#i also don't remember if resolute form makes an appearance. i Feel like it does? right after you free his ass i feel like he goes

[front-facing-pokemon]

[owlhead650]

"The Devil of Darchlight Caves"

1012 word essay below discussing Erin as a character in Rejuvenation.

I find it interesting that in v13.5 Erin's first major appearance is in her Darchlight Form, as a devil. This is different to how in V13 her first appearance featured her normal design. It could be that this form, the one said to be 'the true reflection of your soul' is how Jan wants us to see her. Erin declared herself the devil who defies Vitus, a man that sees himself as God. Conventional myth portrays the devil as a prison warden keeping sinners trapped and punished. The devil also normally hates God, despite only punishing people God wants him to. Erin is a much stronger character than the classic devil, rather than punishing those God considers evil or unworthy she accepts them. We see this when she encourages Kanon to embrace his individuality and to reject the idea that he's less than human and only exists to serve. Rather than punishing people Erin liberates them.

This aligns perfectly with how she behaves in Darchlight Caves. The first thing she does is help Florin, Flora and the Interceptor escape confinement witin the glass boxes. During the rest of this sequence of the game we see her wit and cunning as we learn more about Bladestar and decide what to do with this information. I remember in v13 I exposed Flora during that playthrough, but I didn't make the mistake of sharing information with Cassandra because Erin beforehand warns: "Analyse the information, then make a decision. Don't you ever do it the other way around." To my memory that's how it was worded.

Erin's backstory also parralels the devil. She at first obeyed Vitus and basically acted as a spy in the drama between him and Anathea. She was basically parentified and forced to help mediate an unhappy marriage between two adults who weren't mature enough to settle their differences the correct way. Vitus superficially apologised for this and said it was because she was the eldest daughter. This is somewhat similar to how the devil was once a beautiful angel that served God but later wanted to be greater than God and was cast into hell as punishment. Erin eventually reached her breaking point and defied Vitus. She fought him with her archetype powers and was eventually dragged to the basement. Vitus banished her to the unknown dimension and left her there to be forgotten, along with the twins Alice and Allen, which is fundamentally the same as how the devil was banished to hell.

I would also like to comment on how Vitus and Erin fighting with their magic powers until Erin got dragged into the basement is essentially a glorified version of a father beating his daughter, physically disciplining a child and abusing them. When you examine the incident from a grounded domestic angle, that's all it is. Really of all the atrocities Vitus commits as Indriad, his treatment of his children is really the only one I feel personally motivated to make him answer for. I was delighted when I saw his name on M2's (S)hit list.

In future versions of the game I look forward to seeing how she handles the confrontation with Vitus/Indriad, most likely taking place after the Xen raid. Although Erin is resolute and clever, Vitus is still her biological father and the memory of his abuse and power over her isn't so easily forgotten. Defying her creator won't be simple and it will definitely be frightening. The renegade route parralels the paragon route in some ways, like how both routes featured a battle against Talon on top of his tower but in two completely different contexts. I'm excited to see how the confrontation with Vitus plays out on both routes.

I'm expecting Erin to triumph in either scenario, but the overall meaning of the outcome could differ. I wonder if we'll get to see a karma beast design for her like how we saw one with Talon. Talon turned into a Flying/Poison type bird monster, I think it's rather obvious what Erin would turn into. Her personality is subtly befitting of a dark type already, and if we want to take the devil motifs to their logical extreme then she should be a Fire/Dark type that looks like it crawled out of Dante's Inferno. The Infernal Field would be perfect for this battle. It's message is:

"The souls of the damned burn on."

In a worst case scenario like a fight between Erin and the Renegade Interceptor I think this field effect would suit her karma beast transformation. Before Karma turned Talon into a monster we had a trainer battle against him in which he used a Tornados and other strong flying types. I think that Darkrai and the Dimensional Field effect would be powerful buffs that could turn a fight against Erin into an incredible ordeal for the player, even some of her current pokemon like Absol have abilities and moves that the field empowers.

Returning to my more narrative focused predictions, we must consider how Alice being possessed by Vitus will influence events on the Renegade Route. In Paragon her new "Queendom" rose and fell within a day, but that's only because her siblings quickly mobilised to deal with the situation. In the Renegade route we never saw that incident resolved and Melia was swapped with M2, distracting Erin with other challenges. She considers Kanon family and managed to free him, will she achieve the same with her sister Alice? Or will Erin fail to liberate her and instead embrace a darker interpretation of her role as the devil? Erin has a logical mind but her temper can inhibit it. Maybe on the Renegade Route despair at the devolving situation will drive her to fixate on punishing evil rather than helping the innocent.

No matter what she does in either route Erin will always be the cunning, quick witted, candid and beautiful tactician that massively improves Rejuvenation's narrative and cast of characters. If you actually read my whole essay here's some extra pictures as a thank you.

I wouldn't mind going to hell if she's the one running it.

I can't be the only one who looked at Flora's sprite in Darchlight Caves and saw her in a Jotaro Kujo outfit. The true reflection of Flora's soul is that she's like a jojo character I guess. Go on, punch Cassandra for ten pages. Scream ora ora.

Florin is literally such a good boy that his soul is that of an angel. His design was a bit simple but I enjoyed doing the toga he seems to be wearing.

My personal Interceptor oc Asopo. I want to give him as many variants as Melia has, which will take time but I'll get there. This is his darchlight form. I saw how many Darchlight forms turned people into fantasy creatures/characters from general media. I decided that making Asopo a merman would fit in with the other Darchlight forms while being a nice nod to his backstory. His hair in this form is meant to look like the black void of space with some white stars in it. He has a celtic bracelet on his arm and a badge on the cloth that looks like The Core. I gave him that yellow cloth because I didn't feel like drawing him shirtless with nipples.

I hope you liked this artwork and essay, it's probably my most proud work I've put on Tumblr.

[atopfourthwall]

Ive only recently gotten into classic Star Trek so I don't think I can properly answer but what is it specifically about Discovery and recent Star Trek that classic Trek fans hate?

Putting this behind a cut because... it's a lot.

Well, first of all a big rejection of it is just on an aesthetic level. Up until the 2009 movie (which was considered a reboot, even with time travel elements), Star Trek tried to treat the original series and how it was portrayed as pretty sacrosanct. Sure, they might occasionally make jokes about goofier aspects of it and discard some of the stupider stuff (like how in the final episode, penned by Gene Roddenberry himself, that women weren't allowed to Captain starships), but how TOS looked? That's how the 23rd century looked. Buttons and multi-colored outfits and boxy computers and smooth, undetailed ships WAS what was appropriate for the time. When Scotty came back in TNG, they had him on the holodeck and it was the TOS bridge. When DS9 traveled back in time to that era for an episode? They went onto the Enterprise and visited it. When in an Enterprise 2-parter we had a TOS-era ship? It looked like a TOS ship. They even did a 2-parter on Enterprise to explain why Klingons had smooth foreheads when later (and earlier) they didn't. Star Trek up until then cared about maintaining that continuity of appearance. But Discovery is set in the TOS era... but nothing looks like TOS. Even when we got the Enterprise and those uniforms and we saw inside the ship, it was an upgraded form. The only logic I've seen people try to argue about WHY it doesn't look like it actually did was "Well, audiences won't accept something as cheap as TOS being futuristic." Well, then you've got a few responses there: -Don't set in TOS era, then. -That's horseshit, because audiences from the 90s through the 2000s accepted it just fine. Even a piece of dialogue from DS9 explained it perfectly: "I LOVE 23rd century design." It LOOKS cheap, but it was just the aesthetics of the period. And the Enterprise 2-parter it still looked good in HD. Hell, arguably it looked BETTER in HD because they knew how to light it and create mood and its own unique flavor. -It's even more horseshit because people are STILL going back and watching it even today, as indicated by you saying you've started watching it, so clearly it's not that much of a barrier. But what's even more egregious is the TECHNOLOGY. You might be able to accept updated aesthetics if at least matches what was present during the period... and it doesn't. Holographic displays and communication (holodeck technology AT ALL, frankly - it's possible it was there, but TNG seemed pretty adamant that the holodecks were fairly new, very impressive technology), weapons not looking or acting like they traditionally did, Enterprise and Discovery having R2D2-style repair droids that certainly did not exist in TOS, the wrong sound effects being frequently employed, replicator technology for good-looking food instead of food dispensers that gave out marshmallows and cubes, and honestly the tech level shown in Discovery looks just as advanced - if not MORE advanced than seen on TNG 100 years later. And this is a minor thing, but despite the attempt to make the future LOOK futuristic, from a cultural perspective, the future looks... way too damn similar to now. The excessive swearing (it was said in particular in Star Trek 4 that while they certainly did cuss, it was less common and they sure as hell weren't dropping F-bombs), a party on Discovery that looked like a rave (when previously it seemed like the most popular music and culture of the 23rd/24th century was considered fairly high-brow entertainment [classical music, Shakespeare, great works of literature and plays, etc.] - and while you could certainly argue that that snootiness and love of that stuff is a problem with Star Trek and a sign of how sterile and homogenized it is, THAT is the future they presented and a character in Voyager loving some of the goofier parts of 20th century culture like jukeboxes and old sci-fi serials was considered unusual), and just the general way people talk betrays the idea that the writers aren't thinking about how society changes in the future. It's just the modern day, but with cooler technology. But hey, let's set aside the general aesthetics - some people aren't going to mind that and find

