#lördagsgodis

[grapehyasynth]

💜 wilmon;

"Is this why we can't be together?"

"Is this why we can't be together?" Simon asks breathlessly - because they can do that now, they can joke about this, they can laugh about incompatibility and fate and a universe where they don't spend eternity together. "We faced down your mother and the royal court and hateful strangers and evil cousins - I never thought your candy choices would be the thing to break us."

Wille's shaking his head, a bag of sweets in each hand and his cheeks sucked in around one he's sampling, but he still manages to engulf his boyfriend in his arms as he counters, "Nej, nej, nej, this is perfect, just think - for our, I don't know, ten year anniversary, someone gives us a massive bag of godis, and anything you don't want, I do want, and nothing goes to waste - we complement each other, really."

"I have so many questions about this scenario," Simon chuckles, "including - ten year anniversary?"

"Anniversary doesn't have to imply marriage," Wille says cagily, and when his lips press briefly against Simon's temple they're sticky from candy, "but it could..."

(see also: Lördagsgodis)

[whats-another-song-contest]

wait what's the connection between melfest and a candy store /gen

Oh, so you're asking me—an ethnology student—a question about culture? Don't mind if I do! 😁

The official tagline of Melodifestivalen is "all of Sweden's party", but in practice people perceive melfest as largely aimed at families and The Gays. As a major family show airing in a prime time Saturday slot, it is sponsored by many candy and snack companies, who hope to profit from this association.

These companies will then have feather boas and melfest logos put up around their shelves in grocery stores every year for the duration of the competition, which benefits the brand awareness of both the companies and the show. Marabou (Sweden's largest chocolate producer), and I'm sure many other companies, also tend to run competitions where if you buy their products during this time, you have a chance of winning tickets to go see the final in person at Friends Arena.

Commercials (by both the companies and melfest itself, to some extent) have created this stereotypical image of "a proper evening of melfest worship should contain 3 things: 1) your family/friends, 2) the TV, and 3) huge bowls of snacks and candy stacked like a shrine on the table between the previous two".

Also, in Sweden we have this concept of lördagsgodis, "Saturday candy". This originates from governmental guidelines and campaigns in the 1950s which aimed to improve children's dental heath. The idea was to have parents restrict their kids' candy intake to a single day each week, because when it comes to your chances of developing tooth decay, eating a little sugar but eating it often is worse than eating a lot of sugar all at once, but doing so more rarely. With melfest airing on Saturdays, the association between it and lördagsgodis was therefore perhaps inevitable—especially given the family oriented nature of the show.

Hence why, when two mums ran into each other today in the very crowded candy store, the first smalltalk I heard them exchange was:

"So you're also getting ready for Saturday evening and mello I see?"

"Well, yes. I mean, I wouldn't have even known that mello was on this weekend unless my kids had had mello themed activities in school on Friday, but here we are."

Tldr: Basically, there are sponsorships and annual marketing pushes, as well as a general habit in Sweden to eat candy specifically on Saturdays. Therefore, there is a strong cultural association between watching melfest and eating snacks and candy (which can result in packed candy stores).

(Side note, but I feel that you cannot explain lördagsgodis without also mentioning that the recommendations which lead to its inception were a direct result of the findings from the Vipeholm experiments. The experiments aimed to prove the long hypothesised link between carbohydrate consumption and tooth decay. They did this by feeding intellectually disabled residents at the Vipeholm hospital (in southern Sweden) extremely sweet, especially made candy and watching as their teeth (and oftentimes general health) deteriorated. This was all done in 1945-1955, sponsored by the sugar industry and dentist community. A movie was made made about the experiments just last year.)

[drummerjimmyblaze]

Location: Swede Things Closed starter for: @swedethings It was Saturday and Jimmy had the morning and afternoon off. He decided to take a trip to downtown to to browse some shops before his shift at The Boiler Room. He also knew that on Saturdays in Sweden they had a concept where they sold candy on that day, known as lördagsgodis. And Jimmy was craving some of his favorite sour candies. He made his way to Swede Things first that way he can get a bag and say hi his friend who he knows works then. He passed by all the other shops and walked in the door.

