#its a rad design and they deserve the credit
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birbs89 · 2 years ago
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rambling about exe's I like
deciding to do this because I really want to and because I just want to let some energy out I always liked the idea of exe’s just something about turning a beloved icon into a murderous villain with a god complex is just so cool to me and I became even interested recently with the fandom growing tremendously in size and all the new exes that are being made I've been so happy that I even made my own exe as seen with that story draft I posted go check that out if you haven't already
tickle tipson | THE DAY EGGMAN WON draft (tumblr.com) but now to some exes I personally really like 
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The first being starved Eggman or just starved for short I've always been fascinated since I first accidentally stumble onto him when the v2 of that sonic.exe fnf mod was released and people were talking about what exes that would be in the now canceled sonic.exe v3 witch I'm still sad about but back to our mobian eating doctor I love how he looks DuhDumbie_ the creator there art style is just so good for the character and how a lot of him is covered in shadow with his bright red skin after he ate a flicky and about that how his main objective is to hunt down every mobian and feast on their flesh it's actually really just creepy. this human turned mad with hunger for flesh and his lines like his popular one “I love that hedgehog” it's so creepy and rad and how his songs sound in the canned build of sonic.exe perfectly match him as a character.
And our second being the d-side exe crew
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I've always liked them for being so unique and different from their original counterparts and there not just a change of species or color they have their own personality and also because they give mighty the armadillo some more popularity since he deserves it shout out to mighty the armadillo but back to this there songs are just tremendous there not just remixes their own songs and they portray the characters and their own vibe I guess you could call it that so good like with tenma his name having a different meaning in Japanese tenma meaning witch, demon, or evil spirit and I love his whole clown aesthetic he's just a funky clown Boi yknow and with god z I love how each of his different forms are older mascots of Sega before sonic was made and how he looks just every character in d-sides is great in their own right.
And some other ones combined in a section since I don't want to make this too long
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First one being RE-RUN Always liked her since instead of coming from any of the sonic games she actually comes from a cartoon witch her and her boyfriend in the story were creating and just how her sonic/beast form looks like how it looks like its melting and like in old cartoons it can squish itself then bounce always found that very interesting 
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and the second one being no more innocence or NMI for short his design is just so fascinating how his face kinda looks like a human skull and his human form its just so erie and his motivation to steal innocence is just so fascinating to me 
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and third Mr. virtual or Mr. v for short I love his design it is just amazing and with him being inside of a virtual boy and how he slowly drives the player insane is just so rad to me and the rest of the exes that exist are just so good except any made by not so good people which I shall not mention.
credit to the owner of each exe and their art
starved eggman and his art:@DuhDumbie_
the d-side exe crew:@dastardlydeacon
RE-RUN and her art:@erickmaster101
no more innocence and his art:@DuhDumbie_
Mr. virtual and his art:@Snart_Studios
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amamozarte · 1 year ago
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i really like dmc2's vibes and aesthetics, i love lucia's devil trigger design a lot (maybe my favorite in the whole series) and i think i actually prefer majin devil trigger to sdt in 5 design wise. i honestly didn't even mind the gameplay much either until getting to some of the late game bosses that just suck to fight, specifically that one that's like three faces floating around in a void or something? but it also gets more props for having a clearer sense of direction than the first game or even 3 sometimes. i still think it's a pretty bad dmc game but it has some good qualities ppl don't really talk about besides dante's outfit (which IS the best one tho)
UES YES YES DMC2 POSITIVITY IN MY ASK BOOOOOOOOX
I think a lot of the issues (weird story telling/shoddy gameplay and boss design) can be summed up to the fact that the game was basically finished in 3 months. I think dmc2’s main concept and design is some of my favorite, and I honestly loved the ruins/cityscapes and thought the idea of parkour ing through towers is rad as hell. Additionally Lucia is one of my fave dmc characters (I’m talking top 5) and she has my fave devil trigger design in the whole damn series (closely followed by Nero’s dmc5 dt ;P). I think Dante’s characterization in the game is more spot on than people give it credit for, since for some reason he just doesn’t talk in the games opening levels? Overall, above all else, I think dmc2 just needs a remake. Since there’s a big surge in game remakes with re4r and metal gear solid triangle, it’s the perfect year to start producing a dmc2 remake- and I think a lot of people would be open to it! It’s not a game that’s doomed by its very concept and mechanics- and I think modern controls will really help the game shine like it deserves to :)
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cartoonkitten · 1 year ago
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some things I’m looking forward to in the inseparables:
—while this is small and irrelevant to the story itself, I heard there will be thunder and bigfoot easter eggs and im so ready to spot those out
—i am very curious as to how these toys work. i reckon they will be similar to toy story for obvious reasons, however I’m getting skeptical ideas from the various clips released on whether or not they can actually be seen alive and by who. cause the raccoons and horse can see them, but the dog can’t. and they seem to be willingly choosing to be animated and non-animated since they run a play. idk it’s confusing, im just curious haha.