ways to handwave away a lot of stuff (even Discovery season 2 TRIED to handwave away stuff like the holographic communications, but did a piss-poor job of it). This brings us to the problem of the WRITING. And the problem with the writing is a big Michael Burnham-shaped indentation. To be clear, I don't mind Michael as a character or her actress - there are interesting aspects to her, centering a Star Trek show around the science officer is a neat idea (though that means you should probably NAME IT AFTER HER and not around the ship, because it suggests this is a standard ensemble group and not JUST her)... but the actual execution is that it feels like the entire universe bends over backwards for HER. She has a unique relationship with a beloved longtime character that is retconned in. She has unique relationships with several important characters to the point where the fate of billions of people hinges on her and the decisions she makes. She is presented as almost always correct about everything, and those that oppose her are often wrong, naïve, or active enemies. Now, this is less of an issue in the third season - but that has its own unique problems - but in the first season, the resolution of two major storylines (mirror universe and the Klingon war) revolves around her and her relationship to the Terran Emperor and Lorca. In season 2, her mother trying to help or save her is the basis of the ENTIRE friggin' plot with time travel and the like, with special knowledge and history having to do with her and everyone ready to abandon their lives for her so she won't be alone when she has to go to the future when arguably they barely know her (the timeline of the show is debatable). Season 3 has a few different problems with her - the first is that she keeps being involved in things that don't concern her (why is she going down to Trill?) and she keeps violating orders. Now, her violating orders is a problem throughout the entirety of Discovery - in fact, it's kind of the instigating factor OF the series. And arguably, other Star Trek characters are guilty of that and they face no consequences, just as she faces none... and yet it's the brazenness with which it happens, and in those other series it's arguable because the series tries to avoid excessive continuity changes for its episodic nature, so the status quo MUST return to normal... but Discovery is pivoted as one of MAJOR continuity, so her lack of consequences (and indeed eventual PROMOTION) is baffling to the point of frustration. Now again, let me be clear here - she is not a bad character in and of herself. Honestly what it shows is that being the science officer on a starship is not where her talents lie. She should be in a position where she has a lot more freedom to act and not in a major command structure... but being in that command structure, what we see in season 3 is that she lacks the discipline, emotional maturity, responsibility, leadership qualities, and general other traits necessary to be a Captain. Only once during season 3 did she display such a quality - putting the safety of the Federation above a friend and colleague... but other times she will happily disobey orders and put herself and others in harm's way, creating potential new problems. Now, again, Star Trek is rife with characters doing that... but usually not the Captains. And, in fact, when this happened once on DS9 with one officer disobeying orders and putting their own personal feelings above the greater responsibility, it was made VERY clear that the incident would mean that they would never be able to command a starship because of the unofficial reprimand. What's even more frustrating about her is that the character is ALWAYS shoved to the forefront so much to the point where we just get sick of her. SHE is the one giving log entries (usually pretty piss-poor ones, at that - very flowery and nonsensical and kind of dumb) and not the Captain. SHE is the one given so much focus and how the plot of the episode affects her. Barely anyone else gets any focus episodes - I STILL can't

remember the names of some of the secondary characters because they're so rarely said, and a PTSD-related plotline in season 3 for one of the secondary characters basically gets resolved OFF-SCREEN. Michael would be fine if we actually had a chance to miss her... but we never do. Arguably one of the best episodes of the show is in season 2, when it focuses on Saru and his people because Michael DOES take a back seat. It's his story and his development and problems relating to him and his people. And even if, again, we forgave the idea of so much focus on her even in plots that aren't about her... she never seems to really change that much. She'll TALK about how she's changed, but I see no real difference in the way she acts (MAYBE season 1 to 2, where in season 1 she was stiffer and more Vulcan-like, but that's it). But hey, let's assume that's not a problem for you - you really, REALLY like Michael and are fine with so much focus on her. Simply put, the writing of the rest of the show... is just kind of dumb. The ship is powered by magic mushrooms that let it teleport everywhere because the universe has super fungus capillaries throughout it that nobody can see and also it's magic and can resurrect the dead. The time travel plot of season 2 doesn't make any sense when you sit down and diagram it. Well-established Trek lore is just kind of sprinkled in, but now in ways that doesn't match what it was before or at least in ways that completely recolor how it's supposed to work, because it needs to serve THIS plot. Everyone remembering a murdererous monster fondly after she leaves because "Hey, she was coooool." The explanation for the big mystery in season 3 is just fricking stupid and one of the two big reasons why I've finally given up on Discovery, because it's just so absurd, doesn't match how anything works, and just feels like the writers giving the middle finger to the audience because they care more about "YOU MUST FEEEEEEL THINGS!" instead of it making sense. And indeed, there is certainly a balance to be made of plot vs. emotion-driven storytelling - some stories are dumb, but are forgivable because the character writing and emotion are so strong that they override how goofy the plot is... but sometimes a plot is just so dumb it overrides anything I'm SUPPOSED to feel. And it would help if I already liked the show, already gave it some benefit of the doubt... but I don't and it hasn't done enough to impress me. A little thing that's a problem with ALL of current modern Trek shows is that whole sprinkling lore thing - I don't think a single episode goes by in ANY current modern Trek series that doesn't have a random reference to classic Trek lore. A name, a line of dialogue, etc. It comes across like the creators don't trust you to enjoy it on its own merits, but want you to like it because "Hey, remember thing? We know about thing! Like us because we mentioned thing!" But hey, I recognize that these are things that other people may not have any problem with or just disagree in general. But for me and my family, these are the big ones that keep us from enjoying it. Hell, my brother and dad still watch it for hatewatching purposes, but I was done after season 3. I gave it plenty of chances to impress me, and while each season MARGINALLY got better as it went along, I'm tired of waiting to actually like it and to stop feeling like it thinks I'm a fucking idiot. If other people still like it, great - it clearly appeals to them in a way that it doesn't appeal to me and they are free to enjoy it. Other people probably have their own issues, but this long, rambly bit is the major stuff for me.

[wackybuddiemewbs]

Um. Eddie DID ghost Buck. Buck even uses that exact word when he calls Eddie out about it. After the lawsuit, when Buck returns to work, Eddie refuses to speak to him. He barely looks at him. When he does say anything, he's rude, he's snappish. And THAT is because Eddie is a selfish sonofabitch. He didn't really care about what Buck was going through, kept telling everyone else that in his opinion Buck was throwing a self-pity party, and he was ONLY pissed because he couldn't use Buck as a babysitter or sounding board or for bail money. What show are y'all even fucking watching?

Hi,

I watch 911 on Fox, cool show this. Thanks for asking!

♪(´▽｀)

Just from the get-go, I'm really not in the fandom to get involved in arguments of that kind. I neither have the energy nor the nerve for it, really. And I guess I'm actually already too fandom-old for it.

o(〃＾▽＾〃)o

If that's your reading of it, though, that's your reading of it. So really, no reason to get upset, anon. It's all cool. I don't judge. That's how fandom is supposed to work. You have your interpretation, I have mine. And isn't that actually really great?

o(*￣▽￣*)ブ

It appears to me like you don't enjoy Eddie's character very much (which again, is fine, people like the characters they like). So my suggestion to you would be to ignore or block tags and accounts that make you this upset, judging by your ask. I can't imagine that this sparks a lot of joy.

(* ￣︿￣)

Just so that you know, I'm a fan of Buck and Eddie and their relationship, so looking at my posts will likely not serve your interests very much, I'm afraid. My reading differs very much from yours, judging by your ask, so I'm not exactly sure what you seek to find either in my posts or in my replies that may satisfy that need you have. In which case, feel free to block me. Fandom's supposed to be fun after all.

(ﾉ◕ヮ◕)ﾉ*:･ﾟ✧

Also, just FYI, the post you're referring to was certainly not intended as some deep-reaching meta. I'm a casual watcher who adores those two firefighters and bisasters at work, that's no secret. I just ramble on, so people shouldn't expect me to do serious literary analysis, for it is neither my intention nor purpose. I had enough of that at uni. I just ship'em. Hard.

(❤ ω ❤)

Now, in reply to what you're saying (since you asked and I like to ramble), here's my two cents:

Granted, there might be a point to be made about Eddie keeping his distance, following the lawsuit. So my interpretation in that post on him not ever ghosting Buck in any capacity may have been a bit exaggerated or oversimplified. But again, I was not doing serious analysis.

(〜￣▽￣)〜

Though I will have to point out that just because Buck says he feels ghosted, doesn't mean he was ghosted the same way Abby's done it, for instance. It is his interpretation and his feelings that he voices to Eddie. Those are not absolute truths, that's simply his truth.

There was undoubtedly a rift between them after the lawsuit, but considering how it really didn't take them that long to move on from it (argument and resolution, if I remember correctly, are wrapped up in the course of one episode), it wasn't that big after all. Or rather, their mutual care and love quickly overruled any of those negative emotions.

In that same vain, I think the true tragedy of this situation between the two lies in the very fact that they are upset that the other's ghosting them in some shape or form. The lawsuit prevented Buck from talking to Eddie, though he would have needed his friend in those troubling times. And Buck needed Eddie just as much. They are afraid of being ghosted and somehow end up ghosting the other, for a multitude of reasons. But the main takeaway remains that they eventually find their way back together and literally embrace.

〜(^_^)d♥♥♥b(^_^)〜

However, I very much disagree with the notion of Eddie being selfish (or the words that you used to that effect). There's really nothing in his character that indicates that, in my opinion. To give just one example, Eddie showed up when Buck was feeling down (see wake up call scene). He didn't need Buck as a babysitter. Eddie figured Buck was feeling alone, so he made sure he wasn't (you know, ghosted), by making him babysit. Because Christopher would keep him company and Buck genuinely likes spending time with Christopher. Because he loves that boy. And Eddie knows that. He entrusts his son into his friend's care, before and after the tsunami. Are those the acts of a selfish person? Methinks not.

¯\_(ツ)_/¯

On a similar note, Eddie found himself in a very troubling situation, too. It wasn't just Buck who was going through a rough time. His wife died in an accident, he had to tell his son who'd just gotten her back that she's gone forever now. Christopher was having nightmares after the tsunami and Eddie felt helpless in providing his son with what he needs (something he's vowed to himself to do). He was grieving and facing some of his insecurities later voiced by him about how he wasn't enough (very similar to Buck, parallels much, by the way).

So could he have come at it a little differently (at the grocery store, being rather distant upon Buck's return)? In an ideal world, sure. But in an ideal world, Buck and Bobby never would have had that kind of fallout to begin with either, because they would have discussed these things. There wouldn't have been a lawsuit. In an ideal world, Buck would have come at it differently, too.

But the characters are all human and are depicted as such. Because it is no perfect world they live in. They fail at communication. They snap, they shout, they see no other way but to file a lawsuit to no longer be alone, no matter the costs, they stay silent, maybe because they don't want to lose control again, you know? Like, make of the lawsuit arc what you will, it does a good job at showing how a lack of communication or miscommunication can have dire consequences.

So sure, it can be said that Buck felt like Eddie was ghosting him in some capacity, following his return after the lawsuit. But I just keep thinking about those what ifs, and if Buck had found himself in a tough spot for some reason, whatever shape or form, even if the two had still been at odds, there's really no doubt in my mind that Eddie would have been there. Because he cares and loves Buck.

Now, that's nothing you can prove, really. For that, we got fanfiction. It is my reading of the scenes. However, given the fact that Eddie was quick to forgive him for the lawsuit and was actually much more upset about not having been able to talk to Buck, spend time with Buck, be with Buck, tells the story of a man who was desperate to have his partner back.

