#i will post more about neil but this is an overview of the most important stuff | Explore Tumblr posts and blogs

writingquestionsanswered · 4 years ago

Note

Hi!! Your tips really helps me out very much and im thankful for that and your hard work :)) Do you have any ideas on how I can begin my story without making it boring for the readers? Like make it more intressting when you read the first pagragh, etc.

Writing an Interesting Beginning

Thank you so much for your kind words! ♥

There are three things that are especially helpful for creating an interesting beginning:

finding the right place to start your story

beginning when something interesting is happening

beginning when things are in motion

Let's Start with Basic Story Structure

Before we get started, it's worthwhile to revisit basic story structure. Although there are a variety of different story structures, most stories more or less fit this basic structure:

The rising action of your story is set off by the "inciting incident," or in other words, the thing that happens that turns your character's life upside down or sets them off on a new path. Everything before that is setup, introducing the protagonist, the world and setting, anyone who is important to the protagonist at the start of the story, and moving the pieces into place for the inciting incident to occur.

Finding the Right Place to Start Your Story

The first thing you might want to do here is make a list of the things you need to accomplish before the inciting incident. Which characters need to be introduced? What parts of the world and setting need to be setup? What does the reader need to know about the character's situation? What else do they need to know before the inciting incident happens?

The next thing you want to do is think about your character's normal life, before the inciting incident. What does an average day look like for them? Do they do anything unusual, like play a sport, sing in a band, or work at an amusement park?

Beginning When Something Interesting is Happening

Your goal is to look at their everyday life and find something interesting that could be happening. Ultimately, you're looking for something that:

provides an overview of the protagonist and their normal life

introduces the setting and story world

introduces any other characters important at the beginning

introduces the protagonist's internal conflict

illustrates something about protagonist's life that needs to change

highlights any existing traits or skills that will be important later

introduces important back story details

starts laying the foundation for the inciting incident

is so interesting it hooks the reader's attention instantly

Beginning When Things Are in Motion

The Scorpio Races by Maggie Stiefvater begins with horses racing along a beach. The first chapter of Neverwhere by Neil Gaiman starts with a girl running through tunnels, finally finding a hiding place. L.M. Montgomery opened Anne of Green Gables by describing the course of the brook that runs past the home of Mrs. Rachel Lynde. The Road by Cormac McCarthy begins with a father reaching out in the night to check on his sleeping son, to make sure he's still safe. Movement draws your reader into the story. It's like opening a play with a dance number rather than a narrator standing on stage, rattling off a bunch of information.

Even if your story has to open in a moment where there's not anything really exciting going on, finding a way to add movement is still helpful. In The Road, the man and his son are asleep and nothing of particular interest is happening in that moment, but the man reaching into the darkness to make sure his son is still there--that's still movement, and the desperation of that moment is interesting in and of itself.

Recommended Reading: Democrat Standings

Nominations For Attorney General

The following nominations were made for attorney general in the Obama and Trump administrations.

Confirmation process for nominees for attorney general Nominee Confirmed on March 10, 2021 70-30 Confirmed on February 14, 2019 54-45 Confirmed on February 8, 2017 52-47 Confirmed on April 23, 2015 56-43 Confirmed on February 2, 2009 75-21

The committee chairman in the 117th Congress is Dick Durbin .

Simone Biles And Other Olympians To Testify Before Senate Judiciary Committee

Republican senator says Judiciary Committee will investigate allegations of voting irregularities

Lauren Gambino

Olympian Simone Biles will testify before the Senate Judiciary Committee on Wednesday in an oversight hearing into the FBIs dereliction of duty in its failure to properly investigate the sexual abuse allegations against former USA Gymnastics national team doctor Larry Nassar.

Biles will be joined on the panel by McKayla Maroney, Maggie Nichols, and Aly Raisman. FBI director Christopher Wray and Department of Justice Inspector GeneralMichael Horowitzwill also testify.

Senate Judiciary Committee

BREAKING: Olympic and world champion gymnasts Simone Biles, McKayla Maroney, Maggie Nichols, and Aly Raisman to testify at Wednesday’s Senate Judiciary Committee hearing on the FBI’s dereliction of duty in the Nassar case.DOJ IG Horowitz and FBI Dir. Wray to also testify.

Don’t Miss: How Many States Are Controlled By Republicans

Senate Committee On The Judiciary

The Senate Committee on the Judiciary provides oversight of the Department of Justice and the agencies under the Department’s jurisdiction, including the Federal Bureau of Investigation, and the Department of Homeland Security. It also plays an important role in the consideration of nominations and pending legislation. Any legislation related to civil liberty, constitutional amendments, immigration and naturalization, and a variety of other topics is referred to the Committee.

Prelogar Sails Through Nomination Hearing With Only Mild Republican Critiques

Elizabeth Prelogar, President Joe Bidens nominee to be solicitor general, sat through a swift nomination hearing on Tuesday afternoon. Appearing before the Senate Judiciary Committee, she was met with strong praise from Democrats, limited pushback from Republicans, and few questions overall.

From Bidens inauguration on Jan. 20 until her nomination to the position of solicitor general on Aug. 11, Prelogar served as acting solicitor general. Due to a quirk in the Federal Vacancies Reform Act, she had to step down from her acting role while the Senate considers her nomination to hold the position on a permanent basis. The solicitor general represents the federal governments interests before the Supreme Court and is sometimes known as the 10th justice because of the influence that the job carries.

Two Republicans homed in on the solicitor generals office for reversing the governments legal position in a number of cases since the change in administrations. Sen. Chuck Grassley, R-Iowa, quoted from a Bloomberg Law article that the Biden administration is on track to reverse the governments position in more cases before the Supreme Court than the Justice Department did during the first full high court term of Donald Trumps presidency. Grassley questioned Prelogar on whether continuing in a similar vein would pose challenges to the offices credibility.

You May Like: Who Is Right Republicans Or Democrats

Confirmation Hearings For Supreme Court Nominees

See also: Supreme Court vacancy, 2017: An overview

The Senate Judiciary Committee held hearings on Neil Gorsuch‘s nomination to the U.S. Supreme Court from March 20-23, 2017. Gorsuch was President Donald Trump’s first nominee to the U.S. Supreme Court. Gorsuch was nominated on January 31, 2017, to succeed Justice Antonin Scalia, who died on February 13, 2016.

A confirmation hearing for Jeff Sessions, Donald Trump‘s nominee for United States Attorney General was held on January 10, 2017.

Biden Speaks On His Administration’s Response To Wildfires

Everyone in northern California knows the time of the year when you cant go outside, when the air will be filled with smoke and the sky will turn an apocalyptic shade of orange, Joe Biden said, speaking after the states governor.

These fires are a blinking code red for our nation. We know what we have to do and it starts with our firefighters putting their lives on the line in rugged and dangerous conditions, the president said, referring to his administrations efforts to raise firefighter pay.

The White House

Happening Now: President Biden delivers remarks on the Administrations response to recent wildfires, and how we can strengthen our resilience to climate change and extreme weather.

Entry-level federal wildland firefighters earn a base pay below $14 an hour, while the same job with Cal Fire, the state firefighting agency, pays around $26 an hour. The job is risky and physically exhausting, requiring extended time away from home.

US Forest Service records showed that only half of fire engines were fully staffed at the start of the season, putting additional pressure on crews responding to this years massive fires.

Maanvi Singh

In a poll released Monday by the UC Berkeleys Institute of Governmental Studies, co-sponsored by the Los Angeles Times, 75% of registered voters said they wanted to keep their right to remove a statewide official through a recall election.

Don’t Miss: How Many Democrats And Republicans Are In The House

Judiciary Republicans Demand Second Hearing Information Following Revelations Of Atf Nominees Racist Comments About Colleagues

First, we have allegations that Mr. Chipman made racist statements about the abilities of African American ATF agents, the existence of which;allegations;have been confirmed by current and former ATF officials.;;

Second, these;allegations imply that an important field assignment in Mr. Chipmans career was one that he allegedly was both forced first to take and then to relinquish.;

Would A New Vaccination Mandate For Employers Affect Your Vax Status

Judiciary Committee

Republicans on the Senate Judiciary Committee are demanding a second hearing for David Chipman, President Bidens nominee to lead the Bureau of Alcohol, Tobacco, Firearms and Explosives, amid reports that he made racist comments.

In a letter sent Thursday to committee Chairman Richard J. Durbin, Illinois Democrat, the senators pointed to a June news report claiming an anonymous ATF agent said Mr. Chipman made racially insensitive comments about Black agents being promoted in the Detroit Field Division.

Conservative outlet The Daily Caller News Foundation reported that in 2007 he said: Wow, there were an unusually large number of African American agents that passed the exam this time. They must have been cheating.

TOP STORIESTop U.S. general in Afghanistan contradicts Biden, told chain of command not to pull out

The senators brought up another article published Thursday by The Reload, which states two unnamed ATF agents, one current and one former agent, have corroborated the claim.

The conservative news outlet noted that it has not been able to verify the veracity of the allegation Chipman made racist remarks, only that the allegation exists.

The article also states agent Rick Vasquez said Mr. Chipman took a job as a special agent in Detroit because nobody else would and that an unnamed former agent said Mr. Chipman left because of the alleged comments.

Read Also: Do Republicans Control The Senate 2019

Senate Judiciary Committee Advances Legislation And Approves The Nomination Of New Victim Advocate

The Senate Judiciary Committee, chaired by Senator Lisa Baker , met today to consider the nomination of Suzanne V. Estrella, Esq., as Pennsylvanias Victim Advocate. In addition, the committee considered three pieces of legislation aimed at protecting the rights of children and crime victims, and safeguarding the Commonwealth from ransomware attacks.;

Years In Congress Minimum And Maximum Estimated Net Worth

Republicans on Senate Judiciary Committee send Barrett’s SCOTUS nomination to Senate floor

;

Source: OpenSecrets

Well leave it to someone else to explain how Perdue and Tillis got such a plum assignment as freshmen.

I think you can see for yourself who has spent some time in the 1% income bracket . And data from the Fedsuggests that about half of the top 1 percent of earners are also among the top 1 percent in the net worth category.

Don’t Miss: How Many States Are Controlled By Republicans

Meet The Cabinet: Merrick Garland Is Bidens Pick For Attorney General

Garland testified before the panel last week about how he would lead the Justice Department if he is confirmed by the Senate, reassuring senators that he would protect the department’s independence and not allow politics to interfere with the job.

In comments before the vote, committee Chair Dick Durbin, D-Ill., said, “America will be better with this kind of person leading the Justice Department.”

Grassley said a moment later: “I plan to vote for him. I hope my trust is not misplaced.”

Other Republicans were harsher. Cruz claimed that Garland “refused to answer virtually anything” during his confirmation hearings an assertion that Durbin disputed.

Cornyn told reporters last week that Garland is “a straight shooter when it comes to questions of law.” He said “he’s had an incredible career” and “seems like a fundamentally decent human being.”

Other Republicans on the committee, including some possible 2024 presidential contenders, like Hawley, were less enthusiastic and expressed strong reservations.

Garland emphasized that if he is confirmed, he would “supervise the prosecution of white supremacists and others who stormed the Capitol on January 6 a heinous attack that sought to disrupt a cornerstone of our democracy: the peaceful transfer of power to a newly elected government.”

In response to a question from Sen. Sheldon Whitehouse, D-R.I., Garland said he would not rule out investigating those who funded, organized, led and otherwise aided the attack on the Capitol.

