#kevin lane keller

[palmviewfm]

any mw counterparts?

there's  soooooo  many  counterpart  options  that  you  can  go  with  !  i'll  leave  some  under  the  read  more  for  you  to  make  it  easier.

riverdale:  betty  cooper,  veronica  lodge,  archie  andrews,  cheryl  blossom,  jason  blossom,  reggie  mantle,  midge  klump,  kevin  keller,  polly  cooper,  toni  topaz,  jughead  jones,  moose  mason,  and  josie  mccoy.

pretty  little  liars:  aria  montgomery,  spencer  hastings,  emily  fields,  alison  dilaurentis,  maya  st  germain,  mona  vanderwaal,  mike  montgomery,  caleb  rivers,  noel  kahn,  and  toby  cavanaugh.

teen  wolf:  lydia  martin,  scott  mccall,  allison  argent,  malia  tate,  derek  hale,  isaac  lahey,  liam  dunbar,  cora  hale,  theo  raeken,  kira  yukimura,  jackson  whittemore,  and  erica  reyes.

clueless:  dionne  davenport,  amber  mariens,  murray  duvall,  travis  birkenstock,  christian  stovitz,  summer  bonet  and  elton  tiscia.

charmed:  prue  halliwell,  phoebe  halliwell,  piper  halliwell  and  paige  matthews.

all  american:  olivia  baker,  layla  keating,  asher  adams,  patience,  simone  hicks,  thea  mays,  jj  parker,  damon  sims,  jordan  spencer,  spencer  james,  and  jaymee.

greys  anatomy:  lexi  grey,  arizona  robbins,  atticus  lincoln,  derek  shephard,  addison  montgomery,  callie  torres,  alex  karev,  and  april  kepner.

bridgerton:  francesca  bridgerton,  penelope  featherington,  daphne  bridgerton,  simon  basset,  kate  sharma  and  colin  bridgerton.

sex  and  the  city:  carrie  bradshaw,  miranda  hobbs  and  charlotte  york.

twilight:  bella  swan,  alice  cullen,  carlisle  cullen,  esme  cullen,  emmett  cullen,  and  jacob  black.

friends:  ross  geller,  joey  tribbiani,  chandler  bing,  monica  geller,  mike  hannigan  and  janice  litman.

the  vampire  diaries:  elena  gilbert,  katherine  pierce,  stefan  salvatore,  caroline  forbes,  bonnie  bennett,  enzo  st  john,  hayley  marshall,  klaus  mikaelson,  elijah  mikaelson  and  rebekah  mikaelson.

pitch  perfect:  beca  mitchell,  chloe  beale,  aubrey  posen,  lilly  onakuramara,  cynthia  rose,  and  stacie  conrad.

the  summer  i  turned  pretty:  belly  conklin,  conrad  fisher,  jeremiah  fisher,  steven  conklin,  taylor  jewel,  and  cam  cameron.

shadowhunters:  clary  fray,  simon  lewis,  isabelle  lightwood,  jace  herondale,  alec  lightwood,  and  magnus  bane.

gossip  girl:  blair  waldorf,  serena  van  der  woodsen,  georgina  sparks,  nate  archibald,  and  dan  humphrey.

scream:  sidney  prescott,  tatum  riley,  kirby  reed,  tara  carpenter,  sam  carpenter,  gale  weathers,  dewey  riley,  randy  meeks  and  casey  becker.

gilmore  girls:  logan  huntzberger,  lane  kim,  dave  rygalski,  paris  geller,  lorelai  gilmore,  tristan  dugray,  luke  danes,  dean  forester,  emily  gilmore,  richard  gilmore,  sookie  st  james,  and  kirk  gleason.

the  notebook:  allie  hamilton  and  noah  calhoun.

interview with a vampire: louis de point du lac, lestat de lioncourt, estelle, santiago, armand, samuel barclay, and grace de point du lac.

a  cinderella  story:  austin  ames  and  sam  montgomery.

10  things  i  hate  about  you:  kat  stratford,  cameron  james,  joey  donner,  and  bianca  stratford.

grease:  sandy  olson,  danny  zuko,  betty  rizzo,  marty,  jan,  frenchy,  doody,  putzie,  sunny,  chacha  and  kenickie.

dirty  dancing:  frances  'baby'  houseman.

heathers:  heather  chandler,  heather  mcnamara,  heather  duke,  and  veronica  sawyer.

scooby  doo:  velma  dinkley,  daphne  blake,  shaggy  rogers,  and  fred  jones.

powerpuff  girls:  bubbles,  blossom,  and  buttercup.

[rahmadali]

Pelatihan Digital Marketing: Panduan dan Perspektif dari Para Ahli

Digital marketing telah menjadi elemen kunci dalam strategi bisnis modern. Untuk meraih keunggulan kompetitif dan beradaptasi dengan perkembangan teknologi, pelatihan digital marketing menjadi sangat penting. Artikel ini akan mengeksplorasi berbagai aspek pelatihan digital marketing berdasarkan pandangan para ahli, serta memberikan panduan komprehensif tentang cara memanfaatkan pelatihan ini untuk mencapai hasil optimal.

I. Pentingnya Pelatihan Digital Marketing

Digital marketing mencakup berbagai teknik dan strategi yang digunakan untuk mempromosikan produk atau layanan melalui saluran digital. Menurut Philip Kotler dan Kevin Lane Keller dalam Marketing Management, digital marketing memungkinkan perusahaan untuk menjangkau audiens yang lebih luas dan lebih tersegmentasi dengan biaya yang lebih efisien dibandingkan dengan pemasaran tradisional. Pelatihan dalam bidang ini penting karena membantu individu dan organisasi memahami dan menerapkan teknik-teknik digital marketing yang efektif.

