#just putting all of them out on the same page cx

[amararala]

Gem is Great!!

[pastorfutureletthembe]

Here we go again--

TRIP ABROAD TURNS INTO BUTTERFLY EFFECT

First thing worth mentioning is that the prime color in this artwork is pale blue. I feel like it's quite rare, most of INPLICK arts for Link Click have the same palette: burgundy red, shades of gray and black (except for the whole Surprise Beat thing which is splashed with flashy pink). All but this one:

(probably when they were 17 or sth)

For the sake of the argument, let's say it is a significant distinction to make. The reason is simple: the teaser taking place at the airport and the trailer prove that shit started three years ago, while CXS and LG's graduation trip. If this chronology is correct, then blue probably symbolizes Lu Guang's innocence or happiness. Blue used to paint Lu Guang but now he only sees the world in black, white and red. In the birthday official arts, blue is associated with his character. His flower is freaking Forget-Me-Not; Myosotis.

So yes, that's why I think the color palette here is relevant to the time period we're going to explore in the Yingdu Chapter.

The couch itself is blue when we're so used to the pair sitting on a brick sofa. The cakes and the flowers are the usual shade of red, though.

On the table: red roses in a vase. Petals are all over the place. Ominous. We actually see a roses bouquet in the PV of XETROverthink, held by Li Tianchen.

On the trolley: 1 bottle of wine, 2 CXS's feet, 3 glasses, 4 cakes, 5 individual desserts. The glass half full is Liu Xiao's, since it isn't on the trolley in the original artwork he is absent from. I said it in another post but the plate counts 4 portions, as in 4 antagonists, while the pudding might be Lu Guang's. The cakes are probably metaphors for timelines/curves, clocks dressed as desserts with a red fruit representing a dead Cheng Xiaoshi. V and VI are the only missing parts, just like Qiao Ling's one. CXS put his feet on the trail and I think it's both funny and tragic. I believe the correct saying is "put his foot in his mouth" but in french we say "mettre les pieds dans le plat", which literally translates "to put his feet in the plate" (to say something brutal with no tact or to do something stupid without thinking it through). He has both feet nearing timeline cakes and his head is five inches away from doomed flowers.

On the floor: 1 vintage phone. 1 camera. 2 envelopes, 3 pages of letters. 4 polaroids. Probably: 2 magazines and 3 pages of newspapers. The vintage phone could be relevant to THE TIDES, era-wise. The camera is taking polaroids and two of them are still dark, meaning they just took a shot and are yet to be revealed. The rest must be related to this chapter's plot. So much for holidays, guys (are they investigating CXS' missing parents?)

If you look closely, you'll see four different mentions of time:

Lu Guang's watch (hold this thought)

The polaroid: Big Ben

What looks like newspapers

The hourglass

We also have four mentions of information/communication

Letters

The polaroid: a public telephone box

Newspapers/magazines

Vintage phone (I was wondering why the phone had twelve numbers but after some research, I realized that some of them had # and *)

On another note, I don't know if their hands--

I mean, there's something definitely happening here but let's say for the sake of my sanity that what is supposed to be noticed are the sunglasses. If I'm being honest, this is the real oddity here and the teaser weirdly showed them off?? They're standing out because everything else is so blue for one thing.

They're pink-ish, which is close enough to magenta, so one of Lu Guang's colors (cf. Dive Back In Time). The color itself is weird for sunglasses. Lu Guang doesn't care about fashion, he wants practical. As a girl who loves pink sunglasses, I'll tell you: pink is shit at doing sunglasses' job. CXS told him to wear a cat hat, okay, but did he choose every other accessory?? My guess is that the pink served a purpose in connection with light.

And why is Lu Guang's watch on the other wrist in the artwork? I checked and LG wears it on his right wrist in the donghua and manhua. It can be the opposite for some artworks though... Or blocked from view for some reasons. It's almost as if we're not supposed to know which side is the actual reflection. 👀

Something else is reversed here, actually: the colors AND the pocket of Lu Guang's shirt. It could be a mistake, though.

>>>>> Basically, I think the artwork is telling us that the Yingdu Chapter is going to hurt and make us cry. If we're indeed about to see Lu Guang lose his humanity to try and save Cheng Xiaoshi for the first time therefore destroying worlds, I have no doubt it would be after Infinite Sadness™.

The real question this teaser isn't answering is either we'll go through the original timeline or a rewind. The last episode of season 2 makes me frown. How to be sure that the Lu Guang who dives exists before and not after the events we see unfold for two seasons? Is Yingdu Chapter a flash black or an actual dive itself? Lu Guang seems to be determinate and in a bad mood in the PV after all, could directly happen after one of CXS's deaths.

EDIT: someone mentioned that LG wears his watch on the left wrist when we get images of CXS getting stabbed. (It hurts right here in my meow meow)

[m00ntunaart]

Lore Dump for my CX-2/Tech AU

If you haven’t read my short 5 page comic I made for this AU, please do, I think this will make more sense if you do!

Anyways, LORE:

In this AU Tech is taken by Hemlock after plan 99 and goes through much experimentation and “programming” to be made into a CX trooper. But in this AU Tech isn’t the only one this happens to. The other four CX troopers are Cody, Fives, Tup and Kix. How is Fives, Tup and Tech still alive? In this version of the story the Zillobeast is being kept because it has hyper-regenerative properties (Wolverine-esc) and Hemlock has been experimenting for a while on how to take the genes from the Zillobeast and put them in dead clones to ‘bring them back’ basically. So Fives, Tup and Tech still die in this AU, they just get literally Frankensteined back to life. I really wanted to play with Hemlock’s ‘mad scientist’ aspect in this. Like, let’s exaggerate the man a lil, for fun.

So the CX troopers are being experimented on medically, being cyberneticlly enhanced, getting programmed and mind wiped. It’s messed up. I won’t get into now but I just really want the CX troopers to be this kinda horrific product of Hemlocks LITERAL human tinkering. Also just horror of (in Fives, Tup and Tech’s case) the fact that they weren’t even safe from Hemlock in death. I also think in this AU the CX troopers maybe die a few times earlier in season 3, but Hemlock just retrieves their bodies and revives them again. Like fixing a broken toy. 

I crave more Hemlock horror lol

But anyways, basically this comic is basically the kick off point of my CX-2/Tech AU. Mostly everything up until the Teth Base raid is the same to canon (from The Batch’s perspective at least). But in this comic we see CX-2 (Tech) get sent to terminate CX-1 (Cody) and retrieve Omega (I just don’t mention it in this comic for succinctness sake). I switched up some events here. CX-2 doesn’t blow up the base, instead Wolffe is sent to destroy the base and doesn’t know about the mission to get Omega, just knows they’re trying to wipe out rebels and a CX-1. So CX-2/Tech shows up to complete this mission. But sees CX-1’s face for the first time and gets some flashes of memories of Cody (I’m headcanoning that Cody knew The Batch when they were cadets so Tech specifically has some deeper rooted memories of Cody). It definitely freaks Tech out and he ends up not being able to terminate Cody, instead he disobeys orders and ends up dragging Cody back out to be taken back to Hemlock.

Oh! Also since Cody is CX-1 and gets captured by Rex and crew, you know the angst on Rex’s side is OFF THE CHARTS. The whole interaction scene with CX-1 is way more wild in this AU because Rex KNOWS Cody, Cody is HIS big brother. Rex just basically is WAY MORE invested in this AU because it’s no longer just ‘A Brother’, it’s ‘HIS Brother’.

From here the AU spirals, I won’t get into details but basically the CX-2/Tech AU is just Tech having more and more memories return, and he started to, behind the scenes, move ‘the chess pieces’ to try to tear down Hemlock. He starts talking to and changing Emerie’s mind and they start to work together. He starts to sneak to talk to Wolffe to get him to change is mind and get in contact with Rex (in this AU I kinda share Scorch’s role between him and Wolffe bcs I want Wolffe to be more involved in this, and also Scorch does nothing in the show anyways lol). Then he starts trying to slowly jog the memories of the other CX troopers and slowly erode their programming and mind wipes. But everything’s not so simple because they are all getting regular mind wipes from Hemlock, so Tech’s progress with the others is often erased. And along with that, the mind wipes still affect Tech. He still relapses back to ‘CX-2 mode’. So there are good chunks of time where Tech will not be ‘pretending to be CX-2’ and actually be CX-2. Though because of his defective nature/quick mind he’s able to remember things on his own more and more after the mind wipes, and he gets quicker and better at it as time goes on. Though it is affect him really badly. The constant whiplash of having his memories wiped then literally forcing his brain to drag his own consciousness back is definitely having negative physical and mental effects. But basically he starts to, with the help of Emerie and Wolffe (and sometimes the other CX troopers), prepare to escape and have the base ready for when Rex and crew show up. 

But yeah I have so many fun idea for this AU. I just thought the Tech/CX-2 theory was so fun and wanted to do my own take. I also just think Tech’s character as ‘the smart one’ would lend well to this set up of him trying to quietly maneuver everyone around him to make the best scenario for either Rex and crew save them, or to stage their own revolt.  I also just want Emerie and Wolffe to play more a part? I felt like both did not get the screen time or relevance they deserved, so they are part of Tech’s slow, secret revolt lol. Plus we deserved to see Wolffe leave the Empire and join Rex. Also Cody, Kix, Fives and Tup are very there and present in the story, I just didn’t talk about them a ton bcs Tech finds out pretty quickly that any help or progress he gets from them is short lived thanks to the mind wipes (they can’t as easily jump back from them like Tech), and in general they are more a mess than Tech during this time. Even when they do remember things their mind can’t process as fast as Tech’s enhanced brain can so they kinda just are mentally out of it or fucked up (which to be fair they deserve to be, and Tech would probably be the same but this entire AU is Tech being is Hustle Mode^TM)

[luckyemo]

ATTENTION TO PEOPLE WHO PRE-ORDERED THE CHIHIRO FUJISAKI FIGURE FROM CRUNCHYROLL AND ARE STILL WAITING FOR THE ORDER TO SHIP

CRUNCHYROLL WILL NOT BE FULFILLING EXISTING PRE-ORDERS

I’m not sure how many people are affected by this, if it’s only people who ordered in a specific time frame, or people who pre-ordered and bought other items in the same order, or people from Canada, or another specific thing to my case, but if you or someone you know has been waiting for the Chihiro figure (or another pre-order figure/order made around Nov 2022-Jan 2023) from crunchyroll, do not wait for it to be sent out and instead send them an inquiry about it HERE (Select E-Commerce, Crunchyroll Store, then Where Is my item).

First I sent them an email asking for an update as they still hadn’t shipped my figure, the Chihiro figure wasn’t listed on their currently delayed list, the figure is currently listed as being in stock and ready to buy, and with no update from them I was starting to feel like I got scammed.

Here is their first reply (I sent my initial inquiry August 13, so 10 business days to reply):

Troy (Crunchyroll) Aug 25, 2023, 12:12 PM PDT Hi [name], I appreciate your patience and I do apologize for the long wait. We are currently experiencing a larger amount of requests than usual. Unfortunately, the recent store update created a few discrepancies that we're currently addressing, and your order could not be shipped. I would like to suggest that we cancel the unshipped order and issue a refund this way you may repurchase it. In the meantime please accept the following $10.00 coupon code due to this inconvenience: CX-NWVVH5ZVG429 Again, we apologize for the inconvenience. If there's anything else I can help with, please feel free to let me know! Troy Customer Service Team Crunchyroll

They are claiming that their warehouse move and store update has caused them to lose orders (I'm a computer scientist here to tell you this is something that couldn't happen accidentally, and at this point I could still view the order completed page from an incognito window with all the order info so it clearly was not lost), and instead of reaching out to people who pre-ordered they are waiting for people to cancel and re-order. They also do not include any specific numbers for the proposed refund, and as this order was split with one small item already sent to me I had no idea how they would handle the refund.

I sent them an email back explaining how ridiculous of a process that is, as well as when I ordered the figure I used a coupon that no longer exists, so they were suggesting I spend more money (and this is including using their $10 off coupon) to get something I pre-ordered even later. I explained that I want them to just send me the figure I already paid and waited for, but if that can’t be done I would only be comfortable in cancelling and re-ordering if I am properly refunded and can purchase the figure at the original price I paid for, stating the exact price points.

Their next reply:

Troy (Crunchyroll) Aug 29, 2023, 10:52 AM PDT Dear [name],  When we offered to reorder the item, we intended to honor the old price that you have paid initially for the item/order.  Please note that you won't be pushed back in the order queue, furthermore, you should be put higher in the queue since the order will be registered in the new system that we are currently operating with.  We do apologize for the inconvenience, but after our system migration, some old orders were affected and delayed. That is why we are offering different solutions/workarounds to make the fulfillment process faster for our customers.  Please let me know if you would like to proceed. In case you agree, we will gladly issue a full refund, and after you replace it we will honor the old price in case there will be a difference.  Looking forward to your reply!  Troy Customer Service Team Crunchyroll

Strange how things suddenly went from “could not be shipped” to just “delayed” and only now they are mentioning honouring the original sold price. Also strange how they are still not using any numbers, arguably the most important piece of information when discussing refunds. And I have no clue where the “that’s why we are offering different solutions/workarounds” is coming from because they weren't offering solutions, they waited until I reached out and was content with leaving me in the dark indefinitely while they took more orders for the figure they claim can’t be shipped out.

I expressed as much in my reply and restated how the refund should go down with exact numbers. I also stated that I still feel as if I’m being scammed and that if they can not guarantee a proper refund and a fair re-order price that I would rather seek a refund through my credit card company.

Their final reply gave a surprising good end:

Troy (Crunchyroll) Aug 30, 2023, 9:18 AM PDT Thank you for the update!  I've just refunded the charge for the order, however, I did not cancel it. It can take 1-2 business days for PayPal or 3-5 business days for your credit card to process the refund. If you used the payment method Sezzle, refunds can take up to 5-10 business days to appear on your statement. In the meantime, I have asked the warehouse to send a replacement package. Please note that we usually do not provide such service, it was done as a one-time courtesy.  n case you do not receive a tracking number in the next 7 days, please get back to me so I can further assist you. Thank you for your patience. Looking forward to your reply!  Troy Customer Service Team Crunchyroll

I have been refunded the full amount (including the $7 of the small thing they already sent). I’m raising an eyebrow at the order being refunded but not cancelled and the replacement package they are sending, but I’m hoping it’s just the figure so I can have my girl and move on from this (but also like…………. They’re just going to send it for free after all this? doubt.jpeg, but also wtf else could it be). Either way I got my money back and the figure is available at other stores now so I can walk away happy.

If you need to reach out to Crunchyroll and need help wording any emails, send me an ask/dm and I’ll help you. I have every email I sent saved, except the initial inquiry sent through their form, but I remember what I said more or less, and don’t mind sharing them for others to use the wording (I didn’t include them here in this post bc they have a few typos and this post is long enough already lol)

[rqs902]

.

IS THAT WHO I THINK IT IS 

ITS MY BOY ENYU!!!! ON THE FRONT PAGE???? okay also a big deal for zhaohao and li hao too!!!

ok now into part 2 of the ep

interesting that they focused on junhao for everybody. can understand he probably has the most different and struggle experience so probably more interesting for dramas sake lol im surprised they dont spend more time on shengen, considering his popularity. 

HAHAHAHAHHAHAHAA JUNHAO FREAKING OUT over the fact that they only learned the dance for 40 mins. LOL thats the level of tyger + kou cong + shengen, i can imagine the struggle of the yang guang nan hai group in comparison AHAHA i just imagine him running down the hall freaking out like HOW DID THEY LEARN THE DANCE IN JUST ONE CLASS WHAT ARE THESE PEOPLE 

lollll “theyre all dachang boys” “theyre all zhang yixing’s students” HAHAHAH you know even though he is slightly struggling compared to the rest, he aint bad and theyre all taking it light hearted with laughter so seems like a good learning environment! and he’s confident he’ll get it LOL thats good! i think thats what makes him so amusing 

HAHAHA i love how lin mo just keeps giggling at junhao like he genuinely just finds him so amusing LOL yay for making new friends 

awww bc junhao’s always been a leader i feel like for him to finally feel like hes being taken care of is so nice. i have absolute confidence that this group will treat him kindly. AW HE CALLED HIM MOMO 

im still disappointed they have YET to show zhan yu’s funny/strange personality and this wouldve been a great opportunity bc hes surrounded by friends he’s comfortable with!! like his friendship with kou cong! or akey and lin mo! but sigh...

