#hybe theory

[jkftkth]

IT’S EMPTY INSIDE THEIR HEADS DO THEY KNOW HOW STUPID THIS SOUNDS I CANT

these two losers are always at the forefront of erasing taehyung’s erasure at this rate we’ll have to assume they’re on bpd’s payroll

as if us speaking up is anything new stfu

[sayitditto]

newjeans ditto analysis, theories and thoughts: about parasocial relationships in kpop, loneliness, emotional bonding and the desire to have mutual love with someone.

first of all, i want to clarify that i don’t believe in a “literal” theory and i think they wanted to metaphorically or symbolically represent a feeling or something more abstract (i’ll explain this in detail) so i’ll be analyzing that! (mv elements and what they might symbolize). 

however, tokkis have made so many interesting theories that are worth considering. here’s some of them:

1. newjeans are ghosts

2. newjeans are hallucinations of heesoo

3. newjeans and heesoo are friends but they got into an accident and only heesoo survived (and that’s how her arm broke)

now, my opinion and what i am going to explain in this post, is that ditto is about parasocial relationships in kpop, loneliness, emotional bonding and the desire to have mutual love with someone.

i will be explaining point by point why i do think this.

1. the meaning of “ditto”: 

the word ditto means “the same thing again”, a repeat - as when you agree with something somebody else just said. it means “in the same manner” and it’s used to express mutual feelings.

 ditto = “so am i”, “me too”.

this same thing is expressed through the lyrics:

“do you want somebody like i want somebody? you smiled at me but do you think about me now?”

“i want you so, want you, so say it ditto”

“say it back, oh, say it ditto”

it seems like the narrator of the song desperately looks for feedback from another person and wants to be sure that the feelings are mutual. “do you want somebody like i want somebody?” this narrator (may be heesoo, but again, i don’t believe that it’s literally heesoo but what she represents. i’ll talk about this later) feels lonely and wants someone to finally have a meaningful connection.

2. the deer: 

quoting what minji said about the deer, “you know the deer that appears in the mv? this is something we say in the album too, but with our deer friend we tried to represent that odd distance between someone you want to approach but can’t fully and that can stand for various relationships.”

every time we see the deer, heesoo is watching it from afar. this can represent, as minji said, how it is wanting to reach someone emotionally but not being able to. this scene is so sad since they focus heesoo’s and the deer’s eyes; eye contact creates a heightened sense of emotional intimacy. “the eyes are the window to the soul” is the idea that you can understand a person’s emotions by looking into their eyes.

what i personally think about the deer (theory):

minji said “that can stand for various relationships” and i think it could possibly mean a parasocial relationship between idol and fan. heesoo has a romantic interest which is the boy who always stares at her so it could also mean the distance between them and her fear of wanting to get close to him or her one-sided love.

but what made me think that the deer could represent newjeans as idols and heesoo as the fans is the side b mv. for me, side b is about heesoo becoming independent and distancing herself from newjeans (her friends, or maybe her beloved idols) and starts to live in the real world. i’m going to mention everything i think about side b later, now back to the deer.

side a: heesoo is happy with newjeans, she’s living a dream with them and they’re best friends. the scene with the deer in this mv is calm, even though she’s still watching it from the distance, her eyes doesn’t show any negative emotion.

this scene appears after heesoo was shown sleeping next to newjeans and after the deer appears, she suddenly wakes up alone. the deer was like a reminder that everything was a lie and the truth is that newjeans have always been afar from her and what they had was not real.

side b: heesoo is avoiding newjeans and she tries to live her life without them. the moments they previously shared together are no longer the same as it was in side a; heesoo is alone and apart from newjeans.

the scene with the deer is so important. considering that she’s distancing herself from them, the eye contact with the deer is very sad. it’s like a goodbye because after it the deer leaves and heesoo’s eyes are almost with tears.

the deer leaves right after a scene of heesoo walking with her romantic interest, the boy. which may mean that newjeans left her after she was able to create a real relationship like she always wanted so she no longer needed them.

3. heesoo: 

like i said earlier, i believe heesoo symbolizes newjeans fans: tokkis.

the general producer min hee-jin said, “the music video for the pre-released song ditto (...) contains an unexpected story unfolded by bunnie’s (official fan club name) and newjeans. a surprise cameo appearance (...)”

heesoo can actually represent anyone who is so lost in their loneliness that they seek coping mechanisms like daydreaming. but this thing is very common in parasocial relationships, especially in kpop.

4. the boy: 

the boy can be not necessarily heesoo’s romantic interest, i feel like he symbolizes the real world, real relationships. he always stares at her but she avoids him, although it’s noticeable she also wants to get closer to him, which can symbolize the fear of intimacy and denial of the real world. she knows he’s there (she knows there are possible relationships waiting for her, but she ignores it).

5. the camera: 

heesoo is always recoding newjeans with her camera. she never joins to what the girls are doing, she just watches them through the camera which makes her only a watcher. but she seems happy even if she is not part of it, she keeps the memories in her camera.

6. the pinky red nail: 

i was struggling trying to understand the meaning of this since heesoo’s little finger was still painted red even when newjeans were gone. if it was all her imagination, how did they painted her nail? could she have painted it herself? could be. but is it a coincidence that the color is red?

what i personally think about the nail (theory):

maybe i’m just overthinking but it reminded me of the legend of the red string of japan. according to this myth, everyone’s pinky finger is tied to an invisible red string that will lead them to their soulmate.

even when newjeans aren’t with heesoo, her painted nail symbolizes she’s not alone as she thinks and someone is waiting for her outside, in the future, she only has to go out and find it.

i don’t think the main message is that she have a soulmate waiting for her but the fact that she doesn’t need newjeans to feel loved. she can still find mutual love with someone else.

7. the gray cat: 

gray cats are a symbol of independence and the power of independent people. they help people who are working through co-dependency to find true happiness in themselves.

the gray cat makes its appearance in side a’s mv, when heesoo is still very much dependent on newjeans. i think this means that newjeans also helped heesoo to find her happiness and become independent.

8. side b mv a parallelism:

side b shows us that what heesoo was seeing was not really real but if you pay attention, side b’s is also about heesoo starting to be independent of newjeans. she even breaks the camera, which was important in her relationship with newjeans. we can see a scene where minji calls her and she doesn’t answer the phone, she’s choosing not to get involved with newjeans, and maybe that’s why she doesn’t see them anymore.

and the most important thing: parallel scenes to side a.

if in side a we see how the girls write on his broken arm, in side b her cast is clean.

if in side a she’s walking with them under the rain, in side b she’s walking alone with her umbrella.

(i wanted to put every single parallelism but the post is already long so i will just mention those but there are so many! or details like heesoo seeing newjeans dance from afar and then looking at her clean cast, newjeans hugging heesoo in side a then in side b they are all hugging without heesoo, and more)

it’s everything what her life would be like if she no longer depended on them and started living her life. and she even gets to talk to the boy, like i explained earlier.

8. the present and the past:

i haven’t figured it out this yet but there are transitions between present and past. i don’t know if side a is the past and side b is what happens next, i don’t know if it’s a linear story but time is definitely weird.

something curious: a deer crossing your path is a reminder to check in with yourself to make sure you are not living in the past or in the future, and to realign yourself back to the present moment.

and

side b mv loops back to side a mv, the end of side b is the start of side a.

