#key performance indicators benefits

[umlewis]

From the Racetrack To Space: IWC Schaffhausen and the Polaris Program Give Lewis Hamilton Astronaut Flight Training

Schaffhausen/Qatar, 26th November 2024: In a compelling new short movie produced by IWC Schaffhausen, Mercedes-AMG Petronas Formula One Team driver Lewis Hamilton embarks on a flight training for astronauts. The same training was used to prepare the crews of the Inspiration 4 and Polaris Dawn commercial human spaceflight missions. During the training day, the seven-time Formula 1 world champion and IWC brand ambassador was accompanied by students from Dibia DREAM, a non-profit organisation fostering STEM education. Their presence is also a reminder of Lewis Hamilton's own incredible career journey spanning more than three decades and sends an inspiring message: you can be anything you want in life – a pilot on the racetrack, in the air or even in space.

One of the most successful racing drivers of all time, Lewis Hamilton is a multifaceted personality whose interests and ambitions extend far beyond his sport. The seven-time Formula 1 world champion is deeply fascinated by space and human space exploration. He has visited renowned space training facilities and repeatedly expressed his desire to take part in a space mission in the future if it serves a purpose and contributes to the betterment of all humanity. IWC Schaffhausen now teamed up with the Polaris Program and its Philanthropy Director and instructor pilot, John "Slick" Baum, to offer Lewis Hamilton an opportunity to experience the flight training that is part of the organization's programme of preparing astronauts for space. The Polaris Program, which is supported by IWC, recently completed the first of three human spaceflight missions. During their five days in orbit, the Polaris Dawn crew wrote history by successfully performing the first commercial spacewalk.

FLIGHT TRAINING IS ESSENTIAL FOR ASTRONAUTS

Fighter jet training has been at the heart of human spaceflight since the beginning. All early astronauts were fighter jet pilots, and experience in piloting a jet was an essential requirement for going to space. Flight training was also a key pillar in the preparation of the Inspiration 4 and Polaris Dawn crews for their missions. While the g-loads experienced in a jet or a rocket cannot be directly compared, as they affect the body in different ways, jet training still offers compelling benefits for astronauts. Most importantly, it allows the crew members to familiarise themselves with operating in a high-risk and high-consequence environment, similar to what they would experience during launch. While they are pressed down into their seats by several times their own body weight, they have to communicate with each other, go through extensive technical checklists, and monitor critical flight parameters – all while being mentally aware of their surroundings and prepared to act in case something unexpected should happen.

A COMPLETE SEQUENCE OF TRAINING MANOEUVRES

Lewis Hamilton's space training kicked off with an extensive briefing and inspection of the L-39 Albatros jet. John "Slick" Baum gave Hamilton a detailed overview of the manoeuvres they would fly and how they simulate different situations an astronaut experiences during a spaceflight. During their subsequent discovery flight lasting almost one hour, Hamilton and his instructor performed a series of manoeuvres. They practiced accelerations and decelerations to experience lateral g-forces, simulating the ascent of a rocket. They also practiced higher g-loads by banking or pitching the aircraft hard. A highlight was flying a parabola figure for a zero-g demonstration, during which Hamilton briefly experienced the feeling of weightlessness. A racing glove, which eventually began to float freely in the cockpit, was used as a zero-g indicator. In flight, the F1 pilot pulled a maximum of 7.5 g, which is more than astronauts typically experience on ascent. Hamilton wore a dedicated race suit featuring a "space mission" patch with his car number 44. He will wear the same suit during this weekend's race at the Lusail International Circuit in Qatar.

DIBIA DREAM STUDENTS SEND A POWERFUL MESSAGE

The training was also attended by a group of students from Dibia DREAM. This nonprofit organisation sparks social change through STEM education and recreational activities for underserved youth and has impacted the lives of 40,000 students across 32 states and twelve countries. The students spent the entire day engaging in a variety of activities related to space exploration. They also got a chance to meet with Hamilton and ask him questions prior to take-off. Their presence served as a powerful reminder of Hamilton's incredible journey, from his humble beginnings in karting at the age of eight to becoming one of the most acclaimed drivers in the history of motorsport. As the students cheered alongside the runway, they sent an uplifting message to youths around the world: you can be anything you want in life – whether it is a racing driver, a pilot, or even an astronaut.

[covid-safer-hotties]

Reference saved in our archive

TL;DR: Covid restrictions saved lives at the beginning of the pandemic.

Key Points Question How did state restrictions affect the number of excess COVID-19 pandemic deaths?

Findings This cross-sectional analysis including all 50 US states plus the District of Columbia found that if all states had imposed COVID-19 restrictions similar to those used in the 10 most (least) restrictive states, excess deaths would have been an estimated 10% to 21% lower (13%-17% higher) than the 1.18 million that actually occurred during the 2-year period analyzed. Behavior changes were associated with 49% to 79% of this overall difference.

Meaning These findings indicate that collectively, stringent COVID-19 restrictions were associated with substantial decreases in excess deaths during the pandemic.

Abstract Importance Despite considerable prior research, it remains unclear whether and by how much state COVID-19−related restrictions affected the number of pandemic deaths in the US.

Objective To determine how state restrictions were associated with excess COVID-19 deaths over a 2-year analysis period.

Design, Setting, and Participants This was a cross-sectional study using state-level mortality and population data from the US Centers for Disease Control and Prevention for 2020 to 2022 compared with baseline data for 2017 to 2019. Data included the total US population, with separate estimates for younger than 45 years, 45 to 64 years, 65 to 84 years, and 85 years or older used to construct age-standardized measures. Age-standardized excess mortality rates and ratios for July 2020 to June 2022 were calculated and compared with prepandemic baseline rates. Excess death rates and ratios were then regressed on single or multiple restrictions, while controlling for excess death rates or ratios, from March 2020 to June 2020. Estimated values of the dependent variables were calculated for packages of weak vs strong state restrictions. Behavioral changes were investigated as a potential mechanism for the overall effects. Data analyses were performed from October 1, 2023, to June 13, 2024.

Exposures Age and cause of death.

Main Outcomes Excess deaths, age-standardized excess death rates per 100 000, and excess death ratios.

Results Mask requirements and vaccine mandates were negatively associated with excess deaths, prohibitions on vaccine or mask mandates were positively associated with death rates, and activity limitations were mostly not associated with death rates. If all states had imposed restrictions similar to those used in the 10 most restrictive states, excess deaths would have been an estimated 10% to 21% lower than the 1.18 million that actually occurred during the 2-year analysis period; conversely, the estimates suggest counterfactual increases of 13% to 17% if all states had restrictions similar to those in the 10 least-restrictive states. The estimated strong vs weak state restriction difference was 271 000 to 447 000 deaths, with behavior changes associated with 49% to 79% of the overall disparity.

Conclusions and Relevance This cross-sectional study indicates that stringent COVID-19 restrictions, as a group, were associated with substantial decreases in pandemic mortality, with behavior changes plausibly serving as an important explanatory mechanism. These findings do not support the views that COVID-19 restrictions were ineffective. However, not all restrictions were equally effective; some, such as school closings, likely provided minimal benefit while imposing substantial cost.

[mariacallous]

WASHINGTON – Four weeks before U.S. President-elect Donald Trump takes power, all his rhetoric and appointments are indicating that his campaign's vow to crack down on pro-Palestinian sentiment in America will be a defining factor of his administration's early days.

Throughout the campaign, both Trump and the Republican Party insisted that such a clampdown would be quick and complete. After Trump's speedy cabinet appointments and ahead of a Congress ruled by a GOP majority, the fight against the pro-Palestinian movement might be one of the only things that has a clear path across the government.

