#i applaud everyone on this app who cleared it up like it never existed

[annymaght]

Well I guess that artwork can be officially released now so here you go:

[dfghdworld-blog]

Headphones that recognize the ear

Can you imagine that the world that everyone hears can be quite different?

As a liberal arts student deeply influenced by Marxist materialism, I have never had any doubt about the question of whether consciousness can reflect objective existence. The same sound and the same light and shadow, everyone should see and see it. Let's go.

Until I tried Nura.

This is a pair of headphones that are said to be able to detect and identify a personal auditory system and to optimize the sound based on the user's auditory characteristics.

The first to know about Nura is on HAX's Pre Demo Day. When I first listened to their CEO, Kyle Slater, I didn't like it very much when I introduced my own products. It sounds very dark. But my own hearing preferences are better. I would rather spend some time playing with it. EQ.

However, the experience of the Nura engineering machine later made me face.

What took me to experience was Nura's CTO Luke Campbell, who first created a user profile in the Nura App with my name and then let me wear headphones.

The shape of the Nura is not much different from that of a common headset, but the earbuds are a pair of earphones that are similar to the in-ear headphones. After wearing them on the head, the App prompts me to adjust the headphones, which takes me a lot of effort. Adjust the headphones to the proper position.

Later, Luke signaled me to be quiet and then began the auditory testing process. I heard the beeps from low to high-frequency bands in turn, the first few bass bands lasted for a long time, and the high-pitched part was quickly completed, and the whole process took about a minute.

After the test, Luke told me that Nura would generate a personal audio file based on my hearing characteristics and optimize the music played accordingly. Next, I listened to several demo pieces of rock, classical, pop, etc. During the audition, Luke reminded me to switch between my auditory file, his own auditory file, and unoptimized blank file, and understand the different people. The difference in sound after the auditory feature is optimized.

"Creepy" - chilling upright. This is the evaluation that I gave when HAX partner Benjamin Joffe asked Nura to give me the feeling. It’s obviously like OneRepublic’s Counting Stars, which has heard countless songs. Nura has let me hear the sounds of the instruments and vocals that I have never heard before as if I have never really heard this song. There are ghosts in this pair of headphones.

When switching to Luke's files and blank files, you can clearly hear the changes in the sound and the gap in the middle, making an inappropriate analogy, just like the difference between wearing glasses and not wearing glasses.

Just as different people have different voices and different color recognition abilities, this physiological individual difference is also reflected in the human auditory system. The sensitivity of each person's auditory system to sounds of different frequencies varies greatly, and the identifiable loudness of different people's sounds of the same frequency can be up to 20 decibels.

Nura believes that only by accurately detecting the sensitivity of each person's auditory system at different frequencies, it is possible to optimize the sound in a targeted manner to maximize the fullness of the range and restore the original sound.

The technical principle that Nura uses to detect human auditory system characteristics is called otoacoustic emission (OAE).

When the external sound wave enters the inner ear and causes the cochlear basement membrane to vibrate, the outer hair cells with the corresponding frequency characteristics will produce an active contraction reaction, and the vibration wave will be reversely propagated to the outer ear canal through the ossicular chain and the tympanic membrane. By receiving and analyzing these reverse vibration waves, it is possible to understand the functional state of the outer hair cells of the cochlea.

This technology has been used in the medical field to check newborn hearing, and Nura used it for the first time on headphones.

Since each person's auditory features are almost unique like a fingerprint, Nura can identify who is wearing the headset within two seconds of wearing the headset, automatically selecting the corresponding auditory file for playback.

In addition to the primary function of auditory feature detection, the design that combines headphones with in-ear earphones is what makes Nura unique.

On the one hand, this design can better isolate the sound inside and outside the earphone, on the other hand, the low-stress and high-pitched sounds are separately presented, and the low-accent sound is played by the earmuff part to bring a tactile sense of hitting, and the earplug part plays the pure high-pitched sound and the person. Sound, while ensuring the fullness of multiple ranges.

The sound quality of headphones has always been called metaphysics, and I think it is difficult for me to evaluate Nura's voice from a professional perspective. But the first time I heard the music of "Be Yourself" after the test was completed, the clear sound and the feeling of openness were really amazing.

However, music preferences are also very subjective, and not to mention whether Nura gives the best sound reproduction. In terms of sound preference, some people are crazy about the impact of hitting the eardrum, while others like to hear almost no. Inspiration for the bass.

Therefore, Nura's attractive place is more than its "one step in place", which can provide a listening experience far superior to the general headphones in a short time. Nura may not be suitable for some ashes enthusiasts who can plug the audio into the socket to hear the water level of the Gezhouba Hydropower Station. However, for those general music lovers who have a certain pursuit of sound, Nura is based on The personal listening system features a customized music experience that is still very attractive.

Finally, although I feel good about the Nura engineering machine myself, but when faced with a large number of users under a wide range of individual differences, Nura can maintain the accuracy of the detection and the universal adaptability of the optimization algorithm, still have to wait until Nura You can see the answer when you ship in bulk. After all, in the things that have a huge difference in the subjective preferences of sound, it is quite difficult to make most people applaud.

[gabriellakirtonblog]

The Ten Commandments of Personal Training

My fellow personal trainers, we’re in an amazing business. A business that allows us to help people, and each other, become amazing.

Yet each day brings temptations to be not-so-amazing. It’s easy to be led astray by opportunities to make money we’re not entitled to, to take advantage of our proximity to attractive people we shouldn’t pursue, to cut corners, to present others’ ideas as our own, or to provide substandard service for personal gain.

We’ve all heard stories, rumors, or rumblings about fitness pros who gave in to these temptations. Trust me, it’s nearly impossible for a personal trainer to recover from a destroyed reputation. The fitness industry has a long institutional memory.

We need a code. We need guidelines to keep our industry moving forward in positive ways, and to have successful careers with our ethics intact. And you know what? Maybe we need them to be set in stone.

So here they are: The Ten Commandments of Personal Training. Like the biblical commandments, it’s easy to get confused about the order, and different faith traditions have different ideas about the fine print.

But there’s no mistaking the big-picture message about personal and professional ethics.

1. Thou shalt have no other before your client

When you’re with your client, there is no one else. Don’t watch the TV in the background, don’t mess with your phone, don’t yak it up with your peers. Your client is paying you for a lot of reasons: to teach, motivate, hold them accountable, be an ally, and most important, guide them through their workouts.