THEY PUT ZHAN YU IN THE FRONT FOR THE SEXUAL LINE HAHAHHA PERFECT BUT I SEE LIN MO BEING ONE OF THE ONLY ONES NOT SHOWING HIS ABS HAHAHAHAHHAHAHAA

wow the lyrics are so fitting for lin mo to scream LOL but also ay his vocals?! aw im glad they put in a little rap for shengen and akey! honestly was kinda hoping for more bc they havent had a proper stage together before and i feel like itd be awesome but also junhao and zhan yu vocalization at the end was on point!!

lol all the kids being like zhang pd’s words are so detailed and professional... sigh theyve been missing out until now 

im glad they really pointed out how each member of this team did well! they really all did a great job with each of their parts, and they each got a little part to shine, and when put together, it was a complete performance. im proud of them and happy for them!

aw.... i feel like we’ve been waiting so long to hear lin mo get complimented.... i feel like it’s been since qcyn namanana that we’ve been waiting for him to redeem himself and climb back up to the peak. ugh its been nearly a year and a half. im just so terrified of whats gonna happen next bc im way too skeptical at this point to expect this high to continue, esp with what happened after namanana last time......... but for now, im happy. relieved hes finally getting the recognition he deserves and im happy that hes happy. lol i was also half scared we were gonna get spirit of the knight-ed again with his pink hair (nightmare flashbacks to lin mo and changxi’s deletion from that perf) i dont think ill ever get over that :( i feel like as a lin mo stan, ive been trained to not keep my hopes up and to prepare for the worst bc hes the type of person who just always gets the short end of the stick, it feels like. 

aw the part when they go back to the waiting room and jin fan is waiting for them with an encouraging smile and the whole exchange of "帥的真的帥的" "哇~可以吧" "我沒想到" "那必須的" our leader did them proud :’) 

ugh the part where luo jie calls them and tells them he can’t come back........ heart breaking. i can see why lin ran and xikan would be really affected. lin ran has been luo jie’s go-to since he left and knowing how their usual friendship involves making fun of one another and jokingly complaining about each other, it hits hard when lin ran says he cried his eyes out. it hurts that they didnt get to share the stage again before he left. xikan may not have shared the stage with luo jie during ip, but hes known him since then and has been with him through both rounds here. it interesting bc i feel like the namanana perf was very light hearted on qcyn but i cant see that happening here, esp with their outfits? 

aw shiwei and chaowen taking charge to raise their spirits :’) 

lin ran’s voice fits so well with this song wow! i really like his lines! also lol i didnt know xikan would have abs but okay and tbh im always hesitant about dances with props bc it always is so easy to look messy..... like every slight difference in angle in the way you hold your arms is immediately magnified 

and like sxl’s fan is obviously broken and having performed fan dances myself i know that that’s like the most annoying thing to happen on stage, and can be really difficult to deal with, even tho it happens ALL THE TIME with those types of fans ugh :( 

i mean its super kind of them to leave luo jie’s space empty for him, but its kinda weird to have parts of the audio missing sadly :( and also chaowen’s voice did something weird in the middle there, like its sounds weirdly weak 

wait didnt yixing tell them to close the fan? but they didnt? 

xikan’s facial expressions are perfecttt, good for him! wish they gave more screen time to shiwei during shiwei’s lines lol... but also i cant help but hear lin mo’s voice during that part LOL ugh speaking of which i miss that team dynamic namanana team a on qcyn HAHAHAH hwx being a brat and fjj running around wild and lin mo giving up on them all just laughing like idiots for hours on end while bo yuan just judges them from a corner LOL i love the beginning of the wenxuan and lin mo friendship good times :’)  

HAHAH ENYU AGAIN WITH THE REALEST COMMENTS - i agree AHHAHAH i love these kids too but there was something off about this stage 

im surprised but also not surprised by what the judges are saying 

o didnt realize sxl was supposed to be center but i guess that explains the big puffy thing on his shoulder lol.......... agree with cx tho, even without his broken fan, i think the fans made them look worse bc it just looked messy 

well idk if we’re getting all the stages today but at least jin fan’s is also getting aired! TYGER HUG FOR JIN FAN YESS

jin fan teaching them dance? yes thank you for showing us he is a good dancer. oof jin fan’s just too nice :( hes trying to avoid conflict too much that it caused conflict smh......... lol oscar trying to talk to su er hes having such struggle i feel that bro LOL hes doing really well though, tbh being relatively young, hes really trying his best and is being reasonable. 

LOL HE CALLED HIM JIN FAN GE i forgot jin fan is considered old lol..... jin fan really taking the higher road here and im glad they sat together and talked it out a bit

THE JIN FAN VOICE YESSSS hahahhaha kou cong holding the tyger sign!!

oo is that some of his bel canto-style singing coming through LOL 

AY NICE for hong weihao and oscar to put in some rap 

some of those high notes were a bit questionable at the end but okay jin fan is really claiming that vocal + dance teacher role i see.... interesting 

but agree with yixing that he doesnt need to force himself to do high notes bc his voice is so nice regardless!! yay for oscar getting recognition! im still waiting for jin fan to do a cool dance performance sigh

wasnt expecting an enyu feature BUT ILL TAKE IT 

oof huang enyu saying hes really trying to put himself out there by going for leader and the realest comment that he hasnt considered getting to debut he just wants to pass this round oof and he feels like his opportunities may be cut short bc hes getting old oof

enyu and chenxu crying watching the movie 

AW THEIR HAHA VIDEOS ARE THE CUTEST THING I LOVE THESE KIDSSS so sad that so many of them are at risk of elimination :(  im glad these vocals made their own friend group! I hope itll be a memory they carry forward. they do all have shared experiences as vocals on this show. 

this reaction to junrong’s voice

same tho :’) but actually all of their voices are so so nice like actually these 5 are all people whose voices ive really listened for on this show, but wow renyu’s voice in particular like really ugh just sounds so pure 

also enyu looks really nice in this performance but thats a side note okay moving on

i mean literally these reactions

and li hao crying while singing and so many kids in the waiting room crying while watching OOF this perf has got me emotional 

HAHAHHAHA THEIR INTROS HAHAHHA

UGH ENYU his plea just.... the way he yelled it bc it mustve taken courage and it mustve been a frustration on his mind for a while now and bc maybe he wouldve broken down if he hadnt yelled it out but im really crying now.... and its so out of character for him that you know he really really is feeling desperate and feels the need to speak out

lol wait gjm posted on weibo about him? is that why hes getting more attention lol..........

i really hope the vocals win :( 

no tygers in the next ep preview? hmmMMMMMmm okay 

well also interesting that they put the other 4 perfs with the elims...... seems sketch but at least most of my kids got to go this week ahhhhhh i feel bad for the other groups already. esp the ones with the kids who arent as popular... 

[paintandpotions]

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Create sure you leverage all these SEARCH ENGINE OPTIMIZATION Trends to stay on best of the organic and included listings of Google SERPs. 50 Best On-Page SEO Methods to rank in the first page with zero Back hyperlinks. Just remember to pay interest to solid content creation plus copywriting fundamentals, engage your audiences deeply, and stay abreast associated with technical trends like backlinks, SEARCH ENGINE OPTIMIZATION health, site speed, and schema. To get straight into the depths of this subject and know how SEO tendencies could affect the digital advertising industry in 2018, I searched for the responses of some associated with the industry leaders. For advanced online marketers it looks something like this particular: you might have an SEARCH ENGINE OPTIMIZATION plan in place, you may have your list of superior keywords, you're actively blogging plus your website is optimized. Now SEO tendencies 2018 have to contest along with limited real estate, preliminary cable connections in addition to all these people already deal with. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Today, as u got to understand about the strategic SEO Styles of 2018, make sure a person have the best team or even maybe the best service service provider to work on them having a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends We expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing part of artificial intelligence. SEO will promptly include many methods from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google More rapid Mobile Pages. Mimvi SEO will be your online business growth companion. Visual search will be another growing section of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating lookup engines. I believe that will 2018 is going to be the particular year where voice search changes how users search and SEOs need to optimize. The purpose of off-page SEO would certainly be to get links in order to your information. There are usually many tools on the internet to assist with basic key phrase research (including the Google Key phrase Planner tool and there are even more useful third party SEO tools in order to help you do this). Another important point to add up to the particular checklist for local SEO within 2018 is UX. The consumer experience for Local SEO may become even more important within 2018. In the older times of SEO, Google could not understand modifiers, meaning if We put in more keywords within like best” or new, ” I could outrank someone that failed to use those key phrases in the meta title. While the real difference, for the snippets, is not the method the information continues to end up being fetched by Google (as this particular works much like the great old SEO) but how the particular result is presented towards the particular user: these snippets answer the lot of questions, triggered simply by our voice. Still, the key word element of SEO is becoming significantly difficult with Google Adwords concealing volume data. SEARCH ENGINE OPTIMIZATION specialists started to abuse Page rank to be able to boost the rankings. This blog uses the particular tagline Learn SEO Straight through the Search Engines, ” plus it doesn't tackle easy topics. Learn Search Engine Search engine optimization From The Basics Find the very good Keywords On Web page & Off Site SEO! Here's a good example exactly where we try to find says of Active Campaign, with simply no link to, utilizing the SERP Tool from the LinkResearchTools SEARCH ENGINE OPTIMIZATION toolkit. While this particular holistic approach will eventually get rid of a lot of the problems created by some SEO professionals through the years, I believe that search engines' engineers can initially overestimate the precision associated with their AI, leading to Penguin-level collateral damage. One important aspect associated with taking care of SEO will be identifying issues that are harming search engine rankings and decreasing the traffic you get through SERPs. is a Toronto structured social internet marketing agency, expert in Search Engine Optimization (SEO), social media marketing management, digital marketing plus online branding. The biggest SEARCH ENGINE OPTIMIZATION change and trend I notice already happening in 2018 is usually Google's in order to the mobile-first index, so if the website is not yet mobile-friendly and optimized for it, it can critical to prioritize this because it is now fundamental for the SEO success. Because we look ahead to SEARCH ENGINE OPTIMIZATION in 2018, discover our forecasts for what we should believe will be one of Google's biggest years yet for lookup. Keyword research is one particular of the first things trained to beginners learning SEO plus is still very effective in order to this day. Google already announced that these people are experimenting with mobile-first indexing, which shows that it's a single of the most important SEARCH ENGINE OPTIMIZATION trends that they are severe about prioritizing. In addition to making articles available to search engines such as google, SEO also helps increase rankings to ensure that content material will be placed where people will more readily find this. The web is becoming significantly competitive, and those companies which perform SEO will have the decided advantage in visitors plus customers.

Google is producing sure it requires longer to discover results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs centered largely on where the searcher is on the planet at the time associated with the search, and in which usually the business is located close to to that searcher. With voice search comes 2 parts of interest to SEO people wanting to connect with consumers: intention and context. I actually released our content strategy on SEARCH ENGINE OPTIMIZATION Hacker's blog to help many other SEOs improve their website's content material. In this particular blog we will discuss away from page SEO is detail plus will discover some effective away from page SEO techniques which a person must try in first associated with all we would like in order to discuss the importance of away page SEO” and how this can be good for site owners. SEARCH ENGINE OPTIMIZATION has more aspects related in order to your problem and it furthermore helps you know drawbacks associated with your website, so, promoting by means of SEO will not only assist you land on first web pages of Engines like google, but it furthermore lets you the find the particular defects on your website that will further assists with removing all of them. What SEO trends plus techniques does 2018 hold regarding us? It appears that with YouTube once the channel is quite popular(as within big) in a given Specific niche market, you are able to nearly throw out a large piece from the SEO On web page off page optimizations, ect, plus the video will rank upward on page one(also online search)…. Keywords have always been the particular heart of SEO. Backlinks are one associated with the foundations of good SEARCH ENGINE OPTIMIZATION. You should make first image This video will be ranking #3 for the key phrase โ€SEO strategyโ€… today your video clip is ranking #2 for that will keyword. In order to learn more, examine this infographic from Digital Marketing and advertising Philippines, which discusses the really best styles that you should know when you want to improve your own SEO strategy this 2018. Yet without mobile SEO and AMPLIFYING DEVICE we won't be in a position to attain organic traffic growth in 2017. SEO professionals is just not have to be puzzled within search of that valuable SEARCH ENGINE OPTIMIZATION ranking factors anymore.

The growth associated with Google's featured snippet, voice lookup, Local SEO, and PPC provides better result in diverting visitors to your site as in comparison to the organic listing. Despite the fact that, it is definitely bit time consuming to produce a quality video, it will be more than worth it. Perfect for traffic and SEO as nicely. In this content, we will be listing five technical SEO tricks to enhance organic traffic, rankings and profits. Backlinks performs important aspect of offsite SEARCH ENGINE OPTIMIZATION. The reason why is seo (SEO) so essential? There are lots of methods to find keywords for SEO. Three major SEARCH ENGINE OPTIMIZATION intelligence platforms - SEMRush, Ahrefs, and Serpstat - help recognize keywords with less competition simply by including a keyword difficulty metric. SEO in 2018 won't be greater than any kind of other year, but new tendencies are happening for sure. Plus that's one of the very first images that cross my thoughts each time I see web sites getting penalized by Google owing to faulty SEO. Like easily said that will user experience was of comparable importance as on-page SEO regarding ranking high in search. SEO appears for Search Engine Optimization, which usually is the increasing the high quality and quantity of people in order to your website. It's not enough to basically have a good understanding associated with the 2018 SEO trends in the event that you aren't ready to leap along with both feet. Meta description plays the major role in search motor ranking of your post therefore writing an SEO friendly meta description is important for position factor. Yes, you can now obtain more personalized, precise and well-timed search results; however, this provides made the SEO job even more challenging too. Power Tip: Such as with a article, I've discovered that you get a minor video SEO boost by placing your keyword at the starting of the title. (Screaming Frog SEO Spider is the best helper! ) Neither the user nor the search engine likes malfunctioning links. CoSchedule saw the 594 percent increase in visitors by reshaping their SEO content material strategy to become more in-line with searcher intent.

To get excellent SEO results, spend some period finding the best relevant articles. With the vast majority of search queries emerging through mobile, SEO professionals are focusing on it regarding voice research to enhance their SEO. The SEO experts are usually depending more on videos in order to drive traffic. So, along with content material marketing, SEO now needs to be significantly aligned with your company's PAGE RANK efforts. These SEARCH ENGINE OPTIMIZATION crawler programs are similar in order to Google's own crawlers and will certainly give you an overview displaying how your page will execute in SEO rankings. In purchase to help you stay within front of the competition, beneath you will find the newest SEO trends and ranking elements in 2018. The value associated with keyword studies still prolific within SEO, despite the fact that we've been changing to a topic-based search entire world for years now. SEO is definitely driven by Google Majorly and Other small search engines. What really matters within SEO in 2018 is precisely what you prioritise today therefore that in 3-6 months a person can see improvements within the particular quality of your organic visitors.

Your blog site post is about SEO suggestions. We all reach out to the Holding chamber and various other local websites to promote the events, which usually is great for our SEO. With Ahrefs, a great starting stage for keyword research for SEARCH ENGINE OPTIMIZATION is the Keywords Explorer device. SEMrushย โ€ A very extensive SEO tool that, among other features, provides a detailed look into your domainโ€s backlinks letting you discover and remove potentially dangerous backlinks. My first tag is definitely my exact target keyword (Example: Google SEO”). With an increased concentrate on user experience, Google offers challenged the SEO community in order to pay more focus on the particular overall experience of a site and how the information interacts with users, rather than just the basic elements that many optimize toward. SEO could keep your business at the best of the search results intended for a long time to arrive, so who knows how a lot of more visitors you'll attract. Numerous marketers chose to drive their own modern marketing engine with the particular fuel of Video SEO within 2015. I haven't heard that will new videos are given concern but I have definitely noticed this and think it could be real - I just haven't completed (or read about) any screening on it. Google likes new content though and especially within the field of SEO, issues get outdated quickly so an excellent new video can definitely become powerful. There's a great program for analyzing websites called Screaming Frog SEO Spider It gives users the opportunity to check their blogs for broken links, external and internal links, pages that don't exist anymore and redirects, defining Title, H1 and a number of other features. Your contribution to Advanced SEARCH ENGINE OPTIMIZATION tricks is appreciated, It will be rightly said by you SEARCH ENGINE OPTIMIZATION tricks to enhance traffic continues to be the same All we require to do is to focus on on making sure that every web page has appropriate name tags and that the content material is not really thin” or low-quality and other Off page tactics. One off page SEO method to be very specific along with search pages as well since to increase response and hyperlink acquisition rates in your outreach would be to actually make use of in moment options on the internet research. In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloated tummy content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a solitary post to rank for any solitary, specific keyword (aka, the entire page should be built about a singular idea, answering concerns from every angle and within the most efficient format possible). This will be due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will carry on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly tough with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve web site ranking without doing any away page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. The on the web marketing strategies are evolving rapidly and they are equally competitive as Research Engine Optimization (SEO). For those who have more period and are keen to stick to the SEO industry, subscribe in order to Moz and Search Engine Property. In 2018, SEO strategies are usually oriented towards making a extensive relationship, helping brands to produce strong networks and links that will will remain active for the long-term. Along with algorithms, technologies and optimization strategies in perpetual motion to obtain a spot SEO 2019 Slide at the top associated with search engine results (SERP), this SEO experts are on the particular lookout for your next trends that will will shape the digital potential future of companies. Your competition may teach your SEO firm greatly that how to promote your own website with the search motors. 1 more thing to bear within mind to be successful along with link building provides quality content material and to follow some evil SEO copywriting best practices. These are called keywords, and as you'll see, they are an important a part of SEO.

[orimarktechnologies]

Know The Key Aspects of New Web Design & Development to Make Your Website Standout!