And oh, oh, doesn't that sound familiar when it comes to Buck?

The point being, my reading of most of this argument is that we see two different reactions to the same deeply felt need and desire for that other person to be there, both fuelled by insecurities, grief, and a great deal of poor communication.

To me, it doesn't show bad guys and good guys, it shows people trying their best and failing, it shows people struggling with their own hardships, their own emotions and insecurities, sometimes blinding them to what's going on around them, it shows how radio silence is never the solution, and how, in the end, what they really need is each other. Which, in itself, is a beautiful message, if anyone asked me.

ಥ_ಥ

And I guess that at this point, I have bored half the fandom to death with this overlong rambling, which is why I will stop now.

I hope you find what you're seeking in fandom, anon!

Cheers!

[silver-wield]

Hi! Sorry for bothering you. Don't know if you already did this one (so many analysis) but what did you thought about Sephiroth killing Barret scene? Everyone just go running to Barret and Cloud just froze.

No bother! Sorry for the wait, I had a few things on my plate to clear lol

Ok, spoiler warning for ppl who haven’t played – do I still need to do this? Eh ok, (I tag FF7R spoilers as final fantasy 7 remake spoilers) and it’s gonna be short-ish.

Also, this is one person’s interpretation of the scene, so if you disagree that’s cool and we’ll agree to disagree.

You’re also gonna have to excuse the janky quality on some of the screens, I’m grabbing them from Youtube and it’s frustrating af trying to get the exact moment I want.

Other analyses if anyone’s interested.

Shinra HQ vision scene (Cloti/plot analysis) 

Chapter 3 (Cloti reblog) 

Tifa character analysis 

Aerith Resolution (plot analysis/theory – I should probably update this since I’ve had other ideas since then) 

Train graveyard (not really an analysis, but I got some sweet screenshots of Cloti) 

Clotiscrew tunnel analysis 

Cloti reunion analysis 

The Promise Analysis 

Andrea’s approval (Cloti ask response) 

Leslie analysis (not mine, but a good read) 

Cloti action touching 

Aerti friendship analysis 

Cloti body language chapter 3 

Cloti healthy disagreement 

Cloti post heliboss battle (chapter 15) 

Clerith playground scene 

Cloti body language plate fall 

Cloud and Barret friendship 

Resolution scene analysis (A) 

Barret character analysis (chapter 13) 

Cloud character analysis (Honey Bee Inn) 

Now, strap in and enjoy the ride.

Recap time!

Okay, so our intrepid heroes have found Aerith, but then Cloud has a ptsd induced attack and passes out. After some exposition courtesy or Red and Aerith, we're back on mission to reach the roof and the Avalanche helicopter waiting for us – thanks to Wedge the cinnamon roll.

Once we reach the President's office we can hear shouting and make our way outside to find Shinra dangling from 70f up. Poor bby. Lemme help you up.

Anyway, Barret stops Tifa going to help (you’re too kind sometimes, T), grabs Shinra and after some massive restraint on his part, tosses him back onto solid ground. He pursues Shinra through the office and then in classic moron moment finds Shinra has a gun pointed at him. I'm not sure why the others didn't go too, but for whatever reason, they're in the doorway while Shinra is making his selfish bastard speech and Barret forgets he's got a literal machine gun for an arm.

Seconds before pulling the trigger, Sephiroth materialises out of thin air – and Cloud's Sephy sense didn't even go off this time – and he stabs Shinra, killing him in an echo of his OG death.

You get a shot of surprised Cloud and Tifa, then Barret lunges for Sephiroth while whispers appear through the doorway.

Ooh damn I'm good! 2nd go and I stop on this shot. First one was blurry.

Ok, this is obviously the moment where Sephiroth runs Barret all the way through. Remember, his sword is like 8ft long or some ridonculous shit like that. It's massive. He has zero need to get close to someone when he stabs them. He didn't do this with Shinra, he was like 3 feet away and still there was plenty of sword sticking out the guy's chest (anyone wonder if Seph is compensating for something? Lol).

Ok, so the point I'm getting at by showing Sephiroth this close to Barret is that this is a personal attack. This isn't something he's done just to kill someone. He's stuck that massive sword all the way through Barret's chest until he's within touching distance of him. This is an attack on Cloud. This is his way of showing Cloud that the vision from the VR scene could absolutely be true. He can make it true.

As for Barret, well he's just been stabbed, so he looks like he wants to go for pizza lol

Tifa automatically reacts and wants to run to Barret and save him. She's lost way too many people over the last day and can't lose anyone else. This is expected of her being the first one to react.

Interestingly, the next one to move is Red. The bromance is real. That's one fast friendship there and I love these two as friends. Barret and Red can snark at each other for a whole game and I'll be happy. 

This is a great moment though because it shows that Red's already formed strong bonds with everyone, enough that he'll go to their aid without stopping to think. For an animal character which is hard to read, you can see very easily the pain, fear and panic in his eye.

If you're a meta!Aerith theoriser like me then this is actually too much emotion on her face for someone who barely knows Barret. She looks like she just lost someone very important to her. They met like an hour ago. I love the amount of emotion on her face here, she clearly cares about Barret a lot. That's an “please God oh no” look if ever I saw one. Makes me wanna tear up and no lie.

And Cloud. Who doesn't move because he's literally frozen in place with a wide eyed look of horror on his face. He's seen Sephiroth stab people before. Back in Nebelheim reactor and then in the VR where he had to watch him stab Tifa (ok not really, but the mental trauma is still the same). He's shutting down. SOLDIER!Cloud.exe has stopped working. Have you tried turning him off and on again?

Cloud's terrified of Sephiroth anyway – he literally whimpers during one ptsd attack – so to see him stab Barret? His friend? And he didn’t even see it coming? It's probably sent his entire mind to a point where he can't function. This is the stuff that breaks him.

Aside: How did Sephiroth pull that whole long ass sword out of Barret without moving away? Does he have slenderman arms on the sly?

This is interesting. Sephiroth looks at Cloud, who's still shell-shocked, but then it's like you can see him rebooting. That absolute fury and hatred he has for Sephiroth overrides most of his shock – or tries. You can see the SOLDIER part of him trying to assert control over his fear, but then it wavers and the shock and fear – likely from real!Cloud – take hold again, making his eyes wide and him look as helpless as he feels.

Sephiroth's goal is to always make Cloud feel helpless, out of control, useless to everyone. That way he can control Cloud and make him do whatever he wants. He's a master manipulator and Cloud with all his issues struggles to fight against that mental barrage. It’s something that never goes away for him. This is his lifetime struggle and it’s a metaphor for those who live with mental health issues. There’s no one final battle and it’s all rosy. It’s never ending and some days you win, some days it’s Sephiroth. The point is to fight.

So, then the whisper leaps into Barret to save him and Sephiroth turns into a piece of Jenova. Now we've got some action happening, Cloud shakes off his weakness and goes back into SOLDIER mode.

Conclusion

Cloud can't deal with emotions. Of any kind. He's emotionally stunted, but that doesn't mean he doesn't have emotions. It's the opposite. He feels things far too deeply and intensely and hasn't learned how to process them effectively in a way that doesn't damage himself. This is stuff you learn as you mature from a teenager to an adult. This is stuff Cloud's been denied by being a lab rat for 4 years. His body may be an adult, but part of him is still 16. He needs to experience life to help him mature and catch that emotional development up to the rest of him. (which is my way of saying he won't be like a 16yr old forever).

Cloud's real and genuine affection for his friend over-rid any kind of control he had over himself and made it impossible for him to move when he saw Barret stabbed. He's also lost too many people, which is partly why he has that SOLDIER persona protecting him. Sephiroth's taunting look made it clear this was to get at Cloud. It had very little to do with Barret. Cloud's anger broke through his shock, but that weakness reasserted itself quickly afterwards, keeping him from acting until Jenova Dreamweaver appeared and he finally had something for SOLDIER!Cloud to take care of.

[cherrymoonvol6]

some avengers endgame Thoughts cause i saw the movie yesterday and can't stop thinking about it

of course..... spoilers ahead

nebula and tony playing!!!! i just love how nebula's personality comes through without it being ooc

also... nebula carefully sitting tony up. she Cares so much :(

steve immediately going to tony :( like im a stucky kind of gal but holy shit i love them

which was completely erased in the next scene where tony drags steve up and down and after that passes out, which is a confrontation Mood

i wonder how they made tony look so skinny and sick. if it was cgi then i applaud them cause it looked so good

the way they killed thanos so fucking quickly here... i don't know how to feel lmao. like cutting the gauntlet arm and then slicing his neck... that's what we were all screaming at them during infinity war. it's good to see them learn from their mistakes, i guess ?

(can't remember the order in which things happen from now so forgive me if i make a mistake)

i told my sister "that's one of the russos!!!!!" so it took me ten seconds to realize that the russo was the gay character everyone was talking about (i thought it would be fury for no other reason than it being shocking and fury having very little to do with the plot, but)

and steve being supportive of that :( man out of time said gay rights!

carol's new hair!! holy shit!!!!!

rocket insinuating carol has been experimenting with more hairstyles... i would like to see it

don't think i missed that carol x rhodey nod. i support it.

don't wanna say it now... for now ill just state: i love what they're doing with natasha in the movie. she truly feels like a friend to steve. like that small gesture of her sliding the plate towards steve is just so domestic and beautiful! it really makes her feel so human and complex at the end. i was so worried about her being wasted but i loved her throughout the film

it was a fucking rat who got scott out. i have to laugh.

also is that the guy from that old "gayyyyy" meme????

cassie is all grown up!!!!!! i can't even imagine how hard it had been for her

also what happened to her mom? and the stepdad??? are they fine????? i hope so

i was hoping we would get more tony as a dad in this movie and it delivered!! tony is so fucking good with kids. the bond between him and morgan was so well portrayed

also the place they live in is so cozy and that's what he deserves

when steve stepped down the car in that black outfit with the leather jacket on i gasped... he's fucking gorgeous

i kept wanting him and tony to kiss lmao tf is wrong with me

OKAY my hawkeye rights. i missed him so much

the stylish subtitles on the middle of the screen felt like too much. this isn't a tumblr gifset honey, just write them down!

thinking about the whole clintasha conversation really foreshadows the whole thing. natasha cares so deeply about clint and really puts his needs before hers. it's so beautiful to see

honestly... my clintasha rights!

