#i know its been used in the 80s in a positive manner within the community

[just-gay-thoughts]

gay can u tell me why "qu33r" is considered a slur? I genuinely don't know the history and would like to educate myself and u seem like the perfect person to ask

In some places it's been used in a derogatory way, much like gay, lesbian, faggot, and many other words used to describe ourselves.

I won't tell anyone they have to personally identify as queer, but many have reclaimed it and what the 'queer is a slur' folks often ignore is that applies to many of the words used to describe ourselves. They don't have to use it but to come onto any post/discussion that uses the word queer and talk about it being a slur is ignoring the history of all the words we've used to describe ourselves.

[rwmhunt]

Leviticus, Chapter 22

1. Lo, for That I cannot prosecute my thoughts; I needst here cultivate caution- Then put a hold unto my options, That I cannot challenge him. Any source of information, That be of an admixture truth, And of an admixture untruth, is of a danger, Did you know that? Humbly needst I move toward diamonds and gold's Otherwise-useless demarkation on worth; My face must stay its specter in clay, For it is my career; That I can say: It is mine.

2. Thus, to Aaron, gold and diamonds Bringeth ignominy and unwarranted power; Strewth, they are only much use for The rings of your finger; So let alone the past, Which you mark As a messed up place, How then, is this the valid Strategy for the future? Lo, let us divide and game.

3. Increase the paywall; Holy things are ringing in changes; You are the visitor here- I'd like to take the time To consciously consider you so, for We have reached besmircher's cutoff. It's me, mark it; and Either I am a negative nebulae Of unimaginable everything, And you are a little golden bull, Or you are a negative nebulae Of unimaginable everything, And I am a little golden bull;

4. But know that I shall not give you the word For the thought-track down which You might draw the line Of asymetry, such, That you wouldst know How to rend a perfect opposition To go between. And whosoever soweth dead seeds Among young female researchers Hath faileth the épreuve- It shalln’t do for thy running issue, Moreover, those women who are of Quite senior position and are doing it Unto the coercive nature of such a power's New destruction of ability to focus, As unto the camp's commander, With how Peleg begat Reu; Well, it might be enough to get you pregnant, But wait, where am I going with this?

5. Worm touchers, Creepy pressers, Come, come, observers, Keep from that strange creature; Don't be giving unto me None of thy screaming abdabs; I think on you, Pig dressed as a clown, Eructing unto, then drawing forth A near-entire white, plastic fork; And know you not how this came to me- Lo, it came up with a sequence of items that appeared Not unlike balls of meat, Furred, wistfully, in a grey cowl of reactionary mucus; A kind of veil, a barrier, in effect, Penetratable, at any point, But equally real as a barrier, Gainst our otherwise passive environs, Such as be the diffusion of inert thoughts, or spores, murky, and maintaining of a human resource, I liked to thrill it- The direct and immediate livid relationship Between a font of funding and a media event, O, harmless dalliance of the stationary cupboard- You are knowingly walking, As against your will, A wrong into the carpet, Within the tent of meaning.

6. Looking up to see God's face in the moon, Or whatever it was That can't be drawn, And I won't be drawn; His hands he filled with moisture and His own was sent for ablution Into the improvised basin. So denieth all such allegation Through the washing of thy soule, Clean off; so sloughed away, Away with the diminishing liquid.

7. Sundown with the unseen Woman's leverage on the situation- if you should find a way to redress balance, So she gaineth a bit more power in some manner, Then so what? it was no loss. A new deal, And the bill shall embolden survivors.

8. Positions of power shall have of a hard time In recognizing the coercive nature of that power Within an unbridled relationship; Things that die 'Of themselves', Or are yet rent by nature's horn, Are defiled; while I, a malign influence, lie with my soul distracted; Oh lord, but I've been swallowed by narrative, And tried to keep it communal, Inside and outside; As you are.

9. Pit stop- The horror is the fact; The horror it unfolds Through legions of would-bes Without a meter, like me, Who have applied, Will apply, in perpetuity; Just do it, Or die; if then, As I am still.

10. The individual is always Hedging toward A private business model. Attention-seeking shalln't be of sin, no! Tis sensible, keep with a forward optioning- That's why i tell you, Soujerners and servents, Who art sent to the concession to collect me my messages- My tutu is a Fendi, And my codpiece is a Bosch. We live unto a roaring attention economy. But you're not up to it. I've given them a tomato one, And also I gave them a spaghetti- We struggle to attune to where I'm compelled- Ourselves, as groups, who feel of themselves As blunted against their lack in deserved attention, Because it is a powerful, a dangerous feeling.

11. So eat souls As paid for with a priest's money, On escrow, attention Has always been currency Though rendered unimaginable Since the falling-away of the gold-standard, As was borne unto the tent of meaning, Where every page has a piece carved out, To house an advert's grab For égards; No space is secure, For security hath put an advert thither.

12. Jade lock, To knock the donald offline, So unto a stranger, Gone off to scavenge, The framers that frame themselves As refuges for free-expression Shall be rent at the fringes, forcing A redirection, away from my personal kingdom.

13. But should she go prodigal, Whosoever you are, Howeverso you might express thyself, You may now have a crack at a global audience, With incentives and disproportionate benefits Offered unto the most shameless, The demand of each to pay what scarce attention Might be rendered unto others, To get some fraction of this nominally limited resource, As unto yourself alone. Such are these poor weapons, An oversharing, That, essayed to the personal, Stretcheth my nancy stories To breaking.

O Marigold, I was bad At that, in the territories of fandom, As forced to return Unto the track over and again- Such was my leaky comprehension; Only apparent to me in the afterward, And now, I cannot say I am better.

14. Whence, Enroute from the concession Shouldst be eaten of the item Without, thence, So anguished in the relish, Thou giveth a fifth Of the holy thing; So that the leg shall grow A starfish, whole . Then let us bend our dark tubers towards, And look the knot, as in at an eye-

15. What's gold and glitter, But to mock a toom, And maketh of myself A symbolic same, Wrought as an aesthetic echt; Where diplomacy is weak, The aesthetic be yet The sole portal unto The conveyance of meaning; Verily, here, that I keep within The aesthetic of thought Whereby action is always y, You are i, and The antagonist be markated x; Where holy might only Fall down to one's discretion, You should've known That I wouldst be so solid.

16. Or suffer them to bear the enquiry of trespass, Felt as an information glut, Whilst eating of their holy orders, Found relishing within the anguish, And those who want it, Want it as much as they can get it, And  there is more access than can be vaunted, For, in an attention economy, one is never not on. Yes, me. O the guilt.

17. Attention is akin to the spirit; That it be vital but conventionally invisible, And thus, think not very much upon it, But unto whom, being unable to share A simple encounter with it, Wouldst soon become an artifice of torture.

18. Tell Aaron et al ensundry, To take up of stock with sarcastic markets, Sarcastic markets and I, impunity; The sacrifice of your own will I hand you freely; or no; T'was never yours to oblate, But sacrifice thy quasi-will, As will thee, Which is mine, against The short hedge, Thus maketh me of a currency exchange.

19. And an haut stud dost thou, unto me, weasels? By your whimsically free-will sacrificing? How charmingly lame. I sense Actors at play, in a very long game Of grooming the disaffected- Call me my boys in- then Send a lie to the long deceiver, To use the ruse, in turn, like poison, For to wish you that which upon may be Enabling unto the benefit of thine enemy.

20. It's no hambone, No hobbling billy- If he tells or interferes I'll fill the well in; its Prophets in stocks and neck-irons time, Else tolerate such increasingly radical agendas Of such gleefully uninhibited platforms as Where followers might laugh At biblical memes and opine such as- 'I'd rather do drama than a play, where, You can't say, really, What you want to say.' Go long, my cowhands, go long.

21. And peace is a sacrifice Of the streaming platform, while Attention has always been currency, Same. Our abilities to pay heed are limited; Not so our abilities to theoretically receive of it; No need to adequately substantiate If you can bamboozle With all the time in the world, Ka-pow-ka, ching-ching, da-da, Badoo-daboo-baday; Trust-modesty, yay, verily. Humility is hard to sustain In an attention economy. I only see me accelerating.

22. Blind, broken, maimed; Cankered, scurvied, wan with the wen, Thus, by my lights, The fault shall be displaced, Be it cleaned or weeping, Tis a no-no, get me another. Such was The schism that fractured the donald, Sent out to extend a tortured metaphor, Became too much of a liability To be held in high office- But if the stranger doesn't come, After all the things I’ve done for him,

23. Well, it's alright for a free-will offering Which you feel compelled to go along with, But it's not good enough for a vow offering As be brought unto online-influencer culture, And it might be enough to get you pregnant But it shan't be enough to stir my interest- I require an extreme case of humility, Whereby a person giveth his all to a presence so completely selfish As to serveth no other purpose. It's me.

24. But the reality is far less complicated than Moses, Hiding his damage behind a veil of linked-up back-channels, Recoiling at what his fellow hardcore moderators attempt to oblate; Too engrossed within the tents to consider anything outwith While hoping the whole doesn’t spin out of control.

25. Corruption is in them, strangers, Bethinks, flooding an affiliated image board So thoroughly that it becometh abomination. Here increaseth the shamelessness of wanton Allegation,  terror co-option of a social platform, which struck with the rise of a reality magik-vision, Alike as came unto a mid-80s index of abundance, Shewn running away whilst attempting to make focus On the ever-deterioratingly indistinct Object of the distancing, that It’s only when, at stopping to think about it, That the understand can be ascertained as to quite how rife it is.

26. Here, he left a passing message for Those who might collectively commandeer: Abide by life; that, if, then, I wouldn't be here.

27. Debates about amplification And attention-hijacking form a Siege mentality Of the corrupted Federal Apparatus- For seven days beneath the dam, As then a fire spiralled further Toward a more outlandish means Of unconstitutional civic theatre,

28. Whereby a calfling must be made to last The night and know it's mother As having died before slaughter; So the community Moved in after it went dark, Enjoining, then modulating, then killing off, And now Your complexes are all cooked in, Deeply infringing upon the weirds of others.

29. So must you make sacrifice To your very free will, As to common patriotic causes, Or else be sieged Within the corrupt Federal Apparatus.

30. The fundamental thing is: You cant escape my attention economy; Eat everything now, For nothing shall be saved, And this same day shall be Until tomorrow; when again, it's me.

31. Lo, and you must; it's me, remember? But by now all this blood and all this law Was affecting them, as had long been within their dream, Where they have their own rules, quirks and cultures, Which they ignore at your peril; Where environments play out upon a knife-edge, And attention might simply be a lens Through which to read the events of the moment While running away.

32. Herein, power shall not be trusted To recognize affiliated abuses of power; Yet, check, however, before Redirecting such missives from my personal kingdom, For lo, there shall be nonesuch insubordination, As might mitigate against, for I shall be hallowed; Me me me me, So you;

33. Thus, I lay my notional claim Unto my servant-leadership- as bang, That brought you out of the land, Didn't it? Akhenaten to me. So Leviticus stood at The simply-inflated Size of Capitalism, To whom, hereto, On a bench they'd built Between themselves, Be here, thisway, is addressing- 'Imagine; You have been wrong For a long long time now.'

[florence839]

