#just let me know otherwise!!

[clarionglass]

here we go :) part one of three, updates to be released weekly!

---

sam says 4 (game master cinematic universe, part 3)

Ruby was at her mum's for a family dinner she couldn't miss on pain of death, apparently, and the Doctor was many things, but a family dinner kind of guy wasn't one of them—particularly when Carla had already slapped him once in the short time he'd known her. He thought he'd broken his streak of bad luck with mums, but… well, seemingly not. So he was companionless for a few hours, and while he could wait for her to get back, maybe catch up on his reading—what was the point of waiting when you had a time machine? 

He ran his hands over the TARDIS console, marvelling at her clean lines and metallic flourishes, the way that even now she felt brand new but familiar, and paused. He’d just pop off for a quick adventure, nothing too dangerous, but—where to go?

He could scan for a distress call nearby, and pitch in to help. He could drop in on Donna and Shaun and Rose, beautiful Rose, and see how they were all doing. Or he could just hit the randomiser button, and jump in feet first wherever he ended up.

He remembered a conversation from a long time ago, when he wore a different face, and his gorgeous TARDIS wore a face too, for the first and only time.

“You didn't always take me where I wanted to go.”

“No, but I always took you where you needed to go.”

He grinned. Who could resist an offer like that? He pressed the button and whooped as the time rotor spun into action, ready to see where the universe would take him.

---

Apparently, he was needed pretty close to where he already was. Earth, 2024. Huh. Same planet, same time—within a few months of where he’d left Ruby, even. The main thing that had changed was the location: he was now in the good old US of A. California, to be more specific, and Los Angeles to be more specific still. And to really narrow it down, the Doctor discovered as he poked his head out of the TARDIS doors, he was in… a broom closet. Not bad, as a parking spot—a bit squeezy, but out of the way. And as he poked his head out of that door, he could finally see he was in the backstage corridors of a studio of some kind. Film or TV, if he was to hazard a guess, it was a different vibe from Abbey Road.

With a shrug, he decided to go exploring.

It couldn’t have been more than a minute before a young woman wearing the full-black outfit, headset, and permanently stressed expression of a production assistant came running up to him.

“Are you the fill-in Sam organised?” she asked breathlessly, and honestly, seeing the look on her face, the Doctor didn’t have the heart(s) to tell her no. And really, what was the Doctor, if not a professional fill-in? This, this was why he had a randomiser button on the control panel, because whatever he was about to get himself into was going to be fun.

“Sure!”

“Oh, thank god,” sighed the production assistant, relief dawning across her face. “When Ally tested positive this morning, I thought we were sunk for the record, because we called around and we couldn’t get a hold of anyone. But then Sam said he could get someone in, and, you know, here you are, and just in time, so—ah, yeah, if you could follow me this way?”

Smiling all the way, the Doctor followed his guide through to hair and makeup, looking around as they went. The studio seemed to belong to a company called Dropout, according to the branding scattered around, and things seemed, at least on the surface, to be… well. Fine. He couldn't tell why he'd been brought here yet, which meant that when he found the reason, it was going to be particularly tangled. He couldn't wait! 

And then he looked back at his guide, still engulfed in a miasma of anxiety, and realised he'd been too busy looking for clues to notice the person right in front of him. 

“Hey, it's cool, you've found me,” he started with a gentle smile. “You can relax. Hi, I'm the Doctor. What's your name?”

“Oh!” she said, startled. “The Doctor, yeah, of course. Um, hi, I'm Kaylin. Look, sorry, it's just that I've been so busy this morning, I'm so distracted… Shit, and I would've completely forgotten to get your details too. There's paperwork to fill in, but you can do that later. Um, just for now, though, can I get your pronouns?”

The Doctor thought for a moment. “He/him, for now.”

Kaylin nodded, making a note on her phone. “Okay, cool! And do you have any socials?”

“Not me, babes,” he replied. “I'm hardly sitting down long enough to be able to update, you know?”