i think the hulk/bruce scene was kinda endearing but then the ant man banter dragged on for toooo long

the dab i YELLED. these poor kids have to stand this man on 2023 pulling out 2016 trends to appear Hip and Cool

fat thor...... i hate how it was handled. hate it so fucking much.

new asgard! that's so cute. i hope that's on norway

miek and korg are alive!!!!

the thought of thor insulting a possibly 14 year old on fortnight is too much for me. it sounds like bad fanon talk. i still laughed (bc noobmaster69??? that's fucking hilarious)

tonys reaction to i love you 3000 is so beautiful. like the way he looks taken aback and so happy. i love irondad

steve in a white shirt and jeans!!!! i gasped again. he's delivering, the fucking model

i know they were like, barely being decent to each other again, but i still wanted my stony hug:(

when they're discussing their infinity stones memories and natasha and tony are laying down together on a table???? adorable. amazing.

also why tf didn't nebula said the soul stone required a sacrifice??? i thought that's what she got from gamora dying in volmir

as soon as natasha and clint arrived to volmir i began chanting "nonononononononono"

fuckkdjdksndk fucking nebula. cue to more nononono chanting

rhodey knocking out quill with a single hit is the funniest scene in the movie

clintasha calling on bullshit on the sacrifice thing was also quite funny

the forehead touch :((( im so weak! so sad!

clintasha literally fighting each other to be each other's sacrifice!!!! kill me now!!!!

jeez now i can finally say it: scarjo shined so fucking much on this movie!!!! her delivery was amazing, i really felt a connection between her and the avengers, it really showed her growth during the five year time jump. she fucking killed it. she did her best and she's the best black widow we could've ever gotten.

clint mourning her :((((( probably the third time i cried during the movie

thor's panic attack being used for cheap laughs was the most uncomfortable moment for me... or any scene where people only saw thor as Fat and Lazy (basically, two thirds of the movie)

the freya + thor reunion was so sweet though!

okay. okay. hear me out. tony was on a very serious mission to regain an infinity stone. and the first thing he does is check out steve's ass. and aknowledge how glorious it is. i couldn't believe what i was watching!!!!!! like that actually fucking happened. consider me a fully formed stony bitch.

and scott joining in to say it was "america's ass" ???? poetic cinema

so it's canon that everyone checks out steve's ass and appreciates it as a national treasure. that's all i never thought id needed.

steve saying "hail hydra" i YELLED. it was a nice nod to the whole "cap is a nazi" mess

and steve fighting himself... hot

using his bucky trauma to shock himself is :/// but also :((((

i loved that for one moment i knew everyone on the theatre was staring at steve's ass

and steve being appreciative of his own butt!!!! ok that's all i have to say about steve's ass

i loved the reminder that thor was still kinda goofy back in avengers 1, for everyone who says taika completely changed his character. and the little tony + thor moment was adorable

"howard..... potts" i can understand tony being a mess but how did howard not suspect of anything??? elevator lady took one look of steve's face and all of her alarms started ringing

peggy carter... ive missed my wife so much

did peggy marry souza. i hope she did. steve tf are you doing staring at a married woman (jk)

clint kicking the stones away as soon as bruce is done with the snap is the biggest mood

also... the hell was scott looking at that made him think it had worked? just... more birds outside? i was really curious

the irony of the only avenger without superpowers being left with the stones

"i know you" *hands out stones* how can you not love clint, he's so pure

nebula killing his 2014 self is a power move. that would be me if i met my 2014 self

thor with a braided beard!!!!! beautiful

thanos is like, a real threat and i love that

okay. i kinda saw it coming. i saw thor leave mjolnir behind and i thought "oh????". and then the shock of thanos being able to wield stormbreaker. and then fucking mjolnir moving!!!!! i was the only person in the theatre who yelled

but seriously!!!! steve wielding AND fighting with mjolnir!!!!! couldn't stop thinking about it all day!!!!!!!!! STEVE IS WORTHY!!!!!!!

parallels to thor going for the chest. it never works babies!

and just.... this was steve's moment. steve i-can-do-this-all-day rogers really fighting with every ounce of his body and soul against the most powerful being on earth. justice for him getting knocked after touching thanos for one second in iw!

and steve getting up again! all dirty and wounded!! trembling with exhaustuation and resolution!!! with his broken shield on his arm!!!! just him facing the biggest army of the universe!!!!! so powerful

sorry to destroy this epic moment, but like, okay. people had been reintegrated to life like, twenty minutes before. and i understand that they were all confused and out of place. but sam really needed ALL that time to just... try to communicate with steve????? ok

the "avengers..." *brings mjolnir with one hand while bracing his shield with the other* "assemble" moment was... oh my God. chills all over my body.

that One Moment where steve has stormbreaker on his hand... so fucking hot

the tony and peter reunion holy shit. the hug was everything i needed! like please just hug tony stark for ages

and tony and pepper fighting together!!! that's a power couple right there

i felt it when quill looked at gamora and just... stopped. im so sad his moment was played for laughs when it was obviously such an important moment for his character

thanos was so fucking scared of wanda that he put his own troops at risk to stop her for a little while. strongest avenger right there!

and carol coming back!!!! i was like

i felt so relieved at that point. i was like "yeah thanos is fucking over what's next"

no need to talk about all the women coming together to defend peter :')

thanos getting the gauntlet again... the nonono chanting came back

fucking CAROL trying to stop him. looking at him with such a determined face, like "you can't stop me from stopping you". it was so powerful he had to snatch one stone to stop her

and strange giving him the one finger to tony.... i knew what was coming holy shit. i knew it. they knew it.

tony really proved himself there. it was his best scene on the entire mcu, don't argue with me!!!!!! the way he stood there and took all the power of the stones, unmasked, unaffected, powerful and almighty

"i am... iron man" cue to ugly sobbing

tony knew there was no other way. pepper did, too... she knew exactly what she had to tell him. she was right. tony spent all of these years moved by selfishness first, then fear, then guilt. an endless battle since thanos was on his head. but the war was over. what mattered was that he saved everyone, and he sacrificed himself for everyone. a complete 180° from last movie's ending.... wow

gotta said... peter there felt a little bit out of place for me. i think it would've been more powerful if he didn't say anything, though peter is a teenager, i can get it

his arc with steve felt unfinished, too. i would've liked to see steve's reaction as well, since tony had told him he wanted everyone back and also for his family so survive. but whatever

im not against tony killing thanos instead of gamora and nebula but i would've liked if we saw them react to his death, at least:/ like a little parallel between nebula's reaction at the beginning and the end of endgame

the One stucky interaction here was pulled from cap1 and iw. i feel betrayed

bucky Knew what steve was going to do. i wonder if steve told him before or bucky just sensed it

you can't convince me steve would go back and carelessly dance with peggy knowing his friend is being used like a weapon by hydra and bound to kill tonys parents. nah nah. it all felt wrong

my steggy rights!!!

love that the russos foreshadowed cap!bucky on tws just to give the shield to sam at the end

anyways what the fuck bucky was all steve had but he lived the happiest life without it and left him alone on the 21st century? okay fuck y'all

[lizzybeth1986]

Quick Thoughts on Lazy Writing, aka "Look Look, We Got You An Asian Woman LI, Now Give Us A Medal Just For Making Her Exist".

• Yep. This is not going to be about Chapter 15. I don't think Chapter 15 is worth a fucking QT post. It does not deserve it, this book doesn't deserve it, this team does not deserve it, I'm not giving it one.

• This chapter is basically part-resolution-of-Hana's-arc and part-sex-scene-on-the-balcony. I'll probably write about the balcony scene when I resume writing essays. But as of now...I'm going to write about Hana. At least that way she'll get the focus that she deserves, and that PB is so unwilling to give her 😡 So if you think I've whined too much about Hana Lee, my dear readers, let me tell you this: you ain't seen nothing yet. Leave now while you can if Hana-rants aren't your thing.

• Basically - since I'm not going to do the usual chapter walkthrough this QT - I'll summarize what happens. Xinghai and Lorelai insist on taking away Hana's belongings despite protests from Hana and the MC. There is a diamond option to help her retrieve her black embroidered cheongsam, which is more precious to her than anything else because it holds memories of her grandmother. Afterwards you get ready for the lantern festival and spend majority of the chapter trying to get Hana's parents to give a positive statement, and eventually figure out that Rashad is the key to this. You convince him to accept Xinghai's proposal, Lorelai and Xinghai openly support you and make a half assed apology to Hana, everyone is happy and telling each other their wishes, and the diamond option to scandalize the entire country (...or not. You can go to the bedroom instead lol) with your LI pops up. It ends with Maxwell getting excited about hosting your bachelorette in Las Vegas (somehow I have a feeling the TRR writers never read RoE Book 2).

• Yep that's it. There really is nothing worth writing about in this chapter, because they didn't bother to nail the most important part of it: and that is Hana's story.

• That's all I'm going to talk about today. Hana.

• Hana. Hana. Hana Hana. Hana Hana Hana. HanaHanaHanaHanaHanaHana.

• Did I mention Hana?

• Title: Light the Night. Which is straightforward, it's a festival dedicated to lanterns and takes place around nighttime. Though IMO the title should really have been: The Number of Fucks Given About Hana Lee By Her Own Writers Is Equal To The Number of Times Anton Severus Makes An Appearance In This Chapter

•

...I just had to slip that in somewhere since there is no way I can ever make this statement unironically IRL 😢

•

This is the first of many statements Hana's parents make about her inability to survive on her own. She is a "delicate flower" that requires watchful care and tending, and the MC is the "weed", the kind that doesn't fit in - but also the kind that is tough and resilient and can survive all manners of things, that depends on itself. Lorelai's argument is that without them, or without a partner that meets their approval, Hana will have very few skills to take care of herself (whose fault is that, I wonder!)

This is something Hana is aware of, and has been highlighting on the few occasions that the people who right her remember that she is meant to be a well-rounded character (which isn't often). She has spoken about not knowing how to live without her parents (Book 2 Chapter 2), how she doesn't know if her skills will help her in the real world (Book 3 Chapter 5), how she isn't even aware who she is (Book 2 Chapter 9). Her character arc was meant to be about learning what her parents neglected to teach her in their mad rush to make her the perfect aristocratic wife, the perfect hostess. Except that, unfortunately, these narrative threads were picked up in fits and starts: implied at and alluded to but never satisfactorily explored.