Building and launching a business website takes a lot more than just planning. Loads of processes are involved that require smart work with future oriented stuff, transforming your business ideas into web-based application. It should be the replica of your business values that will help turn your venture into a steady stream of revenue. To ensure that you are going in the right direction of Website Design & Development, you need to find answers to three ‘Ws’! Didn’t get it? Well, these three ‘Ws’ include

1. What message do you want to deliver through your website?

2. Why would people visit your website?

3. Who is your target audience?

Why is Website Design & Development So Important? If only given 20 minutes to go through the content, 70% of the customers’ would like to visit a website that has an appealing visual effect. After all, why would someone visit your website if it does not have that x-factor? Keeping an eye on the new norm, the design & layout of your website plays a crucial role solidifying your online presence. A good, responsive website can make a world of difference to the way your business functions. Because a website is the virtual face of any organization that creates an impression in the customer's minds before they opt to make a deal. Just try to put yourself in the shoes of an average shopper and think, why would you buy products from a particular brand? You are not directly going to the business to make a deal or meeting in person, so what's driving you? It's the website that acts as a thread between a customer and a business, right? So, it needs attention to every detail, and you should leave no stone unturned to give it the best of the features. After all, website design & development is a one-time investment that can draw big money till the business exists.

Your Website:

Sets the First Impression When visitors land on your website, it gives them the first impression of your business. By having a look at your website, they can easily map out your business standards within seconds. And, those first few seconds can make or break the deal! With an outdated, dreary looking website, you are not going to get hold of that positive impression or persuade their buying decisions. The result? You will lose a large chunk of business opportunities to your competitors just because of your website. The first impression you create with your website will pay in your best interest, turning visitors into potential customers and spreading a positive word of mouth among netizens. A responsive website decreases the customer bounce rates, intriguing visitors to scroll next and stay there for a few more minutes. And, it is all possible when you opt for a good web design service.

Helps in SEO: A content rich, responsive website turns out to be search engines’ favorite. Their spiders will crawl and index your website that eventually results in, appearing top of the search results. The content alignment and web designing elements is the key to delivering a good SEO-friendly website. So, let the best in the business design your website. Making the website seo friendly will help the search engines as well as the Digital Marketing Company to expand your website identity from all aspects.

It Gains The Trust of Your Audience: As we have already mentioned that a website is the face of any organization. When you meet someone for the very first time, you look up to their face, the way they respond to your queries and persona of course, right? This is what exactly a website does! With a poorly designed, unstructured website, you won’t be able to gain that trust factor in the first go itself. The result? You miss, I hit! They are available with a plethora of online sites to get their orders fulfilled. On the other hand, a professional looking website is able to win the trust of the audience that could result in making purchases & hopefully a long-term association. The more time they spend on your website, chances remain high they are being converted to your potential buyers.

To Stay Ahead of Your Competitors: If you need a solid reason to go for web design services, here’s a big one: your competitors have already taken the step. In order to remain in the game, you have upscale your web presence with creative website design and development service. With millions of websites already there on the web and more to launch in the coming days, you need to push your limits to stand out in this highly crowded marketplace. This is very important, especially in a time where 70% of the world’s population is sitting at home due to pandemic restrictions and websites being the only way to contact a business. Competing with similar types of products & services in the same price range is only possible with a good looking, sophisticated website.

The Consistency Factor: It is always not about getting new leads; it is also about giving an overall good experience to the returning customers. Creating a consistency across your pages with the same fonts, styles, and layouts give it a more professional look and keeps the bounce rate in check.

4 Key Elements of Website Design & Development:

Now you must have understood the importance of web design & development, it’s time to take a look at the key elements that are must to deliver a quality design.

Solid Navigation: Users want quick and easy access to the information, as nobody likes to get stuck and do not have time for the same. Having a user-friendly navigation bar, find them the info they are looking for, hence longer they stay at your website. Try to keep the navigation as simple as you can and self-explanatory. Including broader headings that graciously circumscribe subtopics of various types would make information finding easier.

Responsive Design: With mobile phones becoming smarter, the need for a responsive website is more important than ever. Your website should be easily accessible with any kind of devices, be it smartphones, tablets, laptops, and desktop computers. Satisfying users of all age groups on the devices of their choice require a responsive website design. This is a must to give your visitors a good web browsing experience 24/7.Page loading speed: No matter how good your design is, it’s of no use if not able to open within those seconds or microseconds. Page loading speed is the key element to give an overall good customer CX. Slow page loading leads to an increase in bounce rate, which is not good for any business. Do make sure they load faster, and keep working on them to ensure zero downtime

Call-to-action (CTA) Buttons: Once they are convinced to carry on with your products or services, it’s time for some real action and there comes the Call-to-action (CTA) buttons. They guide users to proceed to the next step. These buttons should be designed in such a way that will catch the attention of the users from the moment they scroll down through your website. On successful website integration of smart Call-to-action buttons, your probability of driving better page results goes higher.

Page Loading Speed: No matter how good your design is, it’s of no use if not able to open within those seconds or microseconds. Page loading speed is the key element to give an overall good customer CX. Slow page loading leads to an increase in bounce rate, which is not good for any business. Do make sure they load faster, and keep working on them to ensure zero downtime.

If you want to build your dream website today, then contact to Orimark Technologies – A Leading Website Design and Website Development Company in Bhubaneswar offering a wide range of web design and development services for all types of business. At Orimark Technologies, we will give our best to help your business touch new heights. For more info, please visit: https://orimarktechnologies.com/ or call 0674-2549330 // +91-9437302803 for more details.

[group-fio]

4 Ways to Customize Your Marketing without Annoying

There’s no denying the fact that the personalized marketing approach is beyond hot right now. Countless market research studies by leading business pundits have told us that people want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more, they’ve grown to expect it. But when personalization is sloppy, people get annoyed.

Consider the following scenario all to common to many of us: You’ve been online shopping for a new major purchase, let’s say a new oven. You want to ensure you get the best deal on the highest quality product in your price range, so you’ve hit many websites, done lots of consumer reporting research, and signed up for mailing lists and special offers hoping to score a decent coupon on your purchase. Your efforts have paid off, and you finally decide on which unit you’re buying, and even score a 15% off for new customers coupon for a brand that has a storefront near you. 

You’re feeling great about your purchase and looking forward to delivery, and then you open your email and feel a big old pin pop your smart buy balloon.

Maybe you see that the same business has just sent you a 25% coupon for a special oven sale coming up that week. Or maybe they’re following you all around the internet, relentlessly pitching other kitchen appliances to you, and you think to yourself, “Hey, I just made a major purchase from your store; could you lay off for a little bit?” Sometimes it’s that they simply keep marketing ovens to you as if the purchase you just made never happened.

This is because the brand doesn’t have a data empowered platform that LEARNS and adapts the level of personalized content it sends you; to them, you’re either stuck in the silo of “consumer shopping for oven” or are just added to the “kitchen appliance” segment and will now get inundated with content pushing you toward another sale. There are few things more irritating to modern consumers than feeling as if you were just an anonymous purchase to a brand, and it’s one of the most cited reasons as to why a brand loses clientele even though they think they are using personalized messaging correctly.

While there’s no denying that personalized content provides the bricks that build a solid path to true customer loyalty, it’s vital that you use that personalization to delight rather than turn off your customers.

Here are some potential pitfalls to be aware and beware of when it comes to personalized marketing efforts.

1.  Failed Email Campaigns

Have you ever received an email from a business that you can tell messed up on their attempt to personalize their message? Maybe they got your first name wrong (“Hello John” when your name is Ted) or it’s obvious that they were sending out a mass email because the content that is supposed to be just for you is in a different typeface, making it readily identifiable as a mass mail merge off a spreadsheet.

Email marketing is one of the most common areas where marketers employ personalization, and it makes sense why this is: personalized subject lines increase open rates 26%, and email marketing products make it easy to automate the process of filling in your customer’s name and other relevant details. However, the unfortunate side effect of how easy it is to personalize your recipient’s name and targeted information in an email is that it’s also easy to screw the personalization up. While it’s an understandable error, it’s also one of the quickest ways for your business to look like it doesn’t know what it’s doing when it comes to personalization, and this notion can spill over into their opinion about your products and services.

This is why conducting thorough testing of an email campaign is crucial. These personalization issues can be fixed by simply making a habit out of developing an internal test list and sending test emails to your internal team FIRST to identify any hiccups in your presentation. It’s a fast and easy way to cover your bases and goes a long way to protecting the size and sanctity of your mailing list.

 2.  Faulty Retargeting Efforts

Here’s an all-too-familiar scenario to mull over: on multiple occasions, you’ve visited the product page of an item you’re interested in, sadly noticed that it was out of stock, and moved on without thinking too much about it – until ads for the item started following you around for weeks or months after. Every time you have clicked on the ad in hopes that the item in question is finally available for purchase, you see that it is still out of stock.

As consumers, this situation is frustrating enough, but as a business, it’s even more disturbing. Not only does it show your personalization efforts are failing at closing the sales funnel, it also means you’re either spending money on retargeting ads that are pointless.

This is just one of several all-too-familiar issues when it comes to retargeting. Most of us have had the experience of seeing the same ad repeatedly. Something that starts as a convenient reminder can quickly become a creepy annoyance. But you can avoid overwhelming your audience by strategically using time-delayed retargeting, so they get reminders of your product, just not all the time.

The fix for this CX issue is simple IF you have a dynamic CRM in place like Group FIO’s Insight Marketing Platform. To avoid re-targeting on unavailable items, connect a dynamic inventory feed to your marketing campaigns with rules indicating that you do not want products out of stock to show.

Conversely, seeing the same ad follow you around the web is that much more annoying when it’s for a product you already bought. This is yet another personalization problem that can be easily fixed with a tool like FIOs Insight Marketing Platform in place, as it lets you set up different campaigns for people based on the specific actions they’ve taken, such as when they’ve viewed an item, put it in their shopping cart without buying, or already purchased.

If you effectively use these tools, most remarketing errors can be avoided. Be thoughtful about which ads you serve up when, so you don’t spend money to annoy or disappoint your audience. Know more about how to Customize Your Marketing without Annoying please visit our blog here : https://www.groupfio.com/4-ways-to-customize-your-marketing-without-annoying/

[clarencenicholsonata]

2020 Marketing Playbook: 20 Brand Stats, Strategies, and Predictions to Keep You Ahead of the Curve

You’ve probably seen new blog articles using buzzwords like “marketing 2020” or “2020 marketing trends”, and it can be a task trying to decipher which marketer’s article is giving gems and who’s rinsed and repeated last year’s predictions as something new.

Instead, Wishpond’s marketing team did the reading and skimming for you. We’ve searched the web and read the best 2020 marketing trend, statistics, and predictions worth putting on your radar.

Here’s your 2020 marketing playbook jam-packed with 20 brand statistics, strategies, and predictions to keep you ahead of the curve!

1. Facebook Marketing Trends

Article: How to Build Better Facebook Ads Reports and Step Up Your Game in 2020

What would a 2020 marketing playbook be without the social media giant Facebook?

Facebook still reigns supreme as the leading social platform, reaching approximately 61% of internet users (Facebook, 2018). Since acquiring Instagram and Whatsapp last year, Facebook now has the holy trinity of communication, social media, and social selling at its highest point.

It’s also no secret that Facebook’s organic reach for brands has declined significantly with its global growth. In 2018, CEO Mark Zuckerberg announced that the company would continue to reduce the organic reach of branded content published on Facebook Pages. Brands saw a 20% drop in 2017, and it’s spiked to 34% in 2019, as you can expect, that number will increase through-out 2020.

So how does a marketer increase sales and awareness when Facebook is actively putting roadblocks in against their organic?

By using Facebook ads.

You’ll have to pay to be seen by your target audience. Which brings us to Adespresso’s article on crafting the best Facebook ad reports and critical steps to using your ad game for 2020.

If you’ve ever used Facebook analytics or reports, you’ll notice that they’re always removing or adding metrics (you need or don’t). Instead, Adespresso shows you what’s what, which metrics and reports you should focus on to make the most out of your current and next Facebook ad budget. Along with fresh updates for 2020 so you’re on track with Facebook’s new features.

Hint: If you market heavily with Facebook bookmarker Adespresso, it’s one of the best Facebook marketing resources around.

2. Video Marketing Trends

Article: 70 Video Marketing Stats You Need to Know for 2020

Approximately 78% of people watch online videos every week, and 55% view online videos every day.

Think about it; YouTube is the second largest search engine in the world, people are watching and creating more video content than ever before, and beyond 2020 it’s expected to continue to grow exponentially.

Video Marketing is here to stay and to prove it, along with all the other content marketers, like myself, I found the holy grail of video marketing stats by Zidivo.

Get detailed statistics on online growth with video, video’s ROI, the future of video, and customer engagement. Use it to add credibility to writing or guide your next video marketing strategy.

3. Landing Page Trend

Article: Landing Page Trends To Get Your Inspo Running In 2020

With 61% of online marketers stating lead generation and website traffic as their biggest challenge, a landing page is no small thing.

Creating a beautiful landing page is easy, especially when you’re using Wishpond’s Landing Page editor., however keep in mind that just as your website, your landing page needs to be updated and optimized for sales and traffic.

Moosend has a list of the best landing page trends that will inspire you to create or change your own. They use real-life examples to show you why they work and how you can replicate the same success for your landing page.

4. Customer Experience Trends

Article: 37 Customer Experience Statistics You Need to Know for 2020

Marketing and technology may change with the times, but customer services and experience will always be constant. The demand for it increases along with the need for personalization.

Customer experience (or CX) is what keeps a current customer loyal, and new customers hooked, without it, you’ll be left with bad reviews and a dip in sales. Don’t you believe me?

About 86% of people will hesitate to purchase from a business that has negative online reviews.

Writer Toma, from Super Office, highlights in-depth how good and bad customer experience affects price points, sales, and brand reputation.

If CX plays an essential part in your 2020 plans (and it should!), use this article to stay ahead of the top customer experience statistics in the upcoming year.

Take it from me; it’s not an article you should be sleeping on!

5. Instagram Marketing Trends

Article: 37 Instagram Stats That Matter to Marketers in 2020

Whether you’re a seasoned digital marketer or a business owner overcoming an Instagram learning curve, Hootsuite’s article on 37 stats that matter can help you to build a better Instagram marketing strategy.

Take a deeper look at Instagram through detailed consumer data feedback, general statistics like “1 billion people use Instagram every month,” that proves that Instagram is a worthy social media investing.

Or find statistic gems like" 62% of people say they have become more interested in a brand or product after seeing it in stories, pointing out the fact that Instagram stories should be placed in your content marketing strategy.

6. SEO Marketing Trends

Article: The Definitive Guide To SEO In 2020

Backlinko has outdone itself again as the leader in SEO guides, tips, tricks, and marketing (next to Moz, of course). No other 2020 SEO guide or article can even come close to this type of rich SEO content.

This eight-chapter (plus a bonus) guide covers the following topics:

Domain Authority 2.0

The Rise of Visual Search

Video Continues to Surge

Voice Search Optimization

Optimize for Featured Snippets

Master Search Intent

Combat Decreasing CTRs

Backlinks Are Still Key

Bonus: Quick SEO Tips for 2020

You’ll begin to understand why and how to apply these SEO tips with real-life examples, step by step instructions, and interlinks to comprehensive guides to expand your SEO knowledge even further.

I know I said it once, but I’ll say it twice, this article is hands down one of the best SEO guides for 2020 to ever come across your screen.

7. Affiliates & Referrals Trends

Article: Affiliate Marketing in 2020: FREE Guide for Beginners

Affiliate marketing has a negative connotation to its name as being sleazy and complicated. Still, when it’s planned and executed right, it’s one of the best passive and active ways brands can increase sales and brand awareness. About 81% of marketers and 84% of publishers leverage the power of affiliate marketing.

It’s a game worth playing for the long haul.

Smart Blogger Leanne boldly states that this “article is going to become your new Bible.” And by right, it should!

This guide is perfect for beginners and intermediates who need to brush up on new tools and techniques to improve their affiliate marketing strategy. It covers the following and takes a look at how brands have successfully launched and grown their affiliate program:

What is Affiliate Marketing?

How Does Affiliate Marketing Work?

How to Start Affiliate Marketing in 4 Steps

Affiliate Marketing Examples: 4 Types of Affiliate Products to Promote

8. Content Marketing Trends

Article: 8 Content Trends for 2020

Marketing without proper content is just noise.

When I was searching for a great content marketing article to add to this list, I got bombarded with top 10, 50, and 100 content marketing trends. But Convince and Convert’s article proved to be superior to them all, with just eight, yes, eight content marketing trends readers needed to focus on for 2020 marketing.

I’m here to tell you, eight of these content marketing trends are exactly what you need — no fluff, no build-up, straight to the point.

Content Director Megan knows best, and she breaks down each content marketing trend to show you that quality over quantity in content is one of the most valued approach brands could ever consider.

According to Convince & Convert’s content marketing consulting team, these are the eight most important areas of content marketing brands you should focus on:

User-generated content

A continued rise of video

Voice-activated content

B2C behaviors continue to impact B2B expectations

Continued proliferation of messaging apps

Augmented reality

No more random acts of content

Customer journey mapping

9. Digital Marketing Trends

Article: 42 Digital Marketing Trends You Can’t Ignore in 2020

Digital marketing is a fast-paced industry. It’s always moving on to the next best thing, tools, influencers, or growth hacks.

Marketers need to have their ears close to the ground.

But not every trend is worth mentioning. In fact, I read a lot of “digital marketing trends for 2020,” and most of them just seemed to brush the surface.

Amid all that clutter, I found Nidhi from Single Grain’s article. One of the most informative 2020 digital marketing trend articles I’ve ever seen.

This article covers the following topics with actionable takeaways, real-life examples, and links to related articles for further reading. You’ll see mention of:

Video Marketing

Programmatic Advertising

Chatbots

Conversational Marketing

Social Messaging Apps

And a lot more!