“On a day like this, I know exactly what you mean,” she said. “That's okay, Lou didn't have socials either for the longest time. Right, so if you go through there, the team will get you sorted, and once you're done, someone will take you up to the greenroom. All good?”

“All great,” the Doctor replied. Kaylin flashed him a quick, relieved smile, then hurried off.

Hair and makeup was a fairly quick process, the sound mixer fitted him with a microphone, and before too long, Kaylin was back to take him upstairs. 

“This is the greenroom,” she said, pushing the door open. “The rest of the cast for the episode are already here—they’re great guys, and they’ve both been on the show a lot, so they’ll be able to help if you’ve got questions. And if you need anything else, just come find me or any of the other PAs, okay?”

The Doctor nodded, beamed at Kaylin, and walked in.

---

The greenroom was small but comfortable, and its occupants, two men around the same age as the Doctor appeared, looked up as he entered.

“Oh, you’re new,” the taller of the pair said, clearly giving him the once-over.

The other sighed with a mixture of fondness and exasperation, just as clearly used to his friend’s antics.

“Hey, I’m Brennan,” he said, levering himself up to standing from his perch on a chair arm, and holding out a hand. “That’s Grant.”

The Doctor took it warmly. “The Doctor. Just passing through, and happy to help.”

Grant’s eyebrows quirked. “Doctor… something?” he prompted.

“Or is it just ‘the Doctor’?” Brennan asked.

“Just ‘the Doctor’,” the Time Lord confirmed cheerfully. “You’ll get used to it, everyone does.”

Grant didn’t look convinced, but—

“Copy that,” Brennan shrugged, and settled back on the arm of the chair, returning his gaze to the door.

Grant, in turn, looked at the Doctor and rolled his eyes in a clear expression of ‘no, I don’t know why he’s like this, either’.

“Okay,” the Doctor said after a moment of watching the watching. “I wasn’t going to ask, but now I think I have to. What’s up with the door?”

Brennan huffed a laugh. “Well, the last time there was one of those up—” he pointed to the Out of Order sign stuck to the bathroom door, “—we got locked in here for the game.”

“He’s paranoid,” Grant interjected.

“Well, yeah, maybe,” Brennan retorted. “Or just cautious. Because Sam’s been acting weird lately, and we’re coming up to the last few records of the season, so he’s probably planning something way out of the box for the finale. And the original cast was you, me and Beardsley, so…”

He shrugged one shoulder meaningfully, and Grant nodded, conceding both the point and the potential for chaos.

“So if Sam comes in to give us the briefing, rather than waiting til we’re on set,” Brennan continued, “or there’s anything else weird going on, I’m gonna know about it right from the beginning.”

He turned to the Doctor. “The only reason I'm not quizzing you is because I know for a fact Beardsley was genuinely scheduled for this, so you can't be a plant by the production team. No offence.”

“None taken,” the Doctor smiled. “That sort of thing happen often, does it?”

Grant and Brennan exchanged a look. 

“More than you'd think,” Grant answered with a grimace. 

“Alright,” the Doctor said slowly, then brightened. “So what is it we're actually doing?”

Grant gave him a disbelieving glance. “You don't know—?”

“Very last minute fill-in,” the Doctor said breezily. “But don't worry, I'm a quick study.”

“Well, you're not that much worse off than the rest of us,” Brennan said encouragingly. “You know about Game Changer, obviously, if you know Sam, and we only find out the rules of the game once we get on set. Hopefully,” he added, with a dark look back at the Out of Order sign. 

The Doctor nodded. No, he didn't know Sam, and he didn't know Game Changer, but he could work out the situation from context clues. This was a game show. And with the Toymaker banished, and Satellite Five not coming into existence for another 198000 years, give or take, he found himself smiling. Maybe third time would be the charm. 