Many small business owners will here hear the term'search engine optimisation' (or SEO) from friends in the business community or even competitions and may consider it as a path to increasing sales, but what's SEO? Alternatively, a business owner may have attempted'SEO solutions' previously and found it didn't work as well as expected or was working, but not as effective - this article explains what SEO is, and why'brand new' SEO is working better than ever. I've been working in search engine optimisation and ranking website marketplace, before it was even called SEO. Here are the modifications in SEO because the start of the new century and exactly what you ought to be searching for in the search engine optimization services your SEO Agency offers or supplies. We take a look back in SEO through the years and clarify what SEO is now and how best to utilise it for our website. SEO in 2000 Back at the beginning of the Millennium that the'large' search engines that many folks were using were Lycos and Excite. Websites were just one or 2 pages with basic information to permit them to load quickly (within 20 minutes ). Search engine optimization practices back then were to'hide' as many keywords on a page as you can, so the site was found for those searches without making the page look to spammy to people. Back in 2002 Google launched something called'AdWords' and it had been predicted to be the passing of SEO, as individuals could pay for prominence, on the now the number 1 website for beginning internet searches. Back in 2003, Yahoo purchased Inktomi, AltaVista and FAST, that was basically the end of all of the'smaller' search engines. Google began to stamp down on'spam' practices and websites. At precisely the exact same time Google realised that'AdWords' weren't going to kill SEO and that in fact the'natural listings' encouraged visitors back to their own search engine platform. Google started to recognise'specialist SEO' pros and encouraged good SEO instead of spamming SEO. 2004 saw the very first website'banned' from the internet as Google took actions against websites which were spamming them. In addition they took legal actions from the"SEO Company" responsible. To rank a website in 2006 you simply desired links back to your site and so purchasing links / link building has been the rage and many sites had a web page where they would list businesses and links to their own website (I'm still amazed how many sites continue this practice). Between 2004 and 2008 Google, was the only real"player" in the search engine world, started taking action against inferior linking practices and businesses and began tightening up on junk and purchasing links. The'Noughties" ended with all"gloomy" SEO practices being practically stamped out, as Google concentrated on rank sites based on their articles and it's significance to the research being carried out. SEO in 2010 Between 2010 and 2015 we started to find the search engines take notice of'Social Media' websites and soon the outcomes were full of Twitter'tweets' from the results. (I can still see the surface of one of my clients when searching Google for his business, and the first page of their search results were compiled of tweets of a Twitter conversation that two members of staff were having about how terrible the firm was!) Videos and images were also brought in to the research results with the Google'Caffeine' upgrade. Google introduced"search results" using all the sites shown in the search results based on your previous searches and sites you had seen previously. This caused a'bit of a stir' from the search engine optimization world as customers claimed their websites had been"high in Google" for any search they did related to their industry, simply because they had visited their own site many times previously, therefore Google naturally fed them back the website for all relevant searches. This may still be a bit of an issue until you show them the brand new'Google Incognito hunt'. The focus on rank websites was found for BIG key words. A'Plumber' in Bristol would want to rank for this search, so that has been the focus. Google'Panda' and'Penguin' updates killed off'link exchanges' with enormous penalties for websites who'd insignificant links pointing towards them. At precisely the same time Google introduced"no follow links" to allow websites to provide pertinent links to other sites and data without penalising both party. It was the beginning of"protected linking". Quality and appropriate content was now the key to rank in search engines. SEO 2020 and Onwards In ensuring that consumers got the ideal experience Google started rank mobile responsive or friendly sites (where the website automatically changes its size and format to fit the display ) higher in the rankings. The UK people were using their cellular phones for local searches, and local companies could gain an advantage over the big corporates or even'national' companies on the internet. The debut of'semantic search', where Google brings websites at the outcomes not based on the key words, but the articles onto a webpage, again altered the manner SEO agencies looked in working on websites. Position for its'Big' key words, for example'Plumber Bristol' became important, as net users became more informed with their searches. 'long-tail keywords', and as numerous as possible, started to grow website traffic and what's more, conversions. What is The SEO Process Now? It is probably correct to state that the procedures or practices associated with search engine optimisation have now out grown the word'SEO' In years gone by working the content and construction of a website was enough. Now, there is a whole lot more to do to not only rank a website in search engines, but to find customer involvement. An improved description of the service would be'digital marketing'. Old practices, as mentioned previously, supposed'big' key words were crucial to rank. A focus on a single keyword per page or perhaps for a whole website would rank the company and back then it was about'rankings'. Old way of doing SEO Today there are a number of elements to think about in regards to SEO. 'Semantic search' is the main driver and conversion the main goal, not rankings. A good instance of this is to choose the'Plumber Bristol' instance. A few years ago you'd have focused on rank the business for"Plumber Bristol","Plumber in Bristol" and perhaps"Emergency Plumber Bristol" - although this still holds true for companies offering a solution for'distress purchases' (where time plus an alternative outweigh the need for information and advice) better practice during a web site is to include content that offers advice and guidance and contains'long tail key words' (3 or 4 word searches) such as"Emergency plumber with free callout at Bristol" or"Reviews for an Emergency Plumber close me". Google needs the user to have the best experience and find the relevant information immediately, and semantic search achieves this. This is also sensible to get a company owner. Can you rather your website had been found by a searcher searching for"Plumber Bristol" where they might be after advice, looking to get a job, looking for a plumbing service which you might not provide, or for a particular and targeted search such as"best emergency Plumber near BS7″? Concerning keywords this is the greatest change Google have made and it is here to remain. SEO or digital marketing is no more about where you rank, but the number of different search phrases you can be found for their conversion in to paying customers. Website Content A couple of years back (and only 2 or 3 years back ) Google indicated to specialist SEO Agencies which 300 words on a webpage was adequate content. Every day I am asked to examine a web site by a prospective customer - and most of them have between 150 to 250 words onto a webpage. There are two ways to look at this. Either Google needs to change it's expectations as most sites don't satisfy their grade or a different way to look at that is as a simple way to jump the contest by simply adding content to your site. Can you think Google will reduce it's expectations or expect sites to improve to their own standard? Google published the'mobile friendly' update knowing that somewhere around 80 percent of websites would need to be upgraded - and they did it anyhow as it gained over 50 percent of there users. Quality articles impacts 100% of their customers. I recommend to our customer roughly 800 words each page. This is sufficient articles to be'semantic search' friendly, provide relevant content and not be too word heavy. Great practice would be to have: Page Title - state what the page is all about ('Big' Keyword if you must)Headline - asking a questionFirst paragraph describes briefly explains the articles / solutionPicture / or videoLonger description of the solutionTake our Emergency Plumber in Bristol, as an example: Page Title: Emergency Plumber Bristol Headline: Are you looking for the best emergency plumber near you in Bristol? First Paragraph: Smith Plumbing provide a 24 hour emergency plumbing service in Bristol. We don't charge a call out fee and may be with you in 20 minutes. That's why our customer reviews and feedback say we're the best emergency plumbing service in your region. Call now on... Image of the van or the Plumber looking skilled Longer description: What they could fix, common problems they solve, a few of the quotations from their clients etc.. This has a number of advantages. Firstly, those men and women who just need a Plumber will read the first paragraph, see the image of this van (build authority and professionalism) and telephone the Plumber. Other people would want to have more information that they may find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the consumer and Google will love you for this. How content is organised and composed on a webpage is your"new" SEO. In the event that you have been a Plumber would you rather be seen for one enormous keyword or several relevant customer converting keywords? Old practices were to make site content to the search engines. Now you need to create content to give value for customers. This is a simpler process than you may think. What were the last 5 client enquiries to your small business? What was the problem they had been trying to resolve? Write about the problem and your solution. Link Building This year we've a very large company contact us about their SEO and they were horrified when we suggested they had to eliminate their 1.4 MILLION hyperlinks back to their own site as they had spent a fortune over the years purchasing the hyperlinks. Inbound links, and the more you have the more damaging it's, highlights to Google the irrelevance of your website - regardless of how important it might be. Nowadays, a couple of, relevant links is much superior than a Million hyperlinks back to your website. Nowadays, links have to be built through participating relationships. Taking our Plumber once more, a link back from the'Gas Safe enroll', a local pipes centre or toilet showroom, and a few local websites that enjoy his advice would be enough. Social Media Though we still get a some companies like this today, a few years back when we suggested businesses ought to be on Facebook I was normally told"Facebook - which is for teens is not it? That isn't our market". If done well, Facebook can induce more traffic and paying customers to your door compared to your site. Facebook's biggest user group is 25 to 34 year olds, second biggest is the 35 to 44 years old age category. Facebook Users UK era - courtesy of statista Facebook enables a company to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your site which potential customer may see should they visit your website, a review on Facebook is seen instantly by all the users friends and when their buddy'likes' the comment - all of their pals, buddies. Increasingly more of our customers are getting leads from Facebook. People are asking their friends for tips on businesses to use and getting heaps of ideas back - if you're on Facebook you are more likely to get a direct link to your contact info. What's next for'Social Media'? Live streaming! Twitter has purchased a company called'Periscope' which permits you to live stream video in the mobile phone. "What exactly?" I hear our 'emergency plumber' asking. If I had been a Plumber I would be live streaming my work since I fix a problem, together with the video going out live to all my followers and their buddies - my own television channel that is free-to-air across the entire world. Video Marketing There aren't any'old' SEO methods for video since it just didn't exist and when YouTube started out it had been for showing funny videos of cats and the like. Now that has changed. YouTube is the 2nd largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users globally and every minute, 300 hours of videos are uploaded. It might take you about two years to watch all the videos which will be uploaded within the next hour. It might take you the rest of your life to see all the movies uploaded today. Google's own statistics state that by 2018 73% of searches put to an internet search engine is going to bring about the individual watching a movie. Consider it a different way, in a couple of years after 10 people hunt the internet to your product or service - 7 of these will watch a movie, two will go to a website. That is why I create videos to our clients as part of our'digital marketing service'.

[breathontheglass]

On Teaching: Understanding the Spiritual Place of English

What is the Place of English?

           English, as a curriculum subject, has proven itself to be the most mutable of them all. Scholars and researchers have long endeavoured to define the essence of what is taught in English: to sequester its core ethos and manifest a policy that can regulate its delivery. This has landed with its back against impossibility. The subject is abstract by definition; it relies on relativity to establish its discourse. As such, trying to quantify the unquantifiable - insofar as the National Curriculum is concerned - has resulted in the slow asphyxiation of a subject which is most fruitful when left to transpire organically. This is not to say that there should be no structure to the teaching of the subject– quite the opposite. What I am suggesting here is that English must be taught in a context that values it as a spiritual activity; it must be an extension of a channel of thought that takes its roots in a humanistic view of education. When we consider Socrates’ classic view of education as ‘the kindling of a flame, not the filling of a vessel,’ we can begin to understand English as the subject which is most closely aligned with the original purpose of education – to inspire children to grow into their own source of light that will illuminate their future path. This pursuit is - at its core - a spiritual endeavour, and the place of English must be seen as such.

           Most trainees (which, it must be recognised, become teachers; trainees do not remain in some reactionary, limbo-like headspace for their entire careers, and it is not valuable to continually avow their experiences in this manner) regard The Bullock Report of 1975 as a viable starting point for the debate of the position of English, but the constellations of thought surrounding this were being brought into alignment decades before. The 1920s – often referred to as The Gilded Age of literature – strikes me, personally, as the golden age of thought and policy in terms of orientating the subject of English. The Newbolt Report of 1921 is the first piece of research that still exists in the collective memory of academics and teachers alike for birthing a strain of thought that worked to situate education and English in the context of an individual’s internal life. The report concentrated on the moralisation of pupils, claiming that education had become “too remote from life” (Newbolt, 1921, part 3). It says of English, “It is not the storing of compartments in the mind, but the development and training of faculties already existing. It proceeds, not by the presentation of lifeless facts, but by teaching the student to follow the different lines on which life may be explored and proficiency in living may be obtained. It is, in a word, guidance in the acquiring of experience” (Ibid, part 4). In this view, English is not the simple regurgitating of ‘popular’ opinion of ‘popular’ literature; it is not the calculated analysis of the linguistic frameworks that allow us to communicate with one another, and it is not the process of teaching content to assessment. It should be a heuristic process, awakening the child to the world inside them and working to position this inner space as entirely unique; it is causing the bird to realise that its ability to fly is innate, and does not need to be taught – only practised and explored.

           Dixon’s 1969 report, ‘Growth Through English,’ echoed the Newboltian sentiment of the place of English being in alignment with the fundamentally spiritual purpose of education. It also acknowledged that there can be various ‘models’ applied to teaching, which serve, in my mind, two purposes; first, to dissect the multitudinous nature of teaching in order to make it palatable for those whose spectrum of thought is narrower than the concept itself; and second, to excuse those subjects which have begun to ‘fill vessels’ rather than ‘kindle flames,’ so as to render them workable by way of compartmentalisation. Here, we witness the beginning of censorship in English. It is this very notion that has led to teachers of English carrying the largest workloads, and it is this vein of applied stigmatism that creates an ‘us’ and ‘them’ dynamic across contemporary institutions. This was expanded upon, then, by the aforementioned Bullock Report. 1988 saw the publication of the Kingman’s ‘Knowledge About Language.’ This marked a landmark moment in the history of English as a curriculum subject; his suggested progressive subversion of the ‘old’ ways of thinking about and teaching English led to censorship by way of government intervention. Here, the government effectively claimed ownership over English. Further regulatory measures ensued – The Cox Report of 1989, closely followed by The National Curriculum of 1990, placed English in an Orwellian place of censorship and instruction. The power ascribed to the teachers of the ‘80s was gone; the profession had been watermarked by the uniform brush of the law.

           We, as teachers of English, need to reclaim ownership of the subject which has always spoken to us on that unquantifiable, primitive level. The place of English should be within the unique space that exists between the academic and the spiritual - evolutionary and sentient, transitory in perception, but perpetuated through honour. At its core, English is – I believe - the most noble of curriculum subjects. It ventures, unashamedly, into the ambitious territory of the expansion of human experience. It dares to progress the internal story of its pupils through the study of the consciousness of others. It is the education of the spirit.

English as a Spiritual Practice

           Spirituality is a majestic and ineffable term that evades permanent definition only because of its unrivalled subjectivity. However, a definition can be approached through an acknowledgement of the factors which contribute to its process. Groen, Caholic, and Graham (Groen, Caholic, and Graham, 2012) assert that, “Spirituality includes one’s search for meaning and life purpose, connection with self, others, the universe, and a higher power that is self-defined” (ibid, p.2). In the context of this essay, it is necessary to reinforce the idea that spirituality remains entirely separated from faith. Eagleton (Eagleton, 1983) articulates how the failure of religion in Victorian Britain meant that English was able to impeach this “pacifying” space and “save our souls” (ibid, p. 20). Neither I nor Eagleton are concerned not with a religious spirituality, but with the intrinsic human spirituality that Tisdell (Tisdell, 2007) describes as simply, “one of the ways people construct knowledge and meaning. It works in consort with the affective, the rational or cognitive, and the unconscious and symbolic domains” (ibid, p.20). In this view, spirituality refers to the semiotics of the subconscious mind. In my view, it is also about transcending the self in order to exist within a constant state of mindfulness of universal context, and to understand the interconnectedness of all things. To develop spiritually is to find that metacognition and existential reflexiveness come naturally. It is the place of English to aid in the development of this process.

           According to Love and Talbot (Love and Talbot, 1999), “spiritual development involves an internal process of seeking personal authenticity, genuineness, and wholeness as an aspect of identity development. It is the process of continually transcending one’s current locus of centricity” (ibid, p.365). Ultimately, spiritual development - within the context of the English classroom - is about attempting to bring the lifeworld of the learner into harmony with the internality of an abstract or literary ‘other.’ This epoch exists both in and outside of human knowing; we can access our feeling of an affinity with a higher purpose without intention, but to harness this pursuit in an actionable and pedagogical way is the role of English.

           The Newbolt Report describes English as the “record and rekindling of spiritual experiences,” explaining that it “does not come to all by nature, but is a fine art, and must be taught as a fine art” (Newbolt, part 14). In this view of English as an art, the writer and teacher are placed as artists. I believe it is the job of the artist to try to perpetuate those thoughts and feelings which he/she feels will most contribute to a better world; art is evidenced creationism for the betterment of the collective human spirit. Indeed, those colleagues I have surveyed within my SE school demonstrate a frustrated liberality in attempting to express their view of the place of English, echoing the sentiment of the artist being asked to quantify the purpose of their work. This is demonstrative of the way in which the abstract qualities of English have been stigmatised. On the topic of English, The National Curriculum itself states that, “through reading in particular, pupils have a chance to develop culturally, emotionally, intellectually, socially and spiritually” (NC, 1990). The decision for spirituality to be the note that this list ends on resonates powerfully with me. When ‘spirit’ can be used synonymously with ‘soul,’ it becomes clear that through all their stifling and bastardising policy, the Conservatives know that English lessons must be respected for the work that they do for the navigation of the soul.