10. eCommerce Trends

Article: 15 eCommerce Trends Of 2020: Adapt Your Business To The Upcoming Changes

With over 12 million active eCommerce stores around the world, And by the year 2021, eCommerce is expected to generate $4.5 trillion in sales per year. That’s a lot of money.

This proves how much of a profitable but extremely competitive industry eCommerce can be for business owners.

Needless to say using the same apps, tools, and marketing strategies won’t help your online store to stand out against your competitors; instead, learn about eCommerce trends you can utilize to get ahead of the rest and increase sales.

Ali Dropship spares no features, trends or tools your eCommerce store will need from the beginning to the end of your buyer’s journey in 2020.

Here’s a list of a few topics are covered for this eCommerce Trends 2020 article:

Selling through social media

Chatbots and private messages

Automation

Multichannel engagement

Subscription-based models

Personalization

Topic clusters

Easier checkout

11. Branding & Design Trends

Article: 20 Top Graphic Design Trends for 2020

As a marketer, we’re workload not only includes ads and quarterly budgets and copy/captions but the need for a sixth sense when it comes to branding and graphics.

Now, you might not need to dive deeply into the world of graphics, but a light refresher on the latest trends can help you to improve your brand’s online content.

You can also share this article with your graphic designing team and see if anything inspires them for their next project after all marketing is a team effort.

via Gfycat

Tom from Creative Bloq leaves no stone unturned. He found the best graphic designing trends and examples to match the new wave of content 2020 has to bring. The article covers the following topics and more:

Intensifying minimalism

Abstract 3D and vibrant colors

Type-only approaches

Super-maximalist and ultra-minimalist

Backlash against Insta-perfection

Taking GIFs to the next level

12. Website Design & Display Trends

Article: Top 10 Web Design Trends for 2020

48% of people cited that a website’s design is the number one factor in determining the credibility of a business. Looks after all, do matter in the web design world.

Earlier, we spoke about the 12 million active eCommerce stores available worldwide. Well, there are over 1.5 billion websites in the world today!

Any website designs expert and can tell you that an outdated website means little to no sales — brands like Wayfair and ETQ have seen a dramatic increase in sales and customer engagement since upgrading their websites designs and interface.

Wix article covers topics ranging from grid layout, oversized elements, and tailored illustration. This guide takes into consideration every element your website will need for a fresh new look for 2020. Out with the old and in with the new!

13. Social Media Marketing Trends

Article: Social Media Trends for 2020 and Beyond

We may have covered Instagram and Facebook, but we haven’t fully covered social media marketing as a whole.

More social media platforms are making room for brands to do more social selling. And why not? Approximately 78% of salespeople engaged in social selling are outselling their peers who aren’t using social media to sell.

This article tackles what social media changes brands should look out for and the best way to prepare for them. For example, Instagram will be removing likes, more augmented reality will surface in social media, and more.

With 76% of buyers are ready to have a social media conversation with potential providers, knowing the in’s and out’s of social media marketing trends for 2020 and beyond seems like a smart move.

14. Social Media Listening Trends

Article: Top Four Social Listening Tools for 2020 and Why They’re Great

Social media listening is the act of monitoring what’s said or mentioned about your brand online (this can be review sites, social media, even your website). Search Engine Watch’s article covers the best of the best when it comes to social listening and marketing.

What customers have to say about your brand, good or bad, can affect your online reputation with potential customers. Sentinoe found that social monitoring helps brands increase their activity rate by about 25% and decrease reaction time on social channels by 50 minutes.

If you’re a beginner, then tools like Google Trends, hashtags, and checking your mentions on social media are always the right place to start. But if you’ve exhausted those tools and your brand’s social media presence has grown massively, then you’ll need to start thinking about investing in social listening tools made for marketing pros.

15. Mobile Marketing Trends

Article: Mobile Marketing Trends in 2020: Some Essential Channels to Implement

Let’s admit it, it’s 2020, and we live on our phone. Our payments, purchases, entertainment, and communication are all tied to our phone. There’s a lot more to consider to make a well rounded mobile site.

Mobile data traffic around the world is projected to increase by 700% between 2016 and 2021. That means more mobile integration, chat, mobile icons, and apps will be produced and marketed through that time spam.

Optimizing your website for mobile is just the beginning, app creation, and SEO via mobile is a whole new plain field. Without getting too technical, Right Mix Marketing’s mobile marketing article lets you see the mobile marketing trends in action for yourself.

16. AI and Chatbots Trends

Article: Top 12 Chatbots Trends and Statistics to Follow in 2020

Chatbots may not be new to the digital marketing scene, but it has evolved. Chatbots have become an integral part of lead generation and customer service. Over 50% of customers expect a business to be open 24/7. And about 80% of companies are expected to have some sort of chatbot automation by 2020.

What’s to come for the Chatbots industry, growth, and features in 2020?

Chatbots are now powered with AI and advance customer data to do more than provide an automated response. Now chatbots can answer essential HR and transactional questions for your employees. Be used on employee onboarding and provide standardized data for your IT team.

17. AI Marketing Trends

Article: 10 for 2020: AI Trends for Retail Marketing in the Next Year

AI and Chatbots have been the two hottest topics for 2018, 2019 and now 2020. From Instagram and Facebook’s well-known changes in their algorithm to brands sending hyper-personalized emails for increased purchases.

Artificial intelligence has come into the mainstream because it allows us to make sense of an increasingly large amount of data in real-time. AI is tackling old problems with new and faster solutions. This quick read will update you all you need to know about AI as a marketer.

AI is a powerful tool, but with great power comes great responsibility, this article tells you why.

18. Email Marketing Trends

Article: 4 Email Marketing Trends You Need to Know for 2020

Email marketing is timeless!

Email marketing campaigns were one of the first channels to use personalized messaging before other platforms. With specialized data and segmentation, emails can move past the “first name” tag and provide a more catered experience for potential leads and consumers.

It all starts with the right data and documenting your personalization success. Creating the right channel or medium to capture and collect consumers’ data to use for personalized emails using opt-in forms, popup, or gated content.

John from G2 Crowd breaks down four email marketing trends to add to your 2020 email marketing. If you need some help along the way why not sign up for our Email Marketing Master Class!

19. Influencer Marketing Trends

Article: Top 8 Influencer Marketing Trends Coming in 2020

Influencer marketing is predicted to be worth $15-20 billion by 2022. It shows no sign of slowing down any time soon. Whether you’re considering it or you’re monitoring a campaign right at this moment, you still need to know what to expect for 2020. It’s time to demystify influencer marketing.

No social media brand could do that better than Later. Before 2016 the term micro-influencer had just started to trend. Now it’s all marketers talk about; influencer marketing is expanding at an extraordinary rate. Influencers are more tech, content and financially savvy; they understand the demand and impact they can make on behalf of a company’s name/product/

##20. Business Growth Trends

Article: 15 Marketing Strategies To Boost Your Business Growth In 2020

Researchers found that almost(42%) of new businesses shut their operations down because there was no market need for their products or services. If there was marketing, no one would know they needed your product. A lack of marketing leads to a weak or little to no online presence.

Whether you’re a business owner turned do-it-yourself marketer or you need to tick off items off your online marketing list, we found the perfect article for you.

As the name suggests, Snovi provides you with 15 marketing strategies and tools you’ll need to bring your business up to date for 2020 marketing. Listing strategies like Google My Business, video marketing, and email marketing.

This article isn’t a detailed guide, but it is a well thought out checklist marketers should consider using as they take a look at their marketing inventory or lack thereof.

Remember, a powerful marketing strategy should encompass your business values, value proposition, and critical demographics, among other crucial elements.

Summary

There you have it the 20 best 2020 marketing articles on statistics, strategies, predictions, and tools.

As we read through every article we quickly realized that the number one rule marketers should follow to stay current in 2020, personalization is no longer a choice!

It’s become an avid staple to every industry of marketing. As new marketing emerges, they all surround one focal point, personalization, and data.

As you apply the tips and techniques from each article to your marketing strategy, no matter what your sales budget or quarterly goals are, it must be tailored to solving your customer’s needs.

What’s one article or 2020 trend you think marketers should focus on to increase sales and success?

Related Articles

* * *

from RSSMix.com Mix ID 8230801 https://ift.tt/38yEjPs via IFTTT

[dissertationtara]

UX Myths Research:

Over the summer I decided to carry on my research about UX Design and found various articles which could potentially help with my dissertation, if not my career post graduation.

Since I hadn’t yet re-started my blog all of my note takings was on Microsoft Word. With additional notes to the side of the research.

***** Attached in the blog PDF will be this word document.

Here are the main sections of the notes:

Here is the file copied and pasted from the word document without the comments in place:

UX Design Myths

(Needs to be added to bibliography/reference list)

Note: None is paraphrased.

https://uxmyths.com

Myth #1: People read on the web

Dissertation Preparation Research Material

https://uxmyths.com/post/647473628/myth-people-read-on-the-web

“People only read word-by-word on the web when they are really interested in the content.

They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list.”

Statistics on this myth:

In 2013, analytics vendor Chartbeat analysed Slate and other websites and found that most visitors scroll through about only 50-60% of an article page. What’s more interesting, it seems to be : people readily share your articles even without reading them - You Won’t Finish This Article.

Jakob Nielsen’s eye-tracking study from 2008 indicated that less than 20% of the text content is actually read on an average web page.

In another usability test, Nielsen tested different wording styles for a website. Concise, scannable and objective copywriting resulted in 124% better usability.

In a usability study Gerry McGovern discovered that only 1 out of 15 users could locate a specific piece of information that was not scannably placed on the page.

Steve Krug claims in Don’t Make Me Think that one of the most important fact about web users is that they don’t read, they scan.

Research shows that if people read a piece of content for pleasure, they read more thoroughly and find reading effortless even on a computer screen.

Studies show that there are methodical web readers who usually don’t scan but read from top to bottom.

Well structured pages that are designer for cursory reading are more likely to be read.

#2: All Pages should be accessible in 3 Clicks:

Usability tests have long challenged the so called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate.That’s right; fewer clicks don’t make users happierand aren’t necessarily perceived as faster.

What really counts here is ease of navigation, the constant scent of informationalong the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.

Studies that challenge the three-click rule:

UIE’s usability testsshowed that people don’t quit after 3 clicks and don’t feel frustratedif they have to click more. - Testing the Three-Click Rule or The 3 Click Rule on Medium

Jakob Nielsen’s usability tests found that “users’ ability to find products on an e-commerce site increased by 600 percent after the design was changed so that products were 4 clicks from the homepage instead of 3.” from the book Prioritizing Usability, quoted in Highlights from Prioritizing Web Usability.

Further UIE usability tests show that it’s not the number of clicks but the well-labelled links with informationscent that play a key role in usability. - Getting Confidence From Lincoln

A practical advice is to replace the three-click rule with the one-click rule: “Every click or interaction should take the user closer to their goal while eliminating as much of the non-destination as possible.” – Breaking the Law: The 3 Click Rule

Further reading on this:

The 3-click rule is an arbitrary rule of thumb that is not backed by data, says the Nielsen Norman Group

David Hamill’s thoughts on why the three-click rule is nonsense: Stop Counting Clicks

An article by CX Partners about the rule: 3 isn’t the magic number.

Many research findings prove that people do scroll:

Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.”  What You Think You Know About the Web Is Wrong

Heatmap service provider ClickTale analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the length of the page. That said, it’s clear that page top is still your most valuable screen estate. - Unfolding the Fold and ClickTale Scrolling Report and Part 2

The design agency Huge measured scrolling in a series of usability tests and found “that participants almost always scrolled, regardless of how they are cued to do so – and that’s liberating.”- Everybody Scrolls

Usability expert Jakob Nielsen’s eye-tracking studies show that while attention is focused above the fold, people do scroll down, especially if the page is designed to encourage scrolling. - Scrolling and Attention

On mobile, half of the users start scrolling within 10 seconds and 90% within 14 seconds.- Stats from MOVR (published in Luke Wroblewski’s tweet)

Another eye-tracking study conducted by CX Partners confirms that people do scroll if certain design guidelines are followed.[TT2] - The myth of the page fold: evidence from user testing

Usability studies by the Software Usability Research Laboratory’s  show that users can read long, scrolling pages faster than paginated ones. Their studies confirm that people are accustomed to scrolling. - The Impact of Paging vs. Scrolling on Reading Online Text Passages

Jared Spool’s usability tests from 1998 tell us that, even though people say they don’t like to scroll, they are willing to do so. Moreover, longer and scrollable pages even worked better for users. - As the Page Scrolls

More articles about scrolling:

In July 2011, Apple removed the scrollbar from Mac OS X it’s the default setting, though users can put it back). This clearly shows that people are so familiar with scrolling that they don’t even need the visual clue for it.

Jared Spool’s article on design guidelines to encourage scrolling: Utilizing the Cut-off Look to Encourage Users To Scroll.

Don’t miss Life below 600px, a witty article on the page fold.

Myth #4: Design is about making a product look good

https://uxmyths.com/post/654070104/myth-design-is-about-making-a-website-look-good

Many people regard product design as decoration; the art of making a website, a mobile app or any product look good. However, design is more about how something works rather than how it looks.Design is about both form and function. In contrast with art, good design is not only visually and emotionally appealing but is made for use.

The goal of design is to efficiently solve problems. Design is based on the understanding of how users see the world, how they think and behave. And the toolset of the designer is broader than just colours and font-styles, as it also includes user-research, prototyping, usability testing, and more.

How designers define design.

“Good design, when it’s done well, becomes invisible.It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand.” – Luke Wroblewski

“What is design to me? Like design I think it’s best to break the problem up until you find the simplest solution.” – Paul Scrivens

“Design is not primarily supposed to entertain or to be nice or to aesthetically please. It’s supposed to perform.” – Oliver Reichenstein

“What designers do is to solve problems by deciding on the look and function of something.This can be writing text, laying out an interface, planning a chair, or coming up with a better Netflix envelope, lightbulb, or chair.” – Joshua Porter

“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” – Ivan Chermayeff

“Design is not just what it looks like and feels like. Design is how it works.” – The indispensable quote from Steve Jobs

Myth #5: Accessibility is expensive and difficult

https://uxmyths.com/post/654091803/myth-5-accessibility-is-expensive-and-difficult

To make your website accessible, you don’t need to add extra functionality or to duplicate any content.The key is simply to assess the requirements of those with different skills and limited devices when designing the user interface and your content.

To build from scratch a website that’s accessible therefore,costs virtually the same as to develop one that isn’t.Correcting an already inaccessible site, however, might need extra effortbut is always beneficial on the long run since accessible sites are easier and cheaper to maintain.

Why making your website accessible is beneficial:

Reaching a bigger audience- a large number of people live with disabilities (see an older study as well.

An accessible site always has better usability.

An accessible website is also SEO friendly.

Myth #7: Graphics will make a page element more visible

https://uxmyths.com/post/702072231/myth-graphics-will-make-a-page-element-more-visible

A common pitfall in web design is to emphasize an important piece of content with a graphic-heavy and flashy presentation.This approach, however, often makes it less visible.

When people look for something specific on a website, they search for text and links where they assume the information would be found.Very often people mistake visual, colourful page elements for ads and avoid them altogether.

It doesn’t mean though that you can’t use any emphasis. Contrast does work well and is essential for prioritizing contentand thus creating effective web design.

Research and articles on the use and misuse of graphics:

Jakob Nielsen’s eye-tracking study confirms that people almost never look at anything that looks like an ad.- Banner Blindness: Old and New Findings. For a detailed discussion, see his book Prioritising web usability.

“The big finding is that banner blindness is real. It is not just advertising banners but anything that looks like an advertising banner,’ says Jakob Nielsen, a principal at Internet user research firm Nielsen Norman Groupin Fremont, Calif. For example, one health-related non-profit site has a box – not an ad – that tells users what to do if they think they are having a heart attack. But a study showed that people were missing it because of its location on the page” - from Marketers Seek a Banner-Blindness Cure

Franck Largeault’s study with 300 subjects also confirms the existence of ad-avoidance (though its main objective was to compare graphical banners with links). - Compared efficiency of advertisement banners and contextual sponsored links on the internet

Don Norman discusses that people have superb focus and how they miss anything that falls outside of it, and therefore don’t look for ad-like content when they usually find these in the form of links and text. - Commentary: Banner Blindness, Human Cognition and Web Design

The famous ad-copywriter, Howard Luck Gossagesays about ad-avoidance: “The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”

Myth #11: You need to redesign your website periodically

https://uxmyths.com/post/712537920/myth-you-need-to-redesign-your-website-periodically

To many, a redesign means revamping the look of a website in the hope that it will increase conversions and attract new customers. In fact, such projects are often counterproductive as user feedbacks on numerous redesigns proved that users hate change, even if the new design is clearly superior to the original.

For a redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changedsince the last redesign. In most cases, it is sufficient to make minor changes in the user interface. Google, Yahoo, Amazon and a bunch of others follow this strategy with great success: you can hardly see significant changes on their websites though they’re perfecting their design constantly.

Why to avoid radical redesigns:

Jared Spool calls changing a product to a completely new design the Flip-the-Switch strategy.This is “the most ineffective way to get major changes into a design” - Extraordinarily Radical Redesign Strategies.