“Mmm, hopefully they aren't going to throw you in the deep end,” Grant said. “Because Brennan might seem lovely now, but as soon as we get out there, he's a whore for points. He'll stab you in the back and won't even blink.”

Brennan barked with laughter. “Yeah, and you wouldn't?”

“Excuse you, I'm always a goddamn delight,” Grant replied, the very picture of injured dignity. 

“Oh, absolutely!” agreed a new voice. The Doctor turned to the now-open door to see a bearded man in a pinstriped suit smiling broadly. “That's why we keep inviting you back!”

Grant bowed sarcastically. “Why, thank you, Sam. Good to know I'm appreciated by someone here.”

“Always,” Sam replied, gently but firmly ending that particular path of the conversation. He scanned the room, and his eyes lit up when they landed on the Doctor. 

“Ah, you must be the Doctor!” he said with obvious delight, walking over with his hand outstretched. “I'm Sam—thanks for filling in for us, you've made sure we're going to have a good show. Seriously, it's a pleasure to have you here.”

“Aw, cheers!” the Doctor smiled, shaking the offered hand. “Glad I could help out, I'm really looking forward to this!”

“Well, great!” Sam exclaimed, then took a step back, regarding all three players in turn. “Now, folks, I'm just letting you know that we're just about ready to start the record, so if you can start heading down, that'd be great.”

Grant and Brennan nodded—Brennan, the Doctor noticed, with relief. 

“See you down there,” Sam said, smiling. “Have a great show, and—”

His eyes caught on the Doctor's for a second, twinkling. 

“Good luck.”

---

Backstage, the Doctor, Brennan and Grant were marshalled into podium order and given a final briefing from the crew. And then, with a thumbs-up from Kaylin, that was it.

Showtime.

“Get ready for a Game Changer!” came Sam's voice from onstage. “Tonight’s guests: he can shoot off a monologue with laser accuracy; it’s Brennan Lee Mulligan!”

Brennan, his back to the camera as the curtains opened, spun on his heel and, with a stone-cold expression, pointed finger guns straight down the barrel, before letting the facade crack open. “Hi!” he exclaimed, and walked over to the leftmost podium.

“It’s his first appearance, but he’s already on fire; it’s the Doctor!”

The Doctor leant against the archway to the stage and flashed a broad smile towards the camera, then in a few skipping steps, had bounded over to the next free podium. What the hell, why not make an entrance?

“And even in the toughest of mazes, you’ll always be able to find him; it’s Grant O’Brien!”

Grant dipped his lanky frame into an approximation of a curtsey, spreading his arms wide, then sauntered over to the closest podium with a grin.

“And your host, me!” Sam announced, a ring of manic white showing around his irises as he beamed down the barrel of the camera. “I’ve been here the whole time!”

“This,” he continued, pushing his microphone shut and stowing it in his jacket pocket, “is Game Changer, the only game show where the game changes every show. I am your host, Sam Reich!” 

As he said his name, he looked at his hands, front and back, as if he was pleasantly surprised to be himself, then gestured towards the three podiums.

“I am joined today by these three lovely contestants! Now, you understand how the game works.”

“Of course not,” Grant started. “You know we don't.”

“We can't, Sam, that's the whole point of the theatre you've set up here,” Brennan said over him. 

“Not yet,” was all the Doctor said, anticipation starting to drum a tattoo of excitement against the inside of his ribcage. 

“That’s right!” Sam said brightly, shooting finger guns at the camera. “Our players have no idea what game it is they’re about to play. The only way to learn is by playing. The only way to win is by learning, and the only way to begin is by beginning! So without further ado, let’s begin by giving each of our players fifty points.”

The Doctor, biding his time, watched the reactions of his fellow contestants. Grant looked at the front of his podium, checking the point total, and nodding approvingly when he saw that yes, it was sitting at a round fifty. Brennan, on the other hand, was starting to frown.

“Players, Sam says: touch your nose,” Sam began, and Brennan sighed the sigh of someone who wasn’t happy to be proved right.