Once Trump's picks for the top diplomatic positions are in place, such as Marco Rubio as secretary of state and Elise Stefanik as UN ambassador, the harshest step – the deporting of pro-Palestinian protesters who have student visas – could be the first move. Both Rubio and Stefanik are well-known proponents of such a step, one of Trump and the GOP's few solid policy commitments on the Israeli-Palestinian conflict during the campaign.

In October, Rubio wrote to the current secretary of state, Antony Blinken, urging him to "immediately perform a full review and coordination effort to revoke the visas of those who have endorsed or espoused Hamas' terrorist activity."

Stefanik, meanwhile, has doubled down on her star-making turn as university-president interrogator by calling for students' deportation. She told Fox News in May that these students "are pro-Hamas members of a mob who are calling for the eradication of Israel. They are calling for genocide against Jews around the world and in America. It is unthinkable that we are allowing this to happen at U.S. universities."

The blueprint is there

Other nominees more focused on domestic matters have also suggested that the pro-Palestinian protest movement will be a key issue. Among them is Pam Bondi, Trump's second attempt at a nominee for attorney general. The former Florida attorney general has called for a revocation of visas and condemned the campus protests.

The thing that's really the most troubling to me [are] these students in universities in our country, whether they're here as Americans or if they're here on student visas, and they're out there saying 'I support Hamas,'" she told Newsmax last year.

Bondi added: "Frankly they need to be taken out of our country or the FBI needs to be interviewing them right away."

Trump's choice to lead the FBI is controversial loyalist Kash Patel. While the former federal prosecutor doesn't have much of a record on campus protests, he is most notorious for his desire to remove any of Trump's critics and doubters from the national security apparatus.

Further, Patel's experience as the National Security Council's senior director of counterterrorism during Trump's first term positions him to crack down on pro-Palestinian sympathizers. A blueprint for this is detailed in Project Esther, a plan to combat antisemitism unveiled by the Heritage Foundation, which is behind Project 2025, the 922-page paper outlining conservatives' plans to fundamentally alter the government.

The underlying thesis of Project Esther – a more tractable 33 pages – is that "America's virulently anti-Israel, anti-Zionist, and anti-American 'pro-Palestinian movement' is part of a global Hamas Support Network (HSN)."

The task force's mission statement calls for a coalition to "dismantle the infrastructure" that purportedly sustains the alleged network. This would take one to two years. "Supported by activists and funders dedicated to destroying capitalism and democracy, the HSN benefits from the support and training of America's overseas enemies," the document states.

It adds that this network "seeks to achieve its goals by taking advantage of our open society, corrupting our education system, leveraging the American media, coopting the federal government, and relying on the American Jewish community's complacency."

The document suggests how a potential Trump administration would crack down on protesters, something he has promised. It also calls for the deporting of protesters in the United States on student visas and the targeting of universities' tax-exempt status. It notes laws that might "exploit [the network's] vulnerabilities," require representatives of foreign entities to disclose their connections, and target organized crime and racketeering.

Hardliner Harmeet Dhillon

One bill that will not be in the law books anytime soon is the Antisemitism Awareness Act, which is aimed at combating campus antisemitism. It also requires the Education Department to take the International Holocaust Remembrance Alliance definition of antisemitism into account when determining if an action or practice that violates Title VI of the 1964 Civil Rights Act was motivated by antisemitism.

The House of Representatives overwhelmingly passed the act earlier this year, despite concerns on the left that criticism of Israel would be conflated with antisemitism and on the right that the bill had dramatic implications on freedom of speech. There were also tropes from far-right Republicans that the bill would state that Jews killed Jesus.

Outgoing Senate Majority Leader Chuck Schumer has kept the bill off the Senate floor for a vote by attaching it to various other packages that he hopes to push through.

Amid this stalemate, another notable opponent has emerged: Harmeet Dhillon, Trump's choice to lead the Justice Department's Civil Rights Division, which will play a major role in enforcing federal action combating antisemitism.

Dhillon, one of Trump's top legal minds behind his efforts to challenge the 2020 election results, slammed the Antisemitism Awareness Act upon its House passage. "I have been a First Amendment and religious liberties lawyer for minority and majority faith communities for decades and this bill is knee-jerk anti-constitutional dreck," she wrote on X.

She added: "Do better, think harder, and be smarter, Congress. 'Hate speech' laws are a liberal concept." But Dhillon has joined her new colleagues in being a vocal advocate for cracking down on the campus protest movement.

"Sue Yale," she wrote on X in April. "Sue every university that refuses to keep students safe based on their religion. Make them regret their choices. Deplete their endowments. Sue each and every violent protester and organizers. Drain their bank accounts. Sow salt in their career plans."

Dhillon followed that post by laying into a protest at UCLA: "I defend the right of these jackass terrorist apologists to protest, but they do NOT have the right to block access to other students or prevent them from going to class. My tax dollars are subsidizing UCLA and the Regents need to get their act together ASAP or be sued!"

Linda McMahon, Trump's education secretary nominee, has also publicly committed to prioritizing the issue, even if the incoming president has vowed to dismantle her department.

"Certainly. I don't think we should have any kind of discrimination anywhere, and I absolutely abhor any kind of violence that we have seen on campus. It should not be allowed," she told Jewish Insider without specifying what plan she supports. "We have lots of priorities that I'm going to be dealing with, and certainly anything that is against the safety and welfare of any of our students will be a priority."

The proposed defunding of the Education Department is perhaps the plank in Project 2025 that most concerns the American-Jewish community. The Office of Civil Rights, which is responsible for investigating and adjudicating allegations of antisemitism, is part of this department and has opened at least 145 investigations into such complaints.

Hardliner Brian Mast

This past summer, a rare coalition of nearly two dozen Jewish organizations across the political and denominational spectrum urged Congress to "provide the highest possible funding" for the Office of Civil Rights, despite the deep disagreements regarding antisemitism on Capitol Hill and in the Jewish world.

House Republicans, though they deemed the office's funding insufficient, voted to cut $10 million more after accusing it of failing to prioritize antisemitism. Several Trump-allied Republicans have also highlighted the office's role in culture war issues like Title IX and what they call "forcing women to compete against males in sports."

Holding a razor-thin majority and already plagued by infighting, the House GOP might find that advancing legislation relating to the Palestinians is the only influential work it can get done in the next session of Congress.

In a surprise development, Rep. Brian Mast has been slated to chair the House Foreign Affairs Committee after Trump advocated on his behalf. The Florida congressman has long been considered the U.S. lawmaker most hostile to the Palestinians. He has decried efforts to bolster humanitarian aid for Gaza and dismissed the notion of innocent Palestinian civilians.

"I don't think we would so lightly throw around the term 'innocent Nazi civilians' during World War II. It is not a far stretch to say there are very few innocent Palestinian civilians," he said in remarks that led to an unsuccessful effort in the House to formally rebuke him.

Mast, an evangelical Christian, once volunteered with the Israeli military, and he wore his uniform in Congress in the days after the October 7 attack. That was a way to protest Rep. Rashida Tlaib's placing of a Palestinian flag outside her office.

Mast has also condemned the concept of a two-state solution while spearheading legislation to permanently cut U.S. funding for the UNRWA refugee agency, among other hostile bills. He has also slammed U.S. efforts to secure a cease-fire in Gaza and advocated for expedited and expanded weapons sales to Israel.

