#pepsiad

[michaeljacksoncaptaineo]

Today in History

On January 26, 1984, Michael Jackson's hair caught on fire while filming a Pepsi commercial.

UPI:

JAN. 28, 1984

Michael Jackson hospitalized after fireworks mishap on set of Pepsi commercial

ByJEFF HASEN

LOS ANGELES -- Superstar Michael Jackson, hospitalized with burns from fireworks that ignited his hair during filming of a commercial, was quietly discharged from a hospital Saturday against his doctor's recommendation.

Dr. Steve Hoefflin said he believed it was best for Jackson to stay at Brotman Memorial Hospital, but reluctantly agreed to his release at 12:30 p.m. PST (3:30 p.m. EST). Hours earlier, he had told reporters Jackson would be hospitalized 'for several days.'

'We recommended that Michael stay, but we determined this could be done as well out of the hospital as in the hospital,' Hoefflin said. 'Despite our recommendation, he felt he did want to be treated as an outpatient.

'He was quite happy. He felt better after a good night's sleep. He's in excellent health and was showing very rapid signs of recovery. He's very pleased it was not more of a severe burn.'

Hoefflin said he did not know where Jackson planned to go.

Jackson, 25, was dancing down a stairway at the Shrine Auditorium Friday night in a scene for a multi-million dollar Pepsi commercial when a special effects smoke bomb apparently misfired and set his pomade-slicked hair ablaze.

Nurse Pat Lavalas, the burn unit supervisor, said Jackson was in good spirits Saturday morning and he received many telephone calls, including get-well wishes from singers Teddy Pendergrass and Stephanie Mills.

'He left in good spirits and his condition is good,' she said. 'He didn't speak about the accident to us. He watched 'American Bandstand' this morning and people were getting his autograph.

He sang a Stephanie Mills song in the bathroom. He stayed in bed and opened telegrams, and he got a big kick out of one from a fan that said, 'I know you're hot, but this is ridiculous,'' the nurse said.

Just hours before Jackson's secretive departure, Hoefflin told reporters the singer was in satisfactory condition with second-degree burns and a small third-degree burn on the back of his head.

'He's in moderate pain, he's much more tired than we anticipated. He needs sleep at this time,' Hoefflin told reporters at a hospital news conference.

He said Jackson may require reconstructive surgery.

Jackson, the country's top singer, won seven American Music Awards earlier this month and picked up a record 12 Grammy nominations. Hoefflin said Jackson will be able to attend the Feb. 28 Grammy presentations at the Shrine 'if he feels up to it.'

A spokesman for Jackson said the singer requested that a tape of the accident be made public as soon as the film can be processed.

'Michael wants to make certain that his fans know exactly what happened,' Larry Larson told reporters at the hospital.

Asked if Jackson was contemplating a lawsuit, he said, 'There's no indication at this point.'

Hospital officials said the medical center had been inundated with thousands of phone calls since Jackson arrived and a spokesman pleaded with the public to stop calling, saying emergency calls could not get through.

The singer's 'Thriller' album topped the music charts last year, placing an unprecedented six singles -- including 'Billie Jean' and 'Beat It' -- in the top 10 and spawning several popular videos.

The accident Friday night occurred before a horrified audience of about 3,000 people who won tickets to the taping from a local radio station.

One witness told United Press International that Jackson removed his jacket without breaking stride and tried to put out the fire.

'There was supposed to be an explosion for his big entrance,' Daryoush Maze, 25, an extra in the cast, said. 'As he went off, an explosion went off and there was blue smoke all around his head and neck. There were no flames, just blue smoke from the stuff he had in his hair.

'It seemed like it was part of the show. He was doing it very professionally, still dancing. He's a good trouper.'

About a block from Jackson's boyhood home, nearly 1,000 people clad in their Sunday best jammed into a small, stuffy basketball gym to hear the candidate speak.

After a church choir sang a few hymns, Jackson's mother, wearing a deep blue dress and a 'Jackson in '84' button, triumphantly introduced her son to the throng.

