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fred-frederator-studios · 4 years

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Dale Pon, R.I.P.

Pretty much the most famous media advertising campaign in history is “I Want My MTV!” –the May 2020 Google search returns 184,000 results, more than 30 years after the last flight ran– and it was the result of the brain of Dale Pon.*

* As I explain in detail in the pieces below, writer extraordinaire Nancy Podbielniak was the word spark for the campaign; it was George Lois who suggested ripping off “I Want My Maypo!” Dale Pon was the person who took these notions and turned them into brilliance.

Dale persuaded me and the powers that be at MTV that he could make it work, Dale who convinced MTV programmers to recording artists to participate for no fees. It was Dale who took the paltry budget allotted and strategized how to maximize the network’s cable distribution. And finally, it was Dale Pon’s dogged persistence and genius that caused cable operators across America to beg us to please stop running the campaign before all the telephone operators quit in frustration from all the people “demanding their MTV!!!”

My great friend –and better mentor– Dale Pon, passed away from difficulties due to Parkinson’s and Covid19. There’s no way to convey all of the ways people expressed their sadness to me today, but one of them probably encapsulated things best by saying “Complicated but brilliant, creatively inspired, strategic like chess master , we were lucky to have been touched by his talents...” All too true.

Dale could be –to say the least– a challenging personality. Determined to win, he could be a bulldozer crushing an ant. Warm at his core, he could be beyond generous will all he had at his disposal. Unlike many others with talent and raw intelligence, he was quick to share his remarkable thinking, lavish in his ability to elevate the talents of the shy and uncertain, and as bountiful with praises as he could be lacerating with his critical observations. He loved as deeply as he was able, and a constant explorer for the meanings of life.

When it came to the work, there was no one better at understanding media, and getting fans interested in its rewards. I don’t know if it was his methodologies and personality, or the fact that media promotion wasn’t all that well respected in the ad biz, but Dale didn’t have too much of a profile in the advertising world. I think, ultimately, he was much more focused on the work than on the publicity. So, things being what they are, what I’ve collected seems to be the most comprehensive look at his career, at least the parts that I’ve directly touch. By no means is it comprehensive, I know nothing about his radio days in the early 70s, and little about his work after I joined the cartoon industry. But all of what I have is yours, below.

I’ll lead with what a few of his colleagues and friends wrote a few years ago for Dale’s birthday. And then, below that, all the various campaign pieces (written from my perspective, of course) I’ve recalled over the years.

.....

April 2016, on the occasion of Dale’s birthday.

Dale Pon, my mentor and friend. Fucking smart.

Dale Pon’s been on my mind lately, as he is almost every day, because of the ways he taught me to think about …. um,everything. I’ve written about some other important mentors before, but Dale’s influence was so staggering I could never figure out how to sketch it out in anything shorter than book length.

“Dominate the space.” (He was referring to graphic design, but it might have served as a life philosophy).

“Of course, there’s an absolute truth.”

“You remember the first thing you see, but the last thing you hear.”

“The power of three.” (Broke that rule with this list.)

“Advertising is a frequency medium.”

“You make album tracks. I make hit songs.”

I’m not sure that he ever thought of himself as particularly quotable, but as you’ll see below, I wasn’t alone in internalizing. There were hundreds more bon mots, most of which he probably forgot as soon as he said them but stuff I’ve never been able to shake off, to this day.

His resume doesn’t do him justice, but quickly… For 40 years, Dale Pon was at the forefront of media programming and promotion for many of the major media companies, CBS, NBC, Viacom, Storer Broadcasting (where we met). He specialized in radio throughout his career, but when Bob Pittman moved into cable television, he prevailed there too (“I Want My MTV!” is still returns hundreds of thousands of Google search results, 30 years after it went off the air). He was wildly successful in an advertising agency partnership with ad legend George Lois, before setting up a solo shop, Dale Pon Advertising, in New York City.

Dale was brash and loud, very, and he certainly wasn’t to everyone’s taste. The friend who first recommended me for one of his jobs called in a rage when he quit and said if I really needed a gig so badly… I knew Dale’s work from its supremacy of the metropolitan subway system for the New York country music powerhouse (a paradox if there ever was one) WHN Radio, but it hadn’t occurred to me that actual human beings created advertising, or that it took any real brain power. Dale quickly disabused me of that notion, as he sent me to his tailor to buy me my first three piece suit (more appropriate for Park Avenue media than the cut off shorts I wore to our interview).

Most of all, he was really fucking smart. And deeply, articulately, astute about media. He could tell the story of radio stations or television networks better than anyone, and persuade their audiences to fall profoundly in love, by sticking to the basic human emotions like truth, desire, love. (My favorite? “Love songs, nothing but love songs” for WPIX-FM, directly appropriated for an Off-Broadway show). He didn’t end it there, with a creative, strategic and statistical brilliance that combined, to quote Bob Pittman (from another context completely) “math and magic.”

What I appreciated most was his intense, almost overwhelming desire to teach me everything he knew at exactly the moment I was desperate for his knowledge. In fact, as I observed him with myself and others over the years, it would be fair to say that if you wasn’t interested in being taught, Dale Pon wasn’t interested in you. And, not for nothing, it went both ways. He’s was as incisive a questioner and listener as one could want. Curious, intrigued, dying to know anything on almost any subject. In my case, it meant that we generally spent six or seven days together all the years we were together in two different media capitals. Whew!

Difficult? Challenging? Exasperating? You bet. I wouldn’t trade that time for anything.

Dale’s the one who changed the course of my work life, and as Scott Webb says below, “he changed me.” It’s because of Dale that I stumbled on my understanding that I wasn’t a music guy after all, or even a TV baby, but a pop culture sponge. I wouldn’t had the chance to participate in any of the culture shiftings I got to observe first hand. Who knows, maybe I would’ve stumbled through a life of complete dissatisfaction. That’s how profound his influence was on me.

Dale’s birthday recently passed by, and stuck for cogent things to say about him, I reached out to a few friends who’ve crossed his path and might be better at expressing themselves than I ever could. You’ll notice they’re pretty powerful personalities themselves, but Dale made an impression. Boy, did he make an impression. (I left out some of those controversial moments and unproductive comments.)

Well, our friends didn’t let us down. They got to the heart of the matter in ways I never could. Thanks everyone.

…..

Herb Scannell: Mythical.

Dale Pon is mythical.

He’s the man who “wanted his MTV” and got the world to say the same. My friend Fred always claimed that he learned whatever he knew from Dale and whatever I know I learned from Fred so it all comes back to Dale. Or blame them both. Happy Birthday Dale! Forever young!

…..

Bob Pittman: The Mad Scientist.

Dale Pon is the mad scientist of advertising. Full of passion, always with a breakthrough idea and the urgency to get it done quickly with no compromises. He made a huge contribution to my successes at WNBC Radio, MTV and even Six Flags theme parks. One of a kind….happy birthday to him from a big fan!

……

Scott Webb: “Most people don’t know how to think.”

Dale Pon didn’t just change my life he changed me. He encouraged me to be brave and fearless and never stop solving problems. He is one of the smartest people I have ever met and the teacher I will never forget.

You never know how things are going to happen. After 4 years at Sarah Lawrence, one of the most expensive liberal arts schools, I was clueless about a career. My secret wish was to write comics (mostly because I had no talent to draw). Unlike most of my class at SLC my parents were basically working class folks with a yankee work ethic who expected me to not move back home after graduation.

One January evening, I was talking with my friend Betsy K who had just graduated. She had just returned home from job hunting in the city. She had an interview at WNBC Radio; they weren’t hiring but were looking for interns. “What’s an intern?” I asked. I was so naive.

I immediately fell in love with the energy of the radio station. I had to work there.

“You’ll be working for Dale Pon. He’s very demanding. Do you think you can handle that?” asked Buzz Brindle, a WNBC program director. Me? Of course! I’ve got my Yankee work ethic and my Sarah Lawrence education. I thought I was ready for anything. But I was not ready for Dale Pan.

Dale was bigger than life, louder than anyone else in the company and frequently slammed the door to his tiny office. I found him brilliant, charismatic and intimidating.

My first big assignment for Dale was to create a chart of all the radio stations in New York and rank them by ratings performance over the past 2 years. I wanted to do a great job for him but the truth was that I was terrible at chart making. I was a liberal arts comic book kid and he had me doing statistical analysis and I knew if I did a bad job I would probably face his famous wrath behind a slammed closed door. But despite my inept chart building, Dale painstakingly taught me how to read the Arbitron reports and methodically went through my work and instructed me how to correct it. I learned more from him over that 5 month internship than I had in my last 2 years of college. But my lesson wasn’t in statistical analysis or radio promotion. Dale had high expectations of me, he believed in me and he was demanding in the pursuit of excellence.

A lot of people at the station didn’t like Dale mostly because he would raise his voice to make a point or because he was passionate about his beliefs, or would not hold back his opinion when something was mediocre, pedestrian or just plain stupid. Dale expected greatness in people, work and business. His mission was to win and often people found that difficult to embrace. I, on the other hand, found it awesome. I guess he reminded me of the comic book heroes I admired so much - characters who were extraordinary and could do things other people thought were impossible. Most people at the radio station were happy to have a job and get a paycheck and could care less about being #1 but for him that was all that mattered.