—THE ACTION SEQUENCES AND the musical numbers cause YOU KNOW that shit is going to blow our minds with how amazing the score and soundtrack sounds
—RELATED but I wanna see "Mop Fight!" cause I didn’t know what it was before but now I am theorizing it’s a little play-brawl between Don and Dee and I just wanna see them be goofy lol. also "The Day We Meet a Friend" better actually be in the movie and not a credits song cause I SWEAR ITS A CHARACTER SINGING IT
—I JUST WANT MY SAPPY PLATONIC FRIENDSHIP LOVE STORY with all the silly, delightful, high staked, adventurous, pure unadulterated fun. HAND THEM OVER
—I honestly just wanna learn more about Dee and the other side puppet characters, they seem so cool hahahah
—the crooks. they seem so goofy and I love it. also I love how they look, not just cause they’re goth (which is rad), but also because their features and design literally scream nWave. the studio’s style is awesome, and I’m pretty sure they’re utilizing it here again (they changed it up for chickenhare I believe since they are converting to the universal cgi style, which admittedly is kinda lame, that movie and its designs still slap hard tho don’t get me wrong, but I like their style I suppose).
—another obvious one but, I really wanna know DJ’s backstory, ik it’s gonna be sad and aaaagh, ;( he’s been alone all his life and I can tell something not-good is going to happen halfway through and I’m aaagh, not ready. he’s so sweet he deserves his new friends <3
—honestly just wanna see what the two mains get up to. as I said before, I just really wanna see their relationship grow, I love those two smmmdndjdnd
that’s all for now, more will come to mind later no doubt
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justapillowpetpanda · 7 months ago
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Prime Video's Fallout: A Devoted Masterpiece [Review]
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Fallout on Prime Video is a thrilling and devoted series, taking viewers on a unique journey unlike any other. Ella Purnell, Aaron Moten, Walton Goggins, Moisés Arias, Kyle MacLachlan, Sarita Choudhury, Michael Emerson, and many others make up the talented cast for this season. The series comes from Kilter Films and executive producers Jonathan Nolan and Lisa Joy. Christopher Nolan directed the first three episodes. Geneva Robertson-Dworet and Graham Wagner serve as executive producers, writers, and co-showrunners. All eight episodes of Fallout season one will be available to watch today, April 10th at 6 p.m. PT on Prime Video.
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Credit: Prime Video Purnell is Lucy, an optimistic Vault-dweller with an all-American can-do spirit. Her peaceful and idealistic nature is tested when she is forced to the surface to rescue her father. Moten is Maximus, a young soldier who rises to the rank of squire in the militaristic faction called Brotherhood of Steel. He will do anything to further the Brotherhood’s goals of bringing law and order to the wasteland. https://www.youtube.com/watch?v=V-mugKDQDlg Goggins is the Ghoul, a morally ambiguous bounty hunter who holds within him a 200-year history of the post-nuclear world. These disparate parties collide when chasing an artifact from an enigmatic researcher that has the potential to radically change the power dynamic in this world.
Fallout Brings the Wasteland to Prime Video
The masterful storytelling in Fallout is brought to life by its exceptional design, character development, and cast. The first season of the series perfectly captures the oppressive nature of the vaults, but as the story progresses, the exclusivity of these shelters becomes less relevant. The show's quality is a testament to the top-notch writing and direction, as I found myself eagerly watching episode after episode until I was exhausted.
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Ella Purnell (Lucy), Credit: Prime Video I’ve played the games and have loved the franchise for years now. The eight episodes maintain the dichotomy between civilization and the uncivilized. Each character receives a unique direction for development. Lucy's changing beliefs as she grows some resistance to surface-dwellers is similar to chugging some Rad-X before entering the Glowing Sea.
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Moisés Aria, Credit: JoJo Whilden/Prime Video A poignant exploration of morals and ethics was woven throughout the episodes, impacting each character. I didn’t think I would become so engrossed by the experiences of these characters but I did. Amidst all the anger in the Wasteland, Lucy maintains a strong sense of hope. Meanwhile, her brother Norm becomes increasingly uneasy and angry amid Vault-led perfection. Decay and growth go hand-in-hand in this series both physically and emotionally.
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Walton Goggins (The Ghoul), Credit: Prime Video Fallout put together a stellar cast that brought out the camp, comedy, and gut-wrenching drama in each episode. Goggins stepped into two roles that saw life before the bombs fell and centuries later in a radiated wasteland. The character of Ghoul, portrayed by Cooper Howard, serves as a representation of how the pursuit of capitalist success and greed can negatively impact the lives of those in its way. Although the first episode only reveals a glimpse of his life, I believe that his story leading up to the bomb deserves more attention in subsequent seasons.