I will come back to punch holes in Lorelai's arguments (echoed by Xinghai at the festival) later.

•

On the surface this looks like a nice story? It harks back to a dress we've seen before (the black-red-gold cheongsam she'd shown us in Shanghai, alongside a dress she'd made specially for us. She also wears it when she proposes to the MC in case she's the one you declare your love to), something we know she made and is important to her, and tells us more about her youth (the dress seems to have been made when she was "of age", since those measurements perfectly fit an adult Hana) and her family in China. But I have two major problems with this:

1. How many chapters has it been since this book started? 19 chapters in Book 1, another 19 in Book 2 and 15 at present. That makes it 53 whooping chapters.

FIFTY THREE CHAPTERS AND WE LEARN ABOUT HANA'S GRANDMOTHER, SOMEONE SHE WAS IMMENSELY CLOSE TO, ONLY NOW??? IT TAKES US FIFTY THREE FUCKING CHAPTERS FOR US TO GAIN ACCESS TO THIS PIECE OF PERSONAL HISTORY????

2. The second major problem lies in the scene itself. I'll get there.

• So I'll start first with the main components of this scene:

1. The MC and Hana choose an accomplice (Maxwell/Olivia).

2. The accomplice distracts Lorelai

3. Hana distracts an attendant while the MC grabs the dress, but not before almost getting caught by another attendant. They make a run for it and find themselves in a secret hideout.

4. Hana changes into her dress and is happy. If you're marrying her, this is where she and the MC kiss. But besides this there's very little distinction between how this scene plays out if you're her friend versus if you're her fiancée.

•

The Olivia option of the Lorelai-distracting-segment is perhaps my favourite moment in the scene and the only reason it could be even remotely worth playing. Not just for Olivia herself, but also as a reminder that while Hana and Olivia have made their peace with each other and know each others' strengths, they will never actually like each other...and that's okay. Olivia reverts to her bitchy Book 1 persona, hinting at Hana's failed engagement with Lord Peter and casting her in a less favourable light, and I especially love that Hana lets her emotions take over here. There's always been a palpable tension between the two (and often Olivia is the one more open about it, while Hana usually prefers to display diplomacy instead) and this is one of the few times Hana gets to be anything other than neutral or cheerful. She doesn't like what Olivia said, and she makes it clear at least to the MC.

•

Hana Lee, Queen of Awkward Flirting xD xD

• We take a turn that almost lands us in a room where Lorelai is still talking, narrowly escape the attendant chasing us to finally find ourselves in a secret passage with a hole in the wall, from where you could easy watch the sunset.

• Hana changes into her cheongsam.

Very pretty. Lots of flowers and butterflies form the patterning of this dress.

• Now this was the point where I thought we'd learn more about this dress. Or about her grandmother. Or about her life in Shanghai. SOMETHING.

• But no. We get a brief conversation about how hurt Hana is that her mother is intent on disowning her, and the MC convincing her she is stronger than she believes herself to be. Which is nice, but it sounds like a repeat of what's been said before.

• Do you remember that one diamond scene option in The Sophomore where the MC get to to grab Natasha's Loose Pins posters so she can't sabotage Kaitlyn's band? I liked it, it was funny and I liked the thrill of the chase in that scene. And that was exactly the focus of that scene: the chase. Kaitlyn had other scenes focusing on her equation with the band, her trust issues post Gutter Kittens and how she has learned from her mistakes since TF Book 3. It made sense to have a funny, silly scene that revolved not around Kaitlyn but around that chase instead.

Well, that's exactly the focus of this scene. The chase! The fact that time was running out! The wild rush to grab that cheongsam before Hana's mother could catch her! That's exactly all this scene was meant to be and that's exactly how it was written.

But there's a huge difference here. Hana is not Kaitlyn. Kaitlyn's arc about her sexuality and about her coming out was highlighted in detail. She was given subplots that made it clear how complicated a journey it was for her and she has a canon sexuality openly addressed in the books. Hell, TF Book 2 has her scream "I'M GAY" in a crowded bar to her childhood friend Arjun!

Kaitlyn is allowed to be a well-rounded, imperfect person, who trusts the wrong people and suffers the consequences in such a way that it reflects on her self-esteem in the next few books. She had plenty of scenes exploring all these aspects of her journey, so a funny, light scene like this one works in the larger context of Kaitlyn's story.

But this scene - for Hana - was supposed to be the culmination of her entire journey. You hear that? Her entire journey! It was supposed to be the point where she made it clear to both her parents that this was who she was and this was the life she preferred to live, take it or leave it. This scene was supposed to be a watershed moment for her, and this is what it comes to? A scene where Hana isn't even the focus? Where her story, her journey isn't even the focus??

• The grandmother story irks me to no end for another reason too. It was clearly not meant to be development for Hana. If it were, there would have been more in the diamond scene itself. They would have spent the secret hideout scene on a thorough exploration of Hana and her childhood, her growing up, what this woman was like. If it really were meant as development, we wouldn't be hearing about this grandmother now at the very end.

No. That little tidbit about Hana's grandmother was bait. It's fairly obvious that most of us who love her character are literally starved for information about her compared to, say, Drake and Liam (Maxwell isn't exactly treated all that well either). So they push in this little story so that her fans can buy this scene that isn't even worth two diamonds, forget fifteen.

• So now we've got Hana's cheongsam, that she can now wear to the lantern festival (for a girl who knows how to sew, and sew beautifully, Hana has remarkably few outfits of her own) it's time for us to get ready. In some glittery beaded blue number.

Is it just me or does the art team for TRR have a thing for armbands?

• So the main problem now is to reach out to, and convince, Hana's parents before they make their final statements to the press.

• Penelope and Kiara love the festival, Olivia and Madeleine don't altogether hate it. Yay?

• Kiara is the only one among the court ladies whose wishes we hear, which is a nice touch considering she's always been the one given the least attention in the books. The lantern rituals are apparently both about letting go of things that are holding you back in your life, and making wishes for the future. Kiara is letting go of her doubts and her fears for this tour, and wishing speed in her learning of Icelandic. Hakim uses his wish to speak about work, and he's not the only one. Rashad needs help with getting a deal finalized for the Sloan firm too!

• We now move to Xinghai and try to convince him, but it only leads to a realization that Hana's parents still want to secure a match for her with the two men she'd firmly stated she had no interest in. This is nothing new, but this argument of Xinghai - also something Lorelai stated earlier - is something I want to expand on:

1. I'm incredibly familiar with the first argument. I've had a largely restrictive childhood under a very traditional Indian family dynamic (your parents are close to God so obey them), and didn't have much opportunity to mingle outside my home. As I grew older my father began to get increasingly frustrated that I was "glued to your mother's dupatta" (scarf) and not independent enough. And he said this genuinely, unironically. It never occurred to either of my parents that they'd created an environment that made it hard for me to actually make my own decisions without feeling like I was doing something wrong.

Xinghai and Lorelai are right to some extent: I mean, Hana herself on certain occasions has questioned how useful her skills are in the real world, in a Cordonia that needs her to be decisive and firm. But that didn't happen in a vacuum, did it? Both of them leave out (or in fact, don't even recognize) a significant truth about Hana's lack of independence - they were, to a large extent, responsible for it. She is dependent because they brought her up that way. Because they never gave her space to work things out on her own and the one time she demanded that space, they viewed it as an insult rather than actually give her that chance. The moment you place that much pressure and those many restrictions on a child, you've lost the right to talk about her lack of independence as if it's something that is a part of her. It isn't. You put her in that position. Tbh, it irks me that Xinghai and Lorelai genuinely don't see the irony in their statements.

What Hana had was an immensely restrictive childhood, and perhaps if she didn't have the friend circle in Cordonia that she did, she would have struggled. Her kind of upbringing doesn't allow for real world skills (something Lorelai views as a negative when she says "people wouldn't have to be resilient if they stayed in their place to begin with") and she's never been allowed to view even her own personal feelings as a good thing! This goes beyond "taking responsibility for one's past and future". She's never been allowed a responsibility that doesn't involve her being forced into matches she has had zero interest in, and that seem to have higher benefits for her family than they do for her.

All in all, Hana's skills do not fully equip her for independent living, sure, but they both overlook their own role in her eventual inability to adjust if it comes to that.

2. What Xinghai says about trust going both ways. He misses the fact that she already did. She trusted them completely and did everything they told her to, often to her own detriment. The engagement to Lord Peter? That's the perfect example of this. It wasn't her fault that the match broke: she followed through with it no matter how uninterested she was in the man, to the point where when he asked her if she really loved him she couldn't open up and tell him how she really felt. Yet she was viewed as responsible for the breaking of that match - for doing everything she was expected to do - and left Shanghai viewing herself as a failure.

She's spent years trusting them, spent most of her young life perceiving their worldview as correct and wanting to do right by them! She's gone above and beyond when it comes to trusting and respecting her parents' judgement! Even at the cost of her own happiness! There is only so much any human being can take before they realize how messed up this manner of bringing a child up is.

But guess what. None of this is actually addressed properly in the book, because we never get a real insight into Hana's upbringing and the effect it has had on his with any kind of nuance.

• After Xinghai and Lorelai tell us that what they're planning for Hana is for her own good, and imply that either Neville (the man is still around, yes) or Rashad can prove to be advantageous for her and moreso for their family and business. Hana and the MC briefly agonize over this, and if the MC correctly names the firm that Rashad wants as a client (IDK what happens if she doesn't - TBH I was sleepwalking through this chapter and wasn't interested in seeing what the alternative was this time. Sorry guys) they work on convincing him to work with Xinghai in exchange for introducing him to a contact in this firm.

• The MC first gets to choose what she will let go of, then chooses what she wishes for. Once this is done, Hana's mother makes a statement in support of the MC, having spoken to Rashad and suddenly realizing that their daughter can thrive without their handholding. Emotional family reunion. Everyone is happy. Lorelai apologizes and Xinghai reveals his wish for Hana to be happy. The end.

• There you go guys. This is how it ends. That's the conclusion of Hana's entire character arc. The culmination of a journey that lasted three whole books involving Hana fighting to create an identity for herself...ends in her parents realizing she's useful on her own after all. After all this time, after so much conflict and stress and confusion...it all boils down to her parents still seeing her more as an asset than as a daughter.

Awesome message, TRR, awesome message. Now give me a moment while I vomit.