Jackson took the stage and led the audience in his familiar 'I am somebody' chant.

'Our mission is justice at home and peace abroad,' he told the townspeople. 'I've watched the growth of this city and this state and I see the need for more growth.

'We have the need this day to have a spirit of redemption and reconciliation -- to rise above historic divisions that have stunted our growth. This is a period for us to beat our swords into plowshares.'

Jackson spoke of Greenville as once being the textile capital of the world, and noted the slump in the industry today that has put thousands out of work.

He called for an end to the 'dislocation of the textile industry.'

'This generation must realize when a plant closes, it closes without notice. Men cannot feed their families; mothers cannot nourish their children. That kind of reckless economic conduct must challenge us to open a new economic order.'

Jackson also visited a small bar that sponsors a softball team Jackson played on during the 1960s.

The presidential hopeful was the team's starting first baseman.

'He's a long-ball hitter,' said Charles Chiles, a patron of the establishment who remembers Jackson's days on the softball field.

Jackson also climbed onto the fender of a brown Cadillac parked near the bar during the afternoon and urged about 200 onlookers to register to vote.

'You can help me and you can help yourself,' he said. 'If we register to vote our children will not have to grow up as we did. They can get jobs. They can develop and grow.

'We can not only hang around on the corner, we can own the corner.'

Moonwalk book page 235-238:

Later one of the doctors told me that it was a miracle I was alive. One of the firemen had mentioned that in most cases your clothes catch on fire in which case the whole face can be disfigured or you can die. That’s it. I third-degree burns On the back of my head that’s Almost went through to my skull, so we had a lot of the problems with it, But I was very lucky.

What we now know is that the incident created a lot of publicity for the commercial. They sold more Pepsi than ever before. And they came back to me later and offered me the biggest commercial endorsement Fee in history. It was so unprecedented But it went into The Guinness Book of World Records. Pepsi and I worked together on another Commercial called” The Kid”, And I gave them problems by limiting the shots of me because I felt the shots they were asking for didn’t work well. Later, when the commercial was a success, he told me I had been right.

I still remember how scared those Pepsi excuses looked the night of the fire. They thought that my getting burned would leave a bad taste in the mouth every kid in America who drank Pepsi. They knew I could have sued him and I could have. But I was real nice about it. Real nice. They gave me $1,500,000 Which I immediately donated to the Michael Jackson Burn Center. I wanted to do something because I was so moved By the other burn patient I met while I was in the hospital.

“ I have a plan to spend most of 1984 working on some movie ideas we had, But those plans got sidetracked. First, in January, I Was burned On the set of a Pepsi commercial I was shooting with my brothers.

The reason for the fire stupidity, pure and simple. We were shooting tonight and I Wassupposed To come down a staircase yes magnesium flash bombs Going off on either side of me and just behind me. It seemed so simple. I wanted to walk down the stairs and these bombs Would blow up. We did several takes that were wonderfully timed. The lighting effects from the bombs were great. Only later did I find out that these bombs Were only two feet away from either side of my head, which was a total Disregard of the safety regulations. I was supposed to stand in the middle of a magnesium explosion, two feet on either side.

Then Bob Giraldi, the director, Came to me and said, “ Michael, you are going down too early. We want To see you up there, up on the stairs. When the lights come on, we want to reveal that you’re there, so wait”

So I waited, the bombs went off on either side of my head, and the sparks set My hair on fire. I was dancing down the ramp and turning around, spinning not knowing I was on fire. Suddenly I filled my hands reflexively going to my head In an attempt to smother the flames. Are you feeling down and just tried to shake the Flames out. Jermaine Turned around and saw me on the ground, Just after the explosions had gone off, and he thought I was shot be someone In the crowd — ‏because we were shooting In front of a big audience. That what I looked like to him.

