#kawaii culture

[melonnyn]

[nymphfayrie]

[cotton-tail-crybaby]

What an ICON

[hearteater101]

[littlepudding8]

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🧁-> Kawaii pudding and png !! ~ ૮₍˶Ó﹏Ò ⑅₎ა

[staririii]

＼＼\\٩( 'ω' )و //／／

[holleyteatime]

Holley Tea Time 💖 Kawaii aesthetic fashion shop with plus sizes 🌈✨

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Everything in my shop features my original art on clothing, shoes, hats and much more. All jewelry is handmade by me. 💗🌟

[anti-kawaii-daily]

hii!! can you talk a bit more about anti-kawaii? is it about being the opposite of kawaii or being kawaii but not in a mainstream way?

Sure thing!

In Japan starting in the 1970s, there was a cultural phenomenon called "kawaisa" (or 可愛さ in the original kanji), and it quickly became a staple of Japanese pop culture (and to a lesser extent other East and Southeast Asian countries as well). Kawaisa essentially turned Japan from the warrior and power based culture that was present in the country up until the end of World War II (which led to many theorists jokingly or not speculating that the reason this cultural shift occurred was due to Japan losing the war) into a country that places cuteness above all else in mainstream culture.

Since languages and terms evolve over time, eventually kawaisa became known as "kawaii", the most well known term for cuteness there. Kawaii culture is taken very seriously there, with things such as packaging on products and industrial products having elements of cuteness.

These construction barriers are a great example of kawaisa/kawaii in even the oddest places.

However, with time people began to get a bit fed up with mainstream kawaii due to essentially feeling like it's either A, promoting consumerism; B, used as a way to dismiss and discard "non cute" societal things such as illness (physical and mental), nonstandard and nonconventional standards of beauty, etc. ; or C, folks just got tired of it.

Enter the Superflat movement and anti-kawaii...

The Superflat Pop movement essentially criticized the consumeristic elements of kawaii culture, and soon enough it began to grow into what is now known as "anti-kawaii". This movement essentially allowed people to view the whole idea of cuteness in a much wider spectrum that before (even Erokawaii, which while on the kawaii spectrum, essentially allowed women to not feel like their sexual liberation makes them less cute or desirable by society, thus making it a bit of a middle ground between kawaii and anti-kawaii in my opinion).

If you are interested in learning more about kawaii culture in general I suggest checking these links out.

Sorry for the long answer bud, hopefully it's accurate.

[prettydecoraaa]

Decora kei!!!! ', 3

[melonnyn]

[nymphfayrie]

[cotton-tail-crybaby]

I know my pfp is me but here’s me again!!

This was me on my way to Melanie Martinez’s PORTALS Tour!!

[hearteater101]

: ・ෆ・┈・┈・ᕱ⑅ᕱ・┈・┈・ෆ・ :

[fluffydreamland]

this one's less detailed but it was still pretty fun to do

[deathtaffy]

I'm dipping my toes into the world of youtube. Starting with this little, experimental tutorial video. I hope to make more in the near future. Please give it a watch if you can. :)

[nickysfacts]

Lolita fashion is as empowering for women as it is adorable!💝

🎀🧸🎀