#internetmarketingtricks

[ramontarruella]

Forum Marketing Best Practices For 2020

1) Know your niche and Google the most popular keywords for that niche. 2) Identify the top ten forums for your niche and join them. 3) Check the user agreement of each forum you join, before posting. 4) Familiarize yourself with the type of posts of each forum. 5) Gain credibility and trust of the other members. 6) Don't start promoting your products and services right away. 7) Create a keyword optimized signature. 8) Post useful replies to existing threads. 9) Stay away from controversy and heated arguments. 10) Make others recognize you as a valuable source of information.

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity: Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business. Effective Social Media Presence The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand. Development of Conversion Rates: One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them: Low Budget: Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base. Limited Medium for Marketing: Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience. Acquiring and Retaining Customers Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business: Generate Creative Content: Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign. Augmented Lead Generation: Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads: E-books: E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing. Webinars: Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated. Call-to-Action: Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity: Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business. Effective Social Media Presence The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand. Development of Conversion Rates: One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them: Low Budget: Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base. Limited Medium for Marketing: Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience. Acquiring and Retaining Customers Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business: Generate Creative Content: Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign. Augmented Lead Generation: Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads: E-books: E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing. Webinars: Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated. Call-to-Action: Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

Best Top 10 Digital Marketing Tips To Help Grow Your Business

  The twentieth century has become a time of rapid development both advanced technologies and methods to control human consciousness. These fancy tendencies that people didn’t even think about came true when еpatage and eccentricity became the main feature of advertisement in the twentieth century. In this essay, I tried to implement an analysis of the greatest advertisement tricks in the course of these hundred years. Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING     1) When Red Bull Company appeared on the market, Pepsi, Coca-Cola, Labatt, and Molson already occupied the branch of energy and tonic drinks. Although these drinks were not energy ones, advertising applied to their toning effect, improving well-being, etc. Marketer Dietrich Mateshnitz realized that to stand up in line with veterans, using standard tactics of promotion and similar advertising is literally impossible. Then he suggested the following plan; he reduced the size of cans and used the form of "battery" and the last but not the least solution he promoted was to double the price. Thus, Red Bull advertising campaign was relatively cheap. He also used special places at the shops to keep their drinks. This tradition exists today since all energy drinks have their own place at every shop. The only costly proposal of Mateshnitz was the free distribution of Red Bull drinks at the universities. By the way, it is still exercised by the companies that like to invest in various students’ events. The fact that students preferred to mix energy with alcohol, getting a cocktail Vodka Red Bull, wasn’t highlighted. The result of this marketing idea was the completely independent positioning of the energy drink, the creation of its own branch, different from other drinks. How successful it was, you can judge with the number of energy drinks sold. 2) Swedish company IKEA started promoting their product on the USA market, built shopping centers, delivered products etc. People looked at their furniture without buying it. Marketers were in a panic until one of them noticed that the furniture of other manufacturers in the USA is much larger in size. It turned out that the houses of Americans are much larger than Swedish houses and apartments. Since then, in the USA, IKEA furniture has been manufacturing according to other standards. 