[nenelonomh]

human resources management pt.3

this post is the third part to my little business exam revision series. the reason that i am making these posts is to study for my exam in a more enjoyable way.

part 1 | part 2 | part 4

today's post (written 27-05 and scheduled) focuses on pay and remuneration, performance appraisal, and recruitment and selection.

pay and remuneration

these two items make up one hrm topic. pay (generally) refers to wages, salaries, bonuses commissions, incentives, etc.. remuneration refers to monetary and non-monetary benefits such as sick leave and gym reimbursement. the purpose of pay and remuneration is to attract and retain employee talent, as well as to boost productivity and foster employee satisfaction.

let's focus on one example from pay and one from remuneration.

one example of pay includes commission, which refers to monetary incentives awarded to employees for hitting sales targets or other goals. the benefits of commission include increased employee motivation and potentially higher pay. however, customer satisfaction may be affected if employees are too focused on earning commission.

for remuneration, an example is paid time off. vacation days, sick leave, and other types of leave promote work-life balance and employee wellbeing. this may be costly for a smaller business, so remuneration packages must be well thought out and other departments (finance, marketing) must be worked with to achieve a well-rounded final package.

performance appraisal

performance management is a continuous process of identifying, measuring and aligning performance with the strategic goals of an organization. features of this hrm topic include clear goal alignment, continuous feedback, performance metrics, and KPIs (key performance indicators).

an advantage of performance appraisal is an increase in employee engagement because an employee's productivity directly correlates to their engagement experience. moreover, when performance appraisal is done well, businesses see a decrease in attrition rates. high employee turnover results in greater costs of hiring, lower productivity, and utilization of resources and time to train new people according to company objectives. performance appraisal works to combat this and reduce the cost of hiring.

performance appraisal may provide a challenge for companies since the basic system is to try and create a one-size-fits-all model. this simply does not work. employees might also feel demotivated due to perceived unfair evaluations during appraisal.

recruitment and selection

this is the largest hrm topic so far - and can be broken down into three main parts. internal recruitment, external recruitment, and the selection process.

internal recruitment is the action of filling roles through promotion and considering current employees to fill gaps. a business may choose to recruit internally because it can be cheaper, and quicker, and the business already knows the employee. this means that the employee is already familiar with the business and its operations. however, internal recruitment creates new vacancies - then, external recruitment must come in.

external recruitment refers to hiring employees who are not already in the company. this occurs when companies are looking for new perspectives/ideas, increased diversity, or when old positions need to be filled (when an employee has transferred/been promoted).

this can welcome a wider pool of applicants, fresh ideas, and increased experience and skills. however, external recruitment does not always result in recruiting a person who fits the job (or company).

in order to hire an employee, a hiring team must go through the selection process. it is a process that involves evaluating candidates based on their qualifications, experience, and other relevant factors to determine who is the most suitable for a particular job.

a proper structure is vital for effective and efficient recruitment and selection. here is the typical recruitment process: - identification of job vacancy - conducting job analysis - preparing recruitment documentation - advertising the vacancy

the general selection process: - shortlisting applicants - conducting interviews and assessments - selecting a successful applicant/s, and offering them the role

when performing recruitment and selection, the hiring team must decide how to assess a candidate. the two most common ways to do this is through an interview, or an assessment (or a combination).

interviews explore the applicant's personality and attitude - as well as discussion of their abilities and skills. although, this can be time-consuming, costly, and it doesn't always lead to the selection of the best applicant available.

assessments also look at the candidate's abilities, skills, personality and attitude, but in a more on-the-job way. the pressure from assessments may limit the applicant from exerting their true capabilities.

///

the hrm topics explored so far include demographic change, employee welfare, flexi-time, gig economy, immigration, pay and remuneration, performance appraisal, and recruitment and selection.

thank you for reading! i look forward to any feedback or questions from other ibdp business students (or anyone interested in business).

❤️ nene

image source: pinterest

[notsosmallbean]

saw the musical!!!!

not sure if there's a point to just noting every thing I liked about the musical in general (too much to count), but here are some bits i specifically liked a lot about the exact experience I had in orlando on the 20th of january 2025.

as is public information, the cast was Morgan Traud (Amanda et al) James Lynch (Adam et al) and Adam Forward (Lawrence et al). I would let any and all of them have my kidneys. There are a good number of recordings (within the context) of James and Morgan performing on YouTube. I have not yet found Adam Forward singing any of his songs, and he was so funny and perfect for the role that this is a crime. please let me know where I can see more than the 1 minute video my friend has of him cutting his foot off <3

I really specifically like the exact bit of condom dialogue during wrong place, wrong time that they gave us yesterday: (upon pulling out the huge strips of condoms) "would you believe these were a gift..?" "FROM WHO?" "...my mom" - (he may have actually said "my mommy", but I have the memory of someone who benefits from all the flashbacks in these movies) anyway I really like that way of doing it

every actor for Adam online of course does his faggy little voice but OH MAN. James was COMICALLY whiney the entire show. I cannot make it clear to what extent this was, because looking at videos over time is indicating that he started off like a year ago being a bit whiney and has ramped it up immensely over time

Is the pig mask meant to fall apart before the Amanda then/now song? the hair was on one end of the stage and the pig head was on the other.

At Lawrence's request for applause during You Make it Hard For Me, the crowd went wild. In the same vein, there were a couple bits where Morgan RELISHED in the applause. damn right queen. I believe it was after Amanda's first song she just stood and nodded. Then after the Alison/Zep fight she gestured for more applause when it started dying off and then silenced the crowd after a few moments (a la Farquaad in shrek the musical, if I'm honest).

Honestly I think the audience was just really reactive versus certain recordings. The first song was a bit of a struggle for me to hear, but everything else it really enhanced my enjoyment getting to have other people laugh along at the "key in your eye" bit and such. Like yes! community!

GOING BACK A COUPLE, there was a bit during You Make it Hard For Me where the blowup doll pegs Lawrence. Very Funny.

Another bit idk if it's regularly what happens, but when James went to break the mirror the second time, he entirely missed the mirror. hit nowhere near it. and then there was just glass confetti out of nowhere.

That happened a lot, actually. James and Adam both committed so hard to the shitty overhand throws that there were several points where they had to throw things twice. I may be misremembering, but when James had to throw Adam the key for the box, he essentially threw it at the floor 2 or 3 times, prompting "I've been on stage right this whole time" before there was a successful throw

"what are you doing?" "rigor mortis... bleh"

Every time an actor made eye/camera contact while I was photographing them, I was so embarrassed. i promise i was not bootlegging, I just needed literally 200 photos of what is to date one of my best days of all time

James duel-wielding sex toys trying to get the tape player

it was a small venue, so billy's handler started down on the floor with his trike after Amanda's song. he gave up after going maybe 5 feet and then carried it most of the way onstage

Certainly not specific to this showing but oh my GOD the apartment kidnapping combat goes so hard. Accidentally started cheering when she took that twink down, apologies.

Related: the violence of the foot-sawing and gunshot both hit so perfectly. both of them were so physically impactful, because Adam and James both lined up perfectly the blood/movements/sounds to the point that I was shocked it could be done with blood packs.

That is except of course when Adam seemed to recognize the splatters were not actually reaching the splash zone and purposefully started flinging blood into the audience. 10/10

Not technically in regards to the show itself, but afterwards I bought a bit of merch and was stood nearby to the table gushing to my friends when the man selling things got my attention to give me a not-yet-for-sale design they're testing for some sort of trading card of adam?? exhilarating, I feel so honored <33

Might reblog with more things as I remember them! overall I had such a splendid time and want to catalogue as much as possible because of aforementioned bad memory. I love saw and I love live theater!!! I wish this was a permanent installation in florida so I could go every couple weeks

[digitxlagency]

How Can You Improve Conversion Rates in Digital Marketing?

In digital marketing, conversion rates are the ultimate measure of success. Whether you’re aiming to increase sales, generate leads, or drive downloads, improving conversion rates ensures that your marketing efforts yield tangible results. Knowing the ways to effectively increase your conversion rate is essential for achieving these goals and optimising your campaigns.

This blog explores actionable tips and strategies to improve conversion rates, helping you create a seamless user experience that encourages your audience to take action. By implementing these strategies, supported by experts like a CRO agency, you can transform website visitors into loyal customers.

