#hybe theory

[jkftkth]

IT’S EMPTY INSIDE THEIR HEADS DO THEY KNOW HOW STUPID THIS SOUNDS I CANT

these two losers are always at the forefront of erasing taehyung’s erasure at this rate we’ll have to assume they’re on bpd’s payroll

as if us speaking up is anything new stfu

[starryjkoo]

I think the issue with these western labels is that they’re not getting enough from their deal with BTS to have any sort of motivation to actually do their jobs properly and put in even the bare minimum amount of effort for some of these releases (particularly Jimin). And they clearly feel comfortable enough being straight up unprofessional with them. It’s like pulling teeth to get them to make a single social media post and it feels like the root of the issue is that unless they’re getting enough money or power out of the project they do not gaf. I wonder honestly what their specific deal with BTS is. But it’s also funny because it feels like HYBE is moving the exact same way as western labels with some of these solo releases. They do not care to move or even really do the bare minimum unless they have vested interest in the project and they've also openly shaded the members before too (MW weverse article). So if the corporation at large or certain execs have nothing special to gain (such as, helping to promote their new A&R system BSH basically spent 1billion on) they also do not gaf. It’s funny because BSH wanted to model HYBE after western labels but I guess he also adopted the same mindset they have too.

Also it needs to be said that it's not about pre-order links and social media posts per say, it's just that the lack of these things is indicative of their overall mindset towards Jimin and MUSE. That Geffen employee basically just gave us a very clear example of how most of them probably think and act towards him behind closed doors. And this statement being a non-apology that is low-key blaming fans just kind of backs that up too. Gross.

[ujuro]

Not to pretend that the average person REALLY cares about kohaku nowadays (unless you’re interested in Japanese music industry trends or get to report on it setting a new lowest viewership record each year akdhdhdh) but txt being there is maybe the most egregious “wait a second why are you a part of this” I’ve seen since I’ve started following jp music

[goldennika]

there’s a fine line between interpreting imagery and symbolisms in art and taking those symbolisms to be cult propaganda

[kanmom51]

I actually have a crazy theory...

I have already sent this ask as the response to someone else’s thoughts, but then I thought about it and I REALLY wanted to know your opinion about this.

I think Jikook by the beginning of last year didn't know they were enlisting together.

I think they obviously knew about buddy system but didn't actually think they would need to use it. Because it's not really done by idols, and also they both could've gone to safer and easier stations, where they could have more freedom.

BUT THEN Jimin started working intensely on his album and JK started acting out (like having drunken lives), and it became VERY CLEAR that they would not be able to do 18 months apart.

I mean do you remember, that at this time JK said himself that he was not working on anything. And I think the plan was for Jimin to go first (just like a lot of us thought he would) and for JK to have more time for promo alone, when others are gone (I’m pretty sure that HYBE definitely wanted for JK to have big solo debut apart from other members).

But then like I said the drunken lives happened and realization hit, that they have to apply for buddy system, that 18 months apart would be BAD for both of them.

And that's when HYBE (or whoever) made specific demands from JK. Like if he wanted to leave by the end of the year (and he had to for buddy system to work) he HAS TO do the album, and because there was no time to write it from scratch they got all the English songs. Also his schedule was extremely packed and difficult.

So I think that the travel show was something Jikook specifically done for themselves because JK's schedule was so insane that if not for that excuse they would not be able to hang out freely before the enlistment. (By the way am I the only one who thinks that we are getting the travel show only next year? And waiting for it now is kinda crazy?)

But again it's just my theory, mostly because HYBE doesn't feel (to me) like the company who would just let their artists do whatever they want. To me they are waaay more pragmatic than that, and if they decided to allow their stars to enlist together (something that isn't really done in idol culture), than they would make sure to get something in return. They worked JK very hard, and I think he took it because he had a specific goal (more like a person) in mind that he was willing to work for.

So, although we might be on the same wave with some of your thoughts, I don't fully agree with you.

I agree that they didn't know they would be enlisting together way back at the start of 2023.

I think that way back then they were still struggling with the realization that they will have to be enlisting. All the way back to the end of 2022, basically up to around the Busan concert, which was October 2022, they still held hope that some kind of arrangement could and would be found to allow for them not to enlist or to serve a shorter term. It was quite a conundrum for them, something I think most of them struggled with (and I say most because I do think that at least one of them did genuinely want to enlist) - on the one hand this is a life changing pretty scary thing (terrifying even - we saw how sad, and I will even say broken, JM was having to shave off his hair, and that was only a small part of it) they would have to do (joining the army is not a walk in the park, no pun intended), not to mention being in their prime, in the height of their success, having to part with the life they are accustomed to (professionally and personally), not being something they would necessarily want to do. And on the other hand you have that sense of commitment to the country and to their fellow Koreans, that have to face that same compulsory enlistment, adding the knowledge that not taking that path of enlistment could also come at a price. Like us, they knew that there were those that indeed believed they should be given an exemption, but at the same time many Koreans would have frowned upon it, and it's them that have to live among their people. Also, enlisting like any other SK young man would allow them more freedom in the future when it comes to voicing their opinions, as they had, like all others who had served their country fulfilling their duties. Criticisms of anything within a society you live in is easier to swallow when the person voicing said opinion is part of that society and enjoys not only the rights bestowed on those who live there, but has also fulfilled all required duties as well.

Long story short, end of 2022 the decision to enlist became a reality and Jin enlisting hit them all VERY hard. At that point I don't think they had a plan of enlistment just yet, although we do know from RM, for instance, that he was supposed to enlist with Hobi but ended up pushing back as he was busy working on his album and preferred not to lose the momentum.

And btw, hearing this from RM also teaches us that JM was never going to enlist so early on. And here I think our ways part when it comes to the continuation of your theory, because I do believe that JM's plan had ALWAYS been to stick around for JK's solo debut, whenever that would be. And I'll get back to it in a few...

JK was struggling start of 2023. What we got to see, starting with his lives in Feb 2023, him deleting his IG, was him pulling himself out of the pit he was in. Taking initiative and deleting his IG (which I will once again say was a big old F U to the company) and reaching out to us with his lives was JK becoming more active in getting better.

*Side note: I'm using the term getting better meaning pulling yourself out of a bad place you are in mentally (one that effects you physically as well).

Idk if starting the lives was a conscious decision on his part towards getting better, but I do believe that starting them was a key part in it.

Talking to us, sharing things with us, setting (at least trying to set) boundaries with his fans what is and is not acceptable on his part as an idol when it comes to fan behavior and interactions with him, doing it all in the most JK way, intelligently and respectfully.

JM was busy all the way from end of July 2023 through to the release of Face and until the end of his promotions. It's not that they weren't seeing each other or spending time together during this time. It's not that JM wasn't there for JK, as much as he could in the moment. It's very important to state this. But JK was struggling with everything. It's the hiatus, Jin's enlistment, their looming enlistment (the unknown of what will be with the two of them - separation for such a long time is something that both of them would find extremely hard to handle for so many reasons), the lack of direction, the lack of a structured timetable (JK is neuro divergent - there is zero doubt in my mind - if it's asd or adhd or a combination of the two, which in my mind is the most likely of them all). He was kind of lost and his anchor, JM, was not available in the way that he needed. Not JM's fault. Not JK's fault. It just was what it was, and JK was a little lost. It's natural for something like this to happen. I spoke about it quite a bit in my posts about his lives at the time. We saw RM was kind of lost for a while there too. The trick is to pick yourself up and pull yourself out of it (with help of others if necessary), and JK did, and JM was ecstatic to see him doing it. Those comments of his during JK's lives (we are talking about the lives during Feb-Mar 2023) were testimony to that.

Once again I can't seem to reign myself in and keep on point, lol.

So, where was I? Oh yes, they didn't know what will happen, but at the same time JM was not planning on enlisting earlier that year. Understand this: JM enlisting earlier would, to them, mean them being apart for not 18 months, but for 18 months plus. Plus the time between JM's enlistment and JK's enlistment. And plus the time from JM's discharge to JK's discharge. Even without JK's situation this was not something that they would want or agree on. Not to mention JK not only wanting JM around for his solo debut, but NEEDING him around for it. And it's not about being by his side 24/7, which he wasn't and he couldn't be. It's about being accessible. Being there to support him if he needed. Whenever he needed it. Being able to be with him for his first solo performance (this brings me close to another ask I received and am working on regarding JK's FIRST big solo performance). All this has to be within the limits of their glass closet (glass getting a little murky for their own liking since the end of 2021 all the way to the end of 2023), and the limits set by the powers of be (some of which JK very defiantly crossed). So yeah, JM was going to wait for JK's solo debut before enlisting.

As for enlisting together. That was something that was being assessed and in the works for several months. Something obviously kept quiet for good reason.

Was there a give and take with the company when it came to JK and the album? 100%. There were things he wanted, there were things they wanted, there were frogs that it being a first solo album he knew he would have to swallow.

Were some of these concessions given to allow the two more freedom, like allowing the 'travel show'? I do believe they were. Perhaps also prices paid (with Golden) for demands agreed upon in their new contracts. I can definitely see that happening.

The push for a full length album could be one of those, for example. JK was talking about a mini album even as late as mid July, and then it turned into a full length album. Could it have been the company pressuring him into it? Yes it could, as in the company wanting this. But JK is not one to cave in just because the company wants. So very possibly we had a bit of give and take going on here, and some of it most definitley would have had to do with allowances made for the two of them.

But at the same time I don't think it had anything to do with the joint enlistment. Not only don't I think that the company would have a say in it, legally or morally, but this wouldn't be something that either of them would stand for. So, in case I didn't make myself clear here, I will say it again - the company didn't use the possibility of joint enlistment as a tool to get something extra out of JK.

You talk about Hybe not being a company that will allow their artists to do as they wish. BTS belong to Big Hit, which is a subsidiary of Hybe. But Hybe would not have existed if not for BTS. BTS made BH what it is today and Hybe was built on their coat tails. And BTS, the members, they have enjoyed many freedoms within their company over the years. Not full freedom though. And Jikook, well they were allowed to be (while in other companies this was not allowed, couples forced apart or forced out). And not only were they allowed to be, but towards the end of 2020 there was movement towards normalizing their relationship, ear suck, hickey and all.