3) The first truly provocative advertisement, now called a teaser, belongs to Camel. How else could the tobacco company surprise smoking America? It seemed that there is nothing they can do beat their rivals. However, once in the USA strange sign "Camels" appeared on the advertisement boards. After some time, they were replaced by no less intriguing ads "Camels is coming". And the day before the appearance of cigarettes on the market, ads again changed, finally inflating the human curiosity. Now the sign was: "Tomorrow there will be more camels in the city than in both Africa and Asia!" And the day the sales of Camel cigarettes began, the last announcement removed by "Cigarette" Camel "already in your city!" Americans laughed at such a finale of intrigue and tried a new interesting brand of cigarettes. 4) How to increase sales significantly? Easily! So did marketers Alka-Seltzer, deliberately introducing into advertisement a story about a person that drinks not one but two tablets to get rid of a hangover. It happened in 1960, since that day in the advertisement of chewing gum or drugs, they take a double dose. 5) Pepsi managed to survive the severe period of the great American depression due to two brilliant ideas. The first idea was that they competed on prices, selling drinks in a container twice as large as Coca-Cola, but the cost of one bottle was the same for both companies. The second idea was realized in an easy, but very well remembered musical accompaniment of the advertising campaign. The lyrics of the song "This drink is for you!" has been stick to the memory of Americans for three decades. Pepsi still sells a large amount of its beverage at a price similar to Coca-Cola. The volume of a can of Coca-Cola is 0.5 liters, and Pepsi is 0.66 liters. 6) Absolut Vodka, which was promoted to the market in 1879 as "Absolutely pure vodka", will soon be celebrated 150 years since the days of the foundation. The opportunity for such pathetic PR was the newest way to rectify an alcoholic beverage. Given the widespread low quality of handicraft produced alcohol, Vodka Absolute instantly became popular and remained propagated even today. 7) In the early nineties in the former Soviet Union, the products of all Western companies were an unthinkable innovation with colorful covers and bright tapes. Sinkers bar appeared on the market and caused sock during the reconstruction period. This bar is promised to replace the whole dinner. However, former Soviet society got used to their own meal and it was hard to beat this market. So, the company focused on the younger generation and succeed. 8) “We think about you!” This slogan provided Tefal with an indisputable reputation at the market. Teflon coated pans were initially positioned as a relatively cheap product because experts in all the commercials ads emphasized that we can fry in their frying pans without oil. However, people didn’t want to believe in this myth and continue frying with oil but using Tefal frying pans since they were comfortable in use. So, Tefal quickly shifted the strategy from frying without oil to the most comfortable frying pans in the world. 9) Caramel rapidly melts in your hands, especially when it comes to children's hands. Moms who were forced to wash children's clothes were the target audience for the world's first caramel on a stick called Chupa-Chups. You might not know but the design of the Chupa-Chups logo was developed by the great Salvador Dali, and the idea of ​​inserting a stick (then it was a wooden one) in caramel belongs to Enrique Bernat. This ball on the stick continues to please children with its taste even today. 10) The design of a modern cigarette pack in most cases includes a flip top. This "hood" was invented by Marlboro marketers. As the result, it became difficult to take the cigarette without taking the whole pack from the pocket. This was the main goal of developers of the new design since they want to see which brand is smoked the most because with a previous design it was impossible. Flip-top quickly spread to other cigarette manufacturers, significantly having increased sales of the most popular brands. See More Related Articles   Top 18 Instagram Marketing Tips To Grow Your Brand in 2018 Powerful Twitter Marketing Strategy You Can Implement in 2018 Top 9 Linkedin Marketing Tips for Business to be in 2018 Top 15 Facebook Marketing Strategy and Tips You Need To Known A Practical Guide: How to Make Money from Social Media in 2018 YouTube Ideas That You Can Use For Brand Building 6 Ways to Get More Instagram Followers and Grow Your Brand   Author Bio   The author’s name is Melisa Marzett and she did her best so you could get acquainted with the most peculiar advertisement tricks for the last hundred years. If you want to enjoy other paper of her, she is working on http://bigpaperwriter.com as a freelance writer. Visit her blog or order the paper with a very good discount. As far as you might have understood, she is really good Read the full article