Jakob Nielsen says that it’s totally normal that stakeholders would welcome a fresh design after the original UI got tired in their eyes. Users, on the other hand, prefer familiar designs as they want to locate everything easily, get things done, and leave. - Fresh vs. Familiar: How Aggressively to Redesign

·“Don’t redesign just to do something new, redesign because you have a better answer to the question.” - warns Paul Scrivens

·Jared Spool argues that all-at-once redesigns are to be avoided because they are costly and very risky. Instead, he advises an incremental approachthat is flexible to business changes. - Avoiding Redesigns (podcast)

Myth #13: Icons enhance usability

Many researchers have shown that icons are hard to memorizeand are often highly inefficient.The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction of text labels next to the icons.It immediately fixed the usability issues and people started to use the toolbar. In another study, the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function.

In most projects, icons are very difficult to get right and need a lot of testing. For abstract things, icons rarely work well.

Research findings and articles on the usefulness of icons:

Michael Zuschlag says that “icons contrary to intuition, do not necessarily help the user find a menu item better than a text label alone(see Wiedenbeck S 1999.) The use of icons and labels in an end user application program: an empirical study of learning and retention, Behaviour & Information Technology, 18(2), p68-82).It’s not worth it.”He also discusses his views on UX Exchange.

A user’s understanding of an icon is based on previous experience.Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity. - Icon Usability

“When in doubt, always remember this: the best icon is a text label.”

The article The Problem With Icons provides a nice example how it’s difficult to guess an icon’s meaning without a text label next to it.

37signals applauds Apple’s MobileMe service for changing their logout icon from a power button to a “logout” label. - UI Sighting: Clear over clever on MobileMe.

Don Norman says that “Inscrutable icons litter the face of the [Apple] devices even though the research community has long demonstrated that people cannot remember the meaning of more than a small number of icons. Icon plus label is superior to icon alone or label alone. Who can remember what each icon means? Not me.

Where icons add value:

Universally understood icons work well (ie. print, close, play/pause, reply, tweet, share on Facebook).

Icons can serve as bullet points, structuring content (ie. file type icons for PDFs, DOCs, etc.).

Read iA’s primer on icons for more guidance.

Myth #26: Usability testing = focus groups

https://uxmyths.com/post/1319999199/myth-26-usability-testing-focus-groups

When it comes to collecting feedback from users, usability tests and focus groups are often confusedalthough their goals are completely different.

Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic to reveal their motivations and preferences.

Usability testing, on the other hand, is about observing how people actually use a product, by assigning key tasks to users and analysing their performance and experience.

How the two research methods are different:

They have different goals. As Chris Giegersummarizes in his article: focus groups are about understanding people’s feelings and opinionsabout something whereas usability tests are about learning how people use things”. A focus groups tell you what people want; user studies tell you whether something works.[TT1]

The research processes are entirely different. Focus group research implies discussions with members of your target audience, while usability testing is about observing users performing given tasks. A focus group research, in addition, is typically performed with a group of participants while a usability test is typically performed one-on-one.

What people say is not what they do. According to Jakob Nielsen, the most important difference between the two methods is that focus groups can only reveal what “customers say they do and not the way customers actually operatethe product”. Cardinal Path has written a great comparison between the two methods. (For more sources, see Myth #21: People can tell you what they want.)

They should be performed in different phases of the development. Focus groups should be performed early in the project to discover your target audience, while usability testing should be used to measure the performance of your site after it has been finished or is in a test phase, as a Webcredible article points out.

[dissertationproptara]

UX Myths Research:

Over the summer I decided to carry on my research about UX Design and found various articles which could potentially help with my dissertation, if not my career post graduation.

Since I hadn't yet re-started my blog all of my note takings was on Microsoft Word. With additional notes to the side of the research.

***** Attached in the blog PDF will be this word document. 

Here are the main sections of the notes:

Here is the file copied and pasted from the word document without the comments in place: 

UX Design Myths

(Needs to be added to bibliography/reference list)

Note: None is paraphrased.

https://uxmyths.com

Myth #1: People read on the web

Dissertation Preparation Research Material

https://uxmyths.com/post/647473628/myth-people-read-on-the-web

“People only read word-by-word on the web when they are really interested in the content.

They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list.”

Statistics on this myth:

In 2013, analytics vendor Chartbeat analysed Slate and other websites and found that most visitors scroll through about only 50-60% of an article page. What’s more interesting, it seems to be : people readily share your articles even without reading them - You Won’t Finish This Article.

Jakob Nielsen’s eye-tracking study from 2008 indicated that less than 20% of the text content is actually read on an average web page.

In another usability test, Nielsen tested different wording styles for a website. Concise, scannable and objective copywriting resulted in 124% better usability.

In a usability study Gerry McGovern discovered that only 1 out of 15 users could locate a specific piece of information that was not scannably placed on the page. 

Steve Krug claims in Don't Make Me Think that one of the most important fact about web users is that they don't read, they scan. 

Research shows that if people read a piece of content for pleasure, they read more thoroughly and find reading effortless even on a computer screen.

Studies show that there are methodical web readers who usually don’t scan but read from top to bottom. 

Well structured pages that are designer for cursory reading are more likely to be read. 

#2: All Pages should be accessible in 3 Clicks: 

Usability tests have long challenged the so called three-click rule or two tap rule.  Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate.That’s right; fewer clicks don’t make users happierand aren’t necessarily perceived as faster.

What really counts here is ease of navigation, the constant scent of information along the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.

Studies that challenge the three-click rule:

UIE’s usability testsshowed that people don’t quit after 3 clicks and don’t feel frustratedif they have to click more. - Testing the Three-Click Rule or The 3 Click Rule on Medium

Jakob Nielsen’s usability tests found that “users’ ability to find products on an e-commerce site increased by 600 percent after the design was changed so that products were 4 clicks from the homepage instead of 3.” from the book Prioritizing Usability, quoted in Highlights from Prioritizing Web Usability.

Further UIE usability tests show that it’s not the number of clicks but the well-labelled links with informationscent that play a key role in usability. - Getting Confidence From Lincoln

A practical advice is to replace the three-click rule with the one-click rule: “Every click or interaction should take the user closer to their goal while eliminating as much of the non-destination as possible.”  – Breaking the Law: The 3 Click Rule

Further reading on this:

The 3-click rule is an arbitrary rule of thumb that is not backed by data, says the Nielsen Norman Group

David Hamill’s thoughts on why the three-click rule is nonsense: Stop Counting Clicks

An article by CX Partners about the rule: 3 isn’t the magic number.

Many research findings prove that people do scroll:

Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.”  What You Think You Know About the Web Is Wrong

Heatmap service provider ClickTale analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the length of the page. That said, it’s clear that page top is still your most valuable screen estate. - Unfolding the Fold and ClickTale Scrolling Report and Part 2

The design agency Huge measured scrolling in a series of usability tests and found “that participants almost always scrolled, regardless of how they are cued to do so – and that’s liberating.”- Everybody Scrolls

Usability expert Jakob Nielsen’s eye-tracking studies show that while attention is focused above the fold, people do scroll down, especially if the page is designed to encourage scrolling. - Scrolling and Attention

On mobile, half of the users start scrolling within 10 seconds and 90% within 14 seconds.- Stats from MOVR (published in Luke Wroblewski’s tweet)

Another eye-tracking study conducted by CX Partners confirms that people do scroll if certain design guidelines are followed.[TT2] - The myth of the page fold: evidence from user testing

Usability studies by the Software Usability Research Laboratory's  show that users can read long, scrolling pages faster than paginated ones. Their studies confirm that people are accustomed to scrolling. - The Impact of Paging vs. Scrolling on Reading Online Text Passages

Jared Spool’s usability tests from 1998 tell us that, even though people say they don’t like to scroll, they are willing to do so. Moreover, longer and scrollable pages even worked better for users. - As the Page Scrolls

More articles about scrolling:

In July 2011, Apple removed the scrollbar from Mac OS X it’s the default setting, though users can put it back). This clearly shows that people are so familiar with scrolling that they don’t even need the visual clue for it.

Jared Spool’s article on design guidelines to encourage scrolling: Utilizing the Cut-off Look to Encourage Users To Scroll.

Don’t miss Life below 600px, a witty article on the page fold.

Myth #4: Design is about making a product look good

https://uxmyths.com/post/654070104/myth-design-is-about-making-a-website-look-good

Many people regard product design as decoration; the art of making a website, a mobile app or any product look good. However, design is more about how something works rather than how it looks.Design is about both form and function. In contrast with art, good design is not only visually and emotionally appealing but is made for use.

The goal of design is to efficiently solve problems. Design is based on the understanding of how users see the world, how they think and behave. And the toolset of the designer is broader than just colours and font-styles, as it also includes user-research, prototyping, usability testing, and more.

How designers define design.

“Good design, when it’s done well, becomes invisible.It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand.” – Luke Wroblewski

“What is design to me? Like design I think it’s best to break the problem up until you find the simplest solution.” – Paul Scrivens

“Design is not primarily supposed to entertain or to be nice or to aesthetically please. It’s supposed to perform.” – Oliver Reichenstein

“What designers do is to solve problems by deciding on the look and function of something.This can be writing text, laying out an interface, planning a chair, or coming up with a better Netflix envelope, lightbulb, or chair.” – Joshua Porter

“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” – Ivan Chermayeff

“Design is not just what it looks like and feels like. Design is how it works.” – The indispensable quote from Steve Jobs

Myth #5: Accessibility is expensive and difficult

https://uxmyths.com/post/654091803/myth-5-accessibility-is-expensive-and-difficult

To make your website accessible, you don’t need to add extra functionality or to duplicate any content.The key is simply to assess the requirements of those with different skills and limited devices when designing the user interface and your content.

To build from scratch a website that’s accessible therefore,costs virtually the same as to develop one that isn’t.Correcting an already inaccessible site, however, might need extra effortbut is always beneficial on the long run since accessible sites are easier and cheaper to maintain.

Why making your website accessible is beneficial:

Reaching a bigger audience- a large number of people live with disabilities (see an older study as well.

An accessible site always has better usability.

An accessible website is also SEO friendly.

Myth #7: Graphics will make a page element more visible

https://uxmyths.com/post/702072231/myth-graphics-will-make-a-page-element-more-visible

A common pitfall in web design is to emphasize an important piece of content with a graphic-heavy and flashy presentation.This approach, however, often makes it less visible.

When people look for something specific on a website, they search for text and links where they assume the information would be found.Very often people mistake visual, colourful page elements for ads and avoid them altogether.

It doesn’t mean though that you can’t use any emphasis. Contrast does work well and is essential for prioritizing contentand thus creating effective web design.

Research and articles on the use and misuse of graphics:

Jakob Nielsen’s eye-tracking study confirms that people almost never look at anything that looks like an ad.- Banner Blindness: Old and New Findings. For a detailed discussion, see his book Prioritising web usability.

“The big finding is that banner blindness is real. It is not just advertising banners but anything that looks like an advertising banner,’ says Jakob Nielsen, a principal at Internet user research firm Nielsen Norman Groupin Fremont, Calif. For example, one health-related non-profit site has a box – not an ad – that tells users what to do if they think they are having a heart attack. But a study showed that people were missing it because of its location on the page” - from Marketers Seek a Banner-Blindness Cure

Franck Largeault’s study with 300 subjects also confirms the existence of ad-avoidance (though its main objective was to compare graphical banners with links). - Compared efficiency of advertisement banners and contextual sponsored links on the internet

Don Norman discusses that people have superb focus and how they miss anything that falls outside of it, and therefore don’t look for ad-like content when they usually find these in the form of links and text. - Commentary: Banner Blindness, Human Cognition and Web Design

The famous ad-copywriter, Howard Luck Gossagesays about ad-avoidance: “The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”

Myth #11: You need to redesign your website periodically

https://uxmyths.com/post/712537920/myth-you-need-to-redesign-your-website-periodically

To many, a redesign means revamping the look of a website in the hope that it will increase conversions and attract new customers. In fact, such projects are often counterproductive as user feedbacks on numerous redesigns proved that users hate change, even if the new design is clearly superior to the original.

For a redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changedsince the last redesign. In most cases, it is sufficient to make minor changes in the user interface. Google, Yahoo, Amazon and a bunch of others follow this strategy with great success: you can hardly see significant changes on their websites though they’re perfecting their design constantly.

Why to avoid radical redesigns:

Jared Spool calls changing a product to a completely new design the Flip-the-Switch strategy.This is “the most ineffective way to get major changes into a design” - Extraordinarily Radical Redesign Strategies.

Jakob Nielsen says that it’s totally normal that stakeholders would welcome a fresh design after the original UI got tired in their eyes. Users, on the other hand, prefer familiar designs as they want to locate everything easily, get things done, and leave. - Fresh vs. Familiar: How Aggressively to Redesign

·“Don’t redesign just to do something new, redesign because you have a better answer to the question.” - warns Paul Scrivens

·Jared Spool argues that all-at-once redesigns are to be avoided because they are costly and very risky. Instead, he advises an incremental approachthat is flexible to business changes. - Avoiding Redesigns (podcast)

Myth #13: Icons enhance usability

Many researchers have shown that icons are hard to memorizeand are often highly inefficient.The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction of text labels next to the icons.It immediately fixed the usability issues and people started to use the toolbar. In another study, the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function.

In most projects, icons are very difficult to get right and need a lot of testing. For abstract things, icons rarely work well.

Research findings and articles on the usefulness of icons:

Michael Zuschlag says that “icons contrary to intuition, do not necessarily help the user find a menu item better than a text label alone(see Wiedenbeck S 1999.) The use of icons and labels in an end user application program: an empirical study of learning and retention, Behaviour & Information Technology, 18(2), p68-82).It’s not worth it.”He also discusses his views on UX Exchange.

A user’s understanding of an icon is based on previous experience.Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity. - Icon Usability

“When in doubt, always remember this: the best icon is a text label.”

The article The Problem With Icons provides a nice example how it’s difficult to guess an icon’s meaning without a text label next to it.

37signals applauds Apple’s MobileMe service for changing their logout icon from a power button to a “logout” label. - UI Sighting: Clear over clever on MobileMe.

Don Norman says that “Inscrutable icons litter the face of the [Apple] devices even though the research community has long demonstrated that people cannot remember the meaning of more than a small number of icons. Icon plus label is superior to icon alone or label alone. Who can remember what each icon means? Not me.

Where icons add value:

Universally understood icons work well (ie. print, close, play/pause, reply, tweet, share on Facebook).

Icons can serve as bullet points, structuring content (ie. file type icons for PDFs, DOCs, etc.).

Read iA’s primer on icons for more guidance.

Myth #26: Usability testing = focus groups

https://uxmyths.com/post/1319999199/myth-26-usability-testing-focus-groups

When it comes to collecting feedback from users, usability tests and focus groups are often confusedalthough their goals are completely different.

Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic to reveal their motivations and preferences.

Usability testing, on the other hand, is about observing how people actually use a product, by assigning key tasks to users and analysing their performance and experience.

How the two research methods are different:

They have different goals. As Chris Giegersummarizes in his article: focus groups are about understanding people’s feelings and opinionsabout something whereas usability tests are about learning how people use things”. A focus groups tell you what people want; user studies tell you whether something works.[TT1]

The research processes are entirely different. Focus group research implies discussions with members of your target audience, while usability testing is about observing users performing given tasks. A focus group research, in addition, is typically performed with a group of participants while a usability test is typically performed one-on-one.

What people say is not what they do. According to Jakob Nielsen, the most important difference between the two methods is that focus groups can only reveal what “customers say they do and not the way customers actually operatethe product”. Cardinal Path has written a great comparison between the two methods. (For more sources, see Myth #21: People can tell you what they want.)

They should be performed in different phases of the development. Focus groups should be performed early in the project to discover your target audience, while usability testing should be used to measure the performance of your site after it has been finished or is in a test phase, as a Webcredible article points out.

[salygainen]

What to do EXACTLY to start UXing?

Hi to all,

as you know, I’m a cultural anthropologist. And I’m also a UX Researcher. How did it happen? Sadly, not a moonlight, not a cool auntie giving me job in her startup – just a lot of hard (at first: unpaid) work. Then, internship, then a proper job – continue reading and you shall get a handful of hints how to proceed with your occupation transformation *drums*.

Some introductory babbling

Ok, so here’s my first insight and first advice to all of you, young social scientists, trying your best to become a UX warrior: be prepared to do a shitload of money-free effort, so you NEED to have either way some external support (I lived with my parents), some serious savings or somehow divide your time between learning and your day-job. It's how our life is, but it’s not ok. It’s not right, when guys from poor environments can excel their talents and polish their skills, cause they can’t afford unpaid internship, not to mention private UX schools. I was lucky, in my generation it’s still not obligatory to have such certificate, but it opens a lot of doors. I’m double lucky, cause finally anthropology/ ethnography became recognized as a valid and valuable vocational training. Many of UX specialists come from business-oriented backgrounds: they just “re-oriented” in their previous jobs. We need folks with consulting or graphics roots, but the second they become overrepresented, the industry looses broader perspective: we all put different flavors on a plate. Psychologists, frontend devs, linguists and social scientists, we are all needed. UX Research differs from Marketing Research simply by its orientation: we want to investigate the real human person within our product/service, not the product within the market. I know that CX (Customer Experience) is for some a new brand term for UX. It’s true, BUT only in some specific contexts. And every time we replace user/person/human with “client”, we use free market narrative and see the design process through the narrow, capitalistic logic. But that’s a different story.

So, what to do to transform into UX someone?  Oh sister.