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Aaron Moten (Maximus), Credit: Prime Video The characters of Lucy and Maximus are both naive in different ways. Lucy's ever-changing ideology challenges Maximus, and their growth helps them approach the season's climax. The characters' unique traits shape their reactions to life's darkly comedic events and gut-punches. One person in the cast who surprised me right out of the gate was Moises Arias who played Lucy’s brother. Norm. He does an excellent job at navigating the want for clarity and the fear of what he could find.
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Ella Purnell as Lucy, Credit: JoJo Whilden/Prime Just because you might assume what Lucy's journey or character development might look like, it doesn't make it any less impactful. While I could make predictions about how she may or may not change throughout the season, Purnell's portrayal of the character deeply resonated with me. I didn’t expect to care so much for her character or begin to see through her lens as if the series' gameplay was right in front of me.
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Ella Purnell (Lucy), Credit: JoJo Whilden/Prime Individual and collective exploration of the buildings and abandoned wasteland of California revealed how much the buildings of Fallout have their unique voices in the season. The end credits and the starting logo in each episode reflected a theme and a setting that connected perfectly to the characters and storyline. In a similar vein, the characters discuss and dwell on the reality that they become products and establishments of what they believe while navigating the wasteland.
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Walton Goggins (The Ghoul), Credit: JoJo Whilden/Prime The fans of the game series are always intrigued by the mysterious elements present in them. As we delve deeper into the backstories and settings of the characters, we come to realize that there's a lot of money to be made in the post-apocalyptic world. The phrase "war never changes" is commonly heard in Fallout 4 and other games, and, indeed, the effects of capitalism can still be seen in the wasteland. https://www.youtube.com/watch?v=4iZl7Ncyyhg The ProSnap camera, the Nuka Colas, the absurd Vault-Tec posters, and so much more are expertly designed for this series. The attention to detail is astounding and the music perfectly encapsulates the rollercoaster of emotions present in the games and this season’s journey. As an artist, I immediately loved the color scheme and tone used throughout the episodes. The visual illusion of joy inherent in an environment like Vault 33 matches up against the parallels of the Wasteland. The foley, music, and sound mixing echo the brutality and idyllic mid-century modern aesthetic of Fallout.
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Ella Purnell, Michael Emerson, Dale Dickey, Credit: JoJo Whilden/Prime Video The creative team did an excellent job. They designed an alliance between the decrepit visuals of a post-apocalyptic world and the odd surge of hope present in the capitalist structures in advertisements and art of the past. Stimpacks, Jet, the town of Filly, and pretty much everything else (even the homes crumbling and filled at 90-degree angles with sand) were nearly flawless.
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Brotherhood of Steel, Credit: JoJo Whilden/Prime Even large-scale pieces of factions, such as the Power Armor or Vertibirds used by the Brotherhood of Steel, were shown careful attention. At times it felt like I was playing the game itself when watching, just a pure love and dedication to Fallout could be felt in every moment.  Certain lore is expanded upon for the smaller things (creatures, survival, and more). It’s so obvious that this is a loved project.
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Power Suit, Credit: Prime Video Items like the Pip-Boy didn’t feel overused but instead, it often helped guide the story and Lucy without becoming more of a symbol to overshadow the series. The gore and bloody action are perfect for Fallout and trust me you get all the grotesque and absurd violence one loves from the games.
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Moisés Arias, Dave Register, Credit: JoJo Whilden/Prime Any rare complaints from the season would relate to minor design flaws. Anything I found an issue with appeared more in the first episode. The appearance of some of the Brotherhood of Steel felt too theatric at times when it came to stunts. Otherwise, the faction itself had an excellent representation of eerie fascist & fundamentalist ideology in the season. https://twitter.com/falloutonprime/status/1777893465957061073 There were a few minor issues with the visuals in the show. For example, Brahmin and other animals did not look as if they were decrepit or diseased enough for the post-apocalyptic setting. Sometimes, even sick animals appeared healthy, but fortunately, this improved as the episodes progressed. It would have been great to see a greater variety of characters, but the mere suggestion of their existence gave hope for their appearance in a future season.
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Ella Purnell (Lucy), Kyle MacLachlan (Overseer Hank), Credit: Prime Video Fallout does an excellent job of capturing the essence of the game's universe and presents a captivating story that spans eight episodes. The show effectively portrays the cyclical nature of trauma and how individuals find ways to survive even in the most hopeless situations. The full force of the mystery loved by Fallout fans is brought out. Details are woven in, which pick up on questions and answers being asked. I loved every moment of this season and I hope more seasons are headed our way! You can watch all eight episodes of Fallout on Prime Video starting today at 6 PM PT.
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Fallout Season One Review:
9/10
Read the full article
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capric0rnuscaretaker · 5 years ago
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my arts been slow lately but i did this really cool draw of the musician Phangs as a phurry since he wore a fursuit head at a show recently
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1422kilometres · 6 years ago
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Here are 10 + 1 things I learned while organizing our wedding: 
1. Don’t have expectations from people. Especially not the reaction you would like them to have. You are the star of your narrative, but for other people you are just a supporting role. 