Allow me to elaborate. She is still worthy only if she facilitates Xinghai's deal with Rashad's firm, if they manage to gain an advantage even minus her alliance with a titled man. There is no real change. Not in Hana, not in her parents, not in their relationship. This conclusion is superficial and is a horrifically weak way to end Hana's overall arc.

• To sum up the rest of the chapter before I give you a broader insight into why this chapter pissed me off so much...there is an LI diamond scene and then Maxwell announces a bachelorette party in Vegas (why aren't they doing that in Cordonia? Cordonia clearly has a gambling hub and a pretty famous casino if one were to recall RoE).

• The LI diamond scenes are quite sweet - all the LIs get to speak about family and having children - and there is a lot of sweetness and tenderness in all of them from what I've seen of the screenshots. Had this chapter not ruined this book for me, I would probably appreciate it better? In any case, I might do a four-LI-breakdown-essay of this scene once I feel up to it. I'll be doing the same for the LI scenes at the Capitol, Lythikos and Valtoria. Eventually.

• The Hana-specific scenes in this book, however...I think I'll pass. We have had just three so far: Polo Playing at Portavira, Snow Angel Making at Lythikos and Hana's Cheongsam here at Valtoria. None of these scenes possess any depth or nuance, none of them say much about Hana that hasn't already been said, each of them are pale echoes of the scenes we have seen Liam and Drake getting. If you're going to give an LI three individual scenes in 15 chapters of a book, those scenes had better be excellent, detailed and nuanced in their characterization. If you're not ready to give us that...then what's the point, team TRR??? You could have either given us more scenes with tiny but substantial tidbits, or less scenes but with bigger opportunities to know her better. But something tells me that you don't care enough about this character or your LGBTQ audience enough to actually do the work.

• And this problem isn't restricted to Book 3 alone. Hana has been subject to lazy writing since Book 2. The groundwork laid for Hana in Book 1 was really good...but that's all it was: basic groundwork. No Hana stan should have to pat you in the back for laying a good foundation for that character, not when the other two established LIs had just as solid a foundation PLUS excellent buildup in subsequent books. And no Hana stan should have to thank you now for throwing only scraps their way.

• Hana's foundations in Book 1 lay in two areas: her sexuality and her complicated relationship with her family. Hers was the classic coming-out-of-the-closet story, and it was heavily implied that she was never really given the space to view herself as anything but "straight", that she'd been pressurized into pursuing men, that the experience of falling for the MC itself was immensely confusing for her (in her first confession scene, she couldn't even articulate her feelings - that was how confusing this experience was).

But her sexuality is hardly ever directly touched upon in the books beyond that (beyond a botched Facebook response from a Pixelberry employee who dubbed her as "bi if she is pursuing you and straight if she is pursuing the Prince" like WTF - and a post from one of the writers stating that the team sees her as "bisexual...but that is something she is still figuring out". However the books never really touches on this the way they did for Kaitlyn, and they really, really should have. They should have established her sexuality in no uncertain terms within canon).

However she identifies herself, Hana's struggles would still be important and valid, and she would still have major issues coming out to herself and her family. In this recent chapter, Lorelai's issues are aired as a class issue rather than on the level of sexuality, which is contradicted by the very fact that Hana was pushed to pursue men, make herself desirable to eligible men, assumed by her parents to only have an interest in men. Not only does canon tell us very little about her parents' views on her sexuality, they don't openly voice what she identifies as!

• Book 1, in fact, is the only book they seemed to have put in some effort, but as I have maintained earlier, I refuse to give them credit for that because what you give in the first book is the foundation of the character. It can only come to life if you build on that foundation in the next book, and the next. But Book 2? Lazy writing from the start. The revelation that Liam - not Madeleine - was responsible for Hana's return came from Drake's scene, not hers. In Italy when Liam and Drake had amazing character and background building scenes, Hana was stuck with scenes that were barely about her. At the beginning of the Paris chapters, she got one of the most lackluster scenes in the entire book (the fashion runway with Penelope). I suppose there must have been some backlash because they brought out two good scenes in the Paris section - the Patisserie scene and the Library scene, only to treat her later like a persona non grata in Shanghai. SHANGHAI. HANA'S OWN HOME.

• This point is incredibly important, because Shanghai was the only place that was home to an LI. The narrative at this place should have been centered around her. The stories and love legends should have been told by her. Her background should have been receiving focus like never before but it didn't. Shanghai only lasted two chapters (as opposed to Capri's 3 and Paris' 4) and neither of those chapters gave her enough focus besides the confrontation with Xinghai. The panda reserve scene revolved around Liam. The night market scene focused on the mending of Drake and Maxwell's relationship with Hana functioning as a mere mediator. Liam was the one who got to give us the lovely dragon koi legend, not Hana who actually lived in China. Hana's only diamond scene in Shanghai focused less on her and more on the trip to NY - and she didn't even appear in the first chapter in that city!! (the writers later came up with the excuse that Hana was emotionally drained after her confrontation with her parents...except that NOBODY in the story - not even the MC - gave a flying fuck about where or how she was or why she wasn't there).

• I bring up Book 2 mainly because it's important for us to understand that what the writers have been doing with Hana isn't just restricted to this book or this post hiatus period. It's been ongoing. She's been given lazy, half-baked writing for a majority of the series, and I cannot even count the "development" she got in Book 1 because those are only building blocks. If you don't develop a character beyond that, all that's really there is a hollow shell. Hana had the promise and the potential to be a truly well-developed character, and they made a shell out of her instead.

• And it's not like the TRR team is unable to write women. Case in point: Olivia Nevrakis. Olivia's character development has been consistent and well-written throughout the entire series. Not only are her background, motivations and emotional state constantly given attention, the narrative somehow ensures she gets good development even when the focus isn't on her.

For instance, Olivia takes a definite backseat in Book 2, and she's mostly relegated to either investigation work or slowly becoming part of the MC's inner circle. She doesn't have a presence in group scenes where Liam appears, and she doesn't have a single individual scene the way she did in Books 1 and 3. Still, she is given enough material to facilitate her growing relationship with the MC (if she so chooses) and the group. As Liam's alternate LI, parallels have been consistently drawn between her and the MC especially in Book 3. Her faith and belief in Liam is constantly highlighted as unwavering, and her trust in the MC takes a while but culminates eventually in Olivia sharing an important part of her family history with her first.

Olivia's growth from a wary cactus to someone who trusts you if you reach out to her enough, wouldn't have been half as convincing if she wasn't given that kind of development. But perhaps this is because Olivia - like Liam - is so involved in the larger plot of the books, whereas Hana exists mostly outside of the main plot.

• But you know WHO isn't exactly all that central to the main plot of the series but still gets great character development? DRAKE. It started slow, with Drake's first individual diamond scene coming in as late as Chapter 7 (which IMO makes sense, since they needed the MC to warm up to him first), but he was given a solid foundation in Book 1 that was built on in Book 2, and furnished with detailing in Book 3. His diamond scenes were mostly rich in character development and the book was consistent in their focus of him as well.

In Book 3, there is a marked difference between how he is written as an LI versus as a friend. While his overall arc was frustrating to some readers, it was built up pretty well and the conclusion to it (the duel) was written in such a way that it really felt like a vindication of sorts. The duel in fact had an added significance if the MC was his fiancée, because both are commoners who are being targeted by Neville for "rising above their station". There isn't a single scene of Drake's in Book 3 that doesn't explore his character in a detailed manner, or have two diametrically different scenes highlighting his LI/non-LI status.

How does the duel act as a game changer for Drake? He tells it to us himself: the duel was not just for his honour alone, but for every commoner a noble has slighted. For his family, for his sister, for his fiancée (if he is marrying the MC) or friend. It's poignant, dramatic, powerful as a culmination of Drake's journey. The conflict resolution of an arc should end with a bang, and Drake's really did.

• Hana on the other hand is a different story altogether. No matter what her relationship is with the MC in Book 3, she is mostly relegated to "best friend" status regardless. Her initial conflicts as a fiancée seemed to indicate she feared turning into her parents (Chapters 1 and 2) and it sounded really promising, but that characterization was dropped as soon as the Unity Tour kicked off. She is depicted worrying about how she will survive and contribute to Cordonia and whether her skills really equipped her for the outside world, but it is explored only in one character scene of hers, and very very superficially.

Unlike the duel scene for Drake, Hana's conflict-resolution scene this chapter falls flat and doesn't really mark much of a change. The only difference in her relationship with her parents' is that they see her as useful minus a man by her side now. Emphasis on useful. What kind of resolution is that? Does it have a great impact? Does it have any impact?

• Hana's treatment is marginally better only when you compare it to Maxwell's, who has had just one character scene so far, and who hasn't seen much significant development since the beginning of Book 3. Even though the team has mentioned that he was meant to be an LI from the beginning, the way he was written in the beginning and the way they write him now tells me otherwise.

But they don't have that excuse for Hana. Hana WAS a confirmed LI from the beginning. She WAS part of the original lineup. Which means they should have been working as hard on her as they did Liam and Drake. What excuse does the team have for not developing her properly??

• The problem here is clear: both Drake and Olivia are centered within the narratives that focus on their stories. When the focus comes to Paris in Book 2, or Lythikos in Book 3, they are front and center. Compared to that, how is Hana going to compete? At the points that the narrative should be focusing on her, she is given garbage in place of content and story. Even when the narrative is supposed to be about her relationship with her parents and her growth outside their influence, she is the least important person. She was the least important person in Shanghai, and she's now the least important person in this chapter that was supposed to showcase how far she has come from the nervous, underconfident girl we met in Book 1. It's even more infuriating when you take into account that she was meant to be the only female LI, that they

1. never planned to give people who wanted to romance a woman in TRR more than just this option, and

2. couldn't be bothered to follow through and do a decent job of the one option they had.

• I hate calling Hana a Mary Sue, because that wasn't at all what she originally was. She was indecisive, had low self esteem, didn't always enjoy the activities and skulls she was pressurized into learning. There was at least one occasion where she spoke of getting her way by failing...and now the same character is labelled a Mary Sue.

But you know what? There's a reason why she is addressed as such. A Mary Sue is a mark of lazy writing and poor characterization, used on characters that are made to appear perfect in lieu of real development. And while Hana started out a little flawed and confused and in need of guidance, she soon turned into this Ms Perfect who was talented in everything and received praises from everyone instead of an actual insight into her character.

