#innovativecampaigns.

[phonemantra-blog]

Omni Hotels & Resorts is thrilled to welcome Michael Innocentin as its new Chief Marketing Officer (CMO). With a wealth of experience in the hospitality industry, Innocentin brings a fresh perspective and innovative ideas to drive Omni's marketing initiatives to new heights. Omni Hotels & Resorts Appoints A Visionary Leader in Marketing Innocentin's appointment as CMO signifies Omni's commitment to delivering exceptional guest experiences and elevating its brand presence. As the head of marketing, Innocentin will spearhead strategic planning and execution across various channels, including advertising, public relations, social media, website management, and digital campaigns. Experience and Expertise With over two decades of experience in the hospitality sector, Innocent has held significant leadership roles in renowned hotel brands. Before joining Omni, he served as Senior Vice President of Commercial Projects at Fairmont Hotels, where he demonstrated his prowess in marketing and digital strategies. Innovative Campaigns and Brand Development In his new role, Innocent aims to collaborate with the Omni team to develop innovative marketing campaigns that showcase the brand's unique offerings and resonate with guests. His focus will be on aligning marketing efforts with financial and branding objectives to drive exceptional results and revenue growth. Endorsements and Recognition Jeff Doane, Omni's Chief Commercial Officer, expressed excitement about Innocentin's appointment, highlighting his creativity, passion for innovation, and extensive experience in hospitality sales and marketing. Innocentin's achievements, including being recognized as one of Hospitality Sales & Marketing Association International's Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, further attest to his expertise and leadership in the industry. Education and Accolades Innocent holds a Master of Business Administration from the Schulich School of Business, York University, and a Bachelor of Science degree from The University of Toronto. His academic qualifications, combined with his professional achievements, position him as a strategic leader capable of driving Omni's marketing success. Continued Dedication to Excellence As the newly appointed CMO, Innocentin is committed to leveraging data-driven insights, creativity, and strategic partnerships to enhance Omni's marketing efforts and elevate the brand to new heights of success.

[youth-biz-ideas]

