#DigitalMarketingideas

[naishtikaavs]

WEDNESDAYwisdom

"Your website should be your calling card, or your business front door." — James Schramko

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[jahangir5566]

20 Best Marketing Ideas to Grow Your Small Business

1. Define Your Target Audience

Before you can start using digital marketing to grow your small business, you need to define your target audience.

A target audience is the specific segment of the market that you choose to make the focal point of your marketing efforts.

With a clearly defined audience, your business is able to craft more relevant content, messaging, and advertisements.

Without a target audience, your business will waste important resources attempting to market to people who are not interested in what you’re selling.

To define your target audience you need to:

Analyze the profile of your existing customers

Analyze the profile of your website visitors

Identify who can benefit from your product/service

Learn from the competition

Create primary and secondary targets

2. Adopt Mobile-First Website Design

A high-performing mobile site is essential to the success of your small business.

More than half of all web traffic now comes from mobile devices including almost 60% of all online searches.

Also, Google has clearly shown that it considers mobile-friendliness as a key part of ranking websites. Earlier this year the search engine switched to mobile-first indexing meaning that they now use the mobile version of all websites as the baseline when ranking websites.

Despite this, many businesses do not optimize their websites for mobile. This has created an opportunity for businesses that provide a mobile-friendly site to improve their search engine rankings while leaving a lasting impression on customers.

The most efficient way to make your website mobile-friendly is to use a responsive web design for your site.

This will enable all your web pages to automatically adapt to each user’s device so that your site looks great and loads quickly.

3. Establish Your Social Media Presence

Having a strong social media presence can help you grow your customer base quickly.

To be able to cut through the noise of all the brands vying for attention on social media, you need to know who your audience is so that you can design a profile and create content that is valuable to them.

It’s important to stay active and regularly engage with your audience to avoid people forgetting about you.

You’ll need to stay on top of trends and optimize your content to get as much exposure as possible.

There are plenty of tools to manage your social media accounts and you can also consider hiring a social media manager.

4. Get a Technical SEO Audit

There are many technical factors that impact search engine rankings.

A technical SEO audit is a process of analyzing these factors to determine the health of your website.

With a technical SEO audit, you can catch issues that may be negatively impacting your search engine rankings.

When conducting a technical SEO audit you should analyze the following:

Indexability

Site speed

Mobile-friendliness

Duplicate content

Broken links

Thin and low-value pages

There are plenty of tools online that you can use to run a quick technical audit of your site including SEMrush and SEOptimer.

5. Perform On-Going SEO Work

SEO is an ongoing process and requires consistent attention if you hope to rank high for important keywords and stay there.

Some of the ongoing SEO work your small business will need to perform includes:

Optimizing technical factors

Researching target keywords

Creating content for those keywords

Optimizing the on-page elements of your site to rank for those keywords

Gaining backlinks to increase page and domain authority

You can choose to hire in-house staff to perform these tasks or outsource the work to an SEO expert or agency.

6. Set up one or more Marketing Funnels

A marketing funnel is a process of breaking down the customer journey into different stages to be able to send each individual more relevant messages based on where they are in the decision-making process.

Businesses can define their own funnel stages but most usually use some variation of the following:

Awareness

Discovery

Consideration

Conversion

Setting up one or more funnels to get your audience to complete the desired action is a great way to make your business grow.

You want to start by defining the goal of each marketing campaign.

Is it to increase overall sales, sell more of a certain product, or generate more email leads?

Once you have determined your goals, you can focus on the specific audience you want to target in your funnel. You will then create unique content to target each different stage of the funnel.

For example, in a B2B sales funnel you may use an e-book during the awareness stage and a detailed case study during the consideration stage.

As people move through your funnel, you need to track the performance of your campaigns.

This will allow you to see what is working and what is not so you can make any necessary adjustments.

7. Create a Blog and Publish Helpful Content

Blogs are a great way to build a connection with your audience while bringing more traffic to your website.

By creating valuable content, you can also establish yourself as an authority in your industry.

To get started with your business blog you need to create a content marketing strategy. This will involve performing keyword research to find relevant ideas that your target audience is looking for in search engines.

Once you compile a list of keywords you can create topics for your blog posts and start producing content.

You’ll want to be sure to optimize your blogs for SEO by including the target keywords, and related keywords, as well as ensuring the piece is structured to maximize user engagement.

Look to create content for all stages of your marketing funnel so that you are able to provide value to all your readers.

8. Create Downloadable Resources

Creating free resources for your audience is a great way to provide value while strengthening the connection with your business.

The goal of providing downloadable resources is to have your audience exchange their email for the content.

This allows you to follow up with subscribers to provide them even more detail about your products or services.

There are different ways you can deliver your downloadable resources including:

A direct download link on your website

Automated email follow-ups containing a link to the resource or a downloadable attachment

A resource library page that is restricted and only available to subscribers

9. Grow an Email List

While it may be one of the oldest digital marketing strategies, email marketing remains one of the most cost-effective tactics while also providing the highest ROI potential.