2. Don’t overshare in the beginning. Keep some secrets and share bits and pieces only when things cannot be altered. 
3. It is a myth you cannot organize a wedding in less than half a year. I did it in 2 months, and you can do it too.
4. Making comparisons can spoil your happiness. No two weddings are the same, so don’t be afraid to take an alternative route. 
5. You can never be overprepared, so start early and be efficient.
6. Don’t overestimate the superstars. There are a million talented, kind-hearted vendors out there who are not so busy and unattainable as the biggest names in the industry. Rising stars are more eager to work with you than the actual megastars with a million clients. 
7. Be a good client. I got a lot of positive feedback about being a “dream client”, which is of course an overstatement, but I firmly believe that the universe gave me this title in exchange for all those years spent working with really sucky people in the creative industry. So…write detailed, but concise and clear briefs and never ever forget to be kind. 
8. Early spring can save you a lot of money and headache. Since everyone wants a late spring or summer wedding, all the vendors are booked “in the season” or the ones that are not booked are extremely expensive. However almost all the offers I received contained an “out of season” discount for early spring which was very lucky, as I have always wanted an early spring wedding with lilacs and cherry blossoms in bloom. That is my favourite time of the year. 
9. Use the advances of modern technology. It is quite romantic to jot down pieces of information in your Moleskine and put a little heart over the i in the word wedding everywhere. But on the long run your mailbox, Google Docs, Instagram, Pinterest, Word and Excel will be better friends if you want to be efficient. 
10. DIY. I have a clear vision for a couple of things I want to have at our wedding e.g.  the material of the ring holder, the wedding collar for my dog, the bouquet I am going to throw away. Instead of briefing someone and paying a lot of money to have these done, I will just do/order them myself. Outsource things you cannot do e.g. photography, the cake, a wedding arch etc. but don’t let everything out of your hand. 
+1. Try to enjoy the process as much as you can. Do it together with your spouse, but everyone should do the part they are good at. Take mental snapshots of important milestones (and actual photos too). Appreciate this amazing journey you are about to take as a couple. And don’t forget to talk about something else every now and then. :)
***
A little additional background info:
Disclaimer: I have the most wonderful friends and family in the world. I feel extremely lucky to have them in my life. 
BUT. :D 
Since I started organizing our wedding I realized that people can’t be genuinely happy for each other. They can act like they are, oh my, they can be real Meryl Streeps about it, but I don’t think they truly are, not without an ulterior motive. I am not throwing stones, I probably did the same whenever my friends and relatives were getting married. 
Iliza, my favourite female comedian grasps this in a hilarious way in her latest Netflix special, the Elder Millennial. In that she talks about people’s reactions after she told them she got engaged. It is dead on. Just watch it, you will see. 
Even when your people try their hardest and ask questions while putting up their best “I’m so happy for you” facade, you still feel a certain undertone. A pulsating little “bore someone else with this” stare or vibration in their voice. Or in some other cases, they are really happy for you and then hit you with a question like: “You are not inviting cousin this and that??? But they will be insulted!”
In spite of it all, I am having the time of my life organizing the shit out of our wedding. I think all of my project management experience, all of our travels around the globe and all of my control freakishness led up to this point: the wedding.
Don’t get me wrong, it is not going to be a big, fat, Hungarian affair. It will be a tasteful, romantic little ceremony in my home town on a little island, in the middle of a lake. There won’t be a party afterwards, because we don’t like wedding parties (at least we have never been to a really good one). The bride and groom cannot spend quality time together and they cannot spend quality time with anyone, because there are at least 50 people around them waiting to be entertained. The food is usually mediocre at its best, the music sucks, some relatives always get drunk and being around them becomes just bloody awkward. And there is the added pressure of “how long it is appropriate to stay”. 
We decided to have a more intimate celebration, where we have the time and energy to BE with each other and make it to the hotel afterwards in time for our bedtime. There will be a dinner after the ceremony, with our parents and siblings in a great restaurant (Márga Bisztró on the Szent Donát estate) with the most beautiful view of Lake Balaton I have ever seen. Also, the day after we will have brunch with our closest, most dearest friends at the lake. What could be more perfect than this?
Another thing we are doing different is that we are not asking for presents and money either. We do want people to bring us envelopes, but instead of money, we want them to write kind notes, or pieces of advice for married life, or next week’s winning lottery numbers, or just draw or take a photo of something and give it to us. 