"Hej Agnes!" he said as he made his way over to the counter. "How's my favorite Svensk today?" He chuckled and leaned an elbow on the counter. This was his weekly routine, going to get a bag of sour candy from Swede Things and popping in to say hello. He loved candy and loved anything sour.

@swedethings

[enchanting-whim]

Get to know me [Useless info edition]

I was tagged by: @tipsycowplant and @holocene-sims thank youuu<3

1. What do you have under your bed? I've got a box full of summer clothes!

2. Favorite candy? (be very specific if possible) I don't know the name as I haven't eaten it for a while, but it's a candy that was very popular in Sweden when I was a child. It has the shape of an ovni (I think) and when you bite it you get an explosion of sugar haha. I loved eating a bunch of them every "lördagsgodis".

3. Describe your favorite shirt: Well, I don't really have a favourite T-shirt... But I do have a favourite oversized sweater which I wear way too much lately!

4. The last thing you drew/doodled was: probably random hangul letters on a sheet of paper. Whenever I'm bored I love doing that!

5. Are you completely sober rn? yes, it's still not the weekend!

6. What's the one thing that annoys you more than anything? Bossy people. I really hate it when others want to control everything way too much! It makes me feel stressed and overwhelmed in a matter of seconds.

7. Have you ever gotten you tongue stuck to a cold pole during winter? Nope!

8. If you could be anywhere in the world right now, where would it be? I would really like to be in Asia and travel around.

9. What was the single last word you spoke? To be honest, I don't remember.

Tag whoever you’d like to know better: as usual I'm late to this, so many of you have already done it hehe. I won't tag anyone at the moment. However, If you would like to do it, feel free to tell me and I'll tag you :))

[yermes]

Lördagsgodis 🫶👒☁️

[schweden2024]

Anders Reisen

Nach einer erholsamen Nacht haben wir die Campingstühle und Tisch genutzt, welche Heike mitgebracht hatte.

War schon komisch, da wir ansonsten immer die Dreibeinhocker und den Anhänger genutzt hatten.

Bei trockenem Wetter packten wir unsere 7 Sachen ins Auto und die Fahrräder auf den Fahrrad-Träger. Passte alles.

Nun ging es mit dem Auto weiter über Torestorp, Öxabäck und Överlida nach Smålandsstenar. Dort war eine tolle Konditorei in der wir unsere Fika machten.

Ich aß einen Frosch (små grodorna bakelse) und Heike eine Princess balkelse.

Danach ging es zum ICA Supermarkt zum Einkaufen. Wir brauchten noch etwas zum Middag (Abendessen) für unser gebuchtes Bed&Breakfast. Es gab Salat und Wiener Würstchen mit Kartoffelsalat.

Und was nicht fehlen durfte waren die Lördagsgodis. Was so viel wie “Samstags-Süßigkeit” bedeutet, ist ein Brauch, bei dem die Menschen (vor allem die Kinder) samstags Süßigkeiten naschen, solange sie sich den Rest der Woche davon fernhalten. So gibt es in jedem Supermarkt eine godisvägg, eine Süßigkeitswand, bei der man sich seine eigene Tüte zusammenstellen kann. Am Ende wird gewogen. War bei uns in der Kindheit auch so beim Tante Emma Laden. Hier wurde aber nach Stück berechnet.

Das Autofahren ist hier ein Traum. Fast alle Straßen sind leer und jeder nimmt Rücksicht. Gut die Höchstgeschwindigkeit ist bei 70 oder 80 km/h. Da wir die Nebestraßen bevorzugten, sind wir auch eine Straße mit Gravelbelag gefahren. Diese hatte fast keine Schlaglöcher. Und überall Wald, Wald und noch einmal Wald. Mittendrin immer wieder schwedische Häuser wie man es sich vorstellt. Astrid Lindgren lässt grüßen.