“Oh, no,” he groaned. “Oh, you son of a bitch. Wasn’t one this season enough?”

He touched his nose anyway, as did the others, and Sam smiled encouragingly. “Sam says: touch your ear.”

When they all did, Sam nodded. “Touch your other ear.”

Everybody held still, fingers on the ears they had originally touched.

Sam beamed. “Easy, players, right?”

“You say that now,” Brennan said darkly. “Which makes it worse, because all you're doing is setting us up for failure.”

Sam gasped, pretending offence. “Would I do that?”

“Yes,” Brennan and Grant replied in unison, which drew a grin from the Doctor and set Sam off chuckling.

“And I'm not having it,” Brennan continued, leaning his elbows against his podium and pointing at Sam with the hand not touching his ear. “You better watch yourself, because I know how this game works, and you're not going to get one over on me.”

“Strong words, Brennan!” Sam said, clearly delighted by this response. “Okay, then, let's start making things a bit more interesting!”

The game continued as per Sam Says usual, some rounds done as a group and some individual. Points were won, sure, but lost slightly more frequently, and even the Doctor found he was having to concentrate to avoid getting caught in the host's traps. 

It was fun. Genuinely, it was like playing a game with friends, and the Doctor felt himself leaning into it. There wasn't any sign of danger—maybe there wasn't a mystery to solve at all, and the TARDIS just decided he needed a total break. 

Well, probably not. But the way things were going, he was able to let himself hope. 

“Alright, players,” Sam said a good few rounds in, just as pleasantly as he would start any other question, and the screen behind him dinged as a new prompt popped up. “Survive the death beam.”

For a second, everything was frozen perfectly still. 

And then came the crash, the explosive noise of heavy machinery moving relentlessly through a drywall set.

The Doctor was already moving. “Everyone down!”

“Duck!” Brennan yelled at the same time.

The two of them hit the ground within milliseconds of each other, but Grant was still paralysed in the face of the giant, science-fiction type laser cannon that had just ploughed through the wall. 

It whined ominously, screaming its way to fever pitch. And then a sharp pain in Grant’s ankle made him stagger, pitching forwards onto the carpet behind the podiums as the Doctor rolled away to avoid getting pinned.

“Sorry, babes,” the Doctor whispered. “But it was either kick you to get you down, or—”

A hideous metallic screech ripped through the air, and all three of them could feel the crackle of ozone as a beam of energy swept across what had, moments ago, been neck height.

“…Or that,” the Doctor finished with a grimace.

“Jesus fucking Christ,” Grant breathed, suddenly very conscious of every inch of his 6’9 frame. “Thanks.”

“Well done, players!” Sam exclaimed delightedly from above them. “But… sorry, I didn’t say ‘Sam says’, so that’s a point off for everyone.”

“What the fuck!” Brennan snapped.

“Are you actually insane?” Grant demanded at the same time, his voice overlapping with Brennan’s.

In response, Sam just wheezed with laughter. “You can come back to your podiums,” he said, cheerfully ignoring them.

Nobody moved.

“Very good!” he acknowledged, and even without seeing his face, the grin was obvious in his voice. “Okay, Sam says: come back to your podiums.”

Although the words were innocuous, and his tone was just as light and breezy as usual, there was nevertheless an edge hiding just underneath the surface. And while the death beam loomed large in the minds of all three players, it was impossible to consider disobedience as an option.

Slowly, they stood, returning to their places. Now they had the time to look at it properly, the death beam was even more sinister, and Brennan and Grant both kept flicking nervous glances its way, ready to move if it looked like it was charging up again.

The Doctor, however, was focused purely on the man standing in front of them. Unbothered, Sam met his gaze like a challenge, a mischievous smile playing about his lips.

“Oh, you’ll love this one,” he said, and the screen changed. “Sam says, starting with Grant: say my name.”