[expertdigitalmarketingthing-blog]

Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business

Digital Marketing includes all the marketing efforts that use the internet. Most businesses leverage digital channels such as social media, search engines, website and email to connect with current and prospective customers. With the ease at which people access the internet, every day the number of people who go online is still increasing at an exceedingly rapid rate. This means that offline marketing isn’t as effective as it used to be in the past. Marketing has always been revolved around connecting with your audience in the right place and at the right time. Today the right place to meet them is on the internet where they spend most of their time engaging. Digital marketing is really the most effective way a business can attract, engage and delight customers online. A business owner can create a series of SEO Optimized blog posts that provide content in the specific niche he/she operates, the business owner can promote the blogs and products/services through social media and send out email campaigns to its customers. Below I listed 5 different Digital Marketing Strategies that will work as a Backbone for your Business:

#1 Out of Top 5 Digital Marketing Strategy - Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your website to rank at the top of search engine results, thereby increasing the number of traffic your website or blog receives. Some of the channels you can optimize are: Blogs Websites/E-commerce Store Infographics Online Brochures Content Marketing is the creation and promotion of content assets that are SEO optimized for the sole purpose of generating traffic growth, brand awareness, customers and lead generation.

Image Source: lyfemarketing Content marketing is a necessity and reality for today’s business owners. Over 60% of businesses have no information listed online. Content marketing can result in conversion rates that are 6 times higher as compared to non-users. As we know content marketing is an SEO marketing technique for creating and distributing quality relevant, valuable and consistent SEO optimized content to acquire a defined audience with the objective of driving sales. Contents being shared by businesses are meant to build credibility and trust while strengthening brand recognition. To launch An SEO content marketing strategy for your business, you might want to do the following; Understand your audiences: don’t waste your time producing SEO content that is irrelevant and uninteresting to your target niche. Conduct in-depth research on your niche to make sure you understand their needs, buying habits and interests. Make your content easy to find: Whether your goal is to attract new customers, increase brand awareness or increase sales, the best way to accomplish this is by providing content your audience can use to improve their lives. Promote your content: If you have a large email list and a following of readers, then you wouldn’t need to worry.

#2 Out of Top 5 Digital Marketing Strategy - Email Marketing

Businesses use email marketing as a way to communicate with their audience. Email is mostly used to promote discounts, contents and direct people toward your website.

Image Source: digitalseed Email marketing is relatively easy, quick to get started and inexpensive. When it is done properly, it can generate quite a bit of profit. What you want to achieve is to build a list of clients, prospects, customers and subscribers who want to hear from you. You can then market to them regularly by email to remain a priority and generate more sales. Some types of emails you can send in an email marketing are: Customer welcome emails Blog subscription newsletters Follow-up emails to website users who bought something

#3 Out of Top 5 Digital Marketing Strategy - Social Media Marketing

This is the process of promoting your brand and content on social media channels in other to increase traffic, brand awareness and generate leads for your business.

Image Source: digitalvidya Virtually almost everyone on the internet is a member of at least one of the top social media sites and this makes social media the best platform to spread the word fast and cheap. Social media has the ability to reach all ages and demographics in a cost-effective manner. Also, social media users are active and engaging. Social media aside from its marketing potential is also a good platform for customer service. Social media provides you with a platform to showcase a lot of your business information like text, pictures, podcast, and videos. If you are new to social media, you will probably need to take a course online for a very small fee. Some of the channels you can use for social media marketing include: Instagram Twitter Snapchat Facebook LinkedIn Pinterest Read more about Social Media Marketing Tips.

#4 Out of Top 5 Digital Marketing Strategy - AI Chatbot

  Image Source: markgrowth AI is really transforming the way businesses interact with its customers and clients. In a recent study, 15% of respondents said that they have used a Chabot to interact with a business in the past 1 year. Below are ways in which you can integrate bots into your digital marketing strategy: Qualify Leads: You can set up a bot to find where the customer is in the sales funnel. Bots can ask questions, answer questions and pass a client to a sales rep whenever appropriate. Interact with website visitors: Bots are the easiest way to chat with customers. They can be programmed to answer questions and then pass the customer to a real person for further information. Personalize the experience: Bots can be programmed to take in information from customers so that they can be personalized for a better user experience. AI Chatbot can really help your business by improving your marketing, customer service, and customer experience. Chatbot marketing may seem new to you, but it is rapidly gaining lots of popularity. According to eMarketer survey, about 1.4 billion people used messaging apps in 2016, and more than 25% of the world’s population will be using chatbots by 2019.

#5 Out of Top 5 Digital Marketing Strategy - Video Marketing

One of the most super powerful channel to promote and market your business online video. It is not difficult to see why video is so popular these days – for one thing, it is an easy-to-digest format.

Image Source: bitamarketing From Social Networks to YouTube, the video is taking over. The world reportedly watches 1 billion hours of YouTube social video per day. Below are reasons why you need to incorporate video into your digital marketing strategy: Videos are educating and informing – 96% of marketers say that videos help customers understand products. SEO – over 80% of the total traffic will consist of video by 2021 Staying competitive – 80% of business use video for marketing Boost Conversion – 90% of consumers say a video helps them make a purchasing decision For more information, you can read here: YouTube Ideas That You Can Use For Brand Building

Conclusion

Before you start incorporating these marketing strategies into your business, make sure that you have specific goals and a written plan. These techniques can help you achieve your goals and succeed in the digital space. Make sure that you keep things simple at first and start by trying out just 1 or 2 from the 5 Digital Marketing Strategies, and increase them as you get results. The most important thing is action, get into action and execute.