AI in Digital Marketing /*! elementor - v3.23.0 - 15-07-2024 */ .elementor-heading-titlepadding:0;margin:0;line-height:1.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>acolor:inherit;font-size:inherit;line-height:inherit.elementor-widget-heading .elementor-heading-title.elementor-size-smallfont-size:15px.elementor-widget-heading .elementor-heading-title.elementor-size-mediumfont-size:19px.elementor-widget-heading .elementor-heading-title.elementor-size-largefont-size:29px.elementor-widget-heading .elementor-heading-title.elementor-size-xlfont-size:39px.elementor-widget-heading .elementor-heading-title.elementor-size-xxlfont-size:59pxAI in Digital Marketing /*! elementor-pro - v3.23.0 - 15-07-2024 */ .elementor-widget-table-of-contents .elementor-toc__header-titlecolor:var(--header-color).elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expanddisplay:none.elementor-widget-table-of-contents .elementor-widget-containermin-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden.elementor-toc__headerdisplay:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae).elementor-toc__header-titlefont-size:18px;margin:0;color:var(--header-color);flex-grow:1.elementor-toc__toggle-buttoncursor:pointer;display:inline-flex.elementor-toc__toggle-button icolor:var(--toggle-button-color).elementor-toc__toggle-button svgheight:1em;width:1em;fill:var(--toggle-button-color).elementor-toc__spinner-containertext-align:center.elementor-toc__spinnerfont-size:2em.elementor-toc__spinner.e-font-icon-svgheight:1em;width:1em.elementor-toc__bodypadding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto.elementor-toc__body::-webkit-scrollbarwidth:7px.elementor-toc__body::-webkit-scrollbar-thumbbackground-color:#babfc5;border-radius:10px.elementor-toc__list-wrapperlist-style:none;padding:0.elementor-toc__list-itemmargin-bottom:.5em.elementor-toc__list-item.elementor-item-activefont-weight:700.elementor-toc__list-item .elementor-toc__list-wrappermargin-top:.5em;margin-inline-start:var(--nested-list-indent,1em).elementor-toc__list-item-texttransition-duration:var(--item-text-transition-duration).elementor-toc__list-item-text:hovercolor:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration).elementor-toc__list-item-text.elementor-item-activecolor:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration).elementor-toc__list-item-text-wrapperdisplay:flex;align-items:center.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper imargin-inline-end:8px;color:var(--marker-color).elementor-toc__list-item-text-wrapper svgmargin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em).elementor-toc__list-item-text-wrapper ifont-size:var(--marker-size,.5em).elementor-toc__list-item-text-wrapper:beforefont-size:var(--marker-size,1em).elementor-toc--content-ellipsis .elementor-toc__list-item-textwhite-space:nowrap;overflow:hidden;text-overflow:ellipsis.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapperdisplay:none.elementor-toc__heading-anchorposition:absolute.elementor-toc__body .elementor-toc__list-item-textcolor:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration).elementor-toc__body .elementor-toc__list-item-text:hovercolor:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration).elementor-toc__body .elementor-toc__list-item-text.elementor-item-activecolor:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)ol.elementor-toc__list-wrappercounter-reset:itemol.elementor-toc__list-wrapper .elementor-toc__list-itemcounter-increment:itemol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:beforecontent:counters(item,".") ". " Table of Contents /*! elementor - v3.23.0 - 15-07-2024 */ .elementor-widget-imagetext-align:center.elementor-widget-image adisplay:inline-block.elementor-widget-image a img[src$=".svg"]width:48px.elementor-widget-image imgvertical-align:middle;display:inline-block The Power of AI in Digital Marketing: 10 Powerful Techniques /*! elementor - v3.23.0 - 15-07-2024 */ .elementor-column .elementor-spacer-innerheight:var(--spacer-size).e-con--container-widget-width:100%.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacerwidth:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-containerheight:100%;width:100%.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacerheight:100%.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-innerheight:var(--container-widget-height,var(--spacer-size)).e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-emptyposition:relative;min-height:22px;min-width:22px.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-iconposition:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px Introduction:Digital Marketing has been transformed by Artificial Intelligence (AI). Businesses today leverage artificial intelligence to enhance their marketing strategies and drive better results.In this critical technology.Understanding AI in Digital Marketing:  1-1. What is Artificial Intelligence?AI in Digital Marketing refers to the simulation of human intelligence by machines programmed to think and learn like humans. Data analysis, speech recognition, problem-solving, and decision-making are some of the tasks that intelligent systems can perform.1-2. The Role of AI in Digital Marketing:It plays a crucial role in AI in Digital Marketing by enabling businesses to analyze vast amounts of data, automate tasks, personalize customer experiences, and improve overall marketing effectiveness.It helps marketers gain valuable insights, make data-driven decisions, and optimize their marketing campaigns for better results.Benefits of AI in Digital Marketing: 2-1. Enhanced Customer Experience:AI-powered Digital Marketing technologies enable businesses to provide personalized and tailored customer experiences. AI algorithms analyze customer data and behavior patterns to provide targeted content, product recommendations, and customized offers, enhancing the customer experience.2-2. Improved Targeting and Personalization:By analyzing large datasets, AI algorithms can identify customer segments, preferences, and purchasing patterns. Marketers can use this information to create highly targeted and personalized marketing campaigns that resonate with their target audience, leading to higher conversion rates and ROI. 2-3. Efficient Data Analysis:AI can process vast amounts of data in real-time, enabling marketers to extract valuable insights and trends. By automating data analysis, AI algorithms can identify patterns, predict customer behavior, and optimize marketing strategies for better performance.2-4. Streamlined Advertising Campaigns:AI-powered advertising platforms, such as programmatic advertising, enable marketers to automate ad-buying and optimize campaign performance.AI algorithms can analyze user data and