-

thank you for reading my analysis! i’m sorry if there are grammatical errors but english isn’t my first language and i did this in a hurry cause i had so many ideas.

i recommend reading this post which was the one that inspired me to write this.

and this youtube comment too.

the credits for the gif i used:

make sure to give ditto and newjeans lots of love 🤍

[starryjkoo]

I think the issue with these western labels is that they’re not getting enough from their deal with BTS to have any sort of motivation to actually do their jobs properly and put in even the bare minimum amount of effort for some of these releases (particularly Jimin). And they clearly feel comfortable enough being straight up unprofessional with them. It’s like pulling teeth to get them to make a single social media post and it feels like the root of the issue is that unless they’re getting enough money or power out of the project they do not gaf. I wonder honestly what their specific deal with BTS is. But it’s also funny because it feels like HYBE is moving the exact same way as western labels with some of these solo releases. They do not care to move or even really do the bare minimum unless they have vested interest in the project and they've also openly shaded the members before too (MW weverse article). So if the corporation at large or certain execs have nothing special to gain (such as, helping to promote their new A&R system BSH basically spent 1billion on) they also do not gaf. It’s funny because BSH wanted to model HYBE after western labels but I guess he also adopted the same mindset they have too.

Also it needs to be said that it's not about pre-order links and social media posts per say, it's just that the lack of these things is indicative of their overall mindset towards Jimin and MUSE. That Geffen employee basically just gave us a very clear example of how most of them probably think and act towards him behind closed doors. And this statement being a non-apology that is low-key blaming fans just kind of backs that up too. Gross.

[ugh-yoongi]

i think maybe i just need to get off the internet for a while

[thesingingrevolution]

belift not promoting sunghoon is crazy to me like they gave him an mc job but where are the editorials the magazine covers the advertisements the brand deals how can you have a man with visuals like that i’ve been going crazy today thinking about it like i truly believe with the proper promotion sunghoon could be as known for his visuals as cha eunwoo or seokjin because he’s that gorgeous but this company is so bad they do nothing

for every member too but they literally aren’t even trying like it’s BAD so let me try to give them a push it’s just ridiculous how hybe is not dividing their resources well and it’s obvious to us

[goldennika]

there’s a fine line between interpreting imagery and symbolisms in art and taking those symbolisms to be cult propaganda

[liinos]

next svt cb i want vm project back their svt mvs are all soooo 🫶🏻

[kanmom51]

I actually have a crazy theory...

I have already sent this ask as the response to someone else’s thoughts, but then I thought about it and I REALLY wanted to know your opinion about this.

I think Jikook by the beginning of last year didn't know they were enlisting together.

I think they obviously knew about buddy system but didn't actually think they would need to use it. Because it's not really done by idols, and also they both could've gone to safer and easier stations, where they could have more freedom.

BUT THEN Jimin started working intensely on his album and JK started acting out (like having drunken lives), and it became VERY CLEAR that they would not be able to do 18 months apart.

I mean do you remember, that at this time JK said himself that he was not working on anything. And I think the plan was for Jimin to go first (just like a lot of us thought he would) and for JK to have more time for promo alone, when others are gone (I’m pretty sure that HYBE definitely wanted for JK to have big solo debut apart from other members).

But then like I said the drunken lives happened and realization hit, that they have to apply for buddy system, that 18 months apart would be BAD for both of them.

And that's when HYBE (or whoever) made specific demands from JK. Like if he wanted to leave by the end of the year (and he had to for buddy system to work) he HAS TO do the album, and because there was no time to write it from scratch they got all the English songs. Also his schedule was extremely packed and difficult.

So I think that the travel show was something Jikook specifically done for themselves because JK's schedule was so insane that if not for that excuse they would not be able to hang out freely before the enlistment. (By the way am I the only one who thinks that we are getting the travel show only next year? And waiting for it now is kinda crazy?)

But again it's just my theory, mostly because HYBE doesn't feel (to me) like the company who would just let their artists do whatever they want. To me they are waaay more pragmatic than that, and if they decided to allow their stars to enlist together (something that isn't really done in idol culture), than they would make sure to get something in return. They worked JK very hard, and I think he took it because he had a specific goal (more like a person) in mind that he was willing to work for.

So, although we might be on the same wave with some of your thoughts, I don't fully agree with you.

I agree that they didn't know they would be enlisting together way back at the start of 2023.

I think that way back then they were still struggling with the realization that they will have to be enlisting. All the way back to the end of 2022, basically up to around the Busan concert, which was October 2022, they still held hope that some kind of arrangement could and would be found to allow for them not to enlist or to serve a shorter term. It was quite a conundrum for them, something I think most of them struggled with (and I say most because I do think that at least one of them did genuinely want to enlist) - on the one hand this is a life changing pretty scary thing (terrifying even - we saw how sad, and I will even say broken, JM was having to shave off his hair, and that was only a small part of it) they would have to do (joining the army is not a walk in the park, no pun intended), not to mention being in their prime, in the height of their success, having to part with the life they are accustomed to (professionally and personally), not being something they would necessarily want to do. And on the other hand you have that sense of commitment to the country and to their fellow Koreans, that have to face that same compulsory enlistment, adding the knowledge that not taking that path of enlistment could also come at a price. Like us, they knew that there were those that indeed believed they should be given an exemption, but at the same time many Koreans would have frowned upon it, and it's them that have to live among their people. Also, enlisting like any other SK young man would allow them more freedom in the future when it comes to voicing their opinions, as they had, like all others who had served their country fulfilling their duties. Criticisms of anything within a society you live in is easier to swallow when the person voicing said opinion is part of that society and enjoys not only the rights bestowed on those who live there, but has also fulfilled all required duties as well.

Long story short, end of 2022 the decision to enlist became a reality and Jin enlisting hit them all VERY hard. At that point I don't think they had a plan of enlistment just yet, although we do know from RM, for instance, that he was supposed to enlist with Hobi but ended up pushing back as he was busy working on his album and preferred not to lose the momentum.

And btw, hearing this from RM also teaches us that JM was never going to enlist so early on. And here I think our ways part when it comes to the continuation of your theory, because I do believe that JM's plan had ALWAYS been to stick around for JK's solo debut, whenever that would be. And I'll get back to it in a few...

JK was struggling start of 2023. What we got to see, starting with his lives in Feb 2023, him deleting his IG, was him pulling himself out of the pit he was in. Taking initiative and deleting his IG (which I will once again say was a big old F U to the company) and reaching out to us with his lives was JK becoming more active in getting better.

*Side note: I'm using the term getting better meaning pulling yourself out of a bad place you are in mentally (one that effects you physically as well).

Idk if starting the lives was a conscious decision on his part towards getting better, but I do believe that starting them was a key part in it.

Talking to us, sharing things with us, setting (at least trying to set) boundaries with his fans what is and is not acceptable on his part as an idol when it comes to fan behavior and interactions with him, doing it all in the most JK way, intelligently and respectfully.