It didn’t hurt that he was so smart and insightful. He had the uncanny super power of understand exactly what the problem was – and he taught me that creativity was the ability to solve problems in fresh, innovative and smart ways.

“Do you know why I hired you?” he asked me at the end of my internship. “I didn’t want to hire one of those kids who studied advertising or media in college. Those kids have been ruined. They show up thinking they already know everything - and they haven’t even had a job yet. You didn’t know anything but you were willing to learn and think. Most people don’t know how to think.”

Those were some of the most important words I ever heard. They lit a fire of confidence and trust in myself that did not exist before and served me throughout my life, not just in work but in life.

…..

Bill Sobel: He yelled at me on the phone…no idea why.

…..

Noreen Morioka: “Good creates things, and Evil destroys it.”

There is no doubt that we all have a great Dale Pon story. Dale never did anything average. He did everything in extremes. Whether you were laughing so hard that you couldn’t breathe or wanting to shake him like a rag doll, Dale is unforgettable.

One of my favorite Dale Pon stories is when he was pitching a new name for a network. Since the channel was going to be all re-runs of a lower level, Dale named it Trash TV. I loved it, but when I presented my designs, he thought what I did wasn’t trashy enough and proceeded to get another designer to put flies swarming around the proposed logomark. When he presented his concept to the network president, he stopped at the building dumpster and pulled out garbage to bring up to presentation. Needless to say, the meeting didn’t go well, and the president was furious that Dale brought garbage into his beautiful office. Stern words were exchanged on both sides and security was called to take Dale and garbage out of the office. He called later to let me know they were going to search for another name. The network changed their name several times since then, and each time Dale would just smile. We all knew his solution was genius.

Like you, Fred, Dale taught me a lot. He taught me never to settle, always come back stronger and most importantly what the difference between good and evil was.

“Good creates things, and Evil destroys it.” Thanks to this simple Dale Pon-ism, I live my life by.

I will always have a deep respect and love for that guy. Happy Birthday, Dale. You are the true original.

…..

Tina Potter: So thoughtful.

Dale is a magnanimous gift-giver. I once told him the Chrysler Building was my favorite building in NY, and the next time I saw him, he brought me a beautiful framed B&W print of the building! So thoughtful. I still have it!

……

Judith Bookbinder: ANYTHING IS POSSIBLE.

I learned a lot from Dale in a very short time.

Dale taught me that ANYTHING IS POSSIBLE.

If you want to make something happen, figure it out or find someone who can do it for you.

This simple wisdom is something that has served me throughout my professional life.

…..

Ed Salamon: Directness and Simplicity.

I always appreciate the opportunity to say something nice about Dale, but the stories that first came to mind involved women, drugs, and fistfights. Or were otherwise too self-incriminating. Here’s what I’ve come up with:

The genius of Dale’s creativity is its directness and simplicity (like “I Want My MTV!”). Unfortunately that sometimes resulted in it being underappreciated.

When we worked together at WHN Radio I once heard our boss say to Dale at the end of the day “We need a new ad campaign slogan for the station by tomorrow. Take twenty minutes tonight, walk around the Village and come up with something.”

When I later started The United Stations Radio Network with Dick Clark and others, we hired Dale to create the logo, which he agreed to do out of friendship for only a nominal fee. The logo was a distinctive type face, with the letters stuck together (“united”). Some in the company commented that it was too simple; others appreciated its genius.

……

Tom Freston: A great bunch of guys.

Dale is a great bunch of guys. Argumentative, persistent, a perfectionist, fun, difficult, and smart as hell….winning, ultimately, most of his arguments. Happy birthday.

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Therese Gamba: “Work smarter, not harder.”

Long before there was “Better Call Saul” it was “Better Call Dale” when you were faced with a creative challenge. Dale had a long term relationship with MTV Networks having been part of the launch team for that iconic channel. So when The Nashville Network had to be relaunched as the new home of the WWE (then the WWF), oh and it had to be done in three months, there was only one person to call.

My first meeting with Dale was over lunch at the Mercer Kitchen. Fred had prepped me that Dale liked metrics and to be ready for a lot of questions. But as anyone who’s met with Dale will tell you, you can never be fully prepared for the hurricane of creative energy that is Dale Pon.

I was prepared with my Venn diagram of the overlap between TNN’s current viewers and the WWE’s viewers (no surprise, not a big cross section). Then the questions started in what felt like a ping pong match at warp speed.

Two hours into the lunch I had held my own and received the nod from Dale that I was on the right track. I was exhausted, relieved and thrilled to have passed the test. I learned that once you’ve basked in the glow of Dale’s approval, you were hooked. I also learned that I had become a member of an exclusive club, “Dale’s World.” My fellow club members all know the stories, share the memories and still live by what he taught us.

Dale always said “work smarter, not harder.” That mantra has never failed me just as Dale never failed to be supportive, inquisitive and completely one of a kind!

Happy Birthday dear Dale!

(From left): Dale Pon, Anne Grassi, Scott Webb at WNBC Radio, circa 1980.

Alan Goodman: “I’ll give you 50 bucks to fuck up this guy’s haircut.”

Two stories about Dale Pon –

1. I was in Paris with Dale (who ran our advertising agency – my mentor was now my supplier) and MTV’s VP of Programming, Les Garland. Dale and Les weren’t pals. How tense was it? We had dinner together one night in Paris and Les bought us all expensive Cuban cigars. Outside, Dale waited until Les split off to go to his hotel. The first second Les was out of sight, Dale pitched his cigar in the gutter.

We had flown on 10 hours notice so we could shoot Mick Jagger saying “I Want My MTV!” Dale had already shot a number of other MTV generation stars shouting the line, and some were even biggish. But Jagger was THE “get.” We knew that once Jagger blessed our campaign by participating, we’d get anyone else we would ever want. (We did).

We waited around the hotel a couple of days until we got the bat signal that Mick was ready, and raced over to his hotel to set up. Very quickly, what was supposed to be Dale’s shoot had become Les’ shoot. Dale was pissed, rigid with anger, sequestered with me in the adjoining room forced to watch the proceedings on a monitor. I went over to him to try to diffuse the situation. I can’t remember what I told him. But I remember his response, word for word:

“Do you think I need to hear any of this right now?”

I realized why I was in Paris. I was there, as the client, to witness who threw the first punch.

I had spent every single day of the past four months in the office trying to figure out how to do a job I had no idea how to do. I was exhausted. I had zero interest in the kind of politics and shenanigans that network executives pull, and I didn’t want to be there. That’s it, I decided. I’ve had enough. I’m a writer. I have a talent. I can make a living. I will get back home and I will immediately quit.

I said nothing. I smiled through the rest of the shoot. We stopped at a bistro after we wrapped, and had a lovely dinner and wine with the crew. It was a celebration. For good reason. We had Jagger. I stayed quiet. Silent, even. No one knew of my plans.

When we reached the hotel, Dale drew me aside and sat me down.

“You’re not going to quit,” he said. What?! Huh?! How did he know? On top of everything, the man can read minds??!

“You’re not going to quit. You are at the very beginning of something that will change the world, and you will have a great career. You have to stay there and be a part of that and do what you do really well. You cannot leave. Do you understand? You cannot quit.”

He went up to bed. I went home the next day, and didn’t quit. Instead, I stayed and helped make the thing that changed the world. And it was the beginning of a great career.

2. I went to get my hair cut at Astor Place one day. I walked up to my guy, and there in the chair was Dale. I didn’t know Dale used my guy. Dale looked up at me, looked at the barber, and told him, “I’ll give you 50 bucks to fuck up this guy’s haircut.”

…..

Scott Webb (unedited): “He didn’t just change my life he changed me.”

You never know how things are going to happen.

I was a few short months away from graduating from Sarah Lawrence College with no idea what I would do for a job. I was a kid who had grown up reading and loving comic books. After 4 years at one of the most expensive liberal arts schools I was clueless about a career. My secret wish remained to write comics (mostly because I had no talent to draw). Sarah Lawrence was a great place for me. It was there that I understood how to learn. I was naturally curious and SLC exposed me to a world of ideas and brilliant people (students and teachers). But Sarah Lawrence was not a place where I could start a career path. 5 months from graduating I felt the looming pressure of finding a job and making money. Unlike most of my class at SLC my parents were basically working class folks with a yankee work ethic who expected me to not move back home after graduation.

One January evening, I was talking with my friend Betsy K who had just graduated. She had just returned home from job hunting in the city. She had an interview at WNBC radio with a guy named Buzz Brindle. She said they weren’t hiring but were looking for interns. “What’s an intern?” I asked. I was so naive. She explained that an internship is where you work for free - for experience and to get your foot in the door. WNBC was part of NBC - one of only 3 existing TV networks at the time and my eyes lit up at the idea of of doing anything with a big media company. So I lined up a meeting with Buzz to see if I was intern material.

Buzz was sweet and avuncular and I immediately fell in love with the energy of the radio station. I had to work there. “We’re looking for interns in the promotion department” Buzz explained and I just nodded as affirmatively as possible. “You’ll be working for Dale Pon. He’s very demanding. Do you think you can handle that?” Me? Of course! I’ve got my Yankee work ethic and my Sarah Lawrence education. I thought I was ready for anything. But I was not ready for Dale Pon.