behavior to deliver ads to the right audience at the right time, maximizing ad spend efficiency and driving better results. Challenges and Trade-offs3-1. Privacy Concerns:The use of AI in digital marketing raises concerns regarding data privacy and security. As AI algorithms collect and analyze vast amounts of customer data, businesses must ensure compliance with privacy regulations and implement robust security measures to protect customer information.3-2. Ethical Considerations:AI algorithms make decisions based on patterns and predictions, which may raise ethical concerns. Marketers must be mindful of potential biases and unintended consequences when implementing AI in their marketing strategies. It is essential to ensure transparency, fairness, and accountability in AI-driven marketing practices.3-3. Dependency on Data Quality:AI algorithms heavily rely on high-quality data to deliver accurate insights and predictions. Marketers must invest in data collection, cleansing, and validation processes to ensure the reliability and accuracy of the data used by AI systems.3-4. The Need for Skilled Professionals:While AI automates many marketing tasks, it still requires skilled professionals to design, implement, and monitor AI-driven marketing strategies. Marketers need to deeply understand AI technologies and constantly update their skills to leverage AI effectively.Implementing AI in Digital Marketing4.1 Identifying Goals and ObjectivesBefore diving into AI in digital marketing, it’s crucial to establish clear goals and objectives. Think of this as setting your destination before starting a journey. Are you aiming to enhance customer engagement? You can boost conversion rates or streamline your advertising efforts. Having specific, measurable goals will guide your AI strategy, ensuring every step you take aligns with your overarching business objectives. For instance, if your goal is to improve customer engagement, you might focus on AI tools like chatbots and personalized content recommendations.4.2 Selecting the Right AI ToolsTo choose the right AI tools for digital marketing, you should first understand your specific needs. Evaluate features of different tools, such as data analysis, content creation, or customer segmentation. Consider integration with existing systems for smooth workflows. Choose tools that can grow with your business, adapt to new trends, and be user-friendly. Look for intuitive designs and good customer support. Finally, balance the tool’s capabilities with your budget to ensure a good return on investment. Remember, the most expensive model may only sometimes be the best fit for your needs.4.3 Data Collection and AnalysisData is the fuel that powers AI. To leverage AI in digital marketing effectively, you need high-quality, relevant data. This involves collecting data from various sources like customer interactions, social media, website analytics, and sales records. Once collected, this data must be cleaned and organized to ensure its accuracy and reliability. Think of data as raw ingredients in a recipe; without fresh, quality ingredients, the result won’t be satisfactory. AI algorithms can then analyze this data to uncover patterns, predict trends, and provide actionable insights, helping you make informed marketing decisions.4.4 Integration with Existing SystemsIntegrating AI with your existing marketing systems can be likened to adding a turbocharger to a car. It should enhance performance without causing disruptions. Start by evaluating your current technology stack to ensure compatibility with AI tools. Seamless integration means AI can work alongside your CRM, CMS, and other marketing platforms, enabling a smooth flow of data and automation. This step is vital for maximizing efficiency and ensuring that AI-driven insights and automation are effectively implemented across all marketing channels.The Future of AI in Digital MarketingThe future of AI in digital marketing holds exciting possibilities that promise to reshape the landscape of customer engagement and brand interactions. Let’s delve deeper into the key areas where AI is expected to make significant strides:5.1 Advancements in Machine LearningAs AI continues to evolve, so does its ability to interpret and analyze complex data sets. Machine learning algorithms are becoming more sophisticated, enabling marketers to glean more profound insights into consumer behavior and preferences. This empowers businesses to tailor their marketing strategies with unprecedented precision, ensuring that every interaction with customers is meaningful and impactful.5.2 Hyper-PersonalizationGone are the days of one-size-fits-all marketing messages. With AI-driven hyper-personalization, brands can deliver content and offers that resonate on an individual level. By leveraging data points such as browsing history, purchase behavior, and demographic information, marketers can create highly targeted campaigns that speak directly to the unique needs and interests of each customer.5.3 Voice and Visual SearchWith the rise of voice assistants and visual search technologies, AI is poised to revolutionize how consumers discover and interact with brands online. Voice search optimization and visual recognition algorithms enable businesses to optimize their content for these emerging channels, ensuring maximum visibility and engagement in an increasingly voice-driven and visually oriented digital landscape.5.4 Automation of Routine TasksAI-powered automation tools are streamlining repetitive tasks such as email marketing, social media management, and campaign optimization. By automating these routine processes, marketers can free up time to focus on more strategic initiatives, driving innovation and creativity in their digital marketing efforts.AI-powered Tools in Digital Marketing:AI in Digital Marketing is transforming how businesses connect with their audience, making interactions more personal and efficient. Let’s break down the critical AI-powered tools that are revolutionizing the industry:6.1 Chatbots:Imagine having a tireless assistant who never sleeps. That’s what chatbots are for your digital marketing. They can handle customer queries 24/7, provide instant responses, and even guide users through their purchase journey. By simulating human conversation, chatbots improve customer satisfaction and free up your team to focus on more complex tasks.6.2 Predictive Analytics:Have you ever wished you had a crystal ball to foresee customer behavior? Predictive analytics is close. By analyzing historical data, AI can predict future trends, helping marketers anticipate customer needs and tailor their strategies accordingly. It’s like having a roadmap to your customers’ future desires, allowing for