Merrick Garland Nomination Limbo Encapsulates Complicated Situation

The Senate is still operating in a fraught liminal space, in which Democrats have control of the chamber but Republicans retain power over committees. Negotiations between Majority Leader Charles E. Schumer and Minority Leader Mitch McConnell are dragging on a month into the 117th Congress, and complicating Cabinet confirmations.

Vermont Sen. Bernie Sanders, an independent who caucuses with Democrats, said Monday night he thought an organizing resolution might clear the floor the following day. And a few Republicans thought that was the plan Tuesday morning. But it never materialized.

Were making progress, and were getting close, Schumer told reporters Tuesday, not providing a timeline for when the Senate might act.

One signal that a deal may actually be close was Schumers announcement Tuesday afternoon of committee assignments for the Democratic Conference.

Among the highlights of those assignments: The two Georgia freshmen whose tandem wins tipped the chamber toward Democratic control were assigned to key panels: Jon Ossoff to Judiciary and Raphael Warnock to Agriculture.

They will also both serve on the Banking Committee and a handful of other panels.

Arizona Democrat , a retired Navy pilot and astronaut who won a special election in November, will serve on the Armed Services Committee, as well as on Energy and Natural Resources and on Environment and Public Works.

Read Also: Why Are Republicans Wearing Blue Ties

0 notes

remelitalia · 4 years ago

Text

The New and Improved Ubersuggest: Better Data

With SEO one of the most important things is data.

You make your decisions based on what the data tells you.

If you make a change and your rankings go up, you know you’ve made the right choice.

And if your rankings go down, well, you’ll have to look into what happened and why.

But SEO data goes far beyond just rankings.

And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

But how good is that data?

A new and improved link index

As the saying goes… why would you reinvent the wheel, right?

And that is the case.

There are so many link indexes out there from companies like Moz, Ahrefs, Semrush, SEO Power Suite, and Majestic to just scratch the surface, why would we go and create the same thing all over again?

So we now have Moz link data within Ubersuggest.

Anytime you perform a backlink check you’ll see a report that looks something like this:

As you can see the new report looks similar to the old one, but with a much bigger data set.

You can see your link growth over time, the number of new and lost links, overall link count, your domain authority, anchor text, and when the link was even discovered or lost.

In addition to that you can filter links so you can quickly find what you are looking for…

What cool about this change is now when you use Ubersuggest not only will you have a much better link index but you will also notice that we pick up links much faster.

In addition to that we are rolling out a few new link features over the incoming months:

Better link notifications – we will notify you when you lose or gain links, that way you don’t have to keep coming back to Ubersuggest.

Competitor tracking – you’ll be able to more easily track your competitors growth from a link perspective.

Historical data – more historical data on metrics like Domain Authority will be added so you can see if it is growing or decreasing over time.

Anchor text aggregation – we will soon provide an overview of anchor text so you can see the most common used anchor text for any domain or even page.

Domain authority distribution – when we add this feature you will be able to see how many sites in each domain authority range are linking to you. For example, how many domain authority 80 plus links does a site have.

Link intersect – this feature will show you all the people that link to your competition and not you so you can more easily find links.

If you haven’t seen the new link data in Ubersuggest, go here and put in your URL. Take it for a spin. ?

A new and improved traffic estimation

Similar to improving our link estimation, we have also been working on improving our traffic estimation formula.

If you haven’t, go to Ubersuggest and type in a competitor’s domain.

Keep in mind the traffic estimation will never be perfect or 100% accurate. Not just in Ubersuggest but any marketing tool.

But you can use that data to see how you are performing relative to your competition.

And to make that even simpler, within Ubersuggest you can see how you do to your competition get a relative idea of how you really stack up. All you have to do is click on the “Competing Domains” navigational link and you will see a report like this.

It shows who is competes against you as well as what keywords they rank for that you don’t. This is called “keywords gap”. You can use this data to easily find more keywords to go after.

And my favorite feature is still “Top Pages”. It shows you all of the top pages on your competitor’s site. It gives you an idea of the type of pages/content you should be creating.

Within that report, you can even drill down what keywords each of those pages ranks for.

Or who is linking to each URL.

Over time you’ll also see the traffic estimations formula improve as well. As our goal is to keep giving you the most accurate and up to date SEO information out there.

You can now track your competition

Since our data quality has improved, we thought we would add one more thing, that would make things a bit easier for you.

Because hey, there just isn’t enough time in the day.

So if you haven’t, go to the dashboard and create a project. The steps are pretty simple so I won’t bore you with the details…

But as you are creating a project, it will prepopulate your competition (or you can manually add them) and track how they are performing compared to you.

The screen will look something like this.

Once you’ve filled it all in, your dashboard will look something like this:

And when you click on the competitors box, it will take you to a report that looks like this:

That way you can see your traffic versus their’s over time. As well as backlink data and keyword data.

Conclusion

So what do you think about the new link index we are using?

Of course we don’t pick up links as fast as Google, but I doubt anyone does as they have so many servers.

But you’ll see a big improvement, plus you’ll now have a much more accurate domain authority reading on your site.

And if you want to know your authority you can just go here and just type in your URL.

So what do you think about our new link index and other features?

The post The New and Improved Ubersuggest: Better Data appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ubersuggest-data/ via https://neilpatel.com

See the original post, The New and Improved Ubersuggest: Better Data that is shared from https://imtrainingparadise.weebly.com/home/the-new-and-improved-ubersuggest-better-data via https://imtrainingparadise.weebly.com/home

#IM TRAINING PARADISE - Home

0 notes

man-creates-dinosaurs · 7 years ago

Photo

As promised back in July when the first trailer for THE SHAPE OF WATER (Dir. Guillermo del Toro) dropped my hope for some time now has been to put together a series of posts dealing with this film leading up to its release which I have now come to understand will be Dec. 8th in NYC/LA and most likely Dec. 15th everywhere else. I wanted to do this because as I asserted in my original post, SHAPE is clearly a homage to Universal Studio’s classic monster movie THE CREATURE FROM THE BLACK LAGOON (1954, Dir. Jack Arnold) which, though perhaps not widely recognized as such, is a work of paleo-fiction as its entire premise revolves around a paleontological expedition to the Amazon to look for fossils after a single skeletal humanoid forelimb dating to the Devonian period is found. Of course once our explorers reach the fabled Black Lagoon they quickly discover more than just fossils.

Since that time writer/director Guillermo del Toro has openly confirmed that CREATURE was, in fact, the principal inspiration for SHAPE based largely on his rather unorthodox reaction to viewing the film when he was six…

LAT: Going back to the beginning, what was the initial germ of this movie?

GDT: I’ve had this movie in my head since I was 6, not as a story but as an idea. When I saw the creature swimming under Julie Adams [in 1954’s “Creature From the Black Lagoon”], I thought three things: I thought, “Hubba-hubba.” I thought, “This is the most poetic thing I’ll ever see.” I was overwhelmed by the beauty. And the third thing I thought is, “I hope they end up together.”

LAT: I kind of doubt that’s what most 6-year-olds were thinking.

GDT: No, I’m a weird one. [Source]

Now my original intention was to put together a kind of historical overview of the literary and cinematic elements which both connect Universal’s CREATURE to del Toro’s SHAPE as well as those which predate CREATURE. Alas once I actually began researching the matter I quickly realized that I had resigned myself to an abyss of unfathomable depth which I have neither the time nor resources to adequately explore at this current phase. This does not mean that I am abandoning my original plan however. Instead what will follow from this point forth will be a highly abridged, limited and non-comprehensive overview of this subject. In other words, I’m going to be leaving a lot of stuff out and I’m going to be doing so intentionally. Nevertheless I feel strongly that what I do have to present will still be of interest to followers of this blog. We’re going to be churning the depths, plunging back in time to locate the very origins of the creature at the heart of THE SHAPE OF WATER.

TAKING SHAPE: PALEONTOLOGICAL ORIGINS When thinking about where to begin with a series dealing with the history of amphibious humanoids the first thought which crossed my mind was that we would need to start with the mermen and mermaids of myth and legend. This would take us back to the very beginnings of human civilization as depictions of mermen can be found carved on the stone walls of the Assyrian city of Dur-Sharrukin which dates back as far as 706 BCE. However upon further consideration it occurred to me that such a trip back to hoary antiquity seemed entirely unnecessary. Why? Because the amphibious humanoids featured in both del Toro’s THE SHAPE OF WATER and Universal’s THE CREATURE FROM THE BLACK LAGOON are not mermen. They’re Gill-men.

Now before anyone says anything I am well aware that everyone from Guillermo del Toro on down has been calling the creature in SHAPE a merman. That’s fine. I’m not about to fault anyone for the use of familiar nomenclature, especially when trying to sale/explain a concept as admittedly offbeat as the one which comprises the narrative core of SHAPE. That said I am going to make a distinction here, because while mermen/mermaids are certainly kith and kin to gill-men/gill-women they are nevertheless not the same. This is not merely an issue of semantics but rather one of taxonomy. There are a number of fundamental differences between mermen and gill-men and the first, and perhaps most important, is present right in their very names.

Gill-men have gills. Mermen don’t.

Naturally a lack of gills on your average fairy-tale merman/mermaid should raise the serious question of how exactly it is possible for such a creature to live under the water. But before one starts to concoct wild and elaborate theories about the respirational capabilities of Disney’s Ariel, perhaps we should acknowledge the most simple and straightforward answer to such a query: magic. Yes, magic. And what this tells us is that mermen and mermaids are the providence of fantasy. Their very existence, from their lack of gills to the fact that they are literally half-a-person and half-a-fish stuck together in the middle, is the product of a complete and unadulterated imagination unconcerned with questions of biological probability. To question how it is that a merman/mermaid is able to breath underwater is to utterly miss the point of such a creature.

So then what of our gill-man? The presence of gills, not to mention the fact that gill-men tend to be imagined not as fish-human chimeras but rather as more fully integrated creatures with scales and fins covering their whole body, tells us that they are not to be understood as a product of imaginative magical whimsy. The gill-man is a creature of science-fiction, not fantasy. The gills are there to help us suspend our disbelief and concede that – just maybe – such a being is possible and could exist in our world alongside us.

This also means that the gill-man is of a much more recent vintage then the merman, being the product of a modern scientifically minded age. More specifically I would argue that the notion of a gill-man could not exist prior to the advent of the science of paleontology during the latter half of the 18th-Century and the beginning of the 19th-Century in Western Europe.

In 1798, French zoologist George Cuvier – remembered today as the “Father of Paleontology” – formulates what will become known as the Principle of the Correlation of Parts, which states that all organs in an animal’s body are deeply interdependent and never mismatched. This is an important argument for the future of paleontology as it explains why it is possible for a paleontologist to extrapolate what an animal may have looked like in life even while working form only a handful of fragmented bones. The Principle of the Correlation of Parts tells us that certain types of bones will only ever belong to certain animals, thereby negating the possibility of creatures with mismatched parts; such as the body of a lion and the head and wings of an eagle or the head of a horse and the body of a fish. Because of this Cuvier likewise declares that mythological chimeras such as mermen/mermaids are scientifically untenable in principal.

However as science historian Brian Regal has argued, even while men like Cuvier were busy banishing mythological monsters back to the mists from which they came, the rise of Darwinian evolutionary theory helped to give birth to brand new ones. Fantasy fusions of man and beast like the merman might not exist, but scientists like Charles Lyell said there were ‘Missing Links’ out there, creatures which represented the transitional stage between man and animal. Today such transitional fossils are generally understood to be of a human-simian nature but this was not always the case.

