#kelsun

[batsinbars]

When he stares at you with his soulless eyes

[gaysideofmarvel]

Just finished Omori so 😭😭😭😭😭😭😭😭😭

Anyways have some Kelsun

[foxett]

Pizza time!

[gaysideofmarvel]

AWWWW

Also I just finished Omori and Kelsun is the only way I'm coping 😭😭😭😭

Suntan Week; Day 7- Marriage

I thought it'd be cute if they had the "kindergarten wedding" type thing ^^

[fashionography]

Stella McCartney’s Summer 2025 campaign isn’t just about fashion—it’s a glimpse into a world where nature’s beauty exists only in digital form. Starring Myha’la, Alex Consani, Eva Mendes, and RAYE, the campaign—photographed by Ethan James Green in New York—features the models alongside AI-generated doves and surreal hybrid birds. The decision to incorporate artificial creatures isn’t just aesthetic; it’s a warning. Nearly half of all bird species are in decline, and 3.4 billion birds are harmed or killed annually for feather down. If conservation efforts fail, AI-generated birds might be all that’s left. Stella McCartney Summer 2025 Campaign McCartney’s ‘Save What You Love’ philosophy, first introduced on the runway, takes center stage again—this time, in visuals that blur the line between reality and simulation. Inspired by Jonathan Franzen’s The End of the End of the Earth, the campaign urges viewers to rethink their relationship with nature. ADVERTISEMENT Sustainability has always been central to the brand, but this season pushes even further. With 96% conscious materials, the Summer 2025 collection is McCartney’s most sustainable yet. Traditional luxury materials are swapped for cutting-edge innovations: Hydefy, a fungi-based leather alternative; Kelsun™️, a seaweed-derived textile making its luxury debut; and PEEKABOO recycled nylon knits. Even the campaign’s wearable dove sculptures—crafted in collaboration with 886 by The Royal Mint—are made from repurposed electronic and medical waste. Stella McCartney Summer 2025 Campaign Beyond the materials, the campaign’s cast brings their own advocacy into focus. Myha’la, known for her on-screen presence, champions media representation, racial justice, and solutions for homelessness. Alex Consani, fresh off being named Model of the Year, advocates for inclusivity and trans rights. Eva Mendes returns to the brand, continuing her work for women’s and children’s rights. And RAYE, the record-breaking BRIT Award winner, uses her voice to confront industry exploitation and environmental crises. Stella McCartney Summer 2025 Campaign Fashion-wise, the collection distills McCartney’s signature codes—power, sensuality, and effortless movement—into a wardrobe built for the now. Fluid tailoring, second-skin knits, and sculptural accessories dominate, with soft neutrals punctuated by flashes of red and sky blue. The new Ryder bag, designed to mimic the arc of a horse’s back, debuts in vegan materials. McCartney’s message is clear: if we don’t act, AI-generated birds might be the only ones left to admire. The Summer 2025 collection is available now in Stella McCartney boutiques, online, and at select retailers worldwide. Read the full article

[roseclothes]

Stella McCartney SS24

Nicole Phelps's review for Vogue:

Stella McCartney set up her show at the Marché Saxe-Breteuil. On Thursdays and Saturdays it’s a popular open-air market, with vendors selling fresh produce, fish, cheese, bread, and flowers. Today there were representatives from companies pioneering new fabric technologies like NFW Mirum, which makes plant-based leather, and Keel Labs, which produces seaweed-based fibers; stashes of vintage Stella McCartney clothes and stacks of old records; and a merch stall dedicated to Wings, her mum and dad’s band. The market opened up to the public after the show, and all the money raised from sales will go to charities aligned with McCartney’s anti–animal cruelty, responsible-design philosophies.

The Wings booth was the key to the collection, which was an exploration of her parents Paul and Linda McCartney’s complementary style. A Google dive reveals that the much-photographed couple often dressed alike, whether they were in ’70s pantsuits on their bikes, in matching satin baseball jackets in the back of a limo, or in trenches as they disembarked from a plane with a youthful Stella (or maybe her sister Mary) in their arms.

From her father (whose fab wardrobe is one of the many things that made Peter Jackson’s Beatles documentary such fun to watch) came the tuxedo shirts and cummerbunds and a terrific look that combined a willowy vest and full trousers with a white blouse trailing long poet sleeves. Her late mother was the horseback-riding, vegetarian-cookbook-author free spirit and a photographer and musician besides. The mirror-embellished dresses crocheted from Keel Labs’s seaweed-based yarn Kelsun and worn by both genders tapped into her rebellious streak. Elsewhere, the cape-like backs of tops and dresses made with taffeta from Nona Source, the LVMH-backed deadstock platform, seemed to have been designed to evoke wings, while the brocade short-shorts looked like stage-ready tour costumes.

McCartney’s press notes stated that 95% of the materials in the collection are “conscious materials.” There’s a growing consensus that sustainability no longer needs to be part of the conversation, that it’s a given. That couldn’t be further from reality. McCartney should keep drumming on about it until she’s not the only luxury designer who can stake a claim to stats like hers.

[arguablysustainable]

Recapping Fashion's Biggest Events of the Year: Fashion Week and Their Involvement in Sustainability

Fashion Week...the Superbowl of fashion. Taking place only twice a year, fashion week can make or break a brand's reputation almost instantly. Designers work day after day to perfect their collections, from selecting textiles and materials, designing, pattern-making, and all the way down to constructing. Most of us don't get to see this process where we are only shown the final product. Therefore, we aren't exposed to the specific materials that the brands use in their collections and what working standards the garment workers work in to produce the final product seen on the glamorous runways.