Grant frowned in confusion, but answered quickly nonetheless. “Sam Reich?”

The man himself shrugged tolerantly, moving on. “Brennan?”

Brennan just stared at him coolly. “Do you take me for a fool?”

“Well caught, Brennan!” Sam said happily. “Sam says: say my name.”

“Sam,” Brennan replied, suspicion clear in his voice. “Samuel Dalton Reich.”

He nodded, still with a hint of indifference. “And lastly, Doctor.” His smile broadened. “Sam says: say my name.”

It was easy. Too easy. And as the Doctor looked into the eyes of the man calling himself Sam Reich, he felt his hearts stutter in recognition, because something had changed. He wasn’t hiding himself anymore, and while the face was different yet again, the Doctor would know the shape of that soul anywhere. It was impossible. It was inevitable.

“You can’t be,” he breathed. 

Sam smirked, leaning in across his podium. “Oh, but Doctor… I’ve been here the whole time,” he stage-whispered with a wink.

“He said you lost,” the Doctor said, shaking his head, looking wrong-footed for the first time that Brennan and Grant could recall. “You lost, and he trapped you.”

The other two watched, uncomprehending, but Sam just smiled, drumming his fingers against the podium with an audible beat, fast but distinct. Four taps, four taps, four taps. “I’m waiting.”

The Doctor took a slow, deep breath. Set his jaw. 

“Master.”

---

missed an installment of the game master cinematic universe?

original idea by @ace-whovian-neuroscientist: x

art by @northernfireart concept: x scissor sisters sketch: x sam and his doppelganger: x

writing by me (!) part one (escape the greenroom): x part two (deja vu): x part three (sam says 4): you are here!

[egophiliac]

CROWLEY SSR THOUGHTS

there is zero basis for this, but I can't get this thought of my head

I don't know why I decided to draw it this way

[thebadchoicemachine]

Broke: Archivist Sasha James would simply Girlboss her way past all the struggles Jonathan Sims faced

Woke: Sasha’s journey would be the same as Jon’s

Bespoke: Sahsa would be even worse than Jon

[suntails]

🐬⚔️

[beaft]

whenever i've worked in retail it has always been emphasised that the Thing To Do when a customer comes in is to approach them and do a big smile and go "hi, how are you!! do you need help finding anything today?" (or something similar).

i thought it was universally agreed that nobody enjoys this, but my friend informs me that apparently this line not only works but noticeably improves sales. so, poll:

[autismsupersoldier]

a non-exhaustive list of my dunmeshi cast headcanons, as well as a fun exercise in censoring genitals in creative ways. below the cut you can see a list of notes and explanations. hope you enjoy as much as i enjoyed watching the anime!

important to preface:

now, lets get into it.

thanks for lookin! here are some sketches too:

some more falins because shes my favourite!

[choccy-milky]

Was messing around with picrew and accidentally made Clora halfway through 😂

THIS IS SO CUTE AWW love that u thought of clora and decided to make her😭🥹🥹

the fit is so adorable too so i decided to redraw it and actually put her in it BAHHA...defs an outfit her mom probs forced her to wear tho tbh LMAO

LMFAOOO ANON THIS KILLED ME HOW HAVE I NEVER SEEN THIS BEFORE?? BAHAHA NOW I WANNA REDRAW THIS WITH CLORA AND LEWIS SINCE THEY BOTH DONT KNOW SHIT ABOUT QUIDDITCH/SPORTS😭😭😭 clora as the mom going "he loves sports and he loves broccoli and thats why we're here!!!" LMFAOO omg this made me so happy THANK U FOR SENDING THIS BAHAHA