II. Komponen Utama Pelatihan Digital Marketing

Pelatihan digital marketing umumnya mencakup beberapa komponen utama, yang masing-masing memiliki peran penting dalam membangun keterampilan dan pengetahuan di bidang ini. Berikut adalah komponen utama pelatihan digital marketing, berdasarkan pandangan para ahli:

1. Strategi dan Perencanaan Digital Marketing

Menurut David Chaffey dalam Digital Marketing: Strategy, Implementation, and Practice, pemahaman mendalam tentang strategi dan perencanaan adalah fondasi dari pelatihan digital marketing. Ini mencakup pembuatan rencana marketing digital yang terintegrasi, penetapan tujuan yang jelas, dan penilaian audiens target. Pelatihan ini membantu peserta untuk merancang strategi yang selaras dengan tujuan bisnis dan kebutuhan audiens.

2. Optimasi Mesin Pencari (SEO)

SEO adalah teknik yang digunakan untuk meningkatkan visibilitas situs web dalam hasil pencarian organik di mesin pencari. Rand Fishkin dalam The Art of SEO menekankan bahwa SEO mencakup penelitian kata kunci, optimasi on-page, dan off-page. Pelatihan SEO mencakup cara melakukan penelitian kata kunci, optimasi struktur situs, dan membangun tautan (link building) untuk meningkatkan peringkat di mesin pencari.

3. Pemasaran Konten (Content Marketing)

Pemasaran konten adalah strategi yang berfokus pada pembuatan dan distribusi konten yang relevan dan berharga untuk menarik dan mempertahankan audiens. Joe Pulizzi dalam Epic Content Marketing menekankan pentingnya konten yang berkualitas untuk membangun otoritas dan kepercayaan. Pelatihan ini mengajarkan peserta cara membuat konten yang menarik, merencanakan kalender konten, dan mengukur efektivitas konten.

4. Pemasaran Media Sosial (Social Media Marketing)

Pemasaran media sosial melibatkan penggunaan platform seperti Facebook, LinkedIn, dan Instagram untuk berinteraksi dengan audiens dan mempromosikan produk atau layanan. Kaplan dan Haenlein dalam Social Media: The New Hybrid Element of the Promotion Mix menggarisbawahi pentingnya media sosial dalam membangun hubungan dengan audiens dan meningkatkan keterlibatan. Pelatihan media sosial mencakup strategi pembuatan konten, manajemen kampanye, dan analisis performa di berbagai platform.

5. Email Marketing

Email marketing adalah metode yang efektif untuk berkomunikasi langsung dengan audiens melalui email. Dave Chaffey dalam Digital Marketing: Strategy, Implementation, and Practice menjelaskan bahwa email marketing memungkinkan pengiriman pesan yang dipersonalisasi dan tersegmentasi. Pelatihan ini mencakup cara merancang kampanye email yang efektif, segmentasi daftar email, dan analisis hasil kampanye.

6. Analitik dan Pengukuran (Analytics and Measurement)

Analitik web dan pengukuran kinerja adalah aspek penting dalam digital marketing. Kaushik dalam Web Analytics 2.0 menjelaskan bahwa analitik memungkinkan untuk mengukur dan mengevaluasi efektivitas kampanye marketing. Pelatihan ini mencakup penggunaan alat analitik seperti Google Analytics untuk melacak trafik situs web, konversi, dan metrik kinerja lainnya.

III. Metode Pelatihan Digital Marketing

Pelatihan digital marketing dapat disampaikan melalui berbagai metode, masing-masing memiliki kelebihan dan kekurangan tergantung pada kebutuhan peserta dan tujuan pelatihan. Berikut adalah beberapa metode pelatihan yang umum digunakan:

1. Pelatihan Online

Pelatihan online menawarkan fleksibilitas tinggi dan dapat diakses dari mana saja. Kursus online sering kali mencakup modul yang dapat diakses secara mandiri, video pembelajaran, dan kuis interaktif. Platform seperti Coursera, Udemy, dan LinkedIn Learning menyediakan berbagai kursus dalam digital marketing. Kelebihan dari pelatihan online adalah kemampuan untuk belajar dengan kecepatan sendiri dan akses ke materi pembelajaran dari berbagai sumber.

2. Pelatihan Kelas Tatap Muka

Pelatihan tatap muka biasanya diselenggarakan dalam format workshop atau seminar di lokasi fisik. Menurut para ahli, pelatihan tatap muka memungkinkan interaksi langsung antara peserta dan instruktur, serta kesempatan untuk berkolaborasi dan bertukar ide. Kelebihannya termasuk kesempatan untuk mendapatkan umpan balik langsung dan jaringan dengan profesional lain di bidang yang sama.

3. Pelatihan Hybrid

Pelatihan hybrid menggabungkan elemen pelatihan online dan tatap muka. Metode ini menawarkan fleksibilitas pelatihan online dengan keuntungan tambahan dari sesi tatap muka untuk diskusi mendalam dan praktik langsung. Metode ini sering digunakan oleh institusi pendidikan dan perusahaan yang ingin memberikan pelatihan yang komprehensif dan terintegrasi.

4. Sertifikasi dan Program Akademis

Sertifikasi profesional dan program akademis adalah opsi bagi mereka yang ingin mendapatkan kualifikasi resmi dalam digital marketing. Program sertifikasi dari institusi seperti Google, HubSpot, dan Facebook menawarkan kredensial yang diakui di industri. Selain itu, beberapa universitas menawarkan gelar dan diploma dalam digital marketing, memberikan pemahaman yang mendalam dan terstruktur tentang bidang ini.