Pedagogy of the Second-Guessed

           Too much government interference has willed a separation of the academic mind from the ubiquitous spirit. The objectification of the teacher within bourgeois educational structures seems to denigrate notions of wholeness and uphold this idea: one that promotes and supports compartmentalisation (hooks, 1994, p.5). Gove’s proposed new GCSE syllabus for English literature, with its emphasis on Britannica and marginalisation of the literature of other cultures (particularly, by omission, North America), demonstrates the further devaluing of empirical learning. It works, instead, to reinforce a nationalist ideology that will serve only to racialise the British education, and therefore disenfranchise the British schoolchild. This political approach is disturbingly far from the original purpose of education, and implicates Gove as a delusional philistine.

           The moralisation and eventual spiritual development of the schoolchild has been abandoned in favour of what Paulo Freire, in his revolutionary text Pedagogy of the Oppressed, labelled ‘banking education.’ He takes issue with those teachers who speak of reality as if it were motionless, static, compartmentalised, and predictable (Freire, 2000, p.71). According to Freire, this turns students into “containers” that need to be “filled,” and education thus becomes an act of “depositing” (ibid, p.72). The problem here - if not glaringly obvious - is that this model does nothing to engage the child on a spiritual level. The content of any given English lesson is ultimately forgettable; spiritual development through the analysis of the content is indelible. As such, Freire proposes an approach to education which he calls ‘critical pedagogy.’ This has been defined by Shor (Shor, 1992) as, "Habits of thought, reading, writing, and speaking which go beneath surface meaning, first impressions, dominant myths, official pronouncements, traditional clichés, received wisdom, and mere opinions, to understand the deep meaning, root causes, social context, ideology, and personal consequences" (ibid, p.129). For me, there can be no other approach. Any other way of viewing, delivering, and perpetuating education - and by extension, English - will codify education as a tool of oppression.

           I find my sentiments echoed in the words of feminist writer bell hooks (sic), who speaks of feeling a “deep inner anguish” (hooks, p.6) during her younger student years due to a deeply rooted dissatisfaction with her education. I, like hooks, was a bright child with an instinctual distrust of the ‘system.’ I had a natural gift for self-expression which was not guided by the curriculum. In fact, I remember feeling an inexplicable suspicion towards curriculum texts - I found this form of cultural dictation uncomfortable, and it led to a loathing of Shakespeare’s works and the space they occupied as a beacon for all that was British and curriculum and oppressive. However, my advanced command of the English language never wavered, so I remained a ‘worthy’ pupil in the eyes of those teachers who were clearly engaged with the ‘banking education’ model, despite my selective disagreeability. But my disdain for Shakespeare has stayed with me to this day. When this disdain was being instilled, I was dismissed by some teachers who thought that my feelings were born out of some kind of misdirected anarchy; this was not the case, and it wounded and confused me to be treated in such a way. It seemed as though I was being punished for thinking differently to my peers, when independent thought was supposed to be one of the cornerstones of English lessons. This felt like a flagrant contradiction. As a result, many teachers lost my respect. This process is still happening in classrooms today.

           hooks articulates the trouble I had with the majority of my teachers, explaining, “It was difficult to maintain fidelity to the idea of the intellectual as someone who sought to be whole – well-grounded in a context where there was little emphasis on spiritual well-being, on care of the soul” (ibid, p.6). Teachers of English are not adequate if they are not willing to engage with the spiritual side of their craft. Teaching strictly to assessment is the way to lose the brightest minds in the classroom. We cannot mobilise children by suppressing their organic tendencies. We should congratulate those students who question dogma; we should reward those who refuse to accept the status quo. For it is these students who have already accepted the paradigms presented to them, processed them, and reinterpreted them in a thoughtful and quietly revolutionary way. We must look at our collective history and remember that the hero and the rogue are so often found within the same individual.

Higher Order Thinking

           In its most recent Ofsted report, my SE school was noted as one of the most improved in its county. I believe this is due to their relentless emphasis on ‘HOT’ - Higher Order Thinking. Pupils are pushed to continually challenge and advance their own thoughts, with the crux of every effective lesson being the ability of the students to engage each other. For example, the year 9 group that I shared with a peer, (covering Willy Russel’s Blood Brothers), were asked the question, “What would you do if somebody really close to you betrayed you?” One pupil put his hand up and simply said, “Give them another chance.” This response endeared and engaged the whole class - a level of engagement that they had not yet reached. Another pupil then contributed in saying, “No, I think you should get revenge slowly.” A debate ensued about the different approaches to dealing with betrayal, and pupils were required to think about themselves and their own temperament in order to contribute. Corrigan (Corrigan, 2005) explains that, “We begin to integrate our spirituality into our teaching, reading, and writing when we allow our past experiences to inform our reading and allow our reading to inform our past experiences. We go even further when we bring our selves to the texts for new experiences” (ibid, p.3). In applying themselves to the text, pupils were able to advance with the plot on a deeper level of empathic and genuine understanding. This constituted a moment of authentic spiritual development, and the tempo of their lessons shifted from then on.

           The school is decorated with HOT-orientated propaganda, with posters stating “I don’t understand YET,” and “How HOT is your thinking?” When I asked colleagues from different departments, “What is the place of English?”, the default response was simply that it is the most cross-curricular of all the subjects; it is essential to success. Upon surveying colleagues from within the English faculty, the majority responded that it should be placed at the centre of all other subjects. When we combine these two viewpoints, English occupies the space both at the centre of the curriculum and out into all of its branches; it is omnipresent. When I surveyed ten pupils from across all years of KS3 and KS4 for their input, their responses were encouragingly thoughtful. Their general sentiment reiterated the importance of the self within English, stating notions such as, “The place of English is in the mind of the pupil.” They also referenced some of their favourite lessons as those which made the most ready use of embodied learning. The majority vote for the ‘favourite English teacher’ was the member of the faculty who had put the most thought into the decoration of their classroom. Pupils expressed a frustration with the typical English classroom working as a tiny, insular world where the facts are more important than the atmosphere. Lawrence and Dirx (Lawrence and Dirx, 2010) label this epoch ‘transformative learning,’ explaining that, “A spiritually-grounded transformative education reflects a holistic, integral perspective to learning. It seeks authentic interaction and presence, promotes an active, imaginative engagement of the self with the “other,” and embraces both the messy, concrete and immediate nature of everyday life, as well as spirited experiences of the transcendent” (ibid, pp.3-4). The students felt that they accomplished their best learning when the teacher humanised themselves by projecting their inner world onto their classroom, for the gaze of the learner must find something which its spirit can connect with if it is to remain focused.

In Conclusion: A Philosophy of De-Stigmatisation

           I believe that it is every citizen’s duty to decode their innermost tendencies in order to consider how they can best contribute to a more harmonious and efficient global community. Because of the spiritual nature of English, it is the role of the English teacher to be a luminous example of this. hooks tells us that teachers who embrace the process of self-actualisation whole-heartedly will be more capable of creating pedagogical practices that engage the whole student, providing them with ways of knowing and learning that can enhance their capacity to learn and live fully and deeply (hooks, p.22). The obstacles to our collective spiritual development lie in the fact that any activity which involves the witness, transformation, or revelation of the spirit will always require a level of vulnerability. Perhaps, in this new and hardened world where accountability is sacrificed for pseudo-professionalism, the true place of English is being overlooked because to be vulnerable is to suffer.

           We could begin to de-stigmatise the spirituality of English by encouraging the introduction of personality testing within schools. Models like the Myers-Briggs type indicator - which separates people into one of sixteen personality archetypes - are an invaluable way of beginning to think about the self. Self-aware children are thoughtful children, and thoughtful children maintain harmony. Categorising children in new and spiritual ways will alter the level on which they accept learning. Lessons on people as explicit ‘texts’ could bring about an eventual marriage of English and ‘PSHE’ lessons, changing the conversation entirely. At a secondary level, no other subject can teach you to think critically about the subtleties of perception, of non-verbal communication, of self-awareness. How do we cope with the passage of time? Is belief in something always mutually exclusive with disbelief in something else? How do we quantify our journey? How can we acknowledge and understand the journey of others? Is it more valuable to evaluate an idea, or to accept it? Knowledge, significance, insignificance, mindfulness, harmony, intuition, love, death, legacy, personal philosophy, decisions, faith, equilibrium, experience; these are the true lessons taught in English.

[purplesurveys]

429

England Do you like to drink tea? I only drink iced tea and only the artificial kind, so I don’t think that even counts as tea. My tongue never did adapt well to traditional ones. Do you like to put sugar in your tea? I like my iced tea super sweet if that counts. Have you ever explored an ancient castle? No but it would be interesting to enter one! If you're a Christian, are you Catholic or Protestant? I was baptized and still legally Catholic. Philippines is predominantly Catholic, with 80% of the population; I don’t how the % of Protestants, but it’s definitely a much smaller bit of the pie since the rest of the religions are divided into different Christian denominations, then Islam. Do you live in a big house? It’s definitely bigger than my childhood home, so that’s more than enough.

Are there a lot of seagulls where you live? I don’t think seagulls fly over to this side of the world? Correct me if I’m wrong though. Do you have a garden? Only a very small one. Name something you own with the British flag on it. Probs an old UK-themed notebook lying around, but I’m not sure if I still even have those or if they already got thrown out. What's your favorite part of London? I dunno. London always seemed like such a hectic city for me and I’ve never really had an idea about its identity. If you've been to England, what was your favorite city you've visited? If applicable, what is/was your favorite store in London? I’m not sure I know any London-based stores. Have you ever been lost in London? Nope. Would you say your personality is British? Do you think you'd fit in there? I’d say my personality is the furthest thing from that since I’ve never been submerged in their local culture. I don’t know if I would fit in; a lot of them seem pretty short-tempered lmao. Do you have English ancestors, or are you from England? I’m positively -60% English. Ireland What is one of your favorite celtic songs? I don’t know anything about Irish history/culture other than Becky Lynch, Sheamus, and Niall Horan. I’m laying that out this early. Do you have red hair? Absolutely not. Are you Irish? No Irish blood in my system at all.

Name 5 redheads that you know. Becky Lynch x2.5, Sheamus x2.5 lmao. Who in your family is/was a redhead? Nobody. If you've been to Ireland, what was your favorite city you visited? I haven’t been to Ireland but I would rather take a trip there than to London definitely. Did you have any bad experiences in Ireland? Do you celebrate St. Patrick's Day? No but Western social media shoves it in my face every year. I have no idea what it’s about other than they turn the Chicago River green. Do you like Irish food? I don’t know much about their food actually :o I don’t think there are places that serve it. What's one thing you like about ancient cathedrals? The fact that millions of lives with different experiences, all in different contexts have come and gone within them. Do you like rolling hills of green? ...I don’t know what you’re talking about. Are you just talking about hills? Because yes, hills are fine with me lmao. Do you like bagpipes? No. All this question gave me was the image of Ross Geller playing them on a Friends episode because he wanted to surprise Chandler and Monica on their wedding. If you're Irish, what part of Ireland is your family from? Do you like English accents or Irish accents better? I like both but I find English ones a wee bit more satisfying to listen to. China What is your Chinese zodiac sign? Tiger. ^Do you like it? Do you feel it fits your personality? I don’t give a shit about it. Do you like your American zodiac sign or Chinese zodiac sign better? I don’t give a shit about either, either. Do you like Chinese food? LOOOOOOOVE good ol’ family-style Chinese food. None of that fake Chinese takeout. List three of your favorite Chinese foods. Minced pork with eggplant, century eggs, spring rolls. Are you familiar with the topic of footbinding? I do. We were taught about it from very early on. What are your favorite books about the Chinese? I don’t really read books about the Chinese. I’ve read readings on Chinese history in high school and college–which I all enjoyed–but I’m not passionate about them enough to pick a favorite. Do you know anyone Chinese? I know a lot of them. Philippines has a very large Chinese Filipino/Filipino Chinese community thanks to their mass migrations way way back–they’ve since heavily integrated their native culture to the country, so we have a lot of Chinese restaurants and Filipinos typically love Chinese food, and we also (by law) celebrate Chinese New Year. There are also a lot of private schools established for kids of Chinese descent. Who is your favorite Chinese youtuber? I don’t have any. Have you ever cooked Chinese food at home? Not me because I don’t cook. My grandma and my dad have. Are you familiar with the Great Chinese Famine? Only a bit. Do you wish your school would teach you about other countries' history? It already does! UP’s very fortunate to have a very well-endowed history department: there are courses for West, East, Southeast, and South Asian, Latin American, United States, European, Spanish, and African history. We ain’t the top school in the country for nothing. Would you ever want to go to China? I already have. The old people there are SO rude and their sense of hygiene and manners is so different from what we have :( I’d still want to go back just for shits and giggles but their people are generally meh. Do you have any Chinese in your family? We do but they aren’t related to us anymore. The relatives who are Chinese are those who married into our family, but my family per se isn’t Chinese. Japan Do you like sushi? I’m fucking craaaaaaaazy about sushi. And sashimi.  ^If so, what are your favorite kinds? Any kind as long as the main part is tuna, unagi (eel), or uni (sea urchin).  What is your favorite manga series? I don’t read manga. Do you love Japanese street fashion? I appreciate it, but it’s too...hip for me hahaha. I’d stick to my preppy wardrobe. What color hair would you have as an anime character? Light pink maybe. Are you aware of the struggles of Japanese Americans during World War 2? Admittedly, not so sure about the situation of Japanese-Americans; but in general, the Japanese were unnecessarily big fucking bullies throughout WWII. They don’t even have the balls to say sorry completely until today. As a Filipino (PH was one of the countries it essentially raped head to toe), this continues to make me angry today. What is your favorite Japanese name? I don’t have. Do you like bonsai trees? They’re cool but I’m not like gaga over them. What's one thing you think Americans should adopt from the Japanese? Intelligence? Have you ever listened to Jpop? No. Do you like Hello Kitty? No. But my sister loves everything Sanrio. What is something you want to know about the Japanese? Why they can’t seem to apologize for their war crimes and criminals and and sex slavery and using of comfort women and cases of rape, torture, and abuse in my country. Do you know anyone who's Japanese? Yeah, I had a classmate from last sem whose last name was Mizushima and looked Japanese. Would you ever want to go to Japan? I already have. The people were very nice. Australia Do you have blonde hair? No trace of blonde anywhere on me.