The year 1844 saw the publication of what might be described as the first ‘best-selling’ book for a popular audience on the subject of paleontology: Vestiges of the Natural History of Creation (1st Ed. Oct. ‘44) by Robert Chambers. Chambers was not a paleontologist – or any kind of scientist – but rather a journalist with a strong interest in science, specifically geology and evolutionary theory. This is not intended as a slight against Chambers. Science has always needed popularizers who are capable of making complex ideas accessible to the public and paleontology has been fortunate enough to have a quite a few such as John Noble Wilford [The Riddle of the Dinosaur, 1985] and Brian Switek [My Beloved Brontosaurus, 2013]. Chambers, in this regard, was the first great popularizer of paleontology. However Chambers didn’t always get everything right. Case in point: Just a decade prior to the publication of Vestiges, paleontologists had discovered a set of fossilized track ways in Lower Triassic sandstone in Thuringia, Germany. These tracks bared an uncanny semblance to human handprints or possibly primate footprints and the initially thinking among many scientists was that they were just that. As a result the track maker was dubbed Chirotherium (“hand-beast”) and presumed to possibly be amongst our oldest ancestors. Then two years before the publication of Vestiges, British paleontologist Richard Owen – the man who coined the word “Dinosaur” – suggested that the tracks were made not by a primitive primate – which by all accounts had not yet evolved by the time of the Triassic – but rather by a labyrinthodont amphibian.[1] As a result of what can only be assumed to be a serve case of misunderstanding Chambers, apparently thinking about the Chirotherium tracks and the two conflicting interpretations of them, put forth the, in hindsight, admittedly bizarre suggestion in Vestiges that mankind had evolved from an extinct species of giant amphibian.

This then is the paleontological origin of our modern-day gill-man. A missing link between the sea and land. Between fish and mankind. And while such a creature never really existed the underlying assertion is not untenable. After all, as paleontologist Neil Shubin taught us back in 2008 with his highly publicized book on the history of human evolution, we all have an ‘Inner Fish.’ IMAGE: Elisa (Sally Hawkins) meets THE SHAPE OF WATER’s gill-man (Doug Jones) with his gills prominently displayed. _________________________________________

[1] To this day paleontologists have yet to identify the actual track maker, but most now suspect that it was some sort of primitive archosaur.

#the shape of water #guillermo del toro #the creature from the black lagoon #merman #gill-man #mermaid #palentology #brian regal #neil shubin #evolution #paleo-fiction

31 notes · View notes

factkeeps · 4 years ago

Text

Hostinger Review - Pros and Cons of Hostinger Web Hosting

When anyone wants to start an own blog or website the most first thing is to start any mission is selecting a perfect web hosting for a website or a blog.

Web hosting is a soul of any website. A web hosting can boost your business or can drown your business. So choosing a good and reliable web hosting is a very important for all new bloggers and small website owners.

Today I will share my insights and will provide a brief review of Hostinger web hosting.

I have over 5 year of experience in digital world. works with multiple brands for multiple tasks like web designing, website maintenance, ecommerce and logistics.

So let`s get started

Overview of Hostinger

Hostinger is a web hosting service started in 2004 located in Kaunas, Lithuania known for its low costs and speedy loading time.

Hostinger provides premium web hosting platform to over 29 million users in 178 countries. Every day they get over 15k new sign-ups - that's 1 new client every 5 seconds.

Hostinger gets so much growth in just one decade. They are now one of the top web hosting service provider.

Pros of HostingerThere are many benefits of using hostinger but here we will discuss the top benefits of hostinger web hosting.

1. Faster Loading Time

As Hostinger have very cheap pricing but for website loading time they are one of the best loading time. A website can load in 300-400 ms on average which is a very good number in the industry.

If you go with the high tier plan you may get the speed of 43 - 50 ms

which is super good as compare to any other hosting service provider.

If your target is Europe or European market or you are from Europe and wanted to started a blog own website so Hostinger is the best hosting service provider for you.

Do you Know

73% of mobile internet users say that they’ve encountered a website that was too slow to load. (According to Neil Patel)

So Now you may realize that how loading time can impact your website or a blog.

2. One of the Best Uptime

Hostinger performs very well in this uptime and provide almost 99.95% uptime. But yes for better uptime you have to choose a top tier plan of hostinger.

3. 30-day money-back guarantee

Yes Hostinger provides 30 day money back guarantee. They also offers payment from multiple options like visa/ MasterCard/ American Express and much more.

If you sign up on hostinger but now your mood changed so you can ask for complete refund from hostinger in most of the cases hostinger returns your money very conveniently.

But Yes most of the hosting service provider offers 30 day money back guarantee. So As per my research this is a industry standard.

4. Free Domain

Hostinger provides free domain with all their plans but not with

Single Web Hosting plan.

With a free domain name from your web hosting will help, and It`s a very great deal that Hostinger is supporting small businesses by giving a domain for free! But with domains provided by hostinger does`nt comes with WHOIS protection for that you have to pay for getting WHOIS protection which protects your online identity.

But the best thing is – you’ll be get a free domain! By paying $5 annuanly for WHOIS protection is not a very big amount. So for sure that will be a good deal.

5. Easy Website Builder

They have their own website builder which is very easy to use. Anyone can create website by using Hostinger website builder which is best for non techy persons.

In Hostinger website builder there are so many awesome templates available. Which makes it very creative and beautiful and easy to use.

In many terms Hostinger's website builder is one of the best website builder available in the industry.

6. Easy to use Attractive and Simple User Interface

Hostinger's user interface is one of the best and easy interface in the hosting world. That is very very user friendly.

User interface is very straightforward If you are a newbie you can easily create a nice looking website.

Honstinger's control panel is not like a traditional cpanel which is offered by many of the hosting service providers.

You can access to any installed apps, like WordPress, from here as well.

Hostinger creates very easy for you to change your usage, upgrade plan, change domain, and manage settings.

Cons of Hostinger Web HostingNow We will discuss about the downside of Hostinger web hosting.

No hosting service provider is perfect.

Everything have it's pros and cons. So let`s see what the downside hostinger have.

1. No Cpanel

Hostiner doesn't provides cpanel which can be required for those who have habitual with cpanel or love to use it.

Yes I agree that Hostinger's interface is very user friendly and can work great for newbie but for pro players or already used the cpanel those may not like the Hostinger's user interface.

2. Have to pay for extra domain

Yes one domain is free with Hostinger's all premium shared hosting and cloud hosting plans but for extra domain you have to pay.

Yes with Premium and business hosting plans you will get unlimited free subdomains but you will get only one domain.

This is very usual thing most of the hosting service providers provides only one domain and charge for other one.

This is a very common practice in the hosting industry.

Conclusion

I definitely recommended you the Hostinger web hosting.

Get Your Hostinger Hosting with extra discount - Click Here

Specially if you are a newbie and wants to come online with minimum investment so Hostinger is one of the best Hosting service provide for you.

I know that they are offering vps hosting and cloud hosting but their shared hosting plan is quite good and Hostinger is well known for it`s shared and WordPress hosting plans.

Hostinger have best loading times in the industry specially if you want to focus Europe so hostinger will be best for you.

Hostinger's uptime is better than many other players.

Easy to use interface and free website builder with dozen of free templetes makes it first choice for beginners and small businesses.

So If you are a beginner or have a small business Hostinger is best for you go for it without any doubt.

Hostinger`s cloud hosting plan and email hosting is also good for big enterprises and email marketers.

Hope you like this post. If you want more inspiring meaningful and useful content subscribe to keepsthefact.com share this with all your groups and friends and follow us on Twitter, Instagram , Pinterest and Linkdin.

I use affiliate links on this post which will provide small commission to me but trust me it will not affects your purchase. But that will help you to choose right plan.

Your Support is highly appreciated.

#web hosting #blogging

0 notes

reviewandbonuss · 4 years ago

Text

How to Choose The Right Digital Strategy Agency

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare.

That’s no longer the case.

Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. If you can’t keep up, does that mean you’ll be left behind?

Not if you have the right digital strategy agency.

With the right agency, you’ll be able to adapt to rapidly changing circumstances and events. Here are some steps you can take to find and vet the right agency.

Know your goals and desired outcomes

Identifying your digital strategy is the key to long-term growth.

Your digital strategy is about setting goals and objectives. It’s a high-level overview that defines where you are now, outlines where you’d like to go (as an organization), and how you’ll get there. It’s a long(er) term plan that sets a course or destination for you to follow before starting your journey.

You’re going to need a list of:

Goals, KPIs, and objectives: For example, you could focus your attention on generating a specific number of leads, customers, or revenue. You’re running a SaaS business, focus your attention on reducing churn and increasing MRR.

Target audience members: It would be best if you had a clear idea of the specific customer segments you’re looking to target. Your agency should help you with the demographics, psychographics, and ethnographics if you need help clarifying your audience.

Customer hangouts: You’ll want to identify your customer hangouts and the places online where your customers spend their time. This will help you identify potential partners, advertising opportunities, and strategic alliances you can use to grow.

Obstacles and challenges: You’ll want to outline the list of barriers and challenges that may prevent you from achieving the goals and objectives you’ve listed above.

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. This reduces direct competition, making it easier for you to attract customers based on your strengths and the areas you perform best.

Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. Your agency should be able to provide you with options to address each of these, so you’re able to outperform your competitors.

If you have clear answers to these questions, it’s easier for your agency to supply you with the strategy you need to be effective.

3 Characteristics That Make a Great Agency

Great agencies have a few characteristics in common. They’re able to focus their attention on the details that matter to your company and your customers.

1. They ask probing questions

Your agency can’t create the right digital strategy for your company if they don’t have the answers they need. A great agency asks probing questions that may seem simple, dumb, or unimportant at first. You want your agency to ask these questions because these questions help them to develop an in-depth understanding of your business.

Here are a few examples.

What are your current benchmarks?

What are your goals and objectives for your business overall? For each segment?

Which KPIs or metrics are you using to measure performance?

What do customers expect from your business?

Where do your customers spend their time online?

Which marketing channels work best to attract customers?

What tactics should we use to achieve our goals and objectives?

Questions form the basis of your digital strategy; your digital strategy shows you where you are now, tells you where you’re going, and how to get there. Good digital marketing agencies should be asking these questions at the beginning of the engagement process.

2. Ask your agency to give their strategy away

Your agency should be willing to share bits and pieces, showing you what a cohesive strategy could look like for you. This is important because it gives you several data points you can use to evaluate their work. This doesn’t mean that you should expect your agency to work for free; it just means they’re willing to demonstrate their skills. Your agency can share this with you in several ways, over the phone, in your proposal or quote, or a case study. You’re looking for them to share pieces of their proposed digital strategy or examples from previous campaigns they’ve implemented for other clients.

Request performance data from your agency

Use performance data to evaluate their performance

Pay attention to the campaign elements they prioritize consistently

Look for knowledge gaps, holes in their strategy, or weak points

Discuss the details you’ve noticed with them during the interview process

Another option would be to pick one part of your business (e.g., content or advertising) and ask your agency how they’d build a strategy to accommodate one specific goal (i.e., how would you increase sales for my worst performing products using content marketing?).

3. Your agency knows how to implement

Digital strategy is important, but it’s not as important as the ability to execute that strategy. A great strategy isn’t enough. Your agency should have the experience, skill sets, and team you need to implement your digital strategy and produce the results you need to grow.

