#i prefer to disengage from the content completely as a way to try to stay objective (like with a toxic ex)

[dcdreamer23]

Anyone who needs to hear this, I want you know that I'm holding your hand as you go through this.

It was really hard.

I know these days it's easy to reject Wizard School content, but I remember what it was like back then.

And it was really hard, at first.

When She Who Shall Not Be Named first started saying questionable things years ago, fans clung to the idea that she was misguided, or perhaps unaware of harmful biases. In other words, fans were in denial.

Part of this was due to how long "The World's Favorite Children's Author" had been in the public eye without issue. By 2018, Wizard-mania had transformed into a safe and reliable comfort blanket for a generation... so the fans could not reconcile their source of safety with hateful ideology.

So many fans and fan groups flooded her Twitter comments and mentions, desperately trying to make her understand why she was wrong... but we all know what happened next.

The thing is, not everyone was ready to jump off the nostalgia train at this first sign of bullshit behavior. The Fandom broke off piece by piece after each idiotic Tweet when room for denial got smaller and smaller. And the people off the train would revisit the source content and realize, "Hey maybe this was never worth all the hype". So then they'd yell up at people still on the train like, "You're an idiot for supporting this stupid series and its awful creator!" So then people on the train got offended and started defending the series and the creator and next thing you know the train is full of bigots and the community you once loved is gone.

It's scary to jump off the train— you don't know where or how you'll land but you do know it will hurt. (That's okay, by the way. You're allowed to hurt. You didn't do anything wrong here, you're allowed to be sad.) But I'm telling you from experience, you have to make that jump. If you never jump you'll eventually find yourself surrounded by people you hate wondering how you got here. So take that leap!

You won't be jumping alone, either. So many of us will be right there with you, and here's the secret... the creators don't build the Fandom trains. We do. The community doesn't die with the creator, it changes shape and name and function. You might find yourself jumping from one train to another, and that's the wonderfulthing about fandoms. It might not feel fine today, or even tomorrow, but it will one day. And the most important thing is making the choice that you will be most proud of 5, 10 years down the line.

Who knows? Maybe one day we'll be able to safely board this train again.

harry potter fans help what did you do when you realized the creator of your fandom was an asshole

[our-wargame]

miss the sun, and it starts to snow

Rating: M Pairing: Oda Sakunosuke / Dazai Osamu Tags: Implied Sexual ContentI...I...legitimately wrote this for fluff week...but it's not fluff. Mutual Pining. I can't even use the fluff and angst tag because it's literally not fluff. Chuuya's a Hoe and Also The Reason I Wrote This - Thank Him. Angst. angst with a ? ending. Ambiguous/Open Ending. Alternate Universe - Canon Divergence. One suicide mention. Hurt/Comfort. But Mostly Hurt Word Count: 2099 Status: Complete AO3 Link

Summary:

Sleeping with someone who cares about you too much despite the warning signs is the most selfish thing Dazai's done in the entirety of his lifetime, and he's slaughtered numbers and brought down entire nations to try and understand himself.

He knows this will not end well. They keep fucking like it might.

The first time Oda Sakunosuke fucks Dazai Osamu, it's a little more than a good decision made by two mature consenting parties. It starts with a slow night at Bar Lupin; low lights, lax words, long talks of nothing and everything. Tonight is not the first time Dazai looked at Odasaku and remembered the stars glittering for them, or the last time that he had thought, maybe the galaxy in its lonesome darkness could learn to live with some light. But it is the first time Dazai figures out the look in Odasaku's eyes, finally registers it for what it is. He breaks off from the middle of a bad joke. With an elbow on the counter propping him up and his chin in his hand, his bangs dance in and out of his eyes when he gives a little shake of his head, a little grin. "Odasaku."

"Mm?" Odasaku's gaze is too warm, too kind. All of his features are even softer under the mellow lighting. 

Dazai's grin gets a little meaner. "You should know better than to look at me like that!" Like you want me. "If you were anyone else, I'd have already taken your hand in mine and asked you to come home with me!" His drink tastes like layers and layers of lies. Don't.

The gate's been blown wide open; there are an infinite number of responses that could walk into his arms. But this is Odasaku, Odasaku who tils his head a degree, says, with meaning, "Do you want me to go home with you?"

Odasaku holds himself still, waits because he understands Dazai needs to search him. When Dazai can find nothing in his eyes that say anything else besides I'd choose you, if ever you'd let me, he's a fool for wanting to give in.

He tosses back the rest of the contents of his glass, a mess of melted ice and soft heat splashing down his throat, then rises to a stand. The bar stool shakes a little from his- enthusiasm? anxiousness? Odasaku waits. "I do." Dazai replies, and it is the most honest thing he has said so far, but that doesn't negate that it takes every bit of his willpower to keep holding Odasaku's gaze. They could stop here. They could turn back to talking about nothing at all.

The pressing need to flee battles against the way his chest hurts when he thinks about Odasaku and his willingness to offer a friend the universe.

Shut up. Just shut up. He should stop now. Shut. Up.

"Will you?" says Dazai.

So their first kiss is not preceded by the slide of a grin, the slip of a laugh. Dazai steps into Odasaku's space, a little concerned with how his approach feels like he's threatening Odasaku more than anything else, but Odasaku is already leaning in, slotting their mouths together. And that is that. That is that, because then Odasaku disengages, looks down to assess Dazai's reaction, absolutely overreacting in his care and attention. Dazai stares back at him, doing the same. And then they are leaving Lupin.

The first time Odasaku fucks Dazai, there is a little more to it than what's said. It may be a mistake, because this is not how things are supposed to go, is it? You can acknowledge your feelings, tuck them away, and never bring them up again. You can acknowledge your feelings and choose not to pursue them. But he wants to.

The beginnings of regret, the poison in his veins, is watered down, bearable. 

That night, Odasaku part his lips with his own, again and again and again. Dazai's had a couple of meaningless hookups with nameless mafia members before, but this is anything but that, so he fumbles in every instant that Odasaku is too close and yet not close enough. The lingering scent of smoke on Odasaku's coat lights the room. Dazai gets his hands in the thick of Odasaku's hair, presses teeth to the shell of an ear, slides his tongue over steady collarbone, trying to burn bruises there. Sometime later, he find himself burying his face into the warm crook between neck and shoulder, just breathing them in.

Lying in the same bed in the aftermath, Dazai knows he doesn't regret this but he may come to. The truth is, he's afraid of what comes next.

"Osamu," says Odasaku, rescuing Dazai, rather jarringly, out of his own head. "Stop thinking so loudly." It is a request- talk to me.

Dazai closes his eyes. He tugs the blankets over his head, curling his entire body inward, towards Odasaku, but keeping distance. Then he finds Odasaku's fingers, leaves the back of his hand against Odasaku's palm. Odasaku's thumb comes down to tap his palm once, then retreats, because you can't corner a stray dog and expect it not to get away in any way it knows how to. Dazai leaves between two and three in the morning anyways. Odasaku lets him, only telling him to grab an extra coat from the closet because of the cold. This is the little Dazai can comply with, so he complies, he does.

Sleeping with someone who cares about you too much despite the warning signs is the most selfish thing Dazai has done in the entirety of his lifetime, which is really something considering he's slaughtered numbers and brought down entire nations to try and understand himself. 

He knows this will not end well, so the only question is if the war he's fighting is between knowing and wanting to believe differently, or deciding who he can bring himself to trust more.

This does not end well. They keep fucking like it might.

****

The first time Dazai uses Odasaku's given name, Odasaku isn't even present. Using it is an accident, the unfortunate result of accumulating far more hours of stress than sleep, particularly the last four nights, which have requested the best of the Port Mafia to meet on each one. More importantly, The first time that Dazai says Sakunosuke, it is not so much an accident as it is a mistake. This means he can bite his tongue all he wants when he realizes what's left his lips, but the rest of the room falls silent with or without him. Chuuya's head snaps up, off of the meeting table from where it was resting in nap and the expression he turns on Dazai is both too incredulous and violent to be a grin.

"What a scandal- the executive sleeping with the errand boy!'" Chuuya gasps. "Does this mean Sakunosuke-"

Dazai plunges his hand into his pocket. Chuuya doesn't even bother with his ability- just tilts his head, lets the entire pistol fly by, clocking the wall and clattering to the ground.

Triumphant. "-is finally moving up the ladder?" Vicious. "The man deserves a different position! It's only right to return the favor...I assume he puts you in a different one every night-" 

Dazai contributes a solid effort towards putting a bullet through Chuuya's kneecap. It is a good place to go for, because even reconstruction surgery does not revive that which dies. In the end, their meeting table collects some new scars and the Golden Demon is summoned to hold him back. He cannot be objective about whether it is more for his own good or for Chuuya's, but his partner's sneer is telling, as is the gloat, the edge of his coat flaring out when he shows Dazai his back and skips off.

Dazai not hate Chuuya. There is nothing to be held against Chuuya, and he will acknowledge Chuuya's act of grace ungrudgingly. They're dogs after all. To savage without mercy when weakness is exposed is expected of them. Those who can not understand are driven from the pack and those who teach the law to others walk on. Dazai prefers the stray dogs.

He loathes himself a little more. 

 For Sakunosuke, today is a visit to the kids. He spends the usual number of hours of the afternoon with them, until his phone rings. The number of people who would call him are few, and the fraction of them who would call right now are even fewer. He knows it's Dazai. Even as he brings the phone to his ear, he knows there's something wrong.

"Odasaku-"

"Where are you," he interrupts, and his voice is rough from the worry so he swallows. Tries again. "Dazai, I'm coming. Where are you?"

"...your apartment. In 10?"

"Be there in 10." He promises. A moment is spent debating whether or not to hang up- would Dazai prefer to stay on call? But the line goes dead and he gets moving. Quick hugs for the kids, his thanks goes to the curry shop owner, and then he's gone.

There's very little that distresses Dazai. With his lips pressed in a tight line, Sakunosuke grips the steering wheel tighter and tries to keep within twice the speed limit. This is his fault.

Dazai's always known how Sakunosuke feels about him, just like he's known it's never not been mutual, even before Dazai said yes, before they'd walked away, hand in hand, that first night. But it's fault, because then he let Dazai drift, walk free. He thought it was time that would slowly pull Dazai into coming to terms with believing- they could make it work. But now he sees what he was extending, what he thought was kindness, for only its flaws. Right now, Dazai does not need Sakunosuke's patience.

What Dazai needs is a reminder. A reminder that he is only everything to Sakunosuke. Even if this does not end well...Sakunosuke is too selfish to want anything else for them. 

Racing through the city takes an eternity. He takes the stairs instead of the elevator to give himself something to do, with his heartbeat thundering in his head, but counts to ten, reigns himself in, when he works the doors instead of breaking them down.

Dazai lies in their bed, lies on his side, doesn't lift his head. "Odasaku..."

"I'm here." Sakunosuke murmurs. The mattress sinks a little when he sits on the edge of the bed, his back to Dazai. After a moment, he hears it creak again, Dazai shifting, moving close so he can reach and wrap an arm around Odasaku's waist, rest his hand on Odasaku's knee. Odasaku threads their fingers together. He doesn't know what it is that set Dazai off, because there are too many possibilities. Life. Death. Work.  Mafia. Osamu. Sakunosuke. Nothing. Everything. If he could take Dazai's misery and make it his own, he would.

Dazai squeezes his fingers. Sakunosuke makes himself breathe.

 An eon goes by. And then another. Humans live, humans die. Someone scrawls down history in letters and sends bottles out to sea. 

Dazai whispers, "How's Sakura?" 

"I love you."

Dazai flinches like he's been burned. This is the first time Odsaku has said it out loud, but is only cruel for him to give the words to Dazai right now. Sakunosuke relaxes his grip so that Dazai can disengage if he wants to, but this time, if Dazai runs, Odasaku will chase him. This doesn't mean he isn't tensed from head to toe, doesn't have the rest of his muscles locked. 

"I love you too."

Odasaku's inhale is sharp. He wants, so badly wants to believe that this isn't a goodbye.

 They could run away. Ango would help them hide the kids, the curry shop owner....and then what? Move, pack up every time, word of men in black are spotted some dozen miles away? Port Mafia is ruthless, Mori relentless.

They could part ways. It is- possible- that Odasaku will be allowed to leave the organization and yet, unlikely. Mori is a man of logic. He will find a way to use Sakunosuke up entirely beforehand, or if he is let go, somehow, Dazai will be used to call him back. Neither of them are okay with either of these.

They could die. It has been some time since he's asked, because he's stayed willing to learn himself, and because Sakunosuke still wants to write some day. This must be where Dazai's thoughts go now, and Sakunosuke trips over the same rabbithole. But they deserve better than that. If Sakunosuke is to die, it will be dying fighting.

They could stay. They could live and hurt and die a little and stay.

 His ability only sees six seconds into the future. He does not know how this ends. Dazai's fingers are warm against his.

---

Notes:

I'm dying to debrief the story owo.... As an additional disclaimer, I wrote the beginning and middle and end bit in entirely different moods but humor me and pretend it came out okay. [Legitimately Chuuya’s part is what convinced me to develop the rest of it mwahhaa]

*claps my hands* Though it's technically an open ending, I prefer Dazai still holding Odasaku's hand. :) He stays.

Let me know what you thought (tumblr replies yo); as always, reblogs appreciated + hmu on tumblr to talk odazai

[grlbandit]

Writing when you have a day job

It’s hard to make money as a writer. For most of us, it takes a while to hone our skills. It took me five years to get my work to a place where I would even show people, and I am still constantly learning and growing (check out Ira Glass’s The Gap if you need some encouragement there).

But bills don’t go away just because you are following your passion. If anything, expenses usually go up as you’re paying for classes, writing competitions, software, etc.

Day jobs are necessary to survive. They can be supportive and fun if you find something flexible that allows you to still create on the side.

However, they can also be absolutely exhausting.

I was a personal assistant for two and a half years. After long days of running errands and trying to remember a list too long for two people, I would come home completely drained. I worked for a very nice couple (and am extremely lucky in that regard), but it didn’t always leave much mental space for creativity.

That being said, I still had to find a way to write. Here are a few tips for how I got through it:

1. Work on one thing at a time. I feel the need to do a million things at once, too. But you’re not doing yourself every favors. Pick one project to focus on. It’s great if you have lots of ideas, but write them down somewhere and shelve them for later. It is always easier to start projects than finish them.

*Sometimes your focus can change. If you know at a deep level that there is a different project that needs your attention, then pause and focus on that first. If you feel the need to switch again, then maybe it is time to investigate why and where you start to get hung up.

2. Utilize the “dead space” with things that inspire you. Listen to a podcast about writing as you drive to work. Listen to a YA book on Audible as you cook dinner or clean your house. Read an article while you wait for an email. Watch a short film while you wait in line for your to-go order. Or simply pay more attention to the people that come into your work and write down some notes for character inspiration.

You don’t always need to fill every moment with something, but in my own journey, I realized that I would use driving as a time to check out and disengage. When I started filling that time with content and actively listening, I noticed I felt more inspired when I sat down to write. Plus, I had new wealth of knowledge to draw from.

3. Write things down when they come up! As you fill your time with more things that inspire you, you’ll probably find yourself having more ideas. Great! With a day job you might not always be in a place to dive deeper, so write down the thought and save it for later. I once heard a writer say she emails herself every time she gets an idea and puts them into a folder. For me, I keep notes in my phone. I probably have around 400 that list out everything from soft outlines for novels to descriptive words to themes that feel important to me.

4. Using one or two hours effectively is more important than a whole day of forced productivity. You only have the time you have to work on your projects. As someone who has spent both two hours extremely productive and entire days writing nothing but a few sentences, I promise you that it is not always about total time spent. I would always prefer an effective amount of time over a lot of time. Use what you have to the best of your ability. Sit down and see what you can accomplish in even just twenty minutes with no distractions.

5. Write with someone else if that helps you stay accountable. Scheduled writing sessions with another person are a great way to commit to your work. Whether you’re actually writing on the same project together, or just working side by side, it is more difficult to bail when you’re meeting someone else. Plus, you get some social time, too!

6. Find a writer’s group. I am part of two all-women writing groups that I absolutely adore. Prior to COVID, one of the groups met monthly to share work. Getting feedback in realtime, as well as hearing what other people are working on, always leaves me feeling inspired. Now, we still meet on Zoom occasionally to check-in. The other group is more panel and event focused, while just as valuable. Surrounding yourself with what you care about, and with people who care about the same things, is a great way to stay on track.

7. Take breaks. We can’t be on all the time (as much as I try to tell myself I should be). Self-care and actually living your life is equally important. I often find that productivity flows so much better after I take a bit of time off. Suddenly, “the grind” feels like less of a grind and I find myself actually wanting to write.

8. But do make time. Start distinguishing what is important and what you can skip out on. You don’t have to go to every social engagement. You don’t have to say yes to helping your friend move. Sometimes, it is okay to say no and carve out a whole day for your writing. I think your true friends will always understand and support you as you strive to make a career doing what you love.

[gingermcl]

Raising personal frequency and why it matters.

I am not a love and light person. As in we must be positive all the time and negative feelings can’t exist. No. As someone who can literally feel a persons energy, I will say that negatively charged energy has a heavier feel to it. You literally can feel the density in the air in a room shift when an extremely negative person walks in. There is some truth in all programming. Even in psychological operations like the new age movement. The new cage movement. Earth is a realm of duality; good and bad exist here. In a realm of duality, the goal is balance. One must innerstand darkness does exist in all of us and that is ok! Too many people want to pretend darkness doesn’t exist and by ignoring evil, it grows. Don’t let the darkness control you. Anyone pushing that we have to make the darkness go completely away or that it shouldn’t exist is misinformed and I would be cautious listening to advice from said person. I would be leery of anyone attempting to tell another how to live. Pushing your will on another is the definition of black magic. With anything I ever discuss, if you don’t agree that’s cool. I’m always open to hearing new ideas and perspectives; please don’t approach me in a nasty manner. I won’t engage someone unable to have an calm conversation. Engaging and regularly interacting with negativity or negative people is a good way to lower your own frequency. We often tend to carry a frequency similar to our friends, this is why so many outgrow friends after having a spiritual awakening. We literally outgrow people on an energetic level. 

Raising personal frequency is important. Lower vibrational energies literally cannot affect folks on a higher frequency. I made a conscious effort 7 years ago to change who I was. A girl in a rehab therapy group told me about myself and I did not like what I heard. She said I was one of the most negative people she had ever met and as I began to examine my behaviors and my words, I realized she was right. It took a couple years of conscious effort to change my mindset from negative to positive. I can say today the results have been priceless. I am very appreciative of her giving me a wake up call.