Auf dem Weg zum See Bolmen fing es leider an zu regnen. An der Fähre angekommen gönnten wir uns ein Eis. Nach der Überfahrt waren wir dann beim Hägern Bed & Nature angekommen.

Dort bezogen wir das Lila Zimmer und genossen das Lesen beim Geprassel vom Regen. Später aßen wir unser Middag und gingen im Regen noch eine Runde.

[newsper]

A Swedish candy, known as “Lördagsgodis,” has become a viral sensation online due to its unique packaging featuring Helen Keller, a prominent figure in American history. American tourists visiting Sweden stumbled upon this candy and were surprised to see Helen Keller’s image on the packaging. They shared pictures online, sparking a global buzz. Helen Keller, […]

[anniekimsvedin]

2/11-23

Teoriprov och uppkörningen är nu bokad! 🙏🏻

Annars då? Jo jag pluggar och kör mest bil om dagarna, saknar jobbet lite grann faktiskt 🙈

Matthew Perry dog natten till söndagen, svensk tid 😭 Kändes verkligen som att jag förlorade en vän.. 😞

Jag virkar för fullt åt en vän som ska ha bebis. Ofelia är söt när hon sover och fått lördagsgodis ❤️ Älsklingen

[turnipchamber]

Trick or treat

you get LÖRDAGSGODIS

[etesienne]

ikea lördagsgodis yellow bag sweet ans sour jelly candies my beloved

[islandiis]

The box is deceptively small for what it contains, or at least the space the item takes up. A wooden elk on a base, with little scratches here and there to imply blades of grass crunched under its cloven hooves. Its posture is mid-step and the head is angled slightly up, almost inquisitive-like with its tufted beard, and the great broad antlers are wrapped up to a comical extent in paper, bubble wrap, and at least two prayers along the way that it will arrive intact. A dark brown finish colors the figure, still light enough for its black eyes to peer at its owner with that questioning stare. Perhaps it is asking, why am I wearing this silly blue-and-red knitted scarf? As indeed such a thing is coiled around its neck, soft yarn on firm wood for both a comfortable and comical touch.

To sweeten the whole deal, Hjalmar also included some chocolate goodies such as Polly and Kex, as well as a tin of licorice powder and a grab bag of mixed sweets. Gummies both sweet and sour, foam candies, cola chews, salty licorice, there's a little of everything inside; it seems that he had a very productive fredagsmys so that Fannar could have his very own lördagsgodis.

Lastly, there is a rather thematic card tucked away, reading: Fanne, you can't say that Iceland doesn't have elk anymore. The population is now one and he should be fed regularly. Not apples; he'll get drunk. Please take good care of him. God jul och gott nytt år, Hjalle.

He hasn't checked the post in a few days, so when he opens his letterbox downstairs and finds a waiting parcel with familiar handwriting — despite Hjalmar sending gifts each Christmas, it still surprises Fannar. He closes his postbox and steps back into the elevator, letters tucked under one arm and the box between his hands. Magnús meets him on the third floor and they both admire the neat wrapping, before wishing each other a gleðilegt nýtt ár and parting ways once Fannar reaches his floor.

Inside, the box is carefully unwrapped, and as soon as he realizes what is inside his face lights up. The antlers are very carefully unwrapped and the beautiful little figure is freed from it's base, and Fannar can't help but laugh softly at the sweet visual of the scarf around it's neck. Yes, he's already sure where he will put it — right beside his other little wooden friend, for all to admire.

[SMS: Hjalmar] I am so sorry this is so late — I haven't checked my post in a while. Thank you so much for the beautiful gift! Gleðileg jól (even if I am late...) and gleðilegt nýtt ár!