But then came Hybe and Hybe going public, and I knew the day that was announced that even though the members will get a huge payout this move will cost them freedoms they already had, because now there were shareholders and share prices to worry about, and when your band is the main bread winner for that company, well, as I mentioned, there is a price to pay. And they have been paying that price. The two of them for the 2 years prior to their enlistment. As long as they were under their old contracts they were bound by them. Which is why I feel like there will be changes coming when they are done with their MS and well into their new contracts. This will be freedom regarding their art (I think we can already see part of that with RM's new album) but also regarding their personal lives, in a sense of what they can or cannot show if they choose to. JK telling us he's human, telling us he loves us but he deserves to be happy, or even more needs to be happy to be able to create and perform and make us happy (you need to be especially dense if you don't understand that this also includes being in a relationship with another person, who may or may not be a member of his own band). This includes setting boundaries with their fans - yes they love them and feel indebted to them, but at the same time they need to stay in their own lane (I do think JK has been too nice at times setting these boundaries, while others like RM, Yoongi and Tae - a couple of times - were way blunter).

Once again, Hybe wouldn't have the right to 'allow' or 'disallow' them to enlist together. This would have been their decision and theirs alone. Hybe could talk about timing and what they would like to happen before or after, but not if it can or will happen. Hybe could like or dislike it, support it or not, but they would have no power over it. The military alone would have a say if to allow it or not, and at the end of the day we know how that one ended.

I also want to touch on another point.

Again.

Their choice to enlist together.

I've seen talk about Jikookers using the term NEED when it comes to the two of them - needing to be with one another to get through their military service, and I wanted to put in my two cents on this.

The way I think of it is that when people use the term need in that case it's not about saying that if they weren't allowed to enlist together they wouldn't have survived it. No. That isn't it. Not in my opinion, in any case.

These two young men are strong physically and mentally, and they would get through whatever was thrown their way (wouldn't be easy, I tell you that, but they would get through it). Chances are that if they wouldn't have gone down the path of enlisting together they could have landed a cushier placement, band perhaps, like NJ, who knows. But definitley the choice to do this together had a price tag to it, and their letters from Festa tell us as much as well (even though they obviously sugar coat it for us, but the sentiments are clear - it's hard).

So, they chose this. They knew this was going to be hard. A harder, more difficult, placement if they were to go down this path. And yet this was their choice!!

Why?

And here comes that NEED into play.

Yes, I do think that they needed this. They needed each other. They needed to not be separated for 18 months not knowing if and how often they could get to see each other or be together (maybe, if allowed, once in 3 months, and only if their units allowed the time off at the same time). They needed that person that they trusted and KNEW that would stand by their side, that would support them, be their rock, catch them when they fall, be by their side in their time of need, just like they always have been.

They are each other's PERSON. The one that would ALWAYS be there through good and bad.

They both put it down in words:

JM

And JK

Shock, awe... I must be one of those delusional Jikookers that believe JK's lyrics were not describing his relationship with us, the fans. Another song written for the one person they love, yet given as a gift to Army.

And in his very subtle but intelligent way, he told us that himself:

"Even when I was working on the song, I really wanted to release it as a fan song".

Just like JM did, eh?

Would it be too hard to just say : "I wrote this song for my fans"? He chose not to, didn't he? Once again we have choices here.

I digress.

You could replace NEED with WANT, if you will. Same same in this case, imo. Seeing how hard they fought to find their way to this exact point.

The first, the only idols to ever do this!!

Bottom line:

To me, using the term NEED in this context is not about them not being able to make it otherwise, but more about a choice made to have that person they feel closest to, the person that has since forever been their emotional anchor, the person that lifted them up when they fell, the person that stood by them, cared for them, supported them when they were struggling. The person that KNEW them to the core and would be there by their side to get through this together with.

Each other.

[roo-bastmoon]

Off My Chest

Rant about Hybe under the cut. I give you my word I will try to post a majority of positive content, because the world (and my mental health) doesn't need more negativity, but sometimes you just gotta vent.

Folks, if you've known me for a hot second, you've realized I am a Jimin-biased Jikooker... but I am OT7, and I sincerely love and support BTS.

I believe Jimin is a grown man who can advocate for himself and I believe Jungkook absolutely supports and adores him, whatever their relationship status is.

I always try to accentuate the positive and avoid online drama and negativity as much as possible, but I need to get this off my chest.

I will never be gas-lit into believing that the way Jimin was treated in solo era was fair, or equitable, or even made any kind of business-sense. I've genuinely tried to entertain other people's points of view and listen to people who claim to have industry expertise, but...

I will never forget his mail being tampered with four times, his leaked insurance information, denial of more music videos, overlapped solo release, only 9 days of promotion, split title tracks, no radio or play-listing, no bio for his Spotify for months, no restock of his single CD for months, hundreds of thousands of frozen and deleted sales, millions of culled streams, shady articles in WeVerse and Billboard, insulting dialogue in In the Seom, failure to submit to RIAA certification for months, only a paywall documentary on WeVerse, zero official acknowledgement of his Hot 100 #1, 1 billion streams on Spotify, or wins for The Fact, MAMA, and two Webbys, plus broken in-ears, anemic little balloons and a sad background tarp as decorations for his fan events… and the company telling him how doing more would just be impossible.

I compare all that to the push that other members and other groups got, and I know it just isn't true. It wasn't impossible.

Hell, Jeon Jungkook put in more effort to promote Jimin’s work and showed more respect for Jimin as an artist during his at-home lives than that whole company did, which honestly makes no sense from a profit standpoint.

I will never forget it, and I will not entertain arguments that say I’m a solo or an anti or jealous about it. I have eyes.

I am not out to shade any other members nor put forth any conspiracy theories. I simply want all our boys to get everything they justly deserve.

And yes, other members have suffered mishaps and neglect, but nothing of this scale, this consistently. It baffles me, I cannot understand it, and I'm done trying. Something strange was going on behind the scenes and we may never be privy to the details.

In trying to put this awful feeling behind me, I will say I am elated that Jikook are serving together and can support each other. I am glad there will be a Jikook travel show. I'm continually impressed with all of Jimin's success (in the military and professionally) despite all odds. I will always love and support all of BTS with my full heart.

And I sincerely hope the company has been taking notes and course-corrects for PJM2, even if it rubs some higher ups the wrong way if they had a different vision. Considering Jimin’s unique talents and his amazing star power—even his ability to bring Paris and New York to a screaming standstill just for the opportunity to see him exit a car—I would hope the company will “do their best to promote all labels and artists without discrimination” going forward.

But what happened truly sucked, and I needed to get that off my chest. I am not interested in further discussion or debate. I am now going to do my best to shift my focus and energy on to the things I want to manifest, instead of the things that enrage me.

So let me end on a positive and hopeful note: I put all my trust in Jimin, who signed a new contract with Hybe and who unfailingly adores all his members. There can be no love without trust. I will always do my best to trust BTS.

But I'm watching carefully. For Jimin and all our boys.

Love, Roo

[jikookuntold]

Jikook and the Untold Narratives

As a hardcore Jikooker who deep-dives into everything related to Jikook, I always have different ideas, theories, and analyses in my mind. But most of the time, I hesitate to contextualize them, develop them into actual essays, and share them in this blog. This post you are about to read was an almost a one-year-old topic running in my head, but I wasn’t sure about writing it until the Bangtan episode for D-Day Seoul concerts came out a few weeks ago, but as a professional procrastinator, it took me this long to write. According to the title this was supposed to be about the narratives related to Jikook, and I tried rooting and analyzing them, but somehow, it turned out mostly as a long rant about hypocrisy and misunderstandings in this fandom. Anyway, these are only my opinions and observations, and I don't claim to be 100% right. I hope you enjoy reading this post.

The Narratives

What do I mean by the narratives? Are there any narratives related to Jikook? Why did I even decide to write about this? Well, at some point I noticed that we, as Jikookers, have always been blamed for falling for "company narratives". It is widely said and believed by Jikook antis that the company wants to represent Jikook as the "couple/ very close and special duo" in BTS to the point that they call the Jikook ship the creation of Bang PD himself. A specific group of antis believe this is for hiding their real relationships, and the rest of them think it's just for fanservice. They think we are fools to fall for it because if Jikook were a real gay couple, they would hide it from us because of homophobia.

I know this is literally a conspiracy theory made by them, but conspiracy theories are also theories, and like any other theory, they have to be based on some external evidence. So, where is the evidence that leads antis to the conspiracy theory of Jikook being the “company couple”? Antis believe everything Jikookers get as moments, is company content, and this content is designed, faked, and manipulated to make us believe Jikook are a couple, and based on their logic, believing the things we see instead of their conspiracy theories means that we have fallen for company narratives. I can’t deny the fact that we get lots of Jikook moments from official content, but this applies to every other duo, not just Jikook. Then what is so special about Jikook that makes antis believe there is a narrative being pushed?

The answer is the nature of the Jikook moments we get. Some of the interactions between Jimin and JK are nothing like the interactions between the other members. The high dosage of couple behavior in these interactions is not justifiable with common excuses like Korean culture, flirty friends, or even KPop fanservice. Therefore, antis need to make up another excuse, which is the conspiracy theory of the company narrative. This narrative contradicts the principle of “Gays have to hide because homophobia, duh!” which their theory is based on. Also shipping culture in other boybands always insisted on the company and management hiding the gay relationship, not pushing it. And this is another thing that makes Jikook different and special.

Let’s deep dive into this contradictive narrative. Being the company couple doesn’t stop in the company narrative and spreads much further. Let’s imagine Jikook is the official couple that the company is investing in, to make fans and the general public believe they are special and gain more money from the narrative. Then the media should follow this agenda and use them together for headlines and clicks. Then fans also have to go with the flow and make their sub-narratives aligned with this agenda. But does any of this happen in reality? The following parts of this post is going to be a long answer to this question.

Company Narratives

Does BigHit/Hybe use Jikook? pairs the two of them together more than others? encourages them to behave in a certain way? includes more interactions of them in the official content intentionally? In order to answer these questions, we need to overview the official content provided by the company. First I have to clarify that not all the official content has the same weight in this examination, and we can classify them into different categories regarding the prevalence and accessibility to the public.

