#its like. thats the way people make sure their videos are monetized even if youtube themself decides it shouldnt be
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i think i made a post before but i cant find it but literally its funny as hell seeing people be like 'this show curses too much!' about those two shows (which this post is NOT about istg dont start discourse) but also people are rightfully fighting back about every single websites abysmal censoring system where people arent allowed to say things like 'dead' or 'suicide' or other topics like that despite them being both basic facts of life and also important conversations to have
its especially clear on channels and accounts where they consistently talk about crime cases, or generally serious topics. i follow several channels like that on youtube, and almost every single one doesnt dare say the words that literally are the word for what theyre discussing, because their fragile sponsorships dont like it, or youtube doesnt like it, and its like. are you actually fucking kidding me. and its genuinely a shock when they actually say these words.
and i dont use tiktok very often, and when i do its usually just videos of people making art, but its hard to avoid seeing tiktoks on other social media, and how people will censor words to hell and back so that their video isnt shadowbanned or whatever those stupid words are to mean 'this video is fucked and youre fucked for making it'
im sick of seeing people have to say shit like unalive and self unaliving TO DISCUSS BASIC FACTS OF LIFE. people die. people kill themselves. yes its fucking awful and depressing and terrifying, but its beyond a joke to act like its something to hide away from.
its also extremely important that we do talk about these things, and talk about them like real people do, because of how often they happen, and how serious they are.
do you know the amount of times ive seen people unironically say the word unalive outside of these places? or people come to tumblr and they say it here because they think that you cant say those words here? its embarassing.
the internet is becoming increasingly more corporate ideal and its gross. i cannot put into words how much i hate how the internet feels like one continuous corporate website. i miss how the internet was back when i first started using it, even if it was the wild west and extremely far from a place a child shouldve been. and even then i was on an internet that wasnt anything like how it was even a decade previous to that, what would be about 20 years ago now, where the internet was even more of a wild west.
i dont like that we have to bend a knee to the wants of corporations just to exist on this thing that once felt magical. the place where every person ever has the possibility to be connected from anywhere, see and experience things they never could without it
and yet here we are not even being able to say things that people do experience every day. its just disgusting.
im not advocating that there be 0 lines to cross, theres still things that should be like 'hey maybe dont say or do that', but im talking the things that literally hurt no one.
so sure, say what you will about those shows, maybe i agree, but i really dont give a single shit about the discourse or any of that. and yeah maybe they do say shit and fuck a little bit much, but holy hell are they at least allowed to say it, and its a breath of fresh air to me, and thats also just embarassing.
#my post#this doesnt even mention how much i hate youtube sponsorships theyre also a joke#its like. thats the way people make sure their videos are monetized even if youtube themself decides it shouldnt be#but i thought it was so they could still say or do whatever they want otherwise! haha no its not!!!!!#i want to rip my hair out i hate capitalism#i dont care if people see this cause i know if people see it theyre going to start discoursing#and if people start discoursing im going to kill#i love watching hannahthehorrible but its fucking ridiculous how she ONLY talks about crime or paranormal stuff#both that heavily deal with death and suicide and murder and even cp and stuff#and she almost never actually says the words and its like. GIRL YOU HAVE TO SEE HOW STUPID THAT IS PLEASE#i will say i dont watch every one of her videos so maybe she does sometimes#but it feels like it happens in every one that *i* see
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hello !!! ive been too shy to send this till now but im thinking that ill be sending an extremely long message to you ! hopefully i won't reveal myself !!! i love you a lot like words can not express how thankful i am to you and to your posts and to your blog and hey it's okay. you don't have to do anything, your existence itself is enough and is good. you are loved greatly, and im so sorry i didn't say anything till now but i love you. greatly. extremely. more than mere words can describe (1/?)