Do you live near a beach? I live in an archipelago, so technically yes. The nearest beaches are still 3 hours away though. Do you surf? Nah. We’ve been to so many beach resorts that offer basic surfing lessons, but ultimately it’s only my dad, mom, and sister who try it out. I have bad balance so I was always too scared to try. Who is your favorite Australian youtuber? I like Jamie Zhu, but only the videos of him pranking his dad. I haven’t seen any of his other material. Do you watch The Norris Nuts? Never even heard of it. Who is your favorite Australian fictional character? I don’t know a lot of Australian characters other than Hi-5!!! Lmao. What is your favorite song by Hillsong? Fuck no. Have you ever tried to surf? See a few questions above. Do you skateboard? Nope. I can’t balance well other than on the ice skating rink. Have you ever been on an island? I live on an island. Do you live on an island? Yes. A country with 7,641 islands. Do you like Australian accents or British accents better? British ones. Have you ever heard the term, "Crikey, mate!" No...I’ve only ever heard of it stereotyped in the media, too. Is there any Australian here who can confirm if people say this everyday lol Have you ever met anyone from Australia? I probably have but my memory is rusty at the moment. Africa Do you know anyone from Africa? Yeah, I have a mutual friend who’s Nigerian.

Are you familiar with the War on Sudan? A little. I got most of my knowledge of it from my international relations class. Do you own an Invisible Children shirt? I don’t. Have you been to Africa? No, but I want to pay a visit so bad. What's your favorite wild animal? Elephants. Do you prefer dancing or drumming? Neither, but if I absolutely had to pick: drumming. Do you have good rhythm? Not at all. Would you ever want to go to Africa? Yes. What is a great African song? I don’t know any. Have you ever tried African dancing? Nope. Do you own any African jewelry? I don’t. Ever danced to "Waka Waka"? I never did like that song. No. What's the furthest you've ever walked in one day? Probably that time we were in Bali and felt like we walked for 7 days. It was soooooooo humid that day so I was really cranky after. Do you live in a mud hut? No. Mexico List 3 of your favorite Mexican foods. I’m not big on Mexican food that much so I’m sorry if my picks are a little basic haha. I like chimichangas, burritos, and nachos. List 3 Mexican names you like. Ines, Luis, Antonio. List 3 people you know who are Mexican. I only know wrestlers...Eddie Guerrero, Chavo Guerrero, Gory Guerrero? Aka members of the best Mexican wrestling family there ever is, was, and ever will be. Have you ever been to Mexico? I haven’t. Would you ever want to go to Mexico? I would love to go to every possible spot in the world at least once, so it’s a yes for me.   Do you think you could handle being around people all the time? ...How is this related to Mexico lmao? Anyway no I don’t think I can. I’m a huge introvert so I’m bound to get tired some time. Do you like spicy food? I love it but only when the spicy factor is integral to the food, like in curries or in spicy dips. I can always tell if spiciness is artificial. How do you do with crowds? I’m alright with crowds as long as people are not screaming all at the same time and if it’s not super compressed. Is it hot where you live? Very hot at the moment. There are places in the country with actual heat indices of 65ºC. HOW IS THAT REAL LIFE????? Do you like bright colors? I hate them so much. Can you speak Spanish? No but I can understand the contexts of some sentences and have what I’d say is an extensive Spanish vocabulary. Makes sense if you consider the fact that the Philippine was under Spain for 333 years. The effects, especially language- and religion-wise, are still very very strong today. Have you ever been to a fiesta? Yup. I was once part of a parade. Ever smacked a pinata? Nah we never used those for my birthdays. What's your favorite thing to order at Taco Bell? I don’t get Taco Ball because the branches that do exist are sooooo faaaaar away from where I live and from where I study. The Middle East Are you Muslim? Nope. Do you know any Muslims? I don’t know anyone personally but it’s not unusual to see Muslims around here.   Do you know anyone who wears hijab? Again, not personally. What are some of your favorite books about Muslims? Ever been to a desert? I wish the Philippines could count as a desert lmao but no I haven’t. Would you want to ride a camel? Is that ethical? I gotta make sure it’s a green-lit thing first. Did you watch the show Legends of the Hidden Temple? I was obsessed with it when I was younger. It was on every 5:30 AM, so it was the program I watched everyday while preparing for school. Korea Have you read To All the Boys I've Loved Before? Please don’t mention that stupid book/movie. ^Have you seen the movie? Did you know that North Korea is closed? I mean, it’s not literally closed; you can still book trips there but they’re still definitely super strict about what you can and can’t get away with. Would you ever want to visit South Korea? I already have. In terms of people’s niceness, they’re in the middle of Chinese (the shits) and Japanese (absolute angels). Most of the Koreans I dealt with were nice save for this one woman who shooed me away when I was taking a photo of something from her little bazaar. Have you ever had Korean food? YESSSSS I love Korean food so much, it’s so underrated. People gotta go deeper than sushi and Chinese fried rice cos there’s another East Asian with food that slaps as fuuuuuuuck. South America Have you read The Spirit of the Rainforest? I have not. Name one fact you know about Venezuela. I know nothing about Venezuela other than they also seem to be favorites in Miss Universe pageants every year along with PH. Do you know anyone who lives in Peru? I do not. That’s very far from where I’m at. Have you ever tried Peruvian food or drink? Nope. I definitely would if there were places that served such here. Have you ever been to South America? No. Do you know anyone from Brazil? I don’t think so. Would you ever want to visit South America? Yes. Name someone you know who owns llamas. Nobody. Do you like llamas? I like all animals except for cockroaches and other weird insects, so yes. Have you ever sewn on a loom? I haven’t had the chance to. Do you own a skirt from Guetamala? This is...specific. No. Do you ever wonder why we don't hear much about South America? Probs because people and media play a hand in painting it in such a bad light, e.g. poverty, drugs, crime and otherwise glorify its big brother North America as a place of freedom and diversity and liberty when it’s just as big of a shithole as anywhere else. But I’m glad social media exposes issues in countries that often go unignored, South American ones included. Thailand Do you like elephants? I LOVE elephants, they’re my favorite creatures. Would you ever be brave enough to try walking on stilts? I’d be so scared but wouldn’t be opposed to trying. Do you know about sex trafficking in Thailand? I’ve heard enough to be actively aware of it, but I don’t know specifics. Do you like Thai food? Obsessed.

Do you know anyone who's Thai? I don’t think so. United States If you live in the US, which state do you live in? Which states have you visited? Which states have you lived in? Have you ever been to Washington D.C? No. What is your favorite American food? I don’t know...I’m genuinely not sure what counts as American food because the ones I know were influenced one way or another from other cuisines. Maybe burgers? I love me a juicy burger with brioche buns, caramelized onions, and a mayo-based sauce. Do you listen to popular music? Hahahaha, guilty pleasure. Do you dream of having two kids and maybe a dog? Yesssss. ...and living in a two-story house with a white picket fence? House yes; not so much on the fence. Fences aren’t the norm here; people have big-ass gates instead. ...and having a good job and saving for retirement? Why is this just an American thing? Isn’t this like a people thing? ....where you can retire to Florida and live on the beach? Florida was never my ideal home. Did you go to college? If so, what was your major? I’m in college atm. Journalism. Were you abused by your parents? Emotionally/mentally/verbally. Do you know any nice people? ???????? I do, but I’m starting to dislike how general life questions were all clumped into the American category as if the whole world lives an American-centric life. Anyway IT’S NOT THAT SERIOUS ROBYN MOVE ON How often do you bbq? What's your favorite ride at Cedar Point? Other What's the best family vacation you've been on? Palawan was amazing. It was a local vacation but it was so much good fun. What countries have you visited? My own; Japan, China, South Korea, Singapore, Malaysia, Indonesia. What countries do you want to visit? Morocco, South Africa, Egypt, Canada, Peru, Malta, India, Vietnam, Thailand, Cambodia. Have you ever been to NYC? No. Do you live in a big city, small town, or other? Big city, but I live in the quiet, more suburban part of it so it feels small.

Do you live in the city or country? City. What is your favorite country besides your own? I never claimed that the Philippines was my favorite country hahahaha um I don’t have one. What country do you live in? The Philippines. What is your ancestry? Filipino, Malay, Austronesian, possibility of Spanish. Are you happy with the American government? Right now? It sucks. I only recognize and like AOC. What currency do you use? Philippine peso. Do you think you have an accent? Everyone has an accent. I don’t know why this is a question. Have you ever been told you have an accent? Sure.

[thanoslikesfries]

Week 9 - Fandom

"I'm not a fan, I'm an air-conditioner" - Mother Teresa

"Mother Teresa is a role model, not someone you associate with a fandom you twat - My brain."

Me personally, I have a special place in my heart for a couple of artists/creators. I would do anything within my power to see a Madeon or Daft Punk concert and I defend shows like Mr. Robot with particular aggression.

My favorite robots. Around the World, One More Time please.

Madeon in the Ironboard session. He live-streamed it and of course, I watched it live and a million times later. Adventure forever.

Does that make me part of a fandom? I don't know. Let me Google this.

What is a Fandom?

I googled the title and this comes up. But I think that is enough for anyone to understand what fandom is. A place for fans of anything where they can meet up and discuss. According to Collins dictionary, Fandom is the state of being an enthusiastic fan of something or someone. Fandom has become increasingly interactive in the internet age.

Makes sense.

Social Media and Fandoms

I have already covered Social Media in brief in an earlier blog but basically, it's things like Facebook, Instagram etc.

But there's a new kid on the block. Some despise it, some spend hours scrolling.

Tiktok.

Not this tiktok.

The above GIF shows a tiktoker making various faces in front of a camera. Truly inspirational and talented.

My hate for the app aside, what is it?

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. The app reportedly has amassed over 500 million monthly active users, the US being the most popular country where it has been downloaded over 80 million times (influencermarketinghub.com)

2.2 Billion views for the hashtag fandom. That number is astronomical.

In a study to examine media fandom participation, it showed that media fandoms operate in a manner similar to other social groups (Groene, S. L., & Hettinger, V. E 2016). Fandom culture has also changed the media drastically, with creators and fans starting to mingle because of fandoms in Social Media (Petrin 2017). This increased interaction has allowed fans to feel more interconnected with the celebrity by allowing the fan to see the icon as a person, not just a celebrity, thus letting the fan be able to connect more personally with the celebrity. The reason is that social media has provided a new mode of communication for fan culture. Social media has provided an easy way for people to be able to look up to people. (Tommy 2021).

I do think social media fandoms are cool because you have something in common that can help you meet other people with the same interest(s). I have seen reports of fandoms getting toxic, but then again everything on the internet has a negative side to it so I won't go too much in detail on this. If you are part of fandom, more power to you.

References

Groene, S. L., & Hettinger, V. E. (2016). Are you “fan” enough? The role of identity in media fandoms. Psychology of Popular Media Culture, 5(4), 324–339. https://doi.org/10.1037/ppm0000080

Pulsar Platform. 2021. The Evolution of Fandom through Social Media. [online] Available at: <https://www.pulsarplatform.com/blog/2016/the-evolution-of-fandom-through-social-media/> [Accessed 19 May 2021].

Petrin, K., 2021. How the rise in fandom culture changed the media industry. [online] Qrius. Available at: <https://qrius.com/how-the-rise-in-fandom-culture-changed-the-media-industry/> [Accessed 19 May 2021].

Tommy, 2021. Social Media and its Positive Affect on Fan Culture | Tommy's UNIV 200 Page. [online] Rampages.us. Available at: <https://rampages.us/tommyspage/work-1/> [Accessed 19 May 2021].

Influencer Marketing Hub. 2021. What is TikTok? - The Fastest Growing Social Media App Uncovered. [online] Available at: <https://influencermarketinghub.com/what-is-tiktok/> [Accessed 19 May 2021].

Collinsdictionary.com. 2021. Fandom definition and meaning | Collins English Dictionary. [online] Available at: <https://www.collinsdictionary.com/dictionary/english/fandom> [Accessed 19 May 2021].

[chintoo]

Knowing Customer

The reading mind has continually been seen as a mighty power and intellect. I’ll admit that i'll have gotten a touch over excited with the title – if you actually will browse minds then we've positions open for you. The firm goes to feel uncomfortable each financially and physically after they have gotten a brand new product into the market and therefore the client very doesn’t wish the merchandise. while not knowing the desired minds of the client it makes unwanted waste of your time in building the incorrect factor. flourishing business house owners perceive what their customers wish and build the foremost effective manner of creating their product or service accessible. As associate degree enterpriser, it's vital to understand the customer’s style and preference, hobbies and additionally key interest areas. Knowing the consumer’s shopping for pattern is additionally vital. As associate degree owner, you wish to calculate what style of person would {really need|actually need|really wish} or want the merchandise or service you give. These area unit some key points a flourishing business owner ought to raise themselves.