The first category can be called the public content. This type of content is usually free and accessible to everyone online with just a few clicks. These are the things you get when you type the names of the BTS members or songs in a Google search, like official MVs, Bangtan episodes, Run BTS, or live performance videos, that introduced most of us to the Bangtan world. The other category is a part of the main content that is mostly not for free, like documentaries, travel shows, Army zip content, seasonal packages, etc. This content is accessible in its original form to a big group of fans who can afford to pay or know their ways to pirate.

The last category is the content that not all the fans consume despite being officially released, even a big group of them are not aware that this content exists. This group of content might be free or paid, like Behind-the-scenes episodes of the main shows, official DVDs of the concerts, and memories of each year. They are like the leftovers of the main content that for some reason, didn’t end up in the public or main content, and only the dedicated fans or chronically online ones originally consume them.

Disclaimer: This classification was all done by me, and it’s not claimed to be official or accurate. Feel free to disagree and have your own categorization and conclusion. But what is the point of this classification? As I admitted earlier in this post, we get lots of Jikook interactions in official content released by BigHit/Hybe, same as the unofficial content like Vlives/Weverse, social media posts, livestreams, or fancams from concerts or award shows, which gave us so many incredible and unforgettable Jikook moments while they were not released by the company, but my focus is on the official content and how it’s connected to the narrative of comply couple.

If you pay attention to the ship moments, you will notice that they are not equally distributed in the different categories of content I named above. In the first category AKA, the public content, Jikook moments are not much dominant, and all the ships and duos pretty much equally have their moments overall. The second category is almost the same as the first one, maybe the Jikook moments in these two categories still feel more couply and spicy compared to the others but they are still balanced because the editors usually push the extra moments to the last category.

The last category which we can call as “leftovers” is where we get the most of the eyebrow raising moments of the original content, like almost kiss or hickey. It's the content all the extra Jikook moments that had to be cut out of the main content for balancing things up, end up there, and it’s the content not all the fans follow because a big portion of this fandom is not chronically online and do not have stan Twitter/X accounts or care about Twitter trends.  For me, the best example here is the second season of ITS and how all the organic Jikook interactions were pushed to the behind-the-scenes episode with viewers one-third of the main episodes. This doesn’t mean that the main episodes of ITS2 have no Jikook moments, they do, but not more than Taekook or VMin or Jihope, thanks to the modifications done by editors.

So, based on this analysis, can we say there is a narrative going on? I leave the conclusion to you, but I think there is no narrative here other than showing some fun interactions and closeness between the members. They have more of the Jimin and JK interaction moments because Jikook happen to spend more time together and interact more, and these interactions sometimes cross the platonic line regarding the nature of their relationship. I believe if BigHit wanted to palm Jikook off as a couple to the public, they wouldn’t push their couply moments into the content that the vast majority of fans don’t even know about.

Another thing we should keep in mind is that the leftover content is the most organic one, and unlike most of the moments from public or main content (for example the Run BTS episodes or Bon Voyages), there is no script involved. It’s just how members naturally interact and cameras happen to be there to film them. I’m not saying the first two categories are fake. In fact, I believe the majority of the BTS content we get is authentic, and even when there are scripts involved, it’s based on the natural dynamics between the members. If you have been following the members and listened to them carefully in the past decade, you know they are never being forced to do things together against their will, at least not after their rookie era.

Antis also bring up another argument to prove their conspiracy theory, and it is the argument that “Jikook have been paired together a lot”. I don’t have access to any reliable statistical information to confirm that Jikook had the most pairings between the BTS members, but if someone makes this claim, I can partially agree with them. This might not apply in all the eras of Bangtan group activities, but overall, this can be considered as a fact, and it has a simple explanation; Jikook get paired together a lot because they are the main/lead duo, and their vocals match very well, and they can work in sync and communicate perfectly. When a duo can do the job with great chemistry, without wasting time and energy for syncing and communicating, why the company has to give it to any other duo in the group? This is how things work in the entertainment industry, and there are no narratives and forces needed to be involved.

This is mostly about the vocal and dance projects or photoshoots Jikook have done together several times, and there have been no other examples except the potential travel show we know they filmed in 2023 that made antis stand on their conspiracy theory even stronger than before. First of all, we don’t know how and when this travel show will be aired and what agenda it will follow. Will it be this year or the next year? Will it be a whole series or just a 30-minute Bangtan episode? We know nothing until we get an update on it. We are not even sure if they traveled just for the show or if it was an excuse for Jikook to travel before their enlistment. I recommend you to read this post about an interesting theory on the travel show.

Okay, now let’s talk about the other narratives related to Jikook, the ones that were not conspiracy theories and were actually planned by the company. BigHit, as an entertainment label, debuted BTS with a narrative, and Jimin and JK, as the members and a duo, had their designated roles. At first, Jimin got the role of the macho man in the group who had to go through a physical transformation because of it. Fortunately, this harsh role changed after some time, and Jimin got a new narrative. This time, he was the awkward member who became the punchline of the jokes by losing every game, the member who got rejected several times and wasn’t supposed to debut at all.

These parts of the narrative were far from the real Jimin, but some parts were close to his real personality like he is the sweetest member, a hug and gift fairy who is there for the others. But even these positive features were misused and turned Jimin into a cheerleader and outcast who might get “left out by the heartless" bandmates he loves and supports. You may say I’m exaggerating, but these narratives are still going on to this day and feed his antis. These narratives were one of the main reasons Jimin’s successful self-made solo debut became a hard pill to swallow for the majority of fans ad even the company because they expected this triumph from any vocal line member other than Jimin.

As I said earlier, Jikook as a duo also had their narrative since their debut. This narrative was technically a roleplaying between them; Jimin was assigned to show one-sided affection to JK on camera, and JK’s role was to reject Jimin and rank him as the least handsome member. This narrative went on for some time until it stopped around 2014/2015, but the damage was already done. Some people might question this one-sided affection being a narrative by BigHit. I’m sorry, but if you think a teenage rookie idol in KPop can show real affection in public to his same-sex bandmate, the joke is on you. I know most fans believed this roleplaying, and that was where everything went wrong.

Antis may say this narrative by itself "birthed the Jikookers breed", while it did the opposite. Despite this narrative being over for years, its aftermath is still visible in the fandom, and even dramatic Jikookers use it for their “fell first, fell harder” agenda, which I find really toxic and damaging. Other than portraying JK as a mean and insensitive kid, this roleplaying with the help of the narrative of awkward Jimin, turned Jikook into something unacceptable and even cringe-worthy because “how could JK even like Jimin when he hated and rejected him for years? because Jimin is not likable and makes JK uncomfortable”. It’s ironic, but the antis who keep repeating these lies, are in fact the ones who fall for the company narratives.

If Hybe wanted to push the narrative of Jikook being in a relationship, why did they pick such an unusual approach that backfired, and turned fans against them, and drawn them to the other ships? Hybe not only doesn’t promote Jikook more than other duos but also stops them from becoming mainstream by pushing their moments to the content no one sees. Maybe this is their way of gatekeeping and protecting Jikook which I appreciate, but it’s time for this fandom to realize that Jikook has nothing to do with the company narrative, and in fact it’s the opposite.

For example, in one of the recent Bangtan episodes (public content), when JK was resting backstage at his music show, and Tae came to visit, according to the Weverse live JK had before the show, we knew they cut the part where he said “Army” was looking for his whereabouts because otherwise, it would look like he doesn’t care where he was. But in the other Bangtan episode, they didn’t hesitate to keep the part where Jimin sounded like being left out, meanwhile, we knew all of them were headed to the same destination to celebrate Yoongi’s last concert. because that’s the narrative they push, the narrative of Jimin being left alone and Jikook having nothing to do with each other.

If Jikook were the company couple, they would have sat down together to announce their ship name for the official content. If Jikook were the company couple, Hybe would not cut out their moments, and we would have gotten some content from their numerous rendezvouses during the SYS tour in the US and Europe, but we got nothing, not even for the leftover content. If Jikook were the company couple, Hybe would not released their buddy system announcement only in the Korean version of the statement. If Jikook were the company couple, the GCF videos that had started with Jimin, would have been kept that way, and wouldn’t be turned into ot7 videos. If they can’t force JK, then nothing is forced.

If Jikook were the company couple, they would not plan Yoonmin/Taekook's solo debuts at the same time to make them appear in the same promotional activities and namedrop each other. This doesn’t mean Yoonmin/Taekook are the company couple, in fact, the dumbest question is "Jikook or Taekook?" The whole point is, that there was never a ship agenda, they never tried to push any ship as the real one to the general public or common fans. But their bonds have been used a lot for clicks and clout, and as a Jikooker I am confident enough to say I was not the one falling for any narratives or mediaplay by the company or media.

Media and Jikook

It’s a known fact that all different forms of media earn money from public attention, this is what keeps them going on. I said earlier, that if Jikook were the company couple, and Hybe intended to promote them as the official duo, then the media wouldn’t lose this opportunity to chase the clout because in that case, they would have the permission to follow this agenda and use the duo for headlines and clicks, but in reality this doesn’t happen to Jikook.

I’m not saying that Jikook don’t get any media coverage, they do. The media inside or outside Korea make headlines for their duo activities like the Black Swan dance or vocal collaborations, but there are many examples that Jikook didn’t make it to the headlines while another duo did in a very similar situation. I bring an example from Dispatch that everyone knows has the closest connection to Hybe; when Jimin posted the shirtless photo of them together for JK’s birthday, this media didn’t make any headlines for it, not even as the announcement of Jimin greeting JK's birthday.

But when Tae posted the screenshot of his video call with JK the night before his enlistment, while they were both shirtless, it became a headline on the Dispatch website. If you check the Dispatch website for 2023, you will not find anything about Jikook other than their departure and arrival together for the Japan trip, even their trip together in NY was not worthy news for this outlet. Also their joint enlistment in the military, despite being the first and only case of Buddy System in the KPop industry, didn’t get much media attention or specific headlines.

Jikook have never attended any event as a duo, they never had a photocall together as a duo, and since they have never made an official name for themselves, the media can't use a duo name for them. Meanwhile, they can use “Taekook” for the Tae and JK duo in their headlines and tags because the company has permitted by making this duo name official. As I mentioned earlier, I do not believe that Taekook or any other ship is the official one, but the audacity of antis to ignore these facts and label Jikook as the company couple is just ironic.