more effective and targeted marketing campaigns.6.3 Content Creation:Creating engaging content can be time-consuming, but AI tools are here to help. These tools can generate articles, social media posts, and even video scripts based on your specifications. They use natural language processing to ensure the content is relevant and engaging. Think of it as having a creative partner who always has ideas.6.4 Voice Search Optimization:With the rise of smart speakers and voice assistants, optimizing for voice search is crucial. AI can help by analyzing voice search trends and keywords, ensuring your content is easily discoverable when users speak rather than type. It’s like tuning your marketing strategy to the frequency of your audience’s voices, making your brand more accessible in the age of Alexa and Siri.6.5 Social Media Management:Managing social media effectively requires constant monitoring and engagement. AI tools can schedule posts, analyze performance metrics, and even automate responses to common queries. They act like a social media manager who works around the clock, ensuring your brand remains active and responsive on all platforms.AI and SEO:In the realm of digital marketing, the integration of AI with SEO strategies has become indispensable for businesses aiming to thrive in the competitive online landscape. Here’s a detailed breakdown of how AI is influencing various aspects of SEO:7.1 Keyword Research and Optimization:AI-powered tools analyze vast datasets to identify relevant keywords based on search trends, user intent, and competitor analysis. These tools not only identify high-potential keywords but also suggest optimal keyword placement and density, ensuring content aligns with user queries effectively.7.2 Content Optimization:AI algorithms assist in content optimization by analyzing user engagement metrics, search trends, and competitor strategies. By leveraging AI, marketers can refine their content strategies, enhance readability, and ensure content relevance to target audiences, thereby improving search engine rankings and organic traffic.7.3 Voice Search and Featured Snippets:With the rise of voice search, AI-driven algorithms play a crucial role in optimizing content for natural language queries. By analyzing conversational patterns and user intent, AI helps secure featured snippets, increasing visibility in search results and driving organic traffic.7.4 Rank Tracking and Analysis:AI facilitates real-time rank tracking and comprehensive analysis of SEO performance metrics. These AI-driven insights enable marketers to identify emerging trends, track competitors’ strategies, and make data-driven decisions to adapt their SEO tactics effectively.7.5 User Experience Optimization:AI plays a vital role in improving user experience on websites. AI algorithms can analyze user behavior, identify pain points, and suggest improvements to website navigation, page load speed, mobile responsiveness, and overall user interface. This results in better user engagement and increased conversion rates.Conclusion:In the fast-changing world of digital marketing, the interplay between AI and SEO is transforming how businesses engage with their audience. Leveraging AI-driven technologies, marketers can seize unprecedented opportunities to optimize their online presence, improve user experiences, and foster sustainable growth.AI empowers marketers to delve deep into data analytics, revealing valuable insights into consumer behavior, preferences, and trends. Equipped with this knowledge, businesses can tailor their marketing strategies precisely, delivering personalized content and experiences that resonate with their target audience.Furthermore, AI-powered tools streamline and automate various aspects of SEO, including keyword research, content optimization, rank tracking, and analysis. By harnessing AI solutions, marketers can navigate the complexities of search engine algorithms with agility and finesse, ensuring maximum visibility and engagement across digital channels.As AI continues to advance, it offers limitless opportunities for innovation and growth in digital marketing. Embracing AI-driven strategies allows businesses to stay ahead of the curve, adapt to evolving market dynamics, and gain a competitive edge in the digital landscape.FAQs:Q1: How does AI impact digital marketing strategies?AI revolutionizes digital marketing strategies by enabling personalized experiences, efficient data analysis, streamlined advertising campaigns, and improved targeting. It helps marketers make data-driven decisions and optimize their marketing efforts for better results.Q2: What are the potential challenges of implementing AI in digital marketing?Implementing AI in digital marketing comes with challenges, such as privacy concerns, ethical considerations, dependency on data quality, and the need for skilled professionals. Businesses must address these challenges to ensure responsible and effective AI implementation.Q3: Can AI replace human marketers in the future?Although AI automates many marketing tasks, it cannot replace human marketers entirely. AI complements human expertise by automating routine tasks and providing valuable insights. Human marketers bring creativity, strategic thinking, and emotional intelligence that AI cannot replicate.Q4: What are some popular AI tools used in digital marketing?Some popular AI tools in digital marketing include chatbots for customer engagement, predictive analytics for data-driven insights, image recognition for visual search optimization, and natural language processing for voice assistants and sentiment analysis.Q5: How can businesses prepare for the future of AI in digital marketing?To prepare for the future of AI in digital marketing, businesses should stay updated on AI advancements, invest in AI training for their marketing teams, foster a culture of innovation and adaptability, and continuously evaluate and optimize their AI strategies based on data and results. Collapse Video related to this post.[rank_math_rich_snippet id="s-d5a4e820-bea5-4380-b897-9f2a2ac8bfe5"] YouTube Channel YouTube Channel Please feel free to check out our YouTube channel to watch more videos. Youth Biz Ideas July 12, 2024 App Development Game Developer Jobs Youth Biz Ideas July 9, 2024 App Development App Development Jobs Youth Biz Ideas June 19, 2024 Freelancing Marketing Freelance Copywriter Youth Biz Ideas June 19, 2024 Freelancing Marketing Content Writer Jobs Youth Biz Ideas June 19, 2024 Freelancing Marketing Social Media Manager Jobs Youth Biz Ideas June 19, 2024 Freelancing Marketing Freelance Digital Marketing Jobs #DigitalMarketing https://youthbizideas.com/ai-in-digital-marketing/?feed_id=1294&_unique_id=66a5ef5c9b9fd