What Is Conversion Rate and Why Does It Matter?

A conversion rate is the percentage of users who complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. High conversion rates indicate that your audience finds your website engaging and your offerings compelling. It’s a key metric for measuring the success of your digital marketing campaigns.

If you’re looking for tips to increase your conversion rate, start by analysing your user journey and identifying potential barriers. Conversion rate optimisation (CRO) focuses on enhancing the user experience and aligning it with your audience’s intent.

Ways to Effectively Increase Your Conversion Rate

Here are proven strategies to boost your conversion rates in digital marketing:

1. Simplify Your Website Design

A clutter-free, user-friendly website improves navigation and encourages visitors to stay longer. Ensure your site is visually appealing, easy to navigate, and mobile-friendly. Use clear call-to-action (CTA) buttons to guide users toward the desired actions.

2. Optimise Landing Pages

Landing pages play a crucial role in conversions. Focus on:

Crafting compelling headlines.

Using high-quality visuals.

Highlighting benefits with concise, persuasive copy.

Test different layouts and designs using A/B testing tools to identify what resonates best with your audience.

3. Leverage Social Proof

Showcasing reviews, testimonials, and case studies builds trust and reassures potential customers of your credibility. People are more likely to convert when they see others have had positive experiences.

4. Improve Page Load Speeds

Page load speed directly impacts user experience. Slow-loading pages can frustrate visitors, causing them to leave before taking action. Use tools like Google PageSpeed Insights to diagnose and improve performance.

5. Personalise User Experiences

Tailored experiences make users feel valued. Use tools to analyse user behaviour and deliver personalised recommendations, dynamic content, and targeted offers.

6. Streamline Forms

If your goal is lead generation, simplify your forms. Ask only for essential information to reduce friction and increase the likelihood of users completing the form.

7. Collaborate with Experts

Partnering with a conversion rate optimisation agency in Australia can help you implement advanced CRO techniques. Experts bring a wealth of experience, ensuring you maximise your marketing ROI.

Best Practices for Conversion Rate Optimisation

Test Regularly: Continuously test and tweak elements such as CTAs, images, and layouts.

Focus on Customer Pain Points: Address common objections or concerns within your content.

Analyse Data: Use analytics tools to track user behaviour and identify drop-off points.

Follow Up: Implement retargeting campaigns to engage users who didn’t convert initially.

Conclusion

Improving conversion rates in digital marketing requires a combination of user-centric design, data-driven insights, and effective strategies. By focusing on the ways to effectively increase your conversion rate, you can achieve better results and drive significant growth. For expert guidance, consider collaborating with CRO agencies or seasoned SEO marketing professionals who can help elevate your campaigns.

Frequently Asked Questions

How to increase conversion rate in digital marketing?

To improve conversion rates, optimise your website for user experience, create compelling CTAs, and use social proof like testimonials. Personalisation and faster page load speeds also make a significant difference.

Which three actions can improve your conversion rate?

Simplify your website design and navigation.

Leverage A/B testing for landing pages.

Highlight social proof to build trust.

How do you get a good conversion rate?

A good conversion rate comes from understanding your audience, delivering relevant content, and creating seamless user experiences. Regularly testing and refining your strategies is key.

What is the conversion rate for digital marketing?

Conversion rates vary by industry, but an average rate across industries is typically between 2% and 5%. With effective CRO strategies, it’s possible to exceed these benchmarks.

[dapacheckertool]

Free DA PA Checker Tool

One of the most important free SEO tools is the DA PA Checker tool, which can evaluate the Domain Authority (DA) and Page Authority (PA) score of either a website or a single webpage by owners, marketers, and SEO professionals. Moz developed metrics for ascertaining the strength and credibility of a website in terms of ranking potential on search engines like Google.

Key Characteristics of the DA PA Checker Tool Domain Authority (DA):  What is DA? Domain Authority refers to a grading scale between 0 and 100, which signifies the general power of a website's domain when concerning the potential of rank-ability in search engines. The higher the DA, the better is the possibility to rank. Why is DA Important? DA depends on the quality and amount of backlinks, the age of the website, the quality of its content, and overall user experience. Generally, more authoritative websites with higher DA scores have better results in search. Page Authority (PA):

What is PA? Page Authority scores the potential for a particular webpage to rank well in search. It's similar to DA but looks at pages, not your overall domain. Why is PA Important? PA becomes really useful when analyzing specific pages that need improvement about their SEO performance. A high PA might signal that it's a page that has strong backlinks and has content aligned closer to what your target audience is looking for. SEO Monitoring:

DA PA Checker has the capability of letting anyone know how any website or page is positioned in terms of its authority, which further guides optimization efforts. Checking DA and PA enables a user to know where his website or page lies in the competitive landscape and lets him decide upon an appropriate SEO strategy: improving content, acquiring backlinks or bettering user experience. Free And Easy To Use

Many DA PA Checker tools are available for free, allowing users to input a URL and get instant insights into the DA and PA metrics without needing advanced SEO knowledge. Some tools may offer additional features such as bulk DA PA checking, which is helpful for analyzing multiple URLs at once. How the DA PA Checker Works Input URL: The DA PA Checker needs a simple to use the URL of the website, or a particular page you'd like to research. Metrics Analysis: Check of DA and PA is carried out with some factors including; Backlink Profile: It outlines the number of high-quality, diverse backlinks that are pointing to the site Content Quality: Relevance and optimization of content on the page or domain. Social Signals: Social media engagement indirectly impacts DA and PA. Internal Linking Structure: The way in which a site links its pages. Display of Results: The tool provides DA and PA score along with other data like spam scores which would help users identify risks and drawbacks. Benefits of Using the DA PA Checker Tool Quick Grading: It allows users to instantly grade the authority of the own website or their competitors' sites, thus making decisions easier on the basis of choosing an SEO campaign.

SEO Tracking of Performance: This tool helps owners track progress against time by checking DA and PA. They can understand how well their SEO efforts are improving.

Competitor Comparison: The tool enables users to compare their site's authority with their competitors' sites, allowing users to uncover strategies in order to surpass those competitors in search rankings.

Develop Backlink Strategy: Because backlinks have major impacts both on DA and PA, this tool is going to highlight opportunities for the link-building strategy to improve both scores.

Limitations of DA PA Metrics Good DA and PA are certainly useful lagging indicators of SEO potential; however, they should be out of the focus of an SEO campaign. These metrics are proprietary to Moz and are not indicative of what happens within the algorithms of other search engines. Moreover, DA and PA scores fluctuate for a multitude of reasons including the factors of algorithm updates and shifts in the backlink profile.

[spacetimewithstuartgary]

Primary investigation on ram-rotor detonation engine

Detonation is a supersonic combustion wave, characterized by a shock wave driven by the energy release from closely coupled chemical reactions. It is a typical form of pressure gain combustion, converting chemical energy into thrust efficiently. The concept of harnessing detonation to improve thermodynamic cycle efficiency and enhance the performance of aerospace propulsion systems has been a subject of interest for many years. Since the 1950s, various types of detonation engines have been proposed, including pulse detonation engines, oblique detonation engines, and rotating detonation engines. However, these three types of detonation engines encounter challenges such as poor thrust continuity, high starting Mach numbers, and insufficient performance gains, which limit the widespread application of detonation propulsion technology.

In a recent article featured in the Chinese Journal of Aeronautics, Dr. Haocheng Wen and Prof. Bing Wang from Tsinghua University proposed a new concept for detonative propulsion, called the Ram-Rotor Detonation Engine, which is expected to break through the limitations of the above-mentioned detonation engines.