• Hana is at a disadvantage on her own. She is the only LI among the four who was brought up elsewhere (in China), and who wasn't from familiar ground (America)/fictional places (Cordonia) for the writers. Her issues are very culture-specific, they rise out of a context. Not many people may relate to that straightaway so it is essential that her story is handled with a lot more care and nuance. She is a woman of colour who is in the closet, brought up (as is hinted) in a family that doesn't exactly view her sexuality as normal. This is how the Hana of Book 1 was written.

Then Book 2 happened, and the writers either realised they didn't know enough to write this story convincingly, or didn't care enough to do the research. I suspect it's a mix of both. Even so, they should have done some reading up, done some homework, tried to at least center this character around her own narrative. No one is asking for a thesis on society and norms in Shanghai - they're asking for some good background, some basic research, legends and stories that she must have grown up with, if that's what it takes to do justice to this character. If you're going to create a character so unfamiliar to this world and make her a love interest, you had better put in the work that story requires.

Otherwise stop. Stop branding yourself as LGBTQ friendly when most of your female LI fans have to make do with mere scraps, stop patting yourselves on the back for including women of colour in your books when you view them as nothing but tokens.

• I'm sure Liam and Drake sound more lucrative...popular...whatever...and that factors into the way they're being writen, but when the lone female LI consistently gets the short end of the stick, what do you expect? They write Hana (and many other female LIs) in such a way that they're almost set up to fail. At least a few players I have spoken to have highlighted how they went from liking Hana in Book 1 to hardly interested in her presence in Book 2. That change didn't occur out of nowhere: when the writers themselves don't write her with any amount of conviction, how do you expect the readers NOT to lose interest?

There have been a lot of improvements made in terms of readers' demands. Whether it involved the way LI scenes were written, or Liam's initial lack of romantic interactions in Book 3, or even how Kiara's PTSD was addressed. The one thing neglected every. single. time. was Hana. And I'm saying this because I've spoken and spoken and spoken about how little Hana is given and how much more she deserves, and things still haven't changed. I highly doubt they will at this point. It's too late now. Hana's arc is largely over, and her ending makes absolutely no sense when you compare it to the way her story was initially written. Had she had the kind of focus that, say, Drake has been having, we wouldn't have this rushed mess of a conclusion for her story.

• Tldr: Hana could reached her potential as a character. She could have been interesting, imperfect, inspiring. If her writers were actually bothered. But they aren't, so those of us who do love her are left wondering if we care about her more than the people who created her (yes we do). I'm tired, fam. I give up. I think I'm done with this book, and I don't think I can ever get back to loving it the way I used to.

[nitu34576543-blog]

Best Wishes For Wedding

A wedding welcome qualifies as one of those empowering letter drop treasures, you know, the ones where you can't fight the temptation to smile as you run your fingers over the envelope? Score! Since tolerating your welcome and getting a sneak investigate the huge day, you have without a doubt been counting amid the time until "I, do." Nearby stepping days off the timetable, you've sent back your pre-printed wedding response card, picked a gift from the library and have picked that a shopping trip is in your not all that far off future. As if choosing a major day outfit wasn't adequately hard, you've similarly been depended with making a wedding card message to the planned Mr. also, Mrs. Remind us who said being a wedding guest wasn't tenacious work?

Believe it or not, drafting the perfect wedding message shouldn't be troublesome using any and all means. With a few hints, traps, do's and don'ts you will be made a beeline for making modified wedding wishes that radiance a spotlight of veneration on the couple and their outstanding happily ever after.

What To Write In A Wedding Card

The perfect wedding card message should be hand crafted to the couple, stacked with nostalgic regard and made from the heart. In this way, no two wedding card messages will be the comparable. On the off chance that you're feeling constrained to express the perfect words, basically don't. Our wedding card conduct oversee incorporates easy to hold fast to rules and express model messages to empower you to investigate through what to write in a wedding card.

A congratulations is all together. Despite what your very own arrangement style, this common proclamation is a phenomenal strategy to warm up your wedding inviting.

Include a wedding wish exclusively fitted to the couple. Use the accompanying couple of lines of the card to make a redid wedding wish for the couple. Before you begin to fill the unmistakable space, think about your relationship with the couple. What will the woman of great importance and spouse to be value scrutinizing after their enormous day?

Thank the couple. Save a line in your welcome to offer your gratitude to the woman of great importance and main event for inviting you to be a bit of one of the best days of their lives.

Close down with a warm closing. Before you sign your name leave the affection fowls with a warm closing.

Wedding Well done Messages

Wishing a few well done is as a rule an explanation people consolidate into their wedding welcome. It fills in as an unfaltering similarly as celebratory way to deal with tell the couple they worked commendably finding their ideal accomplice (awh.) Saying 'congrats' is appropriate don't trouble which side of the way you are roosted on once the administration starts. Notwithstanding whether you've been nearest associates with the woman of great importance for an impressive time allotment and have as of late met the real thing or know the two social events incredible, you can never turn out seriously with a certified wedding congratulations message. Seek after stage one from above and pick a standout amongst your most adored very much done messages underneath or add them to your very own words to start on your wedding card.

Models:

Well done to the amazing both of you!

This calls for well done and undoubtedly champagne.

I trust amid that time you become amazingly better colleagues and offer each possible kind of happiness life can bring. Congrats.

May your marriage be stacked up with all the right fixings: a heap of veneration, a dash of interesting thing, a touch of assumption, and a spoonful of understanding. May your fulfillment prop up until the end of time. Well done!

Your huge day may return and forward, yet may your friendship dependably create. Well done to the perfect couple!

Through the storms of life, may your love for one another be undaunted and strong. Wishing you joy and happiness on your enormous day. Well done!

Well done on discovering each other! Your most conspicuous experience has as of late begun.

Well done to you both on your especially unprecedented day! May your wedding be stacked up with extraordinary memories you can appreciate for endlessness!

Well done on getting hitched!

You parents are unfathomable together. So energetic for both of you!

'Two become one'- what an awesome thing. Well done!

Impassioned well done.

Most sultry well done and love!

Well done on your huge day and all the best for a happy concurrence!

Feeling such a lot of pleasure for both of you as you join your lives in marriage!

Seeing both of you make certifications and adventure forward into what's to come is so spurring and splendid.

Accommodating Wedding Wishes

After the administration when the couple opens their wedding cards they will value scrutinizing each card for various reasons, anyway specifically, in perspective on whom they are from. Act normally as you are making your wedding card and guarantee that your personality shines. In case you are progressively agreeable, there is nothing not right with keeping your wants speedy and easy. Essentially guarantee that you develop your well done and state something flabbergasting.

Points of reference:

All the best!

We're/I'm so cheery for you!

Wishing you heaps of warmth and happiness.

Wishing you a long and cheery marriage.

Wishing you the best today and constantly.

So happy to recognize this day with you both!

All the best for an energizing future together.

Wishing you fulfillment of each dream!

Time passes rapidly and things change, yet I wish that your friendship for each other would stay unchangeable.

You've affected me to trust in certifiable sentiment. Additionally, I believe my conviction will be resolute everlastingly, in light of the way that it seems like you'll stay together until the end.

Formal Wedding Wishes

You can similarly use your wedding wishes to mirror the subject of the capacity. In the occasion that floor length dresses, shining gem installations and indulgent features are two or three colossal day nuances, research using one of these formal wedding wishes to express your fulfillment for the woman of great importance and spouse to be.

Models:

Wishing you a lifetime of veneration and joy.

May the years ahead be stacked up with suffering rapture.

All the best on this extraordinary experience, as you gather your new lives together.

Thankful to you for allowing me to share in this peppy day. I need you to appreciate all that life brings to the table as you leave on this heavenly affiliation.

Wishing you fulfillment, love and ecstasy on your enormous day as you begin your new conjunction.

May the friendship and euphoria you feel today transmit as the years advanced.

At the point when both of you are tied as one, the two families and sidekicks share in solidarity of their matrimonial affiliation; may this marriage be an expansion to usher happiness, agreement and flourishing.

As you adventure into another life as new couples, you become fortune to our district and the world.

Allow love to be the purpose of assembly of your consistently life. May you find desire, agreement and trust in each other's arms.

Favored is the man who finds a life partner. May the joy of your new home be stacked up with laughing, smiles, kisses, grasps, respect perception and endurance. Happy wedlock.

Engaging Wedding Card Messages

If you think an engaging wedding card message will put a smile on the woman and spouse to be's appearances by then don't hesitate to create something laugh admirable. Essentially proceed with alarm, you needn't bother with your wedding message to put on a show of being rude or cunning. Remember that a supposition that may successfully appear to be a joke can be misjudged on paper. Everything considered, separate from jokes are distant! Use your best judgment when creating your engaging wedding wish and you'll be well on your way to deal with making the perfect wedding card with a side of smiles.

Models:

An obligation of appreciation is all together for inviting us to eat and drink while you get hitched. All around done!

Our marriage direction: love, regard and… clean the can.

An obligation of appreciation is all together for the free alcohol. All the best on a long, happy marriage.

Marriage indicates the completion of a sentimental story and the start of a wrestling match. Wishing you the most perfectly awesome of everything regardless.

I'll uncover to you the secret of a happy marriage. It remains… a secret to all! Needing you to appreciate all that life brings to the table of times ahead.

On your enormous day today, you have now ended up being two from one. Does that mean I will get two birthday presents from you both reliably?

As Bill and Ted expressed, 'Be fantastic to each other.'

Getting hitched looks like going to demonstrate school. May there be more parody than dramatization.

Marriage is so amazing. You have finally found that one individual you get the chance to exasperate all through your life.

Today I comprehended that life isn't sensible for single people like me. So far I expected to get you a present just once consistently on your birthday. Directly I have two birthday festivities notwithstanding a wedding remembrance to buy presents for. Well done to my nearest friend on getting hitched.

Religious Wedding Wishes

Conferring a religious connect to the woman and spouse to be can be the perfect technique to tailor your wedding wishes. Think about the couple's religious feelings and points of view before you begin forming your card. Use their practices to deal with your religious wedding wishes.

Models:

May God support you and your affiliation.

May God permit every one of you of life's blessings and love's enjoyments.

Love God first and it will be easier to love your life accomplice second.

We are foreseeing finding what God has made courses of action for both of you.

Your marriage will be strong in light of the way that both of you are strong in your.

More....

[constructionaccounting]

0296: Top 5 Online Marketing Trends In 2019 With Actionable Tips For Contractors

This Podcast Is Episode Number 0296, And It Will Be About The Top 5 Online Marketing Trends In 2019 With Actionable Tips For Contractors

Today more than ever, we live in a world where information is accessible at the touch of a button, a few clicks on your keyboard, or even just a voice command. Although it's hard to predict where new technologies will lead us, one thing is for certain - we are now all digitally connected. The internet has caused our businesses to thrive and survive and there's no way of blocking its impact in our day-to-day lives. 