[adoclock]

Unveiling the World of Model Photography and Videography: Busting Myths and Beyond

Model photography and videography have long been mystified, often surrounded by misconceptions and myths. In this blog, we aim to demystify the realm of capturing models in their most captivating essence. We'll also shed light on Adoclock Media Private Limited, one of the upcoming and best advertising agencies in India, making waves in the industry.

Busting Myths on Model Photography and Videography:

Myth: Models Must Be Perfect

Reality: Every individual is unique, and imperfections can add character to a photograph or video. The authenticity of the model often shines through in the subtleties.

Myth: Expensive Equipment Guarantees Quality

Reality: While quality equipment is essential, it's the skill of the photographer or videographer that truly brings out the best in a model. Creativity and expertise often trump the price tag of the gear.

Myth: Only Professional Models Look Good

Reality: Anyone can look stunning in front of the camera with the right guidance and direction. Professionalism is cultivated through the collaboration between the model and the creative team.

Myth: Photoshop Fixes Everything

Reality: While post-production editing is a valuable tool, it's important to capture the essence of the model authentically. Over-editing can sometimes detract from the genuine beauty of the subject.

The Adoclock Media Difference:

Adoclock Media Private Limited is a rising star in the Indian advertising landscape, offering a 360-degree solution for brands aiming to stand out. Here's what sets them apart:

Comprehensive Branding Services:

Adoclock Media goes beyond the conventional, offering advanced branding solutions that include logo design, employee branding, signage, and environmental design, creating a holistic brand experience.

Innovative Social Media Management:

With tailored packages for both basic and premium social media management, Adoclock Media ensures your brand stays relevant in the ever-evolving digital landscape.

Strategic Advertising Campaigns:

The agency boasts a team of experts in research, strategy, and brand planning, ensuring that every advertising campaign is meticulously crafted for maximum impact.

Immersive Brand Experiences:

Adoclock Media goes above and beyond with experimental events and brand partnerships, creating memorable and immersive brand experiences for your audience.

Advanced Website Design:

Whether you need a basic WordPress site or a fully customized Shopify experience, Adoclock Media's advanced website design services cater to diverse brand needs.

Looking Ahead: The Future of Model Photography, Videography, and Advertising in India

As technology evolves, so does the landscape of model photography and videography. Expect to see:

Augmented Reality (AR) in Advertising: Brands will increasingly leverage AR to provide interactive and engaging experiences for their audience.