AW TYY🥹🥹im so happy you liked it so much!!!💖💖as for clora's name, ive said it before but its basically a butchered version of the name "clorica" that i chopped down to become just "clora"

i played rune factory 4 on the 3ds back in highschool and idk i just really loved the name clorica for some reason, so then i invented "clora" from it, to make it sound like more of a real name (but still maintaining that fantasy ish aspect) and apparently clora actually IS a real name BAHAH so i guess i succeeded?? and ever since then ive always used the name clora in any fantasy-ish RPGS, so i have a whole multiverse of cloras out there LOL. but THANK YOUUU im glad you think its as pretty as i do!!🥰 (even if it does kinda sound like chlorine LMAO which honestly ALSO sounds like it could be a pretty name... if only it wasnt already a word😩)

[scoriarose]

She came up with a new activity

[jessmalia]

Mal's Avatar: The Last Airbender rewatch: The beach 3.05

[zetterbabe]

😛 (05.10.24)

[starry-bi-sky]

ty for contributing to the wasteland that is appreciating bruce as a parent and first child danny🙏🙏🙏

It’s a battle out here soldier but I am strong, like winter bear. Also I relate so hard to Bruce in a lot of ways and I think his initial concept is really neat. He tries his damn hardest, and he has so much hope for his city that it’s really admirable.

And as much fun as it is to poke fun at him for his questionable parenting and hypocrisy, there’s always the line of too much that the fandom tends to cross quite often, just as much as they do with the clone and ghost king stuff. Bruce is just as much of a good parent (or at least a trying one) as he is a bad one, and people tend to ignore his good qualities for the sake of a joke. His character is centered around the fact that he cares, he’s just truly shit at communicating it — which, cheers bro, I’ll drink to that.

And there’s already a ton of batfam prompts and aus out there where Danny shows up when the whole colony is already adopted, which means most of the attention goes to Danny bonding with the other siblings and having very little to do with Bruce. He’s kinda just. There. Whether that be as a prop or an antagonist or someone to point and laugh at. Which, I can’t blame people too much for — the cast is so big it’s hard to keep track of relationships and stuff.

However, I think it’s important for Danny to have some form of relationship with Bruce too and not them just be strangers, especially in a familial/platonic setting where Danny is joining the family.

They share a handful of qualities that I think would mesh well together — Danny’s canonically a pessimist while Bruce is a diehard optimist (you kinda have to be to be a hero in a place like Gotham, and he wouldn’t be Batman if he wasn’t) and they both believe in giving people second chances and have wells of compassion to tap into. Danny’s clever and resourceful, and one of his main character traits is that he’s got an iron will.

All in all, good dad bruce go brrrrr and oldest son danny is the perfect, underutilized concept to explore exactly that without distractions. I think they could get along like a house on fire, if given the opportunity.

[morganafayes]

god im just thinking abt how. merlin is always saying that before he came to camelot he thought he was cursed and he hated his magic because he thought it made him a monster but it was also all he had. and then him telling lancelot in s4 that since he found the purpose of his magic (protecting arthur) he doesn't feel that way anymore. sigh. the way out is just another cage!!!

[ceilidho]

Aw man you support Palestine?..

oh Jesus Christ, this is the most pathetic ask I’ve ever gotten. Yeah I support the plight of the people currently being oppressed and murdered by the thousands. Sorry, you’re never going to catch me on the side of the oppressor. I don’t post about politics often on this side blog like I do on Twitter or my main but I’m a raging leftist if that isn’t obvious

[ratguy-nico]

BoblinWeek Day 3: Blush/Warm

People this is the only piece I, myself, on my own, made for the @boblinweek mostly cause I made way before and it wasn't mean to be for the event, but hey, it fits XD

I like how it looks... kinda, I think sparks make everything better, and I think I rely on them this time so you would not notice how simple and boring is the drawing in itself

In my defense it was supossed to just be for me to practice drawing Bob and Linda, but also very inspire from a song from a movie I dont like (and didn't like the song that much before either, but now is a Boblin song so I love it)

this is the version whith "background" but I personally prefer it without it

[statementlou]

https://www.tumblr.com/louisupdates/754934426217152513/goodbye-faith-in-the-future-world-tour-272024?source=share

did he or did he not lose fans then?