I interned at the station 2 days a week and It appeared I was the only male in Dale’s promotion team. I reported to a woman named Anne Grassi but Dale was the boss. Dale was bigger than life, louder than anyone else in the company and frequently slammed the door to his tiny office. I had never worked in an office before. I found him brilliant, charismatic and intimidating. The other interns and I would huddle in the conference room where we did our work and wait for our next assignment.

I did many things as an intern but my first big assignment for Dale was to create a chart of all the radio stations in New York and rank them by ratings performance over the past 2 years. This was no small task - this was way before computers in offices - and required me to go to the NBC research department to collect dozens of Arbitron ratings books and laboriously extract the data he wanted and lay it out graphically. I wanted to do a great job for him but the truth was that I was terrible at chart making.

I was a liberal arts comic book kid and he had me doing statistical analysis and I knew if I did a bad job I would probably face his famous wrath behind a slammed closed door. But despite my inept chart building, Dale painstakingly taught me how to read the Arbitron reports and methodically went through my work and instructed me how to correct it. I learned more from him over that 5 month internship than I had in my last 2 years of college. But my lesson wasn’t in statistical analysis or radio promotion. Dale had high expectations of me, he believed in me and he was demanding in the pursuit of excellence.

The chart was part of his battle plan to make WNBC #1 in the NYC market and when I understood the big picture of what he was doing I felt even more inspired and willing to do anything in the service of that cause.

It didn’t hurt that he was so smart and insightful. He had the uncanny super power of understand exactly wha the problem was - and he taught me that creativity was the ability to solve problems in fresh, innovative and smart ways. “Do you know why I hired you?” he asked me at the end of my internship. “I didn’t want to hire one of those kids who studied advertising or media in college. Those kids have been ruined. They show up thinking they already know everything - and they haven’t even had a job yet. You didn’t know anything but you were willing to learn and think. Most people don’t know how to think.” Those were some of the most important words I ever heard. They lit a fire of confidence and trust in myself that did not exist before and served me throughout my life, not just in work but in life.

.....

Susan Kantor and David Hyman were on the opposite side of their relationships with him, Susan as a long time account executive in Dale’s agencies, and David as a client. Drew Takahashi, a trusted friend and wonderful creative partner.

I’m particularly fond of the pull quote from David’s recollections. Having had hundreds of restaurant meals with DP over the years, waitress confusion was probably my overriding remembrance.

Susan Kantor has traveled to the upper heights of television since her time with Dale Pon in the 1980s. But when you read her memoir below he prepared her well, as he did with all of us.

Drew Takahashi is a director who co-founded (Colossal) Pictures, San Francisco, one of the most creative production companies of the 1980s and 90s, and one of the key creative suppliers to the first decades of MTV.

David Hyman became my head of marketing at the MTVi Group when the company purchased Sonicnet.com, one of David’s early digital music endeavors (he’s gone on as founder of MOG, one of the seminal digital music streamers).

…..

Susan Kantor: “Lead, don’t follow”. Love, Dale”

Hands down, Dale Pon was my most influential career mentor. Ridiculously smart, enormously passionate, admirably courageous and truthfully a little scary.

We would all brace ourselves for the moment the elevator doors opened and the sound of his fiercely determined walk in his trademarked cowboy boots could be heard. With the first, “good morning” would come a rapid fire interrogation of where we were at on all the “to do’s” he had just given us an hour ago. “Why isn’t it done yet?”

Leslie Fenn-Gershon and I used to joke about putting a Valium in his Perrier so we could get through the day.

When I got to the office in the morning there would often be a “note”, on my chair written with red Sharpie marker on yellow pad lined paper (pre-email), from Dale. His handwriting, had as much conviction as his spoken word. These encouraging notes were meant to guide, remind, teach, mentor or simply, to show his appreciation - often complimentary, occasionally piercing. I still have them.

“Lead, don’t follow”. Love, Dale

“Let’s make things happen!” Love Dale “

“There are children and there are parents. Be a parent.” Love, Dale “

“Everyone wants to be told what to do. Tell them.” Love, Dale “

“We had a good day today. Thank you for your help.” Love, Dale

As we chased rock stars around the globe helping MTV and VH1 revolutionize the music industry, and traversed across the county to position many TV and radio stations in their market, Dale always imparted the importance of what we were doing and demanded we do our very best, every day.

He recognized my innate work ethic, enthusiasm and willingness to do whatever it took to learn and succeed – he also knew how young and naïve I was. Ripe for mentorship and direction. I got both, and then some. The Dale Pon “boot camp” was not always pretty, but it was always colorful, impactful, memorable and most importantly, meaningful.

Not only did he teach me all about advertising and the importance of finding the unique selling proposition and saying it as simply as possible so people would remember it, he showed me the world and how not to be intimidated by it. He made me self-aware of my talents and my shortcomings. He also taught me there was no substitute for doing the work.

To this day, I love you Dale and I thank you for believing in me and giving me the chance of a lifetime.

Belated birthday wishes and hope to see you again soon!

…..

Drew Takahashi: “…he gleefully pushed me to do stuff I hated.“

After seeing you and the MTV crew took me back to good/bad old days. I realized I missed Dale Pon.

Back in the day I didn’t know he was a mentor. I only knew he gleefully pushed me to do stuff I hated. In the end I realized you and he knew what was better for me than what I knew. Someday I’ll learn my lesson.

Steve Linden and I went to shoot with Dale for WNBC [AM]. He asked us to meet him at Windows on the World bar for drinks and dinner. He showed up two hours later and Steve and I were suitably toasted. Then he insisted we join him in a very alcoholic dinner. I was so hungover the morning of the shoot I didn’t know how I could direct the talent, Don Imus. Dale apologized for needing to shoot something first so we didn’t roll my spot until the afternoon. Saved my ass.

Many more memories. The weirdest was him in the Colossal bathroom cleaning crabs of their guts for a surprise picnic in the middle of our animation camera shoot.

…..

David Hyman: “[He] always confused the waitresses.”

Here’s mine:

Dale came up with the name of my company, Gracenote. I think that just came really easy to him.

For a while he was a really great teacher to me. I stubbornly couldn’t take the occasional abuse that went with it, even though it was probably good for me. I was honored to be asked as the voice over for a $30 million tv ad campaign by Dale and encouraged to do voice over work. Thrilling to be informed I had career chops outside of sales & marketing.

Dale is the only person i know that would always order two margaritas for himself (at the same time). It always confused the waitresses.

.....

With Dale Pon @WHN Radio. 1977, New York City.

It was against all odds, but my late 70s stint in country music radio hooked me up with a mentor who made the difference.

Before I got to New York’s 1050 WHN, I was aware of the station. Well aware. Sometime in 1976, my friend/future partner/father of my beloved nephew and niece, Alan Goodman, asked me whether I’d seen some giant subway posters (the top photo above). Of course, I’d noticed them, with large portraits of Johnny Cash, Elvis Presley, The Eagles, Charlie Pride, Loretta Lynn, Kenny Rogers, Olivia Newton-John, Linda Ronstadt and seemingly dozens of other traditional and contemporary stars of the era. There were so many, they seemed to be everywhere. And, they were gorgeous, well designed, in a sea of drop-dead-New York graffiti, hum drum posters, homeless campers and mess, standing out like nothing we’d ever seen down there before. Too bad it was for music we couldn’t stand.

After I got the job with the station’s creative director and ad man, Dale Pon (another story for another time), I found out a bit about the thinking at the station and the advertising campaign. How did a city that was the home of the most sophisticated popular music of all time –to the likes of Duke Ellington, George Gershwin, Irving Berlin, Frank Sinatra– welcome the shitkickers in and become the second most popular radio station in the United States (or the world, for that matter)?

Dale was the supremely gifted Vice President of Creative Services, and he introduced me to Ed Salamon, the station’s innovative program director (Neil Rockoff was the General Manager who brought them together), who used a Top 40 radio approach* to country radio, upending the entire (typical New Yorker’s) notion that country music hadn’t evolved since Hank Williams.

No ordinary radio promotion guy, Dale had been a media buyer at Ogilvy, a radio upstart (a mild description) when the world switched from AM to “progressive” FM, and run radio ad sales teams. In the 80s, he would go on to successfully run his own advertising agency, and together we started one of the most famous media campaigns of all time, “I Want My MTV!”).

Dale Pon wasn’t going to promote the station as cowboy boots and hats, like the last team did. He wanted big ratings for WHN, big ratings. They all did.

* If you’re interested, Ed’s written a book that details his contrarian, and wildly successful, methods called WHN: When New York Went Country.

WHN Radio illustrations from top to bottom, all creative direction by Dale Pon 1977: New York City subway station double truck posters (L-R) Olivia Newton-John (obscured), Linda Ronstadt, Elvis Presley; Olivia Newton-John; Kenny Rogers; Television/Radio Age cover ads; Linda Ronstadt double truck subway poster.

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I Want My MTV! Early 1980s, New York City.

MTV had been on the air for six months and we’d fired the storied Ogilvy & Mather and hired Dale Pon’s LPG/Pon (a joint venture with George Lois) at my insistence. Now they were presenting their first trade campaign for advertisers and cable operators and my first big decision was being called into question. America is fast becoming a land of Cable Brats! “It’s audacious! Outrageous! Just like you guys.” George Lois was a big talker, a big seller, and a bit of a smart ass, loudmouth. He was also smart. Even though I knew he designed the “cable brats” thing, it was my brilliant mentor Dale, who’d never steered me wrong creatively or strategically, who was behind the whole thing. His ex-girlfriend, and now one of my best friends, Nancy Podbielniak, had written the copy. Besides, I agreed with Dale that generally trade advertising was a waste of time and bigger waste of money. Consumers were where it’s at, and weren’t all the tradesmen we were hopping to reach consumers too? If we had a knockout punch of consumer advertising our job would be done. I knew he was keeping his powder dry for the big show.

America is fast becoming a land of Cable Brats! There’s an incorrigible new generation out there. They grew up with music. They grew up with television. So we put ‘em both together – for the Cable Brats, and they’re taking over America! They’re men and women in the 18 to 34 age range advertisers want most – plus the increasingly important 12 to 17 segement. The Cable Brats buy all the high volume, high ticket, high tech, high profit products of modern America. They’re strong-willed, cunning, crazily impulsive – an advertiser’s peerless audience. They look and listen and they want their MTV. And they buy, buy, buy. Rock'n'Roll wasn’t enough for them – now they want their MTV. (The exploding 24-hour Video Music Cable Network (and it’s Stereo!)

George was certainly right. It was audacious, and it was a touch outrageous. Somehow, the tone wasn’t quite right, but after the crap Ogilvy had done for us, it was way better. Besides, hidden in there was the sand grain that was going to lead us to our pearl.

.....

I Want My MTV! 1982, New York City.

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I WANT MY MTV! took the phenomenon that had taken over the imaginations of young America and supercharged it into a famous brand with just about everyone in the country. I just googled [in 2010] “I Want My MTV” and it popped up almost 4,760,000 results. Pretty amazing for an advertising campaign that ceased to exist 22 years ago.* Pretty potent. The whole thing was the work of my mentor and friend Dale Pon. He’d been my first boss in the commercial media, at WHN Radio in New York when it was a country music station. He’d recommended me for my job at Warner Amex Satellite Entertainment Company, as the production director of The Movie Channel, and eventually as the first Creative Director of MTV: Music Television. We’d fallen in and out over the years, but in late 1981, when it came time for us to hire an advertising agency again –at first, the top dog had vetoed Dale as not heavy enough for a company like ours– with a lot of help from my immediate boss Bob Pittman, I was able to convince everyone that Dale understood media promotion better than anyone else in America. Anyone. Besides, didn’t he have “insurance” with his partner, legendary adman George Lois?

Dale Pon (via MTV: The Making of a Revolution)

No one had ever encountered an ad executive like Dale, because he had the unique ability to be completely and analytically strategic –”math and magic” Pittman might call it– and be wildly, and intelligently, creative at the same time. An almost unheard of combination, especially in media advertising. Sure, he had a volatile nature, in advertising that was often a given (look at his partner). But it was his strategic, creative abilities that really set him apart.

We’d already done our first trade campaign, the “Cable Brats,“ to the discomfort of most of the suits in the corporate marketing group (Bob and his team, me included, were in programming). But Dale didn’t buy into the efficacy of trade ads anyhow, so now were onto the big show, television advertising. The only problem was that we all recognized that an effective campaign would cost about $10,000,000. Our budget only had $2,000,000, and if we didn’t spend it quickly the corporate gods would probably take it away in the fall.

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"I want my Maypo” commercials, created by John Hubley

Looking back, the core creative ended up being the most straightforward part. Dale’s closest friend and creative partner, Nancy Podbielniak had written the cable brats copy and had a tag line “Rock'n'roll wasn’t enough for them – now they want their MTV!” That rung a bell in George Lois, someone who never missed a chance to abscond with someone else’s good idea, and decided to rip off his own knock off of a Maypo campaign from the 1950s and 60s (animator John Hubley originated it as a set famous animated spots, and George had unsuccessfully knocked it off using sports stars) and presented a storyboard that completely duplicated his version. Rock stars like Mick Jagger were saying “I Want My MTV” and crying like babies, implying they were spoiled children being denied. No one was buying it until Dale let me know that there was no way he’d ask Pete Townshend or Mick to cry for us. “Pride! They need to show their pride in rock'n'roll! They’ll be shouting!” After a little corporate fuss we were able to sell it in.

AMERICA! DEMAND YOUR MTV!

Now, it was the next part that was completely and utterly brilliant. Because Dale came from the school that great creative was all well and good, but unless it could move the business needle, what good was it? In this case, the needle wasn’t ratings (cable TV didn’t have ratings in 1981), but active households, distribution for MTV. Cable operators were all relatively old guys who thought The Weather Channel was a better idea; they’d turned a deaf ear to their younger employees who were clamoring for us instead.

To dramatically simplify the strategy Dale organized, he decided to only advertise in markets where:

• There was enough penetration to justify a modest ad spend.

• But where there were critically large cable operators on the fence about taking MTV.

• And that we could afford a 300 gross rating point buy (three times heavier as any consumer products agency would suggest) for at least four weeks in a row (the traditional media spend would call for pulsing 10 days on and 10 days off).

The “G” in LPG/Pon was Dick Gershon. Along with data from our affiliate group, he crunched and crunched and crunched until he came up with a list of markets and dates we could afford. It was 20% of what we needed, but everyone figured if we could really start to knock off a bunch of cable systems, get them actually launch our network, the domino effect would solidify MTV’s hold on the market forever.

Strategy in place, the creative was back on the front burner. The basic campaign was a great way to get famous rock stars endorsing our channel, but where was the close? What would actually make the 'ka-ching’ we needed? Luckily, back in the day there was only one way to for a homeowner get anything from your reluctant jerk of a cable operator (they figure they held all the cards, why should they do anything to make life better for their consumers?). And what was it that young adults loved to do? Dale knew immediately.

No one alive in front of a television set in the summer of 1982 could ever forget

Pete Townshend, with the wackiest haircut of his career, shouting at the video camera:

“America! DEMAND your MTV! Call your cable operator and say, "I WANT MY MTV!!”

We shot the spots wherever the rock stars would have us for 20 minutes (they still weren’t really sure this MTV: Music Television thing was going to be good for them). Our director and producer, Tommy Schlamme and Buzz Potamkin, got together with some puppeteers to choreograph the 'dancing’ stereo television. I asked my partner to go into the studio to edit the music sections when they weren’t rocking enough, and –poof!– famous advertising.

Nothing to it, yes?

* For comparison, “I Want My Maypo” posts 112,000 results on Google. Or “Where’s the beef?”, another famous 1980’s campaign for Wendy’s returns 176,000 (or if you only use that phrase, which has been appropriated for all sorts of uses, you get 2,640,000).

.....

“Mee, mee, me, meeee!” MTV Networks Online, 1999/2000 New York City

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MTV got Sonicnet in the middle of another transaction they thought would be more important. But as the internet heated up in the business world’s consciousness, Sonicnet.com became something they thought to pay attention to. Which meant that, as president of MTV Networks Online, I was trying to help make the thing successful.

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MTV had also acquired a then-unique personalized radio application. Coupled with Sonicnet, we decided an ad campaign would supercharge the site, something large media folks like us thought was necessary. (It wasn’t.*)

Over a few objections, I hired my brilliant, challenging mentor Dale Pon to create our campaign. Dale had done our the iconic “I Want My MTV” for me in the early 1980s and constantly proved himself to be the most creative and effective media ad man in America. The stunningly talented and perfectly musical film director Tim Newman was already on our online staff (after turning his back on a career that included some of the greatest music videos of all time), so he was really the only person who we thought could direct the spots. Dale hustled our head of marketing, David Hyman, into his one and only –and perfect– voice acting job. (And, I should put in a word for the Sonicnet logo. Designed by AdamsMorioka, from a concept developed by Fred Graver.

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You can see for yourself that Dale knew how conceive big ideas to bring out the best from stars. With Tim in the director’s chair, the results were pretty stunning. And, to cap it, Dale really knew how to use MTVi’s clout to reach for the stars (like Isaac Hayes, James Brown, Joshua Bell, Jewel, Pat Metheny, Sheryl Crow, Beenie Man, Gang Starr, Faith Hill, Lindsey Buckingham, Don Henley, Al Jarreau, Alice Cooper, Blink 182, Kenny Wayne Shephard, Bon Jovi, Buck Cherry, Charlotte Church, Christina Acquilera, Dwight Yoakam, The Ruff Ryders, Eve, Johnny Resnick (The Goo Goo Dolls), kd lang, Buck Cherry, Kelis, Lindsey Buckingham, Melissa Etheridge, Moby, Seal, Sisqo, Static X, SheDaisy, Hillary Hahn, Charlotte Church, Yo Yo Ma, and Sting.)

This campaign, like every other one I’d worked on with Dale over the decades, was a hoot. One of the best things to come out of my one year in the early corporate internet.

…..

* IMHO, one of the great mistakes media companies made during Web 1.0, was thinking that their traditional audience reach would give them huge advantage in building web destinations. They’d made the exact same mistake in the transition from broadcast to cable. It didn’t occur to them in either era that a basic misunderstanding of the newest medium –not knowing what the audience wanted from the upstarts– would not attract anyone to their websites.

And, by the by, the same mistake has been made from popular websites bungling the transition to mobile. And, so it goes.

#Dale Pon

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dotsonabrahamsen63-blog · 6 years

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Remembering Stan Lee: The Amazing Origin Story Of The Marvel Comics Scribe

Strangely enough, Lee said he would cast himself as the opposite of all that in his own imagination, drawing a comparison to the cynical, Stan Lee Thank You For The Memories Shirt uncompromising newspaper editor J. Jonah Jameson. “I’m very frustrated that by the time they made the movie I was too old to play the role,” Lee said. “I modeled him after me. He was dumb and loudmouthed and opinionated. Of all the characters he helped create, Peter Parker remained his favorite. “In a way Spider-Man is more special than the others,” he said. What made him Lee’s favorite? “Nothing ever goes right for Peter. I think for most people in the world, nothing ever goes right. He hates people he’s never seen — people he’s never known — with equal intensity — with equal venom. “Now, we’re not trying to say it’s unreasonable for one human being to bug another. But, although anyone has the right to dislike another individual, it’s totally irrational, patently insane to condemn an entire race — to despise an entire nation — to vilify an entire religion. Sooner or later, we must learn to judge each other on our own merits. Sooner or later, if man is ever to be worthy of his destiny, we must fill our hearts with tolerance. For then, and only then, will we be truly worthy of the concept that man was created in the image of God ― a God who calls us ALL ― His children. 2.99. Available in North America and Europe. Oscorp Search & Destroy Pack - In The Amazing Spider-Manvideo game, Spider-Man has his own smartphone to help navigate around Manhattan, locate missions and challenges and fight crime. With this pack, Spider-Man's smartphone will feature two mini-games inspired by classic arcade fun. 2.99. Available in North America and Europe. Lizard Rampage Pack - The notorious Lizard is on the loose again in Manhattan! Take on the role of Dr. Connors' terrifying alter ego in a race against time. Go berserk through the streets using his devastating stomp attack and tail swipe to defeat Oscorp guards and earn mega points.

Lee knew his work was different, proudly noting that stories were drawn out over several issues not to make money but to better develop characters, situations and themes. He didn’t neglect his villains, either. One, the Moleman, went bad when he was ostracized because of his appearance, Lee wrote, adding it was “almost unheard of in a comic book” to explain why a character was what he was. Lee’s direct influence faded in the 1970s as he gave up some of his editorial duties at Marvel. But with his trademark white mustache and tinted sunglasses, he was the industry’s most recognizable figure. The Amazing Spider-Man is getting a whole bunch of DLC today, including a few different packs that will have you playing as people other than the titular wall-crawler. The Lizard Rampage pack will open up a level where you play as the Lizard, along with a new Spidey suit to wear. 49.99 on Steam, including complete integration with Steam achievements. A Nintendo 3DS demo is also now available in the Nintendo eShop. Rhino Challenge Pack - Take control of the massive, genetically engineered villain Rhino and rampage around Manhattan in an exclusive gameplay challenge of pure destruction! As Rhino, players will be able to unleash his formidable powers to destroy anything and everything in his path in a timed event full of speed, combo streaks, and of course, a ton of things to break! The Associated Press in a 2006 interview. Lee considered the comic-book medium an art form and he was prolific: By some accounts, he came up with a new comic book every day for 10 years. He hit his stride in the 1960s when he brought the Fantastic Four, the Hulk, Spider-Man, Iron Man and numerous others to life. His heroes, meanwhile, were a far cry from virtuous do-gooders such as rival DC Comics' Superman. The Fantastic Four fought with each other. Spider-Man was goaded into superhero work by his alter ego, Peter Parker, who suffered from unrequited crushes, money problems and dandruff.

XXX in the world of comic books were awesome. I happen to think they’re not exactly what a lot of people think but I don’t doubt their size and endurance. I knew him since 1970, worked for him a few times, talked with him at length and fielded an awful lot of phone calls from him asking me questions about comic books he worked on. He really did have a bad memory, if not when he first started telling people he had a bad memory, then certainly later on as he turned more and more into the Stan Lee character he’d created for himself. That’s all I’m going to write now. That’s where it begins and ends with me. To those of us who have been so deeply affected by the humanity of his imagination, the understanding of reaching beyond our potential and the necessity of tapping into our immeasurable imaginations, we thank you and are forever indebted. Rest In Peace Dear Stan. You made our time here a better one. What a man. What a life. When I first broke into Hollywood, he welcomed me with open arms and some very sage advice I’ll forever take to heart. A true icon who impacted generations around the world. Rest in love, my friend. I have to say I am deeply touched by the passing of Stan Lee… I always looked forward to seeing his cameo parts in all his great movies. 1 - Maybe you haven’t noticed, but there is a spiritual quality in all the Stan Lee movies… always the good guys win. Eventually, not always right away, but eventually. And his movies most of the time ended on an upbeat thought… that allowed us to ponder our existence. 2 - Stan Lee was also a man who could have been a musician but he was not good at music at all.

Legendary Marvel Comics co-creator Stan Lee — famous for giving the world beloved superheroes including Spider-Man, Iron Man and the Incredible Hulk — died Monday. According to TMZ, Lee suffered a number of illnesses over the last year, including pneumonia. His daughter J.C. told the site, “My father loved all of his fans. Lee was born Stanley Martin Lieber to Romanian-born Jewish immigrants in New York City, spending much of his early life in Washington Heights. He returned to Timely Comics in 1945 and married wife Joan two years later. In 1950, Timely Comics publisher Martin Goodman tasked Lee with creating a new superhero team to rival DC Comics’ Justice League. “Let’s lay it right on the line. Bigotry and racism are among the deadliest social ills plaguing the world today. But, unlike a team of costumed super-villains, they can’t be halted with a punch in the snoot, or a zap from a ray gun. The only way to destroy them is to expose them — to reveal them for the insidious evils they really are. The bigot is an unreasoning hater — one who hates blindly, fanatically, indiscriminately. If his hang-up is black men, he hates ALL black men. If a redhead once offended him, he hates ALL redheads. If some foreigner beat him to a job, he’s down on ALL foreigners. Stan Lee, the comic book mastermind who changed the landscape of the superhero genre, has died at age 95. Lee revolutionized the comic world by creating Marvel Comics superheroes such as Spider-Man, The Fantastic Four and The Incredible Hulk. An attorney for Lee's daughter, J.C. Lee, said the creative dynamo who revolutionized the comic world by introducing human frailties in superheroes such as Spider-Man, The Fantastic Four and The Incredible Hulk, was declared dead Monday at Cedars-Sinai Medical Center in Los Angeles. In a statement to Fox News Shane Duffy, CEO of Stan Lee’s POW! I think everybody loves things that are bigger than life. I think of them as fairy tales for grown-ups," he told The Associated Press in a 2006 interview. "We all grew up with giants and ogres and witches. Well, you get a little bit older and you're too old to read fairy tales.

How long would this superhero movie thing last? He didn’t know. He was glad to be along for the ride. Happy to see the old characters he helped create being brought to life onscreen. We began talking about the origin of Spider-Man, born in 1962 after a string of other successes had made Stan Lee a powerhouse scribe at Marvel Comics. He had started working there when he was 17. Back then, Marvel Comics was known as Timely Comics, and he was known as Stanley Lieber, son of Jewish Romanian immigrants from the Bronx. His dream was to become a writer. But before any of that could happen, he earned cash by working a series of small jobs. As a theater usher, his first claim to fame was tripping and falling while showing Eleanor Roosevelt to her seat. “Are you all right, young man? Remember, this was six years before Iron Man and the launch of the Marvel Cinematic Universe. The films were not yet interconnected, not that there were many to string together. Stan Lee cameos were not yet a phenomenon. He had played a beachside hotdog vendor in the X-Men film. That was it. (“You missed me?” he teased. “I was like the lead of the movie! ] idea was, I was selling sunglasses in Times Square and I was talking to this little girl, showing her a pair of glasses as Peter Parker walks by,” Lee recounted in his gruff, nasally voice. Think about the incredible characters that derived from the mind of this man. Iron Man, the X-Men, Thor, Daredevil and Dr. Strange. These are characters everyone knows and loves. Look at this list of Stan Lee's creations and think about which ones have gone onto success in other media as well as had very successful runs in comics. Every single one of them almost. Granted, a lot of that success is due to the efforts and contributions of those writers and artists who developed the characters through the years. But Stan Lee's fingerprint is on each and every one of them and will always be seen and felt. Can you name one single creator in comics that has contributed as much in terms of longevity, creativity and uniqueness? You can't because there are none. There are plenty of creators that have made great contributions and have written or drawn amazing characters and stories. But none can say they changed the face of the industry quite like Stan Lee can. No matter what happens from this day forward; no matter what superstar creators land at the Big Two. Stan Lee, Marvel Comics' own living legend, stands head and shoulders above the rest. LOS ANGELES (AP) — Stan Lee, the creative dynamo who revolutionized the comic book and helped make billions for Hollywood by introducing human frailties in Marvel superheroes such as Spider-Man, the Fantastic Four and the Incredible Hulk, died Monday. Lee was declared dead at Cedars-Sinai Medical Center in Los Angeles, according to Kirk Schenck, an attorney for Lee’s daughter, J.C. As the top writer at Marvel Comics and later as its publisher, Lee was widely considered the architect of the contemporary comic book. He revived the industry in the 1960s by offering the costumes and action craved by younger readers while insisting on sophisticated plots, college-level dialogue, satire, science fiction, even philosophy.

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canvaswolfdoll · 8 years

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Canvas and Video Games

Have I talked about my Video Game history? Feels like I have, but I also can’t remember doing so. I’m also running low on possible essay topics, and haven’t finished off any media that I can review[1] recently enough to do that instead…

So, hey, you nerds, let’s talk about Video Games!

Because that’s obviously been a massive influence on my life, what with… my entire brand, really. Egads, am I a nerd, sitting here with a New 3DS in a charging cradle in front of me, trying to work out how to do better quality streams and deciding to write an essay about Video Games.

It all started with my brother, old Foxface himself. As the family lore goes, my parents once didn’t want video games in the house, what with… the social stigma, I guess? It was different times, alright?

Point is, my brother’s speech teacher was all ‘Hey, you know what may help with speech? Video Games! Get him video games.’

And so my parents did, despite any reasonable connection or evidence in the above argument.[2]

So they bought him the Sega Genesis, the only non-Nintendo console we’ve ever owned. He played Sonic the Hedgehog! Also… no. It was mostly just Sonic.

Obviously young Canvas was also interested in the wonder of interactive media, and the running rodent, so I’d watch him play, and occasionally step in as Tails or try to play it myself. And I was terrible at it.

Eventually, the Nintendo 64 was released and added to our fleet of hardware, and we never looked back! Ha ha!

That’s the console that we really cut our teeth on, with it’s many beloved games, from Mario 64, Star Fox 64, Legend of Zelda: Ocarina of Time (first Zelda game I was ever aware of), and so on and so forth. We ended up with most of the major releases.[3] Also Mischief Makers for some reason.

It was also the height of Video Rental stores, though I never got to choose games to rent. Vulpin stuck with Space Station Silicon Valley which… might deserve an HD Remake, to be honest. Such a bizarre premise people would eat up, nowadays.

The Game Boy Color arrived, carrying Pokemon and various shovelware, plus a few Zelda Games. Tried my best with them, but for the longest time I never actually completed a video game, or got that far, though I did finish Johto in Gold, which is something.

Gamecube came out, the Dreamcast died, and I began to become aware of the surrounding culture as my capabilities to use the internet matured. We also continued a trend of our person game libraries for the generation growing larger than the last. Lots of GameCube games.

Animal Crossing was a Christmas gift early in the cycle, and it was the first video game all of the kids in the family played, to various extents. Elder Sister was her usual perfectionist self, paid off her house, then pretty much stopped playing video games forever afterwards. Little Sister still plays the occasional game (mostly Paper Mario), but largely it’s just Foxface and I who are deep into the gaming scene.

But, like so many things, tracking each and every experience would be a rather sisyphean task, so I should try and refocus here.

Video Games have always been a presence in my life, and thus had its effects on my creative self, from imaginary friends to the little stories I’d crafted pacing the backyard. They were my chief insight into narratives and various genres, design (whether costume or set or mechanical). Nintendo Power helped educate me on the concept of news and industry, as well as the community that could grow from a hobby.

In fact, Pokemon was the main driving force behind the event I joke is the time I’ve ever made friends myself,[4] being approached while reading a book related to the franchise during second grade. It was nice.

Learning about the internet and GameFAQs hinted towards the wider world and culture, and eventually I came upon 8-Bit Theater, which fired up my love of comics in a big way. Comics and stories made from and about elements of video games? That’s so cool!

Then Nintendo Acres happened.

The diminishing use of quality sprite work in video games makes me sad, by the way. There’s just something about the GBA/DS era graphics that invokes joy in my heart, by now even Pokemon has left sprite work behind for models, and even kitschy independent games tend for the super minimalistic version of 8-bit and… whatever one would refer to Atari graphics. Had I artistic talent, I would slather my media in 16-bit evocative of Friends of Mineral Town or The World Ends with You.

In fact, I think that’s one of my main hurdles getting invested in Stardew Valley[5] and Undertale. They just look ugly, even by the standards of kitschy 8-bit style. Frisk is malformed, and all the Stardew characters are in the wrong perspective for the rest of the world. Sprite work can be so beautiful, and yet no one puts in the effort anymore.

Look, sprites aren’t the only aesthetic I love, just so we’re clear. If there’s one thing I’ve learned, I just prefer bright, cheery worlds. Tale of Symphonia is one of my favorite games, if not my absolute number one.[6] There’s just something very nice about a fantasy world that looks lush and vibrant, where you’d be happy to live just for the scenery. The Tales series and Rune Factory also made me very positive about oddly intricate characters in fantasy. I’ve never liked the dirt covered fantasy of… let’s say Skyrim. Fantasy should be about escapism, grand adventure in grand landscapes, not the crushing reality of medieval times.

More Ghibli, less brown is what I want in general.

I may be an oddball for the elements I look for in video games. I like RPGs (obviously) but there’s very few members of the genre I actually enjoy. I flat-out can’t stand western Video Game RPGs.

What I usually look for in games is both a compelling narrative and interesting mechanics, with allowance for the ‘Classics’ and trendsetters.[7] This is something I find lacking in Western-Style RPGs, with their focus on customizing and granular stat advancement. Sure, I understand someone’s desire to try and put a popular character in an Elder Scrolls, or place some curious limitation on themselves while crawling around Fallout’s wastelands.

But because the game needs to allow the player to make whoever they want, it severely cripples the writer’s ability to write the “main” character into the plot, lest they step on the agency of the player. So, from my perspective, we end up in one of two situations: the PC is a non-entity in the plot, with the narrative happening around and to them instead of with them. Or, we get a Mass Effect situation, where they treat it like Choose Your Own Adventure, and you end up shooting a dude when you thought you were just going to arrest him.[8] That’s why I much prefer being handed a protagonist with a history and personality.

Now, those familiar with my tabletop philosophies, and namely my disdain for randomized Character Gen because it takes away player agency might be tilting their head at this inconsistency.

Well, it’s a scale thing. I realize Video Games have a limitation, and thus it’s unreasonable to expect it to cater to you completely. Tabletop, however, allows endless narrative possibilities, because it’s being created in the moment. So, with Video Games, I’m more willing to just let the story take me along as an observer, like a TV Show.

Which is to say, I don’t really project on the Player Character, and am I happy with that. It’s a division between game and story that may seem odd, but it’s what I look for: every piece having a narrative purpose, especially the loser who’s carrying us on our back.

So, narratively, I prefer the style of JRPGs (also, I like Anime and it’s tropes, so…). Yet, I have never really gotten engrossed in any Final Fantasy Game, because list combat is very dull. I mean, grindy, set the auto-attack against opponent style of Western RPGs[10] aren’t much better, but at least it’s got a hint of visual interest.

What am I left with? For a while, Tales of Symphonia, but now I’ve got Rune Factory, with it’s rather simple combat, but still mostly fun (helped along by other elements), and especially Fire Emblem, which what I wish battlemat D&D combat could be: quick, clever, strategic.

Though I’ve only played the 3DS installments thus far, due to lack of accessibility to the early games, which I couldn’t be bothered to try when they were released. Did try the first GBA game to be ported over, but that ended up having the worst, most micromanaging tutorial I’ve ever seen, and thus I am incapable of completing the first level.

I know how to play video games, Fire Emblem. I am aware of the base concept of pressing A. Yeesh. You’re worse than modern Harvest Moon games!

I’ve also never gotten invested in military FPSs, as a mixture of finding the gameplay boring, difficulty mastering it, and mockery whenever I was roped into playing one with friends.[11] In general, I don’t like being in first person view, as I find it limiting to controls, and responding to things that get behind me is annoying, because I flail trying to find the source of damage, then die.

Though, with time, my avoidance has decreased. Portal has a first person camera, but in a mixture of a more puzzle focused game and excellent integration of tutorial into gameplay,[12] it takes an agitating limited camera and makes it very workable, while also teaching the player how to interact with a game in first person.

I also played a little Team Fortress 2, and now Overwatch. The difference with those two over, say, Modern Duty or whatever, is the tone. The two games are competitive, yes, but also light hearted and goofy. Death is cheap and non punishing, the addition of powers make character choice widely different and fun, and, when I do get a little frustrated, it’s very easy for me to take a breath say ‘It’s only a game’ and let it go. Which is important when playing video games, sometimes.

Because that’s what games should always be: entertainment. It’s why I don’t try and force myself through games I’m not enjoying or lose interest in (though obviously I do try and come back and finish the plot) and why I very rarely strive for 100% completion. Because I want to enjoy myself, not engage in tedious work.