If what we are told is correct and atoms are in fact what compose matter; everything in this universe is sound. Atoms are said to be made of waves and vibrations. At the molecular level atoms don’t actually touch. Atoms get extremely close to one another but they never fully touch. They’re independent energy fields and when densely packed together atoms form matter. Matter is dense....which goes along with my observation of negatively charged energy being heavier. Higher dimensions are said to be heavenly and they also do not have dense physical matter. I’m not entirely certain that physical existence isn’t a prison for the spirit. Our bodies are made of cells, prisoners are put in cells. It is blatantly obvious that those in control of this realm would like humanity on the lowest frequency possible. One intention of mind control programming is to lower the frequency of mankind, keep man in a angry, fearful, depressed, lower vibrational state. It is highly likely there are malevolent beings harvesting humanity’s soul energy. This energy is called loosh. All emotions create loosh; for some reason negative emotions generate more or more desirable energy.

The negative humans and other unseen beings/energies who have been in control of this realm for thousands of years now feed on what is known as loosh. Loosh is the life force energy created by humans when they experience emotions. Low vibrational emotions such as anger, sadness, depression, and even apathy are preferred by these negative energies than the loosh generated by positive emotions. Feeding these malevolent energies is why so much programming is done to divide the people, to make us hate our lives and ourselves, to blame mankind for the evil here, and many other trauma based mind control tactics are in place to keep humanity in a lowered state of existence. There are individuals who feel a deep seeded guilt in the heart just for being born due to this programming! The moon is thought to be emitting a low frequency in order to mind control humanity. Hence why when at full power a.k.a. a full moon humans act crazier and even violent. A full moon is when the Saturn moon matrix broadcasts the strongest signal.

If you are a person who has discovered that evil is running this realm, the best thing you can do is to do the exact opposite of what the controllers want; work on making your life peaceful, exposing the evil, healing your trauma and reprogramming yourself, disengage from the “matrix” every way you can. Be mindful of where you spend money, try not to use money, watch your words, push out negative thoughts, and love yourself. Anyone “awake” should absolutely strive for a higher frequency, honestly everyone should strive for a higher frequency. Existence is much more enjoyable and calmer when you are on a higher frequency. The law of attraction is legitimate. We attract back to us exactly what we put out into this world. Putting out positivity attracts pleasant situations and focusing on negativity creates unpleasantries.

Extremely high and extremely low vibrations do not mix, they tend to separate themselves from one another instead. Society is currently being divided. Those who are fearful are going one way and those of us who want unity are going another. How this ultimately will play out, time will tell.  

Sleep paralysis is potentially based solely on frequency. Sleep paralysis occurs when your frequency is too low. I’ve heard folks say sleep paralysis is necessary for astral projection; that is not true. Sleep paralysis is unnatural and caused by a weapon of some kind. A frequency weapon. Those on a too high frequency cannot be manipulated by such technology.

In my opinion being on a higher frequency is better is because you have access to more spiritual information and any metaphysical ability you possess functions exponentially better on a higher frequency. When my frequency goes too low, certain abilities vanish. Frequency fluctuates regularly. It typically stays in a a range normal for you, but extraordinary events like a crisis or confrontation can dramatically drop one’s frequency; it can take days, weeks, or even months to recover from some circumstances. Recognizing how important frequency is and learning how to raise your frequency are important to spiritual development. When on a higher frequency you have a better connection with your intuition, are less susceptible to mind control programming, and psychic attack.

How to raise frequency.

Meditate regularly - at least three times a week for 15 minutes to start

Spend as much time as possible outside in nature

Daily Grounding/Earthing. Walking barefoot on the earth for 15 minutes every day. Weather permitting.

Positive thoughts, actions, words, and deeds. Developing positive mantras to repeat throughout the day is helpful.

Breath work

Engage in as little conflict and negativity as you can.

Avoid alcohol and prescription drugs.

Don’t be too serious or have too many expectations for this will create resentments. Events will never unfold as we expect them to, people are much better served by going with the flow and observing how events unfold as they happen; don’t anticipate events ahead of them occurring.

Work on conquering fears. Especially the fear of death.

Practice compassion, empathy, and kindness towards everyone. Humans are equal; one isn’t better than another. Our life choices and luck is often the only thing that separates us.

Laugh

Exercise. Make sure you do something you find fun, not something you dread. Any kind of physical activity where one is having fun will raise his vibe. Dancing is a personal favorite.

Take a break from technology

Be mindful of how much time you spend on technology. Put the phone down during dinner or when you should be engaging with the people literally in front of you.

Wear and decorate with crystals. Black tourmaline and obsidian are good for negativity.

Decorate with high vibrational plants jasmine, aloe vera, or a snake plant

Be mindful of what information you watch and listen to. Movies, TV, music, social media, etc. It is best to just turn off the TV for good. Television is a weapon. Be very conscious of what information you allow to enter your mind.

Minimize interaction with toxic people. Keep conversations short, topics shallow, and have an exit plan if at an event where the environment may get unpleasant. For example drive your own car, have a friend or the babysitter call and oops I have to go….boundaries to protect your energy aren’t bad.😉

Thank your food for its life and sustenance prior to consuming it (plant or animal.) Doing this changes the food into higher vibrational intake.

Regularly cleanse negative energy from your personal spaces. Energy cleansing methods are decluttering, letting fresh air and light in, clapping loudly in the corners of a room to move stagnant energy, smudging, epsom salt baths.

Aura cleansing, visualization, cord cutting meditations

The above tips will have a positive effect on your frequency. Remember your thoughts create your reality and you get back what you put out into the universe. If your thoughts are consistently negative be prepared to have negative experiences. If you are hopeful, have faith in your ability to manifest & the universe’s ability to make things happen for you, have generally positive and laid-back nature, you will reap great rewards and experience feelings of happiness, contentment, and abundance.

I feel it is obvious by the state of the world today that humanity has been in a very negative state of mind for quite some time. There are millions of us (if not billions) that are here to change this reality, not to adapt to it. We have been called Starseeds, indigo children, and light workers; regardless of label the intent is the same - to create a positive reality on earth, to rid this place of evil, to liberate humanity from enslavement, and teach them a new way to think. We are here to help humanity realize humans are powerful creator beings and these powers have been stripped away by literal genetic manipulation. It is time for the devolution of mankind to end and for humanity to begin ascending back to the higher dimensional consciousness we once were.

[caidenisct797]

best bows for the money: The Good, the Bad, and the Ugly

How Much Can a Compound Bow Shoot an Arrow?

Compound bows are a favorite with quite a few differing kinds of archers. It truly is a much more very affordable choice than other types of bows in the marketplace currently. However, that does not indicate it can be utilized in exactly the same ways that other bows can be employed. Many individuals want to know how significantly they could shoot a compound bow. There is an easy way to find out just that.

To reply the dilemma; how far can a compound bow shoot, 1 ought to recognize what sort of arrow is needed to obtain this. The preferred style of arrow for archery is actually a double-headed arrow, or even a feather board arrow. This kind of arrow features many rewards when shooting from the compound bow. These rewards include; speedy draw, fantastic accuracy, and a very good destroy.

If an archer is Doubtful on how much can a compound bow shoot a particular arrow, they ought to evaluate from the bottom with the grip to the top on the bow. This would be the load in the arrow. They might also evaluate how significantly the arrow will travel whilst continue to during the bow's arbor. This length is generally known as the "no cost-throw" of your bow. Most arrows have a regular length that may be known by most archers.

Figuring out how significantly can a compound bow to shoot an arrow is crucial to taking pictures a far better archer. Each particular person arrow has another kinetic Strength. The heavier an arrow is, the more kinetic Electrical power it has. The shorter the arrow, the a lot less Power is retained throughout the vacation phase. For that reason, understanding the distance of an arrow will journey is important.

Quite a few knowledgeable archers will tell new compound bow hunters that prolonged shots are more practical than quick ones. It is because for a longer period photographs allow the hunter to engage and disengage their bow from a lot quicker prey. To evaluate how significantly can a compound bow shoot a certain arrow, a person will have to establish how considerably the arrow will vacation when entirely drawn. Most professional bowhunters shoot many pictures with an individual bow, so this length will likely be difficult to determine. A superb rule of thumb is always to shoot for around one particular tenth of the lawn through the string right before releasing the bow.

A longer arrow demands a lot less distance for the arrow to vacation, so a shorter arrow allows for greater successful range. One more factor to notice would be that the arrow is now touring at an increased velocity, which raises its kinetic Electricity. Which means the arrow will expend far more Power when achieving its greatest speed or distance. The equation to Learn the way much can a compound bow to shoot an arrow is: Effective Array in feet - kinetic Power of length/time. Certainly, the extended the arrow, the higher the Power used over the shot. Alternatively, the shorter the arrow, the more kinetic Vitality with the arrow has, plus the shorter it takes to reach its maximum variety or flight velocity.

Another element to notice is the attract body weight of the bow. Attract weights, which can even be referred to as archery tools, let with the angle from the arrow to become set though capturing. In case you draw using your fingers, the arrow can have a all-natural arrow bend within the knuckles when released, but a draw weight boosts the angle from the arrow that can set much more power about the arrow. As an example, a heavier arrow will fly straight and at a greater velocity than a lighter arrow. Lightest arrows are referred to as flies and therefore are applied principally for archery education or follow.

How considerably can a compound bow to shoot an arrow is determined by lots of aspects including the draw excess weight of the bow, the arrow's archery content, the archer's ability, and perhaps how good the weather conditions are. If 1 has no clue about how much their bow can shoot an arrow, they ought to question a specialist archer for help. Even if they know how far they are able to shoot an arrow, it is still imperative that you preserve fantastic type should they intend to make any money taking pictures arrows.

The best way to Retailer A Compound Bow In Your House - Basic Guidelines for Fantastic Archery Storage

For The majority of us archers, we previously understand how to keep a compound bow within our residence. It can be safe, simple to access and is on the market at any time from the calendar year. Even so, Were you aware that it's important that you should know how to store a compound bow in your property as well? A compound bow is a very large piece of kit and like every other large and high-priced instruments, it should be saved in a secure position the place It's going to be protected against The weather. You may not be aware about it but you will discover things that might cause harm to your products particularly if they're not effectively stored.

There are two major areas that you ought to retailer a compound bow in the house. A single is definitely the shooting location, which need to be dry and Secure. Another ought to be the storing location for just after use only. Here are a few tips on how to keep a compound bow in your home:

When looking at how you can retail outlet a compound bow in the house, the first thing that you've got to have a look at is its place. In an effort to hold it safe, It's important to set it far away from drinking water and heat sources. The exact same rule applies to the humidity amount also. This is because humidity has a tendency to deteriorate the issue of one's bow. Make sure that you keep it considerably from these sources of dampness or else it'd crack.

Another tip on how to retailer a compound bow in your property is how to shop it adequately. Which means It's important to get it in the ideal storage container so as to preserve it in best ailment. For this, you are going to 1st really have to evaluate the internal component of the archery bow after which you can buy a proper storage container for it. Remember that there are 3 varieties of storage containers which you could Select from. For instance, you may Opt for a bag or a rack, a box or simply a container. When you determine tips on how to retailer a compound bow in your property, it is possible to go ahead and buy the appropriate storage for it.

When investigating how to retail outlet a compound bow, the same rules use to its sight also. In actual fact, It's important to just take additional care together with your sights if you wish to preserve its integrity all of the time. Contrary to other bows, compound bows include fiberglass or carbon fiber sights. And to protect the previous, you could area them within a case even though storing the latter in the scissor-folded bag.

Apart from storing your bow inside a proposed fashion, An additional suggestion regarding how to store a compound bow in your home is making certain that You usually have its situation with you. This could ensure that you do not take the bow outside of the situation for just about any motive. Even if you are traveling, it is best to always carry its case along. Try to remember, the last thing that you'd want is to lose your bow since you forgot to pack it in its circumstance.

The following tips regarding how to retail outlet a compound bow in your own home are by no means an exhaustive list. Nevertheless, they are a lot of the Principles that you may want to consider. When you comply with them diligently, you can find that you'll be a lot more ready to keep up your compound bow in pristine situation for an exceptionally very long time. Just in case you forget about any of the following pointers regarding how to shop a compound bow in your own home, you can also check with the assistance of your pals which have a penchant for archery.

A lot of the folks you understand would suggest which you retail outlet your bow with your garage. If you have the Place and In case you have the spending plan, then by all implies go for it. You'll be able to keep it in the sturdy crate that will guard it very well. If you're on a tight spending plan, you could select a simple plastic box that will function your storage box. It can be your choice how you can keep a compound bow in your house.

How to Hang a Compound Bow Effectively

Are you currently trying to find how to hold a compound bow over the wall? It's not as tricky as you might think. In fact, It is really really uncomplicated and can preserve you numerous of time in the long run.

Initially off, you have to decide on a significant place for your new bow. An excellent spot to hold a compound bow is over your head. You don't need to acquire it hanging out of your nose. This may result in an damage, especially if your bow comes off accidentally. Apart from, it's probably not a safe solution to retail outlet your bow.

The second move in how to hang a bow over the wall is to locate a very good wall hanger. Now I really know what you're contemplating... a wall hanger is simply a basic previous hanger that you just use to hang up shots or apparel. Completely wrong. There are actually wall hangers specifically made for individuals such as you who're capturing bow and arrows and wish to safe the limbs for the wall. They also are available in many additional possibilities than an everyday hanger would.

One example is, you can find motorbike hook and bike hook mounted hanging kits which make mounting your bow uncomplicated and rapid. Hooks on the back again with the legs within your taking pictures bench or simply a wall hanger, or maybe mounted on your door or windowsills. In addition they look excellent. And they assist your compound bow stays continuous for the duration of tense times. They are often altered up and down also, retaining your bow from shifting during a nervous instant.

So the place do you get a established of such? Very well, hanging a bow is just not tough to do but obtaining the excellent setup, specifically for your compound bow, is usually challenging. This is why I wrote this informative article. In this post I'll Supply you with a few easy methods that will let you mount your bow and setup your taking pictures bench so that you could dangle your bow thoroughly. Try to remember, all you may need are pliers, some thread, a drill, and screwdriver. Let's start.

Step one in how to hold a compound bow is to secure a couple of low-priced pliers and screws. Put a person screw in Each individual gap that retains your limbs in place and screw them up limited. This will Be certain that your limbs cling straight when they cling in the wall.

The second stage in how to hold a compound bow hanger is always to use your bike hook and bicycle hooks mounted package. Use this package to hang your bow hanger in precisely the same way that you choose to connect a scope on your rifle. This will reduce the vibration in the string causing misalignment of your respective limbs and can help you save a lot of funds around the life span within your bow. Also, do not forget your rubber mallet!

Final, and most important, the third stage in how to hold a compound bow hanger would be to screw the legs onto your wall, getting the screws several inches past the corner and into your drywall. It is possible to verify which the legs are screwed in by thinking about them by way of a little hole while in the corner. With all the legs on the wall, use your bicycle hooks and cling the bow up as higher as you happen to be snug with. This can stop the burden within your bow from warping the wall, and it will also make sure your bow stays place When you're hanging it!

The final action in how to hold a compound bow hanger will be to established your cable ties in between The 2 bicycle hooks. To do that, it's essential to very first put in some cable ties in between the cable rings on the wall. Once you have carried out this, take the hanger and little by little tighten the cable ties up into placement. Future, reduced your hanger into put, and after that connect it to your wall. Ensure that the cable ties are securely tied to stay away from harm to your walls.

Ideally soon after looking at this text you'll know how to cling a compound bow hanger accurately. Ideally you'll give your bow that little bit of extra assistance and ensure it won't change or go When you're shooting it. If you should swap a bow hanger, you should definitely Examine the maker's instructions. On top of that, several makers give no cost hangers along with your get. Which is A further fantastic motive to buy online - you can get to cut down your delivery expenditures.

Ideally now you know how to hold a compound bow hanger effectively. Ideally you can give your bow that little bit of extra assistance and ensure it will not shift or change while you're shooting it. If you need to replace a bow hanger, make sure you Look at the producer's Guidance. Moreover, several manufacturers provide cost-free bows with your buy.

Just how long Does a Compound Bow Very last?

A compound bow is a pricey piece of kit that you need to not get for granted particularly when you may have just gotten 1. Having said that, there remain loads of people who find themselves not using them but only watching what they spend on their own products. The amount of cash that you shell out will identify how much time does a compound bow final you.

In accordance with the science Supported by true user suggestions and scientific details, a compound bow basically lasts for approximately fifteen to eighteen several years. This is certainly raise by about a few to 4 periods if you change various elements of the identical compound bow. One other variables incorporated the attract excess weight, the sights, the limbs, the axle nut as well as the wrap about knobs. The length of time that it takes relies on the way you keep your bows And the way you shoot them in addition.

The 2nd factor viewed as in how much time does a compound bow previous is just how long does it basically keep a complete load. This issue is predicated on the idea that you get enormous draw power from it every time you utilize it. It's important for you personally to make sure that the attract power that you simply apply to it really is a minimum of equivalent to that of a completely loaded bow with an analogous draw pounds. You can reach this by practicing on an vacant compound bow along with on an entire-attract bow loaded with arrows. The test of chronograph as opposed to arrow is The ultimate way to gauge this.

The third element is the quality of the string that you use for it. The components that happen to be accustomed to make your bowstring will determine how long does a compound bow string very last. You'll want to Get the strings from dependable companies to prevent acquiring faulty merchandise that won't give you the high quality that you just count on.

In answering the concern how long does a compound bow previous, the durability of its axle can be an important component. This aspect connects The pinnacle of your arrow to the rest of the shaft. Because of this, if this axle is damaged, the arrow will have issue in shooting straight. The top types of axle are produced from carbon or aluminum which provide the shaft plenty of toughness to resist impact as well as offer stability for a longer time.

The other point that you ought to look at when Finding out how much time does a compound bow previous is exactly how much drive it gets while in use. Most modern compound bows have stiffer shafts which decrease the level of wrist action that it activities even though in use. Moreover, some of them function more robust and heavier products earning them additional immune to impression at the same time. When picking an arrow, generally check for its stiffness to know how it responds to a sharp blow.

How much time does a compound bow lasts also is dependent upon how much time its string stays undamaged. Because the string is connected into the limbs, the string is checked for its durability employing a strain gauge. The gauge's numbers usually show how long it requires right before a string breaks immediately after pulling a string.