Email marketing allows you to reach a relevant audience with highly personalized messages.

To take advantage of all the benefits of email marketing, you need to build your email list. For this, you will need to leverage your website to get users to provide you with their email addresses.

You can create landing pages in which you give away a valuable piece of content like an ebook or a checklist for free in exchange for emails.

Another effective way to gain subscribers is to add forms to your blog either on the sidebar or as an exit-intent popup.

10. Send a Newsletter

As your email list grows you want to continue to build relationships with subscribers by sending regular newsletters.

This will allow you to nurture new prospects, teaching them more about your business as well as connect with existing customers.

There are plenty of email marketing tools you can use to send newsletters to your audience.

These solutions allow you to schedule newsletters in advance and segment the recipients based on a wide range of criteria to ensure that you are sending highly-relevant messages

11.Create a Facebook Group for Your Business

Facebook groups are a great marketing tool for both attracting new customers and engaging with your previous buyers.

They serve as a place where those who are interested in your business come together to connect over their mutual love for your company.

You can use your Facebook groups to engage with your audience by answering their questions and giving them bonuses for being part of your community. This helps you increase brand awareness to be able to attract an even larger audience.

12. Develop an App for Android and iOS

Building your own mobile app can help your business expand its reach to attract a larger customer base.

Mobile apps are also highly engaging allowing you to build a better connection with your audience.

You can add unique functionality to your app by enabling customers to buy your products or it can simply be informational. Another effective marketing technique is to offer promotions to those who download and/or actively use your app.

13. Publish Web Stories

Web stories are a visually-rich form of content that can appear on Google and Google Discover on mobile devices. They will soon be available on desktop as well.

You create the stories on your own website and add the appropriate metadata to ensure they are eligible to appear on Google Search and Google Discover.

Web stories are a great way to generate awareness for your business as they appear right at the top of search results.

You want to make sure that your web story pages are mobile-friendly and that Google Search has indexed them.

14. Use Facebook Ads

It goes without saying that advertisements are one of the most common suggestions when learning how to make your business grow.

Advertising allows you to get your business right in front of people most interested in your products.

Facebook is a great platform for advertising as it has an incredible amount of data for each of its users.

This allows you to craft highly targeted campaigns that yield better results.

You want to start by experimenting with different ad formats. After your campaigns run for a while you should examine their performance to see which ads were the most effective.

You’ll also want to set up retargeting campaigns to reach out to your previous customers as well as people who interacted with your business but didn’t buy.

If you are inexperienced with advertising, you can outsource the work to experts. They will be able to determine the best strategy and create the ad copy and images needed to drive results.

15. Use Google and Bing Ads

Google and Bing are other useful advertising mediums as you are able to target a relevant audience at scale.

The mechanics of running ad campaigns on Google or Bing is slightly different than that of Facebook.

You’ll want to begin your campaigns by researching the related keywords your potential customers are searching for.

This will allow you to include these terms in your campaigns so that your ads appear in front of the right people.

Retargeting is also important with Google and Bings ads as it allows you to reconnect with those that have previously interacted with your business.

16. Host a Webinar

If you are looking for a more interactive way to engage with your audience while teaching them about your products or services, webinars are a solid choice.

Webinars provide great value and allow you to interact with hundreds of people anywhere in the world at the same time.

They also serve as an effective lead generation tool as individuals will need to register to gain access to the event.

You can expand the reach of your webinars even further by inviting guest contributors and leveraging their audiences.

17. Start a YouTube Channel

You can use the power of video to grow your small business by creating a Youtube channel.

This will allow you to upload demos of your products to highlight the benefits to users.

You can also create free educational content to provide value to your audience and drive them to your site to generate leads and sales.

18. Offer Free Courses

Offering free online courses is a great way to educate potential customers about your product and other related topics.

With a better understanding of how your products work and the benefits they provide, people will be more likely to buy from your business.

This will also enable customers to use your products more efficiently, leading to better customer satisfaction and a better reputation for your business.

19. Partner With Other Companies

Partnering with other companies can help you leverage their audience and brand awareness to grow your business.

You could host a joint event like a webinar, or create a joint piece of content for shared lead generation.

You can also actively promote each other’s businesses to your customer base and offer a discount for any customers you refer.

When forming strategic partnerships you’ll want to research to find companies that have an audience with similar interests but are not direct competitors.

20. Add Limited Time Offers and Sales

One of the most tried and true marketing ideas for small businesses is to run limited-time promotions.

Time-bound offers, and sales create a sense of urgency, increasing the likelihood that people complete a purchase.

You can promote your limited-time offers on your website, social media profiles, or through advertisements.

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[mahim6850]

What is social marketing and why is it important?

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Why is keywords important for SEO, SEM , SMM and WEBSITE?