While we idolize and put our beloved fashion brands on a pedestal, counting down the hours to watch the show stream (or for some lucky few who get to watch the show in live action...jealous!), how aware are we of the brand's involvement in sustainability? Do their latest collections practice sustainability as the fight for climate change has deeply infiltrated the industry? Stay tuned Arguablysustainable readers as we take you through a recap of Fashion Week and which brands focused their collections on sustainability.

1. Stella McCartney

The London based designer overtime has proven to be one of leading designer brands that focuses on sustainability and climate change through her innovative and eco-conscious collections. Her most recent collection doesn't defer from her reputation as models were seen walking down the runway sporting garments made from Kelsun, a seaweed-based fiber that is reported to have a lower carbon footprint compared to conventional fibers. McCartney also introduced 'Stella's Sustainable Marketplace' during the show, a display of "her eco-minded partners, as well as a vintage clothes and record stall, to allow people to learn about the brand's sustainability efforts".

2. Maria McManus

Maria McManus, an Irish-born designer had quite a bit to talk about in regards to her collection's involvement in sustainability this past Fashion Week. During the end of her show, she took time to go into detail of the sustainable materials that she used to make her designs. Designs made with recycled cashmere, organic cotton blends, recycled plastic sequins, and responsibly farmed tree pulp were only several of the sustainable sources McManus used in her Spring 2024 collection.

3. Eckhaus Latta

Eckhaus Latta's recent Spring 2024 collection focuses on steering away from overproduction within the industry. Latta partnered with the textile innovation studio and custom denim label that focuses on finding ways "to develop and apply innovative hardware and software toward smarter apparel production". Through their partnership, Latta produced a collection that featured garments made from 3D woven yarn.

4. Benedicte Laloux for ICICLE

After showcasing their collection at Shanghai Fashion Week, ICICLE has proven that they too earn a spot at the dinner table. The Chinese Fashion Label debuted their Spring 2024 collection that showcased garments constructed from natural materials like Linen, Hemp, and Guandong Gauze, a Chinese yam juice-dyed silk. ICICLE prides their brand as a sustainable fashion haus as they wish to focus on the infinite beauties nature has to offer through their collections.

As consumers are becoming more aware of their impact on the climate and Earth, we are starting to become more conscious of what brands to follow and lookout for. Fashion week allows us viewers to get a first view and depict which brands follow the sustainability standard and which ones fall beneath the cracks.

Want more? Tune in next week to learn more about the negative impacts of sweatshops.

Written by Julia Catipon

Keep up to date with us at Arguablysustainable for more sustainable news and tips in fashion.

[missfinefeather]

Kelsun Finefeather

Who the heck is Aquamarine fused with?

I don't see any other gem on them...

Solarn

The current speculation is Eyeball.

Kelsun Finefeather

But the color pattern suggest some kind of fusion

We don't see an eye ge

Solarn

We don't see anything about her eyes, because they're just glowing blobs.

Kelsun Finefeather

Yes, but we would only see one glowing blob

Solarn

No, we wouldn't.

The gems on the others are glowing the same way as their eyes.

Kelsun Finefeather

Oh! You're right!

Solarn

Whether she has a gem eye or not, it would look the same.

I'm pretty sure that stylistic choice was deliberate just to obscure the fact that it's Eyeball in that fusion.

Kelsun Finefeather

Also, I realized after the fact that's it's not a worm in the back

It's more like...

A dragon...

Or...

Solarn

It's like a demonic centipede.

Kelsun Finefeather

Tarrasque

Solarn

Also, it's bigger than White Diamond. By a fair margin.

Kelsun Finefeather

I think that's a long neck attached to a body obscured

I don't think that's a gem either. I think that's another organic lifeform that was screwed over by gemkind.

Cervys

the grown-up form of this thing

Kelsun Finefeather

WHAT HELL HAVE WE WROUGHT!

[batsinbars]

Dude I lowkey forgot about tumblr uhhh so here’s some Kelsun to feed the Kelsun nation 🙏

[batsinbars]

When when when

Suntan

I posted this on X/twt on the @/dailysunkel account!! Check it out!!

[batsinbars]

More Suntan for the soul 🙏✨

[batsinbars]

They enjoy hugs

I’m doing a couple Faraway Academy Suntan doodles because uh..yeah!

[batsinbars]

☀️ Old artstyle but with new coloring style 🏀

I thought this would be a silly thing to try and it ended up looking great !!!! I absolutely ADORE the coloring style and I’m going to incorporate it into my current one !! Uh oh another style shift 😔

[batsinbars]

Day 4: Birthday/Love language

If ima be honest, this might be the only day I do Sunkel week 😔

Sunkelweek2024

👇

https://www.instagram.com/sunkelweek/

[batsinbars]

Feeding the Suntan enjoyers over here!

[batsinbars]

Faraway Academy AU!!

I made a new au again!! This time a private school au and I wanted to focus on what sports they played, Sunny playing Tennis and Kel still with Basketball!! I’m not kidding, there SOOOOOO many scenarios of these two!!

Shhh I drew them kissing shut up