Miko Brando , Who works for me, was the first person to reach me. After that, it was clhaos. It was crazy. No for me could probably capture The drama of what went on That night. The crowd was screaming. Someone shouted, “ Get some ice! “ There were fantic running sounds. People were yelling,” Oh no!”. The emergency truck came up And before they Put me in Isow the Pepsi excutives huddled together in a corner, looking terrified. I remember the medical people putting me on a cot And the guys from Pepsi were so scared They couldn’t

even bring themselves to check on me.

Meanwhile, I was kind of detached, despite the terrible pain, I was watching all the drama unfold. Later they told me, I was in shock, but I remember enjoying the ride to the hospital because I never thought I’d ride in an ambulance with the sirens wailing. It was one of those things I had always wanted to do when I was growing up. We got there, They told me there news crews Outside, so I asked for my glove. There’s a famous shot one waving from the stretcher with my glove on. hooting tonight and I Wassupposed To come down a staircase yes magnesium flash bombs Going off on either side of me and just behind me. It seemed so simple. I wanted to walk down the stairs and these bombs Would blow up. We did several takes that were wonderfully timed. The lighting effects from the bombs were great. Only later did I find out that these bombs Were only two feet away from either side of my head, which was a total Disregard of the safety regulations. I was supposed to stand in the middle of a magnesium explosion, two feet on either side.

Then Bob Giraldi, the director, Came to me and said, “ Michael, you are going down too early. We want To see you up there, up on the stairs. When the lights come on, we want to reveal that you’re there, so wait”

So I waited, the bombs went off on either side of my head, and the sparks set My hair on fire. I was dancing down the ramp and turning around, spinning not knowing I was on fire. Suddenly I filled my hands reflexively going to my head In an attempt to smother the flames. Are you feeling down and just tried to shake the Flames out. Jermaine Turned around and saw me on the ground, Just after the explosions had gone off, and he thought I was shot be someone In the crowd — ‏because we were shooting In front of a big audience. That what I looked like to him.

Miko Brando , Who works for me, was the first person to reach me. After that, it was clhaos. It was crazy. No for me could probably capture The drama of what went on That night. The crowd was screaming. Someone shouted, “ Get some ice! “ There were fantic running sounds. People were yelling,” Oh no!”. The emergency truck came up And before they Put me in Isow the Pepsi excutives huddled together in a corner, looking terrified. I remember the medical people putting me on a cot And the guys from Pepsi were so scared They couldn’t

even bring themselves to check on me.

Meanwhile, I was kind of detached, despite the terrible pain, I was watching all the drama unfold. Later they told me, I was in shock, but I remember enjoying the ride to the hospital because I never thought I’d ride in an ambulance with the sirens wailing. It was one of those things I had always wanted to do when I was growing up. We got there, They told me there news crews Outside, so I asked for my glove. There’s a famous shot one waving from the stretcher with my glove on.

https://youtu.be/DkMNn7TA0pg

[brannahgirl]

The Sweetest Victory

—Congrats, yall! We got Spongebob Squarepants in the Half Time Show! What an amazing send off for Stephen Hillenburg. Rest in Peace, ya goofy goober.

Speed Paint!!

[thecoparoom]

Good Good Good!

Pepsi in Long Island City

The Day - Jan 6, 1947

[123designsrq]