JM was busy all the way from end of July 2023 through to the release of Face and until the end of his promotions. It's not that they weren't seeing each other or spending time together during this time. It's not that JM wasn't there for JK, as much as he could in the moment. It's very important to state this. But JK was struggling with everything. It's the hiatus, Jin's enlistment, their looming enlistment (the unknown of what will be with the two of them - separation for such a long time is something that both of them would find extremely hard to handle for so many reasons), the lack of direction, the lack of a structured timetable (JK is neuro divergent - there is zero doubt in my mind - if it's asd or adhd or a combination of the two, which in my mind is the most likely of them all). He was kind of lost and his anchor, JM, was not available in the way that he needed. Not JM's fault. Not JK's fault. It just was what it was, and JK was a little lost. It's natural for something like this to happen. I spoke about it quite a bit in my posts about his lives at the time. We saw RM was kind of lost for a while there too. The trick is to pick yourself up and pull yourself out of it (with help of others if necessary), and JK did, and JM was ecstatic to see him doing it. Those comments of his during JK's lives (we are talking about the lives during Feb-Mar 2023) were testimony to that.

Once again I can't seem to reign myself in and keep on point, lol.

So, where was I? Oh yes, they didn't know what will happen, but at the same time JM was not planning on enlisting earlier that year. Understand this: JM enlisting earlier would, to them, mean them being apart for not 18 months, but for 18 months plus. Plus the time between JM's enlistment and JK's enlistment. And plus the time from JM's discharge to JK's discharge. Even without JK's situation this was not something that they would want or agree on. Not to mention JK not only wanting JM around for his solo debut, but NEEDING him around for it. And it's not about being by his side 24/7, which he wasn't and he couldn't be. It's about being accessible. Being there to support him if he needed. Whenever he needed it. Being able to be with him for his first solo performance (this brings me close to another ask I received and am working on regarding JK's FIRST big solo performance). All this has to be within the limits of their glass closet (glass getting a little murky for their own liking since the end of 2021 all the way to the end of 2023), and the limits set by the powers of be (some of which JK very defiantly crossed). So yeah, JM was going to wait for JK's solo debut before enlisting.

As for enlisting together. That was something that was being assessed and in the works for several months. Something obviously kept quiet for good reason.

Was there a give and take with the company when it came to JK and the album? 100%. There were things he wanted, there were things they wanted, there were frogs that it being a first solo album he knew he would have to swallow.

Were some of these concessions given to allow the two more freedom, like allowing the 'travel show'? I do believe they were. Perhaps also prices paid (with Golden) for demands agreed upon in their new contracts. I can definitely see that happening.

The push for a full length album could be one of those, for example. JK was talking about a mini album even as late as mid July, and then it turned into a full length album. Could it have been the company pressuring him into it? Yes it could, as in the company wanting this. But JK is not one to cave in just because the company wants. So very possibly we had a bit of give and take going on here, and some of it most definitley would have had to do with allowances made for the two of them.

But at the same time I don't think it had anything to do with the joint enlistment. Not only don't I think that the company would have a say in it, legally or morally, but this wouldn't be something that either of them would stand for. So, in case I didn't make myself clear here, I will say it again - the company didn't use the possibility of joint enlistment as a tool to get something extra out of JK.

You talk about Hybe not being a company that will allow their artists to do as they wish. BTS belong to Big Hit, which is a subsidiary of Hybe. But Hybe would not have existed if not for BTS. BTS made BH what it is today and Hybe was built on their coat tails. And BTS, the members, they have enjoyed many freedoms within their company over the years. Not full freedom though. And Jikook, well they were allowed to be (while in other companies this was not allowed, couples forced apart or forced out). And not only were they allowed to be, but towards the end of 2020 there was movement towards normalizing their relationship, ear suck, hickey and all.

But then came Hybe and Hybe going public, and I knew the day that was announced that even though the members will get a huge payout this move will cost them freedoms they already had, because now there were shareholders and share prices to worry about, and when your band is the main bread winner for that company, well, as I mentioned, there is a price to pay. And they have been paying that price. The two of them for the 2 years prior to their enlistment. As long as they were under their old contracts they were bound by them. Which is why I feel like there will be changes coming when they are done with their MS and well into their new contracts. This will be freedom regarding their art (I think we can already see part of that with RM's new album) but also regarding their personal lives, in a sense of what they can or cannot show if they choose to. JK telling us he's human, telling us he loves us but he deserves to be happy, or even more needs to be happy to be able to create and perform and make us happy (you need to be especially dense if you don't understand that this also includes being in a relationship with another person, who may or may not be a member of his own band). This includes setting boundaries with their fans - yes they love them and feel indebted to them, but at the same time they need to stay in their own lane (I do think JK has been too nice at times setting these boundaries, while others like RM, Yoongi and Tae - a couple of times - were way blunter).

Once again, Hybe wouldn't have the right to 'allow' or 'disallow' them to enlist together. This would have been their decision and theirs alone. Hybe could talk about timing and what they would like to happen before or after, but not if it can or will happen. Hybe could like or dislike it, support it or not, but they would have no power over it. The military alone would have a say if to allow it or not, and at the end of the day we know how that one ended.

I also want to touch on another point.

Again.

Their choice to enlist together.

I've seen talk about Jikookers using the term NEED when it comes to the two of them - needing to be with one another to get through their military service, and I wanted to put in my two cents on this.

The way I think of it is that when people use the term need in that case it's not about saying that if they weren't allowed to enlist together they wouldn't have survived it. No. That isn't it. Not in my opinion, in any case.

These two young men are strong physically and mentally, and they would get through whatever was thrown their way (wouldn't be easy, I tell you that, but they would get through it). Chances are that if they wouldn't have gone down the path of enlisting together they could have landed a cushier placement, band perhaps, like NJ, who knows. But definitley the choice to do this together had a price tag to it, and their letters from Festa tell us as much as well (even though they obviously sugar coat it for us, but the sentiments are clear - it's hard).

So, they chose this. They knew this was going to be hard. A harder, more difficult, placement if they were to go down this path. And yet this was their choice!!

Why?

And here comes that NEED into play.

Yes, I do think that they needed this. They needed each other. They needed to not be separated for 18 months not knowing if and how often they could get to see each other or be together (maybe, if allowed, once in 3 months, and only if their units allowed the time off at the same time). They needed that person that they trusted and KNEW that would stand by their side, that would support them, be their rock, catch them when they fall, be by their side in their time of need, just like they always have been.

They are each other's PERSON. The one that would ALWAYS be there through good and bad.

They both put it down in words:

JM

And JK

Shock, awe... I must be one of those delusional Jikookers that believe JK's lyrics were not describing his relationship with us, the fans. Another song written for the one person they love, yet given as a gift to Army.

And in his very subtle but intelligent way, he told us that himself:

"Even when I was working on the song, I really wanted to release it as a fan song".

Just like JM did, eh?

Would it be too hard to just say : "I wrote this song for my fans"? He chose not to, didn't he? Once again we have choices here.

I digress.

You could replace NEED with WANT, if you will. Same same in this case, imo. Seeing how hard they fought to find their way to this exact point.

The first, the only idols to ever do this!!

Bottom line:

To me, using the term NEED in this context is not about them not being able to make it otherwise, but more about a choice made to have that person they feel closest to, the person that has since forever been their emotional anchor, the person that lifted them up when they fell, the person that stood by them, cared for them, supported them when they were struggling. The person that KNEW them to the core and would be there by their side to get through this together with.