With that said, it is helpful to keep an eye out on these marketing trends that could influence how your target audience search and consume data along with actionable tips that could jump start your new year "to-do list":

    Trend #1: A Functional Website (Content Is Everything)

Your online storefront is your landing page. Although there's no manual for creating a high-converting copy and building a foolproof design, there is no��denying that to establish your online presence, you need to have a business website. People don't usually go for the best products and services in the market (especially the ones who are new to your site), they opt for the one whose information they can digest quickly and easily. 

Actionable Tip: Donald Miller, founder of StoryBrand, has an easy and powerful way of evaluating your website. As a rule, upon visiting your website, one should understand what you offer within five seconds. Does your website pass the "Grunt Test" (Assuming a caveman were to open a laptop, look at your site for 5 seconds, and close the laptop, will it be able to grunt what is your website about?) With just a quick glance at your homepage, can your visitor answer these three questions:

What is it that you offer?

How will it make my life better?

What do I need to do to buy your product/hire of your services?

Give your website a quick make-over by:

Making your headline direct (easy-to-understand tagline)

Displaying the convenience your client will experience if they hire your services

Including an obvious call-to-action button ("Contact Us", "Call Now" in bright, visible colors)

Trend #2: Optimize For Local User Intent

Have you ever reached for your phone, opened your browser, and typed "Where can I find Mexican food near me?" when looking for a place to eat? You have a specific "intent" in mind (food) and would like to eat nearby because, well, you're starving. The page result will bring you a list of restaurant names and maps with their service hours. Google's dominance in search traffic revolutionized the way we look for answers online and we as users, has become more conversational with our queries (whether we are typing it or doing a voice search). Thus, it is crucial for your company to appear on Local SERPs (Search Engine Result Page) to remain search relevancy and build authority while generating better leads for your business.

Actionable Tip: If you haven't done so, claim your Google My Business listing and create a Google My Business profile. Fill out your business page properly and be sure to include all the important details: address, contact number, business hours, and a unique, formatted description of your company with links to your online site. Also, you can maximize your Google presence by creating a free website with an updated profile image (logo), post your services with high-resolution photos for visually appealing content.

Trend #3: Social Media Community

If Google is for "intent", the use of social media is for "interest". According to Hootsuite, 66% of monthly Facebook users use it daily, with Americans spending 58 minutes per day on Facebook. Likewise, Instagram, Pinterest, Twitter, and YouTube have amassed millions of users who are sharing micro-content every second in any given day. Since social networking sites have an easy-to-use interface with downloadable mobile apps, it is convenient and handy, and offers more personalized interaction between you and your patrons. The rise of social networking sites paved the way for small businesses and solopreneurs to advertise their brand without spending a fortune and establish their influence by being part of an online community.

Actionable Tip: Develop a Social Media Marketing strategy. Easier said than done, I know, but every step counts. Start by posting meaningful and engaging content. "Before and after" photos works wonders to curious browsers, but what else can you post? Ongoing promotions, what's your day like at work, your current project, seasonal reminders (for example, you're a plumber: winterize your outdoor kitchen), tips and tricks (how to better take care of your carpet), etc. Monitor where and when you are getting the most feedback from your followers so you can interact with them. The key here is delivering the right message, to the right person, at the right time - every time. 

Trend #4: Videos

One of the most credible ways of connecting with your audience and building trust in your company is the use of videos. Live-stream content is flourishing and has become a powerful tool for online marketers to convey their message. It's no wonder why mobile devices and apps support and feature video tools in their products. According to HubSpot, more than 50% of consumers want to see videos from brands more than any other type of content. 

Actionable Tip: A quick search on Google will give you thousands of results about video marketing and video creation process. You can hire services when you want it professionally done or do it yourself without the complexities of technology by being raw and going "live" on a social media platform. Bear in mind, as with any project, focus on one thing at a time. List down your target audience, the purpose of your video, and the time and resources needed to produce it.

Trend #5: Client/Customer Centricity

As a service-based industry, this concept is integral to your construction company. What does it mean to be client-centric? It is more than just offering an exceptional customer service, it means nurturing relationships with your clients by being part of their "buyer's journey".  Clients in turn, will not only provide you positive feedback but becomes a loyal follower and advocate of your brand. Randal talked about Customers Vs Clients, and how taking care of your clients is essential not just for acquisition but also for sustainability. After all, it is easier to maintain a client than to gain a new one.

Actionable Tip: Empathize with your client when addressing their needs. Make their experience easy, from reaching out to you (remember the "call-to-action" button on your website?) to handing payments. 

In conclusion: Let's keep in mind that trends fade away. Invest in yourself and expand your skills. Develop a growth-mind set because there's still no one-size-fits-all marketing solution for every type of business nor will there ever be. As a construction contractor, I trust that you are adaptable to change and resilient in all the challenges that comes your way. May this year bring you more exciting opportunities and financial blessings. Happy 2019!

  Thank you for stopping by. Please know that we do care about you and your construction company regardless of whether you hire our services or not. For help with your accounting and bookkeeping needs please fill out the form on the right and we'll be in touch with you shortly.

In Conclusion:

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OUTSOURCED ACCOUNTING FOR  THE BUSY CONTRACTOR IN A MOBILE ENVIRONMENT

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About The Author:

  Randal DeHart, PMP, QPA is the co-founder of Business Consulting And Accounting in Lynnwood Washington. He is the leading expert in outsourced construction bookkeeping and accounting services for small construction companies across the USA. He is experienced as a Contractor, Project Management Professional, Construction Accountant, Intuit ProAdvisor, QuickBooks For Contractors Expert and Xero Accounting Specialist. This combination of experience and skill sets provides a unique perspective which allows him to see the world through the eyes of a contractor, Project Manager, Accountant, and construction accountant. This quadruple understanding is what sets him apart from other Intuit ProAdvisors and Xero accountants to the benefit of all of the construction contractors he serves across the USA. Visit http://www.fasteasyaccounting.com/randal-dehart/ to learn more.

Our Co-Founder Randal DeHart - Is a Certified PMP (Project Management Professional) with several years of construction project management experience. His expertise is construction accounting systems engineering and process development. His exhaustive study of several leading experts including the work of Dr. W. Edward Deming, Michael Gerber, Walter A. Shewhart, James Lewis and dozens of others was the foundation upon which our Construction Bookkeeping System is based and continues to evolve and improve. Check out our Contractor Success Map Podcast on iTunes and Follow Randal on Google+ 

We are here to Help “A Little or A Lot” depending on your needs.

I trust this podcast helps you understand that outsourcing your contractor's bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person.

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We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!

That is all I have for now, and if you have listened to this far please do me the honor of commenting and rating the Podcast  www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.

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This Is One more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

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Thank you very much, and I hope you understand we do care about you and all contractors regardless of whether or not you ever hire our services. Bye for now until our next episode here on the Contractors Success MAP Podcast.

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#2 Click Here To Buy Just The Chart Of Accounts For Your Specific Contracting Company

Short List Of Construction Contractors We Serve

Asphalt ContractorAsphalt Contractor Brand New ContractorBrand New ContractorBrick And Stone ContractorBrick And Stone ContractorCabinet Installation ContractorCabinet Installation ContractorCarpentry ContractorCarpentry ContractorCarpet And Tile ContractorCarpet And Tile ContractorCommercial Tenant Improvement ContractorCommercial Tenant Improvement ContractorConcrete ContractorConcrete ContractorConstruction EmployeesConstruction EmployeesConstruction ManagerConstruction ManagerConstruction Support SpecialistConstruction Support SpecialistCustom Deck ContractorCustom Deck ContractorCustom Home BuilderCustom Home BuilderDemolition ContractorDemolition ContractorDrywall ContractorDrywall ContractorElectrical ContractorElectrical ContractorEmerging ContractorEmerging ContractorExcavation ContractorExcavation ContractorFinish Millwork ContractorFinish Millwork ContractorFlipper House ContractorFlipper House ContractorFlooring ContractorFlooring ContractorFoundation ContractorFoundation ContractorFraming ContractorFraming ContractorGeneral ContractorGeneral ContractorGlass Installation ContractorGlass Installation ContractorGutter ContractorGutter ContractorHandyman ContractorHandyman ContractorHot Tub ContractorHot Tub ContractorHVAC ContractorHVAC ContractorInsulation ContractorInsulation ContractorInterior Designer ContractorInterior Designer ContractorLand Development ContractorLand Development ContractorLandscape ContractorLandscape ContractorLawn And Yard Maintenance ContractorLawn And Yard Maintenance ContractorMasonry ContractorMasonry ContractorMold Remediation ContractorMold Remediation ContractorMoss Removal ContractorMoss Removal ContractorPainting ContractorPainting ContractorPlaster ContractorPlaster ContractorPlaster And Stucco ContractorPlaster And Stucco ContractorPlumbing ContractorPlumbing ContractorPressure Washing ContractorPressure Washing ContractorRemodel ContractorRemodel ContractorRenovation ContractorRenovation ContractorRestoration ContractorRestoration ContractorRoofing ContractorRoofing ContractorSiding ContractorSiding ContractorSpec Home BuilderSpec Home BuilderSpecialty ContractorSpecialty ContractorStone Mason ContractorStone Mason ContractorStucco ContractorStucco ContractorSubcontractorSubcontractorSwimming Pool ContractorSwimming Pool ContractorSwimming Pool And Hot Tub ContractorSwimming Pool And Hot Tub ContractorTile And Carpet ContractorTile And Carpet ContractorTrade ContractorTrade ContractorTree ContractorTree ContractorUnderground ContractorUnderground ContractorUtility ContractorUtility ContractorWaterproofing ContractorWaterproofing ContractorWindow ContractorWindow Contractor

Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up TemplatesSolopreneurQuickBooks Chart Of AccountsFree StuffQuickBooks Item Lists TemplatesConsulting

We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

  Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up Templates   Solopreneur

QuickBooks Chart Of Accounts     Free Stuff

QuickBooks Item Lists Templates     Consulting

  We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

If you are a blogger, who writes about construction we would like to hear from you.

https://www.fasteasyaccounting.com/guestblogger

      Check out this episode about Contractors Marketing - Accounting - Production (M.A.P.)!