All of this of course would not be possible without the help of the most amazing people in the wedding industry. I would like to share a list of our vendors, because we are so extremely happy with them. They are incredibly nice and helpful people with impeccable taste and for a reasonable price in each and every case. Our invitations are currently being prepared by the Fanatic Calligrapher, and she is absolutely amazing. She has just sent the first draft and we are in love with it. Our photographers will be Just Stay Natural, a couple I worship on Instagram. My bouquet and the decor will be created by the incredible Toboz Művek , they are effortless, efficient and extremely kindhearted people, and their works take my breath away. I also ordered a couple of decor accessories from Natural Wedding Decor, they have some beautiful products that perfectly fit into our vision. The cake is from Egy csipet torta, who were  the biggest POSITIVE surprise. I was really afraid at the beginning that they have become such superstars that it will be next to impossible to work with them, which was the case with some of the VIP people in the wedding industry. But I was wrong, they are nice, professional and responsive and I cannot wait to taste their cakes and design ours together. We also wanted macarons for a dessert bar and who else would do it better than Chez Dodo. The fingerfood for the ceremony will be provided by an old high school classmate, running a very modern and healthy catering service, Four Bites.  David’s outfit will probably come from Massimo Dutti, although that we haven’t decided yet. One thing is for sure though: he is going to wear a high top Supra, because we both heavily dislike traditional “formal” men’s shoes. He will look so rad! We will also have a consultation with Ági of Dimesso about the rings in February, we are so looking forward to that too. 
And when it comes to my dress: it will be another dream coming true, as I will be marrying the love of my life in Daalarna Couture. Initially I saved up for it and then David surprised me with it for Christmas. I am so humbled by how lucky we are to have found each other 7 years ago.
I hope I deserve David and our life together. 
And I also hope I am not dreaming all of this. 
***
The photos are credited individually, but here they are again from top to bottom: Egy Csipet Torta, Just Stay Natural, Chez Dodo, The Fanatic Calligrapher, Toboz Művek, Daalarna Couture, Natural Wedding Decor, Just Stay Natural, Dimesso. 
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outfitandtrend · 3 years ago
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[ad_1] The best Adidas shoes for men deserve their place in the footwear pantheon. Since setting up shop in the late '40s, the Three Stripes has remained a reliable source for classic sneakers (think Sambas, Superstars, Stan Smiths, and Gazelles), the type of perennial best-sellers that still inspire countless imitations today. But recently the German sportswear giant has stepped on the gas, rolling out smash-hit collaborations with Prada, Pharrell, and cult-loved labels like Wales Bonner.Its Yeezy line has emerged as a multibillion dollar business, despite—or because of—its namesake's headline-grabbing antics. It tapped Jerry Lorenzo, the creative mastermind behind Fear of God and one of the most exciting designers on the planet, to head its basketball division late last year. And it continues to push the boundaries of material science to bold new frontiers, introducing a collection of kicks made from recycled ocean plastic in partnership with Parley.All of which means there's no better time to take stock of the company's roster of men's sneakers. From must-have black Gazelles, to crisp white Stan Smiths, to rad skate shoes, there's a style in Adidas' extensive repertoire that's right for you. (And with prices hovering at around 150 bucks on the highest end of the spectrum, there's bound to be one that's right for your credit card, too.)To make our love affair with the three stripes official, we dove deep into the best Adidas shoes for men. Still doggedly captioning your sneaker pics “checks over stripes”? One of these will convert you. All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. [ad_2] Source link
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wickedbananas · 7 years ago
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Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide?
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://ift.tt/2AIAGpW via IFTTT
2 notes · View notes
pixelgrotto · 7 years ago
Photo
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
Animated bloody tears 
Through some unforeseen miracle of black magic, we now have a Castlevania animated series on Netflix. It debuted three days ago, and despite getting less promotion than I would’ve liked, Castlevania is finally once again getting some much-deserved mainstream attention in this day and age. 
I’m the biggest Castlevania nerd I know. I designed a whole series of Hero Forge minis based off of the Belmonts and their buddies and I even credit the franchise with helping me get over my childhood fear of vampires. So even though I barely watch new TV shows, as a former kid who used to visit Mr. P’s Castlevania Realm and The Castlevania Dungeon on a daily basis, I had to check this out. And happily enough, I thought it was great. Most of all, I’m astounded that this finally got made at all, because the original script, by comic book dude Warren Ellis (he's written some good Iron Man stuff) is a relic that was originally supposed to be for a live-action film and got stuck in development hell ten years ago. Just look at this Bleeding Cool article revealing one of Ellis’ production blogs from 2007, complete with ancient concept art. 
Usually scripts are trapped in dev hell for a reason, and I can recall reading a leaked version of the “goat fucking” dialogue referenced in that Bleeding Cool piece back when I was in high school. The whole thing made me think, “Jeez, it’s probably for the best that Castlevania never becomes a movie.” But wouldn’t ya know, over a decade later, they decided to subvert my predictions by resisting the urge to churn out another crappy video game film adaptation. Instead, they made a cartoon, and will wonders never cease - the goat fucking bit is still there, right at the end of episode one, and it’s actually funny.