See More Related Articles

  Top 18 Instagram Marketing Tips To Grow Your Brand in 2018 Powerful Twitter Marketing Strategy You Can Implement in 2018 Top 9 Linkedin Marketing Tips for Business to be in 2018 Top 15 Facebook Marketing Strategy and Tips You Need To Known A Practical Guide: How to Make Money from Social Media in 2018 YouTube Ideas That You Can Use For Brand Building 6 Ways to Get More Instagram Followers and Grow Your Brand Author Bio: Aella Johns is an SEO Professional working with Ranking By SEO, a company which provides excellent SEO Services. She has written articles on many topics related to SEO, link-building, social media marketing, and many more. Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity: Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business. Effective Social Media Presence The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand. Development of Conversion Rates: One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them: Low Budget: Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base. Limited Medium for Marketing: Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience. Acquiring and Retaining Customers Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business: Generate Creative Content: Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign. Augmented Lead Generation: Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads: E-books: E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing. Webinars: Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated. Call-to-Action: Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity: Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business. Effective Social Media Presence The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand. Development of Conversion Rates: One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them: Low Budget: Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base. Limited Medium for Marketing: Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience. Acquiring and Retaining Customers Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business: Generate Creative Content: Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign. Augmented Lead Generation: Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads: E-books: E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing. Webinars: Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated. Call-to-Action: Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business: Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business:

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business

Digital Marketing includes all the marketing efforts that use the internet. Most businesses leverage digital channels such as social media, search engines, website and email to connect with current and prospective customers. With the ease at which people access the internet, every day the number of people who go online is still increasing at an exceedingly rapid rate. This means that offline marketing isn’t as effective as it used to be in the past. Marketing has always been revolved around connecting with your audience in the right place and at the right time. Today the right place to meet them is on the internet where they spend most of their time engaging. Digital marketing is really the most effective way a business can attract, engage and delight customers online. A business owner can create a series of SEO Optimized blog posts that provide content in the specific niche he/she operates, the business owner can promote the blogs and products/services through social media and send out email campaigns to its customers. Below I listed 5 different Digital Marketing Strategies that will work as a Backbone for your Business: #1 Out of Top 5 Digital Marketing Strategy - Search Engine Optimization (SEO) Search Engine Optimization is the process of optimizing your website to rank at the top of search engine results, thereby increasing the number of traffic your website or blog receives. Some of the channels you can optimize are: Blogs Websites/E-commerce Store Infographics Online Brochures Content Marketing is the creation and promotion of content assets that are SEO optimized for the sole purpose of generating traffic growth, brand awareness, customers and lead generation.

Image Source: lyfemarketing Content marketing is a necessity and reality for today’s business owners. Over 60% of businesses have no information listed online. Content marketing can result in conversion rates that are 6 times higher as compared to non-users. As we know content marketing is an SEO marketing technique for creating and distributing quality relevant, valuable and consistent SEO optimized content to acquire a defined audience with the objective of driving sales. Contents being shared by businesses are meant to build credibility and trust while strengthening brand recognition. To launch An SEO content marketing strategy for your business, you might want to do the following; Understand your audiences: don’t waste your time producing SEO content that is irrelevant and uninteresting to your target niche. Conduct in-depth research on your niche to make sure you understand their needs, buying habits and interests. Make your content easy to find: Whether your goal is to attract new customers, increase brand awareness or increase sales, the best way to accomplish this is by providing content your audience can use to improve their lives. Promote your content: If you have a large email list and a following of readers, then you wouldn’t need to worry. #2 Out of Top 5 Digital Marketing Strategy - Email Marketing Businesses use email marketing as a way to communicate with their audience. Email is mostly used to promote discounts, contents and direct people toward your website.

Image Source: digitalseed Email marketing is relatively easy, quick to get started and inexpensive. When it is done properly, it can generate quite a bit of profit. What you want to achieve is to build a list of clients, prospects, customers and subscribers who want to hear from you. You can then market to them regularly by email to remain a priority and generate more sales. Some types of emails you can send in an email marketing are: Customer welcome emails Blog subscription newsletters Follow-up emails to website users who bought something #3 Out of Top 5 Digital Marketing Strategy - Social Media Marketing This is the process of promoting your brand and content on social media channels in other to increase traffic, brand awareness and generate leads for your business.

Image Source: digitalvidya Virtually almost everyone on the internet is a member of at least one of the top social media sites and this makes social media the best platform to spread the word fast and cheap. Social media has the ability to reach all ages and demographics in a cost-effective manner. Also, social media users are active and engaging. Social media aside from its marketing potential is also a good platform for customer service. Social media provides you with a platform to showcase a lot of your business information like text, pictures, podcast, and videos. If you are new to social media, you will probably need to take a course online for a very small fee. Some of the channels you can use for social media marketing include: Instagram Twitter Snapchat Facebook LinkedIn Pinterest Read more about Social Media Marketing Tips. #4 Out of Top 5 Digital Marketing Strategy - AI Chatbot  

Image Source: markgrowth AI is really transforming the way businesses interact with its customers and clients. In a recent study, 15% of respondents said that they have used a Chabot to interact with a business in the past 1 year. Below are ways in which you can integrate bots into your digital marketing strategy: Qualify Leads: You can set up a bot to find where the customer is in the sales funnel. Bots can ask questions, answer questions and pass a client to a sales rep whenever appropriate. Interact with website visitors: Bots are the easiest way to chat with customers. They can be programmed to answer questions and then pass the customer to a real person for further information. Personalize the experience: Bots can be programmed to take in information from customers so that they can be personalized for a better user experience. AI Chatbot can really help your business by improving your marketing, customer service, and customer experience. Chatbot marketing may seem new to you, but it is rapidly gaining lots of popularity. According to eMarketer survey, about 1.4 billion people used messaging apps in 2016, and more than 25% of the world’s population will be using chatbots by 2019. #5 Out of Top 5 Digital Marketing Strategy - Video Marketing One of the most super powerful channel to promote and market your business online video. It is not difficult to see why video is so popular these days – for one thing, it is an easy-to-digest format.

Image Source: bitamarketing From Social Networks to YouTube, the video is taking over. The world reportedly watches 1 billion hours of YouTube social video per day. Below are reasons why you need to incorporate video into your digital marketing strategy: Videos are educating and informing – 96% of marketers say that videos help customers understand products. SEO – over 80% of the total traffic will consist of video by 2021 Staying competitive – 80% of business use video for marketing Boost Conversion – 90% of consumers say a video helps them make a purchasing decision For more information, you can read here: YouTube Ideas That You Can Use For Brand Building Conclusion Before you start incorporating these marketing strategies into your business, make sure that you have specific goals and a written plan. These techniques can help you achieve your goals and succeed in the digital space. Make sure that you keep things simple at first and start by trying out just 1 or 2 from the 5 Digital Marketing Strategies, and increase them as you get results. The most important thing is action, get into action and execute. See More Related Articles   Top 18 Instagram Marketing Tips To Grow Your Brand in 2018 Powerful Twitter Marketing Strategy You Can Implement in 2018 Top 9 Linkedin Marketing Tips for Business to be in 2018 Top 15 Facebook Marketing Strategy and Tips You Need To Known A Practical Guide: How to Make Money from Social Media in 2018 YouTube Ideas That You Can Use For Brand Building 6 Ways to Get More Instagram Followers and Grow Your Brand Author Bio: Aella Johns is an SEO Professional working with Ranking By SEO, a company which provides excellent SEO Services. She has written articles on many topics related to SEO, link-building, social media marketing, and many more. Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business:

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business:

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business:

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

How Digital Marketing Helps To Boost Your Business in 2019

How Digital Marketing Helps To Boost Your Business in 2019 - Marketing has come a long way since traditional advertising methods, so much so, that is has changed more in the past two years more than it has ever done in the previous fifty. As the world has gone digital, so has marketing.

When it comes to India, it has a vast network of 331 million internet users, and this figure is projected to increase up to 580 million by 2022. The growing prevalence of the digital medium among people has provided enterprises with an opportunity to directly engaging their consumers through digital marketing, and even startups can avail its benefits. Traditionally speaking, digital marketing is the employment of digital medium to market a company’s product or services. It is a powerful tool that can significantly improve a brand’s online presence and can help businesses meet their bottom line. Everything that a company builds for its online presence ultimately ends up promoting the brand’s visibility on the digital medium, be it in the form of blogs, social media posts, or newsletters. While there may be as many guides on the internet about how to start a blog, this guide will discuss how startups can utilize digital marketing, and how it can significantly boost their business:

Tips To How Digital Marketing Helps To Boost Your Business in 2019

Establishment of Brand Identity:

Brand identity comprises components that represent a brand, such as a logo, tagline, and font. They can make a brand stand apart from its competitors in the manner of style and the central idea that they communicate. While traditional marketing is one option to reach clients, it also requires hefty amounts of money which might not be feasible for startups. In that respect, online promotion and digital marketing help establish the brand’s identity in a budget-friendly and effective manner. Startups can use various online platforms to establish their brand identity which can aid them in spreading the word about their brand both across the general audience and targeted customers, thus allowing them to expand even further. In addition to this, the establishment of a brand identity also allows startups to generate confidence and goodwill about their brand. So, the more robust the brand identity, the more likely it is for the company to gain more business.

Effective Social Media Presence

The purpose of social media has evolved over a period of time and now it has become one of the most important audience-engagement elements for every organization. Be it big or small, companies repeatedly develop social media strategies to engage their audience with latest offers and announcements, or for other interesting content that may be relevant to the user. Not only does social media marketing provide startups with a plethora of engagement options, but it also gives them a cost-effective medium to get in touch with their target audience. In addition to this, digital marketing also serves to build customer loyalty and builds a positive market perception for the brand.

Development of Conversion Rates:

One of the most efficient ways in which digital marketing helps organizations to grow is through digital analytics strategies. Several growth tools such as Google Analytics, Cyfe, and Moz Pro can enable startups to evaluate the effectiveness of their digital marketing strategies. Not only do they give updates about different conversion goals, but they also help companies understand other parameters like site speed, bounce rate, and exit rate. Apart from helping startups in establishing a brand identity, digital marketing also aids them in solving certain challenges faced by them:

Low Budget:

Most new-age startups have to usually rely on outside funding to sustain in their initial years of operation. For this reason, they have very limited funds when it comes to investing in elaborate engagement models. In this respect, digital marketing offers a cheap and inexpensive way of spreading the word about the company to the targeted customer base.

Limited Medium for Marketing:

Traditional marketing mediums are generally quite expensive and are not specific. For instance, the ads that are played on TV or printed in national dailies are very expensive and are difficult for startups to invest in when they are in infancy. In addition to this, while these ads are seen by everyone, including the target customers, the effective return on investment is very limited. In this regard, digital marketing can be extremely specific and can be employed on targeted channels that are most likely to generate interest from target audience.

Acquiring and Retaining Customers

Another problem faced by startups is the acquisition and retention of customers. Most startups find it easy to acquire customers when they are relatively new as there is a lot of buzz in the market. However, after some time it becomes difficult to retain the same customers due to entry of new competitors in the market that could offer the same product/service at a cheaper price. Studies suggest that this is the point where most startups fail due to a lack of innovation in their services offered. However, no matter how innovative a certain product is, it also needs to be complemented with marketing strategies so that it stays relevant in the mind of consumers. In this regard, digital marketing is an effective tool for startups to keep themselves relevant in the industry. Now that we know how digital marketing can help boost startups, here are a few strategies that they can employ to grow and expand their business:

Generate Creative Content:

Startups can derive a great deal of benefit from investing in creating content that instantly engages their audience. Content that is fresh and unique not only has a strong impact on the target consumer base, but it also helps companies in establishing themselves as the authoritative voice in their domain. Creating content that is relevant to the consumers can have a great deal of impact on the overall brand identity as it also increases organic traffic and can improve search engine rankings. Audiences mostly look for content that creates and communicates value. So, following the 80/20 rule can prove as an effective method for managing and creating content. The 80/20 rule dictates that only 20% of a brand’s content should be focused on promotion strategies and giveaways, while 80% of it should communicate information that is relevant to the audience. Once the creative content has been generated, the next question comes about how to communicate it to the consumers. For this, startups can resort to multiple options to generate visibility. They can utilize sponsored posts, and can also make use of direct messaging to garner audience attention. Facebook Messenger is yet another way of ensuring that people read branded content. An average reader is more likely to follow a link they receive on Facebook messenger as opposed to following a link they found on their email. Content always plays a distinctive role in marketing a brand’s idea to consumers. From communicating a brand’s central message to engaging customers with relevant information, creative content can make a significant difference in a brand’s overall campaign.