You’re looking for three things.

An agency that can create a comprehensive digital strategy that works with your existing marketing plan

An agency that knows how to implement your digital strategy successfully

A proven track record showing that they’ve achieved this for other clients in the past

Your agency should provide you all three of these, and they should be able to provide you with evidence showing that they offered other clients these as well.

How to Work with a Digital Strategy Agency

As you’d expect with any other agency, you’ll want to see a list of samples, references, case studies, and reviews showing that they’re legitimate and competent.

Ask your clients to provide you with a list of milestones and campaign deliverables. You’re looking for a clear timeline that projects how long everything will take to implement, and when they anticipate, you’ll begin seeing results. Your plan should include details on:

Media advertising: This includes commercials on tv or streaming services, as well as app, radio, podcasting, and sponsorship spots. This won’t be relevant for some, but it’s still something your agency should be able to support if you need it.

Public relations: What will your agency do to generate press for your business? What strategies will they use to increase visibility and publicity for your business?

Digital marketing: This encompasses everything from local search, organic search engine optimization, content marketing, advertising,

Direct response: This can include tactics like geofencing or hyperlocal print advertising; it’s a direct response option that’s designed to integrate with your overall strategy. This is especially important for local businesses that operate in a specific market.

Partnerships: These partnerships can include tactics like JV partnerships, strategic alliances, or channel partnerships. These pieces are essential and should be an important part of your digital strategy.

Your agency should be able to show you how they plan on approaching your campaign or project. Ask them to break down the approach that goes into their strategy documents; this document should clarify how they’ll approach your campaign, what you should expect, what their goals are, and more.

You’ll want to provide your agency with the following:

Agreements. It’s common sense, but it’s also something many clients ignore. Take some time to look over their agreement; look for red flags and trouble spots with legal before you sign.

Brand content. Gather all of your content, brochures, flyers, guides, promos, images, logos, style guides, and marketing materials for your agency.

Photos. Give your agency access to all relevant photography — company photos, portraits/photos of key people, office space, location, general and event photos, etc.).

Accolades. Make a list of the social proof your company has — awards, recognition, testimonials, praise, positive reviews, or feedback you’ve received. Give your agency with the assets and resources needed if they ask.

The digital strategy company you choose will provide you with a list of items they need and the options you need to implement their plan successfully.

How to Find the Right Digital Strategy Agency For You

You can use directories like Clutch.co, HubSpot Agency Directory, or Sortlist to find the right digital strategy agency that’s best for you. Here’s a list of some of the best in the industry. You can go through the traditional RFP process or you can simply request a quote.

The 6 Top Digital Strategy Agencies

Here’s a list of six of the top digital strategy agencies online.

1. Neil Patel Digital — Best For Content Marketing & Digital Strategy

I’ve created more than 4,294 blog posts in 10 years. I’ve written millions of words, and I’ve used content marketing to build three companies of my own generating 195,013 visitors a month. I did the same things for large fortune 500 clients; now I can do that for your business too.

2. REQ – Best for Enterprise Business Strategy

REQ is an award-winning agency with enterprise-level expertise. They’re industry veterans with some of the best talents in the business. They’re part of the Inc.500 and Deloitte Fast 500 lists – they’re one of the fastest-growing companies in America.

3. Usman Group – Best for Mid-market Business Strategy

With 80% of its clients in the mid-market range, earning between 10M – 1B, the Usman Group, specializes in digital strategy and market research. Their agency is oriented around design thinking; they produce projects that are evidence-driven, practical, and focused on research.

4. DeSantis Breindel – Best for Branding Strategy

DeSantis Breindel is a digital strategy company that specializes in end-to-end branding strategy. They’re focused on all things branding — they serve businesses via brand differentiation, brand valuation, brand launches, and employee engagement and more. If your company relies on image and brand reputation, DeSantis may be a good fit.

5. Mabbly – Best for Data Analysis, Channel Strategy

As a digital strategy firm, Mabbly emphasizes market research and data analytics. They specialize in converting large and complex problems into growth opportunities for established and up and coming brands. Their starting price is slightly higher but worth the investment if you’re looking for a data-driven approach.

6. Ironpaper – Best for Small Business

Ironpaper bills itself as a B2B growth agency. As a digital strategy firm, their conversion growth strategy focuses on gaining traction with growth up to 1 percent. The growth phase starts at 1 to 3 percent, with anything above 3 percent listed as scaling.

Conclusion

Businesses have less time to adjust; now, more than ever before, customers are expecting companies to meet their expectations and needs immediately. Digital strategies that played out over the course of one to three-year cycle now finish in a matter of days or weeks. Business is accelerating as customers move more of their business online.

Most companies will need help to keep up.

If you have the right digital strategy agency, you’ll have the support you need to adapt to a rapidly changing market and events. Use this guide to find and vet the right agency for your business.

The post How to Choose The Right Digital Strategy Agency appeared first on Neil Patel.

0 notes

codygyyo132-blog · 4 years ago

Text

What is SEO? Search Engine Optimization 2020 - Moz Beginners Guide to SEO [Search Engine Optimization] - Moz What Is SEO / Search Engine Optimization? SEO Made Simple: A Step-by-Step Guide for 2020 - Neil Patel SEO Basics: A Beginners Guide to SEO - WordStream SEO Optimization - Learn to Optimize for SEO - WordStream What Is SEO? Heres Search Engine Optimization Defined by ... What is SEO? • SEO for beginners • Yoast What is SEO? Search Engine Optimization Explained - Ahrefs Search engine optimization - Wikipedia What is SEO? Search Engine Optimization In Plain English What is SEO and How It Works? [Heres the Answer] SEO basics: 22 essentials you need for optimizing your site ... Do you need an SEO? - Search Console Help - Google Support Professional Search Engine Optimisation (SEO) Tutorial ... What is SEO? Heres A Simple Plain English Answer, SEO in a ... What Is SEO? A Get-Started Guide to Search Engine ... SEO Explained: What Is SEO and How Does SEO Work? What is SEO? Basics of Search Engine Optimization - Mailchimp What is SEO? Introduction to Search Engine Optimization [2020] The Definition of SEO in 100 Words or Less [FAQs] Learn About SEO and Why You Need It to Succeed Digitally What is SEO? Search Engine Optimization Explained What Is SEO? Find Out How Search Engine Optimization ... What is SEO / Search Engine Optimization? - Corberry Digital What is SEO: A Complete Guide to Search Engine Optimization What is SEO? - SEO Basics - Wix SEO Wiz SEO - What is SEO? - Tutorialspoint What Is SEO & Why Is It Important? - DMI What is SEO? - Upward Brand Interactions What is SEO? A Guide to Google Search Engine Optimization Search Engine Optimization: What Is It? What Is SEO and Why Does It Matter? - Constant Contact Blogs What Is SEO and Why is it Important? - Showit Help Center What Is SEO And How It Works : Wordtracker 101 — What Is SEO? - Straight North What is SEO and Why Do You Need It? - Stellar SEO Learn SEO: The Ultimate Guide For SEO Beginners [2020] Ecommerce SEO: How Online Stores Can Drive Organic Traffic WordPress SEO Made Simple - A Step-by-Step Guide ... What is SEO? SEO is the Ability Understand Search Intent What is SEO? - What Does SEO Stand For - SEO Questions ... 1.5 What is SEO? Search Engine Optimization for Beginners What is SEO: Your Guide in 2020 - SEOreseller What Is SEO (Search Engine Optimization) And Why Is It ... What Is SEO? - Search Engine Optimization - SEO Analyst What Is SEO? A Quick Guide To Search Engine Optimisation ...

What Is Seo And How It Works : Wordtracker - The Facts

Table of Contents9 Simple Techniques For What Is Seo And How It Works - Digital Logic101 — What Is Seo? - Straight North Fundamentals ExplainedA Biased View of The Definition Of Seo In 100 Words Or Less [Faqs]Our Beginner's Guide To Seo [Search Engine Optimization] - Moz StatementsThe Do You Need An Seo? - Search Console Help - Google Support Ideas8 Simple Techniques For What Is Seo And Why Is It Important? - Showit Help Center

youtube

You'll obtain one of the most out of this guide if your wish to learn (Search Engine Optimization) is gone beyond only by your readiness to implement and check concepts. This guide is created to Have a peek here explain all major aspects of Search Engine Optimization, from discovering the terms and also expressions (keywords) that can generate certified traffic to your internet site, to making your website friendly to internet search engine, to constructing links as well as marketing the special value of your website.

What is SEO and How It Works? [Here's ...lyfemarketing.com

Free SEO education is also extensively available online, including in overviews such as this! (Woohoo!) Incorporate this info with some practice and you are well on your means to coming to be a savvy SEO.Ever listened to of Maslow's power structure of needs? It's a theory of psychology that prioritizes the most fundamental human requirements (like air, water, as well as physical safety and security) over more innovative demands (like esteem and also social belonging).

The Of What Is Seo (Search Engine Optimization)? - Definition From ...

Love does not matter if you do not have food. Our owner, Rand Fishkin, made a similar pyramid to explain the method folks should tackle Search Engine Optimization, and we have actually passionately called it "Mozlow's pecking order of SEO needs." Below's what it resembles:.

Presume the amount of post individuals publish every day. Any kind of concepts? Well, WordPress individuals alone. That comes out to 24 article every secondly. That implies that users released around 216 blog site articles while you read these five sentences. And also that's only counting WordPress users. If we were to count all article, that number would undoubtedly be greater.

Rumored Buzz on What Is Seo? A Quick Guide To Search Engine Optimisation ...

Yet you have to if you wish to make your blog site a successful one. While I frequently invest 4-5 hours creating my blog messages, the 10 minutes I invest enhancing each blog post are quickly the most crucial. No surprise countless people Google the term "SEO" monthly. On any type of provided day, people conduct even more than 2.2 million searches.

Infographic: What Is SEO? - JSL Marketingjsl.marketing

SEO or Search Engine Optimization ...boomango.com

Therefore, turning up on the front web page of Google can be the choosing factor in between a business that's growing and one that's, well, bankrupt. But what does SEO also suggest? You most likely recognize that it stands for search engine optimization, however what do you require to enhance? Is it the design? Or is it the writing? Or possibly it's the links.

6 Simple Techniques For What Is Seo / Search Engine Optimization?

However allow's begin this SEO overview at the start. Search Engine Optimization stands for search engine optimization. Which is the art of ranking high up on an online search engine in the overdue section, also called the organic listings. Alright, let's convert that to English. Right here's my go at it: Search engine optimization (Search Engine Optimization) is the procedure of maximizing your on the internet material to make sure that an online search engine suches as to show it as a leading result for searches of a particular key words.

If you have a post regarding just how to make vegan lasagna, you desire the internet search engine (which, in 90% of all situations, is Google) to show it as a top outcome to anybody who browses for the expression "vegan lasagna." Search Engine Optimization is the magic you need to work on your article in order to make Google most likely to include your article as one of the top outcomes whenever somebody searches for that keyword phrase.

More About Seo Strategy: A Step-by-step Guide To Boost Your Seo Traffic

Integrate that with the truth that, and you get a concept of why seo is so important. There's a joke walking around the web that highlights how essential it is to hit the very first page of Google: If you ever before require to conceal a carcass, you must position it on the 2nd page of Google search engine result.