Diversity and Inclusivity: The industry is embracing diversity, with a growing demand for models of all shapes, sizes, and backgrounds.

Storytelling Through Visuals: Advertisers are focusing on telling compelling stories through visuals, connecting emotionally with their audience.

In conclusion, model photography and videography are dynamic, creative fields where myths can be dispelled, and authenticity shines. Adoclock Media Private Limited is leading the charge in redefining advertising in India, offering innovative solutions for brands ready to make a mark.

For inquiries or to embark on a transformative journey with Adoclock Media, reach out to us @

[digitalagancy]

Revolutionizing Business Growth: Digital Marketing in Sirsa

Explore the dynamic world of digital marketing in Sirsa and discover the transformative strategies that businesses are employing to reach new heights. Uncover the latest trends, innovative campaigns, and success stories that showcase how digital marketing is reshaping the business landscape in Sirsa. Whether you're a local entrepreneur or a marketing enthusiast, dive into the realm of online advertising, social media engagement, and SEO practices that are propelling Sirsa businesses into the digital age. Stay ahead of the curve and harness the power of digital marketing for unprecedented success in Sirsa's vibrant marketplace.

[sarahboyerdigiexpert]

the social media agency

Our social media marketing agency specializes in crafting bespoke strategies that elevate your brand's online presence. We combine data-driven insights, creative content, and multi-platform expertise to turn your brand's story into a digital success. Join us in transforming your online engagement and driving impactful results.

✅ Tailored Brand Strategies ✅ Data-Driven Insights ✅ Captivating Content ✅ Multi-Platform Expertise ✅ Innovative Campaigns ✅ Community Building

➤ https://bit.ly/47RszXL

[ripe360]

Unlock success in Digital Realm, with Ripe360.

[campaignsoftheworld]

Irish Rugby Football Union helps Colour-Blind Rugby Fans with Innovative Chrome Extension - ‘See Green’

The Irish Rugby Football Union teams up with ROTHCO, part of Accenture Interactive, to help color-blind fans – such as Bobby Blakeney – support the national team at the Rugby World Cup. Brand created innovative Chrome Extension - See Green.

Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country but around the world. The Rugby World Cup is a competition that all die-hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to supporting their country. This year, however, the World Cup will take place over 13,000 kilometers away in Japan. Upholding the belief that rugby should be a sport for all to participate in and enjoy, the IRFU wanted to make sure every supporter could follow Ireland in the competition – no matter what. Standing #shouldertoshoulder with all Irish rugby fans and players, the IRFU teamed up with ROTHCO, part of Accenture Interactive, to help those who would struggle to support Ireland. Although many fans must overcome physical distance, time difference, and access to viewing matches during this time, ROTHCO, part of Accenture Interactive, identified one specific audience that needed the IRFU’s help: color-blind fans. Those who are color-blind – or suffer from a color deficiency – typically have difficulty distinguishing between shades of red, yellow, and green, with colors appearing much duller than they should. Red-green deficiency is the most common, with blue-yellow (difficulty distinguishing between blues, yellows, and greens) also affecting a much smaller portion of the population. Over 250,000 Irish fans are color-blind: 1 in 12 men, 1 in 200 women. That’s over 250,000 fans who would struggle to watch Ireland play. The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe color-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this. To help Bobby – and all 250,000 color-blind fans across the country – see the emerald green of Ireland, the ‘See Green’ Google Chrome extension was built. The tool allows color-blind users to apply a color overlay to a video by adjusting the hue, saturation, and contrast. As color blindness varies from person to person, the tool needed to be simple to use but capable of delivering a personalised experience. Thus, a slider-based solution – calibrated by using the IRFU logo – easily alters the contrast of the shades on screen. The extension can be used on the desktop for any matches that are being streamed legally, enriching the experience across all spectrums of color-blindness. Although only 5% of the population is color-blind, they are as important to the IRFU as any fans, deserving to stand #shouldertoshoulder with all those who love rugby. Adam Crane, Creative Director at ROTHCO, part of Accenture Interactive, says: “Inclusivity is central to Irish Rugby and the team stands shoulder to shoulder with fans. With this campaign, we wanted to explore this idea even further. Colour vision deficiency and color blindness only affects approximately 5% of the population, but we felt that it was a group of fans that we could and should help. See Green is a simple tech fix that can improve the flow of matches for this group. All our research suggests that we have made it a more enjoyable experience following the men in green.” Philip Browne, CEO of IRFU, adds: “The IRFU are pleased to work with ROTHCO on this innovative solution for those who are color-blind. People know all about the importance of the green jersey and getting behind the green team, but for some, it is difficult to distinguish between Ireland’s green and the color of the opposition jersey. Sports fans from all over the world who experience such issues can now see things clearer. While this tool had been developed with Irish Rugby fans in mind, the solution can help people everywhere to see a whole new world of color. We hope that people will now See Green for the first time.” The technology will be available to download for free from the 19th September with an accompanying video telling the story of Bobby – and his reaction to See Green – also live on IRFU YouTube, Facebook and Twitter channels. A campaign website has been set up to house the technology, featuring instructions on how to download the extension and a series of ‘memorable Irish rugby moments’ that can be altered with See Green ahead of the World Cup. About ROTHCO Over the past 23 years, ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end, they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco. Their work has been globally recognised with awards from every major global awards show and in 2018 they took home 117 international awards, including the coveted Cannes Lions Grand Prix in the Creative Data category. In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge. Credits Client: Irish Rugby Football Union Campaign: See Green Chairman Commercial & Marketing Committee: Damian Devaney Commercial & Marketing Director: Padraig Power Communications Director: Stephen McNamara Digital Marketing Manager: Barry Cunningham Marketing & Sponsorship Manager: Jessica Long Agency: ROTHCO Creative Director: Adam Crane Copywriter: Eoin Conlon Senior Account Manager: Andy Williams Executive Producer: Al Byrnes Strategist: Bronagh O’Donovan Assistant Producer: Hannah Gallagher Technical Director: Daire Lennon Developer: Niall Eccles UX Design: Stephen Flynn Digital Project Manager: Orla Daly Social Lead: Colm Cusack Director: Jake Viramontez Director of Marketing: Jill Byrne Tags: Innovative Campaign, Technology, See Green, Rugby Read the full article