The final facet of a compound bow is its mechanical launch. A good a person really should have the ability to lock right after Just about every attract despite how hefty the string is pulling. Its lock really should be independent of just how long the string is getting pulled. The mechanical launch also determines just how long a compound bow will last because it determines how properly it may be used.

Taking suitable care of the compound bow is usually vital that you how much time it'll very last. Though the string is locked, it is actually very important that it's stored from tangling While using the limbs. This will likely be accomplished by thoroughly keeping the string employing a wrench on when you are taking it out and by hardly ever wrapping the string within the limbs in almost any way. Additionally, the string really should hardly ever be compelled far too much since this can cause breakage. And lastly, it is actually very important the string isn't subjected to really large temperatures considering the fact that This tends to influence its lifespan.

The final aspect to take into account when thinking about how long a bow will final is how very well it really is preserved. Most compound bows have an instruction manual or maybe a highlighted guarantee that information all routine maintenance processes. Preserving the string clean up and utilizing Exclusive cleansing components like compressed air to eliminate corrosion and mildew is essential on the longevity with the string and the bow by itself.

Compound bows are truly great resources for archery since they allow their end users to shoot stronger and speedier than ever before ahead of. They also enable consumers to exercise with their expertise without worrying regarding how prolonged it is going to consider them to improve their muscles back or simply how much dollars they will have to expend For brand new bows. Taking right treatment of these and making certain they remain in very good form is the best way to get essentially the most Additional resources out of them also to get pleasure from them For many years to come back. These tips will make certain that your arrows usually do not quickly crack aside or do not halt Operating also rapidly, that is what most really serious archers attempt for.

How to Carry a compound bow

Learning how to hold a compound bow will not be generally a sure bet. On the other hand, Studying how to hold a compound bow does not have to generally be a disheartening knowledge. Should you understand how to carry a compound bow as part of your back again pocket, It'll be reasonably simple to get for the wilderness with no fatigue carrying your archery products. This article will deal with some practical recommendations and knowledge for carrying your compound bow and the proper approach for carrying your bow.

Prior to deciding to even try and find out how to carry a compound bow, you are going to want to make sure that you may have your products jointly. Very first you will have to acquire off your arrows or other shooting equipment, then you'll want to wrap up your coat or another substance that you are feeling at ease carrying with your arms uncovered. You should wrap the material up in the cloth so that it is not obvious by your coat, and It's also advisable to Guantee

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Summary: He stands at your doorway like a vampire; he could push you out of the way, force his way into your home. He doesn’t. He stands and stares at you in the darkness, the last of the sunlight fading behind him until the brightest thing on your horizon is the reflection off white latex. There’s a tenseness to his shoulders. A head tilt- so very slowly to his right- is the only communication he gives you. Rating: Explicit (sexual content, Michael is Michael) WC: 10,828 Warnings: Lemon, threatening/controlling/inappropriate/intrusive behavior from Michael. >Chapter 1 >Chapter 2 >Chapter 3 >Chapter 4   >Chapter 5 >Chapter 6 >Chapter 7 >Epilogue

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The morning light slides through your blinds, but you’ve already been awake for hours. Sleepless again.  You lay in bed still, not even hunger willing you to get up just yet. It’s been three days- three days of guilt and anxiety and the endless pit of despair knowing what you’d done.

He was gone. Michael Myers who you had bathed and fed and tended to and wanted was gone. Gone with your kitchen knife, your bandages on his wounds. He’d wanted something from you. You suppose he’d gotten it. Why else would he turn on his heel and leave unless he had nothing else he wanted from you?

A bird singing outside your window drives you from your bed. It’s too chipper, too joyous, the sun too bright. Didn't the rest of the world know? You don’t bother changing, don’t bother brushing your teeth. Too-bitter coffee brings an artificial life to your bones, helps to break up the painful heaviness around your eyes. You do not think of the extra cup you had made three days ago, do not think of sipping coffee so serenely in the living room with him. You do not feel the empty ache in your chest for the lost relationship you had thought you had with a mysterious, masked stranger.

You make yourself watch the news. It’s penance, watching the woman with your staticky connection. Her lips are painted a perfect crimson as she recounts a string of murders the next town over. Gruesome, her lips form, vicious stabbing. The rest doesn’t matter.

You caused this.

You could’ve left him there in the forest and no one would’ve known. He'd be rot and bones and a bad memories. You’ve killed people now. All because you didn’t want to see him bleed out. Your stomach churns, self-hatred threatening to boil over.

You still don’t want him to bleed out.

He didn’t kill you. He thought about it- you knew well enough. The long moment in the kitchen when he had the knife pressed against you, the hatred and something else deep in his eyes. Some part of him wanted to drive the blade between your ribs. Something stopped him.

You want to know why.

Why? Why had he stayed in your house for so long when he killed everyone else? Why not leave as soon as he was patched up that first night? It haunts you. Had he wanted to kill you that night, too, when you’d woken to him in your room? You need to know.

You might never get the chance.

The police arrive. It’s not officer Windsor. A white man with dark stubble and a detective’s badge waits at your door, his uniform is pressed and clean, a long tan coat fends off the chilly air. He greets you with a stiff “Afternoon.” His eyes are blue-gray, perceptive and piercing, but they have no hold on you. Not like-

The detective is seasoned and dripping with saccharine-sweet words. He clears his throat, speaks with cloying deception. “We’re double checking on some information. Mind if we talk a while?” His voice sparks a pain in your head and you resist the urge to press the heels of your palms against your eyes. He can read people like cheap novels- the way he squints when he looks at you, taking quick glances at where your fingers pick at the hem of your shirt.

He’s reading you now. He knows you feel guilt, there’s a tightness around his face that betrays his doubt. He’s right, of course. You meet blue eyes and dare him to guess the extent of your crime. You have regrets- but you can't justify spending the rest of your life in jail. Can't justify betraying him, as much as you hate what he's done. You answer his questions, No I haven’t seen anything, and Yes, I heard about those murders. You’re too tired, too carefully holding onto your last thread of sanity to tell if you’re even remotely convincing.

Maybe he just thinks you’re in shock. Maybe you are.

A sickly sweet smile follows, curls over his face; It splits his cheeks, ruffles the dark remnants of a beard, shows too much teeth. Fear doesn’t even register to you, the detective is just annoying now. You long for the muted expressions you’d gotten so comfortable with. “Mind if I look around your property? Won’t take long.”

It doesn’t matter. You’d already scrubbed the blood from your floor, his mark from your underwear. Every trace of him in your house has been obliterated. You shrug and motion out towards a marker just before the trees. It’s old and worn down, flanked on each side by dilapidated fence posts that had collapsed long before you moved in. “My yard only goes that far. Mr. Morton owns everything else around here.”

The detective nods and wanders around for several minutes. You watch from your porch and drink your coffee, willing the pain between your eyes to cease. You don’t know what he hopes to find or why he was onto you to begin with, but you hope he gives up soon. Or just arrests you. The sooner this is over the better.

You look again to the woods, out towards where you’d first seen him, leaves wind-swept over his prone form. You wonder just how far from your house you had been when you’d found him. Would there still be a blood pool there? You hadn’t known who he was- you want to go back to that so badly. You took care of him as a good Samaritan. That wouldn’t stop the police from locking you up forever.

Good intentions and all that.

When the detective is done poking through your bushes, subtly peering through your windows, he circles back around to you. He smiles again- but you know he found nothing to be so happy about. “Call if you see anything.” He gives you a card, with his contact information in fancy, tiny, black font. “And try to get some sleep.”

You try for a grin, but from his grimace you don’t think you quite make it. He drives off and you’re left with the strange feeling of having to go back inside. It's not right to be in there. The knob turns and you almost expect to find him lurking in your shadows again, lingering just around the corner into the kitchen or living room. It's empty.

It should be comforting that you’re home alone. That you haven’t seen him since he left. There’s no strange man who stands in your bedroom, who presses his hand to your throat like he owns you.

You haven’t changed the locks. You look through the hall in vain hope to find white latex lurking peeking out from the laundry room, to find him standing, waiting at the end of your bed. Sitting in the comically small couch and watching television.

Somehow, it only makes the house feel lonely. Empty. Before it had been snug and cozy. You rip up the business card, feel the satisfying resistance of the paper and let it tumble away into an indecipherable pile of letters.

The news is still playing when you step into the living room, the anchor moving on to some story about gas prices. You don’t really care. But watching a screen is a good way to pass time, an easy pass to disengaging with reality, so you sit and you finish your drink and you wait. All you have now is time.

You sleep and dream of pale, white faces and the ringing of blades. Your mouth is dry. The TV drones on- a police procedural taking up the air time.  You blink, feel your eyes burn from the incomplete nap and get your bearings; it’s just after dark, which given November’s preference for short days, doesn’t mean much. The couch had left your legs numb from being bent to fit on it and you stumble into the kitchen, hissing when the numbness faded to pins and needles.

You turn on the water and cup your hands, drinking freely and pressing your cold fingers to the bags under your eyes. You'll need more coffee soon. The rushing water is nice to listen to- you close your eyes again, press your forehead to the faucet. You couldn’t sleep like this, standing nearly upright in your kitchen, but it’s nice to imagine. Pleasant sounds can’t help you. The knob squeaks as you turn off the tap. Nothing can help you except

A static fills your mind- and you know. Life springs back to your veins. You're frozen in place only a heartbeat. The blinds over your sink rattle- you grab at them, pop the thin metal out of place as you peer into the growing darkness. No, no, not there- Your heart races. You don’t know how but you know-

You twist the front door open, the light of your living room illuminating a long rectangle over your porch, the stairs, and out onto the yard. And at the very end of the yellow-white light are the tip of someone’s boots.

Michael stands just beyond the stairs; the light makes it to the edges of his toes and not one inch further. Your knife is gone. He’s empty handed- but you know better than to think him unarmed.

Anticipation vies with anxiety for correct reaction, both making you feel lightheaded, dizzy. It’s all you can do to stand in your doorway, to cling to the door itself. The prey instinct in your head screams out again. You won’t run. So you stare into the depths of his mask- completely hidden in the shadow and he steps forward. That electric fear starts up again- you force it down and watch as he climbs your porch’s stairs two at a time.

You field of vision narrows down to the wide expanse of blue fabric stained with something from your nightmares. You’d laundered it so nicely, getting rid of the worst of the bloodstains, only for him to get more. A long bright red streak is splashed from his right shoulder to his left hip. There’s larger stain in the fabric just above the waist, the blood soaked in deep and already dried- a slash in the coveralls where the fabric is frayed. It smells different when the blood is fresh. There’s no mistaking why he’s bloody this time. He is no victim, no sweet and strange old man in need of help.

Your eyes slide up him, taking in each splatter that was your own doing. Spots along his collar that you can’t imagine how they originated- and dotted over the left cheek of his mask. You can’t see him through the latex, but that itching, radiating power seeps through his clothes. Even covered in blood, that need to kill follows him.

He stands at your doorway like a vampire; he could push you out of the way, force his way into your home. He doesn’t. He stands and stares at you in the darkness, the last of the sunlight fading behind him until the brightest thing on your horizon is the reflection off white latex. There’s a tenseness to his shoulders. A head tilt- so very slowly to his right- is the only communication he gives you.

You should've run.

“Okay.” You step away from the door, holding the wood open for him. He looks at you- and you wonder what passes through his head. He must know you’re insane. You can’t explain it, either. His presence is unnerving, makes your breath catch as he steps into your home- but that bloodied slash on his abdomen concerns you. And that’s just the core of it, isn’t it? He’s covered in other people’s blood and you care first about his own.

The door closes behind him and before you can consider the consequences, your fingers dance along the frayed edges of the coveralls. You feel his inhale, his belly tightening against your fingertips. It’s a good feeling, the life under his skin-

It’s hard to reconcile; the joy you feel at knowing he’s okay enough to walk, and the disgust knowing what he’s doing- what he’s done. The guilt, that you let him do it. You look up to his mask, as though expecting anything other than the aged, warped latex and the heavy sounds of his breathing.

Your hand falls away, and again, you stare through the darkness of his eyes. The air between you prickles. You breathe out, “Guess I have to patch you up again?”

He leads you down the hallway. Something compels you to follow. You don’t understand why you can’t leave him- you have no sympathy for murderers,  no desire to associate with those who attack for no reason. And yet. You wring your hands.

He walks through your bedroom as if it were his, no hesitation, no interest in looking around this time. He stops in your bathroom. The shoes come off easy and he drops them to the side, sitting almost casually at the side of your tub to peel off his socks-

You suck in air through your teeth. He walks on it like its nothing. Bastard probably doesn’t feel pain. His right ankle is swollen and nearly glowing pink. You sink to your knees onto the bath mat- Michael tenses, but relaxes as you take his foot in hand. You roll up the hems of his pants leg, about halfway to his knee. If it hurts at all, he doesn’t show it.

You wish he would; you’d rather know and stop than hurt him. But you rotate his leg as best you can and hope you're gentle. “When did this happen?”

You look up, stupid enough to expect him to answer. Okay, try again: “A while ago?” You pause, “Recently?”

He still does not answer. His cooperation has disappeared with your knife. You frown and touch the skin; it’s warm. You don’t know near enough about soft tissue damage. “I need to look this up.” You start to stand-

He pushes you back down to you knees with only one hand. He catches your wrist and brings it up to the zipper of his coveralls . It’s tacky, your knuckles brushing a dampness to his shirt. Nausea fills your head, but Michael’s eyes, hidden in shadow, compel you. You drag the zipper down. The metallic noise is muffled, altered in the blood.

His bruises have healed considerably, his chest a mottled yellow-green, but a purple tinge remains to his lower ribs. He doesn’t move through it all. Your hands shake, but the confidence of repetition lets you push it off his shoulders. Because he’s sitting, the dirtied cloth of his coveralls pools at his waist. A sadness settles in your chest and you touch the brown bandage on his left shoulder. Underneath, the wound is messy and irritated. Of course, he hasn’t been caring for himself.

You peel the rest of the sleeve off his arm-  the bandage for the stab wound near his shoulder looks relatively clean, but the slash at his wrist is missing its bandage entirely. You frown, want to scold him despite his overwhelming presence in the air. The skin on either side of the half-picked scab is soft. You rub your thumb over it. It’s not right.

A murderer shouldn’t have skin so nice. You shouldn’t want to kiss his hand- dirty and blood-soaked as they are- so you look at his burns. They’re better than the last time you looked, the salve having set in deep. The least burned areas actually looked like skin again, with only minimal smooth scarring. You don’t think he cares about that, though.

You move to the other sleeve- and curse as you find an open wound. The coveralls peel away slow and thick- the blood already smeared on his arm coming away with the same texture as his clothing, dotted and lined down his bicep. The skin itself is jagged and ripped- You don’t have your kit with you- it’s out in the living room. You look around; one dark, unused hand towel sits on the corner of your bathroom sink. It’s not far, but-

Michael’s hand finds your wrist. His grasp is uncomfortable, but not yet painful. You know very well that could change. You don't know if whatever had stopped Michael from killing you before still stays his hand.

“I just want to get that towel.” You point at it with your as of yet free hand. “To clean this.”

The hand tightens, pulling a wince from you- the tiny bones of your wrist aching as he drags you back to the wet sleeve. “Michael,” you hardly breathe, “please.”

His hand stiffens, but does not hurt you. A sickening mix of horror and warmth spreads through your abdomen; if you weren’t so close, you might’ve missed the way the jumpsuit tightens around his waist, the heavy exhale that follows. it’s wrong. He likes that- you don’t know what part. Saying his name? Begging? Your pained look? Revulsion crawls on your skin. Despite whatever physical response his body gave, he doesn’t let go of your hands. You pull your lips tight and take hold of the bloodied fabric again. Only then does his grip loosen and fall away.

You pull it all the way off, over his wrist and ruined hand. The long, smooth burn also looked better- but very far from healed. It was simply too deep to get much done in the few days he was away- considering how little care he showed to his own wounds, you’d be surprised if it ever healed without your touch. The guilt returns and you wish so badly that you could go back.

His fingers are another matter. The bandage is filthy, covered in dirt and dried blood- as is his hand and the rest of the burns across his palm. You turn his hand in yours and find only the grime caught under his nails, the black stains of something you can’t identify. You hate him, but you hate yourself more- because underneath it all is that stupid, insufferable feeling of sadness. You wanted him to take care of himself- not so he’d leave you alone, but so he wouldn’t be hurt.

You peel away the bandages over the remains of his fingers- and thankfully find a perfect outline of the bandage beneath. His skin is untouched and clean in satisfying rectangles- the edges of which are still sticky from the tape. You grimace, but inspect the stumps themselves. There’s drainage- but it looks no different than the gunshot wound had before his latest escapade.

And finally, just above where the upper part of his coveralls gathered at his waist, you find a long slash- smooth like the knife wounds to his right arm. Fuck. It’s old. Entirely scabbed, dried blood twisted into the gray hairs that descend from his navel to somewhere below his belt line. You touch his skin there, his stomach flexes under your fingertips. That’s not good. His skin is warm to the touch, the scab yellowing at the edges, an unusual crust along the coagulated blood. It’s already closed, there’s not much you can do now- but your meager googling of infected wounds looked unpleasantly similar.

The new arm wound weeps blood, scarlet running smoothly down his arm. How long ago had he lost his knife?

You look to him, find his mask already peering down at you. Your hands rest idle in your lap.  What else he wants you to do is lost- with him sitting you can’t do much else, you’d already inspected and removed all his bandages. You needed your kit now-

Michael stands and hooks his fingers into the waist of the coveralls. You realize what he’s going to do as the cloth is already falling. Your cheeks burn. You avert your eyes, but it doesn’t stop what you’ve already seen. His cock is half-thickened, still velvety and soft-looking even as it twitches once, beginning to lift up. You want to touch him, to taste him. You can’t.

Won’t.

He waits- and you still don’t understand him. He could force you. You’re all too aware of that fact- that he could hold you down and do what he wants with you. Maybe he just likes to see the color in your cheeks or making you squirm. Would he use you, or make you writhe for him? The traitorous voice in the back of your head- the one you smother down at every chance whispers They’re not mutually exclusive. That brings a new wave of tingling heat between your legs.

He steps out of the coveralls- and steps into the tub, turning away from you. Blood splatters on the white porcelain, but you take your freedom. You gather his discarded clothing- but the burning gaze on you makes you hesitate before leaving the bathroom. “I’ll put these in the wash again. And I’ll get the first aid kit.”