[SMS: Hjalmar] [IMG: the elk has been placed right beside the little horse from last year, on his bookshelf.] Now everyone will see it when they come to visit. :)

[futuristicbarbie]

Do you have any experience around culture shock? For me when I first moved to America I was shocked at America's soda culture. There's just soo many flavors and people seemed to drink more soda than water. Growing up I always thought soda or sugar is something you grow out of and that it's just for kids, because in my culture you almost never see adults drinking soda or eating sugary food. So this was super eye opening for me!

i barely left sweden in my life so not really lol but here in sweden we love candy and there was a major problem decades ago so dentists as a way to reduce sugar eating here said we should only eat it once a week and so the concept of lördagsgodis was born, basically saturday candy, and a lot of parents have that rule for their kids here that no candy until saturdays

[yermes]

Lördagsgodis tmrw 😎

[ivebeenmade]

“The problem began in the 1900s, when sugar became affordable enough for manufactured candies to be mass-produced and widely available. By the 1930s, as sweet-makers introduced foam and jelly-textured offerings, the overwhelming majority of the Swedish population had cavities. Indeed, only one in a thousand military conscripts didn’t have tooth decay. In response, following the Second World War, the Swedish Parliament introduced a public dental service, but also commissioned a study, to be performed by the country’s only dental institute, in order to establish “what measures should be taken to decrease the frequency of the most common dental diseases in Sweden.”

At the time, scientists assumed that there was a link between diet and dental caries, but they were divided on whether tooth decay should be thought of holistically, as a symptom of deficiencies in overall nutrition, or locally, as the direct result of consuming sugar. It was quickly decided that the study should be carried out at the Vipeholm Institute, a state hospital “for individuals with mental handicaps,” situated just outside Lund. In an era before institutional review boards, the inability of the subjects to provide informed consent was, apparently, not an obstacle. The trial was also, controversially, supported in part by the country’s sugar industry and sweet and chocolate manufacturers.

During the first part of the study, dentists studied the impact of vitamin supplementation on dental caries, and found no effect. In the next phase, they administered sugar in both sticky and unsticky forms. At mealtimes, patients might receive either a sucrose drink “with only a light retention tendency,” or “new bread”—a sticky, sugar-fortified bun. In between meals, they were served up to 24 pieces of “Vipeholmstoffee”—”very popular caramels,” specially formulated to last longer and be stickier than normal toffee.

The results were striking. Consuming the caramels between meals was associated with a significantly increased occurrence of tooth decay. The Swedish authorities promptly launched a campaign to limit sweet-eating occasions, suggesting that children should save their candy to eat while listening to a popular radio programme on Saturday evenings. The accompanying public health message translates as: “All the candy you want, but only once a week.” “

“Nordic countries, in general, are crazy for candy. On a trip to Iceland a few years ago, I was amazed by the wide selection of sweets sold by the pound at even the most average-looking gas stations. But if any one particular country knows its candy, it’s Sweden, whose residents, according to a study by the Swedish Board of Agriculture, eat more per year per capita—more than thirty pounds per person each—than the citizens of any other nation. In Sweden, every Saturday is effectively a national holiday, called lördagsgodis, which means “Saturday candy.” Every corner store has a wall of pick-and-mix bins. The history of how this tradition came to be is surprisingly dark: in the nineteen-forties, in conjunction with several candy corporations, the Swedish government performed tests on patients in a mental institution to explore the hazards of consuming sweets. When it was determined that too many would make your teeth rot, lördagsgodis was born—Swedish citizens were urged to have as much candy as they liked, as long as they limited their consumption to one day a week. “ 2nd source:  https://www.newyorker.com/culture/annals-of-gastronomy/how-to-eat-candy-like-a-swedish-person

@nameiswhit @clairebearhq @hazeleyedbeth imagine our OTP ;)

[svenskalangblr]

Lördagsgodis

There is this thing in Sweden called “Lördagsgodis”.

Lördag = Saturday

Godis = Candy (kinda)

You could then translate it to “Saturday candy”. This are the candies sold per gram in almost every single supermarket in Sweden.

A long time ago, sugar consumption in Sweden was super high. So high people started to have a lot of dental problems. So high the government deciced to do something about it.

They came up with the idea of launching a marketing campaign to convince people of eating candies only once a week... Saturdays.

People would look at you buying candy on a Thursday like you were crazy back then. The campaign was a success and that is how we got the concept of  Lördagsgodis.

[buffaloranch]

it's lördagsgodis & i found a moomin kinder egg