I’m not really interested in giving examples from Taekook, but I have no other option. Everyone remembers the premiere night of the movie “Dreamers” in April last year when Tae and JK attended together and had their photocall moment. Like any other movie premiere with big stars, this event also was covered by the media, but they got the biggest attention and social media engagement because of Taekook appearing together. Even though the reports of JK being shy and having a feminine haircut caused Taekookers to think they were being announced as a couple lol, in general, it was a pleasant moment until it wasn’t anymore.

A few months later, in August, a similar event was about to happen, and the media announced that Tae was going to attend his friend’s new movie premiere along with JK. As expected, a big wave of social media engagement started, but JK didn’t show up. I don’t know if he never intended to go or if he changed his mind just before the event because according to Dispatch, his name was in the guest list. All we know is that he logged into the Bangtan official Twitter account after years and posted some random photos just an hour before the event and logged out.

After that embarrassing moment for the media, I was expecting them to stop using Taekook for mediaplay, but they didn’t stop, and again in November, the media outlets reported that Tae would attend JK’s solo concert while we knew he was busy recording his Running Man episode the same day. I’m sure the media knew it better, but chasing the clout was their priority. There are many other examples of how media doesn’t work in favor of the “company couple narrative” for Jikook, but I will stop here because this post is getting too long.

Fandom Agendas

When there is a successful narrative launched by an entertainment label, the fandoms go with the flow, and alongside accepting the main narrative they make their own sub-narratives aligned with this agenda. But in the case of Jikook, this is far from the truth. When I say fans, I mean the collective representation of a group supporting an artist, something non-fans see from the outside, not just a focus group. Yes, we Jikookers exist but we don’t represent or control this fandom. According to some unofficial polls, we are not even between the top three of the biggest groups of shippers. So, it’s safe to say the so called narrative of Jikook has not been successful. 

It’s not a secret that this fandom is against Jikook, but the discussion doesn’t end here. The sub-narratives made in the fandom have their own story. This opposition with Jikook contradicted their observations of them being close and always together, and they had to make the sub-narrative to justify it. But since they had already accepted another narrative made by BigHit, it wasn't a hard one. They decided that "Every interaction between Jikook is initiated by Jimin because he has always been in love with JK, and anything JK does is forced because he has always been uncomfortable with Jimin." This narrative and its sub-narratives caused Jimin to be labeled as the intruder and much worse names I will not mention, and it caused him to get so much hate, especially after every interaction he has with JK. It's true that he has the biggest fandom and the most devoted and supportive fans, but his anti-fans are also the biggest and the vilest ones.

JK also had his sub-narrative made by fans, and according to the vast majority of them, he is a straight playboy. I don't know where this sub-narrative comes from, maybe confessing to having a girlfriend as a teen or naming himself the "international playboy" did it for fans and made them ignore all the queerness in his personality and behavior, but this is the reason this fandom treats his "dating rumors" very differently even by his gay shippers. Army joke and say he is scared of girls, but they never make stories up about him being uninterested in women like they did for others (for example: an influencer asked Tae for his phone number, and he gave his manager's number, 100% fictional, but vastly believed as fact).

It’s actually quite funny when we see a local Youtuber is able to guess Jikook are the closest just by watching a few minutes of content, but the fans who have been here for a decade can’t and don’t want to see it, they can’t even let go of the 2013 jokes of “JK hates Jimin”, let alone accepting that they are close. They do any mental gymnastics they can to normalize, delegitimize, or ot7ify Jikook moments, meanwhile, when JK and Tae, themselves talk about drifting apart, fans dismiss it and call it fake. For example, last year, when Jikook were in Tokyo, JK was seen leaving the location of his shooting, which was a hotel different from the hotel where Jimin was staying, antis said: “They hate each other, to the point they can’t stay at the same hotel”. While a trip would have been solid proof for any duo in BTS to be close and in love, for Jikook, it becomes the reason for being distant and despising each other, and this is the hypocrisy of our fandom.

Maybe we get lots of Jikook from official content, it’s the outcome of Jikook’s closeness, but in the end, it’s Jikook themselves who confirm it with their behavior. When antis were celebrating Jikook not interacting, amid their lack of public appearance, it was JK who showed his love and support for Jimin by streaming his videos on YouTube. When antis claimed they don’t spend time together, it was JK who begged Jimin in his half-naked live to join him. He went live at his place right after the movie premiere, and musical theater, and explained the situation after Vhope did a live there. He explained Tae's claims about recording Layover at his place and talked about his delightful alone time when he was at the ski resort with Tae and his friends. He read JeonJimin comment out loud and announced that he wouldn’t stop holding Jimin. Maybe an older example is his post on Weverse right after the 2020 Taekook live apologizing for not talking much, and then a month later, when he went live with Jimin, he made it clear that he had a great time just doing the live.

These examples are countless, but there is no hope for the fans who even label the moments from unofficial content like lives and posts as planned or even forced by the company. If you think antis will let us have a happy day and enjoy the legit Jikook moments, you are mistaken. If there is Jikook, they always find a way to ruin it with their toxicity, and if there’s no Jikook, they use it to hurt us and spread their lies and fake moments on every social media platform.

Antis have the upper hand in social media because Hybe failed the so-called Jikook narrative, and it not just didn’t become the mainstream ship of Bangtan, but also fans turned against it. Despite this failure, Jikook still bothers antis so much, and they try hard to fight it and its shippers, but these fights and attacks are limited to social media. Whatever they do on social media, the hashtags they trend, the lies and hateful tweets and comments they leave out, are not gonna affect what Jikook have in real life because Jikook are real people, and against all the odds and real struggles, they are together and closer than ever.

[curio-queries]

I genuinely think the answer they're going for with this statement is 'All of the above'. None of these statements are exclusionary to the others. And it'd honestly be a bad marketing scheme to have one actually be the correct answer as it sets expectations that you have no intention of meeting. So I guess I don't really see the point of this kind of post other than a not-Interesting engagement tactic...imo

MUSE THEORIES

I want to hear every theory every one if you comes up with regarding MUSE. They've explicitly shown they want us to read deeper into it so I want to see EVERYTHING y'all come up with. No matter how delulu, abstract, or just plain wishful, I wanna hear it.

I'll go first:

Is there any meaning to which locker Jimin opens? It's in the 2nd bank, 1st column, 1st row:

Checking the 2:11 time stamp of Closer Than This: Serendipity??

When I think of Serendipity, I think of the choreography. Perhaps we have another Brian Puspos work coming up?? We KNOW the company got a hold of him last year.

[zeronetxt]

i just want to say this for the sake of saying this.

the batkids' fav kpop groups (according to me)

i hc that they listen to kpop bc I listen to kpop. so heres the list starting w the 4 robins

Dick Grayson

TRUST ME WHEN I SAY THIS MAN IS A GG STAN. i can feel the vibes from here. he might enjoy a few lil bg songs but he is def one of those cutesy gg stans. i think hed vibe well w fromis_9's music bc its really upbeat yk

ULT: fromis_9

Le Sserafim

Twice

Jason Todd

there is NO ONE. ON THIS SAD EARTH. that can convince me he isnt a twice ult. however, he probs enjoys hardcore/noise music from bgs as well (which is fair enough) so there we have ateez and skz. im CONVINCED hes a chan ult, no idea why though. also i put lesserafim there bc yes. that man is just gonna be girling girling.

ULT: Twice

ATEEZ or Stray Kids

Le sserafim

Tim Drake

i was a bit less sure on tim's one, but im pretty sure these would probably be some of his top three, since the music is somewhat either really poppy or really hardcore, but i also feel like he'd enjoy listening to nugu groups, mainly nugu ggs. probably learns choreos too (get it girl)

ULT: æspa

TXT

Red Velvet

Damian Wayne

on the OTHER side of the spectrum is damian. this guy definitely knows the big groups (by 'big' i mean yg, jyp and hybe groups. anyone else, and hed be like "who?") i know for a FACT hes a bp fan.

ULT: Blackpink

NewJeans

(maybe) BTS

in conclusion however, id like to point out they are ALL twice stans real men stan twice

thats the robins done (minus steph, shes up next)

I personally dont know what i rly expect from the batgirls this time 😔

BUT

the batgirls (im bouta lock in)

barbara gordon

THIS WOMAN IS A GG STAN. is all i have to say pretty much about her. i just KNOW she loves hwasa. or just the girlbosses of kpop because yes.

MAMAMOO

(G)I-DLE

(i cant think of a third one, but i feel a bit of itzy or lesserafim)

adding kiss of life bc yes

cassandra cain

now for cass, my theory is she likes more rock or 'happy' music, no in between. like my mind thinks she'd like tws for some reason, like plot twist might actually be one of her favs. but then i also see her vibing to dreamcatcher, rolling quartz and day6 clear as day(6)

Dreamcatcher

Day6

TWS (casual probs)

Rolling Quartz

stephanie brown

now listen when i say this. THIS GIRL IS A MULTISTAN FOR SURE. i also definitely see her being into the music with a lot going on, such as nmixx or nct, or the groups with a diverse music range such as txt, enhypen or boynextdoor (for me personally), and p1harmony. i think girl would just LOVE itzy, and sing it in the shower or smth

NMIXX

NCT

ITZY

now there are a bunch of other groups that i think one of them would like, but cant place my finger on eg. kard or nu'est. but meh whatever, i have most of my repressed thoughts out. the one thing i need to say though: EVERYONE STANS TWICE IN THE BATFAM. and/or (mostly and though) lesserafim. thats is all :)

bonus:

duke thomas

im a bit less sure w duke's but i def know (in my messed up head) that he likes bnd. now i have this belief that EVERYONE in the batfam is a once, its a rule atm, so obv he also likes twice

boynextdoor

twice

lesserafim or kiss of life (not sure which he'd like more tbh 🧍👺)

[peachjagiya]

I don't know if I'm going to word this right but let's try.

This latest report hasn't revealed much to me about Taehyung and Jungkook's relationship with Hybe and hasn't changed much about my thoughts. All it's really done is reinforce what I already believed and added to the dossier if you like. It's been shocking to see it written down, maybe? Shocking to see how it's happened? Shocking to see that a fair few TKKrs on tumblr at least have been talking about this for as long as I've been around and how a lot of the theories that have developed here are absolutely spot on despite regular accusations of conspiracy theorising. But shocking like "I can't believe this!!!"? No.