Keywords mean a word that tell you about the subject and niche. When user types some words on search engine to find out something these words are known as keywords. Keywords play a very important role on the entire social media site GOOGLE, INSTAGRAM, FACEBOOK, YOUTUBE, TWITTER ETC. Keywords must use Title, Meta Keywords, Meta Description, Heading Tag, Bold Tag and Content. You must analyze the keywords for a particular website. Keywords is very helpful for ranking on social media site. If you use right keywords you will get potential audience. There are some important tools you can search right keywords related to your content.

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 Importance of Keywords

1.    Keywords help to user find right thing whatever they want by search engine.

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4.     Keywords define your content.

5.    Keywords helps in many factors like Ranking, Traffic, Potential Customer, More visitor etc.

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[manjulachatla]

Got a New Website? All You Need to Know About SEO is Here

Be it a business owners or solo bloggers, we all start our own websites with many aspirations of making it big. However, the reality of SEO can yield you instant success like any other marketing channel like YouTube or Instagram. SEO takes consistent effort and patience, with both in abundance you will have a great experience with your website. 

If you are new to SEO and have started a website of your own, you are in the right place. This article has everything you need to do SEO by yourself for your website. 

Let's cut to the chase and begin the article. 

Check these Basics Before you Start with SEO 

Have you done proper keyword research for your domain? 

Have you planned a site architecture for your Domain? 

Verify whether you have a design of Navigation based on the developers site architecture 

These are some of the basic questions that you should ask yourself before you go ahead and start with SEO for your new website. If you have not done any of the above-mentioned things, please go back and do it before you go about learning what SEO you need to do for your new website.

Understanding SEO for a New Website: 

Implement Technical SEO 

Technical SEO is a way of making google learn about your website through its spiders or crawlers. Make sure you follow the below-mentioned technical SEO checklist for your new website: 

Make sure your site is having an SSL certificate

Ensure that Robots.txt is not blocking Google spiders or crawlers from entering your website 

Setup Google Search Console and Google Analytics also Bing for your website 

Once you have created the initial set of pages, create an XML sitemap and submit it to Google and any other search engine that you are using 

Verify your website is optimized for AMP 

The reason why I spoke about technical SEO, in the beginning, is because once you take care of the above-mentioned basic technical SEO factors you will not have to deal with it again. 

 Create a Content Marketing Calendar

Once you start your website with your initial keyword research, you will have to create a calendar for at least a month. With this content calendar, you can plan what goes on to your website for the next 30 days or 60 days. Planning well ahead of what goes on your website can help you a lot of time. Follow the steps mentioned below while making a plan for any particular topic or category or the entire site. 

Make use of excel sheet and categorise all the types of pages or posts you have 

If you have multiple products or multiple categories, keep a dedicated sheet for it. 

With the help of your keyword research and topic research, assign keywords and topics that you want to work on and a date next to it. 

This sheet can help you have a clear idea of what kind of pages you have and what kind of pages you need to create in future. 

Utilise the Power of Internal Linking 

You might be knowing about the concept of internal linking. If you are a new website, internal linking can help you a lot in making your website and its pages discoverable for search engines and users as well. There are various ways of internally linking a page to another page on a website. 

When I say internal linking, I am talking about content links that link to other articles. Here’s how you can utilize the power of internal linking for your website: 

Every time you post a new article on your website, pass a minimum of three to four links to other pages that already exist on your website with relevant anchor text. 

Linking through anchor texts to other pages on websites helps users discover interesting articles on your website. 

After you publish a new page on your website, go to the related pages of the newly posted page and pass on an internal link to that page with relevant anchor text 

Have a dedicated section where you list the newly published post, this will help the page get discovered by google as soon as possible 

Build Relationship across Internet with Link Building

You launch your website and expect search engines to rank your website at the top of the search engine results page. How does it happen? Are good content and a website enough to rank at the top in a search engine like google? No, certainly not. Hence, we use something called Link Building. 

Many practices the method of buying links from other websites, however, it is considered to be black hat SEO and can land your website in trouble. You can actually genuinely link to the domains that relate to the topic you are discussing and similarly ask for a link from the website that is talking about your niche topic. When an already existing proven and trustworthy domain passes a link to your domain, this will send a signal to Search engines that your website is good for that particular topic or section or keyword. This is how you build your reputation across the internet. 

Interact and Build a Community around your Brand

Every time you write an article and end it, make sure you are asking for the feedback of the reader or the user of your products if you are selling any product. You can simplify this by asking them to share their feedback in the comment section or to share your article on social media if they liked it. This is one way of engaging with your community, the other way of engaging with your community is to honestly solve their problem. Yes, if any of your readers are having trouble with any solution you have given through your website or with your product, immediately address it and fix it with an apology. Trust me it works. A brand that cares for its potential customers has more chances of having more loyal customers. Make them feel valued. 

Final Words: 

Remember once again SEO is not an instant success giving job. It actually takes time and a lot of effort from you in the long run. Hence it is recommended that you keep motivating yourself and be consistent with your website by following the above-mentioned basic SEO methods for a new website. If you learned a thing or two with the help of this article, please let us know your thoughts in the comment section below. Also, do not forget to share this article, if you liked it.