Michael gives you no affirmation, but does not stop you as he turns the knobs for your shower.

You dump the clothes in the wash with just a touch too much detergent- and you stripped off your shirt. Blood had seeped into the cuffs, small drops marring the front. The November air crept into your laundry room, brought goosebumps down your arms, a familiar tightness to your nipples. It didn’t matter. You turned the machine on and, half-naked, moved back through the living room to get the restocked first aid kit you’d left on the coffee table (the empty plastic sack sat just under its legs, abandoned) and your phone. You’d hardly remembered to charge it- but you google quickly ankle sprain care.

The sound of rushing water makes you lift your head. You hope he remembers not to scrub. You read from the web page as you return to your room. The sound of the water changes- no longer running from the faucet but from the showerhead- the noise high pitched and more diffused. You need to wrap his foot in a good position. There’s a tightly wound compression wrap at the bottom of your red medical bag- that would have to do. Who knows if you could actually make Michael fucking Myers wear a compression wrap.

The sound of the water changes again- back to the heavy thumping of the tub faucet. You enter the bedroom- and from the still-open door to the bathroom, you know he’s not showering anymore. Your dresser is just out of line of sight from the bathroom, but it doesn’t stop you from grabbing the first top you see instead of searching for something better. It’s a tank top- which if you’re going to be cleaning up more of Michael’s wounds, it’s fine.

You grab the hand towel you’d seen and brace yourself. You’d hoped to find him testing the water; showering was fine with wounds like his. Not amazing with an open one, but not the worst. Instead, it seems he’s only rinsed himself under the showerhead- the worst of his grime already washed away, an actual flesh tone returning to his hands instead of the black-brown of dirt and old blood.

Instead, he lounges in your tub that’s too small even for you, and almost comical with how his uninjured leg is folded up, his knee poking out of the water, the injured right ankle extended over the edge of the porcelain, hanging somewhat uselessly. But more concerning: something is laid neatly against the wall in a warped pile of white latex, haloed by dark, dirty synthetic hair. You step into the bathroom- and look at him.

He’s found the stopper to your tub and it fills slowly, steam rising around him. You’d seen him nude before- he’d intentionally surprised you the last time you got him to bathe. It’s different now. Peril still lingers in the air, his working stormy eye glints dangerously beneath his eyelashes; a chill runs down your spine. You could leave him, let him handle himself.

You know what he wants- what he keeps wanting. You can’t understand it. But you want to. Maybe that’s why he hasn’t killed you. What choice do you really have? You wanted to know why and there's really only one option.

You scoot the bath mat flush to the side of the tub, already predicting spills onto the tile. You watch him as you return to your knees. It’s weird, being eye-level with him- so close to him without his mask. The last time…

Your neck burns in memory; ghostly teeth scrape so slightly against the column of your throat. You set the red bag aside and focus on the washcloth.

Michael follows you with his eyes- they’re cold and flat, something still unsated and hungry deep inside. The beast is quiet now, but its presence has not left. He holds you with his gaze- intensity alone bringing a wetness to your eyes. You can’t wash him if you don’t look away- so you break to the thin lines of his lips, surrounded by silver hair; it’s grown out some. Did it itch under the mask? You want so badly to know- his nose is crooked from a fight, the scar splits his cheek. You follow it like a map up to his milky eye, which still centers on you, unseeingly.

But under his eyes are heavy bags. You can’t distinguish how much of that is age and how much is exhaustion, but if the shape at the end of your bed for the two mornings he had been here was any suggestion, he must sleep very little. Has he slept at all since he was here?

You touch his cheek. Your finger slides perpendicular across the thin scar before you can understand what you’re doing. His stubble scratches at your hand.

Eyes bore into you. The predator lurks under his skin, hungry jaws waiting for you to venture too close. You look to his chest to center yourself- the still-running water rises slowly up to his ribs. The infected wound on his abdomen sinks beneath the surface, you want to scold him. You know he won't listen, won't give you more than a head tilt.

You turn off the water and dip the towel into the tub. The water’s already discolored. You start at his right hand. You’re careful, squeezing water over him like a shower before wiping- so very gently, not wanting to disturb the sealed scabs. The grime clings to his fingernails and cuticles, deep in the wrinkles and scars of his hands.

You move up his arm, your cleaning less hostagely and more reverent; you hold where no bruises mar his skin, you’re methodical in your approach, swiping each angle before moving on. You bite your lip at his shoulder. You don’t want to get another wound infected. Sweat sticks to his skin, so you rinse him- soaking your rag entirely and letting the water run freely over his chest and back. You’d don’t dare to rub too close to the delicate gunshot wound of his shoulder or the long, red line of the knife wound.

You move closer to his neck- and for a torturous moment, his jaw clenches. The emotionless cover of his face fades to a red hot second of suspicion. You’re too close to his throat- he knows how easy it is to kill, how delicate and thin the skin is; he knows the joys of crushing and cutting. The trust you’d formed is fragile, a single wavering thread-

You squeeze through the hot rag, into the breadth of his shoulder, just below the juncture of his neck. Whatever sharpness that remained in his body cracks, shatters under your touch. His eyes widen, brow raising in a pleasant surprise- before dipping back down. The tension bleeds from his jaw and his lips part softly as he exhales long and slow. Pride swells in you- and you squeeze at the back of his neck.

You feel the shudder across his body- the momentary mix of confusion and pleasure across his features before he can reign himself in. Had nobody ever rubbed his shoulders before? Sadness slips through your mind, and you twist, reach to fit both arms behind him. His guard comes up again. It doesn’t completely fall as you dig into his left shoulder with your thumb, rubbing along his spine. His eyes are cat-like, nearly closing as you massage his shoulders, working out long-forgotten knots and every sore place left from his hunt.

He doesn’t quite close his eyes, still watching you from under his lashes, but the devouring presence inside him retreats for the moment, and that’s good enough. You work down along his spine, pressing into each muscle and with each tired, slow dip of his eyelids, you truly wonder. Fifty-five years he’s lost. Sanitariums are not by any means the most social, the most growth-inspiring places. Especially ones from half a century ago. Had he… ever been touched like this?

Not just bathing- for surely he had to bathe somehow. You find a tense spot just below his sixth rib on the right side. You break it apart with your thumbs, work it back to smoothness. You’d tended to him when he woke up. Had anyone ever… been kind to him? Had they only seen the sister-killer?

You swallow. It’s what he was, though. A murderer. The hands you’ve washed and bandaged have taken life. He needed this care fifty years ago, not now. Still, you can't push the idea of what he would be like now if he'd had a loving touch.

You withdraw from behind him and he relaxes- truly, relaxes- back against the edge of the tub. You take his other hand and begin washing again. You clean his intact fingers with precision, scrubbing the dirt and filth and revealing how nice he could look. The wound on his hand was extensive- you only rinsed it, and carefully place his hand on his chest, out of the water.

With his torso soaking, you move down to his legs. You can get the hard one out of the way first- and lean over his extended right leg to reach the left. You still find no injuries to his legs- aside from the obvious sprain. You hold his thigh, dragging the cloth over the thick muscle there- lean and soft with age, but firm below the surface. You press into his flesh there, following down the lines of his thigh and are justly rewarded with the same long, slow exhale. You don’t dare venture all the way around his leg.

It doesn’t matter. You move down to his knee, begin to rub at his calf. His right hand slips down over his belly, settling between his thighs. You hesitate. You seek his eyes out again- and though they’re as soft as you’ve ever seen them, the threat lurks just beyond the surface.

You try not to look.

The incessant ache between your legs won’t let you ignore it entirely. You move to his right leg and start again at his thigh. And as you peer at the shape of his thighs and where they join to his hips- his fingers are wrapped around himself. He’s hard, just under the water line; it’s thicker than you expected and curves upwards with a touch of a lean to the right. He isn’t stroking it. The head is red and full, a soft, milky string floats just beyond it.

You’re disgusted.

You want him.

You realize your hands had stopped cleaning him of their own accord. You sneak a glance at his face again; he’s keeping hold of his damnable control. But you know he noticed your fascination- you hate yourself more. You clean his injured leg and take care with his calf not to agitate the joint. Not that you can tell if you do any damage- Michael might as well be a statue for how little he shows you. You begin to lean away-

He shows you more. His hips shift in the water, sending tiny waves through the tub- and even from where you sit, you can see. He still won’t stroke it. He just holds it, his fingers spread evenly along his skin. He stares at you. He wants you to look at him, but you don’t know what more he wants. If he would only talk-

No, you know what he wants in the end- what he’ll eventually take from you. But you don’t know what he expects you to do right now. You hold his foot in place as you dab at his swollen ankle. You stop after that. You bathed him. There was nothing left to do. Well.

The bottles at the corner of your shower draw your attention. You swallow thickly. That was too intimate. You couldn’t. He wouldn’t let you, you were sure- but your fingers itch at the idea of scrubbing shampoo into his hair, maybe even into the curls of his quickly growing beard.

You liked that idea more than you should.

His head tilts slowly, and you imagine the waves of his white beard soapy and bubbly. It draws one corner of your mouth up, you don’t bother hiding it from Michael’s view. It feels forbidden. Wrong. So you think of what that other Michael Myers might be like.

His eyes tighten and relax too fast to decipher. Was it curiosity at your odd smile? Anger? Arousal?

You look between his legs. He holds too tight- a stiffness to his fingers. Maybe he likes it like that- tight and slow- but you can’t help but feel there’s something else at hand. You shouldn’t. You joy fades- and you see him squeeze a little more. You wince, imagine the heavy pressure like that against yourself. It can't be enjoyable- no, there's something... wrong.

The water is tepid at best now and you dip your fingers in. His wrist is bonier than you expect, but you curl your fingers around his forearm. You meet his stormy eyes. They’re unreadable- clouded gray and seeing through you again. You wish he would speak to you, just to make this easier. You lick your lips, and pull on his wrist- hardly more than a suggestion. Your voice is low and quiet, pleading, “Michael.”

They focus on you. There’s a challenge behind his eyes now. You couldn’t make him stop, nobody would make Michael Myers do anything. You lick your lips again, breathe out slowly. You’ll lose this game either way.

The words are foreign in your ears, “I’ll help you.” Your exhale is shaky, “Just, let me bandage you first.” The black of his pupil swells, nearly consumes the blue-gray entirely. From parted lips, he inhales- you draw your hand out of the water. “I’ll put your clothes in the dryer, and then,” Your lip trembles, “I’ll help you.”

You were always going to lose this game. Might as well be on your own terms.

The laundry room is silent, long ago the washing machine played its jingle to a missing audience. You move the laundry over, not even checking if the blood had come free. Everything about you was shaking.

Could you do it?

You had to. There was something wrong about the way he’d touched himself- squeezing too tight. His knuckles had begun to blanch. Pressing his thumb down just below the head. Like he-

Like he wanted it to hurt.

Your hand hovers over the dial on your dryer. You don’t know what to do with that. Was he... trying to hold back? Trying to make it go away? Did he just like that? You can’t imagine what goes on in his mind- you can’t get a single word out of him, let alone understand how he ticks.

You don’t have a choice now. What makes Michael Myers do what he does is beyond your pay grade, but you were fairly sure lying or betrayal would not restore your place as favorite. Or whatever it was that had made him decide to haunt your house instead of gutting you.

You’re starting to think he just wants to fuck you. It wouldn’t be so bad if he were anyone else. You feel... something for him, something softer than you want to name for an infamous spree killer. But there’s still worse:

If all he wanted was to fuck you, would he kill you after?

At least then you’d know for sure what set you apart.

The dial turns with satisfying clicks. You couldn’t escape this now. The dryer starts.

You’d re-bandage him, and then you’d find out for sure.

Your stomach flips, you want to flee- and yet you think of gray eyes. There’s something captivating about him- for all the danger he embodies, the horrible deeds you can’t even think about, you want to know what his world is like. You want to understand how he could hold a knife to your ribs and decide not to kill you, but still return covered in someone else’s blood. Such a dark and terrible fascination.

There’s no more time to buy. You hold your breath and return to you room.

He’s not in the bathroom anymore. He sits, dripping wet, on the edge of your bed. His head is tipped down, staring into his hands and at the white latex mask. You blink, swallow hard and close the door behind you. You want to meet his eyes again, want another chance to decipher whatever he holds inside, but you can’t.

Shivers roll across your skin in waves, and you pass by him without peeking. At his face or anywhere else. It’d be too much- you’d vibrate right out of your body, break down crying and hysterical.

There’s a murderer in your house. You’re going to help him- help him-

You dig your fingernails into the harsh red material of the first aid kit’s bag. The white vinyl plus design is peeling and cracked. You want to pick off every speck until there’s nothing left. But you grab a fresh towel and turn.

He’s already watching you. Hungry, piercing- and cold. Your legs go numb- you nearly fall, catching yourself against the counter. He’ll devour you whole, leave nothing left- an empty void in the middle of your room, threatening to suck everything you’d ever known into the abyss that gazes back at you. He sets the mask beside him without breaking your connection.

You step forward, trusting your memory of the room to bring you to him. The only movement is how he turns to keep his eyes on you. You break away to open the kit and place it on the corner of the bed. You don’t have to look at him if you’re bandaging him. You start with the new slash to his arm; the warm water made the cut slow to close and it still weeps gently at the front. You can see the real shape of it now: a ripped, split-skin thing without the gentle tapers of Michael’s knife injuries, uneven enough to make it hard for the skin to meet together again. You can’t imagine what sort of weapon made such a wicked wound. You dot some antibiotic ointment on a rectangular bandage- and sigh in relief that it’s long enough.

His gunshot is the only other wound that’s still actively draining. You cut another gauze pad and remind yourself you need to check it tomorrow. You wouldn’t get him to go to the hospital, but at least you could keep his bandages clean.

You steal a glance at his cheek- and find the skin glue still holding his mouth together, turning grayer with the dead skin stuck around the edges. That was normal- you’re pretty sure, at least. Just like a scab, it would let go bit by bit when the wound had healed and shed a layer. You look away before you were trapped again.

His missing fingers were the only remaining wound that you worried about reopening or draining. His hand is pliant, when you pick it up, relaxed and neutral for you. Aside from the damage, his hands are rather nice; worn with age, but it seems time spent away from society kept his off hand uncalloused, the flesh of his palm soft and warm. You can’t even really fault the slowly closing burns. You know on his right hand there's a new roughness forming across his fingers, a tiny blister from years of disuse dissolving into a murderous rage of weaponry. You like this hand better.

With medical scissors you snip two more gauze pads into the same shape as before and tuck them carefully around the remains of the fingers, taping the gauze down and sealing the wound.

There’s one last thing to do. From the kit you dig out one pristine, tightly rolled, tan cloth. You close your eyes and sink down to your knees.

Don’t look at it, you whisper in your head, don’t look.

You’re trembling as you take his foot. It’s still warm around the joint and fat with swelling. “Might hurt,” you warn him. You shift his foot up into the correct position and unwind the compression wrap. You start it around his leg, a single loop stuck to itself, then form smooth alternating figure eights between calf and the sole of his foot. You want to look to his face- maybe you could tell pain in his eyes this time, but- don’t look up.

The wrap ends in a velcro strip, designed to stick anywhere on itself. You hold it for a minute, but try not to let the wrap loosen too much. Sticking it feels impossible; Michael has no other wounds that need attention. You waver-

Fingers thread through your hair. You gasp, struggle to breathe as they slide from the top of your skull down around your ear, down under your chin, warm against your skin. He doesn’t make you look up, just holds you there. Reminds you of your promise. You press the wrap down. Only then does he tip your chin. You pinch your eyes closed.

He waits, trails the odd callous on his thumb across the joint of your jaw. He waited forty years to escape, he’s not going anywhere now. He urges you up by the chin and you blindly follow. You shouldn’t trust him.

You make it up to your feet; your fingertips can just reach his knees. He traps you between them, shaking like a leaf in the wind- his hand under your chin the last connection to the world. His left hand finds the back of your still-clothed thigh. Three fingers trail up to the curve of your butt, cupping it in his palm. You whimper, slap a hand over your mouth in shame.

The hand leaves you chin, clamps vice-like around your wrist and you do cry out- and he hauls you forward. Your eyes snap open, your body folding, grabbing his shoulders to accommodate him pulling you up- onto his lap. His eyes catch yours, and you can’t look away.

Your legs are tucked neatly beneath you on either side of his thighs, parted wide enough you know he could touch you through the thin fabric if he wanted. For now, your pants and underwear protect you. But not entirely, his hands have wound up at your waist. The angle’s all wrong, but you feel him. Hot, hard, long against your belly. His cock is pressed upright between you you're so close. It twitches and you whimper, instinctively grabbing at his shoulders again- only in the back of your mind remembering to be careful of his wounds.

You want to look away. So close, you can see the layers and patterns in his blue-gray eye; cyan ringing the pupil, gray radiating out in splotches. The other eye is milky blue, glassed and unseeing- more wrinkles have formed around it than the other. And both are unreadable, deep and yet, empty, like a well that's long ago run dry. There’s no emotion betrayed, not a hint of empathy or compassion for your racing heart, the shivering of your spine, the burning tears that threaten to bud at the corners of your eyes.

You want to kiss him. It’d be almost normal- kissing was something normal people did. But he's too intense, too powerful. It’s too intimate- your core tingles, wants to know what he fingers would feel like. His left hand finds your hair. Nails scratch along your scalp so pleasantly- your eyes drift closed again.

He twists, your roots burn- eyes coming open with a startled gasp. He wants to be read now: the meaning is clear as he peers down his nose at you. He wants you to look at him.

The hand still at your waist slides up, a shiver making you flex against him as his palm pushes up your shirt as he moves, but keeps going. Through the tank, he cups your breast again. You squirm, the warmth of his skin soaking through the fabric. You didn’t have to see his face last time- didn't have to watch as he tips his head to watch as he pulls your shirt down. You can't help the weak gasp you give, can't help the way your thighs draw together at his sides when he looks back up to you and locks you back into his gaze.

His skin is burning. The heat of his palm does not dissuade the cool of the air from drawing your nipple into a bud.  Just the curve of his hand around your breast has you wanting to close your eyes again- and is rewarded with a warning tug at your hair. He squeezes so gently at first, testing the softness of your flesh- before there’s a near imperceptible glint to his eyes, the smallest tightening of his brow. Fingers dig in, repeating the same action he had before, drawing from your chest outward- each of his fingers catching on the stiff peak.