So yeah, Castlevania the series ended up exceeding my expectations, largely due to a few smart choices. First of all, the animation, while occasionally stiff (which is par the course for most digital animation these days), reminds me of 1980s anime, and considering that the 1985 Vampire Hunter D movie was an inspiration for the entire Castlevania series, I feel like we’ve gone full circle. Secondly, the show retells the plot of Castlevania III: Dracula’s Curse, which had a stunning four playable characters and a ton of storytelling potential that couldn’t be fully communicated due to the limitations of the NES. This meant that Warren Ellis had some room for creativity in retelling the tale of Trevor Belmont, and he does a fine job of making the dude into a sarcastic, weary undead-killing exile. But Ellis and the show’s other creators were also smart enough to know that Symphony of the Night is everyone’s favorite Castlevania, and so we’ve got some lore cherry-picked from there as well. This includes backstory on Lisa, one of the few human women that Dracula’s loved, as well as characterization for fan-favorite dhampir son Alucard, who looks just like his Symphony design, minus the cape.  Speaking of Alucard’s design, the series really does a nice job of pulling the fanservice card with these little touches that make it seem like the folks in charge were actual Castlevania fans, which often isn’t the case with video game adaptations. It begins with Dracula literally crying bloody tears in the first episode (God, I loved that), goes on to Trevor’s usage of his in-game arsenal of whip, dagger, axe and holy water, and ends with a fight between two characters that I won’t spoil but is rad, because it’s exactly what anyone who played Castlevania III or Symphony of the Night might’ve imagined. 
Of course, not everything’s perfect, and the biggest issue I have is that the whole “season” is only four episodes. That ain’t a season, that’s a teaser, and when thinking back to the fact that Warren Ellis’ original script was for a feature-length film, its obvious that this was made as one big movie and then chopped into four bite-sized bits, probably because the bastards at Netflix (who cancelled season 2 of The Get Down, argh) didn’t wanna commit. But hey, they’ve since ordered eight new episodes, and hopefully in the next batch we’ll see more varied monster designs. (Sadly, if that Bleeding Cool article is any indication, it seems like we won’t see Grant DaNasty, the other playable character of Castlevania III. Seems like he’s going to remain absent in lieu of more focus on Sypha Belnades and Alucard, which is understandable but still kinda sucks.) 
Finally, the show’s music is forgettable as hell, which is a shame when Castlevania is a series known for its superb tunes. Castlevania III in particular had an astounding playlist, especially in the Japanese version, which utilized a special sound chip to create extra channels and manifest some truly badass chiptune tracks. I’m not expecting a major musical change in season two, but hey...I’d love to hear at least some hint of “Vampire Killer” in the soundtrack. These are minor complaints in the grand scheme of things, though. For now, I’m just happy that we have a solid adaptation of Castlevania that takes the source material seriously, and I’m looking forward to watching more. You should check it out, even if you haven’t played any of the games. And you should also steer clear of the people on message boards who are whining about how the show is bad because there’s too much cussing and violence, as well as the bozos who are out in full force claiming that the Japanese dub is better. I suppose I can understand the violence, since not everyone wants to see Trevor whipping a guy’s eye out. But the language thing is some pure weaboo bullshit, because even though the Japanese dub is fine, this was produced in English first and features a great performance by Richard Armitage as Trevor Belmont.  Argh, I seriously cannot stand people on anime message boards. I’m so glad I’m past the middle school stage of my life when all I did was argue with them. Now I’m more mature, and argue with people on video game forums instead. Yeaaaah. 
Images from the show taken from the Netflix site and screencapped by yours truly! Castlevania III screenshots from Gamefaqs and Legends of Localization.