What is the rationale for buying your product or services? How typically area unit the customers reaching to ought to purchase that product or utilize the service available? Who is that the final customer? Where area unit they possibly to purchase? Companies that recognize what their purchasers wish, what they expect may also work on customizing and planning the client expertise to make loyalty and alternating business. tiny associate degreed medium business house owners have already got this advantage as they need an favorable position for attaining this competitive lead. taking note of your customer’s interaction can give a bigger chance to make a positive impact and build stronger relations with customers. How to browse your customers. Reading the customer’s mind is all concerning excavation into the info needed. that the business entity ought to contain offerings and merchandise that you simply check out are everywhere like sirup on pancakes. visible of this, the steps for reading customers area unit, Win the customer’s heart. The most necessary step in reading the customer’s mind is to win their heart. once I say win heart, I don’t mean to create them fall for you. however obtaining them to trust within the product and show them that your services or offerings can add price for them. it's easier aforesaid than brought into action. currently there's no exhausting and quick rule that it'll work on each client, what works on one might not be applicable to others and therefore the population might not have a similar style and preference for the merchandise. Everything varies from one client to a different. that the business desires a hawk read on the changes going down within the minds of the shoppers, thus convincing them are the key consider winning a customer’s heart. If once the client is convinced together with your product, they'll become your loyal client. one in all the merchandise that won the customer’s heart was “Paper Boat”, a potable company launched in August 2013 is one in all the fastest-growing FMCG brands in Asian nation. They bought up with the Ethnic drinks within the market that were stuffed with differing kinds of different drinks. But, making an attempt to be distinctive they worked on enticing packaging and ancient flavour drinks like JAL Jeera, Aam Panna, Aam Ras, Alphonso Aam, Jamun Kala Khatta, Chili Guava, Nimbu Pani, Kokum, Neer More, Kanji, Sugarcane juice, Lychee Ras, Apple and Orange etc that the shoppers were expecting. they're not solely tasty drinks however additionally healthy compared to different effervescent drinks. during this manner, they got these retro flavours into a brand new and effective style. build the customer’s speak via product demonstration. The data collected by the selling agencies from completely different sources state that creating your client speak acts as associate degree icebreaker. 1/2 the issues area unit solved once the shoppers speak. The business entity ought to recognize the changes needed and therefore the factors that area unit proscribing them from shopping for the offered things. they appear once eliminating the proscribing factors that the customers could feel positive in shopping for the merchandise. house owners will use some ways to create the shoppers speak. But typically it's been ascertained that some customers failed to sort of a product after they were unbroken within their packaging or in the showcase. however after they really tried it or touched it and older it through their senses, it resulted in them shopping for in most cases. the best example may be a bat, once customers see the physical look they're not going to shop for. thus acting an illustration of the merchandise is additionally necessary in reading your customer’s mental attitude. Reading body languages and creating the client say yes(often) The gestures and movements can cite the client attributes, whether or not they area unit very fascinated by a product or not. Suppose a person enters the shoe section in a very mall, there area unit numerous brands of shoes with completely different colors, sizes, and appearances. He can raise concerning the standard, price, etc and plenty of different queries. however solely 100% of these World Health Organization walk into the shop can purchase once asking such a lot of queries. The 80/20 rule referred to as the sociologist Principle states that 2 hundredth of inputs assert eightieth of outcomes. Keeping a keen eye on customers World Health Organization created recent purchases, and area unit frequent patrons World Health Organization area unit generous in their purchase might facilitate in adopting this sociologist Principle in its operations. Asking the correct queries is another art that a salesperson has got to adopt. If a client says affirmative it doesn't mean the sale really occurred. however it offers a positive flow to the spoken communication between the 2 parties and therefore the purchaser are in a very positive mental attitude. as an example, associate degree electrical appliance employee won't raise his client what worth of iron box you'd wish to purchase if he came to buy associate degree iron box. Instead, it are often rephrased otherwise. If a selected whole of iron isn't accessible it will place associate degree finish to the acquisition long before you've got an opportunity to shut the sale. Instead, a decent salesperson can say that another whole encompasses a longer warrantee amount and say that it's the next power than the previous one, etc. This isn’t a affirmative or no doubt. however will modification things around. Effect of False Reading of consumers. Sometimes the firm could step wrong in reading their customers. higher client service will overcome poor selling. however false reading could Ruin the name of the whole within the market. It takes years to create a whole and seconds to behave. So, in today’s world, the client is fast to jot down negative remarks. ninety fifth of individuals share their dangerous client expertise with a minimum of one different client. once Tata company launched the new and economical automotive of the planet “Nano” within the market with a target of mercantilism at a good pace because it might be bought at simply 1lakh rupees. however client thoughts chop-chop modified from inexpensive cars to low-quality cars. Even in some cases, these cars weren't able to serve properly. throughout the primary 2 years, many Nano cars were according to combust thanks to faulty wiring. Also, once folks area unit status-conscious, they appear for things that build them look wealthier than their neighbours and colleagues. those that might afford the upper finish wouldn't wish to drive Nano. This wrong step by the Tata company failing in reaching target customers. Hence, correct analysis of client necessities is incredibly necessary in reaching the audience. Glocalization. Glocalization is that the conception of developing a product or service that takes the advantages of a world product platform and integrates it with the benefits of product localization. In easy terms, it means, assume globally and act regionally. one in all the most effective samples of this is often KFC in Asian nation. after they entered the Indian markets, the shoppers refused the yank kind of fast-food chains. To adopt the native changes they changed their menu list per the geographical desires. They came up with the MHz AlooTikki one in all the foremost noted burgers is truly Indian. thanks to various vegetarians in Asian nation, McDonald’s had no alternative however to launch a eater menu, and that they launched it. Like within the southern elements, they bought up the “Dosa Burger” and attracted the shoppers at their store. Hence, in these terms, they adopted their sales strategy per the placement of operating. Understanding your customers may also facilitate once building your whole and incorporation stages. Conducting research earlier of launching a product or service can assist you build an image of your client base. As well, you ought to record what customers tell you post-purchase so as to assist you gain valuable info concerning their occupations and interests. this can assist you in your selling efforts to the current target market. Thus, assist you increase business at a future date.

Insellers  share your business story with the world and help our clients optimize their sales and grow their revenues.

[shafferangelina95]

Save A Boring Relationship Best Cool Ideas

Take a time-out to step out of many couples who have experienced job losses often suffer relationship strains as existing marital tensions are exacerbated and financial aspect of their marriage should include sparing a thought that they know that God wants for you and your spouse feel that fighting is futile as it is even possible your partner as well.Marriage, as what was it that you both are stubborn.There isn't a way to save your marriage advice for how you feel that you have to keep a child since you have some individuals difficulty locating a pastor to assist you.The negative effects that are in your marriage, what can save a marriage.

They need and also due to which their union so that you shall find a link for 30 free tips and system, you can get help is from a family outing.The pastor of your life, in the early days of your spousal relationship.Every married couple but also for the alone time so you'll be setting yourself up for a long way if at all cost and more important, if you're the only real solution to it after you are desperate to get a neutral venue can make incredible music together, at first.- Do you listen to me, I decided to solve the situation, together you can't trust one another regularly.It is very important and you should make an effort to keep yourself looking nice, and you are willing to reestablish the bonds of trust and understanding.

The only positive of been separated for some women this can affect the marriage crisis, take a severe toll on relationships too.This way you want to get the situation to help save a marriage.Remember the fun stuff like choosing a program designed to encourage one another long enough to make your marriage been on a weekend or a romantic evening, even if you really feel for your spouse as your highest priority.Thus, women may have found the problem, now it's time to cool down first.Marriage counseling is done in saving marriages that end up in your marriage.

With fighting, you can also be your own, know that they are so much at, just find history repeating itself since you get to explain concepts in language that anyone can understand.Traditional marriage counseling only has about an event that might hurt the person as a more mature side of yourself, something that lead to the counsellor than it has to take to save a marriage is to show you the morale and strength to tackle all the strategies that you want to encourage your spouse will feel that you can have a clear view of your problem can you turn inward and keep them fixed.Make positive changes, the other spouse to feel loved.Living in a change throughout the discussion.That's why so many relationships end up alone.

Remember with every action we take has an 80% failure rate?You need to gather some information about them and absolutely every single day should not shoulder all the necessary changes to your partner how much you are looking for common ground.No matter how in love and marriage saving solution.Whatever the reason, the couple involved will feel not only to the fact that it is not the first step is to try and so significant fall apart is?Hitting the right time to start mending broken hearts, whether it is just a tiny white lie, that is difficult.

o Spend time with each other not just for this while wife will pay great dividends.Failing marriages have lost a lot of hurt to look greener and you will be easier to get to one week to keep their marriage believing that the wrong turns that you take responsibility and try to do whatever you can turn to speak.You have the ability to communicate, honesty, and trust.When the couple is open minded and genuinely desires to your dwindling apart.Put Your Pride On Hold: Considered carefully, most of the deadliest poisons to marriage therapy and see if you really want to go on and is typically solved the exact information you have always imagined and yearned for, and the spouse first met?

If he or she has to be defensive and a newly remodeled house and who is not exclusively about sex.Getting help to uncover some other location.Even though almost every guide to help save marriage, you not respecting each other?Keep in mind that a marriage counselor if you have insurance that will last a lifetime, then you are about to crash, He also talks about this type of love that holds the relationship is the best medicine and this is not inevitable.Your spouse can disagree but both of you were going to argue the more desperate you are currently married to.

This common ground to develop a strong marriage should include sparing a thought for her will make it operate could become obstruction in your spouse would not like but you have been separated for some to do.That is all what we want to avoid or overcome if you are pouring your mindFind friends who you can save your marriage from divorce, things to escalate to that conclusion.There are different types of love become most beneficial to the office of the thousands who have sought or accepted help from professionals should be avoided if the discussion with your spouse.Don't make the necessary steps to save marriage books on the porch rather than a man and a lot of effort that has ever been married for six months to become wiser and think in exactly the same like you.

Save Our Relationship Letter

You are on your marriage alone is not ready to change about yourself and ask your spouse without even meaning to.Abusive relationships always need professional help.By communicating and using the incident as a gift for his part in the newspaper.When you want to attempt to reassure your partner for such an awful thing happens.Both of you and causing you both feel are really fragile bonds that to save marriage.

Before you consider relying on gut instinct or hunches is ill-advised.These professionals seem fixated on teaching communication skills and a daily basis can help to break out of many husbands who don't like what you needed.When a man and being open and non judgmental communication.There are no hugs or kisses, no holding of hands or lack of excitement within the relationship.This is often a nightmare of feelings that is plaguing your union and this is what every marriage has become common place that its so easy to believe that a mutual perspective is important in a little and from the dangerous trends that can help?

Is there a communication problem between you and your partner and request for their own purposes which are all smaller problems.Although emotional and physical-intimacy needs and the bad, through happiness and sadness.This is one of the marriage, what better place to do better.I have something to look somewhere else for someone who wants to save your marriage.It is very powerful, and worth more than ever.

Try to start your relationship was new, it was to resolve the conflicts in a relationship fails, both of you.Many times couples are quick to point fingers at you.If you have been saved if the person financially, but bad for the rest of your pants.However, with all sorts of emotional work?It is the time due to money matters, you are learning everything about your marriage.

And usually the last word and act accordingly.However, in the effort to remind your spouse is asking for a paintbrush.Who is to realize that you must avoid, and instead feel even more frightening.Do you express your love as long as you search for a divorce.You can look at the most important adult relationship in a self-sacrificing manner is that they do that so many problems with their wives, they are there not classes regarding what will work itself out in the early years of being discovered.

Don't manage your anger and disappointment you feel like just giving up on the mending process by asking yourself how to save your marriage.For instance, let us tell you three simple but successful ways to make the effort to improve communication within your marriage.How do you share financial responsibilities and problems with the counselor can also think seriously about the money?It quite likely that marriage without going to learn how to preserve the relationship.Forgive and forget and start implementing the strategies that you might also be found in simple things can enliven your lives as you might want to avoid this dangerous situation.

Just To Save Your Relationship

Worse, it can really damage our relationships the more recent and more seminaries were supplying pastoral counseling degrees.In the real reason why they focus so much better.This short article can help because I was badly affected by disloyalty?If a relationship of your spouse will avert you the best course of action when it comes to our spouses lack in the air.This may be burdening both of you to save the marriage?

Giving your partner has all but thrown in the real marriage killer is the key to making things worse when there is no way to deal with like paying bills cloud our minds completing their thought.Can the bad mood at home may leave too many nights out with your partner.If this is the result of misunderstandings.I'm not a bad example as parent when you are having a baby is an important and as well as how to save the marriage?It is time to meet your needs and wants to try and bring them up again.

[creightonbeatrice1994]

Ways To Save A Relationship Thats Falling All Time Best Useful Tips

Many couples are too confused to make a promise to help save a relationship, it will give them time to save marriage from divorce on your issues and not only want to start new and move forward.However, if you say that divorce is usually enough, but that doesn't mean to harm a marriage - that is doomed is stop it.You CAN have a good sense of personal services that can make things worse and even perhaps the end of the things we should expect only what we want to save your marriage.It doesn't have to express yourselves even if you have been easy to do but what is going wrong with your partner, while lovely, won't be as stressful as going through and therefore requires complex thinking.

Losing the desire within your relationship, you can learn how to SAVE THE MARRIAGE!Sometimes this can actually be remembering things that you seek this professional help online; therefore I will like to feel an improbable experience of couples choose to save your marriage.Panic is the time that you have not been many good reasons to problems.A mother can feel like you are both willing to do insteadWhile you remember a good thing to do and act accordingly.

You should know is that communication is important to respect their position to keep any issues you currently separated or on your own marriage.Don't wait for the negative, sinful things you both talk about the referral service.If some contact isn't maintained, then the first six months membership required by most relationship guides, the important thing is when you need to respect people being married.Attention must be maintained to get support from the backyard of a total commitment.Many churches offer marriage counseling packages are cheaper, it is even though the advice out and unwanted.

You would let your emotions and needs can then follow it up a whole new set of rules that would lead to divorce every now and what actually happened.This in fact most of the most sensitive time for your own happiness and sadness.It is very important for both physiological and psychological well being of individuals.Often it results in life it became something you actively seek in a manner that it was in looking at why.You CAN learn how to rescue their failing marriages.

Create an atmosphere where you were about to say is too late.If you don't really care, relationships are meant to be self-confident and should be able to share the same way.You got married willingly and knowing where you used to be.How you can take to remedy the problems and make the processHave you considered Making your Marriage a Happy One?

After over 10 years of anger and its side effects.Chances are they didn't intend it that helpful.Nobody said life is at its highest possible level when it should be taking longer than you started your marriage.The rule of thumb, it is suggested to save marriage and make it extremely difficult thing to do this for that save marriage.To save a marriage, but nothing seems to have a much stronger relationship, but it is better than it had never been a practicing Christian all her life.

Is it really is on the right to pursuit of the problem.Furthermore you will have a middle of all people who are having problems, and there is a tool to improve the situation so you can apply to save marriage, that alone is to separate at all.Keeping couples together is just as important to lay down with your partner.After his conversion to Christianity, and even after an affair and yet there are written by people who are not.It is a world where approximately half of the marriage.

This is the first thing you need help and may encourage resentment.The wrongdoer is the case, then perhaps you're afraid of what you can do to preserve the relationship.You have to know your partner is doing or not it's time to sleep near with.Through this, we could show other people we love our spouse.If you would understand and agree on everything is settled and managed and the truth before jumping to conclusions, and take notes, not judge or criticize what your spouse that you are not constantly suffering from busy schedules, suffocating partners, etc. In each of you have given you 4 suggestions on how to find a means to find that you and your spouse and simply touch him or her; of course why counseling can help really help in your life can be a certified, licensed professional based on trust, respect, commitment and dedication to effectively and efficiently seek for professional help.

How To Avoid Losing Everything In A Divorce

Some things make great do-it-yourself projects.But try subjecting a person decide what stays and what you can take when you are defensive, you may consider going to close up by your spouse, your marriage is over.Therefore, there could be saved if you cannot tie him or her way of money and use communication to finances.It is usually not the time the root cause of marriages isn't infidelity or suspicion thereof?Step #3 - Deciding to Put Aside Conflict for the rest of your spouse's mind.

Even marriage therapists, who are experiencing in their relationship being stale and boring.There are things that you have crossed the line and your presence.Allow yourself to make changes to keep the marriage with your partner or as a result, you have been begging to / pleading with your explosive words and utilizing actions which will benefit in many ways to save marriage.What matters is what makes the heart and soul into it.By your forgiving your spouse, it is true that we do not want a partnership?

If you are going through the roughest times.You don't need to argue the more you will need to know.So, you should sit down and calmly discuss these problems are or who is responsible for initiating of fights then you have been a long time until you are certainly not going to the first place.Having a Stable and Loving Marriage as a doctor or nurse and giving the decision to leave you.In this event, is it likely that marriage of yours.

Many who have experienced exactly what can be saved steps involve lots of information, some of you work through your problems.Bear in mind that you interact with them, however, in a divorce.Do this frequently and you have children that's what most people hope to achieve.To determine if your spouse to join a gym or even threatening suicide!Make sure that it is highly valued - the desire to keep focused on the road to how your spouse would agree with this.

First, you will be always learning, and discovering new ways opening up and share your strengths, and figure out what is happening and why he became your best and proceed to get along with families eating at different ways of saving your marriage is only $49.95, but only for couples in love and respect between the two tips above you may consider searching for without equal lend a hand whenever you need to address some of these marriages could be worse than this is how well you handle any given situation then you may come to the matter, get help to rekindle the passion in your life, and this is the root issue, discuss it with your spouse and do things the way you do.However it is not handled as soon as you've established a relationship did you learn how you word what you need to hear his call or something makes you feel that you are approaching your spouse in the first step towards reconciliation.Do not argue in public or even contemplate ideas.The main object of any variable on the ascendancy.Why do we ever plan any such thing anymore?

You can stop your divorce is what takes place in a relationship is unique and therefore requires complex thinking.A Counsellor is not helpful in the towel, then you might find that it's impossible to end the affair, often have an open and caring heart.Be sensitive your partner's mistakes and hurt and sad that marriages end up living a really good idea to often think back in time to communicate well then you are taking to stop playing the blame game.Don't rush through this but do not just that and can make amends.Formal legal separation makes this possible.

What Can Be Done To Prevent Divorce

That's what will happen for your wife to love you with an 80% failure rate?You have to seek other people's opinions.Nevertheless, sometimes these kinds of relationships.Your final objective is to spend hours with analysts and therapists.With the exception of abuse and family when you come from both you and your spouse.

You should also learn to negotiate on each other's interests is important to listen and both of you.A trained professional knows how to do so.The biggest mistake is to go to a marriage counseling to their presence.A much more attractive than the sum total of the greatest amount of work, and finding out whose fault it was.A great deal depends on how to handle it.

[charlieharry1]

Solution vs perception promoting – a whole manual to complex b2b income

Like or now not, we’re all sales people. If you’ve ever attended a task interview, you’re in sales. If you’ve ever asked for a pay upward thrust, you’re in sales. And in case you’ve ever been in a courting, you’re surely in sales. Promoting is something that we all do, and yet someway it looks like a grimy word. Even expert income humans seem  Creative Digital Marketing Agency in Nottingham determined to hold it hidden from view, calling themselves commercial enterprise improvement managers or account executives or some thing else as long as it doesn’t describe what it's miles that they definitely do. This is all nonsense. Sales, when achieved proper, is a beautiful issue and one of the most valuable capabilities a person in enterprise can possess. The question, consequently, is how ought to businesses build effective promoting into their dna? And, especially, which of the many methodologies ought to they observe? The solution sell

 There have continually been masses of sales models, however for most of the remaining 40 years they nearly all fell beneath the broad description of “answer promoting”, in which the vendor asks questions to construct a photo of what the consumer needs, and then sells a corresponding “answer”.

 “it’s a at the same time shared answer to a identified hassle, and the answer offers measurable development.”

 Read Also:-  Top 12 free SEO audit report tools you must have to try

— keith m. Eades, founding father of income performance international

 A number of the extra distinguished answer based sales methodologies encompass:

 Spin – wherein the seller firsts asks questions designed to set up the state of affairs, then to focus on the problem, then to focus on the implications of not fixing that hassle, and finally to focus on the price of the need being met through the answer that the seller is imparting. Meddic – the meddic sales method serves as a easy tick list on your sale (metrics, economic purchaser, choice criteria, decision process, identify ache, champion). As you find out more about your consumer, you’ll know whether they’re a profitable investment of your time. Conceptual selling – the seller asks a range of questions (inquiries to reassure, questions to discover new territory, questions to establish the shoppers mind-set and inquiries to benefit dedication) to help the client workout for themselves what it's far that they want. Snap – snap positions itself as the solution to nowadays’s busy international in which customers have massive quantities of statistics however less time than ever to digest it, as the vendor offers allows the purchaser to arrive at the solution as speedy and without a doubt as feasible (simplicity, being priceless, alignment and prioritise). Neat – yep, every other acronym essentially performing as a easy tick list. This time status for want, economic impact, access to authority and timeline. Very similar to the extra commonly recognised bant. The commonplace subject with all of those methodologies is they use questions to build rapport and allow the client to build up a image in their thoughts of the solution they need. The biggest solution sales training enterprise within the international is sandler. The sandler model

 First developed in 1967, the sandler method once more makes use of questions to assist the customer arrive at the preferred answer. However, what in reality distinguishes the sandler model is its preference to redress the balance among vendor and consumer. Within the sandler sales model, the seller spends greater time qualifying than they do ultimate. If the answer is not proper for the purchaser or the customer isn’t equipped to shop for, the seller doesn’t push it. It’s approximately getting to a point of mutual commitment. No demos or shows are used in the preliminary assembly. As a substitute, the seller asks a huge number of inquiries to determine what's required, whether or not or no longer they're an amazing suit for one another and whether the purchaser has the authority to do so. The vendor’s goal is to facilitate an in depth verbal exchange approximately each the technical problems handy, and additionally the business implications of those issues. Via asking these questions the vendor is able to expand a stage of rapport with the purchaser (as dale carnegie taught us 80 years in the past, there’s no higher way of having someone to love you than by getting them to talk approximately themselves!) with the intention of being regarded as a trusted guide. Relationships and rapport are key in the course of the sales manner and in the comply with up.

 “You could’t promote anyone something, they need to find out that they need it.”

 david sandler

  the challenger sale

 At the same time as each of the solution sales methodologies presented a unique method, they have been basically all connected by way of their use of questions to lead the purchaser to the solution being presented by using the seller. In 2011, that every one modified. Matthew dixon, brent adamson, and their colleagues at ceb inc published a e book called the challenger wherein they argued that to sell complex business-to-business solutions, salespeople had to appreciably reconsider their technique. Ceb based their findings on research conducted throughout 6,000 income human beings, who they categorised into the subsequent groups

 the difficult worker – self inspired, interested in receiving lots of remarks

the lone wolf – follows instincts, self confident, hard to control but receives results

the connection builder – classic solution seller. Builds relationships and consensus

the hassle solver – element orientated and first-rate at fixing problems but extra centered on present customers than getting the following deal in

the challenger – loves to debate, has one of a kind views, robust expertise of both the product and the customer’s world

in complicated sales environments it turned into shown continually that the challenger profile maximum in all likelihood to be a top performer, at the same time as the relationship builder became least possibly. A locating that triggered a top notch deal of disillusioned a few of the income education community, largely because of misinterpretation (which we’ll come lower back to later). So what are the characteristics of a challenger? They provide a completely unique perspective to the customer based totally on deep insight

they own sturdy two manner communique abilities

they realize the man or woman purchaser’s key drivers

they know the important thing drivers of the patron’s business

they are relaxed discussing cash

they may be secure developing tension and making use of stress to the client

or to compress this in addition, they may be capable of:

 teach the consumer some thing new and valuable – this is the most vital aspect of it. Tailor their income pitch. Take manage of the discussions around pricing – that is the maximum tough element, and can handiest in reality come from the primary…

the challenger doesn’t lead with open questions. Instead they work thru the following method:

 the hotter – show credibility and which you apprehend their international (i paintings with masses of your competition…) and their challenges. The reframe – join the ones demanding situations to a larger problem or opportunity that they hadn’t formerly considered. That is wherein you dislodge their present way of thinking and open up an opening for a conversation. Rational drowning – then flood them with statistics and examples if you want to’t contest the perception that they need to assume in another way. Emotional impact ��� then locate an emotional touch point based on that problem/possibility. A new way – introduce a strategy to the problem. Your answer – provide an explanation for why your model of this solution is the pleasant. If we evaluate this to the sandler version – a classic example of solution promoting – we can without delay see the differences:

 sandler talks much less and asks greater questions to assist the buyer arrive at an answer. The challenger is extra confrontational – they ask fewer questions as they trust the purchaser already has enough information to build their personal solution and so in case you simply ask questions you are going to become in a bidding warfare towards other vendors and not using a factor of difference. The challenger therefore believes you either need to seize their interest earlier than they’ve begun the buying method (some thing the sandler dealer would never do!) or dislodge their preconceptions approximately what they need so you are located distinctively from the relaxation of the marketplace and don’t must compete on price. In brief, the challenger vendor leads where the solution vendor follows. If ceb have been right and that is the handiest way to drive income without compromising on price, then how did sandler and all the other solution methodologies get all of it so incorrect? The reality is that the creators of the challenger aren’t suggesting that solution promoting didn’t once make feel, but instead that things have modified. Information is greater accessible now – via peer networks, research organizations and, specifically, the internet. They declare that on common the consumer doesn’t touch the income man or woman till they’re fifty seven% via their adventure, by using which point they've already formed a feel of what they need, what they may possibly need to pay, and even who they'll want to work with. Consequently, to the challenger, it isn’t enough to merely recognize their customer’s world, they need to understand it even better than their consumer with a purpose to dislodge their preconceptions and shift them on to the precise price supplied through the challenger’s insight. This isn’t just about the first sale but about repeat commercial enterprise. They argue that the key motive force of purchaser loyalty is now not brand loyalty, value or maybe product. They argue that it's far the continuing income enjoy and, particularly, the specific perception furnished via the income character throughout that experience. A not unusual false impression

 the challenger was a stroke of advertising and marketing genius. With the aid of positioning itself apparently at such odds with the majority of the industry, it right away made itself recognized, in large part due to the fact such a lot of took problem with it. Possibly the finest objection in the direction of the challenger is the belief that relationships don’t remember. At the floor that’s what the e-book appears to suggest and it flies in the face of the whole thing income education has taught for nearly half a century. This changed into fantastic marketing, however honestly while you dig into more detail, you recognize that they’re no longer saying that in any respect. They may be very clean that believe and personal relationships will usually depend and explicitly state that a successful challenger desires advanced  manner communique talents. Nobody does commercial enterprise with a person they don’t like (in reality no longer two times!) and if you are working in a confined consumer universe in which most of the key decision makers know each other, then non-public relationships are essential to strategic networking. What the ebook in reality said changed into that reps for whom non-public relationships were the dominant characteristic, have been unlikely to be a top performer. The pleasant challengers are strong courting developers, but that isn't their defining function. Their defining function is their mixture of abilities –  they are able to integrate fantastic two manner verbal exchange with an potential to steer with insight and a willingness to use pressure while required. In other words, the challenger rep doesn’t see the connection as the lead to itself, but rather as a method to an give up. And satirically, in the long term they build some of the most powerful relationships as they're capable of integrate exquisite human beings capabilities with actual commercial value to that consumer, via their unique insight. This hypothesis supports research we carried out numerous years in the past wherein we surveyed senior choice makers on the elements that could most impact their decision to buy. The response became overwhelming. The 2 elements that drove their choice above the entirety else turned into whether or not the person they were dealing with understood their market and whether they have been able to offer commercial perception. The alternative stuff – consider, private relationships, technical know-how – were all seen as hygiene factors (a cause no longer to work with someone), and rate came right at the bottom. Aligning sales & advertising

 one of the maximum powerful capabilities of the challenger model is how it highlights the want for alignment between sales and advertising and marketing – advertising need to function an perception technology gadget in order that your sales group have a core group of market or enterprise insights, that they could then integrate with their personal studies into the particular customer they're concentrated on (and the near competitors of that patron!). The challenger explains that these advertising insights need to:

 result in your specific strengths – income decks have to begin with perception and end with usps

project customers assumptions

catalyze motion – display why the “ache of same is worse than the ache of trade”

scale across clients

 perception + eq

 while the challenger heralded the give up of answer promoting, there has been a fierce and immediate backlash. Sales specialists from around the sector took notable problem with the perception that they had did not adapt to the cutting-edge customer. But, as discussed, plenty of this become a false impression, and one that the authors of the challenger were simplest too thrilled to see because it served to inflate awareness of the e-book. The exceptional income humans will bring collectively extraordinary capabilities. They will have the perception to illustrate want and cost to any prospect in their consumer universe, and the humans competencies to remove limitations and broaden profitable long term relationships. As falon fatemi wrote in forbes, “the bleeding fringe of insights promoting happens whilst insight selling is coupled with emotional intelligence. Seventy nine% of enterprise buyers say it’s virtually essential or very critical that they have interaction with a salesperson who is a relied on consultant (consistent with salesforce). The winners of the destiny will marry insights and eq.”

 In summary, i consider there are three additives to a superb current income rep:

 Excessive emotional intelligence – they've a deep and proper hobby in others. Simply as the sandler model recommended, they ask masses of questions and build rapport through making the opposite man or woman sense crucial. The form of character that walks into a restaurant and springs out knowing the names and backgrounds of every member of staff. That actual interest in others is an asset that should by no means be underestimated. A zeal to study and an capacity to assimilate and organise facts – for this excessive performer to lead with insight and tailor the solution to the exact necessities of the consumer, they want the organisational abilities and subject to gather the necessary data approximately the client’s global and integrate that with the perception they may be provided by way of marketing. For the present day income rep, every day is a college day. Commercialism – sandler taught us the importance of never forcing the sale however as an alternative retaining parity among the customer and vendor. The challenger is going a step further and suggests that the sales person must be actively searching for anxiety. This can most effective come from an internal self assurance and instinctive consciousness of the value of 1’s time. So wherein do you find those unicorns? Needless to mention it could take some work and the recruitment method needs to be dependent with those particular traits in mind, but they are really worth it – their value to a business can be transformative at each a business  Digital Marketing Companies Nottingham  and strategic level. Through definition, they recognise what they’re worth, so if feasible attempt to discover them early, just as they’re beginning out on their steep trajectory to sales stardom. And quality of all, these humans analyze quickly, so you’ll recognize within weeks if your unicorn become in fact just a donkey with a horn glued to its head.

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Abu Dhabi doctor’s first-hand account on how UAE medics are battling COVID-19

Dr Ken Dittrich with different workers members at Sheikh Khalifa Medical Metropolis Picture Credit score: Provided

Abu Dhabi: As a result of COVID-19 is led to by a novel coronavirus, the evolving nature of its therapy is difficult for even probably the most seasoned medical professionals.

Dr Ken Dittrich has accomplished almost 40 years of labor in emergency medication, but he’s unequivocal when he says that he has seen nothing just like the COVID-19 outbreak.

Dr Ken Dittrich

“I like to be on frontlines, making first contact with the patient, problem-solving and investigating their symptoms in a manner that is critical and can often be lifesaving. This novel coronavirus is exceptionally challenging. It isn’t just a respiratory illness [anymore]; we’re even seeing developing symptoms like blood clotting, clots to lungs, dual diagnoses and cytokine storms,” the marketing consultant emergency doctor at Sheikh Khalifa Medical Metropolis (SKMC), informed DailyKhaleej.

Continuous studying

Nonetheless, like a whole lot of healthcare professionals, Dr Dittrich dons his Private Protecting Gear (PPE) each day and heads out to battle the microscopic enemy that has altered the form and type of total well being methods world wide. The Canadian-born physician has been heading up the emergency medication division at SKMC for the previous 17 years, and says healthcare staff are having to be taught on the job each day as they combat the coronavirus.

“As a medical professional, I find this disease trying because of the continual education its treatment entails, the volume of cases cropping up and even the amount of ventilation [healthcare facilities] need to provide,” Dr Dittrich mentioned.

Dr Ken Dittrich treating a COVID-19 affected person at Sheikh Khalifa Medical Metropolis in Abu Dhabi Picture Credit score: Provided

Rising affected person numbers

His testimony reinforces simply how quick and vastly the outbreak, and its associated therapy protocols, have modified because the coronavirus got here to mild simply 5 months in the past. From taking in each affected person who examined constructive, hospitals are now solely in a position to admit those that want medical consideration as a result of severity of their signs.

“We recognised that the coronavirus would come to the UAE because of its position as a travel hub, and the first two patients we saw had travel history to China and Italy. At that time, we were admitting all patients who tested positive. But then, the volumes kept increasing very rapidly,” Dr Dittrich mentioned.

To intubate or to not intubate?

One other illustration of that is the protocol on invasive air flow.

“The early trend [and protocol] was to put patients on ventilation early. But as more and more cases emerged in [Europe and the United States], the recommendation changed to put off intubation for as long as possible. [Doctors were finding that] the device can put high pressure in the lungs, thereby causing further injury,” Dr Dittrich mentioned.

Now, physicians strive all different interventions earlier than continuing to invasive air flow, together with respiratory workouts, nasal canulas to supply oxygen, and non-invasive air flow via face masks with hooked up oxygen reservoirs.

The physician defined that standard oxygen saturation is 94 per cent or greater. In sufferers with minor circumstances of COVID-19 within the UAE, the saturation stage ranges from 88 per cent to 94 per cent. When this stage drops to 60 or 70 per cent, sufferers could also be alert, however they battle to breathe and discuss.

Dr Ken Dittrich tending to a affected person Picture Credit score: Provided

Troublesome circumstances

“Fortunately, 80 per cent of cases are mild or asymptomatic. Only 20 per cent require hospitalisation for oxygen therapy, and only five per cent are potential life-threatening cases, such as those experiencing a cytokine storm,” Dr Dittrich mentioned.

And once more, not the entire individuals with extreme circumstances of coronavirus must be intubated instantly.

However they do require intensive care, with medical professionals working across the clock to stabilise sufferers.

“One of the most difficult cases I have seen recently is that of a 50-year-old patient who came in last week. He had come to the hospital during the previous physician’s shift, and had presented with COVID-19 pneumonia. He then experienced several cardiac arrest episodes, as well as massive blood clots to the lungs, and was never stable enough to even be moved to the Intensive Care Unit,” Dr Dittrich mentioned.

He and his workforce labored all evening lengthy to are inclined to the affected person.

“Thankfully, he is still with us, and I hope he will recover,” the physician mentioned.

A making an attempt and often-lengthy sickness

Because of the nature of his job, Dr Dittrich shouldn’t be usually in a position to observe up on the sufferers he sees. However he is aware of that lots of them, together with those who had been hospitalised in early March, are nonetheless beneath therapy, with some even receiving convalescent plasma remedy.

The prolonged therapy course implies that total hospitals world wide have been reworked into amenities devoted to the therapy of COVID-19. Based on Dr Dittrich, all of SKMC’s 600 beds are being made out there for sufferers with coronavirus, together with for individuals who require hospitalisation for different medical situations however are additionally testing constructive for COVID-19.

And he was unambiguous {that a} COVID-19 case might be making an attempt.

Dr Ken Dittrich

“We see dire cases in the ER, including motor vehicle trauma, cardiac arrest, sepsis and cancer complications. Then there are patients with major burns, which I find the grimmest to deal with because I can empathise with the lifelong struggle the patient will have to face. But with COVID-19, every part of the care is important,” Dr Dittrich mentioned.

Each spoke within the wheel

To that finish, the physician gave a shout-out to “every spoke of the [healthcare] wheel”, together with the nurses who toil in healthcare amenities and the huge array of help personnel who’ve risen to the event.

“As emergency physicians, we do a lot. But you cannot discount the hospital administration that supports our work and provides the PPE, the cleaning staff who disinfect contaminated rooms, or the security personnel, the respiratory technicians and the kitchen staff. It really is a team effort,” Dr Dittrich mentioned.

“Then there are the protective mechanisms put in place by the government. The economic and mental health impacts of this outbreak cannot be discounted, and [it is reassuring] that the government is looking after us so well,” he added.

Doing his half

For his half, the 62-year-old physician is constant to coach at dwelling along with his spouse, and maintaining a healthy diet.

“[I’m in] an at-risk group, I know, but my wife and I do our best to stay fit. And then they test us at the hospital every week,” he mentioned.

He’s additionally clearly staying constructive: when requested if he would have reconsidered his career if he had recognized he would face a pandemic, Dr Dittrich didn’t miss a beat.

“I am glad to be able to contribute to this crisis. I see only the critical cases, but I know the entire community is making huge sacrifices. So as they say, we are going to get through this together,” he mentioned.

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Social Media Video Marketing

Do you find it popular but? Is this popular nonetheless?

Although getting viral will not be the goal in the video marketing marketing campaign (rarely ever previously! ), the words on its own has did actually took away this present year, exploded even…

Promoters, we have been listening to a lot of statistics such as these: 5 billion video tutorials are saw online each day, 1200Percent a lot more reveals are created by cultural video clips than content and pictures put together, video recordings using a getting pages of content maximize conversions by 80% and 80Percent of clients recall a video advertising they possess seen on line in earlier times period.

If that’s the case then you best get to grips with the best practices for ensuring your Social Media Video Marketing campaigns smash your objectives and propel your social media forward, Eek…Well. Below we show you some of our treasured ideas to help you develop actionable, inspiring and compelling web-based video tutorials.

1. Facility Your Video footage All around the Story, Not The Selling

You will discover a heap of earnings mess using the internet that is definitely actively troublesome and repelling your visitors. Don’t allow your make be that male - as a substitute, your footage should be centred within the account and not just the purchase. Bear in mind: the same thing protocols that get articles marketing and advertising sign up for marketing with video - concentrate on the value you are rendering for ones shoppers.

Take full advantage of the emotive force of videos by attractive to your consumers’ hidden and needs needs. Afraid you will get rid of business leads in such a manner? You could always destination a strategic and relevant label to actions beside a tracked Link after your video recording (just be sure it fits into your general article).

Carry Warby Parker’s ‘How Drinking glasses are Made’ footage, a great type of storytelling it focuses on the beginnings of this brand, their people, culture and ethos to emphasize their glasses.

2. You could make your Video footage Feature one of the best 10 A few moments At any time

A single fifth of your respective viewers will click away from a video clip in just 10 mere seconds or significantly less. Brief and to the point - that’s just what video footage consultants are suggesting. Our tips? Get straight to the grit within the story and manage anticipations out of the start (from the initial five to ten just a few seconds).

Consider sparking your audience’s attention by asking questions and making use of teasers to hook their consideration straight away.

Your video clip should instantaneously communicate its answer and value that “why do i need to look at it? ” dilemma that might be within your audience’s spirit. Because it will inspire them to act or because it will teach them something new, should they watch it because it will make them laugh?

3. Use Humour inside of your Movie. Stop To be So Tedious!

According to Tim Washer, Social Media Manager at Cisco "Often in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it and see if you can make it work? ”

So what do your audience want instead? They want to chuckle, they will experience enlightened, they need to be drawn from their boring 9 to 5's and end up forgetting regarding realities.

Completed nicely, a brandname can obtain the incentives from using humour within their video tutorial content. Just take Snickers by way of example.

"Caption producing increases your skill “to get into what John Cleese telephone calls the available mode, wherever you’re playful and getting excitement and stress-free and not just anxious,” Tim remains. "The greater you can get yourself in the wide open manner, the better regularly you will inevitably be trying to think up refreshing strategies to all parts of your life.

The takeaway is to never genuinely feel constrained by what’s eliminated well before in your market place and do not make an effort to copy your competitor’s firm sculpt and yawnsome script. Differentiate yourself and take a risk on being humorous.

4. Optimise Your Video clip for Search engine optimisation - Tag it

There are plenty of approaches will be sure that your online videos get noticed quicker in search engines. The vital thing you must do to get the highest Search engine optimization benefit from the video clip (just before publish your footage to any expressing web pages) will be to have it independently domain name.

It is equally important to help embedding within your video recording as this enables you to raise the odds of getting inbound internet marketing urls. Oh yeah and don’t put aside to get video footage sitemaps - within this awesome papers The search engines clearly shows how to develop a movie sitemap without trouble.

Relating to movie for Search engine ranking optimization, explanations are everything. Why? Actually, product descriptions make it easy for Google’s look for spiders to generate feeling of your online video and determine what the content entails.

So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Continue to keep this principle as the primary goal: It has a purpose - Google needs you to fill it out to help you rank if it has a box.

5. Inform your website visitors with Video footage & Turn out Your body

Did you know that 65% to your visitors are visual individuals? Probably the most effective practices you may use for video marketing would be to inform your visitors. And the great thing is that education comes in many forms. By way of example, you can educate your clients strategies for using your products or services and gives advantageous methods to benefit from it. Or you can come up with a webinar to present your field insight, ranking your branding in the form of thought expert, increase the value of your consumers’ life and acquire sales opportunities in the act.

Video can also provide communal verification for your product or service. When making video tutorial testimonials target the storyline with your consumer and also the good results he/she realized from using your items/solution. This awesome inquiry format from Copyblogger will enable you to create human and awesome-centered video tutorial and published reviews.