or more than i, myself, can properly ever express ! i love you a lot and you are loved and cherished deeply and greatly. and whatever you decide, ill always support you. i believe that you can kick ass with your criminology course and i believe that you can shatter the very universe and reach the sky, and i firmly believe in this. you’re strong and i love you very much. thank you for your hard work and for making such beautiful content even when you don’t have time and is busy. it’s okay (2/?)even if you don’t make a lot of content nowadays, it’s okay to take a break. it’s okay to be in a funk. it’s okay to not want to do anything. it’s okay to give yourself some time and just let yourself go. it’s okay. your gifs may not do as well as before, but hey! think about this!! whenever i see your gifs on my dash, i immediately know it’s yours. i think your gifs are these pockets of joy and loveclouds and i genuinely mean this. they are always so pretty and so perfectly timed and (3/?)well-made. like seriously !! they always look so wonderful and idk how your hands can do it. like bless you ! i love you very much. thank you for your constant hard work really! i can not like commend you in ways i want to cause my words is lacking but i really just wanted to tell you that your blog is special. and that i absolutely love you here, but really, you should do what you want. what makes you the happiest. what gives you the most ease and comfort. please always put yourself (4/?)before others ! you deserve it !!! you really do!! anyhow i just wanted to tell you that i love and cherish your greatly and that thank you so much for all that you do. you’re doing well. you have been doing well. and i know that you will continue to do well, so give yourself a little more credit, and be kinder to yourself. you’re a lovely starbeam and i love you very much! thank you once again!! im sorry hah this is REALLY LONG! ill leave with a pickup line! are you French.. CAUSE MADAM! (5/5)
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well firstly, thank u for this very thoughtful and kind message. i did not expect something like this!!
i rly didnt make that post to guilt-trip anyone into messaging me, following me, sending an ask, etc., i just really dont think anyone cares about me or would miss me if i deactivated. friends, sure, but w/friends ive made on here i have added on other social media so i dont think they could really “miss” me bc they see my dumbass posting mingyu pics on my insta story because of this, i think about doing that a lot lately
i dont really even know why it bothers me so much (my posts underperforming); its just a site. and ive even held myself back from making gifs even though i tell myself “no one’s giffed it yet” and i want to gif it,, it’s bc my effort seems futile. it sounds sad but i feel like ““my time”” as a content creator here is up…you know? like trends. some people and things just arent it anymore, i guess. ive also really become tired of the internet dramas and inter-fandom dramas. drama is unavoidable online or not but i do find myself being stressed out by things that dont even directly involve me lol. and i’m still into seventeen/still love them btw, this isnt abt them
..maybe part of my change in perspective on this is due to being in college + doing commissions n stuff for spare cash here and there. so one downside to that (or upside depending on how you look at it) i dont really feel like doing loads of free work in exchange for no payment. its such a capricorn thing to say but i’ve found that i really like creating youtube videos, and since i can make a profit on those–bc my channel finally got approved for monetization :’’’)–maybe my brain likes the idea of that more lmao (………heres my channel btw)
its really nice to hear you like the things i make and thats its also recognizable. i try to make gifs “current” or whatever but also my own. i create because i have to. its bad for my mental health not to
my blog’s been mostly inactive for the last week and i did notice that i felt a lot better. this week was really good–in a lot of ways. i still want to make things. i unfollowed tags and stuff so i wont even check if somethings been giffed. i’ll just do it, i think. im hoping if i change things i can still be on here and enjoy it.
thank u for all the kind words, this is really encouraging + comforting. i hope this response was adequate..and i also hope you had a nice week. i still want to try because of people like u 💞ily 💞
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The FIX - Bren
I’ve been doing YouTube for a LONG time now, well 8 years certainly sounds like a long time to me.. but eerily doesn’t feel like a long time. We’ve been through so many changes and trails, trying different things, making movies, TV shows, Interviews, Press events... you name it, as a content creator for the video game community I’ve made it. I’ve always wanted to be a successful youtuber when it came to video-games, these days that usually means you have to figure out a silly name and play lots of games and make a fool of yourself (and yeah i’ve done that too). A youtube star is someone that has millions of followers, uploads daily, sometimes twice daily, but I have none of those things... does that mean i’m not successful? I dont’ think so. I’ve conducted interviews with lead game designers, been to top tier invite only press functions, had 2 shows on UK TV for video games, a movie, and run an active community driven youtube channel that has a great gathering of awesome people. So why is it that I feel like I’ve failed somehow? is it because I didn’t find the right audience? is it because I didn’t get launched to super stardom for my time as a games journalist... would I even want that if it came knocking... i’m not even sure I would like it to be honest. It's strange, I've always felt like I’ve wanted to be successful in making video content, films, art, always wanted to entertain and make something that would make someone say “wow” and I have done that, but on a small scale.
Now on Youtube I see things are very different, attention spans are miniscule, kids are starting channels left right and centre, no knowledge of how to frame a good shot, how to use a decent microphone, no knowledge on how to make a proper video... vertical videos of cats being dicks, fail videos, pranks, challenges, all of that stuff to me is benine crap, redundant. I feel the same about reality TV and how most formats prey on schadenfreude( german phrase meaning "to take pleasure in anothers missfortune") I find it nausiating that television, for the most part, has become so mundane, fuelled by adverts and les than average production values. I recently watched a shocking piece of output form the BBC where they seem to have forgotten that sound levels are important... as well as whitebalance and did the OP forget his tripod? Hand held is ok, but this chap looked like he'd had a bit too much rum in his coffee that morning.