“The original intention of developing this new engine is to improve the structures of rotating detonation engines,” said Dr. Haocheng Wen, “this concept is also inspired by the ram-rotor compressor.” The ram-rotor detonation engine, abbreviated as RRDE, mainly consists of a rotating rotor with blades, and a stationary casing. The blades on the rotor are distributed in a helical symmetric manner. The combustible mixture undergoes compression, detonation combustion, and expansion within the variable cross-sectional channels between the blades.

The authors performed primary theoretical and numerical investigation on the RRDE. They established a theoretical model to analyze the relationship between the propulsion performance and parameters such as inlet velocity, rotor rim velocity, and equivalence ratio. It is indicated that for the stoichiometric hydrogen/air mixture, the total pressure gain of RRDE can exceed 3. Furthermore, they also conducted numerical simulations on the typical structure of RRDE and obtained the characteristic flow field and propulsion performance of engine. Their simulation results demonstrate that the detonation wave can stabilize and remain stationary within the blades by the given configuration, and can adapt to the variations in parameters such as the equivalence ratio within a certain range. “Our study primarily verifies the performance benefits and operation feasibility of the RRDE.” said Dr. Haocheng Wen.

The authors believe that the RRDE has several advantages, including a simple and compact structure, high efficiency, and the adaptability to a wide-range of flight Mach number. However, they also candidly acknowledge that the realization of the RRDE is confronted with numerous challenges that demand resolution, such as the stabilization mechanism of detonation wave, supersonic boundary layer interference, implementation of high-speed rotor, as well as thermal protection, etc. “Our team is conducting ongoing research on key scientific and engineering issues in RRDE.” said Prof. Bing Wang. They expect the RRDE can provide high-performance propulsion for the supersonic vehicles in the future.

IMAGE: Conceptual scheme of a supersonic vehicle using the ram-rotor detonation engine Credit Chinese Journal of Aeronautics

[1genofficial]

Make Gratitude A Habit: 1GEN's #GratitudeLog Initiative

In today’s fast-paced work environment, it’s easy to overlook the small victories and moments of joy that come our way. Recognizing this, 1GEN has taken a meaningful step towards fostering a positive culture by launching the Gratitude Log feature on the 1GENVERSE app.

We're taking a bold step towards cultivating a culture of appreciation and well-being with our innovative #GratitudeLog initiative. Launched on our cutting-edge 1GENVERSE app, this feature is set to redefine how we connect, reflect, and grow as a team.

The Power of Gratitude

Gratitude is more than just a polite response; it’s a powerful emotional practice shown to improve mental health, enhance relationships, and boost overall happiness. Research indicates that regularly expressing gratitude can lead to a range of benefits, including:

Improved Mental Well-Being: Regularly acknowledging what we are thankful for can reduce feelings of anxiety and depression, leading to a more positive outlook.

Strengthened Team Bonds: Sharing gratitude fosters a sense of community and belonging among team members, creating a supportive atmosphere where everyone feels valued.

Increased Productivity: A culture of gratitude can enhance motivation and engagement, encouraging individuals to perform at their best.

Enhanced Communication: When team members express appreciation for one another, it opens up channels of communication, leading to a more collaborative environment.

The Impact on Team Members

By initiating the Gratitude Log on the 1GENVERSE app, 1GEN is making a significant investment in well-being. Here’s how this initiative can positively impact everyone involved:

Encouraging Reflection: Taking a moment to reflect on what we are grateful for helps shift our focus from challenges to opportunities. This practice can enhance resilience and adaptability, vital traits in today’s ever-changing landscape.

Boosting Morale: Seeing colleagues share their gratitude can inspire others to do the same, creating a ripple effect of positivity throughout the organization.

Building Trust: When individuals express appreciation, it cultivates trust and respect. This strengthens team dynamics, making it easier to collaborate and innovate.

Creating a Positive Feedback Loop: As team members share their gratitude, it not only uplifts the individual sharing but also motivates others to recognize and appreciate their own experiences, fostering a culture of positivity.

The Motive Behind the Gratitude Log

The primary goal of the Gratitude Log on 1GENVERSE is to create an environment where appreciation is at the forefront of daily interactions. Here are some key motives driving this initiative:

Promoting a Culture of Recognition: At 1GEN, recognizing each other’s contributions is essential. The Gratitude Log is a platform that encourages team members to highlight each other's efforts, big or small.

Encouraging Vulnerability: Sharing gratitude requires a level of openness that can be transformative. It encourages individuals to express their feelings, fostering deeper connections and understanding.

Enhancing Workplace Satisfaction: Acknowledging the positives in our environment can significantly enhance satisfaction. The Gratitude Log serves as a reminder that there are always reasons to be thankful, even on challenging days.

Aligning with Core Values: This initiative aligns with 1GEN’s core values of empathy, teamwork, and continuous improvement. By cultivating gratitude, we strengthen our commitment to creating a nurturing workplace.

The Gratitude Log on the 1GENVERSE app is more than just a feature; it’s a movement towards a healthier, more positive environment. By encouraging individuals to share their moments of gratitude, 1GEN is enhancing individual well-being and nurturing a culture of appreciation that can lead to greater collaboration and success.

As we embrace this initiative, remember that gratitude is a powerful tool. By acknowledging what we are thankful for, we can create a brighter, more connected workplace—one gratitude post at a time.

So, let’s get started!

Ready to experience the power of gratitude?

👉 Download the 1GENVERSE app now

For Android

For IOS

Want to see gratitude in action?

👀 Check out our inspiring #GratitudeLog stories on the app!

Stay in the loop!

🔔 Follow us for more updates on how we're revolutionizing workplace culture through gratitude.

[tradesignalsbusiness]

Unlocking consistent returns: the power of forex signals

Understanding Forex Signals:

Forex signals are indicators or recommendations that provide insights into potential trading opportunities. These signals can be generated through manual analysis by experienced traders or through automated systems. The primary aim of these signals is to alert traders to potentially profitable trades based on specific criteria.

Types of Forex Signals:

Manual Signals:

Expert Analysis: Skilled and experienced traders analyze the market and provide signals based on their insights and strategies.

News-Based Signals: Events and economic indicators can significantly impact currency values. Manual signals may be based on breaking news and economic reports.

Automated Signals:

Algorithmic Trading: Using pre-programmed algorithms to analyze market conditions and execute trades automatically.

Copy Trading: Traders can automatically copy the trades of successful signal providers.

Advantages of Forex Signals:

Time Efficiency:

Forex signals save time by providing traders with pre-analyzed opportunities, eliminating the need for extensive market research.

Expert Guidance:

Access to the expertise of seasoned traders allows less experienced individuals to benefit from the knowledge of professionals.

Emotion Management:

Emotions can cloud judgment in trading. Following signals allows traders to stick to a predefined strategy without being swayed by emotions like fear or greed.

Diversification:

Signals often cover a range of currency pairs, providing diversification benefits and reducing risk.

Key Factors for Consistent Returns:

Risk Management:

Regardless of the accuracy of signals, risk management is crucial. Setting stop-loss orders and controlling the size of trades helps protect against significant losses.

Education:

Traders should understand the basics of forex trading to make informed decisions, even when using signals. Knowledge enhances the ability to assess and filter signals effectively.

Continuous Monitoring:

Markets can change rapidly. Regularly monitoring trades and adjusting strategies based on changing conditions is essential for consistent returns.

Choosing Reliable Signal Providers:

Not all signal providers are equal. Researching and choosing reputable providers with a track record of success is vital.

Challenges and Risks:

Market Conditions:

Signals may not perform well in all market conditions. Understanding the strengths and limitations of the chosen signals is crucial.

Over-Reliance:

Overreliance on signals without understanding the underlying market dynamics can lead to losses.

Scams:

The forex market is not immune to scams. Traders should be cautious and choose signal providers carefully to avoid fraudulent schemes.