Your mouth opens in a muted cry. He never looks away, doesn't return to admire your chest in the way men do, doesn't stop to see what he’s doing. He traps your nipple between that oddly calloused thumb and forefinger. And just holds it there for a long moment.

A need has settled need inside, thick and aching. You don’t want it- and yet your legs hold close to his sides, hips trembling of their own accord. You squirm in his grasp which only makes him tug softly at your sensitive nipple. It draws a whine from you, the shocked inhale pulling at it again. You want him to stop, to get it over with, to say something; you want him to touch you. Instead he sits there, your nipple pinched so delicately- waiting.

“Michael,” your voice is hoarser than you expected, husky and close to breaking. “Please.”

The grasp in your hair tightens, you wince- and he pulls your head back. You gasp, sputter, stare up at your ceiling and see gray moving before you. His short hair rubs against your cheek- and you scream. Pain lances through your shoulder, his fingers rolling your nipple. You dig your fingernails into his back, scraping across what you can reach.

His teeth dig deeper, and there’s nothing the hand on your chest can do to distract you. You hit weakly at his side- he kills people- he fucking kills people- he could rip out your fucking throat. Leave you to bleed out across him, that’s how you’d help him. He was only here to drag out killing you and-

He lets go. You cry, hot breath panting over your shoulder, his tongue slipping out and dancing along your skin. Blood beads to the surface and he chases it, drinking it down before sinking his teeth in again. He huffs against you, his fingers leaving your chest to grab behind you. He digs five bruises into your ass and pulls you forward again- his hips lifting against your stomach.

He doesn’t moan. He pants and sighs and huffs, but utters no vocalization as he grinds against your stomach, bites into your neck, just below your ear. You tremble and hang on for dear life, clinging to Michael's broad shoulders. When you cup the back of his head, he nips your chin, almost purring. He pulls back long enough to admire the art he’s made of your skin; he’s half-lidded, his lips parted- and the silver-white of his beard shines crimson.  His grasp on your hair adjusts and he’s attacking the other side of your neck. Teeth scrape down your throat, before he bites just below your clavicle.

His hips roll against you again and you thank the small mercies, that you don’t have to look at his cock with your head wrenched so far back. You wouldn’t be able to handle it- because despite the agony his mouth brings you, the warmth between your legs lingers. His cock presses against you and you can feel him, feel the size of him so close to where you truly need it. Your body just thinks he’s rough- that he likes to leave marks. The thought alone has your thighs clenching together again; you’ll be covered in bruises and bite marks well above the collar to even modest sweaters. He is marking you.

You tremble and fight the urge to slip your hand between your bodies to give yourself some relief.

All at once, he stops. The rolls of his hips cease- and you hate how much of the motion between you had been your own doing, your own futile attempt to find stimulation where there was none. His breath is hot on your neck as he turns and gives a nip- dragging a thin stretch of skin between his teeth as he pulls away.

He stops panting before he even comes back into view. Aside from the pink to his cheeks, the swelling of his lips, and the empty black void of his pupils, it would be hard to tell what he’d been doing. The scarlet stain across his mouth is more telling. His hand in your hair loosens and you peek down. The damage itself is too high, but the thin rivulets of diluted blood and saliva pooling just behind your clavicles, the errant brushes and smears from his beard- not unlike a painter’s- tell you enough.

He could’ve ripped your throat out. The hand leaves your ass- and you’re aware of just how hard he’d been holding you. Michael’s fingers dance along the long expanse of your throat, tracing each sensitive spot he’d left in his wake. Admiring his work.

His hands leave and grab the backs of your thighs. You startle, grab at his shoulders again just in time for him to lift you. He stands, seemingly unbothered by your weight, and sets you down on your feet. Blood rushes in- and you weren’t even aware your legs had fallen asleep. He lets go, and without his support you sink back onto the edge of the mattress.

He’s nude. The idea comes unbidden and finally, finally you can press your thighs together, seek rudimentary stimulation to relieve the ache. You can’t imagine what he wants- he could’ve cum how he was before, biting at you and thrusting against your stomach. But he looks down at you- if there’s any clues to his thoughts, you can’t piece them together through the heavy fog of pain and fear and arousal. He’s nude, and his fingers catch the dark hair of the mask still set on the bed- and stalks out of your bedroom.

You’d never realized just how quiet he could be.

It takes a moment to process. Michael has left you, hard and unfinished (and so were you, but you… couldn’t). And he was hard, so very hard and you want. You look to your shirt- and find a cooling wet spot smeared just below your navel. Had he been close, or was he simply that eager? Both options have your thighs shaking, one traitorous hand slipping between to press against yourself.

You needed to calm down. You needed to calm down so, so much because you can’t do this. He wasn’t killing you, for whatever reason- which was apparently something more complicated than needing something to fuck. But your attraction to him is so… broken. So wrong and taboo and god, you could see the coldness in his eyes (when you can even see his eyes). He’s evil. And you want to feel his fingers probing inside you- they’d get so deep, they’d absolutely fill you with how big they are- instead of just using you as leverage against his dick.

You grind the heel of your palm against your clit. You’d get yourself off later. Not now. Not with him.

The door opens again. You pull your hand free.

His face is gone, as is his body.

You blink and stare into the empty eyeholes of the mask once more. His head is tipped slightly downward and you suspect he saw what you had been doing. His coveralls are wrinkled, but mostly clean. He crosses the room in easy, measured strides. Heat radiates off him. The dryer had gone off.

His left hand catches under your chin- just as he had done before. You expect him to tilt your face up to look at him, but instead find panic in your veins as he closes his hand around your throat. It’s not a threat- it’s a reminder. You work with him, let Michael push you down on the bed, only half laying on it- everything below your thighs hanging over the edge.

He stands over you, straddles you across your stomach, and presses one knee to the mattress- over your forearm. He adjusts and traps your other arm in the same way. You lie very still, staring up into the cracked, expressionless latex. Even holding you so close and letting you see his face so intimately, did he really prefer the mask? You guess he was done with his mouth.

He holds you still with his hand pinned to your neck. With the right-

He pulls the zipper down again. He withdraws himself, and you have no choice but to look with him just above you. Michael is already a large man, and his cock is scaled to proportion. With him above you, he wraps his fingers around the shaft, stroking himself in one long, tight stroke. Blood pushes to the tip, darkening into a full red, a shiny drop of precum beading. You whimper, head hurting from how tight your brow knits together.

Your arms are trapped at your sides, just under the backs of his thighs. You can't even push him away. A squeeze against your jugular reminds you to keep your eyes open. You focus on his mask, on the deep-set pain of your shoulders and neck, agitated by his grasp.

“Michael.” His fingers tighten- a nail scratching at a new sore spot has you wincing. He pulls faster, the rasping sound of skin on skin so close. Pants come quickly under the mask- and you want to see his face again. It’s all wrong. You shouldn’t want to see those cold, empty eyes or the blood lingering in his beard- what did he look like now? Would his gaze be clouded and far off, does he bite his lips?

It’s hard to breathe with his weight on your ribs. You have just enough range to press your fingers between your legs. The need doesn’t abate- burning hot under your touch. It should be him, should be his rough, exploratory touch. Michael’s hand twists under the head- and his legs twitch. A noise muffled under the mask-

His cock twitches- the hand at your throat tightens again. You pinch your eyes closed.

Your throat burns and warmth splashes over your chest, something hits your chin. Air whistles through the nose holes of the mask, something wet slides along the side of your throat. Your bite wounds sting, set alight by- by-

You dare to open your eyes again. His hand slides smooth across his cock, slick and shiny with cum, more still leaking from the tip. Through it all, he doesn’t stop, hips rocking into his palm. Milky splatter sits between your breasts and higher, beyond where you can see. It cools quickly, turning tacky and strange against your skin, stinging harshly.

Michael sighs, long and low, and finally his wrist slows and stops. His chest heaves, the mask tilts back and you can see just a touch more of his neck as it rides up. The burn around his neck has paled, and you watch how his neck moves as he breathes.

You shiver, mouth hanging open as the heat of your skin dissipates. Your right breast is still out, the nipple pulled tight. Michael pants- and finally looks down to you. The mask is blank, betrays nothing of the face underneath- and it sweeps over your face. You feel the tears caught at your lashes, the blush heavy on your cheeks- and who knows what he’s done to your neck. Blood and spit and cum drying on your skin.

His hand loosens finally, the corners of your vision returning in waves. On your belly, just past the end of your sternum, his cock softens and smears across your skin. You feel disgusting- and you need to take care of your neck. Fuck, they were going to get infected- Michael’s incessant lapping and sucking had surely made you sick, if his cum settling over your neck hadn’t. And that was very quickly becoming itchy and uncomfortable, you needed to clean up so badly.

You pull at your arms, just trying to get Michael’s attention so he’d move on. He’d bitten and played with you, even finished himself on you- he had to be done now. You’d fulfilled your part.

The mask stared down at you, so gently canted off to his right side. His chest still heaves in deep, slow breaths. His fingers trace across your skin, reverent and silent, the hand at your neck making you wince as he touches something sensitive.

You try shifting again, and this time tap at his butt. You just needed him off- “I need to clean up.” You say, voice harsh and strange in your throat.

He still doesn’t move. And to think you were sure he was past this belligerently uncooperative stage and onto something at least a little more engaging than his unresponsive staring. You move, twisting until your arm begins to slide under you- even though it makes you arch up against him,  you free one arm. With the extra space, the other arm comes out easier.

You raise your hands to inspect the damage at your throat- he’s fast. The shape before you catches your wrists, curls forward over you to push them into the bed. His grip is painfully tight, huge hands squeezing the delicate bones of your wrists. His breathing is slow and steady again, the darkness behind the mask too heavy to understand what he wants from you.

He squeezes until you’re gritting your teeth, lashing under his weight, tossing your head back and forth- and above you, the latex creaks as he tips his head. You blink away tears, real distress taking root deep inside. There’s a hot moment where you think he won’t stop, that’s all he needed after all. He'll snap your wrists and then your neck. And as your eyes begin to widen, your jaw going slack, the first inhale for a scream catching in your chest-

His grasp loosens again. Barely holding on, the mask swivels to the other side. He presses your wrists to the bed once more- and you take the hint. When he lets go of your sore wrists entirely, you don’t move. Michael tucks his cock away, not bothering to clean up at all. He hovers there, still half-sitting on your stomach, the bed dipped under his one knee on the bed.

You stare up at him. The angle only emphasizes his height, the power he holds over you- physical or otherwise. The heat still has not left your pants, despite the real pain that lingers in your wrists and neck. It’s hardly different than him almost choking you out the second day he was here, you remind yourself.

You hate what he does to you, you hate yourself. Fear and arousal and pain leave you dazed and all you can do is fixate on how tall he is, the width of his shoulders, the scars that hide beneath thick, blue cloth. You wish he was anyone else and more than anything in the world you wish he would touch you.

Instead you’re stuck, hips pinned under his, covered in his cum. He steps back, slides off the bed, still looking down at his handiwork. The need inside you feels monumental, a sickly slickness slipping into your underwear. Touch me you want to scream. If he just did it, without you having to focus on your useless conflict-

If you could just know what it was like,

Hands settle at your hips, warm and slow and oddly delicate. Hope burns inside you and yet-

Michael does not strike you as particularly giving. Unless he could get hard again, doubt overtook your mind. For good reason. His hands turn hard- but not malicious. He holds you- and hefts you up into his arms. You squeal in surprise, your arms coming around Michael’s neck again as he rounds the corner of your bed, and supporting your weight with only one arm, peels back the covers to your messy bed.

You tremble, unsure. He was comfortable jerking off onto you while sitting above you, but wants you in bed? He sits with you still tucked to his chest- and scoots into your bed. He lies down flat on his back, fully dressed in his coveralls and mask, and pulls you, still curled onto one side, against his chest. He reaches with one hand and drags the blankets back up, awkwardly pooled around you.

And then, he just lies there. His breathing even and slow, and you can’t tell if he looks to the ceiling or to you. You frown, more confused than anything. Your skin is still sticky, things you don’t want to think about flaking off each time you turned your head. And worse, the liquid need rooted deep inside still lurks- and you can’t, just can’t, deal with it here. You push against him to sit up- and huge hands settle on your lower back, just above your hips.

His fingers- asymmetrical, it’s so strange- press into your skin, sliding just under your thin shirt. He says nothing, does not move in any other way. You lick your lips and press your luck. You push back further, nearly making it upright-

Before his hands are vices around you, forcing you back down with unquestionable authority.

“Michael,” You complain, but only get the pointed flexing of his hands in response. You sigh- and shift on him. Pain sinks around his fingertips and you can nearly feel his eyes narrowing. “At least let me move? Your hip is biting into my side…”

A long moment passes, before he sighs, a puff of warm air sliding under the mask. His hands relax again. You resettle over him, settling onto your stomach- if he wanted you on top of him for the night, it was your best bet for sleeping soundly. You end up almost straddling one thigh, with your left leg between his- but he’s too tall and you settle with your head just below the white latex of the masks’ chin.  

You want to take a bath. And yet… your ear presses against his chest. Warmth radiates through his clothing into you. His heart is strong, steady- an endless march song that’s all too easy to get lost in. His palms are nearly burning against your skin, and yet without the dangerous threat to them, there’s something else.

He kills people. But he won’t kill you. The train of thought alone makes alarms ring in your skull. There’s a tenderness- or at least as tender as Michael Myers can seemingly manage for as emotionally disconnected as he is. Or was that all you projecting onto him? There had to be something genuine inside him. He’d come back. Maybe... you were just useful.

You close your eyes and count his heartbeats, the rise of his chest, the soft, muffled noise of his exhale. He is a mystery, and yet inside him his heart beats on like everyone else. Rhythmic and continuous, lulling you down into the easy hold of sleep.

=====

Next Chapter

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[beanarie]

past & pending 3, chapter 2

Welcome to the McGraw-Hamilton Bed and Breakfast, where no one ever calls ahead for reservations. the rest of the series (post-finale, everyone’s in love) is here, the previous chapter, where--spoiler alert!--thomas and flint just learned that madi has a girlfriend, is here

~

“We thought her distress was over you,” Thomas confides.

Silver’s smile is bitter and, frankly, more than slightly annoying. “Oh, it’s never about me.”

Thomas frowns at the trees. He loses all patience in the face of self pity. Despite not being well acquainted with Madi, he knows James is of the belief that she loves Silver, or, rather, that she did at one time. The rest, as they have well established, was his own fault.

“Allow me an uncomfortable question?”

A heavy silence follows. “Go on,” Silver says.

“Is there anything tying you to her, save penance, and, of course, the dogged hope of eventual absolution and a return to how things were?” Silver’s wide eyes are a response. They are not, however, an answer. “I ask in all sincerity. Confirmation that you are not consumed with flagellating yourself every time you leave here would be appreciated, especially given the ready alternative.”

Someone should lance this boil, incontrovertibly disabuse Silver of the notion that existing as someone’s sun, moon, and stars is the only way to be happy. The awareness of his own position prevents Thomas from making the attempt. He would offer the corpses James created in his name if he could. Being an ignoble villain himself, Silver would appreciate them more.

The house now in sight, Seydou takes off at a run, little Felix at his heels. Thomas runs a thumb across  the patchy stubble on Silver’s jaw. “I miss the beard,” he says longingly, trying to impart the fondness that threatens to overtake him with tone and context rather than explicit words. “Refrain from shaving for the rest of your stay, hm? Consider it payment for the room and board.”

Thomas takes a step forward, but Silver’s fingers wrap around his upper arm, keeping him from taking another. He noses the back of Thomas’s neck and breathes in deeply. Well. Fuck subtle. Before Silver can disengage, Thomas spins on his heel. Silver’s mouth lets out a quiet huff of surprise before Thomas claims it for his own.

“The boys?” Thomas whispers urgently.

Silver’s wild eyes stray from his for mere seconds. “Inside.”

"Understand,” Thomas says, pressing a kiss to Silver’s throat. Yes, unsurprisingly, the man could do with a wash. That’s fine. “It is not that I lack the ability to control myself. I merely see no point in doing so."

The eyes he raises his head to see ask a very clear question. Why? “You know, I used to hear stories on the plantation. We weren’t permitted news of the outside world but I-“

“You had your ways”

“I did.” He tugs the hem of Silver’s shirt free of his trousers. Silver does the same to his. “I knew of Captain Flint, scourge of the new world, years before I knew it was my James they spoke of.”

“It wasn’t wholly outside the realm of plausibility. James, James can be terrifying. Did you know he took me to a hanging on our first outing together?”

“But what of Long John Silver, the only man he was said to fear?” “Many an hour I whiled away forming an image of you in my mind.”

Despite how far they’ve gone already, Silver’s expression is shuttered, like he doesn’t dare to accept what is on offer. “You talk too much.”

“And most days you spend too much time in the brambles of this mind to provide any semblance of worthwhile conversation. Will that be changing? We are all reasonably certain at this point James will not draw and quarter you for your transgressions.”

“That... was never a concern.”

He pulls a few of the hairs in the path from Silver’s stomach to his groin, causing a yelp Thomas will remember for quite a few nights to come. “Do not lie to me, John Silver. I’ve a keen mind and I have suffered. I could plot retribution the likes of which you could never conceive.”

He uses his thumb to breach the waistband of Silver’s trousers and press into the muscle underneath the sharp jut of hipbone. The body under his hands shivers. "Were it not for the myriad complications present at the moment, I would have you, right here, just like this. What say you to that?"

A slight laugh, a thin sliver of a cheeky grin.  "What complications?"

“Villain.” Thomas smiles against Silver’s lips and swallows whatever response he would have gotten. This, at least, they can do without consulting a committee.

~

The bedroom door swings open at the same time as Thomas pokes his head in to say, "Oh, excellent. You're here. Come, villain. We have our quorum. We'll get our resolution and everyone will be much happier for it."

James nearly drops the shirt he's holding at the sound of that word coming out of Thomas's mouth, but then Silver hobbles in close behind, grumbling good-naturedly. "Is that to be my name now?"

Unruffled, Thomas smiles like he owns a secret. "Tell me it bothers you and I'll stop forever."

A very pointed silence reigns for a long moment. James ignores them until the spare clothes to donate to their guests are in a neatly folded stack. "You had some sort of agenda," he prompts.

"Surely you can guess," Thomas says.

James turns to address them. "Of course I could. But Silver is changing color and I'd to see how much closer to red he can get."