Don’t worry about filling the air with “good job” and “you’ve got this” between rep counts. Be quiet and watch your client move. Apply specific cues like “knees out” or “chest up” when they need reminding. Your client can’t replicate the trainer-guided workout experience on their own. No matter what app they download, what service they subscribe to, or what research they do in their underwear, they’ll never replace your coaching.

But the best trainers do more than coach. They also know when to stop talking and listen. That’s when they learn what their clients really want.

READ ALSO: How to Make Sure You Aren’t One of the Bad Trainers Ruining Our Profession

2. Thou shalt not make any graven image

If you have to look up “graven image,” I’ll save you the time: an object of worship.

For trainers, it comes down to this: Don’t adhere to a one-size-fits-all approach when you have a diverse group of clients. You may think a certain modality is amazing and infallible, and you may even have evidence it works. But individual clients require individualized guidance.

And no matter how certain you are, there’s always more to learn. Education is one of the most exhilarating and exhausting things in human existence. It’s simultaneously exciting to learn and humbling to realize how much you still don’t know. An expert in one discipline is still a novice in countless others.

You have a responsibility to your clients, the industry, and yourself to keep learning and improving. Whether you study training methodologies, business and marketing, or the hidden history of Westeros, the more you learn, the greater capacity you have for future learning.

READ ALSO: How to Have a Long Career as a Personal Trainer

3. Thou shalt not take the names of your client in vain

Clients are an exciting and frustrating bunch. On one hand they’re the reason you get paid to do what you do. They’re also the reason you so frequently want to scream and rend your garments. Because, well, they’re people.

No matter how infuriating your clients may be in their worst moments, you can’t stop caring about them or their goals. Don’t let a client’s bad attitude or poor effort change your attitude or effort.

You’re paid to care, no matter how tough it gets.

READ ALSO: How to Tell a Client to Cut the Crap

4. Remember the seventh day and keep it as a day of rest

It doesn’t have to be Sunday, but you do need to take at least one day a week away from the gym, your clients, and maybe even your laptop.

It’s harder than it sounds. We train clients because we love training. The gym is our natural habitat. Some of us even fear that if we take a day off, we’ll lose our motivation. But the truth is the opposite: If we don’t temper our motivation now, we’ll pay for it later.

You’ve told clients about the importance of recovery. Make sure you take your own advice.

5. Honor thy elders

It’s safe to guess that few personal trainers get into it with the goal of training people two or three times their age. But if you’re good at what you do and pleasant to be around, you’ll inevitably attract older clients. After all, they have both the motivation to get fit and the means to pay for your services.

So far, so good. You like helping people reach their goals, and you love getting paid.

But there’s a steep learning curve when you’re training seniors for the first time. For one thing, it takes some work just to figure out what they really want from you. When a grandmother of three says she wants to “feel younger,” or a 62-year-old former marine wants to “get back at it,” what they most likely want is to …

Increase or maintain their mobility and physical freedom

Prevent creeping frailty

Prevent injury and potential falls

Prevent or manage chronic medical conditions

They may not share these specific goals with you, or even know how to articulate them. That’s why it’s up to you to figure it out. It takes empathy and respect. But most of all, it takes your full attention. You have to hear what they say and notice what they leave out. You have to observe how they move when they know you’re watching and when they think you aren’t.

READ ALSO: What Are the Rules for Training Older Clients?

6. Thou shalt not put your clients in danger

This should go without saying. But as God is my witness, I’ve seen trainers do things that could’ve caused serious injuries, and possibly death. Like the time a trainer had his client do a jumping barbell back squat from a Bosu ball to a box.

Keeping clients safe is the most basic duty of our profession—a duty that goes far beyond avoiding the organ-donor stunts that end up in YouTube fail videos. It means understanding when a progression might be dangerous, and when a regression is the path to progress. Your clients don’t need to deadlift from the floor, back squat with a barbell, or do Olympic lifts.

What they do need is training that’s appropriate for their current goals, skills, limitations, and fitness level. Train the client you have, not your vision of what that client could become.

When in doubt, think like a doctor: First, do no harm.

READ ALSO: Give Your Clients What They Want and What They Need

7. Thou shalt not commit adultery on the job

Sexually inappropriate behavior may be the original sin of the fitness industry. Personal trainers have made unwanted advances toward their peers and clients for as long as our profession has existed. And from time to time, our clients have made unwanted advances toward us.

We’re now in the long-overdue age of zero tolerance, with clear standards for what trainers can and can’t do, and what we should or shouldn’t tolerate from others.

But we shouldn’t stop with the rules in our employee handbooks. Take, for example, the time I saw a condom fall out of a trainer’s pocket while he was working with a client.

It doesn’t matter that the majority of clients might think it was funny, if they thought anything at all. There’s still a minority who’d be offended, or even threatened. Who needs to carry a condom in his pocket at work? It doesn’t take much imagination to see what that implies.

Even if it didn’t violate the letter of the law, it was still disrespectful to both the client and the trainer’s coworkers. And that’s unacceptable.

READ ALSO: A Fitness Pro’s Guide to Sexual Harassment

8. Thou shalt not steal

While sexual harassment is our original sin, theft comes in a close second. Too many trainers think it’s okay to sell “customized” workouts online while giving everyone the same program. Or take credit for other people’s work. Or double down by taking another trainer’s workouts and selling them as a custom program. (Seriously, I saw someone do this with Eric Cressey’s High Performance Handbook.)

And how many have no problem with marketing overpriced, ineffective products because the commissions are so high? Or shortchanging clients by starting late, finishing early, and sleepwalking through half-assed programs?

These things may not meet the biblical or statutory definition of theft. But if your business model is based on delivering less than you promised, you’re stealing.

READ ALSO: Stop Lying About Your Accomplishments

9. Thou shalt not bear false witness

Your peers are not your enemies. As Jonathan Goodman once wrote about this business, “If you think you’re competing, you’ve already lost.”

In the big picture of modern life, we’re like the Spartans at Thermopylae, fighting for health and wellness against overwhelming odds. If we don’t stand together, we’ll surely fail on our own.

Don’t undercut your peers. Refuse to talk behind their backs. Actively seek out opportunities to learn and grow from your fellow trainers. And don’t be afraid to challenge someone when they violate this commandment.

10. Thou shalt not covet thy neighbor’s success

Success leaves clues, as the saying goes. But it also leaves something else: envy. It’s far too easy to become motivated by jealousy and greed instead of the desire to become the best version of yourself.