[keyiithecity]

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Innovative Campaigns We Love: JD Central’s Valentine’s Campaign Let People Send Targeted Ads as Gift Hints

JD Central, a leading e-Commerce brand in Thailand ran an innovative and brilliantly creative campaign for Valentine’s Day. Valentine’s Day is a very profitable season for the e-Commerce industry. JD Central saw an opportunity to increase sales on an already booming season and decided to leverage on it.  JD Central launched Valentine’s Day campaign that let people send targeted ads as gift hints to their partners. The campaign helped people to buy the right gifts for their partners on Valentine’s Day.

What Inspired the JD Central Valentine’s Day Campaign

Though data shows that Valentine’s Day is very profitable for the e-Commerce industry, it also shows that people especially girlfriends weren’t getting the presents they wanted. According to market research, politeness meant that many girlfriends were not getting the present they wanted. This led to a lot of them getting the wrong gifts. JD Central decided to solve this problem with their valentine’s campaign. Together with their creative agency, they decided to create a way for boyfriends to buy the perfect present.

About the JD Central Campaign

The JD Central Valentine’s Day campaign was created with BBDO Bangkok. The campaign let people drop hints about the gifts they wanted to their partners through a chatbot. The chatbot then sent targeted ads to their partners. JD Central’s campaign first targeted girls, they recruited them into the system. They sent ads that directed the girls to a Chabot, the chatbot then asked them a set of questions around the gifts they really wanted. It then asked for their boyfriend’s phone number and a nickname their boyfriend would recognize. Ads when then sent targeting their boyfriends online, their nicknames were used to grab the boyfriend’s attention. Once they clicked ad, they were led to the exact item their girlfriends wanted and were able to buy them in time for Valentine’s Day. The e-commerce brand also used Facebook advertising to catch the attention of the boyfriends. The campaign led to a 314% increase in online engagement for the brand. It also led to a 17% increase in sales. The brand’s Chief marketing Officer Rvisra Chirathivat spoke about the campaign. She stated that the campaign showed how they can take online shopping to the next level. She also stated that the campaign was Valentine’s gift for their customers.

Video of JD CENTRAL Targeted Gift   Read the full article

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