FIRST EVER COMPLETE RECYCLED COCA COLA BOTTLE

In 2019, among many PET bottle manufacturers such as Coca Cola and many others in the world, required to produce a sustainable product that focuses on recycling, and eco-friendly products. This has arrived at an exciting-time high. Using the advanced technology that's available nowadays, letting your carbon print run amok just isn't a choice any longer. Also it appears like Coca-Cola has made the decision to hop to the wagon too! In 2018, a Greenpeace report demonstrated that Coca-Cola was discovered to be the world’s largest corporate plastic polluter. The report contained market research of 239 cleanups in 42 countries, across six continents. The clean-up result in greater than 180,000 bits of plastic being collected. Coca-Cola together with Nestle and PepsiCo were the perpetrators that taken into account 14% from the (branded) waste products. Thankfully, it appears like this type of thought would be a wakeup demand Coca-Cola! Coca-Cola has unveiled its first-ever prototype bottle produced from formerly unusable and occasional-quality marine waste plastic, that was retrieved and recycled. Coca-Cola has considered fraxel treatments “breakthrough”. The organization together with Ioniqa Technologies, Indorama Ventures, and Mares Circulares has produced a load of 300 sample bottles, composed of 25% recycled sea plastic. This plastic waste was collected by volunteers from 84 beaches in The country and Portugal, by trawlers within the Mediterranean, with the Mares Circulares initiative. Coca-Cola claims “ may be the first effective make an effort to incorporate sea plastics in drink and food packaging.” This impressive process is known as ‘depolymerization’. Before depolymerization, colored and occasional quality plastic couldn't be recycled. However this procedure for ‘enhanced recycling’ “breaks lower the constituents of plastic and strip out impurities in lower-grade recyclables to allow them to be reconstructed just like new”. Coca-Cola explains, “This implies that lower-grade plastics which were frequently destined for incineration or landfill is now able to given a brand new existence. Additionally, it means more materials are for sale to make recycled content, reducing the quantity of virgin PET needed from non-renewable fuels, and producing a lower carbon footprint.” https://youtu.be/6LTlOuDUy1s   “Enhanced recycling technology is enormously exciting, not only for all of us however for industry and society in particular,” stated Bruno van Gompel, technical and offer chain director of Coca-Cola’s The European Union division. “They accelerate the possibilities of a shut-loop economy for plastic, and that's why we're investing in it. Because these start to scale, we will have all sorts of used plastics came back, like new, not only once but over and over, diverting waste streams from incineration and landfill. “Coca-Cola has big huge plans for his or her latest breakthrough. From 2020, the organization intends to introduce this enhanced recycled material in certain of their. Across The European Union, Coca Cola intends to integrate 100% recycled marine plastic in most it’s bottles, whereas in the uk they're planning to achieve 50% by the coming year. Taking heed using their previous careless behavior with regards to the atmosphere, Coca-Cola appears adamant to depart their mark in the area of sustainability and recycling, so we cannot help but commend their efforts! coca cola recycling bins coca cola packaging strategy coca cola world without waste coca cola sustainability coca cola recycling campaign 2019 coca cola company coca cola bottling sustainability packaging of coca cola in india Read the full article

[decap1]

Fight the Power....with Pepsi Tee Em!!!

[peacenonelove]

Backlash?

In our media, we have seen a hostile relationship between police officers, and unarmed, protesting young men and women, particularly, people of color. We have been subjected to this racialize system of hierarchy. We have seen young men and women been killed at the hands of police officers that are readily to shoot and assassinate members of our communities, with no justice to the loved ones of the victims. 

What do you think of when I mention Pepsi?

Do you think unifying, activism, or encouraging civil rights?  

No, because Pepsi is a company that creates profit off of consumers that enjoy a soft drink, and not a capitalist corporation that is even worried about the movements that are trying to gain movement in our society, such as #BlackLivesMatter. When a corporation uses a movement that people of color have been fighting for so much attention, Pepsi takes the representation of a huge conflict and passes it off as light-hearted and easy going, just enjoy a Pepsi this will change policies. (Yeah, right!)

Many people on social media sites were outraged that a corporation like Pepsi would down play a HUGE political issue with a supermodel that has never promoted or even STOOD up for the movements that she is playing a role in a commercial.  

This outrage from members of communities that actually forced Pepsi to take down the commercial is called backlash. Backlash is simply the people of our society standing up for what they believe in and demanding a better representation of their movement. Pepsi and many other companies try to incorporate more political issues in their clever ads, but it can only be successful when done correctly, and portrayed in the correct light. 

Backlash can create waves in the very static policies we abide to blindly, unconsciously. I encourage anyone to always question what is really being shown and eventually forced into our lives without any backlash. Backlash can be just questioning what is happening around you.