1.       Easy stuff.

Join all the UX-related groups and pages on Facebook, subscribe to newsletters, visit all the meetups and free/low cost workshops, follow Them Famous UX Gods on Twitter – not gonna prepare a list now, go Google yourself.

Oh, and if you’re still a student: check if any faculty at your uni has any technology/design related courses or even associations. You don’t have to sign in, just go there and listen. It’s the very last moment in your life, when you get formal knowledge for free. That’s what I did during my Erasmus scholarship – I took my sneaky butt to IT students-oriented lectures. I’m pretty sure that host Erasmus supervisor still hates me, she kicked me out from almost all of the courses (“you’re from anthropology, you can’t sit with us”). Official way doesn’t always work. World might not be ready for you. Be ready to bite back.

2.       Tough stuff (aka everything else).

Think. Think who you are: what are your skills? What are their names in UX/commercial research lingo? What do you mean they’re not the same? Wait, so in-depth ethnographic interview is not correct? HOW COME.

Yep, my young padawan. We all spend hours reading Clifford, Hastrup and Geartz, and yet it taught us nothing about communicating non-etno-peeps what kind of tools are we using. Yes, they are tools, not sacred means of humanitarian contact. Get over it.

Start with reading blogs (e.g. Medium offers a tone of cool short articles) to update your vocabulary. Then read books: “UX Research” by Brad Nunnally and David Farkas, or if you know Polish: “Badanie jako podstawa projektowania UX” by Iga Mościchowska and Barbara Rogoś-Turek. Desk research, IDI, observation… yep, continue. I’ll get some coffee.

You know your skills (more or less)? Cool, now think again: what do you want to do within design process? For social scientists (anthropologists, sociologists…) it’s natural to aim into UX Research specialization. There are others, the names and scope of competences can vary a lot in every company. In general, you have UX designer or product designer, a person who’s responsible for flow, interaction, logic and basic interface structure. In package come also UI designer, who will make the prototype beautiful, usable and real-life-looking, so developers can start production. There are unicorns, that just do everything. You can think about it later.

Once you know what you want to do, I recommend learning more about general usability and design process. You will need this knowledge no matter which specialization you want to pursue. And, darling, you need to have be able to back up your future design decisions – people will challenge them. They’ll challenge them so hard. Pages like Coursera or Udemy can help you – you just need a lot of motivation to finish the courses. You register (and pay) to get access to recorded video lectures, sometimes there are readings. If you pay for a course on Coursera, then you’re able to participate in a class project and get feedback on your work, afterwards you get a certificate. Cool beans, I did the free version, cause I was poor. I found myself some offline occasions to practice.

Other options are (mentioned above) local meetups: find a UX community in your area and check if they’re organizing anything. Even better, ask if they need volunteers: you’ll help, you’ll meet interesting people and you’ll get the free pass for all the events. Same goes for conferences: email them and ask if they need volunteers. Some NGOs run continuous projects (does TechSoup ring a bell?) and they always welcome new people. Don’t be shy, all the programmers build their portfolio that way, you can do it too. Learn and help the world, even if it’s just for a few months. Same organizations conduct mentoring programs – I took part in TechLeaders by Women in Technology: totally recommended! You do your own project and have a personal couch to give you feedback, inspire and most of all, guide through the process. Go for it, mate.

If you’re a student, join or start an association. It’s easy, it’s free, you can play your “I’m an university student doing great scholar things” card, while dealing with institutions. Find people like you, creative, eager to learn and responsible (I’ll write a post on that one day). Think about a small project you can do together: new website for your institute, new service for foreign students, series of meetings with interesting specialists. The latter can become mentors/patrons for any design project you want to run – these people are busy, but also very friendly and enjoy sharing their UX wisdom.

Alright, how about internships? Well, they’re the hardest to get. The more known the company is, the more advanced recruitment process becomes. They might ask you for your portfolio, for sure they’ll ask you for a CV. Luckily, in IT it’s more common to pay interns (everywhere else – not so much). My internship turned into a fixed contract, so hooray for me. But even if you don’t get hired, internships are crucial. Worst case scenario: you just brew coffee and get a happy stamp on your Linkedin profile. Better case scenario, you learn things, you network and leave the place way smarter.

Last but not least: UX schools and long-term paid courses. Oh my. I’d love to enroll. I’d love to have people watching out for my education. But, as all the good things in life, it’s expensive and it’s requires free weekends (your lifestyle has to be regular enough to not skip classes every week). Plus, if you’re not from a big city, they usually it’s just not happening in your area. I got my skills anyway, but I can’t show THE paper. Still, I can show my two diplomas from the best uni in my country, so I think I’m covered 😉

Another thing is: UX is quite a young discipline, at least in terms of vocational training. There are very few places offering legitimate knowledge. Still, UX is hot, is trendy and it opens our pockets, so there are also “schools” offering courses with “experts” with two years of experience. Just don’t fall for that.

Bye, bye

Did you manage to read all of that? Neat, mate. Now go and learn some Axure 😊 

… or let me know YOUR STORY.

[brianobrienny]

5 Things to Consider When Rethinking Your Customer Experience

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first.

Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them. Data from mid-2020 culled by McKinsey & Company shows buyers are exhibiting extreme caution when it comes to spending discretionary incomes. Plus, they’ve become surprisingly brand agnostic. No longer are they tied to a certain logo, image, or slogan. Instead, consumers are operating as free agents untethered by past behaviors and habits.

As an entrepreneur, CEO, or executive, you should look at this new wave of customer as both an opportunity and a challenge. The challenge, of course, is winning repeat and big orders when people are spending less in most categories. The opportunity, however, is a huge chance to pull ahead of the pack since everything’s in flux.

How can your brand stand out? One strategy is to reinvent the way your organization focuses on the overall customer experience (CX). Individuals wowed by exceptional CX won’t just refer friends and family. They’ll also come back for more concierge treatment again and again. And that will bode well for your bottom line.

Interested in making positive waves with browsers and buyers? Below are five methods to boost your CX. Each one can offer a significant ROI if you implement it thoughtfully after doing a little homework.

1. Centralize all your customer-related data.

Haven’t already centralized your client data in one location? Take time to investigate cloud-based platforms that serve as contact center as a service (CCaaS) solutions. When every contact touchpoint is available in one easy-to-navigate location, your CX team can wow shoppers. High-powered CCaaS choices can sometimes allow you to give consumers the ability to view and access their historic information, too. This engages them and limits their need to rely on your CX personnel for tasks they can do themselves.

What should you look for in any CCaaS package? Find one that works with your current customer relationship management (CRM) program, if applicable. If you don’t already use a CRM, invest in one when you roll over your CX to a centralized CCaaS. Remember: Everyone will have a learning curve to get to know the system. Nevertheless, when they get comfortable, they can power ahead like CX rockstars.

2. Empower employees to make bold decisions.

Do people rave about your CX digitally and offline? Do you continuously get unparalleled reviews? Being able to impress clients doesn’t happen by accident. The process begins with empowered employees who know they can make bold decisions. The Ritz-Carlton is well-known for having over-the-top CX, all because the company engages its workers to do great things.

Your team members may want to go the extra distance, but may feel worried they’ll get in trouble. Lay out parameters, such as budget guidelines, to help them figure out how far they can go for customers. The more leeway you give them, the more they might surprise you. Start empowering all departments, not just the CX, to serve up winning experiences. Then, enjoy the results such as stronger online reviews and raves on social.

3. Use AI whenever possible for chatbots and more.

People don’t like to wait to get a problem solved. Rather than forcing your customers with concerns or questions to wait, consider how artificial intelligence (AI) can help. As an example, AI-enhanced chatbots may be able to answer some basic inquiries. They can also be used to screen clients and direct them to the most helpful people in your company.

As AI technology gets smarter through machine learning, you may even be able to leverage AI to build marketing content. Let’s say your AI chatbot keeps getting variations on the same question. You can use that knowledge to construct a robust FAQs page or blog post that delivers pertinent responses. Then, the next time someone has a similar question, the person could find a solution without AI or human intervention.

4. Reevaluate your target persona profiles, even if they’re from last year.

You’re aware that consumers aren’t reacting to companies or products like they did pre-coronavirus. But have you dusted off your target personas? You might want to take a second look at the audiences you’re trying to bring into your fold, because their needs have shifted—often radically.

How will updating your target persona profiles have an effect on CX? Basically, your CX team will be better positioned to serve buyers. They’ll be helpful and talking about what matters most to consumers, not what used to matter before the pandemic hit. Plus, CX professionals will have a greater understanding of the general customer journey that’s happening right now. Understanding the way a shopper goes from investigation to purchase is vital. The better you can predict the funnels they’ll need, the easier it will be to ward off objections. And that should translate to higher conversions.

5. Do something unique that puts your company in the lead.

Your competition is studying you. Do likewise and study them as well. Figure out what their CX differentiators are. Do they have AI-enhanced bots bridging the gap between live representatives and shoppers? Are they constantly going above and beyond everyone else in the industry to be truly client-centric? 

While you might be tempted to emulate what’s working for them, take a step back. Look at everything that seems to be working in their favor. Next, brainstorm things that they’re not doing. Are they sending handwritten thank-you notes? Exceeding customers’ expectations in terms of flash discounts? Figure out underserved niches that you can exploit, and then make those niches your CX calling card. Your CX doesn’t have to be earth-shattering to move mountains. It just has to be different in a way that consumers will appreciate.

Leading a business during a global pandemic may make you feel like you’re constantly in crisis mode. But don’t forget to look at the silver lining in terms of the chance to rev up your customer base. Brand loyalty’s up for grabs. You could end up with a larger portion of the pie, simply by focusing on CX.

The post 5 Things to Consider When Rethinking Your Customer Experience appeared first on Marketing Insider Group.

5 Things to Consider When Rethinking Your Customer Experience published first on http://rssmix.com/u/11592782/rss.xml

[bluejanuarysky]

24 Hours to Improving SEO

It looks like yesterday that keyword stuffing has been obviously a viable SEO technique to rank on the research engines. If you would certainly like some further help dealing with SEO trends for 2018 after that you can always knock within the CX Marketing door. Although few might not think about adding XML sitemaps as upon page SEO technique, if a person own a new blog along with very less external links after that adding an XML sitemap may make it easier for lookup engines like google to discover your page. The Search algorithms may detect such SEO tactics. There are usually many new techniques and technology marked by the history associated with algorithm updates at the best of search engine results webpages (SERPs) and win real property, most of the SEO specialists chomp at the bit in order to predict the trending updates that will will shape the futures associated with any businesses. Mobile SEARCH ENGINE OPTIMIZATION in 2018 is going in order to be all about Progressive Internet Apps (PWAs). Gathering from your above chart, proving the Income (ROI) to the stakeholders plus ranking a single web web page for multiple keywords turned out there to be the most harrowing pains for that SEO wizards forward of the others identified within the research. I desired in order to become an seo expert, this particular really is just awesome plus very helpful in knowing therefore much about Search Engine Optimisation. Proven SEARCH ENGINE OPTIMIZATION techniques such as for instance quality content, focused keywords plus link building are still because effective, yet there are several more trends emerging which will pressure us to change our technique of search engine optimization. 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And when you tailor your own on-page SEO around the perfect keywords, you'll watch your web site rocket to the top associated with Google — landing you even more traffic, leads, sales along the particular way. Analyze the top 3 search results with any keywords density tool or Chrome extension, like SEOquake This is enough to form a list of relevant keywords and synonyms. With regard to businesses looking to raise their own search engine rankings, it shows that a comprehensive social mass media strategy might be in purchase - in addition to almost all the usual SEO tactics. This used to be the bigger factor in SEO, however it still provides a high quality user experience when done properly, increasing actions. Before you determine to find out the SEARCH ENGINE OPTIMIZATION trends 2018, it is furthermore necessary for you to realize what's trending on the internet right now. Fortunately, you can discover your own broken links upon site using the myriad of Equipment available. 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Whether you are the marketer or a business proprietor, learning new SEO tactics plus following best practices can assist you secure a safe place online. By the finish of this article, you'll find out the actual best SEO developments in 2018 are? Nevertheless, before we get to our own main event, I must keep in mind that after our 2017 version of SEO trends launched final year on Search Engine Record, we heard a few issues about how long this had been. Informative post ideal regarding SEO, I have used these types of techniques in my seo the very helpful thanks for spreading. Voice lookup is without doubt the most recent and many prominent SEO tendencies this year. When we do SEO-optimization of a post, we follow a certain set associated with proven methods to rank this higher on a search engine. It's important in order to remember to share content through your website or blog socially to give it an SEARCH ENGINE OPTIMIZATION boost too. SEO has a lot more aspects associated with your issue and it also helps a person know drawbacks of your web site, so, promoting through SEO will certainly not only help you property on first pages of Lookup Engines like Google, it furthermore lets you the find the particular defects in your website that additional helps in removing them. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Today, as u got to understand about the strategic SEO Styles of 2018, make sure a person have the best team or even maybe the best service service provider to work on them using a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends I actually expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing function of artificial intelligence. SEO will promptly include many methods from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google More rapid Mobile Pages. Mimvi SEO is usually your online business growth companion. Visual search is definitely another growing part of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating research engines. I believe that will 2018 is going to be the particular year where voice search changes how users search and SEOs need to optimize. The purpose of off-page SEO would certainly be to get links in order to your information. There are usually many tools on the internet to assist with basic key word research (including the Google Key phrase Planner tool and there are even more useful third party SEO tools in order to help you do this). Another important factor to add up to the particular checklist for local SEO within 2018 is UX. The consumer experience for Local SEO may become even more important within 2018. In the older times of SEO, Google could not understand modifiers, meaning if I actually put in more keywords within like best” or new, ” I could outrank someone that failed to use those key phrases in the meta title. While the real difference, for the snippets, is not the method the information continues to become fetched by Google (as this particular works much like the great old SEO) but how the particular result is presented towards the particular user: these snippets answer the lot of questions, triggered simply by our voice. Techmagnate, as a responsible digital marketing and advertising agency, is hereby compiling almost all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around some Local SEO ranking factors that play a major role. So it is extremely important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and be sure that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' suggestions and involves no deception. Search Engine formula being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it ought to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. is a Toronto structured social internet marketing agency, expert in Search Engine Optimization (SEO), social media marketing management, digital marketing plus online branding. The biggest SEARCH ENGINE OPTIMIZATION change and trend I discover already happening in 2018 is definitely Google's in order to the mobile-first index, so if the website is not yet mobile-friendly and optimized for it, it can critical to prioritize this because it is now fundamental because of its SEO success. Since we look ahead to SEARCH ENGINE OPTIMIZATION in 2018, discover our forecasts for what we should believe will be one of Google's biggest years yet for research. Keyword research is one particular of the first things trained to beginners learning SEO plus is still very effective in order to this day. Google already announced that they will are experimenting with mobile-first indexing, which shows that it's a single of the most important SEARCH ENGINE OPTIMIZATION trends that they are severe about prioritizing. In addition to making content material available to search engines such as google, SEO also helps improve rankings to ensure that content material will be placed where people will more readily find this. The web is becoming progressively competitive, and those companies that perform SEO will have the decided advantage in visitors plus customers. I agree with most points but still uncertain how voice search can exchange to SEO. SEO content in 2018 requirements to be fact-based, user-targeted plus compliant with Google's truthfulness power signals. The trouble is that SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). That means the search engine optimization methods that worked 5 years back will not fly today. While I still observe this trend in play along with many enterprises still in the particular middle of their digital alteration, the convergence in the MarTech space is creating many synergies and opportunities which should become seen as a welcome advancement for brands and agencies that are searching for an advantage in regards to their SEARCH ENGINE OPTIMIZATION powered content marketing or outreach techniques. For marketers who had been raised in the ‘traditional SEARCH ENGINE OPTIMIZATION market, ' 2018 is the time to adapt or perish. If your web pages were designed to get the particular most out of Google, along with commonly known and now obsolete SEO techniques chances are Search engines has identified this and is usually throttling your rankings in several way. What SEO trends plus techniques does 2018 hold intended for us? It appears that with YouTube once the channel is quite popular(as within big) in a given Market, you are able to nearly throw out a large piece from the SEO On web page off page optimizations, ect, plus the video will rank upward on page one(also on the internet search)…. Keywords have always been the particular heart of SEO. Backlinks are one associated with the foundations of good SEARCH ENGINE OPTIMIZATION. You should swap out your first image This video will be ranking #3 for the key phrase โ€SEO strategyโ€… today your movie is ranking #2 for that will keyword. If you need to learn more, check out this infographic from Digital Advertising Philippines, which discusses the quite best styles that you should know in case you want to improve your own SEO strategy this 2018. Yet without mobile SEO and AMPLIFYING DEVICE we won't be in a position to attain organic traffic growth in 2017. SEO professionals is not going to have to be puzzled within search of that valuable SEARCH ENGINE OPTIMIZATION ranking factors anymore. The growth associated with Google's featured snippet, voice lookup, Local SEO, and PPC provides better result in diverting visitors to your site as in comparison to the organic listing. Despite the fact that, it is definitely bit time consuming to produce a quality video, it is usually more than worth it. Perfect for traffic and SEO as properly. In this write-up, we will be listing five technical SEO tricks to enhance organic traffic, rankings and profits. Backlinks performs important aspect of offsite SEARCH ENGINE OPTIMIZATION. Precisely why is seo (SEO) so essential? There are lots of methods to find keywords for SEO. Three major SEARCH ENGINE OPTIMIZATION intelligence platforms - SEMRush, Ahrefs, and Serpstat - help recognize keywords with less competition simply by including a keyword difficulty metric. SEO in 2018 won't be greater than any kind of other year, but new tendencies are happening for sure. Plus that's one of the initial images that cross my brain each time I see web sites getting penalized by Google credited to faulty SEO. For this reason SEO work begins with discovering what phrases possible buyers enter into search motors like google. I really wished to understand SEO tricks used simply by the very best online advertising specialists myself, and share these types of details with other marketing experts, bloggers. Change in SEO trends is a result of changing Google algorithms. Previously, we all have rated the best equipment for digital marketing overall, yet we wanted to drill straight down to review the best providers for SEO and content marketing and advertising to assist readers this yr. Apart from understanding these trends, competition analysis plus making a credible SEO procedure is very crucial, to obtain organic traffic on your web page. There are many factors to SEO, from your words upon your page to the method other sites link to a person on the internet. Rolled out on 1 street August 2018, businesses and their particular SEO teams would have seen the shift in rankings. Portable SEO will continue to become as relevant in 2018. Google focuses upon providing the best possible knowledge for users, and you as well should do exactly the exact same. A website design revolving close to the user will ensure visitors on your website and that will, in turn, will continue in order to gain SEO traction. To get exceptional SEO results, spend some period finding the best relevant content material. With the vast majority of search queries emerging through mobile, SEO professionals are focusing on it in relation to voice research to enhance their SEO. The SEO experts are usually depending more on videos in order to drive traffic. So, along with content material marketing, SEO now ought to be significantly aligned with your company's PAGE RANK efforts. These SEARCH ENGINE OPTIMIZATION crawler programs are similar in order to Google's own crawlers and can give you an overview displaying how your page will carry out in SEO rankings. In purchase to help you stay within front of the competition, beneath you will find the most recent SEO trends and ranking aspects in 2018. The value associated with keyword studies still prolific within SEO, despite the fact that we've been changing to a topic-based search planet for years now. SEO is definitely driven by Google Majorly and Other small search engines. What really matters within SEO in 2018 is specifically what you prioritise today therefore that in 3-6 months a person can see improvements within the particular quality of your organic visitors. But if you aren't short on money, use these types of do-it-yourself SEO suggestions to improve your own organic rankings. Whilst this holistic approach will ultimately eliminate a lot of the particular issues created by some SEARCH ENGINE OPTIMIZATION practitioners over the years, We think that search engines' engineers can initially overestimate the precision associated with their AI, leading to Penguin-level collateral damage. Well, this particular is it. Hope this SEARCH ENGINE OPTIMIZATION Trends in 2018 will assist you to be on the particular track and beat your guy competitors. Today, a person are going to know a few most important SEO techniques that will will help to enhance your own organic traffic, keywords ranking plus website optimization. On-page SEO intended for ecommerce is all about producing sure your keywords are within the correct places. Location: Several businesses like knowing that these people could visit their SEO firm at any time to spending budget, campaign, and progress over espresso. Because they look items up on visual search equipment, such as Google Images plus Pinterest, it's important to improve SEO on all image plus video content. We have some great ratings, but we are always searching to improve and see exactly what the future holds for SEARCH ENGINE OPTIMIZATION. Fairly recently, I've observed a resurgence of on-page SEARCH ENGINE OPTIMIZATION factors making a difference within search engine rankings. Don't forget to incorporate the particular basics of SEO, featured thoughts, rich content (like videos), hyperlink earning, and UX in your own strategy. Based on how relevant these keywords are for your business, you can start shortlisting them for your own SEO optimisation process. We have a guide for Wp local SEO in my routing menu but most everything is usually the same even for non-WordPress sites. This particular could create friction and the particular impression that many well-designed sites are very poorly optimized intended for SEO. Unfortunately, 95% of hyperlinks from SEO link building never ever bring a single new website visitor to your site. In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloated tummy content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a one post to rank for any solitary, specific keyword (aka, the entire page should be built about a singular idea, answering concerns from every angle and within the most efficient format possible). This will be due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will keep on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly tough with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve internet site ranking without doing any away from page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. As internet internet marketers, bloggers, and small business proprietors, SEO is essential. Therefore, today I'll list out 10 low-cost SEO tips that may improve your ranking on the particular search engines. The keyword SEARCH ENGINE OPTIMIZATION tips and tricks was obtaining decent searches per month. Join Mark Mitchell of BrightEdge in a detailed explained preparing your SEO activity for 2018, which will include reflecting on the SEO performance from 2017, evaluating your existing resources, planning brand-new SEO 2019 PDF search technologies coming down the particular line in 2018, and even more. SEARCH ENGINE OPTIMIZATION includes strategies like keyword concentrating on, article marketing, backlink building, plus more, which helps your web site rank better in search motors like Google. Within order to have an efficient website along with having solid content, responsiveness and also a strong web site structure it is important in order to constantly stay updated with most recent SEO-techniques and your target marketplace.

