A summary of the types of data the two hackers stole from FlexiSpy and Retina-X.

However, the vast majority of Retina-X and FlexiSpy accounts appear to be linked to personal email accounts, rather than domains for businesses, institutions, or government agencies. And FlexiSpy has also explicitly marketed its products to jealous lovers wanting to spy on their spouses.

“Many spouses cheat,” FlexiSpy’s website has read. “They all use cell phones. Their cell phone will tell you what they won’t.”

Over the past two decades, consumer spyware has been used in cases of domestic violence, and in a recent call with Motherboard, one company admitted its software could be used to monitor a spouse without their permission. A 2014 NPR investigation found that 75 percent of 70 surveyed domestic violence shelters in the US had encountered victims whose abusers had used eavesdropping apps.

Elle Armageddon, an activist and operational security expert, said that while it’s hard to tell exactly how many women in an abusive relationship get targeted with spyware, its use could prevent women—or men—from escaping the relationship as abusers might find out about their partners’ plans to get away.

“Those peddling spouseware are willing to trade the agency of others for profit, considering some loss of life to be an acceptable cost of doing business,” Armageddon told Motherboard in an email. “Spyware is spyware, and is a violation of the privacy rights of those targeted by it, regardless of whether they’re dissidents being targeted by a state actor, or women being targeted by their abusive partners.”

Jessica* was a victim of domestic violence. Her then-husband used spyware to keep tabs on her while the couple was separated. Initially he used a keystroke logger on her laptop, and then malware for her cellphone.

“Oh shit, he knows exactly what I was texting all day long,” Jessica previously told Motherboard. “If I was going somewhere and I wasn’t where I said I was going to be, he would text me: ‘I see you.’ It was sort of this creepy chilling feeling; like he always knew what I was doing and where I was going.”

“If I was going somewhere and I wasn’t where I said I was going to be, he would text me: ‘I see you.’”

This business of spying on spouses is part of the reason the two hackers decided to target FlexiSpy and Retina-X. But the tens of thousands of accounts the pair provided to Motherboard only represent a slice of the consumer spyware market. A slew of other, similar companies exist, offering malware to anyone for a relatively cheap price. One of the largest, called mSpy, allegedly has around two million users. (Hackers reportedly targeted mSpy back in 2015.)

“Unfortunately most domestic violence victims never know which surreptitious ‘stalkerware’ product is being used by their abuser to monitor their every move,” Cindy Southworth, executive vice president of the National Network to End Domestic Violence, told Motherboard in an email.

*

Explaining their motivation, the Retina-X hacker also pointed to parents who might use this sort of software to monitor their children.

“99% of the people being spied on with these things don’t deserve to have their lives invaded so much,” the hacker who broke into Retina-X, who didn’t provide any name to identify themselves, told Motherboard in an online chat.

The hacker criticized this use not just because of ethical reasons, but because by using this software on their kids, the parents aren’t the only ones getting access to their data. The companies providing the service do as well. And if the spyware companies don’t take care of that highly sensitive data, a third party may be able to get hold of it.

“It’s impossible to know that you’re the only one looking,” the hacker added. “I want parents to think twice about unleashing this kind of stuff on their kids […] I wanted to damage those spying mechanisms because I think it’s almost entirely a bad category of software.”

“I think they’re a bunch of unethical assholes who prey on insecure people in order to line their own pockets.”

The hacker behind the FlexiSpy breach went by the handle Leopard Boy, a reference to the 1995 cult film Hackers. Leopard Boy said that what FlexiSpy allows people to do is “fucking seedy and skin-crawlingly revolting.”

“I think they’re a bunch of unethical assholes who prey on insecure people in order to line their own pockets,” the hacker said. The goal of hacking FlexiSpy, Leopard Boy said, was to send a warning to this sort of industry as a whole.

“As good old Phineas once said, leaking isn’t an end in itself; it’s all about the message,” Leopard Boy added, referring to hacker Phineas Fisher. (Phineas has become a sort of folk hero in the hacking community for breaking into the servers of FinFisher and Hacking Team, two companies that sell spyware exclusively to governments.)

Both hackers claimed that each consumer spyware companies’ systems were not particularly difficult to breach.

An error message displayed on PhoneSheriff’s login portal after the hacker allegedly wiped the company’s servers, removing all data from them, and causing a days-long outage.

“I wouldn’t want other people finding those selfies on [cloud storage provider] Rackspace, and if I can interrupt those parents etc from spying, that also seems like a good thing,” he wrote.

Leopard Boy said he and another hacker did something similar to FlexiSpy on Monday.

“Goodbye, Flexispy,” Leopard Boy told Motherboard. “Hello, Flexidie.” The pair took over one of FlexiSpy’s related Twitter accounts on April 18, and taunted the company.

“Do you… feel secure?” one of the tweets reads. The pair also tweaked the website of FlexiSpy’s parent company to automatically redirect to UK-based activist group Privacy International, and wiped a number of servers.

“Goodbye, Flexispy. Hello, Flexidie.”

Motherboard attempted to contact FlexiSpy’s founder Atir Raihan. When reached by phone, a person on the other end identified as Raihan, but then claimed they were someone else when asked about FlexiSpy. No one replied to emails sent to FlexiSpy’s press address. Apparent customers have noticed the disruption, however, and in reply to one comment on FlexiSpy’s Facebook group, the company wrote on Tuesday, “FlexiSPY is currently experiencing a temporary technical issue, which means that you will not be able to login to access your portal. We expect this issue to be resolved within 48 hours.”

Retina-X did not immediately respond to a request for comment.

These data breaches may not stop people from spying on their children or partners. But perhaps it will shine a light on just how common, and powerful, consumer spyware has become. Even in small-town southwestern United States.

John’s wife monitored his phone communications for around three months, according to the hacked data. And the SMS logs of their text messages play out in a way that suggests John didn’t know his spouse was spying on him. To that I love you text he’d sent her in early 2016, his wife sent a reassuring response.

“I love you too,” it read.

*Some names have been changed to protect the person’s privacy.

If you are concerned that consumer spyware may have been installed on your phone, here is some basic advice on what to do next.

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Free or low-cost SEO tools & resources for law firms?