Thomas laughs and sits on the bed, jostling the stack of clothing but not tipping it over. Silver screws up his face in a futile effort to change his current complexion. "Fuck you both."

"There it is." Thomas winds an arm around James's waist. "Would you prefer a statement with fewer words?"

Allowing Thomas to get closer does not mean James agrees. "You've both had too much time in the sun and not enough water. His wife is a guest in our home."

"Not my wife." Silver looks down at his foot. "That- that was only ever an idea. A hope. And now we are... friends. Maybe, if I'm being generous. Anyway, she gave me her explicit blessing."

James looks at Thomas, who looks back at him, equally silently.

Silver sighs, drumming his fingers on his crutch. "You may have noticed she has taken up with a woman."

"So taking this step." James gestures to take in the three of them. "Now, under these conditions, would be your retribution?"

"What? No. We spoke candidly on what occurred during my months-long absence from her."

"You confessed everything?" James asks. So far Thomas has kept his opinions to himself. It will be interesting to see how long he is content to observe before deciding James and Silver cannot work this out between the two of them.

"She wanted to know what purpose I served here for so long," Silver says, meaning no, he did not inform her about his illness. "How you were able to allow me to linger after all that I had done, to you both. And I..." He lifts his chin, resolute. "I told her I love you."

Abandoning Thomas and the stack of clothes on the bed, James approaches a noticeably unmoving Silver. He leans in, gaze fixed on Silver's mouth. "Is that what you told her?" he says. He lays a hand on Silver's neck, his thumb sweeping over the point of his pulse.

Silver hums, flush still high on his cheeks. "It's the truth." He slumps forward slightly into James's touch. This happens every time. Touch Silver with even a hint of affection and he goes pliant and greedy like one of his barn cats.

James grins as he traces the underside of Silver's bottom lip. "That explains why you wanted to stay, not why we let you."

"Feel free to elaborate," Silver says. "I've already gotten Thomas's side of things."

From the other side of the room, Thomas laughs in a way that people who aren't James don't get to hear.

Good thing the chores are done for the morning and no one inside this room is responsible for preparing the next meal. All they have to do for the next few hours is work up an appetite.

~

The entertainment at midday consists of the younger boys bragging about their contributions to the repast.

"I'm just proud you didn't push each other into the water," Obi says. "I fully expected at least one of you to return soaking wet."

Madi, seated as far from Esther as their circumstances allow, lets her gaze flick toward each of the white men in a knowing matter. Being who she is, she's quite subtle, but James sees. She says, however, nothing, apparently content to help Khanyi pick out the stray bones left in her fish.

Possibly he is being paranoid.

~ Old remembered terrors force Flint out of a sound sleep, heart hammering, thundering, and eyes completely incapable of recognizing his surroundings. It’s too dark, it’s too dark. There are enemies about and he can’t remember who was assigned lookout.

“James,” says a voice that doesn't belong.

“Love."

"It’s all right."

"You're home safe."

"Everything is fine.”

A melody sinks into the bits of silence. Humming. Flint latches on, his breath coming easier, and he lays his head back down.

His traitorous mind refuses to rest, linking the tune to something he used to hear on piano. He thinks of Miranda, walking off to leave him in bed struggling with his ghosts, until the strains of her playing from another room remind him where he is. He thinks of her dry fingertips against his cheek as he would finally drift off to proper sleep. That tiny pull of a smile on one side of her face that signaled the end of an argument. The quizzical rosebud of her mouth when she read something she found deeply fascinating.

No one is touching him, but James can feel body heat creeping in on all sides and he can’t handle it. Reality is both too much and not enough. “Shut up,” he says, rubbing at his eyes, willing his mind to stop reeling. “Both of you.”

Silver rolls onto his side as though he's been out this whole time. James runs a hand lightly down Silver's back, and rises from the bed.

So many people between these walls. She should be here, too. She deserves to be here.

He can feel at least one pair of eyes following his progress, so he says, "We need firewood. And well water."

"Let him go be productive," Thomas orders Silver, just loud enough for his voice to carry. "I fucking abhor chopping firewood."

[asfeedin]

How I Create My Own Seat at the Table

Feminism is a touchy subject.

Having voiced my opinions about women in the SEO industry a few times, I had seen opposition and support of the idea that this is a topic worth bringing the forefront.

Many have said that it’s a non-issue, but the posts I’ve seen in women-run SEO groups would beg to differ.

In actuality, many women in SEO are still undervalued, misrepresented, and often unacknowledged compared to their male SEO counterparts.

For example, when Serpstat published their roundup of the “Best Women in SEO”, the responses were less than stellar:

This flies in the face of countless other posts that cover the “best SEOs” where the list is 80%+ men, despite there being many women worth highlighting in our industry.

This is not to say that women haven’t made giant leaps ahead in our industry.

We have female CEOs (like Sarah Bird from Moz) and technical SEO pros (like Kristina Azarenko) that are doing great work, sharing their expertise, and gaining notoriety.

But there’s still this question of women and men in SEO are really on equal footing.

While I could go into the gender pay gap, glass ceiling, sexism in employment, etc., that’s not what this post is about.

My purpose here is to tell my story as well as share some tips for how other women in SEO can create their own seat at the table.

My Experience as a Woman in SEO

My experience as a woman in SEO has been, overall, a positive one.

When I came on the scene, it wasn’t like people were sliding into my DMs threatening, “You don’t belong here, wench!”

But my experience hasn’t been completely devoid of sexism either.

At my first SEO gig (in-house SEO manager), I was routinely the only woman to be present at meetings and I was very often talked over, disregarded, or otherwise told that my ideas “just won’t work”.

I remember one time talking about the value of growing our clients’ email lists and crafting email marketing campaigns.

I was told that this was something “mommy bloggers do”, but the same idea (when presented by my male coworkers) was heralded as a good idea.

These microaggressions add up over time and make it difficult to get recognized for our good ideas, be considered for promotions, or invited to career-changing networking opportunities.

Little by little, these things can certainly limit our career potential.

I believe I have things easy as a woman in the SEO content space because writing has, more or less, been a “female” domain.

But I have heard from my female cohort that being a female technical SEO specialist can be much more difficult, as people constantly question your expertise.

The solution, it seems, is to be louder, unapologetic, and have a thick skin – as the risk of being called “bossy” or worse.

And while many women can adopt this “Don’t mess with me” attitude, many others would prefer to stay in the background.

Very early, I decided to try and strike a balance – where I could stay true to myself (caring, feminine, creative) while also standing up to the bullies.

I decided I needed to create my own seat at the table.

Find Your ‘People’

Where would I be without my sisters in SEO who are always there when I need to vent, want to talk strategy, swap skill sets, and more?

I love that I have “my people” to go to who support me with no questions asked.

Many male-dominated spaces can be aggressive, particularly if you even bring up the topic of women in SEO.

You’ll hear statements like:

“Why does this matter?”

“Women are already equal!”

“It’s about experience, not gender.”

All of these statements ignore the very real disparities that women experience.

But if you seek out people who support you – whether that be other women in SEO or men who can lend a listening ear – you’ll be better prepared to weather the bullies.

Network Your @ss Off

As with most industries, SEO has an “It’s not what you know but who you know culture.”

To get featured in major publications, get considered for roundup posts, form business partnerships, and get invited to speaking events, you need to network with the right people.

Unfortunately, very rarely will people hand you these opportunities on a silver platter.

Instead, you should constantly be looking for ways to connect with people in SEO, grow authentic relationships, and earn a name for yourself.

You could be the best technical SEO pro ever, regardless of gender, but if no one knows you exist, you’re unlikely to get the recognition you deserve.

Connect with people on LinkedIn, submit guest posts, and attend networking events to put yourself out there.

Know When (& When Not) to Ruffle Feathers

I am a strong advocate for equal rights, but not at the expense of my own health and well-being.

You need to know when to speak up and stick your neck out, as well as when to disengage and give yourself a break.

Again, this is why I like having a community that has my back because they can always come to my defense if I am being dragged across the coals.

Further, they offer me practical advice when it comes to dealing with sexist clients, charging what I’m worth, and landing new opportunities.

You don’t have to fight every battle on your own and some days are harder than others.

Ultimately, what matters is that you reach your version of success.

Do Your Best Work

Sometimes you just gotta let your work speak for itself.

While it is true that it’s often difficult fighting to get noticed as a woman in SEO, you certainly won’t stand out if you stay on the sidelines.

Focus on providing the best value you can to your clients. Get them awesome results. Publish those case studies. Rake in those testimonials.

Inevitably, word will spread that you know what you’re doing – either from existing clients to prospective clients or from one SEO pro to the next.

We can all hope that the playing field will become more equal over time and you want to be one of the ones saying, “Look – I put in the work!”

If anything, you’ll have the satisfaction of knowing that you’re a total boss.

Charge What You’re Worth

One of the most common struggles I see women in SEO experiencing is not charging/getting paid what they are worth.

Sometimes this means not knowing how to negotiate their salary in fear of being considered “too demanding”, or it might mean setting their agency rates too low / not knowing how to attract high-paying clients.

As Beyonce once said, “Your best revenge is your paper” – and getting paid what you’re worth gives you more freedom to do what you love and have influence in the world.

I highly recommend working with a financial advisor or mentor that can help you navigate these often difficult money-related conversations, set competitive prices, and learn how to communicate your value to potential clients.

Confidence plays a major role in you asking for what you’re worth and getting paid what you deserve.

Know Your Talking Points

It never hurts to have some talking points in your arsenal for when misogyny rears its head.

If you’re used to encountering leads that say “I won’t work with a woman” (this has happened to me) or “This is kind of a boy’s club” (that too), then it might be helpful to know what to say next time these phrases come around.

You’ll feel more confident being able to school people on why feminism in SEO matters, why your work is just as good (if not better) than your male counterparts’, how you can help clients achieve X results, etc.

Know what to say so you don’t get bulldozed over by the haters.

For me, this sometimes means name dropping some of the amazing clients I have worked with in the past and the sweet results I have generated through my content.

So, when one prospect scoffed at my prices saying “You’re not even a household name”, I could shrug it off knowing that my real clients know the value in working with me.

Use Your Voice

If you’re bold enough to make yourself heard and talk about your experience as a woman in SEO, know that there are countless ways to do so.

Guest posting (like this), sharing your story on YouTube, posting inspiring social media posts, and speaking at events are all great ways to get your voice heard.

On a smaller level, share your expertise in Facebook groups, talk strategy, attend virtual summits, and network with other SEO pros to get noticed.

Work on sticking up for yourself and being confident in what you bring to the table.

Not every person is outspoken or has the desire to stand up on a soapbox, but for those of us that feel empowered to share our stories, doing so can make a world of difference.

Resources for Women in SEO:

Image Credits

Featured Image: Paulo Bobita All screenshots taken by author, April 2020

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[lucyariablog]

How to Make Your Content More Readable

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.

You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.

Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?

Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes.

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks

AI tools can benchmark content understanding

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.

HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Let’s define readability and clarity

Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

Fortunately, there are several widely used measures. The Flesch Reading Ease Index, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.

The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.

HANDPICKED RELATED CONTENT: The Ultimate Science-Backed Method for Creating Content That Readers Love

Your readers are checking out and churning

Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Josh Bernoff, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.

What is good readability?

There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.

You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.

There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.

One financial organization my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for cus

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Permalink: http://contentmarketinginstitute.com/2018/03/how-content-readable/ ‎Edit how-content-readable Get Shortlink

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<img class="alignright size-medium wp-image-78064" src="http://contentmarketinginstitute.com/wp-content/uploads/2018/03/how-content-more-readable-390x215.png" alt="how-content-more-readable" width="390" height="215" /></p><br /> <p>Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.</p><br /> <p>You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.</p><br /> <p>Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?<br /><br /> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-more="more" data-wp-more-text="" class="wp-more-tag mce-wp-more" alt="" title="Read more..." data-mce-resize="false" data-mce-placeholder="1" /></p><br /> <p>Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the <a href="http://contentmarketinginstitute.com/2017/11/ways-focus-on-audience/">audience’s</a> eyes.</p><br /> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="http://contentmarketinginstitute.com/2018/01/reasons-content-sucks/">27 Reasons Why Your Content Sucks</a></strong></div><br /> <h2>AI tools can benchmark content understanding</h2><br /> <p>Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.</p><br /> <p>In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.</p><br /> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="http://contentmarketinginstitute.com/2017/11/b2b-content-artificial-intelligence/">Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try</a></strong></div><br /> <h3>Let’s define readability and clarity</h3><br /> <p>Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.</p><br /> <p>

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>Fortunately, there are several widely used measures. The <a href="https://readable.io/text/" target="_blank">Flesch Reading Ease Index</a>, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.</p><br /> <p>The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.</p><br /> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="http://contentmarketinginstitute.com/2016/01/science-method-creating-content/">The Ultimate Science-Backed Method for Creating Content That Readers Love</a></strong></div><br /> <h3>Your readers are checking out and churning</h3><br /> <p>Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. <a href="https://withoutbullshit.com/blog/new-research-on-business-writing-infographic-and-report" target="_blank">Josh Bernoff</a>, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.</p><br /> <p>

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

</p><br /> <p>That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.</p><br /> <h2>What is good readability?</h2><br /> <p>There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.</p><br /> <p>You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.</p><br /> <p>

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.</p><br /> <p>There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.</p><br /> <p>One <a href="http://contentmarketinginstitute.com/2017/08/financial-services-relationships-content/">financial organization</a> my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for customers and other stakeholders should set similar goals for published content.</p><br /> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="http://contentmarketinginstitute.com/2016/09/checklist-valuable-content/">Must-Have Checklist to Creating Valuable Content</a></strong></div><br /> <h3>Behavior change is hard, but doable</h3><br /> <p>Getting people to change their writing habits is far from trivial. Large organizations that use numerous agencies, <a href="http://contentmarketinginstitute.com/2017/08/managing-remote-content-team/">freelancers</a>, and internal contributors face tremendous challenges with consistency and brand coherence. Simply getting people to test their content can be a big challenge.</p><br /> <p>Leadership should adopt a “people, process, tools” approach. The people element must focus on two factors: awareness and education. Many commercial and government organizations send employees to writing-for-the-web-style training courses to raise awareness of readability. These courses not only cover webpages, but also inward-facing content including letters and product brochures.</p><br /> <p>The <a href="http://contentmarketinginstitute.com/2018/02/brands-marketing-process/">process</a> element focuses on mapping the current publication process and identifying which steps can be automated. Unfortunately, many organizations rush to roll out tools without an adequate understanding of what the current or future state of their process will look like. This rarely succeeds.</p><br /> <div class="content-box-gray"><br /> <p><strong>HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href="http://contentmarketinginstitute.com/2016/07/define-workflow-content-production/">How to Define a Workflow That Keeps Content Production On Track</a></li><br /> <li><a href="http://contentmarketinginstitute.com/2017/11/building-content-marketing-team/">Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs</a></li><br /> </ul><br /> </div><br /> <h2>How to execute content evaluation</h2><br /> <p>With the people and process elements sorted, now you’re ready to consider <a href="http://contentmarketinginstitute.com/2017/07/tools-smart-content-creators/">tools</a>.</p><br /> <h3>Choose your tools wisely</h3><br /> <p>One of the biggest benefits of tools is that you can measure readability with objective metrics. You move from subjective opinions to quantitative measurement. These measures ease the editorial friction between content creators and editors/publishers. Companies should consider a two-pronged solution:</p><br /> <ul><br /> <li>Lightweight clarity tools in the hands of writers can help them measure, edit, and revise work to an agreed upon readability metric before submitting.</li><br /> <li><a href="http://contentmarketinginstitute.com/2018/02/content-audit-hours/">Audit tools</a> for the content team allow it to control, review, and <a href="http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/">score content</a> across the enterprise. These tools allow editors and content leads to benchmark quality over time, track the readability (and engagement) of writers and their published work, and even test and vet new writers for clarity.</li><br /> </ul><br /> <p>While <a href="http://contentmarketinginstitute.com/2017/02/performance-google-analytics/">web analytics</a> can show page views, dwell times, and usage paths, they won’t reveal issues with the content itself. Rather than obsessing over poor content performance on the back end, consider an investment in <a href="http://contentmarketinginstitute.com/2016/07/technology-smarter-content/">technology</a> that can improve content on the front end, tailoring words to how your audience’s brains want to process them.</p><br /> <p>

Web analytics won't reveal issues with the #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <div class="content-box-gray"><br /> <p><strong> HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href="http://contentmarketinginstitute.com/2018/01/how-audit-content/">How to Audit Your Content: 5 Essential Steps</a></li><br /> <li><a href="http://contentmarketinginstitute.com/2017/03/analytics-reports-content-marketer/">4 Google Analytics Reports Every Content Marketer Should Use</a></li><br /> </ul><br /> </div><br /> <h3>Selecting readability tools and technology</h3><br /> <p>As you consider which tools to adopt, ask these questions:</p><br /> <ul><br /> <li>Will it support regular business users as well as subject matter experts? Determine who inside your organization will use the technology and whether it supports their needs.</li><br /> <li>Will it force too much friction or behavior change? For example, some solutions expect a business user to switch from Microsoft Word to edit content directly in a <a href="http://contentmarketinginstitute.com/2017/08/implement-content-marketing-platform/">content management system</a>; this approach rarely works.</li><br /> <li>Can it measure improvement of content across possibly hundreds of content creators? Many low-end tools are great for single users but have no dashboards for organization-wide metrics. These are critical to <a href="http://contentmarketinginstitute.com/2016/11/content-marketing-roi-formula/">show ROI</a>.</li><br /> <li>Is it suitable for work practices in a larger commercial or government organization? Less expensive and free tools are great for copy-and-paste-style text analysis by individuals but don’t natively support MS Word, PDFs, or direct URL analysis. If you <a href="http://contentmarketinginstitute.com/2018/02/content-strategy-essentials/">map your process</a>, you’ll quickly see which tools will work and which won’t.</li><br /> <li>How will you know if people are using the solution? The tool should give you usage dashboards across all content contributors.</li><br /> <li>Will it allow you to audit sections of websites for readability or hundreds of documents? A solution that forces the user to analyze individual URLs or individual documents one at a time will not cut it for whole or partial site and <a href="http://contentmarketinginstitute.com/2015/08/analytics-content-audits/">content audits</a>.</li><br /> </ul><br /> <p>Companies are spending huge amounts on content management systems and looking for ways to improve the user journey. But to what end if they continue to overlook half the content problem? <a href="http://contentmarketinginstitute.com/2017/11/content-creation-robots-examples/">Automation</a> now lets us measure and find the problems in millions of words. Humans can then focus on editing and fixing those words to make them clearer and easier to read and engage with. Shouldn’t we?</p><br /> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="http://contentmarketinginstitute.com/2017/01/investing-content-technology/">5 Things to Consider Before Investing in Content Technology</a></strong></div><br /> <p><em>A version of this article originally appeared in the February issue of </em><a href="http://contentmarketinginstitute.com/chief-content-officer/"> <em>Chief Content Officer</em></a><em>. </em><a href="http://cmi.media/ccosubscription"><em>Sign up</em></a><em> to receive your free subscription to our bimonthly, print magazine.</em></p><br /> <p><em>Get tips and insight on how to create a better content experience for your audience at the upcoming Intelligent Content Conference March 20-22 in Las Vegas. </em><a href="http://cmi.media/d4x1"><em>Register today</em></a><em> using code BLOG100 to save $100.</em><em> </em></p><br /> <p><em>Cover image by Joseph Kalinowski/Content Marketing Institute</em></p><br />

The post How to Make Your Content More Readable appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2018/03/how-content-readable/

[hotspreadpage]

How to Make Your Content More Readable

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.