Each other.

[roo-bastmoon]

Off My Chest

Rant about Hybe under the cut. I give you my word I will try to post a majority of positive content, because the world (and my mental health) doesn't need more negativity, but sometimes you just gotta vent.

Folks, if you've known me for a hot second, you've realized I am a Jimin-biased Jikooker... but I am OT7, and I sincerely love and support BTS.

I believe Jimin is a grown man who can advocate for himself and I believe Jungkook absolutely supports and adores him, whatever their relationship status is.

I always try to accentuate the positive and avoid online drama and negativity as much as possible, but I need to get this off my chest.

I will never be gas-lit into believing that the way Jimin was treated in solo era was fair, or equitable, or even made any kind of business-sense. I've genuinely tried to entertain other people's points of view and listen to people who claim to have industry expertise, but...

I will never forget his mail being tampered with four times, his leaked insurance information, denial of more music videos, overlapped solo release, only 9 days of promotion, split title tracks, no radio or play-listing, no bio for his Spotify for months, no restock of his single CD for months, hundreds of thousands of frozen and deleted sales, millions of culled streams, shady articles in WeVerse and Billboard, insulting dialogue in In the Seom, failure to submit to RIAA certification for months, only a paywall documentary on WeVerse, zero official acknowledgement of his Hot 100 #1, 1 billion streams on Spotify, or wins for The Fact, MAMA, and two Webbys, plus broken in-ears, anemic little balloons and a sad background tarp as decorations for his fan events… and the company telling him how doing more would just be impossible.

I compare all that to the push that other members and other groups got, and I know it just isn't true. It wasn't impossible.

Hell, Jeon Jungkook put in more effort to promote Jimin’s work and showed more respect for Jimin as an artist during his at-home lives than that whole company did, which honestly makes no sense from a profit standpoint.

I will never forget it, and I will not entertain arguments that say I’m a solo or an anti or jealous about it. I have eyes.

I am not out to shade any other members nor put forth any conspiracy theories. I simply want all our boys to get everything they justly deserve.

And yes, other members have suffered mishaps and neglect, but nothing of this scale, this consistently. It baffles me, I cannot understand it, and I'm done trying. Something strange was going on behind the scenes and we may never be privy to the details.

In trying to put this awful feeling behind me, I will say I am elated that Jikook are serving together and can support each other. I am glad there will be a Jikook travel show. I'm continually impressed with all of Jimin's success (in the military and professionally) despite all odds. I will always love and support all of BTS with my full heart.

And I sincerely hope the company has been taking notes and course-corrects for PJM2, even if it rubs some higher ups the wrong way if they had a different vision. Considering Jimin’s unique talents and his amazing star power—even his ability to bring Paris and New York to a screaming standstill just for the opportunity to see him exit a car—I would hope the company will “do their best to promote all labels and artists without discrimination” going forward.

But what happened truly sucked, and I needed to get that off my chest. I am not interested in further discussion or debate. I am now going to do my best to shift my focus and energy on to the things I want to manifest, instead of the things that enrage me.

So let me end on a positive and hopeful note: I put all my trust in Jimin, who signed a new contract with Hybe and who unfailingly adores all his members. There can be no love without trust. I will always do my best to trust BTS.

But I'm watching carefully. For Jimin and all our boys.

Love, Roo

[jikookuntold]

Jikook and the Untold Narratives

As a hardcore Jikooker who deep-dives into everything related to Jikook, I always have different ideas, theories, and analyses in my mind. But most of the time, I hesitate to contextualize them, develop them into actual essays, and share them in this blog. This post you are about to read was an almost a one-year-old topic running in my head, but I wasn’t sure about writing it until the Bangtan episode for D-Day Seoul concerts came out a few weeks ago, but as a professional procrastinator, it took me this long to write. According to the title this was supposed to be about the narratives related to Jikook, and I tried rooting and analyzing them, but somehow, it turned out mostly as a long rant about hypocrisy and misunderstandings in this fandom. Anyway, these are only my opinions and observations, and I don't claim to be 100% right. I hope you enjoy reading this post.

The Narratives

What do I mean by the narratives? Are there any narratives related to Jikook? Why did I even decide to write about this? Well, at some point I noticed that we, as Jikookers, have always been blamed for falling for "company narratives". It is widely said and believed by Jikook antis that the company wants to represent Jikook as the "couple/ very close and special duo" in BTS to the point that they call the Jikook ship the creation of Bang PD himself. A specific group of antis believe this is for hiding their real relationships, and the rest of them think it's just for fanservice. They think we are fools to fall for it because if Jikook were a real gay couple, they would hide it from us because of homophobia.

I know this is literally a conspiracy theory made by them, but conspiracy theories are also theories, and like any other theory, they have to be based on some external evidence. So, where is the evidence that leads antis to the conspiracy theory of Jikook being the “company couple”? Antis believe everything Jikookers get as moments, is company content, and this content is designed, faked, and manipulated to make us believe Jikook are a couple, and based on their logic, believing the things we see instead of their conspiracy theories means that we have fallen for company narratives. I can’t deny the fact that we get lots of Jikook moments from official content, but this applies to every other duo, not just Jikook. Then what is so special about Jikook that makes antis believe there is a narrative being pushed?

The answer is the nature of the Jikook moments we get. Some of the interactions between Jimin and JK are nothing like the interactions between the other members. The high dosage of couple behavior in these interactions is not justifiable with common excuses like Korean culture, flirty friends, or even KPop fanservice. Therefore, antis need to make up another excuse, which is the conspiracy theory of the company narrative. This narrative contradicts the principle of “Gays have to hide because homophobia, duh!” which their theory is based on. Also shipping culture in other boybands always insisted on the company and management hiding the gay relationship, not pushing it. And this is another thing that makes Jikook different and special.

Let’s deep dive into this contradictive narrative. Being the company couple doesn’t stop in the company narrative and spreads much further. Let’s imagine Jikook is the official couple that the company is investing in, to make fans and the general public believe they are special and gain more money from the narrative. Then the media should follow this agenda and use them together for headlines and clicks. Then fans also have to go with the flow and make their sub-narratives aligned with this agenda. But does any of this happen in reality? The following parts of this post is going to be a long answer to this question.

Company Narratives

Does BigHit/Hybe use Jikook? pairs the two of them together more than others? encourages them to behave in a certain way? includes more interactions of them in the official content intentionally? In order to answer these questions, we need to overview the official content provided by the company. First I have to clarify that not all the official content has the same weight in this examination, and we can classify them into different categories regarding the prevalence and accessibility to the public.

The first category can be called the public content. This type of content is usually free and accessible to everyone online with just a few clicks. These are the things you get when you type the names of the BTS members or songs in a Google search, like official MVs, Bangtan episodes, Run BTS, or live performance videos, that introduced most of us to the Bangtan world. The other category is a part of the main content that is mostly not for free, like documentaries, travel shows, Army zip content, seasonal packages, etc. This content is accessible in its original form to a big group of fans who can afford to pay or know their ways to pirate.

The last category is the content that not all the fans consume despite being officially released, even a big group of them are not aware that this content exists. This group of content might be free or paid, like Behind-the-scenes episodes of the main shows, official DVDs of the concerts, and memories of each year. They are like the leftovers of the main content that for some reason, didn’t end up in the public or main content, and only the dedicated fans or chronically online ones originally consume them.