Don’t do things because you want people to see you and applaud you. Do them because everyone in your orbit—from clients to peers to followers on Instagram—needs someone to help them achieve their goals.

That’s how you build your reputation and legacy. You’ll be pleasantly surprised when you see how far it takes you.

    Want to Get Better at Your Fitness Career? Here’s Exactly How to Do It

The steps you followed to become a fitness pro will help you master the other skills you need to succeed, but most aspiring or current trainers are left to figure it out for themselves. You don’t need to go it alone. Instead, buy a copy of Ignite to get the insider knowledge that you need, and your clients deserve.

Now in V2.0, Ignite the Fire is the most positively reviewed book for trainers on Amazon, with an astounding 680-plus 5-star reviews. You’ll learn how to:

Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64)

Deal with the 10 most common difficult client types (pg 160)

Develop multiple income streams while maintaining your reputation (pg 202)

And more!

Get your paperback copy at theptdc.com/ignite or, if you prefer, get it on audible or Kindle on Amazon.

 The post The Ten Commandments of Personal Training appeared first on The PTDC.

The Ten Commandments of Personal Training published first on https://onezeroonesarms.tumblr.com/

[fitono]

The Ten Commandments of Personal Training

My fellow personal trainers, we’re in an amazing business. A business that allows us to help people, and each other, become amazing.

Yet each day brings temptations to be not-so-amazing. It’s easy to be led astray by opportunities to make money we’re not entitled to, to take advantage of our proximity to attractive people we shouldn’t pursue, to cut corners, to present others’ ideas as our own, or to provide substandard service for personal gain.

We’ve all heard stories, rumors, or rumblings about fitness pros who gave in to these temptations. Trust me, it’s nearly impossible for a personal trainer to recover from a destroyed reputation. The fitness industry has a long institutional memory.

We need a code. We need guidelines to keep our industry moving forward in positive ways, and to have successful careers with our ethics intact. And you know what? Maybe we need them to be set in stone.

So here they are: The Ten Commandments of Personal Training. Like the biblical commandments, it’s easy to get confused about the order, and different faith traditions have different ideas about the fine print.

But there’s no mistaking the big-picture message about personal and professional ethics.

1. Thou shalt have no other before your client

When you’re with your client, there is no one else. Don’t watch the TV in the background, don’t mess with your phone, don’t yak it up with your peers. Your client is paying you for a lot of reasons: to teach, motivate, hold them accountable, be an ally, and most important, guide them through their workouts.

Don’t worry about filling the air with “good job” and “you’ve got this” between rep counts. Be quiet and watch your client move. Apply specific cues like “knees out” or “chest up” when they need reminding. Your client can’t replicate the trainer-guided workout experience on their own. No matter what app they download, what service they subscribe to, or what research they do in their underwear, they’ll never replace your coaching.

But the best trainers do more than coach. They also know when to stop talking and listen. That’s when they learn what their clients really want.

READ ALSO: How to Make Sure You Aren’t One of the Bad Trainers Ruining Our Profession

2. Thou shalt not make any graven image

If you have to look up “graven image,” I’ll save you the time: an object of worship.

For trainers, it comes down to this: Don’t adhere to a one-size-fits-all approach when you have a diverse group of clients. You may think a certain modality is amazing and infallible, and you may even have evidence it works. But individual clients require individualized guidance.

And no matter how certain you are, there’s always more to learn. Education is one of the most exhilarating and exhausting things in human existence. It’s simultaneously exciting to learn and humbling to realize how much you still don’t know. An expert in one discipline is still a novice in countless others.

You have a responsibility to your clients, the industry, and yourself to keep learning and improving. Whether you study training methodologies, business and marketing, or the hidden history of Westeros, the more you learn, the greater capacity you have for future learning.

READ ALSO: How to Have a Long Career as a Personal Trainer

3. Thou shalt not take the names of your client in vain

Clients are an exciting and frustrating bunch. On one hand they’re the reason you get paid to do what you do. They’re also the reason you so frequently want to scream and rend your garments. Because, well, they’re people.

No matter how infuriating your clients may be in their worst moments, you can’t stop caring about them or their goals. Don’t let a client’s bad attitude or poor effort change your attitude or effort.

You’re paid to care, no matter how tough it gets.

READ ALSO: How to Tell a Client to Cut the Crap

4. Remember the seventh day and keep it as a day of rest

It doesn’t have to be Sunday, but you do need to take at least one day a week away from the gym, your clients, and maybe even your laptop.

It’s harder than it sounds. We train clients because we love training. The gym is our natural habitat. Some of us even fear that if we take a day off, we’ll lose our motivation. But the truth is the opposite: If we don’t temper our motivation now, we’ll pay for it later.

You’ve told clients about the importance of recovery. Make sure you take your own advice.

5. Honor thy elders

It’s safe to guess that few personal trainers get into it with the goal of training people two or three times their age. But if you’re good at what you do and pleasant to be around, you’ll inevitably attract older clients. After all, they have both the motivation to get fit and the means to pay for your services.

So far, so good. You like helping people reach their goals, and you love getting paid.

But there’s a steep learning curve when you’re training seniors for the first time. For one thing, it takes some work just to figure out what they really want from you. When a grandmother of three says she wants to “feel younger,” or a 62-year-old former marine wants to “get back at it,” what they most likely want is to …

Increase or maintain their mobility and physical freedom

Prevent creeping frailty

Prevent injury and potential falls

Prevent or manage chronic medical conditions

They may not share these specific goals with you, or even know how to articulate them. That’s why it’s up to you to figure it out. It takes empathy and respect. But most of all, it takes your full attention. You have to hear what they say and notice what they leave out. You have to observe how they move when they know you’re watching and when they think you aren’t.

READ ALSO: What Are the Rules for Training Older Clients?

6. Thou shalt not put your clients in danger

This should go without saying. But as God is my witness, I’ve seen trainers do things that could’ve caused serious injuries, and possibly death. Like the time a trainer had his client do a jumping barbell back squat from a Bosu ball to a box.

Keeping clients safe is the most basic duty of our profession—a duty that goes far beyond avoiding the organ-donor stunts that end up in YouTube fail videos. It means understanding when a progression might be dangerous, and when a regression is the path to progress. Your clients don’t need to deadlift from the floor, back squat with a barbell, or do Olympic lifts.