IV. Manfaat Pelatihan Digital Marketing

Pelatihan digital marketing menawarkan berbagai manfaat baik untuk individu maupun organisasi:

1. Peningkatan Keterampilan dan Pengetahuan

Pelatihan digital marketing membantu peserta untuk mengembangkan keterampilan teknis dan strategis yang diperlukan untuk merancang dan mengelola kampanye digital yang efektif. Ini termasuk keterampilan dalam SEO, pemasaran konten, media sosial, dan analitik.

2. Peningkatan Daya Saing

Dengan mengikuti pelatihan digital marketing, individu dapat meningkatkan daya saing mereka di pasar kerja. Kualifikasi dan keterampilan yang diperoleh dapat membantu dalam mendapatkan pekerjaan di bidang digital marketing atau memajukan karir mereka di perusahaan yang ada.

3. Optimalisasi Strategi Marketing

Organisasi yang mengikuti pelatihan digital marketing dapat mengoptimalkan strategi marketing mereka, meningkatkan efisiensi kampanye, dan memaksimalkan ROI. Dengan memahami teknik dan alat digital marketing, organisasi dapat membuat keputusan yang lebih informasi dan strategi yang lebih terarah.

4. Adaptasi Terhadap Perubahan Teknologi

Digital marketing adalah bidang yang berkembang pesat dengan teknologi yang terus berubah. Pelatihan memastikan bahwa peserta tetap terinformasi tentang tren terbaru dan teknologi terbaru, memungkinkan mereka untuk beradaptasi dengan perubahan dan menerapkan praktik terbaik.

V. Kesimpulan Pelatihan digital marketing merupakan investasi penting bagi individu dan organisasi yang ingin memanfaatkan potensi pemasaran digital secara maksimal. Dengan memahami komponen utama pelatihan seperti strategi, SEO, pemasaran konten, media sosial, email marketing, dan analitik web, peserta dapat mengembangkan keterampilan yang diperlukan untuk merancang dan mengelola kampanye digital yang sukses. Metode pelatihan yang beragam, termasuk online, tatap muka, dan hybrid, menawarkan fleksibilitas dan aksesibilitas yang sesuai dengan kebutuhan peserta. Melalui pelatihan yang efektif, individu dapat meningkatkan keterampilan mereka, sementara organisasi dapat mengoptimalkan strategi marketing mereka untuk mencapai hasil yang lebih baik di pasar digital yang kompetitif.

[alvinstrat]

The World's Most Valuable Brands and Brand Equity

Kantar's Most Valuable Brands in 2023 by measuring brand equity.

Brand equity is quite a complicated social/measurements construct. Of course, marketing scientists and researchers have worked on brand equity over the years and the Keller and Aaker models are widely used.

Actually, possibly everything that a marketer does, except leads generation, can be summed up by trying to increase 'brand equity'.

[cuisine-digitale]

Techniques de marketing : Guide complet pour les débutants et les experts

Introduction

Le marketing est l'ensemble des techniques et des actions mises en œuvre par une entreprise pour promouvoir ses produits ou services et atteindre ses objectifs commerciaux. Il existe une multitude de techniques marketing, chacune ayant ses propres avantages et inconvénients.

Les techniques marketing les plus courantes

Le marketing produit: Il se concentre sur les caractéristiques et les avantages du produit pour le mettre en valeur auprès des clients potentiels.

Le marketing prix: Il consiste à fixer le prix du produit en fonction de la concurrence, des coûts de production et de la valeur perçue par les clients.

Le marketing distribution: Il s'agit de choisir les canaux de distribution les plus adaptés pour atteindre les clients potentiels.

Le marketing communication: Il vise à faire connaître le produit ou service aux clients potentiels et à les inciter à l'acheter.

Autres techniques marketing

Le marketing digital: Il utilise les outils numériques tels que les réseaux sociaux, les emails et les sites web pour atteindre les clients potentiels.

Le marketing relationnel: Il vise à créer des relations durables avec les clients afin de les fidéliser.

Le marketing de contenu: Il consiste à créer et à diffuser du contenu de qualité pour attirer et fidéliser les clients potentiels.

Le marketing d'influence: Il consiste à collaborer avec des influenceurs pour promouvoir le produit ou service auprès de leurs audiences.

Choisir la bonne technique marketing

Le choix de la technique marketing la plus appropriée dépend de plusieurs facteurs, tels que:

Le type de produit ou service

Le budget marketing

Les objectifs marketing

La cible marketing

Conseils pour réussir vos campagnes marketing

Définissez clairement vos objectifs marketing.

Identifiez votre cible marketing.

Choisissez les bonnes techniques marketing.

Créez des messages pertinents et engageants.

Mesurez et analysez les résultats de vos campagnes.

Conclusion

Le marketing est un domaine complexe et en constante évolution. Il est important de se tenir au courant des dernières tendances et d'adapter ses techniques marketing en conséquence. En utilisant les bonnes techniques marketing et en suivant les conseils ci-dessus, vous pouvez augmenter vos chances de succès et atteindre vos objectifs commerciaux.

Ressources supplémentaires

Site web de l'Académie du Marketing: [URL non valide supprimée]

Blog Marketing Mania: [URL non valide supprimée]

Livre "Marketing Management" de Philip Kotler et Kevin Lane Keller

N'hésitez pas à me contacter si vous avez des questions ou si vous souhaitez approfondir un sujet particulier.

[pixldigitalsolutions]

What is Customer-Based Brand Equity?

Customer-Based Brand Equity (CBBE) is a marketing concept that centers on the perception and value that consumers associate with a brand. Developed by Kevin Lane Keller, this model emphasizes the importance of customer perspectives in assessing and building a brand. CBBE suggests that a brand's success goes beyond tangible product features; it is deeply rooted in how consumers feel, think, and respond to the brand.

Key Components of Customer-Based Brand Equity: Brand Awareness:

Definition: The extent to which consumers can recognize or recall a brand. Importance: High awareness contributes to a brand's salience and consideration during purchase decisions. Brand Imagery:

Definition: The set of perceptions and associations linked to a brand. Importance: Positive imagery builds a strong brand identity, fostering emotional connections with consumers. Brand Attitude:

Definition: Consumer's overall evaluation of a brand. Importance: Positive attitudes lead to brand preference, loyalty, and advocacy. Brand Meaning:

Definition: The significance consumers attach to a brand beyond its functional attributes. Importance: Brands with a deeper meaning resonate more with consumers, creating a lasting impact. Brand Salience:

Definition: The degree to which a brand is thought about or noticed in buying situations. Importance: High salience ensures that the brand remains top-of-mind among consumers.

Building Customer-Based Brand Equity: Brand Identity:

Develop a strong and consistent brand identity that reflects the core values and personality of the brand. Communications Strategy:

Craft compelling and consistent messaging across all touchpoints to create a coherent brand image.

Brand Engagement:

Foster engagement through interactive marketing, social media, and other channels to build a community around the brand. Quality Assurance:

Consistently deliver high-quality products and services to meet or exceed customer expectations.

Customer Relationships:

Build strong relationships with customers through personalized experiences, exceptional customer service, and loyalty programs.

Brand Innovation:

Stay relevant by adapting to market trends, introducing innovative products, and evolving with consumer needs.

Advantages of Customer-Based Brand Equity: Brand Loyalty:

Consumers are more likely to remain loyal to a brand they have a strong connection with. Premium Pricing:

Brands with high equity can command premium prices, as consumers are willing to pay extra for perceived value.

Word-of-Mouth Marketing:

Satisfied customers become brand advocates, promoting the brand through word-of-mouth and social sharing.

Resilience in the Market:

Brands with strong equity are more resilient to competitive pressures and market fluctuations. In conclusion, Customer-Based Brand Equity is a holistic approach that emphasizes the importance of building a brand that resonates with consumers emotionally, creating lasting impressions and fostering loyalty. By understanding and managing the various dimensions of CBBE, businesses can cultivate strong, enduring relationships with their customers.

[fortunatelybeardedcheesecake]

“Marketing Management” by Philip Kotler and Kevin Lane Keller Audiobook- Audicate

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"मार्केटिंग मैनेजमेंट" जिनके लेखक हैं फिलिप कोटलर और केविन लेन केलर, मार्केटिंग के क्षेत्र में महत्त्वपूर्ण है, जो मार्केटिंग की रणनीतियों और सिद्धांतों में व्यापक दर्शन प्रदान करती है। यह प्रभावशाली पुस्तक छात्रों और पेशेवरों के लिए एक मार्केटिंग के मूल सिद्धांतों को समावेश करती है।

पुस्तक का अवलोकन: यह पुस्तक मार्केटिंग के विभिन्न पहलुओं को व्यापक रूप से शामिल करती है, जैसे कि उपभोक्ता व्यवह��र, बाजार विभाजन, ब्रांड प्रबंधन, उत्पाद विकास, मूल्य निर्धारण रणनीतियाँ, और प्रचारन तकनीकें। कोटलर और केलर डिजिटल युग में मार्केटिंग के बदलते दृश्य को स्पष्ट करते हैं, वास्तविक उदाहरणों, केस स्टडीज, और अद्यतित ढांचाओं को शामिल करते हैं। यह पढ़ने वालों को प्रभावी मार्केटिंग रणनीतियों को समझने और लागू करने में मदद करती है।

पुस्तक की मुख्य विशेषताएँ:

व्यापक ध्यान: यह मार्केटिंग को उसके मूल सिद्धांतों से लेकर समकालीन रणनीतियों तक खोजती है, जो नौसिखियों से अनुभवी मार्केटर्स के लिए महत्त्वपूर्ण है।

व्यावसायिक अनुप्रयोग: वास्तविक जीवन के उदाहरण और केस स्टडीज मार्केटिंग के सिद्धांतों को व्यावसायिक तरीके से लागू करने में मदद करते हैं।

समायोजन: पुस्तक मार्केटिंग के स्थायी मानकों के साथ बदलते दृश्य को ध्यान में रखते हुए नवीनतम ट्रेंड्स और तकनीकों को शामिल करती है।

प्रामाणिक स्रोत: क्षेत्र में प्रसिद्ध विशेषज्ञों द्वारा लिखी गई, यह मार्केटिंग ज्ञान के लिए एक विश्वसनीय संदर्भ है।

Audicate पर उपलब्धता: सुनने वालों के लिए, "मार्केटिंग मैनेजमेंट" कोटलर और केलर द्वारा Audicate ऐप पर

एक ऑडियोबुक्स के रूप में प्रदान किया गया है। यह ऑडियोबुक्स स्वरूप प्राप्त शिक्षा की सुविधा प्रदान करता है, जो चलती जीवनशैली वाले लोगों के लिए उपयुक्त है या जो श्रवण शैली की शिक्षा को पसंद करते हैं। सफ़र कर रहे लोग, फिटनेस एंथूज़ियास्ट्स, या कोई भी वैकल्पिक शिक्षा की तलाश में होने वाले व्यक्ति को ऑडियोबुक्स का आकर्षक तरीके से मार्केटिंग के दुनिया को समझने में मदद मिल सकती है।

संक्षेप में, "मार्केटिंग मैनेजमेंट" मार्केटिंग रणनीतियों को मास्टर करने में रुचि रखने वाले लोगों के लिए एक महत्त्वपूर्ण संसाधन है। Audicate पर उपलब्ध ऑडियोबुक्स इसे और भी पहुंचने योग्य बनाते हैं, जो मार्केटिंग के यह क्षेत्र के बदलते दृश्य को समझने के लिए एक आकर्षक तरीके से माध्यम प्रदान करते हैं। चाहे आप एक छात्र हों जो मार्केटिंग में उत्साहित हैं, या एक अनुभवी पेशेवर हों, यह पुस्तक प्रभावी मार्केटिंग प्रथाओं के मूल्यवान ज्ञान को प्रदान करती है।

[univpdf]

Marketing Management (15th Edition) – Global – eBook

Marketing Management (15th Edition) By Kevin Lane Keller, Philip Kotler – Global – eBook PDF: Author(s) Kevin Lane Keller Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and…

[etextbooky]

Marketing Management (15th Edition) – Kotler Keller – eBook

Marketing Management (15th Edition) – Kotler Keller – eBook

Marketing Management (15th Edition) – Kotler Keller – eBook PDF: Author(s) Kevin Lane Keller Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and…

[palmviewfm]

mw counterparts?

i'm  so  glad  you  asked  !  please don't mind the fact that this list is quite the long one ! so  as  for  counterparts  i'd  really  love  to  see:  claire  standish,  allison  reynolds,  john  bender,  kat  stratford,  bianca  stratford,  joey  donner,  patrick  verona,  cameron  james,  heather  mcnamara,  logan  huntzberger,  luke  danes,  lane  kim,  tristan  dugray,  clary  fray,  jace  herondale,  simon  lewis,  beca  mitchell,  chloe  beale,  jessica  day,  winston  schmidt,  cece  parekh,  laney  boggs,  brock  hudson,  dean  sampson,  mackenzie  siler,  taylor  vaughn,  simon  boggs,  rachel  green,  monica  geller,  ross  geller,  chandler  bing,  joey  tribbiani,  ross  geller,  cher  horowitz,  dionne  davenport,  scott  mccall,  allison  argent,  lydia  martin,  lucas  scott,  peyton  sawyer,  brooke  davis,  rachel  gatina,  ryan  atwood,  marissa  cooper,  sidney  prescott,  gale  weathers,  casey  becker,  kirby  reed,  tara  carpenter,  sam  carpenter,  dewey  riley,  tatum  riley,  sabrina  spellman,  francesca  bridgerton,  penelope  featherington,  daphne  bridgerton,  simon  basset,  kate  sharma,  colin  bridgerton,  harvey  kinkle,  summer  roberts,  seth  cohen,  nate  archibald,  blair  waldorf,  serena  van  der  woodsen,  dan  humphrey,  georgina  sparks,  belly  conklin,  jeremiah  fisher,  conrad  fisher,  taylor  jewel,  elena  gilbert,  katherine  pierce,  stefan  salvatore,  bonnie  bennett,  enzo st john, tyler lockwood, hayley  marshall,  caroline  forbes,  danny  zuko,  betty  rizzo,  sandy  olson,  frenchy,  buffy  summers,  cordelia  chase,  faith  lehane,  prue  halliwell,  paige  matthews,  phoebe  halliwell,  piper  halliwell,  meredith  grey,  arizona  robbins,  derek  shepherd,  alex  karev,  cristina  yang,  izzie  stevens,  jackson  avery,  callie  torres,  april  kepner,  amelia  shepherd,  jo  wilson,  addison  montgomery,  lexi  grey,  atticus  lincoln,  betty  cooper,  veronica  lodge,  archie  andrews,  jughead  jones,  cheryl  blossom,  toni  topaz,  reggie  mantle,  kevin  keller, bella swan, edward cullen, rosalie hale, alice cullen, carlisle cullen, jacob black, paul lahote, sam uley, emily young, esme cullen,  nancy drew, frances  'baby'  houseman,  johnny  castle,  emily  fields, maggie greene,  daryl dixon, rick grimes, samantha jones, carrie bradshaw, olivia pope, mona  vanderwaal,  aria  montgomery,  spencer  hastings,  caleb  rivers,  toby  cavanaugh  and  alison  dilaurentis  !

[mygloriousbouquetbanana-blog]

Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Kotler

Link full download: https://bit.ly/2LVNA9Q

Product details:

Language: English ISBN-10: 0132161079 ISBN-13: 978-0132161077 ISBN-13: 9780132161077

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[leobaby2999]

Its bad enough that the farm got to Kevin but now they're tryin to come for my bitch Cheryl????? Oh hell no

[manage-management]

The text presents good information. The business cases are very useful and ... Take this for what it's worth from an MBA candidate who is not interested in marketing. The text presents good information. The business cases are very useful and provided the most benefit. Otherwise, I found the material to be dry and in many cases tedious to read-through. The majority of my research used the web rather than the text as a starting point for all my papers related to this course... Go to Amazon

Only two devices for $167? Pearson really should provide the capability to view the ebook on more than 2 devices. They are charging over $150 for a book that has no physical existence. That is a gouge in the first place, but to then tell me I can't have it on my phone, kindle and PC simultaneously without doing registration/deregistration gymastics . . . ? That betrays a very low estimation of their customers and a little bit of ignorance of the way people use technology at this moment. One of the big reasons I buy ebooks is ubiquitous availability. To restrict that is destroying a lot of the value of the format. That said, I'm certainly not going back to buying the 5-pound print doorstop version. But Pearson, throw your student customers a bone. Would 3 devices kill you, you DRM tightwads? Go to Amazon