Always,

Peace & Love 

[kennyrich]

The power of the digital Information Age is real: Industry professionals have unabashedly criticized the ad. "I understand what they were trying to do: They had data that probably said 75% of millennials consider themselves activists, or whatever that data piece was, so we are going to embrace the idea of activism," Benjamin Blank, CEO and chief creative officer at Uproxx Media Group, said in an interview. But Pepsi misfired by taking a "very broad-stroke approach as opposed to standing for something. It's like standing for love or happiness, that's not really a stance." I agree with this exec's commentary. #pepsi #pepsiad #kendalljenner

[bradmantv]

Guys seriously... these new @Pepsi ads are weird. #pepsiad (at Los Angeles, California)

[snowybug]

080/365 Abandoned tall building in Bangkok where outsiders (cityscape photographer) want to climb up for a great view. 🙄

#Abandoned #buildingscape #citygram #pepsiad #bangkok #thailand #skyscape #photogram #photography #aey_sj

[sekerenews]

Move Over Santa, Here Comes Cardi B in Pepsi’s Holiday Campaign

Coke’s Christmas campaigns are synonymous to Santa and its polar bear campaigns. Pepsi, on the other hand, isn’t associated with any special imagery during Christmas. It seems like Pepsi wants to change that this Christmas. The soda brand is telling its competitors Santa to move over because its got Cardi B. Who needs Santa Claus and gifts when you can have Cardi B and money? The brand recently released a spot that stars the rapper Cardi B and the spot is tied to its “Gift It Forward with Pepsi”. The “Gift It Forward with Pepsi” campaign was launched earlier this month and would serve as the brand’s Christmas campaign.

About the Pepsi Christmas Campaign staring Cardi B

The spot is a 2-minute digital ad which was created by VaynerMedia, PepsiCo’s digital agency of record. A 30-second TV spot of the ad will run a spot during NBC’s broadcast of the Macy’s Thanksgiving Day Parade. The spot starts with an animated storybook depicting a snowy Christmas Eve in the Bronx neighbourhood of Highbridge in 2002. Cardi B and her sister wait up for Santa to see what he gets them. Unfortunately, it doesn’t end well for Cardi B, seeing as he only leaves a gift for her sister. She doesn’t receive a gift because she is on the top of the naughty list. Angry she vows to give the best gift ever (which is money) to everyone both naughty and nice. In the present Cardi B starts her own Santa like workshop called Twerk Shop. She takes on her own version of Santa. We see her elves turning packs of Pepsi into bundles of cash to the jingle of “Here Comes Cardi B,” a new version of “Here Comes Santa Claus.” The ad ends with Cardi taking off in her own “sleigh” over the city to deliver bags of cash to everyone, naughty or nice. https://www.youtube.com/watch?v=SFYwUM0d56g

About Pepsi’s “Gift It Forward with Pepsi” Campaign

With this campaign, they are putting a more contemporary twist on the holidays.  The campaign includes what they call a “digital scratch-off game” that makes use of QR codes imprinted on cans of the soda. If buyers reveal three Pepsi globes, they win cash prizes ranging from $5 to $25,000. The catch is the money must be instantly gifted to a friend or charity. To design the “Gift It Forward with Pepsi” program the brand use Motive to design the program.

Pepsi Speaks on the Campaign

Todd Kaplan, VP of marketing for Pepsi spoke about the campaign. He talked about how the brand had not done as much holiday marketing as its rival Coke has done in the past. But now they are stepping up. He called the holidays an obviously great time for cola and for their product. Kaplan says “As people stock up for the holiday parties and the meals, and all that, we want to make sure Pepsi is front of mind.” He talked about how they don’t want to just be another brand that has Santa Claus and has your traditional holiday point of view.  Instead, Pepsi wanted to do something that is a better fit for its brand image, by “unapologetically giving out cash.... with none other than Cardi B.” Read the full article

[kiss-me-im-a-dish-blog]

Officer: Yeah.. imma need to call backup. She has Coke instead of Pepsi in the car.