9 notes · View notes
deleuranbigum25-blog · 6 years ago
Text
15 Best Android Games Of 2018!
There always have lots of limitations for us when we driving cars and trucks in genuine life. You can't keep your speed higher than something, you can't crash into other vehicles or you will be punished, you can't go locations you are not permitted to go. However in our vehicle video games, you can do anything you wish to do. Driving your car at a speed like flying? It plays out in genuine time, notifying you by means NFS No Limits mod apk of your phone's signals, through which you can likewise respond to and communicate with Taylor, making this the very first mobile game that I understand of that can be played via the lock screen. Mini-games also perfectly fit into the gameplay Minion Rush. However, the fantastic graphics and well thought-out story will definitely deserve it. Do let us know in the comments which of these lovely graphics video games you like. Clickteam developers argue that Blend permits creating any sort of 2D video game, though it is a much better variant for games with events under the fixed video camera. The major circulation channel for mobile apps is an app shop NFS no limits hack. While not the most vital aspect to mobile gaming, more RAM will permit you to run more complex games, in addition to run multiple video games at the same time. Not to be puzzled with Roller Coaster Magnate Touch, which is a more normal free-to-play mobile game. When trading need for speed no limits mod apk, devices, or consumer electronic devices, PowerUp Rewards Elite Pro 20% extra in-store credit applies only. Candy Crush Saga is a match-three puzzler, extremely similar to Bejeweled Blitz in our list before it. The distinction here is you play through hundreds of levels rather than standalone one-minute video games, each more complex than the first. In 1987, Square released Rad Racer, among the very first stereoscopic 3D games. Spotify is an excellent example of one such company-- you need to subscribe in order to utilize the service from your mobile devices NFS No Limits mod apk at all. check out this site need an Xbox Live Gold subscription to access multiplayer functions and performance in Xbox Video game Pass video games (Gold subscription offered individually). Combine that with an absence of performance modes and frame rate control, and it seems like Apple does not think of its players as much as Android does, even with native screen recording constructed into iOS 11. These features do not NFS no limits hack prevent video gaming on an iPhone, however I wish to see Apple pay more focus on the video gaming community, thinking about numerous pick iOS in particular for mobile video gaming. In Careless Racing 3, Pixelbite Games has actually masterfully combined insanely enjoyable wandering characteristics, intuitive button controls and an ever-moving-- nearly cinematic-- overhead view. Ultimately NFS no limits hack, the quality of mobile video games will continue to improve in 2017, and as ever, using information to keep players playing and paying will be essential. Release mobile apps with TracerPlus. Providing players the capability to set frame rate limits provides more control over their video games and their performance. While it's excellent that Rockstar Games fit Grand Theft Auto: San Andreas onto mobile Need for Speed No Limits hack phones, you'll need a gamepad to obtain the very best experience. Nowadays there countless games readily available on play store, yet a number of them are not so trendy as their names. The action is very fast paced and is fantastic for fast breaks, as opposed to full-fledged games like KotOR that require a bit more of your time. Worldwide mobile video game sets up over both app shops totaled 8.8 billion, a year-on-year boost of 15%. The simplest Need for Speed No Limits mod apk games are frequently the most addictive, and that holds true with this high-octane action title. By placing a QR code, and even just a sticker label for the Google Play Shop and App Shop in your window, you're notifying your consumers that you have a mobile app. As in Q1, Kiloo's Subway Surfers held the leading spot among all mobile video games worldwide in terms of brand-new downloads, keeping its No. 1 ranking on Google Play too. So it's not a surprise that designers continue to produce first-class NFS No Limits cheats games for Apple's mobile phones. Unreal is excellent however for really severe development and might not be right for mobile games. You'll need to have your phone horizontal (which is in fact real of a few these video games) but so long as you have a method to hold the gadget, one finger is all you need. Card Burglar includes stealth aspects and applies them to a dark Solitaire style game NFS No Limits cheats that's had fun with a deck of cards. There are a number of fascinating word puzzle games you can find in app shops, and most of them fix the predicament of desiring home entertainment that you can take pleasure in with just one hand.
0 notes
ubizheroes · 7 years ago
Text
Rewriting the Beginner’s Guide to SEO
Posted by BritneyMuller
https://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js //
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it’s easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner’s Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we’ve put into this already, it felt like something was missing: your input! We’re writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we’re including everything that today’s SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I’m seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many “more examples” requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner’s Guide and posting them, one by one, on the blog.
I’ll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I’ll 301 all of the blog entries that will be created over the next few weeks to the final version.
It’s going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter’s description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
“~3mo to YouTube” method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google’s language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what’s working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn’t be included in the updated Beginner’s Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
from Moz Blog https://moz.com/blog/rewriting-beginners-guide-to-seo-outline via IFTTT
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0 notes
holmescorya · 7 years ago
Text
Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
//<![CDATA[ (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); //]]>
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
1 note · View note
neilmberry · 7 years ago
Text
Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
//<![CDATA[ (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); //]]>
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Rewriting the Beginner's Guide to SEO published first on http://elitelimobog.blogspot.com
0 notes
tainghekhongdaycomvn · 7 years ago
Text
Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2nwMjtK Rewriting the Beginner's Guide to SEO
0 notes
rlprofoundearthquakefan · 7 years ago
Text
Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }
Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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michaelsmotherman · 7 years ago
Text
Rewriting the Beginner's Guide to SEO
Posted by BritneyMuller
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Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:
Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).
While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!
However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.
Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.
So, in order to deliver the best possible update, I'm seeking your help.
This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.
The plan:
Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.
To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:
Click each chapter's description to expand the section for more detail.
Chapter 1: SEO 101
What is it, and why is it important? ↓
What is SEO?
Why invest in SEO?
Do I really need SEO?
Should I hire an SEO professional, consultant, or agency?
Search engine basics:
Google Webmaster Guidelines basic principles
Bing Webmaster Guidelines basic principles
Guidelines for representing your business on Google
Fulfilling user intent
Know your SEO goals
Chapter 2: Crawlers & Indexing
First, you need to show up. ↓
How do search engines work?