The gold standard of marketing texts This is one of the most comprehensive marketing books I have read. It covers everything from product management and development to channel strategy. I have been working in marketing for a long time and I often refer to this book to get sense of the issue and solutions others have tried when a new problem or opportunity arises. Well researched and documented with countless examples from real world. Go to Amazon

disappointing to see such poor quality on Amazon The format in Kindle is impossible to read. Paras are all over the place, figures don't show up, images are mixed up, etc....disappointing to see such poor quality on Amazon. Go to Amazon

just a collection of lists of technical terms This book was very technical and dense. Each chapter consisted of list after list of terms, each having multiple sublists. I suppose this format makes for simple test construction, but I don't expect people to remember all the technical terms when they actually begin their career. Go to Amazon

Good It's a textbook. For that purpose it worked great. Go to Amazon

Readable Text Describing Modern Marketing and its Management Pretty good text to describe marketing in the modern business world. Some of the chapters seem to overlap and could be organized more clearly. Overall, the text is easy to read and cases are current and pertinent. Go to Amazon

Huge Marketing Textbook and Likely to Forget The book covered a lot of material, modern marketing concepts, and case examples. Sadly it presented the material in an abstract way that i surely will forget in 4 months before i take my next marketing class. Glad i rented it. Some online retailers are asking more than $200 for this book. Yikes! No wonder the average person can’t afford a college education. Go to Amazon

It's very thick and very useful! Explaining the ethics in an interesting way One of my favorite books during the course of my MBA Five Stars Five Stars Research and Development Four Stars Five Stars Affordable and Good Condition Great book Four Stars

[vnllacosmo]

characters & fandoms *:･ﾟ✧*:･ﾟ✧

overview: the 100, greys anatomy, the walking dead, private practice, glee, victorious, pitch perfect, pretty little liars, gilmore girls, once upon a time, manifest, degrassi, shameless, criminal minds, the fosters, orange is the new black, switched at birth, riverdale, the vampire diaries, the originals, legacies, marvel, friends, lost in space, supergirl, mom (sitcom), full / fuller house, one day at a time, outer banks, rizzoli & isles, american horror story, how to get away with murder, blue bloods, law & order svu, reign, disney fandoms.

the one hundred:

raven reyes

anya kom trikru

echo kom spacekru

abby griffin

bellamy blake

octavia blake

luna kom flourkru

emori kom spacekru

lincoln kom trikru

john murphy

jasper jordan

monty greene

harper mcintyre

clarke griffin

indra kom trikru

commander lexa

grey’s anatomy:

addison montgomery

teddy altman

arizona robbins

meredith grey

miranda bailey

amelia shepherd

lexie grey

callie torres

cristina yang

izzie stevens

april kepner

jo wilson

carina deluca

alex karev

george o’malley

jackson avery

mark sloan

derek shepherd

ellis shepherd (best kid <3)

the walking dead:

maggie rhee

beth greene

glenn rhee

carol peletier

daryl dixon

michonne

andrea harrison

rick grimes

rosita espinosa

carl grimes

sasha williams

tara chambler

mika samuels

yumiko

connie

princess

private practice:

charlotte king

addison montgomery

amelia shepherd

pete wilder

violet turner

glee:

santana lopez

brittany pierce

quinn fabray

mercedes jones

tina cohen-chang

shelby corcoran

holly holliday

victorious:

jade west

cat valentine

beck oliver

andre harris

tori vega

pitch perfect:

aubrey posen

chloe beale

emily junk

beca mitchell

pretty little liars:

alison dilaurentis

spencer hastings

hanna marin

emily fields

mona vanderwaal

toby cavanaugh

caleb rivers

aria montgomery

gilmore girls:

lorelai gilmore

paris geller

luke danes

sookie st. james

emily gilmore

richard gilmore

lane kim

rory gilmore

dean forester

once upon a time:

regina mills

emma swan

zelena mills

snow white / mary margaret blanchard

maleficent

mulan

ruby lucas

belle french

hope swan-mills

henry mills

prince charming / david nolan

manifest:

olive stone

grace stone

michaela stone

ben stone

saanvi bahl

zeke landon

cal stone

degrassi:

paige michalchuk

manny santos

christine nelson

archie simpson

jt yorke

ellie nash

ashley kerwin

jimmy brooks

spinner mason

toby isaacs

liberty van zandt

holly j sinclair

imogen moreno

adam torres

alli bhandari

clare edwards

eli goldsworthy

zoë rivas

grace cardinal

tristan milligan

shameless:

fiona gallagher

veronica fisher

angela (season 5)

kevin ball

lip gallagher

ian gallagher

debbie gallagher

carl gallagher

liam gallagher

sheila jackson

mandy milkovich

mickey milkovich

criminal minds:

emily prentiss

elle greenaway

penelope garcia

derek morgan

aaron hotchner

david rossi

jennifer jareau

the fosters:

stef foster

lena adams

mariana adams-foster

jesus adams-foster

jude adams-foster

orange is the new black:

piper chapman

nicky nichols

poussey washington

alex vause

lorna morello

galina reznikov (red)

gloria mendoza

sophia burset

maritza ramos

switched at birth:

bay kennish

regina vasquez

kathryn kennish

toby kennish

lily summers

melody bledsoe

daphne vasques

riverdale:

alice cooper

betty cooper

veronica lodge

cheryl blossom

kevin keller

archie andrews

toni topaz

hermione lodge

the vampire diaries:

caroline forbes

bonnie bennett

stefan salvatore

katherine pierce

elena gilbert

the originals:

rebekah mikaelson

hayley marshall

elijah mikaelson

klaus mikaelson

legacies:

lizzie saltzman

hope mikaelson

rafael waithe

penelope park

mg

marvel:

jemma simmons (agents of shield)

melinda may (agents of shield)

natasha romanoff (black widow)