I didn't even find JK defending NewJeans to be revelatory. Nor his calling out sasaeng outside his house.

(The first moment I realised JK was possibly not as much of a company guy as people thought was during Jimin's birthday live where he is audibly questioning staff about putting a mic on him and then the way he talked about being on his way home on camera.)

But TL;DR - It hasn't changed my thoughts on Taekook.

That being said:

This is my first time watching this clip in a few months. I used to be on the fence about it - I think I answered an ask saying this - I was never completely sure if he was referring to his relationship with Army or with someone else. It's been a Taekook Maybe for me.

But watching this particular clip now... with the context... maybe I am looking at it a bit differently? Knowing who JK is, how conscientious he is to injustice (against himself, his loved ones and others), it feels a little more like he might be venting in a more personal way rather than a generic idol vent.

Maybe this report has slightly removed my inclination to try to explain things away cutely to uphold some kind of "rational TKKr" idea when actually other readings might even make more sense with the Hybepocalypse backdrop.

Does anyone know what I mean?

[solarwynd]

that's real acc and I wonder if geffen and bighit had a meeting just to talk about how to not do their job for jimin because months ago the same guy was hyping promoting jk . atp pjms theory about everyone against jm is 100% real

“jimin didn't sign a contract that includes geffen and hybe going all out, that's for sure. we love our indie artist 💀 but thanks to that dude for letting us know that jimin isn't in their graces or plans aside from the barest of minimum.�� -anon #2

“it is 100% a real account 😭” -anon #3

Even if that man hadn’t just idiotically posted what he did, we would’ve known that there was something going on behind the scenes. But him openly being that unprofessionally just confirms it concretely.

It is so mind boggling how it’s HYBE and GEFFEN both working in tandem to make sure that it’s only Jimin that goes through the hardest times possible when it comes to releasing music. And then you have fuckass armys over here trying to make it group sabotage like we didn’t just come of RWRP where it showed that they can execute the job I’m sure they’re getting paid millions for without a problem. Much less that “fan song” JK dropped that they were though they were being slick with and promoting it like an official single.

Someone whether it’s Bang or Scooter gave these people SPECIFIC instructions to fuck over Jimin as much as they could, but armys would rather try to link Jimin with the same man who obviously hates him and sees him as an obstacle to protect the image of another member. This shit is not normal. Jimin is literally stuck being subjugated to this mistreatment and the only people calling it out in truth are pjms. I hate this for him.

[jeonscatalyst]

What the fuck did I just see? Someone's middle-aged mother is literally fighting for her life in the comments section of a TikTok video saying the pic of JK with Jimin's name on his chest is fake and was done by "Jokers" and that she luckily has money and bought the photobook and there's absolutely NOTHING on JK's chest. I have the photobook by the way, and the "Jimin" is right there🤦🏻‍♀

ARMYs who aren't shippers are telling her they bought the photobooks and Jimin's name is 100% there and this Señora is literally like "nope". She's not accepting a thing. It's all "Jokers can't fool us." And the reposts on her account is all theories and "analyses" about Hybe villainizing Tae, Jimin being a liar and making up stories about him and JK, JK putting that orange pillow between him and Jimin to establish boundaries so he doesn't get too close, too touchy. And about how Tae was there behind-the-scenes and how JK was making signs with his hands to tell him he loves him.

I literally never thought it was possible for some people to be so out of touch with reality while appearing normal asf, until I came to know about Taekookers

I'm not ageist and I don't believe it's weird that older people are shipping (the way I see most people say) but this is how it's fucking weird, for people for any age

Some of y'all seriously need to fetch your mothers, try and check what they get up to on the socials or something🤦🏻‍♀. My biggest fear is finding out that my 50 year old mother is writing delusional stuff about her favorite gay couple being hidden by another gay couple and hating on one of those guys for separating her faves.

You know what I recently discovered? Middle aged and older shippers tend to be more delusional than younger ones. This is because younger fans tend to know how to navigate and find real content to watch and get the right information but the older fans don’t and this is not necessarily to say they aren’t tech savvy or none of that but the older ones are just more naive and easier to decieve that young fans who know how fandoms work and how easy it is for people to get manipulated by edits and wrong information.

Most of these kinds of shippers frequent youtube, tiktok and instagram to get their information about the members and ships so what do you expect when all those places are filled with edited videos which intentionally twist things or leave out context? I’m pretty sure that lady didn’t actually buy the photo book but probably just saw other tkkrs posting that tiktok where someone did an unboxing of the photo book. Looking at things from there, it doesn’t look like there is anything on Jk’s chest because you have to zoom in to see. Tkkrs ofcourse don’t want there to be a picture of Jk in the photobook with Jimin’s name on his chest so if there is anything that can “prove” that it was an edit, they would happily jump at it.

[nikonladyz4]

The Illusion of Truth - The World of Shipping

The illusion of Truth - repeat a lie often enough and it becomes the truth. That is a law of propaganda often attributed to the Nazi Joseph Gobl. Among psychologists something like this is known as the illusion of truth effect. The idea is repetition! 

We see this so often in the world of shipping. Especially with our neighbors and their perceived relationship status between Jungkook and Taehyung.

If you reinforce something over and over again you start to believe it even if goes against the most fundamental truth. This strategy was actually reinforced by hitler himself in his 1925 autobiographical manifesto. He observed that most people are only comfortable telling small lies because of this Hitler believes that when something big is claimed we tend to believe it because we ourselves can’t imagine that someone would be telling such a big lie. 

In the manifesto Hitler said that it would never come into our heads to fabricate colossal untruths and we would not believe that others could have the impudence to distort the truth so infamously.  

Even though facts which prove the actual truth may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation.  This is clearly seen in the case of Jikook. Facts are clearly out there, but the neighbors discount each and every one of them. They can’t fathom there is a close and personal bond between Jimin and Jungkook. They think any and every interaction must be fanservice, because they have been sold that bill of goods, opps I mean that illusion of reality. They even think enlisting together is fanservice. Again, there has to be some explanation to explain the bond of Jimin and Jungkook. There is no way they are in a relationship, in their minds it means if jikook is real, their ship of Taehyung and Jungkook are not in a relationship, but just friends. Jikook destroys what they have believed all these years.

The illusion of reality convinces people that the truth that we see, hear, feel or touch are NOT TRUE by just repeating and saying something so ridiculously UNTRUE that it’s so hard to believe anyone would even dare say it. 

Back to shipping, we know all shippers put forth theories, evidence, and proof of their supposed ship. Many keep it surface level and fun. However, some take it so far that they hurt the subject(s) of their ships or those they feel threaten that ship. We see this with some of the fans of Taehyung, Jimin and Jungkook. We see hate campaigns based on edited videos, false narratives, and outright lies. Then these lies are repeated so often that many believe them in part because it supports their belief and because people don’t or won’t take the time to verify or validate such lie(s). This process is nothing but the use of propaganda which can result in cult like behavior. 

Unfortunately, we have twitter accounts and YouTubers who promulgate these lies and narratives for views and monetization of their channels. Others promote these lies with the expressed intent upon hurting and threatening people such as Jimin and to a lesser extent Jungkook.  We saw this last year with the hate campaign towards Jimin and Jungkook when they traveled to Japan along with the hate letters to the Defense Ministry of SK.

The YouTube channel “Asian Entertainment and Culture” posted an excellent video today called “Dirty PR & Marketing Tricks Used to Destroy JHope & Other Idols”. the bulk of my comments above as it relates to the Illusion of Reality came directly from her video. She was not addressing shipping, but the smear campaign against JHope and Jungkook because a group of fans want Scooter Braun removed from Hybe and also to smear Jungkook’s collaboration with Usher who they say has supported Israel. However, everything she addressed in her video also applies to the world of shipping and we so clearly see what she is talking about in this world. 

After all these paragraphs of words above, if you don’t get anything out of what I said, try and recognize when you see “The Illusion of Reality”.  Validate and verify the best you can what you are being fed or consuming. Watch full content and not just edited clips, read reputable articles from reputable sources. Watch various YouTubers and look at how they present information. Are they using reputable sources? Are they presenting facts or opinions? Are they serving up their own narrative to support their channel? Is the analysis based on facts or innuendos, half truths or outright lies? Be a critical thinker and not just parrot the illusion of reality.

[not-goldy]

Do you think streaming to prove that BTS is better than the rest as a go to solution is maybe counterproductive sometimes? I was thinking about it but none of the members own the rights to their music. Not even yoongi who wrote and produced under Agust D instead of Suga. Big Hit owns all the rights. Idk I get revenge streaming to make our members do well, especially against another group or artist or company but the issue at hand right now is that there was a paid smear campaign put against yoongi.

This is definitely just a conspiracy theory but someone had to fund out that money. I just remember when Jungkook had that pregnancy rumour happen, Bighit did nothing and army chose to stream to show support, keeping him at number 1. Now I don’t know anything about legal matters so maybe thats how it seemed on the outside but behind closed doors, shit was getting done. But again a hate campaign was put against a BTS member and Hybe is moving silently and army are choosing to chart all of Agust Ds discography and idk. I want his music to chart and get the appreciation it deserves but then I also think about how this company who was silent gets to gain more revenue from his songs charting. So yeah feel free to correct me if this is all bullshit. You just seem smart and observant.

Absolutely 💯

Hence my love hate Relationship with Hybe and Bang PD and corporations in general. They make resources available to these boys but the boys are also a resource to them. The more money and connections they invest into the boys the more money they make and the bigger their network of connections get.

The inverse is also true. However I feel at this stage in their careers they've automated so much and the boys have amassed enough social currency that it doesn't take much investment for them to turn a profit. So sometimes hybe just can't be bothered. Profits are made when you invest little and sell at a higher price.

It's a cash grab economy my dear. Companies are compromising quality and legacy to make a buck. Hybe unfortunately is no different.

When it comes to protecting their artists I feel it comes with the boys giving up greater autonomy in exchange for it. The relationship between hybe and the boys are determined by the content of their contract which is something I keep hammering on.