[mymonsterfx]

What year is it?! #michaeljackson #pepsi #pepsiad #pepsicommercial #mj #thekingofpop #whatyearisit

[123designsrq]

FIRST EVER COMPLETE RECYCLED COCA COLA BOTTLE

In 2019, among many PET bottle manufacturers such as Coca Cola and many others in the world, required to produce a sustainable product that focuses on recycling, and eco-friendly products. This has arrived at an exciting-time high. Using the advanced technology that's available nowadays, letting your carbon print run amok just isn't a choice any longer. Also it appears like Coca-Cola has made the decision to hop to the wagon too! In 2018, a Greenpeace report demonstrated that Coca-Cola was discovered to be the world’s largest corporate plastic polluter. The report contained market research of 239 cleanups in 42 countries, across six continents. The clean-up result in greater than 180,000 bits of plastic being collected. Coca-Cola together with Nestle and PepsiCo were the perpetrators that taken into account 14% from the (branded) waste products. Thankfully, it appears like this type of thought would be a wakeup demand Coca-Cola! Coca-Cola has unveiled its first-ever prototype bottle produced from formerly unusable and occasional-quality marine waste plastic, that was retrieved and recycled. Coca-Cola has considered fraxel treatments “breakthrough”. The organization together with Ioniqa Technologies, Indorama Ventures, and Mares Circulares has produced a load of 300 sample bottles, composed of 25% recycled sea plastic. This plastic waste was collected by volunteers from 84 beaches in The country and Portugal, by trawlers within the Mediterranean, with the Mares Circulares initiative. Coca-Cola claims “ may be the first effective make an effort to incorporate sea plastics in drink and food packaging.” This impressive process is known as ‘depolymerization’. Before depolymerization, colored and occasional quality plastic couldn't be recycled. However this procedure for ‘enhanced recycling’ “breaks lower the constituents of plastic and strip out impurities in lower-grade recyclables to allow them to be reconstructed just like new”. Coca-Cola explains, “This implies that lower-grade plastics which were frequently destined for incineration or landfill is now able to given a brand new existence. Additionally, it means more materials are for sale to make recycled content, reducing the quantity of virgin PET needed from non-renewable fuels, and producing a lower carbon footprint.” https://youtu.be/6LTlOuDUy1s   “Enhanced recycling technology is enormously exciting, not only for all of us however for industry and society in particular,” stated Bruno van Gompel, technical and offer chain director of Coca-Cola’s The European Union division. “They accelerate the possibilities of a shut-loop economy for plastic, and that's why we're investing in it. Because these start to scale, we will have all sorts of used plastics came back, like new, not only once but over and over, diverting waste streams from incineration and landfill. “Coca-Cola has big huge plans for his or her latest breakthrough. From 2020, the organization intends to introduce this enhanced recycled material in certain of their. Across The European Union, Coca Cola intends to integrate 100% recycled marine plastic in most it’s bottles, whereas in the uk they're planning to achieve 50% by the coming year. Taking heed using their previous careless behavior with regards to the atmosphere, Coca-Cola appears adamant to depart their mark in the area of sustainability and recycling, so we cannot help but commend their efforts! coca cola recycling bins coca cola packaging strategy coca cola world without waste coca cola sustainability coca cola recycling campaign 2019 coca cola company coca cola bottling sustainability packaging of coca cola in india Read the full article

[barrygaudy]

#revolutionaryratchet #malcolmx #mlk #pepsi #cansoda #iconic #fanart #collage #applove #poster #sepia #rearwindow #thatstrash #ohenecornelius #pepsiad #pepsibrand #artcommerce #saveyourself #harlemriveryachtclub (at Clippers Games at Staples Center)

[rexcymru]

Down with this sort of thing!

[merakiexpress]

Okay mister, you stand in my frame, I take picture of you and voila, you're on my Instagram! #photobomber #model #pepsiad #sorta #allkindsofblue #Kolkata