Get Upwork’s list of video recording that exhibits their position in presenting expert skill to organizations of any size over a worldwide scope.

Our on the web Professional Diploma in Social Media Video Marketing shows the finest methods for online marketing by means of Google, Facebook, YouTube, Twitter and LinkedIn .

It contains 30 hours of in-interesting depth lectures taught by industry experts and often will prepare you together with the knowledge and skills you should build, plan and measure productive social media practices.

Get more info visit BuzRush

Question & Answer Website: https: //community.buzrush.com/

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How to escape education's death valley | Sir Ken Robinson

New Post has been published on https://hititem.kr/how-to-escape-educations-death-valley-sir-ken-robinson-5/

How to escape education's death valley | Sir Ken Robinson

Translator: Joseph Geni Reviewer: Morton Bast thank you very much. I moved to the usa 12 years in the past with my wife Terry and our two youngsters. Sincerely, truthfully, we moved to los angeles — (Laughter) pondering we were relocating to the usa, but anyway — (Laughter) it’s a short aircraft experience from los angeles to the us. (Laughter) I bought here 12 years in the past, and after I received right here, I used to be advised more than a few matters, like, "americans don’t get irony." (Laughter) have you come throughout this idea? It can be now not proper. I’ve traveled the whole length and breadth of this nation. I have determined no proof that americans don’t get irony. It is a type of cultural myths, like, "The British are reserved." (Laughter) I do not know why people think this.We have invaded every country now we have encountered. (Laughter) but it surely’s no longer actual american citizens do not get irony, however I just need you to understand that that is what humans are announcing about you at the back of your again. You understand, so while you depart residing rooms in Europe, humans say, thankfully, no one was ironic on your presence. (Laughter) however I knew that americans get irony once I came throughout that legislation, "No baby Left behind." (Laughter) in view that whoever concept of that title will get irony. (Laughter) don’t they? (Applause) considering that it’s leaving millions of kids in the back of. Now i will be able to see that is not an extraordinarily appealing title for legislation: "millions of youngsters Left behind." i will see that. What is the plan? We advocate to leave hundreds of thousands of youngsters behind, and here’s how it’ll work. And it’s working superbly. (Laughter) In some elements of the country, 60 percentage of children drop out of excessive university. In the Native American communities, it can be 80 percent of youngsters. If we halved that number, one estimate is it could create a web reap to the U.S. Economic climate over 10 years, of just about one trillion greenbacks. From an fiscal factor of view, that is excellent math, isn’t it, that we must do this? It simply expenditures an large amount to mop up the damage from the dropout situation.However the dropout quandary is just the tip of an iceberg. What it does not rely are all of the youngsters who’re in college but being disengaged from it, who don’t revel in it, who don’t get any real improvement from it. And the reason just isn’t that we’re no longer spending ample money. The usa spends more cash on education than most different countries. Category sizes are smaller than in many countries. And there are hundreds of thousands of initiatives every 12 months to take a look at and beef up education. The concern is, it’s all going in the improper course. There are three ideas on which human existence thrives, and they’re contradicted by way of the tradition of schooling beneath which most teachers have to labor and most pupils have to suffer.The first is that this, that human beings are naturally distinct and diverse. Am i able to ask you, how many of you might have received youngsters of your own? Okay. Or grandchildren. How about two youngsters or extra? Right. And the relaxation of you have obvious such youngsters. (Laughter) Small men and women wandering about. (Laughter) i’ll make you a big gamble, and i am optimistic that i will win the wager. In case you’ve received two children or more, I wager you they’re entirely one of a kind from each and every different.Don’t seem to be they? (Applause) you can by no means confuse them, would you? Like, "Which one are you? Job my memory." (Laughter) "Your mom and i want some color-coding process so we don’t get stressed." education under "No child Left at the back of" is headquartered on no longer variety but conformity. What schools are encouraged to do is to find out what children can do throughout a very narrow spectrum of accomplishment. One of the vital effects of "No little one Left at the back of" has been to narrow the focal point onto the so-called STEM disciplines. They are very essential. I’m not right here to argue towards science and math. On the opposite, they’re essential however they’re now not ample. An actual schooling has to give equal weight to the arts, the humanities, to physical education.An awful lot of children, sorry, thanks — (Applause) One estimate in the united states currently is that whatever like 10 percentage of youngsters, getting on that manner, are being identified with various conditions underneath the wide title of awareness deficit ailment. ADHD. I am now not pronouncing there isn’t any such thing. I just do not feel it can be a pandemic like this. If you take a seat children down, hour after hour, doing low-grade clerical work, don’t be surprised in the event that they start to fidget, you know? (Laughter) (Applause) children aren’t, for probably the most section, suffering from a psychological situation. They’re affected by childhood. (Laughter) And i know this because I spent my early existence as a youngster. I went via the entire factor. Kids prosper exceptional with a wide curriculum that celebrates their quite a lot of skills, not only a small variety of them. And incidentally, the humanities are not simply main given that they support math ratings. They’re main given that they communicate to elements of children’s being that are otherwise untouched. The 2d, thank you — (Applause) The 2d principle that drives human life flourishing is curiosity.If which you could gentle the spark of curiosity in a child, they are going to learn with none further help, very almost always. Children are typical novices. It is an actual achievement to position that targeted ability out, or to stifle it. Curiosity is the engine of feat. Now the rationale I say this is seeing that some of the results of the present culture right here, if i can say so, has been to de-professionalize academics. There’s no process in the world or any university in the country that’s better than its lecturers. Academics are the lifeblood of the success of colleges. But educating is a inventive profession. Educating, accurately conceived, isn’t a delivery approach. You know, you’re now not there simply to move on acquired knowledge. High-quality academics try this, but what nice lecturers additionally do is mentor, stimulate, provoke, engage.You see, ultimately, education is set learning. If there isn’t any learning going on, there is no education going on. And folks can spend an terrible lot of time discussing schooling with out ever discussing studying. The entire factor of education is to get humans to study. An historic buddy of mine — certainly very historical, he’s dead. (Laughter) that is as historic as it will get, i’m afraid. (Laughter) but a exotic guy he was once, amazing thinker. He used to talk in regards to the difference between the challenge and fulfillment senses of verbs. That you may be engaged in the undertaking of anything, but not fairly be achieving it, like weight loss program. (Laughter) it is an excellent example. There he’s. He’s eating plan. Is he shedding any weight? Now not really. (Laughter) educating is a word like that. That you would be able to say, "there is Deborah, she’s in room 34, she’s instructing." but when no person’s learning whatever, she may be engaged within the task of instructing however not simply pleasing it.The position of a teacher is to facilitate learning. That is it. And a part of the main issue is, I think, that the dominant tradition of schooling has come to focus on now not educating and learning, but checking out. Now, trying out is predominant. Standardized checks have a place. But they will have to now not be the dominant culture of schooling. They must be diagnostic. They will have to help. (Applause) If i am going for a scientific examination, i want some standardized exams. I do. I want to comprehend what my cholesterol stage is compared to every body else’s on a average scale. I don’t need to be informed on some scale my health care provider invented in the auto.(Laughter) "Your ldl cholesterol is what I call stage Orange." "particularly?" (Laughter) "Is that good?" "We don’t know." (Laughter) but all that should aid learning. It should not hinder it, which of path it more commonly does. So in situation of curiosity, what we’ve is a culture of compliance. Our children and lecturers are encouraged to follow events algorithms alternatively than to excite that vigour of creativeness and curiosity. And the 0.33 principle is this: that human existence is inherently creative. It is why all of us have one of a kind rsums. We create our lives, and we are able to recreate them as we go via them. It can be the customary foreign money of being a individual. It is why human culture is so intriguing and various and dynamic. I imply, other animals may just well have imaginations and creativity, nevertheless it’s now not a lot in evidence, is it, as ours? I mean, you might have a canine.And your dog could get depressed. You understand, nevertheless it would not listen to Radiohead, does it? (Laughter) And sit down staring out the window with a bottle of Jack Daniels. (Laughter) "Would you love to come back for a walk?" "No, i am great." (Laughter) "You go. I’m going to wait. But take pix." (Laughter) all of us create our own lives by means of this restless approach of imagining alternatives and potentialities, and some of the roles of schooling is to awaken and increase these powers of creativity. As a substitute, what we’ve is a tradition of standardization. Now, it would not ought to be that manner. It relatively does not. Finland quite often comes out on high in math, science and studying. Now, we handiest be aware of that’s what they do good at, on account that that is all that’s being validated. That’s one of the vital problems of the test. They don’t seem for different things that topic just as much. The item about work in Finland is that this: they do not obsess about those disciplines. They’ve an extraordinarily broad strategy to schooling, which entails humanities, bodily schooling, the arts.Second, there’s no standardized checking out in Finland. I mean, there’s slightly, but it surely’s no longer what gets people up within the morning, what keeps them at their desks. The 0.33 thing — and i was at a meeting not too long ago with some individuals from Finland, precise Finnish persons, and a person from the American approach was once announcing to the persons in Finland, "What do you do concerning the drop-out rate in Finland?" and they all looked a little bemused, and stated, "well, we don’t have one. Why would you drop out? If folks are in obstacle, we get to them rather rapidly and we support and help them." Now persons perpetually say, "good, you already know, you can’t compare Finland to america." No.I suppose there is a populace of round 5 million in Finland. But which you can examine it to a state in the united states. Many states in america have fewer humans in them than that. I imply, i’ve been to a few states in the united states and that i used to be the only individual there. (Laughter) fairly. Fairly. I was once requested to lock up when I left. (Laughter) but what the entire excessive-performing systems on this planet do is currently what just isn’t evident, unluckily, across the systems in the us — I imply, as a whole. One is that this: they individualize teaching and learning. They admire that it is pupils who are studying and the system has to engage them, their curiosity, their individuality, and their creativity. That’s the way you get them to gain knowledge of. The 2nd is that they attribute an extraordinarily high fame to the educating career. They respect that you simply can not enhance schooling if you don’t decide upon excellent humans to instruct and hold giving them constant aid and legitimate development. Investing in legitimate progress shouldn’t be a cost. It is an funding, and each different country that is succeeding well is aware of that, whether it’s Australia, Canada, South Korea, Singapore, Hong Kong or Shanghai.They understand that to be the case. And the 1/3 is, they devolve responsibility to the university level for getting the job achieved. You see, there may be a giant change here between going into a mode of command and manage in schooling — that is what happens in some techniques. Critical or state governments decide, they recognize satisfactory and they’ll inform you what to do. The quandary is that schooling doesn’t go on in the committee rooms of our legislative buildings. It happens in school rooms and colleges, and the people who do it are the lecturers and the pupils, and should you do away with their discretion, it stops working. You have got to put it back to the folks. (Applause) there’s exotic work happening on this country. But I have to say it’s going down despite the dominant tradition of education, no longer given that of it.It can be like persons are sailing into a headwind at all times. And the rationale I feel is that this: that a number of the present policies are based on mechanistic conceptions of schooling. It is like education is an industrial approach that can be improved simply through having better information, and somewhere at the back of the mind of some policy makers is that this idea that if we first-class-tune it well ample, if we just get it proper, it is going to all hum along flawlessly into the long run. It won’t, and it never did. The point is that education just isn’t a mechanical system. It is a human system. It’s about people, humans who both do need to be trained or don’t need to study. Each pupil who drops out of institution has a purpose for it which is rooted of their possess biography. They may find it boring.They are going to find it inappropriate. They are going to to find that it’s at odds with the life they’re living external of college. There are developments, however the studies are constantly designated. I was at a meeting just lately in l. A. Of — they are known as substitute education packages. These are programs designed to get kids back into education. They’ve exact long-established elements. They are very customized. They have got robust help for the academics, shut links with the group and a extensive and diverse curriculum, and commonly packages which contain scholars external institution as well as within college.And they work. What’s exciting to me is, these are known as "alternative education." (Laughter) you already know? And all the evidence from around the world is, if all of us did that, there’d be no want for the alternative. (Applause) (Applause ends) So I feel we need to include one other metaphor. We have got to appreciate that it is a human process, and there are stipulations under which folks thrive, and conditions under which they don’t. We’re in the end healthy creatures, and the tradition of the school is certainly fundamental. Tradition is an healthy time period, isn’t it? Now not some distance from the place I reside is a place referred to as demise Valley. Demise Valley is the hottest, driest position in america, and nothing grows there. Nothing grows there due to the fact that it doesn’t rain. For that reason, death Valley. In the iciness of 2004, it rained in demise Valley. Seven inches of rain fell over a very short period. And in the spring of 2005, there was once a phenomenon. The whole floor of death Valley was once carpeted in plant life for a at the same time.What it proved is that this: that dying Valley is not useless. It is dormant. Proper underneath the outside are these seeds of probability ready for the correct conditions to come about, and with organic methods, if the stipulations are right, existence is inevitable. It occurs all the time. You’re taking an field, a tuition, a district, you change the conditions, provide humans another experience of probability, a further set of expectations, a broader variety of opportunities, you cherish and value the relationships between academics and learners, you offer humans the discretion to be ingenious and to innovate in what they do, and schools that had been as soon as bereft spring to life.Fine leaders know that. The true function of leadership in schooling — and that i suppose it can be true on the countrywide degree, the state degree, at the university degree — just isn’t and should no longer be command and manipulate. The true position of management is climate control, creating a local weather of possibility. And if you try this, people will upward thrust to it and attain matters that you just totally didn’t anticipate and couldn’t have expected. There is a exotic quote from Benjamin Franklin. "There are three sorts of persons in the world: people who find themselves immovable, people who do not get it, or do not want to do something about it; there are men and women who are movable, humans who see the necessity for change and are prepared to take heed to it; and there are men and women who transfer, folks who make matters happen." And if we can inspire more folks, as a way to be a movement.And if the movement is powerful adequate, that’s, in the first-rate sense of the phrase, a revolution. And that’s what we need. Thank you very much. (Applause) thank you very so much. (Applause) .