Anyway, back to Youtube. I'm a part of a few "small youtuber" groups on facebook, basically if you don't have 500,000 subs these days you are considered to be pretty small time. And in these groups I see thousands of the same posts everyday "yay i got 20 subs" or "how many views do i need before i can monetize." and the best one "sub for sub anyone?" honestly pretty much everyone on those groups that i've looked at (except one or two) literally have no fucking idea what they are doing and couldn't make a video if it meant saving their own life. Time and time again I see the same shit, constantly. It honestly makes me Wince at the thought that these kids are about to embark on the most dissapointing crusade of thier lives. I started youtube in 2009 and it was a bloody good time to do so as there were pretty much no such thing as lets plays or video game shows etc... we had an amazing show, 4 presenters, heavily edited reviews, sketches, comedy! And best of all we were in with the big boys, interviewing people I never thought i'd ever get to meet! "But Bren, why didn't you just keep going with that?" Well, thats a whole different story and i'll just sum it up by saying there were differences of opinion and it fell apart.
Starting GameGazmTV was very freeing... I had decided that I needed a platform where I didn't care too much about what content I put on it... I had boxed up my camera equipment and used a phone to film most of the stuff for it... we slapped half naked manga girls all over it with flames and rock music in the hope that we would offend someone enough to just come and look at the channel... even the name "GameGazm" was fucking ridiculous. It wasn't long before we started to slowly change everything. Removing the semi naked girls, and some "dead weight" and started to clean up the brand... but it didn't do anything really.. I started to slip back into the "everything must be good" routine, so started heavily editing videos again, making bigger productions, adding more visual effects to everything... graphical updates, weekly updates, started doing let's plays for more content, live streams... then by year 4 we changed the name fully to Ministry of Gamers in the hope of finally shedding the GameGazm crappy beginnings. And now I've suddenly realised... that I hate most of it... I look back at a lot of our content and pretty much 90% of it I could throw in the bin and no one would bat an eyelid. The content I love the most on our channel is 2 videos... Solstice and Top Gun. 2 videos that I think are actually really worth watching... the rest of them i'm not that bothered about... but solstice and top gun both took 6 weeks each to make... thats a lot of time... and then the most successful video on our channel is a video about a fucking controller that we shot in an hour because we thought "why not" I couldn't give a crap about that controller... but its the only video that i've spent the least amount of time on and its the most successfull thing ive ever made.... talk about a kick in the teeth... thats some way to really get yourself down.
Up until this point if you asked me is YouTube worth doing, should I start a channel? I would have said " yeah its really fun to do, and totally worth it." but ask me right now? i'd say "no... don't do it.. its really not worth the stress you'll put yourself through, its not worth seeing comments like "shut up and stop reviewing games you fat cunt." on a video that you spent DAYS writing, recording, editing. Its not worth making any video that takes you longer than an hour to do, because honestly... your effort is the last thing youtube gives a crap about." Youtube does not care if you stayed up for a week straight slaving over an edit, making sure your colours are good, sound is balanced, Youtube doesn't care if you spent days crafting a CGI intro for your channel, making custom graphics, building a brand! It DOESN'T CARE... but make a controller video, slap it up, and youtube will give you £300 and a pat on the head..... great... just film your cat doing something retarded and you'll be a millionaire in no time. don't worry about talent... its not required here.
Basically youtube isn't the kind of platform I would like to be on. But not being on Youtube is like saying "I don't want to be on the biggest viewing platform available." throughout my video carrer I've only ever really been interested in making content about videogames. It's my passion so what else would I do? I have a couple of thoughts about other avenues I could explore. But if I really cared about them then I would have been doing it already. No I still care about making content for videogames but now its time to change the focus... change the direction because something has to change... i'm no longer going to use youtube as a platform to give content thats about something else.. i'm going to make it about ME and my team as people, its not a show anymore. I want it to document OUR struggle, OUR journey through a project, how we as people are focused on making entertainment. Youtube doesn't need another gaming channel, it needs to hear about how crushingly difficult it is to get anywhere with content creation, and thats where I want to be now. I'll be working on something I really care about, and i'll provide updates to that on youtube.
I can't keep going the way I have been, a constant viscious circle of dissapointment and failiure, over and over. I'm done trying to fill a gap that just doesn't need to be filled. There are other ways I can use my time and thats the most precious thing to all of us.. becasue there really isnt' that much of it.