Disclaimer: This classification was all done by me, and it’s not claimed to be official or accurate. Feel free to disagree and have your own categorization and conclusion. But what is the point of this classification? As I admitted earlier in this post, we get lots of Jikook interactions in official content released by BigHit/Hybe, same as the unofficial content like Vlives/Weverse, social media posts, livestreams, or fancams from concerts or award shows, which gave us so many incredible and unforgettable Jikook moments while they were not released by the company, but my focus is on the official content and how it’s connected to the narrative of comply couple.

If you pay attention to the ship moments, you will notice that they are not equally distributed in the different categories of content I named above. In the first category AKA, the public content, Jikook moments are not much dominant, and all the ships and duos pretty much equally have their moments overall. The second category is almost the same as the first one, maybe the Jikook moments in these two categories still feel more couply and spicy compared to the others but they are still balanced because the editors usually push the extra moments to the last category.

The last category which we can call as “leftovers” is where we get the most of the eyebrow raising moments of the original content, like almost kiss or hickey. It's the content all the extra Jikook moments that had to be cut out of the main content for balancing things up, end up there, and it’s the content not all the fans follow because a big portion of this fandom is not chronically online and do not have stan Twitter/X accounts or care about Twitter trends.  For me, the best example here is the second season of ITS and how all the organic Jikook interactions were pushed to the behind-the-scenes episode with viewers one-third of the main episodes. This doesn’t mean that the main episodes of ITS2 have no Jikook moments, they do, but not more than Taekook or VMin or Jihope, thanks to the modifications done by editors.

So, based on this analysis, can we say there is a narrative going on? I leave the conclusion to you, but I think there is no narrative here other than showing some fun interactions and closeness between the members. They have more of the Jimin and JK interaction moments because Jikook happen to spend more time together and interact more, and these interactions sometimes cross the platonic line regarding the nature of their relationship. I believe if BigHit wanted to palm Jikook off as a couple to the public, they wouldn’t push their couply moments into the content that the vast majority of fans don’t even know about.

Another thing we should keep in mind is that the leftover content is the most organic one, and unlike most of the moments from public or main content (for example the Run BTS episodes or Bon Voyages), there is no script involved. It’s just how members naturally interact and cameras happen to be there to film them. I’m not saying the first two categories are fake. In fact, I believe the majority of the BTS content we get is authentic, and even when there are scripts involved, it’s based on the natural dynamics between the members. If you have been following the members and listened to them carefully in the past decade, you know they are never being forced to do things together against their will, at least not after their rookie era.

Antis also bring up another argument to prove their conspiracy theory, and it is the argument that “Jikook have been paired together a lot”. I don’t have access to any reliable statistical information to confirm that Jikook had the most pairings between the BTS members, but if someone makes this claim, I can partially agree with them. This might not apply in all the eras of Bangtan group activities, but overall, this can be considered as a fact, and it has a simple explanation; Jikook get paired together a lot because they are the main/lead duo, and their vocals match very well, and they can work in sync and communicate perfectly. When a duo can do the job with great chemistry, without wasting time and energy for syncing and communicating, why the company has to give it to any other duo in the group? This is how things work in the entertainment industry, and there are no narratives and forces needed to be involved.

This is mostly about the vocal and dance projects or photoshoots Jikook have done together several times, and there have been no other examples except the potential travel show we know they filmed in 2023 that made antis stand on their conspiracy theory even stronger than before. First of all, we don’t know how and when this travel show will be aired and what agenda it will follow. Will it be this year or the next year? Will it be a whole series or just a 30-minute Bangtan episode? We know nothing until we get an update on it. We are not even sure if they traveled just for the show or if it was an excuse for Jikook to travel before their enlistment. I recommend you to read this post about an interesting theory on the travel show.

Okay, now let’s talk about the other narratives related to Jikook, the ones that were not conspiracy theories and were actually planned by the company. BigHit, as an entertainment label, debuted BTS with a narrative, and Jimin and JK, as the members and a duo, had their designated roles. At first, Jimin got the role of the macho man in the group who had to go through a physical transformation because of it. Fortunately, this harsh role changed after some time, and Jimin got a new narrative. This time, he was the awkward member who became the punchline of the jokes by losing every game, the member who got rejected several times and wasn’t supposed to debut at all.

These parts of the narrative were far from the real Jimin, but some parts were close to his real personality like he is the sweetest member, a hug and gift fairy who is there for the others. But even these positive features were misused and turned Jimin into a cheerleader and outcast who might get “left out by the heartless" bandmates he loves and supports. You may say I’m exaggerating, but these narratives are still going on to this day and feed his antis. These narratives were one of the main reasons Jimin’s successful self-made solo debut became a hard pill to swallow for the majority of fans ad even the company because they expected this triumph from any vocal line member other than Jimin.

As I said earlier, Jikook as a duo also had their narrative since their debut. This narrative was technically a roleplaying between them; Jimin was assigned to show one-sided affection to JK on camera, and JK’s role was to reject Jimin and rank him as the least handsome member. This narrative went on for some time until it stopped around 2014/2015, but the damage was already done. Some people might question this one-sided affection being a narrative by BigHit. I’m sorry, but if you think a teenage rookie idol in KPop can show real affection in public to his same-sex bandmate, the joke is on you. I know most fans believed this roleplaying, and that was where everything went wrong.

Antis may say this narrative by itself "birthed the Jikookers breed", while it did the opposite. Despite this narrative being over for years, its aftermath is still visible in the fandom, and even dramatic Jikookers use it for their “fell first, fell harder” agenda, which I find really toxic and damaging. Other than portraying JK as a mean and insensitive kid, this roleplaying with the help of the narrative of awkward Jimin, turned Jikook into something unacceptable and even cringe-worthy because “how could JK even like Jimin when he hated and rejected him for years? because Jimin is not likable and makes JK uncomfortable”. It’s ironic, but the antis who keep repeating these lies, are in fact the ones who fall for the company narratives.

If Hybe wanted to push the narrative of Jikook being in a relationship, why did they pick such an unusual approach that backfired, and turned fans against them, and drawn them to the other ships? Hybe not only doesn’t promote Jikook more than other duos but also stops them from becoming mainstream by pushing their moments to the content no one sees. Maybe this is their way of gatekeeping and protecting Jikook which I appreciate, but it’s time for this fandom to realize that Jikook has nothing to do with the company narrative, and in fact it’s the opposite.

For example, in one of the recent Bangtan episodes (public content), when JK was resting backstage at his music show, and Tae came to visit, according to the Weverse live JK had before the show, we knew they cut the part where he said “Army” was looking for his whereabouts because otherwise, it would look like he doesn’t care where he was. But in the other Bangtan episode, they didn’t hesitate to keep the part where Jimin sounded like being left out, meanwhile, we knew all of them were headed to the same destination to celebrate Yoongi’s last concert. because that’s the narrative they push, the narrative of Jimin being left alone and Jikook having nothing to do with each other.