yelena belova (black widow)

maria hill (agents of shield)

victoria hand (agents of shield)

bobbi morse (agents of shield)

kate bishop (hawkeye)

lance hunter (agents of shield)

elena rodriguez (agents of shield)

alphonso mackenzie (agents of shield)

leo fitz (agents of shield)

phil coulson (agents of shield)

skye / daisy johnson (agents of shield)

friends:

rachel green

monica geller

phoebe buffay

joey tribbiani

chandler bing

lost in space (2018):

maureen robinson

penny robinson

john robinson

don west

judy robinson

supergirl:

kara danvers

alex danvers

lena luthor

cat grant

astra

mom (sitcom):

bonnie plunkett

christy plunkett

full / fuller house:

dj tanner

stephanie tanner

kimmy gibbler

michelle tanner

ramona gibbler

rocki mahan

jesse katsopolis

joey gladstone

one day at a time:

penelope alvarez

elena alvarez

alex alvarez

lydia alvarez

schneider

outer banks:

kiara carrera

jj maybank

pope heyward

john b routledge

sarah cameron (s2 only)

rizzoli & isles:

jane rizzoli

maura isles

barry frost

angela rizzoli

american horror story:

cordelia goode

misty day

madison montgomery

zoe benson

myrtle snow

queenie

nan

mallory

coco st. pierre vanderbilt

wilhemina venable

how to get away with murder:

bonnie winterbottom

michaela pratt

annalise keating

connor walsh

asher millstone

wes gibbins

laurel castillo

blue bloods:

eddie janko

maria baez

jackie curatola

linda reagan

jamie reagan

danny reagan

erin reagan

law & order (svu):

alex cabot

olivia benson

amanda rollins

reign:

catherine medici

mary stuart

disney:

raven baxter (tsr / raven’s home)

chelsea baxter (tsr / raven’s home)

miley stewart (hannah montana)

lilly truscott (hannah montana)

alex russo (wizards of waverly place)

teddy duncan (good luck charlie)

london tipton (suite life on deck)

maddie fitzpatrick (suite life of zack & cody)

sharpay evans (high school musical)

olivia, mo, & stella (lemonade mouth)

mal, evie, carlos, & jay (descendants)

riley matthews (girl meets world)

[spatort]

I’m at my parents’ house and I have too much time on my hands apparently, so it’s time for a trip down memory lane! More specifically, a trip into the weird world of 1990s for-profit teen idol RPF, such as this beauty:

No, I did not find this at my parents’ house, I bought it second-hand specifically in order to make this post because I’m a person who enjoys studying fan culture in her free time. So, if you’re wondering what the hell the monstrosity pictured above is, and why it exists, don’t worry, I’m about to answer that question extensively.

LONG (AND HOPEFULLY FUN & INTERESTING) POST UNDER THE CUT

Let’s start with a bit of history: In the pre-internet era, fan culture differed from today in a few key regards. Although fanfiction existed, without the internet it was much harder for fans to share their stories with each other. Large fandoms such as Star Trek did have fanzines where fanfic could be printed, but all in all it was a much more niche thing than it is today with millions of fics accessible on AO3.

Fan culture in general, however, was a big thing in the 90s – particularly when it came to pop acts that appealed to teen (and tween) audiences, such as the Backstreet Boys, the Spice Girls, or (mostly in Europe) the Kelly Family. When I was in elementary school, you basically had to pick whether you were a BSB or an NSYNC fan – and god forbid you were a Kelly fan like me, then you were the lowest rung on the social ladder and the target of relentless mockery. Like many German kids in the 90s, me and my sister would religiously read teen magazine BRAVO, cut out every single bit of material about our faves and collect them in folders and self-made fanzines. We created fan art and fanfiction without having words for these things. Without the internet and social media, fans did not have a constant stream of content about their idols, and were left with no other choice but to cling to every bit of information they could find in magazines, on TV shows, or on the radio.

Enter a savvy businessperson who comes up with the perfect merchandise product to sell to these popstar-obsessed teens: fan novels! These books, featuring taglines such as ‘The novel for all Backstreet Boys fans’, typically revolved around a relatable female teenage protagonist who is a fan of the celebrity or music group in question, and usually ends up meeting their idol or, gasp, even becoming romantically involved with them. As far as themes go, they look pretty much exactly like your classic self-insert RPF. Except there is a big difference setting these books apart from ‘actual’ fanfiction: Rather than being written by real fans to express their ‘fannish’ feelings about the subject, fan novels were most likely commissioned works created by professional romance authors purely to profit off of actual fans. There is very little background information available about this ‘genre’, but I did stumble across an academic work on Google Books which featured a passage about these fan novels (translated into English by me):

There are several commissioned works by professional authors, which could be mistaken for fanfiction. Especially in the 1990s, when lots of boy bands were on the market, many books of this kind were published. […] These are fictional stories for fans [redacted].

Jennie Hermann: Backstreet Girl. Projektionsfläche Popstar - Wenn der Fan zum Schriftsteller wird (2009) [Popstar as Projection Surface – When fans become writers]

One of the things I find most intriguing about this type of commercially published fanfiction is the question of personal rights. Obviously, the celebs in question or their management must have consented to using their names in the story, their pictures on the cover and so on – because a profit could be made with this. Especially with the fan debate around RPF allegely being unethical, I wonder if the celebrities themselves were aware someone was writing these stories about them, putting words in their mouth, and if they had any clue what exactly happened in these novels. Now, I’ve read a couple of them in my own youth. Some of them deal mostly with the state of being a fan, e.g. I recall a novel about a girl who is so obsessed with Leonardo Di Caprio that she doesn’t pay attention to real life guys at all, only to learn that her actual dream boy has been in her life all along! This story did not feature Di Caprio himself as a character, it was more about the protagonist’s arc of realizing your idols are not all that matters in life. Others do describe fan encounters with teen idols, and some even feature (hints at) romance with a celebrity. When I decided to purchase a vintage copy of one of these books, I opted for one of the latter category, precisely because of the popular argument that writing romance stories featuring real people is somehow ‘wrong’. For only a couple of euros, I was able to get my hands on a weird and wonderful relic of fan culture: Mein Frühling mit Nick (My spring with Nick) by the likely pseudonymous Maxi Keller, heralded on the book cover as ‘the novel for all fans of the Backstreet Boys’.