Augmented Lead Generation:

Nowadays it is important for any startup to convert potential clients into leads for it to become successful. Leads can be generated through digital marketing strategies for which there are many methods. Some of the most prominent strategies include content marketing, email marketing, and social media marketing. Digital marketers also resort to various sources such as webinars, ebooks, and newsletters to convey the most important information to their target audience. Not only do these content buckets communicate relevant information to clients, but they also enhance the generation of organic leads:

E-books:

E-books are an amazing way to generate immense traffic using gated content. This strategy allows the company to put its content behind a form that includes details such as email, name, and address, thus allowing the company to capture information about the reader. Readers on the internet usually fill out such information about themselves in exchange for free content. Such information could later be used to define more targeted strategies that address the specific needs of a particular customer segment, and can also be used for email marketing.

Webinars:

Webinars allow startups to develop seamless interaction with their audience while also building loyalty and harmony. They also enable companies to broadcast their content without being restricted to a particular geographic location. For webinars to be effective, they need to be carefully managed and organized, since they directly impact the number of leads that would be potentially generated.

Call-to-Action:

Startups can also employ the use of a call-to-action button on the posts that they publish on social networking sites such as Facebook and LinkedIn to direct their readers directly to their website. Hence, it is important to generate interesting captions and subject lines to posts that instantly grab readers’ attention. With this goal in mind, startups can also target their posts in a manner that would appeal to a certain audience. This helps them in generating maximum revenue while also building good relations with prospective clients. Marketing a brand online is more than just using traditional advertising methods. When it comes to the online space, startups can get a lot more out of their marketing strategies with some simple inputs.

Author Bio:

 Radhika Chauhan is a Tech and Lifestyle blogger by profession. She has an expertise in writing blogs on Tech, Fashion and lifestyle niche. She has a knack to travel and explore new things and is an ardent observer of people.

See More Related Article

  Make Good Money from Digital Marketing: Try These 7 Methods in 2018   How to Generate Leads on Social Media For Your Business   Learn Scope of Digital Marketing with ETI   How To Get Followers on Facebook and Social Media in 2019   YouTube Marketing Strategy: 22 Actionable Tips That Really work in 2018   How to Get Followers on Instagram and Social Media in 2019   What will be the role of social media in Internet marketing in 2017?   Data and Content: To Keep the Digital Marketing in Progressive Motion   Powerful Twitter Marketing Strategy You Can Implement in 2018 Read the full article

[expertdigitalmarketingthing-blog]

Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business

Digital Marketing includes all the marketing efforts that use the internet. Most businesses leverage digital channels such as social media, search engines, website and email to connect with current and prospective customers. With the ease at which people access the internet, every day the number of people who go online is still increasing at an exceedingly rapid rate. This means that offline marketing isn’t as effective as it used to be in the past. Marketing has always been revolved around connecting with your audience in the right place and at the right time. Today the right place to meet them is on the internet where they spend most of their time engaging. Digital marketing is really the most effective way a business can attract, engage and delight customers online. A business owner can create a series of SEO Optimized blog posts that provide content in the specific niche he/she operates, the business owner can promote the blogs and products/services through social media and send out email campaigns to its customers. Below I listed 5 different Digital Marketing Strategies that will work as a Backbone for your Business: #1 Out of Top 5 Digital Marketing Strategy - Search Engine Optimization (SEO) Search Engine Optimization is the process of optimizing your website to rank at the top of search engine results, thereby increasing the number of traffic your website or blog receives. Some of the channels you can optimize are: Blogs Websites/E-commerce Store Infographics Online Brochures Content Marketing is the creation and promotion of content assets that are SEO optimized for the sole purpose of generating traffic growth, brand awareness, customers and lead generation.

Image Source: lyfemarketing Content marketing is a necessity and reality for today’s business owners. Over 60% of businesses have no information listed online. Content marketing can result in conversion rates that are 6 times higher as compared to non-users. As we know content marketing is an SEO marketing technique for creating and distributing quality relevant, valuable and consistent SEO optimized content to acquire a defined audience with the objective of driving sales. Contents being shared by businesses are meant to build credibility and trust while strengthening brand recognition. To launch An SEO content marketing strategy for your business, you might want to do the following; Understand your audiences: don’t waste your time producing SEO content that is irrelevant and uninteresting to your target niche. Conduct in-depth research on your niche to make sure you understand their needs, buying habits and interests. Make your content easy to find: Whether your goal is to attract new customers, increase brand awareness or increase sales, the best way to accomplish this is by providing content your audience can use to improve their lives. Promote your content: If you have a large email list and a following of readers, then you wouldn’t need to worry. #2 Out of Top 5 Digital Marketing Strategy - Email Marketing Businesses use email marketing as a way to communicate with their audience. Email is mostly used to promote discounts, contents and direct people toward your website.