Why have I written this? I guess to just put it all down somehwere other than my head.. the more I write at the moment the more I feel it leaving me.. literally like ive turned a tap on and the water was filthy and its slowly starting to clear up. My main point to all of this though was to fully understand why i'm so successful at failing, I make incredible work that never gets anywhere and no one really cares that much about, but its still MY work, and even if only one person sees it and is entertained by it, then to me, i've won. So in closing, I am a youtuber, and a fucking successful one. And no one really knows it...... yet, and of course i'll never give up, I firmly believe I have something to offer a wide audience, i'm not quite sure what that is yet, but I feel like its my mission to figure it out, I owe it to myself to keep trying! and always give my best. Take pride in what you do, and if you believe in something enough, you will get it... after a long bitter road of absolute mental turmoil.... you'll get it.
Bren.
#youtuber#how to make it#success#youtube gaming#youtube channel#ministry of gamers#videogame journalist#youtube struggle#youtube grind#your not good enough#never give up#are you successful#dream big#don't stop#follow your true passion#stop negativity#be creative#creative#create with passion#don't waste your time#believe in yourself#you can do it#lifestyle#youtube life#nevergiveup
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if he moves, how do i talk myself into supporting a club i explicitly dont like and now despise because of the dirty and corrupt way they are taking away neymar from the club i love? how can i cheer and root for him while hating the club he plays for?
That’s what I also been thinking about…
Let’s just wait and see what happens and try to push these thoughts away… Tho I also have them…
Anonymous said:idk why barca even let him go to china and record stuff for the team when he’s about to do his medical for psg the day after…
Anonymous said:NEYMAR IS LEAVING GUYS THIS TIME IT IS MORE THAN OFFICIAL !!!
Anonymous said:Al Khelaifi (PSG president): “Negotiations for Neymar are going well. I’m very confident.” So yeah that’s that
Anonymous said:Neymar going for a medical with PSG??? I’m sorry did I miss something when was this confirmed??? Last time I checked we are still awaiting his decision!!! Stupid Barca App
Nothing is official. Let’s hope he isn’t, but tomorrow and Wednesday gonna be crucial…
There’s also rumors Pai told Barca he doesn’t know what to do yet…
Anonymous said:those ney shirtless videos i mean can he stop being so hot .. i just need to jump on him and start kissing him and beg him dont leave ney dont leave bae plzzzzzzzzzz
Deffo way to many hot videos from today
nonymous said:meanwhile, Neymar out there today still following brumar pages and liking brumar quotes about his great love no one understands, jesus!! what a 14 year old! I don’t wanna insult anyone but I’m starting to think this guy is not the brightest in the bunch….
Probably bc she opened her mouth about them in an interview… All of a sudden I also saw many Brumar things on the suggested page by INsta xD
Anonymous said:Next thing you know PSG are also buying Gabriel Jesus and Countinho and the rest of the Brazilian starting team 😂
Let them leave my baby Gabi with Pep!!!
Anonymous said:Neymar looks very good in Barcelona’s shirt❗❗❗❗❗❗❗just in Barcelona shirt .
Real Talk!!!!
Anonymous said:I seriously cannot understand how Dani thinks it’s “brave” for Neymar to leave Barca. It’s stupid to leave the best club in the world, not brave. What would be brave is to stay and face all the fans he has disappointed!
Dani only says that bc he wants Ney to come. He can stfu.
Anonymous said:Who is that Amanda girl Marcelo and Ney were having a photo with??
Some YouTuber apparently
Anonymous said:velvarde said some positive things about neymar, that he has some hope that neymar will stay.
Let’s hope so. I hope he makes the right decision: stay!
Anonymous said:Omg i know you’re not neymar i just wrote what i think because this whole thing makes me so aggressive we all don’t know what is 100% true and what not
Oh ok! hahah. Since you addressed it to Neymar I thought you thought I was him hahah. (That happens sometimes so thats why haha).