Conclusion:

While forex signals offer a valuable tool for traders seeking consistent returns, they are not a guaranteed pathway to success. Successful trading requires a holistic approach that includes a blend of education, strategic thinking, and effective risk management. Traders should view signals as part of their toolkit and not as a standalone solution. When used wisely, forex signals can indeed contribute to achieving more consistent returns in the ever-evolving world of forex trading.

Source:

[risepropertybuyersau]

Navigating the Property Market with Confidence

The Australian property market is dynamic and often unpredictable. It offers numerous opportunities for wealth building but also presents challenges for those who are unprepared. Whether you're a first-time buyer, a seasoned investor, or someone looking to make an informed move, navigating the property market confidently is crucial to ensuring success. By understanding key market trends, knowing what to expect at each stage of the process, and partnering with trusted professionals, you can make smarter decisions and achieve your property goals with peace of mind.

This guide will walk you through the essential steps of property market navigation, from understanding the fundamentals to closing the deal, all while building the confidence to make informed decisions at every turn.

1. Understanding the Basics of the Property Market

Before diving into the property market, one must grasp the fundamental concepts that drive it. Understanding supply and demand, market cycles, and how economic conditions influence property prices will give you a solid foundation.

Supply and Demand: The core principle of the property market is supply and demand. In simple terms, when more people want to buy or rent in a particular area than there are properties available, prices rise. Conversely, when supply exceeds demand, property prices can fall. Population growth, job opportunities, and infrastructure development can drive demand in specific locations.

Market Cycles: The property market operates in cycles, with periods of growth, stability, and decline. Recognising where the market is in its cycle can help you make better purchasing decisions. A buyer's market (when there are more properties for sale than buyers) may present opportunities for negotiation, while a seller's market (when demand outstrips supply) might require quicker decision-making and fewer opportunities to haggle on price.

Interest Rates: Interest rates have a profound impact on the property market. When interest rates are low, borrowing becomes more affordable, driving up demand for property. Conversely, higher interest rates tend to cool down the market by making borrowing more expensive. Staying informed about the Reserve Bank of Australia's (RBA) monetary policy and interest rate movements can help you anticipate shifts in the market.

Economic Indicators: Broader economic conditions, including employment rates, wage growth, and consumer confidence, shape the property market. For example, if the economy performs well, demand for homes and investment properties tends to rise. On the other hand, during economic downturns, people may be less willing to buy, leading to a slowdown in property price growth.

2. Setting Clear Property Goals

One of the first steps to confidently navigating the property market is setting clear and achievable property goals. Whether you're looking to buy your first home, expand your property investment portfolio, or purchase a new property, having a well-defined goal will guide your decisions and help you avoid impulsive choices.

Personal Goals: If you're a first-time homebuyer, you might be focused on finding a place to settle down and start a family. In this case, your goals include proximity to work, schools, or public transport and a manageable mortgage.

Investment Goals: Property investors, conversely, will have goals centred around rental income, capital growth, or both. Defining your investment objectives—maximising rental yields or accumulating properties for long-term wealth creation—will help you determine the type of properties to focus on.

Time Horizon: Knowing your investment time frame can significantly affect your strategy. Are you looking for a short-term return, or will you hold onto your property for many years to benefit from long-term capital gains? The market conditions will differ depending on your time horizon, and understanding this will help you make decisions aligned with your goals.

3. Researching the Market

Successful property navigation involves thorough research. Understanding the ins and outs of the market will help you identify the right opportunities, avoid pitfalls, and negotiate the best deals. Below are some key elements to consider when conducting your research:

Location, Location, Location: The location of a property has the greatest influence on its value and potential for growth. Factors to consider include:

Proximity to public transport, schools, shopping centres, and employment hubs.

Future infrastructure projects, such as new roads, public transport links, or commercial developments, may enhance the area's value over time.

Demographics and demand: Consider the age, income level, and lifestyle preferences of the area's residents. Areas with young professionals or growing families may see greater demand for housing.

Market Trends: Research recent sales data and market trends in your target area. Are property prices trending upwards, stable, or declining? Sites like Domain and Realestate.com.au provide comprehensive data on property prices, which can give you a sense of how the market is performing. Additionally, pay attention to vacancy rates, which indicate rental demand.

Rentability: If you're buying for investment purposes, assessing the potential rental income of a property is vital. Look at the rental yield (the annual rent divided by the property value) in the area to ensure it will provide sufficient cash flow. High rental demand areas typically offer strong rental yields and low vacancy rates.

Comparable Properties: Analyse similar properties in the area that have recently sold. Comparable sales (also known as comps) can give you a better idea of what price range is reasonable and identify potential underpriced opportunities.

4. Building Your Team of Experts

Navigating the property market confidently requires expert guidance at each process stage. While the internet offers a wealth of information, professional support ensures you make the right decisions and protect your interests. Building a team of professionals is one of the smartest ways to ensure a successful property transaction.

Buyers' Agent: A buyers' agent is an invaluable asset when searching for properties. Their expertise allows them to identify opportunities you might have missed, negotiate favourable prices, and assist with everything from conducting due diligence to handling the paperwork. With access to off-market listings, a buyers' agent often has an edge in securing the best deals.

Mortgage Broker: A mortgage broker helps you secure financing by comparing loan options from various lenders. They can advise on loan types, interest rates, and repayment structures that best suit your financial situation. Brokers can also help you get pre-approved, strengthening your position when making offers.

Conveyancer/Solicitor: Property transactions involve significant legal paperwork, and it's crucial to have a solicitor or conveyancer ensure everything is in order. They'll review contracts, handle settlement procedures, and ensure the transfer of ownership is smooth.

Property Inspector: A building and pest inspection is necessary before purchasing a property. This will give you a clear picture of the property's condition and help avoid costly repairs later. Inspectors can uncover hidden issues like termites, structural damage, or plumbing problems that could impact the property's value.

Accountant or Tax Adviser: Consulting with an accountant or tax expert is a good idea if you're buying property as an investment. They'll ensure you maximise tax deductions (such as negative gearing and depreciation) and help with property portfolio structuring for the best financial outcome.

5. Securing the Right Financing

Financing is one of the most critical aspects of the property-buying process, and confidence in your financing options will help you move forward easily. The right loan can distinguish between a successful investment and one that strains your budget.

Pre-Approval: Before seriously looking at properties, seek pre-approval for a mortgage. This involves the lender assessing your financial situation (income, assets, liabilities) and determining how much they will lend you. Pre-approval gives you a budget and makes you a more attractive buyer, as it signals to sellers that you have the financial backing to complete the purchase.

Loan Types: Understand the different loan options available. For investors, specific loans, such as interest-only loans, are designed to assist with property purchases, which can help with cash flow management. First-time buyers may be eligible for government schemes like the First Home Owner Grant or the First Home Loan Deposit Scheme.

Loan Repayments: Make sure the loan repayments are manageable and align with your financial goals. Consider factors like interest rates, loan terms, and whether you want a fixed-rate or variable-rate mortgage. Speak with a mortgage broker to find the best option for your situation.

6. Making an Offer and Closing the Deal

Once you've found the right property, the next step is to make an offer. Understanding the nuances of the offer process will help you navigate this critical phase confidently.

Private Treaty or Auction: In Australia, properties are typically sold either by private treaty or at auction. In a private treaty, you offer to the seller, who may accept, reject, or counter your bid. In an auction, bidding is competitive, and the highest bidder wins. For auctions, setting a maximum price beforehand is crucial to avoid overspending in the heat of the moment.

Negotiation: A strong negotiating position is essential whether buying via private treaty or auction. Buyers' agents can assist with negotiations, helping you secure the best price. If you're buying for investment, don't forget to factor in potential maintenance costs, market conditions, and future growth when negotiating.