The story revolves around 16-year-old musical prodigy and designated wallflower Katharina, who lives in a German small town and cares about nothing else than playing the organ – certainly not about boys, let alone ones that are super-famous American pop stars. This means she is not initially a fan of the Backstreet Boys, which I guess is something of a trope itself – the protagonist meeting a celebrity by chance without knowing who they are and the celeb being thrilled that someone doesn’t just like them for their fame. Anyway, the boys visit Katharina’s hometown while on tour in Germany because band member AJ is doing some research on his German ancestors who happened to live in this very town. Katharina runs into them, she and Nick (who was only 17 himself when this was published in 1997, so it’s legal) fall in love at first sight, she helps them dig up information on AJ’s ancestors and finds out the two of them are related, the boys invite Katharina and her friend Saskia backstage after their show and … nothing happens. The book is 200 pages long and Katharina doesn’t even get one kiss with her boy band sweetheart, even though they mutually crush on each other right away. Perhaps that’s as far as the band or their management agreed for the novel to go – a hint at romance, but no trace of any on-page action, no matter how innocent.

That said, the book is so hilariously poorly written that it was still very entertaining to read. Although I could not find out anything about the author Maxi Keller, and therefore assume this might be a pseudonym, their writing style very much suggests that their are a professional romance author who usually writes for an older audience (plus, the book was published by Bastei Lübbe, who also publish a range of cheap romance novels known as ‘Romanhefte’). The language is extremely flowery at times, and even teenage characters speak with an eloquence that is hardly age-appropriate, with some 90s teen slang peppered in at unfitting times (such as the overuse of the English word ‘girl’). Often the novel loses itself in pointless detail that does nothing to move the plot forward (such as an extensive description of a house party hosted by Saskia’s rich parents, with minute details of their luxurious lifestyle and assets, even though Saskia is only a supporting character in the overall plot). It appears as if the author is desperately trying to fill the pages with meaningless drivel so they don’t need to write too many scenes featuring the presumed main attraction, the boys themselves.

If Keller was indeed merely hired to write this, and is not a fan themselves, one must still admit that the author did their research when it comes to the band. Whereas fanfiction typically assumes that the audience is already familiar with the characters and often skips any introductory descriptions of their appearance or personality, Keller makes sure that even a reader who is completely unfamiliar with the Backstreet Boys can keep up. The author delivers extensive descriptions of the boys’ appearance and demeanor, even spelling out their full names repeatedly, and frequently peppers in ‘fun facts’ such as ‘Kevin was raised on a farm in Kentucky’. While an actual fan might do so to prove how knowledgeable they are, and earning their status as a ‘true fan’, in this case it only seems like Keller really wants to show off how much research they did – as if not a single piece of information they took in must go to waste by not being used in the novel.

When it comes to the question how realistically the non-fannish author replicates the way the boys act and speak, there are two barriers to delivering a well-founded answer: Firstly, I was personally very young when BSB were popular and I really don’t remember too well what each member was like. Secondly, the elephant in the room: the language barrier. All of the aforementioned fan novels were written in German, and the problems posed by writing about an English-speaking band interacting with German OCs (and teenage ones at that) are addressed poorly, if at all. Pretty much all dialogue is written in German, and the audience is left to assume that everyone is actually speaking English whenever the boys are involved – except the novel does nothing to explain why two 16-year-old German girls would be able to express themselves so effortlessly in a foreign language. (Remember, the internet was not a thing, so German kids were not exposed to the same amount of English in everyday life as they are these days.) It would have been easy to make one of them a language nerd who gets straight A’s in English class, and give the other a British parent and make them bilingual. Instead, Katharina initially even worries about the prospect of having to talk to boys at all, and in English on top of that! But when she actually does, the language barrier never comes up again. The suspension of disbelief expected from the reader is therefore immense. The language barrier also gives the author an easy way out when it comes to imitating the way the boys speak in real life – there is no need to take into account idiolects or regional differences (such as ‘you guys’ vs. ‘y’all’) if the boys’ speech is essentially translated into a foreign language. However, I wanted to give you guys (or y’all, if you will) a taste of how Keller attempts to write a scene where AJ and Nick discuss the latter’s crush on Katharina:

I would argue that this sounds realistic enough for what it’s worth, if a little cheesy, which is excusable in this genre. Perhaps a true 90s BSB fan would beg to differ, so if you happen to be one, feel free to drop me a message. But in my semi-professional opinion, this most likely holds up for readers.

So, to answer the initial question that drove me to purchase this book: Do fan novels like Mein Frühling mit Nick count as fanfiction?

If we assume that something is only a fanfic if the author themselves is a fan of the subject matter, then I would argue no, Maxi Keller is probably not a fan themselves and therefore this work of for-profit real-person fiction does not qualify as fanfic. However, fan novels definitely have a (however small) place in the history of fan culture and fan-adjacent works, and I personally found reading this relic both entertaining and insightful!

[fortunatelybeardedcheesecake]

“Marketing Management” by Philip Kotler and Kevin Lane Keller Audiobook- Audicate

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