Image Source: digitalseed Email marketing is relatively easy, quick to get started and inexpensive. When it is done properly, it can generate quite a bit of profit. What you want to achieve is to build a list of clients, prospects, customers and subscribers who want to hear from you. You can then market to them regularly by email to remain a priority and generate more sales. Some types of emails you can send in an email marketing are: Customer welcome emails Blog subscription newsletters Follow-up emails to website users who bought something #3 Out of Top 5 Digital Marketing Strategy - Social Media Marketing This is the process of promoting your brand and content on social media channels in other to increase traffic, brand awareness and generate leads for your business.

Image Source: digitalvidya Virtually almost everyone on the internet is a member of at least one of the top social media sites and this makes social media the best platform to spread the word fast and cheap. Social media has the ability to reach all ages and demographics in a cost-effective manner. Also, social media users are active and engaging. Social media aside from its marketing potential is also a good platform for customer service. Social media provides you with a platform to showcase a lot of your business information like text, pictures, podcast, and videos. If you are new to social media, you will probably need to take a course online for a very small fee. Some of the channels you can use for social media marketing include: Instagram Twitter Snapchat Facebook LinkedIn Pinterest Read more about Social Media Marketing Tips. #4 Out of Top 5 Digital Marketing Strategy - AI Chatbot  

Image Source: markgrowth AI is really transforming the way businesses interact with its customers and clients. In a recent study, 15% of respondents said that they have used a Chabot to interact with a business in the past 1 year. Below are ways in which you can integrate bots into your digital marketing strategy: Qualify Leads: You can set up a bot to find where the customer is in the sales funnel. Bots can ask questions, answer questions and pass a client to a sales rep whenever appropriate. Interact with website visitors: Bots are the easiest way to chat with customers. They can be programmed to answer questions and then pass the customer to a real person for further information. Personalize the experience: Bots can be programmed to take in information from customers so that they can be personalized for a better user experience. AI Chatbot can really help your business by improving your marketing, customer service, and customer experience. Chatbot marketing may seem new to you, but it is rapidly gaining lots of popularity. According to eMarketer survey, about 1.4 billion people used messaging apps in 2016, and more than 25% of the world’s population will be using chatbots by 2019. #5 Out of Top 5 Digital Marketing Strategy - Video Marketing One of the most super powerful channel to promote and market your business online video. It is not difficult to see why video is so popular these days – for one thing, it is an easy-to-digest format.

Image Source: bitamarketing From Social Networks to YouTube, the video is taking over. The world reportedly watches 1 billion hours of YouTube social video per day. Below are reasons why you need to incorporate video into your digital marketing strategy: Videos are educating and informing – 96% of marketers say that videos help customers understand products. SEO – over 80% of the total traffic will consist of video by 2021 Staying competitive – 80% of business use video for marketing Boost Conversion – 90% of consumers say a video helps them make a purchasing decision For more information, you can read here: YouTube Ideas That You Can Use For Brand Building Conclusion Before you start incorporating these marketing strategies into your business, make sure that you have specific goals and a written plan. These techniques can help you achieve your goals and succeed in the digital space. Make sure that you keep things simple at first and start by trying out just 1 or 2 from the 5 Digital Marketing Strategies, and increase them as you get results. The most important thing is action, get into action and execute. See More Related Articles   Top 18 Instagram Marketing Tips To Grow Your Brand in 2018 Powerful Twitter Marketing Strategy You Can Implement in 2018 Top 9 Linkedin Marketing Tips for Business to be in 2018 Top 15 Facebook Marketing Strategy and Tips You Need To Known A Practical Guide: How to Make Money from Social Media in 2018 YouTube Ideas That You Can Use For Brand Building 6 Ways to Get More Instagram Followers and Grow Your Brand Author Bio: Aella Johns is an SEO Professional working with Ranking By SEO, a company which provides excellent SEO Services. She has written articles on many topics related to SEO, link-building, social media marketing, and many more. Read the full article