You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.

Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?

Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes.

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks

AI tools can benchmark content understanding

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.

HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Let’s define readability and clarity

Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

Fortunately, there are several widely used measures. The Flesch Reading Ease Index, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.

The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.

HANDPICKED RELATED CONTENT: The Ultimate Science-Backed Method for Creating Content That Readers Love

Your readers are checking out and churning

Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Josh Bernoff, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.

What is good readability?

There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.

You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.

There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.

One financial organization my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for cus

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<img class=”alignright size-medium wp-image-78064″ src=”http://ift.tt/2FtGIfO&#8221; alt=”how-content-more-readable” width=”390″ height=”215″ /></p><br /> <p>Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.</p><br /> <p>You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.</p><br /> <p>Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?<br /><br /> <img src=”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″ data-wp-more=”more” data-wp-more-text=”” class=”wp-more-tag mce-wp-more” alt=”” title=”Read more…” data-mce-resize=”false” data-mce-placeholder=”1″ /></p><br /> <p>Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the <a href=”http://contentmarketinginstitute.com/2017/11/ways-focus-on-audience/”>audience’s</a&#062; eyes.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2018/01/reasons-content-sucks/”>27 Reasons Why Your Content Sucks</a></strong></div><br /> <h2>AI tools can benchmark content understanding</h2><br /> <p>Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.</p><br /> <p>In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/11/b2b-content-artificial-intelligence/”>Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try</a></strong></div><br /> <h3>Let’s define readability and clarity</h3><br /> <p>Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.</p><br /> <p>

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>Fortunately, there are several widely used measures. The <a href=”http://ift.tt/2kLm7Ml&#8221; target=”_blank”>Flesch Reading Ease Index</a>, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.</p><br /> <p>The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/01/science-method-creating-content/”>The Ultimate Science-Backed Method for Creating Content That Readers Love</a></strong></div><br /> <h3>Your readers are checking out and churning</h3><br /> <p>Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. <a href=”http://ift.tt/2v6R2Js&#8221; target=”_blank”>Josh Bernoff</a>, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.</p><br /> <p>

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

</p><br /> <p>That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.</p><br /> <h2>What is good readability?</h2><br /> <p>There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.</p><br /> <p>You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.</p><br /> <p>

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.</p><br /> <p>There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.</p><br /> <p>One <a href=”http://contentmarketinginstitute.com/2017/08/financial-services-relationships-content/”>financial organization</a> my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for customers and other stakeholders should set similar goals for published content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/09/checklist-valuable-content/”>Must-Have Checklist to Creating Valuable Content</a></strong></div><br /> <h3>Behavior change is hard, but doable</h3><br /> <p>Getting people to change their writing habits is far from trivial. Large organizations that use numerous agencies, <a href=”http://contentmarketinginstitute.com/2017/08/managing-remote-content-team/”>freelancers</a&#062;, and internal contributors face tremendous challenges with consistency and brand coherence. Simply getting people to test their content can be a big challenge.</p><br /> <p>Leadership should adopt a “people, process, tools” approach. The people element must focus on two factors: awareness and education. Many commercial and government organizations send employees to writing-for-the-web-style training courses to raise awareness of readability. These courses not only cover webpages, but also inward-facing content including letters and product brochures.</p><br /> <p>The <a href=”http://contentmarketinginstitute.com/2018/02/brands-marketing-process/”>process</a&#062; element focuses on mapping the current publication process and identifying which steps can be automated. Unfortunately, many organizations rush to roll out tools without an adequate understanding of what the current or future state of their process will look like. This rarely succeeds.</p><br /> <div class=”content-box-gray”><br /> <p><strong>HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2016/07/define-workflow-content-production/”>How to Define a Workflow That Keeps Content Production On Track</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/11/building-content-marketing-team/”>Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs</a></li><br /> </ul><br /> </div><br /> <h2>How to execute content evaluation</h2><br /> <p>With the people and process elements sorted, now you’re ready to consider <a href=”http://contentmarketinginstitute.com/2017/07/tools-smart-content-creators/”>tools</a&#062;.</p><br /> <h3>Choose your tools wisely</h3><br /> <p>One of the biggest benefits of tools is that you can measure readability with objective metrics. You move from subjective opinions to quantitative measurement. These measures ease the editorial friction between content creators and editors/publishers. Companies should consider a two-pronged solution:</p><br /> <ul><br /> <li>Lightweight clarity tools in the hands of writers can help them measure, edit, and revise work to an agreed upon readability metric before submitting.</li><br /> <li><a href=”http://contentmarketinginstitute.com/2018/02/content-audit-hours/”>Audit tools</a> for the content team allow it to control, review, and <a href=”http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/”>score content</a> across the enterprise. These tools allow editors and content leads to benchmark quality over time, track the readability (and engagement) of writers and their published work, and even test and vet new writers for clarity.</li><br /> </ul><br /> <p>While <a href=”http://contentmarketinginstitute.com/2017/02/performance-google-analytics/”>web analytics</a> can show page views, dwell times, and usage paths, they won’t reveal issues with the content itself. Rather than obsessing over poor content performance on the back end, consider an investment in <a href=”http://contentmarketinginstitute.com/2016/07/technology-smarter-content/”>technology</a&#062; that can improve content on the front end, tailoring words to how your audience’s brains want to process them.</p><br /> <p>

Web analytics won't reveal issues with the #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <div class=”content-box-gray”><br /> <p><strong> HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2018/01/how-audit-content/”>How to Audit Your Content: 5 Essential Steps</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/03/analytics-reports-content-marketer/”>4 Google Analytics Reports Every Content Marketer Should Use</a></li><br /> </ul><br /> </div><br /> <h3>Selecting readability tools and technology</h3><br /> <p>As you consider which tools to adopt, ask these questions:</p><br /> <ul><br /> <li>Will it support regular business users as well as subject matter experts? Determine who inside your organization will use the technology and whether it supports their needs.</li><br /> <li>Will it force too much friction or behavior change? For example, some solutions expect a business user to switch from Microsoft Word to edit content directly in a <a href=”http://contentmarketinginstitute.com/2017/08/implement-content-marketing-platform/”>content management system</a>; this approach rarely works.</li><br /> <li>Can it measure improvement of content across possibly hundreds of content creators? Many low-end tools are great for single users but have no dashboards for organization-wide metrics. These are critical to <a href=”http://contentmarketinginstitute.com/2016/11/content-marketing-roi-formula/”>show ROI</a>.</li><br /> <li>Is it suitable for work practices in a larger commercial or government organization? Less expensive and free tools are great for copy-and-paste-style text analysis by individuals but don’t natively support MS Word, PDFs, or direct URL analysis. If you <a href=”http://contentmarketinginstitute.com/2018/02/content-strategy-essentials/”>map your process</a>, you’ll quickly see which tools will work and which won’t.</li><br /> <li>How will you know if people are using the solution? The tool should give you usage dashboards across all content contributors.</li><br /> <li>Will it allow you to audit sections of websites for readability or hundreds of documents? A solution that forces the user to analyze individual URLs or individual documents one at a time will not cut it for whole or partial site and <a href=”http://contentmarketinginstitute.com/2015/08/analytics-content-audits/”>content audits</a>.</li><br /> </ul><br /> <p>Companies are spending huge amounts on content management systems and looking for ways to improve the user journey. But to what end if they continue to overlook half the content problem? <a href=”http://contentmarketinginstitute.com/2017/11/content-creation-robots-examples/”>Automation</a&#062; now lets us measure and find the problems in millions of words. Humans can then focus on editing and fixing those words to make them clearer and easier to read and engage with. Shouldn’t we?</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/01/investing-content-technology/”>5 Things to Consider Before Investing in Content Technology</a></strong></div><br /> <p><em>A version of this article originally appeared in the February issue of </em><a href=”http://contentmarketinginstitute.com/chief-content-officer/”&#062; <em>Chief Content Officer</em></a><em>. </em><a href=”http://cmi.media/ccosubscription”><em>Sign up</em></a><em> to receive your free subscription to our bimonthly, print magazine.</em></p><br /> <p><em>Get tips and insight on how to create a better content experience for your audience at the upcoming Intelligent Content Conference March 20-22 in Las Vegas. </em><a href=”http://cmi.media/d4x1″><em>Register today</em></a><em> using code BLOG100 to save $100.</em><em> </em></p><br /> <p><em>Cover image by Joseph Kalinowski/Content Marketing Institute</em></p><br />

The post How to Make Your Content More Readable appeared first on Content Marketing Institute.

How to Make Your Content More Readable syndicated from https://hotspread.wordpress.com

[gabrielcollignon]

How to Make Your Content More Readable

How to Make Your Content More Readable

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.

You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.

Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?

Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes.

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks

AI tools can benchmark content understanding

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.

HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Let’s define readability and clarity

Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

Fortunately, there are several widely used measures. The Flesch Reading Ease Index, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.

The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.

HANDPICKED RELATED CONTENT: The Ultimate Science-Backed Method for Creating Content That Readers Love

Your readers are checking out and churning

Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Josh Bernoff, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.

What is good readability?

There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.

You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.

There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.

One financial organization my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for cus

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Permalink: http://contentmarketinginstitute.com/2018/03/how-content-readable/ ‎Edit how-content-readable Get Shortlink

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<img class=”alignright size-medium wp-image-78064″ src=”http://contentmarketinginstitute.com/wp-content/uploads/2018/03/how-content-more-readable-390×215.png” alt=”how-content-more-readable” width=”390″ height=”215″ /></p><br /> <p>Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.</p><br /> <p>You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.</p><br /> <p>Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?<br /><br /> <img src=”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″ data-wp-more=”more” data-wp-more-text=”” class=”wp-more-tag mce-wp-more” alt=”” title=”Read more…” data-mce-resize=”false” data-mce-placeholder=”1″ /></p><br /> <p>Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the <a href=”http://contentmarketinginstitute.com/2017/11/ways-focus-on-audience/”>audience’s</a> eyes.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2018/01/reasons-content-sucks/”>27 Reasons Why Your Content Sucks</a></strong></div><br /> <h2>AI tools can benchmark content understanding</h2><br /> <p>Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.</p><br /> <p>In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/11/b2b-content-artificial-intelligence/”>Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try</a></strong></div><br /> <h3>Let’s define readability and clarity</h3><br /> <p>Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.</p><br /> <p>

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>Fortunately, there are several widely used measures. The <a href=”https://readable.io/text/” target=”_blank”>Flesch Reading Ease Index</a>, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.</p><br /> <p>The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/01/science-method-creating-content/”>The Ultimate Science-Backed Method for Creating Content That Readers Love</a></strong></div><br /> <h3>Your readers are checking out and churning</h3><br /> <p>Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. <a href=”https://withoutbullshit.com/blog/new-research-on-business-writing-infographic-and-report” target=”_blank”>Josh Bernoff</a>, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.</p><br /> <p>

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

</p><br /> <p>That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.</p><br /> <h2>What is good readability?</h2><br /> <p>There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.</p><br /> <p>You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.</p><br /> <p>

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.</p><br /> <p>There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.</p><br /> <p>One <a href=”http://contentmarketinginstitute.com/2017/08/financial-services-relationships-content/”>financial organization</a> my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for customers and other stakeholders should set similar goals for published content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/09/checklist-valuable-content/”>Must-Have Checklist to Creating Valuable Content</a></strong></div><br /> <h3>Behavior change is hard, but doable</h3><br /> <p>Getting people to change their writing habits is far from trivial. Large organizations that use numerous agencies, <a href=”http://contentmarketinginstitute.com/2017/08/managing-remote-content-team/”>freelancers</a>, and internal contributors face tremendous challenges with consistency and brand coherence. Simply getting people to test their content can be a big challenge.</p><br /> <p>Leadership should adopt a “people, process, tools” approach. The people element must focus on two factors: awareness and education. Many commercial and government organizations send employees to writing-for-the-web-style training courses to raise awareness of readability. These courses not only cover webpages, but also inward-facing content including letters and product brochures.</p><br /> <p>The <a href=”http://contentmarketinginstitute.com/2018/02/brands-marketing-process/”>process</a> element focuses on mapping the current publication process and identifying which steps can be automated. Unfortunately, many organizations rush to roll out tools without an adequate understanding of what the current or future state of their process will look like. This rarely succeeds.</p><br /> <div class=”content-box-gray”><br /> <p><strong>HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2016/07/define-workflow-content-production/”>How to Define a Workflow That Keeps Content Production On Track</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/11/building-content-marketing-team/”>Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs</a></li><br /> </ul><br /> </div><br /> <h2>How to execute content evaluation</h2><br /> <p>With the people and process elements sorted, now you’re ready to consider <a href=”http://contentmarketinginstitute.com/2017/07/tools-smart-content-creators/”>tools</a>.</p><br /> <h3>Choose your tools wisely</h3><br /> <p>One of the biggest benefits of tools is that you can measure readability with objective metrics. You move from subjective opinions to quantitative measurement. These measures ease the editorial friction between content creators and editors/publishers. Companies should consider a two-pronged solution:</p><br /> <ul><br /> <li>Lightweight clarity tools in the hands of writers can help them measure, edit, and revise work to an agreed upon readability metric before submitting.</li><br /> <li><a href=”http://contentmarketinginstitute.com/2018/02/content-audit-hours/”>Audit tools</a> for the content team allow it to control, review, and <a href=”http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/”>score content</a> across the enterprise. These tools allow editors and content leads to benchmark quality over time, track the readability (and engagement) of writers and their published work, and even test and vet new writers for clarity.</li><br /> </ul><br /> <p>While <a href=”http://contentmarketinginstitute.com/2017/02/performance-google-analytics/”>web analytics</a> can show page views, dwell times, and usage paths, they won’t reveal issues with the content itself. Rather than obsessing over poor content performance on the back end, consider an investment in <a href=”http://contentmarketinginstitute.com/2016/07/technology-smarter-content/”>technology</a> that can improve content on the front end, tailoring words to how your audience’s brains want to process them.</p><br /> <p>

Web analytics won't reveal issues with the #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <div class=”content-box-gray”><br /> <p><strong> HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2018/01/how-audit-content/”>How to Audit Your Content: 5 Essential Steps</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/03/analytics-reports-content-marketer/”>4 Google Analytics Reports Every Content Marketer Should Use</a></li><br /> </ul><br /> </div><br /> <h3>Selecting readability tools and technology</h3><br /> <p>As you consider which tools to adopt, ask these questions:</p><br /> <ul><br /> <li>Will it support regular business users as well as subject matter experts? Determine who inside your organization will use the technology and whether it supports their needs.</li><br /> <li>Will it force too much friction or behavior change? For example, some solutions expect a business user to switch from Microsoft Word to edit content directly in a <a href=”http://contentmarketinginstitute.com/2017/08/implement-content-marketing-platform/”>content management system</a>; this approach rarely works.</li><br /> <li>Can it measure improvement of content across possibly hundreds of content creators? Many low-end tools are great for single users but have no dashboards for organization-wide metrics. These are critical to <a href=”http://contentmarketinginstitute.com/2016/11/content-marketing-roi-formula/”>show ROI</a>.</li><br /> <li>Is it suitable for work practices in a larger commercial or government organization? Less expensive and free tools are great for copy-and-paste-style text analysis by individuals but don’t natively support MS Word, PDFs, or direct URL analysis. If you <a href=”http://contentmarketinginstitute.com/2018/02/content-strategy-essentials/”>map your process</a>, you’ll quickly see which tools will work and which won’t.</li><br /> <li>How will you know if people are using the solution? The tool should give you usage dashboards across all content contributors.</li><br /> <li>Will it allow you to audit sections of websites for readability or hundreds of documents? A solution that forces the user to analyze individual URLs or individual documents one at a time will not cut it for whole or partial site and <a href=”http://contentmarketinginstitute.com/2015/08/analytics-content-audits/”>content audits</a>.</li><br /> </ul><br /> <p>Companies are spending huge amounts on content management systems and looking for ways to improve the user journey. But to what end if they continue to overlook half the content problem? <a href=”http://contentmarketinginstitute.com/2017/11/content-creation-robots-examples/”>Automation</a> now lets us measure and find the problems in millions of words. Humans can then focus on editing and fixing those words to make them clearer and easier to read and engage with. Shouldn’t we?</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/01/investing-content-technology/”>5 Things to Consider Before Investing in Content Technology</a></strong></div><br /> <p><em>A version of this article originally appeared in the February issue of </em><a href=”http://contentmarketinginstitute.com/chief-content-officer/”> <em>Chief Content Officer</em></a><em>. </em><a href=”http://cmi.media/ccosubscription”><em>Sign up</em></a><em> to receive your free subscription to our bimonthly, print magazine.</em></p><br /> <p><em>Get tips and insight on how to create a better content experience for your audience at the upcoming Intelligent Content Conference March 20-22 in Las Vegas. </em><a href=”http://cmi.media/d4x1″><em>Register today</em></a><em> using code BLOG100 to save $100.</em><em> </em></p><br /> <p><em>Cover image by Joseph Kalinowski/Content Marketing Institute</em></p><br />

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Mojo networks' tips to secure data protection, safe internet usage

Socal Media Networks Make Global Travel Lodging Easy

  The online marketplace for worldwide accommodations thru social media networks has contributed to the fast unfold of globalization among humans of different international locations. The start framework for our cutting-edge-day computers, tour, and internet abilities happened across the mid-20th century. Over the following sixty years, not possible advances in computer technology and increased accessibility to the sector-huge internet on an international scale have created a large number of travel accommodation options for the avid world tourists. A big a part of this increase in global lodging alternatives for global travelers is due to social media networks. human beings at the moment are able to resourcefully and effectively plan for worldwide tour arrangements the usage of social media networks. travelers can enjoy varying cultures amongst people and local landscapes, main to a unique experience on a global degree. Our global has contracted even as our travel alternatives are actually infinite. As soon as a tourist arrives at a favored vicinity, accommodations in the vicinity may be as culturally immersive because of the traveler goals. In a phrase, globalization of travel has long past digital (Susan Lund).