What they do need is training that’s appropriate for their current goals, skills, limitations, and fitness level. Train the client you have, not your vision of what that client could become.

When in doubt, think like a doctor: First, do no harm.

READ ALSO: Give Your Clients What They Want and What They Need

7. Thou shalt not commit adultery on the job

Sexually inappropriate behavior may be the original sin of the fitness industry. Personal trainers have made unwanted advances toward their peers and clients for as long as our profession has existed. And from time to time, our clients have made unwanted advances toward us.

We’re now in the long-overdue age of zero tolerance, with clear standards for what trainers can and can’t do, and what we should or shouldn’t tolerate from others.

But we shouldn’t stop with the rules in our employee handbooks. Take, for example, the time I saw a condom fall out of a trainer’s pocket while he was working with a client.

It doesn’t matter that the majority of clients might think it was funny, if they thought anything at all. There’s still a minority who’d be offended, or even threatened. Who needs to carry a condom in his pocket at work? It doesn’t take much imagination to see what that implies.

Even if it didn’t violate the letter of the law, it was still disrespectful to both the client and the trainer’s coworkers. And that’s unacceptable.

READ ALSO: A Fitness Pro’s Guide to Sexual Harassment

8. Thou shalt not steal

While sexual harassment is our original sin, theft comes in a close second. Too many trainers think it’s okay to sell “customized” workouts online while giving everyone the same program. Or take credit for other people’s work. Or double down by taking another trainer’s workouts and selling them as a custom program. (Seriously, I saw someone do this with Eric Cressey’s High Performance Handbook.)

And how many have no problem with marketing overpriced, ineffective products because the commissions are so high? Or shortchanging clients by starting late, finishing early, and sleepwalking through half-assed programs?

These things may not meet the biblical or statutory definition of theft. But if your business model is based on delivering less than you promised, you’re stealing.

READ ALSO: Stop Lying About Your Accomplishments

9. Thou shalt not bear false witness

Your peers are not your enemies. As Jonathan Goodman once wrote about this business, “If you think you’re competing, you’ve already lost.”

In the big picture of modern life, we’re like the Spartans at Thermopylae, fighting for health and wellness against overwhelming odds. If we don’t stand together, we’ll surely fail on our own.

Don’t undercut your peers. Refuse to talk behind their backs. Actively seek out opportunities to learn and grow from your fellow trainers. And don’t be afraid to challenge someone when they violate this commandment.

10. Thou shalt not covet thy neighbor’s success

Success leaves clues, as the saying goes. But it also leaves something else: envy. It’s far too easy to become motivated by jealousy and greed instead of the desire to become the best version of yourself.

Don’t do things because you want people to see you and applaud you. Do them because everyone in your orbit—from clients to peers to followers on Instagram—needs someone to help them achieve their goals.

That’s how you build your reputation and legacy. You’ll be pleasantly surprised when you see how far it takes you.

    Want to Get Better at Your Fitness Career? Here’s Exactly How to Do It

The steps you followed to become a fitness pro will help you master the other skills you need to succeed, but most aspiring or current trainers are left to figure it out for themselves. You don’t need to go it alone. Instead, buy a copy of Ignite to get the insider knowledge that you need, and your clients deserve.

Now in V2.0, Ignite the Fire is the most positively reviewed book for trainers on Amazon, with an astounding 680-plus 5-star reviews. You’ll learn how to:

Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64)

Deal with the 10 most common difficult client types (pg 160)

Develop multiple income streams while maintaining your reputation (pg 202)

And more!

Get your paperback copy at theptdc.com/ignite or, if you prefer, get it on audible or Kindle on Amazon.

 The post The Ten Commandments of Personal Training appeared first on The PTDC.

The Ten Commandments of Personal Training published first on https://medium.com/@MyDietArea

[abckidstvyara]

Facebook is at the center of a dozen controversies, and outrage is peaking. The social network has failed again and again at expanding beyond a handful of core features. Doubts of its usefulness, and assertions of its uselessness, are multiplying. A crisis of confidence at multiple levels threatens the company’s structure and mission. Now is the time for Mark Zuckerberg to spare himself the infamy and resign — for Facebook’s sake and his own.

I’m not calling for his resignation, and I don’t say this out of any animus towards Zuckerberg; I personally believe him to be genuine and driven in his stated desire to connect the world — but likely increasingly frustrated by the unexpected consequences of this naive ambition and the haste with which he has pursued it. I just think that it has come to the point where the best way for him to advance that ambition is to leave.

There are three major reasons why.

Facebook has failed

Of course, it’s also true that Facebook has succeeded beyond every expectation. But its success arrived early and remains essentially a simple thing: being a broadly accessible, functioning social network. A single network of friends, a basic news feed from them, and a few adjunct capabilities were industry defining ideas and to a certain point were executed quite well. Beyond that admittedly towering success Facebook has accomplished remarkably little.

Attempts to make Facebook a ubiquitous social graph layer connecting all apps and services failed because consumers found it creepy, companies found it threatening to rely completely on the company for demographic data, and tech was moving too quickly for the data Facebook had to be universally applicable. (Except, of course, in advertising, where it is evergreen.)

Attempts to make Facebook a gaming platform failed partly because the social aspect of gaming is radioactive, and partly because the attention economy produces really bad games. Repurposing an established community into a gaming one was a non-starter, and what’s left of the brief Facebook gaming flash in the pan is just an oily residue clinging to the side of the newsfeed.

Attempts to make Facebook a VR/AR powerhouse are ongoing, but that entire segment of tech has proven incredibly disappointing and eye-wateringly expensive for everyone involved. So far they’re a market leader in a market that seems to only exist for the purpose of swindling money out of investors. It’s too early to call it a complete boondoggle with certainty since Facebook is supposedly playing a longer game here, but it sure isn’t promising.

Attempts to improve messaging beyond the basics have failed; chatbots are of poor quality and largely pointless, in-chat games are novelties at best, business applications are politely declined, and while aesthetic changes like stickers could make a little money in the short term, that’s not really the kind of thing that supports a global infrastructure.

Attempts to make Facebook a reliable news source ran into the many-headed hydra that is “objectivity” and everything that comes with it. Boy, they didn’t think that through. I’m not even going to get started on the ways it’s failed here.