Crawling & indexing
Determining relevance
Links
Personalization
How search engines make an index
Googlebot
Indexable content
Crawlable link structure
Links
Alt text
Types of media that Google crawls
Local business listings
Common crawling and indexing problems
Online forms
Blocking crawlers
Search forms
Duplicate content
Non-text content
Tools to ensure proper crawl & indexing
Google Search Console
Moz Pro Site Crawl
Screaming Frog
Deep Crawl
How search engines order results
200+ ranking factors
RankBrain
Inbound links
On-page content: Fulfilling a searcher’s query
PageRank
Domain Authority
Structured markup: Schema
Engagement
Domain, subdomain, & page-level signals
Content relevance
Searcher proximity
Reviews
Business citation spread and consistency
SERP features
Rich snippets
Paid results
Universal results
Featured snippets
People Also Ask boxes
Knowledge Graph
Local Pack
Carousels
Chapter 3: Keyword Research
Next, know what to say and how to say it. ↓
How to judge the value of a keyword
The search demand curve
Fat head
Chunky middle
Long tail
Four types of searches:
Transactional queries
Informational queries
Navigational queries
Commercial investigation
Fulfilling user intent
Keyword research tools:
Google Keyword Planner
Moz Keyword Explorer
Google Trends
AnswerThePublic
SpyFu
SEMRush
Keyword difficulty
Keyword abuse
Content strategy {link to the Beginner’s Guide to Content Marketing}
Chapter 4: On-Page SEO
Next, structure your message to resonate and get it published. ↓
Keyword usage and targeting
Keyword stuffing
Page titles:
Unique to each page
Accurate
Be mindful of length
Naturally include keywords
Include branding
Meta data/Head section:
Meta title
Meta description
Meta keywords tag
No longer a ranking signal
Meta robots
Meta descriptions:
Unique to each page
Accurate
Compelling
Naturally include keywords
Heading tags:
Subtitles
Summary
Accurate
Use in order
Call-to-action (CTA)
Clear CTAs on all primary pages
Help guide visitors through your conversion funnels
Image optimization
Compress file size
File names
Alt attribute
Image titles
Captioning
Avoid text in an image
Video optimization
Transcription
Thumbnail
Length
"~3mo to YouTube" method
Anchor text
Descriptive
Succinct
Helps readers
URL best practices
Shorter is better
Unique and accurate
Naturally include keywords
Go static
Use hyphens
Avoid unsafe characters
Structured data
Microdata
RFDa
JSON-LD
Schema
Social markup
Twitter Cards markup
Facebook Open Graph tags
Pinterest Rich Pins
Structured data types
Breadcrumbs
Reviews
Events
Business information
People
Mobile apps
Recipes
Media content
Contact data
Email markup
Mobile usability
Beyond responsive design
Accelerated Mobile Pages (AMP)
Progressive Web Apps (PWAs)
Google mobile-friendly test
Bing mobile-friendly test
Local SEO
Business citations
Entity authority
Local relevance
Complete NAP on primary pages
Low-value pages
Chapter 5: Technical SEO
Next, translate your site into Google's language. ↓
Internal linking
Link positioning
Anchor links
Common search engine protocols
Sitemaps
Mobile
News
Image
Video
XML
RSS
TXT
Robots
Robots.txt
Disallow
Sitemap
Crawl Delay
X-robots
Meta robots
Index/noindex
Follow/nofollow
Noimageindex
None
Noarchive
Nocache
No archive
No snippet
Noodp/noydir
Log file analysis
Site speed
HTTP/2
Crawl errors
Duplicate content
Canonicalization
Pagination
What is the DOM?
Critical rendering path
Help robots find the most important code first
Hreflang/Targeting multiple languages
Chrome DevTools
Technical site audit checklist
Chapter 6: Establishing Authority
Finally, turn up the volume. ↓
Link signals
Global popularity
Local/topic-specific popularity
Freshness
Social sharing
Anchor text
Trustworthiness
Trust Rank
Number of links on a page
Domain Authority
Page Authority
MozRank
Competitive backlinks
Backlink analysis
The power of social sharing
Tapping into influencers
Expanding your reach
Types of link building
Natural link building
Manual link building
Self-created
Six popular link building strategies
Create content that inspires sharing and natural links
Ego-bait influencers
Broken link building
Refurbish valuable content on external platforms
Get your customers/partners to link to you
Local community involvement
Manipulative link building
Reciprocal link exchanges
Link schemes
Paid links
Low-quality directory links
Tiered link building
Negative SEO
Disavow
Reviews
Establishing trust
Asking for reviews
Managing reviews
Avoiding spam practices
Chapter 7: Measuring and Tracking SEO
Pivot based on what's working. ↓
KPIs
Conversions
Event goals
Signups
Engagement
GMB Insights:
Click-to-call
Click-for-directions
Beacons
Which pages have the highest exit percentage? Why?
Which referrals are sending you the most qualified traffic?
Pivot!
Search engine tools:
Google Search Console
Bing Webmaster Tools
GMB Insights
Appendix A: Glossary of Terms
Appendix B: List of Additional Resources
Appendix C: Contributors & Credits
What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?
Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!
Thanks in advance for contributing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes