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tdp-fandom · 1 year ago

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Shipping Poll Update

Click here if you haven't voted yet

Hello friends! As of the writing of this post, I've received 103 responses which is amazing! Thank you all so much! A special thank you goes to those who shared the poll - it is thanks to you guys that I got this many responses and I really appreciate it <3

I would like to share some general statistical data so far (the one that doesn't have an impact on the overall results) and address some feedback that I've received. Some graphs

I'm very happy to see that tumblr users have been the most active! You guys rock! Reddit has also been really active and I'm happy to see discord and twitter catching up!

I don't expect a lot of activity from dreamwidth as it's a different kind of website and I barely have any followers there but I'm curious to see how it goes. I ended up not posting anything on instagram because I would need to make images and I currently don't have the spoons for that :c

The age graph is also really cool! I'm very happy to see so many active 31+ people! Almost a quarter! And I'm very grateful to the young adults, who are the main bulk of the participants! I'm also happy to see teen participants express their votes as well c:

That's its for graphs for now - I can't share the rest just yet without the risk of getting the data skewed.

What I'd like to talk about next is your amazing feedback and how a few early participants saved this poll! Read under cut.

Feedback

People Who Have Saved the Poll

I posted the poll at 2 am my time (I had been working late nights on it the entire week because of real life responsibilities taking most of my free time) but decided to stick around for a bit to check if everything was going smoothly and to finish my conversations with friends on discord.

About 7 votes in, I decided to check on the poll and I saw this message in the feedback field:

"I didn`t see Rayla/Callum anywhere. Am I just blind or?"

This person was a life saver! Because although I know I added Rayllum originally, I must've accidentally deleted it and never noticed T-T it really is super easy to accidentally click on an X and delete a row from a multiple choice grid on google forms. Thanks to that person the crisis was averted. And it really would've been a crisis, because Rayllum is the flagship of TDP and getting lots of answers with no opinion on Rayllum would've really hurt the accuracy of the data.

I had also forgotten to add opinion options for some categories in the controversial ships section, which a friend as well as two poll takers notified me about!

Thank you all for the valuable feedback! I don't know what I would do without you.

Other Feedback

A few people mentioned that they weren't sure if it were ok not to tick every ship and I realized I hadn't been clear on that in my instructions. It is absolutely fine to skip whatever you feel like skipping. If there are ships you don't care about so much you don't even want to choose any option for - that is 100% valid and it tells me important information about the ship - you're not just neutral about it, you really do not care about a ship. And if I want to accurately evaluate our fandom's relationship with various ships, this information is also important.

People also commented that there have been too many ships to go through and that's definitely true. I tried to be as thorough as I could by including every possible ship people would have opinions on but the lists ended up being huge. I am planning to change a few things for the season 5 poll. I will probably exclude certain ships that won't do very well on this poll (unless the events in S5 warrant keeping them) and try to rearrange them in a way that can help people go through them faster.

There was a related comment where a person noted that it's not very convenient to scroll back and forth through the four opinion choices on mobile and suggested using just the numbers 1 to 4. That is a very good idea - I will implement this in the next poll.

One person was asking about Breakfast Guards being included in the canon ships. While I didn't get any official confirmations, they were shown almost kissing in the episode where Zubeia visits Katolis so I think that counts as them having some sort of onscreen not strictly platonic relationship.

While I explained the kinds of ships the poll was dealing with as well as the difference between active and passive shipping, I didn't actually explain what I mean by shipping, as one person rightfully pointed out! It's not an easy thing to define but I will try to come up with something for the season 5 poll! So far we can stick to romantic, queerplatonic or nonromantic sexual dynamics.

I used the wrong ship name for Rex Igneous x Avizandum. It should be Zanrex instead of Rexandum and the wonderful @cometchasr explained to why that particular shipname was chosen! He said that Zan was a nickname for Avizandum used a in few fics featuring the former dragon king and it fit very well with how the nickname Zym works. When I don't know a shipname I often just make one up on the spot as a placeholder but I am always happy to hear feedback from actual shippers and I switch to their preferred shipname.

I got so many nice compliments and words of encouragement too! Thank you guys! It means a lot ;__;

I will try to address feedback roughly once a week and keep you all updated on how things are going!

#the dragon prince #tdp shipping poll #tdp shipping poll s4

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thelistingteammiami · 2 years ago

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What Would a Recession Mean for the Housing Market?

According to a recent survey from the Wall Street Journal, the percentage of economists who believe we’ll see a recession in the next 12 months is growing. When surveyed in July 2021, only 12% of economists consulted thought there’d be a recession by now. But this July, when polled, 49% believe we will see a recession in the coming 12 months.

And as more recession talk fills the air, one concern many people have is: should I delay my homeownership plans if there’s a recession?

Here’s a look at historical data to show what happened in real estate during previous recessions to help prove why you shouldn’t be afraid of what a recession would mean for the housing market today.

A Recession Doesn’t Mean Falling Home Prices

To show that home prices don’t fall every time there’s a recession, it helps to turn to historical data. As the graph below illustrates, looking at the recessions going all the way back to 1980, home prices appreciated in four of the last six recessions. So, historically, when the economy slows down, it doesn’t mean home values will fall.

Most people remember the housing crisis in 2008 (the larger of the two red bars in the graph above) and think another recession would repeat what happened then. But this housing market isn’t about to crash. The fundamentals are very different today than they were in 2008. So, don’t assume we’re heading down the same path.

A Recession Means Falling Mortgage Rates

Research also helps paint the picture of how a recession could impact the cost of financing a home. As the chart below shows, historically, each time the economy slowed down, mortgage rates decreased.

Fortune explains that mortgage rates typically fall during an economic slowdown:

“Over the past five recessions, mortgage rates have fallen an average of 1.8 percentage points from the peak seen during the recession to the trough. And in many cases, they continued to fall after the fact as it takes some time to turn things around even when the recession is technically over.”

And while history doesn’t always repeat itself, we can learn from and find comfort in the historical data.

Bottom Line

There’s no doubt everyone remembers what happened in the housing market in 2008. But you don’t need to fear the word recession if you’re planning to buy or sell a home. According to historical data, in most recessions, home price gains have stayed strong, and mortgage rates have declined.

If you’re thinking about buying or selling a home, let’s connect so you have expert advice on what’s happening in the housing market and what that means for your homeownership goals.

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aurelliocheek · 4 years ago

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Apple killed the IDFA: A comprehensive guide to the future of mobile marketing

Tremors from Apple’s bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS 14 will be released in September, and if past iOS releases are any indication, more than half of all iOS devices will run iOS 14 by October. WWDC 2020 featured Apple’s Thanos moment: with a snap of its fingers, Apple obliterated a large proportion of the mobile ad tech ecosystem.

A brief overview of the IDFA-related changes that will be introduced in iOS 14:

Device IDFAs will be made available to specific apps on the basis of user opt-in via a pop-up at app open. LAT as a setting will continue to exist at the device level, meaning no apps will have access to the device IDFA if LAT is turned on;

Apple will use the SKAdNetwork API to receive meta data from ad clicks and to send postbacks from the app client to advertising networks that drive app installs. As of iOS 14, new parameters will be added to SKAdNetwork that provide information around the source publisher, and a conversion event;

The postbacks to ad networks can include ad campaign IDs, but only 100 values (labels 1-100) per ad network are available to be mapped;

The postbacks to ad networks can also include conversion event IDs, but only 64 of those (labels 0-63) are available to be mapped;

The postbacks to ad networks will also include a “Redownloaded” flag that indicates whether the app is being downloaded by a user for the first time or not;

Postbacks will be sent based on a sequence of timers (the logic is somewhat complicated — more information on this below) and will include just one conversion event per attributed install. This means that advertisers won’t get absolute counts of events but rather counts of highest value events that users complete within the conversion measurement period;

IDFV, or ID For Vendors, will continue to be made available for publishers per device for all of their apps. What this means is that a publisher will have a unique device identifier available to it across its apps on any given single device. That is, if a user has installed three of my apps on her iPhone, I will have access to a unique IDFV for that user that is the same as accessed from all three of my apps.

In Apocalypse Soon, which I published in February, I outlined a hypothetical chain of events that began with Apple deprecating the IDFA at WWDC 2020. The IDFA has been living on borrowed time since the introduction of Limit Ad Tracking; its elimination was wholly foreseeable. I posted my thoughts on how the death of the IDFA will impact the mobile advertising ecosystem in this Twitter thread, which still represents my latest understanding. Below is more detail on the topics covered in the thread, as well as a few additional topics.

Lots of FUD being dispensed regarding IDFA deprecation. Here's what I think changes in the post-IDFA world: (1/X) pic.twitter.com/q2EXpJj7w5

— Eric Seufert (@eric_seufert) June 25, 2020

Opt-in rates for IDFA access

My belief is that user opt in rates for IDFA access will fall between 10-20%. Opt in rates will dictate the impact of these privacy changes on all aspects of the mobile advertising ecosystem, but with opt-in rates at the 10-20% level, the IDFA is effectively dead.

In an informal poll conducted in the Mobile Dev Memo Slack team, the majority of respondents indicated that they believe opt in rates for ad tracking will fall between 0-20% (see below). The language presented within the opt-in popup is intimidating: App X would like permission to track you across apps and websites owned by other companies (note that a second string of text underneath this one can be customized by the developer). This verbiage seems specifically designed by Apple to deter users from accepting tracking.

Attribution

I believe that deterministic, user-level app attribution will cease to exist once SKAdNetwork adoption reaches critical mass — likely by the end of the year or throughout Q1 2021.

I’ve heard the argument that some advertisers might continue to use MMPs to attribute the small (10-20%) subset of users that opt into ad tracking, because that sample of users could be used to extrapolate composition ratios to the broader set of acquired installs. For instance, if 30% of the opt-in users were acquired via Facebook ads, then that ratio might be applied to the cohorts of opt-out users whose provenance is unknowable — this knowledge could help advertisers budget ad spend, and would justify MMP tracking for the opt-in users.

But there is sampling bias inherent in this: the group of users that opt into tracking are unlikely to behave like those that don’t. We see this now with LAT users: LAT users for many advertisers tend to monetize better than non-LAT users, with the hypothesis being that they are more technically savvy (because they managed to find the LAT setting).

And even if the opt-in subset of users was useful for the purpose of extrapolating ratios, this small volume of attributions would not support the MMP industry at the scale that it currently exists: either dramatic consolidation would take place or a few of the major firms would simply fail as MMP budgets evaporate to 10-20% of their current level.

Another factor that will determine the fate of user-level ad attribution is Google’s adoption of opt-in tracking for Android. If Google doesn’t create an opt-in tracking mechanism for Android, then install attribution could continue to exist to serve the Android market. But this seems unlikely: Google and Apple operate more or less in lockstep with respect to privacy. Google introduced its LAT equivalent (Ads personalization) one year after Apple introduced LAT. Furthermore, Google has had attribution services in its crosshairs since at least 2017, when it introduced install attribution to Firebase.

It seems possible that MMPs adapt to this change by serving as auditors: receiving install receipts from ad networks, aggregating them, and reconciling campaign and event identifiers against naming conventions and revenue values, and using cost data to present per-campaign ROAS reporting.

This functionality would be useful and is almost certainly something that few advertisers want to build themselves, but it’s also mostly administrative: an accounting service of sorts that doesn’t unlock much value. Put another way: this isn’t a service that advertisers would be willing to pay tens of thousands of dollars per month for, and it wouldn’t support the current size and scope of the mobile ad attribution market. MMPs will need to pivot into lines of business that provide commercial insight if they want to continue to charge MMP prices.

Re-targeting and Custom Audiences / Lookalike Audiences

Re-targeting on mobile is currently done via advertising identifiers: an advertiser provides Facebook or a re-targeting DSP with a list of advertising identifiers that it wants to target, and those channels serve ads to those devices when a matching impression or bid request surfaces.

Without an advertising identifier to use in serving a specific device, it seems unlikely that re-targeting DSPs will be able to function as they currently do: they simply won’t be able to accurately identify a given device. Facebook will be able to facilitate re-targeting, since it can use any number of user-specific (versus device-specific) identifiers to target individuals: email addresses, phone numbers, etc. Back in 2014, I posited that Facebook acquired WhatsApp specifically to amass a large bank of phone numbers, which are perfect identifiers because they rarely change and are tied exclusively to a device (versus an email address, which is tied to an account that can be accessed from any number of devices).

This reality is likely to impact product design: developers will seek to either incentivize or simply require users to register accounts using their email addresses or phone numbers so that those identifiers can be stored and used for re-targeting and lookalike list construction. The ad platforms that don’t already offer lookalike and custom audience construction directly from lists (notably, Google UAC) will also likely roll these products out to compete with Facebook.

Of course, all of this assumes that Apple and Google are amenable to email being used as a proxy for the advertising identifier when users have explicitly opted out of ad tracking. A user might be horrified to know that they restricted an app’s access to their advertising identifier — which can be reset — only to have their email address, which is attached to many other aspects of their life, used for the same purpose. Note that Apple introduced its privacy-centric Sign in with Apple authentication service at last year’s WWDC; it could potentially enforce use of it as an alternative for user registration in apps to prevent exactly this scenario.

Managed DSPs

In discussing mobile DSPs in the new, IDFA-less environment, a distinction must be drawn between in-housed or self-serve DSPs, which facilitate advertiser-led programmatic media buying, and managed DSP services, which are utilized by advertisers essentially as ad networks.

As discussed in the recent MDM Podcast, How a bid becomes a DAU, the core value proposition of managed DSPs are their device graphs, or their lists of device advertising identifiers paired with knowledge around which of those devices have monetized, and in what apps. Once these device graphs become irrelevant, managed DSPs will lose competitive advantage over other programmatic solutions, even in-house DSPs. My former colleague Nebojsa Radovic summarized this dynamic in a Twitter thread:

One of the frequent questions I got regarding IDFA removal is whether DSPs will be able to survive?

— Nebojsa Radovic (@eniac) June 26, 2020

It’s unclear what path forward exists for managed DSPs without advertising identifiers. Managed DSPs can of course optimize advertising campaigns at the publisher and placement level, but that level of granularity tends to not be efficient for advertising optimization: programmatic supply suffers from an adverse selection bias as most programmatic inventory is backfill. And if advertisers can in-house programmatic spend and be on equal footing with managed DSPs, why would they pay hefty fees to managed services?

updateConversionValue(_:)

The Conversion flag in an SKAdNetwork postback will allow the advertising network to receive notification that some conversion event has taken place from within traffic acquired by a campaign. This flag will allow ad networks to count events at the level of the campaign cohort, eg. Campaign X generated 15 counts of Event Y. But this is worth clarifying further.

Advertisers will be able to map up to 64 in-app events to identifiers (integers in the range 0-63) that will be sent to SKAdNetwork via the updateConversionValue method when executed. Whenever an install is attributed by SKAdNetwork, a rolling 24-hour postback timer begins counting down to 0, and each time a mapped event is fired, the timer resets. Once the timer reaches 0, the postback is fired to the ad network that supplied the install.

A mapped event identifier will only be recorded for the postback if either no conversion event has yet to be recorded for the attributed user or if the identifier is larger than that which is previously recorded for the attributed user. According to the SKAdNetwork documentation, it seems that the postback timer can be reset up to 64 times, so long as increasing event identifiers are being recorded. Once the initial timer completes, Apple begins another timer on a random length of time between 0 and 24 hours to obfuscate the source of the event, and the postback is fired when that second timer completes.

This postback logic will dramatically alter app monetization design: advertisers will aspire to strike a meaningful balance between minimum elapsed time between install and postback receipt and maximum monetization and / or engagement signal contained within the postback (ie. higher values of the conversion event carrying important information about the value of the user).

Developers will strive to instrument their apps such that the most valuable users fire as many of the 64 events as possible within the first few sessions of app use to facilitate the postback being received in a timely manner. This new dynamic will accelerate the existing trend of integration between app monetization and user acquisition: the user acquisition team of the very near future will play a central role in designing the content path that users take before a conversion event is fired via SKAdNetwork.

Event-optimized campaigns

Since networks receive conversions, they can optimize campaigns against them, albeit not at the granularity level of individual user identifiers, and not with exact event counts: if a network receives a conversion identifier, if will only know that the event mapped to that identifier executed at least once, but it won’t know whether that event executed more than once or if any other events with lower identifier values were executed.

Facebook, for instance, could use these conversion receipts to optimize targeting with broad demographic features as well as to build correlations between targets and app types. This won’t be as efficient as its current method, which uses the features of individual users — especially monetization history — to hone targeting for the App Event Optimization (AEO) campaign strategy, but it will still allow for event-optimized targeting.

The Value Optimized (VO) campaign strategy is harder to execute without advertising identifiers because it relies on the magnitude of monetization expected from an individual user — if the advertiser is unable to post all revenue events back to Facebook with user identifiers attached, and Facebook can only receive the one event signal per user per campaign (absent any revenue data), then Facebook has no way of gauging magnitude of monetization or engagement. All of this similarly applies to tCPA / tROAS campaigns on Google’s UAC.

I believe that the shift to SKAdNetwork-tracked conversions might actually benefit ad networks that compete with the Self Attributing Networks (SANs). Currently, many advertisers withhold conversion events from non-SAN ad networks in an attempt to hide the identities of their most valuable users from them: if an ad network knows that User X monetized in App A, the network might specifically target User X for App B‘s campaigns in order to improve their conversion efficiency. Given that revenue context is excluded from the SKAdNetwork postbacks, there’s no reason for any advertiser to withhold that information from ad networks, and they are put on equal footing with Facebook and Google.

In-app ad monetization

In-app monetization is governed by the same forces that change the economics of DSP advertising. Header bidding especially will be fundamentally impacted by a lack of advertising identifiers: header bidding provides for a programmatic unified auction that allows advertisers to bid on inventory at the ad level (versus ad waterfalls, which bid on CPM values that are set intermittently based on historical averages).

It seems likely that the eradication of advertising identifiers depresses CPMs across the board because performance will only be measurable at the campaign level. It is very difficult to make the economics of programmatic buying work if individual users can’t be targeted based on proprietary information. If bid logic reverts back to historical campaign performance (via the conversions logged with SKAdNetwork postbacks), then header bidding — which, again, provides the ability to bid at the level of an individual impression — won’t really confer any advantage over CPM-based waterfall ad mediation.

Cross promotion

One interesting tidbit found in the updated SKAdNetwork documentation is the fact that the Identifier For Vendors (IDFV) will remain accessible regardless of whether a user has opted into ad tracking. The IDFV is a unique device identifier available to app developers across its own apps on a given user’s device. For example, a User X might have three of Developer A‘s apps installed on her phone: App 1, App 2, and App 3. In this case, Developer X would have access to a unique IDFV for User X within its own apps on User X‘s phone: it could use this to store engagement and monetization data for User X across all three of its apps.

The IDFV cannot be used for acquisition attribution, but it can be used to great effect for cross promotion, which might provide a competitive advantage to developers that oversee portfolios of apps that feature large MAU. And the IDFV might become an important vector of M&A: a developer might not be able to transparently acquire high-value users, but it can acquire developers with large but declining user bases and cross promote those users across its existing portfolio on the basis of monetization history. I discussed the power of an intelligent cross promotion mechanism for developers with large portfolios in my 2016 GDC presentation about my efforts in building an internal ad network at Rovio.

What’s the net impact?

More important than how the privacy changes to iOS announced at WWDC 2020 impact the mobile ad tech ecosystem is how they impact consumers. My personal opinion here is that an app-level tracking opt in mechanism provides users with an even more granular level of control over their personal data, and in that respect, this is a welcome and positive change to the ecosystem.

I think the net impact of these privacy changes to advertisers is neutral to slightly negative. Advertisers won’t have attribution transparency at the user level, but as I argued in the beginning of this piece and in Media mix models are the future of mobile advertising, that transparency in the current paradigm is, to a large degree, a facade: last-click attribution provides advertisers with the veneer of control and measurability, but the reality is that the pool of users swirling throughout the overlapping fields of vision of the major ad networks has rendered value attribution impossible. And Google and Facebook had an unfair advantage in poaching the last click for most ad interactions, anyway.

Many sophisticated advertisers have been moving towards top-down, macro-level incrementality models over the past 12-24 months. The loss of device-level identifiers will hasten that transition out of necessity, but that doesn’t also mean it’s not the most prudent approach to advertising. Fast forwarding two or three years, I don’t think the mobile advertising ecosystem — from an advertiser’s perspective — looks meaningfully different now than it would have if Apple had announced business as usual for the IDFA at WWDC 2020. This trajectory had already been established.

Obviously the impact of tracking opt-in on much of the mobile ad tech terrain will be more severe, and the outlook for companies residing in those outposts is not as rosy.

Caveat lector

Apple’s privacy announcement from WWDC 2020 is only one week old, and the documentation they have released about the updates coming to SKAdNetwork are, in many places, incomplete or vague. The above represents my best guess at what will happen to the mobile advertising ecosystem, which is complex and multi-faceted, over the next 6-24 months. My opinion has been informed by exhaustive study of Apple’s documentation and through talking to a large number of people across the ecosystem, but my perspective is limited by the amount of information available. I believe that I approach this topic objectively and without any inherent bias, but readers should judge that for themselves.

Thank you

I have gained very valuable perspective around the changes coming to iOS 14 by speaking with people over the past few months whose opinions and insight I value greatly. Thank you to: Gadi Eliashiv, Nebojsa Radovic, David Barnard, David Philippson, Dick Filippini, Maor Sadra, and John Koetsier.

Apple killed the IDFA: A comprehensive guide to the future of mobile marketing published first on https://leolarsonblog.tumblr.com/

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thelmasirby32 · 5 years ago

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Branding for SEO : A way to fight against Zero Clicks SERPs

30-second summary:

Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience.

Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there is something businesses of all sizes can do to thrive in this new environment.

Before discussing in detail the intricacies of branding for the SEO, it is essential to understand your customer journey and the role of organic channels. Try to be specific here and appeal to your audience’s unique motivations and attributes.

Your potential customers can reach you through numerous channels, so it is extremely important to understand the role of each marketing channel on your customer journey.

When your business is shown in Google’s Knowledge panel, you will be able to stand out when people are specifically searching for your brand. It is also a sign that Google trusts and believe your company as a legit business entity.

Branded keywords will improve your conversion rates, CTRs, and also help your business obtain higher visibility in the search results. Your main goal must be to control as many results as you can by identifying topics and keywords that are relevant to your users at different stages of their buying journey, start small.

Is it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new features and products (particularly ads) which continuously contribute to the always-changing layout of SERPs (from 10 blue links to interactive results and ads), impacting user behavior and making SERPs inconsistent from query to query.

As a result of this, search engine users are now forced to assess the page before digging in and making a selection, giving SERP the power to determine which links get visibility and clicks.

Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience.

Source: perficient.com

The rise of no clicks is a real concern among many industries and the reason for numerous case studies. Businesses need to take actions to minimize as much as possible the effects of this trend and Google as their new competitor.

Understanding how Zero Clicks SERPs are impacting user behavior

Every new feature in the SERPs is shaping the user’s attention on the page, and as the search results become more complex with snippets, images, video, and other interactive factors, users behavior will switch into a pinball pattern, in which people watch the elements in a not linear, not sequential way, as they used to when the design was much simple.

Source: nngroup.com

Prioritize branding for organic search

By consciously developing your brand from an organic perspective you’ll be able to:

Generate traffic from branded queries

Own SERP features from multiple queries relevant to your users

Minimize the impact of zero clicks trend

A research conducted by Perficient analyzed two million keywords daily for thirty days and compared organic CTRs between branded and non-branded queries concluded that CTR for position-one for branded queries was 69%, compared to 19% for non-branded queries.

Source: traject data

Four steps for creating a solid brand from an SEO perspective

Brand values and user journey mapping

Develop an omnichannel experience

Optimize your business entity

Topic clustering and keyword optimization for branding

Step 1: Brand values and user journey mapping

Before discussing in detail the intricacies of branding for the SEO, it is essential to understand your customer journey and the role of organic channels.

Your main goal here is to understand when and why people are using organic channels as part of their buying journey. Try to be specific here and appeal to your audience’s unique motivations and attributes.

Back in 2016 Google Introduced the idea of “Micro-Moments” as a tool for marketers to improve customer journeys and experiences.

Source: Google

Use the following framework to identify your match your audience needs with your business value proposition at every stage of the customer journey.

Step 2: Develop an omnichannel experience

Your customers and prospects don’t look at your brand in isolation, you are making an impression every time you share something on social media or rank on page-one for demanded keywords.

This means that your potential customers can reach through numerous channels, so it is extremely important to understand the role of each marketing channel on your customer journey.

Source: Econsultancy.com

Your goal is to use other marketing channels to get people to look up for your brand in Google. “Brand + Keyword” queries are extremely beneficial as real users are telling Google that your brand is a big deal on a particular topic/vertical.

Step 3: Optimize your business entity

Google’s Knowledge Graph is all about entities and their relationship with each other. It will help your business be found on search terms related to your brand, such as the brand name.

Step 4: Topic clustering and keyword optimization for branding

Here are some specific actions you can take to make this happen:

Identify relevant topics and develop a topic cluster with branding in mind – Alternative to “Competitor Name” is an easy way to get this process started

Get people to search for your brand in Google – Add search CTA on all your marketing assets

Collect, segment and monitor branded queries based on your user journey

Look for new ways to improve your brand performance on Search – There’s always new content and/or competitors trying to get market share so make sure you know your market like no-one else

Now that you have an initial framework to work with, let’s have a look at the expert’s input

Early this month I created a twitter poll asking a very simple question, “How Important is Branding for SEO?” I managed to get over 15 responses from different experts in the field.

As you can see 75% of the respondents consider Branding is Very important for SEO. Here are the most meaningful quotes I got from my research

According to Brad Smith CEO & Founder of Codeless

“What plays a massive role in making sure that you position your business in the lucky 60% that get clicks, is focusing on branding for SEO. Brand recognition is a crucial factor for getting clicks, powerful enough to skip Google’s top-ranking posts.”

Another expert in the field, Kevin Indig, VP SEO & Content @ G2, thinks businesses should

“Focus on one topic cluster at a time. Bring on experts to contribute, either with a guest post, a quote, or co-authorship. The better the topic cluster, the more your brand benefits over the long-term.”

Jeffrey Krantz on his popular SEO guide for B2B business showcases

“The importance of branding & user journeys as most users aren’t likely to convert on their first visit to your website, so you must pay attention to establish your brand in the user’s memory rather than focus only on conversions”

Finally, Irina Weber from the SEO tool SEranking puts it very clearly

“Your primary purpose before everything else is to have a strong brand presence to ensure Google will foster your business website. Branding for SEO must be the foundation of your marketing strategy”

Case Study: Casper Sleep

Casper Sleep is the company responsible for the disruption of the mattress category back in 2014. According to TechCrunch, they didn’t want to be a “mattress company,” they wanted to be a sleep company and spent significant resources identifying meaningful insights from their audience about their sleeping habits to develop their brand identity and strategy.

Let’s see how their branding strategy impacted their organic performance.

Brand Identity Across Multiple Channels (Omnichannel Experience)

On this TV commercial from 2015 you’ll be able to identify 2 strong value propositions and a call to action that will their Organic Search Performance in the future

Casper TV commercial Value Props & CTA Breakdown

Search Demand & Traffic Overtime

Search Demand and Organic Traffic trends for Casper.com Source: Google trends & SEMrush

As you can see in Google Trends there’s a significant spike on Casper’ brand popularity in 2016 which correlates with an improvement in terms of keywords ranking on page on page one the site went from 307 by the end of 2015 to 505 in Jan 2016

Popular Pages

Pages Generating Organic Traffic for Casper.com in the US Source: SEMrush

Their Home page ranks mainly for brand keywords, like “Casper,” “Casper Mattress” and “Casper Bed”

Their Mattress page ranks for a mix of branded and non-branded terms, like “casper mattress price” and “mattress online”

Their comparison guide page ranks mainly for non-branded terms like, “bed sizes” and “queen size bed dimensions”

Branded Vs Non-branded

Branded vs non-branded traffic estimations for Casper.com Source: SEMrush

It looks like currently the slip between Branded & Non-branded traffic is

59% branded Traffic — Casper still capitalising on their brain efforts years after their first marketing campings

41% Non-Branded Traffic — Thanks to authority that Casper developed on for certain topics the site is perceived as an authority and still ranking for generic keywords like “bed sizes”

Closing thoughts

An efficient branding strategy will help your business gain many benefits in the long-term. It will help you rank better, get most of the clicks, and of course, it will improve your the conversion rates.

Branding for SEO is more important than ever as it will help you maintain your business top of mind and will help you stand out from the competition.

The post Branding for SEO : A way to fight against Zero Clicks SERPs appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/05/14/branding-for-seo%e2%80%8a-a-way-to-fight-against-zero-clicks-serps/

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joshuajacksonlyblog · 6 years ago

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Wall Street is Helping Drive Bitcoin

One of my favorite investors in the traditional markets is Howard Marks from Oaktree capital, he always manages to put things into perspective.

In a recent memo to investors called growing the pie, Marks goes into great detail of everything that he believes is going wrong in US politics at the moment and how it’s influencing the markets.

What struck me, was that in the entire eight pages of brilliance and laying out all of the major risks, the words ‘tariff’ and ‘trade’ do not even appear. To me, this is a clear sign that what ails the United States at the moment is deep beneath the headlines.

Indeed, for me anyway, global politics is becoming less of a concern by the day. In a recent poll from Goldman Sachs, 48% of respondents said that Brexit was their biggest focus in April.

Given my limited knowledge of Brexit however, as a macro investor, I’m actually trying to limit focus on it wherever possible. Yes, the headlines and deadlines are important, but unless they start moving the markets in a meaningful way I don’t see much point in making it my main focus.

By the way, my answer was ‘J’. What drives the markets at the end of the day are profits. If companies are or are not making profits the markets will respond to that, and so will answers A, B, C, D, E, F, I, K, and L.

@MatiGreenspan eToro, Senior Market Analyst

Today’s Highlights

Jobs Day in USA

Wall Street Driving Bitcoin

XRP gets a Win

Please note: All data, figures & graphs are valid as of April 5th. All trading carries risk. Only risk capital you can afford to lose.

Traditional Markets

As you probably know, the US jobs report known as NFP is the most anticipated report that comes out every month. It’s been known to move every asset from currencies, to commodities, and of course stocks. Given Wall Street’s increasing participation in the crypto market lately, I wouldn’t be surprised if Bitcoin moves from it today as well.

Crypto Sidetrack

Here we can see the volumes on CME’s bitcoin futures product, which reached 22,542 contracts yesterday, which is about $563 million.

According to Messari, the top 10 real exchanges traded about $685 million over the last 24 hours. So even though the CME’s contracts are cash settled and no Bitcoin is actually changing hands, Wall Street needs to be seen as a significant part of the market now.

Back to NFP

Analysts are forecasting that when the data is released it will show that the United States has added more than 170,000 jobs in the month of March.

You can check the results as they come out on sites like forexfactory.com or fxstreet’s economic calendar, or of course by following financial people/news on social media.

They are also forecasting an average salary bump of 0.3% and the unemployment rate to stay flat at 3.8%.

For monitoring the impact of the results, consider this type of setup so you can keep an eye on all markets at once.

XRP has its Day

Since altseason began, many clients have been asking me about the lack of participation from XRP. Indeed, even though many altcoins had a turn to pump over the last few weeks, Ripple had been feeling kind of left out.

Well, that seems to have changed this morning as XRP (blue line) has outperformed during the morning’s Asian session ramp.

Way to go!! Glad to see some double-digit gains there.

If you’re looking for something to watch over the weekend. Feel free to tune in to bloxlive.tv who are covering what looks like a very exciting bitcoin conference in Malta called Understanding BTC.

Kicking off the event, three of the biggest names in crypto – Adam Back, Tone Vays and Giacomo Zucco – joined my favorite crypto anchor Jessica Walker for an excellent panel discussion. Watch it here.

Spoiler alert. Tone Vays is still bearish, while Adam and Giacomo are taking a more long term outlook.

The way I see though, Tuesday’s action really wiped the slate clean. Order books across exchanges that had been building up for weeks are now clear. The only thing left to drive the price is sentiment. So you decide!

Have a fantastic weekend!!

Best regards, Mati Greenspan Senior Market Analyst

Your Social Investment Network – www.eToro.com

eToro (UK) Ltd is authorized and regulated by the Financial Conduct Authority. eToro (Europe) Ltd is authorized and regulated by the Cyprus Securities and Exchange Commission.

This is a marketing communication and should not be taken as investment advice, personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without having regard to any particular investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared to utilize publicly-available information.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Cryptoassets are volatile instruments which can fluctuate widely in a very short timeframe and therefore are not appropriate for all investors. Other than via CFDs, trading cryptoassets is unregulated and therefore is not supervised by any EU regulatory framework. Your capital is at risk.

The post Wall Street is Helping Drive Bitcoin appeared first on Bitcoinist.com.

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whatwouldfrogsdo · 8 years ago

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UK Election 2017: A guide

The UK’s education on politics is frankly shit, and I’ve seen a bit of confusion around over the whole thing so here’s a summary gathering together all you need to know.

Fixed-Term Parliaments Act

The Fixed-term Parliaments act was introduced by the Tory government to say that elections would be held every 5 years. The only exceptions are in the case of a motion of no confidence by the House of Commons, or if 2/3 of the Commons vote to have an early election (which is what happened earlier in the week). This means that whoever we vote in this time is likely to be around for 5 years before we get to vote them out. So look at all the issues you care about, not just Brexit! Especially as we don’t know what the EU might try to renegotiate.

Am I eligible to vote?

To vote, you must be over 18, a British citizen, a qualifying Commonwealth citizen or a citizen of the Republic of Ireland, Cyprus or Malta. Other citizens of the EU are not eligible to vote in general elections. You can register to vote here for England, Wales and Scotland, and here for Northern Ireland, and you can apply for postal and proxy votes here. Postal and proxy votes can be used if you are a UK citizen living abroad, or if you will be away the date of the general election, or simply if you and you can do both! For the EU referendum, I nominated my brother as a proxy, as I was living abroad at the time, but then he discovered he was going to be away so did both mine and his by postal. Here is also information on registering to vote without a fixed address, and if you are a Crown servant, British council employee or a member of the armed forces, registration is different again, with information on the main England/Wales/Scotland register to vote page.

What’s my constituency?

http://www.electoralcalculus.co.uk/newseatlookup.html simply type your postcode into here to find out. This will also tell you how the votes were spread in 2015, and the predicted results of this election. Here is an article on finding your constituency if you don’t have a current UK postcode, but the general advice is to use the postcode of your last UK address. If you have no fixed address, it may be a different address you used to register (e.g. if you used a local connection, or have an address you would be living in otherwise). University students living away from other, and other people with more than one address may be eligible to vote in more than one constituency. It is up to you which you vote in, but it is an offence to vote in the same election twice, so check statistics of each of your constituencies to decide which one your vote will have more impact in, and apply for a postal/proxy if necessary.

Deciding who to vote for

A good starting point is this website. You can take a quiz which will tell you the proportion to which you side with each individual party, see exactly which issues you differ on, and look at polls which give a clearer idea of which way that party is voting in general on a particular issue, and how important they rate it (by changing it to a line graph instead of a pie chart). You can check current MPs voting history here, so it’s a good idea to check out the party leaders, as well as the MP from your area. Finally, party websites have their manifestos. Remember this is a vote on who will lead the country for the next 5 years, not just on who will guide us through Brexit!

Here’s a website all about making your vote matter, and a spreadsheet about who to vote for tactically to make your vote matter in your area (geared towards getting the Tories out of government, but worth a look at whoever you’re considering voting for)

#uk politics #uk election #uk election 2017 #general election 2017 #voting #that time steph got political #stephtalks #uk shit #proud to be british #longish post

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jobsearchtips02 · 5 years ago

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Poll: Have Elon Musk’s COVID-19 shutdown comments impacted your opinion of Tesla?

Tesla CEO Elon Musk has actually been rather singing both on Twitter and at last night’s incomes call about the Covid-19 shutdown. Musk is for reopening the United States instantly and thinks the positives in doing so surpass the negatives. There has actually been both favorable and unfavorable response to this however we wanted to see how our readers felt. Please vote and remark below.

If you’ve somehow missed out on the Tweets or commentary from last night’s revenues call, we’ve summed up listed below.

Musk appeared to remain on the script throughout the 1st part of the teleconference mentioning the Covid-19 crisis as bump in the road and headwind. After prepared retail financier remarks came an unscripted question from Morgan Stanley’s Adam Jonas about liquidity. Musk’s response included this statement:

So the extension of the shelter in location or, frankly, I would call it, by force imprisoning people in their houses versus all their humans rights, that in my viewpoint, and breaking individuals’s liberties in ways that are dreadful and incorrect is not why people pertained to America or developed this country, what the fuck? Excuse me. However outrage– it’s an outrage. — however it will trigger great harm, not just to Tesla, however to numerous companies.

…

I believe the individuals are going to be extremely upset about this and are very angry, since someone needs to actually– if someone wants to remain in their home, that’s excellent. They ought to be allowed to stay in the house, and they need to not be forced to leave.

youtube

As for Twitter, here’s a brief history of Elon’s Tweets.

Meant to say other forms of “the cold”, not influenza https://t.co/38 sqqL3f7i

— Elon Musk (@elonmusk) January 31, 2020

The coronavirus panic is dumb

— Elon Musk (@elonmusk) March 6, 2020

That said, risk of panic still far surpasses risk of corona imo. If we over-allocate medical resources to corona, it will come at expense of treating other illnesses. Track graph at bottom of this page: https://t.co/7nWKjiZyFn

— Elon Musk (@elonmusk) March 17, 2020

Hydroxychloroquine most likely much better https://t.co/FWn2kh1LZx pic.twitter.com/wQODHiFeWT

— Elon Musk (@elonmusk) March 17, 2020

Based upon existing patterns, most likely near to zero brand-new cases in US too by end of April

— Elon Musk (@elonmusk) March 19, 2020

Silver lining is that death rate is much lower than forecasted & herd resistance much greater. Great news. https://t.co/brlQk5XDBf

— Elon Musk (@elonmusk) April 23, 2020

Docs make great points https://t.co/WeXuZpMghY

— Elon Musk (@elonmusk) April 26, 2020

Interesting … https://t.co/z8sqqPt48 q

— Elon Musk (@elonmusk) April 26, 2020

Silicon Valley has become Sanctimonious Valley

— Elon Musk (@elonmusk) April 27, 2020

Provide people their flexibility back! https://t.co/iG8OYGaVZ0

— Elon Musk (@elonmusk) April 29, 2020

Bravo Texas! https://t.co/cVkDewRqGv

— Elon Musk (@elonmusk) April 29, 2020

FREE AMERICA NOW

— Elon Musk (@elonmusk) April 29, 2020

Yes, reopen with care & proper security, but do not put everybody under de facto home arrest

— Elon Musk (@elonmusk) April 29, 2020

Healthcare Facilities in California have been half empty this whole time pic.twitter.com/8GL2BLypqV

— Elon Musk (@elonmusk) April 30, 2020

Categorizing all deaths as corona even if corona didn’t trigger the death is just a lie https://t.co/R1sgzcFS46

— Elon Musk (@elonmusk) April 30, 2020

Electrek’s take:

I’m simply a writer and publisher with an engineering background so I’ll confess primarily, I don’t understand the answer to this issue. In reality, I do not believe anybody, including the professionals do.

However it appears like the lockdown operates in decreasing the infection rate which is permitting the economy to slowly be opened up. In New york city for example, we are currently opening hospitals for optional surgery and have strategies to open manufacturing and building and construction in a few weeks (consisting of the Gigafactory here). The lockdown, while hard, worked. In that time, we have actually had the ability to increase testing and contact tracing which will enable us to find infections quickly and separate them.

The alternative, which Elon and others are recommending is opening up whatever like what has actually occurred in Sweden and see a raised infection and death rate but likewise have resistance and results come quicker while permitting the economy to open. Elon seems fixated on the death rate not being as bad as it has been reported but his sources are questionable.

That’s simply my take.

We’ll be moderating the remarks here to attempt to keep things civil however feel free to go nuts on Twitter

FTC: We utilize income making vehicle affiliate links. More.

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You read Electrek– experts who break news about Tesla, electric cars, and green energy, day after day. Make certain to have a look at our homepage for all the current news, and follow Electrek on Twitter, Facebook, and LinkedIn to remain in the loop. Don’t understand where to begin? Have a look at our YouTube channel for the latest evaluations.

Learn More

from Job Search Tips https://jobsearchtips.net/poll-have-elon-musks-covid-19-shutdown-comments-impacted-your-opinion-of-tesla/

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showdepremiosclub · 5 years ago

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The Trading Teacher

When I studied the concepts of investing in college, I was taught that the price of a share reflected the value of the firm. With essential evaluation, there are several approaches on exactly how one can analyse the monetary statements of firms to learn whether a share is a great or a negative investment. You can conduct horizontal as well as vertical evaluations on standard economic statements, which are just elegant terms for contrasting numbers. You can calculate specific monetary proportions to obtain a better understanding of a business's liquidity, functioning resources monitoring, its ability to stay in business over the long term, as well as its profitability.

I used these ideas when I began trading the stock market. Soon I found that if I wished to trade shares in a duration of much less than 3 months, decisions based on these evaluations were not valuable. I did not intend to purchase shares only to obtain rewards. I wanted to trade for capital gains.

I was disappointed with my understanding, the tools as well as the techniques that I needed to trade the marketplaces. With my need to trade a duration shorter than three months and also my strengthening belief that feelings greatly impact on trading, I began to look for different strategies to buying and selling shares.

I went back to among my books in university. I wanted to know how else I can evaluate the markets. From the flow I read, I discovered that a person can analyse the marketplaces in a couple of methods: basic analysis as well as technological evaluation.

I ran across a newspaper ad one day for a trading workshop. While checking out the ad I saw words: technological evaluation. A specialist trader was going to talk on the specific topic I wanted discovering. It was a cost-free seminar and also everyone rated ahead along. So I called a friend of mine and also I asked if he would certainly have an interest in attending this trading seminar. He was.

The workshop was organised by an organisation marketing trading training courses: training courses to advise individuals on how to trade the share market. When we got here, we were led into a small room. There were about thirty individuals. The spokesperson was obviously an experienced investor who composed 2 publications on trading. Allow's call him Bauer for the function of this write-up. Bauer had an extremely solid existence. He was a massive, tall male with a clean-shaven head.

I got on the front row seat trying to listen as well as recognize every word this man claimed. It was his mentors that planted the seeds of exactly how I ultimately expanded as an investor for many years. Often times, I heard his voice in my head, reminding me of the lessons I gained from his books as well as the lessons I learnt from him that day. I will try to enumerate the lessons I gained from this man to aid you the method they assisted me.

This male had my interest from the very start. "The share market is a game where individuals try to steal cash from other people. That is the objective of the game and also it is lawful", he started. I questioned what the experts in Wall surface Street would have thought of that statement if they heard it. I smiled. I liked him already.

He proceeded: "If you are mosting likely to join this video game, you are essentially permitted to swipe cash from other individuals and in exchange, you are alright with them taking your money likewise. Some of the brightest individuals in the world will be playing with you. For that reason, if you are fighting and battle an army with genuine tools, you far better ensure you do not go there with a plastic weapon."

He stated that people hurry to the marketplaces to lose their money. It sounded absurd yet I think it was the only verdict one can attract from the truth that most individuals begin trading without completely preparing as well as informing themselves. Obviously, a lot of us do not put on a profession with the hope of shedding our money; however, that is what we are properly doing when we trade without sufficient prep work.

" They just can not wait to lose their money. They do not bother finding out about the market initially. They assume it is simple. Many people understand that they need training before they can fly an airplane or do surgical treatment, but I do not recognize why they believe it is very easy to generate income trading", he exclaimed. He was quite emotional about it.

" Trading is tough", he stated. Just about 5% of individuals recognize just how to trade profitably. And so the probability of finding somebody else who recognizes what they are doing is extremely, very small. "Do not depend solely on the recommendations of your brokers, your fund supervisors or whoever else. Your best expect success is to educate yourself. The sooner you do that, the much better off you'll be."

" When it concerns buying and selling shares, there is no such point as investing. What individuals generally describe as investing suggests lasting trading to me". When people hold on to their investments for five or even more years with the purpose to sell later, after that all they are effectively doing is trading ... simply with a longer period.

" Do deny shares entirely for the dividend repayments. They supply you measly rewards", he claimed. "Do profession just with the purpose of making money from resources gains. Buy low, offer high which's exactly how you should make your profit."

At the time, I was handling between the principles of short-term trading or spending for the lasting. I did not understand whether I was taking the right approach by attempting to make temporary earnings. He made his position on the matter highly.

He asked us if we understood what drove costs up or down. Remembering what my lecturer stated in university, I responded, "the rate moves up as well as down near the inherent value of the share".

He turned his attention to me as well as asked, "What share are you trading?"

" XYZ (I changed the name for the purpose of this article)", I responded rather happily. Maybe I could press a suggestion or two from him regarding the supply.

" Do you know what the inherent worth of XYZ Business is", he asked.

I responded my head laterally as well as muttered, "no".

" I'll inform you what the value of XYZ is ... it is zero!" He barked.

I was surprised by his feedback. No? After that what are we paying cash for when we get a share? I believed. Then he clarified himself.

" Cost is only an assumption-- it is individuals's assumption of what they assume the value of the share price is".

" The secret to success in trading is psychology", he continued. Psychology? I believed. Exactly how did psychology get associated with this? "The stock exchange is like an opinion poll. It is an action of what individuals assume is mosting likely to occur. If they think the cost will certainly go up, you will certainly see an upward movement on the graph because there are more purchasers so the vendors increase their cost since several of these buyers want to purchase higher costs", he described.

He then made use of an instance to discuss a regular trader's behavior when he trades without a system. As he explained it, I identified my very own behavior in his presentation.

This was all a discovery for me. When I was buying and selling shares I wondered what type of individuals were on the opposite of the profession since collectively, they were pretty clever. Now I recognize. It was people like Bauer that were on the opposite side of those purchases, doing the precise opposite of what I was doing, utilizing comparable approaches like the ones he was using. They were looking at the share market with an ideology as well as a technique that were completely alien to me. Traders like him were making all the money and traders like me were losing.

I shook my head in shock that individuals saw points the means they did. I really felt fired up understanding that there was an additional choice, one more approach in analysing the marketplaces.

" What you need, is to create your own trading system." He said loudly to everybody in the entire room. "Without a trading system, you will stop working. I assure you. This trading system should be something that is matched for you as well as you just. Even if I give you my trading system I am particular that you will certainly fall short to make money, due to the fact that my system is not made for you. It is made for me. That is why you need to discover exactly how to utilize the tools as well as acquire the skills required to be an investor".

I accepted his guidance without completely recognizing this concept of matching a trading system to fit the trader's very own character. It lingered in my mind for a long period of time. The knowledge of his suggestions emerged to me as I gradually learnt more regarding the nature of trading.

Bauer diverted our focus to the charts on the screen predicted from his laptop computer. All I saw were lines, curves, rectangular boxes and also more squiggly lines. The tools of a specialist trader: I believed. I was being shown the tools that my market 'foes' have been making use of to 'clobber' me with all this time. My heart was beating faster than normal. I was in awe. I desired those tools.

I asked Bauer what program he utilized to analyse the markets. He informed me. I additionally asked him the amount of indications he utilized. I had actually read enough about technological evaluation by that time to recognize that technological analysts use indicators to evaluate share costs. There are lots of signs to pick from so I wanted to know the number of those are utilized by professional traders. He began counting his fingers. '7', he said.

I assume many individuals there had not really check out technical analysis yet I had done my homework as well as by that time, I was pretty much the only person in dialog with him, asking him concerns. I wished to get as much knowledge and also knowledge he agreed to provide me.

Then I heard among the most crucial lessons I have actually learnt which minimised my losses throughout my early years of trading: "Trade so small that it is practically a waste of your time. Presume the next profession is going to be the first out of a thousand trades you are going to be making in your life. Despite the fact that your profits are smaller sized, your losses are smaller as well. There is no demand to rush. Do not fret about obtaining abundant also rapidly."

He was suggesting that newbies like me should trade using small setting dimensions. That means to buy handful of shares at the beginning. I was intrigued. I did not understand an individual must trade that 'small'.

Eventually, the workshop finished. I ordered the booklets as well as sales brochures handed out by several of the staff. In among these pamphlets was the name of the program he makes use of. They were marketing the software application with the programs they were providing. I could not manage the entire bundle however I understood I needed to acquire the very same charting software application Bauer used. I determined to learn as much as I might around just how to utilize charts and graphs to evaluate the marketplace. I needed to create my own trading system.

As for my friend, he stated he had an auto loan to take care of very first. He would explore trading shares later when he had a little even more money to allot.

A couple of days later, I got a telephone call from the organiser of the seminar, telling me that based from the concerns I had actually been asking that evening, I was the type of person that would certainly most gain from their education and learning bundle. Bauer was asked to demonstrate the demand for trading education and learning because he traded the markets. While doing so, he was selling the courses well. Bauer seemed educated and also experienced. He has actually informed me as well as possibly a number of other people in that space regarding how much there was to learn. I was offered. I just could not manage the programs at the time but I desired them so severely that I asked the sales person on the various other end of the line if I can help them for the course.

I did not get to do the training course yet I acquired the software application from a various representative at a less expensive cost. I likewise got the two books Bauer composed. I figured that I might obtain the abilities as well as knowledge via self-education. I found out a lot from those 2 books and also from making use of the software. Having that opportunity to attend that workshop was a 'present from the heavens', regarding I was concerned. Wherever you are, Bauer, I thanks. You-- as well as others like you-- have made me acknowledge the worth of handing down expertise and also experience for others to follow.

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maxihealth · 5 years ago

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Americans’ Sense of Well-Being Falls to Great Recession Levels, Gallup Finds

It’s déjà vu all over again for Americans’ well-being: we haven’t felt this low since the advent of the Great Recession that hit our well-well-being hard in December 2008.

As COVID-19 diagnoses reached 200,000 in the U.S. in April 2020, Gallup gauged that barely 1 in 2 people felt they were thriving. In the past 12 years, the percent of Americans feeling they were thriving hit a peak in 2018, as the life evaluations line graph illustrates.

Gallup polled over 20,000 U.S. adults in late March into early April 2020 to explore Americans’ self-evaluations of their well-being. FYI, Gallup asks consumers to score themselves as “thriving,” “struggling,” or “suffering” on a scale of 0 to 10 (for further details, see the Cantril Self-Anchoring Striving Scale).

Peoples’ sense of life satisfaction varies by demographics. Overall, the percent of people who said they are thriving fell by 6.5 percentage points. But younger peoples’ sense of thriving dropped the most in the past six months: for people 18-44, the percent thriving fell by nearly 10 percentage points, the second table shows.

Look at how people are feeling about the future in terms of anticipated life satisfaction in five years, shown the bottom segment of this table. Among all U.S. adults, 65.5% anticipate they’ll be thriving in 5 years, an increase of 2.5 percentage points over six months ago.

In terms of current life satisfaction, 58% see their lives as thriving. The current proportion of younger people 18-44 as thriving is only 50%, a far lower proportion than people 45 and over.

Gallup notes, “Historically, the likelihood of thriving in life evaluation is highest among those aged 18-44 and erodes with age after that point.”

Health Populi’s Hot Points: To further inform insights from the Gallup poll, I looked at a study From GfK on Navigating COVID-19, exploring changing consumers. GfK looked at consumers across four significant stressful events: 9-11, natural disasters, the Great Recession, and COVID-19.

“This time is different,” GfK observes, arraying impacts of security, resources, the economy, health, and other items yet to be seen.

Why is this time different from these other events?

My take as I develop scenarios in my advisory work for the next 1:3:5 years is that in the exogenous shock of COVID-19, Americans are doubly-hit, quite directly, with both the physical/health pandemic concerns coupled with financial worries.

The Great Recession was a direct hit on national and personal economics; health was an indirect impact. No question that health care and peoples’ individual health status were impacted by the 2008-2010 economic decline, but these were not the headline story.

The double-whammy of the coronavirus pandemic with growing unemployment and income hits to millions of Americans combine financial stress with physical and emotional stress. This is happening within the U.S., and globally.

Today kicked off the annual 3-day meeting of the World Bank and International Monetary Fund in Washington, DC. This meeting is usually a huge in-person session with bankers assembling from around the world in our nation’s capital, to share nations’ and global perspectives of the financial markets, risks, and development prospects. Earlier today, the IMF published its outlook on the global economy.

In her blog on this first day of the World Bank/IMF conference, Gita Gopinath wrote about The Great Lockdown: Worst Economic Downturn Since the Great Depression.

Read carefully. That’s “Depression,” not “Recession.”

Gita included the last bar chart in her essay, clearly showing that in the Great Lockdown era of 2020 (now), real GDP globally will shrink 3.0%. In the depths of the Great Recession in 2009, the globally economy declined by 0.1%, staying relatively flat.

“For the first time since the Great Depression both advanced economies and emerging market and developing economies are in recession,” Gina writes. In 2020 advanced economies (including and beyond the U.S.) will decline by -6.1%. Emerging and developing markets’ decline is estimated at -1.0%.

In 2021, all economies are expected to recover at some level, the brighter news in the third column in the last chart.

“Flattening the spread of COVID-19 using lockdowns allows health systems to cope with the disease, which then permits a resumption of economic activity. In this sense, there is no trade-off between saving lives and saving livelihoods,” Gita writes. “Countries should continue to spend generously on their health systems, perform widespread testing, and refrain from trade restrictions on medical supplies. A global effort must ensure that when therapies and vaccines are developed both rich and poor nations alike have immediate access.”

Finally, I agree with Gita when she recommends that, “policymakers will need to ensure that people are able to meet their needs and that businesses can pick up once the acute phases of the pandemic pass. The large, timely, and targeted, fiscal, monetary, and financial policies already taken by many policymakers—including credit guarantees, liquidity facilities, loan forbearance, expanded unemployment insurance, enhanced benefits, and tax relief—have been lifelines to households and businesses. This support should continue throughout the containment phase to minimize persistent scars that could emerge from subdued investment and job losses in this severe downturn.”

I’ve highlighted this last sentence, and in particular the words “persistent scars.” As the Gallup poll informs us, we must be mindful in U.S. national policies to attend to both the financial/economic scars as well as physical and mental health now and in post-pandemic life in 2021.

The post Americans’ Sense of Well-Being Falls to Great Recession Levels, Gallup Finds appeared first on HealthPopuli.com.

Americans’ Sense of Well-Being Falls to Great Recession Levels, Gallup Finds posted first on https://carilloncitydental.blogspot.com

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warninggraphiccontent · 5 years ago

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22 November 2019

Electoral dysfunction

I'll keep it very short this week (the intro, not the list of links, naturally...):

Join a brilliant panel - Sir John Holmes form the Electoral Commission, Liz Carolan from Digital Action, Martin Moore from King's and Will Moy from Full Fact (and me) - as we ask: at a time when technology has transformed how elections unfold, can we trust our electoral system? Here at the Institute for Government, next Wednesday lunchtime. Tim has helpfully compiled a list of all our other GE2019 events.

Some more sonification from me last week for the IfG's Inside Briefing podcast - on demand for social care and A&E waiting times. And listen out for this week's, out later today...

Have a great weekend

Gavin

Today's links:

Graphic content

#GE2019

British general election (Reuters)

Manifestos still matter even though their promises aren't being delivered (Emma/Sarah for IfG)

Boris Johnson benefits from UK voters’ lack of trust in politicians* (FT)

The Brexit disruptors: beyond left and right* (FT)

Thread

Timetable of #GE2019 debates (Election Maps UK)

#ge2019data (Alasdair Rae)

How safe is my seat? (Voting Counts)

Animated bar chart klaxon (via Matt Singh)

THIRD COMBINED FORECAST FOR THE 2019 GENERAL ELECTION (elections etc)

Labour is losing the battle for Grimsby* (The Economist)

‘Too close to call’? Accounting for satisfaction with party leadership would have helped better predict the General Election (LSE British Politics and Policy)

General Election 2019: How safe is your MP's seat? (Sky News)

Political Patchwork Chart (Marios Richards, via Marcus)

Prime ministerial tenure (me for IfG)

Government and public services

#SpeedData: social care demand; A&E waiting times (me for IfG)

Creating and dismantling government departments (Institute for Government)

Government at a Glance 2019 (OECD)

Northern Ireland's health crisis (Pivotal via Sam McBride, via Marcus)

What do you know about our prisons? (Russell Webster using Flourish, via Benoit)

US politics

The Fifth Democratic Debate In 6 Charts (FiveThirtyEight)

Which Candidates Got the Most Speaking Time in the Democratic Debate* (New York Times)

Who talked the most during the November Democratic debate* (Washington Post)

It Took A Long Time For Republicans To Abandon Nixon (FiveThirtyEight)

The planet

The destruction of the Amazon, explained (Vox)

The world’s climate goals are not sufficient. They are also unlikely to be met* (The Economist)

Earthquakes between July 2017 and July 2018 (Raluca Nicola)

Companies pin hopes on meat-free cash cows* (FT)

Everything else

Bill Gates just surpassed Jeff Bezos as the richest person on Earth, with a net worth of $110 billion. I struggled to imagine this huge number, so... (@betty__cam, via Marcus)

Lebanese youth voice anger at lack of opportunities* (FT)

Information is Beautiful Awards 2019: The Winners

X-Ray Visualization: A Fine Tradition of Visualizing Medical Data (Nightingale)

Graph literacy, in a sense (Junk Charts)

Chart.Guide

Meta data

#GE2019

Election Live (Full Fact)

Brexit Party under investigation for 'failing to hand over personal data' (Sky News)

The Tories just used a disinformation trick that deserves to get them banned from Twitter* (New Statesman)

Google admits major underreporting of election ad spend (The Guardian)

Google crackdown on political ads 'will have minimal impact in UK' (The Guardian)

The most unpredictable election ever? Don’t believe it* (Prospect)

General Election 2019: The bar chart war in one battleground constituency (BBC Trending)

Polls... (Anthony Wells)

Election memes: are we being played? (BBC Beyond Today)

Broadband

Bread, Roses and Broadband too? (openDemocracy)

Labour’s free broadband plan puts our digital future back in public hands (Mathew Lawrence for The Guardian)

A super-fast way to ruin Britain’s broadband (CapX)

Government

Government data — catching the wave (David Durant)

Life hacks – a year at the National Cyber Security Centre (Civil Service World/Public Technology)

UK Statistics Authority statement on Scottish Government’s use of the Labour Force Survey (UK Statistics Authority)

AI, algorithms, automation

The Apple Card Didn't 'See' Gender—and That's the Problem* (Wired)

Sexist and biased? How credit firms make decisions (BBC News)

Much of what’s being sold as "AI" today is snake oil (Arvind Narayanan)

Decision-making in the Age of the Algorithm (Nesta)

AI in the NHS — panacea or dangerous delusion? (Politico)

New York City Automated Decision Systems Task Force report

A member of the task force writes...

Judge sounds ‘serf’ warning on digital public services (UKAuthority)

Actually, it’s about Ethics, AI, and Journalism: Reporting on and with Computation and Data (CJR)

Big tech

Vestager takes aim at ‘biopower’ of tech giants (EURACTIV)

Our personal data needs protecting from Big Tech* (Rana Foroohar for FT)

Facebook and Google’s pervasive surveillance poses an unprecedented danger to human rights (Amnesty International)

Google runs into data fears over $2.1bn Fitbit deal* (FT)

Data

The Fall of Nate Silver (The New Republic)

#data19

Valuing data is tricky but crucial for the public good* (Diane Coyle for the FT)

Can we have too much data? (VOX)

“The simple answers are wrong:” Toby Lowe on the need for a new kind of accountability in public services (Centre for Public Impact)

Everything else

The State of European Tech (Atomico)

We’re Used to Thinking of Digital Assistants as Female. The Good Place and Big Mouth Show Why That’s a Mistake. (Slate)

The Richard Dimbleby Lecture: Sir Tim Berners-Lee - The World Wide Web, a mid-course correction (BBC)

PDFs (NHS Digital Service Manual)

City Tools: shining a light on the technologies powering London’s boroughs (LOTI)

Opportunities

EVENT: Election 2019: Can we trust our electoral system? (Institute for Government)

AWARD: RSS launches new healthcare stats excellence award (Royal Statistical Society/Health Foundation)

TENDER: Technical research on the collection, processing and use of beneficial ownership data in the private sector (Open Ownership)

JOBS: Comms; Data Science Lead (DataKind UK, via Rachel)

JOB: Director, Media, Information and Journalism Program (Open Society Foundations)

JOB: Postdoctoral Research Fellow in Technology and Policy (Reuters Institute, University of Oxford)

And finally...

#GE2019

Lib Dem Bar Charts (William Kedjanyi)

How much money do you need to earn a year to be rich? And more here (YouGov)

Everything else

Why is it acceptable to kill someone? On the mysterious history of Britain’s road death toll (CityMetric)

WHICH FSB IS THIS PRESS RELEASE FROM? ~ a field guide, per topic ~ (Jack Schickler)

What if the Soviet Union never collapsed? Meet the Football Manager fans rewriting history (Wired)

Is this the largest prime number... (Robin Houston)

And also... (via Nick)

Introducing YouGov's food map of Britain... (YouGov braves polling about food, again...)

0 notes

mynameisdreartblog · 5 years ago

Text

Devilish Deals 2

Leo: For the next big scoop. Ah, I know now! Is it a graph of how fish would drive if we gave them cars? «Uh, no? It’s a detailed chart explaining the fiscal consequences of the new legislation being passed today by the senators that we voted for!» Ugh, if you’re gonna be that political about it, then you’re gonna turn me off further, man. «Okay, deal with your sour attitude then; it’s not like this is gonna affect you immediately. Your QOL’s gonna lower subtly over time, and your baby-brother’s gonna keep whining about the fact that he can’t go to an after-hours clinic anymore because they’ve slashed all federal funding for them. And when shit really hits the fan, you’ll ask why these bank-workers who don’t look like bankers at all are coming to repossess your home. Just sit by and let that happen!» [,] Look, are you playing a character or something? You have a bad case of crazy eyes going on, and I wanna know if I’m being filmed or not: My privacy is very important to me. «Ms. Palmieri, I can assure you that I don’t record any of my encroachments, as that’d jeopardize the privacy of whoever’s door I land on. So, there’s my answer to your concerns about privacy.» <Oro starts to twitch, giving away that he’s afraid of something, thus letting his “crazy eye thing” become obvious.> «What do you think I take you for: Some kind of purse puppy? I’ve seen plenty of them in my life, and you’re not one of them; you’re just abstract, and you can find a way to embrace that.» I have no idea what a “purse puppy” is, whatever your name was. I was immersed earlier purely for the game of pictionary you were hosting earlier. «Well, I was immersed in detailing how newly proposed legislation will screw you over, and you’re not giving me reliable polling data!» <An armadillo appears to enter the open Ola Diara van, causing a noticeable ruckus.> «Do not focus on that creature! Instead, focus on the issues at hand.» Agh, you’re doing the crazy eyes thing again! I don’t like it; stop. «I can keep doing it! And I’ll keep doing it until you decide to contribute to stop this legislation!» [,] < After furious conversation between the two persists for three minutes, Ms. Palmieri stares at Oro with a deep, contemptuous look that implies something heinous was done. She walks back into her house, and closes her door with meaningful force, but not enough to shake the front of her house. All windows begin to suddenly close, and the ground under Oro’s feet begin to shake.> Wow, cool. That’s the second person who just magically spawned an earthquake underneath my feet because I said something they didn’t like. Unbelievable!

Taurus: In your usual shop. Status update for the restaurant: I couldn’t tell if it was the smoke signals coming off of weirdos who like to nomadically tour this place, but I think we’re losing customers because something’s scaring them off. I’ve noticed a sharp 20% decrease in usual customer attendance, and this clearly isn’t a result of the degrading quality of my cuisine: I always ensure that it’s top-notch no matter the cost. Therefore, the reason must be external, and it’s likely coming from something that’s been making the Gieger counter go off the fritz lately. <As Gresham lowers the marker from the whiteboard, he points his gaze at Natuk.> «Uh, if I’m following correctly, that likely means it’s the noise of the damn thing scaring people away. If I heard a Gieger ticks when I first enter a building, I’m gonna assume there’s nuclear fallout.» Uh, I also think you’re incorrect with that: Strange and somewhat concerning noises are part of the dining experience up here, and I would’ve lost more customers a longer time ago if the disturbance of such sounds was the culprit. <Natuk softly whispers to themselves> «Oh no, he’s doing this again: This happens every harvest season ‘cause he doesn’t understand that’s when people eat their own food.» Regardless, there’s something among us: A haunting presence that peeks out the corners of my eyes whenever I go up from this place to scout the weather for today. «Ugh, <Natuk’s eyes roll at being deliberately ignored> are you gonna tell me to go out and search for it again?» [,] Listen, I’m not one for superstition, — please just ignore my conspiratorial diagrams in the backroom — so I’m not gonna send you on a cleansing mission that I did years before. «Oh, that’s what I always get a glimpse of whenever you go back there. In that case, I’m slightly more relieved I don’t have to do this again!» …Which is why I’m leaving you in charge of managing this entire place while I’m embarking myself. «Wait, what?» You should’ve learned enough from the thirty months you’ve been around, so it’s yours while I confirm my suspicions. From my local knowledge, there’s always been an inkling that bad spirits gazed upon those soon to be met with misfortune high up on the cliff sides. [,] «Wait, wait! Where are you getting this staring figures idea from? Also, literally anyone can run this place.» You except the presence of conspiratorial diagrams and Gieger counters in a restaurant, but you draw the line at figures? Have you not been listening to me, Natuk? «No, no, I’ve been listening loud and clear. I’m just wondering why that’s your conclusion, and not any natural causes.» <Gresham stares down Natuk.> I’ve trusted the natural before, and it’s let me down too many times.

Aquarius: By offering a bit of blood. Gazing at the ever-expanding, formless ocean that takes up every corner of your vision gets you thinking about how small you are, as typical as that sounds. «You’re not doing a good job at trying to make me think outside myself; you’re not using enough showy language; you’re using active language.» Well, sometimes we don’t need to show anyone anything; did that thought ever cross your mind? «No, I always think about the bigger picture, the nuanced implications, and the encompassing meaning. That’s why I’m the navigator on this ship: You thought of me as the only person who could stare at barren oceans for hours on end and not become bored.» See, I don’t have to show you anything; that’s the job of the seas and the skies. Now, going back to what I was saying: Being out here for so long makes you complacent in the fact that you’re simultaneously small and large. We’re small in how our selves need to traverse something so vast in little units of ships, but we’re big in how we collectively impact these seascapes… Do you get that? [,] «I mean, it’s a fairly easy concept to grasp, Aukai. We’re small, I’m small, the ship’s small, you’re sorta small: I get it. But together, when our gross, salty bodies conglomerate to form an extremely complex, interlinking network of saltiness, we stink up the whole world.» It appears to be easy to grasp, but then you recognize that there’s an infinite layer of possibility below us that I’ll only ever observe a random instance of if I were to dive downward right now. What if I were to dive just three minutes later? I’d likely discover a whole underwater utopia instead of finding some small rocks and a school of krill. «I mean, you could also drown given how deep the sea goes down at this point.» Yeah, I’m really liking your nuanced thinking here: Thinking of hypotheticals that vanish in probability the moment a spare second passes. […] «With how much time you spend out here, you’re practically a sea creature of your own. Maybe some aspiring marine biologist will read about you in the newest issue of National Geographic: One that I’ll publish personally because nobody knows your behavior better than me.» There’s several people who know me better than you. And what you’re essentially saying is that every major epiphany in my life will be rewritten in allegories that children can easily read and interpret from a shark’s daily existence: Is that right? «Well, we’re thinking far ahead with this, and just to be sure we’re on the same page, you were talking about humans morphing into amphibian-like creatures in the future and how that can be triggered from this instance if we continue, correct?» <Aukai disappeared out of sight, leaving a ripple in the water from where she jumped off.> «Fuck.»

Pisces: Offered Satanist theory. Every coach spins their keys like they have nothing better do (they really don’t actually). I’m spinning my keys right now, but it’s clear that I’m not a coach: I’m neither bald nor frustrated enough to be one. Yet, Idrissa just left and told me to take care of her keys lest somebody else takes them. She trusts me out of all people, which is correlated with how well my performance has been doing. I’m now in the, uh, some type of BMI category: It was the one I was in two weeks ago but shifted below because of the excuse that our “weights are broken.” To tell you the truth, it’s more likely that nobody has ever made solid measurements of my body mass because it’s an amorphous structure. I mean, I consistently anger coaches because I never wear the skin-tight uniforms, and I get yelled at that I’m granting myself an “unfair advantage” because my baggy clothes are an inaccurate indicator of where I should be grabbed. I say I blame the people I’m up against for not understanding after multiple tries that the thighs are the best place to grab my flesh because that’s usually where it’s concentrated. […] Sorry, I went off on a tangent, who are you again? «There’s a persistent worry that the desire to create presentations numerously complex leads to an overall decline in digestibility and further blossoming. Therefore, it makes the coach in question attempt to sacrifice their deeply held complexities promised towards his students in favor of beating in the mundane until it becomes extraordinary.» Ah yes, thank you Maghazi: Thank you for your comments, proving my theory, and exemplifying how dimorphic my mind is. «I didn’t say that; what the hell are you talking about?» Unfortunately, I’m not the archetype who has voices in their head; that’ll be elaborated on sometime soon. «Maghazi, it’s Idrissa. I’m here to get my keys back because I need them to make sure we can leave the damn courtyard. I have no idea what you’re talking about, but it sounds like you’re messing with me, so cut it out.» <Various objects in the courtyard start to become laced in bright lines, detailing their physical geometry.> «But what does the spinning action accomplish? Is it one of those deliberate confusions — something that exists purely as a complicating agent? It’s based off real, tangible motion but becomes mystified by human interpretation, and thus made into something abstract. Abstraction is always the grounds for worship, as we know through the dreaded faithful.» <Idrissa shakes her head violently and recalls distinctly fake names.> «God, stop doing this! You do this every time you have one of your pretentious monologues, and it’s getting on my nerves!» Yes, I can very much feel the nerves, particularly those in your brain. <Idrissa yanks the keys out of Maghazi’s hand and the illusion stops.> What? You’re acting like I’m a nuisance.

#Zodiaccupuncture #Zodipunc #Leo #Taurus #Aquarius #Pisces

0 notes

cryptobrief · 6 years ago

Link

One of my favorite investors in the traditional markets is Howard Marks from Oaktree capital, he always manages to put things into perspective.

In a recent memo to investors called growing the pie, Marks goes into great detail of everything that he believes is going wrong in US politics at the moment and how it’s influencing the markets.

Indeed, for me anyway, global politics is becoming less of a concern by the day. In a recent poll from Goldman Sachs, 48% of respondents said that Brexit was their biggest focus in April.

@MatiGreenspan eToro, Senior Market Analyst

Today’s Highlights

Jobs Day in USA

Wall Street Driving Bitcoin

XRP gets a Win

Please note: All data, figures & graphs are valid as of April 5th. All trading carries risk. Only risk capital you can afford to lose.

Traditional Markets

Crypto Sidetrack

Here we can see the volumes on CME’s bitcoin futures product, which reached 22,542 contracts yesterday, which is about $563 million.

Back to NFP

Analysts are forecasting that when the data is released it will show that the United States has added more than 170,000 jobs in the month of March.

You can check the results as they come out on sites like forexfactory.com or fxstreet’s economic calendar, or of course by following financial people/news on social media.

They are also forecasting an average salary bump of 0.3% and the unemployment rate to stay flat at 3.8%.

For monitoring the impact of the results, consider this type of setup so you can keep an eye on all markets at once.

XRP has its Day

Well, that seems to have changed this morning as XRP (blue line) has outperformed during the morning’s Asian session ramp.

Way to go!! Glad to see some double-digit gains there.

If you’re looking for something to watch over the weekend. Feel free to tune in to bloxlive.tv who are covering what looks like a very exciting bitcoin conference in Malta called Understanding BTC.

Spoiler alert. Tone Vays is still bearish, while Adam and Giacomo are taking a more long term outlook.

Have a fantastic weekend!!

Best regards, Mati Greenspan Senior Market Analyst

Your Social Investment Network – www.eToro.com

eToro (UK) Ltd is authorized and regulated by the Financial Conduct Authority. eToro (Europe) Ltd is authorized and regulated by the Cyprus Securities and Exchange Commission.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

The post Wall Street is Helping Drive Bitcoin appeared first on Bitcoinist.com.

#briefs

0 notes

cryptswahili · 6 years ago

Text

Wall Street is Helping Drive Bitcoin

One of my favorite investors in the traditional markets is Howard Marks from Oaktree capital, he always manages to put things into perspective.

In a recent memo to investors called growing the pie, Marks goes into great detail of everything that he believes is going wrong in US politics at the moment and how it’s influencing the markets.

Indeed, for me anyway, global politics is becoming less of a concern by the day. In a recent poll from Goldman Sachs, 48% of respondents said that Brexit was their biggest focus in April.

@MatiGreenspan eToro, Senior Market Analyst

Today’s Highlights

Jobs Day in USA

Wall Street Driving Bitcoin

XRP gets a Win

Please note: All data, figures & graphs are valid as of April 5th. All trading carries risk. Only risk capital you can afford to lose.

Traditional Markets

Crypto Sidetrack

Here we can see the volumes on CME’s bitcoin futures product, which reached 22,542 contracts yesterday, which is about $563 million.

Back to NFP

Analysts are forecasting that when the data is released it will show that the United States has added more than 170,000 jobs in the month of March.

You can check the results as they come out on sites like forexfactory.com or fxstreet’s economic calendar, or of course by following financial people/news on social media.

They are also forecasting an average salary bump of 0.3% and the unemployment rate to stay flat at 3.8%.

For monitoring the impact of the results, consider this type of setup so you can keep an eye on all markets at once.

XRP has its Day

Well, that seems to have changed this morning as XRP (blue line) has outperformed during the morning’s Asian session ramp.

Way to go!! Glad to see some double-digit gains there.

If you’re looking for something to watch over the weekend. Feel free to tune in to bloxlive.tv who are covering what looks like a very exciting bitcoin conference in Malta called Understanding BTC.

Spoiler alert. Tone Vays is still bearish, while Adam and Giacomo are taking a more long term outlook.

Have a fantastic weekend!!

Best regards, Mati Greenspan Senior Market Analyst

Your Social Investment Network – www.eToro.com

eToro (UK) Ltd is authorized and regulated by the Financial Conduct Authority. eToro (Europe) Ltd is authorized and regulated by the Cyprus Securities and Exchange Commission.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

The post Wall Street is Helping Drive Bitcoin appeared first on Bitcoinist.com.

[Telegram Channel | Original Article ]

#cryptocurrency

0 notes

filipeteimuraz · 6 years ago

Text

How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts.

In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them.

According to a recent study from the Content Marketing Institute, 73% of marketers say their top priority is to create more engaging content.

And 55% of these content creators are prioritizing visual content.

If you haven’t been using images to enhance your content, you should consider starting with some infographics. Even if you have included pictures in some of your old content, you can take this strategy to the next level by building custom infographics.

That’s because infographics are a combination of text and images. Research shows people follow directions 323% better if the directions include both text and illustrations.

On social media platforms, infographics get liked and shared at three times the rate of all other content.

Once you start building infographics, you will drive more traffic to your website. That’s because other people will use your custom images to enhance their own content.

As a result, you will consistently build backlinks, which will improve your SEO.

Now that you understand why you need to create infographics, it’s time for me to show you how. There are tons of tools available, but not all of them are created equal.

I’ve narrowed down the top 12 tools for building infographics.

1. Easel.ly

If you want to create an infographic fast and efficiently, Easel.ly is a great place to start.

Above is a sampling of some of their top infographic templates. All you need to do is select the template you want and plug in your information.

They’ve got a template for everything. Some are designed to fit more text on the page, while others prioritize numbers from any research you may have conducted.

It’s free to use Easel.ly, but if you want premium templates, you can access over 500 of them for a fee. I recommend starting off with the free ones to see whether you’re happy with the platform before upgrading your membership.

Another cool feature of this platform is that they have community infographics built by others. You can plug your information into those as well.

The Easel.ly website features an easy to follow guide on how to create content on their platform. They also offer a live customer service chat option in case you have questions or run into any problems with the platform.

2. Pitkochart

Pitkochart is another top option for beginners. The platform makes it easy to create custom infographics without any design experience.

In addition to infographics, they have other design templates as well. You can build things such as:

flyers

posters

presentations

reports

Some of my favorite types of infographics on Pitkochart are the graphs. It’s a great way for you to display your numbers in a custom chart.

Pitkochart also has a map feature. You can customize the color options on these maps to show how different states, regions, or countries have varying results for your discussion.

Speaking of color options, Pitkochart has many. You can select colors for each portion of your infographic, or you can choose preset color schemes.

It’s an important feature because different color schemes can impact sales on your website.

They have a library of more than 1,000 icons. You can use these without having to pay licensing fees or give an attribution to the creator.

This definitely makes things less complicated, which allows you to spend your time and effort on building the infographics.

Once you build your infographic on Pitkochart, they help you name your image so that it’s optimized for SEO. Then, you can share it directly from the platform.

They have sharing options for email, ebooks, and social media. You can get an embedd link for your website, share it with your team, or download a high-resolution version of your infographic.

3. Venngage

Are you a student? If so, Venngage will let you use their software free. But everyone else will have to pay for the platform.

Their monthly rate is $19 for individuals and $49 for businesses. It may seem pricey, but the business membership comes with premium features such as:

custom templates

unlimited infographics

100 image uploads

branding help

charts

icons

team collaboration

high-resolution downloads

If you know you want to take advantage of these features for the entire year, you can pay upfront annually and receive a 20% discount off your membership.

Venngage is great because their infographic templates are seemingly endless. With so many options, it’s less likely you’ll have similar to other infographics templates already published on the Internet.

This can make your brand stand out from the crowd.

They also group their infographics based on several categories. You can build the right image for whatever you’re trying to illustrate. Some of the top categories include:

statistical

lists

timelines

geographic

real estate

nonprofit

human resources

They even have “fun data” templates to help you display your unique research in a way that’s easy to comprehend.

4. Visme.co

A list of visual design tools wouldn’t be complete without Visme.co. The platform specializes in all kinds of visual content, including infographics.

If you need to make an infographic that compares multiple variables, Visme.co has more than 20 charts and tables to choose from.

There are a couple of different ways you can input data into these visuals. Your first option is to type the numbers in manually. But if you have lots of information, you may prefer to import your data.

Another cool feature of these charts is the ability to connect with live data.

All of the templates have customizable fonts. You can change the color, size, and style of your text. Don’t see a font you like? No problem. Visme.co lets you upload your own fonts as well.

This software can help you take your infographics to the next level by making them more engaging. You can add video and audio files.

They also give you the option to embed polls, surveys, and maps. You can even add motion features, like popups, to your infographic.

Once your infographic is published, you can track how well it’s performing. The analytics tools tell you how many people saw your infographic, what type of device they used, their location, and level of engagement.

5. Infogram

Infogram is another one of my favorites. The platform allows you to fully customize every element of each infographic you create.

In addition to infographics, you can also use this software to create:

reports

charts

maps

dashboards

Infogram also helps you build images specially designed for your social media channels.

Their platform has more than one million icons and images, all royalty-free.

What I like most about Infogram is their editing tool. You can drag, drop, and move every element on the screen to fully customize your design.

If you have data that needs to be imported, it’s easy for you to upload spreadsheets from Excel, Google Drive, Dropbox, etc. You can even use a cloud service or their API to set up live data integration.

They have interactive charts and maps at your disposal as well.

Ultimately, if you need a one-stop shop for all your infographic needs, you can’t go wrong with Infogram.

6. Canva

Even if you don’t plan on making a ton of infographics, Canva has plenty of other design tools for you to take advantage of. Those of you who are a little bit more advanced will enjoy the graphic design features offered on this platform.

One of my favorite elements of the Canva platform is the versatility it offers. You can use it on the Internet as well as your iPhone or iPad.

They specialize in photo editor, color palette, and font combinations. But their infographic building tools are just as good, if not better. You don’t need to have a design background to figure it out.

Unlike some of the other Canva tools, the infographic builder is free to use. All you have to do is create a Canva account before you get to work.

Their library has more than one million photos, illustrations, and graphics for you to choose from. If you’re not happy with their selection, you can also upload your own images.

Once your image is uploaded, you can select a font from over 130 options. They make it easy for you to change the background and color scheme too.

After you’re satisfied with your custom layout, you can save these unique templates to your account. This makes it easy for you to repurpose the same layouts for your future infographics. It’s one of my favorite time-saving marketing tools.

If you’re not satisfied with all the elements in the free Canva library, they have premium elements available for purchase.

But unlike some of the more expensive infographic tools we’ve seen, the Canva premium purchases cost only $1 at most. It’s an extremely cost-effective way to enhance your infographics.

7. iCharts

If you want something a little bit different from the tools on our list so far, iCharts definitely fits the description.

This platform is cloud-based. It’s a visual analytics tool allowing you to organize complicated business information.

You can use iCharts to simplify data from extensive research studies. Since it’s a cloud-based platform, you can access it from wherever you are. Nothing needs to be installed on a device.

They have a feature letting you implement real-time data integration.

This option isn’t a typical infographic builder. But you can still export the charts and graphs to enhance your content with custom images.

8. Skitch

Similar to our last tool, Skitch doesn’t necessarily build custom infographics either. But I use Skitch every day to help enhance my visual content.

Some of you may not be interested in building all your infographics from scratch. That’s OK.

If you’ve got a Mac, you can use Skitch to help you customize infographics from other sources. Here’s how you do it.

Once you download Skitch on your Apple device, which is free by the way, you can use it to take screenshots of infographics. Then you can markup specific sections with arrows, boxes, and text to make it your own.

Regular readers of my blog posts might recognize the pink arrows and annotations from Skitch. That’s what I use to mark up the images on my blog.

If you use this tool to help you build infographics, make sure you give proper credit to your image sources.

9. Creately

Creately is a platform specializing in creating unique diagrams for your business.

Although they aren’t exactly the same, diagrams and infographics are very similar, which is why I thought it was worth adding this tool to my list.

I recommend Creately for businesses that have multiple designers producing content at the same time.

With this software, you can collaborate with up to 20 team members on the same project with real-time updates, edits, and changes to your design.

They have over 1,000 diagrams for you to choose from. Even if you don’t want to publish your diagrams, you can use the tool for in-house projects such as building a customer journey map.

10. Google Charts

When in doubt, it’s always a good idea to use tools you’re familiar with. As a business owner, you’ve likely used Google Analytics to help you with your marketing solutions.

Well, Google Charts is another great option offered with your Google account.

Once you determine which types of data sets you want to include, you can customize your design fully. You get to select which type of chart you want to use from Google’s extensive gallery.

It’s easy to add these infographics to your website, email messages, and social media channels.

Their dynamic data feature allows you to connect your data source so the charts updated with real-time information.

Google really stands apart from the crowd when it comes to customer service. There are thorough guides to help you with the tool. Every section has step-by-step, easy-to-follow instructions.

11. Gliffy

If you’re looking for another tool for creating custom diagrams, Gliffy is a great choice to consider.

The software is extremely easy to use. You won’t need any type of design skills to build your infographics.

Everything is done with an HTML5 editor, so you don’t need to download anything to your devices in order to use this tool.

If you want to get your project done as fast as possible without building your own template, it’s no problem. Gliffy has ready-made templates. All you need to do is plug in your information.

Share your infographic with an embed link, or upload it directly to your social media profiles.

You can also use Gliffy to collaborate with your team members. Grant access to people whom you trust making edits to your design.

12. Wordle

Not every infographic needs to be a complicated set of data.

Sometimes, it’s effective to have only one statistic or sentence displayed to stand out from the rest of your content. If that’s the case, Wordle is one of your best options.

This platform is made for creating word clouds. You can use customized fonts and templates to create these unique images.

You can even use Wordle to reinforce a point you made within the text of one of your blog posts.

Conclusion

Images and visual elements are more powerful than words alone.

That’s why you need to be using infographics to enhance your content. But if you don’t want to search for infographics online, the tools I’ve outlined above allow you to create your own.

Don’t get me wrong: there are dozens of other infographic building tools available on the Internet. But from my experience, these ones are the best places for you to get started.

There’s something on this list for everyone—it just depends on what you’re looking for.

Some of these tools are free, while others charge a fee. Certain tools are better for charts and datasets, while others specialize in custom images and animations.

Refer to this guide for all your infographic creation needs.

http://www.quicksprout.com/how-to-enhance-your-content-by-building-infographics-with-these-tools/ Read more here - http://review-and-bonuss.blogspot.com/2019/03/how-to-enhance-your-content-by-building.html

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jessette20 · 6 years ago

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candidates-line-graph

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics?

Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet.

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole.

What you need to know to get started:

The real race starts before the announcement

Before it’s even officially announced that you’re running for office—before supporters and opposers have the opportunity to analyze your every step through a campaign journey—you must establish your social media presence.

This means start building out your social media strategy early on. It’s not simply about “getting ahead,” it’s about establishing a presence that you can maintain throughout your campaign.

Why is this so important? Because political campaigns are essentially brand platforms—and as a candidate, you are the brand.

Within today’s social landscape, public figures are no different than big brand names. How effectively their actions resonate and how carefully they uphold the image they want to project makes them one and the same to their audience in this environment.

This is why political candidates, particularly during widely visible elections, are smart to embrace what makes their supporters love them and make waves right from the social feeds. The inner workings of political campaigns must be organized, with every Tweet, Instagram post or blog post as part of a unified, controlled message.

That shouldn’t be confused with being “phony.” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals.

On Instagram, Kamala Harris typically posts snapshots from events relevant and meaningful to her and her platform, accompanied by words that feel genuine about a subject we know she advocates for.

View this post on Instagram

Had a great time yesterday at the #BlackWomenLead event! Black women have some of the highest rates of voter turnout, yet continue to be underrepresented in elected office. We shouldn’t just be thanking Black women for electing progressive leaders, we should be electing them as those leaders this November.

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT

According to a Sprout Social study, 79% of consumers say politicians have a responsibility to be transparent when posting on social media. Americans hold politicians to a higher standard than they do themselves—only 71% say they personally have a responsibility to be transparent on social, and 66% expect the same of their friends and family.

Treating your campaign like a brand platform—by closely monitoring your messaging—means candidates can avoid Tweeting “oops,” in the future and can actively combat the various organizations that exist to dig up dirt from candidates’ pasts.

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker.

Develop a thoughtful strategy for success

So, you’ve established that campaigns are indeed like your very own brand platform. Now you’ve got to ensure that the entire campaign team adheres to the strategy you’re setting in place.

Develop and implement a fully baked plan that outlines goals, social strategy and tactics before launching. Having a firm strategy in place will help mitigate errors and empower campaign team members to make decisions knowing that they’re staying on-message no matter how fast they’re moving on social.

That’s also why it’s so important to create a team that thinks digitally, or train them to. McKinsey discusses the idea of raising an organization’s digital quotient. The firm suggests, “digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures.”

In order to think digitally and to raise digital quotient, political campaign teams must be agile and adaptable. They must understand the risks inherent in using social media and how to reach digitally plugged-in voters without compromising brand image.

Alexandria Ocasio’s Instagram take several opportunities to showcases adapting to new content forms. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

View this post on Instagram

NEW YORKERS: Read this post! ⬇️ . TOMORROW is a very important Primary Election Day! 🗳 If YOU have never voted in a Primary before, I’m talking to you. The most impactful decision a person can make for our community is to choose to vote when they ordinarily wouldn’t have voted. That’s because pollsters don’t EXPECT young people, people of color, and working class people to turn out to vote – so when we do, it changes the game. Here’s how to do it: . 1. Find out where you vote: visit nyc.pollsitelocator.com/search – it’s usually a spot pretty close to where you live. . 2. Pull out your phone calendar and FIND WHEN in the day you’re going to vote. MAKE AN ALARM/EVENT/whatever. Before work is your best shot. I know it’s annoying to wake up early, but we’ve got to save the country. Plus that post-vote glow is great and you get a sticker and everything. If I got a sticker every time I went to the gym maybe I’d go more often too 😂 . 3. VOTE TOMORROW AND BRING A FRIEND. I may have my list of endorsed candidates (see below), but honestly so long as you vote that’s the most important thing. Do your research and decide. . 4. SOCIAL! It’s totally okay to brag that you voted on IG, Twitter, Facebook, etc – even if you don’t want to say for whom! When people see that their friends, family & neighbors are voting, sometimes that’s the nudge or reminder they need to head to the polls themselves. . 5. Last but not least: HAVE FUN & STAY INVOLVED. Sometimes people say “politicians only come around when they want a vote.” For many that’s true, but there’s also a lot of officials out there doing the work but WE need to also check out our community boards, civic associations, grassroots activism, etc to hold up our end of the bargain and pay attention to what’s happening in our own backyard. . 💜💜💜 Get out there and VOTE TOMORROW, Thurs 9/13! . Our endorsed candidates (they have ALL rejected Corporate Lobbyist 💰): State Sen: @biaggi4ny (BX), @salazarforsenate (BK), @barkan4ny (BK) Attorney General: @zephyrteachout Lt. Gov: @jumaane.williams Gov: @cynthiaenixon . (There are LOTS MORE amazing candidates out there, this doesn’t mean they are the only good ones)!

A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT

Come up with a contingency plan

At the end of the day, your team of campaign workers and strategists are human. There will inevitably be errors—big and small—happening along the campaign journey. Candidates have got to make sure they have a contingency plan in place for when accidents do occur. They must develop a communications tree, assign a plan for escalation and empower the right people to make decisions.

For example, if a staffer forgets to sign out of a political official’s account before using social personally, and Tweets out an inappropriate quote or lewd photo, what happens next?

Depending on the severity of the mistake, someone else involved in the campaign must be notified to take action. Who gets the call when there’s a typo? How many people need to be on the case when a staffer posts a misconceived meme on the campaign’s Facebook page? How do you reach said people when a mistake happens?

When BlackBerry Tweeted out a (now deleted) message urging its last bastion of loyal users to keep up with the brand on Twitter from an iPhone, people noticed.

We often forget this these details are plainly visible in Tweetbot, Tweetdeck, and other clients. It’s a good lesson—the right device your sending messaging from can sometimes make a significant difference.

Perhaps most importantly, campaigns need to empower the right people to make decisions for better or for worse.

When the lights went out at Super Bowl XLVII, Oreo promptly tweeted an image of an Oreo cookie in a small glow of light above the words, “You can still dunk in the dark.” Yet what if the right person had not been empowered to approve that Tweet? And what if the chain of command was so long that the timeliness of the message was lost?

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

Your strategy needs to account for these instances and the team needs to thoroughly discuss them to make sure you’re solidly ready to handle potential errors and think on your feet.

Research shows that 61% of people said that brands can demonstrate transparency on social by admitting mistakes—advice politicians should take to heart.

How to develop your social plan

Your audience is more digitally savvy than you know, especially when it comes to political campaigns and candidates on social, so you should be exercising the sort of strategic skill, creative content and innovative engagement that they expect.

Whether you’re up for local candidacy, a state seat or national election, these social tactics apply to every campaign in the social arena.

Organize your objectives

Whether a political campaign is candidate-centric or issue-centric, any effective social strategy would need to establish both long-term and short-term goals.

Some short-term goals to focus on:

Developing a positive image about the issue or candidate

Creating a strong buzz about the issue or candidate and related activities

Mobilizing your following to take action

Some long-term goals to focus on:

Involving leaders to become active in social media

More personalized, location-centric and demographic-targeted social ads

Broadening perspective: looking beyond the election and asking, ‘what will this campaign look like 10 years out?’

Planning budget

The most bang for your buck costs no buck at all. For a moment, forget all the bells and whistles of social tactics and paid advertising and realize that all you need to amplify your message is free—a social account.

In 2016, when both Clinton and Trump announced their candidacy, Twitter became their battleground, with significant spikes in followers and engagement throughout the election.

An active political candidate looking to make an impact with their core demographic needs to be present and available across each major social platform—Twitter, Facebook, Instagram—meeting their supporters where they are.

That said, though inexpensive compared to traditional media, social incurs its own type of expenses when you hire a team of experienced professionals to deal with social media marketing.

Even if you don’t think of your social platform as a candidate as an advertising platform, it’s beneficial understand the in’s and out’s of paid social strategy—how to get started, what to spend and how each individual network operates.

Know your audience

A political candidate’s audience is made up of everyone: young voters, middle-aged voters, men, women, senior citizens, informed and educated individuals and activists.

The content you share should cater to and engage this wide spectrum of supporters, taking into consideration where each demographic is active online. For example…

Any social marketing for political campaigns should also take into account optimal timing for social media engagement—for instance, when your core audience is active online, the messages and events promoted should take advantage of those opportune moments.

That said, it can’t be denied that social is dominantly made up of a younger generation. Millennials also happen to comprise a large part of the the voting pool, In fact, Millenials and Gen Xers currently stand as the largest generation of Americans eligible to vote.

These younger generations respond to digital outreach, so it makes sense to go all in on your social strategy and meet them where they are.

Because the reality is, today’s voters have never lived in a world without the internet or the iPhone. Digital content is what young voters use to educate themselves on issues—it’s no longer TV or print media. The candidates that win today—whether it’s a local, state or national election—are candidates that invest in a new audience and new ways to reach them.

Social tactics for success, for any level candidate

Video content

For any public figure or brand on social, it’s been established in recent years that video is statistically one of the most engaging forms of content to publish. Sprout data shows that 67% of people claim video (43% specifically saying live video) is a content form that they consider to be the most transparent.

It’s true, online video is a powerful tool that effectively builds buzz organically and shouldn’t be underestimated.

According to Sprout data, 3 out of 4 consumers share brand video content on social, and social marketers are well aware of video’s importance: 65% of social marketers list a dedicated video producer or graphic designer as their #1 necessary additional resource.

Invest in and value the power you can leverage with this sometimes underestimated medium.

Social listening

You can leverage the power of social listening tools to be a fly on the wall of social conversations and public issues in order to build better campaign platforms.

There are a couple of ways you can use listening to your advantage on the campaign trail.

Competitive research

Social offers brands an unprecedented level of access to information about competitors’ strategy and campaign performance. Listening is what will help you easily mine that data, uncovering what your target audience truly cares about and helping you gather competitive intel on how they are approaching that target audience, and how those approaches are performing.

Audience feedback

With listening, you not only discover chinks in your competitors’ armor, you can find inspiration for ways to generate conversation around your own campaign. Then you’re more equipped to directly solve problems and address concerns.

This makes it simple to listen to the multitudes of voices, connect with them and forge personal rapport with them by understanding their plight, assimilating their opinions and responding honestly to their questions and comments.

Highlight supporters

Your supporters are on this journey with you. It’s important to highlight every achievement of your audience—from participation to promotional activities and more. The campaign message of a political party/politician should be that of the common public and this message should define your social media political campaign for elections.

Brands and candidates alike can highlight their followers’ posts to great effect on social. You can imagine how much this would make your supporters feel engaged if you highlight their efforts.

Mobilization & advocacy

The speed at which social media can rally supporters on issues, particularly socio-political issues, is bar-none.

The best messengers a campaign can have are voters’ friends—people are more willing to hear and trust a message from a friend rather than a politician. As Laura Olin, Obama’s 2012 social media director is quoted as saying, “The most valuable effort a campaign can have is people who are willing to evangelize on behalf of the campaign and spread its messages in a way that feels authentic.”

The nature of the platform makes it so that people across the globe can discover and rally around the causes and issues that mean something to them. To be a candidate in this environment means dishing out meaningful content to mobilize a community behind you.

Non-profit organizations tend to use social in a way that gathers groups of supporters together, all backing one cause and like-minded values.

Charity: Water does a great job of highlighting the real people at the center of their cause, stirring an emotionally connected gathering of supporters across social and showing the direct value supporters are a part of.

View this post on Instagram

More and more girls like Ina will have an opportunity to get an education in Mali because of clean water and supporters like you. Thank you. #NumberOneSchoolSupply Photo: @jeremysnell

A post shared by charity: water (@charitywater) on Sep 9, 2018 at 3:04pm PDT

Analyze the results

Once you start implementing a social strategy, you’ll want to make sure your approach is working. Take the time to analyze your campaign’s efforts to win over voters with a tool like Sprout’s analytics.

In addition to tracking stats like your follower and message counts across platforms, you may also want to dig into what types of things people have to say about your campaign or related key terms with a feature like social listening.

This is a powerful way to find out how people are reacting to your campaign on social media, and how you might adjust your focus to best connect with supporters.

Conclusion

We know that the population of voters and the various avenues for influencing that population become wider when leveraging social media for political campaigns. Transparent, strategic and credible efforts can increase support from a wide audience, who are looking for authenticity from their representatives on social.

The measurement of a good political campaign is the participation of the public. Social platforms have helped political parties increase the voter base and open communication to a point that people everywhere can ask questions, make their opinions visible and go directly to the candidates for answers. Make the most of it by prioritizing digital strategy, above all other forms of campaigning, and meet your audience where they live—social media.

Plan, produce and share an impressive digital campaign for your candidacy.

This post Social Media Guide for Political Campaigns originally appeared on Sprout Social.

from http://bit.ly/2OCcQ90

#Social Media Marketing

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