Attempts to make Facebook an infrastructure provider have arguably so far failed as either abortive or fanciful. Free basics failed despite good intentions because the company has not earned the trust to be in that position. The laser-based Aquila internet glider is a wonderful science project but strikes me as something of a Spruce Goose situation: Underserved communities would be served better by, off the top of my head, grants offsetting large broadband providers’ advantages in infrastructure contracts, or just paying for laying fiber or building towers. (Later efforts at Internet.org have been more limited and practical and I applaud them.)

Attempts to make Facebook a media company failed (or are stumbling) for a multiplicity of reasons: strong and agile competitors, a lack of focus, too many ads, incompatibility with the like economy.

Attempts to branch out on mobile have failed, though none very spectacularly — which is almost a failure in itself. The main app is of course fabulously popular, as is Instagram. Only by paying a billion dollars, and literally subtracting a fundamental feature from the original app were they able to increase the number of icons on most phones.

Attempts to make Facebook cool have failed almost from the beginning. I hesitate to go so far as to define coolness, but I will say that it’s generally thought to be incompatible with ubiquity. They bought some cool with Instagram, but the shine is starting to wear off that one.

This litany of failures (by no means comprehensive, and of course there have been minor successes, too) is also conspicuously a list of things Zuckerberg has personally set his sights on. Over and over, he has said “this is what we’re going to do.” And then they don’t do it — not really. A cash infusion and a bit of borrowed momentum from the ongoing original success of the basic social network, and each effort begins with a semblance of self-propulsion. But all of them have lost steam as Facebook failed to follow through, mindlessly followed through on the wrong thing, or just moved on to the next target.

As founder and CEO, Zuckerberg should by all means take substantial credit for the initial success of the platform. But he also has to take responsibility for the laundry list of botched attempts to do much more than provide the basic service people valued since the earliest days.

By no means is he alone in this type of failure, by the way: All the tech giants have products and phases they’d rather not speak of or, though they might refuse to acknowledge it, have been crushing defeats. But Zuckerberg is on his own in the level of personal ownership he has tried to exert over these numerous misadventures.

Facebook is not about connecting the world

It’s become clear over the years that Facebook left its original mission statement behind a long, long time ago.

15 years back, perhaps even 10 or 5, Facebook was just what we needed. But the world has changed, the way we interact with technology and each other has changed, and Facebook hasn’t. The platform’s greatest failure isn’t any of those side projects listed above; it’s the failure to evolve its core product to succeed by its own metrics of quality time and meaningful connection.

Facebook started as a rough approximation of sharing your life with a group of friends. But as its scope has increased, this approximation has been found to be increasingly inadequate. What’s also become clear is that Facebook has been working hard to redefine how people interact online to fit better with its own limited capabilities. Faced with the square peg of human interactions and the round hole (the image of a pit is inescapable) of Facebook’s newsfeed and algorithms, they decided it was the former that needed modification.

The root of that is simple: Fitting Facebook to the people’s needs is not as lucrative as vice versa. Facebook runs on ads, and ads run on eyeballs. That’s the business model that has dominated the last decade or so — well, the last couple centuries really, but in its current form 10-15 years. Facebook has been one of the most successful practitioners of it because, as they never tire of telling their customers (that is to say, advertisers), they know things about us that others don’t. Important things. This is, as I mentioned earlier, the one place where its troves of seemingly trivial data add up.

Facebook is not a platform for connecting people, it’s a platform for monetizing the connections they make on their own. The company simply doesn’t prioritize the quality of these connections themselves in any meaningful way — nor, I think, can it. That’s probably a realization they reached early on. These flailing attempts to grow appendages were always just ways to multiply the number of superficial connections and train users to conflate constant, convenient updates with meaningful interactions.

The parallel track to this is on the sales and advertising side, where Facebook has repeatedly been cavalier with the data it has been entrusted with and selectively honest with the users from which it was sourced. People have stopped trusting it, if they ever really did. No one believes its executives when they say things about quality time, and respecting your data, and so on. Some of them may be sincere — but it doesn’t matter.

The work that needs to be done to connect the world can’t be done by an entity as compromised as Facebook; it’s just the wrong tool for the job. Zuckerberg’s mission to connect the world isn’t happening the way he planned and it isn’t going to happen. Ironically it was the success of his own vision that demonstrated the limits of that vision.

The time is right for him and for the company

Facebook has grown big enough that it was never going to be free from controversy. But for the last few years there seems to have been a constant hum of disappointment from practically every quarter, every demographic, every customer, every country and regulator.

During the tumultuous last year, the fundamental idea of advertising on Facebook based on hidden character traits has been shown to be an insidious, easily abused practice. It responded much as its big tech colleagues have: affect shock, assure users this was never intended, and promise action. Zuckerberg, who is politically active and of course deeply involved in all the operations at Facebook, has been almost completely silent.

He has occasionally addressed such controversies. But more often than not he has offered little more than lip service, lines so tired — “at Facebook we take this very seriously,” for instance — that they’ve become parody. As I was writing, in fact, he did exactly this. “I’m serious about doing what it takes to protect our community” were his exact words.

But not just those words!

“I started Facebook, and at the end of the day I’m responsible for what happens on our platform,” he wrote.

The exact form this responsibility takes is not specified. But the best thing for him to do would be resign.

I don’t mean instantly — that would be chaos. But soon. Think about it: it’s really the best thing for everyone.

For Facebook, it’s a get-out-of-jail-free card. Zuckerberg can easily take a lot of the heat being pointed at the company right now, since as he says he is responsible for what happened. He can shield loyal employees and executives who really were likely doing his bidding. He could do a junket of Congress, the FTC, a few courts, and so on to express his personal responsibility for the actions and to beg people to understand that Facebook should not be held to be synonymous with his mistakes of many years. Meanwhile at the company there would be carte blanche for reinvention, reversing years-old policies, admitting faults.

For users, it’s a nice clean break and a new hope for the platform. For a long time people have rolled their eyes at the promises of change, and seen mainly aimless algorithm tweaks and failed attempts to imitate competitors. The election debacle and this ongoing Cambridge Analytica situation are just the latest problem to appear; user faith is long since eroded, and many more would leave if not for some strong network effects binding them to the platform. For Zuckerberg, the avatar and origin of all of Facebook’s many mistakes (and of course successes) to personally step aside is meaningful change, and may lead to meaningful change at the platform level. At the very least even skeptical users like myself would be curious to see how it all plays out.