Yet to understand just how to turn up first in the online search engine results, you initially require to understand how search also functions. Since you have a concept of the basics of Search Engine Optimization, I'll take an appearance at several of its elements thoroughly. While Google guards their search formula quite well and also not all of the more than 200 establishing elements are public,.

What Is Seo: Your Guide In 2020 - Seoreseller Can Be Fun For Everyone

There are 2 sides of the SEO pressure, and you need to select your own now. As you understand, rather of just attempting to obtain a quick buck from it. It's the exact same with search engine optimization. Some individuals are in it to make a couple of grand truly rapidly while others are in it for the long haul.

Because there are great deals of ways to flex and also damage the guidelines to obtain your sites to rate high, these are a prime way for black hat Search engine optimizations to make a couple of thousand dollars quick. Ultimately, this approach leads to spammy, crappy pages that typically obtain banned extremely fast. It will certainly commonly result in extreme penalty for the marketer, destroying their opportunity of building something sustainable in the future.

0 notes

pixelproductions · 5 years ago

Link

Beating Competition With SEO in 2020 Your Strategy Guide

Beating competition with SEO in 2020 isn’t getting any easier, check out this SEO strategy Guide to outpace your competition online this year.

A quick overview on what it takes to BEAT Your Competition with SEO:

1. Plan to Win – That’s Where Strategy Comes in

Ultimately, your goal is to rank for the most competitive keywords in your niche.

To do that — you’ve got to have a strategy to win.

2. Become THE Authority

You’ve heard it a million times — Google loves authority sites. When sites like Mashable, Search Engine Journal or Forbes put up a new article, it has SEO strength immediately. Why? Because they have a website with REAL authority.

If you really want to beat your competition with SEO, make more content and better content than any of your competitors!

3. Make High Volume Keywords a Priority from the Start

Keyword volume and keyword difficulty are the two primary reference points with any SEO strategy.

These two values tell you a lot about a keyword, but not everything. 99% of the time an SEO agency will opt for low hanging fruit or less competitive keywords because they appear easier. Yes, often times they are easier to rank for, but sometimes high power keywords don’t take much more effort.

Building content that makes sense for your business and your audience is a guaranteed way to make sure you start building rankings for high volume keywords right from the start.

4. Is Your Site Really Better than Your Competitors?

Is your site truly delivering? Does it look the part? Is it offering something more? What would make your audience choose your site over your competitors?

Really look at the bigger picture ie: web design, user experience, loading time, and of course quality of content.

According to https://www.entrepreneur.com, monitoring all the important SEO changes is extremely important.

When it comes to beating competition with SEO in 2020, focusing on THREE important things from the overview above are really going to help:

Amazing content

A great plan for the distribution of content

Perfect site optimization

If you’re ready to start beating the competition in SEO this year — follow this Guide:

1. Amazing Content is Search Intent Oriented Content

You have one MASSIVE problem with your content and that is; there is already a LOT of competition for it.

No matter what you’re searching on Google, you’re going to see thousands of results any given day. An even bigger problem… all the results you’re seeing on the first page are pretty darn good.

Google digs through more than 8000 results and displays only a few that deserve to be on the first page. This is done by Google within a few seconds.

Search Intent is a big part of how Google ranks this content. For example, Google ranks all kinds of pages like; product pages, long guides, short blog posts, reviews, tools, videos, etc…

To make sure that you’re beating your competition with SEO, you’ll need to understand the type of content that Google is ranking currently and outshine it if you want to compete for that keyword.

One leading New York SEO said that understanding what your competitors are ranking for and the search intent behind those rankings is THE only first step in keyword research for content.

a) Competitor Research:

How can you measure the success of your site?

This can be done by judging the ranking, conversions, revenue, and the traffic that the site is receiving.

The best place to start in order to achieve this — your competitors’ sites.

The right competitor research will help you find keywords that your competitors are ranking for that your website does not. (The “gaps” in your content!)

This analysis can help you in multiple ways to help you find:

Content that you’re missing in your customer journey

Content that your competitors have that you do not

Topics that your competitors are covering for that you’re not

or what I like to refer to as your new search intent oriented content

Keywords that your competitors rank for that you do not are big opportunities for you in terms of content!

Look for keywords or topics that make sense in your customer journey and then prioritize them accordingly. You may want to consider the search volume and the keyword difficulty when selecting your targets. For example, and this is just a first pass using Pixel’s Domain:

b) Deeper Keyword Research Plus Content Optimization:

The process of identifying what your competitors rank for is important, but it’s also just a start. You need to carefully pick and choose based on what is actually relevant to your site and your customer. From that point you need to break down your keywords based on content that will provide multiple ranking levels ie: long tail and shorter tail.

It is important that you filter your keywords by country, industry or even by City so that you may focus on the best keywords for your account.

Most keywords – fall under one of two different categories: short-tail or long-tail.

Short-tail keywords typically consist of either one or two words, whereas long-tail keywords are longer, often consisting of 3 or more words.

While short-tail keywords yield more traffic, they have a few major disadvantages.

For starters, short-tail keywords are highly competitive, meaning you’ll have a difficult time ranking your e-commerce site for them. Furthermore, short-tail keywords are less relevant than their long-tail counterpart, resulting in fewer sales/conversions.

And according to the folks at SEOMoz, long-tail keywords make up over 70% of all online searches.

Targeted SEO keywords will typically be the long-tail search terms that reach out to customers farther along in the buying cycle.

The Keyword Data you Act on should give you structured and actionable information, ie: the data which is ready to use in search marketing campaigns.

For a more detailed walk through on proper keywords research, click here.

If you’re looking for tools will make it easy to find relevant keywords, there are plenty out there:

Moz

AHrefs

Soovle

Google Keyword Planner

Jaaxy

Some of the keyword research tools are free for use, like Soovle or Google Keyword Planner, while others like Jaaxy require payment. The difference is in the set of additional features and automation level provided with each tool.

Aside from doing the proper keyword research, beating your competition in SEO will mean technically formatted content to perform well in search.

If you are interested in ranking and getting traffic from one region, you can narrow the keyword search to a particular area. You can also find keywords with the help of Google search console and your competitors.

c) Use Your Target Keywords and Variations of Them in Your Content:

Yes, you have to use your primary keywords and variations throughout your website content, but more importantly you have to use them in way that benefits the reader.

This means focus on rich, meaningful and awesome content that is better than your competitors.

You’re going to want to break up your content so that it is easy to consume, while aiming for a natural flow. Let’s shop for some outdoor furniture to clarify:

You can immediately see just how important keywords and search intent are especially with these 4 areas:

SEO Title — When someone searches for your content, the search engine will refer to your title/ SEO title to determine the relevancy of your content. You MUST include the keyword here. To make your SEO title more effective, cut it as short as 60 characters (including the keyword). Another best strategy to try is to include the keyword at the beginning of your title. That way, it won’t be cropped off in the SERP.

Headings and Body — As mentioned before, keyword stuffing can lead to penalization of your blog content. Don’t rush the keyword flow and make sure it is distributed throughout the headings and the body. Focus on what piques your audience’s interest and use it to structure your keyword usage.

Meta Descriptions — The SERP displays the bit of description, which is kind of an abstract or summary of your blog content. You can use long-tail keywords here to compel your audience. Make sure it’s natural, includes the keyword, simple, and engaging.

Page URL — The link to your content also comes under the SEO scrutiny. Optimizing your website content means taking into consideration every aspect including your URL. Yes, your keywords should be included in your url – whether long or short.

2. Content Distribution:

Unless your site is already a MOZ or Inc.com, you can’t sit around and wait for your audience to find your content — that just isn’t going to happen. The second hurdle to making your website an authority is figuring out where to distribute your content.

There are plenty of channels out there, for example:

Instagram users publish 46,740 posts per minute.

Twitter users send 456,000 tweets per minute.

Google conducts 3,60,7080 searches per minute.

LinkedIn has more than 100 million users logging in every day.

89% of marketers say awareness is their brands #1 goal

You should, by now, know who your true target audience is and even where they hang out… you want to make sure that your content is reaching them on those channels.

One of the best ways to make sure your content has reach is to find the right influencers on the right channels. BuzzStream recently announced BuzzStream Discovery, a new product that makes finding and researching influencers for your website marketing campaigns a much smoother process. The tool is currently in open beta, and free to use immediately.

SEO link building and content marketing are pretty much the same thing now. Like Neil Patel said, “relationships are the new backlink” In order to get that all-mighty and powerful back link or to establish authority, you have to have the right content, the right website, in short the right influencer.

For the best results, customize your content and involve consumers at different channels by providing video, podcasts, white papers, downloads, etc. Moreover, link your digital platforms with multiple remarketing campaigns and assess which attribution channel generates more leads or sales.

It’s going to take a bit of practice to master the art of distributing content organically through social channels and online groups, but once you’ve got a feel for it you can slowly test the waters of paid distribution via channels like Facebook, Twitter, LinkedIn, Google and Amazon for even more reach.

3. Website Optimization & Page Speed

We talked a little bit about on page optimization above with Titles and descriptions, but technical optimization goes a bit further and extends across your entire site. It is also a must to optimize the page speed if you wish to retain your customers.

Why is on-site optimization so important?

Because 77% of websites take more than 10 seconds to load on mobile

77% of websites — that’s a LOT of websites that you could eliminate as competition.

To test the speed of your website, you can use any of these services:

Pingdom

gtmetrix

Google Page Speed Test

webpagetest.org

Your hosting can actually affect your SEO and site ranking as well; which is why you will see that many businesses making the switch to better hosting. Sometimes you don’t have a lot of choice like if your using a hosted eCommerce solution like Shopify or BigCommerce. However, premium hosted solutions like those and WP Engine usually include the following performance boosters:

Host the site on fast servers.

Use a CDN.

Use gzip compression.

*The 3 items listed above are all server level (hosting) optimizations.

Beyond hosting there are some key components that are really going to decrease load time and increase user experience:

Optimize the dimensions of images.

Compress images.

Merge elements.

Optimize Images

As mentioned before, images are generally the most information heavy item on a page. Resizing images and making sure the images have a low byte size will increase the speed of the page. BigCommerce utilizes Akamai Image manager to help offload some of this work by automatically optimizing images.

For WordPress, there are a LOT of good optimization plugins. A great combo to boost speed and performance is the following:

Use Cloudflare for your CDN. *Free option should be find, at least start there.

Buy and Install WP Rocket ! Totally worth the $49.

Install Imagify for image compression and automatic resizing.

These 3 items all work really well together, are very easy to install and set up, and for a very low fee significantly improve your desktop and mobile load times.

Minimizing and merging elements

Minimizing css, java script, html, and image resources will all help to reduce load time.

Enable Google AMP

Google AMP is an effort by Google to streamline the page loading speed on any device.

Conclusion

Beating the competition with SEO may not be easy, but the SEO strategy Guide specified above is a winning format to engage your audience, make sure your content is shared, earn in bound links and ultimately beat your competition in search. If you feel like you’ve followed these tips and still can’t get your website to perform, reach out — we’re happy to help.

#beating competition with seo in 2020 your strategy guide #SEO #Beating the Competition #SEO Strategy #SEO Guide

0 notes

zanytimetravelenthusiast-blog · 5 years ago

Text

OptinTurbo Review Discount And Huge Bonus

Welcome to OptinTurbo, we're so ecstatic you have actually decided to use us for all your e-mail checklist needs! We promise to make it very easy, effective, as well as inexpensive! To get started, please read our easy tool overview below.