It’s also why I don’t care about ESports. Because I don’t care about sports. People doing something very well doesn’t really appeal to me. High-level chess players aren’t interesting to watch or study, seeing two teams of muscled people charge one another isn’t fun, and fight scenes with the usual punching and kicking is dull.

Because, what I look for in most cases is novelty.

Seeing a master craftsman make a thing once can be interesting, just to see the process. See a master craftsman make the same thing a 100 times is uninteresting, because nothing new is happening. When it comes to sports and games, it’s more interesting to see novices play, because they mess up in interesting ways, spot and solve problems, and you get to sit back and go ‘Now, I would’ve done this.’

So, yeah, not a big fan of Counterstrike and League of Legends news, even besides the toxic communities.

Public perception of video games turned rather quick in my lifetime. It used to be such a niche hobby, enjoyed by nerds and children and so such. Yet… well times change, don’t they? Obviously children grew up and brought games along with them, but the hobby has expanded to become mainstream, a console being as necessary as a television, where those without are viewed as bizarre, despite it not being a physical need.[13] We all remember the children who noted their family doesn’t have a TV (or keep it in the closet), and I wonder if XBoxes have gained the same traction.[14]

If only tabletop games could get the same treatment.

Though I still wouldn’t be able to find a group, but still…

Now that I’m an employed adult, I have even more control over the games I play. Which means a Wii U and a custom built PC.

That I built myself, because I also enjoyed Lego as a child.

Between the two, I tend to have a wide enough net to catch the games that interest me. Sure, there’s still some PlayStation exclusives I’d love to try (Journey, Team ICO’s works, plenty of Tales games…)[15] but some of those games are slowly drifting over to Steam, and I already have a backlog, so I can wait it out.

That’s my stumbled musings about video games… Oh! I stream them! Over here! Watch me! I love to entertain and amuse!

Also maybe consider supporting me through patreon? Then I can put more resources into being amusing!

And share any thoughts you have. I’ll listen. Until then…

Kataal kataal.

[1] Did finish rereading Yotsuba&! but there’s nothing to say about besides “Read it!” [2] Certainly didn’t help me. [3] Though not Harvest Moon 64. One day, I will slay that whale. One day… [4] The rest are inherited after old friends leave. [5] Someone on Reddit commented its port to the Switch may help scratch the itch left by Rune Factory. They are, of course, dreadfully wrong. [6] I still dislike do rankings. [7] IE, I’m not a big fan of hallway-bound FPS games, but have played through the Half-Life series. Mostly for the connection to Portal. [8] I know it was in the ‘Renegade’ position, but I thought it’d be played as ‘I’ll risk losing the Shadow Broker to book this small fish’ sort of thing. I’m not very clever, okay?[9] [9] I actually never progressed much further than that. Perhaps it’ll be on CanvasPlays someday. [10] I don’t care if you have a list of subversions of this style, by the way. I really don’t. [11] I once annoyed a former friend for not knowing there’s an aim button. I didn’t know this, because I don’t play FPSs. [12] There’s a very nice Extra Credits about this somewhere. [13] Though as a cultural need… [14] Nintendo Consoles, of course and unfortunately, being considered the off-brand. [15] the PS3 port of Tides of Destiny. Yes, it’s a disgrace of a Rune Factory game, and it was also on the wii but… well, sometimes I’m an insane collector![16] [16] I don’t even need a PS3. I can get it used for, like, five bucks from GameStop…

#canvasrambles #video games

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iesorno · 4 years

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Adam is the writer of the small press comic The Secret Protectors (we reviewed issues 1&2 here and read our interview with them here)

Like many of us, Adam balances a job and writing, looking to grow creatively and get his story out into the world. What appealed to me about The Secret Protectors particularly is that it’s a raw work, finding its voice and style and watching Adam and Ben Nunn (the artist on the series) grow is as much a part of the story as the actual comic.

They’re currently Kickstarting a collected edition of the first 4 issues of the series (you can sign up for the first two issues for free here and you can see art from the series throughout the article!!) You can back it here.

http://kck.st/2CKH9pP

You can find The Secret Protectors here

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Over to Adam

Secret Protectors

Can you tell us a bit about the first creator whose work you recognised?

Yeah of course, you know, I don’t think I realised it till I got a lot older, but the first creators who really left a lasting effect on me were Filmation (responsible for He-Man), Eastman & Laird who somehow thought up TMNT, along with Toei animation who created the Transformers cartoon. Perhaps even more important are husband and wife Eric & Julia Lewald, the two main creatives behind the X-Men animated series. That show, I can genuinely say, really taught me a lot and instilled in me morals I hold to this day. It was an absolutely great show! Crazy to credit that to a kids Saturday morning cartoon I know but I don’t think you can overestimate how important our younger years are in defining the adults we’ll grow in to.

Which creators do you remember first copying?

I remember as a kid playing with my action figures and it was never enough to just have the good guys facing off against the bad guys for the sake of a cool battle. I can vividly remember trying to create the Secret Wars storyline with my figures. Instead of just Marvel characters though I’d have Turtles there as well, along with a bunch of other figures. I remember I couldn’t include Transformers or Thundercats though! They didn’t scale well! It would have been ludicrous to include them too! As for my adult years, I’ve tried to not outright copy anyone of course but at this point I’ve so many influences that play into my storytelling approach.

Who was the creator that you first thought ‘I’m going to be as good as you!’?

Woah, tough one that! Creatively I’ve always wanted to try and have my own way. As a small press indie guy, I’m not sure its about trying to be better than someone else. I think it’s more about improving your craft, learning from your mistakes and growing as a person to improve your work!

Which creator or creators do you currently find most inspiring?

There’s so many! If I had to narrow it down, I guess I’d have go with a top 5 format, so:

David Chase – The creator of, in my opinion, the best TV series ever – The Sopranos. It’s been labelled all kinds of superlatives, I’m not sure I can really add anything to the list. I’ve heard it described as an 86hr film, which is probably about right. It just never misses a beat and the storytelling is just so deep and rich. It’s the only series I’ve ever watched over from start to finish more than once. I’ll definitely been watching it a third time at some point in my life!

Spawn 300 by Todd McFarlane

David Simon – The man is responsible for a bunch of incredible TV series, such as The Wire, Show Me a Hero & The Deuce. I’m a pretty unemotional guy but Simon is phenomenal at drawing you in emotionally before then absolutely crushing you. Show Me a Hero in particular left me completely exhausted.

Christopher Nolan – He’s just never made a bad film, in fact, I’d argue literally all his work is top drawer stuff. Not only does he tell original, amazing stories, he does it in a way that is normally a way you’ve never been shown a story before.

Todd McFarlane – When Todd left Marvel and started up Image, he, along with the other founders of Image changed the industry forever. In Spawn, he has the longest running independent comic of all time and on a personal note, anytime I see an interview with him he just seems so humble and grounded. He worked his absolute arse off to get where he is and to improve himself. He’s gone from aspiring, struggling artist to a one-man empire! He makes comics, films and toys! The man must never sleep!

Chris Claremont – The man wrote X-Men for 25 years! The longevity and quality of his work is pretty much unparalleled. To quote the great late Stan Lee ‘Nuff said’.

There’s plenty more but this is a pretty good representation.

Which creators do you most often think about?

I actually try not to really! I’d end up depressing myself by comparing myself to someone on top of the, figurative, mountain that I’d love to ascend! I kid, of course! That’s a tough one. I try to focus on being better personally. Just keeping my head down and doing ‘me’.

Can you name the first three creative peers that come into your head and tell a little bit about why?

Sure, first up! Matt Stapleton – The mind behind What If? Stories. He’s such a great guy! He’s one of those people whose enthusiasm is just unrelenting! Some might find that jarring but it’s honestly infectious! In a good way! He’s so positive when taking on a challenge, like his recent Kickstarter for instance, he smashes it! If you’ve got a dream and want to make it happen, surround yourself with individuals like Matt. People who dream and believe!

Ben Nunn – 2000AD submission from sample script

Ben Nunn – The second half of The Secret Protectors duo. Ben’s great! We’ve been working together now on The Secret Protectors since 2017. We’ve both developed a lot since then but Ben’s improvement is remarkable. He’s never happy with his work and he’s constantly looking to do better. If I let him, he’d probably completely redo issue 1! Hahaha!

Lastly. My wife! Kate Wheeler. Now, she’s not a typical creative. She is an actress but she’s not currently working. She had to get a real job to pay the bills unfortunately. But she is my muse. She’s the only reason I developed the belief needed to go out there and get my comic made in the first place! She is my number one confidant, partner, friend and consigliere! The Silvio to my Tony Soprano so to speak.

Finally, can you tell us a bit about your recent work and yourself?

I’d love to shamelessly plug my Kickstarter which is Live right now! It’s for my comic book series The Secret Protectors! It’s Ben and mine’s take on the superhero genre. There’s sci-fi and fantasy aplenty but it’s more about the drama and tension between the characters themselves! It’s the story I feel I’m here to tell, essentially. There’s not a day that passes that I don’t think about it in some way, shape or form! It’s definitely my burden to carry! My curse!

(editor’s note — It’s here – remember!)