For Zuckerberg, this could be the best thing that ever happened to him. The optics are great — brave and idealistic young CEO sacrifices himself so that the company can live on. And it’s not like he doesn’t have another life waiting for him. How does retiring in your early 30s with billions in the bank, spending a year or two with your wife and young daughter, then reemerging to dedicate yourself full time to your philanthropic causes sound? The Chan-Zuckerberg Initiative and Internet.org could help more people in more meaningful ways than Facebook ever could. It might even be time to grow a nice beard.

I don’t think he’s really going to do it, of course (resign, that is — he may still grow a beard). At the risk of sounding like an armchair psychiatrist, his ego identifies too strongly with Facebook. Separating himself from it would be traumatic, perhaps impossible. Furthermore, my pessimistic view of Facebook’s works would be more than balanced by his own optimistic view. If he read this I doubt he would agree with much I’ve written.

All the same, I don’t think he will ever have a better chance to leave than this, and he may in the near future wish he had bowed out around now. Free of Zuckerberg, Facebook might blossom anew or it might wither; but most damningly of all, its users probably won’t care either way.

[sheminecrafts]

Now would be a good time for Mark Zuckerberg to resign

Facebook is at the center of a dozen controversies, and outrage is peaking. The social network has failed again and again at expanding beyond a handful of core features. Doubts of its usefulness, and assertions of its uselessness, are multiplying. A crisis of confidence at multiple levels threatens the company’s structure and mission. Now is the time for Mark Zuckerberg to spare himself the infamy and resign — for Facebook’s sake and his own.

I’m not calling for his resignation, and I don’t say this out of any animus toward Zuckerberg; I personally believe him to be genuine and driven in his stated desire to connect the world — but likely increasingly frustrated by the unexpected consequences of this naive ambition and the haste with which he has pursued it. I just think that it has come to the point where the best way for him to advance that ambition is to leave.

There are three major reasons why.

Facebook has failed

Of course, it’s also true that Facebook has succeeded beyond every expectation. But its success arrived early and remains essentially a simple thing: being a broadly accessible, functioning social network. A single network of friends, a basic news feed from them and a few adjunct capabilities were industry-defining ideas and to a certain point were executed quite well. Beyond that admittedly towering success, Facebook has accomplished remarkably little.

Attempts to make Facebook a ubiquitous social graph layer connecting all apps and services failed because consumers found it creepy, companies found it threatening to rely completely on the company for demographic data and tech was moving too quickly for the data Facebook had to be universally applicable. (Except, of course, in advertising, where it is evergreen.)

Attempts to make Facebook a gaming platform failed partly because the social aspect of gaming is radioactive, and partly because the attention economy produces really bad games. Repurposing an established community into a gaming one was a non-starter, and what’s left of the brief Facebook gaming flash in the pan is just an oily residue clinging to the side of the news feed.

Attempts to make Facebook a VR/AR powerhouse are ongoing, but that entire segment of tech has proven incredibly disappointing and eye-wateringly expensive for everyone involved. So far they’re a market leader in a market that seems to only exist for the purpose of swindling money out of investors. It’s too early to call it a complete boondoggle with certainty since Facebook is supposedly playing a longer game here, but it sure isn’t promising.

Attempts to improve messaging beyond the basics have failed; chatbots are of poor quality and largely pointless, in-chat games are novelties at best, business applications are politely declined and while aesthetic changes like stickers could make a little money in the short term, that’s not really the kind of thing that supports a global infrastructure.

Attempts to make Facebook a reliable news source ran into the many-headed hydra that is “objectivity” and everything that comes with it. Boy, they didn’t think that through. I’m not even going to get started on the ways it’s failed here.

Attempts to make Facebook an infrastructure provider have arguably so far failed as either abortive or fanciful. Free basics failed despite good intentions because the company has not earned the trust to be in that position. The laser-based Aquila internet glider is a wonderful science project but strikes me as something of a Spruce Goose situation: Underserved communities would be served better by, off the top of my head, grants offsetting large broadband providers’ advantages in infrastructure contracts, or just paying for laying fiber or building towers. (Later efforts at Internet.org have been more limited and practical and I applaud them.)

Attempts to make Facebook a media company failed (or are stumbling) for a multiplicity of reasons: strong and agile competitors, a lack of focus, too many ads, incompatibility with the like economy.

Attempts to branch out on mobile have failed, though none very spectacularly — which is almost a failure in itself. The main app is of course fabulously popular, as is Instagram. Only by paying a billion dollars and literally subtracting a fundamental feature from the original app were they able to increase the number of icons on most phones.

Attempts to make Facebook cool have failed almost from the beginning. I hesitate to go so far as to define coolness, but I will say that it’s generally thought to be incompatible with ubiquity. They bought some cool with Instagram, but the shine is starting to wear off that one.

This litany of failures (by no means comprehensive, and of course there have been minor successes, too) is also conspicuously a list of things Zuckerberg has personally set his sights on. Over and over he has said, “this is what we’re going to do.” And then they don’t do it — not really. A cash infusion and a bit of borrowed momentum from the ongoing original success of the basic social network, and each effort begins with a semblance of self-propulsion. But all of them have lost steam as Facebook failed to follow through, mindlessly followed through on the wrong thing or just moved on to the next target.

As founder and CEO, Zuckerberg should by all means take substantial credit for the initial success of the platform. But he also has to take responsibility for the laundry list of botched attempts to do much more than provide the basic service people valued since the earliest days.

By no means is he alone in this type of failure, by the way: All the tech giants have products and phases they’d rather not speak of or, though they might refuse to acknowledge it, have been crushing defeats. But Zuckerberg is on his own in the level of personal ownership he has tried to exert over these numerous misadventures.

Facebook is not about connecting the world

It’s become clear over the years that Facebook left its original mission statement behind a long, long time ago.

Fifteen years back, perhaps even 10 or 5, Facebook was just what we needed. But the world has changed, the way we interact with technology and each other has changed and Facebook hasn’t. The platform’s greatest failure isn’t any of those side projects listed above; it’s the failure to evolve its core product to succeed by its own metrics of quality time and meaningful connection.

Facebook started as a rough approximation of sharing your life with a group of friends. But as its scope has increased, this approximation has been found to be increasingly inadequate. What’s also become clear is that Facebook has been working hard to redefine how people interact online to fit better with its own limited capabilities. Faced with the square peg of human interactions and the round hole (the image of a pit is inescapable) of Facebook’s news feed and algorithms, they decided it was the former that needed modification.