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24 Hours to Improving SEO

It looks like yesterday that keyword stuffing has been obviously a viable SEO technique to rank on the lookup engines. If you would certainly like some further help dealing with SEO trends for 2018 after that you can always knock around the CX Marketing door. Although few might not think about adding XML sitemaps as upon page SEO technique, if a person own a new blog along with very less external links after that adding an XML sitemap will certainly make it easier for lookup engines like google to discover your page. The Search algorithms may detect such SEO tactics. There are usually many new techniques and systems marked by the history associated with algorithm updates at the best of search engine results web pages (SERPs) and win real property, most of the SEO professionals chomp at the bit in order to predict the trending updates that will will shape the futures associated with any businesses. Mobile SEARCH ENGINE OPTIMIZATION in 2018 is going in order to be all about Progressive Internet Apps (PWAs). Gathering through the above chart, proving the Income (ROI) to the stakeholders plus ranking a single web web page for multiple keywords turned out there to be the most harrowing pains for your SEO wizards forward of the others identified within the research. I needed in order to become an seo expert, this particular really is just awesome plus very helpful in knowing therefore much about Search Engine Marketing. Proven SEARCH ENGINE OPTIMIZATION techniques such as for illustration quality content, focused keywords plus link building are still since effective, yet there are numerous more trends emerging which will pressure us to change our technique of search engine optimization. For instance, if you're a bakery, so you want to rank highly intended for the term chocolate coconut cookies, ” your SEO company can be sure to create articles based on that keyword plus include it in your titles and meta descriptions. Therefore, your Local SEO strategies should be to first target as many high quality and authoritative websites as you can. If you desire to get more traffic through SEO in 2018, I suggest creating and optimizing content particularly for YouTube. Because the competition to obtain on top of search motors gets tougher, the need in order to adapt to these shifts within SEO also increases. C-K's SEO team provides sifted through many of all of them and created our list associated with key trends to plan with regard to in 2018. Daily news plus insights about search engine marketing and advertising, SEO and paid search. Because Google gets smarter, repeating key phrases in your content matters much less and less for SEO. As the next yr of 2018 is closer in order to us, it is time in order to thinking about the latest SEARCH ENGINE OPTIMIZATION strategy for 2018 to enhance your website ranking in research result. It's all component of promotion and SEO, because links, and behavioral factors just increase from such collaboration. One main impact the mobile-first index mainly because well as the rise associated with voice search might have upon SEO is the shift through exact match phrases to the more broad match SEO, exactly where search engines like google even more easily interpret natural language. For example, the title of this weblog post is WordPress SEO Guidelines - 50 Tips for 2018. ” We are placing the keyword, WordPress SEO” on the quite beginning. Before you determine to find out the SEARCH ENGINE OPTIMIZATION trends 2018, it is furthermore necessary for you to realize what's trending on the internet right now. Fortunately, you can discover your own broken links upon site using the myriad of Equipment available. Right here are few SEO trends which usually are to be considered because these factors will be beneficial for the business growth simply by letting you shine among a number of. A skilled web design and SEARCH ENGINE OPTIMIZATION person will advise a web site owner on a plan based on business objectives, human sources and funding. If you possess just started your SEO strategy for a brand-new website, after that you should concentrate on long-tail keywords. Listed below are nineteen advanced SEO techniques that a person could implement right away in order to increase your search traffic. Sign upward for the Single Grain blog site now for the latest articles on SEO, PPC, paid interpersonal, and the future of on the web marketing. Stop thinking in terms associated with SEO vs. content marketing” plus start exploring how well these people perform together. The school methods of SEO are actually phased out and the new lookup engine algorithms have introduced the new at-par levels for various other techniques that should be regarded as while creating a website style. All of us do advanced SEO for Lot of money 500 websites and our strategies are built on these concepts. Now, the only method to appear in the lookup engine pages like this is usually by uploading your videos upon You Tube or through video clip SEO. On-Page SEO is generally accompanied with Off-Page SEO, that is definitely based on building trustworthy incoming links for your site -- this is most frequently known as linkbuilding. As the behaviour of a user searching search engine optimization company in Mumbai ” could be different from a user looking for seo company in Chennai Therefore, advertisers should not battle in the same way since these people used to do in the particular previous years. Whether you are the marketer or a business proprietor, learning new SEO tactics plus following best practices can assist you secure a safe place online.

By the finish of this article, you'll understand the actual best SEO styles in 2018 are? Nevertheless, before we get to our own main event, I must keep in mind that after our 2017 model of SEO trends launched final year on Search Engine Record, we heard a few issues about how long this had been. Informative post ideal regarding SEO, I have used these types of techniques in my seo the very helpful thanks for spreading. Voice lookup is without doubt the most recent and many prominent SEO tendencies this year. When we do SEO-optimization of a post, we follow a certain set associated with proven methods to rank this higher on a search engine. It's important in order to remember to share content through your website or blog socially to give it an SEARCH ENGINE OPTIMIZATION boost too. SEO has a lot more aspects associated with your issue and it also helps a person know drawbacks of your internet site, so, promoting through SEO may not only help you property on first pages of Research Engines like Google, it furthermore lets you the find the particular defects on the website that more helps in removing them. I actually m glade to see somebody taken you a chance in order to explain about mobile SEO and the PWA application, Nice Content sir. We are excited to listen to from you about ON-page SEARCH ENGINE OPTIMIZATION and OFF-page seo processes to position first. Nevertheless, this particular is not the real problem for Seo (SEO). There are LOTS of tone of voice searches in the world associated with local SEO. Search motor optimization (SEO) may be the process associated with affecting the online visibility associated with the website or a internet page in a web lookup engine 's unpaid results—often recognized as "natural", " organic inches, or "earned" results. Every company and consultant has their very own SEO methodology; therefore they might use different methods to obtain high organic rankings for sites. One associated with the best techniques for SEARCH ENGINE OPTIMIZATION is including search engine helpful URL links for every plus every page that you have got written or else you will write. Entering the dialog search outside of smartphones will open new opportunities for both SEO and content marketing, allowing users to interact with users within a unique, but still of use way for them. I believe that will 2018 is going to be the particular year where voice search changes how users search and SEOs need to optimize. The purpose of off-page SEO would certainly be to get links in order to your information. There are usually many tools on the internet to assist with basic key word research (including the Google Key word Planner tool and there are even more useful third party SEO tools in order to help you do this). Another important factor to add up to the particular checklist for local SEO within 2018 is UX. The consumer experience for Local SEO may become even more important within 2018. In the older times of SEO, Google didn't want to understand modifiers, meaning if We put in more keywords within like best” or new, ” I could outrank someone that failed to use those key phrases in the meta title. While the real difference, for people snippets, is not the method the information continues to become fetched by Google (as this particular works much like the great old SEO) but how the particular result is presented towards the particular user: these snippets answer the lot of questions, triggered simply by our voice. Techmagnate, as a responsible digital advertising agency, is hereby compiling just about all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around six Local SEO ranking factors that play a major role. So it is quite important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and ensure that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' recommendations and involves no deception. Search Engine formula being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still operating. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it need to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. Say, for example, I discuss this off-page SEO techniques article across my social channels. While videos are great regarding SEO, make sure you no longer create video content just mainly because the format works better. The rise associated with Google-featured-content has provided its very own challenges for SEO practitioners. Our evaluations of the 10 leading search engine optimization (SEO) tools help you choose the right solution. The phrase SEO, ” otherwise known since search engine optimization, ” offers increased in popularity over the particular past few years. The truth is that a person can get top Search Motor Rankings spending a little little bit of money and doing the particular work yourself or paying a good expert SEO company thousands associated with dollars to get your Web site around the first page. When you stop plus take a look back with where seo (SEO) started, it can pretty incredible how far it can come in the past several years — even the previous couple of months. On the some other hand, focusing on mobile SEARCH ENGINE OPTIMIZATION is a must, whereas cellular friendliness and user experience are usually considered as a major rank factor in SEO Trends within 2018.

I agree with just about all points but still uncertain how voice search can exchange to SEO. SEO content in 2018 requirements to be fact-based, user-targeted plus compliant with Google's truthfulness specialist signals. The trouble is that SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). That means the search engine optimization methods that worked 5 in years past will not fly today. While I still notice this trend in play along with many enterprises still in the particular middle of their digital modification, the convergence in the MarTech space is creating many synergies and opportunities which should become seen as a welcome growth for brands and agencies which are searching for an advantage in regards to their SEARCH ENGINE OPTIMIZATION powered content marketing or outreach techniques. For marketers who had been raised in the ‘traditional SEARCH ENGINE OPTIMIZATION market, ' 2018 is the time to adapt or expire. If your web pages were designed to get the particular most out of Google, along with commonly known and now out-of-date SEO techniques chances are Search engines has identified this and is usually throttling your rankings in a few way. Although recommendation links will still provide a few rankings to the site, the particular highest rankings will most most likely come through the integration associated with link building to SEO content material. You also wish in order to ensure that your images nevertheless index with Google when relocating to a CDN For customers of the Yoast SEO wordpress plugin, you will want to include the following code to the particular bottom of your file. Whichever way you choose to categorize keywords, one of the most important steps in SEO is doing keyword research. Properly, chosen SEO keywords help individuals to get your site through search engines. Very first of all, SEO is a good acronym for Search Engine Enhanced. Users don't desire to wait for a internet page so if your internet page is slow in 2018, forget about SEO and your own bounce rate will down. Since this has been a major change in the particular SEO landscape, I took this upon myself to gather data and present what mobile research optimization actually is, and publish this on our company's blog.

The growth associated with Google's featured snippet, voice research, Local SEO, and PPC provides better result in diverting visitors to your site as in comparison to the organic listing. Although, it will be bit time consuming to make a quality video, it is usually more than worth it. Perfect for traffic and SEO as nicely. In this content, we will be listing five technical SEO tricks to enhance organic traffic, rankings and income. Backlinks performs important aspect of offsite SEARCH ENGINE OPTIMIZATION. Precisely why is seo (SEO) so essential? There are lots of methods to find keywords for SEO. Three major SEARCH ENGINE OPTIMIZATION intelligence platforms - SEMRush, Ahrefs, and Serpstat - help determine keywords with less competition simply by including a keyword difficulty metric. SEO in 2018 won't be greater than any kind of other year, but new styles are happening for sure. Plus that's one of the very first images that cross my brain each time I see sites getting penalized by Google owing to faulty SEO. Essential SEO work begins with discovering what phrases possible buyers enter into search motors like google. I really wished to understand SEO tricks used simply by the very best online advertising specialists myself, and share these types of details with other marketing experts, bloggers. Change in SEO trends is a result of changing Google algorithms. Previously, we all have rated the best equipment for digital marketing overall, yet we wanted to drill lower to review the best providers for SEO and content marketing and advertising to assist readers this 12 months. Apart from perfecting these trends, competition analysis plus making a credible SEO procedure is very crucial, to obtain organic traffic on your web page. There are many factors to SEO, through the words upon your page to the method other sites link to a person on the internet. Rolled out on 1 street August 2018, businesses and their particular SEO teams would have seen the shift in rankings. Mobile phone SEO will continue to become as relevant in 2018. Google focuses upon providing the best possible encounter for users, and you as well should do exactly the exact same. A website design revolving close to the user will ensure visitors on your website and that will, in turn, will continue in order to gain SEO traction.

These ‘quality updates' are very reminiscent of Search engines Panda updates and often effect many websites at the exact same time - and often these types of focus on demoting similar ‘low-quality' SEO techniques we have already been told Panda concentrates on. Each SEO person was always speaking about long tail keywords These people are multi-word phrases that obtain a lot more fine-tuned or even even perhaps just various methods of saying the same issue. Now that SEO is getting very popular among device users, it is usually safe to say that SEARCH ENGINE OPTIMIZATION on mobile platforms will improve and improve business to customer relationships in 2018. A brand new wrinkle within the SEO game is cultural networking or social media advertising, which not just helps your own company to be found, yet also allows your business in order to interact directly together with your potential clients. When it arrives to SEO Trends in 2018, Relevancy is still exactly the particular same. Good keyword research is the cornerstone of your SEO.