Hybe is not a charity nor are they parents to the boys. What they do for the boys is not free and the boys have to accept it or even consent to it to begin with. The relationship between them and the boys is pure business and the contract between them sets the LIMITS abd extent of the company's reach into their lives.

Think of it like this,

If hybe is to become BTS's attack dog, what will the boys be willing to do for hybe in exchange for that?? Will they pay hybe more?? And sometimes it's not even what they are willing to do, it's about what they are willing to allow or give up in exchange for such a protection.

A person who has signed off much of their autonomy would of course enjoy more privileges and protection from the company- I'm talking flying first class, staying in 1st class hotels, top notch body guards, assistants, a legal team and hit man on speed dial.

But that means hybe gets to control what they eat who they talk to who they sleep with where there go who they go with where they stay how much sleep they get and all that will cost you more % of their earnings.

Would you go for such a deal if you were in their shoes?

Or would you choose and pick what hybe has to offer in exchange for less control over your life while retaining a bigger percentage of your revenue?? In which case, you book your own flights, pay for your own accommodation when you travel and Sue when you are being attacked personally etc???

Their business relationship with hybe is evolving. The more successful they become the less control they would want hybe to have over them and the less hybe can meddle or intervene in their affairs.

They've literally gone from hybe questioning them over the slightest relationship rumor to saying such matters are their private lives, to now allowing them to sue in their personal capacity🙃

The boys are becoming autonomous over time and I think that's a good thing even if there's a down side to it.

I think hybe will fight for their interests as long as they remain their artists but that would depend on the resources they have and whether or not there is a contractual obligation or interest that needs to be protected.

As long as hybe is interested in them it will protect its interests including them.

I like reading contractual agreements for fun and I would do anything to get my hands on hybe's contract with BTS as a group and as solos.

It's okay to feel some type of way about the company but for now understand they have a mutually beneficial relationship and arrangement with the boys. They profit when the boys are successful but only the boys will suffer if they do not succeed so keep supporting the boys. Focus on their career and trust that they are constantly fighting for their own interests in that dynamic too.

I'm dozing off🥲

[sizzlingpatrolfox]

one thing that always made me wonder, especially when i don't have much to occupy myself (like right now lol), is why bang pd didn't let bts have solo activities as a whole prior to 2023, and why he limited solo activities just to the rap line. when i think about it, it would've been so much better for the members to have sparsed, natural solo debuts in-between their promotions as bts, like every other group does. the impression i had during this entire year is how those solo debuts and promotions felt forced and rushed. i wonder if hybe withheld some rap line releases (like jitb, even d-day) for 2023. then, you have members who clearly didn't have nothing to release, but were forced to just to tick the "solo debut" box, like jungkook and taehyung.

sometimes, when i entertain the idea of earlier solo debuts, i wonder if some of the misconceptions armys have always had about jimin wouldn't be erased, i.e when some diet solos and antis helped spread through the fandom that he's not creative or musically inclined or artistic. it makes me even question why some of his collaborations in early bts songs were ommited for so long, like when he said that the original dna melody was trash or literally came up with the melody for bs&t. i don't blame pjms who believe in some hardcore conspiracy theories about hybe/jimin, because it does look like the company had an agenda against him from the beginning. also, it would've helped so much to humble the Real Husbands™️ and tame their egos and their insane solos, because jungkook and taehyung were the ones who benefited the most from this arrangement. they could tease their legendary mixtapes and snippets of their songs as much as they wanted, be labeled as the artistic geniuses and creative artists and never release a single song. it's so funny to me that the "most artistic and creative" members of bts were the ones who didn't even try to release something they wrote/produced for their debuts. and the member deemed the least artistic just dropped a whole self-produced masterpiece.

to me, this whole solo era really made me open my eyes to which members are in bts because they want to be artists and performers and which ones are there just to ride the fame wave.

The "most artistic and creative" members of bts were the ones who didn't even try to release something they wrote/produced for their debuts. and the member deemed the least artistic just dropped a whole self-produced masterpiece.

FUNNY THAT..

I think there was probably a general understanding between them that the time for solo releases would come once they went into hiatus, and that's why they didn't release before. I mean, jitb, dday, the examples you gave. I thought the same about Jungkook and Taehyung, who were allegedly writing music since 2019 for their solo "mixtapes". I thought, maybe they didn't release it two years ago because they knew they'd had their moment to do only that.

It's not a secret why they didn't all get solo debuts before this, and it's just because the group was the focus. The company doubled down on the "ot7" agenda after 2017, when they won that Billboard Social award, because they understood that people liked them as a group, and that's where they'd make the most money. "If it's not broken, don't fix it" kind of thing.

There was an interview where bangpd said that if the members wanted to release solo music, they had to work on it themselves, that they didn't get help from the company. Which -lies, because rapline still got help. I always thought that they were allowed to release solo music because they were able to do it, of course; but also because BTS whole image was created around the premise that the members did their own music. Allowing rapline to release their solo works kept feeding this narrative. Not that it was a fake narrative, but it was basically the core of the BTS lore. And that's how the company itself also helped foster the idea that rapline were so superior because they wrote music.

They eventually did the same with Jungkook. Slowly, but surely. He started talking about releasing his mixtape in 2019, and in 2020 only he got a song stay in BE, still with you, your eyes tell, film out. I don't know if I'm forgetting something else from that year.

Yoongi said he'd wanted to give Jimin his song People, and the company didn't let him. Right after that they said, let's get a Yoongi song and give it to Jungkook. That was stay alive.

What would've been so wrong about Jimin singing in Yoongi's album?

The devil works hard, but hybe worked even harder for Jungkook's 209849 solo debutSSSS.

Everyone in BE had a song... except Jimin, even though he said he had presented three songs for the album. The only thing they ended up choosing from Jimin was the bridge in disease, which was literally the best part of the album by a landslide according to everyone's opinion lmao.

Then Jungkook went and posted the bridge he'd done and got rejected because why let Jimin have a moment for himself, right? Funny that whole attitude carried on onto their solo careers.

About earlier solo careers changing the opinion of the fandom regarding Jimin... maybe? I'm not sure. I don't think it's lack of proof of Jimin's character or anything, it's the narratives the members and company have drilled into the fandom's collective brain on one side, and on the other side there's the fandom's own reluctancy to acknowledge Jimin in a serious manner. I've said before it's almost as if they like having him under their thumb, they need to control him or at least control the way others think about him, hence their constant fighting with pjms only while they don't care about the other members' solo fans.

[roo-bastmoon]

IN-DEPTH ANALYSIS OF THE CULT'S DYNAMICS

Disclaimers: Sensitive topics are discussed below the cut; please do not incite drama, speak hate, or engage in bullying. I am not a mental health professional; I make no claims of expertise (in anything). This is a collection of my thoughts about what is currently happening on the Taekook side of ARMY, in the hopes that it may help us as a community respond more effectively to the toxic parts of our fandom. If you click below this cut, you are assuming responsibility for your own behavior and agreeing to engage with my blog respectfully, or you will be blocked.

THE NARRATIVES AT WORK

I submit that shipping Taekook is both an evolving conspiracy theory and a living cult.

There are various narratives within this subgroup, but in general, to ship Taekook, one must believe Kim Taehyung and Jeon Jungkook are in a closeted gay romantic relationship.

One also likely believes that their company (both BigHit and Hybe) and everyone around them have always actively hid their gay relationship.

Initially, Taekook (the “real” gay couple) was being hidden by Jikook (the “fake” gay couple) because Jikook was somehow more popular in Korea and therefore considered to be more profitable.

And this was the main narrative for years. It got Jimin dragged and hated online and in real life, to the point there was even a credible shooting threat at a concert.

Now, the narrative is being modified in light of the video footage revealed this week involving Taehyung and Jennie.

If Taekookers accept at all that Jennie and Tae were indeed photographed holding hands in Paris this week, then they likely believe both their companies are using this as a PR Relationship stunt to hide their real gay relationships before military service and comeback projects.

This belief includes:

1) assuming Taehyung and Jennie are not being honest;

2) believing Taehyung and Jungkook have no agency or power within their own companies; and,

3) all of their members and managers are also in on this nefarious plot.

Whether they believe Taennie is just cosplayers in an orchestrated smear campaign, or two actual idols in a PR Relationship, regardless, a large segment of this subgroup still believe that Jimin is the company favorite who gets special treatment.

Therefore, things that should be Taekook’s (such as songs and subunits and couple-like interactions) are instead given to the company’s king of fan service, to the point where Jimin “assaults” Jungkook with “unwanted” attention and physical contact.

THE LOGICAL FALLACIES

As amazingly popular as our Korean It Boy is, I have serious doubts about Jimin being the “company favorite” ever since Hybe took over two years ago.

As the “company favorite,” I’d love it if he got more lines in group songs, or was allowed to film as many music videos as he wanted, or could be given more than 10 days of promotion time for a project he spent a year working on. It would be stellar if the “company favorite” had in-ears that worked correctly during live broadcasts, or was invited onto IU’s show, or could host streaming parties or sell exclusive merch. To say nothing of the “company favorite” getting far more reality show appearances and magazine interviews and a Disney documentary with behind the scenes footage! Heck, I’d settle for his songs not being split on Spotify, his views not being culled on YouTube, and maybe just one congratulatory statement to the press or even just a CAKE celebrating his historic Hot 100 #1.

At least Jimin was “allowed” to include a hidden track with Jungkook (that wasn’t advertised or available to stream, so not fan service) and he was allowed to queer code his Like Crazy music video. So I believe he has some agency and say over his projects. I’m not sure he’s entirely understood or appreciated by his company—frankly, I think his potential was underestimated—but I don’t claim he’s a victim. Victim narratives play into cult dynamics.

But I digressed. I was talking about logical fallacies.

Let’s entertain the idea that for more YEARS, Jungkook and Taehyung have been horribly abused by their management and forced to hide their relationship.

They never thought to address this issue when they were renewing their contracts?

Also, what’s up with all the footage during RUN episodes when they are standing together, or on the same team, or hugging and cuddling, or leaning their heads on each other’s shoulders and legs?

Why were they allowed to flirt and dance and do skinship on stage—and all that stuff even made it into official footage?

Now let’s entertain the idea that Taennie is a PR Relationship.

So… two rival companies, just coming out of a bitter failed deal around a music industry monopoly, are now working together to make people believe Jennie and Tae are dating?