How to Develop a Substantial Email Checklist: Just How We Added 56,000 Subscribers in thirty day (Part 1)

When Foundr initially began, we dealt with the same problem every other bootstrapping business owner with stars in their eyes does: We had no e-mail listing. We had no visibility, no online reputation, in fact we really did not also recognize where or just how to develop an email checklist.

How to Develop an Email Checklist

Leads: Get em' while they're warm!

books

Cheat sheet

Webinar

Product giveaway

Pop-ups

Web content upgrades

Affiliates

Podcast

Visitor publishing

Incentive: S4S

Yet luckily, things have actually reversed since then. Today we currently have a mailing list of greater than 200,000 individuals! Possibilities are, you read this blog post today because of the emails we send out every week.

The last time we wrote about our subscriber list, simply a plain couple of months earlier, we only had a newsletter of around 100,000 people. Nonetheless, ever since not only have we handled dual our list to 200,000 customers, however we were able to catch 56,000 of those in just one month!

This email list growth was a major component of a huge OptinTurbo product launch we undertook this previous winter season. In the lead-up to the launch of our Instagram Dominance 2.0 training course, we increased down on our objective to rapidly grow our email checklist. In this short article I'm mosting likely to expose to you the specific strategies we made use of and also exactly how we employed them in order to grow our subscriber list.

Fair warning, I splash every one of our tricks in this piece, so distort up, since there is a lot of details to take in here.

What's in an email checklist?

I'm not exaggerating when I claim that if you run an online company, your success will live or pass away by your mailing list.

Currently you may belittle this, as well as I wouldn't condemn you. Innovation has actually come leaps and bounds in the past 20 years. So much to ensure that it seems sort of outrageous that we're still making such a big deal out of something that really feels noticeably old-fashioned.

Back in the early days of email we were even more stressed about choosing the best username than we were about advertising and marketing. In fact I noticeably keep in mind being much more stressed over forwarding a chain email to five other individuals, since OptinTurbo would certainly in some way enhance the chances of my high school crush declaring their enthusiastic love for me, than I was about whatever newsletter located its means into my inbox.

Don't lie. You 'd forward this.

Today we're all about social media advertising and marketing, search engine optimization, and also whatever various other buzzword you can think of. However the fact is, there is nothing else channel that will certainly offer you a better return on investment than email. According to Adobe, for every single $1 invested in e-mail, the typical ROI is $40. That's practically double the return of Search Engine Optimization, the second-highest channel.

Despite the fact that the average advertising email will certainly wind up in the garbage or spam folder, it does not stop e-mail from being the number one channel utilized by marketing experts.

For several years, e-mail has consistently outmatched every other electronic network when OptinTurbo pertains to obtaining sales, leads, as well as consumers. Professionals like Neil Patel and Joe Pulizzi all agree that e-mail is, without a doubt, the most important source any kind of service has.

Unlike purchasing standard advertising and marketing, or relying upon Search Engine Optimization, you have complete control over your subscriber list. No matter just how sophisticated or targeted your social media advertising and marketing method might be, no other network will certainly provide you such straight accessibility to your consumer.

You do not have to stress over Google or Facebook suddenly changing their formulas, because when you have a person's email you have the capability to interact with them one on one. Even if every one of Foundr's search positions and social media presence vanished tomorrow, we would certainly still be able to promote our brand as well as our products to the countless individuals on our subscriber list.

OptinTurbo Testimonial & & Introduction

Vendor: Billy Darr

Product: OptinTurbo

Release Date: 2020-Jan-18

Launch Time: 11:00 EST

Front-End Price: $22

JV Page: https://www.socialleadfreak.com/optinturbo-review/

Specific niche: General

How Does OptinTurbo Work?

We've broken our guide down right into 3 components: Just how to Produce a New Project, How to View as well as Customize your Email Checklists, and also Special Attributes.

Exactly how to Develop a New Campaign:

Action 1: On the leading left-hand side of the screen, under the OptinTurbo logo, click "New Project."

Step 2: You will be guided to choose your project page style. This is the websites your audience will certainly see when they subscribe as well as join your email checklist. Select from our selection of distinct themes as well as pick the design of your choosing to begin customizing!

Step 3: Call your project. Whatever name you choose will certainly not be seen by your email list as well as is simply for your very own organizational purposes.

Step 4: Now proceed and also personalize your campaign template's text, typeface, as well as color. You may also transform the history shade, history picture, and also logo design picture of the design template by utilizing the navigating pane on the right-hand side of your display.

Step 5: Continue scrolling down the right-hand navigation pane for more personalized alternatives, such as customized messages for your project page site visitors, the capacity to put downloadable Links, and so on

Step 6: Once you are satisfied with the layout of your theme, don't fail to remember to click the purple "Save" button at the bottom of the navigation pane!

Step 7: Since your campaign web page has been conserved, you have the ability to watch its LINK in the "All Projects" tab. Congratulations, you've formally made your first campaign page as well as can start obtaining site visitors IMMEDIATELY by sharing the URL!

Just how to View and Personalize your Email Lists:

Step 1: Since you have actually produced a campaign, you'll probably want to watch specifically who's on your subscriber list. You can do so by clicking on "Leads" in the left-hand side bar.

Step 2: Here, in addition to seeing all your project participants, you also have the option to sort your listing by "Tag" or export your listing to a.csv spreadsheet by using the corresponding purple buttons in the leading right-hand edge.

Final thought

"It's A Large amount. Should I Invest Today?"

Not just are you obtaining access to OptinTurbo for the very best price ever before supplied, but also You're spending entirely without danger. OptinTurbo includes a 30-day Money Back Warranty Plan. When you select OptinTurbo, your complete satisfaction is guaranteed. If you are not entirely pleased with it for any kind of factor within the initial 30 days, you're qualified to a complete refund-- no doubt asked. You've obtained absolutely nothing to lose! What Are You Waiting for? Try It today and obtain The Complying with Reward Now!

#OptinTurbo #OptinTurbo Review

0 notes

waqasblog2 · 5 years ago

Text

The Future of SEO: It's Not What You’re Expecting

What do you think the future of SEO is?

And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future.

You know, that one thing that’ll just skyrocket your rankings.

So, what do you think it is?

I can tell you this… it’s not link building and it’s not on-page SEO.

Sure, those things help, but they don’t skyrocket your rankings. When you build links, it can take months if not a year for them to kick in.

And everyone is doing on-page SEO, so there is nothing unique about it anymore.

So, what do you think it is? Shall I give you a hint?

The accidental SEO hack

I stumbled on the “future” of SEO by accident. Back in March 2016, I was able to take my traffic from 185,980 visitors a month to 195,596 a month.

And it all happened within 30 days.

Here was my traffic in February 2016:

After I ran my accidental marketing experiment, my traffic grew by 9,616 visitors (to 195,596 monthly visitors in March).

I know what you are thinking… there are more days in March than February. And although that’s true, the majority of those additional 9,616 visitors came from search.

So what happened?

As I mentioned above, I accidentally stumbled upon this.

But once I noticed that the side effect of this marketing experiment was that it increased my search traffic, I ran it again.

And this time, on a much larger scale.

Let’s look at my traffic in June 2016:

And now let’s look at July 2016:

And now look at August 2016:

That growth rate is ridiculous! I grew my traffic to 454,382 visitors a month in August from 240,839 in June!

See, during that time period, I wasn’t trying to figure out any cool SEO hacks that would boost my rankings… it just accidentally happened. And it happened because I was running a marketing experiment that wasn’t related to SEO, but funny enough, it impacted SEO (in a major way!).

As you can see from the graphs above, I was able to drastically boost my rankings and search traffic over time.

So, can you guess what it was?

Let me give you a hint…

How Google deals with the Internet cesspool

The EX-CEO of Google, Eric Schmidt, talked about how the Internet is becoming a place where false information is thriving. Essentially, the Internet is becoming a cesspool.

He went on to discuss how brands were becoming more important signals whether or not content can be trusted.

And in his words:

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

In other words, if you want to do well in the long run, you have to build a brand.

When you look at Google you can see clearly that it’s dominated by big brands. From Huffington Post to Wikipedia to CNN… the list goes on and on.

Sure, these sites have a lot of content and backlinks, but they also have huge brands.

When my traffic grew from 185,980 visitors a month in February 2016 to 454,382 visitors in August, it was due to one thing.

My brand kept growing!

Just look at the brand queries for my name over time according to Google Trends:

Over time, my brand has grown in popularity. And as it’s grown, so has my traffic.

In the last 28 days, 40,412 people found my site by Googling variations of my name.

That’s a lot of people!

But what’s cool is, the traffic increases didn’t mainly come from people Googling “Neil Patel.” It mainly came from an increase in rankings for non-branded terms like “online marketing.”

It’s so effective that I generate over a million visits from Google each month now:

To clarify, the way Google looks at brands is that if a website gets a higher amount of brand queries than their competition (the number of people searching for your website name each month), it tells Google that people prefer that one brand over another.

And when Google is determining where to rank a website for all of the terms they are optimizing for, they give more preference to the ones with the most popular brands because those are the sites that people prefer more.

So why does Google put so much emphasis on brands verus other search signals?

Why Google loves brands

Just think about it, it’s the hardest thing to manipulate.

You optimize your on-page code with very little effort these days.

Heck, if you have a WordPress blog you can just use the Yoast SEO plugin and it will do a lot of the work for you.

And when it comes to links, it is harder, but not impossible. You can do email outreach, guest posting, buying links, reciprocal link building, content marketing…

Now, I am not saying you should leverage all of these link building tactics because Google frowns upon many of them and they are short-sided (always think long-term).

You get the point… it’s not that hard to build links these days if you know what you are doing.

But the one thing that is hard to build, no matter how good of a marketer you are, is a brand.

Even if you do massive PR stunts, which causes everyone to know your brand and search for your brand on Google (that’s how they measure it), it won’t help you in the long term.

And trust me, I’ve tried it all.

I even tried to get people to search for my name by having famous people hold up signs with my name as it causes others to wonder “who is Neil Patel” and perform a Google search. I also did that throughout the world in different languages.

I even had Larissa Manoela, a famous Brazilian actress, post this on her Instagram account for her 15+ million (million!!) followers.

The concept behind this marketing stunt was that no matter what industry you are in, everyone follows celebrities (or at least knows about them). And if you can get these celebrities to talk about you, it will create buzz and get new people to learn who you are and potentially become an avid follower. Or at the very least, search for you in Google.

And if you can get a lot of celebrities (or social influencers) to talk about you during the same time, it will create even more buzz and potentially cause newspapers and news websites to talk about you as well.

Now I didn’t have enough money to pay A-list celebrities, so I took Internet celebrities (and a few big names in countries outside of the US) and got them to hold up signs with my name on both Facebook and Instagram.

This created buzz, which then caused more people to Google my name. This, in turn, increased my popularity over time. And the end result was that I increased my rankings for non-branded terms (like “online marketing” and “SEO”).

That’s how I got the big boost in traffic from February 2016 to August 2016.

Although that will help boost your search traffic in the short run, it won’t last long unless you continually build up your brand. Google is looking to see how many people are searching for your brand name on a daily basis… and ideally, they want to see this increase over time.

In other words, if you can’t maintain your brand’s popularity, your search traffic will die off if you use short-term strategies as I did. That’s why you see huge spikes in my brand when you look at the Google Trends image below.

But if your brand continues to grow in popularity, so will your search traffic for all of your non-brand related terms.