I will answer this because this anon actually brings a concrete question to the table rather than just "hurhur but you're a larrie??" (tell me you can't actually refute any of our points…). Anyway this post shows the decrease in Louis instagram followers between the screenshots taken directly after the release of Faith in the Future in Nov '22, when he changed his bio to promote that album and the tour tickets, and now, when he changed it again to mention the current release. But I'm putting that response under a cut because I'm tired of the actual POINT of all this nonsense getting lost in a sea of made up things people insist are important:

There is no rational argument you can make to say that Louis has less fans now than he did 2, 4, or 6 years ago. You don't need a spreadsheet of details you need to USE YOUR EYES! He has gone from filling theaters to filling arenas and stadiums. His second album made a higher chart position than his first album. His festival has doubled in size EVERY year of its existence. And for that matter: his insta post engagement numbers remain about the same (despite the fact that older posts should have way MORE likes due to having been there longer, even aside from follower counts.) SO WHO FUCKING CARES ABOUT HIS INSTA FOLLOWER NUMBER???? Serious question: what does the word "fans" mean if these things aren't what matters? ALL of this quibbling about what he should do to make things better and people can't even see that THINGS AREN'T BAD.

Anyway to address the specific question- (con't......)

NO- HE DID NOT LOSE FANS. HE LOST SOME INSTA FOLLOWERS. THESE ARE NOT THE SAME THING. As I said above, literally what does it mean to lose fans if that number change coincides with him having higher sales, more audience members, and higher engagement than ever before? Whatever he lost ISN'T FANS. I wouldn't be surprised if a significant factor was something like a bot purge, but also yes: I'm sure a lot of casuals followed him around the time of his big album release and later unfollowed him. That's extremely normal because that's how casual engagement works, and why the definition of fan really matters. Louis and his team understand this and have referenced it repeatedly, talking about how lucky he is to have *us* specifically, to have the kind of dedicated fanbase he has, to have the KIND of fans he does who will allow him to do what HE wants. @dogsliampaynedoesntinstagram named the issue of depth vs breadth with regard to fans a long time ago, and pointed out why having DEPTH is so much more important. It's like this- artists who are on top 40 radio have more numbers on things like insta follows, and for a time on sales and tickets. But those aren't FANS- they're people with a casual interest. And as soon as that person isn't being forced in their ears 10x a day, those people lose interest and stop supporting them, stop buying stuff and unfollow, and those artists end up doing the 'opener on the jingle ball' circuit rather than their own tours. One Direction as a whole, and Louis maybe most of all or near to at this point, have something MUCH MORE VALUABLE than that- DEPTH FANS. Louis has fans who will support him even if he takes years to release music, or stops parading around with a pretend girlfriend to stay in the headlines at least once a month, or completely changes his image and genre, and that is UNHEARD OF. It's ASTONISHING and worth SO MUCH MORE. And they get that! THAT is why he always bragging about us, why industry people he works with are always so agog about us, why he will do anything for US- not for randos. He is also growing his breadth- and it's OBVIOUSLY WORKING whatever his follower counts are, but that is always going to be secondary to doing things for THE FANDOM because that is his sustainable business model. That is what keeps him onstage and reaching number one. And not coincidentally, the things they do are also working to grow that- much more valuable- commodity. So the fact that that's exactly what these chuckleheads complain about- that he does things that are just fandom facing or serving rather than everything being aimed at recruiting casual fans- does nothing but betray how completely they, unlike Louis and his team, misunderstand the actual drivers of his (actual, existing, happening) success. Luckily for Louis, he and his team rely on their own data harvesting (they do a LOT of it) and growth metrics (they're off the charts) rather than the smug assumptions of random (mostly quite new to this) fans and the few bitter people leading the complaining about everything Louis does.

[amanedachi]

iron / heart

Part of LoL Esports Elemental Series.