Due Diligence: Conduct all necessary due diligence before signing a contract. Ensure the property has a clear title, conduct building and pest inspections, and review the contract of sale with a solicitor. Due diligence ensures there are no surprises after the deal is done.

Settlement: Once the offer is accepted, you'll enter a settlement period, where the legal and financial aspects are finalised. Your solicitor or conveyancer will handle the settlement process, ensuring everything is in order before transferring ownership.

Conclusion: Empower Yourself to Navigate the Property Market

The property market can be complex, but you can confidently navigate it with the right preparation, research, and expert support. Whether you're purchasing your first home or expanding your investment portfolio, staying informed, setting clear goals, and building a team of professionals will put you in a strong position to make smart, confident decisions. With the right mindset and strategy, you can achieve your property goals and set yourself up for long-term success in the market.

[covid-safer-hotties]

US State Restrictions and Excess COVID-19 Pandemic Deaths - Published July 26, 2024

Key Points Question How did state restrictions affect the number of excess COVID-19 pandemic deaths?

Findings This cross-sectional analysis including all 50 US states plus the District of Columbia found that if all states had imposed COVID-19 restrictions similar to those used in the 10 most (least) restrictive states, excess deaths would have been an estimated 10% to 21% lower (13%-17% higher) than the 1.18 million that actually occurred during the 2-year period analyzed. Behavior changes were associated with 49% to 79% of this overall difference.

Meaning These findings indicate that collectively, stringent COVID-19 restrictions were associated with substantial decreases in excess deaths during the pandemic.

Abstract Importance Despite considerable prior research, it remains unclear whether and by how much state COVID-19−related restrictions affected the number of pandemic deaths in the US.

Objective To determine how state restrictions were associated with excess COVID-19 deaths over a 2-year analysis period.

Design, Setting, and Participants This was a cross-sectional study using state-level mortality and population data from the US Centers for Disease Control and Prevention for 2020 to 2022 compared with baseline data for 2017 to 2019. Data included the total US population, with separate estimates for younger than 45 years, 45 to 64 years, 65 to 84 years, and 85 years or older used to construct age-standardized measures. Age-standardized excess mortality rates and ratios for July 2020 to June 2022 were calculated and compared with prepandemic baseline rates. Excess death rates and ratios were then regressed on single or multiple restrictions, while controlling for excess death rates or ratios, from March 2020 to June 2020. Estimated values of the dependent variables were calculated for packages of weak vs strong state restrictions. Behavioral changes were investigated as a potential mechanism for the overall effects. Data analyses were performed from October 1, 2023, to June 13, 2024.

Exposures Age and cause of death.

Main Outcomes Excess deaths, age-standardized excess death rates per 100 000, and excess death ratios.

Results Mask requirements and vaccine mandates were negatively associated with excess deaths, prohibitions on vaccine or mask mandates were positively associated with death rates, and activity limitations were mostly not associated with death rates. If all states had imposed restrictions similar to those used in the 10 most restrictive states, excess deaths would have been an estimated 10% to 21% lower than the 1.18 million that actually occurred during the 2-year analysis period; conversely, the estimates suggest counterfactual increases of 13% to 17% if all states had restrictions similar to those in the 10 least-restrictive states. The estimated strong vs weak state restriction difference was 271 000 to 447 000 deaths, with behavior changes associated with 49% to 79% of the overall disparity.

Conclusions and Relevance This cross-sectional study indicates that stringent COVID-19 restrictions, as a group, were associated with substantial decreases in pandemic mortality, with behavior changes plausibly serving as an important explanatory mechanism. These findings do not support the views that COVID-19 restrictions were ineffective. However, not all restrictions were equally effective; some, such as school closings, likely provided minimal benefit while imposing substantial cost.

Proven by statistics: Masks save lives. Distance work saves lives. Remote options save lives.

[mariacallous]

The rapid spread of artificial intelligence has people wondering: Who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy—those who understand how AI works—who are most eager to adopt it.

Surprisingly, our new research, published in the Journal of Marketing, finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

This link shows up across different groups, settings, and even countries. For instance, our analysis of data from market research company Ipsos spanning 27 countries reveals that people in nations with lower average AI literacy are more receptive toward AI adoption than those in nations with higher literacy.

Similarly, our survey of US undergraduate students finds that those with less understanding of AI are more likely to indicate using it for tasks like academic assignments.

The reason behind this link lies in how AI now performs tasks we once thought only humans could do. When AI creates a piece of art, writes a heartfelt response, or plays a musical instrument, it can feel almost magical—like it’s crossing into human territory.

Of course, AI doesn’t actually possess human qualities. A chatbot might generate an empathetic response, but it doesn’t feel empathy. People with more technical knowledge about AI understand this.

They know how algorithms (sets of mathematical rules used by computers to carry out particular tasks), training data (used to improve how an AI system works), and computational models operate. This makes the technology less mysterious.

On the other hand, those with less understanding may see AI as magical and awe inspiring. We suggest this sense of magic makes them more open to using AI tools.

Our studies show this lower literacy-higher receptivity link is strongest for using AI tools in areas people associate with human traits, like providing emotional support or counseling. When it comes to tasks that don’t evoke the same sense of humanlike qualities—such as analyzing test results—the pattern flips. People with higher AI literacy are more receptive to these uses because they focus on AI’s efficiency, rather than any “magical” qualities.

It’s Not About Capability, Fear, or Ethics

Interestingly, this link between lower literacy and higher receptivity persists even though people with lower AI literacy are more likely to view AI as less capable, less ethical, and even a bit scary. Their openness to AI seems to stem from their sense of wonder about what it can do, despite these perceived drawbacks.

This finding offers new insights into why people respond so differently to emerging technologies. Some studies suggest consumers favour new tech, a phenomenon called “algorithm appreciation,” while others show skepticism, or “algorithm aversion.” Our research points to perceptions of AI’s “magicalness” as a key factor shaping these reactions.

These insights pose a challenge for policymakers and educators. Efforts to boost AI literacy might unintentionally dampen people’s enthusiasm for using AI by making it seem less magical. This creates a tricky balance between helping people understand AI and keeping them open to its adoption.

To make the most of AI’s potential, businesses, educators and policymakers need to strike this balance. By understanding how perceptions of “magicalness” shape people’s openness to AI, we can help develop and deploy new AI-based products and services that take the way people view AI into account, and help them understand the benefits and risks of AI.

And ideally, this will happen without causing a loss of the awe that inspires many people to embrace this new technology.

[bebeautifull]

Vegan and Cruelty-Free Makeup Brands You Should Know: Be Beautiful Recognizes the Best Options for Conscious Beauty

In the beauty realm, ethical options are gaining momentum, with consumers leaning toward brands that value compassion, sustainability, and health. Vegan and cruelty-free makeup products are now more accessible than ever and combine innovation with kindness. Be Beautiful is here to highlight the importance of these products and guide you through the best vegan and cruelty-free makeup brands. Let Be Beautiful be your trusted resource for exploring conscious beauty.

Why choose vegan and cruelty-free makeup?

1. Ethical Responsibility

Vegan and cruelty-free products ensure that no animals are harmed during the production process. Be Beautiful strongly believes in promoting options that align with kindness and compassion.

2. Environmentally Friendly

Vegan brands often adopt eco-friendly practices, which reduces their carbon footprint. Supporting these products means contributing to a healthier planet. Be Beautiful encourages you to prioritize sustainability in your beauty regimen.

3. Healthier Ingredients

Many vegan products use natural, skin-friendly ingredients free of harmful chemicals. Be Beautiful emphasizes that these products suit a variety of skin types, ensuring safety and nutrition.

4. Positive Impact on Society

Choosing cruelty-free products sends a message to the industry that animal testing is unacceptable. Be Beautiful highlights how consumer choices can influence global practices.

