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Today in History

On January 26, 1984, Michael Jackson's hair caught on fire while filming a Pepsi commercial.

UPI:

JAN. 28, 1984

Michael Jackson hospitalized after fireworks mishap on set of Pepsi commercial

ByJEFF HASEN

LOS ANGELES -- Superstar Michael Jackson, hospitalized with burns from fireworks that ignited his hair during filming of a commercial, was quietly discharged from a hospital Saturday against his doctor's recommendation.

Dr. Steve Hoefflin said he believed it was best for Jackson to stay at Brotman Memorial Hospital, but reluctantly agreed to his release at 12:30 p.m. PST (3:30 p.m. EST). Hours earlier, he had told reporters Jackson would be hospitalized 'for several days.'

'We recommended that Michael stay, but we determined this could be done as well out of the hospital as in the hospital,' Hoefflin said. 'Despite our recommendation, he felt he did want to be treated as an outpatient.

'He was quite happy. He felt better after a good night's sleep. He's in excellent health and was showing very rapid signs of recovery. He's very pleased it was not more of a severe burn.'

Hoefflin said he did not know where Jackson planned to go.

Jackson, 25, was dancing down a stairway at the Shrine Auditorium Friday night in a scene for a multi-million dollar Pepsi commercial when a special effects smoke bomb apparently misfired and set his pomade-slicked hair ablaze.

Nurse Pat Lavalas, the burn unit supervisor, said Jackson was in good spirits Saturday morning and he received many telephone calls, including get-well wishes from singers Teddy Pendergrass and Stephanie Mills.

'He left in good spirits and his condition is good,' she said. 'He didn't speak about the accident to us. He watched 'American Bandstand' this morning and people were getting his autograph.

He sang a Stephanie Mills song in the bathroom. He stayed in bed and opened telegrams, and he got a big kick out of one from a fan that said, 'I know you're hot, but this is ridiculous,'' the nurse said.

Just hours before Jackson's secretive departure, Hoefflin told reporters the singer was in satisfactory condition with second-degree burns and a small third-degree burn on the back of his head.

'He's in moderate pain, he's much more tired than we anticipated. He needs sleep at this time,' Hoefflin told reporters at a hospital news conference.

He said Jackson may require reconstructive surgery.

Jackson, the country's top singer, won seven American Music Awards earlier this month and picked up a record 12 Grammy nominations. Hoefflin said Jackson will be able to attend the Feb. 28 Grammy presentations at the Shrine 'if he feels up to it.'

A spokesman for Jackson said the singer requested that a tape of the accident be made public as soon as the film can be processed.

'Michael wants to make certain that his fans know exactly what happened,' Larry Larson told reporters at the hospital.

Asked if Jackson was contemplating a lawsuit, he said, 'There's no indication at this point.'

Hospital officials said the medical center had been inundated with thousands of phone calls since Jackson arrived and a spokesman pleaded with the public to stop calling, saying emergency calls could not get through.

The singer's 'Thriller' album topped the music charts last year, placing an unprecedented six singles -- including 'Billie Jean' and 'Beat It' -- in the top 10 and spawning several popular videos.

The accident Friday night occurred before a horrified audience of about 3,000 people who won tickets to the taping from a local radio station.

One witness told United Press International that Jackson removed his jacket without breaking stride and tried to put out the fire.

'There was supposed to be an explosion for his big entrance,' Daryoush Maze, 25, an extra in the cast, said. 'As he went off, an explosion went off and there was blue smoke all around his head and neck. There were no flames, just blue smoke from the stuff he had in his hair.

'It seemed like it was part of the show. He was doing it very professionally, still dancing. He's a good trouper.'

About a block from Jackson's boyhood home, nearly 1,000 people clad in their Sunday best jammed into a small, stuffy basketball gym to hear the candidate speak.

After a church choir sang a few hymns, Jackson's mother, wearing a deep blue dress and a 'Jackson in '84' button, triumphantly introduced her son to the throng.

Jackson took the stage and led the audience in his familiar 'I am somebody' chant.

'Our mission is justice at home and peace abroad,' he told the townspeople. 'I've watched the growth of this city and this state and I see the need for more growth.

'We have the need this day to have a spirit of redemption and reconciliation -- to rise above historic divisions that have stunted our growth. This is a period for us to beat our swords into plowshares.'

Jackson spoke of Greenville as once being the textile capital of the world, and noted the slump in the industry today that has put thousands out of work.

He called for an end to the 'dislocation of the textile industry.'

'This generation must realize when a plant closes, it closes without notice. Men cannot feed their families; mothers cannot nourish their children. That kind of reckless economic conduct must challenge us to open a new economic order.'

Jackson also visited a small bar that sponsors a softball team Jackson played on during the 1960s.

The presidential hopeful was the team's starting first baseman.

'He's a long-ball hitter,' said Charles Chiles, a patron of the establishment who remembers Jackson's days on the softball field.

Jackson also climbed onto the fender of a brown Cadillac parked near the bar during the afternoon and urged about 200 onlookers to register to vote.

'You can help me and you can help yourself,' he said. 'If we register to vote our children will not have to grow up as we did. They can get jobs. They can develop and grow.

'We can not only hang around on the corner, we can own the corner.'