Anonymous said:neymar signed the contract at barca knowing about leo’s role there. he should take some notes and realise leo worked and earned his way up to his position. now when the first offer of so much money comes along he takes it because he can be a team leader? no a true leader climbs his way up to the top, and earns his way. he has iniesta as a captain and an influence, if he didn’t learn anything from them or the team, can’t say i wouldn’t be hugely disappointed because i will be. let’s just see :/Maybe he sees that Leo is gonna be a leader for so long stlll and wants to be that too, but knows he won’t be at Barca for a while… I mean I could understand if he went to another team for that growth, but not P$G… That’s just a stupid decision. Anonymous said:Feels like Suarez and Messi were angry against Neymar yesterday… kind of disappointed with this, I expected them to be closer especially if it was Ney’s last match. Note (before people misunderstand my ask) : i’m not throwing shade at Messi and suarez
Didnt quite get that vibe, but maybe that’s just me :)
@msn-forever said:Hi! Will Neymar really do that China thing? Or wasn’t it cancelled? Please do still post about him even if he’s a …u know player! I would hate to see him leave, only the thought about it is killing me, but I could never stop loving him! So please post about Barcelona and Neymar, whatever will happen. I also don’t know what to do about my name MSN-FOREVER…if the N wd get lost…😢😢😢
Hi, sorry for the late reply, but as you’ve seen Ney really did the China promo thing. (He also confirmed it on one of his INsta pages he was gonna go).
Let’s hope he stays. There is still a small chance…
Anonymous said:Neymar is an example of modern footballer love the work not ur company. He loves futbol he hasn’t attached any extra sentiments to the club. It’s just how it is. He is practical that’s it. Something leo messi isn’t if he was he wouldn’t stay at one club his lifetime given his quality once in a lifetime footballer he should’ve actually gone to different leagues&hence increase his brand value show he can do it anywhere which we know he can but still actually doing it makes a difference
I love players with club love. Love it. Since it’s so rare these day. I love how Luis still talks about Ajax with love. It’s the same here as an Ajax-fan we would welcome Luis with open arms again.
Nothing wrong with club love and staying where you were made into a champ. Leo started at a top club and he made it to the top and still is the best. I think the argument that he should went to other leagues is so overrated. If you see how long he’s been at the top that answers the whole question. No other player accomplishes that.
@naleyforever said:No it really wont be wrong because even if they are paying the money they are doing so for a job he is doing for them thats becoming the face of WC after that its his money not qatar loaning money, that happening wud get them into direct problem. Offcourse if people want to contest this as violation they can but in the long run nothing will comeout. Qatar as a gift is also going to give him an island.
Well UEFA will officially look into it and whatever happens or where he gets the monet from that company in Qatar can’t be affiliated to PSG otherwise they will breach the FFP. Or they will have to sell players hence why they probably are offering us Di Maria and other players we dont need.
Anonymous said:So ney’s large group of friends not one of them can offer advise to him?! Gil is 28/29 one of the oldest in the group and he can’t even guide his younger friend because he foots all their bills?! I just don’t understand how they can all sit back and let their friend ruin his career and reputation like this.Ney is easily influenced that much is obvious so I am sure if any of them talked to him he will listen/at least consider their view but it seems they’re a bunch of yes men to Ney &his father!
I have no ideaaaa. I hope they slap some sense into him and tell them how much they LOVE barca and spain in general. They all made friends, speka the language etc…
Anonymous said:To the anon: Carol and Davi living in Barcelona won’t stop Neymar from going to Paris. It’s a 2 hour flight from Barcelona to Paris. I bet they won’t move to Paris with Neymar since they have their lives settled in Barcelona, but they can always go to Paris.
@ anon.
Anonymous said:hot lips yes they are so hot .. but they stole your tag idea them lips
HAHAHHA, Damn right they stole my lips from me! I thought of it as well xD
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Dear fellow #youtubers Dear everyone else who may be concerned, (like @europeanparliament ) - - By now you’ve all probably heard about #article13 - - In short, because of new EU legislation, #youtube will be forced to block european youtubers in some way. - - This year, i was fired by youtube when they put in the new policy, 1000subs, 4000h. I became desperate and did sub4sub in pure desperation and got my channel deleted, then I made a miracle happen, i started from scratch, got monetization within 6months. I was so happy... - - and then i heard about article 13, and i guess ive been living in denial for these last couple of months. - - The most logical outcome will be that youtubers in europe will be banned from Uploading videos. Thats sick. - - I dont blame youtube, i know enough to say thats its hard to check for copyright content etc. only big companies will be allowed to upload. Well that makes sense. I guess ive just woken up to a reality where big companies dictate the rules. - - @europeanparliament don’t you see the paradoxal irony? You claim you are doing this to protect artists, and by doing this, you will stop millions of creators... just so @Sony type companies can cash in more billions than usual. - - Seriously #EU? HOW could you mess up the part where You were supposed to stop big companies from running over small people. - - Im scared but you know, I will adapt... I find my way to express myself artistically. It just sucks to live in a union that is suffercating my dreams and many others. - - And here is the kicker... most of us havent even done anything wrong. - - I used to think that the britts were nuts with brexit... now im not so sure.. https://www.instagram.com/p/Bq9Mwxln31G/?utm_source=ig_tumblr_share&igshid=1n3gou5or7pil
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I want to do something, anything with out the sinking dread in my stomach, it happens so much I know it better then I know myself at this point, It doesn’t matter what I do, what I'm trying to do or anything its just always there and its never what I want, nothing ever is, no matter how hard I try, its never enough and i’m slowly dying. Not on the outside but on the inside, I'm slowly just melting away, for weeks now all I do is school, the one video game I play (Which mind you I only play 30 minutes of before rage quitting) and stick to my mom like glue because I have nothing else better to do and if I'm left alone I'll hurt myself or just sit there crying. I can’t do anything, even things I desepratally want to do. Its just beyond me and slowly but surely I’m just getting numb, I just don’t care anymore. I guess this is how it starts, how all adults just shut down and curl up and stop feeling and acting like normal people. Everything you want is impossible and your goals are stupid jokes. All that matters is making enough money to survive and take care of those who need you to. If you can find someone to suffer with all the better but if not I guess we all just go the same way, slowly but surely shutting down and giving up. Theres no purpose to anything I do anymore but I'm to lazy and tired to do anything, so I get up and do what I'm told and eat junk food because I don’t care that I'm fat anymore. I don’t care about anything, I might miss my chance to register for classes next year and I don't care. I have no friends and I don’t care, its better that way, I'm a shitty friend. I have two wonderful lovers who I don’t deserve, I can’t treat either of them right. They deserve so much better and I just can't give it to them. I need a friend to talk to but I don't have any of those, the last one won't talk to me and is avoiding me so I guess she is done with me to. which is fair. I hope she finds some happiness, she deserves it, but I can’t help but be sad, I miss her. I miss them all, Sammy, Alison, Shea, Damon, D, Liam, Cecil... oh god Cecil I miss you so fucking much, I miss getting on call for hour and just laughing about how annoying our head mates are, it was fun, you were so much fun. Why do I have to be such a toxic person? Its so annoying, I just want some friends, someone to talk to and not feel like a burden or like they don't understand anything I say. But I don't, so I talk to Eli till he blocks me out and just kind of talk at Gabe because he’s broken and doesn't respond anymore, Ari isn't a good listener and Silas has his hands full so I sit in my own head and suck it up, I feel like such a waste of space even in my own home, there are 25+ presents under the tree and none of them are for me, I feel like such a burden on my own family, even my brother isn't spending time with me, I miss him to. So I just glue myself to my mom and hope that based on motherly instinct she can't ditch me. I even watch her tv shows and listen to her trash talk mine. Anything is better then being alone in the shrine of my failures (My room) or out side in the post apoctiphllc hell our yard has become. I would pay someone to be my friend right now, I can afford it for a little while, I could pay to have a friend and maybe that would work for a little while. Because the dog won’t hang out with me.
I’m so scared of losing the internet but I'm not sure why, I don't do anything on here anymore, I have no purpose, no goals, no hobbies, all I do is rewatch old youtube videos and look at art, but I'm so scared because then my chances of ever finding new people shrinks even more and I really want to try, once I learn how anyway. I don’t want to loose it and Overwatch and youtube, iv done everything I can and it still doesn't feel like enough, its never enough, everything is still falling apart, it watching my own life die and not even reaching out to stop it, i’m letting my world drown and just enjoying the look of the water, but I mean I guess thats fine so long as I’m in a good mood, I don't want to hurt anyone and sadness hurts people so I'm trying not to. Not to tell people or show them or anything. I want those four people I care about to be happy, and everyone else really I just have nothing to do with them.
But then I feel bad because I remember that I have a roof over my head and a bad to sleep on and people that love me so I should just shut up and take it, shut up and give anything I have left, I'm supposed to help and I'm sorry I just don’t have very much energy, I'll work on it I swear. Maybe if I turn my karma around something will change, maybe I'm still paying for something. Maybe I still have work to do. I’m trying I swear its just so hard to do anything when you just don’t want to. Even breath, if I stop breathing it will stop hurting and that sounds so nice, let the world be, let it go on without my, my pain, my hurt, it might save people. It might save me. I don’t know how i’m supposed to go forward I don’t know how to do anything, I keep trying but it doesn't work, I mean apparently I am pretty good at coping Monet paintings but other then that. Everything I try turns to ash. I’m running out of ideas I just want a purpose or at least someone else purpose to tag along on, anything really. I’d give almost anything for that, I'd do anything anyone asked right now. I haven't eaten anything but salad in days because mom told me to eat mom salad so I did and she says she's proud of m so its worth it. Its all worth it if they pay attention to me. I’ll be anything you need, anyone.
I wish I was Roran again, Then I had a purpose, a goal, a skill, respect, love, I was on the winning side or a rebellion, I was a warrior, a leader, a father. I want to be that again, important. Any of my kin types actually, even Pinky Pie, Im ashamed of it but I'd prefer that.
Im sorry, I'm not really talking to anyone, I know no one really follows me, I’m just saying it so it exists I guess. Maybe someday someone will read it and understand, maybe Cecil will see it, maybe any of them will. I don't know. I don't know what I’m trying to do. Floundering as usual I guess.
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Ashu Garg Crunch Network Contributor
Ashu Garg is a general partner at Foundation Capital.
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This has been my Summer of Video several months when it became clear to me that weve reached an inflection point in the transition from linear TV to online video.
It started at the beginning of the season with the release ofThe Revolution Will Not Be Televised,which discussed the shift and how its transforming media and marketing. From studying these trends for the past five years, I understood intellectually that the video revolution was imminent. What I hadnt anticipated is that real-world events this summer would make a born-again believer out of me.
A few weeks later, I went to my first VidCon, the annual convention devoted to all things video. Of the 25,000 attendees, the majority were teenaged (and tweenaged) girls. They were there to see their favorite YouTubers video megastars like Nigahiga, Jenna Marbles, PewDiePie and countless other, um, names(?) that made me feel irreparably out of touch with pop culture.
There were panels by creators on VR storytelling, shooting drone footage and running a gaming channel. On the industry floor, large brands like Nestl and eBay gave presentations on how they were doing video marketing for todays consumers. It was an amazing experience like seeing the IRL instantiation of our whitepaper.
Then, for the rest of the summer, it seemed as though every time news broke, there was a video aspect to the story. A military coup in Turkey was thwarted in part because its president was able to rally his supporters via video sent from his iPhones native FaceTime app. Shootings and arrests were captured and shared instantly by private citizens on Facebook Live and Periscope. We witnessed the first widespread use case of AR, as millions of people around the world shambled along streets playing Pokmon Go.
On the business side, legacy media invested as never before in creating digital video and in video streaming. CNN launched CNN Air, its drone-video-newsgathering operation. Twitter made eyebrow-raising forays into live programming, inking deals with Bloomberg, Major League Baseballand the National Hockey League.
Meanwhile, Instagram decided that rather than beat Snapchat at video, it might as well join them. Netflix released its first piece of original VR content. Finally, as a too-perfect coda to this video summer, the last-known manufacturer of VCRs just ceasedproduction.
If youre an entrepreneur, you should be excited that the online video landscape is inchoate.
There have been a few moments in my life when it felt like the world was in the middle of installing an update; this is one of them.
Not to get too carried away, let me temper my enthusiasm by saying that the future hasnt arrived whole and in its shiny entirety. The innovations are out there in the real world, but these are still Wild West days for the new era of video, and realizing the transition wont be without its difficulties. But I believe if youre an entrepreneur, you should be excited that the online video landscape is inchoate, because that means there are enormous rewards awaiting anyone who can solve the challenges. Ill elaborate on a couple of areas of great opportunity
Content creation
One thing I took away from VidCon is that human needs and motivations are consistent across time the adolescent attendees werent so different from my peers when I was a youth. But the expression of those desires takes different forms in different generations. New media platforms are pervasive among the millennial generation and Gen Z. In her keynote presentation at the convention, Susan Wojcicki, YouTubes CEO, reported that more millennials watch YouTube during prime time than network broadcast TV. For Gen Zers who are growing up with Snapchat, Vine and Pokmon Go Im not sure it makes sense to say that traditional TV is dying, because I doubt its ever been a meaningful part of their lived experience.
Therefore, to start with, there are countless direct-to-consumer opportunities to innovate with content creation tools for these new media. Consider that only just this year have we seen (maybe) breakout tools for live streaming, in the form of Facebook Live and Snapchat Stories. Some early successes, like Vine, appear to be flailing.
Creators and audiences remain agnostic as to platform and application. They simply want frictionless means to create and view which is why YouTube rolled out new features in its app to make it effortless to go live. In other words, I dont think any tool has an insurmountable lead yet. And thats just live streaming a form of video that has analogs in old-school TV. When we turn to more novel forms of video content, like VR and AR, there are no household names in apps, even in the homes of Silicon Valley.
One marketer colleague thinks theres a need for a content production hub, one that allows people to make video and distribute it simultaneously across the various channels. Personally, Im skeptical. Past indicators are that no one-tool-fits-all model will do. You cant take video made for Snapchat and simply dub it for Periscope. Consumers demand authenticity, and that now means being true to the platform.
The most potent content is the kind that says something compelling and is a psychic echo of who its audience is or wants to be.
Even legacy media is abandoning its afterthought approach of either lazily dumping leftover TV scraps into digital, or halfheartedly cranking out B-side video. ABC, for example, recentlyannouncedit is producing dozens of digital shows that are viewable only via mobile or TV apps. Audiences wont sit for second-class content. They want video for Snapchat Stories, or Facebook Live, or VR that was specifically made, and appropriately well-made, for each particular platform.
Speaking of makers, video creators at least the more serious ones are a market waiting to be served. At VidCon we met many who made their living producing videos for YouTube and other platforms, and what they wanted was a) easy ways to create and share, b) to be paid for their work and c) to be treated like professionals with real jobs. Amazon.com is trying to address the monetization and professionalization issues with recently launched Amazon Direct. But theres little other innovation in the payment platform and creator services ecosystem.
Personalization and distribution
We wrote in The Revolution Will Not Be Televised that when CMOs achieve video nirvana, scalable personalized content will be ever present. Well, easier said than done. But within each piece of that prediction is a promising marketing tech opportunity.
Scalable. A particular challenge that marketers face is simply how to produce compelling video, and enough of it. Agencies are prohibitively expensive for most businesses, and too slow to respond to the social web. Native advertising looks far less promising than a few years ago, as its become clear that even the biggest players in the space, BuzzFeed and Vice being prime examples, are running into trouble trying to scale and Facebook continues to eat their lunch as content distributors. Taking it all in-house might be an option for the largest brands. But for SMBs, what are reasonable ways to staff up in order to be able to create myriad kinds of video for myriad platforms?
Personalized. Figuring out what kind of video content individual consumers should be served and when/where they should see the content is another opening for startups. Data has transformed the rest of modern marketing, and it will do so with video marketing. By collecting and analyzing data from mobile, payment systems, wearables and the Internet of Things, marketers will be able to build a 360-degree profile of particular consumers in order to educate their content and micro-target potential customers. Individuals will only see videos that are of interest to them, in the channels most appropriate for them. It shouldnt surprise anyone that the industry thats taken a lead on mining data to deliver (intimately) personalized video content is the online pornography business.
Contemporary audiences wont be dictated to by faceless institutions anymore.
Ever present. The new mechanisms for distributing video are also still being worked out. Ive already mentioned the scaling issues with media outlets. Blogs continue to have currency, but are not nearly as influential as a decade ago. So-called influencers have grown in importance as channels for content distribution but does a viable business model exist for harnessing the power of these disparate individuals who hold sway over millions of loyal followers? Perhaps its still the medium itself with a twist thats the message: Pokmon Go, case in point, recently launched in Japan with its first major sponsor, McDonalds. Or maybe theres a way to work with creator communities to make, test and distribute content via their channels. Theres a danger, however, that a brand working with a creator will erode the trust that their fans place in them, which brings me to my final observation.
A concluding word about authenticity
If I were to boil down to one key point all the developments Ive witnessed in video over the last few months, it would be that the power has shifted to consumers. Gone are the days when three TV networks dictated what everyone watched; when news anchors were the trusted authorities on whats happening in the public affairs; when slickly produced commercials were all you needed to sell your wares.
TV viewership is in steady and irreversible decline. The police-shooting videos were captured by ordinary citizens. The celebrity YouTubers who fans were screaming for at VidCon werent like the big record label-manufactured boy bands of the recent past. Susan Wojcicki shared a remarkable survey finding that 60 percent of teenagers say YouTube stars understand them better than their friends.
Contemporary audiences wont be dictated to by faceless institutions anymore. They only trust real people, and they insist that their content be authentic. Or at least that the content and its creator do a credible job of passing for real. Even global celebrities like Taylor Swift have had to manufacture verisimilitude, despite maybe being, in actuality, cold-blooded pop stars.
Nor are the most engaged consumers satisfied with passive entertainment. Amusement will always be welcome, but todays audiences also value media that allow them to connect and to have a say be that through chance meetings with other Pokmon catchers, finding a nurturing YouTube subculture of ones own or tweeting in solidarity with digitally enabled social justice movements. The most potent content is the kind that says something compelling and is a psychic echo of who its audience is or wants to be.
The people rule. The populi demands that the vox be theirs. And what that voice is calling for on many different levels, from viewing habits to voting preferences, from consumer behavior to civil disobedience is revolution. Entrepreneurs and marketers would do well to listen as well as watch.
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