Best Vegan and Cruelty-Free Makeup Brands

1. Fenty Beauty

Rihanna's Fenty Beauty is famous for its inclusivity and vegan-friendly options. Be Beautiful admires its dedication to diversity and compassion, making it a top choice for conscious consumers.

2. e.l.f. Cosmetics

e.l.f. Cosmetics, affordable and completely cruelty-free, offers a wide range of vegan products. Be Beautiful recommends their highly pigmented eyeshadows and versatile lipsticks.

3. Milk Makeup

Innovative and modern, Milk Makeup is a vegan brand loved for its clean ingredients and creative packaging. Be Beautiful encourages trying their cult-favorite products, like Blur Stick and Hydro Grip Primer.

4. Tarte Cosmetics

While not completely vegan, Tarte has a dedicated vegan collection that includes fan favourites like Shape Tape Concealer. Be Beautiful recognizes their efforts to make vegan beauty accessible.

5. Hourglass Cosmetics

Known for luxury and performance, Hourglass is transitioning to a completely vegan line by 2025. Be Beautiful applauds this commitment to ethical beauty.

6. KVD Vegan Beauty

This bold brand is 100% vegan and cruelty-free, offering high-performance products like Tattoo Liner. Be Beautiful highlights its innovation and dedication to quality.

7. Pacifica Beauty

Pacifica is a pioneer in vegan beauty, offering products ranging from skincare to makeup. Be Beautiful loves its affordable prices and eco-friendly packaging.

8. Charlotte Tilbury

Charlotte Tilbury offers a selection of vegan-friendly options within its luxury range. Be Beautiful recommends exploring its cruelty-free collection for high-end glamour. How to Identify Vegan and Cruelty-Free Products

1. Look for Certifications

Certifications like PETA's Leaping Bunny, Beauty Without Bunnies, and the Vegan Society logos indicate ethical practices. Be Beautiful recommends checking for these symbols when shopping.

2. Understand Ingredient Labels Avoid animal-derived ingredients like beeswax, carmine, and lanolin. Be Beautiful offers resources to help decipher complex ingredient lists.

3. Research Brand Policies

Transparency is key when choosing vegan and cruelty-free products. Be Beautiful encourages readers to support brands that clearly state their policies.

Benefits of Vegan and Cruelty-Free Makeup

1. Improved Skin Health

Vegan products often focus on natural ingredients that nourish the skin. Be Beautiful highlights how these products can improve your complexion while being gentle.

2. Ethical Consumerism

By choosing vegan and cruelty-free makeup, you contribute to a compassionate and sustainable beauty industry. Be Beautiful champions ethical consumption as a force for good.

3. Innovative Formulas

Vegan brands are at the forefront of innovation, offering versatile, high-performing products. Be Beautiful shows how ethical beauty can deliver exceptional results.

Tips for Transitioning to Vegan and Cruelty-Free Makeup

1. Gradual Replacement

Start by replacing one product at a time, focusing on basics like foundation or mascara. Be Beautiful suggests starting small to make the transition manageable.

2. Explore Dupes

Find vegan alternatives to your current favourites. Be Beautiful frequently shares dupe lists to help you discover comparable options.

3. Stay Informed

Follow trusted blogs, social media, and resources like Be Beautiful to stay up to date on the latest ethical beauty trends.

4. Share your experience

Encourage others to embrace vegan and cruelty-free beauty. Be Beautiful believes in creating a community of like-minded people.

Common misconceptions about vegan and cruelty-free makeup

1. Limited options

Contrary to this belief, there are countless vegan and cruelty-free brands that offer a variety of products. Be Beautiful highlights the abundance of options available today.

2. High costs

While some luxury brands are vegan, there are plenty of affordable options. Be Beautiful frequently offers budget-friendly recommendations.

3. Compromised quality

Vegan and cruelty-free products are just as effective as their counterparts. Be Beautiful features high-performing products that prove this myth false.

Conclusion Choosing vegan and cruelty-free makeup is a significant step toward a more ethical and sustainable beauty industry. Brands like Milk Makeup, Fenty Beauty, and Tarte Cosmetics prove that beauty and compassion can coexist in harmony. By supporting these brands, you're not only improving your beauty routine, but also contributing to a kinder world. Be Beautiful is here to guide you on this journey, offering information, advice, and product recommendations. Embrace ethical beauty with Be Beautiful and redefine your makeup choices with confidence and compassion.

[laxmankodadala]

Online Collaboration Tools for Managing Remote Teams

Online collaboration tools have made it possible for faraway workers to stay in touch, despite the growing popularity of working remotely. Recent research indicates that within the past ten years, the number of remote workers has doubled. Furthermore, despite the well-known Yahoo ban in 2015 that compelled workers to return to the office, the demand for remote work options is still expanding globally.

Innovative management techniques and cutting-edge technological advancements that allow leading businesses to hire more remote workers are some of the factors propelling this expansion.

However, your staff may be less productive if you don't have effective tools. Therefore, you may avoid a lot of issues by selecting online collaboration tools that will help with teamwork.

Below there is a list of online collaboration tools you will find useful when working with a remote team.

Troop messenger

Troop Messenger is a frontrunner when it comes to more dynamic team collboration. Because of how easy it is to use in an entrepreneurial setting, it is one of the few online collaboration tools that can meet the needs of any team.

Troop Messenger acts as a complete online collaboration tool and provides you with immediate access to a wide range of features, including:

Instant messaging

Making video calls

Conducting video conferences

Sharing files

Desktop sharing

Creating complex schedules

By setting up the work schedule in Troop Messenger, you can safeguard all project performance data and maintain project information in an organised manner.

Troop Messenger is a potent business collaboration tool made to streamline and improve team communication. Because of its adaptability, it is a perfect tool for remote teams, big businesses, and startups alike. It stands out as one of the greatest online collaboration tools accessible right now thanks to its revolutionary features and easy-to-use layout.

Key Features of Troop Messenger

Real-Time Messaging Troop Messenger ensures smooth communication with instant messaging, making remote collaboration and online collaboration tool more efficient than ever.

File Sharing and Management Easily share files, documents, and multimedia, ensuring seamless business collaboration tool within teams.

Audio and Video Calls Engage in virtual meetings with high-quality audio and video, bridging the gap in remote collaboration tools.

Collaborative Workspace Troop Messenger serves as a central hub for all your projects, making it one of the best collaboration apps for managing teamwork and collaboration effectively.

Security With robust encryption and secure data storage, this collaboration software ensures your sensitive business information stays protected.

Why Troop Messenger is Ideal for Businesses

Troop Messenger is designed to accommodate a variety of work environments, regardless of the size of your team. It is one of the few collaboration platforms that serves all sectors due to its ease of use and usefulness. It provides unparalleled flexibility for both remote and in-office teams, in contrast to other team collaboration platforms.

Benefits of Using Troop Messenger

Streamlined Communication: Eliminate email overload and bring your team onto a single collaboration platform.

Increased Productivity: Reduce delays in decision-making and execution with real-time updates.

Improved Teamwork: Foster better relationships through teamwork and collaboration tools like group chats and project tracking.

Cost-Effective: Get enterprise-grade features without breaking your budget.

Troop Messenger for Remote Collaboration

As remote work gains traction, tools like Troop Messenger have become indispensable. Its innovative features, such as screen sharing and remote access, make it the perfect online collaboration and remote collaboration tools for distributed teams.

Why Choose Troop Messenger Over Other Tools?

Troop Messenger is a unique choice for companies because of its feature-rich feature set and user-friendly interface. It is designed specifically to satisfy the needs of entrepreneurial teams, in contrast to many other collaboration tools. This makes it a solution that truly works for everyone, in addition to being among the greatest options for online collaboration tools.