Not unusual practices for planning an experience, along with contacting an airline, lodge, or making plans an experience through a journey company have to emerge as increasingly obsolete. A quick seek on the internet yields several websites to go looking and explore. A recent article in Forbes listed several beneficial websites for making plans a trip (R.L. Adams). Many of the ten websites indexed, Airbnb.Com and HomeAway.Com stand out as providing global lodging possibilities on a very real cultural degree. Airbnb is a web marketplace and hospitality provider, permitting human beings to rent or rent short-time period accommodations which include holiday rentals, apartment leases, homestays, hostel beds, or in rooms. HomeAway gives an expansion of apartment resorts from cabins to castles to farm homes. Further to those websites, Couchsurfing.Com affords a platform for contributors to stay as a guest at a person’s home, host vacationers, meet other contributors or be a part of an occasion. The Common thread of every of these three sites is their platform to connect the man or woman traveler to a global community establishing their doors to them.

The first website cited, Airbnb, ranks primarily on Forbes’ list. Airbnb became nearly unknown in 2008. Now over a decade later it has grown to be synonymous with lodging at any fee point allowing human beings to list or rent short term lodging. As Airbnb internet site information, the enterprise expands a character’s journey opportunities and opportunities to over 191 international locations. Airbnb promotes that vacationers can experience towns as locals more so than as vacationers. Airbnb has clients from around the sector and believes that people will continually become extra linked to greater cultures, shaping the way that the character tourist engages with the arena.

A second social media community for accommodations options is HomeAway. This website is listed as 2nd on Forbes’ recent article of pinnacle journey lodging resources. It has been set up since 2005 and is making a name for itself by acting as a condominium labeled having over 1 million listings in 22 languages in 190 nations. HomeAway’s website states its’ challenge is to make each vacation rental in the global to be had to each visitor within the international through their on-line market. HomeAway gives a wide-ranging choice of vacation houses. vacationers have greater room to relax with introduced privacy at the same time as experiencing the arena around them.

Having now not made Forbes’ list, Couchsurfing simply stands out, expanding a vacationer’s opportunities to experience global cultures up-close and private. Couchsurfing was founded in 2004 and services over 14 million people in 200,000 cities around the sector. Couchsurfing’s website states that the organization envisions a global made higher by way of tour and travel made better with the aid of connection to foster cultural exchange and mutual appreciate. tourists can hook up with hosts who offer air mattress, couches, or spare bedrooms as lodging – experiencing the sector in a way money can not buy.

In summary, there is a Common thread among these social media networks this is targeted on worldwide lodging: they may actually preserve to play a function in furthering globalization.tips to secure data protection, safe internet usage.

An individual’s journey enjoys will vary significantly relying on which us of he or she chooses to visit. Airbnb, HomeAway, and Couchsurfing are three websites that concentrate on expertise through the share of ideas, culture, and knowledge. Social media networks have the opportunity to connect or disconnect global members of the family, through the cultivation of a shared international citizenship between human beings of all cultures.

Motocross Tips – How to Shift Gears For Maximum Speed

  I have observed that lots of beginning motocross riders often get pretty burdened approximately the way to shift gears properly. Absolutely everyone appears to have a distinct opinion and it may be quite tough to discover instructional materials that clearly cover this essential issue of motocross technique.

There are two ways that I in my view like to shift up gears on a motocross motorbike and I’m going to attempt to explain them in this brief article.

For the first way you don’t must use the grab. Basically, all you need to do is backtrack the throttle, shift up and then get instantly returned at the throttle as short as you may. It’s Adequate to now not use the clutch in this case as the drive is momentarily disengaged.

This manner is nice however considering you need to backpedal the throttle, you will lose a bit of momentum and you can not manage to pay for to try this in a race.

There is a far extra powerful manner of upshifting that will really permit you to move tons faster and also you won’t lose any speed.

All you need to do to is get the throttle pinned huge open, pull in the grasp just a tiny bit so that the engine is just about disengaged, shift up then set free the grasp. Do this as quick as you can and make it one fluid motion. This ill-will let you hold the revs high in order that while you allow the size out, the power is there right away. You might not need to anticipate the strength to dial in again as within the preceding technique.

Now, a variety of humans assumes you have to use the clutch when downshifting however that isn’t always the case at all. whilst you shift down, there is not anywhere near as plenty of a pressure at the engine so It’s no longer without a doubt necessary. In fact, through now not using the grasp you’re able to use the engines natural resistance to help you sluggish down (this is called engine braking). Ideally, the simplest time you need to be moving down is when you are on the brakes. Being on the brakes method that There’s even much less stress positioned at the engine and the blended impact will help you sluggish downloads more correctly.

Use The Power Of The Internet To Market Your Business Using These Simple Tips

  No person or employer can ignore the energy of net advertising. It is a crucial element of aa hit task, something that assignment can be. Pointers including those listed in this article will assist you to get began on aa hit, dynamic internet advertising campaign for yourself or your enterprise.

Suppose visually. Sure, you are trying to sell a products or services, however, think about it: how oftentimes have you stayed on an internet site that you could not stand to study? Make your website easy and attractive in order that people will live long enough to take a look at what you have to offer.

Twitter is a first rate manner to keep your customers updated on information approximately your enterprise. The provider is completely loose to apply and really intuitive for users. That means that brief updates about new merchandise, sales, and other sweets can be brought right to your fans without problems. Twitter is extraordinarily famous with college students of all ages, making it an amazing preference for companies that cater to the underneath 30 demographic.

While reaching out to other sites to link again to you and while you hyperlink to different websites, construct relationships with great/valid sites in place of a handful of semi-legitimate ones. In case you are related to a website that search engines already location excessive on seeking results pages then you too may be favored by the algorithms.

If you are trying to position out your product on the net, It’s miles vital that your internet website does now not get lost in statistics. You need to always remember the fact that the primary factor of your internet site is to catch your visitor’s attention. You have to not lavatory your website online down with an excessive amount of data.

In case you are running a weblog or a question discussion board to your internet site, make certain which you rent a moderator to monitor the go with the flow of content material. Now and again, you could have a person who isn’t always behaving correctly who will be detracting potential clients from traveling your website. Moderating your internet site can assist growth purchaser loyalty.

Try sticking to “honesty in marketing” When advertising. Simply because a few advertisements sell via outlandish claims does no longer imply that you have to into that to make a sale. You may indeed make an honest living by means of certainly marketing your products and services. think about the kind of humans which you want to shop for your stuff and how they will let you get extra customers if what they get is similar to what you marketed.

Social media is extra heavily used now than ever before, so take advantage of it. Create Fb and Twitter pages on your internet site or product. marketing on those websites is also a super concept, as You could goal a certain target audience a whole lot extra without difficulty. advertising and marketing are also pretty cheap on these websites.

Pay attention to the advice indexed in this article. Because of the ever-developing necessity of internet advertising and marketing, It is greater crucial than ever before, to make sure which you live focused and organized in your future marketing endeavors. The energy of internet advertising has been mounted and with the right recommendation, You could effectively enact on-line marketing strategies.

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How to Make Your Content More Readable

How to Make Your Content More Readable

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.

You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.

Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?

Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes.

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks

AI tools can benchmark content understanding

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.

HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Let’s define readability and clarity

Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

Fortunately, there are several widely used measures. The Flesch Reading Ease Index, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.

The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.

HANDPICKED RELATED CONTENT: The Ultimate Science-Backed Method for Creating Content That Readers Love

Your readers are checking out and churning

Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Josh Bernoff, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.

What is good readability?

There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.

You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.

There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.

One financial organization my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for cus

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Permalink: http://contentmarketinginstitute.com/2018/03/how-content-readable/ ‎Edit how-content-readable Get Shortlink

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<img class=”alignright size-medium wp-image-78064″ src=”http://contentmarketinginstitute.com/wp-content/uploads/2018/03/how-content-more-readable-390×215.png” alt=”how-content-more-readable” width=”390″ height=”215″ /></p><br /> <p>Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words.</p><br /> <p>You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn. You know this anecdotally. Yet most don’t measure it scientifically.</p><br /> <p>Which of the thousands if not millions of words on a website are helping or hurting? What content is too dense or confusing?<br /><br /> <img src=”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″ data-wp-more=”more” data-wp-more-text=”” class=”wp-more-tag mce-wp-more” alt=”” title=”Read more…” data-mce-resize=”false” data-mce-placeholder=”1″ /></p><br /> <p>Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the <a href=”http://contentmarketinginstitute.com/2017/11/ways-focus-on-audience/”>audience’s</a> eyes.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2018/01/reasons-content-sucks/”>27 Reasons Why Your Content Sucks</a></strong></div><br /> <h2>AI tools can benchmark content understanding</h2><br /> <p>Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.</p><br /> <p>In this article I look at how to test for readability across your organization. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. And these tools can also help individual writers and creators produce better quality content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/11/b2b-content-artificial-intelligence/”>Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try</a></strong></div><br /> <h3>Let’s define readability and clarity</h3><br /> <p>Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images. Plus, attention spans are shorter, meaning visitors have lower tolerance for confusion.</p><br /> <p>

Processing words places a far greater cognitive load on the brain than images. @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>Fortunately, there are several widely used measures. The <a href=”https://readable.io/text/” target=”_blank”>Flesch Reading Ease Index</a>, created by Rudolf Flesch in the 1950s, calculates the average syllable per word and the density of long sentences and assigns a readability score – the higher the number, the easier content is to read.</p><br /> <p>The Flesch-Kincaid measure, derived from the index, scores readability at grade level, approximating the number of years of education required to easily understand content (though with this tool, a lower score means higher readability). The U.S. Navy developed the Flesch-Kincaid measure in the 1970s to ensure that soldiers under stress in the field could easily understand written instructions in their manuals. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/01/science-method-creating-content/”>The Ultimate Science-Backed Method for Creating Content That Readers Love</a></strong></div><br /> <h3>Your readers are checking out and churning</h3><br /> <p>Research shows that the average U.S. citizen reads at a seventh- to eighth-grade level – and it’s not simply a problem of low academic achievement. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. <a href=”https://withoutbullshit.com/blog/new-research-on-business-writing-infographic-and-report” target=”_blank”>Josh Bernoff</a>, author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time.</p><br /> <p>

81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. Click To Tweet

</p><br /> <p>That’s one reason Reader’s Digest and Time magazine are successful. Reader’s Digest has a readability index of about 65 and Time scores about 52. Give people the choice between reading something at that level versus run-on sentences of 40 or 50 words with several competing ideas, it’s clear which they’ll prefer.</p><br /> <h2>What is good readability?</h2><br /> <p>There’s no one size fits all, but the gold standard of readability for business communication is grade eight or lower.</p><br /> <p>You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.”  The best writing makes complex topics easy to understand.</p><br /> <p>

Limit long sentences and passive voice to 5% or less of total #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <p>The clarity problem isn’t new; but organizations are now producing vast quantities of content for their audiences. And with that proliferation comes a quality control issue. In 2010, President Barack Obama signed the Plain Language Act to make U.S. government-created content less dense and confusing. Federal agencies must now use “plain language” to communicate more clearly with citizens.</p><br /> <p>There’s no equivalent plain-language law in the commercial sector, but, given how fiercely brands compete for audience attention, they should be addressing it voluntarily.</p><br /> <p>One <a href=”http://contentmarketinginstitute.com/2017/08/financial-services-relationships-content/”>financial organization</a> my team worked with set an internal goal that all consumer-facing content must be of a grade eight to 10 readability level – an ambitious goal. Our organization also worked with government agencies that have similar objectives. For example, the Australian federal government aims for a grade five readability level as part of its digital service standard. All companies that create content for customers and other stakeholders should set similar goals for published content.</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2016/09/checklist-valuable-content/”>Must-Have Checklist to Creating Valuable Content</a></strong></div><br /> <h3>Behavior change is hard, but doable</h3><br /> <p>Getting people to change their writing habits is far from trivial. Large organizations that use numerous agencies, <a href=”http://contentmarketinginstitute.com/2017/08/managing-remote-content-team/”>freelancers</a>, and internal contributors face tremendous challenges with consistency and brand coherence. Simply getting people to test their content can be a big challenge.</p><br /> <p>Leadership should adopt a “people, process, tools” approach. The people element must focus on two factors: awareness and education. Many commercial and government organizations send employees to writing-for-the-web-style training courses to raise awareness of readability. These courses not only cover webpages, but also inward-facing content including letters and product brochures.</p><br /> <p>The <a href=”http://contentmarketinginstitute.com/2018/02/brands-marketing-process/”>process</a> element focuses on mapping the current publication process and identifying which steps can be automated. Unfortunately, many organizations rush to roll out tools without an adequate understanding of what the current or future state of their process will look like. This rarely succeeds.</p><br /> <div class=”content-box-gray”><br /> <p><strong>HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2016/07/define-workflow-content-production/”>How to Define a Workflow That Keeps Content Production On Track</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/11/building-content-marketing-team/”>Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs</a></li><br /> </ul><br /> </div><br /> <h2>How to execute content evaluation</h2><br /> <p>With the people and process elements sorted, now you’re ready to consider <a href=”http://contentmarketinginstitute.com/2017/07/tools-smart-content-creators/”>tools</a>.</p><br /> <h3>Choose your tools wisely</h3><br /> <p>One of the biggest benefits of tools is that you can measure readability with objective metrics. You move from subjective opinions to quantitative measurement. These measures ease the editorial friction between content creators and editors/publishers. Companies should consider a two-pronged solution:</p><br /> <ul><br /> <li>Lightweight clarity tools in the hands of writers can help them measure, edit, and revise work to an agreed upon readability metric before submitting.</li><br /> <li><a href=”http://contentmarketinginstitute.com/2018/02/content-audit-hours/”>Audit tools</a> for the content team allow it to control, review, and <a href=”http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/”>score content</a> across the enterprise. These tools allow editors and content leads to benchmark quality over time, track the readability (and engagement) of writers and their published work, and even test and vet new writers for clarity.</li><br /> </ul><br /> <p>While <a href=”http://contentmarketinginstitute.com/2017/02/performance-google-analytics/”>web analytics</a> can show page views, dwell times, and usage paths, they won’t reveal issues with the content itself. Rather than obsessing over poor content performance on the back end, consider an investment in <a href=”http://contentmarketinginstitute.com/2016/07/technology-smarter-content/”>technology</a> that can improve content on the front end, tailoring words to how your audience’s brains want to process them.</p><br /> <p>

Web analytics won't reveal issues with the #content, says @FergalMcGovern @VisibleThread. Click To Tweet

</p><br /> <div class=”content-box-gray”><br /> <p><strong> HANDPICKED RELATED CONTENT:</strong></p><br /> <ul><br /> <li><a href=”http://contentmarketinginstitute.com/2018/01/how-audit-content/”>How to Audit Your Content: 5 Essential Steps</a></li><br /> <li><a href=”http://contentmarketinginstitute.com/2017/03/analytics-reports-content-marketer/”>4 Google Analytics Reports Every Content Marketer Should Use</a></li><br /> </ul><br /> </div><br /> <h3>Selecting readability tools and technology</h3><br /> <p>As you consider which tools to adopt, ask these questions:</p><br /> <ul><br /> <li>Will it support regular business users as well as subject matter experts? Determine who inside your organization will use the technology and whether it supports their needs.</li><br /> <li>Will it force too much friction or behavior change? For example, some solutions expect a business user to switch from Microsoft Word to edit content directly in a <a href=”http://contentmarketinginstitute.com/2017/08/implement-content-marketing-platform/”>content management system</a>; this approach rarely works.</li><br /> <li>Can it measure improvement of content across possibly hundreds of content creators? Many low-end tools are great for single users but have no dashboards for organization-wide metrics. These are critical to <a href=”http://contentmarketinginstitute.com/2016/11/content-marketing-roi-formula/”>show ROI</a>.</li><br /> <li>Is it suitable for work practices in a larger commercial or government organization? Less expensive and free tools are great for copy-and-paste-style text analysis by individuals but don’t natively support MS Word, PDFs, or direct URL analysis. If you <a href=”http://contentmarketinginstitute.com/2018/02/content-strategy-essentials/”>map your process</a>, you’ll quickly see which tools will work and which won’t.</li><br /> <li>How will you know if people are using the solution? The tool should give you usage dashboards across all content contributors.</li><br /> <li>Will it allow you to audit sections of websites for readability or hundreds of documents? A solution that forces the user to analyze individual URLs or individual documents one at a time will not cut it for whole or partial site and <a href=”http://contentmarketinginstitute.com/2015/08/analytics-content-audits/”>content audits</a>.</li><br /> </ul><br /> <p>Companies are spending huge amounts on content management systems and looking for ways to improve the user journey. But to what end if they continue to overlook half the content problem? <a href=”http://contentmarketinginstitute.com/2017/11/content-creation-robots-examples/”>Automation</a> now lets us measure and find the problems in millions of words. Humans can then focus on editing and fixing those words to make them clearer and easier to read and engage with. Shouldn’t we?</p><br /> <div class=”content-box-gray”><strong>HANDPICKED RELATED CONTENT: <a href=”http://contentmarketinginstitute.com/2017/01/investing-content-technology/”>5 Things to Consider Before Investing in Content Technology</a></strong></div><br /> <p><em>A version of this article originally appeared in the February issue of </em><a href=”http://contentmarketinginstitute.com/chief-content-officer/”> <em>Chief Content Officer</em></a><em>. </em><a href=”http://cmi.media/ccosubscription”><em>Sign up</em></a><em> to receive your free subscription to our bimonthly, print magazine.</em></p><br /> <p><em>Get tips and insight on how to create a better content experience for your audience at the upcoming Intelligent Content Conference March 20-22 in Las Vegas. </em><a href=”http://cmi.media/d4x1″><em>Register today</em></a><em> using code BLOG100 to save $100.</em><em> </em></p><br /> <p><em>Cover image by Joseph Kalinowski/Content Marketing Institute</em></p><br />

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