Merchandise available from their Kickstarter

I also recently wrote the short story ‘The Ville’ – download The ‘Ville – By Adam Wheeler. Completely different to anything comic related. To be honest, I just wanted to challenge myself to make something up new. Something that was a complete departure. Just to prove that I could, more than anything.

As for me, I’m Adam Wheeler a 35-year-old male. I’ve been creating & crafting stories since I can remember, not that anyone ever asked me too. I’m not so interesting. I’m just a working-class guy with aspirations. Cliché I know but it’s the best backstory I could come up with for myself.

Thank you very much for taking the time to fill this out and let us into your mind.

all art copyright and trademark it’s respective owners.

Small (press) oaks – Adam Wheeler writer of The Secret Protectors talks influences and there a lot of 80's and 90's animation thrown about! Follow here @T_S_Protectors #comics #superheros #diversity #alternatereality Adam is the writer of the small press comic The Secret Protectors (we reviewed issues 1&2…

#comics #interview #superheroes

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jamesellistheartof · 7 years

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CHAPTER FIVE HEROES 6/ 4/ 16 Sun’s shining through the French doors. I’m sitting here, writing, listening to a late 1960’s Neil Young live show and thinking about all the different artists and writers who’ve inspired me down through the years. I suppose you could call them my heroes. We all have them, those people who inspire us to reach further than our lives, whether they’re famous or not. People we respect and admire, either in how they approach life or how they approach their art. Sometimes its both. When it comes to how I approach my writing I always find myself drawn to the kind of artist who doesn’t like repeating themselves, those pioneers who follow the muse instead of the money. I respond to artists who try something different each time, who aren’t afraid to take risks, who don’t worry about failing or falling. Once you’ve accidentally stumbled upon a successful formula it follows that you stick to it, but those giants I admire don’t do that. They’re not content to do that, because once they’ve figured out to do something, and do it well, they don’t do it again, because the challenge is gone. I believe, like them, that your best work comes from challenging yourself. It’s certainly not commercially sound, because it can be difficult to pin you down creatively, but when it comes to doing work of substance, work that lasts, I think it’s the only way to go. I guess they’re my heroes because they’re like minded. They see things the way I see them and they’re not afraid to go to the places I like to go. They’re always searching for a new challenge, a different way of doing things. They follow their own course in life and they take their own counsel in the decisions they make. It’s a good way to live your life, creatively or otherwise. I admire them for that, for their willingness to stand out from the crowd, to go off along their own path. I’ve always looked up to people like that, creative or not, since I was very young. They never try to fit in, they never want to fit in, they never try to part of a particular crowd or tow the line. I get that. I admire that. Life’s too short. First up among these heroes of mine is Neil Young, the Mighty Canadian. An artist who’s always followed his muse and not given a fuck what other people think. He’s absolutely refused to be pigeon holed in over fifty years of making music. That’s some feat and to be applauded. He’s made many albums I’ve loved and deeply admired, but he’s also made a few I still can’t bring myself to like or listen to all that much, but I still respect him for making them. Not everything you do creatively is gonna pay off, but you’ve still got to try. I believe it’s always better to take a risk, follow your instincts because more often or not you’ll be surprised at what comes sailing from those particular seas. Oddly enough, another Neil also sits at the top of my heroes list and for pretty much the same reasons. Neil Gaiman. I came to his work pretty late, about five years ago now. If you know anything about Neil’s work it’s that each new project is usually vastly different from the last, whether in tone or style or language. He tries something different each time, simply because it’s what he likes to do and it challenges him. And also, because he’s witnessed first hand what creative stagnation can do to a writer from his early years as a jobbing journalist. I feel like I owe Neil a hell of a lot. I’d always felt kind of constrained in my writing until I realised what he’d been doing throughout his career. I didn’t want to just write prose. I wanted to try my hand at everything. Comics, children’s books, picture books, theatre plays, film scripts, the whole spectrum. But I thought writers didn’t do that. I was already doing it, had been for a while, but I thought you had to pick one eventually and then go public with that. Be known for just one thing. I didn’t know there was another way. Then I discovered Neil. Now I write whatever feels right to me, whatever I want to write and now I don’t worry when I do, and in a huge way that’s because of Neil. I’ve never met him, but I owe him a hell of a lot. He showed me the way. If it wasn’t for ‘The Sandman’ then ‘Modern Days’ certainly wouldn’t exist. Bob Dylan is pretty high on my list too. Another pioneer, another game changer. He changed the whole way albums were done up to that point with ‘The Free Wheelin’ Bob Dylan’ and then he did it again with music itself when he made ‘Like A Rolling Stone.’ To a lot of people he ‘just went electric’ but for me and a lot of others it’s more pure than that, more fundamental. He was searching for something and he went looking for it, no matter where it took him or the reaction it got. That kind of thinking is always very appealing to me. He trusted his instinct. He went with his gut. That’s what was important to him. Changing music in the process was just an expected bonus. I learned from him that writing lyrics isn’t just about your feelings, about love and relationships. It’s about writing what you want to write about and not conforming to the conventional rules about the way things are usually done. Dylan didn’t care about that, nor do I. Bruce Springsteen falls upon similar ground for me. I admire the work ethic behind his music as much as I admire the man. He never gives up. He fights against his own struggles and adversity as much as he speaks for us facing them in our own lives and he meets mortality head on. There’s an honesty and sincerity to both his words and music that goes beyond something you can just pin down. You just know what he means and you know that he means it. It’s not bullshit. You know he means everything he sings and for me good art, good music, something that lasts, always has that sense of really meaning it. If something doesn’t achieve want he wants from it, if it doesn’t work thematically for him within what he’s aiming for then it usually doesn’t get released. It fascinates me how many classic songs never made it onto his albums for those reasons. He’s absolutely tireless in his devotion to perfectly getting that thing he hears in his head. He seems to approach songs like scenes or chapters of a book and if said scene or said chapter doesn’t work in the context of the whole it gets cut. It’s a way I like to work and I’ve gained a lot of inspiration from his approach. David Bowie looms pretty large on my list too. Bowie always seemed to me to be larger than life, but at the same time when you read or saw interviews with him he seemed so very down to earth as well. That contradiction always fascinated me. It still does. Who was he really? Like the other artists I’ve mentioned here he absolutely refused to be put in a neat little box or categorised in any way. He refused to stand still and always kept moving forward. He kept experimenting, kept pushing the boundaries of what he could do, right up until his last days. When I heard of his passing I was surprised by how personally I took it. It was like someone close to me had died. I guess I just thought he’d always be around. He was always part of my life and with ‘The Next Day’ and ‘Blackstar’ it felt like he was just getting started again. Maybe we just assume our heroes will live forever. I guess in a way they do. Another inspiration is a pretty recent one. I’ve been aware of Frank Turner for a number of years, heard the odd song, seen the odd video, even had his second album ‘Love, Ire & Song’ in my collection, but it wasn't until early 2016 that I properly investigated his back catalogue and his career so far, and when I did I found a fellow writer I really got. I admire his approach to his craft, his dedication, his vision, even his self doubt, and I especially like how he interacts with his fans. I feel a kinship, I see myself in him, his constant drive, born of his anxiety, born of that fear of not knowing whether he’ll get to do everything he wants to do before he dies. I guess I just get where he’s coming from. He’s in it for life. It is his life. For him it’s as real as anything else. He doesn’t compromise on what he sees in his head. He follows his own path. He’s candid, speaks his mind and tells us just how it is. All traits I admire. Patti Smith and Stephen King are also right up there in the higher echelons of those who inspire me. Not just because of the work they do but because of how they go about it. They truly understand the calling of what it is we do, they follow their own path despite the doubters and are uniquely gifted in their understanding of how we as humans tick. Patti’s ‘The M Train’ and King’s ‘On Writing’ were as pivotal to me writing this book as Neil Young’s ‘Waging Heavy Peace’ ‘Frank Turner’s ‘The Road Beneath My Feet’ and Springsteen’s ‘Born To Run.’ Pretty high on my list too is Guillermo Del Torro, who with ‘Cronos‘ ‘The Devil‘s Backbone‘ ‘Pan’s Labyrinth’ and the ‘Hell Boy’ films has brought me some of favourite images ever put on screen. Not only that, but I admire him as a writer, as a creator of truly colourful characters and rich fantasy worlds and it saddens me that no one in Hollywood still hasn’t had the balls or vision to finance ‘Hellboy III.’ When I began writing ‘The Fairytale Thief’ I certainly had many of the images Del Torro has created over the years swimming through my mind. ‘The Secret Of The Woods’ owes him a pretty big debt as well. Also of special mention is Florence Welch, a brilliant enigma of an artist, and PJ Harvey, who never fails to both innovate and surprise. All of these, in one way of another, have had a fairly large and profound influence on me and my writing. Not just in their art, but how they approach that art, whatever it may be. How they’ve somehow kept true to their original aspirations and remained faithful to those intentions no matter what’s been thrown at them along the way. They inspire me for the simple fact that they stick to their guns, they stay true to what they believe in, which in this life can be trickier than it sounds. They remind me to keep at it, keep chipping away, keep true to myself and never give into those who will tell me to give it up. We all need heroes in our life. They are mine.

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