Even though idols LOSE popularity and company stocks take a DIVE when couples are revealed?

So Taennie is the strategy to promote solo albums and upcoming projects?? And both companies’ PR teams say “We can’t confirm it as it is their personal lives.” So no PR statement is the PR strategy??

We know it’s bullshit. It makes about as much sense as Hillary Clinton running a child sex trafficking ring out of the basement of a pizza parlor that doesn't have a basement.

But many in the cult believe it’s Absolute Truth.

The question is why?

The answer is in the dynamics at play here.

CULT DYNAMICS

It starts with a MISINFORMATION CAMPAIGN.

Baby ARMY get curious about BTS, hop on YouTube or TikTok, and are bombarded by the algorithm that claims Taekook is real.

Unless they go searching for original content (which takes up dozens and dozens of hours to sift through and much of which sits behind a paywall), they will not have much to contradict these claims.

Most older ARMY are understandably so sick and tired of the ship discourse that they don’t go into Taekook spaces and duke it out in the comments. Plus, content creators know that Taekook content gets hits and likes, which translates into passive income, so they keep making it.

See this video where a cult leader shows you she made over $109,000 in a year just from her Taekook edits:

So in the din of all this nonsense and noise, it’s up to Baby ARMY to seek out other voices, other input, to form an opinion. They have to be proactive. And sadly, a large segment of the population lacks critical thinking skills and do not WANT to seek facts.

We live in a very busy, post-fact world, where “credible messengers” (i.e., someone you know and trust) tell you their opinions. Then you try those opinions on for size, and they eventually become your opinions. It’s faster, it’s easier, and…

It lets you be part of the IN-GROUP. Next thing you know, you're part of a group chat with 400 indoctrinated members, spitting conspiracies like gospel truths.

In today’s globalized, fast-paced, hyper digital world, most people cannot tell you the names of their neighbors or local butcher or even their state’s politicians, let alone what all they stand for. But they can tell you how the Kardashians feel about organic salad in a plastic bowl, or what Trump believes about election results.

There’s a lack of real-world relationships that tether people to a shared reality.

And yet, there is a human need for Tribe.

A cult uses that instinct for TRIBE by constantly re-enforcing the notion that People Out There don’t understand, aren’t very nice, will even persecute you for knowing the truth.

But People In Here, the IN-GROUP, they appreciate you, they are reasonable and open-minded, they will be there for you when everyone else turns their backs on you and puts you down.

All you have to do to belong to the IN-GROUP is subscribe to these CONSPIRACY THEORIES.

First, you should think about becoming Anti-Establishment.

You cannot trust the Authority (company, government, scientists, whatever). The Authority is corrupt and will lie to you because it wants something from you (money, votes, microchips in the vaccines, whatever).

Do not trust what your eyes show you and what your ears hear. Believe your in-group. Be loyal to your found family. Your found family is SPECIAL.

Second, you need to begin to wake up to the Signs and Wonders.

Once you’re willing to see the truth, suddenly there are all these hints. All these little “Q-drops” of information. Like Taekook touching face moles during a song. Or seeing slowed-down, edited videos of facial expressions that look like evidence of jealousy. Or maybe hidden meanings behind tattoos of tigers and green mics. Or making a secret handshake or symbol with their fingers. These Signs and Wonders are FOR YOU.

*Now, I’m inclined to give Taekookers a bit of a break on queer couple coding because, culturally speaking, similar clothing and jewelry are couple-coded in Korea. And there are just as many if not MORE theories about Jikook using similar black and white clothing, matching jewelry, related tattoos, using special numbers in songs and timestamps, and even changing up lyrics as secret messages.

The issue here is that Jikook ACTUALLY DOES SOME OF THOSE THINGS. They actually deliberately type out specific numbers on some of their social media messages. They actually have dressed in the exact same outfits or worn each other’s clothes. They actually have changed up lyrics and sung them to each other.

Even so, any reasonable Jikooker will say “all of this is suspicious as hell, but not proof.” Like when Jungkook says his J tattoo stands for Jungkook—the placement over the M is suspicious, yes—but all sane Jikookers accept that Jungkook has spoken about that tattoo and he did not say it was for Jimin. We don't sit around calling Jungkook a liar just because we preferred our theory.

Taekookers, however, want what Jikook have so badly, even as they scorn it for merely being fan service.

Half the time the hints they claim are completely made up.

They see sandal footprints in the sand, and their leaders say it’s proof that Jungkook went on a secret beach date with Taehyung. Even though Taehyung went out with a friend and his parents that night.

Taekookers will see a photo of shoes all neatly lined up and say it’s a secret ski date with Hobi. Even though Jimin owns the exact same pair of shoes and there were no photos or accounts of them ever being at a ski lodge the day after Jin went into service.

Taekookers will swear they hear Jungkook’s voice off camera during Taehyung’s vlog and insist he was hiding in the trunk of the car during the drive to film. As if JK would hide in the trunk for hours instead of just… go in a different car that didn't have a camera??

All of these Signs and Wonders require a huge leap to arrive at the conclusion that Taekook is a romantic couple.

Meanwhile, evidence of Jikook spending birthdays together and couple holidays together and going on trips alone together and having integrated families and inner circles (stylists, tattoo artist, boxing coach) are ALL fan service. Every single person is in on the conspiracy.

Yes, even when JK’s mom screams “I love you!” to Jimin and makes her son eat seaweed soup on Jimin’s birthday, (JK was clearly FORCED to make up that story) it has to be fan service.

And when Jimin’s dad posts a photo of JK’s old dog on JK’s birthday (a birthday where Jimin visited him in the middle of working on his album, but Taehyung did not even though he wasn't working on anything), it's fan service. And when Mr. Park hosts a give-away event at his café where JK’s music is playing and cap and photo are proudly displayed next to JImin? Absolute fan service; he’s a money-hungry, attention-hungry cad, don’t you know? Even the charity he and his son do are fan service!

But JK went bowling with Wooga, so, Taekook are married. (Legally married. Not in Korea. But you know. They ARE married. Coming up on their third anniversary already!)

It’s all there, if you’re just willing to see the Signs and Wonders. And believe your cult leaders when there's nothing to see or wonder about at all.

Third and perhaps most important, is the Star-Crossed Lovers angle. The VICTIM CARD.

You see, it’s not bad enough that openly gay couples face pure hell in conservative countries anyway—losing their jobs, their families, sometimes their will to live because the stigma can be so bad. But on top of all that, for years and years, Taekook have been forced apart.

They’ve been just tortured by Jimin’s attention-whoring greedy nature, and made to endure fabricated fan service skinship!

(When Tae and JK look happy to be around Jimin, it’s just because they are professionals and such good actors!). Darn that Park Jimin, the abuser and sexual predator!!

And after so long being forced to hide, now in solo era, poor abused victimized Taekook can be loud. So loud. So very loud and wild and free!!

After all, during the Vegas concert, Jungkook sat on Taehyung’s lap!! He's NEVER sat on any other BTS members' lap (except for all of them).

And when Jungkook came online and said “Keep being jealous, I’ll keep holding Jiminie!” and that Jimin was HIS! Then fans kept asking him about Taehyung, so he also said Taehyung was his. It was totally his own organic idea (except for how it wasn't).

When fans kept pestering Jungkook during his camping VLive about Taehyung, he said he was forced to admit that Taehyung was attractive, he’d never seen a man so attractive! (FORCED to admit it! So romantic!)

Meanwhile, as all this shakes down, there’s this scandal in the press that Jimin didn’t pay his insurance premiums because his mail was omitted by the company. News of this dropped EXACTLY the moment his first OST With You came out, and he went totally quiet.

And then, Jungkook also went quiet for a while too. He deleted all his previous Insta photos that were personal and changed the layout to be totally professional. He went to the White House. He did a collab. He partied for JitB. He went on a Meat Tour of Korea. He did a concert with his members. He headlined World Cup. But mostly he was getting quieter and quieter.

Eventually Jungkook deleted the app entirely. Sometimes he stayed in his home for six days at a time. He stopped working out or going into Hybe; he started drinking whiskey. And nowadays he doesn’t even want to look at the comments on lives. Not because he was sick of the Taekookers or anything, but because “the company is forcing them to hide!”

Of course.

And all throughout 2022, Taehyung and Jungkook are paired up for things, and Tae's talking about a fortune teller saying he and Jungkook were “fire and water.” And rather than be taken as cute moments between friends, these are just VERY LOUD SIGNS AND WONDERS.

Then there are leaks online of all these photos that involved Tae and Jennie.

And thus begins tons of lives where he mentions Jungkook.

I'm not saying Kim Taehyung had an agenda to throw fans off the scent of his actual relationship, but I'm also not NOT saying that.

Whatever his motivations, the cult interpreted this as a direct message for Taekookers to keep the faith!

And indeed, Taekook do hang out—sometimes openly. (Sometimes where there’s press that make them hold up signs while cameras are going off—but that’s not for work, that’s a date, because the security team there wasn’t Hybe’s, and it was a friend’s premiere.) Sometimes quietly, where they share photos of hanging out afterwards.

But it cannot be just two friends hanging out. It’s Signs and Wonders!! SO LOUD!! SO FREE!!

So many reveals—mostly coming from Taehyung, but Jungkook doesn’t often deny them. And it’s mostly Taehyung stroking Jungkook’s hair or laying his head on Jungkook’s thigh or whatever—but Jungkook doesn’t stop him. And Jimin seems totally unbothered by all of it, which is strange because it sort of debunks years of his efforts at fan service.

Yet, clearly THIS cannot be fan service or misdirection.

It can’t just be friends playing games, or a TikTok made for work. It can’t be recording someone without their informed consent for attention. It can’t be going to a concert with other members and sitting in separate rows as friends. Or going to a musical or movie to support friends. Unlike all the things Jungkook has done with Jimin, this has to be Real Love!!

So just to recap:

When the cult had no evidence of Taekook hanging out, they were a private couple.

When the cult had ever-increasing evidence of Taekook hanging out, they were being loud.

When the cult had evidence that Jikook hang out outside of work, that was just fan service.

When the cult had no evidence that Jikook hang out outside of work, that was just fan service getting exposed.

When the cult has evidence that Taehyung has a girlfriend, that’s a punishment.