If Jikook were the company couple, they would have sat down together to announce their ship name for the official content. If Jikook were the company couple, Hybe would not cut out their moments, and we would have gotten some content from their numerous rendezvouses during the SYS tour in the US and Europe, but we got nothing, not even for the leftover content. If Jikook were the company couple, Hybe would not released their buddy system announcement only in the Korean version of the statement. If Jikook were the company couple, the GCF videos that had started with Jimin, would have been kept that way, and wouldn’t be turned into ot7 videos. If they can’t force JK, then nothing is forced.

If Jikook were the company couple, they would not plan Yoonmin/Taekook's solo debuts at the same time to make them appear in the same promotional activities and namedrop each other. This doesn’t mean Yoonmin/Taekook are the company couple, in fact, the dumbest question is "Jikook or Taekook?" The whole point is, that there was never a ship agenda, they never tried to push any ship as the real one to the general public or common fans. But their bonds have been used a lot for clicks and clout, and as a Jikooker I am confident enough to say I was not the one falling for any narratives or mediaplay by the company or media.

Media and Jikook

It’s a known fact that all different forms of media earn money from public attention, this is what keeps them going on. I said earlier, that if Jikook were the company couple, and Hybe intended to promote them as the official duo, then the media wouldn’t lose this opportunity to chase the clout because in that case, they would have the permission to follow this agenda and use the duo for headlines and clicks, but in reality this doesn’t happen to Jikook.

I’m not saying that Jikook don’t get any media coverage, they do. The media inside or outside Korea make headlines for their duo activities like the Black Swan dance or vocal collaborations, but there are many examples that Jikook didn’t make it to the headlines while another duo did in a very similar situation. I bring an example from Dispatch that everyone knows has the closest connection to Hybe; when Jimin posted the shirtless photo of them together for JK’s birthday, this media didn’t make any headlines for it, not even as the announcement of Jimin greeting JK's birthday.

But when Tae posted the screenshot of his video call with JK the night before his enlistment, while they were both shirtless, it became a headline on the Dispatch website. If you check the Dispatch website for 2023, you will not find anything about Jikook other than their departure and arrival together for the Japan trip, even their trip together in NY was not worthy news for this outlet. Also their joint enlistment in the military, despite being the first and only case of Buddy System in the KPop industry, didn’t get much media attention or specific headlines.

Jikook have never attended any event as a duo, they never had a photocall together as a duo, and since they have never made an official name for themselves, the media can't use a duo name for them. Meanwhile, they can use “Taekook” for the Tae and JK duo in their headlines and tags because the company has permitted by making this duo name official. As I mentioned earlier, I do not believe that Taekook or any other ship is the official one, but the audacity of antis to ignore these facts and label Jikook as the company couple is just ironic.

I’m not really interested in giving examples from Taekook, but I have no other option. Everyone remembers the premiere night of the movie “Dreamers” in April last year when Tae and JK attended together and had their photocall moment. Like any other movie premiere with big stars, this event also was covered by the media, but they got the biggest attention and social media engagement because of Taekook appearing together. Even though the reports of JK being shy and having a feminine haircut caused Taekookers to think they were being announced as a couple lol, in general, it was a pleasant moment until it wasn’t anymore.

A few months later, in August, a similar event was about to happen, and the media announced that Tae was going to attend his friend’s new movie premiere along with JK. As expected, a big wave of social media engagement started, but JK didn’t show up. I don’t know if he never intended to go or if he changed his mind just before the event because according to Dispatch, his name was in the guest list. All we know is that he logged into the Bangtan official Twitter account after years and posted some random photos just an hour before the event and logged out.

After that embarrassing moment for the media, I was expecting them to stop using Taekook for mediaplay, but they didn’t stop, and again in November, the media outlets reported that Tae would attend JK’s solo concert while we knew he was busy recording his Running Man episode the same day. I’m sure the media knew it better, but chasing the clout was their priority. There are many other examples of how media doesn’t work in favor of the “company couple narrative” for Jikook, but I will stop here because this post is getting too long.

Fandom Agendas

When there is a successful narrative launched by an entertainment label, the fandoms go with the flow, and alongside accepting the main narrative they make their own sub-narratives aligned with this agenda. But in the case of Jikook, this is far from the truth. When I say fans, I mean the collective representation of a group supporting an artist, something non-fans see from the outside, not just a focus group. Yes, we Jikookers exist but we don’t represent or control this fandom. According to some unofficial polls, we are not even between the top three of the biggest groups of shippers. So, it’s safe to say the so called narrative of Jikook has not been successful. 

It’s not a secret that this fandom is against Jikook, but the discussion doesn’t end here. The sub-narratives made in the fandom have their own story. This opposition with Jikook contradicted their observations of them being close and always together, and they had to make the sub-narrative to justify it. But since they had already accepted another narrative made by BigHit, it wasn't a hard one. They decided that "Every interaction between Jikook is initiated by Jimin because he has always been in love with JK, and anything JK does is forced because he has always been uncomfortable with Jimin." This narrative and its sub-narratives caused Jimin to be labeled as the intruder and much worse names I will not mention, and it caused him to get so much hate, especially after every interaction he has with JK. It's true that he has the biggest fandom and the most devoted and supportive fans, but his anti-fans are also the biggest and the vilest ones.

JK also had his sub-narrative made by fans, and according to the vast majority of them, he is a straight playboy. I don't know where this sub-narrative comes from, maybe confessing to having a girlfriend as a teen or naming himself the "international playboy" did it for fans and made them ignore all the queerness in his personality and behavior, but this is the reason this fandom treats his "dating rumors" very differently even by his gay shippers. Army joke and say he is scared of girls, but they never make stories up about him being uninterested in women like they did for others (for example: an influencer asked Tae for his phone number, and he gave his manager's number, 100% fictional, but vastly believed as fact).

It’s actually quite funny when we see a local Youtuber is able to guess Jikook are the closest just by watching a few minutes of content, but the fans who have been here for a decade can’t and don’t want to see it, they can’t even let go of the 2013 jokes of “JK hates Jimin”, let alone accepting that they are close. They do any mental gymnastics they can to normalize, delegitimize, or ot7ify Jikook moments, meanwhile, when JK and Tae, themselves talk about drifting apart, fans dismiss it and call it fake. For example, last year, when Jikook were in Tokyo, JK was seen leaving the location of his shooting, which was a hotel different from the hotel where Jimin was staying, antis said: “They hate each other, to the point they can’t stay at the same hotel”. While a trip would have been solid proof for any duo in BTS to be close and in love, for Jikook, it becomes the reason for being distant and despising each other, and this is the hypocrisy of our fandom.

Maybe we get lots of Jikook from official content, it’s the outcome of Jikook’s closeness, but in the end, it’s Jikook themselves who confirm it with their behavior. When antis were celebrating Jikook not interacting, amid their lack of public appearance, it was JK who showed his love and support for Jimin by streaming his videos on YouTube. When antis claimed they don’t spend time together, it was JK who begged Jimin in his half-naked live to join him. He went live at his place right after the movie premiere, and musical theater, and explained the situation after Vhope did a live there. He explained Tae's claims about recording Layover at his place and talked about his delightful alone time when he was at the ski resort with Tae and his friends. He read JeonJimin comment out loud and announced that he wouldn’t stop holding Jimin. Maybe an older example is his post on Weverse right after the 2020 Taekook live apologizing for not talking much, and then a month later, when he went live with Jimin, he made it clear that he had a great time just doing the live.