But if if you're short on money, use these types of do-it-yourself SEO suggestions to improve your own organic rankings. Whilst this holistic approach will ultimately eliminate a lot of the particular issues created by some SEARCH ENGINE OPTIMIZATION practitioners over the years, I actually realise that search engines' engineers can initially overestimate the precision associated with their AI, leading to Penguin-level collateral damage. Well, this particular is it. Hope this SEARCH ENGINE OPTIMIZATION Trends in 2018 will assist you to be on the particular track and beat your many other competitors. Today, a person are going to know a few most important SEO techniques that will will help to enhance your own organic traffic, keywords ranking plus website optimization. On-page SEO with regard to ecommerce is all about producing sure your keywords are within the correct places. Location: Several businesses like knowing that they will could visit their SEO firm at any time to spending budget, campaign, and progress over espresso. Because they look items up on visual search equipment, such as Google Images plus Pinterest, it's important to improve SEO on all image plus video content. We have some great ratings, but we are always searching to improve and see exactly what the future holds for SEARCH ENGINE OPTIMIZATION. Fairly recently, I've observed a resurgence of on-page SEARCH ENGINE OPTIMIZATION factors making a difference within search engine rankings. Don't forget to incorporate the particular basics of SEO, featured thoughts, rich content (like videos), hyperlink earning, and UX in your own strategy. Based on how relevant these keywords are for your business, you can start shortlisting them for your own SEO optimisation process. I actually have a guide for Wp local SEO in my routing menu but most everything is usually the same even for non-WordPress sites. This particular could create friction and the particular impression that many well-designed web sites are very poorly optimized intended for SEO. Unfortunately, 95% of hyperlinks from SEO link building in no way bring a single new customer to your site. In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloated tummy content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a individual post to rank to get a solitary, specific keyword (aka, the entire page should be built close to a singular idea, answering inquiries from every angle and within the most efficient format possible). This will be due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will carry on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly challenging with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve internet site ranking without doing any away from page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. The on-line marketing strategies are evolving rapidly and they are equally competitive as Research Engine Optimization (SEO). In case you have more period and are keen to stick to the SEO industry, subscribe in order to Moz and Search Engine Property. In 2018, SEO strategies are usually oriented towards making a extensive relationship, helping brands to generate strong networks and links that will will remain active for the long-term. Along with algorithms, technologies and optimization strategies in perpetual motion to obtain a spot SEO 2019 PDF at the top associated with search engine results (SERP), modern-day SEO experts are on the particular lookout for that next trends that will will shape the digital potential future of companies. Your competition may teach your SEO firm greatly that how to promote your own website with the search motors. One particular more thing to bear within mind to be successful along with link building provides quality articles and to follow some evil SEO copywriting best practices. These are called keywords, and as you'll see, they are an important section of SEO.

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What [Current Popular TV Show] Can Teach You About SEO

It appears as though yesterday that keyword stuffing had been obviously a viable SEO technique to rank on the lookup engines. If you might like some further help dealing with SEO trends for 2018 after that you can always knock around the CX Marketing door. Although few might not think about adding XML sitemaps as upon page SEO technique, if a person own a new blog along with very less external links after that adding an XML sitemap can make it easier for research engines like google to discover your page. The Search algorithms may detect such SEO tactics. There are usually many new techniques and systems marked by the history associated with algorithm updates at the best of search engine results web pages (SERPs) and win real property, most of the SEO specialists chomp at the bit in order to predict the trending updates that will will shape the futures associated with any businesses. Mobile SEARCH ENGINE OPTIMIZATION in 2018 is going in order to be all about Progressive Internet Apps (PWAs). Gathering in the above chart, proving the Income (ROI) to the stakeholders plus ranking a single web web page for multiple keywords turned out there to be the most harrowing pains for your SEO wizards forward of the others identified within the research. I desired in order to become an seo expert, this particular really is just awesome plus very helpful in knowing therefore much about Search Engine Optimisation. Proven SEARCH ENGINE OPTIMIZATION techniques such as for illustration quality content, focused keywords plus link building are still since effective, yet there are several more trends emerging that may pressure us to change our technique of search engine optimization. For illustration, if you're a bakery, so you want to rank highly intended for the term chocolate coconut cookies, ” your SEO company will certainly be sure to create content material based on that keyword plus include it in your titles and meta descriptions. Therefore, your Local SEO strategies should be to first target as many high quality and authoritative websites as you can. If you need to get more traffic through SEO in 2018, I suggest creating and optimizing content particularly for YouTube. Because the competition to obtain on top of search motors gets tougher, the need in order to adapt to these shifts within SEO also increases. Now SEARCH ENGINE OPTIMIZATION trends 2018 have to match with limited property, preliminary cable connections in addition to all they will already deal with. The shift toward long-tail keywords will be even more necessary to SEO success in 2018. I firstly read your own SEO strategy: #1 Ranking Along with Guestographics, I really liked therefore. And when you tailor your own on-page SEO around the ideal keywords, you'll watch your web site rocket to the top associated with Google — landing you even more traffic, leads, sales along the particular way. Analyze the top 3 search results with any keywords density tool or Chrome extension, like SEOquake This is enough to form a list of relevant keywords and synonyms. Regarding businesses looking to raise their particular search engine rankings, it shows that a comprehensive social mass media strategy might be in purchase - in addition to almost all the usual SEO tactics. This used to be the bigger factor in SEO, however it still provides a high quality user experience when done nicely, increasing actions. Just before you implement SEO to your own website, you must know exactly what key words or keywords your focus on audience is definitely to lookup for the product or services that you simply offer. Reverse image lookup is an effective off-page SEO practice that helps link building professionals to find out blogs exactly where the image has been inserted. Keywords are important for local SEO too. While there are therefore many opportunities in the entire world of SEO in 2018, content material and links are just simply because important as ever. To obtain into the minds from the particular SEO specialists, read the comprehensive research below to get deep insights concerning the top priorities, issues, practices and their impacts upon latest SEO trends. In 2018, the particular key to SEO is in order to provide content that is fascinating and directly relevant for your own community to become visible past Google's influence. As cellular usage is for the increase : 58% of online searches are usually carried out that way, instead than the 40% on the particular desktop - it seems practical that SEO will continue performing work in that direction. The school methods of SEO are actually phased out and the new lookup engine algorithms have introduced the new at-par levels for various other techniques that should be regarded while creating a website style. We all do advanced SEO for Lot of money 500 websites and our strategies are built on these concepts. Now, the only method to appear in the lookup engine pages like this is usually by uploading your videos upon You Tube or through video clip SEO. On-Page SEO is normally accompanied with Off-Page SEO, that is usually based on building trustworthy incoming links for your site : this is most frequently known as linkbuilding. As the conduct of a user searching search engine optimization company in Mumbai ” may be different from a user looking for seo company in Chennai Therefore, advertisers should not battle in the same way because they will used to do in the particular previous years. Whether you are the marketer or a business proprietor, learning new SEO tactics plus following best practices can assist you secure a safe place on the internet.

Create sure you leverage all these SEARCH ENGINE OPTIMIZATION Trends to stay on best of the organic and presented listings of Google SERPs. 50 Best On-Page SEO Methods to rank in the first page with zero Back hyperlinks. Just remember to pay interest to solid content creation plus copywriting fundamentals, engage your audiences deeply, and stay abreast associated with technical trends like backlinks, SEARCH ENGINE OPTIMIZATION health, site speed, and schema. To get straight into the depths of this subject and know how SEO developments could affect the digital marketing and advertising industry in 2018, I searched for the responses of some associated with the industry leaders. For advanced online marketers it looks something like this particular: you might have an SEARCH ENGINE OPTIMIZATION plan in place, you may have your list of superior keywords, you're actively blogging plus your website is optimized. Now SEO tendencies 2018 have to contest along with limited real estate, preliminary contacts in addition to all they will already deal with. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Right now, as u got to understand about the strategic SEO Tendencies of 2018, make sure a person have the best team or even maybe the best service supplier to work on them using a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends I actually expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing part of artificial intelligence. SEO will promptly include many methods from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google More rapid Mobile Pages. Mimvi SEO is definitely your online business growth companion. Visual search is definitely another growing section of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating research engines. With that being said, keep on reading to discover more regarding the SEO trends for 2018 and what they mean intended for your business. If you need to find out there how I do it, go to Article Czar for a free of charge gift and details of just how I use article marketing plus SEOcious to get top Search engines listings. A successful internet marketing advertising campaign may usually involve SEO, yet it also consists of the particular use of paid advertising upon search engines, building high high quality websites to interact and convince site visitors take action by means of enquiries or online sales, establishing analytic programs to allow web site owners to measure their achievements and improving a site's transformation rate. Shift of Desktop computer First index to Mobile Initial index, Priority of Local SEARCH ENGINE OPTIMIZATION in ranking, trend of Tone of voice Search etc. Technical SEO to help guarantee search engines like google may crawl your site efficiently. So - THERE IS NO BEST PRACTICE QUANTITY OF CHARACTERS any SEO could lay down as exact best practice to GUARANTEE a title will display, in complete in Google, at least, since the search snippet title, on every single device. Techmagnate, as a responsible digital marketing and advertising agency, is hereby compiling most the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around some Local SEO ranking factors that play a major role. So it is extremely important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and make certain that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' suggestions and involves no deception. Search Engine criteria being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it need to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. Say, for example, I discuss this off-page SEO techniques write-up across my social channels. While videos are great with regard to SEO, make sure you avoid create video content just since the format works better. The rise associated with Google-featured-content has provided its personal challenges for SEO practitioners. Our evaluations of the 10 leading search engine optimization (SEO) tools help you choose the right solution. The phrase SEO, ” otherwise known because search engine optimization, ” provides increased in popularity over the particular past few years. The truth is that a person can get top Search Motor Rankings spending a little little bit of money and doing the particular work yourself or paying a good expert SEO company thousands associated with dollars to get your Site for the first page. When you stop plus take a look back in where seo (SEO) started, really pretty incredible how far really come in the past several years — even the previous couple of months. On the various other hand, focusing on mobile SEARCH ENGINE OPTIMIZATION is a must, whereas cellular friendliness and user experience are usually considered as a major positioning factor in SEO Trends within 2018.

Google is producing sure it will take longer to notice results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs dependent largely on where the searcher is on earth at the time associated with the search, and in which usually the business is located close to to that searcher. With voice search comes 2 parts of interest to SEO people wanting to connect with consumers: purpose and context. I actually released our content strategy on SEARCH ENGINE OPTIMIZATION Hacker's blog to help other SEOs improve their website's articles. Within this blog we will discuss away page SEO is detail plus will learn some effective away page SEO techniques which a person must try in first associated with all we would like in order to discuss the importance of away from page SEO” and how this can be good for web site owners. SEARCH ENGINE OPTIMIZATION has more aspects related in order to your problem and it furthermore helps you know drawbacks associated with your website, so, promoting by means of SEO will not only assist you land on first web pages of Search engines like yahoo, but it furthermore lets you the find the particular defects on your website that will further assists with removing all of them. What SEO trends plus techniques does 2018 hold intended for us? It appears that with YouTube once the channel is quite popular(as within big) in a given Specialized niche, you are able to nearly throw out a large amount from the SEO On web page off page optimizations, ect, plus the video will rank upward on page one(also on the internet search)…. Keywords have always been the particular heart of SEO. Backlinks are one associated with the foundations of good SEARCH ENGINE OPTIMIZATION. You should swap out your first image This video is definitely ranking #3 for the key phrase โ€SEO strategyโ€… today your movie is ranking #2 for that will keyword. In order to learn more, examine this infographic from Digital Marketing and advertising Philippines, which discusses the really best styles that you should know in case you want to improve your own SEO strategy this 2018. Yet without mobile SEO and AMPLIFYING DEVICE we won't be capable of obtain organic traffic growth in 2017. SEO professionals will not have to be puzzled within search of that valuable SEARCH ENGINE OPTIMIZATION ranking factors anymore.

The growth associated with Google's featured snippet, voice research, Local SEO, and PPC provides better result in diverting visitors to your site as in comparison to the organic listing. Despite the fact that, it will be bit time consuming to produce a quality video, it is definitely more than worth it. Ideal for traffic and SEO as properly. In this post, we will be listing five technical SEO tricks to enhance organic traffic, rankings and earnings. Backlinks performs important aspect of offsite SEARCH ENGINE OPTIMIZATION. Exactly why is seo (SEO) so essential? There are lots of methods to find keywords for SEO. Three major SEARCH ENGINE OPTIMIZATION intelligence platforms - SEMRush, Ahrefs, and Serpstat - help recognize keywords with less competition simply by including a keyword difficulty metric. SEO in 2018 won't be greater than any kind of other year, but new developments are happening for sure. Plus that's one of the initial images that cross my brain each time I see internet sites getting penalized by Google credited to faulty SEO. Essential SEO work begins with discovering what phrases possible buyers enter into search motors like google. I really wished to understand SEO tricks used simply by the very best online advertising specialists myself, and share these types of details with other marketing experts, bloggers. Change in SEO trends is a result of changing Google algorithms. Previously, all of us have rated the best equipment for digital marketing overall, yet we wanted to drill lower to review the best solutions for SEO and content advertising to assist readers this yr. Apart from learning these trends, competition analysis plus making a credible SEO procedure is very crucial, to obtain organic traffic on your web page. There are many elements to SEO, in the words upon your page to the method other sites link to a person on the internet. Rolled out on 1 saint August 2018, businesses and their particular SEO teams would have seen the shift in rankings. Mobile phone SEO will continue to end up being as relevant in 2018. Google focuses upon providing the best possible knowledge for users, and you as well should do exactly the exact same. A website design revolving close to the user will ensure visitors on your website and that will, in turn, will continue in order to gain SEO traction.

These ‘quality updates' are very reminiscent of Search engines Panda updates and often influence many websites at the exact same time - and often these types of focus on demoting similar ‘low-quality' SEO techniques we have already been told Panda targets. Each SEO person was always speaking about long tail keywords They will are multi-word phrases that obtain a lot more fine-tuned or even even perhaps just various methods of saying the same point. Now that SEO is getting popular among device users, it is usually safe to say that SEARCH ENGINE OPTIMIZATION on mobile platforms will improve and improve business to customer relationships in 2018. A brand new wrinkle within the SEO game is sociable networking or social media advertising, which not just helps your own company to be found, yet also allows your business in order to interact directly together with your potential clients. When it arrives to SEO Trends in 2018, Relevancy is still exactly the particular same. Good keyword research is the cornerstone of your SEO.

Your blog site post is about SEO ideas. All of us reach out to the Holding chamber and various other local websites to promote the events, which usually aids in our SEO. With Ahrefs, a great starting stage for keyword research for SEARCH ENGINE OPTIMIZATION is the Keywords Explorer device. SEMrushย โ€ A very extensive SEO tool that, among other features, provides a detailed look into your domainโ€s backlinks letting you discover and remove potentially dangerous backlinks. My first tag is usually my exact target keyword (Example: Google SEO”). With an increased concentrate on user experience, Google offers challenged the SEO community in order to pay more focus on the particular overall experience of a site and how the information interacts with users, rather than just the basic elements that many optimize toward. SEO can keep your business at the best of the search results intended for a long time to arrive, so who knows how numerous more visitors you'll attract. Numerous marketers chose to drive their particular modern marketing engine with the particular fuel of Video SEO within 2015. Because they look issues up on visual search equipment, such as Google Images plus Pinterest, it's important to boost SEO on all image plus video content. We have some great ratings, but we are always searching to improve and see exactly what the future holds for SEARCH ENGINE OPTIMIZATION. Fairly recently, I've observed a resurgence of on-page SEARCH ENGINE OPTIMIZATION factors making a difference within search engine rankings. Don't forget to incorporate the particular basics of SEO, featured thoughts, rich content (like videos), hyperlink earning, and UX in your own strategy. Based on how relevant these keywords are for your business, you can start shortlisting them for your own SEO optimisation process. I actually have a guide for Wp local SEO in my routing menu but most everything is definitely the same even for non-WordPress sites. This particular could create friction and the particular impression that many well-designed internet sites are very poorly optimized intended for SEO. Unfortunately, 95% of hyperlinks from SEO link building in no way bring a single new website visitor aimed at your website. The next SEO Techniques in 2018 is to adhere to Voice Search. I believed I'd offer some advice in order to stay ahead of SEO styles that are bound to create a big impact in 2018. Understanding consumer behavior - and how in order to create a great website encounter for those users - can solve most, if not most, of your SEO problems relocating forward. While the research engines try and deliver the particular right answer to their consumer, it really is our work as SEOs to comprehend exactly what that user is looking with regard to and deliver that answer with regard to them with the search motor. Another reason to boost your images for SEO: this gives search engines like search engines another clue of what your own page is about…which can assist it position in organic search. SEO is looking futuristic along with popular search engines like Search engines, Bing and Yahoo getting better, answering more queries related in order to page results and increasing the particular trend the of voice lookup. As internet internet marketers, bloggers, and small business proprietors, SEO is essential. Therefore, today I'll list out 10 low-cost SEO tips that may improve your ranking on the particular search engines. The keyword SEARCH ENGINE OPTIMIZATION tips and tricks was obtaining decent searches per month. Join Mark Mitchell of BrightEdge in a detailed explained preparing your SEO activity for 2018, which will include reflecting on your own SEO performance from 2017, evaluating your existing resources, planning fresh SEO 2019 Slide search technologies coming down the particular line in 2018, and even more. SEARCH ENGINE OPTIMIZATION includes strategies like keyword concentrating on, article marketing, backlink building, plus more, which helps your web site rank better in search motors like Google. Within order to have an efficient website along with having solid content, responsiveness along with a strong web site structure it is important in order to constantly stay updated with most recent SEO-techniques and your target marketplace.