The root of that is simple: Fitting Facebook to the people’s needs is not as lucrative as vice versa. Facebook runs on ads, and ads run on eyeballs. That’s the business model that has dominated the last decade or so — well, the last couple of centuries really, but in its current form, 10-15 years. Facebook has been one of the most successful practitioners of it because, as they never tire of telling their customers (that is to say, advertisers), they know things about us that others don’t. Important things. This is, as I mentioned earlier, the one place where its troves of seemingly trivial data add up.

Facebook is not a platform for connecting people, it’s a platform for monetizing the connections they make on their own. The company simply doesn’t prioritize the quality of these connections themselves in any meaningful way — nor, I think, can it. That’s probably a realization they reached early on. These flailing attempts to grow appendages were always just ways to multiply the number of superficial connections and train users to conflate constant, convenient updates with meaningful interactions.

The parallel track to this is on the sales and advertising side, where Facebook has repeatedly been cavalier with the data it has been entrusted with and selectively honest with the users from which it was sourced. People have stopped trusting it, if they ever really did. No one believes its executives when they say things about quality time, and respecting your data and so on. Some of them may be sincere — but it doesn’t matter.

The work that needs to be done to connect the world can’t be done by an entity as compromised as Facebook; it’s just the wrong tool for the job. Zuckerberg’s mission to connect the world isn’t happening the way he planned and it isn’t going to happen. Ironically, it was the success of his own vision that demonstrated the limits of that vision.

The time is right for him and for the company

Facebook has grown big enough that it was never going to be free from controversy. But for the last few years there seems to have been a constant hum of disappointment from practically every quarter, every demographic, every customer, every country and regulator.

During the tumultuous last year, the fundamental idea of advertising on Facebook based on hidden character traits has been shown to be an insidious, easily abused practice. It responded much as its big tech colleagues have: affect shock, assure users this was never intended and promise action. Zuckerberg, who is politically active and of course deeply involved in all the operations at Facebook, has been almost completely silent.

He has occasionally addressed such controversies. But more often than not he has offered little more than lip service, lines so tired — “at Facebook we take this very seriously,” for instance — that they’ve become parody. As I was writing, in fact, he did exactly this. “I’m serious about doing what it takes to protect our community” were his exact words.

But not just those words!

“I started Facebook, and at the end of the day I’m responsible for what happens on our platform,” he wrote.

The exact form this responsibility takes is not specified. But the best thing for him to do would be resign.

I don’t mean instantly — that would be chaos. But soon. Think about it: it’s really the best thing for everyone.

For Facebook, it’s a get-out-of-jail-free card. Zuckerberg can easily take a lot of the heat being pointed at the company right now, since as he says he is responsible for what happened. He can shield loyal employees and executives who really were likely doing his bidding. He could do a junket of Congress, the FTC, a few courts and so on to express his personal responsibility for the actions and to beg people to understand that Facebook should not be held to be synonymous with his mistakes of many years. Meanwhile at the company there would be carte blanche for reinvention, reversing years-old policies, admitting faults.

For users, it’s a nice clean break and a new hope for the platform. For a long time people have rolled their eyes at the promises of change, and seen mainly aimless algorithm tweaks and failed attempts to imitate competitors. The election debacle and this ongoing Cambridge Analytica situation are just the latest problem to appear; user faith is long since eroded, and many more would leave if not for some strong network effects binding them to the platform. For Zuckerberg, the avatar and origin of all of Facebook’s many mistakes (and of course successes) to personally step aside is meaningful change, and may lead to meaningful change at the platform level. At the very least even skeptical users like myself would be curious to see how it all plays out.

For Zuckerberg, this could be the best thing that ever happened to him. The optics are great — brave and idealistic young CEO sacrifices himself so that the company can live on. And it’s not like he doesn’t have another life waiting for him. How does retiring in your early 30s with billions in the bank, spending a year or two with your wife and young daughter, then reemerging to dedicate yourself full-time to your philanthropic causes sound? The Chan-Zuckerberg Initiative and Internet.org could help more people in more meaningful ways than Facebook ever could. It might even be time to grow a nice beard.

I don’t think he’s really going to do it, of course (resign, that is — he may still grow a beard). At the risk of sounding like an armchair psychiatrist, his ego identifies too strongly with Facebook. Separating himself from it would be traumatic, perhaps impossible. Furthermore, my pessimistic view of Facebook’s works would be more than balanced by his own optimistic view. If he read this I doubt he would agree with much I’ve written.

All the same, I don’t think he will ever have a better chance to leave than this, and he may in the near future wish he had bowed out around now. Free of Zuckerberg, Facebook might blossom anew or it might wither; but most damningly of all, its users probably won’t care either way.

from iraidajzsmmwtv http://ift.tt/2IDMmy1 via IFTTT

[gabriellakirtonblog]

The Ten Commandments of Personal Training

My fellow personal trainers, we’re in an amazing business. A business that allows us to help people, and each other, become amazing.

Yet each day brings temptations to be not-so-amazing. It’s easy to be led astray by opportunities to make money we’re not entitled to, to take advantage of our proximity to attractive people we shouldn’t pursue, to cut corners, to present others’ ideas as our own, or to provide substandard service for personal gain.

We’ve all heard stories, rumors, or rumblings about fitness pros who gave in to these temptations. Trust me, it’s nearly impossible for a personal trainer to recover from a destroyed reputation. The fitness industry has a long institutional memory.

We need a code. We need guidelines to keep our industry moving forward in positive ways, and to have successful careers with our ethics intact. And you know what? Maybe we need them to be set in stone.

So here they are: The Ten Commandments of Personal Training. Like the biblical commandments, it’s easy to get confused about the order, and different faith traditions have different ideas about the fine print.

But there’s no mistaking the big-picture message about personal and professional ethics.

1. Thou shalt have no other before your client

When you’re with your client, there is no one else. Don’t watch the TV in the background, don’t mess with your phone, don’t yak it up with your peers. Your client is paying you for a lot of reasons: to teach, motivate, hold them accountable, be an ally, and most important, guide them through their workouts.

Don’t worry about filling the air with “good job” and “you’ve got this” between rep counts. Be quiet and watch your client move. Apply specific cues like “knees out” or “chest up” when they need reminding. Your client can’t replicate the trainer-guided workout experience on their own. No matter what app they download, what service they subscribe to, or what research they do in their underwear, they’ll never replace your coaching.

But the best trainers do more than coach. They also know when to stop talking and listen. That’s when they learn what their clients really want.

READ ALSO: How to Make Sure You Aren’t One of the Bad Trainers Ruining Our Profession

2. Thou shalt not make any graven image

If you have to look up “graven image,” I’ll save you the time: an object of worship.

For trainers, it comes down to this: Don’t adhere to a one-size-fits-all approach when you have a diverse group of clients. You may think a certain modality is amazing and infallible, and you may even have evidence it works. But individual clients require individualized guidance.

And no matter how certain you are, there’s always more to learn. Education is one of the most exhilarating and exhausting things in human existence. It’s simultaneously exciting to learn and humbling to realize how much you still don’t know. An expert in one discipline is still a novice in countless others.

You have a responsibility to your clients, the industry, and yourself to keep learning and improving. Whether you study training methodologies, business and marketing, or the hidden history of Westeros, the more you learn, the greater capacity you have for future learning.

READ ALSO: How to Have a Long Career as a Personal Trainer

3. Thou shalt not take the names of your client in vain

Clients are an exciting and frustrating bunch. On one hand they’re the reason you get paid to do what you do. They’re also the reason you so frequently want to scream and rend your garments. Because, well, they’re people.

No matter how infuriating your clients may be in their worst moments, you can’t stop caring about them or their goals. Don’t let a client’s bad attitude or poor effort change your attitude or effort.

You’re paid to care, no matter how tough it gets.

READ ALSO: How to Tell a Client to Cut the Crap

4. Remember the seventh day and keep it as a day of rest

It doesn’t have to be Sunday, but you do need to take at least one day a week away from the gym, your clients, and maybe even your laptop.

It’s harder than it sounds. We train clients because we love training. The gym is our natural habitat. Some of us even fear that if we take a day off, we’ll lose our motivation. But the truth is the opposite: If we don’t temper our motivation now, we’ll pay for it later.

You’ve told clients about the importance of recovery. Make sure you take your own advice.

5. Honor thy elders

It’s safe to guess that few personal trainers get into it with the goal of training people two or three times their age. But if you’re good at what you do and pleasant to be around, you’ll inevitably attract older clients. After all, they have both the motivation to get fit and the means to pay for your services.

So far, so good. You like helping people reach their goals, and you love getting paid.

But there’s a steep learning curve when you’re training seniors for the first time. For one thing, it takes some work just to figure out what they really want from you. When a grandmother of three says she wants to “feel younger,” or a 62-year-old former marine wants to “get back at it,” what they most likely want is to …

Increase or maintain their mobility and physical freedom

Prevent creeping frailty

Prevent injury and potential falls

Prevent or manage chronic medical conditions

They may not share these specific goals with you, or even know how to articulate them. That’s why it’s up to you to figure it out. It takes empathy and respect. But most of all, it takes your full attention. You have to hear what they say and notice what they leave out. You have to observe how they move when they know you’re watching and when they think you aren’t.

READ ALSO: What Are the Rules for Training Older Clients?

6. Thou shalt not put your clients in danger

This should go without saying. But as God is my witness, I’ve seen trainers do things that could’ve caused serious injuries, and possibly death. Like the time a trainer had his client do a jumping barbell back squat from a Bosu ball to a box.

Keeping clients safe is the most basic duty of our profession—a duty that goes far beyond avoiding the organ-donor stunts that end up in YouTube fail videos. It means understanding when a progression might be dangerous, and when a regression is the path to progress. Your clients don’t need to deadlift from the floor, back squat with a barbell, or do Olympic lifts.

What they do need is training that’s appropriate for their current goals, skills, limitations, and fitness level. Train the client you have, not your vision of what that client could become.

When in doubt, think like a doctor: First, do no harm.

READ ALSO: Give Your Clients What They Want and What They Need

7. Thou shalt not commit adultery on the job

Sexually inappropriate behavior may be the original sin of the fitness industry. Personal trainers have made unwanted advances toward their peers and clients for as long as our profession has existed. And from time to time, our clients have made unwanted advances toward us.

We’re now in the long-overdue age of zero tolerance, with clear standards for what trainers can and can’t do, and what we should or shouldn’t tolerate from others.

But we shouldn’t stop with the rules in our employee handbooks. Take, for example, the time I saw a condom fall out of a trainer’s pocket while he was working with a client.

It doesn’t matter that the majority of clients might think it was funny, if they thought anything at all. There’s still a minority who’d be offended, or even threatened. Who needs to carry a condom in his pocket at work? It doesn’t take much imagination to see what that implies.

Even if it didn’t violate the letter of the law, it was still disrespectful to both the client and the trainer’s coworkers. And that’s unacceptable.

READ ALSO: A Fitness Pro’s Guide to Sexual Harassment

8. Thou shalt not steal

While sexual harassment is our original sin, theft comes in a close second. Too many trainers think it’s okay to sell “customized” workouts online while giving everyone the same program. Or take credit for other people’s work. Or double down by taking another trainer’s workouts and selling them as a custom program. (Seriously, I saw someone do this with Eric Cressey’s High Performance Handbook.)

And how many have no problem with marketing overpriced, ineffective products because the commissions are so high? Or shortchanging clients by starting late, finishing early, and sleepwalking through half-assed programs?

These things may not meet the biblical or statutory definition of theft. But if your business model is based on delivering less than you promised, you’re stealing.

READ ALSO: Stop Lying About Your Accomplishments

9. Thou shalt not bear false witness

Your peers are not your enemies. As Jonathan Goodman once wrote about this business, “If you think you’re competing, you’ve already lost.”

In the big picture of modern life, we’re like the Spartans at Thermopylae, fighting for health and wellness against overwhelming odds. If we don’t stand together, we’ll surely fail on our own.

Don’t undercut your peers. Refuse to talk behind their backs. Actively seek out opportunities to learn and grow from your fellow trainers. And don’t be afraid to challenge someone when they violate this commandment.

10. Thou shalt not covet thy neighbor’s success

Success leaves clues, as the saying goes. But it also leaves something else: envy. It’s far too easy to become motivated by jealousy and greed instead of the desire to become the best version of yourself.

Don’t do things because you want people to see you and applaud you. Do them because everyone in your orbit—from clients to peers to followers on Instagram—needs someone to help them achieve their goals.

That’s how you build your reputation and legacy. You’ll be pleasantly surprised when you see how far it takes you.

    Want to Get Better at Your Fitness Career? Here’s Exactly How to Do It

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