These examples are countless, but there is no hope for the fans who even label the moments from unofficial content like lives and posts as planned or even forced by the company. If you think antis will let us have a happy day and enjoy the legit Jikook moments, you are mistaken. If there is Jikook, they always find a way to ruin it with their toxicity, and if there’s no Jikook, they use it to hurt us and spread their lies and fake moments on every social media platform.

Antis have the upper hand in social media because Hybe failed the so-called Jikook narrative, and it not just didn’t become the mainstream ship of Bangtan, but also fans turned against it. Despite this failure, Jikook still bothers antis so much, and they try hard to fight it and its shippers, but these fights and attacks are limited to social media. Whatever they do on social media, the hashtags they trend, the lies and hateful tweets and comments they leave out, are not gonna affect what Jikook have in real life because Jikook are real people, and against all the odds and real struggles, they are together and closer than ever.

[curio-queries]

I genuinely think the answer they're going for with this statement is 'All of the above'. None of these statements are exclusionary to the others. And it'd honestly be a bad marketing scheme to have one actually be the correct answer as it sets expectations that you have no intention of meeting. So I guess I don't really see the point of this kind of post other than a not-Interesting engagement tactic...imo

MUSE THEORIES

I want to hear every theory every one if you comes up with regarding MUSE. They've explicitly shown they want us to read deeper into it so I want to see EVERYTHING y'all come up with. No matter how delulu, abstract, or just plain wishful, I wanna hear it.

I'll go first:

Is there any meaning to which locker Jimin opens? It's in the 2nd bank, 1st column, 1st row:

Checking the 2:11 time stamp of Closer Than This: Serendipity??

When I think of Serendipity, I think of the choreography. Perhaps we have another Brian Puspos work coming up?? We KNOW the company got a hold of him last year.

[peachjagiya]

I don't know if I'm going to word this right but let's try.

This latest report hasn't revealed much to me about Taehyung and Jungkook's relationship with Hybe and hasn't changed much about my thoughts. All it's really done is reinforce what I already believed and added to the dossier if you like. It's been shocking to see it written down, maybe? Shocking to see how it's happened? Shocking to see that a fair few TKKrs on tumblr at least have been talking about this for as long as I've been around and how a lot of the theories that have developed here are absolutely spot on despite regular accusations of conspiracy theorising. But shocking like "I can't believe this!!!"? No.

I didn't even find JK defending NewJeans to be revelatory. Nor his calling out sasaeng outside his house.

(The first moment I realised JK was possibly not as much of a company guy as people thought was during Jimin's birthday live where he is audibly questioning staff about putting a mic on him and then the way he talked about being on his way home on camera.)

But TL;DR - It hasn't changed my thoughts on Taekook.

That being said:

This is my first time watching this clip in a few months. I used to be on the fence about it - I think I answered an ask saying this - I was never completely sure if he was referring to his relationship with Army or with someone else. It's been a Taekook Maybe for me.

But watching this particular clip now... with the context... maybe I am looking at it a bit differently? Knowing who JK is, how conscientious he is to injustice (against himself, his loved ones and others), it feels a little more like he might be venting in a more personal way rather than a generic idol vent.

Maybe this report has slightly removed my inclination to try to explain things away cutely to uphold some kind of "rational TKKr" idea when actually other readings might even make more sense with the Hybepocalypse backdrop.

Does anyone know what I mean?

[solarwynd]

that's real acc and I wonder if geffen and bighit had a meeting just to talk about how to not do their job for jimin because months ago the same guy was hyping promoting jk . atp pjms theory about everyone against jm is 100% real

“jimin didn't sign a contract that includes geffen and hybe going all out, that's for sure. we love our indie artist 💀 but thanks to that dude for letting us know that jimin isn't in their graces or plans aside from the barest of minimum.” -anon #2

“it is 100% a real account 😭” -anon #3

Even if that man hadn’t just idiotically posted what he did, we would’ve known that there was something going on behind the scenes. But him openly being that unprofessionally just confirms it concretely.

It is so mind boggling how it’s HYBE and GEFFEN both working in tandem to make sure that it’s only Jimin that goes through the hardest times possible when it comes to releasing music. And then you have fuckass armys over here trying to make it group sabotage like we didn’t just come of RWRP where it showed that they can execute the job I’m sure they’re getting paid millions for without a problem. Much less that “fan song” JK dropped that they were though they were being slick with and promoting it like an official single.

Someone whether it’s Bang or Scooter gave these people SPECIFIC instructions to fuck over Jimin as much as they could, but armys would rather try to link Jimin with the same man who obviously hates him and sees him as an obstacle to protect the image of another member. This shit is not normal. Jimin is literally stuck being subjugated to this mistreatment and the only people calling it out in truth are pjms. I hate this for him.

[nikonladyz4]

The Illusion of Truth - The World of Shipping

The illusion of Truth - repeat a lie often enough and it becomes the truth. That is a law of propaganda often attributed to the Nazi Joseph Gobl. Among psychologists something like this is known as the illusion of truth effect. The idea is repetition! 

We see this so often in the world of shipping. Especially with our neighbors and their perceived relationship status between Jungkook and Taehyung.

If you reinforce something over and over again you start to believe it even if goes against the most fundamental truth. This strategy was actually reinforced by hitler himself in his 1925 autobiographical manifesto. He observed that most people are only comfortable telling small lies because of this Hitler believes that when something big is claimed we tend to believe it because we ourselves can’t imagine that someone would be telling such a big lie. 

In the manifesto Hitler said that it would never come into our heads to fabricate colossal untruths and we would not believe that others could have the impudence to distort the truth so infamously.  

Even though facts which prove the actual truth may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation.  This is clearly seen in the case of Jikook. Facts are clearly out there, but the neighbors discount each and every one of them. They can’t fathom there is a close and personal bond between Jimin and Jungkook. They think any and every interaction must be fanservice, because they have been sold that bill of goods, opps I mean that illusion of reality. They even think enlisting together is fanservice. Again, there has to be some explanation to explain the bond of Jimin and Jungkook. There is no way they are in a relationship, in their minds it means if jikook is real, their ship of Taehyung and Jungkook are not in a relationship, but just friends. Jikook destroys what they have believed all these years.

The illusion of reality convinces people that the truth that we see, hear, feel or touch are NOT TRUE by just repeating and saying something so ridiculously UNTRUE that it’s so hard to believe anyone would even dare say it. 

Back to shipping, we know all shippers put forth theories, evidence, and proof of their supposed ship. Many keep it surface level and fun. However, some take it so far that they hurt the subject(s) of their ships or those they feel threaten that ship. We see this with some of the fans of Taehyung, Jimin and Jungkook. We see hate campaigns based on edited videos, false narratives, and outright lies. Then these lies are repeated so often that many believe them in part because it supports their belief and because people don’t or won’t take the time to verify or validate such lie(s). This process is nothing but the use of propaganda which can result in cult like behavior. 

Unfortunately, we have twitter accounts and YouTubers who promulgate these lies and narratives for views and monetization of their channels. Others promote these lies with the expressed intent upon hurting and threatening people such as Jimin and to a lesser extent Jungkook.  We saw this last year with the hate campaign towards Jimin and Jungkook when they traveled to Japan along with the hate letters to the Defense Ministry of SK.