It’s hard to see it in the chart above, but before I focused on building my brand, I was only generating 18,304 brand queries per month, versus 40,412 that I am generating now.

So how do you build a brand?

As I mentioned above, you need people searching for your brand name on a consistent basis.

The only way to really do this is by creating value.

Just look at me… I blog on a regular basis, produces educational videos, I have a daily podcast, and I even speak at conferences.

All in all, it has caused my brand to grow over the years.

And this works even better for corporations. If you create an amazing product or service, people will love your brand and keep coming back.

I learned this from my Ubersuggest acquisition. When I bought the brand and merged it into my website, my number one search query become the term “Ubersuggest” and variations of it.

People love the tool… so much so that they access it by Googling the brand name. Sure, the tool has more direct traffic, but people also go to sites using Google.

But to get back to the question of how you can build a brand?

Well, there are no very detailed strategies I can give you as it will range from business to business. I can give you an overview of strategies that have worked for me though, as well as some stats to go along with it:

Blog weekly

I’ve found that if you blog on a regular basis you get more brand queries.

When people are expecting content from you on a regular basis, they’ll Google your brand to come back to your blog and read your latest content.

When I blogged daily, I generated 11% more brand queries than when I blogged once a week. This is why sites like CNN, Huffington Post, Business Insider, and every other news site generates a lot of brand queries… they blog numerous times per day.

Create videos

You don’t have to copy my YouTube strategy, but you should create some sort of videos related to your product, service, or industry. Not because of Google or YouTube, but because of social networks like Facebook and LinkedIn love video content.

So much so that it’s easier to get eyeballs on Facebook and LinkedIn for video content than it is on YouTube.

This will cause more people to see your brand, and build a relationship with you or your company.

What I’ve found is that the more videos I create the more brand queries I get. Just look at the screenshot below:

The screenshot shows how many views my videos received on YouTube over the last 28 days from people searching for my name. It’s 3,806 visitors to be exact.

I know YouTube brand queries doesn’t mean more brand queries on “Google.”

But if you can push out video content on YouTube, Facebook, and LinkedIn, it can’t hurt. It will cause more people to see your brand, and eventually, this should cause more people to Google you.

Now, the reason I am emphasizing LinkedIn and Facebook is that it is easier to generate views on those two social networks for video content. I know they count views differently, but there is a huge difference (and even if there weren’t, it’s extra views).

Just look at my YouTube views for my video on GoogleRank Brain, it has 10,010 views:

And on Facebook it has 31,000 views:

And on LinkedIn it has 29,506 views:

So if YouTube is creating roughly 3,806 brand queries per month when it’s generating fewer views than Facebook and LinkedIn, just imagine what these videos are doing for my brand.

Sadly, Facebook and LinkedIn don’t share stats in the same way as YouTube, but you can come to the conclusion that it probably helps in a similar fashion.

That’s why you need to create videos in order to promote your personal or corporate brand on all social sites (you can use the same content, just upload it to each social network).

Speak at conferences

Every time I speak at conferences I see an influx of brand queries.

It’s harder for me to see these days as I already have a lot of brand queries, but I used to see big swings in my brand queries when I was starting out because of my participation at conferences.

Every time I spoke at a conference with at least 300 attendees (the number of people attending your speech, not the total number of people registered for the event), I would see an increase in brand searches within 24 to 48 hours of my talk.

Each speech would typically bring me 110 to 180 extra brand queries. Although that seems high, you have to keep in mind that reporters also sit in on speeches and are blogging about your speech. This creates more press related to you and your company, which helps with brand queries.

And if the conference you are speaking at uploads the video of your speech to YouTube (or even live streams the event on Facebook) you’ll see even more brand queries.

The larger the audience the better as it creates more potential searches. If you don’t know how to get speaking spots, check this out.

And if you don’t have the time to travel, you can speak at virtual events. They won’t have the same effect, but it is better than nothing.

Build an amazing product or service

I learned this one from my Ubersuggest acquisition… if people love what you are building, your brand queries will really skyrocket. It’s so effective, that it has become my new SEO strategy.

As you can see, the better product you build, the more brand queries you’ll receive.

With Ubersuggest I took a simple approach, just take what my competitors are charging for and give it away for free.

And my brand queries don’t even compare to companies like Dropbox, Apple, Slack, and the loads of other companies that have built amazing products or service.

This strategy is easy to replicate and you’ll see the results fast as long as you take what your competition is charging for and give it away for free.

Just look at the chart above: it shows a huge spike in just 1 month. That was when I released more features for free.

Performance-based press

There are companies like PRserve that charge for performance-based press. If they get you press, you then pay. If not, you don’t pay a dime. It won’t cause tons of brand queries at first, but over time it will help.

If you want to do it yourself, here is an article I wrote breaking down how to get press. It takes longer and it’s harder than hiring someone, but as long as you are willing to put in the time, you will see results.

You can also check out sites like Help a Reporter Out, where journalists ask questions and people go to help them out. When you see a question related to your expertise or industry, you should respond and you can get free press.

Release a book

This works better for personal brands, but publishing a book is a great way to get more brand queries. There are even companies that can streamline the whole process for you.

When I released my book Hustle, I learned three important things:

Don’t co-author a book – I love my co-authors, but I would have received much more of a brand boost if I self-authored the book.

Write a book about your expertise – Hustle was a mainstream book that appealed to most people versus people who wanted to learn about marketing. If I wrote a book about marketing, which is where my expertise is, I believe my brand would have grown faster (even if fewer people purchased the book).

Don’t focus on being a New York Times Bestselling author – I was on the list 3 weeks in a row, and I don’t think it did much for me. Focus on building a following within your space, versus just generating book sales from people who don’t care about your business.

Hopefully, the strategies above will give you a start on building your brand… it just takes time and a lot of elbow grease.

There is no quick solution and what worked for me may not work for you. So get your creative juices flowing and think outside the box.

Conclusion

Branding may seem like a waste of money, but it isn’t.

I used to think companies like Nike were wasting money with all of their TV ads when they could have focused on channels that produced a direct ROI like Google Ads.

But what’s funny is, when you think of shoes you naturally think of “Nike.” You don’t have to Google them, you just know about them because they’ve built a huge brand and are everywhere.

Same goes for Visa. When you think of credit cards, Visa comes to mind because they are accepted worldwide and run tons of ads.

The list keeps going on and on… from McDonald’s to Coca-Cola… the one thing you have to learn from these big companies is that you have to build an amazing brand. Not only will it create more brand searches, but it will help drive more revenue in the long-run.

Most of the companies I mentioned above don’t generate the majority of their sales from Google… they generate their sales from having a huge brand that people trust and love. The brand queries that they get on Google is just an added benefit.

And if that doesn’t convince you, here is an interesting stat. One of my friends works for one of the largest travel companies in the world. They are publicly traded and run television ads as well as spending millions on Google/Facebook ads each month.

When they run TV ads, their Google cost per click (CPC) goes down by roughly 20% because people are seeing their brand everywhere and are more willing to click on it. When they turn off the TV ads, they see the CPCs go back up.

They also own so many travel sites in the space, so they tested this out with a handful of them. Every time they saw similar results, no matter which travel site they tested it on.

I know you probably don’t like the idea of branding because it isn’t something that is instant, and it is hard to manipulate. But that’s why creating a strong brand drastically increase your non-branded rankings.

So, what are you waiting for… are you going to focus on building a brand?

This content was originally published here.

0 notes

terra103-blog · 6 years ago

Text

Boosting the power of social media for RPNAO!

Abstract

The following report will examine social media strategies currently used by the Registered Practical Nurses Association of Ontario (RPNAO), an organization in place to engage with and advocate for RPNs to provide high-quality, evidence-informed, patient-centered care. In doing this, the strengths and weaknesses of the organization will be noted and improvements for further success will be suggested.

Introduction

RPNAO is an organization that represents registered practical nurses in Ontario and provides high-quality patient centered care. They advocate for a sustainable, high-functioning public health care system and advocate for equitable and inclusive access to high-quality care for Ontarians. The purpose of this report is to assess RPNAO’s current social media methods, and find ways to improve their online presence. The authors of this report are Queen’s University students enrolled in the WRIT 240 course: Writing for Social Media and the Web. Research completed on the strengths and weaknesses of RPNAO’s online presence led researchers to conclude that while RPNAO has an online presence, it is very limited and improvements will be suggested to increase viewer engagement and membership numbers to ensure future success and growth.

Methodology

RPNAO primarily posts on their Facebook page, Twitter account, Instagram account, and the company website to connect with their audience to engage them to their main website. Additionally, they occasionally post videos on YouTube.

Results

After careful analysis, our group found that although RPNAO is active on various social media platforms, there is an absence of communication between the company and its audience, as their primary focus is on past events rather than plans for future success. They need to provide a wider variety of posts that engage their members and encourage followers.

Strengths

The website is clear and easy to navigate. There is an events section to let followers know what RPNAO is up to and how to get involved, although a little hard to find. They have a Facebook page that contains plenty of information about the organization. 10,000 people like their Facebook page and they use hashtags on this platform with consistent posts. This large number of followers gives some indication of the demographics of RPNs in Canada (Statista.com) (NOTE: I did assume that Facebook users were predominently middle aged, but surprisingly, according to www.statista.com, the median age of users is 29-34) . Their mission is listed, as well as past events, multiple methods of contact, an overview of the organization, and the benefits of being a part of the organization. The posts are not necessarily engaging, but rather informative. More questions need to be asked to engage the followers. They do have many photos, which helps draw attention to the page, but could use more variety. On Twitter they have more than 7,000 followers and they follow over 2,300+, it is a very well-used account. The page even has a colour scheme that matches their company's! This attention to detail does help with their branding and makes them more identifiable. It is another strength on this platform.

Weaknesses

RPNAO does not use a unified voice online, as everyone in the company posts - mixing different points of view. This is where some improvement is needed, either by limiting the number of people who post, or by creating guidelines to posting to ensure consistency and a common voice. RPNAO’s Instagram account posts very sporadically instead of consistently scheduled posts. This is a missed opportunity as Instagram is now the second most used social media platform in Canada according to www.Librarianship.ca (Facebook has the highest percentage of daily users (79%), followed by Instagram (61%) and Snapchat (60%)). This is an area where more energy and attention needs to be placed to attract younger followers and potential members.

Additionally, there is no use of hashtags making it difficult for users of the app to discover their page. Another lost opportunity. Hashtags are an integral part of digital marketing. They offer the reader the opportunity to follow threads of interest. RPNAO is not taking advantage of this. The Instagram page also reposts the same photo multiple times and according to an article by Fast Company, reposting too much is annoying and may cause people to unfollow you (Vanderkam 2014). Their Instagram is all but forgotten, with 149 posts, 1,997 followers and they are following just 243. This could be worked on and promoted more to encourage that younger following. They are not tagged in many reputable Instagram posts, so they need to work on those backlinks and consciously encourage link backs, and their Instagram bio could include a bit more information on the organization to provide followers with a greater understanding. The social media calendar suggested below could help a lot with their Instagram effectiveness.

Their Facebook page only has 15 reviews, making it seem like the organization is unpopular. Taking a moment to ask for reviews, or inviting their followers to post a review would help remedy this. They do not use backlinks, stories, or create events, and therefore are not fully utilizing Facebook. Just being conscious of this when posting could be an easy fix. Their posts are reactive after events have occurred and therefore, individuals are unable to participate. Again, simply being proactive would add value. Looking to RPNAO's social media to know what was happening BEFORE it happened would have a number of followers actively looking to see what was coming up.

RPNAO has a YouTube channel, however, they rarely post videos on their site making it difficult for the audience to engage with the organization. With the popularity of YouTube and the effective engagement provided by video messaging, this would be a good area to add more substance and promote more followers. There is a great video online that they created (Feb 2018) that appears to have had some impact (357,513 views), that could maybe be utilized more: https://www.youtube.com/watch?v=1Ngjbu8S5DA (you can also see this video at the end of this post)

Discussion

A key indicator of an organization’s social media presence is a strong following. From this we can analyze who their target audience is and what strategies they may need to have in place to promote more followers. These results are very important for analyzing the effectiveness of social media for RPNAO and therefore, will determine the most successful platform for their use.

The lack of engagement between RPNAO and its audience however, is an area in need of improvement. Currently there is minimal conversation happening, with RPNAO talking to the viewer more than engaging in a conversation. Forbes magazine stated in an article that the best way to engage your audience, is to know your audience, and because of the lack of discussion, RPNAO is unable to do so (Rampton 2014). Even a simple "what do YOU think?" at the end of a post invites the reader to engage. The audience does not feel the need to be involved on the platforms because RPNAO does not encourage an opportunity for interaction through questions, polls, or responding to other organization’s posts. They need to start conversing.

Recommendations

The audience here is actually the Registered Practical Nurses in Ontario. This group is approximately 55,000 strong (CNO.org statistics) at present. This association is membership driven, so they need to remain in contact with existing and potential members. To do this effectively, they need to improve their social media outreach and impact. We have identified some of their strengths and weaknesses and there is much room for improvement. One of their notable strengths is their Twitter volume. They do have an active engagement and over 7,000 followers, but need to unify their voice and be more proactive vs. reactive in their posting. They need to provide more quality and information rather than quantity.

Another tool that RPNAO should be using would be Social Mention (http://socialmention.com/search?q=rpnao&t=all&btnG=Search&start=15). Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.. This website really gives you a good indicator of what you look like to others on the web. A quick glance tells us that RPNAO does not necessarily come across as positive when posting (39%) but rather neutral (52%), so there is room for improvement there.

RPNAO would benefit from:

· The inclusion of backlinks in social media posts to create a stronger online presence and create engaging dialogue with similar organizations.

· Starting a social media calendar. Plan posts in advance. There are days that are relevant to nurses (i.e. World Autism Day) that could warrant a posting and could be pre-planned so that there is a steady presentation of information. Consistency will build a better following.

· Speaking to one person. Identify your target audience, create a profile of the RPN that you would like to reach (and possibly this is a younger RPN than your present demographic) and post a photo of her/him with a short bio on everyone's desk who will be contributing online. This will give you a more unified voice and consistent messaging.

· Increasing their Instagram presence. This appears to be somewhat neglected at present and just has a copy of postings on other platforms. This would be a good space to work on RPN profiles and introduce newer nurses to experienced nurses as a way of communicating and personalizing that platform a little more.

Neil Patel has some great strategies to help companies start Using Instagram to create an engaging community of loyal brand consumers (Patel 2019) His first five tips include:

Set up your brand's Instagram. Include a link.

Post content that attracts followers. No hard selling.

Grow your Instagram audience. Research and include relevant hashtags.

Encourage engagement to form relationships.

Measure your growth.

Conclusion

Through the implementation of new social media strategies, RPNAO can improve their online presence and engagement with their audience, thus increasing membership. The increase in public conversation and unification of an online voice will increase the success of RPNAO.

youtube

#rpnao #social media #membership #increasing social

0 notes

expertdigitalmarketingthing-blog · 6 years ago

Text

How To Start a Blog - Easy to Follow Guide for Beginners in 2019

How To Start a Blog - Inspiring stories of bloggers making six-figure incomes continue to excite people. The surprise doubles when it is known that most of these “rich” bloggers started off on blog writing as a hobby.

Regarding thoughts on how do I start a blog or How To Start a Blog, the important step is to maintain a mental vision of the content you will write and how that can connect with a target audience and spray interest in a potential audience. The value and efficacy of blogs have been further reinforced by digital marketers who use blogs as a top tool in the promotion of products and services online. That has certainly upped curiosity on its dynamics especially the paradigm, what is a blog and how does it work. Surging online readership has catapulted blogs into unprecedented prominence and established itself as a great tool for digital marketing. Knowing the origin and evolution of blogs can be interesting. Basically, blog stands for “weblog” meaning an online journal. It all began as personal mini sites where people started writing their opinions, personal stories, observations, shared photos, and videos.

How to Start a Blog?

Now more people want to write blogs. There is obvious curiosity on how to start a blog as umpteen success stories are bombarding people kindling blogging passion and anxiety for fame and good money. That raises the quest on knowing the possible avenues of monetizing a blog. Before thinking of money, a blog must discover its audience and keep cultivating new readers. There are strategies to promote, market, and grow blogs. A leading blogger claims that his blog traffic surged 2,052 percent in just a year. Blogger Ryan Robinson shares some blog ideas on how to create a blog. He could earn thousands of dollars as passive income from blogging and also brought him closer to 2 million talented readers. In his view, the journey to be a successful blogger involves learning new things and challenging oneself. Ryan shares many tips that gained him millions of readers within a year from a meager readership. However, blogging experts also advise keeping undue expectations under check at the starting phase of blog writing. Looking for rapid results will only breed disappointment. Today’s successful blogs do reflect the high passion of people on the subject matter. They treat blogs like an investment and their returns surge as they invest more in terms of value.

Why care is needed on Domain Name?

Choosing a good domain name is the starting point of blogging and is the most important task as well. There are many blog name generators currently in use. Taking the help of blog name generators is a fine idea in creating a nice blog/domain name. But certain elements are worth considering before finalizing a domain or blog name. The domain name must match the concerned business. Make sure the domain name is chosen well. It must be catchy, crisp, easy to pronounce and can be remembered fast. Avoid complex words else users will type the wrong spellings. Panabee Blog is one of the top blog name generators. There are lots of free domain name generators. These online tools offer names that suit the keywords offered for search. They also process preferred extension(s) for detailed search. One of the prominent domain name generators is Lean Domain Search (www.leandomainsearch.com). Domain name search tools as in GoDaddy are also a case in point.

Domain Registration

The benefit of cheap domain registration is that it can stave off many pressure points on the costs. Getting a personal server will be a great relief to run a business on a tight budget. A cheap domain registration brings easy access to free services in the timely accomplishment of business goals. Top domain name providers include GoDaddy and NameCheap. Most WordPress hosting companies also come up with free domain names in their subscription offers.

Basic Preparation to How to Start a Blog

Create a name for the blog and choose a domain Get a hosting provider Choose your blogging platform or content management systems Identify your niche and decide the topic to blog Design your Blog Page with a clear theme Create About, Contact Us pages Set up a Content Strategy Plan a Regular Publishing Schedule Use Free Photos and Designs Publish and Promote Posts to earn money

Types of Blogs

While learning how to make a blog also decide on where to begin—niche blogs or personal blogs. Niche blogs are noted for their focus on specific topics and can have a broader range. Equally popular are personal blogs as in the case of celebrities and influential people. Blogs written by influencers enjoy huge follower base.

One example is Neil Patel’s blog. Patel is a globally famed digital marketing evangelist whose fan base is many millions of readers. Subject matters of the blog can vary from single topics to a wide range of ideas. Common blog topics include. Small businesses Technology Gadgets Automobiles Health and Wellbeing Parenting Food and Recipes Celebrities and gossip Sports Product reviews Career advice

Where to Blog?

We come across many advice peddlers on how to create a blog for free. They advise people wanting to become bloggers to write blogs in free platforms. These blogging sites help in developing a readership base fast. Some of the free sites are. WordPress (www.wordpress.org): To set up a blog, explore WordPress.org which is known as the king of free blogging sites. The benefit of free hosting can also be leveraged here though it is advisable to work out a long-term strategy and opt for paid hosting. This will give better control on the look and feel, and money making options on the site. Wix (www.wix.com): Wix is another free website builder and noted for smart designs suiting both beginners and advanced users. The blogger only needs to arrange the layouts or select templates. There are many free and premium themes and templates. Wix AI also helps to create a site based on the preferences of the blogger. If it is to be done personally, go for a selection of template and layouts via the WYSIWYG editor. Medium (www.medium.com): Medium is the right choice for people who want to write and access an audience without bothering about having “my own site”. Medium offers opportunity for all to open an account to write. The advantage is exposure of the writer’s content to a wider audience. Medium commands a base of 60 million readers a month. Blogger (www.blogger.com): As the oldest free blogging site, Blogger is popular for starting personal blogs. Just open an account and pick a default theme and writing can start. There are multiple appearance options and the site comes with many ad spaces.

Limitations of Free Blogging Sites

Capturing email addresses from readers using tools like ConvertKit, running ads, affiliate programs and activities to make money will be restricted in free blogging sites. Regarding how to start a blog for free and make money, let us understand that free blogs want user to upgrade. After growing the reader base, when a blogger tries to switch or upgrade to a better service, hassles crop up in terms of taking time to grow in another platform and losing the traffic already established. Visit - High DA Guest Blog Website

Making Money from Blogs

Making money with hobby blog or business blog is possible. Here we look at how to start a blog and make money. Place CPC//CPM Ads: Placing ads on blogging site can be useful. Two popular types of ads are CPC/PPC Ads: These pay per click ads are mostly banners that can be placed within the blog content or sidebar. When a reader clicks on the ad, the blogger will be paid. CPM Ads: Cost per 1,000 impressions is called as CPM Ads or ads that pay a finite amount of money based on the number of people who viewed the ad. Getting a Google AdSense account will take care of these types of Ads. Relevant ads suiting the content will be offered by Google. Other PPC providers also include Chitika, Infolinks, and Media.net. Allowing private ads in the form of buttons, banners, or links can be another source of revenue. Money can also come from writing sponsored posts on a product or service of an advertiser. Other options include charging a one-time fee for placing a link within a post. Banner ads can be charged monthly.

Affiliate Links in Your Content

Affiliate marketing is a great way of monetizing blogs. Here an advertiser will be looking to sell something. A commission will come to the blogger from each sale if the buyer comes from his blogging site. A unique affiliate code tracks sale deals and informs whether a buyer has really used a link from the blogger during a purchase. Amazon Associates and private advertiser partnerships can offer a dynamic affiliate programs.

Sell Digital Products

Selling digital products through the blog platform will also yield good revenue. The products can include eBooks Online courses Images, video, or music Plugins and Apps Assess the reader's demand first and create the right digital products. Blog as a content marketing tool offers indirect money via online sales at a business website. This is done by tapping a blog’s power to attract visitors and converting them into loyal customers.

See More Related Articles

Complete Instagram Guide For Businesses Why is Blogging an Important Part of SEO? Amazing Blog Promotion techniques An overview and tips over Domain and hosting Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral! Learn basics of SEO in 7 simple steps Top 30 Digital Marketing Blogs You Should Read Every Day in 2018 Understanding Google Tag Manager and its difference with Google Analytics 3 Simple Steps To High CTR Read the full article

#howdoistartablog #howdoyoustartablog #howtobuildablog #howtocreateablog #howtocreateablogforfree #howtomakeablog #howtosetupablog #howtostartablog #howtostartablogandmakemoney #howtostartablogforfreeandmakemoney #howtostartablogtomakemoney

0 notes