MARTYRDOM

You see, Jungkook and Taehyung would go on WeLives without permission, remember? And Taehyung set up a dual live chat on Insta and JK didn't seem that into it but he was persuaded. Then they giggled and couldn’t find much to talk about for ten minutes. And Taehyung said he would take full responsibility for it.

And the cult now believes that “taking responsibility” means pretending to be in a heterosexual relationship. Even their insider sasaeng accounts predicted it!

Never mind how mad all of this seems. And it would be one thing if just one or two ideas were far-fetched, like looking at a pair of shoes and making assumptions. But all of it is far-fetched.

Facts do not matter. Because you cannot trust the Authority. You can only trust the In-Group.  

And the In-Group sees Signs and Wonders. So the In-Group knows the Real Truth.

The In-Group DECIDES TOGETHER what is real.

They can make entirely fake edits; cosplay; post false witness statements; harass models, coworkers, brands, businesses… they can hire trucks to circle the building with loud speakers, protesting and shouting their truth!!

And anyone who doesn’t believe the Real Truth is a Fake Taekooker.

No disbelievers allowed. Get out of the tribe. Only the faithful can stay in the Tribe.

Right now, you might be asking yourself: Why would you stay in a tribe like this??

Because the dynamic is ever-evolving, which is titillating, and participants get a sense of power, because they are able to help craft the narratives—by being so smart as to see the truth where others are blind sheep—so they can bond over how unique they are.

Plus… TAEKOOK NEEDS THEM.

The boys absolutely depend on their support. You see, Taekookers are the real HEROES here.

They understand the boys like normal people never could. If you know you know, and they are steadfast against any and all lies presented as evidence. They are loyal.

The whole world is against their baby bear and baby bunny!! They are the boys Only Defense. Just take a look at this video of their rallying cry:

If you've got martyrs, you've also got... CRUSADERS.

Yikes, right?

So, here are millions of fans who were lied to, misled, misinformed… They developed relationships over time with people who also believe this misinformation… They get a sense of power in crafting their own reality, in which the objects of their affection are victims and they are the heroes… And the only way to prove themselves worthy of the group is to stalwartly ignore anything that contradicts these narratives.

This is a literal, textbook cult.

Cults use deception, isolation, peer pressure, group-think, and suppression of critical thought. To varying degrees, all Taekook spaces do this too. (And yes, other ships and solos and mantis ALSO rely on these tactics. But I've never seen anything quite so open or pervasive in ARMY like the Taekook cult tactics.)

I feel I should make one thing should be made clear: a LOT of people sincerely believe in Taekook.

But there are also a lot of Taekook content creators who sincerely believe in the money they make off people believing in Taekook.

Like all cults, at the end of the day, it's a scam.

Now there’s evidence of a real relationship, and of course anyone who has invested time and money in Taekook is going to be pushing back—hard.

So how do we navigate this chaos?

Well, most cults end in one of two ways: an FBI raid, or everyone drinks the Kool-Aid and dies.

But more often than not, cults don’t really end so much as fizzle out over years.

Plenty of cults are still alive and well despite amble debunking (Scientology, Q-Anon, Illuminati, flat-Earthers, Larries—what they believe doesn’t really matter; it’s how they believe that makes them a cult.)

 Cults are a bit like hydras—you cut off one head, three stronger ones pop back up.

They won't stop. They have to BE STOPPED.

HOW TO DEPROGRAM A CULT

Well, back in the 70s, in the early days of deprogramming, the only thing that was effective was to separate the individual from access to the cult (by kidnapping if you had to), then bombard them non-stop with facts (using imprisonment or restraints if you had to) and eventually they are coerced into re-integration. But none of that is humane or legal by today’s standards.

It also leads to relapses.

Really the only way to deprogram cult conditioning is for a mental health professional to slowly and methodically discredit the cult leader(s) and gently present contradictions.

(How can Jungkook really be in a relationship with Taehyung if he’s always mentioning Jimin? How can Jimin be hurting Taehyung and yet they are on FaceTime for hours, trading fan art and watching tv shows? Why would the two most rich and famous pop stars in the world need a publicity stunt?)

And even then, the cult member has to be sort of able to question things for themselves, and it just helps to have other supportive people echoing their own questioning sentiments back to them.

It can take YEARS until a cult member reaches the breaking point and begins to listen to Out-Group ideas. (On average, five years, to be exact.)

And then they may begin a journey of self-expression, where they openly voice doubts or complaints against cult narratives. They may even engage in transference, jumping off the Taekook ship and onto another (the need for tribe is very real). This is an extremely vulnerable stage and should not be taken advantage of.

At this critical moment when someone is tittering on the fence, trying to figure out what reality is, you need to REWARD THE BEHAVIOR YOU WANT.

You want them to question. You want them to express their grief and doubts. You want them to look for real sources of information.

This is NOT the time to kick someone when they are down, or look for “gotcha” moments to shame them publicly.

If you see a Taekooker wondering if they’ve been lied to this whole time—they HAVE. And that is abuse. And abuse victims need to be handled with care.

I know that Taekookers have dragged Jimin to hell and back for years so I’m not about to preach love and acceptance.

But it’s also fair to say that Taekookers have been gas-lit and realizing that can be traumatic.

Wounded animals are dangerous. A traumatized human lashes out. And you know who the prime target always is. They are already starting to take it to Jimin directly.

I strongly recommend you take a very cautious approach if you engage with them right now. Especially if you’re thinking about arguing with them.

People who defend Jimin or Jikook end up doxxed, suspended, harassed--and someday, I fear a wounded cult member will get physically violent.

Be especially careful because plenty of big accounts are closeted Taekookers. Here's a thread exposing some "mystery cult" members:

THE MOST EFFECTIVE RESPONSE

I normally don’t try to police people or preach too much, but I’m going to give you some unsolicited advice if you managed to read all this:

Don’t go into Taekook tags or spaces. Don’t debate them. Don’t talk trash about them or the members. Don’t slam-dunk or spike the ball with snarky words or memes. Don’t give them a taste of their own medicine. Don’t be cruel.

First of all, don’t do any of that because Jimin and Jungkook would be mortified by it.

But second of all, don’t do it because it just makes them dig in harder; it adds weeks or months to the deprogramming timeline.

The goal is to get the cult out of ARMY fandom. Because they thrive on a victim/hero complex, attacking them reinforces cult dynamics.

I believe there is a better approach.

First, you can and should go Gray Rock whenever possible.

Starve them of oxygen. Don’t acknowledge them. If you do, be generic in your responses—boringly bland, detachedly polite. Ignore them completely; their hot takes do not matter.

Block and report if warranted, but never engage. On some level, they really want to be persecuted for their beliefs. It's why they keep coming into Jikook spaces looking for a fight.

But their beliefs are so ridiculous that they aren’t worth our time. Instead, direct your focus on what you want, which is to promote and celebrate Bangtan.

Second, you can provide what’s called a Graceful Exit.

It doesn’t always work if they know that’s what you’re doing, but it is perhaps the most effective technique, especially if they are already questioning the cult narrative.

You see, a shamed human being gets defensive, doubles down, won’t listen. But a human being offered a Graceful Exit Out of a Bad Place gets to reinvent themselves in a way that allows them some dignity while they change direction.

A Graceful Exit has a few components to it:

“Hello, Taekooker. I also saw a lot of misleading content when I was a baby ARMY. The algorithm feeds you Taekook content almost immediately. Then you make online friends, and they all believe in Taekook. Suddenly everyone is telling you really complicated theories about how Taekook is being hidden. Once you believe that, you have to also believe that Taekook are lying by omission, that Jimin and the members are also lying, that the company executives and translators and managers and staff are all lying, that Korean ARMY is lying, that fellow I-ARMY is lying… and that’s a lot of people spreading a lie for no real gain. Now that you have some evidence that Tae is happily in a relationship with someone else, it’s only natural to question your beliefs, because YES, Taehyung and Jungkook absolutely love each other. But are they IN love? NO. For my part, I trust Taehyung. I love and support Taehyung. I don’t spread the idea that he or Jungkook engage in fake relationships. If you support them, then you’ll accept what they are showing you. When you’re ready to stop shipping Taekook, ARMY will be ready to welcome you back. We can stream together and vote together and help our boys achieve their dreams. We can watch their content and go to concerts together and enjoy fan-works. But what we can’t do is make up really complex stories around BTS’ reality. Our place as fans is to appreciate their music, and let them live their own lives in their own way. It’s time to let go of old ideas, and embrace the new things they share with us.”

This tactic allows the cult member to feel sympathy for being human. It provides understanding that they’ve been deceived. It appeals to their higher nature and love for the objects of their affection. And reassures them they could have a place in a bigger tribe if they let go of the in-group.

It invites them in, instead of calls them out.

Now, you guys might not be willing to do that. Especially considering the hate trains and rape jokes and death threats they gave Jimin for years. Believe me, I get it. I GET IT.

So if you see someone spewing vitriol, now is not the time to call them in. Now is the time to block and report.

However, if I take out my anger on them, it’s serving my own feelings.

And I’m here to serve Jimin, Jungkook, and BTS, not my own need to be right.

So I believe the best way to do that is to Gray Rock the Die-hards and provide a Graceful Exit for the Questioners.  

Many cult members are not going to believe in Taennie unless Kim Taehyung makes an announcement directly--and even then, he’ll have to do it in such an emphatic way that they buy what he sells.

So we should accept that the cult is going to be around for a long, long time. Conserve your energy, my dears.

But for the ones who just got fooled but don't intend any harm, we can either hope they let go of their own volition, or we can try to make room for them as part of true ARMY.

What we shouldn’t do is get down in the mud and start slinging. Everyone loses ground that way.

THIS WAS THE LONGEST EVER POST; I AM SORRY!

But these have been my thoughts over the last few days. I’m okay if you want to comment, but I would like to ask that you DO NOT reblog to tag Taekook and that you don’t weaponize this post by spreading it around specifically where it could cause drama.

Drama is the exact opposite of my intention.

My desire is to provide some better understanding around how cults work and how to disband them.

In conclusion: Keep it classy. Ignore assholes. Be gentle with people recovering from gas-lighting. Stay true to the principles of BTS and ARMY. Apobangpo.

Love, Roo