The YouTube channel “Asian Entertainment and Culture” posted an excellent video today called “Dirty PR & Marketing Tricks Used to Destroy JHope & Other Idols”. the bulk of my comments above as it relates to the Illusion of Reality came directly from her video. She was not addressing shipping, but the smear campaign against JHope and Jungkook because a group of fans want Scooter Braun removed from Hybe and also to smear Jungkook’s collaboration with Usher who they say has supported Israel. However, everything she addressed in her video also applies to the world of shipping and we so clearly see what she is talking about in this world. 

After all these paragraphs of words above, if you don’t get anything out of what I said, try and recognize when you see “The Illusion of Reality”.  Validate and verify the best you can what you are being fed or consuming. Watch full content and not just edited clips, read reputable articles from reputable sources. Watch various YouTubers and look at how they present information. Are they using reputable sources? Are they presenting facts or opinions? Are they serving up their own narrative to support their channel? Is the analysis based on facts or innuendos, half truths or outright lies? Be a critical thinker and not just parrot the illusion of reality.

[not-goldy]

Do you think streaming to prove that BTS is better than the rest as a go to solution is maybe counterproductive sometimes? I was thinking about it but none of the members own the rights to their music. Not even yoongi who wrote and produced under Agust D instead of Suga. Big Hit owns all the rights. Idk I get revenge streaming to make our members do well, especially against another group or artist or company but the issue at hand right now is that there was a paid smear campaign put against yoongi.

This is definitely just a conspiracy theory but someone had to fund out that money. I just remember when Jungkook had that pregnancy rumour happen, Bighit did nothing and army chose to stream to show support, keeping him at number 1. Now I don’t know anything about legal matters so maybe thats how it seemed on the outside but behind closed doors, shit was getting done. But again a hate campaign was put against a BTS member and Hybe is moving silently and army are choosing to chart all of Agust Ds discography and idk. I want his music to chart and get the appreciation it deserves but then I also think about how this company who was silent gets to gain more revenue from his songs charting. So yeah feel free to correct me if this is all bullshit. You just seem smart and observant.

Absolutely 💯

Hence my love hate Relationship with Hybe and Bang PD and corporations in general. They make resources available to these boys but the boys are also a resource to them. The more money and connections they invest into the boys the more money they make and the bigger their network of connections get.

The inverse is also true. However I feel at this stage in their careers they've automated so much and the boys have amassed enough social currency that it doesn't take much investment for them to turn a profit. So sometimes hybe just can't be bothered. Profits are made when you invest little and sell at a higher price.

It's a cash grab economy my dear. Companies are compromising quality and legacy to make a buck. Hybe unfortunately is no different.

When it comes to protecting their artists I feel it comes with the boys giving up greater autonomy in exchange for it. The relationship between hybe and the boys are determined by the content of their contract which is something I keep hammering on.

Hybe is not a charity nor are they parents to the boys. What they do for the boys is not free and the boys have to accept it or even consent to it to begin with. The relationship between them and the boys is pure business and the contract between them sets the LIMITS abd extent of the company's reach into their lives.

Think of it like this,

If hybe is to become BTS's attack dog, what will the boys be willing to do for hybe in exchange for that?? Will they pay hybe more?? And sometimes it's not even what they are willing to do, it's about what they are willing to allow or give up in exchange for such a protection.

A person who has signed off much of their autonomy would of course enjoy more privileges and protection from the company- I'm talking flying first class, staying in 1st class hotels, top notch body guards, assistants, a legal team and hit man on speed dial.

But that means hybe gets to control what they eat who they talk to who they sleep with where there go who they go with where they stay how much sleep they get and all that will cost you more % of their earnings.

Would you go for such a deal if you were in their shoes?

Or would you choose and pick what hybe has to offer in exchange for less control over your life while retaining a bigger percentage of your revenue?? In which case, you book your own flights, pay for your own accommodation when you travel and Sue when you are being attacked personally etc???

Their business relationship with hybe is evolving. The more successful they become the less control they would want hybe to have over them and the less hybe can meddle or intervene in their affairs.

They've literally gone from hybe questioning them over the slightest relationship rumor to saying such matters are their private lives, to now allowing them to sue in their personal capacity🙃

The boys are becoming autonomous over time and I think that's a good thing even if there's a down side to it.

I think hybe will fight for their interests as long as they remain their artists but that would depend on the resources they have and whether or not there is a contractual obligation or interest that needs to be protected.

As long as hybe is interested in them it will protect its interests including them.

I like reading contractual agreements for fun and I would do anything to get my hands on hybe's contract with BTS as a group and as solos.

It's okay to feel some type of way about the company but for now understand they have a mutually beneficial relationship and arrangement with the boys. They profit when the boys are successful but only the boys will suffer if they do not succeed so keep supporting the boys. Focus on their career and trust that they are constantly fighting for their own interests in that dynamic too.

I'm dozing off🥲

[jeonscatalyst]

What the fuck did I just see? Someone's middle-aged mother is literally fighting for her life in the comments section of a TikTok video saying the pic of JK with Jimin's name on his chest is fake and was done by "Jokers" and that she luckily has money and bought the photobook and there's absolutely NOTHING on JK's chest. I have the photobook by the way, and the "Jimin" is right there🤦🏻‍♀

ARMYs who aren't shippers are telling her they bought the photobooks and Jimin's name is 100% there and this Señora is literally like "nope". She's not accepting a thing. It's all "Jokers can't fool us." And the reposts on her account is all theories and "analyses" about Hybe villainizing Tae, Jimin being a liar and making up stories about him and JK, JK putting that orange pillow between him and Jimin to establish boundaries so he doesn't get too close, too touchy. And about how Tae was there behind-the-scenes and how JK was making signs with his hands to tell him he loves him.

I literally never thought it was possible for some people to be so out of touch with reality while appearing normal asf, until I came to know about Taekookers

I'm not ageist and I don't believe it's weird that older people are shipping (the way I see most people say) but this is how it's fucking weird, for people for any age

Some of y'all seriously need to fetch your mothers, try and check what they get up to on the socials or something🤦🏻‍♀. My biggest fear is finding out that my 50 year old mother is writing delusional stuff about her favorite gay couple being hidden by another gay couple and hating on one of those guys for separating her faves.

You know what I recently discovered? Middle aged and older shippers tend to be more delusional than younger ones. This is because younger fans tend to know how to navigate and find real content to watch and get the right information but the older fans don’t and this is not necessarily to say they aren’t tech savvy or none of that but the older ones are just more naive and easier to decieve that young fans who know how fandoms work and how easy it is for people to get manipulated by edits and wrong information.

Most of these kinds of shippers frequent youtube, tiktok and instagram to get their information about the members and ships so what do you expect when all those places are filled with edited videos which intentionally twist things or leave out context? I’m pretty sure that lady didn’t actually buy the photo book but probably just saw other tkkrs posting that tiktok where someone did an unboxing of the photo book. Looking at things from there, it doesn’t look like there is anything on Jk’s chest because you have to zoom in to see. Tkkrs ofcourse don’t want there to be a picture of Jk in the photobook with Jimin’s name on his chest so if there is anything that can “prove” that it was an edit, they would happily jump at it.