Moonwalk book page 235-238:

Later one of the doctors told me that it was a miracle I was alive. One of the firemen had mentioned that in most cases your clothes catch on fire in which case the whole face can be disfigured or you can die. That’s it. I third-degree burns On the back of my head that’s Almost went through to my skull, so we had a lot of the problems with it, But I was very lucky.

What we now know is that the incident created a lot of publicity for the commercial. They sold more Pepsi than ever before. And they came back to me later and offered me the biggest commercial endorsement Fee in history. It was so unprecedented But it went into The Guinness Book of World Records. Pepsi and I worked together on another Commercial called” The Kid”, And I gave them problems by limiting the shots of me because I felt the shots they were asking for didn’t work well. Later, when the commercial was a success, he told me I had been right.

I still remember how scared those Pepsi excuses looked the night of the fire. They thought that my getting burned would leave a bad taste in the mouth every kid in America who drank Pepsi. They knew I could have sued him and I could have. But I was real nice about it. Real nice. They gave me $1,500,000 Which I immediately donated to the Michael Jackson Burn Center. I wanted to do something because I was so moved By the other burn patient I met while I was in the hospital.

“ I have a plan to spend most of 1984 working on some movie ideas we had, But those plans got sidetracked. First, in January, I Was burned On the set of a Pepsi commercial I was shooting with my brothers.

The reason for the fire stupidity, pure and simple. We were shooting tonight and I Wassupposed To come down a staircase yes magnesium flash bombs Going off on either side of me and just behind me. It seemed so simple. I wanted to walk down the stairs and these bombs Would blow up. We did several takes that were wonderfully timed. The lighting effects from the bombs were great. Only later did I find out that these bombs Were only two feet away from either side of my head, which was a total Disregard of the safety regulations. I was supposed to stand in the middle of a magnesium explosion, two feet on either side.

Then Bob Giraldi, the director, Came to me and said, “ Michael, you are going down too early. We want To see you up there, up on the stairs. When the lights come on, we want to reveal that you’re there, so wait”

So I waited, the bombs went off on either side of my head, and the sparks set My hair on fire. I was dancing down the ramp and turning around, spinning not knowing I was on fire. Suddenly I filled my hands reflexively going to my head In an attempt to smother the flames. Are you feeling down and just tried to shake the Flames out. Jermaine Turned around and saw me on the ground, Just after the explosions had gone off, and he thought I was shot be someone In the crowd — ‏because we were shooting In front of a big audience. That what I looked like to him.

Miko Brando , Who works for me, was the first person to reach me. After that, it was clhaos. It was crazy. No for me could probably capture The drama of what went on That night. The crowd was screaming. Someone shouted, “ Get some ice! “ There were fantic running sounds. People were yelling,” Oh no!”. The emergency truck came up And before they Put me in Isow the Pepsi excutives huddled together in a corner, looking terrified. I remember the medical people putting me on a cot And the guys from Pepsi were so scared They couldn’t

even bring themselves to check on me.

Meanwhile, I was kind of detached, despite the terrible pain, I was watching all the drama unfold. Later they told me, I was in shock, but I remember enjoying the ride to the hospital because I never thought I’d ride in an ambulance with the sirens wailing. It was one of those things I had always wanted to do when I was growing up. We got there, They told me there news crews Outside, so I asked for my glove. There’s a famous shot one waving from the stretcher with my glove on. hooting tonight and I Wassupposed To come down a staircase yes magnesium flash bombs Going off on either side of me and just behind me. It seemed so simple. I wanted to walk down the stairs and these bombs Would blow up. We did several takes that were wonderfully timed. The lighting effects from the bombs were great. Only later did I find out that these bombs Were only two feet away from either side of my head, which was a total Disregard of the safety regulations. I was supposed to stand in the middle of a magnesium explosion, two feet on either side.

Then Bob Giraldi, the director, Came to me and said, “ Michael, you are going down too early. We want To see you up there, up on the stairs. When the lights come on, we want to reveal that you’re there, so wait”

So I waited, the bombs went off on either side of my head, and the sparks set My hair on fire. I was dancing down the ramp and turning around, spinning not knowing I was on fire. Suddenly I filled my hands reflexively going to my head In an attempt to smother the flames. Are you feeling down and just tried to shake the Flames out. Jermaine Turned around and saw me on the ground, Just after the explosions had gone off, and he thought I was shot be someone In the crowd — ‏because we were shooting In front of a big audience. That what I looked like to him.

Miko Brando , Who works for me, was the first person to reach me. After that, it was clhaos. It was crazy. No for me could probably capture The drama of what went on That night. The crowd was screaming. Someone shouted, “ Get some ice! “ There were fantic running sounds. People were yelling,” Oh no!”. The emergency truck came up And before they Put me in Isow the Pepsi excutives huddled together in a corner, looking terrified. I remember the medical people putting me on a cot And the guys from Pepsi were so scared They couldn’t

even bring themselves to check on me.

Meanwhile, I was kind of detached, despite the terrible pain, I was watching all the drama unfold. Later they told me, I was in shock, but I remember enjoying the ride to the hospital because I never thought I’d ride in an ambulance with the sirens wailing. It was one of those things I had always wanted to do when I was growing up. We got there, They told me there news crews Outside, so I asked for my glove. There’s a famous shot one waving from the stretcher with my glove on.

https://youtu.be/DkMNn7TA0pg